FloridaMoves.com

The Coldwell Banker
®
eMarketing Advantage
FloridaMoves.com
The Real Estate Reality: Your Buyer is Online
Today, only 1% of home buyers find their home through
newspaper advertisements*.
Use of Media During Home Search Process1
100
84% 87
%
80
71%
%
74% 77
80%
90% 89% 88% 90%
92%
Since 92% of home shoppers use the
Internet as part of their home search*, a
comprehensive online marketing program is
essential to generating the greatest possible
demand for your home.
60
%
53% 50% 55 50%
43%
40
37
%
41% 41%
47%
40%
20
0
36%
30% 27%
Look Who’s Moving Online...
Your Home Buyer!
23%
1999 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Internet
Newspaper
Consumers Start Their Online Search with
Search Engines.
Coldwell Banker’s® 63,000 paid search terms drive home buyers to our
property listings on FloridaMoves.com through several of the Internet’s
most powerful search engines, including Google™ and Yahoo!®.
*2013 National Association of Realtors® Profile of Home Buyers and Sellers.
2
Location. Location. Location.
Your property will be exposed to more than 16 million buyers on over 725 websites every day, including:
FloridaMoves.com
With more than 7.1 million visitors from 215 countries* in 2013,
FloridaMoves.com is the region’s premier real estate website
displaying over 163,000 properties for sale. FloridaMoves.com
helps ensure your home captures the interest of buyers with faster
search results and at-a-glance property details. Interactive maps
help to find nearby schools, restaurants and more. The website
is also optimized for mobile devices so consumers can perform
property and agent searches with a smartphone.
Special Features
❙ HomeBase inBox provides automatic email notification. When a buyer’s search criteria matches your property description, they are notified of your listing, your next open house and any price changes.
❙ Upgraded search functions increase consumer interactivity, speed and usability. These include multiple ways to search, from recently reduced listings to new and luxury properties.
❙ Advanced mapping, intuitive search features, map open house directions and more
❙ Sales associate email and text messaging functionality enables potential home buyers to connect
quickly and easily with your associate, the one person who knows the most about your home and its
unique characteristics.
❙ Favorite listings can be shared with others through Twitter, Facebook, Google+ and Pinterest, using icons at the top of each detail page. This provides a link to the enhanced listing page to everyone in the sender’s social sphere.
*Google Analytics, January 2014.
3
Location. Location. Location.
Major Partner Websites
coldwellbanker.com
This national Coldwell Banker ® website attracts 2.83 million monthly visitors1 – the
most online visits of all national real estate brands in 20132 – and was the first to offer
iPhone®, iPad® and Android apps.
CNNMoney.com
All properties are displayed in the real estate section of CNNMoney.com, which
reaches savvy visitors of CNN, Fortune and Money magazines online.
FrontDoor.com™
Coldwell Banker properties are featured on HGTV’s real estate website, which
receives 4.1 million monthly visitors3 and is part of the powerful Zillow® network.
HomeFinder.com
The HomeFinder.com network exposes Coldwell Banker properties to 1.3 million
monthly visitors3 through the real estate section of newspaper websites.
Homes.com®
Each month, more than 10.6 million consumers3 visit Homes.com® to search for real
estate by location or property features.
hotpads.com™
Powered by Zillow®, this search engine allows users to search for rental properties
and homes for sale on an interactive map.
NYTimes.com
As a partner with NYTimes.com, the #1 newspaper website in the world, all Coldwell
Banker properties are displayed in the real estate section.
MSN® Real Estate
Offering real estate listings, news and advice, this popular site receives 38.1 million
monthly visitors3.
RealEstate.AOL.com
Your property will benefit from featured placement on this site, which receives more
than 3.7 million monthly visitors3.
realtor.com®
All Coldwell Banker properties are showcase enhanced on this National Association
of Realtors® website, which receives more than 41.5 million visits per month3.
Trulia.com
Your property listing will be featured on Trulia.com and exposed to 42.7 million
monthly visitors3.
Yahoo!® Homes
Coldwell Banker properties are featured on Yahoo!® Homes, reaching 31.4 million
monthly visitors3.
Zillow.com®
Your property will benefit from featured property placement on Zillow.com®, which is
one of the most popular real estate websites and averages 92.6 million monthly visits3.
1. Google Analytics, January 2014. 2.Nielsen NetRatings, Jan.-Dec. 2013. 3.comScore, 2013.
4
Location. Location. Location.
Luxury Real Estate Websites
coldwellbankerpreviews.com
This award-winning site features an exceptional home inventory that attracts affluent
buyers worldwide. In fact, 27% of the traffic that coldwellbankerpreviews.com receives
is from international visitors*. With added features that include a currency convertor,
language translator and property and agent videos, it’s easier than ever for visitors
around the globe to search for luxury homes.
cbpluxury.com
This multilingual micro-website promotes Previews® luxury properties to buyers in
Brazil, China, Russia and United Arab Emirates in their native languages, driving traffic
to listings on coldwellbankerpreviews.com.
JamesEdition.com
All Previews® properties are featured on JamesEdition.com, which receives more than
660,000 monthly visitors* and boasts an impressive circle of luxury brands sharing
their products and services with ultra-affluent consumers in more than 200 countries.
LuxuryRealEstate.com
All listings of $500,000 and up reach affluent visitors worldwide on this invitationonly site, associated with Who’s Who in Luxury Real Estate and Luxury Real Estate
magazine.
RobbReport.com
All $1 million-plus Previews properties are featured in the Robb Report’s family of
websites, including RobbReport.com and RobbReportCollection.com. The
Robb Report audience includes nearly 100,000 unique visitors each month with
an average household income of $1.6 million.
UniqueHomes.com
All $1 million-plus Previews properties are displayed on this website for the premier
real estate magazine Unique Homes, which targets affluent consumers in more than
80 countries.
WSJ.com
All listings over $500,000 are delivered to WSJ.com, the Web’s leading provider of
business and financial news.
Ask your sales associate for a complete list of more than 725 websites and additional luxury sites where your
property will appear.
*Google Analytics, Jan - Dec. 2013.
5
Expanding the Buyer Universe
Proxio on FloridaMoves.com
Thousands of buyers locally, nationally and internationally choose FloridaMoves.com for their home search.
On FloridaMoves.com, your property will be displayed to international buyers in their native language. Expert
translations allow more than 7.1 million annual visitors from 215 countries worldwide1, to view your home
details in their choice of 19 languages, including:
Arabic
Chinese
Czech
Dutch
French
German
Hebrew
Hindi
Korean
Portuguese
Russian
Spanish
Turkish
Vietnamese
International Websites
ListGlobally.com
ListGlobally syndicates all Previews® properties to 100 leading real estate portals
worldwide – including high-profile websites in North and South America, Asia, Europe,
the Middle East and South Africa – reaching a potential audience of 140 million viewers.
cn.wsj.com (China) and PropGOLuxury.com
Since 12% of international buyers purchasing U.S. homes are from China2, Coldwell
Banker’s $1 million-plus Previews listings are now featured on the Chinese edition of
The Wall Street Journal and its host, PropGOLuxury.com.
Hamptons-International.com
All Coldwell Banker Residential Real Estate properties are displayed on this website
of leading U.K. real estate company Hamptons International.
PrimeLocation.com
This leading high-end U.K. real estate website displays more than 650,000 U.K.
properties and nearly 60,000 international homes for purchase or rent. All Previews
properties priced at $1 million or more are displayed on PrimeLocation.com.
WorldProperties.com
Translated into 19 languages and 55 currencies, Coldwell Banker Residential Real
Estate properties are displayed on worldproperties.com, our Proxio global real estate
network partner.
Zoopla.co.uk
$1 million-plus Previews properties are presented on Zoopla.co.uk, the U.K.'s most
comprehensive property website.
1. Google Analytics, January 2014.
2. 2013 National Association of Realtors® Profile of International Home Buying Activity.
6
The Industry’s Most Powerful Partnership
Using the industry’s most powerful online branding program, Coldwell Banker ® positions your home for sale
on the top real estate websites and ensures the property is seen by buyers worldwide.
❙ Featured positioning in property searches on leading real estate websites, including Trulia, Zillow®,
Yahoo!® Homes, AOL and FrontDoor.comTM
❙ Showcase listings on realtor.com® and MSN® Real Estate
❙ Your home, with a detailed description and multiple photos, will be seen more often than it would without this enhancement
❙ More views can increase buyer inquiries
❙ Leads are routed directly to your sales associate’s cell phone for response
Our parent company, NRT, is the only national real estate brokerage with the strength to offer this exclusive
online marketing strategy through Coldwell Banker Residential Real Estate.
7
An Innovation Leader
Coldwell Banker ® continuously innovates, staying on the cutting edge of the real estate industry. We do
everything possible to showcase your property most effectively.
Smartphone and iPhone® Search Optimization
Coldwell Banker was the first national real estate brand to:
❙ Customize its mobile site for smartphones, using a multi-screen approach that allows a new generation of buyers to search for home values.
❙ Launch an iPhone® and Android app showcasing millions of international
listings and properties in thousands of markets worldwide.
iPad® App
The Coldwell Banker iPad app pulls property and agent videos into
a real estate search for cities and countries around the globe. It also
features a neighborhood ratings system powered by Yelp! — the
premier city guide for area hotspots with input from users like you.
Video Home Showcasing on Demand
Coldwell Banker On Location® was the first dedicated video real
estate channel on YouTube™
❙ Allows buyers to search for videos by map
❙ Includes a neighborhood ratings system powered by Yelp!
These facts prove Coldwell Banker's dedication to bringing customers the tools and services they need. It’s
a key part of this strategy to reach the most buyers for your property.
8
Redefining Customer Service
HomeBase inTouch
Using HomeBase inTouch, a proprietary rapid-response technology, your sales associate will ensure that
every potential online home buyer lead for your property receives a fast, professional response. Inquiries from
all of our partner websites will go directly to your sales associate’s cell phone within seconds.
Interested home buyer
submits an inquiry about
your property, which is
entered into the HomeBase
inTouch system
HomeBase inTouch
program immediately
initiates a call to your sales
associate’s cell phone
Your sales associate is
contacted within seconds
and can provide a quick,
knowledgeable response
HomeBase inSight
The HomeBase inSight system provides you with the number of views
your property receives on FloridaMoves.com, coldwellbanker.com,
realtor.com® and many online partners.
9
Enjoy the eMarketing Advantage
Selling in ways the others can’t.
As part of the largest full-service residential real estate company in the U.S., Coldwell Banker Residential Real
Estate has the technology and resources to do it all. Your sales associate will promote your property to buyers
everywhere, include the information consumers want and respond instantly to inquiries. Remember, no
marketing plan is complete without the Coldwell Banker Residential Real Estate eMarketing Advantage.
FloridaMoves.com
Real estate agents affiliated with Coldwell Banker Residential Real Estate/Brokerage are independent contractor sales associates and are not employees of the company.
©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity
Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International and the Previews logo are registered and
unregistered service marks owned by Coldwell Banker Real Estate LLC. 5046C_FL 7/14