Innovation Project Club of Notes

Innovation Project Club of Notes
Fanny Le Roux, Aldiouma Toure, Zhoudi, Lu Weiyang, Laetitia Yanagi, Wu Xue
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Index:
•
Introduction
I.
Market analysis:
a.
Perfume market analysis
b. «Perfume samplings» global vision
c.
Target
II. Our product
a.
Concept
b. Physical and technical description
c.
Maquette
III. Our product utilization and distribution
•
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Conclusion
Introduction
• Now «one of the world’s largest strategic alliances of printers of printed sticky notes».
• Based on Business to Business . Products are usually promotional products used for advertisings
campaigns, communication.
• Difficulties in the pharmaceutical sector. The Club of Notes lost a main part of its market share in
this sector.
• The company needs to be at the top of its capabilities and possibilities, by innovating and reaching new
customers and keep them.
• Our objective:
To create an innovative product based on «printed sticky notes».
To find a market segment in which the club of note has not entered yet or has a small
market share.
Our team
• Our product:
• Our segment:
A new «item sampling» for perfume companies (perfumers such as Chanel, Dior, Kenzo).
The perfume market.
We tend to innovate by creating a new way for perfumers to promote their products.
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Perfume market analysis:
•
France:
Leader in the cosmetic and perfume market.. The perfume market represents around 7
Billions€ (2010).
•
French people:
1st European consumers in the perfume and beauty market with 205,45€ of
purchase per person and per year (Insee, 2006).
•
Selective perfumery:
Represents more than 90% of the perfume market sales.
Distributors:
Consumers:
Brands:
L’Oréal, Dior, Chanel, Kenzo...
High penetration rate:
70% for women and 50%
for men (2004).
Companies Turnover Point of sales
Marionnaud
1 158
541
Sephora
610
254
Selective distribution
Nocibé
356
302
Suppliers (creation companies):
Companies
Turnover
Sucess
Givaudan
1,932
Opium (YSL)
IFFI
808
Firmenich
1,35
Trésor
(Lancôme)
CKOne
(Calvin
Symrisel
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1,3
Klein)
Farhenheit
(C.Dior)
Perfume
Market actors
Elitis
Beauty
Sucess
Douglas
152
146
140
146
100
50
Purchasing advisors:
- Opinions’ leaders : Fashion & people magazines
- Beauty Advisors
- Women
«perfume samplings» global vision:
ist
es of
p
y
t
s
u
o
i
ar
•Today, v
erfu
he p
t
r
o
f
s
g
plin
sam
do ex
t
e
k
r
a
me m
e for:
d
a
m
e
r
a
mplings
a
s
e
m
u
f
• Per moting a product
✓ Pro anies to reach customers
✓ Comppresent on the market
✓ To be
now
s
i
n
o
i
t
a
r
gs» ope
n
i
l
p
m
a
s
perfume
«
e
h
t
,
r
d of this
e
e
.
r
v
i
»
t
t
e
l
u
e
o
w
e
o
f
g
•H
on and
« pushin
i
t
a
n
s
e
a
t
t
d
a
e
y
r
conside
really pa
t
o
lings».
n
p
o
m
a
d
s
s
r
e
e
perfum
«
Consum
e
h
t
.
n
o
o
t
i
t
alue
g ac
promotin give again some v
to
We need
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Target
•
•
The perfumers.
Because...
✓
They are the one who can provide us the
«liqua touch sampling».
✓
They can use perfume items sampling for
their products communication.
•
Perfumes Brands are mainly hold by
multinationals companies, which are
leaders in the perfume market.
Top 15 marques (parfums, soin, maquillage)
2010
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Our product:
•
Concept: A block of sticky notes bound for perfumers.
•
Physical description product:
•
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•
•
•
A block of sticky notes which has the shape of a perfume bottle.
Printed picture of the perfume bottle on each sheet of paper.
A perfume sampling will be included and will be place inside / outside the cover of the block.
Technical product description:
•
•
The 1st page of the block is made of cardboad
•
The sticky part of the notes will be at the bottom of the block.
The perfum sampling is called «liqua touch» and
cardboard and a plastic film.
seals the actual fragrance between the
ONe sticky note example:
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So, why and how our product is a
innovation for the club of note?
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Our product utilization & distribution:
It is the perfumers that choose its distribution... Perfumers such as Kenzo, Lancôme, Dior, CHanel...
... but we had some ideas...
Our product can be used for:
Mainly: samples, promotional events (direct marketing).
Commercial presents (for companies’ clients).
Commercial tools, working tools (for the employees).
Where?
Distributors
Woman Magazines
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Conclusion
So, it is a innovation because...
It is a new way of promoting perfume products
It has a double utilization: sticky note + perfume
Our product can technically be realized
A new way to attract the clients and consumers
Many uses possibilities:
For consumers: to see the product constantly (on the desk, table, into bags...)
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Thank you for you attention
ESCE Team 2011
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SOURCES
•http://www.ellipse-affichage.com/ellipse/upload/fichiers/1267023827.pdf
•www.marketing-etudiant.fr : analyse du marché du parfum
•Club of note website
vendredi 1 avril 2011