Davis Premier Group Home Marketing System

Lets Discuss Your Needs
1. You NEED to sell your Home!
2. You NEED the Best Price in Today's
Market!
3. You NEED it to be Hassle Free!
4. You NEED it done by a specific time!
5. You NEED Professional Marketing!
6. You NEED Qualified Buyers!
7. You NEED to be informed!
We Guarantee our
Coldwell Banker® Seller Services
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Coldwell Banker was the first national
brand to guarantee its services
This Guarantee outlines the full scope of
services I will perform as your exclusive
agent
List your home with the confidence a
Guarantee provides
If your not happy at anytime “FIRE ME”
The Critical Role of the REALTOR®
DID YOU KNOW?
There are over 180 steps involved in
a successful Real Estate
Transaction, and each step could
cost you money!
PRE LISTING ACTIVITIES 20 STEPS
LISTING STEPS 13 STEPS
POST LISTING STEPS 44 STEPS
MLS PROCESS 6 STEPS
MARKETING 25 STEPS
THE OFFER AND CONTRACT PERIOD 31
STEPS
CLOSING LOAN PROCESS 4 STEPS
CLOSING HOME INSPECTION 6 STEPS
CLOSING THE APPRAISAL 5 STEPS
CLOSING PREP AND DUTIES 23 STEPS
FOLLOW UP AFTER CLOSING 3 STEPS
Lets Briefly Talk About
The Davis Premier Group at
Coldwell Banker Don Nace, INC.
• The Advisor.
• Real Estate expertise.
• Advise you on all
transactions.
• The Negotiator.
• Make sure all offers are
beneficial to you.
• Defend against lowball
offers.
•The Communicator.
• Follow up with every
inquiry about your home.
• Weekly Updates
Coldwell Banker Don Nace, has
been serving the Hattiesburg
area for over 43 years. We
embrace the team concept. We
have an in house.
Communication Director
Bookkeeper
Relocation Specialist.
Sales Manager
How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
MARKETING
HAS
ONE PURPOSE.
TO INCREASE AWARENESS AMONG POTENTIAL BUYERS AND THEIR AGENTS.
GET THEM TO THE DOOR FOR SHOWINGS!
ONCE THEY ARE AT THE DOOR THEN YOUR HOME MUST WIN 1 OF THESE 2 BATTLES
Features(Beauty Pageant) -VS- Price(Price War).
Win Both and You Hit the Real Estate JACKPOT!
SOLD!
How Buyers Evaluate Homes.
1st Thought
Location! Location! Location!
You have no control on location!
2nd
Thought
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Setting the Right Price
If The Asking Price Is:
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
The Property Appeals To:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
“Pricing Your Home For A Successful Sale”
Factors that Influence Market Value
•Supply & Demand
•Economic Conditions
•Asking & Selling Prices of Competing Homes
•Your Home’s Condition
•Buyers' Perception of Your Home
Factors with Little or No Influence on Market Value
•The Price the Seller Paid for the House
•The Seller’s Expected Net Proceeds
•The Amount Spent on Improvements
Pricing your home accurately is the most effective way
to ensure a successful sale.
No amount of Marketing Can Sell an overpriced home.
Many sellers are tempted to list with the agent who will quote the
highest price.
“BUYING THE LISTING”
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“Buying the Listing”
• Agent Lists home at any price, no matter how unrealistic with the mind
frame of getting you to drop the price later.
• You lose time (Motivated buyers see you home as overpriced and move on.
• You lose money (Starting too high normally means you will have to drop
well below market to brings back buyers you have scared off.
AGENT-DOES NOT SET PRICE
SELLER-DOES NOT SET THE PRICE
THE MARKET- WILL SET THE
PRICE!
3rd Thought Condition
“Preparing You Home For a Successful Sale”
#1 Deal Killer is when you under contract, and an
inspector comes in and finds $1000 problem and
buyer wants a $10000 Price reduction .
Why not discover and fix problems in the
marketing process. Then we are in control not the
buyer and their agent.
We want buyers to focus on envisioning
themselves living in their new home, Not
making repairs for the first month.
Also your house will stand out as the better value
in this price range because you are offering a
piece of mind.
Home Enhancement
Custom plan to enhance your property’s appearance, including:
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Identify problem areas
 Smaller rooms
 Room with unattractive view
Share tactics to address
 Furniture placement
 Rug removal
 Paint colors
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Recommend specialists
 Handyman
 Paint contractor
 Cleaning service
 Yard service
 Pool cleaning and deck refresh
 Home staging designers
Home Staging
Home Staging is not decorating. Decorating appeals to the person living in
the house; Staging is positioning the home to appeal to the Psychological
needs of buyers. It helps them to imagine themselves living in the home.
Coming home after a hard day of work and crashing on the couch.
Going out in the yard and playing with kids.
Sunday dinner in the dining room
Breakfast reading the newspaper.
Most agents Overlook the presentation of your home and push for price
reductions, the problems, whether perceived or real, still exist.
Benefits Of Home Staging
90% of buyers start search online.
Staging Helps You Make A Strong 1st
Impression
Most buyers form an opinion
within 7-10 sec of getting in your
home.
Staging allows buyers to see the
improvements you have made in
their new home.
Lets Talk Marketing
*Its Priced Right *Its looks great inside
*Lets show it off
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15 Step Marketing Plan
“OK” agents list Homes “Great” agents market Homes
1.
Staging and Pricing Strategies
10. Print: Homes and land. Direct Mail.
2.
High quality photo
11. Neighbor and Broker Open house.
3.
High quality video.
4.
Signage, Ryder Signs, Directional. QR
codes & Text code on signage.
12. Track all showings and make sure
agents give feedback.
5.
In home Flyers
6.
Direct Mail campaign
7.
MLS Marketing. Email blast to 300
realtors. Weekly marketing to those
realtors.
8.
Internet advertising ( Zillow, Trulia, &
Realtor.com Premium Accounts)
9.
Coldwell Banker Home Buyer Ready
Program
13. Weekly marketing updates and plan
adjustments.
14. Radio & T.V
15. Property Caravans
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©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned
and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer
disclosure laws or regulations.