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GetInvolved!
OFFICIAL PARTNERS
W W W. N AT I O N A L S TAT I O N E R Y DAY.C O M
March/April 2012
£2.95
the magazine for retailers of stationery and writing instruments
Reports from
Top Drawer, Paperworld,
Spring Fair
meet the
designers!
Magnifico!
L
A
I
C
OFFI PREVIEW 2012 STATIONERY SHOW
Comment
The theme running through this issue is fashion, style, colour and design.
With stationery items fast becoming ‘must have’ fashion accessories, we
meet some of the internationally acclaimed British designers making an
impact on the stationery sector. From Alice Temperley to Nina Campbell,
Emma Bridgewater to Cath Kidston, we present their designs and their
stationery collections. Traditional, contemporary, functional and funky this market has it all, and in all the colours of the rainbow and more.
The fashion theme continues with a visit to Campo Marzio, the stationery
retailer that oozes Italian design and style. And with ‘Fashion Meets
Function’ being the theme of this year’s Stationery Show, our detailed
preview will help you plan in advance your visit to
this annual event dedicated to all things
stationery. So mark your diaries now 24 and 25 April, Business Design Centre,
London. See you there!
Marilyn Arthurs, Editor
Contents
4 News
4
9
Official
Preview:
Stationery Show
With the countdown now on to the
2012 Stationery Show, plan your visit
with our official preview.
43 Fashion
19
Meets Function
As it’s the theme of this year’s
Stationery Show, Henri Davis traces
the influence of fashion on the
stationery market.
47 Meet the
Designers
Designers are making a big impact on
stationery. We present several ranges
and the designers behind them.
50
47
March/April 2012
Whilst every care has been taken for accuracy in the contents of this magazine, the publisher accepts no
responsibility or liability for any errors or omissions. No part of this publication may be copied or stored
in a retrieval system without the express permission of the publisher. Views expressed are not necessarily
those of the publisher.
Copyright: LMC Media Limited 2012. Stationery Magazine is available free of
charge to directors, buyers, merchandise managers, store managers and department
managers of retailers and suppliers of stationery products in the UK. No part of this
publication may be reproduced without the written permission of the publishers.
Top Drawer, Paperworld, Spring Fair
get 2012 off to a strong start
19
Join us on Facebook at
facebook.com/StationeryShow
Tel: 020 8462 0721
Fax: 020 8462 0724
Email: [email protected]
9 Show Reports
How Campo Marzio brought Italian
design to the UK stationery scene
Follow us on
Twitter@StationeryBytes
Stationery Magazine is published by LMC Media Limited. Bromley Business Centre,
27 Hastings Road, Bromley BR2 8NA. UK.
Registered in England No.7238677
GfK values pen market,
Maped acquires Helix, home office
hotspots revealed, and two new
promos from BIC
14 Retail Profile
Companies and brands in this issue: 4-Colours, Acrylic Zoo, Alchemix,
Allwrite, Animal Pals, Araldite, Archie Grand, artverum, Atlantis, Barbara
Wiggins, Bi-Silque, BIC, Bird Song, Blueprint Collections, Boutique, Brandbook,
Butterick, Campo Marzio, Caran d’Ache, Cath Kidston, Cathedral, Catitudes,
Century, Chalk Marker, Chia Maria, City Pinstripes, Clairfontaine, Clere
Concepts, Coles Pen, Conceptum, Cookie Bookie, Coolori, Cristal, Diplomat,
Dodo Pad, Durable, ECO, Emma Bridgewater, English Country Tweeds, Esmie,
Esteem, Europa, Evo, ExaClair, Exacompta, eye, fanthom, Faber-Castell,
Filofax, Flying Wish Paper, Fold and Mail, For Her, Gator, GBA Pen, Gelcy,
Genie, Gold Bar, Gnu, Gutenberg, Hallmark, Harris & Jones, Helix, Imspired,
Interdruk, Jakar, Jet Tec, Jetstream, Juicy, Juscha, Kidy, Kitchen Labels, Kuru
Toga, LEGO, Leuchtturm1917, Lime Internet, Lisa London, M&G, Mac &
Ninny, Maped, Marrakech, Metal Collection, Micro Tape Twist, Mitsubishi
Pencil, Mohair, Monsieur Notebook, More Than Bags, Mourpotential, MUM’S
Office, Noodoll, Oh My, Otter House, Paper Pro, Parker Pen, PCC, Penfold,
PENroll, Platinum, Plier, Porcelain Garden, POSCA, Power Tank, Pukka Fun,
Pukka Pads, Pukka Paper, Quadrille, Remarkable, Rhodia, Roses, Sampler,
Sanderson, Sellotape, Sheaffer, Shiny, Sigel, Signature, Signo 207, Silvine, Slab,
Slanda, Smencils, Stabilo, Stone Marketing, StorePak, Supreme Stationery,
Tallon, Temperley London, tesa, Tetanal, Tipp-ex, Tombow, Toncado, Traveller,
Tricia Guild, Trinity Xtras, Tregawne, Tru Virtu, UK Office Stationery,
Ultratape, uni-ball, Visio, Vision Elite, Waldmann, Wallies, West Design,
Windsor & Woolf, Z-Grip, Z-mulsion, Zebra
Editor: Marilyn Arthurs
Tel: 020 8763 8913
Designer: Nick Goodwin
Editorial Contributor: Henri Davis
Circulation Manager: Hazel Fieldwick
Publisher: Chris Leonard-Morgan
3
intriguing name.
We reveal all.
£2.95
the magazine for retailers of stationery and writing instruments
Reports from
Top Drawer, Paperworld,
Spring Fair
meet the
designers!
The
Write Stuff
Gnu is a new stationery range with an
Magnifico!
L
PREVIEW 2012 STATIONERY SHOW
OFFICIA
Cover Story
'Fashion meets Function' is the
theme of this issue as well as the Stationery Show which
takes place at the Business Design Centre in London on
24-25 April. It reflects stationery's growing popularity with
consumers and new lifestyle status.
4
News
Countdownto 2012 Stationery Show
The 2012 Stationery Show, which
takes place 24 and 25 April at
London’s Business Design
Centre, will be 25% bigger than
last year’s show, providing
exhibitors and visitors with
more opportunities to source
new products and boost sales.
This year’s event will also be
the launchpad for the first
annual National Stationery
Day, backed by three leading
brands: Faber-Castell,
Sheaffer and uni-ball. Over 130
suppliers will be showing their
ranges of stationery products,
writing instruments and
accessories.
Don’t delay – pre-register
today. Pre-registered visitors to
date include Bentalls,
Stationery Boutique, Fenwick,
Colemans, The Paperie, The
Range, Heals, WHSmith,
Wilkinsons, Steyning
Bookshop, The Pen Shop, J
H Lorimer, John Lewis,
Office Depot, Tesco,
Jarrolds, Paperchase,
Integra, Bureau Direct, and
Ryman, to name just a few.
You’ll be in good company!
In the meantime, turn to
page 19 for our
comprehensive preview of
what’s in store at the 2012
Stationery Show.
www.stationeryshow.co.uk
Home Office Hotspots
Revealed: the country’s top home office hotspot Stationery retailers and stockists looking to cash in on the
burgeoning home office market should focus on Surrey. According to Smart Growth Analytics’ 2012 Home
Office Survey, Surrey is the primary hotspot for home offices in England and Wales, with some 27,000 home
offices. Hampshire, Hertfordshire, Kent, Essex, Oxfordshire, Buckinghamshire, West Sussex and
Cambridgeshire all join Surrey in the top 10.
www.smartgrowthanalytics.co.uk
Maped acquires Helix
The famous Helix maths set
Maped has acquired the
British company, Helix, a
longstanding supplier of
back-to-school stationery
products. The Helix Oxford
maths set is used by millions
of pupils worldwide. Maped
has developed in 125
countries with subsidiaries
and exclusive importers.
Bernard Roux de Bezieux,
Maped’s Marketing Director,
comments: “While Maped is more concentrated on
innovation, with re-invented products, Helix is most well-known for
its historic Oxford maths sets, and more technical and traditional
products. We are now determining how we will provide the best
products by each brand.”
The combined turnover is €160 million. Helix will retain its
operational autonomy, while benefiting from the group’s industrial and
sales support.
Bernard Roux de Bezieux: Maped
www.maped.com; www.helix.co.uk
and Helix are strong brands
GfK values
UK writing
instruments
GfK, one of the world’s
largest market research
companies, says the value
of the UK’s total writing
instruments sector in 2011
within the retail channel of
the GfK Panelmarket
totalled £145 million.
While this represents a
slight sales value decline of
2.4% compared to 2010, it
remains a highly
respectable figure given the
ongoing challenges of
today’s commercial market.
The categories included by
GfK within the total
writing instrument sector
are: ballpoint pens,
rollerballs, fountain pens,
writing felt pens,
mechanical pencils,
graphite pencils, markers,
highlighters, OHP pens,
colouring felt pens,
colouring pencils, crayons
and correction products.
www.gfk.co.uk
Araldite goes live
with consumer
education
Araldite® has launched the first
adhesives site solely dedicated to
educating consumers, and promoting
dialogue and communication through
social media. The new website is a ‘go
to’ resource for English and French
consumers seeking information about
adhesives. With its clean, modern
appearance and aspirational
photography, it provides information
about the safe and effective use of
epoxy adhesives, as well as details of
Araldite® products. The site includes
inspirational ideas, a ‘how to do it’
section, product selector, interactive
section and stockist list. Short videos
show the products in action.
www.go-araldite.com
STATIONERY MAGAZINE
News
Two new promos from BIC
BIC® 4-Colours™ has
launched a UK campaign to
encourage university students
to engage in the fun of the
original four colour-inked pen
and its ‘four inseparable
friends’ campaign. Four UK
students will win a Gapaway
trip to one of four
destinations, each
representing the four colours
of the pen – Australia, South
America, South Africa and
South East Asia. One student
will also win £4000 toward
student fees. To claim the
£4000, the four travelling
students will blog about their
travels and aim to get the
most votes from followers.
The company has also
launched a campaign with
Kelly Brook for the BIC®
Atlantis® Clic ball-pen.
Kelly was chosen as the
face of the campaign to
emphasise the pen’s
smooth, sophisticated
writing ability.
www.4coloursgapaway.co.uk;
www.bicworld.com
Sellotape gets stuck on
promising art student
Stylish new stationery
from Hallmark
Hallmark’s new range includes eight individual designs, including
Iconic London and Calligraphix. Floral Fresh, Pattern Perfect, Spotty
Dotty, Cherry Blossom, Flower Press and Wild About Style complete
the range. [email protected]
Abbie-Lee Hollister had a helping hand from Sellotape to
complete her A-Level art project of creating human sculptures
made of the nation’s number one sticky tape. Sellotape donated
80 rolls of Super Clear tape and will work with her and Wardle
High School throughout the year.
www.henkel.com
STATIONERY MAGAZINE
5
6
News
People
on the
move
At Mitsubishi Pencil Co,
Olivier Brenot moves from
European marketing director
to European director. Owen
McGonagle, becomes UK
general manager.
www.uniball.co.uk
Tombow Pen & Pencil
GmbH has appointed
Maurice Schijns to its export
team. He will be responsible
for the Benelux and UK
markets as International Key
Account Manager.
www.tomboweurope.com
Customer wins i-Pad in ExaClair’s
Europa campaign
London’s Kate Richards is one of 10 winners of an iPad 2 – courtesy of ExaClair – as part of a competition
linked to the company’s Europa range of books, pads and filing products. Kate was presented with her prize
by Roger Keys, Account Manager at ExaClair, at stationery store. Printax www.exaclair.co.uk
As Ultratape’s new Area Sales
Manager for the south west,
Darryl Clifford will also be
involved in business
development within the
retail/wholesale sector.
www.ultratape.com
Eco-manufacturer,
Remarkable, has appointed
Tony Browne as its new
Commercial Director.
www.remarkable.co.uk
uni-ball’s pen giveaways set to drive
online engagement
With uni-ball being an official partner of the first
annual National Stationery Day on 24 April, the
pen brand has announced an extensive
competition programme. Over
several weeks, in an effort to
champion the written word
through its social media
channels, uni-ball will give
away various pens, including
the uni-ball fanthom, uni-ball
Vision Elite, Jetstream, uniball eye, uni-ball Signo 207,
Power Tank, POSCA and
Kuru Toga.
Stuart Barker, Marketing
Manager, comments: “In the
run-up to National Stationery
Day, we want to engage with
our fans on twitter and facebook. By launching a
series of weekly giveaways, we are able to get
people talking about their obsession with
stationery, and promote the benefits of our
writing instruments at the same time.”
In other news, Mitsubishi Pencil Company
UK Ltd, owner of the uni-ball brand, says the
UK and European headquarters will be
relocating from its current base in Worcester to
a new facility in Milton Keynes.
www.uniball.co.uk
STATIONERY MAGAZINE
News
7
Showtime
RNLI calendar honoured at recent awards
Otter House, who worked with Peter Adderley to develop the RNLI calendar, scooped the
award in the Best Cause Related category at the National Calendar Awards.
www.mgllicensing.com
2012
London Book Fair
16-18 April
Earls Court, London
www.londonbookfair.co.uk
24-25 April
Business Design Centre, London
National Stationery Show
20-23 May
Javitz Center, New York
www.nationalstationeryshow.com
Winner of Parker’s
trip of a lifetime
Sandra Morton, who has won £10,000 worth of travel
vouchers to spend on the trip of a lifetime compliments of
Parker, bought a Parker pen from Staples’ Kirkstall Road
store. Sandra (left) is pictured here with Tina Heath,
Parker’s Channel Marketing Manager - Fine Writing
www.parkerpen.com
New York
Stationery
Show
update
The National Stationery Show, North
America’s showcase of all things paper,
will feature some 800 exhibitors when
it takes place 20-23 May at New York
City’s Jacob K. Javits Convention
Center. The event is expected to
attract about 11,000 buyers from
around the world. The third annual
Future Conference - a two-hour, preshow programme - will kick off the
educational component, followed by a
seminar series addressing multicultural
marketing, colour and retailing trends
Congratulations
to Pentel
on reaching the
and bridal market
insights.
£500,000
milestone
in
charity
donations for
www.nationalstationeryshow.com
the Breast Cancer Campaign.
Progressive Greetings Live
29-30 May
Business Design Centre, London
www.progressivegreetingslive.com
Pulse
10-12 June
Earls Court, London
www.pulse-london.com
Home & Gift
15-18 July
Harrogate
www.homeandgift.co.uk
Autumn Fair International
2-5 September
NEC, Birmingham
www.autumnfair.com
Top Drawer
16-18 September
Olympia, London
www.topdrawer.co.uk
meets
Stationery has never been so exciting.
Electronic communication and social media are
only increasing the impact and desirability of pen
and paper, and many everyday stationery items
are now fashion accessories.
If you sell or are thinking of selling stationery
products, writing instruments and accessories,
this is the exhibition to visit.
Register for free entry at
Or call 020 8462 0721.
24 -25 APRIL 2012
BUSINESS DESIGN CENTRE I LONDON
facebook.com/
stationeryshow
twitter.com/
stationerybytes
Show Reviews
Trio of shows
kick off
2012 in style
∂
So far this year, the stationery market has seen plenty of new products and trends
being unveiled at London’s Top Drawer, Frankfurt’s Paperworld and Birmingham’s
Spring Fair. With so many new ranges being launched, the level of innovation bodes
well for the retail stationery market. As the industry gears up for the Stationery
Show in London in April, we present an overview of these recent events.
Top Drawer raises the bar
January’s Top Drawer, the first buying
event of the spring season, welcomed
visitors with a wide selection of brands and
a stylish show design. Stationery exhibitors
could be found in both Top Drawer, as
well as HOME, the new interior design
event that made its
debut
alongside
its
established counterpart. In addition, many
new exhibitors were on hand,
demonstrating the growing strength of the
stationery sector, and these included
Esmie, Mac & Ninny Paper Company, and
Windsor & Woolf. Traditional brands,
such as Archie Grand and Barbara
Wiggins, were also on hand.
Carolynne Wyper and Tracy Schotness
from Leuchtturm1917 were busy
celebrating the German notebook
manufacturer’s highly
successful first year in the
UK, while Mac & Ninny, a brand new
business, generated strong interest from UK
and overseas buyers.
Chia Maria showed its range of British
designed, luxury accessories for the home,
desk and travel. The collection includes the
City Pinstripes and English Country
Tweeds ranges of paper trays, travel wallets
and portfolios. One of the highlights of the
event for stationery buyers and stockists was
the Bible Trend feature which outlined six
different trends set to influence stationery
design.
Left: Leuchtturm1917: celebrating first year in the UK Below: Stationery trends revealed at Top Drawer
9
10 Show Reviews
Positive atmosphere
at Paperworld 2012
There was an air of optimism pervading
this year’s Paperworld, Christmasworld and
Creativeworld, which ran concurrently in
Frankfurt. Despite the ongoing challenges
of the global financial situation, some 3000
exhibitors from 72 countries were on hand
to show their ranges to thousands of buyers
from around the world. The show
organisers report a significant increase in
the number of eastern European and in
particular Russian visitors, and slightly
fewer buyers from southern Europe and
Asia.
In stationery and office products, including
home office, this year’s Paperworld revealed
a focus on sustainability, quality and a
return to branded products. Traditional
categories are becoming more transparent,
as the marketing focus shifts to solving
consumers’ problems rather than simply
selling them products. This trend is
expanding throughout the stationery sector,
from school to home office, and from
invitations to table decor.
When it comes to colour, the trend in
stationery is moving towards strong shades
of orange and blue, with polka dots
remaining popular, now often combined
with lightly striped patterns. In high quality
stationery, green, blue and pink remain the
order of the day.
Chia Maria: quintessentially English desk accessories
Luxe emphasises luxury in stationery
and desk accessories, with a focus on
bronze, pewter and gold metallics, while
Synth is all about colour confidence,
blending traditional pastels and neons for
a bold new look.
Monotype celebrates monochrome
and minimalism, with Papercraft
Mac & Ninny: new company, new brand
reflecting the growing consumer
preference for authenticity and
handmade, natural finishes.
Infrared focuses on a strong,
contemporary look achieved by layering
shades of one colour, while Patriot
heralds 2012 as the year to celebrate all
things British.
Show Reviews
Upbeat atmosphere at Paperworld
Strong colours dominate stationery sector
Stationery sets continue to grow in
popularity as well, as consumers go for a
more co-ordinated look with matching
pens, pencils, notepads and diaries. This is
especially the trend in the increasingly
lucrative gift stationery sector. This move
towards co-ordination is also making
inroads into table décor:
today’s co-ordinated
table follows a theme
reflected in matching
invitations, acceptance
cards, name cards, paper
tablecloths, napkins and thankyou cards.
For younger target groups, where writing
utensils are being combined with mobile
communication devices such as
smartphones and tablets, ‘stylus tip’ is the
buzzword. However, as much as the
younger generation gravitates towards
electronic communication, the written word
is enjoying a renaissance as well. As a result,
a plethora of new ranges of conventional
writing instruments are also being produced
to appeal to this important target group,
especially as they are the increasingly
discerning and very savvy stationery
customers of the future.
Creativeworld featured many ranges of
high-grade paper products, paints, coloured
pencils, and decorative kits and sets, while
the atmosphere throughout Christmasworld
was elegantly festive as one would expect,
with its many displays of gift wrap, ribbons
and decorative accessories.
Setting the trend at Paperworld
STATIONERY MAGAZINE
Upbeat
mood at
Spring Fair,
too
Despite sleet, snow,
blocked roads, and rail and
air cancellations, the stationery
aisles at this year’s Spring Fair were buzzing
with trade visitors looking for the latest
product innovations.
From ExaClair,
classic Roses themed notebooks
11
ExaClair showed a
number of ranges and
designs, including Rhodia,
Roses and Catitudes
notebooks. The designs
range from practical to
classic to fun.
Blueprint Collections
exhibited its brand new
Sanderson collection of
stationery, tinware and
bags. Inspired by early
19th Century Chinese
Porcelain Garden, a Sanderson gem from
wallpaper, the Porcelain
Blueprint Collections
Garden design is a
Sanderson gem and has translated beautifully into this new
collection.
Clere Concepts, which has been distributing stationery and
giftware to UK retailers for over 20 years, unveiled a number of
new ranges again this year. The company says it introduces new
lines and designs every six months, alongside its many long-term
The unique new PENroll,
launched at Spring Fair
ranges. New for 2012 and launched at Spring Fair is a range of
fun, colourful pens in the form of cats and dogs. Three bold,
vibrant, solid colours and three pastel, soft, glitter colours are
included in this funky new range.
Clere Concepts also launched its Music Design Pen Sets and
Keyboard Calculators. The pen sets feature smart music designs
and are available as a gift-boxed double set, including ballpoint
and rollerball, or as a gift-boxed single ballpoint pen. Also new
are calculators with piano keyboard style buttons.
British designer, Michael Ruthenbury, exhibited his new
patented product, PENroll. This innovative accessory, available
in a number of striking colours, wraps around a notebook and
holds several pens conveniently at hand.
What’s next for the stationery
market?
With the early spring shows over for another year, the stationery
sector now turns its attention to the 2012 Stationery Show, which
will take place on 24 and 25 April at London’s Business Design
Centre. From what we’re hearing on the industry grapevine,
there will be plenty more product, colour and innovation in store
at this dynamic event, which is dedicated to all things stationery.
STATIONERY MAGAZINE
Let's
Celebrate!
StationersHall
Ave Maria Lane,’London
Tuesday 24 April 2012
6.30pm - 10pm
Book your tickets now
for the National Stationery Day party at the magniﬁcent Stationers’ Hall in the
heart of the City of London, near St.Paul’s - the original
home of retail stationery.
It's a unique networking opportunity for retailers, dealers, buyers, suppliers,
designers, PRs and the media to meet and relax in an informal setting in a
unique venue steeped in history, dating back to 1673. It is one of the few ancient
Livery Halls remaining in the City of London.
Bring colleagues and customers, or come on your own - you will be surrounded
by friendly, likeminded people who share your interest in stationery.
Tickets cost £75 plus VAT and include buffet, beer, wine and soft drinks.
For tickets, call 020 8462 0721 or email [email protected]
Postcode for GPS users EC4M 7DD
OFFICIAL PARTNERS
14 Retail Profile
Magnifico!
When Campo Marzio opened its first store in London four years ago, the sophistication and sense of style that is synonymous with Italian
design burst onto the UK stationery scene. Editor Marilyn Arthurs recently met with UK director, Michelle Caplan, to find out more about
the company’s approach to designing stylish accessories for fashion-conscious working people.
A chance visit to a stationery shop in
Rome five years ago signalled a radical
career change for Michelle Caplan. The
shop was Campo
Marzio, named after
the historic Roman
neighbourhood in
which the store is
located, and with that
first visit Michelle was
hooked on this
upmarket brand.
“I quickly realised that
this was the shop in
Italy for pens, stationery
and accessories,” she
recalls. “Everybody
went there and there
was nothing like it in
London, so I thought
I’d try to get the brand
into the UK.”
After many years
working in London’s
high end property
market, Michelle
contacted Campo Marzio executives in
January 2008 with her UK proposal. The
contract was signed in May and the first
store opened in June. Michelle had become
the owner of the brand for the UK and
the British Isles.
From Piccadilly to Regent Street
That first store, a 100 square foot boutique
situated in London’s fashionable Piccadilly,
is chock full of Campo Marzio quality,
design and colour. The impressive window
display invites passing customers into what
Michelle refers to as “our little Aladdin’s
brand outside Italy. For future expansion,
she is considering such locations as
Manchester, Bath and Oxford. With
Campo Marzio products
now also being sold in 14
John Lewis stores, the
brand has expanded
beyond London’s W1 to
the M25 environs. A UK
warehouse is also in the
pipeline.
“We are currently in
negotiation with more
major department
stores,” Michelle says. “I
think there is potential
for up to 60 outlets for
this brand in the UK, a
combination of
standalone stores, in-store
shops and a presence
within retail stationery
departments.”
The Campo Marzio
range
Cave of stationery items.”
The second store, equally luxurious, is a
400 square foot shop in nearby Regent
Street. The choice of the two locations, in
the heart of the capital’s upmarket shops,
hotels and restaurants, provides the perfect
backdrop for the Campo Marzio range.
There are plenty more shops in the
pipeline. Most recently, the new UK
website has gone live. Michelle refers to it
as “my third store” and the first for the
Campo Marzio offers a veritable
cornucopia of stylish yet practical
stationery items and Italian leather
accessories, designed to appeal to working
people of all ages, whether they work from
home or in a corporate environment. The
range of colours on offer allows people to
upgrade the look of their work space and
stationery accessories with matching, coordinating or contrasting shades.
The stationery range includes a vast
STATIONERY MAGAZINE
Retail Profile
Traditional to trendy: Campo Marzio’s pen selection
selection of pens, both trendy and
traditional, as well as pen holders, pen and
pencil cases, diaries, notebooks, notepads,
desk pads and portfolios. For the work
space, there are waste paper baskets, paper
cutters, letter holders, photo frames, mouse
pads and memocard holders.
The latest fashion accessory
Today’s working people on the move can
choose from briefcases, credit card holders,
wallets, document holders, coin holders,
key holders and document travel cases, as
well as backpacks, business bags, computer
bags and jewellery travel cases. More
personal items include calligraphy sets,
jewellery boxes, cufflink cases and
magazine holders.
Last but by no means least, reflecting
today’s high-tech world, the brand also
offers laptop cases, i-Pad holders,
Blackberry holders and Mac Book holders.
In addition to quality and design, colour
is key to Campo Marzio’s appeal, making
STATIONERY MAGAZINE
stationery items the latest ‘must-have’
fashion accessories. “For example,”
Michelle says, “the girls in Rome use
laptop holders with straps as handbags.”
To follow the fashions, Campo Marzio
works from a base colour palette of 10
shades, five of which change annually to
keep the range trendy and up-to-date. “We
seduce with colour,” says Michelle. “This
year our shades are violet, brown, blue
orchid, mandarin, pink poppy, iris, red,
dandelium, mint green and primrose. We
are seeing a big change in the attention
paid to colour, with many working women
matching their stationery accessories to
their shoes, coats and handbags.”
The gift aspect is also significant, she says,
given the appealing design of Campo
Marzio products and the growing brand
awareness.
The Campo Marzio heritage
Established in Rome in the 1930s, Campo
Marzio is a heritage brand with over 80
years experience catering for the ever
changing world of consumer goods.
Originally a pen shop, the company has
gradually expanded to the full range it
offers today. In the 1990s, the brand
introduced a collection of bespoke
accessories designed with traditional Italian
craftmanship and produced from high
quality materials.
The brand remains in the ownership of
the Di Giorgio family, with Roberto Di
Giorgio being the inspiration behind the
brand today. His attention to detail, says
Michelle, is second to none.
Having had several shops throughout
Italy for many years, Campo Marzio’s
international expansion is fairly recent.
When the first London store opened in
2008, the UK represented the brand’s third
international presence after Malta and
Spain.
Today, there are shops throughout the
world – from Madrid to Moscow, New York to
Capetown, Sydney to Singapore, Hong Kong
15
Campo Marzio: fashionable luxury comes to stationery
to Abu Dhabi - over 50 locations in all.
With so many shops worldwide and so
many people travelling the globe these
days, this proliferation of retail outlets can
only further boost brand awareness and
consumer demand - good news for
Michelle Caplan as she builds the brand
here in the UK. “It takes about a year for
people to recognise the brand and the
store,” she says.
details that make up the Campo Marzio offer.
Each item, despite its price, is boxed and tied
with a co-ordinating ribbon, conveying the
quality of the brand with every purchase.
Items over £50 are packaged in a quality
leather box for even more panache.
The message conveyed by the Campo
Marzio brand is clear: fashionable, quality
stationery can reflect the working person’s
personality - on one’s desk, at meetings
and on the move.
www.campomarzio.co.uk
Campo Marzio, Piccadilly: stationery boutique in upmarket London
UK business is good at Campo Marzio
With items priced from £1 to £400, the
brand offers products to appeal to every
consumer budget. The average spend,
Michelle says, is £50 to £60, depending on
the time of year.
“Christmas sales were good,” she says, “up
on last year, and in this economic market, that
is a real plus. Secret Santa gifts are big
business for us because our packaging adds to
the purchase and makes each item look more
expensive.”
In fact, packaging is one of the many
STATIONERY MAGAZINE
Stationery Show Preview 19
24 -25 APRIL 2012
BUSINESS DESIGN CENTRE I LONDON
‘Fashion meets Function’, the theme of the
2012 Stationery Show, reflects the growing
popularity and emerging lifestyle status of
stationery among consumers of all ages and
walks of life.
“Interior and fashion
designers are also making
their mark, turning many
everyday products into
aspirational fashion
The only UK trade exhibition
accessories. The 2012
dedicated to stationery products, writing
Stationery Show will be alive
instruments and accessories, this year’s
with the colour, style, design
show will feature the products of over 130 and innovation that reflects
different suppliers - more than half of
these trends.
whom are new exhibitors for the 2012
“In fact, one might say the London
event.
Stationery Show has become the annual
The big news this year is the launch of
catwalk for the stationery sector.”
the first annual National Stationery Day
So if you’re in the stationery business,
which will take place on Tuesday 24 April, the 2012 Stationery Show at London’s
the first day of the exhibition.
stylish Business Design Centre is the place
to see and be seen. It’s the meetingplace
of retail stationery market and will take
place on Tuesday 24 and
Wednesday 25 April.
To register, visit
www.stationeryshow.co.uk;
tel: +44 (0)20 8462 0721;
twitter.com/StationeryBytes;
facebook.com/StationeryShow
“British consumers’ appetite for
To see just some of the products
stationery products and writing instruments and ranges that will be in store at
is stronger than ever,” says show organiser the London show this year, turn the
and stationery addict, Chris Leonardpage and follow our comprehensive
Morgan. “This enthusiasm is being driven preview.
by a resurgence in handwritten
See you at the show!
communication and the growth of the
home office, in particular.
20 Stationery Show Preview
We’re having
a party!
And
Top brands back first annual National Stationery Day
you’re
invited!
Leading pen and pencil brands Sheaffer, FaberCastell and uni-ball are the Official Partners for the
inaugural National Stationery Day which will take
place on Tuesday 24 April.
A major highlight of London’s 2012
Stationery Show in London, National Stationery
Day has been launched to get Britain writing,
talking about and buying stationery and writing
instruments by promoting stationery products
and the importance of the written word to the
consumer media and consumers.
This event promises to be a day of celebration
of all things stationery, from the functional and
funky to the stylish and luxurious. An extensive
PR programme is planned around the day,
including social media, radio and press, and
inviting well-known public figures with a
penchant for stationery and pens to visit the show.
Retailers will also be able to get involved,
and an industry party (see story this page) will
be held in the evening at the magnificent
Stationers’ Hall.
“Stationery has a unique place in
consumers’ affections,” says show organiser
and self-confessed stationery addict, Chris
Leonard-Morgan. “The revival in
handwritten communication, the impact of
design and colour on stationery products and
the growth of the home office all up to great
news for the market.”
www.nationalstationeryday.com
‘‘
National Stationery
Day - a celebration
of all things stationery
OFFICIAL PARTNERS
’’
Calling all retailers: 7 ways to make NSD work for you!
National Stationery Day offers retailers a great promotional opportunity to
sell more merchandise and boost sales. Here are just a few ways you
can get involved.
1. Put the National Stationery Day logo on your website’s home
page with a link to www.nationalstationeryday.com
2. Mention the event on Twitter and Facebook.
3. Email [email protected] to order self-adhesive ‘I’m a
stationery addict’ badges for staff and customers, as well as shelf
wobblers which feature the NSD logo. These are free of charge!
4. Include the NSD logo in your consumer ads and print material, and
mention the event in your TV and radio advertising.
5. Produce posters for your shop windows.
6. Run competitions and special offers on Facebook and Twitter,
online and in-store.
7. Pre-register for the Stationery Show and book your tickets for
the National Stationery Day party at Stationers’ Hall.
National Stationery Day is a new event for the entire stationery
industry. Get involved and be part of it!
To celebrate the first annual Stationery Day,
we’re having a party at Stationers Hall on
Tuesday 24 April from 6:30 to 10pm. What better
way to pay tribute to this ground-breaking event
and relax after the first day of the 2012
Stationery Show.
Located in Ave Maria Lane in the heart of the
City of London near St Paul’s Cathedral, the
magnificent and historic Stationers Hall is the
original home of retail stationery.
This special evening will provide a unique
networking opportunity for retailers, dealers,
buyers, suppliers, designers, PRs and the media
in an informal setting steeped in history and
dating back to 1673. In fact, Stationers Hall is
one of the few ancient Livery Halls remaining in
the City of London.
So don’t miss out on this special event. Book
your tickets now. Bring colleagues and
customers, or just come on your own and meet
with friendly, like-minded people who share an
enthusiasm for stationery.
Tickets cost £75 plus VAT, and include buffet,
beer, wine and soft drinks. For tickets, call 020
8462 0721 or email [email protected]
I Love Stationery Do you?
Charlotte Rivers will be at the Stationery Show on National Stationery Day to sign copies
of her latest book, I Love Stationery. Why not come along and meet her!
STATIONERY MAGAZINE
Stationery Show Preview
Retailers, suppliers enthusiastic
in run-up to 2012 London show
“The Stationery Show is a great idea,” says
Kate Donkin, Buyer of Gifts, Stationery,
Greeting Cards and Books at department
store group, Bentalls. “It’s really useful to
have stationery suppliers all in one place.”
John Waits of Osborne Stationers is
equally positive. “The day I spent at last
year’s Stationery Show was one of the most
productive I have ever spent at a trade
exhibition.”
On the supply side, Nick Parry, ExaClair’s
Head of Marketing - Art and Craft Sales,
says his company will display a vast array of
quality products. “The show will provide an
ideal environment in which to demonstrate
to key buyers and retailers the quality that
customers will instantly recognise in our
STATIONERY MAGAZINE
unique collections,” he says.
“We’ve attracted some of the best
designers to work with us,” Nick continues,
“in order to offer some of the finest personal
stationery and gift products available, and
we look forward to showing them off at the
Stationery Show.”
Likewise, Stuart Barker, Marketing
Manager for uni-ball, says: “We intend to
leave quite an impression by launching
several new products. As we lead up to the
show, we are revealing just how passionate
we are about the pens we buy. Buyers
visiting our stand will get a glimpse into
these stationery obsessions and we’ll show
them just how our range of writing
instruments meets customer demands.”
21
Pens poised for 2012
Stationery Show
Pens and stationery have made the
successful transition from purely
functional items to useful fashion
accessories - thanks to the influence
of colour and style, as well as fashion
and interior designers.
Visitors to the 2012 Stationery Show
will see over 40 different brands of pens and
pencils, of various types and designs, as well as a similar number of
suppliers of notebooks, journals, diaries and organisers. These
range from the new everyday ‘for Her’ pens from BIC to
Waldmann silver pens from Germany.
Pen brands and accessories on display will include:
Sheaffer, BIC,
Coles Pen
Company, Laban,
Ohto, Otto Hutt, Platinum,
Yoropen, Worther, GBA Pen, Fisher
Space Pens, Montegrappa, Gelcy,
Jakar International, Caran d’Ache,
PCC/M&G Stationery, Manuscript
Pen, Maped, uni-ball, Posca
markers, Notable Designs, Stabilo
International, Brownlow, Smencils,
Stone Marketing, FaberCastell, Schneider,
Sherpa, Tombow, Studio
Pens, Kaweco, Retro 51,
Schmidt, Thinking Gifts,
Trinity Xtras,
Waldmann, Zebra Pen
and Moleskine.
In addition, three pen
brands – Faber-Castell,
Sheaffer and uni-ball – are
also Official Partners of
National Stationery Day. “Nothing beats a handwritten note or
letter, especially one using
real ink,” says Chris
Leonard-Morgan, organiser
of the Stationery Show and
National Stationery Day.
At this year’s show,
buyers of writing
instruments will find plenty
that’s new and different,
alongside traditional best
sellers!
STATIONERY MAGAZINE
Best in Show!
To help you plan ahead for your visit to the 2012 Stationery Show, we’ve compiled this comprehensive preview of
just some of the many product launches and proven best sellers that will be on display. From pens, pencils and
writing sets to notebooks, stationery and accessories, gift lines to home office, fashion to function - if you’re in the
stationery business, the Stationery Show is the best place to see what’s really happening in this dynamic market.
ExaClair brings a splash of fashion
ExaClair will exhibit an array of fashion-forward personal stationery and
luggage from group brands Clairefontaine, Rhodia and Exacompta. The
Clairefontaine selection includes writing accessories, stationery, boxes, bags, purses
and pencil cases. The Ladies Who Love Life range, designed by British artist, Berni Parker, depicts fun-loving
ladies living life to the full. The Roses collection includes folders, correspondence sets and bags, featuring
arabesque and floral patterns in shades of mauve, cream, red or black, enhanced by velvet flock and glitters.
Wrapping paper, pillow boxes and ring binders are also included.
Chic Rhodiarama pocket-sized notebooks, similar to the Webnotebook from Rhodia’s Boutique collection,
include the Italian leatherette hard cover in rich colours.
Two fresh stationery collections from Exacompta include Union Jack contemporary products in time for the
Queen’s Diamond Jubilee and the Olympics. The Mohair collection, influenced by a renaissance in knitting,
includes stationery products decorated with traditional Fairisle knitted designs in bright colours.
■ Stand S1 ■ www.exaclair.co.uk ■ T: 01553 696600 ■ E: [email protected]
What’s new
from Jakar?
Jakar International Limited
will be exhibiting several new
products,
including an
A4 Rotary
Trimmer
(shown here), a
precision Craft
Knife,
Stainless Steel
Scissors with
soft grip
handle, and
metallic and
pearlescent
Poster Paints.
Also on show
will be the
Jakar ranges of
stationery and
artists’ items,
as well as the
Caran d’Ache Swiss-made
range of top quality artists’
materials and colouring
products.
■ Stand S77
■ www.carandache.com
■ T: 020 8445 6376
■ E: [email protected]
STATIONERY MAGAZINE
Fashion colours from BIC
BIC® will be showcasing the best of its
fashion range, including its trendy twists on
the classic BIC 4 Colours™ pen; 4
Colours™ with fashion colours; 4 Colours™
Grip with fashion colours; and the latest
addition to the family - the BIC Cristal®
Large Fashion, ideal for budding fashionistas
and available in pink, turquoise, lime or pink
inks. The company will also display its
stylish For Her pen with a pink barrel, and
the Cristal® For Her, offering a slimmer
hold for a more comfortable fit. Also on
display will be the latest Tipp-ex® product,
the Micro Tape Twist, available in a range
of bright, bold colours with a twist cap to
protect the tape.
■ Stand S93 ■ www.bicworld.com/uk ■ T: 01895 827 100.
More Than Bags launches new childrens’ range
The brand new childrens’ range from More Than Bags
includes three sizes of soft cover notebooks, a journal and a
scrapbook, as well as a matching boxed notelet set to
encourage the writing of thank-you messages. Handmade at
every stage from Lokta paper, made from the bark of a plant
which grows high in the Himalayas, the range is 100%
sustainable and all dyes are natural. More Than Bags is a
BAFTS importer.
■ Stand S67 ■ www.morethanbags.co.uk
■ T: 01248 431172 ■ E: [email protected]
LEGO stationery
from West Design
West Design will be
showcasing its large range of
UK manufactured products,
alongside products from
Faber-Castell, Copic and
LEGO. UK manufactured
products include West Course
Books, Blick labels and
Stephens Pads, Paper and
Card. With the incorporation
of Paper State, West now
offers an even more
comprehensive range of
stationery products for 2012.
The highlight of this year’s
show will be the range of
licensed stationery from LEGO,
currently consisting of 21
products, with further
expansion already planned.
■ Stand S111
■ www.westdesignproducts.co.uk
■ T: 01303 297888
Doodle time
at Butterick!
Leuchtturm1917: focus on London for 2012
With London in the spotlight this year for the Queen’s Diamond Jubilee and the
Olympics, Leuchtturm1917 has produced Medium (A5) and Pocket (A6) sized
notebooks featuring a classy line image of the London skyline – showing The
Tower of London, The London Eye, The Gherkin, Big Ben, St Paul’s, Tower
Bridge and Nelson’s Column. All the usual details have been incorporated:
numbered pages, an empty table of contents to organise notes, several
perforated pages at the back to share a note with someone else without ruining
the notebook. All books come with a set of self-adhesive labels for archiving.
Other details synonymous with Leuchtturm1917 include acid-free, ink-proof
paper and thread-bound, gusseted pocket. Colour combinations include
black/silver, taupe/pink, cornflower/silver, pink/silver and chocolate/gold.
■ Stand S37 ■ www.leuchtturm1917.co.uk ■ T: 0845 4901917
■ E: [email protected]; [email protected]
Visit the Butterick stand and get
doodling with the Wallies® range
of Peel & Stick ChalkBoard,
available in a wide range of
designs, child-friendly murals,
panels, shapes and colourful
sheets. They are removable,
repositionable and suitable for
many surfaces, and chalk is
included in most packs. Ask to see
the WhiteBoard designs as well!
■ Stand S35
■ www.butterick-vogue.co.uk
■ T: 0844 880 1262
Educational ‘Green’ products from Bi-Silque
stationery
from Supreme
Supreme Stationery focuses on
developing and manufacturing
school and college stationery to
suit requirements. Visit the stand
to see the company’s wide variety
of high quality, competitively
priced products, ranging from
hardback books, spiral notebooks
and sketch pads to pens, plastic
products and much more.
■ Stand S47
■ www.supremestationery.com
■ T: +353 1 864 5735
Bi-Silque is one of the largest manufacturers of Visual
Communication Products in Europe, with a sales force that
covers most of the globe. Products are all manufactured at
the factory in Portugal and shipped by sea, giving Bi-Silque
a low carbon footprint. The company’s green credentials
are further borne out by its Earth-It range of recycled and
recyclable products, bringing environmentally friendly
products into the office. The designer range of boards and
planners for the home are sophisticated, fun and smart,
with products for the kitchen, study and bedroom. Drop by
the stand to see the range and meet the team.
■ Stand S109 ■ W: www.bisilque.co.uk ■ T: 07508 137410 ■ E: [email protected]
Retro style from Oh My
Oh My will be showing its range of labelling products, including the Retro
Motex Handheld Embossing Label Maker which creates retro style embossed
adhesive labels for both home and office organisation – ideal for labelling files,
documents, CDs, household items and much more. Refill tapes are also
available in fluorescent pink, orange, green, yellow and standard black.
Additional colours and patterned tapes are available for custom orders.
■ Stand A166 ■ www.etsy.com/SHOP/OHMYBUY ■ T: 07961 161206
26 Stationery Show
Exhibitors, stand numbers, brands
ABRAMS & CHRONICLE BOOKS NEW
ALLWRITE NEW
AMODEX NEW
ARCHIE GRAND
ARTSTRAWS NEW
ARTVERUM NEW
BDS OFFICE NEW
BI-SILQUE NEW
BIC UK NEW
BLICK
BRANDBOOK NEW
BROTHER UK
BROWNLOW GIFTS NEW
BRUNNEN NEW
BUTTERICK
C R GIBSON NEW
CARAN D'ACHE
CARTESIO
CATHEDRAL PRODUCTS
CEP OFFICE SOLUTIONS NEW
CIAK
COLES PEN COMPANY
CONCEPTUM NEW
COPIC NEW
CRAFT & STATIONERY UK NEW
CUSTOMWORKS NEW
DAYCRAFT NEW
DIETER GERTH GMBH
DIPLOMAT
DODO PAD NEW
DURABLE UK NEW
EUROPA NEW
EXACOMPTA CLAIREFONTAINE NEW
FABER-CASTELL
FISHER NEW
GBA PEN NEW
GELCY SPECIALITY
GENIE
GH NEVILLE
GUANGDONG HUALONG STATIONERY NEW
HARDWICKE COLLECTION NEW
HARRIS & JONES
HERMES NEW
HIDE STATIONERY
IMSPIRED NEW
INTERDRUK NEW
JAKAR INTERNATIONAL
JET TEC
JÜSCHA GMBH NEW
KAWECO
KEBA
KINARY NEW
KNOCK KNOCK NEW
LABAN
LANNOO GRAPHICS
LEGACY NEW
LEGO NEW
LEUCHTTURM1917
LIME INTERNET
LINK NEW
LUX CREATIONS NEW
MANUSCRIPT PEN
MAPED UK
MIDORI
MIGHTY BRIGHT
MITSUBISHI PENCIL NEW
MOLESKINE NEW
MONSIEUR NOTEBOOKS
MONTEVERDE PENS
NEW New exhibitor for 2012
S107
S89
S89
A161
A162
S97
S51
S109
S93
S111
S91
S57
S79
S71
S35
S79
S77
S49
S43
A135
S49
S8
S97
S111
S71
A168
S27
S39
A161
S2
A138
S1
S1
S55
S89
S89
S15
S39
A167
S25
A171
A139
S51
S61
S11
S48
S77
S41
S101
S75
A167
S25
S107
S8
S45
S79
S111
S37
A161
S59
A129
S103
S85
S49
S27
S73
A147
S61
A161
Calendars, desk accessories, diaries, journals, Knock Knock notebooks, note cards, pads, organisers, planners, social stationery
Notebooks
Ink remover
Notebooks
Children's art and craft
Notice boards
Desk accessories, Hermes files, Paperpro staplers
Memo and notice boards
Tipp-Ex correction products, writing instruments
Labels
Journals, notebooks
Desktop label printers
Writing instruments
Desk accessories, folders, notebooks
Wallies self adhesive chalkboards, notice boards
Social stationery
Art/craft, school, writing instruments
Recycled leather notebooks, organisers
Filing, laminators, notebooks, organisers, presentation, security, shredders, storage
Desk accessories
Leather notebooks
Calligraphy, notebooks, Laban, Ohto, Otto Hutt, Platinum, Yoropen, Worther pens
Notebooks
Marker pens
Brunnen notebooks, bags, desk accessories, diaries, gift wrap, journals, presentation
Greetings cards, journals, notebooks, pads, note cards, photo albums, social stationery
Diaries, notebooks
Calculators, computer supplies, desk accessories, laminators, shredders, trimmers
Writing instruments
Calendars, diaries, notebooks, organisers
Computer supplies, desk accessories, filing, presentation, storage
Note pads
Bags, diaries, journals, Rhodia notebooks, Europa note pads
Writing instruments
Writing instruments
Allwrite notebooks, Amodex ink remover, Fisher, Montegrappa writing instruments
Pencils
Calculators, computer supplies, desk accessories, laminators, shredders, trimmers
Emgee and Keba desk accessories, filing, photo albums, presentation
Kinary envelopes, filing, notebooks
Silver and glass desk accessories
Fashion desk accessories, files, storage
Box files
Art/craft, Monsieur notebooks, social stationery
Desk accessories, whiteboard
Notebooks
Caran d'Ache art/craft, school, writing instruments
Computer supplies, ink, toners
Desk accessories, folios, journals, pen and pencil cases
Writing instruments
Desk accessories, filing, notebooks, photo albums
Envelopes, filing, notebooks
Notebooks, pads, sticky notes
Writing instruments
Quattro Colori desk accessories, diaries, filing, notebooks, writing instruments
Clipboards, journals, notebooks and pads
Licensed children's stationery
Journals, notebooks, organisers, paper
Archie Grand notebooks, Original Crown Mill social stationery, Diplomat, Monteverde pens
Writing instruments
Sticky notes
Calligraphy, writing instruments
Art/craft, desk accessories, children's and social stationery, filing, writing instruments
Desk accessories, leather notebooks
Booklights
uni-ball writing instruments, Posca markers
Notebooks, writing instruments
Notebooks
Writing instruments
STATIONERY MAGAZINE
Stationery Show 27
and products
MONTEGRAPPA NEW
MORE THAN BAGS NEW
MOURPOTENTIAL • LOER SCHÄFER
MUM'S OFFICE NEW
NOODOLL NEW
NOTABLE DESIGNS
NPW NEW
OH MY NEW
OHTO
ORIGINAL CROWN MILL
OTTER HOUSE NEW
OTTO HUTT
OUTSTANDING MD
PAPERPRO NEW
PCC/M&G STATIONERY NEW
PENFOLD CARD & GIFT NEW
PINTOREX NEW
PLATINUM
POSCA NEW
POSTSAFE
PREMIER PAPER GROUP NEW
PUKKA PADS
PUNCH STUDIO NEW
PURE PAPER NEW
QUATTRO COLORI
QUIRE PUBLISHING NEW
RETRO 51
RHODIA NEW
ROSEHIP NEW
SAX NEW
SCHMIDT
SCHNEIDER
SHEAFFER
SHERPA NEW
SHINY STAMPS
SIGEL GMBH NEW
SMART WALL PAINT NEW
SMENCILS NEW
STABILO INTERNATIONAL
STAMPS DIRECT
STEPHENS
STEWART SUPERIOR NEW
STONE MARKETING
STOREPAK NEW
STUDIO PENS
SUPREME STATIONERY NEW
SURE SUCCESS INDUSTRIAL NEW
TA TA OFFICE PRODUCTS INC NEW
TALLON INTERNATIONAL
TESA UK NEW
TETENAL NEW
THIEN LONG NEW
THINKING GIFTS
TIPP-EX NEW
TOMBOW
TONCADO NEW
TREGAWNE NEW
TRINITY XTRAS
TRU VIRTU NEW
UK OFFICE STATIONERY NEW
UNI-BALL NEW
WALDMANN NEW
WALLIES
WEST DESIGN
WORTHER
YOROPEN
YOUR EVERY WISH NEW
ZEBRA PEN (UK)
STATIONERY MAGAZINE
S89
S67
A134
A140
A154
S49
A147
A166
S8
A161
S99
S8
S83
S51
S33
S79
A133
S8
S73
S12
S65
S53
S79
A127
S45
A152
S75
S1
A164
A133
S75
S55
S55
S55
S19
S97
S29
S95
S69
S19
S111
A160
S55
S63
S75
S47
S17
S87
S7
S21
A163
S105
S9
S93
S55
S55
A145
S27
S55
A153
S73
A145
S35
S111
S8
S8
A165
S31
Writing instruments
Lokta paper gift stationery including journals, notebooks, photo albums, stationery set, gift wrap
Desk mats, ring binders, filing products, children’s desk sets, homework and messy mats, dividers, indexes
Address books, calendars, diaries, notebooks, pads
Children's stationery, desk accessories, notebooks
Midori desk accessories , diaries, Cartesio, Ciak notebooks, writing instruments
Moleskine notebooks and writing instruments, art sets, novelty stationery , sticky notes
Embossing label maker, fluoro refill tapes
Writing instruments
Social stationery
Address books, calendars, gift wrap, notebooks, note cards
Writing instruments
3D cards, calendars, desk mats, greetings cards
Staplers
Writing instruments
Brownlow writing instruments, C R Gibson social stationery, Legacy journals, note cards, pads, Punch Studio box sets, gift wrap, journals notebook, pads, note cards
Adhesvies, desk accessories, hole punches, notebooks, staplers
Writing instruments
Markers
Mailing, packaging, polythene envelopes, prezzibags
Envelopes, labels, paper
Art/craft, filing, envelopes, notebooks, organisers, pads, paper, sticky notes, writing instruments
Box sets, gift wrap and tags, journals, notebooks and pads, notecards,
Personal Watermarked paper
Desk accessories, filing
Social stationery
Writing instruments
Notebooks, pads
Children's stationery, journals, notebooks, pads, note cards, photo albums, social stationery, storage boxes
Punches, staplers
Pen refills
Writing instruments
Writing instruments
Pen accessories
Desk accessories, marking devices, rubber stamps
Artverum magnetic glass boards, desk accessories, filing, Conceptum notebooks, sticky notes
White board paint
Children's stationery, scented pencils, pens, social stationery
Art/craft, social stationery, writing instruments
Desk accessories, marking devices, rubber stamps
Note pads
Environmentally friendly filing products, notebooks, pads, storage
Art/craft, children's stationery, Sherpa pen accessories, Faber-Castell, Schneider, Sheaffer, Tombow writing instruments, Toncado wallets and card cases, Tru Virtu PC, office and desk accessories
Archiving, envelopes, packaging
Kaweco, Retro 51 writing instruments, Schmidt pen refills
Adhesvies, art/craft, children's stationery, envelopes, filing, notebooks, pads, presentation, writing instruments
Binders, lever arch files
Correction fluid, desk accessories, punches
Adhesives, art/craft, diaries, filing, notebooks
Adhesives, art/craft, mailing, packaging, tape
Paper, photographic paper
Art/craft, desk accessories, filing, storage, writing instruments
Art/craft, book/desk accessories, magnifiers, notebooks, pads, writing instruments
Correction products
Writing instruments
Wallets and card cases
Waldmann silver writing instruments
Mighty Bright booklights, Daycraft diaries and notebooks, magnifiers, writing instruments
PC, office and desk accessories
Bags, children’s stationery, desk accessories, diaries, filing, notebooks, storage
Writing instruments
Silver writing instruments
Self adhesive chalkboards, notice boards
Blick labels, Copic markers, Faber-Castell art & craft, Lego children's stationery, Stephens note pads, pencils
Writing instruments
Writing instruments
Art/craft, flying wish paper, greetings cards
Writing instruments
NEW New exhibitor for 2012
New writing instruments
from Caran d’Ache
At this year’s show, Caran d’Ache
is launching new writing
instruments in its Office Range.
The Alchemix Collection is a
range of ballpoint pens which
feature an aluminium body in
assorted colours, with the pens
supplied in innovative silicon
boxes. The new Metal Collection
has an aluminium body in assorted
colours. The Gold Bar is a gold
ballpoint pen with an aluminium
body in a slim metal box, and the
India Mahdavi Collection features
a metal body, gold-plated clip and
push button, in a matching box.
■ Stand S77
■ www.carandache.com
■ T: 020 8445 6376
New lines from Cathedral
At this year’s Stationery Show,
apart from its established
products, Cathedral Products
will be showing two new
ranges for the home and
office: colourful magnetic
glass and canvas wallboards
and an attractive range of KD
storage solutions featuring
'Press Stud' assembly. Also on
show will be over 20 new
additions to othe company’s popular notebook range which now
includes refill pads, flip pads, exercise books, hand-i-pads, memo
pads and many others. All products are attractively packaged, and
more importantly, competitively priced!
■ Stand S43 ■ www.cathedralproducts.com
■ T: 0121 313 5753 ■ E: [email protected]
STATIONERY MAGAZINE
Celebrate 2012 with Zebra!
Zebra has kicked off the new year with the introduction of the
Z-Grip Union Jack ballpoint pen, in plenty of time for the
Diamond Jubilee and the Olympic Games. Zebra says this
pen will be flying off the shelves faster than
Usain Bolt running the
200m. The ZGrip range
has been
extended
thanks to
this new
addition, available in black, blue and red inks.
Zebra is also paving the way forward in writing instruments
with the introduction of a brand new type of emulsion-based
ink formula, made up of oil, water and pigment. The result, the
company says, is the smoothest writing experience to date. This
new ink is encased within the stylish design of the new Zmulsion EX pen. Visit the stand to find out more.
■ Stand S31 ■ www.zebrapen.co.uk
STATIONERY MAGAZINE
Sole import Tallon makes it
license for PCC three in a row
Office Supplies
Tallon is returning to the Stationery
Show for the third successive year
Shanghai M&G Stationery has to showcase
awarded its sole import licence its latest
for the UK to PCC Office
range of
Supplies Ltd, a small stationery design-led
company based in Devon.
diary and
M&G is a major supplier to the gift
domestic market in China
products.
where it boasts a 48% market
The company
share. PCC will be exhibiting
has invested
the M&G range at the
heavily in
Stationery Show. The range
researching
covers ball and gel pens,
what will be hot for 2013, and its
markers, highlighters,
range of fashion fabrics and
correction pens, and tapes and
designer diaries reflect the results
sticky notes, a line that includes of that research programme. Visit
translucent notes as well as the
the stand to see the future!
more traditional paper types.
■ Stand S7
■ www.tallon.co.uk
■ Stand S33
■ T: 023 7643 7000
■ www.pccofficesupplies.com
■ T: 01822 810220
Stationery
Show
Stand S55
Traditional and quirky
notebooks from Trinity Xtras
Trinity Xtras has added
Daycraft Notebooks,
Sketchbooks and Diaries to its
range of design-led stationery
products. High quality and
creative in design, these new
additions complement the
company’s product portfolio.
For the serious minded, the
elegant Signature and
Gutenberg series are available
in A5 and A6 sizes; the cover
material is of fine Italian PU, in a
choice of colours, with cream
coloured inner pages and inkjet
printed edges. The quirky
Animal Pals, Cookie Bookie, Slab
and Juicy notebooks offer 12
distinctive designs in a variety of
sizes and colours with something
to suit everyone’s taste.
■ Stand S27
■ www.trinityxtras.co.uk
■ T: 02476 344 676
Now available from Coles Pen
Coles Pen announces that
the Platinum #3776
Century fountain pen is
now available from stock. This pen is a continuation of the 3776 range (so called after the height in
meters of Mt Fuji), but with a modern twist. The pen’s ‘slip and seal’ mechanism, for the first time,
enables the screw cap to be airtight to prevent the ink from drying out if the pen is not used for a long
time. In a conventional pen, if not used for up to three months, the ink can dry out completely: with
the new Century pen, this is extended for up to two years. Coles Pen sources unusual and innovative
writing equipment, Italian leather journals and traditional calligraphy sets.
■ Stand S8 ■ www.colespenco.com ■ T: 0208 450 4880 ■ E: [email protected]
Number One
in a field of
pens!
Thien Long is
considered
the number
one company
in the field of
manufacturing
pens and
other office
products in
Vietnam. The
range includes
ballpoint
pens, gel pens
and roller ball
pens, as well
as whiteboard
markers,
permanent markers, highlighters,
correction pens. Also included are
pencils, rulers, fiber pens, crayons,
watercolours and poster colours.
■ Stand S105
■ www.thienlonggroup.com
■ T: 00 84 8 3750 5555
A new reality Pukka Fun from Pukka Pads
Reality is not always what it seems!
Slända (Swedish for dragonfly) is a
pen that, at first glance, might not
appear to have the ability to stand,
but on closer investigation you’ll
realise why it actually does. It is
named after a flying insect with the
unique ability to shift directions
within a split second - just like your
mind. But it can also hover without
moving a millimetre, allowing it to
focus despite turbulent
surroundings. We hope that Slända
will inspire you to investigate your
world in new ways.
■ Stand S89
■ www.gbapen.co.uk
■ T: 01245 225758
Pukka Fun®, the latest brand from Pukka Pads, consists of a
variety of exciting and creative activity books aimed at children
from the age of 3+ years. These products are sure to spark the
imagination with vibrant pages, loveable characters and varied
activities to keep children interested, motivated and learning.
Pukka Pads has also added Pukka Paper to its growing range of
products. A high
quality
copier
paper
designed
to cater
for all
home,
office
and
school
copier
paper
requirements,
Pukka Everyday Paper
(6083-PAP) is now in stock and available throughout the UK.
The eye-catching packaging design, pure white 80gsm paper and
low price makes this an attractive choice.
■ Stand S53 ■ www.pukka-pads.co.uk
■ T: 01202 339960 ■ Email: [email protected]
Plenty in store
from UK Office
Stationery
Visitors to the UK Office
Stationery stand will see a number
of lines, including the Memo Box
and the Conference Bag which can
be produced in a variety of colours
and also customised with logo and
contact details. The Ring Binder is
available single- or double-sided
with PVC or colour coated paper
suitable for punched paper.
■ Stand A153
■ www.ukofficestationery.com
■ T: 01158 372884
31
Stationery
Show
Stand S55
Sigel to present
superb design
at 2012
StationeryShow New ECO range from tesa
Sigel will be exhibiting its innovative
Style range for the first time at this
year’s show. The spotlight will be on
Sigel products which have won several
international
design awards.
The artverum®
Magnetic Glass
Boards have
won the Dealer
Group NEMO’s
‘product
innovation award
2011’, as well as the BOSS Federation’s
‘product of the year award 2011’, and
the ‘reddot product design award’. The
CONCEPTUM® design Notebooks also
won the ‘reddot award’ and the
COOLORI Business Card Cases received
the ‘iF product design award 2011’.
■ Stand S97
■ www.sigel.co.uk
■ T:+49 (0) 9078 81 315
Visit the tesa stand to see an extensive assortment of high quality,
high performance adhesive tapes for outdoor, office and home use.
Responding to the growing need for environmentally sustainable
products, tesa will be launching its new ECO range - free of
solvents and made predominantly from renewable/recycled raw
materials. The range includes glue rollers, packaging and office
tapes, as well as new waterproof Powerstrips.
■ Stand S21 ■ www.tesa.co.uk
■ Tel: 01908 500333 ■ E: [email protected]
Two new ranges from
Lime Internet
Diplomat pens have launched a new range of
Traveller and Esteem pens, designed to broaden
the appeal to young writers, and now available in
a range of colours including
lilac, raspberry and pink.. New
Archie Grand notebooks, for
friend and foe, come from the
Scandinavian producer of sketchbooks, notebooks
and cards. The range has added three new
notebooks in time for the Queens Diamond Jubilee
and the Olympics. These include: Royals I Met
and Liked, Winners I Met and Liked, and Brits I
Met and Liked.
Dodo Pad highlights
Wellbeing of Women
The Dodo Book of Wellbeing,
created in association with the
Wellbeing of Women charity, is a
ring-bound, refillable organiser
packed full of useful tips and advice
for leading the healthy life. The
Book of Wellbeing, which features
pouched dividers and wipe-clean
record cards, as well as a wipe-clean
pen, includes 20 weeks worth of
food diary charts and plenty of
paper for ideas and planning.
■ Stand S2 ■ www.dodopad.com
STATIONERY MAGAZINE
■ Stand A161 ■ www.limeinternet.co.uk
Stabilo launches
new technology
in 2012
Stabilo’s new
SMARTball pen
is a silky smooth
ballpoint pen, as
well as a stylus to
use with touchscreen
technology,
minimising
fingerprints and
reducing
bacteria. Leftand right-handed versions work
on all devices with touch-screen
displays. Also new is the
SMARTgraph, an ergonomic
mechanical pencil, also comes in
left- and right-handed versions.
Soft grip zones on both ends of
the pencil allow comfortable
writing and erasing. The SMART
range bridges the gap between the
analogue and digital world. In
addition, Stabilo has updated the
packaging for its highlighting
range to communicate the antidry-out technology and four-hour
cap off time.
■ Stand S69
■ www.stabilo.co.uk
■ T: 01753 605656
uni-ball makes London show debut
uni-ball will reveal its obsession with stationery as
it exhibits for the first time at this year’s event.
Showcasing its latest marketing campaign in
support of the inaugural National Stationery Day,
the brand will also launch several new products
and display some all-round favourites. The uni-ball
Insight medium line liquid ink rollerball will appeal
to school children and teenagers. Resistant to wet
weather and suitable for use on chalkboards,
windows, metals, plastics and other nonporous surfaces, the uni Chalk Marker
produces vibrant writing lines and colour that
is easily wiped off with a damp cloth. The uni-ball
Signo 207 Bold’s fade-resistant, waterproof pigment ink
is fast drying, while the ergonomically designed pen has a rubber
grip and scratch-free tip.
■ Stand S7 ■ www.uniball.co.uk ■ T: 01905 755043
A Tetanal Heritage Eco-friendly scented pencils
Tetenal has a heritage in the innovation,
manufacture
and distribution
of imaging
paper, chemistry
and
technologies
stretching back
to Berlin in 1847.
The Tetenal
trademark was
registered in
1910, and since
then the
company has
expanded from its roots in Germany into France,
Poland and the UK, the latter being established
as an office subsidiary in 1989. Tetenal has a
long established reputation as a forwardthinking, progressive distributor within the
photographic and print markets. Its Leicester
headquarters provides a central location for
distribution to all areas of the UK.
■ Stand A163 ■ www.tetenaluk.com
The Smencils® range of scented pencils, made from 100% recycled newspaper,
includes 20 scents in coloured or graphite pencil varieties. Each one stores in its
own biodegradable tube, guaranteeing freshness for two years, the company
says. A quirky gift to add to anyone’s stationery collection, these scented pencils
are ‘scentastic’, and are available in buckets of 50, packs of 10, and packs of
five. Just like Smencils, black ink ballpoint Smens® are also made from 100%
recycled newspaper, come in their own biodegradable plastic tube, feature
different scents to Smencils for collectability appeal, and are available in boxes
of 50 and packs of 10. Robinsons® Fruit Shoot™ Smencils® © Britvic Soft
Drinks will also be making an appearance.
■ Stand S95 ■ T: 0845 241 0484 ■ E: [email protected]
Show debut for Waldmann
Exhibiting for the first time at the Stationery Show, Waldmann will be showing its new
Silver Pen collection. Each Waldmann pen includes a luxury black presentation box, a
10 year guarantee and cleaning cloth. The Boston pen, which has a lower part in highly
polished sterling silver and upper part made of wood from managed forests, is available
in Chakte Kok wood and Amarant wood. Both pens are available as a ballpoint, roller
or fountain pen. Also being shown are the Chess pen and the specially designed
Edelfeder pen. Visit the stand to find out more. Tregawne is the sole UK distributor.
■ Stand A145 ■ www.tregawne.co.uk
■Tel: 01386 861800 ■ E: [email protected]; [email protected]
STATIONERY MAGAZINE
Shiny’s seal of approval
Shiny Stamps will be exhibiting for the fourth
year running and will be demonstrating its
vast range of stamps and marking
products, including the ever popular ECO
Line. These vibrant stamps combine the convenience of a
self-inking stamp with the environmental credentials of being
manufactured from recycled water bottles. Also on display will be embossing
presses and a new range of wax seals - a great way to personalise stationery. A wax seal
adds a classic touch to any wedding invitation.
■ Stand S19 ■ www.shinystamps.com; www.stampsdirect.co.uk ■ T: 01603 624407
Brandbook speaks volumes
Brandbook, which specialises in high-class journals, offers a range
of notebooks for the retail industry with contemporary patterns
and designs for urban trendsetters and journal fanatics. The entire
range of finest paper journals will be presented at the Stationery
Show, alongside some of the coolest notebooks. The awardwinning Swop Book is not an average drawing pad, but a creative
book of pictures, with plenty of blank space within the images for
the user to fill with drawings, text or doodles. The stylish Mixtape
notebook looks like a classic cassette tape, while the Flexcover, with
its shiny effect, protects against dirt and pirate copies.
■ Stand S91 ■ www.brandbook.de ■ T: +49 60 40 80 90 160 ■ E: [email protected]
STATIONERY MAGAZINE
Monsieur goes global
The leather notebook brand, Monsieur
Notebook, has created a novel way to engage its
customer base. Fans will be able to laserengrave their designs onto the notebooks, while
sharing in an online community that showcases
designs from around the world. Founder Tom
Strickland explains: “We make affordable
leather notebooks, and now that we’re
distributed in Australia, the other side of the
world, we needed a way to engage with a new
global customer base. We’ve had success
engraving logos onto books for design
companies, and after a firm in the USA ordered
200 notebooks to do it themselves, engraving
individuals’ designs onto notebooks seemed like
the next step! And it can all be done over the
internet.”
■ Stand S61 ■ www.hidestationery.com
■ T: 020 7630 7499
New for 2012
from Flying
Wish Paper
Fun items for kids from Maped
Maped will be presenting its
2012 product innovations,
including new ergo snail and
whale erasers, ergonomically
designed for children. Also
new is the colourful, non-slip
Maped Kidy grip ruler which
allows the user to draw straight
lines without smudging. The
new Visio left-handed pen, an
ergonomic ballpoint pen with a
patented soft grip barrel, as well
as the Twin Tip 4 colour
ballpoint pen in a girly colour
format, will also be on display.
■ Stand S85 ■ www.maped.com
■ T: 07855 440303
New toners from DCI/Jet Tec
DCI/Jet Tec will be showcasing the latest 23 toners that have been added to
its range. During the show, Jet Tec will also be running a special offer of 5%
off toners and 10% off ink cartridges for customers wishing to place an order.
■ Stand S41 ■ www.jetec.com ■ T: 0800 66 00 77
Words of
Wisdom
from Penfold
Penfold will have several
stationery lines on display,
including the beautifully
designed Words of Wisdom
range of 72 pocket
notepads in a free T-chest
display. The range includes
six each of 12 designs, with
each notebook having 75
pages. These 4in x 3in
notepads feature magnetic
closures and gold foil
stamping. Decorative Pouch
Note Card Packs,
Enchantment Mini
Journals, Tiny Book
Journals and Magnetic
Listpads are among the
ranges also on display.
■ Stand S79
■ www.penfoldgifts.com
■ T: 01869 278736
■ E: michael.penfold@
tmdistribution.co.uk
Flying
Wish Paper is
a wishing activity
kit for events such as
birthdays, holidays,
weddings, and much more.
Users simply write a wish on
the special paper, light it and
watch it fly into the sky. 2012
brings the introduction of
several new package designs,
as well as a new format Wedding/Party Favour,
available in both off-the-shelf
and do-it-yourself versions.
■ Stand A165
■ www.flyingwish.co.uk
■ T: 01932 353 285
Acrylic Zoo range from Genie
Genie will be highlighting
its new Acrylic Zoo range
of coloured acrylic desk
accessories. The range,
which features high quality
desk items in the shapes
of animals, includes a
Crocodile Stapler and a
Rabbit Caddy.
Calculators, shredders,
laminators, cutters and
computer peripherals will
also be shown. All
products are
designed for home and
office use.
■ Stand S39 ■ www.gerth-gmbh.de
■ T: +49 (0) 6122 705938 ■ E: [email protected]
Juscha it’s
all
about
colour!
Gelcy’s wood-free pencils
Gelcy manufactures wood-free, environmentally and eco friendly
pencils, produced with unique raw materials and patented
manufacturing processes. These pencils feature an elastic body to
protect the writing core and a special material composition for
writing longer. And as they are free from harmful elements, they are
safe for children to use.
■ Stand S15 ■ www.gelcy.com
■ T: 00202-33356078 ■ E: [email protected]
The theme of the
Juscha stand will centre
around colour, with the
main focus on Rivoli and Aquila pen and
pencil cases. These practical cases, made
from imitation leather, are available in a
choice of fashionable
colours with a black
lining. The company’s
product range also
includes writing cases,
utensil trays and tablet
PC covers.
■ Stand S101
■ www.juescha.de
■ T: +49 21967241 11
STATIONERY MAGAZINE
Desk mats and more from
Mourpotential
Mourpotential will present a new
range of desk mats, children’s
messy mats, games mats and table
protectors. Combining
functionality with design to appeal to adults and children alike,
these mats provide a durable working or playing surface. The
company will also show its brand new range of children’s indexes
and dividers, ring binders, filing products and desk sets, which use
the power of colour to teach good organisation.
■ Stand A134 ■ www.mourpotential.com
Waterproof
paper from
Allwrite
Allwrite combines a
waterproof notepad with
a Fisher space pen that
writes under any extreme
conditions. The notepad
is made from waterproof,
tree-proof, recyclable
paper, while the pen
writes on wet surfaces and
even under water - at any
angle, even upside down
and in temperatures from
-30° to 90° Celsius. It is
ideal for skiers,
mountaineers, golfers,
backpackers, architects
and construction workers.
■ Stand S89
■ www.allwrite.com
STATIONERY MAGAZINE
Innovation
a Virtu
Stone Marketing will be showing an
extensive assortment of pens, pencils and
stationery products. Among these will be Tru
Virtu innovative aluminium wallets and card cases, and
Toncado PC and office accessories which range from mini usb vacuum cleaners to
flower pen holders.
■ Stand S55 ■ www.stonemarketing.com ■ T: 01732 771771 ■ E: [email protected]
Creative Noodoll
Noodoll, a creative brand and independent
design company, produces a wide range of
products featuring a whole cast of characters.
The range spans from stationery and quirky
toys to whimsical cards and gadget holders. The
emphasis is on high quality and engaging, eyecatching design.
■ Stand A154 ■ www.noodoll.com
A new look in packaging from StorePAK
StorePAK manufactures and distributes innovative, environmentally friendly packaging
products for resale by retailers, wholesalers and pure play e-tailers. This range of
redesigned and re-engineered traditional packaging products includes storage boxes,
archive boxes, moving kits, home storage, office storage and postal product packaging.
■ Stand S63 ■ www.storepak.co.uk ■ T: 01322 311968 ■ E: [email protected]
STATIONERY MAGAZINE
School and office
stationery from
Interdruk
Interdruk offers an
extensive selection of
stationery products
for use in the school,
home office or
corporate
environment. The
range includes
exercise books,
hardcover
notebooks,
notepads and
spiralled notebooks
featuring colourful,
contemporary
cover designs.
■ Stand S48
■ www.interdruk.com.pl
■ T: +48 25 684 1000 ■ E: [email protected]
One Finger Power
BDS Office will be showing a range of
products, including these ‘power tools
for paper.’ The new Evo and Plier
from PaperPro offers low cost, high
performance, power-assisted staplers.
See the full range on the stand.
■ Stand S51 ■ www.bdsoffice.com ■ T: 01903 731040
STATIONERY MAGAZINE
MUM’s Office all ready
for Back To School
Mum’s School Year Diary, available in
raspberry or blackberry, helps organise busy
family life. Featuring a week per view with a
grid format, these diaries have columns
dedicated to each family member, so it’s never
been easier to view the whole family’s schedule
in one go. Covering 13 months – from August
2012 to August 2013 - this diary is small and stylish, yet large
enough to store loads of details, from term dates and timetables to
pocket money and addresses.
■ Stand A140 ■ www.mumsoffice.co.uk
41
A desktop whiteboard: Imspired!
Imspired’s three dimensional, pyramid-shaped desktop whiteboard features four wipe-clean
writing surfaces, a handy internal storage area and a non-slip rubber grip base.
Environmentally friendly and made from sustainable materials, this innovative desk
accessory is reusable and long lasting. It is designed to save money and save the planet,
reducing the millions of sticky notes discarded every day in homes and offices around the world.
■ Stand S11 ■ www.imspired.com ■ T: 07584 529371 ■ E: [email protected]
Stylish stationery from Otter House
The rich heritage of the Royal Botanic Gardens Kew is reflected in this beautiful collection
of 10 stationery pieces from Otter House. Created using artwork from historical archives,
this collection offers premium quality, including fabric covers and gold foiling to
complement the sophistication of the botanical drawings. The range includes everything
from writing sets and address books to greetings cards and gift wrap.
■ www.otterhouse.co.uk
■ T: 01392 824 300
■ Stand S99
Full range from Moleskine
The Moleskine brand is legendary in stationery. The company offers
a full range of products, including hard and soft cover notebooks,
diaries, planners, journals, travel products and gift sets, as well as
pens, pencils and a pen holder that clips onto a Moleskine notebook
and holds up to three pens and pencils; its rubber grip is a flexible
sleeve designed for maximum comfort when writing or drawing.
■ Stand A147 ■ www.moleskine.co.uk
New Gator range by Harris & Jones
With more people sharing their working hours between home and
office, living space must
often be multi-functional.
Harris & Jones’ new Gator
range of super-smart files
are designed to transform
the look of any filing
system. Products available
in this new range include a
boxfile with internal clip
file and easy magnetic closure, letter tray, pen pot, memo block with
‘post it notes’ pads, large organiser, lever arch file and a magazine file
– all available in a choice of black, brown and red.
■ Stand A139 ■ www.harris&jones.co.uk
STATIONERY MAGAZINE
Shopping Around 43
Fashion
Stationery
today where
20 years ago the distinction between
functional stationery and gift stationery was clear.
Today it’s a very different story, as Henri Davis explains.
In the past, the term ‘functional
No going back!
stationery’ included items used in the
office – everyday items that were usually
available in a limited colour choice of
blue, black and red only. ‘Gift stationery’
referred to the ‘nice’ things one bought for
oneself or a friend – items which carried
design and which were purchased for
personal use and not usually used as work
items.
By the early 1990s, fashion colours
began to appear on the more functional
back-to-school items such as files, folders
and notebooks. Until that time, the only
visual excitement on stationery products
had been on licensed ranges which tended
to appeal to a younger market. Sales were
strong so the teen users - and the mums
who were often paying - obviously liked
the fact that these new files
looked bright, fun and
different. As this
emerging trend also made
shop displays more
interesting, eye-catching and
inviting, retailers decided
that colourful products
should be available and on
display all year round.
Colourful desk accessories
from Durable; they can make
all the difference to a work
space
STATIONERY MAGAZINE
meets function
From this point on,
functional stationery has
never looked back. Very
few consumers are
ambivalent towards
stationery, so gauging the
fashion colours and designs
that are appropriate to the
target market has become an
important decision for the
manufacturers’ and
suppliers’ product
development and marketing
teams.
Now that we’ve reached
2012, the dominant fashion
element being used on
functional stationery is still
colour, but often it’s
much more
than that. As consumers
become more discerning,
they are looking
for unique
and
innovative
products
with
added
product
features which
make them feel
they are getting
really good
value for
money. Many
Fashion really does meet function with this eye-catching Magnetic Glass
Drywipe Board from Cathedral Products
of the products shown at Paperworld and
Spring Fair this year were good examples
of this trend.
About the author: Henri Davis, an
independent advisor to businesses in
the stationery industry, combines
25 years of retail experience
with her knowledge of trends
and consumer motivation to
analyse markets and identify
new opportunities. She has
worked at Habitat, Next and WH
Smith. She now works with many
small - and medium-sized businesses,
including multi-site retailers, national
and international manufacturers and
suppliers. For more information, visit:
www.henridavis.co.uk
44 Shopping Around
Colours are chosen to appeal to the target
customers; this black and orange combination
gives these products a stylish, technical look.
The design featured here is called Swift and is one of Filofaxes new
range for 2012. The colours chosen are soft and delicate and
compliment the prettiness of the image.
Colour - instant appeal
The great thing about colour is its instant
impact. It’s a great way initially to attract
the attention of your target market. Once
you have them interested, you can ‘hook’
them with the additional, and often more
subtle, features.
When using colour to attract your target
market, remember that in choosing to buy a
particular product consumers are making a
statement about themselves. Increasingly
today, stationery items are regarded as
fashion accessories. This is particularly so
with items people know they will be seen
with, and which they will use regularly or for
a long while, such as a pen, notebook,
porfolio, diary or Filofax.
For suppliers and retailers, the more
targeted or specific
the imagery appears
on a product, the
more you focus and
potentially limit its
appeal, as consumers
will make an active choice as to whether they
will buy it or not. This is why licensing can
prove hugely successful: if you get the
combination of product specification,
imagery and price just right for the brand
followers, you will have an instant market
ready to buy the product. On the other
hand, if you get any of those elements
wrong, you could have a real retail disaster
on your hands!
Gnu notebooks: combining eyecatching colours with added features,
such as ribbon markers, sections with
perforated pages and expanding storage
pockets
Another great colour-function combo: the new uni-ball Insight, a liquid
ink rollerball with a choice of ink colours, ‘ideal for school, reliable,
colourful and comfortable’
Keeping it fresh and fashionable
Silvine: strong colour is combined with great
product features to create innovative perfect
ound notebooks with soft covers and
perforated pages; a versatile product that looks good, too
Hello Kitty is a good example of successful
licensing. The brand sanctions the launch
of several distinct and different looks every
season, with each new range using strong
core features which loyal purchasers want
and have grown to expect, combined with
additional interesting points of difference
which reflect the design inspiration.
STATIONERY MAGAZINE
Shopping Around 45
Design-led stationery is very
much a fashion accessory;
these diaries from GO
Stationery are part of the
new range for 2012
When the product carries a graphic or
design, the image will often link to the
function of the
product, but the
style of execution
will usually be
determined by
what is on trend
at that time - be it
design, colour,
type style, or a
combination of all three.
Kitchen Labels from K Two is a good
example of this, with the colour palette,
icon-based design and retro style all
reflecting current design trends.
A feast of fashion and function
Kitchen Labels from K Two: colour palette, icon-based design and retro
style all reflect current design trends
There are plenty of great new products
hitting the stationery market this year.
Suppliers have been working hard to
move their ranges on by making the
most of on-trend colours, designs and
detailing. The result is a steady stream
of innovative products with added
value features to tempt retail buyers
and keep consumers spending.
New for 2012, Staedtler’s Elance Precious Line ballpoint
collection: four warm ‘cappuccino’ inspired colours with
soft-touch finish
46 Stationery Designers
e
meet the designers!
With stationery becoming an increasingly fashion-led market, more established and
up-and-coming designers are producing stationery collections. Here we focus on
some contemporary designers and the ranges that are making market news. From
traditional to contemporary, subtle to colourful, luxury to everyday, design is big news
and getting bigger in stationery today.
f
Alice Temperley:
bringing detail and femininity to Filofax
From the catwalk to the
palm of the hand
Alice Temperley's
timeless, feminine designs
combine detail and
embellishment with English
eccentricity and personality.
Temperley is the modern day 'Cool
Britannia': her design signature has made
her one of the most distinctive voices in
contemporary British fashion. The new
Limited Edition ‘Temperley London
for Filofax Collection’ includes
two luxurious organisers.
The Guinea, made
from quality pony skin,
features a textured surface
soft to the touch and a black
and white print pattern inspired by
guinea fowl feathers. The cover is edged
with a gold finished frame with a zip
closure, while the interior features
crocodile print calf ’s leather and a
smartphone pocket to cater for modern
day life.
The Affair, designed with black Italian
lace bonded onto cream
leather, patent leather
strap, snap
fastener
The Guinea: contemporary
design for modern
day life
and
nude
cord lined
interior with
contrasting
patent leather
pockets, contains a
bespoke Flex by Filofax A5 notebook
as well as a full complement of
personal organiser stationery.
"I wanted to create something unique,
beautiful and functional that contains
personal information to help organise, plan
and collect things for our busy
lives,” says Alice. “I
looked at every
element, from
how I use my
Filofax to my
vintage collection. I
thought about how to
combine its form with
function and how to
introduce Temperley
London’s detail and femininity
to Filofax.” www.filofax.co.uk
The Affair: stylish design and a host of
personal organiser stationery
STATIONERY MAGAZINE
Stationery Designers 47
Royal rose notebook by Cath Kidston
Colourful stationery from
Cath Kidston
One of Britain’s best loved designers,
Cath Kidston is well known for her
vintage-inspired, colourful fabrics for the
home. She is the creator of one of the
most influential and original design
companies in the UK and her classic
prints have been developed into a bestselling stationery range.
The Cath
Kidston Stationery
Collection includes
Fold and Mail
Stationery, with 40
sheets of five
designs. Her
Kitchen Memo
Notes Chicken set
includes a large,
colourful fridge
magnet with both a
menu list pad and a
shopping list pad,
complete with
matching pencil for
added convenience.
The collection
also includes a
hardback, ringbound, blue spray flower
print notebook, as well as a hardback,
ringbound, Chelsea roses flower print
notebook, plus a preserve labelling kit, mini
notes, and a vintage scrapbook with pockets
and stickers. www.quadrille.co.uk
an attractive, eye-catching range of
stationery and bags. Now in its fifth year of
collaboration with Emma Bridgewater,
Blueprint Collections unveiled Sampler, this
classic yet very on-trend design, at this
year’s Spring Fair.
www.blueprintcollections.co.uk
Emma Bridgewater: back to her
roots with Sampler
Emma Bridgewater’s extensive collection of
Victorian spongeware inspired her to start
her own pottery company over 25 years
ago. She has now returned to her roots with
Sampler, a highly desirable pattern that
takes nine different sponges to create.
Blueprint Collections has taken this
appealing new pattern and translated it into
Emma Bridgewater’s new Sampler from Blueprint Collections
Nina Campbell has designs
on stationery!
From Quadrille, Fold and Mail Stationery by Cath Kidston
STATIONERY MAGAZINE
Harris & Jones has collaborated with Nina
Campbell, one of Britain’s most respected
and influential interior designers, to create
a range of elegantly feminine stationery
storage boxes.
Using cotton hinges, ribbons and
durable textured paper, all products are
traditionally made by hand in Harris &
48 Stationery Designers
e
Elegantly feminine:
Marrakech by Nina Campbell
Jones' own workshop. Nina is renowned
for her contagious wit and brilliant sense
of style. As a result, her designs appeal to
all ages and sit well in both classic and
contemporary interiors. Her Marrakech
range includes a magazine file, letter tray,
medium organiser, pen pot, memo pad
and boxfile.
www.harrisandjones.co.uk
Alison Gardiner: celebrating
British heritage
Internationally recognised illustrator and
designer, Alison Gardiner, lives and works in
Southsea in Hampshire. Originally trained
as a textile designer, over the years Alison
has applied her art to various media and is
now known for her detailed, quirky style.
She has worked with many well known
companies and charities, including The
BBC, The National Trust, World Wildlife
Foundation (WWF), RSPCA, RSPB,
Second Nature, Elgin Court, Dunoon
Ceramics and The Royal Household (Royal
Collection).
Every Alison Gardiner product
combines unique illustrations to portray
British heritage and British craftsmanship.
From her stationery range to her fine bone
china, all products are made in Britain.
The result is a combination of
illustrations steeped in the authenticity that
is Alison Gardiner.
‘Made in Britain’ is becoming
increasingly desirable, says Alison, reflected
by the launch of the ‘Made in Britain’
marque and by a growing number of
fashion houses using British heritage
manufacturers. Furthermore, she points
out, in a survey for Stoves
(www.stove.co.uk), 52% of Brits think
British brands should bring their
manufacturing back to Britain.
www.alisongardiner.co.uk
An English cottage: notebook by Alison Gardiner
Designer Alison Gardiner at work
British heritage comes to life: Advent calendar by Alison Gardiner
STATIONERY MAGAZINE
e
Stationery Designers 49
Caroline Gardner: boxfile and notebooks
Daisy and cupcakes (far right)
A Certain Style: stationery
by Tricia Guild
Tricia Guild, the
founder of
Designers Guild,
has achieved
international
renown for
her
innovative
fabrics,
wallpapers
and home
furnishings, which are
available in over 40
countries. She has now created
several successful stationery ranges
using her classic and modern prints.
The Tricia Guild Stationery Collection
includes a Birthday Book, A5 notebook
and A6 notebook, all featuring silk quarter
binding. Also included is a set of four
Miniature Notebooks bellybanded
together with a paper quarter binding.
www.quadrille.co.uk
Neisha Crosland: iconic designs
from Harris & Jones
In 1994, Neisha Crosland, a Royal
College of Art trained textile designer,
started her own textile
company
designing
scarves and
accessories. She
has since gone
Distributed in the UK
by Stone Marketing Ltd
[email protected]
Neisha
Crosland stationery range from Harris & Jones
Tel: 01732 771771
STATIONERY MAGAZINE
on to design fabrics,
wallpapers, rugs, bedlinen,
tiles, fine china - and stationery.
In 2006, she was honoured with the
title of Royal Designer for industry
(RDI).
Her designs are characterised by
sophisticated and unusual colour
combinations, impeccable attention to
balance and proportion, and oversized
graphics and symmetrical geometric motifs
inspired by nature.
In collaboration with traditional
stationers, Harris & Jones, Neisha has a
collection of luxury, hand-made stationery
storage products, which includes magazine
files, box files, organisers and stacking letter
trays, all covered in her trademark
wallpaper patterns.
Two iconic designs are available in three
colours: Zebra in hyacinth, twine and
pebble; and Domino in hyacinth, Indian
pink and pebble.
traditional printing techniques such as letter
press and die stamping, and given a modern
interpretation.
Her stationery range includes notebooks,
noteblocks, address books, boxfiles, folding
boxes, notecard sets, calendars, pencil cases,
photo albums and personalised stationery.
The giftwrap collection includes wrap packs,
gift bags, ribbon, roll wrap, gift boxes and
tissue paper.
Caroline Gardner also offers a range
designed specifically for children; this
includes wrappings, cards, party invitations,
thank you cards, notecards and notebooks.
Quintessentially English:
stationery by Lisa Stickley
Lisa Stickley, the internationally renowned
textile, homewares and furniture designer,
has now created a sophisticated yet
contemporary stationery range entitled Lisa
London. With her talent for combining
nostalgia with a quirky individuality, the
products in this range all reflect Lisa’s
quintessential English style.
The Lisa London Stationery Collection
includes: an A5 lined journal with pockets; a
notecard box of 16 cards and envelopes with
four designs, a set of sticky notes with three
different notepads; and three mini journals
bellybanded together.
e
www.harrisandjones.co.uk
www.quadrille.co.uk
Consumer appeal
from Caroline Gardner
Caroline Gardner, an independent stationery
and greeting card designer, trained at
Chelsea College of Art. Initially, she worked
as a painter, then started designing cards
some 18 years ago. Today Caroline Gardner
Publishing supplies cards, wrapping paper,
social stationery and many other paper
products to design-focused retailers around
the world - from high street names and
department stores to small chains and
independent galleries.
Caroline's quirky yet sophisticated designs
are brought to life through little used
Notecards and
notebooks, part of the Lisa London range
50 The Write Stuff
NEXT ISSUE
July/August 2012
Previews:
Home & Gift, Autumn Fair,
Top Drawer
Features:
Eco stationery
Tabletop and stationery:
the themed table
What’s new for Christmas
Publication date: 29 June
Editorial deadline: 1 June
GnuA leader is born!
and famed for responding to the forces of
nature by leading the annual migration
which can include up to 1.5 million
wildebeests.
The Gnu family of products has begun
with a range of A5 and A6 hardback
notebooks. Attractively designed with linen
quarter-bindings, they are competitively
priced to offer value for money.
L
Gnu’s A5 pocket in sky
aunched at the tail end of 2011,
Gnu is a new stationery range
from The GMC Group. Gaining
ground with retailers and customers alike
for its unique blend of designer style and
high quality, Gnu is currently stocked in
Waterstones, John Lewis, The Saatchi
Gallery and other UK outlets, and is also
directly available from The GMC Group.
Inspired by the beauty, strength and
colour of the African wild, the colourways
of Gnu notebooks reflect the shades of
the African sunset. The name Gnu itself
comes from a type of wildebeest that
proliferates central, southern and eastern
Africa,
The new Gnu range: 24 colourways and two styles
Helen Esmonde, a serious
advocate of quality stationery
and respect for the environment,
has been working with The
GMC Group to create and
develop this new brand.
“The notebooks are
available in an eye-catching
spectrum of 24 colour
combinations and a choice of
two distinct styles,” Helen
explains. “Gnu Pop pairs two
contrasting colours for
maximum visual impact,
12
while Gnu Art is a
20
r
Fai
g
Sprin
The House of Gnu at
combination of more subtle
hues for complete tonal
co-ordination. “Colours
used in the range will be
updated continuously to
reflect the latest trends in
fashion and interior
design,” she adds.
Meticulous attention to
detail goes into each and
every Gnu product.
Individual notebooks
feature co-ordinated
endpapers and a linen
gusset, as well as a subtle
grey 16-page perforated
section at the back perfect for making notes to
share. An expanding
pocket stores odds and
ends, while ribbon markers
and head and tail bands provide the
finishing touches usually reserved for a far
more expensive notebook.
Environmentally friendly, Gnu
notebooks feature FSC-certified paper and
carry the FSC logo. The paper is a smooth
100gsm ivory colour, making it a pleasure
to write on when using a fountain pen,
ballpoint or even pencil.
Visitors to this year’s Spring Fair
couldn’t miss the main highlight of the
company’s stand – the amazing Gnu house,
made entirely out of Gnu notebooks!
Offering beautiful notebooks at sensible
prices, Gnu looks set to create a new
standard in stationery. www.gnustationery.com
STATIONERY MAGAZINE
Stationery
Show
Stand S55
Distributed in the UK
by Stone Marketing Ltd
[email protected]
Tel: 01732 771771
STATIONERY MAGAZINE

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