Silas Creeps Up To Third

EXPOSURE-METER
Silas Creeps Up To Third
T R A N S WO R L D
IN
BUS
S K AT
ES
Okay, things just got interesting. Malto
is closing in fast, and Silas Baxter-Neal
made a quantum leap this month. Thanks
to a cover (Thrasher’s Summer issue) and
an eighteen-page interview and contents
spread (Thrasher September issue), Silas
hopped straight over Johnny Layton and
Ryan Sheckler and landed in a comfortable
third place.
You may notice that there’s no
September Slap in the tally this month, but
that’s only because it usually shows up close
to, or after, the deadline for this thing. So
S
E
rather than wait and delay the mag, I’ll just
pick it up for next month. It has nothing to
do with their recent announcement to go
all-digital. According to Slap Editor Mark
Whiteley, they are continuing with the print
mag through December. And lest you think
I might get bored or lazy, I included the
Thrasher Summer issue for this tally, so
there’s still a solid five mags.
There were some good leaps in the Top
50 this month. It was Andrew Reynolds’ turn
for Emerica ads, so he clocked a good 4,000
points, bringing him from 17th to sixth on the
ad chart, and to 18th from 26th overall. That’s
one hell of a fakie tre! With an eight-page
interview and cover in The Skateboard Mag,
Mr. Daewon Song climbed up the overall
charts, from 48th to 21st. As well, Kenny
Hoyle jumped onto the Top 50 charts thanks
to a twelve-page interview in Transworld.
So Malto’s within 4,000 points of
Johnson, and Silas is 4,000 points behind
Malto. A cover and a couple ads could
do the trick here. Or an interview. Or if
someone really shines on a tour… See you
next month!
January–September 2008 Tally
0
1. Marc Johnson (7, 1, 0.38, 1)
2. Sean Malto (3, 2, 0.57, 2)
3. Silas Baxter-Neal (11, 3, 0.46, 5)
4. Johnny Layton (1, 54, 3.49, 3)
5. Guy Mariano (13, 5, 0.57, 6)
6. Nick Trapasso (46, 6, 0.47, 7)
7. Ryan Sheckler (96, 4, 0.3, 13)
8. John Rattray (9, 14, 0.99, 8)
9. Corey Duffel (13, 15, 0.93, 18)
10. David Gravette (95, 7, 0.35, 7)
11. Kyle Leeper (20, 13, 0.79, 66)
12. Caswell Berry (37, 11, 0.65, 45)
13. Fred Gall (115, 8, 0.32, 8)
14. Brian Hansen (22, 17, 0.87, 17)
15. Brandon Westgate (122, 9, 0.33, 79)
16. Chris Haslam (37, 16, 0.76, 25)
17. Daryl Angel (124, 10, 0.31, 67)
18. Andrew Reynolds (6, 68, 2.21, 22)
19. Geoff Rowley (2, 261, 10.12, 27)
20. Torey Pudwill (83, 12, 0.5, 10)
21. Daewon Song (42, 21, 0.85, 21)
22. Alex Olson (54, 20, 0.78, 45)
22. Keegan Sauder (35, 25, 0.91, 184)
24. Danny Way (16, 45, 1.35, 56)
25. Eric Koston (53, 22, 0.82, 36)
26. Rune Glifberg (91, 18, 0.58, 9)
27. Kenny Hoyle (23, 50, 1.28, 24)
28. Rodrigo TX (5, 226, 6.86, 54)
29. Dennis Busenitz (18, 67, 1.62, 108)
30. Mikey Taylor (21, 62, 1.49, 50)
31. Brian Anderson (12, 101, 2.32, 77)
32. Colin McKay (4, 326, 11.19, 26)
33. David Gonzalez (17, 84, 1.8, 23)
33. Stefan Janoski (59, 42, 0.94, 81)
35. Guru Khalsa (110, 19, 0.49, 11)
36. Zered Bassett (55, 48, 1.04, 118)
37. Tony Trujillo (9, 170, 4.32, 82)
38. Nick Dompierre (55, 53, 1.11, 136)
39. Louie Barletta (59, 51, 1.06, 30)
40. Joey Pepper (64, 49, 0.99, 101)
41. Greg Lutzka (8, 215, 5.57, 19)
42. Mike Mo Capaldi (42, 69, 1.39, 44)
43. JT Aultz (57, 65, 1.22, 51)
44. Arto Saari (72, 52, 0.94, 163)
45. Justin Brock (49, 85, 1.45, 56)
46. Bobby Worrest (41, 92, 1.58, 14)
47. Mark Appleyard (32, 111, 1.98, 88)
48. Tony Hawk (78, 58, 0.95, 16)
49. Josh Harmony (115, 40, 0.61, 162)
50. Cairo Foster (37, 111, 1.87, 28)
50. Shuriken Shannon (69, 66, 1.09, 98)
10,000
37.
▼
42 - OCT ’08
TWB1008_Skate Exposure.indd 42
40,000
50,000
32,700
(45,200)
26,550
(41,675)
25,550
(37,300)
24,400
7,000
(31,400)
11,000
19,275
(30,275)
8,225
17,425
(25,650)
5,800
19,400
(25,200)
12,100
12,225
(24,325)
11,000
11,850
(22,850)
5,850
16,900
(22,750)
9,850
12,400
(22,250)
8,400
12,850
(21,250)
5,000
15,700
(20,700)
9,350
10,725
(20,075)
4,875
14,925
(19,800)
8,400
11,100
(19,500)
4,625
14,800
(19,425)
13,250
6,000 (19,250)
17,450
1,725 (19,175)
6,400
12,675
(19,075)
8,300
9,775
(18,075)
7,900
10,100
(18,000)
8,600
9,400
(18,000)
10,150
7,500
(17,650)
7,925
9,700
(17,625)
MAGAZINES
6,100
10,600
(16,700)
TABULATED
editorial
9,325
7,300
(16,625)
TWS
Rank Name
Points
1. Marc Johnson
32,700
29%
14,400
2,100 (16,500)
2. Sean Malto
26,550
16%
9,950
6,150 (16,100)
3. Silas Baxter-Neal
25,550
67%
4. Ryan Sheckler
19,400
73%
9,600
6,425 (16,025)
5. Guy Mariano
19,275
30%
11,100
4,775 (15,875)
6. Nick Trapasso
17,425
23%
7. David Gravette
16,900
60%
14,550
1,300 (15,850)
8. Fred Gall
15,700
5%
Transworld
SKATEboarding
9. Brandon Westgate
14,925
68%
10,100
5,625 (15,725)
10. Daryl Angel
14,800
23%
7,600
8,125
(15,725)
11. Caswell Berry
12,850
0%
12. Torey Pudwill
12,675
43%
5,100
10,450
(15,550)
13. Kyle Leeper
12,400
79%
7,800
7,475
(15,275)
14. John Rattray
12,225
13%
15. Corey Duffel
11,850
28%
12,100
2,800 (14,900)
16. Chris Haslam
11,100
0%
7,800
7,050
(14,850)
17. Brian Hansen
10,725
50%
18. Rune Glifberg
10,600
8%
7,600
7,150
(14,750)
19. Guru Khalsa
10,450
30%
Skateboarder
7,300
7,400
(14,700)
20. Alex Olson
10,100
29%
21. Daewon Song
9,775
0%
12,400
2,225 (14,625)
22. Eric Koston
9,700
17%
23. Mike Carroll
9,575
14%
8,300
5,975 (14,275)
24. Leo Romero
9,500
0%
7,700
6,300
(14,000)
25. Keegan Sauder
9,400
0%
25. Zach Lyons
9,400
32%
6,650
7,100
(13,750)
27. Dan Pensyl
8,850
34%
8,100
5,600 (13,700)
28. Walker Ryan
8,525
50%
29. Matt Miller
8,500
52%
8,350
5,300 (13,650)
Thrasher
30. Lizard King
8,475
20%
8,900
4,500 (13,400)
31. Chris Pfanner
8,375
36%
32. Emmanuel Guzman
8,200
27%
6,500
6,875
(13,375)
32. Josh Harmony
8,200
0%
34.
Stefan
Janoski
8,125
32%
5,000
8,200
(13,200)
35. Kenny Reed
7,825
0%
8,400
4,500 (12,900)
36. Lucas Puig
7,600
27%
37. Chima Ferguson
7,500
35%
6,725
6,175 (12,900)
1. Marc Johnson (7, 1, 0.38, 1)
Editorial
30,000
The Top Five Overall
12,500
15,125
11,750
HOW TO READ THE CHART
Advertising
20,000
Slap
----------------------- -- --- --------- --
Overall Rank
Skater
Advertising Ranking
Edit Ranking
Ad/Edit Ratio
Ranking Last Issue
The Skateboard Mag
Danny Way
7,500
71%
T R A N S WO R L D
BUS
S K AT
INE
SS
E
1. Marc Johnson
EVEN
• Thrasher edit photos
• 750 points
2. Sean Malto
• etnies ads
• Bones ads
• Transworld editorial photos
• 5,100 points
EVEN
3. Silas Baxter-Neal
• Cover, Thrasher Summer Issue
• 18-page interview, Thrasher
• Transworld Best Rookie edit photos
• 13,050 points
UP 2
4. Johnny Layton
• The Skateboard Mag tour article
• Thrasher edit photos
• Toy Machine ads
• 3,900 points
DOWN 1
5. Guy Mariano
• Skateboarder tour article
• Transworld edit photos
• 7,000 points
UP 1
advertising
Slap
TSM
Rank
61%
4%
3%
1.
0%
9%
43%
32%
2.
0%
48%
12%
7%
3.
SB
3%
Thrasher
Name
logo wars
Points
Rank
Johnny Layton
24,400
Geoff Rowley
17,450
Sean Malto
15,125
Colin McKay
14,550
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
12.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
25.
27.
28.
28.
30.
30.
32.
33.
34.
35.
36.
37.
38.
39.
39.
39.
39.
43.
44.
45.
46.
47.
48.
49.
50.
50.
50.
1%
0%
20%
52%
4.
24%
16%
17%
13%
5.
Rodrigo TX
14,400
36%
31%
0%
10%
6.
Andrew Reynolds
13,250
2%
4%
31%
23%
7.
Marc Johnson
12,500
57%
29%
3%
6%
8.
Greg Lutzka
12,400
13%
22%
11%
22%
9.
John Rattray
12,100
26%
16%
12%
23%
9.
Tony Trujillo
12,100
35%
4%
10%
51%
11.
Silas Baxter-Neal
11,750
17%
32%
0%
8%
12.
Brian Anderson
11,100
2%
0%
0%
19%
13.
Corey Duffel
11,000
6%
37%
44%
0%
13.
Guy Mariano
11,000
3%
36%
24%
9%
15.
Danny Garcia
10,400
5%
51%
44%
0%
16.
Danny Way
10,150
0%
8%
27%
15%
17.
David Gonzalez
10,100
4%
76%
6%
6%
18.
Dennis Busenitz
9,950
0%
14%
56%
0%
19.
Josh Kalis
9,900
7%
15%
32%
17%
20.
Kyle Leeper
9,850
3%
23%
1%
73%
21.
Mikey Taylor
9,600
11%
10%
36%
26%
22.
Brian Hansen
9,350
54%
23%
1%
8%
23.
Kenny Hoyle
9,325
9%
40%
27%
24%
24.
Paul Rodriguez
9,150
44%
34%
7%
15%
25.
John Lupfer
9,000
51%
6%
0%
11%
26.
Mark Appleyard
8,900
8%
7%
15%
36%
27.
Erik Ellington
8,775
8%
0%
12%
30%
28.
Mike Anderson
8,700
9%
0%
5%
38%
29.
Diego Bucchieri
8,600
4%
63%
13%
0%
29.
Keegan Sauder
8,600
6%
29%
1%
28%
31.
Cairo Foster
8,400
0%
6%
26%
41%
31.
Caswell Berry
8,400
14%
79%
2%
5%
31.
Chris Haslam
8,400
11%
10%
1%
46%
31.
Scott Decenzo
8,400
31%
0%
5%
64%
35.
Bobby Worrest
8,350
15%
13%
29%
16%
36.
Daewon Song
8,300
53%
0%
0%
12%
36.
David Clark
8,300
16%
0%
0%
13%
36.
Kelly Hart
8,300
37.
Donny Barley
7,500
0%
32%
0%
0%
68%
36.
Mike Mo Capaldi
8,300
40.
Zered Bassett
7,475
0%
92%
0%
1%
7%
40.
Nick Trapasso
8,225
41.
Joey Pepper
7,400
54%
45%
0%
0%
1%
41.
Chris Cole
8,200
42.
Kenny Hoyle
7,300
100%
0%
0%
0%
0%
41.
Peter Ramondetta
8,200
43.
Louie Barletta
7,150
91%
3%
0%
3%
3%
43.
Justin Brock
8,100
44.
Arto Saari
7,100
8%
13%
51%
3%
25%
43.
Karl Watson
8,100
45.
Nick Dompierre
7,050
10%
43%
4%
0%
43%
43.
Peter Hewitt
8,100
46.
Johnny Layton
7,000
0%
12%
44%
0%
44%
46.
Jeron Wilson
7,950
47.
Brandon Biebel
6,925
56%
0%
26%
9%
9%
47.
Eric Koston
7,925
48.
Nick Jensen
6,900
0%
0%
0%
93%
7%
48.
Alex Olson
7,900
48.
Nyjah Huston
6,900
0%
87%
0%
0%
13%
49.
Nick Dompierre
7,800
50.
Tony Hawk
6,875
74%
5%
1%
0%
20%
49.
Zered Bassett
7,800
Brand
Nike
Vans
Spitfire
Independent
Volcom
Lakai
DC
Girl
adidas
C1RCA
Adio
DVS
Globe
Osiris
Black Label
Fallen
Zero
Flip
Zoo York
Bones
IPath
Emerica
Habitat
Baker
és
Toy Machine
etnies
Plan B
Quiksilver
Hurley
LRG
Mystery
Vox
Chocolate
Thrasher
enjoi
Pig
RVCA
Almost
Element
Matix
Real
Alien Workshop
Blind
Anti Hero
Foundation
Active
Venture
Analog
Dekline
Fourstar
Stereo
photographers
Points
294
200
196
172
170
143
131
122
114
113
108
106
106
105
103
102
96
93
85
82
81
80
78
77
74
74
68
65
65
63
63
58
56
53
52
51
49
48
47
47
47
47
43
42
39
38
37
36
35
34
34
34
Rank
Name
Points
1.
Burnett
76,875
2.
Brook
66,850
3.
Chami
60,225
4.
Barton
58,775
5.
Mehring
53,075
6.
Hammeke
48,750
7.
Atiba
48,375
8.
Zaslavsky
44,225
9.
Rhino
43,075
10.
Colen
41,750
11.
Reda
36,275
12.
Daughters
33,625
13.
Acosta
32,100
14.
Cronan
32,100
15.
Bradford
31,250
16.
O’Meally
31,250
17.
Trinh
28,225
18.
Landi
26,800
19.
Price
24,575
20.
Blabac
24,425
21.
Rodent
22,775
22.
Blair
22,275
23.
Peterson
20,700
24.
Morford
20,650
25.
Ying
20,550
26.
Dawes
19,975
27.
Mapstone
19,550
28.
Morris
18,650
29.
Broach
18,400
30.
Shigeo
18,225
31.
Dominick
17,900
32.
Gaberman
17,425
33.
Deville
34.
Fick
13,850
34.
Humphries
13,850
36.
Gaston
12,950
37.
Conway
12,900
38.
Ortiz
12,825
39.
Anton
12,800
40.
Skin
12,500
41.
Yoon
11,850
42.
Flynn
11,300
43.
Swift
11,200
44.
Mecaro
10,950
45.
Howell
10,800
46.
Mcguire
10,725
47.
O’Connor
10,000
48.
Kanights
9,975
49.
Frankie
9,700
50.
Ballard
9,550
14,050
T H E L E A D E R I N B O A R D S P O R T S N E W S A N D I N F O R M AT I O N
9/23/08 11:16:41 AM