0808 CA Stylist.indd - Stylist and Salon Newspapers
Transcription
0808 CA Stylist.indd - Stylist and Salon Newspapers
AUGUST2008|VOLUME 13|NUMBER 3|I SSUE 147 CALI FORNI A & SALON NEW SPAPER Hai r Ext ensi ons Hot t erThanEver ! LashOut Expand YourMenuwi t hEyel ashExt ensi ons Tr endyNew Ser vi ces I nt r oduci ngThem t oYourCl i ent s Phot ocour t esyof :Af f i nage THE BUSIN ESS O F: HAIR | N AILS | SKIN C ARE California Stylist & Salon Volume XIII, Number 3, Issue 147 August 2008 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: [email protected] Web site: www.californiastylist.com Publisher Managing Editor Copy Editor Production Manager Advertising Director Art Director Classified Sales Linda Holland Lisa Kind James Giddings Joel Holland Marcy Avenson Erica Gibson Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters, Shannon Wells, Marco Pelusi, Hannah Mayo, Anne Morrato California Bureau of Barbering and Cosmetology Kristy Underwood, Executive Officer CALIFORNIA STYLIST & SALON is mailed free of charge to licensed salons and barbershops and beauty schools in California. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2008 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. California Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due California Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIPTIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOLLAND GRAPHICS, INC. to Subscriptions, California Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label. | AUGUST 2008 | CALIFORNIA STYLIST & SALON George Riley 1-800-303-3630 Professional Beauty Centers www.georgerileyspbc.com MORE THAN JUST A LITER SALE White Tea Luxury Collection Travel Trio Purchase: 1 - White Tea More Than Just a Liter Sale Combo White Tea Travel Trio Includes: 1 - 2 oz White Tea Sulfate Free Restorative Shampoo 1 - 1.25 oz White Tea Restorative Conditioner 1 - 1.25 oz White Tea Magical Serum RECOMMENDED COMBINATION 1 - 32 oz White Tea Sulfate Free Restorative Shampoo 1 - 32 oz White Tea Restorative Conditioner $5.00 Receive 1 - 8 oz White Tea Embrace Luxury Hold Hair Spray FREE 1 - More Than Just A Liter Sale Promo Bag FREE salon value $7.50 $30.00 salon value $51.50 Embrace Spray + Crest T-Shirt FREE Purchase: 6 - 8 oz White Tea Embrace Luxury Hold Hair Spray $45.00 Salon receives 1 promotional 2-sided tent card with the purchase of 6 Receive 1 - Scruples Crest T-Shirt More Than Just a Liter Sale Side A FREE salon value $12.00 Side B SUMMER LITER PROMOTION Save on a selection of Liter combinations Alpha Apple Shampoo & Alpha Apple Conditioner Botanum Shampoo for Treated Hair & Equalizer Conditioner Criteria Conditioner Shampoo & Moisture Pak Conditioner Sulfate Free Shampoo & Sulfate Free Conditioner Negate Clarifying Treatment & Initiate Clarifying Shampoo Regimen Moisturizing Shampoo & Omni Pak Treatment 2x Liters of Botanum Shampoo for Treated Hair SAVE 20% SAVE $12.50 $12.50 $15.00 $15.00 $15.00 $20.00 $12.50 Hinoki 4-pack Promo TRAVEL SIZE PROMOTIONS SAVE 20% on any dozen of the following 2 oz. Travel Sizes. Approved size for air travel. Quantities Limited. Shampoos: Botanum, Criteria, Regimen, Alpha Apple, Blue Shampoo, Initiate, Sulfate Free Conditioners: Equalizer, Omni Pak, Alpha Apple, Moisture Pak, Negate, Sulfate Free Styling: Glacon, Firm Gel, Spiking Gel, Re N Force Lotions: Lemon Verbena, Lavender GREEN OUT PROMOTIONS Negate Clarifying Treatment an Initiate Clarifying Shampoo are the ideal combination to rid the hair of chlorine or other discoloration. Save $3.50 on an 8 oz. Green Out combination of Negate Vlarifying Treatment and Initiate Clarifying Shampoo. Salon Price: $7.50 SAVE $3.50 1 1 1 1 1 1 1 - Hinoki Shampoo 8.4 oz. - Hinoki Conditioner 8.4 oz. - Hinoki Hair Thickenter 8.4 oz. - Hinoki Plus 8.4 oz. - 911 3-Pak Sachet (free) - Technica Brush (free) - Technica Comb (free) $17.00 Salon Value $24.35 Shine Promo 1 - Spray N Shine 4.0 oz. 1 - Hi-Shine 1.75 oz. 1 - Freeze-It Spray 8.4 oz. Buy the Spray N Shine & Hi-Shine at regular price and get the Freeze-It Spray FREE. $15.00 Salon Value $21.25 Hinoki Liter Deal 1 - Hinoki Shampoo 32.5 oz. 1 - Hinoki Conditioner 32.5 oz. $17.00 Salon Value $23.29 Diversion — Still the Hot Topic In this issue... 6 Beauty Business Buzz Whether it’s offering the latest celebrity extensions or unveiling that great new spray tan machine, you want to make sure you get the most bang for your buck. Shannon Wells offers some strategic moves you can make to ensure success in introducing trendy new services and products in your salon. 9 Marketing Solutions Professional hair extensions are not just for extending the length of your client’s hair anymore. Hannah Mayo explains how with professional hair extensions you can instantly add exciting new physical volume and texture to thin and lifeless hair. Beauty Business Buzz . . . . . . . . . 6 Lash Out - Eyelash Extensions . . . 7 Beauty Shows and Events . . . . . . 8 Marketing Solutions. . . . . . . . . . 9 Blue Highways . . . . . . . . . . . . .10 Esthetic Endeavors . . . . . . . . . .11 The Nail Extension . . . . . . . . . . .12 The Mane Objective. . . . . . . . . .13 Classifieds . . . . . . . . . . . . . .14-17 California Board News . . . . . . . .17 Calendar . . . . . . . . . . . . . . . . .18 What’s New in the Market . . . . . .19 10 Blue Highways Hair enhancement is one of the fastest growing segments of the beauty industry. Jerry Tyler explains the importance of being aware of the challenges that come with the major benefits and sudden demand which affects both our clients and our fellow licensees. On the cover... Photo Courtesy of AFFINAGE Correction: In the June 2008 issue of California Stylist, the cover contest winning photo color and cut was done by Vadre Grigsby and Jeffrey Dufault. 4 | AUGUST 2008 | CALIFORNIA STYLIST & SALON From the Editor Lisa Kind I recently attended Cosmoprof North America in Las Vegas. My goal for attending was to learn about the newest products and companies and to hopefully establish some good advertising and public relations contacts. During the weekend the hot topic in all of my conversations was—you guessed it—diversion. It is amazing to me how many different opinions there are. Some claim distributors drive diversion. Others insist manufacturers are the culprit. Still others believe diversion is happening at the salon level. Whom do you believe? One thing is for sure. Stylists are getting frustrated and starting to take a stance to combat diversion. Here are a few excerpts (edited for brevity) of comments I received after the July issue of the Stylist focusing on diversion hit the streets. — David Yerks, Palm Springs, Calif.: Diversion is here to stay, and yes, it is growing. Recently, I noticed products on the grocery and drug stores’ shelves that promised they would never be diverted. However, these companies are now owned by L’Oreal. Coincidence? I cut the hair of an owner of one of the grocery stores in my area, which also carries diverted products. I asked to meet the person who buys their cosmetic and toiletry line so that I may point out the “Professional Retail Only” label. She told me she buys directly from a distributor who comes into the store. The prices in the stores are not very different from what they are in the salon. If it is slightly higher, people will still pay more because of the convenience. When the manufacturers of the “Professional Only” products become accustomed to the profits, they will eventually go public and forget the people who helped promote their products. If I sound bitter, it is because I am. I often think, “Why bother?” What is my way of combating it? I sell a line that limits how many salons in the area can sell their product (similar to what Aveda does). My next step: private label. Yes, it can be a bit costly to start with, but at least I have the control. — Darryl Manco, Pacific Beach, Calif.: Over the past quarter decade, I have witnessed one of the worst tragedies within our industry that a salon owner and stylist could witness. What I refer too is the idea that we are the reason for product diversion. Each time I read about this it makes me disgusted, and I am tired of the empty promises made by the holding companies. No salon or stylist buys in such quantity to be able to support the needs of a national chain retailer. How many cases of product would we need monthly, I ask, to supply say Target, Nordstrom Rack, Longs Drugs, Rite-Aid, etc? I ask stylists that are addicted to brand named products, “Why carry such allegiances when the holding company does not care about you?” Take some time, and do your research in your local stores. When you see those famous brands on the shelves, divert yourself from those brands and go shopping for ones that keep the profits in your hands. Just imagine no commitment contracts, no lies and no diversion. Besides, you will enjoy the markup. — Keith James, San Francisco, Calif.: We are not always aware of the impact diversion has on our bottom line, but it is important we do so. Diversion is ever increasing and looks, at best, only to increase corporate profits. While beauty product manufacturers boast about their never-ending investment to prosecute the diverting offenders, it’s understood by most salon owners that the manufacturers and distributors divert the product themselves. I recently chose to remove more than $5,000 of retail product from my shelves as numerous clients were apologetically informing me of their ability to purchase their professional haircare products at a significantly lower price from Bay Area retailers. — Christopher J. Fatica, Erie, Pa.: My opinion, based on information and research I have done over my decades in the industry, is that retail outlets like Target and Wal-Mart, where we find many diverted products, don’t buy from salons or independent distributors. They go right to the manufacturer. I am sure “Professional Manufacturers” are the suppliers to the retail outlets because only they can supply enough product to meet the demands of the Targets and Wal-Marts of the world. Buyers for large retail chains have confirmed this information for me. But don’t take my word for it; check it out for yourself. These manufacturers generate a lot more revenue from consumer product sales in large retail outlets than through distribution or salons. However, if a manufacturer wants to stay clean, it can. —————— If you have anything you’d like to add about the diversion topic, or anything else, email me at [email protected]. I’d love to hear from you! On a lighter note, at the show I also received eyelash extensions from Novalash artist Sophia of Houston, Texas. I have to say, I love them and receive compliments on them all of the time. Thanks to Novalash and Sophia for doing such an outstanding job. Exclusive Distributor of Professional Products Western Salon Services has been formed to provide Grund Professional Products and Grund Education Direct to Salons in Northern California. Integrity! Professional Recommendation, Salon-Only Sales “When your clients purchase their Grund products from you and they use Grund Products the way you taught them to; they keep coming back to you for Professional Services. Grund Products are available only in finer Professional Salons!” Dr. Lee Hunter The driving force behind is Education. Education is the key to personal success for hairstylists and for a successful business in the salon industry. Grund Education can be your key to success. Here are four successful stylists who are just a few of the many Top Grund Educators available to come into your salon to teach Grund Education: Join The WSS Team! Openings Available in the Bay Area and other parts of Northern California For Experienced Sales Consultants Great Business Opportunity with excellent starting Pay 25% off Education Calendar 8/11 Hands-On Cutting Class in Willits with Colleen Wagner 8/17 Five Keys To Salon Success Class in Santa Rosa with Gena Morgan 8/18 Five Keys To Salon Success Class in Sacramento with Gena Morgan 8/25 Five Keys To Salon Success Class in Walnut Creek with Gena Morgan 8/25 Hands-On Cutting Class in Sacramento with Colleen Wagner 9/7&8 New Grund Educator Training in Sacramento with Dr. Hunter & Colleen Call 800-235-7376 • www.grundhair.com 4 oz Tiger Masque Introducing Trendy New Services and Products to Your Clients Beauty Business Buzz Shannon Wells Are you ready to take the plunge and introduce the season’s hottest new products and services in your salon or spa? Whether it’s offering the latest celebrity extensions or unveiling that great new spray tan machine, you want to make sure you get the most bang for your buck when introducing a new service to your clients. So rather than stocking your shelves or simply adding an item to your menu and waiting for the money to magically roll in, there are some strategic moves you can make to ensure success. Research and Consider. With every new service or product you add, there are some very important things to consider. 1. Identify the need among your clients: Is the product or service something your clients are interested in? How will it improve their lives? How many times per month or year will they use or buy the product—or could it just be a one hit wonder? 2. Determine if the product will improve your bottom line. How many will you need to sell to be profitable? What purchase price do you need to be profitable? How much initial inventory will you need in order to maintain flow? How long can you continue to offer this product? Is it a fad? 3. How does this product or service compare to your competitors? Does everyone carry this exact same product? What exclusivity can you claim by of- | AUGUST 2008 | CALIFORNIA STYLIST & SALON fering this product? Are there alternative lines or brands of this product that you can offer? Education and Trial. Making sure your team is 100 percent on board with your new offering is key in its success. Take the time to thoroughly educate your team on the benefits and reasons behind adding it to your repertoire. Better yet, if time allows, have a brainstorming session and find out what your team thinks would make good additions to your menu. If they help create it, they will help make sure it’s successful. Each manufacturer and distributor wants to make sure you are excited about what they have to offer. Take advantage of this; enlist them to host training for your team so they are completely comfortable with the new product or service. Fear of the unknown is what causes so many new menu additions to fail. If your staff is completely comfortable with the what, when and why of the product, they will feel comfortable recommending it. It is also important to do testing of the new product with your staff and your best clientele. Select a test group that can give you honest feedback on its effects. The clients may love the new item and you will have created an immediate client for life. Or you might be surprised to find that a product that everyone is using misses the mark among your clientele and staff. Fill the Need. The last aspect of success- fully introducing a new product or service to your clients is making sure your team is introducing the new item in the most effective way. Have them point out that it is a solution that truly fills a need for your clients. The best way to ensure this is to be certain your team is educated about what the product or service will accomplish, as was mentioned, and then that the team is comfortable finding out if their clients have the need this product will fill. This step is often overlooked, and it will have a big impact on the success of a new product or service. We assume the person in our chair will tell us exactly what they need. We forget that, when clients don’t know what is available, they are limited to what they think they can ask for. Your team’s job is to ask questions, get the clients talking, use your menu to introduce the services they need, and let your clients know the full scope of services you provide for them and how they will benefit from them. Introducing a new product or service can be fun and exhilarating. After performing a few of the due diligence steps listed above, you can up the odds of successfully launching exciting new items in your business. Shannon Wells is the Marketing Manager of Your Beauty Network, a beauty industry ongoing business support service. For more information, visit www. ybn.com, call 866-364-4926 or email [email protected]. Lash Out — Expand Your Menu with Eyelash Extensions By Anne Moratto We all know women have a natural lash lust. Capitalize on this addiction and learn the art of eyelash extensions. This service has beautiful, eye-opening results that offer women long, dark, butterfly lashes. With training, practice and reliable products, this service is an eye-deal way to build your business. For your clients and for yourself, hands-on training sessions are invaluable. They teach you proper technique and allow you to create a set of lashes that will be like a fluttering pair of business cards on every client. Lash extensions are individual lashes applied directly to natural lashes using semi-permanent adhesives. The glue sits at the very end of the hair follicle, not touching the skin. When properly applied and taken care of, eyelash extensions will last through the four to eight week cycle of hair growth, and will fall off when the natural lash is shed. This means you can schedule touch-ups every two to four weeks to maintain a full lash line. Depending on your expertise, a set of lashes will take from 30 minutes to two hours to complete. Many lash artists bundle services at this appointment time, sharing space with a manicurist or offering other treatments. Professionals are charging from $150 to $600 per application. Many salons and spas will offer a set price package for first time application and touch-ups. Proper extension training will emphasize a number of points including the importance of hygiene, choosing the proper adhesive, client setup and consultation, taping procedure prior to application, aftercare of lashes, lash extension removal, designing the eyes and corrective lash techniques. Michelle Bouse, make-up artist to many Hollywood celebrities including the Camp Rock Girls, began doing extensions nearly three years ago. She is now a global master educator for LashBeLong, and Bouse performs at least 25 lash services a week at her salon. “Lash extensions are better than a facelift,” exclaimed Bouse. “As we age, the skin around the eyes sags and droops. Extensions open the eyes and give the illusion of lifting the eyes. ” We wink, seduce and entrance with our eyes. Help women get their flirt on by offering to create lush, lovely lashes for them. Learn extensions and your clients will be all a flutter. Anne Moratto is the director of public relations and advertising at American International and represents LashBeLong, an eyelash extension system created by the makers of Ardell lashes. For more information, call 800-621-9585 or visit www.lashbelong.com. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 7 Reenergize Your Passion for the Beauty Industry Isn’t it time to reenergize your passion for your career? Here are some events that just might help you along the way... Your Beauty Network Business Retreat Sept. 27-29, 2008 | Carlsbad, Calif. Your Beauty Network (YBN) announces its eighth annual business retreat, to be held September 27-29, 2008 in Carlsbad, California. The organization’s annual business retreat is a business only three-day event featuring leading salon and spa business educators, trainers, interactive breakout workshops, a cosmetology student track and networking arena. The 2008 event will feature three days of intense business training for salon and spa owners serious about surviving and growing their businesses, despite the downswing of the current economy. The network’s eighth annual business retreat will feature five main stage presentations from dynamic business speakers including: Susan Harrow, author and top media coach; Bert Carder, CEO of Your Beauty Network; Steve Gomez, director of training and consulting for Milady; Julie Shepperly, author, consultant, educator and award winning stylist; and Kimberly Alyn, best-selling author and professional speaker. New for the 2008 retreat will be the addition of a networking arena that encourages sharing the best of the industry’s survival secrets amongst attendees. Susie Fields Carder, industry veteran and expert in business innovation, will be the arena’s master of ceremonies. For more information, visit www.ybnretreat.com or call 866-364-4926. “ I absolutely love my Salon Vac! It changed my life in the salon and I cannot imagine working in a salon without one ever again.” — Renee Shields, San Diego, CA | AUGUST 2008 | CALIFORNIA STYLIST & SALON Nailpro Anaheim Sept. 14, 2008 | Anaheim, Calif. Nailpro Anaheim 2008, Southern California’s only trade show focused solely on the business of nails, be held at the Anaheim Convention Center in Anaheim, California on September 14, 2008. Nailpro Anaheim features a full day of education, including technical classes from educators representing the industry’s major brands, along with business and sanitation classes from Nailpro Education Director Nancy King Heupel and marketing and public relations classes from Nailpro Educator Millie Haynam. A large show floor exhibits professional nail and salon products, tools, equipment and retail items from the industry’s leading suppliers. The annual Nailpro Cup competitions continue in three categories: 3-D Nail Art, Sculptured Nails, and Salon Success. Technicians can compete as novices or veterans, and as individuals or in teams. The Nailpro Cup will be awarded at Nailpro Sacramento on October 26, 2008, in the Sacramento Convention Center. For more information visit www.nailpro. com/nailproanaheim. Destination Rejuvenation Oct. 26-28, 2008 | Laguna Beach, Calif. Beauty industry professionals nationwide will soon gather at Destination Rejuvenation, an intimate health and wellness retreat, providing fulfillment, personal reflection and an opportunity to reenergize and refocus. Creating a positive environment and feeling of empowerment, two passionate and inspirational leaders—Mary Wilson, Founder of Rejuvenation Mind Body Spirit, and Ann Mincey, Vice President of Global Communications Redken 5th Avenue New York City—guide salon owners, stylists, school instructors, and marketing executives seeking to address challenging personal and unique life balance issues. The program offers inspiration and tools for improving overall health, wellness and relationships in business and personal arenas. Destination Rejuvenation, will be held on October 26-28, 2008, includes luxury oceanfront accommodations at the Surf and Sand Resort in Laguna Beach, California. For more information, visit RejuvenationGifts.com or call 888-598-2514. Eufora Intl’s Global Connection Nov. 2-3, 2008 | Newport, Calif. Eufora Intl.’s annual Global Connection educational conference is returning November 2-3, 2008 at the Newport Beach Marriott Hotel and Spa, Newport, California. It will offer all new program content designed to empower salon professionals to succeed through technical and business focused systems. This year’s conference is poised to deliver both business and creative inspiration. Global Connection highlights include new business sessions like Double Your Income in 2009 where you’ll learn five successful ways to achieve your financial dreams and goals; Build the Team of Your Dreams where leadership skills and specific management strategies are combined to attract, motivate and retain your salon team. Winners will be announced for the Second Annual Eufora Hairdresser of the Year Competition at the evening gala event. For more information, call 800-638-3672 or visit www. eufora.net. International Haircolor Exchange Nov. 9-10, 2008 | Anaheim, Calif. International Haircolor Exchange (IHE) 2008, the premier symposium for colorists, will be held on November 9-10 in the Anaheim Convention Center in Anaheim, California. IHE is a “colorist to colorist” community whose mission is to educate colorists about the process of haircolor through demonstration, hands-on workshops, step-by-step guides and brand-neutral formulas. The symposium features two full days of education, including technical classes with master colorists in Color Chemistry, Color Correction, Red Carpet Redheads, Power Blondes and Trend Release from Intercoiffure’s Haircolor Council. Attendees have the opportunity to network with many of the most-recognized colorists in the industry, including Greg Best, Jo BlackwellPreston, Lois Christie, Jason DeCaprio, Jean Marc DeMontier, Teri Dougherty, Scott J, Gina Khan, Steve Lococo, Marco Pelusi, Thia Spearing, David Stanko and David Velasco, along with motivational speakers Doug Cox and Georgette Wyshak. For more information visit internationalhaircolorexchange.com or call 1-800-265-6755. Add Volume and Texture to Your Clients’ Hair with Extensions Marketing Solutions Hannah Mayo Hair extensions: their commonly accepted name does not do them justice. Professional hair extensions are not just for extending the length of your client’s hair. And much more than creating a mere illusion like other styling tools; with professional hair extensions you can instantly add exciting new physical volume and texture to thin and lifeless hair. Women today are constantly trying to add endless volume and texture to thin and flat hair. Everyone wants the hair they see on the celebrities. Achieve this easily and instantly by simply adding professional extensions. Either choose a full head of extensions for maximum volume or strategically place extensions where volume is needed the most. Not all professional hair extensions are the same. You must explore all of the variables, qualities, technologies and options available to you. Unlike the previous use of synthetic or blended hair that looked unnatural and was more difficult to style, most professional salon hair extension manufacturers now use only real human hair which looks, acts and feels completely natural. Still, there are discernable differences in hair types, textures and processes between the various professional hair extension manufacturers. They now offer extensions in a variety of colors and textures, ensuring a perfect match to your client’s hair. This variety makes the possibilities endless for you and your salon clients. Many companies use pre-bonded extensions, rather than a separate adhesive, thus avoiding difficulty and mess. Many manufacturers have taken the appeal of pre-bonded extensions one step further by using 100 percent keratin protein pre-bonded tips. This is the protein your hair is made of, and it creates a very strong, healthy and long lasting bond that ensures long-term results. Keratin bonds are easy and safe to remove. With regular maintenance and checkups in the salon, clients can often wear their hair extension for up to six months. Adding new volume with hair extensions is a great solution for people suffering from alopecia, male or female pattern baldness or even hair loss from chemotherapy. For some hair replacement clients, the benefits of hair extensions surpass those of other replacement options. Many people do not want something as drastic as surgery or a wig, while others may not want to hassle with applying topical solutions or hair fibers. Hair extensions are a more permanent and discreet way to add volume to thin hair. Beside their user-friendly appeal, extensions also allow for various hair styling options because they are treated like natural hair. And, with so many colors and textures to choose from, extensions provide an endless number of creative styles such as adding highlights, lowlights and various textures to add dimension. In order to add hair extensions, your client should typically have at least two inches of hair to bond the extensions to. Yet, this is not always required. In fact, an innovative bond has been created specifically for chemotherapy patients and other hair loss clients. Generally known as mini or micro grafts, these flat bonds attach to the client’s existing hair using cold fusion bonding. This procedure is suitable for the early stages of alopecia, primarily stages one and two. This allows application of extensions much closer to the scalp, adding instant volume and length without the worry of visibility, which is crucial for clients who have thinning hair. In order for your clients to maintain their striking new tresses, proper home care is essential between salon visits. Clients need to be educated to use the proper hairbrushes, shampoos and styling tools that will ensure their hair extensions will stay intact for the maximum duration. Make specific recommendations. Look for a hair extension company that has everything your client will need including the appropriate loop and bristle brushes along with a wet line for any texture or style of hair. After attachment of the new hair extensions, it is vitally important that your clients follow up with you for a maintenance consultation. Thereafter, when caring for their new tresses, gentleness is vital. It is important that your clients know not to excessively scrub their hair. They can avoid tangles by dry- ing hair thoroughly before going to bed and comb with a wide tooth comb, gently from ends to the scalp. They should also know to never use haircolor, perms and relaxers and to never use any other types of chemicals without consulting you, to prevent damage to their new hair extensions. Professional hair extensions are the best way to add volume, texture and length to your client’s hair. New application methods cause little to no damage to the client’s hair, and hair extensions are an easier, longer lasting alternative to other hairstyling tools. Hannah Mayo is a Marketing Coordinator at Marketing Solutions, a full service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information, call 703-359-6000, e-mail [email protected] or visit www.MktgSols.com. Sponsored by and NOVEMBER 9-10 Anaheim Convention Center in Anaheim, CA INTERNATIONAL HAIRCOLOR EXCHANGE ™ Interact with an all-star lineup of celebrity colorists • Jo Blackwell-Preston • Lois Christie • Jason DeCaprio • Jean Marc DeMontier • Teri Dougherty • Scott J • Gina Khan • Steve Lococo • Marco Pelusi • Thia Spearing • David Stanko • David Velasco • And more! Special presenters include • Greg Best • Doug Cox • Georgette Wyshak • And more! Attend practical and hands-on workshops • Color Chemistry • Color Correction • Red Carpet Redheads • Power Blondes • Trend Release from Intercoiffure’s Haircolor Council Only $495 per person! Accommodations: Sheraton Park at the Anaheim Resort 1855 S. Harbor Blvd. Group Code: TO REGISTER International 866.837.4197 Call 800.COLOR.55 Haircolor Exchange (800.265.6755) or visit Presented by and internationalhaircolorexchange.com CALIFORNIA STYLIST & SALON | AUGUST 2008 | 9 Nailpro Anaheim The Benefits and Challenges of Hair Enhancement Nails-Only Trade Show It’sAll You About Anaheim Convention Center September 14, 2008 9 a.m. - 4:30 p.m. Blue Highways Jerry Tyler Hair enhancement is one of the fastest growing segments of the beauty industry. It’s important to be aware of the challenges that come with the major benefits and sudden demand which affects both our clients and our fellow licensees. Most of these issues are already prevalent in parts of the nation; therefore, several states are already dealing with these issues proactively to protect the integrity and professionalism in this segment of the beauty industry. The financial rewards offered by hair enhancement can be truly amazing. Many hair enhancement technicians charge upward of $100 per hour for their services. A full-head weave can command from $300 to $2,000. Individual strands can cost up to $10 per strand, with 100-300 strands per full head. But with this source of financial potential comes responsibility—both toward the client and for our profession as a whole. The expansion “hair enhancement” falls into three categories based on the method of attachment. They are multiple strand placement, individual strand and non-surgical hair replacement. Register by August 29 and SAVE! Call 888.491.8265 or visit nailpro.com No childreN uNder 12 allowed iN Show $61 2008 Nailpro Cup 2008 Competition Event Sponsored by Multiple strand placement involves the placement of a hair weft attached by a sewn in (weave) method, multiple track micro link or latex bond. The advantage of this method is the lateral anchoring of the hair weft, which creates a durable secure bond that holds up to styling. Individual strand placement involves the placement of individual pre-bonded keratin strands of various dimensions and lengths. Methods of attachment are individual micro link (no heat), fusion method (heat with purging iron) and thermal adhesion (melted keratin and gun method). The advantage of individual strand placement is that it is more natural and is easier to blend with the natural hair. Attachment of multicolor strands allows the effect of highlighting without the use of hair color. With over 40 percent of the adult population experiencing some form of hair loss, either due to medical issues or part of the normal aging process, the demand for non-surgical hair replacement is at all time high. Most HMOs and Preferred Provider Organizations (PPOs) now pay for hair replacement as part of their benefits for cancer and other patients who experience hair loss as part of treatment. The most prevalent forms of hair replacement are lace front units for woman and custom full or partial hairpieces for men. The fabrication of these pieces requires specific training and the results, due to advances in technology, allow for maximum comfort, durability and a realistic look that is hard to detect. With the elevated demand for these services has come an ever-increasing demand for human hair. The demand is so great the average price for human hair has risen 30 percent in the last few months. In the last two years, the amount of raw hair purchased for export from India to China went from $51 million to $250 million. Of that hair, 80 percent went to the U.S. market. In China, where much of the hair is processed, a large portion of the supply has been diverted to create amino acids for food supplements, therefore adding to the shortage of hair available for enhancements—driving global prices upward. Unfortunately, while these prices are going up quality is going down. With such a high demand, the current shortage and with no real controlling authority, some of the hair sold as human hair is mixed with synthetics or even animal hair. Since most of these suppliers carry an “all sales are final” policy, consumers have no recourse or assurance of quality. When in the ethnic market, a high percentage of all hair sales are made directly to the client, who then has their hair professional use them as part of their hair extension service. As most synthetic fibers are only heat resistant to 200 degrees, imagine the unsuspecting client who applies a thermal hot iron at 350 degrees to what she thought was human hair. Or imagine the customer with animal allergies who just had animal hair attached to her head, which she though was 100 percent human hair. These are real issues of consumer concern. The solution to the above issue is simple. All hair sold should have a truth in advertising claim based on the material safety data sheet supplied by the importer, stating the nature of the hair as a certain percentage of human, synthetic or other hair. This way the consumer or licensee purchasing it for attachment knows what they are getting. The sheet should also state the point of origin. In the area of business ethics, a truth in advertising protocol in the sale of hair should be within the scope of regulation. The various methods of hair enhancement offer untold creative and technical advantages. This true both financially and in offering new and creative services—but only if we address the challenges that come with the territory. If we assure we use safe techniques that have long lasting results, we can enhance our services without compromising the integrity of the industry we have worked so hard to protect. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. 10 | AUGUST 2008 | CALIFORNIA STYLIST & SALON Nail Techs—Network, Educate and Be Industry Leaders The Nail Extension Vicki Peters While there are some challenges in nail education, there are also opportunities. So let’s talk about some opportunities currently available, and then discuss a call to action for any willing techs out there with the skills to help educate our industry. The 2008 show season is coming to an end, with exception of a few shows still scheduled for later this year including Nailpro’s Anaheim and Sacramento shows in September and October, the Mid-American Beauty Classic in September in Ohio and the Texas Beauty Show in October. Earlier this year nail technicians gathered and networked in California at the ISSE Long Beach show, America’s Beauty Show in Chicago, International Beauty Show New York and Las Vegas and Premiere in Orlando. Alongside these terrific shows are other regional networking events and private dinner gatherings where we all have a chance to meet. Because of the lack of available education, more and more of us do our nail networking at shows and online in chats and message boards. Distributors and nail classes have diminished and the cost of education is so high many manufacturers do not hold classes like they used to. We have to fend for ourselves to get more education—and that’s what we have done. Networking on a national and worldwide level among nail techs is much more common than other parts of the beauty industry like skincare and hairstylists. We have created an environment that is unique to the beauty industry and very strong. This trend in nail education can be found at nail tech networking events and other educational programs like High Road to Education and Nail Kamps. Independent nail techs from all over the country produce these events. The most recent one I attended was in Gatlinburg, Tennessee where 50 nail techs gathered for a day of demonstrations by some of the leading manufacturers who donated their time and efforts to participate. Jill Wright produced the networking event and Nails Magazine sponsored the lunch. Costs for attending networking events are reasonable and most of the time manufacturers donate samples, enabling attendees to walk away with a bagful of goodies worth hundreds of dollars. A day of networking with other techs from your area can be powerful and put you in an environment that does not exist anywhere else. Watching the demonstrations not only allows you to see what’s new in trends it also shows you techniques by leading educators that you may not have seen before. It’s amazing what we can learn just by sitting and watching. Moreover, networking events are casual environments where lots of conversation is shared while the demonstrations are being performed. A good source of information for upcoming networking events is the BeautyTech website organized by Debbie Doerlamm. For more information on all the different networking events, visit www.beautytech.com. The High Road to Education takes the day of networking to another level with a twoday program produced by Tammy Warner. Her next event is in September in Cincinatti, OH. For more information, visit homepages. roadrunner.com/nailsunlimited/index_files/ Page871.htm. Nail Kamp is another successful program, which has been held in Daytona, Las Vegas, New Jersey and Dallas. It is scheduled for Trinidad; Chicago; Las Vegas and Santa Rosa, California this year, then double that schedule for 2009. It features three days of hands on acrylic and gel training, electric file certification, in addition to hands on training in salon work to aid you in improving your skills. Nail Kamp is a small classroom environment with 15 attendees for quality one-on-one training. For information, visit www.vickipeters.com. What we need now is to have a networking event in every state so we can make this accessible to everyone. It’s easy and you can find all the help you need to produce one at www. beautytech.com. Attendees usually pay about $25, and providing a lunch is sometimes a nice option. You can hold events at salons on Sundays or in hotel conference rooms for as little as $150 per day. While organizing these events takes planning and recordkeeping, especially when collecting attendee fees, marketing is often very easy. Make use of word of mouth, as well as posts on beautytech.com, e-mail blasts and mentions in trade magazines. You may even consider creating a website specific to your event to help make your advertising that much more effective. The state of our education is forcing the industry’s leading nail techs to step up to the plate and take hold of what we need to grow our industry. And our efforts are working. Yet, we still need more of it. If you are interested in hosting a networking event just go do it, and make your mark in improving our industry. Vicki Peters is a 26 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at [email protected]. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 11 Risk Management Esthetic Endeavors Judith Culp Any of us that have been in the industry for a while have heard of the amazing things some estheticians do—the wild, weird and just plain crazy. Like what? Recently I heard of an esthetician that did a Brazilian wax who applied the wax the wrong direction, didn’t stretch and used the same wax applicator for the entire process. Another incident was a technician who chose to do a peel on a new client, in conjunction with a microdermabrasion. And then there was the new product on the market claiming that estheticians could remove moles, skin tags, tattoos and cholesterol deposits and any other superficial lesions. So what do these things have in common? Lack of risk management. All of them put the technician and the client at risk for complications, side effects or other consequences of procedures. Some put the technician in the position of perhaps breaking state regulations or working beyond the scope of their insurance liability. All of them are very risky. What do I mean by saying they’re risky? It means the technician or the client or both are at risk of side effects, complications or consequences of the procedure. It means there is a heightened risk of insurance liability. Most insurance firms and many states require the technician to collect data from the client pertinent to the procedure they’re performing. They also expect us to inform the client of any special aftercare they need to follow. Why? Risk management. It only takes one bad client experience to ruin a good career. Bad news travels fast and for most of us estheticians, the thought of marring a client permanently is just inconceivable. We want happy clients, we want successful careers and we don’t want lawsuits. So what can we do to manage our risks, to reduce them? We must get training, have insurance and get proper client documentation. It is the responsibility of each salon owner and each esthetician to know their state laws, to know the limits of their insurance coverage and to know the product and treatment guidelines recommended by their suppliers. There is no excuse for a technician to perform a service for which they have not been properly trained. If we want to perform a new service or our salon owner expects us to perform a service, we absolutely must be trained in that service before performing it on the public. We have to know more than the client does. We, as professionals, are expected to know indications, contraindications and protocols for performing a procedure—in addition to the technical aspects. There is a lot the client doesn’t know. They won’t know if a treatment is inappropriate for 12 | AUGUST 2008 | CALIFORNIA STYLIST & SALON them. That is our responsibility. Anyone not committed to having all the necessary knowledge and informing each of their clients about what is appropriate for them is a danger to our industry. For most procedures, we need to know the theory to understand the indications and the contraindications. We need to know the procedure to follow when performing the treatment and we need to know the very important how-to’s associated with the treatment. If the manufacturer says a treatment should use certain products or should go a specific way and we alter this, it can void our insurance coverage. If the guidelines say we should not perform a procedure on certain people due to health factors, lifestyle factors or Fitzpatrick type and we do it anyway, we void our insurance coverage. It is also critical we know application technique, stretch or proper settings as well as methods to prevent cross-contamination. Knowledge protects our clients and us. Proper insurance coverage is a second important aspect to consider. Are you fully covered under your salon policy? Did you know that even if there is a salon insurance policy, this does not protect you from being one of the people “also named” in a lawsuit? The client can sue not only the salon but can also name any practitioner there. If this sounds out of line to you, check with your insurance carrier. To truly protect yourself you need your own professional coverage or your coverage needs to name you specifically so that you have this type of protection. The fee for appropriate insurance coverage could be a small price to pay to protect your personal property. While some estheticians use a complete client history, covering both medical and lifestyle information to give them great clues as to how a treatment might turn out, one at least has to check for contraindications. Most manufacturers have recommendations for the information you need to gather with regard to their individual service or treatment procedure. Certain medications can rule out certain treatments. Certain medical conditions may make a treatment inappropriate. Fitzpatrick skin rating measures how safely you can perform peels on a client without risking hyper-pigmentation. So to manage our risk factor and minimize our chance of unhappy clients—or those who have a less than satisfactory outcome— we must get educated, get insured and get the pertinent information. If we don’t do this, we are in a risky business and according to Murphy’s Law, the bad stuff will eventually happen. Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com. Education is the Best when framing the face with color. Is the client’s facial skin tone cool or warm? What is the eye The Mane Objective color and tone? Marco Pelusi The face is everything. It really doesn’t matter what’s going on in the back of the head What a marvelous experience I’ve been hav- or the nape of the neck. Attack the face first and you’ll always win. You can even offer a haircolor ing teaching again. solely for the areas surrounding the face or offer Before the opening of my studio, I spent face-framing color for an in-between touch-up many years as a lead regional, national and visit at the bangs or temples. international trainer for major global color This concept is especially true for clients manufacturers. So it has been a while since who have gray hair. Our graying clients need a I’ve led a color class full of talented haircolorcustomized face-framing hairists. The opportunity arose, color—sometimes a slightly and I’ve been having a great different one for every visit. time teaching this year at the The best color class, This is the case because gray American Board of Certified can sometimes come in more Haircolorists’ Energizing any kind of class for quickly or it can appear in Summit. different areas. You must also This experience was simthat matter, is when adjust the color to address any ply fantastic and has renewed facial changes. my love for education within the educator has This holds true for both our industry. the male and female clients; The exchange of ideas the chance to learn you’d be surprised how eager and the sharing of knowlmen are for a very specific edge were wonderful. That face-framing haircolor service, something new exchange is what I love about and how specifically they education. The best color class, any kind of class for that from the students... request color from you as the expert. Now more than ever, matter, is when the educator men’s haircoloring is becomhas the chance to learn something new from the students, especially when that knowledge causes ing extremely lucrative, as men start to take better care of their appearance as they try to look the class to thereafter roll out in an entirely difyouthful and professional, and to gain respect. ferent way than was originally planned. In the end, as far as education is concerned, I’m so energized to practice what I preached it’s important for all of us hairdressers to particiat the summit with each client who sits in my pate in all aspects of it, whether as an attendee chair. I discussed techniques at the summit for or an educator. Ultimately, the face-framing face-framing haircolor. It’s important to offer haircolor concept is to give your clients a service every client a haircolor service. It’s easy too; that cannot be duplicated anywhere else. Propsimply let the client vent, then analyze their erly and beautifully framing your clients’ faces face shape, facial skin tone and eye color, then with color is how you can accomplish it. determine what is best to recommend for a face-framing haircolor. Face-shaping color can be seasonal. Since we’re in summer, consider adding more blonde around the face. Seasonal analysis still plays a big part in our consultation with each client Now offers: Eyelash Extension Online Training `ÕV>Ì>ÊUÊÝÌiÃÛiÊUÊvÀ>ÌÛi 7Ì ÊÝiÀVÃiÃÊEÊÝ>>ÌÃ New! The Online Workshop Includes: s Patent Pending Technique s Corrective Problem Solving sSanitation Procedures s Product Knowledge s Marketing Eyebrow Extensions Sign up now at ÜÜÜ°ÎLi>ÕÌÞ°V For more info, call (866) 757-5274 Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List”competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 13 BUSY SALON IN CANYON COUNTRY IN NEED OF STYLIST Join our team in a relaxing atmosphere. We’re an upscale salon with a clientele waiting for you. Openings for Cosmetologist, Manicurist or Esthetician. Call and ask for our manager. Mention the Stylist ad. (661)424-1127 ONE MAN I CUR IST STA TION AND ONE STYL IST STA TION FOR RENT in a busy shop. Papillon Coiffure in La Mirada (562)947-2897. Please call Joseph for details. SALON OPENINGS FASH ION IS LAND, NEW PORT BEACH - UPSCALE SALON Seeking enthusiastic Stylist with clientele. Great opportunity for the right person to join a well-established salon in a sophisticated location. One week complimentary. (949)322-9555. SALON HEAVENER IN LAKE FOREST IS SEEK IN G HAIR ST YL IST FOR BOOTH RENTAL @ $225 per week. Newly remodeled, we offer a gourmet backbar of Davines and Bumble & Bumble products, towels, credit card service, one week vacation per year and 2 weeks free rent to sta rt. www.salonheavener.com (949)581-0867 BRENTWOOD CA - HAIR / NAIL STATIONS FOR LEASE Upscale, modern, established salon. Great location. Backbar, towels and three hour client parking. Call for an appointment (310)207-5393 5 STAR SALON & DAY SPA SEEKING HAIRSTYLISTS VIP room and stylist stations available for rent. Rent by the week or by the month. Great location, free valet parking. Studio City. (818)501-7778 LOMITA, CA - FA CIAL ROOMS WITH EQUIPMENT, HAIR / NAIL STATIONS AND MASSAGE ROOMS FOR RENT Salon in great location. Stylist and Manicur ist rent or com mis sion. Ca ll Lupe (310)257-1924 BELLFLOWER HAIR DESIGNS now has Stylist Stations for rent @ $150 per week. Work anytime Tuesday-Saturdays, 9am-9pm. Very close to 91 and 605 Freeways. Call Mary (562)920-7051 LOOKING FOR SOME THING DIFFERENT? Newly remodeled salon looking for Stylists and Barbers. Also have room ready for Facialist. Rental or commission. Friendly atmosphere, beautiful location in Yorba Linda. Contact Barbara (714)504-0720 LARGE, MODERN, BEAUTIFUL, NEWLY REMODELED, UPSCALE, FULL-SERVICE SALON IN H.B. has hair station, nail station & one massage or esthetician room available. Must have some clientele. Lockers, high end backbar & tow els pro vided . Low rent . Con tact (714)448-6148 HAIR S TYL IST / BAR BE R WANTED IN PLACENTIA / BREA Looking for a great opportunity? Come join our friendly and relaxed atmosphere! Upscale, modern barber shop. Established for four years and growing fast! Rental or commission. Contact Eddie @ (714)579-6687. 14 | AUGUST 2008 | CALIFORNIA STYLIST & SALON NEW UPLAND SALON NEEDS OUTGOING HAIR STYL ISTS FOR BOOTH RENTAL Located on a busy street. Refreshments for clients, towels, independent retail opt & marketing asst. TWO WEEKS FREE! ASK ME HOW? FOR MORE INFO: [email protected] or (909)626-7799 LEASE OFFERS HAIR STATION FOR RENT - GOLDEN SPOT IN SHERMAN OAKS (south of Ventura Blvd. & Van Nuys Blvd.) Clean, friendly atmosphere. Good parking. Call Greg (818)386-9000 FOR RENT - CYPRESS / LAKEWOOD / EAST LONG BEACH AREA Stylist stations $250 month!! Man icure sta tion and Esthetician room included!!! Bring your clients. C a l l F r a n @ h o me ( 3 1 0 )9 5 2 - 1 9 4 2 , c el l (562)788-0122, salon (714)828-7840 P A L M D E S E R T - H A I R S T Y LI S T BOOTH RENTAL El Paseo. $200 per week. Eight weeks free with one year lease. Your schedule, your products, your profits. Be your own boss! Call (760)862-9890 RANCHO CUCAMONGA HAIR SALON HAS TWO MANICURIST STATIONS AND ONE STYLIST STATION AVAILABLE FOR BOOTH RENTAL with clientele. Great location. Clean and friendly atmosphere. Call Susan (909)944-7393 or (909)821-1094 WESTCHESTER VILLAGE: Elegant new salon has stations available for $135.00 per wk for 3 months with lease in busy shopping center. Many walk-ins. Call Lorraine @ (714)865-0652 HUNTINGTON BEACH - BUSY, FULL-SERVICE SALON HAS TWO HAIRSTYLIST STATIONS & ONE FACIAL ROOM AVAILABLE FOR RENT Stylist Stations $185 per week, Facial Room $700 per month. 10% commission on product sales. Great location, newly remodeled. Vacation after one year. Client refreshments. (714)585-1185 WOODLAND HILLS, VENTURA BLVD. Four hair stations for rent. Manicure space and small facial room also available. Prime location. Great parking. Special price for groups. Call (818)992-8865 HAIR STATION RENTAL AVAILABLE AT LAFAYETTE SALON Three hair stations for rent. Great location, good parking, very clean. Rent is very reasonable. Must see! Please contact (925)283-6162 MONTEBELLO, CA - HAIR STATIONS FOR RENT Must have license - Barbers, Cosmetologist, Nail Technician welcome! Call Sylvia (323)724-4128 LOS GATOS / CAMP BELL Pris tine, well-established salon / skincare center. Stop throwing your rent money away when you’re not working! Pay rent only on days you’re here, never when you’re not here. Sensible renting. Call (408)483-7412 FULL SER VICE BEAUTY SA LON IN SHERMAN OAKS HAS SPACE AVAILABLE FOR HAIRDRESSER AND MANICURIST FACIAL ROOM ALSO AVAILABLE Rental. 1st month free. Great location near 101 Freeway. Call (818)726-1889 CITRUS HEIGHTS, CA - HAIR STATIONS FOR RENT $500 per month. Busy location. First month free! Call for more in forma tion (916)628-6108 HAIRSTYLIST NEEDED IN VERY PLUSH, PRIVATE, NEWPORT BEACH SALON FOR WEEKLY RENTAL Also part-time (two days per week) rental available. Please call Sharon (949)631-3183 or (714)553-0439 SPACIOUS AND CHARMING SALON IN SAN MARINO HAS STYLIST STATION AVAILABLE Backbar, towels and your own key. Snacks, tea, coffee and many current magazines with large waiting area. Come by and take a look. Rent is $750 monthly. 2492 Huntington Drive. Contact (818)426-4311 HAIR STATION, NAIL STATION & ROOM FOR RENT IN SANTA CLARITA SALON Great location. $150 per week For more information call Nik @ (661)254-4458 (work) or (310)963-4247 (cell) COMMERCE - BELL GARDENS - BELL DOWNEY AREA Three stations available. Barber / Cosmetologist. Be your own boss / own hours. Nice shop, parking, business park. Must have own clientele. Only $350 per month. Will consider Manicurist. (323)728-5259 (714)397-0535 SUNNYVALE, CA. - WELL ESTABLISHED SALON HAS STYLIST STATION FOR RENT Busy shopping plaza. Plenty of parking. Call now! (408)530-9701 or (408)410-8721 SPECIAL!!! STATION FOR RENT!!! Kut N Beauty Salon is now renting! Looking for Hairstylists at a great location in Sunnyvale at the Hacienda Plaza. F or more in forma tion call M ary (408)394-4923 or Fred (408)393-4667. COZY SA LON IN BURBANK Great location, 1/2 block from Media Center. Three hair stations, one nail station and one facial room available for rent. Nails $75 per week, Hair $125 per week. Call (818)563-4243 SAN RAMON - PRIVATE ROOM & HAIR STATIONS FOR RENT 1st & last week FREE with 1st two Months reduced to $100 per week, then $145 per week. Towels, Backbar & Parking. ASSISTANT Wanted. Will Train Hourly + Commission. Hair salon & hair replacement services. Call Patricia @ (925)383-1956 for appt. & info. HAIR STYL IST & MAN I CUR IST STATIONS FOR RENT IN PITTSBURG, CA Hairstylist: 1st three months $100 per week, $135 per week thereafter. Manicurist: 1st three months $50 per week, $85 per week thereafter. Stable - in shopping cen ter. Contact Lidia Leonberger (925)234-0173 WELL ESTABLISHED & PROFESSIONAL SALON IN SAUGUS,CA BOOTH RENTAL FOR HAIRSTYLISTS Three chairs, lots of walk-ins. Busy strip mall on busy major street. Get key, 24/7 access. $150 / week. Call (661)312-2317 PLEASANT HILL - HAIRSTYLIST & MANICURIST STATIONS FOR RENT in an established, newly remodeled salon. Congenial atmosphere. Excellent parking. Ph: (925)945-6667 Fax: (925)689-9844 SHERMAN OAKS - HAIR AND NAIL STATIONS, PEDICURE SPA AND FACIAL ROOM AVAILABLE FOR RENT in a beautiful, full-service salon. Great offers available, newly renovated, free parking. Located on a busy street next to 101 and 405 Freeways. http://www.CutConnection.com or call Sheila (818)528-7273 BEAU TI FUL SA LON IN WESTWOOD VILLAGE Busy traffic area. Two stations available, 250.00 week. Two private rooms available - Facials, Massage, Manicurist needed. Commission paid on retail sold. Call Raymond (310)208-6411 FOR RENT: CONCORD / CLAYTON AREA Upscale salon / spa. Two Stylists wanted with clientele. Contact Althea Corrin Salon / Spa (925)672-3426. ANAHEIM - FOR RENT: THREE HAIR STA TIONS, NAIL STA TION, TWO ROOMS FOR FACIAL & MASSAGE Newly remodeled salon. $120 per week. Call Tiffany (714)553-8345 or (714)229-9634 TWO STATIONS AVAILABLE FOR RENT IN CULVER CITY, CA at Stylistic Hair Design. Great location with excellent parking. Very friendly atmosphere. Please call Ma rie or Hattie (310)398-1010 L A G U N A B E A CH S A L O N - CH A I R RENTAL AVAILABLE FULL OR PART-TIME Ocean view, prime location, plenty of parking. Call Lisa (949)633-9911 or email: [email protected] SALARY / COMMISSION WORK FROM HOME Portland Oregon manufacturer/distributor has an opening for a positive minded, self motivated customer service rep in several locations. This is a work from home contract position. Set-N-Me-Free provides territory account and lead information direct into your computer. On the telephone, you train salons to use healthy skin care products and add-on treatments. Work from home is generous commissions and bonuses. Send resume to 503-669-9057 or call Debbie at 800-221-9727. Check us out: www.set-n-me-free.com NEWPORT BEACH, LIDO PLAZA - STATIONS FOR HAIRSTYLIST AND MANICURIST AVAILABLE FOR RENT OR COMMISSION Great location with free parking. Clean environment, friendly, completely remodeled. Nice shop. Call (949)723-5372 or (714)808-7201 SHOPS FOR SALE CALL TODAY 4 FREE CONSULTATION TO BUY OR SELL YOUR SALON IN MY AREA! Call Leyla for more information (951)318-4586 VENICE, CA - GREAT LOCATION NEXT TO THE OCEAN, FULL SERVICE BEAUTY SALON / SUPPLY Lots of walk-ins. Six Hair Stations, Three Facial Rooms, Three Nail Stations. 10 years established. Great rent and lease! (310)390-0739 SAN FRA N CISCO - UP SCALE STREETFRONT LO CA TION ON UNION STREET @ VAN NESS AVENUE 500 sq. ft. with big back room and 200 more sq. ft. upstairs section. Great opportunity to renovate barbershop to a beauty salon. Just a reminder...renovation is a tax write off. Rent is $1050, new four year lease. For sale, best offer. Call (415)441-0356 SAN FRANCISCO: BEAUTIFUL, BOUTIQUE STYLE SALON Great location in upscale neighborhood. Street level with lots of walk-ins, 6 stations, laundry units, recently redecorated. Price reduced to $65K. Call (415)246-4950 GREAT OPPORTUNITY - SAN RAFAEL, CA Upscale salon is for Sale or partnership. The owner wants to work part time. 1500 sq. ft., 6 chairs, facial room. For more information call (415)457-4577 or email: [email protected] WANTED: Li censed cos me tol o gi sts and estheticians to join the Education Department at Federico Beauty Institute – located in Sacramento, California. Will train! Visit www.federico.edu or call 919.929.4242 ex. 205. LONG BEACH, CA - WANTED: LICENSED COS ME TOL O GISTS AND ESTHETICIANS TO JOIN OUR TEAM Visit us at: WWW.KETNASBEAUTY.COM or call (562)627-5400 GIA VERSHALLS HAIR DESIGN FREMONT, CA - RENTING STATIONS - Beautifully remodeled hair salon. $150 per week. Top of the line hair products, your own key. Friendly, professional atmosphere. Come and visit us at: 40931 Grimmer Blvd. or call (510)659-1050. Ask for Vera. NAIL TECHS AND HAIR DESIGNERS BOOTH RENTAL AVAILABLE AT SENSIA SALON & SPA 5 star salon. Visalia, CA. Busy, clean, 1st class, full ser vice. Ask for Ca thy (559)741-0983 Sensiaskincare.com SPA & FITNESS CENTER SPACE AVAILABLE IN UPSCALE NORTH COUNTY SAN DIEGO RESORT & COUNTRY CLUB! The space features a newly built fitness center plus an upcoming $500K swimming pool and spa project! Seeking qualified tenant to lease existing space and provide service to hotel guests, resort members and the general public. Call us at (858)436-4318 for additional details. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 15 HOLLYWOOD, CA - FULL SERVICE SALON Two facial rooms, four stations, two shampoo bowls, two dryers, one nail station. 950 sq. ft. 19 years established. Owner wants to retire. Call (323)724-1374, [email protected] HOLLYWOOD SHOP FOR SALE Modern shop with seven stations, manicure sta tion, shampoo room, fa cial room, kitchen and small office. Leave message at (760)324-8068. BEAUTY SALON FOR SALE - RIVERSIDE AREA 1000 sq.ft. Six stations, two shampoo bowls. Good location, good clientele. Established 13 years. Asking only $27,000 OBO. For more information call (951)245-1533 or (951)491-1693 SALON FOR SALE IN VAN NUYS, CA OWNER HAS MOVED - ESTABLISHED 20 YEARS 4 Nail Stations, 4 Spa Pedicures, Nail Dryer, Table, 4 Hair Stations, 2 Shampoo Bowls, Facial & Waxing Room, Laundry room and more. 1200 sq.ft. $2698 rent. Eight year lease. Net $3,000 without working it! This will be your best investment ever!!! $60,000 OBO. Call (818)259-8156 Motivated to sell. BAKERSFIELD, CALIFORNIA Spacious, redecorated, full service salon offering many nice features. New equipment, seven stations, four shampoo bowls, two large separate rooms. Must see, Must Sell, Make offer!!! (661)589-4711 (805)340-0162 $ CHATSWORTH, CA Large salon. Five stations. Good Location. Owner moving. Good Price. Ask for Marie (323)717-0237 or (323)758-8412 REDONDO BEACH BEAUTY SALON FOR SALE! Established 20 years. Great location in busy shopping center. 5 stations, 3 shampoo bowls, 2 dryers, 1 facial room. Ample parking. Low rent / lease. Only $55,000. Call Jennifer Merritt / South Bay Brokers (310)413-7809 or (310)375-0583. RIVERSIDE, CA - HAIR & MANICURE SALON FOR SALE $7,000 OBO. Includes all furniture, plus all utilities paid. Many more benefits. Lease only $3 00 per mont h. Ca ll Kim (951)795-2863 MONROVIA - ARCADIA - ESTABLISHED BARBER SHOP FOR SALE in busy shopping center. Located on Monrovia / Arcadia border in prime location with heavy foot traffic. Barber chairs and equipment included. Huge clientele. Ask for Miguel (626)476-9636. Email: [email protected] SACRAMENTO HAIR & NAIL SALON FOR SALE Established 20 years with faithful clientele. High gross income. Exclusive hair & nail rights, busy shopping center. $39,900 or best offer. Steve (916)421-9814 RIVERSIDE, CA - ESTABLISHED VICTORIAN STYLE SALON $43,000 OBO. Six-Stations, two-Bowls, two-Dryers, Private Nail Room and Esthetician Room. Booths 70%-Occupied! Low-Rent $1175! Owner Leaving! Turn-Key! MUST SEE! Contact Lisa (626)252-1418 BEAUTY SALON FOR SALE IN RIVER SIDE COUNTY Six sta tions with shampoo bowls built in. Established 25 years. Booth rental - self supporting. Plaza has been remodeled. Good business opportunity! New 99 cent store opened in plaza. You’re buying from an old lady...come see and appreciate! $20,000 OBO. Call Tina (951)681-1146 BARBER SHOP FOR SALE, MONTEREY PARK, CA 3 chairs, low rent, 600sq.ft. Lease Available. $20,000. Call Raul (323)270-6560 BEAU TI FU L BOU TIQUE SA LON, CHATSWORTH, CA Looking for a quick sale, owner is moving out of area. Four hair stations, one Nail Station and a Facial Room. Full staffed with staff willing to stay if wanted. Call (818)212 7083 BARBER SHOP FOR SALE - SAN DIEGO AREA NEXT TO SDSU Three chairs. Low rent - in same area for 30 years. Call (619)301-4099 after 8:00 p.m. LINCOLN, CA - ORGANIC DAY SPA Zen-inspired rent / commission day spa: massage, esthetics, detoxifying treatments, doctors & more. Includes detoxifying treatment clientele, equipment & supplies. Central NorCal location. Low overhead, high traffic. Turnkey. Value 80K, asking $59,900. Call (916)474-4329 BARBER SHOP - EAST PASADENA $35,000. Three chairs, 1 shampoo bowl. (626)449-2220 (661)270-1123 BARBER SHOP AND BEAUTY SALON FOR SALE Three stations, two blow dryers, Facial and waxing room. Good clientele. Large client parking area. Near the port in the city of San Pedro. $15,000. Low rent. (310)835-2550 please leave a message. CLAREMONT BARBER SHOP FOR SALE Established 1974. No other barber shops allowed in town. Four chairs. Owner retiring. Serious buyers only. $95,000. Call (909)626-1172 MARVISTA,CA Great Location. Established Salon 20 years. Large clientele, be your own boss! Lots of parking. great potential for the right person. Low rent. 450sq.ft. Asking 20K OBO. Call (310)562-0151 16 | AUGUST 2008 | CALIFORNIA STYLIST & SALON GREAT OPPORTUNITY - LA HABRA, CA Salon for sale or partnership. Great location. Low rent. Only $25K. Call Rosa (562)631-5671 or (562)697-0200 NICE HAIR SALON - EXCELLENT LOCATION IN CONCORD, CA Six stations, wax station, granite floor. Please call for more info @ (925)363-9555 or (925)687-9138. HAIR AND NAIL SALON IN UPLAND Established 20 years. Nine stations with shampoo bowls. Two Manicurists. Great location, lots of parking. Open, airy floor plan with lots of windows. $25,000 OBO. Call (909)981-4049 PLEASANT HILL HAIR SALON FOR SALE 625 sq.ft. Four chairs, one facial room. Good parking. Please call for more information (925)642-0645. USED EQUIPMENT 1921 RESTORED BARBER CHAIR - FOREST GREEN LEATHER Looks new, headrest, works. Model: Paidar. $2500 firm. Day (805)733-2559, Eve (805)733-0347 BUILDING OR REMODELING SALONS High end Cabinetry for salon, eight foot circular reception desk, Manicure area, dispensary, lockers and glass shelving. Murano pedicure spa chair, ocean wave massage bed. Oasis Oxygen Bar. Information (951)637-6803 SALES, SERVICES & REPAIRS of Barber chairs, Salon chairs, and Hairdryers. Sales of NEW & USED Barber chairs and Salon chairs. We CUSTOM build Salon & Barber stations. UPHOLSTERY / REFURBISH services. We currently have: 10 barber chairs on sale- starting price $75; 15 antique barber chairs; New salon stationsstarting at $99.99; New shampoo cradles- starting at $125. For more info call Jesse @ 310-830-4982 JJbarberdesigner.com Se habla espaol BEAUTIFUL SALON FURNITURE FOR SALE IN ANAHEIM! 11 salon chairs, 2 dryers. Priced @ $150 for all. There are many brand new colors of Gel Redken / Matrix , priced @ $2 each. Call for more information (714)204-9071 NEW EQUIPMENT LA-TE-DA CUSTOM DESIGNED SALON FURNITURE.WITH YOUR DESIGN IN MIND OUR COMPANY OFFERS A WIDE VARIETY OF SERVICES TO CREATE YOUR SALON VISION. START TO FIN ISH COM MIT MENT IN CLUDES COMPLETE FLOOR PLAN DESIGN -CREATIVE EQU IPMENT DE SIGN. ASK ABOUT OUR hide-a-cord styling station and other special designs. Hassle free Financing avail able for ev ery one. 1-800-640-0444 WWW.LATEDAUSA.COM ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: www.elegantnailsupply.com. Phone: (937)258-0608 or 1-888-308-6308 BCMS WELLNESS 4-ALL plus quality, priced less, hair scissor, manicure & pedicure implements. Portable ultrasound, high frequency, equip., shampoo. Look ing for dis trib utors. Ema il: [email protected] PROFITABLE SIDELINES OFFER YOUR CLI ENTS MORE Tamera Acey, a Health & Weight Loss Advisor can assist them, or she can train you how to offer this valuable service yourself. Help your Clients truly feel better. Call her at (503)267-9189 (Pacific time) or e-mail: [email protected] EDUCATION LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com COLORING FOR DUMMIES 101 Private classes held in your salon teaching the theory of color and chemistry for use with any color line. So. California. Contact Darryl (619)952-9793 PERFECT YOUR HAIR CUTTING AND COLORING SKILLS AT MOGI Monday or Sunday daytime class. For more info call Mogi at ( 3 1 0 ) 8 0 1 - 1 4 5 0 or w w w .mogihair .com / h t t p : / / m o g i h a i r . b l o g s p o t . c o m / s e a r c h / l abel/Hair%20%20cutting%20class INTERNATIONAL ACADEMY OF PRECISION HAIRCUTTING OFFERS IN SALON TRAINING WITH RENE FRELOW In depth explanations of Precision Haircutting. Individual attention. Call (415)695-9672 STATE BOARD MADE EASY Step-by-step guide to help you successfully complete your Cosmetology State Board prac ti cal ex am i na tion. Pur chase on line at www.stores. ebay.com/cosmetech MISCELLANEOUS HEALTH BENEFITS Includes dental, vision, prescription, chiropractic and medical. Not Insurance Linda 1-877-818-9254 or (541)554-7953 VITAS IS LOOKING FOR COSMETOLOGY VOLUNTEERS to pamper Hospice patients living at home or nursing facilities providing haircuts or set and styles. Opportunities available throughout Southern Ca. and the Bay area. For details contact Alex Silva at (858)503-4724 or al ex [email protected] SERVICES COLORISTS! DON’T MISS OUT ON NEW HAIR COLOR CLIENTS! Get listed on the Hair Colorist Locator now! Go to www.MyBellaColor.com and register today! Enter discount code: 1SSAD308301 BUSINESS OPPORTUNITIES MAKE $100 PER HOUR SHARP ENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161 MAKE $$$ WITH BODY WRAPS - LOSE 6-20 INCHES IN ONE HOUR - ORGANIC BODY WRAPS, NO SHOWER NEEDED! This is an easy service to add on to your current menu. We also sell professional spa and massage products. Check out our website for details: www.BodyWrapWholesale.com. DOUBLE YOUR INCOME The six secrets for sucess is a proven method that has worked so well for so many Stylists. To learn more or to purchase the book, go to: web.mac.com/ristopelivanov $ PROFESSIONS SAN RAFAEL BEAUTY ACADEMY is under new ownership and is rapidly growing. Course classes and hours are expanding. We have Teaching position openings for Cosmetology / Esthetics / Manicuring. Accepting Resumes and scheduling interviews. Must have 3 to 5 years Teaching experience. Vocational Education / Adult Education Credential is a plus. Positive and Supportive work environment. New ownership / New curriculum and a chance to grow with the company. For interview or more information, please call Doreen Meester, Director @ (415)454-5435 Tuesday through Friday 9:00 a.m. to 5:00 p.m. Bureau of Barbering and Cosmetology Effective July 1, 2008, the Board of Barbering and Cosmetology became a Bureau. Although part of our name changes, the services we provide applicants, licensees, and consumers continue. There will be a few internal changes but will not impact the public. The nine Board members have been asked to continue on the Bureau’s advisory committee and a public meeting will be scheduled sometime in the fall. We anticipate this transition to be smooth and without any interruption to the public. For any up to date information relating to this transition, please go to our website at www.barbercosmo.ca.gov or call 1-800-952-5210. Disciplinary Review Committee (DRC) A Disciplinary Review Hearing is an informal citation review proceeding before the Disciplinary Review Committee (DRC). This Committee is a panel of three members, which are appointed by the Governor. Approximately 45 days after your inspection, your citation will be mailed to you along with a formal appeal request document. You have 30 days from the issuance date of your citation to submit your signed or written appeal request. Approximately 30 days before the date of your hearing, you will be notified by mail of the date, time and location of your hearing. The BBC conducts hearings throughout California and you will be scheduled at a location closes you. The BBC will send two Notice of Hearings to your address of record – one via regular mail and the other certified. If you have recently moved or have cancelled your Establishment license, you must notify the BBC within 30 days of your new address. During your appeal hearing, you will have the opportunity to discuss your case with the DRC. You will have 15 minutes to state your case and explain why you are appealing. You are allowed, but are not required, to bring appropriate representation, witnesses, written documentation or photographs to support your case. If you need an interpreter, you must bring one with you and the interpreter cannot have a pending appeal citation issues at the same location. If you are unable to attend your scheduled appeal hearing, you may send an authorized representative to speak on your behalf. You must provide a signed authorization letter allowing the representative to appear in your absence. It is important to note that if you are an employee of an establishment, the establishment owner may not be your representative due to a conflict of interest. You may also choose to withdraw your appeal by sending in a written request to withdraw prior to the hearing and subsequently pay the full amount of the fine. A withdraw request form is included on the second page of your Notice of Hearing. You must show “good cause” in order to reschedule your hearing. “Good Cause” is defined by the Bureau as personal illness, auto accident, death or severe illness in the immediate family or other severe physical or emotional hardship. Any condition to be considered good cause must be verified in writing. You will be notified by mail of the Committee’s decision 30 days after your hearing date. The Decision Document mailed to you will state whether your violations are upheld, modified, or dismissed and the total amount owed on the citation. If you do not agree with the Committee’s decision, you may appeal by sending in a written request to be heard before an administrative law judge. Your request must be submitted before the effective date of the decision or 59 days of your hearing date. Your appeal will then be handled by the Office of the Attorney General. The BBC is committed to providing a forum that will allow each appellant an opportunity to express his/her point of view while maintaining the integrity of the laws and regulations that govern the beauty industry. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 17 August 2008 2-4: Bronner Brothers International Hair Show, Georgia World Congress Center, Atlanta, 800/547-SHOW, bronnerbros.com 3-4: Redken Presents: Master Specialist Connection Chico, CA 1.800.446.2597 X4201 www.malys.com 3-6: ECRM Cosmetics & Fragrance EPPS Conference, TBD, 770/932-3191 ecrm-epps.com 9-12: George Rileys PBC presents Scruples Training for Tomorrow, Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com 16-18: Face & Body 2008, Moscone Center North, San Francisco, 630/653-2155,faceandbody.com. 17: 3rd Annual Vietnamese Beauty Expo, Westminster, CA 1-866370-4199 www.vietbeautyexpo.com 17-18: Redken Presents:Specialist Connection Santa Clara, CA 1.800.446.2597 X4201 www.malys.com 17-18: Expo Latino International Salon and Spa Show, Long Beach Convention Center, Long Beach, CA, 562/802-7471, expolatino.com 17-21: EX•TRACTS, Jacob K. Javits Convention Center, New York City, 800/272-SHOW, extractsny.com September 2008 6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com 14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, CA, 888/491-8265, www.nailpro.com 20-22: Spa & Resort Expo and Conference, New York www.spaandresortexpo.com 20-22: International Congress of Esthetics and Spa, Long Beach, CA 1-800-471-0229 or www.lneonline.com 21-22: Mid-American Beauty Classic, Columbus, OH www.premiereshows.com 22: Redken Presents: Master Specialist Connection Chico, CA 1.800.446.2597 X4201 www.malys.com 27: Aris Guzman and Aris Milan Hairdressing present The Immaculate Collection, McAllen, TX (956)534-4821 or (956)867-3559 October 2008 4-7: George Rileys PBC presents Scruples Training for Tomorrow, Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com August 3: 2GORJIS presents Ageless Beauty 40’s, 50’s and Beyond Makeup Class, Walnut Creek, CA www.2GORJIS.com or (925)932-8602 3: Adriel International presents A Day of Brows - Hands On Eyebrow Shaping and Waxing, Reno, NV 1-800-273-7126 www.perfectbrow.com 4: Adriel International presents Brows to Brazilians Waxing I, II and Brazilians 3D - Designs, Dyes, Diamonds Hands On, Reno, NV 1-800273-7126 www.perfectbrow.com 4: Raffco International Beauty Company presents Mask Color Hands On, Irvine, CA 1-800-255-9522 ext. 256; [email protected] 4-8: Westmore Academy of Cosmetic Arts presents Westmore Method / Five Looks, Burbank, CA 1-877-978-6673 4-29: Westmore Academy of Cosmetic Arts presents Hairstyling for Print, TV and Motion Pictures, Burbank, CA 1-877-978-6673 4-22: Westmore Academy of Cosmetic Arts presents Master Makeup Course Beauty & Fashion Makeup for Spa, Salon & Medi-Spa, Burbank, CA 1-877-978-6673 9-10: Westmore Academy of Cosmetic Arts presents Hairstyling & Updos for Brides, Parties and Occasions, Burbank, CA 1-877-978-6673 10-13: 2GORJIS presents Makeup Pro Class with Makeup Artist Kim Evans, Walnut Creek, CA www.2GORJIS.com or (925)932-8602 10-14: Salon Training International presents Salon Owners Success (S.O.S.), Carlsbad, CA (760)929-2600 email: [email protected] 11: Grund Hands On Cutting Class with Colleen Wagner, Willets, CA 800-235-7376 www.grundhair.com 11: Cosmoprof Beauty presents Pravana Color Solutions, Torrance; TIGI Cut and Color Cluster Class, West Covina; Paul Mitchell Collection Haircut Demo, Santa Clarita; www.cosmoprofbeauty.com 11: Malys presents American Crew Cutting Demo, Farouk Art of Blonding, CHI Transformation System, Framesi HPAS Reds, Framesi HPAS Blonding & Color Correction, Framesi The Eclectic Experience, Framesi Color Keys, L’Oreal Majirel & Richesse, Matrix Color Correction, Matrix Color Inspiration, Mirabella Mineral Makeup, Pureologist Certification, Redken Hair Color Collection, TIGI Colour, call for locations 800-446-2597 or www.malys.com 11: Adriel International presents Brows to Brazilians Waxing I, II and Brazilians 3D - Designs, Dyes, Diamonds Hands On, Studio Ciity, CA 1-800-273-7126 www.perfectbrow.com 11: Raffco International Beauty Company presents Color Code Insperience, Irvine, CA 1-800-255-9522 ext. 256; [email protected] 18 | AUGUST 2008 | CALIFORNIA STYLIST & SALON 5-6: Idaho Barber & Beauty Supply’s Annual Fall Hair Show , Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com 5-6: Armstrong McCall Fashion Revolution - World’s Fair Show, Austin, TX www.armstrongmccall.com or call 1-800-45-SALON 12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa Cruz, CA 831-460-3346 12-13: Premiere Birmingham, AL www.premiereshows.com 14: Nailpro Sacramento, Sacramento Convention Center, Sacramento, CA, 888/491-8265, www.nailpro.com. 19-20: International Congress of Esthetics and Spa, Philadelphia, PA 1-800-471-0229 or www.lneonline.com 19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles, CA www.bio-therapeutic.com 26-27: Texas Beauty Show, Dallas, TX 512-415-8300 www.texasbeautyshow.com 26-28: Destination Rejuvenation Retreat by Ann Mincey and Mary Wilson, Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723 27: Maly’s Presents: Summit Salon Series B.O.L.D Initiatives with Michael Cole Portland, OR, www.malys.com November 2008 2-3: Bassett Salon Solutions presents Eufora Global Connection, Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com January 2009 10-17: Supernatural Salon Cruise presented by John Amico Products. Western Caribbean cruise aboard the Ruby Princess. 1-800676-5264 or www.Saloncruises.com 31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE) produced by the Professional Beauty Association, Long Beach, CA www.probeauty.org/isse. February 2009 21-23: 2009 Spa & Resort Expo and Conference and Medical Aes- thetics Conference and Expo, Los Angeles, CA www.spaandresortexpo. com www.medaestheticsconference.com 12-16: On Set Hair Productions presents On Set Motion Picture Hair Academy Five Day Master Class, Santa Monica, CA 1-888-271-7977 (310)452-7059 www.onsethair.com 17: Grund Five Keys to Salon Success with Gena Morgan, Santa Rosa, CA 800-235-7376 www.grundhair.com 18: Raffco International Beauty Company presents Mask Color Intro Class, Irvine, CA 1-800-255-9522 ext. 256; [email protected] 18: Novita Spa on the Square presents Mineral Makeup - The Rage - Finishing Essentials, Georgetown, TX 1-888-738-0701 18: Grund Five Keys to Salon Success with Gena Morgan, Sacramento, CA 800-235-7376 www.grundhair.com 22-23: UC Irvine Extension presents Quality Management for Spas, Irvine, CA unex.uci.edu/spa or (949)824-5414 23-24: Westmore Academy of Cosmetic Arts presents Naturalash Eyelash Extensions, Burbank, CA 1-877-978-6673 24: Brilliant Brows with Crickett, San Jose, CA (760)403-6457 www.missmollyb.net 25: Grund Five Keys to Salon Success with Gena Morgan,Walnut Creek, CA 800-235-7376 www.grundhair.com 25: Grund Hands On Cutting Class with Colleen Wagner, Sacramento, CA 800-235-7376 www.grundhair.com 25: Brilliant Brazilians with Crickett, San Jose, CA (760)403-6457 www.missmollyb.net 25: Cosmoprof presents TIGI Cut and Color Cluster Class, Pasadena, Torrance; American Crew Men’s Haircutting Demo, Woodland Hills; Rusk Illusions Collection 2008, Santa Barbara; Intro to Rusk Rotation, Lancaster; Rusk Pony Up with Controlled Chaos Demo, Long Beach; Rusk The Weight of Fashion Demo, Santa Clarita; www.cosmoprofbeauty.com 25: Raffco International Beauty Company presents Color Code Evolution, Irvine, CA 1-800-255-9522 ext. 256; [email protected] 25: Novita Spa on the Square presents Chemical Peels by Novita Spa Clinicals - Chemical, Glycolic Acid, Lactic, Salacylic Peels, Georgetown, TX 1-888-738-0701 25: Adriel Intl presents A Day of Brows - Hands On Eyebrow Shaping and Waxing, Studio City, CA 1-800-273-7126 www.perfectbrow.com 25: Malys presents Framesi Color Keys, Framesi HPAS Blonding & Color Correction, Framesi The Eclectic Experience, Matrix Color Correction, Matrix Color Inspiration, Mirabella Basic Face, Nioxin Scalp Renew Natural Dermabrasion Experience, Pureologist Certification, call for locations 800-446-2597 or www.malys.com 30-31: Westmore Academy of Cosmetic Arts presents Airbrush for Face & Body, Burbank, CA 1-877-978-6673 WHAT’S NEW IN THE MARKET 1. High Performance Line for Men Direct from London is a groundbreaking, iconic, British and award winning line of high performance hair products for men. Lock Stock and Barrel Grooming offers the modern man a full range of styling, shampoo and conditioning products he can depend on. Lock Stock and Barrel fully understands the needs of men. Men desire a brand that they can be proud of, one that endorses their masculinity. “We launched in the U.S. at the Long Beach Expo in January 2008, explained John Albanese of LSandB USA, “and the booth attracted an almost obstructive gathering of professionals. A particularly big hit with the boys was the Recharge two in one, shampoo and conditioner. ” For more information, call 562-422 1452, or visit www.groomingmen.com. 1 2 2. Is Your Foot Spa Safe? 3 Is your foot spa safe for use even after cleaning and disinfection? Safe-Spa Bacteria Test allows you to screen your foot spa water for bacterial contamination. The test works similarly to a home pregnancy test, utilizing an indicator strip with easy readout. There are no water samples to send in. The readout is visual, rapid and no instrumentation is needed. Results are available in 20 minutes. For more information, call 800-578-1444 or visit www.sensuoussolutions.com. 3. Tighten, Hydrate, and Improve Skin Texture Enspri Marine Collagen Hydrating Mask is specially formulated to complement existing products used by the skincare professionals; it is not meant to replace them. It will work with your current products to provide added benefits for your customers. This is a great way to add a premium service to your menu without the cost of bringing in a complete back bar or retail line. The professional back bar consists of only three products: Enspri Collagen 5000—100 percent marine collagen peptide in a unique powder form, free of unwanted additives, preservatives and chemicals. Enspri Collagen Activator Gel—beneficial blend of Organic Aloe Vera, Cucumber Fruit Extract, Green Tea Extract and Vitamin A, C and E offer key anti-oxidants and provide additional hydrating, softening, soothing and healing properties. Ceramide Skin Essence—a rich hydrating essence that uses a state-of-the-art Ceramide technology to form a protective barrier layer on the skin, helping regulate moisture loss. For more information, call 877-ENSPRI4 or visit www.enspri.biz. 4 5 4. No More Wrist Pain for Hair Braiders Wrist pain, strain and weakness is a problem that can have a negative affect on your braiding practice. Many stylists use a twisting technique or rattail comb when unbraiding hair, causing undue stress on the wrist. Additionally, the combs can break because they are not designed for such use. Natasha Anderson-Imara, president of Glamour Devine, came up with a solution. The UnBraider is engineered to take down six to eight braids at a time. It is the only product on the market designed and engineered to do this. The key features are: there is no twisting of the wrist; it is an ultra-fast hand-held tool for taking down braids and engineered and designed to take down micro individuals and corn rolls. It is engineered and designed to minimize hair breakage and loss and both take down braids while at the same time combing out unbraided hair. This is the two in one process. For more information, visit www.theunbraider.com or call 909-624-0500. 5. 100% Human Hair Long Hair Wefts Ron Cardillo, president of So.Cap. USA announced, “Our new wefts are carefully sewn with a special machine that delivers a high level of workmanship to ensure the weft’s strength and durability.” The company is launching a new line of 100 percent human long hair wefts. The wefts are available in two lengths: 12-16 inches and 20-24 inches, in straight, wavy and curly textures. These new long hair wefts are easy to apply. Hair designers will simply cut the weft to the desired length and then apply with hypoallergenic adhesive. The adhesives have been designed to closely match the client’s hair and are offered in six different hypoallergenic adhesive colors including black, dark brown, light brown, blonde, pale blonde and red. There are many benefits to this new professional weft long hair system. Using an easy and semipermanent application process, it provides a harmless long-lasting attachment giving new length, volume and color. For more information, call 877-855-4247 or visit www.SoCapUSA.com. Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. CALIFORNIA STYLIST & SALON | AUGUST 2008 | 19 European Touch File Replacement by Signaure