Portfolio - Logo Claudia Valle

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Portfolio - Logo Claudia Valle
GRAPHIC DESIGN
Log os
Ambience
Exclusive Environmental Design
Bra ndi ng
Fragrances for men
Fragrances for men
9000, E Chaparral Road - Scottsdale - AZ -85251
Describing a perfume
The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they
would be dominated by such complex ingredients and odorants that they would be of little use in
providing a guide to the general consumer in description of the experience of a scent. Nonetheless,
connoisseurs of perfume can become extremely skillful at identifying components and origins of scents
in the same manner as wine experts.[6]
The most practical way to start describing a perfume is according to the elements of the fragrance
notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume
from first application to the last lingering hint of scent.
Fragrance notes
Main article: Note (perfumery)
Perfume is described in a musical metaphor as having three sets of notes, making the harmonious scent
Fragrances
for men
accord. The notes unfold over time, with the immediate impression of the top note
leading
to the
deeper middle notes, and the base notes gradually appearing as the final stage. These notes are created
carefully with knowledge of the evaporation process of the perfume.
Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of
small, light molecules that evaporate quickly. They form a person's initial impression
of Wasser
a perfume and
Thierry
thus are very important in the selling of a perfume. Also called the head notes. Olfactory Creator
Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. The
middle note compounds form the "heart" or main body of a perfume and act to mask the often
unpleasant initial impression of base notes, which become more pleasant with time. They are also
9000, E Chaparral Road. Scottsdale - AZ -85251
called the heart notes.
480-945 0732
Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base
and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a
perfume. Compounds of this class of scents are typically rich and "deep" and are usually not perceived
until 30 minutes after application.
The scents in the top and middle notes are influenced by the base notes, as well the scents of the base
notes will be altered by the type of fragrance materials used as middle notes. Manufacturers of
perfumes usually publish
perfume
notes and typically they present it as fragrance pyramid, with the
Fragrances for
men
components
listed in imaginative and abstract terms.
9000, E Chaparral Road - Scottsdale - AZ -85251
Olfactive families
Grouping perfumes, like any taxonomy, can never be a completely objective or final process. Many
fragrances contain aspects of different families. Even a perfume designated as "single flower", however
subtle, will have undertones of other aromatics. "True" unitary scents can rarely be found in perfumes as
it requires the perfume to exist only as a singular aromatic material.
40 ml e
Eau de Parfum
Vaporizateur Natural Spray
Classification by olfactive family is a starting point for a description of a perfume, but it cannot by itself
denote the specific characteristic of that perfume.
Traditional
The traditional classification which emerged around 1900 comprised the following categories:
Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a
soliflore. (e.g. Serge Lutens' Sa Majeste La Rose, which is dominated by rose.)
Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar
Majmua & Fancy Boquet etc.
Ambered, or "Oriental": A large fragrance class featuring the sweet slightly animalic scents of ambergris
or labdanum, often combined with vanilla, tonka bean, flowers and woods. Can be enhanced by
camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and
Far East. A most notable example here would be Guerlain Shalimar.
Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and
cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes. A
traditional example here would be Myrurgia's Maderas De Oriente.
9000, E Chaparral Road. Scottsdale - AZ - 85251 -USA- phone: 1- 480-945 0732
Fragrances for USA S.p.A. Scottsdale;
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Pos t e r & B oo k C o v e r
Ev en t Pr o g r am
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Rompue (Th
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was a Frenc
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philosopher,
public intell
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and socia
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novels, essa
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