(PP05) Perugia Province (Italy)

Transcription

Evaluation of SMEs and entrepreneurship policies
November 2010
Perugia Province(PP05)
INTERREG IVC
Interregional Cooperation Programme
European Regional Development Fund 2007-2013
Evaluation of SMEs and entrepreneurship policies.
Perugia Province, Italy
TABLE OF CONTENTS
1.
SMEs profiles in PERUGIA PROVINCE.............................................................................................................. 3
1.1. Monte Subasio Regional Park ...................................................................................................................... 3
1.2 Monte Sibillini Park ....................................................................................................................................... 5
1.3. Activo park ................................................................................................................................................... 8
1.4 . Pantarei ..................................................................................................................................................... 10
1.5 . Agri-Nursery “TERRA DEL SUBASIO” ......................................................................................................... 12
1.6. Statistical overview of PERUGIA PROVINCE ............................................................................................... 13
2.
Activities to promote SMEs in PERUGIA PROVINCE ...................................................................................... 15
2.1 Rural development Programme 2007-2013 for Umbria ............................................................................. 15
2.2. European Regional Development Fund 2007-2013 for Umbria................................................................. 15
2.3. Regional law n. 18/2006 to improve touristic entreperneurship .............................................................. 16
2.4. Regional law n. 28/1997 about agri-tourism activity management and classification .............................. 16
2.5. TAC2” (Tourism, Environment an Culture, second edition) ....................................................................... 17
3.
Solutions observed during the study visists in 2010 ..................................................................................... 18
3.1 Solutions from Auvergne (France) .............................................................................................................. 18
3.2. Solutions from OurenSe province (Spain) and Alto Tamega region (Portugal )......................................... 18
4.
Summary ....................................................................................................................................................... 19
2
1. SMES PROFILES IN PERUGIA PROVINCE
1.1. Monte Subasio Regional Park
Name and type of the company: Monte Subasio Regional Park
Name and the position of an interviewed person: Mr Ernesto Allegretti, Responsible for external
comunication
1. How long has the business been operating? Umbria Region enacted a regional law entitled
“Regional law of 3rd March 1995, No. 9 “Environment protection and new rules on natural areas
in accordance with national Law No. 394/1991”. At now in Umbria there are five regional
Natural Parks: Trasimeno Lake Park; Colfiorito Park; Monte Cucco Park; Tevere Park and Monte
Subasio Park.
1. How many employees? Four public servants.
2. Who has established the business? Umbria region
3. What was the inspiration behind the business idea? National Law No. 394/1991
4.
5.
6.
7.
8.
9.
What made you select this location? Umbria Region selected this areas because of their
naturalistic, scientific, aesthetic, cultural, educational and recreational values.
Would this business work if it was located somewhere else? Probably not, it was declared
protected areas for its peculiarities.
Is the landscape important to your business operation? Yes, a Park is made up because its
landscape.
Do you think there is something unique about your business? Yes, as a matter of fact in Park areas
there are four SCI areas (Sites of Community importance):
IT5210022 “Fiume Tescio
IT5210023 “Colli Selvalonga - Il Monte”
IT5210027 “Monte Subasio (Nat-2000)”
IT5210030 “Fosso dell'Eremo delle Carceri”
What do you think are the biggest opportunities for your business? Regional Park areas is
accesible and tourists can walk, go trekking etc. Moreover in Park area there is the opportunity
to visit a “Ecological Laboratory of Geo-paleontology”. The Laboratory is located in the public
building of the Park, but it’s managed by a private cooperative, which has got an agreement with
the Park. The laboratory has got a great collection of archeological finds: through them tourists
can know how Subasio Mountain was created across milleniums.
What do you think are the greatest threats to future success? Last year (2009) a new regional
regulation changed management of Monte Subasio Regional Park: there is not anymore Park
Agency but all mangement was given to another public entity called Mountain Community of
Monte Subasio. There are still arrangments in progress.
10. Did the business have state help to start? Monte Subasio Regional Park takes always public
funding
11. If yes: how easy was it to get? Did getting it restrict how the business operates? There is an
annual allocation (30 000, 00 euro/year)
12. Did you find getting help or support easy? Not applicable
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13. Did things take a long time, was the paperwork easy? Not applicable
14. What help would improve your business now? A more clear Management Plan
15. Do you have an environmental management? In a Park area there is an experimental junction
box with photovoltaic boards.
16. How many customers/visitors do you have? It’s not possible to control tourist accesses in Park
areas. Laboratory’s visitors are more or less 3000 per year.
17. What kind of customers do you have? Park is visited by italian (80%) and foreigner (20%) tourists.
They are mainly composed by trekking lovers. The laboratory is vsited mainly by students
18. What is your turnover? Not applicable
19. the address of an internet site: http://www.parks.it/parco.monte.subasio/
20. please include some electronic photos
21. Your own conclusions and remarks i.e. information about the company in media, image (if known)
in the local community, your additional impressions from the interview
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1.2 Monte Sibillini Park
Name and type of the company: Monte Sibillini Park – National Park
name and the position of an interviewed person: Maria Grazia Talamè – Responsible for external
Communication
1. How long has the business been operating? The National Park of Monti Sibillini Organization
(Ente Parco Nazionale dei Monti Sibillini) was founded by Presidential Decree (D.P.R.) on 6
August 1993. It claims giuridic identity and is under the authority of the Ministry of the
Environment and Protection of Territories according to the Law of 6 December 1991 n. 394. The
Park Organization’s legal and administrative headquarters are in the Municipality of Visso.
2. How many employees? 19 public servants
3. Who has established the business? Italian Minister of Environment through the law n. 394/1991.
4. What was the inspiration behind the business idea? The National Park of Monti Sibillini was
created according to Law of 6 December 1991 n. 394, which aims to preserve and to manage
natural areas.
5. What made you select this location? Italian Ministry of the Environment and Protection of
Territories selected this areas because of its naturalistic, scientific, aesthetic, cultural,
educational and recreational values.
6. Would this business work if it was located somewhere else? Probably not, it was declared
protected areas for its peculiarities
7. Is the landscape important to your business operation? Yes, for a natural area, landscapes are
every thing.
8. Do you think there is something unique about your business?
The National Park of Monti Sibillini is unique for its flora and fauna.
The enchanting vegetation tends to change as it approaches the basal core of the Sibillini, an altitude
of 500 m at its highest peaks. Until about 1000 m a forest of durmast, black hornbeam, and mannash
predominates, giving way to mixed beechwood, which eventually becomes pure beechwood. Above
the potential woodland limit are primary or natural pastures where prized, rare species can be found.
In particular Artemisia petrosa ssp. eriantha, the stella alpina dell’Appennino (Appennine Alpine Star)
(Leontopodium alpinum ssp. nivale) as well as Viola eugeniae, Anemone millefoliata, Gentiana
dinarica, Dryas octopetala; in the scree and detrital areas it is possible to find Drypis spinosa ssp.
spinosa, Isatis allionii, Linaria alpina, Robertia taraxacoides, etc. The presence of Ephedra
nebrodensis in Valnerina and Carex disticha in the “Pian Grande” is telling, as it is only one of the two
places where it grows in Italy.
The fauna is also interesting. Of the mammals, worth mentioning are the wolf, the elusive mountain
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cat, the porcupine, whose diffusion in the warmer areas is a recent phenomenon, and the roe.
The deer and the apennine chamois have returned to the park thanks to specific reintroduction
projects
9. What do you think are the biggest opportunities for your business?
National Park of Monti Sibillini offers:
- Naturalistic routes: the flora and fauna of the Sibillini embody the “wild spirit” that
makes every experience of these mountains unforgettable.
- Medieval heritage: the National park of the Monti Sibillini is distinguished by the
presence of many medieval settlements and villages of great emerging historical and
architectural interest, strategically situated along the principal road;
- Typycal agro-food products: the pastoral culture unites with the tradition of pork
butchery from Norcia (of which Umbria is its indisputed capital), and agriculture resists
extinction with a few token products, such as the Castelluccio lentil.
- European dimension of the Park, as a matter of fact Sibillini Park rallied to the European
Charter for Sustainable Tourism in natural areas. The charter wants to help Park
Agency and public institution managing natural areas to increase awareness of, and
support for, Europe’s protected areas as a fundamental part of our heritage, which
should be preserved for, and enjoyed by, current and future generations.
10. What do you think are the greatest threats to future success? The big threat is the cutting off of
public funding decided by the Italian Governement. In the 2008 Italian Ministry of the
Environment and Protection of Territories allocated to Park 649 millions of euro, in the 2011 it’s
going to allocate 513 millions of euro. By using this figure Park Agency can only: to pay public
servants, to pay for adminstrative functions, to pay agricultural entrepreneurs for animal
damages, and at the end only 10% remains for planning.
11. Did the business have state help to start? National Park of Monti Sibillini takes always public
funding. At now National Park of Monti Sibillini will receive important funding from “European
Regional Development Fund 2007-2013 for Umbria”, more than 1 million of euro.
12. If yes: how easy was it to get? Did getting it restrict how the business operates? There is an
annual allocation by Italian Environment Minister to each National Park.
13. Did you find getting help or support easy? ERDF fundings arrived thanks to a strict collaboration
between Park Agency, Norcia and Preci municipalities and Umbria region.
14. Did things take a long time, was the paperwork easy? It took two year negotiations
15. What help would improve your business now? National Park of Monti Sibillini is waiting for ERDF
fundings to improve tourists service, such as: naturalistic routes institution, placing boards,
preserving naturalistic resources etc.
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16. Do you have an environmental management? Italian law of 6 December 1991 n. 394 declares the
possibility to develop in park areas solutions by using renewable energies. In 2011 National Park
of Monti Sibillini is going to build an installation to generate electricity with eolic, solar and
biomass power. The aim is to make autonomous a mountain dew (Rifugio del Grande Anello di
Colle le Cese).
17. How many customers/visitors do you have?
Italians
Year
Arrivals
Foreigners
Attendance
Arrivals
Total
Attendance
Arrivals
Attendance
2000
39319
114573
6647
31684
41606
146257
2001
37928
99997
8096
41359
46024
141356
2002
37107
95318
8167
41261
45274
136579
2003
39337
98237
7892
42155
47229
140392
2004
39144
121947
7185
42973
46329
164920
2005
35665
104717
7013
41555
42678
146272
2006
45197
140169
7518
45636
51515
185804
2007
44886
111070
8038
44027
52924
155097
2008
46865
46906
115073
148521
8388
7793
43841
46607
55253
53499
158914
195127
2009
18. What kind of customers do you have? Tourists are italian (87%) and foreigners (13%). They are
mainly trekking lovers, who like go walking around the Park area.
19. What is your turnover? Not applicable
20. the address of an internet site: http://www.sibillini.net/
22. Your own conclusions and remarks i.e. information about the company in media, image (if
known) in the local community, your additional impressions from the interview
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1.3. ACTIVO PARK
Name and type of the company: Activo Park – Its’ a private company (Joint-stock company)
Name and the position of an interviewed person: Mr Massimo, Legal Representative of the company
1.
2.
3.
4.
th
How long has the business been operating? 4 july 2009
How many employees? 12 workers
Who has established the business? Three private partners
What was the inspiration behind the business idea? Offering new opportunities in Umbria aimed
to sporty tourism (nordic walking, orienteering, rock-climbing, archery, tours around naturalistic
routes via car or via train, canyoning, birdwatching )
5.
What made you select this location? The company choose this location because two reasons:
- Landscapes,
- Opportunity to rent a public property with facilitation of payment where before there
was a camping no more open.
6. Would this business work if it was located somewhere else? Probably not
7. Is the landscape important to your business operation? Yes landscapes is the basis of the project.
8. Do you think there is something unique about your business?
Activo Park is the only reality in Umbria which is an amusement park where to do different kind of
sports completely in connection with nature.
Landscape is unique thanks to two mountains: Coscerno Mountain and Civitella Mountain; the first is
next to Park routes and it’s very evocative its overhanging rocks. Civitella mountain is unique because
it’s the only place in Umbria where you can see Golden Eagle.
9.
What do you think are the biggest opportunities for your business? Apart from all activities Activo
Park offers, there is also a special tour called “Canopy Tour” which is the first in Italy. The tour is
so organized: a group of visitors go by car until the top of an hill and then there is a wire –hope,
by which they go down, crossing beautiful landscapes and across rocks for 700 meters.
10. What do you think are the greatest threats to future success?
Activo Park at now has got 25 hectares of land, in the future they hope to become bigger, and they
are going to have problems because Umbria’s legislation don’t let to make entrepreneurship activities
in protected areas: and they are surrounded by two important SCI areas (Sites of Community
importance): Pian Mellette and Nera river.
11. Did the business have state help to start? At the beginning the company had a facilitated rent
from Scheggino Municipality, nothing else.
12. If yes: how easy was it to get? Did getting it restrict how the business operates? The negotiation
with Scheggino Municipality was quite rapid.
13. Did you find getting help or support easy? Not applicable
14. Did things take a long time, was the paperwork easy? Not applicable
15. What help would improve your business now? An help to understand how to enlarge activities,
because they want to realize buildings and activities also in SCI areas.
16. Do you have an environmental management? The company made a feasiblity study to improve
photovoltaic boards, but unfortunately it’s not enough solar energy catched to make
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autonomous buildings of Activo Park.
17. How many customers/visitors do you have? In summer 2010: 20 000 visitors
18. What kind of customers do you have?
Italian visitors: 90%
Foreigners visitors: 10%
Students: 25%
Families: 75%
Organized group: 5%
19. What is your turnover? Over
20. the address of an internet site: http://www.activopark.com/
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1.4 . Pantarei
Name and type of the company: Panta rei- Cooperative
Name and the position of an interviewed person: Sanni Mezzasoma, deputy President of the Cooperative
1.
2.
3.
4.
5.
6.
7.
8.
How long has the business been operating? The business is operating since 1992 (before in that
location there was a farm managed by another cooperative called “La Buona Terra”).
How many employees? 6 workers
Who has established the business? In 1992 Sanni Mezzasoma decided to renovate the farm, by
creating accomodation, restaurant, didactic center for schoolarship.
What was the inspiration behind the business idea? The inspiration was to create a place where to
stay and to learn how local and natural resources can be used to build, to cook, to teach. As a matter
of fact Pantarei buildings are all made by terra-cotta, straw and other natural materials.
What made you select this location? Panta rei was born where prior farm was located.
Would this business work if it was located somewhere else? Probably not.
Is the landscape important to your business operation? Yes. It could be possible to develop similar
companies in other places, but the added value of Panta Rei is landscapes.
Do you think there is something unique about your business? It’s unique the possibility to be
sorrounded by SCI areas (Sites of Community importance), with all their beautiful peculiarites.
9.
What do you think are the biggest opportunities for your business? Panta rei biggest opportunities
are: 1) to have accomodation services and restaurant completely dipped in natural environment
(because landscape and because materials of the buildings); 2) to have a didactic center where to
teach how to build by using natural materials.
10. What do you think are the greatest threats to future success? A common problem for local and little
companies is management: often a unique person is responsible for commercial aspects, for external
communication etc, and this could be an obstacle to improvement.
11. Did the business have state help to start? Yes.
- At the beginning (1992) they had money from the Leader programme, financed by EU
structural funds;
- In 2005 they had money from Rural Development Programme of Umbria region;
- In 2006 they had money thanks to a regional law which helps cooperatives who wants to join
themselves.
12. If yes: how easy was it to get? Did getting it restrict how the business operates?
In case of Leader Programme and of Rural Development Programme Pantarei had to take part to a public
notification:they managed to take public funding because they reached a minimun access score. About
regional law thay had to present official documentation to access funding.
13. Did you find getting help or support easy? Pantarei prepared all documentation with the help of
external technicians experts in public funding programmes.
14. Did things take a long time, was the paperwork easy? With the help of external technicians it was
quite easy: the company prepared only administrative documentation and nothing else.
15. What help would improve your business now?
At now Pantarei needs support from public entities (Umbria region, Perugia province) in order to plan a
Development Plan in Sci areas next to Pantarei, as a matter of fact Pantarei would like to enlarge its
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activities also in these areas, by building photovoltaic boards and windpower systems.
16. Do you have an environmental management? Yes environmental management is the basis of
Pantarei, they use photovoltaic boards and windpower systems to produce electricity and hot water
for their buildings, moreover all buildings are built by using terra-cotta, straw and other natural
materials.
17. How many customers/visitors do you have? 7 800 visitors each year.
18. What kind of customers do you have?
Italian visitors: 95%
Foreign visitors: 5%
Students (less than 14 years old): 50%
Families: 30%
Other (techinican who want to see Pantaeri management; local visitors, etc): 20%
19. What is your turnover? 250 thousands euro in 2009.
20. the address of an internet site: http://www.pantarei-cea.it/
22. Your own conclusions and remarks i.e. information about the company in media, image (if known) in
the local community, your additional impressions from the interview
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1.5 . AGRI-NURSERY “TERRA DEL SUBASIO”
Name and type of the company: Agrinursery “Terra del Subasio” , sole trader
name and the position of an interviewed person: Barbara Menchetti, holder
1.
2.
3.
4.
How long has the business been operating? Business is operating since 2007
How many employees? One holder, two workers ( a teacher and a cook)
Who has established the business? Mrs Barbara Menchetti has established the business
What was the inspiration behind the business idea? Mrs Barbara Menchetti is married with a
farmer. In the farm there were places and buildings to realize a new idea: an agri-nursery.
5.
6.
What made you select this location? The possibility to use places and buldings of husband’s farm.
Would this business work if it was located somewhere else? Yes the important thing is the
possibility to have a farm (animals and open-air places to use).
Is the landscape important to your business operation? It’s impossible to realize an agri-nursery
without a rural landscape. And in the case of this company it’s important also the beautiful
setting of Subasio Mountain Park
Do you think there is something unique about your business? In Umbria region Agrinursery “Terra
del Subasio” is the only agri-nursery open. In Italy there are other companies in Piemonte region
and in Emilia-Romagna region.
7.
8.
9. What do you think are the biggest opportunities for your business?
Agri-nursery offers its services during all day, in order to help families where parents work all day.
Moreover agri-nursery offers open-air activities (animals care, vegetable garden works, bread
cooking, etc).
It’s very important to be a service for families as an alternative to traditional nursery.
10. What do you think are the greatest threats to future success?
At now in Umbria Region there isn’t a regional law which regulates agri-nursery management.
11. Did the business have state help to start? No
12. If yes: how easy was it to get? Did getting it restrict how the business operates? Na.
13. Did you find getting help or support easy? Na.
14. Did things take a long time, was the paperwork easy? Na.
15. What help would improve your business now?
The company toghether with trade union are trying to propose to Umbria Region to enact a regional
law in order to give a regulamentation to agri-nursery and also to give public funding to companies.
16. Do you have an environmental management? The agri-nursery don’t have, but the next farm is
planning to realize photovoltaic boards on the roofs.
17. How many customers/visitors do you have? Agri-nursery has got 10 children every day from
septemebr until june.
18. What kind of customers do you have? Local families children
19. What is your turnover? Less than 50 000 euro.
20. the address of an internet site N.a.
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1.6. STATISTICAL OVERVIEW OF PERUGIA PROVINCE
Table no 1. Perugia Province statistical data.
Perugia province
2000
Employed in agriculture/total employment
2005
4,6%
4,26%
Employed in manufacturing/total employment
31,5%
30,2%
Employed in services/total employment
63,8%
65,6%
2002
-0,4%
Perugia province
GDP
2005
0,3%
2005
6,7%
Perugia province
Unemployment rate
Table no2. Italy statistical data.
Italy
2009
-6,4%
2009
6,5%
2005
2005
Employed in agriculture/total employment
4,54%
4,17%
Employed in manufacturing/total employment
29,1%
28,8%
Employed in services/total employment
66,4%
67,0%
2002
0,5%
Italy
GDP
Italy
Unemployment rate
Table no3. Business operating.
Agriculture
and
Mining
Manufacturing
fisheries
Businesses
operating in Italy
%
Businesses
operating in
Perugia Province
%
2005
0,7%
2005
7,7%
Building
2009
-5,0%
2009
7,8%
Trade
Hotels &
Restaurants
Services
Total
882 578
3 937
631 866
806 120
1 441 834
283 658
1 233 538
5 283 531
17%
0,1%
12%
15%
27%
5%
23%
100%
14 763
68
7 635
9 839
15 139
3 310
13 106
63 860
23%
0,1%
12%
15%
24%
5%
21%
100%
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Description
Perugia province’s economy is based on: agriculture, manufacturing, services, trade and tourism, in particular,
by comparison with national situation, Perugia Province has got more employed in agricultural sector and in
manfacturing sector (especially in handcraft sector).
By analyzing above-mentioned tables it’s clear: in Perugia Province (and in Umbria region in general) there are
EU quality food stuffs production, such as: wine production (13 wines certificated according to the Regulation
(EC) N. 1493/99); Protected Designation of Origin (PDO) products (olive oil: “Olio extravergine di Oliva Umbria”
and spelt: “Farro di Monteleone”); Protected Geographical Indication (PGI) products (ham: “Prosciutto di
Norcia”, beef: “Vitellone Bianco Appennino Centrale”, lentils: “Lenticchia di Castelluccio di Norcia”).
And in manufacturing area, the most popular sectors are: textile-leather-goods-clothing sector (1,5 thousand
businesses); metallurgical sector (1,1 thousand businesses); wood and paper manufacturing (1,1 thousand
businesses); foodstuffs sector (0,9 thousand businesses) (see table 3).
As in all italian aeras, Perugia Province operating businesses are mainly SMEs (small and medium enterprises),
94,3% (of all operating firms) have less than 10 employees (the trend is corresponding to European
percentages), and they employ 69% of total labour.
In Perugia Province SMEs development in natural areas has got opportunities because:
richness of natural heritage;
strong presence of Natura 2000 areas (78 areas of which 75 SIC sites of Community interest and 3
SPAs – Special Protection Areas);
good presence of handicraft entrepreneurs with a high level of quality production (also in natural
areas).
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2. ACTIVITIES TO PROMOTE SMES IN PERUGIA PROVINCE
2.1 RURAL DEVELOPMENT PROGRAMME 2007-2013 FOR UMBRIA
1. short description of
support scheme
2. Level (local,
regional, national
3. Managing
institution & internet
site
4. Objective
5. Target
6. Examples
7. Additional
information
Policy Programme is the local transferring document about Council Regulation
(EC) No. 1698/2005. Under this Regulation, rural development policy for 2007
to 2013 is focused on three themes (known as "thematic axes"). These are:
- improving the competitiveness of the agricultural and forestry sector;
- improving the environment and the countryside;
- improving the quality of life in rural areas and encouraging diversification
of the rural economy.
Regional
Region of Umbria
http://psr.regione.umbria.it/canale.asp?id=590
The Programme aims to help socio-ecnomical development in rural areas of
Umbria region.
Local authorities, private companies, public-private consortium
This Programme gives funding to write strategic management plans for
Natura 2000 sites in Umbria.
This programme gives funding to help agricultural entrepreneurs in investing
in multifunctionality: many farmers started to transform their farm in a agrotourism to give to sleep and to eat to tourists.
-
2.2. EUROPEAN REGIONAL DEVELOPMENT FUND 2007-2013 FOR UMBRIA
1. short description
of support scheme
2. Level (local,
regional, national
3. Managing
The ERDF aims to strengthen economic and social cohesion in the European
Union by correcting imbalances between its regions. In short, the ERDF funds:
-
direct aid to investments in companies (in particular SMEs) to
create sustainable jobs;
-
infrastructures linked notably to research and innovation,
telecommunications, environment, energy and transport;
-
financial instruments (capital risk funds, local development funds,
etc.) to support regional and local development and to foster
cooperation between towns and regions;
-
technical assistance measures.
Regional
Region of Umbria
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institution &
internet site
4. Objective
5. Target
6. Examples
7. Additional
information
http://www.regione.umbria.it/docup/html/fesr.htm
To create innovation for Smes (private companies in general) and to improve
cultural and environmental local resources.
Local authorities, SMEs, public-private consortium
In Umbria thanks to ERDF Smes invested in energy efficency or in renewable
energies.
-
2.3. Regional law n. 18/2006 to improve touristic entreperneurship
1. short
description of
support scheme
2. Level (local,
regional, national
3. Managing
institution &
internet site
It’s a regional law which favour private who wants to launch or to shake up a tourist
entrerprise.
4. Objective
5. Target
6. Examples
7. Additional
information
To help private companies investing for new tourist structures.
Private companies
-
Local
Perugia Province
http://www.provincia.perugia.it/guidetematiche/sviluppoeconomicoformazionelavoro
/finanziamenti/impreseturistichel
2.4. Regional law n. 28/1997 about agri-tourism activity management and classification
Legge regionale 14 ago sto 1997, n. 28 - Disciplina delle attività agrituristiche”
At the end of 1990’s european agricultural entrepreneurs started to think to a
support scheme
new role for agriculture, a multifunctional role: farmers become the economic
heartbeat of rural areas, also by realizing agritourisms.
The regional law give a precise classification and regulamentation to all
characteristics of an agri-tourism: higienical qualifications, need to be
connected to agricutural activities, etc.
2. Level (local,
Regional law
regional, national
3. Managing
site
4. Objective
5. Target
Umbria region
http://www.regione.umbria.it
To give a definition, a classification and a regulamentation to agri-tourism
activity.
Agricultural entrepreneurs
16
6. Examples
7. Additional
information
In Umbria there are an official list of agritourisms registered according to this law: at
today they are 1932 (December 2007).
na
2.5. TAC2” (TOURISM, ENVIRONMENT AN CULTURE, SECOND EDITION)
support scheme
2. Level (local,
regional, national
3. Managing
site
4. Objective
5. Target
6. Examples
7. Additional
information
Umbria Region published a funding scheme (throug an announcement in march
2010) about the possibility to give public funding to promote:
- training for tourism operator
- new tourism routes creation (religious, natural, sporty)
- commercial services
Regional law (with national funding)
Umbria region
http://www.regione.umbria.it
To create new tourism services according to peculiarities of the territory.
SMEs (single or also consortium of Smes)
na
na
17
3. SOLUTIONS OBSERVED DURING THE STUDY VISISTS IN 2010
3.1 SOLUTIONS FROM AUVERGNE (FRANCE)
In Study Visit in Auvergne, Perugia Province observed especially:
an evident importance given to the educational contents of Vulcania business activity;
a very good collaboration between private and public sector (Vulcania);
significant quantity of public funding invested to create profitable solutions (Vulcania, tourist path
along the Jordanne river).
Conducted interviews show different situation in Perugia province. For example Activo Park reported that an
important funding scheme “TAC2” (Tourism, Environment an Culture, second edition) don’t let amusement
parks (like Activo Park) to take part as funding beneficiary.
(up to 3000 characters)
3.2. SOLUTIONS FROM OURENSE PROVINCE (SPAIN) AND ALTO TAMEGA REGION
(PORTUGAL )
In Study Visit in Ourense and Alto Tamega, Perugia Province observed especially:
a very good collaboration between private and public sector (in particular in Paradores case);
a strong trend to collaborate with foreigner countries (in particular east-Europe);
a best practice about the possbility to connect a local resource to tertiary sector development (Villar
de Barrio train station: religious tourism connected to Santiago’s pilgrimage).
Referring to conducted interviews it’s clear that for Perugia province Smes located in protected natural areas
there is a big difficulty to interact with public entities in order to open a debate on “how to use and to make
profitable a natural resource in a natural protected areas?”
By analizing Perugia province support schemes/programmes for SMEs it’s clear that there isn’t any legislation
to improve sector to restructure a public building (with an high architectonic value) to make it profitable for
tourism service.
18
4. SUMMARY
Are the companies operating in natural areas in your region (the investigated area) common practice or are
they rather rare examples?
First of all it’s necessary to make a difference about natural areas in Perugia Province (and in general in Italy).
In Perugia province you have:
protected natural areas (see Analysis n.1): according to precise national and regional laws (in these
areas there can be also Sci and Spa areas);
not-protected natural areas, where there are following peculiarituies: few inhabitants, a high rurality
percentage, and also important environmental and nauralistic heritage (often they are between two
protected areas, because discontinuity of Sci areas for example !).
In Perugia province there are many operating companies in not-protected natural areas, and not so many
operating companies in protected areas, also because the Protected area Mangement Plan has got very
restrictive rules.
What are the dominant economic activities (economy sectors) of businesses operating in natural areas in your
region (investigated area)?
Operating companies in natural areas belong to:
tourism sector,
manufacturing sector (an important percentage belonging to handicraft sector).
Are the regional policies encouraging businesses to operate in areas of high natural value? Are these policies
effective/practical or do they exist only “on paper”?
About protected natural area. The general rule is that any plan or project not directly connected with or
necessary to the management of the natural area site but likely to have a significant effect thereon, either
individually or in combination with other plans or projects, shall be subject to appropriate assessment of its
implications for the site in view of the site's conservation objectives.
For example in Perugia province there was a strong debate about the possibility to let building wind-power
systems in Regional Park sites, these debate involved many social, political and economical stakeholders, such
as Umbria region, Perugia province, Park Agencies, environmentalist associations, citizens. The central question
was: is correct or not to use and to exploit a natural resource even if it’s inside a protected area? Is it correct to
encourage businesses to operate in areas of high natural value? The final decision is yet to come.
About not- protected natural area. In Perugia Province Smes have got the possiblity to operate and to develop
in natural areas, as this document presents at paragraph n. 2.
For agricultural entrepreneur it’s possible to access to Rural Development Programme, in order to reorganize
its farm, to improve its foodstuffs quality, to diversify its incomes by introducing agritourism activity, etc.
For manufacturing entrepreneur it’s possible to access to European Regional Development Fund to improve its
energy efficency.
What changes are expected to be introduced in the policies?
It should be necessary to start a local debate in order to decide how to exploit a natural resource/area without
losing or damaging natural heritage. This debate should involve: Umbria Region, Perugia Province, agricultural
trade unions, tourism trade unions and citizens .
19

(PP05) Perugia Province (Italy)

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