WCFB-FM Lionsgate: Peeples Movie Promotional Recap

WCFB‐FM
Lionsgate: Peeples Movie Promotional Recap
For the Peeples promotion WCFB implemented on‐line, on‐air and an on‐site promotion for this campaign.
On‐air WCFB ran (10) recorded :10 sec Craig Robinson promos, (14) :15 sec register to win spots, and 35 mentions.
For the web contest on www.star94fm.com, WCFB had 94 entries for winners to receive a 4 pack of movie passes, one $100 gift card, and a Peeples Prize pack (Peeples Bag, movie poster and t‐shirt). There were 7 on‐air winners who were awarded a 4 pack of movie passes and a $50 gift card in addition to the Peeples Prize pack (Peeples Bag, movie poster and t‐shirt). On WCFB’s social media accounts there were 2 tweets, 1 Facebook update and 1 Instagram update. WCFB has 10,354 Facebook fans, 793 Twitter followers and 108 Instagram followers.
Recap from WCFB Promotions Assistant who was assigned to work the movie premier on 5/7 at Regal Winter Park: On May 7th we had the pleasure in working the Peeples movie premiere at the Regal Winter Park. There were tons, and tons of listeners who came out to see the highly anticipated movie. Over 150 people had to be turn away due to the theatre being at capacity. WCFB set up a table in front of the theatre with a speaker playing STAR 94.5 and also set up all of our remaining Peeples prizes packs items. Both Monica May (AMD DJ) and JoJo (MD DJ) hosted the giveaways by doing a combination of pulling raffle tickets and asking trivia questions. We took pictures of the winners and everyone was very happy with their prizes. Our staff overheard many people say that they really enjoyed the movie and would see it again. Listeners were also happy that Tyler Perry decided to finally have a special screening for one of his films. WCFB‐FM
Lionsgate: Peeples Movie Advanced Screening Photo Recap 5/7/13
WCFB‐FM Facebook Post
WCFB‐FM Twitter ‐ Tweet
WCFB‐FM Instagram Photo