The Republican American, one of Connecticut`s leading daily
Transcription
The Republican American, one of Connecticut`s leading daily
retail rate book The Republican American, one of Connecticut’s leading daily newspapers with print and digital products, can be a key part of your marketing plan. With one media buy, you can capture the audience in Litchfield County, Greater Waterbury and along the Naugatuck River Valley; covering nearly 40 cities and towns consisting of over 195,000 print and digital readers. 389 Meadow Street, Waterbury, Connecticut 06722 PHONE: 203-574-3636 FAX: 203.574.1960 PROOF FAX: 203.597.9344 HOURS: Mon-Fri 8:30am - 5:00pm, CLOSED Saturday & Sunday our reach and readership The Republican-American has a rich history of providing the best local news and advertising coverage of Greater Waterbury and Northwest Connecticut. Located midway between Boston and New York, our market is at the crossroads of New England. Waterbury itself sits at the intersection of two of the state’s busiest throughways... Interstate 84 and Route 8 (one of Connecticut’s primary North/South highways). The area is only a short drive from other major cities such as Danbury, New Haven, Bridgeport and Hartford. We invite you to incorporate the many advertising products and services we offer to help you achieve your business goals in today’s competitive and ever-changing marketplace. DEMOGRAPHICS Total % INTEGRATED NEWSPAPER AUDIENCE Past 7 Days REPUBLICAN-AMERICAN READERSHIP WEEKLY CUME REP-AM.COM Reach Readers Reach Visitors Reach 191,121 52.5% 181,444 48.8% 58,871 15.8% Total Adults 371,431 100% Male Female 186,076 50.1% 98,608 53.0% 95,930 51.6% 27,730 14.9% 185,355 49.9% 96,513 52.1% 85,514 46.1% 31,141 16.8% 50,597 13.6% 35,795 70.7% 33,624 66.5% 3,414 6.7% 48,230 13.0% 11,010 22.8% 11,010 22.8% 8,222 17.0% 66,231 17.9% 22,284 33.6% 16,784 25.3% 16,209 24.4% 70,964 19.1% 44,137 62.2% 40,240 56.7% 17,216 24.3% 63,000 17.0% 32,206 55.9% 33,097 52.5% 8,519 13.5% 72,319 19.5% 46,689 64.6% 46,689 64.6% 5,291 7.3% 19,954 5.4% 10,735 53.8% 10,735 53.8% 2,118 10.6% 148,182 39.9% 82,298 55.5% 81,388 54.9% 12,657 8.5% 100,518 27.1% 50,694 50.7% 43,326 45.1% 19,394 19.3% 102,777 27.7% 51,124 49.7% 43,995 42.8% 24,207 24.0% Employed Full-Time Employed Part-Time Not Employed 179,098 48.2% 81,795 45.7% 74,191 41.4% 32,778 18.3% 58,691 15.8% 35,155 59.9% 29,992 51.5% 13,164 22.4% 133,642 36.0% 78,171 58.5% 77,231 57.8% 12,929 9.7% Children Present in Home Own or Rent Residence 121,619 32.7% 58,838 48.4% 51,835 42.6% 23,585 19.4% Home Owner Renter Other 241,407 65.0% 130,590 54.1% 119,905 49.7% 37,452 15.5% 108,257 29.1% 54,353 50.2% 51,361 47.4% 20,658 19.0% 21,767 5.9% 10,178 46.8% 10,178 46.8% 851 3.9% Under $35,000 80,485 21.7% 50,619 62.9% 50,619 62.9% 8,177 10.2% $ 71,691 19.3% 41,091 57.3% 41,091 57.3% 12,800 17.9% 219,255 59.0% 103,411 47.2% 89,734 40.9% 37,894 17.3% 14,263 41.5% 72,791 47.2% 64,973 42.1% 27,201 17.6% 98,488 26.5% 49,456 50.2% 46,239 46.9% 16,000 16.2% 58,312 15.7% 26,122 44.8% 23,458 40.2% 11,187 19.2% Age 18-24 25-34 35-44 45-54 55-64 65 & Older Education Non-HS Graduate HS Graduate Some College College Graduate Employment Household Income 35,000 to $49,000 50,000 or more $75,000 or more $100,000 or more $150,000 or more $ How to Read Profiles: The total population in the Republican-American trade area is reflected under ‘Demographics’ and all information in the first two columns is read vertically. For example, there are 186,076 adults who are male and they represent 50.1% of the market. For all audience measures the numbers and percentages read horizontally. For example, 27,730 males, or 14.9% of males in the market visited rep-am.com in a 30-day period. The ‘Integrated Newspapers Audience’ represents the net reach of Republican-American printed newspaper and rep-am.com over a 7-day period. The ‘Weekly Cume’ columns reflect the net reach obtained via five daily and one Sunday Republican newspapers. Source: Scarborough PRIME Lingo--Profile Report Market/Release: Hartford, CT 2014 Release 2 Total (Aug 2013-Jul 2014) Base: Republican-American Zip Code Trade Area Projected: 371,431 Respondents: 413 2 three easy steps advertising with us is as simple as... 1 Select your ad size based on your unique business needs. 2 Determine your annual spending level. 3 Choose your weekly publishing frequency. ...with our new modular sizes The Republican-American has joined the ranks of many national newspapers in converting to modular advertising units. By employing modular sizing, we will no longer sell ads by column or inch, but rather by logical portions, such as full, half, quarter, eighth, etc. Our aim is to provide the same standardized sizes and target opportunities found in other media. dominance impact Ad Units greater than a half page Ad Units between a quarter & half page breakthrough awareness Ad Units between an eighth & quarter page Ad Units under an eighth page DOLLAR VOLUME CONTRACTS. YOUR INVESTMENT. YOUR SOLUTIONS. This gives you the opportunity and flexibility to utilize the products and services that best provide solutions to your advertising needs. You get powerful exposure delivering powerful results. In addition to the opportunities listed below, you will also have access to special rates depending on your Dollar Volume Contract. ONE CONTRACT. CUSTOMIZED OPTIONS. Planning • Helps you plan your overall budget • All products count toward your overall investment Cost Efficiency • Rate benefits in any product you buy now and in the future • Flexible opportunities to target your customers with precision Increased Frequency • Easy to increase your frequency and gain exposure in a multitude of products 3 rates & sizes 1 Select your broadsheet ad size. dominance M-TU-SA W-F THU-SU FULL PAGE 6 col x 20 $ 3885.84 4089.96 $4826.52 $ DOMINANCE Ad Units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow. For best results, Dominance Ad Units should run 2-3 times in a 7-day period. Suggested for: Huge Announcements, Big Sales, Direct Response, Grand Openings. impact M-TU-SA W-F THU-SU 1/2 PAGE V 1/2 PAGE H 5/12 PAGE V 5/12 PAGE H 1/3 PAGE 3 col x 20 6 col x 10 4 col x 12.5 5 col x 10 4 col x 10 $ $ $ $ $ $ $ $ $ $ 2061.65 2169.95 $2560.74 2061.65 2169.95 $2560.74 breakthrough M-TU-SA W-F THU-SU 1732.44 1823.44 $2151.82 1732.44 1823.44 $2151.82 $ IMPACT Ad Units are designed for advertisers seeking balance between page dominance and frequency. These units offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, these units encourage sustained customer response over time. For best results, Impact Ad units should run 2-4 times in a 7-day period. Suggested for: Seminars, Merchandising, Events. 1396.02 1469.36 1733.97 BREAKTHROUGH Ad Units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness. These units provide sufficient space for a complete message at low cost for consistent response. For best results, Breakthrough Ad Units should run 3-5 times in a 7-day period. Suggested for: Image Branding, Small Business: Health Care. 1/4 PAGE V 1/4 PAGE H 5/24 PAGE 3/16 PAGE 1/6 PAGE V 1/6 PAGE H 1/8 PAGE V 1/8 PAGE H 1/8 PAGE S 3 col x 10 4 col x 7.5 5 col x 5 3 col x 7.5 2 col x 10 4 col x 5 2 col x 7.5 6 col x 2.5 3 col x 5 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1054.57 1109.97 $1309.86 1054.57 1109.97 $1309.86 881.51 927.81 $1094.90 794.98 836.74 $987.43 708.09 745.28 $879.50 708.09 745.28 $879.50 awareness M-TU-SA W-F THU-SU 4 1/12 PAGE 1/16 PAGE V 1/16 PAGE H 1/24 PAGE V 1/24 PAGE H 1/48 PAGE 2 col x 5 1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5 $ $ $ $ $ $ $ $ $ $ 356.20 374.91 $442.43 267.42 281.47 $332.16 267.42 281.47 $332.16 178.64 188.02 $221.89 178.64 188.02 $221.89 $ 89.41 94.11 $111.06 $ 532.68 560.67 $661.64 532.68 560.67 $661.64 532.68 560.67 $661.64 AWARENESS Ad Units are designed for advertisers seeking to maximize longterm awareness and reach. These units are ideal for businesses where top-ofmind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, Awareness Ad Units should run 4-7 times in a 7-day period. Suggested for: Repair & Service, Restaurants, Notices. rates & sizes 1 Select your tabloid ad size. dominance WOMAN (TUES) WEEKEND (THU) HOMES (SUN) impact WOMAN (TUES) WEEKEND (THU) HOMES (SUN) 4/5 PAGE 5 col x 10.5 3/5 PAGE V 4 col x 10.5 3/5 PAGE H 3 col x 10.5 4 col x 7.5 $ $ $ $ $ $ $ $ 1732.44 2151.82 $2151.82 1396.02 1733.97 $1733.97 1054.57 1309.86 $1309.86 1054.57 1309.86 $1309.86 1/2 PAGE H 5 col x 5 $ 881.51 1094.90 $1094.90 $ 9/20 PAGE 2/5 PAGE V 2/5 PAGE H 3/10 PAGE V 3/10 PAGE H 1/5 PAGE 1/4 PAGE 3 col x 7.5 2 col x 10.5 4 col x 5 2 col x 7.5 3 col x 5 2 col x 5 5 col x 2.5 $ $ $ $ $ $ $ $ $ $ $ $ $ $ 794.98 987.43 $987.43 708.09 879.50 $879.50 awareness WOMAN (TUES) WEEKEND (THU) HOMES (SUN) 2 FULL PAGE 708.09 879.50 $879.50 532.68 661.64 $661.64 532.68 661.64 $661.64 356.20 442.43 $442.43 444.35 551.93 $551.93 3/20 PAGE V 3/20 PAGE H 1/10 PAGE V 1/10 PAGE H 1/20 PAGE 1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5 $ $ $ $ $ $ $ $ 267.42 332.16 $332.16 267.42 332.16 $332.16 178.64 221.89 $221.89 178.64 221.89 $221.89 $89.41 111.06 $111.06 $ Determine your annual spending level. Commitment Level off Base Rate % Discount $0 $2,500 $3,750 $5,650 0% 10% 10.75% 11.5% 3 Commitment % Discount off Base Rate Level $8,450 $12,700 $19,000 $28,500 12.25% 13% 13.75% 14.5% Commitment % Discount off Base Rate Level Commitment % Discount off Base Rate Level 15.25% 16% 16.75% $42,750 $64,100 $96,150 $144,200 $216,250 $324,400 17.5% 18.25% 19% Choose your weekly publication frequency. No. of Insertions % Discount off Each Ad No. of Insertions % Discount off Each Ad 1 2 3 4 0% 10% 15% 20% 5 6 7 25% 30% 35% Frequency discount applies to all ads that are part of the package. All ads must run within 6 days of initial ad. No copy changes are allowed. All packages are pre-sold; Advertiser must agree to the package when the order is placed. add color Help your ad jump off the page by adding color for an additional upcharge. PROCESS COLOR- add 15% Premiums applied to the cost of the ad. Minimum cost: $25 5 our zones & rates wed & fri sunday NORTH ZONE LITCHFIELD ZONE Reaching the Towns of... Reaching the Towns of... • Bantam • Canaan • Cornwall • Falls Village • Goshen • Harwinton • Kent • Litchfield • Morris • New Hartford • New Milford • Bantam • Colebrook • Cornwall • East Canaan • Falls Village • Goshen • Harwinton • Kent • Lakeside • Norfolk • Northfield • Plymouth • Roxbury • Salisbury • Sharon • Thomaston • Torrington • Warren • Washington • Winsted • Lakeville • Litchfield • Morris • New Hartford • Norfolk • Northfield • North Canaan • Millerton, NY • Plymouth • Salisbury • Sharon • South Kent • Terryville • Thomaston • Torrington • Warren • Winsted SUBURBAN ZONE FINAL ZONE Reaching the Towns of... Reaching the Towns of... • Bethlehem • Bridgewater • Brookfield • Danbury • Middlebury • Newtown • New Milford • New Preston • Oakville • Roxbury • Ansonia • Beacon Falls • Bethany • Bethlehem • Bristol • Cheshire • Middlebury • Naugatuck • Oxford dominance W/F NORTH W/F FINAL SUN LITCHFIELD SUN SUBURBAN SUN METRO breakthrough W/F NORTH W/F FINAL SUN LITCHFIELD SUN SUBURBAN SUN METRO • Prospect • Seymour • Southbury • Southington • Waterbury • Watertown • Wolcott • Woodbury FULL PAGE zip code: 06708 • Watertown • Woodbury impact 6 col x 20 $945.60 2726.40 $909.12 $1090.56 $1818.24 W/F NORTH W/F FINAL SUN LITCHFIELD SUN SUBURBAN SUN METRO $ METRO ZONE Reaching the Towns of... • Ansonia • Beacon Falls • Bethany • Bristol • Cheshire • Derby • Marion • Meriden • Naugatuck • Oxford • Plainville • Plantsville • Prospect • Seymour • Shelton • Southington • Wolcott • Waterbury zip codes: 06702 06704 06705 06706 06710 1/2 PAGE V 1/2 PAGE H 5/12 PAGE V 5/12 PAGE H 1/3 PAGE 3 col x 20 6 col x 10 4 col x 12.5 5 col x 10 4 col x 10 $537.81 1550.64 $517.06 $620.26 $1034.12 $ $537.81 1550.64 $517.06 $620.26 $1034.12 $ $ $456.05 1314.92 $438.46 $525.97 $876.92 $ $456.05 1314.92 $438.46 $525.97 $876.92 $370.36 1067.84 $356.07 $427.14 $712.14 $ 1/4 PAGE V 1/4 PAGE H 5/24 PAGE 3/16 PAGE 1/6 PAGE V 1/6 PAGE H 1/8 PAGE V 1/8 PAGE H 1/8 PAGE S 3 col x 10 4 col x 7.5 5 col x 5 3 col x 7.5 2 col x 10 4 col x 5 2 col x 7.5 6 col x 2.5 3 col x 5 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 281.91 812.81 $271.03 $325.12 $542.06 281.91 812.81 $271.03 $325.12 $542.06 236.65 682.31 $227.52 $272.92 $455.03 awareness W/F NORTH W/F FINAL SUN LITCHFIELD SUN SUBURBAN SUN METRO 6 • Southbury • South Britain • Washington • Washington Depot • Waterbury 213.65 616.00 $205.41 $246.40 $410.81 190.50 549.26 $183.15 $219.70 $366.30 190.50 549.26 $183.15 $219.70 $366.30 143.91 414.92 $138.36 $165.97 $276.71 143.91 414.92 $138.36 $165.97 $276.71 143.91 414.92 $138.36 $165.97 $276.71 1/12 PAGE 1/16 PAGE V 1/16 PAGE H 1/24 PAGE V 1/24 PAGE H 1/48 PAGE 2 col x 5 1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5 $96.53 278.32 $92.81 $111.33 $185.61 $ $72.62 209.38 $69.82 $83.75 $139.64 $ $72.62 209.38 $69.82 $83.75 $139.64 $ $ $48.56 140.01 $46.69 $56.00 $93.37 $48.56 140.01 $46.69 $56.00 $93.37 $ $ 24.36 70.22 $23.42 $28.09 $46.83 $ target your market country life weekend extra COUNTRY LIFE offers a snapshot of the people, places and events that define country living. Whether your interest lies in nature walks, learning about antiques, gardening or reading about accomplishments of friends and neighbors, Country Life is your source for community happenings and current events. Reaching readers every Thursday by a combination of In-Paper and TMC mailing to the towns of... • Bantam • Bethlehem • Bridgewater • Litchfield • Middlebury • Morris • New Milford • New Preston • Oxford NEW MILFORD • Roxbury • Southbury • South Britain • Thomaston • Warren • Washington • Washington Depot • Watertown • Woodbury WEEKEND EXTRA is a weekly publication mailed directly to residents on Thursdays in 14 zip codes throughout 8 towns and contains an assortment of stories and photos from Waterbury, Watertown, Wolcott, Naugatuck, Beacon Falls, Middlebury, Prospect & Oakville. Reaching readers every Thursday by U.S. mail. TOTAL CIRCULATION: 43,848 Oakville 06779 Waterbury 06702/4/5/6/8/10 BRIDGEWATER Beacon Falls 06403 TOTAL CIRCULATION: 23,000 dominance COUNTRY LIFE WEEKEND EXTRA breakthrough COUNTRY LIFE WEEKEND EXTRA FULL PAGE impact 6 col x 20 $ 1008.00 $955.20 COUNTRY LIFE WEEKEND EXTRA 1/2 PAGE V 1/2 PAGE H 5/12 PAGE 5/12 PAGE 1/3 PAGE 3 col x 20 6 col x 10 4 col x 12.5 5 col x 10 4 col x 10 $ $ $ $ $ $ $ $ 573.30 543.27 573.30 543.27 $ $ 486.15 460.68 486.15 460.68 394.80 374.12 1/4 PAGE V 1/4 PAGE H 5/24 PAGE 3/16 PAGE 1/6 PAGE V 1/6 PAGE H 1/8 PAGE V 1/8 PAGE H 1/8 PAGE S 3 col x 10 4 col x 7.5 5 col x 5 3 col x 7.5 2 col x 10 4 col x 5 2 col x 7.5 6 col x 2.5 3 col x 5 $ $ $ $ $ $ $ $ $ $ $ $ $ $ 300.51 284.77 300.51 284.77 252.26 239.05 awareness COUNTRY LIFE WEEKEND EXTRA 227.74 215.82 203.07 192.43 203.07 192.43 153.40 145.37 $ $ $ $ 153.40 145.37 153.40 145.37 1/12 PAGE 1/16 PAGE V 1/16 PAGE H 1/24 PAGE V 1/24 PAGE H 1/48 PAGE 2 col x 5 1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5 $ 102.90 $97.51 $ $ $ $ $ $ $ $ 77.41 73.36 77.41 73.36 51.76 49.05 51.76 49.05 $ $ 25.96 24.61 7 production NEWSPAPER MEASUREMENTS SIZE WIDTH BROADSHEET Full Page 10.875" x BROADSHEET Double Truck 22.625" x SIZE INCHES DEPTH COLUMNS 20" 20" 6 13 SIZE TABLOID Full Page 9" TABLOID Double Truck 19.5" COLUMN WIDTHS 2 COL 3 COL 3.5 5.3438 1 COL 1.625 PREPRINTED INSERTS WIDTH 4 COL 7.1875 x x DEPTH COLUMNS 10.5" 10.5" 5 11 5 COL 9 6 COL 10.875 ELECTRONIC GUIDELINES Electronic ads must be submitted according to published ad copy deadlines. Whether you are Macintosh-based or PC-based, a PDF file is the preferred format for reproduction. We will only accept non-PDF formats meeting the requirements outlined below. NON-PDF REQUIREMENTS CREATION SOFTWARE must be from the following list of cross-platform software: • Multi-Ad Creator 7.0 or lower • Quark Xpress 7.0 or lower • Adobe Illustrator 13.0 or lower • Adobe Acrobat 9.0 or lower • Adobe Photoshop 10.0 or lower Electronic Ads should include all Postscript fonts (printer & screen) on your CD. True Type fonts are not acceptable. Artwork/images must be placed in the electronic file for position and also saved separately on your CD. Images should either be TIFF or EPS files. REMEMBER: Fonts within EPS files should also be included. A proof of the ad is required for reference. Since some PC-based fonts are not compatible on our Macintosh-based platform, some fonts may be substituted when necessary. IMAGES should be scanned at no more than 100 line screen with a resolution of 200 dpi and saved as TIFF files. Images with clipping paths must be saved as EPS files. Black & White images should be saved as grayscale. Color images and duotones should be saved in CYMK mode. We can provide you with a US INK CMYK profile to use with Adobe Photoshop. For best reproduction save your color images using this profile. Contact your Sales Rep for more information on this available option. Please notify us if your images do not meet these requirements, as we may be able to make adjustments prior to publication. We cannot be held responsible for reproduction of images that do not meet these requirements. For best results, we suggest supplying original and/or electronic photographs/images. Our imaging department will scan, format and tone them. Materials to be scanned must be supplied in the form of prints no larger than 8"x10". KEYSTROKING must be supplied in Microsoft Word only, and will be reformatted by us when building your ad. A printout of the ad is required for reference. PDF FORMATTING REQUIREMENTS For best results, Adobe Acrobat Distiller should be used to create PDF files. Do not use the “Save as PDF” option in your creation software. IMPORTANT: Save the original ad file as an EPS, then distill the EPS file DOWN to Acrobat version 4.0 using the following settings: GENERAL Window: • ACROBAT 4.0 Compatibility • Optimize PDF • Resolution 1200 dpi • Binding Left COMPRESSION Window: Do not check any compression options COLOR Window : • Convert all colors to CMYK ADVANCED Window: • Process DSC • Resize Page and Center Artwork for EPS files FONT Window: • Embed All Fonts • Subset All Embedded Fonts below 100% At your request, we can e-mail our Acrobat Distiller job options settings file (REP-AM.joboptions) to you. It contains the required settings listed above. To use, place it in your Acrobat folder / Distiller folder / Settings folder. When you re-launch Adobe Acrobat Distiller, choose “REP-AM” from the Job Options drop-down menu before distilling your ad. Contact your Account Executive for more information on this available option. IMPORTANT: Four-color process ads should be distilled as CMYK composite files. Do not use RGB or SPOT colors, as they will not separate correctly. EMAIL REQUIREMENTS The maximum file size of ads transmitted via e-mail is 10MB. A Self-extracting compression software should be used on files larger than 10MB. All components of the ad should be placed in a single folder and compressed for e-mail travel. Our E-mail address is: [email protected]. For questions regarding our Electronic Guidelines and requirements contact your Account Executive or call: Keith Valliere, Creative & Client Services Manager 203-574-3636, ext. 1191 or via email at [email protected] CREATIVE SERVICES Our experienced in-house team of graphic design Artists can assist you in the creation of your advertising campaign, including layout and design. This is a free service. TEARSHEETS Day of publication tearsheets are available, provided requests are made in advance of ad publication. Additional charges may be incurred for repeat requests for tearsheets. 8 Use the Republican-American to distribute your pre-printed brochures or flyers. We will deliver your pre-printed advertising message to all of Greater Waterbury and Northwest Connecticut or just a few zip codes. You choose the day (except Monday) and the ZIP codes, and we will deliver your message to our subscribers and single copy purchasers. SPECIFICATIONS Verify all requests for less than full run with your Account Executive. Minimum charge may apply for preprints distributed in quantities of less than 10,000. Consult your Account Executive for details. Catabooks, odd sizes, cards, envelopes, abnormally large preprints, multiple signature preprints, etc. must be submitted for acceptance and price quote. Preprints accepted in tabloid sizes to a maximum of 10 3/4" x 12" overall and standard sizes up to a maximum of 12" x 10 3/4" overall. Tabloids accepted in minimum sizes 5" x 7" without calipers, 9" x 7" with calipers, maximum half tab 7" x 10" (70 square inches). Half Tab rate determined by dividing number of pages by 2 then apply to page rate (minimum 4 pages). Four (4) page tabloid or single sheet standard preprint must be quarter folded in order to have sufficient body to accommodate the inserter. All folds must be along the long dimension. Single sheet inserts must be printed on a minimum of 70 lb. stock paper. “Supplement to” and date lines on pre-printed inserts are preferred, but optional. Pre-print inserts carrying a postal indicia are not accepted for distribution in the Republican-American. POLICY All preprints accepted subject to approval of the publisher. All advertisements subject to publisher’s revision or approval. The publisher reserves the right to cancel any advertisement at any time. Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them on their behalf or on behalf of their clients. In lieu of agency’s liability, written documentation must be provided by the advertiser assuming responsibility for payment. great reasons to use preprints REACH... No other advertising vehicle has the reach of a newspaper. Nationally, nearly 105 million adults read a newspaper in print or online on an average weekday and more than 111 million on Sunday. 7 in 10 adults read the newspaper or visit a newspaper website in an average week (Scarborough research). QUALITY... People who are typically labeled upscale... meaning upper income, higher education, professional or managerial occupations all count themselves as newspaper readers. IMMEDIATE... Newspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow for Ads to be created and published in a matter of days. preprinted inserts tab / std POLICY... continued The publisher reserves the right to adjust the rates stipulated herein at any time upon notice in writing. The advertiser or agency submitting an order for advertisements which contain incorrect rates or conditions is notified that such advertising will be inserted and charged at the regular schedule of rates and conditions. Political advertising must be paid in advance of publication. Please consult an Advertising Manager for policies applicable to political advertising. DELIVERY full run The Republican-American shall not be responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error. The Republican-American’s liability shall be limited to the amount paid by the advertiser for the first insertion only. In no event shall the newspaper be liable for consequential damages of any kind. ALL PREPRINTED INSERT DELIVERY Must be delivered to: WATERBURY Republican-American 1860 Main Street Springfield, MA 01102-2350 BILLS OF LADING must clearly note WATERBURY Republican-American and QUANTITY of shipment. TMC Inserts must be skidded separately. DEADLINES Insert orders must be received at least 14 days prior to insertion date. Preprinted inserts must be received 10 days in advance of distribution date. single sheet 4 2 6 8 4 10 12 6 14 16 8 18 20 10 24 12 28 14 32 16 36 18 40 20 44 22 48 24 52 26 56 28 64 32 68 34 72 36 76 38 80 40 open 6-11x 12-23x 24-35x 36-47x 48-74x 75-89x $ $ 42.20 $ 39.91 $ 38.54 $ $ $ $ $ $ 47.35 $ 44.76 $ 43.13 $ $ $ $ $ $ 52.49 $ 49.63 $ 47.72 $ $ $ $ $ 57.63 $ 54.48 $ 52.30 $ $ $ $ $ $ 58.66 $ 55.44 $ 53.22 $ $ $ $ $ $ 59.69 $ 56.42 $ 54.14 $ $ $ $ $ $ 60.72 $ 57.39 $ 55.06 $ $ $ $ $ $ 61.74 $ 58.36 $ 55.97 $ $ $ $ $ $ 62.77 $ 59.34 $ 57.16 $ $ $ $ $ $ 63.80 $ 60.31 $ 58.07 $ $ $ $ $ $ 65.85 $ 62.24 $ 59.91 $ $ $ $ $ $ 68.94 $ 65.16 $ 62.66 $ $ $ $ $ $ 72.03 $ 67.10 $ 64.50 $ $ $ $ $ $ 74.08 $ 69.05 $ 66.33 $ $ $ $ 70.43 $ $ $ $ 74.08 $ $ $ $ $ $ $ 44 49 54 59 60 61 62 63 64 65 67 70 73 75 35.60 39.82 44.04 48.26 49.12 49.96 50.80 51.64 52.75 53.59 55.28 57.81 59.51 61.19 32.15 35.95 39.75 43.55 44.31 45.07 45.83 46.59 47.60 48.36 49.88 52.16 54.44 55.96 30.30 33.90 90+x 28.30 31.65 $ 37.50 41.10 41.82 42.54 43.26 43.98 44.95 45.67 47.11 49.27 50.71 52.15 35 38.35 39.02 39.69 40.36 41.03 41.95 42.62 43.96 45.97 47.31 48.65 $ $ $ 76.64 $ $ $ $ 80.55 $ $ $ $ 81.85 $ 75.91 $ $ $ $ 84.45 $ 77.73 $ $ $ $ $ $ $ 86.40 $ 79.56 $ $ $ $ $ $ 94 $ 88.35 $ 81.39 $ $ $ $ 98.50 $ 93.84 $ 87.64 $ $ $ $ 100.50 $ 89.46 $ $ $ $ $ 97.75 $98.73 $ 91.29 $92.20 $ 84.51 $85.35 $ 76.92 $77.68 $ $ 82.28 82 86.44 86 88.51 88 91.63 91 93.71 93 95.78 $ 99.49 $ $ $ $ $ 101.42 103.64 $104.68 100.50 102.50 $103.50 $ 66.17 69.43 71.20 72.89 74.57 76.25 81.15 82.83 60.98 64.02 65.54 67.82 69.34 70.86 73.88 75.40 56.84 59.72 61.16 62.60 64.04 65.48 69.86 71.30 72.74 $73.46 53.24 55.92 57.26 58.60 59.94 61.28 65.46 66.80 68.14 68.81 $ DELIVERY HOURS tab / std Monday-Friday, 7AM to 5PM. There is no weekend receiving. Advance deadlines generally apply to major holidays and Sundays following major holidays for preprint reservations and delivery. There are mechanical limitations on the number of inserts which can be distributed on some holidays. Preference is given to full run orders. Please consult your Account Executive for details. TOTAL MARKET COVERAGE TAB SIZE 2 4 8 12 16 20 24 28 32 36 40 44 OPEN 40 69 6X 37.20 64.17 48X 35.20 60.72 72 66.96 63.36 75 69.75 66 81 75.33 71.28 94 87.42 82.72 102 94.86 89.76 109 101.37 95.92 118 109.74 103.84 127 118.11 111.76 136 126.48 119.68 145 134.85 127.60 SOLO: Postage plus additional $25 per thousand. Higher rates may apply for pieces printed on heavy stock. part run CPM Preprint delivery to non-subscribers single sheet 4 2 6 8 4 10 12 6 14 16 8 18 20 10 24 12 28 14 32 16 36 18 40 20 44 22 48 24 52 26 56 28 64 32 68 34 72 36 76 38 80 40 open 6-11x 12-23x 24-35x 36-47x 48-74x 75-89x 48 $ 46.32 $ 43.82 $ 42.21 $ $ $ $ 53.50 $ 51.98 $ 49.13 $ 47.26 $ $ $ $ 59 $ 57.63 $ 54.48 $ 53.34 $ $ $ $ $ 64.50 $ 63.28 $ 59.82 $ 57.35 $ $ $ $ $ $ 64.42 $ 60.88 $ 58.36 $ $ $ $ $ $ 65.55 $ 61.95 $ 59.38 $ $ $ $ $ $ 66.68 $ 63.03 $ 60.38 $ $ $ $ $ $ 67.81 $ 64.10 $ 61.39 $ $ $ $ 70 $ 68.94 $ 65.16 $ 62.66 $ $ $ $ $ 71.10 $ 70.08 $ 66.23 $ 63.67 $ 53 $ $ $ $ 72.34 $ 68.37 $ 65.69 $ $ 54.67 $ $ $ $ 75.73 $ 71.56 $ 68.72 $ $ $ $ $ $ 77.99 $ 73.72 $ 70.74 $ $ $ $ 81 $ 80.26 $ 75.85 $ 72.76 $ $ $ $ $ 88.72 $ 88.20 $ 83.67 $ 78.05 $ $ $ $ $ $ 92.60 $ 87.96 $ 82.07 $ $ $ $ $ $ 94.80 $ 90.11 $ 84.07 $ $ $ $ 97 $ 92.26 $ 86.07 $ $ $ $ 99.20 $ 94.40 $ 88.09 $ $ $ $ 101.40 $ 96.55 $ 90.09 $ $ $ $ 100.10 $ 93.48 $ $ $ $ 102.05 $ 95.31 $ $ $ $ 104 $ 97.13 $ $ $ $ 105.96 $ 98.96 $ $ $ $ $ $ $ 65.60 66.70 67.80 68.90 $ 73.30 76.60 78.80 $ 93.30 95.58 $ $ 97.86 $ 100.14 $ $ $ $ $ $ $ $ $ $ $ $ $ 102.43 106.12 108.20 110.28 112.36 104.90 106.90 $ 108.90 110.90 $ 38.98 43.62 48.26 52.91 53.84 54.77 55.70 56.63 57.81 35.19 39.37 43.55 47.73 48.57 49.40 50.24 51.07 52.16 $ 58.75 60.61 63.39 65.10 67.11 72.21 75.91 77.77 79.62 81.45 83.31 86.53 88.21 89.88 91.57 57.18 58.85 60.52 65.69 69.04 70.71 72.38 74.05 75.72 78.74 80.26 81.78 83.30 33.18 37.14 41.10 45.06 45.85 46.64 47.44 48.23 49.27 50.06 51.65 54.02 55.61 57.19 62.02 65.19 66.78 68.36 69.94 71.53 74.47 75.91 77.35 78.79 90+x 30.98 34.67 38.35 42.04 42.77 43.51 44.25 44.98 45.97 46.71 48.18 50.39 51.87 53.34 58.06 61.01 62.49 63.96 65.43 66.91 69.75 71.09 72.43 73.77 9 general information COMMISSION & TERMS REPUBLICAN-AMERICAN NON-MODULAR BASE RATES Retail Advertising is non-commissionable. All accounts are due and payable by the end of the month in which the billing is made. A finance charge of 11⁄2 % per month will be charged on all balances remaining unpaid by the end of the following month in which billing is made. Accounts more than 90 days will be subject to cash with order terms and referral for collection. REPUBLICAN-AMERICAN DISPLAY GENERAL POLICY All advertisements subject to publisher’s revision or approval. The publisher reserves the right to reject or cancel any advertising at any time. The Newspaper deals directly and individually with its local advertisers and does not accept local brokered advertising. Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them on their behalf or on behalf of their clients. In lieu of agency’s liability, written documentation must be provided by the advertiser assuming responsibility for payment. The publisher reserves the right to adjust the rates stipulated herein at any time upon notice in writing. The Republican-American shall not be responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error. The Republican-American’s liability shall be limited to the amount paid by the advertiser for the first insertion only. In no event shall the newspaper be liable for consequential damages of any kind. The word “Advertisement” to indicate paid advertising will be printed across the top of each column of any advertising simulating reading matter. The Republican-American will attempt to accommodate an advertiser’s request for advertising position whenever possible. However, all copy is accepted with the understanding that it will run ROP if a position request cannot be fulfilled. When orders are forwarded by an Advertiser or its Agency that contain incorrect rates or conditions, the advertising will be inserted and charged at the correct rate in force as provided in the Newspaper’s published rate information and in accordance with the conditions contained in Advertiser’s contract. Advertising cancelled past the published deadline is subject to being billed 50% of the reserved ad space. Advertising layouts and copy prepared by employees of the Republican-American are the property of the Republican-American and cannot be reproduced in other media without the express written consent of the Republican-American. Political advertising must be paid in advance of publication. Please consult the advertising managers for policies applicable to political advertising. Holiday Rates apply on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas. ADVERTISING SALES DEADLINES DAY Monday Tuesday Tuesday Wednesday Thursday Thursday Thursday Thursday Friday Saturday Sunday Sunday Sunday PUBLICATION DEADLINE Republican-American Wednesday Prior Republican-American Thursday Prior Accent Woman Thursday Prior Republican-American Friday Prior Republican-American Monday Prior Accent Weekend Monday Prior Country Life Wednesday, 8 Days Prior Weekend Extra Thursday, 7 Days Prior Republican-American Tuesday Prior Republican-American Wednesday Prior Sunday Republican Wednesday Prior Home/Real Estate Wednesday Prior Arts & Entertainment/Pets Page Friday, 9 Days Prior Commentary, Travel, Weddings TIME 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM 5PM SPECIAL FEATURES/PAGES DAY Sunday Tuesday Wednesday Thursday Friday Saturday Every Day 10 FEATURE Accent, Arts & Entertainment, Books, Business News, Commentary, Comics, Health, Home/Real Estate, Marriages, Pets & Puzzles, Social Moments, Theater, Television Accent Women (Tabloid), Health, Fashion Accent Food Country Life, Accent Weekend (Tabloid) Religion Page Adventure, Alternatives, Plugged In, Wheels Accent, Annie’s Mailbox, Business, Comics, Crossword/Jumble, Horoscope, People, Television PER COLUMN INCH $ Monday, Tuesday, Saturday Wednesday, Friday Thursday, Sunday Country Life 37.78 39.76 $46.93 $11.03 $ REPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH $ Final Edition North Edition Metro Edition Suburban Edition Litchfield Edition 29.82 10.34 $19.89 $11.93 $9.94 $ PREPRINT CONTRACT ADVERTISER COURTESY ROP RATES ANNUAL FREQUENCY 6 12 24 36 48 75 90 REVENUE CONTRACT ADVERTISER COURTESY ROP RATES ROP REVENUE LEVEL ROP REVENUE LEVEL $ PREPRINT ANNUAL FREQUENCY $ 2,500 5,650 $12,700 $28,500 $64,100 $144,200 $324,400 28,500 64,100 $144,200 $324,400 $ 36 48 75 90 $ CONTRACT ADVERTISER COMMUNITY NEWSPAPER COURTESY RATES REP-AM ROP REVENUE LEVEL $ 2,500+ 8,450+ $28,500+ $64,100+ $ ANNUAL FREQUENCY STEP SAVER/CITIZENS NEWS HERITAGE VILLAGER 6 13 26 52 4 6 12 24 ARTS & COMMUNITY RATES A courtesy rate discount is offered when applicable to area churches, charitable organizations, non-profit museums, arts, fraternal and civic organizations for advertising of the organization’s programming and or public service activity for non-commercial oriented advertising. Requires prior approval. 501c designation required. Discount also applies to Birthday and In-Memoriam notices. CLASSIFIED RATES For Classified rates, specifications and requirements, please contact the Classified Advertising Department at (203) 574-3616. PREMIER POSITIONING For Front Page Strip Ad rates, specifications and requirements, please contact your Retail Account Executive. Revenue Contract Discounts apply. AD NOTES A sticky back message placed right on the front page of the newspaper. AD NOTES are the first thing the reader sees... grabbing immediate attention by providing high visibility and impact. Contact your Retail Account Executive for rates and details. Revenue Contract Discounts apply. CO-OP SERVICES The Republican-American subscribes to ReCAS, a Co-Op service allowing the newspaper to assist retailers in the recovery and application of advertising funds offered by manufacturers of products. Ask your Account Executive for more information. MARKET RESEARCH We have conducted independent market research studies for many years. This research provides information about demographics and adult purchasing, lifestyle and readership behavior. Please contact your Account Executive for a free custom presentation. CIRCULATION Established 1844. Published mornings and Sundays, except Christmas Day. Member Audit Bureau of Circulation. Contact your Account Executive for current ABC report or Publisher’s Interim Statement. digital advertising LEADERBOARD 728 x 90 BILLBOARD 1024 x 200 With 2.89 million monthly Page Views* and over 241,000 Unique Users*, the Republican-American’s website is the area’s leading source of digital news and information, serving upper New Haven and Litchfield counties. Readership that expands to New York, Massachusetts and beyond, enjoy award-winning journalism, from area news to high school sports, entertainment information to blogs, as well as shopping, contests and more. Find us online at rep-am.com *Source - Google Analytics - six month average, October 2013 - March 2014 NET CPMS ROS DIGITAL CAMPAIGNS S PECIALIZING I N 14 K & 18 K G OLD . S TERLING S ILVER , P LATINUM S ILVER , T ITANIUM 18 K G OLD , P OPULAR J EWELRY L INES 2457 E AST M AIN S TREET , W ATERBURY , C T • (203) 755-4653 AD SIZE OPEN RATE 3 MO. COMMITMENT $ Billboard Mobile Leaderboard Rectangle Banner 12 MO. COMMITMENT $ 11 $11 $10 $10 $10 $ 9 $9 $8 $8 $8 6 6 $5 $5 $ 5 $ $ 1 cpm surcharge for content targeting or ATF placement MONTHLY MINIMUM IMPRESSIONS • 50,000 on Rep-am.com desktop (Note, campaigns that run 10-15 days to promote an event have a 25,000 impression minimum) • 25,000 on Rep-am.com mobile • 10,000 on MyCitizensNews.com and Stepsaver websites † † Stepsaver websites includes delivery on Stepsaver.com, BristolObserver.com, SouthingtonObserver.com, PlainvilleObserver.com PREMIUM POSITIONS - REP-AM.COM ONLY HOMEPAGE LEADERBOARD - 100% SOV sold by day of week. $75 per insertion. 3 month commitment required. HOMEPAGE BILLBOARD - 100% SOV sold by day of week. $110 per insertion. 3 month commitment required. TOWN PAGE - 100% SOV for Leaderboard or Rectangle Ad on a specific page, plus 25,000 impressions ROS. $200 per month. 3 month commitment required. REP-AM.COM MOBILE/DESKTOP COMBO RATE SPECIAL 25K Mobile & 50K Desktop ROS Impressions OPEN RATE $ 3 MO. COMMITMENT $ 750 600 12 MO. COMMITMENT $ 375 NON-PROFIT RATE. Non-profits can use the annual rate for any digital package, regardless of number of insertions (Campaign must click to url ending in .org). PRINT-TO-WEB. Upsell your Print Ad to Rep-Am.com’s Marketplace for 7 days ($10 per insertion). AD SPECS RECTANGLE 300 x 250 AD UNIT PIXEL DIMENSIONS Billboard Mobile*** Leaderboard Rectangle Banner 1024 x 200 320 x 50 728 x 90 300 x 250 468 x 60 FILE FORMATS** GIF, GIF, GIF, GIF, GIF, JPG, JPG, JPG, JPG, JPG, PNG, PNG, PNG, PNG, PNG, FLASH FLASH FLASH FLASH FLASH MAX. FILE SIZE 90k 30k 40k 40k 40k **Flash Ads must comply with Doublclick for Publisher’s Flash Guidelines 3rd Party Ad Tags accepted. Must be DFP compatible. ***Mobile Ads available for Rep-Am.com only DESIGN GUIDELINES • Ads MUST have a border or contrast background color to clearly identify where the Ad ends. • Creative must have branding (company identification). • Creative should indicate a call to action. • No obscene or otherwise objectionable images. • Click-thru for sales and special offers must bring the viewer to a web page referencing the offer. • No fake HTML or simulated interactivity. 11 who we are Since 1844, the Republican American has been providing a rich history of the best and most trusted local news and advertising coverage of Greater Waterbury and Northwestern Connecticut. OUR TRUSTED LOCAL MEDIA BRANDS... ADVERTISING STAFF William J. Pape, II EDITOR AND PUBLISHER William B. Pape PRESIDENT & ASSISTANT PUBLISHER (203) 574-3636, ext 1650 Susan E. Sprano ADVERTISING DIRECTOR (203) 574-3636, ext 1111 [email protected] Richard J. Welch RETAIL ADVERTISING MANAGER (203) 574-3636, ext 1113 [email protected] Katie Sala CLASSIFIED/DIGITAL ADVERTISING MANAGER (203) 574-3636, ext 1112 [email protected] S PECIALIZING I N 14 K & 18 K G OLD . S TERLING S ILVER , P LATINUM S ILVER , T ITANIUM 18 K G OLD , P OPULAR J EWELRY L INES 2457 E AST M AIN S TREET , W ATERBURY , C T • (203) 755-4653 Keith Valliere CREATIVE & CLIENT SERVICES MANAGER (203) 574-3636, ext 1191 [email protected] Ask about advertising opportunities in our community newspapers located throughout the Greater Waterbury area... Step Saver Observer - SOUTHINGTON, CT Three weekly newspapers delivered each Friday to the towns of Southington, Bristol and Plainville via the U.S. Postal Service. With an edition for each town and a total circulation of 41,500... the Step Saver Observer brings award-winning local news directly to the doorstep of its subscribers. Advertisers can use this publication to reach additional households outside of the greater Waterbury area. 12 Citizens News Heritage Villager NAUGATUCK, CT SOUTHBURY, CT A weekly newspaper delivered each Friday via the US Postal Service serving the towns of Beacon Falls, Prospect and Naugatuck. This area is fast becoming a major bedroom community for commuters who work from Stamford to Hartford. Market your business or services by using a publication that provides award-winning news coverage and reaches over 30,000 readers in this community. Published on the first and third Fridays of each month for the residents of Heritage Village, an active adult condominium community of over 2,500 households in Southbury. It is the only newspaper keyed exclusively to the Village’s residents and their needs. Copies are delivered to paid subscribers in the Village by second class mail and available at selected news stand locations.