Is That All For This Season`s Race?

EXPOSURE-METER
Is That It? Is That All For This Season’s Race?
Rice Leaves The Rest In The Dust With Mega-October
T R A N S WO R L D
IN
BUS
ES
What was looking to be a solid battle
coming out of the gates became more akin
to watching Michael Phelps race a diapered
baby in water wings. October saw Travis Rice
garner nearly 17,000 points. Rice has racked
up just 900 fewer points than Andreas Wiig
got all last season to claim the title, and nearly
as many points as runners-up Danny Kass
and Devun Walsh combined. He received an
avalanche of ad support from Quik, Lib, and
DC, and pullout posters in Snowboarder and
TransWorld (his second in as many months)
will have him gracing the walls of more dorm
S
snow
rooms than the Grateful Dead and Jenna
Jameson combined. Snowboarder’s profile of
Rice didn’t hurt his standings, or photographer
Tim Zimmerman’s either, bumping them
to the top of the editorial and photographer
charts respectively.
The battle for the rest of the top ten
got interesting with some up-and-comers
cracking the ceiling. We’d like to bid a
hearty welcome to Pat Moore, Eric Jackson,
and Eero Ettala. A few other riders that hit
the juice in October were Laura Hadar,
Gretchen Bleiler, and Dustin Cravin—who
all moved up in the rankings by at least
75 places to land in the top 50. The ladies
continue to make a strong stand this year.
Jamie Anderson edged her way up one spot
to eighth and Janna Meyen’s TransWorld
interview brought her to the same slot in the
edit race and 21st overall. Another shout out
has to go to Johan Olafsson who made it into
the top 25, and the top five editorially, for the
first time in a long time.
Check back next month and see if
anybody has the juice to boost over Rice’s
formidable lead.
July 2007–March 2008 Tallies
0
1. Travis Rice (1, 1, 1.04, 3)
2. Danny Kass (2, 12, 3.26, 1)
3. Devun Walsh (3, 6, 1.8, 2)
4. Pat Moore (4, 9, 1.82, 16)
5. Eric Jackson (21, 2, .49, 22)
6. Eero Ettala (6, 14, 1.64, 11)
7. Marc Frank Montoya (5, 158, 21.67, 5)
8. Jamie Anderson (110, 2, .08, 10)
9. Jake Blauvelt (31, 4, .47, 9)
10. Darrell Mathes (6, 32, 2.71, 4)
11. Simon Chamberlain (9, 32, 2.59, 14)
12. Mark Landvik (20, 16, 1.13, 43)
13. Iikka Backstrom (12, 37, 2.5, 7)
13. Stevie Bell (14, 22, 1.67, 6)
15. Jeremy Jones(freestyle) (18, 20, 1.39, 31)
16. Andreas Wiig (8, 79, 5.63, 22)
17. Dan Brisse (18, 29, 1.75, 25)
18. Scotty Lago (14, 39, 2.33, 8)
19. J.P. Walker (10, 96, 6.72, 11)
20. Heikki Sorsa (71, 7, .26, 26)
21. Janna Meyen (71, 8, .27, 80)
21. Joe Sexton (16, 44, 2.62, 15)
23. Laurent-Nicolas Paquin (96, 9, .25, 53)
24. Drew Fuller (10, 204, 33.6, 33)
25. Johan Olafsson (-, 5, -, 80)
26. Austin Smith (25, 46, 2.37, 13)
27. Torstein Horgmo (34, 24, .99, 62)
28. Peter Line (31, 28, 1.14, 28)
29. Jon Kooley (16, 115, 6.8, 19)
29. Todd Richards (48, 19, .63, 47)
31. Jordan Mendenhall (13, -, -, 22)
32. Mads Jonsson (71, 17, .37, 44)
33. Jeremy Jones (BM) (27, 49, 2.08, 17)
34. Louie Vito (27, 52, 2.17, 52)
35. Gretchen Bleiler (110, 11, .16, 125)
36. Kevin Pearce (21, 115, 6, 28)
37. Lucas Magoon (110, 13, .18, 39)
38. Erin Comstock (63, 21, .56, 21)
39. Wolle Nyvelt (31, 53, 1.87, 58)
40. Leanne Pelosi (43, 46, 1.47, 40)
41. Cheryl Maas (21, -, -, 35)
41. Chris Coulter (21, -, -, 18)
41. Wille Yli-Luoma (30, 98, 4, 32)
44. Mikey LeBlanc (46, 44, 1.23, 19)
45. Jussi Oksanen (-, 14, -, 41)
46. Dustin Craven (105, 22, .3, 136)
47. John Jackson (34, 95, 2.96, 58)
48. Laura Hadar (26, -, -, 125)
48. Peetu Piiroinen (-, 18, -, 27)
50. Annie Boulanger (34, 115, 4, 28)
5,000
10,000
HOW TO READ THE CHART
1. Travis Rice (1, 1, 1.04, 3)
▼
Editorial
5 0 - N OV ’ 0 8
TWB1108_Snow Exposure.indd 50
20,000
12,200
11,725
9,850
3,025 (12,875)
7,500
4,175
(11,675)
6,600
3,625
(10,225)
3,000
6,100
(9,100)
4,600
2,800 (7,400)
6,500
300 (6,800)
500
6,100
(6,600)
2,100
4,425
(6,525)
4,600
1,700 (6,300)
4,400
1,700 (6,100)
3,100
2,750 (5,850)
4,000
1,600 (5,600)
3,500
2,100 (5,600)
3,200
2,300 (5,500)
4,500
800 (5,300)
3,200
1,825 (5,025)
3,500 1,500 (5,000)
4,200 625 (4,825)
1,000 3,800
(4,800)
1,000 3,700
(4,700)
3,400 1,300 (4,700)
900 3,625
(4,525)
4,200 125 (4,325)
4,200
(4,200)
editorial
2,900 1,225 (4,125)
Rank Name
1. Travis Rice
2,000 2,025 (4,025)
2. Eric Jackson
2,100 1,850 (3,950)
2. Jamie Anderson
4. Jake Blauvelt
3,400 500 (3,900)
5. Johan Olafsson
1,500 2,400 (3,900)
6. Devun Walsh
7. Heikki Sorsa
3,800
(3,800)
8. Janna Meyen
1,000 2,725 (3,725)
9. Laurent-Nicolas Paquin
9. Pat Moore
2,500 1,200 (3,700)
11. Gretchen Bleiler
2,500 1,150 (3,650)
12. Danny Kass
MAGAZINES
13. Lucas Magoon
500 3,075 (3,575)
TABULATED
14. Eero Ettala
3,000 500 (3,500)
14. Jussi Oksanen
16. Mark Landvik
500 2,850 (3,350)
17. Mads Jonsson
18. Peetu Piiroinen
1,200 2,125 (3,325)
19. Todd Richards
2,100 1,125 (3,225)
20. Jeremy Jones (freestyle)
21. Erin Comstock
1,800 1,225 (3,025)
22. Dustin Craven
3,000 (3,000)
22. Stevie Bell
24. Torstein Horgmo
3,000 (3,000)
25. Jake Devine
2,400 600 (3,000)
25. Lauri Heiskari
Transworld SNOWboarding
25. Nic Sauve
1,600 1,300 (2,900)
28. Peter Line
2,800 (2,800)
29. Dan Brisse
30. Mikey Rencz
625 2,100 (2,725)
31. Cholo Burns
2,000 675 (2,675)
32. Bode Merrill
32. Darrell Mathes
2,600 (2,600)
32. Marie-France Roy
2,600 (2,600)
32. Simon Chamberlain
36. Markku Koski
2,000 500 (2,500)
Snowboarder
Advertising
15,000
-------------------- --- --- -------- ---
Overall Rank
Rider
Advertising Ranking
Edit Ranking
Ad/Edit Ratio
Ranking Last Issue
Snowboard
25,000
The Top Five Overall
(23,925)
BUS
T R A N S WO R L D
INE
SS
snow
1. Travis Rice
• Mad Quik, DC, and Lib ads
• Snowboarder and TransWorld pullout posters
• 17 page Snowboarder interview
• 16,900 total points!
UP 2
2. Danny Kass
• Nike spread ads in
Snowboarder and TransWorld
• 2,225 total points
DOWN 1
3. Devun Walsh
• “Inside The Pro Models”
story in Snowboard Mag
• Snowboarder “20 Paces”
• 2,325 total points
DOWN 1
4. Pat Moore
• Solid ad support from Forum and Eternal
• Urban ed. shred spreads in
Snowboard and TransWorld
• 6,700 total points
UP 12
5. Eric Jackson
• Lib, Nike, and Von Zipper kicking
down the ad spreads
• 8 page Snowboard “Young Bucks” feature
• 6,300 total points
UP 17
logo wars
advertising
Points
SNOWboarding Snowboarder
Snowboard
Rank Name
Points
Rank Brand
11,725
32%
67%
1%
1.
Travis Rice
12,200
1.
6,100
34%
20%
46%
2.
Danny Kass
9,850
6,100
11%
72%
16%
3.
Devun Walsh
7,500
4,425
52%
45%
3%
4.
Pat Moore
6,600
4,200
24%
2%
74%
5.
Marc Frank Montoya
4,175
68%
17%
15%
6.
3,800
0%
71%
29%
3,700
100%
0%
3,625
6%
3,625
photographers
Points
Rank
Burton
47
1.
2.
DC Shoe Co
46
3.
Oakley
45
4.
Forum
36
6,500
5.
K2
Darrell Mathes
4,600
6.
6.
Eero Ettala
4,600
0%
8.
Andreas Wiig
94%
0%
9.
61%
6%
33%
3,075
23%
27%
3,025
93%
3%
2,850
0%
Name
Points
Tim Zimmerman
17,275
2.
E-Stone
15,425
3.
Nick Hamilton
9,450
4.
Andy Wright
8,900
27
5.
Oli Gagnon
8,800
Grenade
25
6.
Cole Barash
8,225
7.
Lib Technologies
24
7.
Aaron Dodds
7,650
4,500
8.
Electric
23
8.
Ryan Hughes
7,300
Simon Chamberlain
4,400
8.
Nitro
23
9.
Scott Serfas
6,625
10.
Drew Fuller
4,200
10.
Volcom
22
10.
Colin Adair
6,150
50%
10.
J.P. Walker
4,200
11.
Red Bull
21
11.
Espen Lystad
4%
12.
Iikka Backstrom
4,000
12.
Smith
20
12.
Daniel Blom
5,725
82%
18%
13.
Jordan Mendenhall
3,800
13.
Quiksilver
18
13.
Chris Wellhausen
5,700
5,775
2,800
0%
0%
100%
14.
Scotty Lago
3,500
13.
Salomon
18
14.
Dave Lehl
5,050
2,800
36%
25%
39%
14.
Stevie Bell
3,500
15.
Vans
16
15.
Chad Riley
4,700
2,750
18%
5%
77%
16.
Joe Sexton
3,400
16.
Gnu
15
16.
Jeff Curtes
4,300
2,725
63%
37%
0%
16.
Jon Kooley
3,400
16.
Nike
15
17.
Stan Evans
4,200
2,600
38%
62%
0%
18.
Dan Brisse
3,200
16.
ThirtyTwo
15
18.
Jeff Curley
4,100
2,400
0%
4%
96%
18.
Jeremy Jones(freestyle)
3,200
16.
Von Zipper
15
19.
Dean “Blotto” Gray
4,000
2,300
48%
9%
43%
20.
Mark Landvik
3,100
20.
Capita
13
19.
Nate Christenson
4,000
2,125
29%
71%
0%
21.
Cheryl Maas
3,000
20.
Rome
13
21.
Christy Chaloux
3,825
2,100
100%
0%
0%
21.
Chris Coulter
3,000
20.
Roxy
13
22.
Mike Yoshida
3,750
2,100
5%
95%
0%
21.
Eric Jackson
3,000
20.
Spy
13
23.
Ashley Barker
3,575
2,025
59%
41%
0%
21.
Kevin Pearce
3,000
24.
Monster
12
24.
Ian Ruhter
3,400
2,000
0%
50%
50%
25.
Austin Smith
2,900
25.
Dragon
11
25.
Rami Hanafi
3,100
2,000
0%
100%
0%
26.
Laura Hadar
2,600
25.
Neff
11
26.
Frode Sandbech
2,725
2,000
50%
50%
0%
27.
Jeremy Jones (BM)
2,500
25.
Sessions
11
27.
Adam Moran
2,500
1,850
0%
100%
0%
27.
Joni Malmi
2,500
25.
Technine
11
28.
Pasi Salminen
2,400
1,825
11%
82%
7%
27.
Louie Vito
2,500
29.
Anon
10
29.
Oli Croteau
2,300
1,800
61%
39%
0%
30.
Wille Yli-Luoma
2,400
29.
Billabong
10
30.
Mike Azevedo
2,100
1,750
100%
0%
0%
31.
Jake Blauvelt
2,100
29.
Ride
10
31.
Dice K-Maru
2,050
1,700
88%
12%
0%
31.
Peter Line
2,100
32.
Skull Candy
9
32.
Justin L’Heureux
1,950
1,700
12%
29%
59%
31.
Wolle Nyvelt
2,100
33.
DVS
8
33.
Zach Hooper
1,825
1,700
24%
71%
6%
34.
Aaron Bittner
2,000
33.
O-Matic
8
34.
I.J. Valenzuela
1,625
1,700
29%
71%
0%
34.
Annie Boulanger
2,000
33.
Stepchild
8
35.
Jenna Low
1,450
1,625
62%
38%
0%
34.
Jamie Lynn
2,000
36.
Active Ride Shop
7
35.
Tim Peare
1,450
37.
Iikka Backstrom
1,600
31%
0%
69%
34.
John Jackson
2,000
36.
IS Designs
7
37.
Brian Craighill
1,400
37.
J.J. Thomas
1,600
0%
31%
69%
34.
Mikkel Bang
2,000
36.
Rossignol
7
38.
Bob Plumb
1,200
39.
Derek Dennison
1,500
0%
100%
0%
34.
Natasza Zurek
2,000
36.
Special Blend
7
38.
Jeff Patterson
1,200
39.
Knut Eliassen
1,500
0%
100%
0%
34.
Tara Dakides
2,000
40.
Coal Headwear
6
38.
Kevin Zacher
1,200
39.
Louif Paradis
1,500
33%
67%
0%
34.
Torstein Horgmo
2,000
40.
Flow
6
38.
Rich Odam
1,200
39.
Scotty Lago
1,500
87%
0%
13%
34.
Zak Hale
2,000
40.
Holden
6
42.
Eric Bergeri
1,000
43.
Hana Beaman
1,325
45%
0%
55%
43.
leanne Pelosi
1,800
40.
Nixon
6
42.
Jessica Mooney
1,000
44.
Joe Sexton
1,300
38%
62%
0%
44.
David Aubrey
1,700
40.
Nomis
6
42.
Kealan Shilling
1,000
44.
Mikey LeBlanc
1,300
77%
0%
23%
44.
Josh Mills
1,700
40.
Sims
6
42.
Larry Nunez
1,000
46.
Austin Smith
1,225
49%
51%
0%
46.
Amber Stackhouse
1,600
40.
Vestal
6
42.
Lev Maslov
1,000
46.
David Benedek
1,225
0%
100%
0%
46.
Mikey LeBlanc
1,600
40.
Wildcats
6
42.
Rob Mathis
1,000
46.
Leanne Pelosi
1,225
41%
51%
8%
48.
Austen Sweetin
1,500
48.
Adio
5
48.
Scott Sullivan
900
49.
Jeremy Jones (BM)
1,200
42%
42%
17%
48.
Eric Greene
1,500
48.
Analog
5
49.
Mike Basher
825
49.
Kimmy Fasani
1,200
100%
0%
0%
48.
Jackson Stern
1,500
48.
Etnies
5
50.
Flip McCririck
700
T H E L E A D E R I N B O A R D S P O R T S N E W S A N D I N F O R M AT I O N
11/5/08 4:22:32 PM