ROSEBUD PERFUME CO.

R O S E B U D P E R F U M E C O.
CASSY SONG // ART 249 // FALL 2013
PORTFOLIO ENTRY
C R E AT I V E B R I E F
BACKGROUND INFO.
TA RG ET AU D I E N C E
Founded by Dr. George F. Smith in 1892, The Rosebud Perfume Company began
•Age: 18+
as a small drugstore in Woodsboro, Maryland. As the company grew, they
moved across the street into the old hotel building, known as the “Rosebud
Building”, in which the offices are housed to this very day. They are well
known for their Rosebud Salve product—a lip balm formulated by Dr. Smith
•Gender: Female
•Income: Average–High Income
that could be used for various minor skin irritations. Well over a century later,
•Spending Habits: Moderate–High
the Rosebud Perfume Company is still family owned, and Rosebud products
•Special Interests: Loves to get dolled up and takes good care of their skin
are still being sold locally, nationally, and internationally.
•Geographic Location: Worldwide
PRIMARY OBJECTIVE
The primary objective of this project is the redesign Rosebud Perfume Company’s
ASSETS NEEDED
website to attract a young and modern audience while appropriately reflecting
•Photographs / Imagery of Rosebud products.
the company’s traditional long standing history of making lip balm products.
•Descriptions of Rosebud products.
EXISTING LOOK & FEEL
•History & Background Info on Company.
Currently Rosebud Perfume Company’s website is rather dated. Navigation
•List of Retailers.
is simple, but web design could definitely use some work, and more photographs of the products would be a big enhancement. Currently there is a lot
of company history information, which is great.
•Logo.
SITEMAP
ART
249
S I T E M A P
09/09
2013
HOME
R E TA I L E R S
PRESS
FOOTER
PRODUCTS
ABOUT
CUSTOMER CARE
WHOLESALE
ABOUT
CONTACT US
TERMS + PRIVACY
LEGEND
One Way
WIREFRAMES
ROSEBUD PERFUME CO. // HOME PAGE
LOGO
ROSEBUD PERFUME CO. // PRODUCT PAGE
LOGO
ROSEBUD PERFUME CO. // PRESS PAGE
LOGO
MAIN NAV
ROSEBUD PERFUME CO. // ABOUT PAGE
LOGO
MAIN NAV
MAIN NAV
IMAGE
MAIN NAV
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HEADER
HEADER
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CONTENT
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HEADER
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HEADER
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CONTENT
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HEADER
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CONTENT
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IMAGE
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FOOTER
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FOOTER
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DESIGN ROUND 1
DESIGN ROUND 2
FINAL DESIGN
C O D E D PAG E + M A R K - U P