This Is Getting Dramatic

EXPOSURE-METER
This Is Getting Dramatic
Silas Leaps Ahead Of Malto, Claims Second Place
T R A N S WO R L D
IN
BUS
S K AT
ES
S
E
The big story this month is that, thanks
to his new adidas sponsorship, Spitfire ads,
and a healthy smattering of editorial, Silas
Baxter-Neal has crept up ahead of Malto
and now trails longtime front-runner Marc
Johnson by a mere 4,000 points.
This month Jose Rojo and Clint Peterson
both climbed up the edit charts thanks to
Skateboarder interviews. Clint landed at 23rd,
and Jose at 39th. Clint also made his debut on
the top 50 overall, at 47th. And thanks to a
slew of ads, Guy Mariano snuck past Johnny
Layton to claim fourth place overall.
In the post-Ride The Sky months, a
deluge of coverage is all over the mags, and
no one is reaping the benefits more than Black
Box’s own photographer Joey Shigeo. With
23,600 points this month, he climbed up from
30th last month to a respectable eleventh.
Well, okay, on second thought, Shigeo’s
not the only one coming out golden. Take
a look at the top 50 overall and note how
many Fallen riders are popping up. Slash is
holding down sixteenth place, Billy Marks is
at nineteenth, James Hardy is at 24th, Josh
Harmony is coming in at 27th, and Tommy
Sandoval is at 43rd. Billy had the biggest
jump, thanks to an enormous Thrasher
interview. He wasn’t even on the board last
month, and he skipped 20th through 50th.
We have two issues of Slap in this tally,
I’m playing catch-up from last month. Ever
try to tabulate six mags in a row? Don’t—it
sucks! But not for James Hardy and Josh
Harmony, Fallen teammates who had backto-back interviews.
And there’s more to come next month
from Cole, Bennett, and the Chief himself.
We only have two months left before we
crown a winner—time to start placing bets.
Will it be Malto? Silas? MJ? Or a mystery
wildcard? Tune in next month …
January–October 2008 Tally
0
10,000
20,000
30,000
40,000
50,000
1. Marc Johnson (8, 1, 0.45, 1)
14,625
32,700
(47,325)
2. Silas Baxter-Neal (6, 2, 0.57, 3)
15,750
27,450
(43,200)
3. Sean Malto (5, 3, 0.6, 2)
16,025
26,550
(42,575)
4. Guy Mariano (11, 4, 0.65, 5)
12,850
19,775
(32,625)
5. Johnny Layton (2, 64, 3.49, 4)
24,400
7,000 (31,400)
6. John Rattray (10, 11, 0.86, 8)
12,900
14,925
(27,825)
7. Andrew Reynolds (3, 60, 2.78, 18)
20,050
7,200 (27,250)
8. Geoff Rowley (1, 288, 14.75, 19)
25,450
1,725 (27,175)
9. Nick Trapasso (43, 7, 0.5, 6)
8,725
17,425
(26,150)
10. Ryan Sheckler (100, 5, 0.32, 7)
6,300
19,400
(25,700)
11. Corey Duffel (13, 15, 0.86, 9)
11,800
13,775
(25,575)
12. Caswell Berry (20, 13, 0.75, 12)
10,800
14,450
(25,250)
13. Torey Pudwill (24, 12, 0.7, 20)
10,300
14,675
(24,975)
14. Daewon Song (21, 14, 0.75, 21)
10,700
14,175
(24,875)
15. David Gravette (81, 8, 0.4, 10)
6,950
17,200
(24,150)
16. Brian Hansen (15, 21, 0.93, 14)
11,350
12,225
(23,575)
17. Brandon Westgate (130, 6, 0.3, 15) 5,275
17,825
(23,100)
18. Daryl Angel (84, 10, 0.41, 17)
6,725
16,300
(23,025)
19. Billy Marks (46, 16, 0.64, 71)
8,650
13,600
(22,250)
19. Kyle Leeper (27, 19, 0.79, 11)
9,850
12,400
(22,250)
21. Fred Gall (138, 9, 0.3, 13) 5,000
16,800
(21,800)
22. Chris Haslam (46, 18, 0.69, 16)
8,650
12,500
(21,150)
23. Rodrigo TX (4, 176, 5.83, 28)
17,500
3,000 (20,500)
24. James Hardy (85, 17, 0.51, 22)
6,700
13,100
(19,800) MAGAZINES
TABULATED
25. Kenny Hoyle (16, 51, 1.42, 27)
11,225
7,900 (19,125)
editorial
26. Alex Olson (38, 26, 0.88, 22)
8,900
10,100
(19,000)
TWS
Rank Name
Points
27. Josh Harmony (95, 22, 0.53, 49)
6,500
12,200
(18,700)
1. Marc Johnson
32,700
29%
28. Greg Lutzka (7, 168, 4.74, 41)
15,300
3,225 (18,525)
2. Silas Baxter-Neal
27,450
31%
3. Sean Malto
26,550
16%
29. Keegan Sauder (48, 28, 0.89, 22)
8,600
9,700
(18,300)
4. Guy Mariano
19,775
29%
5.
Ryan
Sheckler
19,400
27%
30. Eric Koston (52, 28, 0.88, 25)
8,575
9,700
(18,275) Transworld SKATEboarding
6. Brandon Westgate
17,825
35%
31. Shuriken Shannon (18, 61, 1.54, 50)
11,025
7,175
(18,200)
7. Nick Trapasso
17,425
23%
8. David Gravette
17,200
39%
32. Danny Way (22, 55, 1.42, 24)
10,650
7,500
(18,150)
9. Fred Gall
16,800
5%
33. Zered Bassett (48, 31, 0.91, 36)
8,600
9,475
(18,075)
10. Daryl Angel
16,300
20%
11. John Rattray
14,925
29%
34. Leo Romero (143, 19, 0.37, 54) 4,600
12,400
(17,000)
12. Torey Pudwill
14,675
51%
13. Caswell Berry
14,450
10%
35. Stefan Janoski (70, 33, 0.83, 33)
7,600
9,125
(16,725)
14. Daewon Song
14,175
31%
Skateboarder
36. Dennis Busenitz (23, 83, 1.72, 29)
10,550
6,150 (16,700)
15. Corey Duffel
13,775
38%
16. Billy Marks
13,600
4%
36. Rune Glifberg (103, 24, 0.58, 26)
6,100
10,600
(16,700)
17. James Hardy
13,100
6%
38. Mark Appleyard (38, 53, 1.16, 47)
8,900
7,700
(16,600)
18. Chris Haslam
12,500
12%
19. Kyle Leeper
12,400
79%
39. David Gonzalez (25, 81, 1.6, 35)
10,100
6,325 (16,425)
19. Leo Romero
12,400
20%
21. Brian Hansen
12,225
44%
39. Jake Duncombe (89, 27, 0.68, 240)
6,625
9,800
(16,425)
22. Josh Harmony
12,200
1%
41. Guru Khalsa (122, 25, 0.54, 35)
5,600
10,450
(16,050)
23. Clint Peterson
10,900
4%
Thrasher
24. Rune Glifberg
10,600
8%
42. Mikey Taylor (29, 76, 1.49, 30)
9,600
6,425 (16,025)
25. Guru Khalsa
10,450
30%
43. Tommy Sandoval (59, 52, 1.04, 100)
8,100
7,800
(15,900)
26. Alex Olson
10,100
29%
27. Jake Duncombe
9,800
41%
44. Brian Anderson (17, 117, 2.32, 31)
11,100
4,775 (15,875)
28. Eric Koston
9,700
17%
28.
Keegan
Sauder
9,700
1%
45. Colin McKay (9, 351, 11.19, 32)
14,550
1,300 (15,850)
30. Mike Carroll
9,575
14%
46. Tony Trujillo (12, 189, 4.57, 37)
12,800
2,800 (15,600)
31. Zered Bassett
9,475
21%
32. Zach Lyons
9,400
32%
47. Clint Peterson (163, 23, 0.38, 177) 4,100
10,900
(15,000)
Slap
33. Stefan Janoski
9,125
28%
47. JT Aultz (44, 82, 1.38, 43)
8,700
6,300 (15,000)
34. Dan Pensyl
8,850
34%
35. Lizard King
8,775
21%
49. Mike Mo Capaldi (38, 84, 1.47, 42)
8,900
6,075 (14,975)
36. Walker Ryan
8,525
50%
37. Matt Miller
8,500
48%
50. Chima Ferguson (73, 55, 0.99, 59)
7,400
7,500
(14,900)
38.
HOW TO READ THE CHART
1. Marc Johnson (8, 1, 0.45, 1)
▼
Advertising
Editorial
5 4 - N OV ’ 0 8
TWB1108_Skate Exposure.indd 54
----------------------- -- --- --------- --
Overall Rank
Skater
Advertising Ranking
Edit Ranking
Ad/Edit Ratio
Ranking Last Issue
Slap
The Skateboard Mag
Chris Pfanner
8,375
36%
The Top Five Overall
T R A N S WO R L D
BUS
S K AT
1. Marc Johnson
INE
SS
E
• Chocolate ads
• Utility ad
• 2,125 points
EVEN
2. Silas Baxter-Neal
• Slap tour article
• Bones, Habitat, adidas, Spitfire ads
• 5,900 points
UP 1
3. Sean Malto
• TransWorld And Now ad
• etnies ad
• 900 points
DOWN 1
4. Guy Mariano
• Girl ads
• Neff ad
• The Skateboard Mag sequence
• 2,350 points
UP 1
5. Johnny Layton
• No photos this month
DOWN 1
advertising
SB
Thrasher
Slap
TSM
Rank
3%
1.
Name
logo wars
photographers
Brand
Points
Rank
Name
Points
1.
Nike
325
1.
Brook
85,850
Points
Rank
Geoff Rowley
25,450
3%
61%
4%
0%
45%
18%
6%
2.
Johnny Layton
24,400
2.
Spitfire
217
2.
Burnett
80,075
0%
9%
43%
32%
3.
Andrew Reynolds
20,050
3.
Vans
211
3.
Chami
70,725
Independent
186
4.
Barton
67,375
23%
16%
17%
15%
4.
Rodrigo TX
17,500
4.
1%
0%
20%
52%
5.
Sean Malto
16,025
5.
Volcom
181
5.
Atiba
57,275
18%
19%
9%
19%
6.
Silas Baxter-Neal
15,750
6.
Lakai
151
6.
Hammeke
54,000
36%
31%
0%
10%
7.
Greg Lutzka
15,300
7.
DC
142
7.
Mehring
53,875
2%
4%
30%
25%
8.
Marc Johnson
14,625
8.
Fallen
131
8.
Zaslavsky
49,225
53%
32%
5%
5%
9.
Colin McKay
14,550
9.
C1RCA
126
9.
Rhino
46,275
27%
15%
17%
21%
10.
John Rattray
12,900
9.
Girl
126
36%
0%
11.
Guy Mariano
12,850
125
43,150
30%
adidas
Bradford
5%
11.
10.
0%
7%
12.
Tony Trujillo
12,800
119
41,825
27%
Osiris
Shigeo
15%
12.
11.
9%
47%
13.
Corey Duffel
11,800
118
41,750
3%
DVS
Colen
31%
13.
12.
40,750
1%
50%
14.
Danny Garcia
11,400
117
O’Meally
16%
Globe
13.
2%
14.
37,075
21%
8%
15.
Brian Hansen
11,350
116
Reda
31%
Adio
14.
2%
15.
0%
16.
Kenny Hoyle
11,225
108
36,850
7%
Zero
Trinh
83%
16.
15.
6%
69%
3%
17.
Brian Anderson
11,100
106
34,125
22%
Black Label
Daughters
0%
17.
16.
39%
0%
18.
Shuriken Shannon
11,025
104
32,100
45%
Flip
Acosta
4%
18.
17.
32,100
0%
19%
19.
Paul Rodriguez
10,850
98
Cronan
0%
Emerica
17.
2%
19.
29,275
21%
19%
20.
Caswell Berry
10,800
97
Price
31%
Zoo York
19.
7%
20.
28,200
24%
21%
21.
Daewon Song
10,700
94
Landi
11%
Bones
20.
0%
21.
3%
22.
Danny Way
10,650
88
27,500
34%
IPath
Peterson
53%
22.
21.
9%
7%
6%
23.
Dennis Busenitz
10,550
85
24,675
0%
és
Rodent
83%
23.
22.
6%
6%
24.
Torey Pudwill
10,300
82
24,425
76%
Baker
Blabac
4%
24.
23.
22,375
56%
0%
25.
David Gonzalez
10,100
82
Blair
14%
Habitat
24.
0%
24.
22,175
32%
17%
26.
Josh Kalis
9,900
79
Ying
15%
Toy Machine
25.
7%
26.
20,950
10%
0%
27.
Kyle Leeper
9,850
72
Morford
28%
etnies
26.
21%
27.
26%
28.
Erik Ellington
9,775
70
20,175
36%
Mystery
Dawes
10%
28.
27.
11%
7%
14%
29.
Mikey Taylor
9,600
70
19,900
33%
Quiksilver
Broach
45%
28.
28.
1%
8%
30.
Chris Cole
9,200
68
19,850
23%
LRG
Mapstone
54%
30.
29.
18,650
1%
6%
31.
John Lupfer
9,000
66
Morris
0%
Plan B
30.
72%
31.
18,400
0%
11%
32.
Alex Olson
8,900
65
Dominick
6%
Hurley
31.
51%
32.
18,150
12%
41%
32.
Cairo Foster
8,900
64
Humphries
9%
Vox
32.
10%
33.
36%
32.
David Clark
8,900
59
17,925
15%
almost
Gaberman
7%
34.
33.
8%
16%
0%
32.
Mark Appleyard
8,900
59
17,550
60%
Thrasher
Deville
3%
34.
34.
12%
30%
32.
Mike Mo Capaldi
8,900
58
14,350
0%
Chocolate
Fick
8%
36.
35.
13,125
5%
38%
37.
Nick Trapasso
8,725
55
Ortiz
0%
enjoi
36.
9%
37.
12,950
1%
28%
38.
JT Aultz
8,700
55
Gaston
29%
Pig
37.
6%
37.
37.
Real
55
38.
Conway
12,900
40.
RVCA
52
38.
Skin
12,900
41.
Element
50
40.
Anton
12,800
41.
Matix
50
40.
Flynn
12,800
43.
Alien Workshop
46
42.
Yoon
12,750
44.
Foundation
44
43.
Mecaro
12,650
45.
Anti Hero
43
44.
Mafla-Kowalski
12,525
Swift
12,500
39.
Emmanuel Guzman
8,200
27%
0%
6%
26%
41%
38.
Mike Anderson
8,700
39.
Jose Rojo
8,200
0%
76%
12%
12%
0%
40.
Billy Marks
8,650
41.
Danny Montoya
8,000
3%
29%
26%
33%
9%
40.
Chris Haslam
8,650
42.
Kenny Reed
7,925
0%
31%
0%
6%
63%
42.
Diego Bucchieri
8,600
43.
Kenny Hoyle
7,900
92%
0%
0%
0%
8%
42.
Justin Brock
8,600
44.
Tommy Sandoval
7,800
11%
8%
10%
8%
63%
42.
Keegan Sauder
8,600
45.
Mark Appleyard
7,700
25%
6%
31%
19%
19%
42.
Zered Bassett
8,600
45.
Blind
43
45.
46.
Lucas Puig
7,600
27%
15%
13%
29%
16%
46.
Eric Koston
8,575
47.
Active
41
46.
O’Connor
12,100
47.
Chima Ferguson
7,500
35%
53%
0%
0%
12%
47.
Scott Decenzo
8,400
48.
Venture
39
47.
Howell
11,000
47.
Danny Way
7,500
71%
16%
0%
0%
13%
48.
Bobby Worrest
8,350
49.
Darkstar
38
48.
McGuire
10,725
47.
Donny Barley
7,500
0%
32%
0%
0%
68%
49.
Kelly Hart
8,300
50.
Analog
37
49.
Whiteley
10,400
50.
Joey Pepper
7,400
54%
45%
0%
0%
1%
49.
Ryan Decenzo
8,300
50.
Dekline
37
50.
Kanights
9,975
T H E L E A D E R I N B O A R D S P O R T S N E W S A N D I N F O R M AT I O N
11/5/08 4:21:01 PM