Coldwell Banker - CB Colorado Intranet Site

Coldwell Banker
#1 IN AMERICA AND COLORADO
Marketing Proposal
Presented To
For The Property Located At
Prepared By
Presented On
COLORADO
Coldwell Banker’s
Commitment…
In Colorado, Coldwell Banker is dedicated to
creating exceptional real estate experiences
for customers and communities through
the passionate delivery of truly
remarkable service.
Coldwell Banker pledges to promote a fun,
fulfilling and respectful environment, one that
is open to change and innovation, providing
personal growth opportunities for all.
Coldwell Banker pledges to deliver
truly remarkable service.
Coldwell Banker
#1 In America Right Here in Colorado
Dollar Volume in Billions
$172B
$138.9B
$81.5B
$76.2B*
$54B
$23.9B
$7B
Realty
Century 21 Berkshire
Executives
Hathaway
Keller
Williams
Coldwell
Banker
RE/MAX
Sotheby’s
$13.4B
$12.5B
ERA
Better
Homes &
Gardens
*Berkshire Hathaway includes dollar volume from Prudential Real Estate
Source: 2015 REAL Trends 500 Report
COLORADO
Your Partner to the World
YOUR BUYER COULD BE ANYWHERE. THAT’S WHY COLDWELL BANKER IS EVERYWHERE.
With more than 84,790 Independent Sales Associates in over 2,960 offices throughout the
United States and 47 countries around the world, your local Coldwell Banker Independent Sales
Associate is backed by a vast, worldwide network and has the resources to reach home buyers
around the world. This helps increase your chances for a timely sale.
47
Countries & Territories
2,960+
Offices Worldwide
84,790+
Sales Associates
Source: 2015 Coldwell Banker Quotables Statistics (as of 12/31/2015)
COLORADO
Local Leadership | Local Success
LOCAL
•Number of locations – 16 (from Fort Collins to Pueblo)
•Number of Independent Agents – More than 1,100
•Homes sold in 2015 – Over 10,000
•Dollar sales volume in 2015 – $3.9 billion
•Number of relocation closings last year – 1,699
NATIONAL
•Number of offices1 – 2,966 in 47 countries
•Number of Independent Agents – 84,793
•Average Sales Price in the United States2 – $308,398 (15.8% higher than NAR® 2015 average)
•Million dollar homes sold nationwide last year – 25,171
•Sales volume last year – $225.2 billion
•Number of transactions – 730,128
1 Source: 2015 Coldwell Banker Quotables Statistics (as of 12/31/2015)
2 National Association of REALTORS® 2015 Average: $266,400
COLORADO
Welcome to Coldwell Banker
Residential Brokerage
NUMBER ONE IN COLORADO
One out of every
nine homes sold in
the United States
involves a Coldwell
Banker Independent
Sales Associate
As the top real estate company in Colorado and throughout the United States, Coldwell Banker
Residential Brokerage and Coldwell Banker Devonshire represents thousands of buyers and
sellers throughout the state and across the nation, every day.
Coldwell Banker’s powerful connections, together with its unmatched marketing resources, make
it easy to see why no other company is better equipped to give your home the most competitive
possible exposure and deliver more potential buyers to your front door. Coldwell Banker looks
forward to proving its reputation with you.
Coldwell Banker has 16 convenient locations servicing the front range of Colorado.
Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not
employees of Coldwell Banker Real Estate LLC.
COLORADO
Coldwell Banker Cares | Colorado Shares
As the leading real estate company in Colorado, it is Coldwell Banker’s pleasure and commitment to give back
to its local communities. Each year Coldwell Banker donates tens-of-thousands of dollars and truckloads of
food, clothing and school supplies. In addition, Coldwell Banker volunteers its time and resources to help the
less fortunate in the community. Coldwell Banker’s commitment to touch as many lives as possible and help
make a difference in its own neighborhoods along the Front Range is all part of its ongoing dedication and
testament that Coldwell Banker Colorado Cares!
Coldwell Banker proudly supports:
COLORADO
Relocation and Referral Services
COLDWELL BANKER BRINGS MORE BUYERS TO YOUR DOORSTEP
The Coldwell Banker Residential Brokerage Relocation Department helps to bring more buyers to your home
than any other brokerage.
Coldwell Banker does this through:
• More than 84,790 Independent Sales Associates and 2,960+ offices in 47 countries worldwide
• Cartus Relocation, the #1 relocation company worldwide for which Coldwell Banker Residential Brokerage
is a principal broker. The company:
• Includes 800 firms with nearly 2,900 offices and 106,000 affiliated Sales Associates
• Represents 67% of the national relocation business and services nearly 200 of the Fortune 500
companies
• Helps America’s top corporations and the U.S. Government seamlessly move their employees
• Managed over 165,000 employee relocations in 2013 from companies of all sizes and closed nearly
90,000 home sales worth more than $24.8 billion; collectively has delivered services to nearly 3.5
million relocating individuals and families
• Sirva and Altair, for which Coldwell Banker is a preferred partner
• Well-qualified relocation buyers with relocation benefits that are pre-approved and ready to buy now
The Coldwell Banker Residential
Brokerage Relocation Department
represents more than 5,000 relocating
buyers and sellers every year.
Wherever your buyer may be, Coldwell
Banker is there.
COLORADO
Marketing Strategy
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
Property Marketing: A 360° Approach
BRINGING MORE BUYERS TO YOUR HOME
Coldwell Banker has a well-rounded marketing strategy to help ensure that your home is truly being seen by
the largest numbers of potential buyers.
Coldwell Banker’s marketing strategy includes:
INTERNET
ADVERTISING
MLS
MULTIPLE LISTING SERVICE
POSTCARDS
& FLYERS
MEDIA RELATIONS
YARD SIGN
360°
PRINT
ADVERTISING
EXPOSURE
RELOCATION/REFERRAL
NETWORK
EMAIL
SOCIAL MEDIA
VIDEO
COLORADO
Property Marketing That’s Proven
I am proud to deliver exceptional marketing programs that produce results. Each step of my marketing
plan is designed to help your home sell fast and for the desired price. I ensure that from concept to
completion, your home is uniquely cared for by me and my expert marketing team.
My Marketing Commitment To You:
Professional Photography
Up to 35-HDR professional
photos with amplified
exposure rates perfected
for print, online and video to
make your property look its
very best
E-Newsletter
Listing announcement
in Coldwell Banker’s
e-newsletter that is
sent to over 8,000
co-op brokers
Professional
TV Spot
Professionally produced
video spot featured on
the Colorado Homes TV
show and streamed on
YouTube
Custom Website
Professionally designed
property website that is
viewable on all devices
and easily shared via
social media
an art-filleD
mountain cabin
are you working
out too much?
the curious case of the
air force’s missing bombs
by lindsey b. koehler
page 5 4
colorado springs’
identity crisis
by robert sanchez
the renovation issue
DESIGN FOR
YOUR DECADE
HOW GREAT
DESIGN
CAN MATCH
YOUR
LIFESTYLE
Create Your
Dream Home!
tips FOR
getting
yOuR
RemOdel
Right
9
green tech
How To
Update Your
Space &
Save Cash
page 38
DENVER
the newcomer’s
newcomer’s GUIDe
GUIDe
BEAUTIFUL
BATHROOMS
to
CAROLYNE
Everything You Need To Know About Living
In—And Exploring—The Mile High City!
Property
Brochures
Beautiful,
professionally
printed, glossy,
property brochures
to showcase your
home
Magazine
Advertising
Elegant property
advertisement in one
of Colorado’s premier
lifestyle publications
ColoradoHomesMag.com
MAY 2016
A WiesnerMedia Publication
kitchens
a Dazzling
before & after
page 52
decorating
secrets to hiring the
perfect Designer
page 24
color
gorgeous Wall &
trim paint pairings
page 22
Just Listed E-Flyer
“Just Listed” announcement e-blast sent
to thousands of potential buyers and coop brokers throughout the area
Presented By
Coldwell Banker
303.555.1212
Mobile Brochure
Exclusive yard sign panel
with CB Mobile Brochure
technology delivered to
consumer mobile phones.
Give it a try. Text 73940
to 35620
COLORADO
Property Marketing That Works!
My Marketing Commitment To You (continued):
Neighborhood Annoucement
Stunning property announcements direct mailed
to your neighborhood
Virtual Tour
Professionally produced virtual tour for the Multiple
Listing Service (MLS) network and syndicated websites
Melissa McConnell
303-123-4567
Who’s Responding to Your Online Inquiries?
Significant money is spent to block other agents from
capturing online inquiries specific to your home on the
most visited real estate sites in the world. No one knows
your home best, which is why it’s a top priority to ensure
the inquiries come straight to me, first.
Custom Marketing Overview
A detailed report outlining everything that has been
done to bring your home to market and maximize it for
a quick sale at the highest possible price
COLORADO
The Industry’s Most Powerful Web Exposure
MAXIMIZING THE ONLINE PRESENCE OF YOUR HOME
Coldwell Banker and its partner websites account for more than 83% of the online real estate
market share. With 92% of home buyers using the Internet as part of their home search1, working with
a real estate brokerage with a strong online presence is imperative. Coldwell Banker’s comprehensive
Internet strategy includes displaying clients’ homes with a detailed property description and multiple photos
on the leading real estate websites, including:
YOUR HOME
Through Web syndication, your property will be featured on hundreds of top
websites around the country.
1 2015 National Association of REALTORS® Profile of Home Buyers and Sellers
COLORADO
Your Home on America’s Top Websites
REAL ESTATE IS ALL ABOUT LOCATION, LOCATION, LOCATION
In addition to Coldwell Banker’s powerful network of hundreds of websites, your home will
enjoy positioning on eight of the most dominant real estate portals today, which account for
approximately 83% of the online real estate market share1, including:
Trulia.com
Hotpads.com
Zillow.com
Realtor.com
MSN.com
Yahoo.com
RealEstate.aol.com
Homes.com
Through Coldwell Banker’s exclusive partnership with these websites:
•Your home is showcased with my personal contact information
•Other Agents are blocked from responding to online inquiries about your home
•You get the satisfaction of knowing online leads are handled properly
Coldwell Banker Residential Brokerage is the only real estate brokerage to
offer this exclusive online marketing strategy, helping your home to be seen by
as many online home buyers as possible.
1 Based on a review of all Fab Plus website partner leads received 1/1/2014–12/31/2015
COLORADO
Coldwell Banker’s Exclusive Websites
ColoradoHomes.com
ColdwellBanker.com
ColdwellBankerPreviews.com
ColoradoHomes.com features all
homes for sale throughout Colorado and
the country, giving your home massive
exposure to buyers locally and across
the nation. Whether buyers are searching
from their mobile or tablet device, or
computer, they will enjoy all the site has
to offer—including homepage featured
properties and localized content.
With more than 40 million visitors
each year, this national website
connects buyers, sellers and
Independent Sales Associates
like never before, making the
home buying and selling process
human again.
ColdwellBankerPreviews.com
features more than 10,000 luxury
property listings—an exceptional
home inventory that attracts visitors
from over 200 countries led by
Canada, France, Brazil, Russia,
Spain and the United Kingdom.
COLORADO
Most Influential Real Estate Brand Online
TOTAL UNIQUE VISITS
COLDWELL BANKER – 86 MILLION
ZILLOW – 82 MILLION
TRULIA – 82 MILLION
CENTURY 21 – 81 MILLION
RE/MAX – 80 MILLION
CORCORAN GROUP REAL ESTATE – 77 MILLION
BETTER HOMES AND GARDENS REAL ESTATE – 69 MILLION
SOTHEBY’S INTERNATIONAL REALTY – 66 MILLION
KELLER WILLIAMS – 63 MILLION
ERA – 54 MILLION
BERKSHIRE HATHAWAY HOMESERVICES - 53 MILLION
CHRISTIE’S INTERNATIONAL REAL ESTATE – 52 MILLION
PRUDENTIAL REAL ESTATE - 44 MILLION
Through its highly trafficked websites, expansive social media channels and powerful video
marketing, Coldwell Banker is the most influential brand in real estate, helping provide
more exposure for your home to the world’s audience.
*According to Klout, January-December 2015.
COLORADO
Socially Connected
CONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker is one of the most followed real estate companies in social media and
for good reason—it has an impressive array of social media tools designed to engage,
entertain and connect with today’s home buyers and drive those leads directly back to its
websites, further exposing your property.
Colorado
Home & Style
the official blog of
Coldwell Banker Colorado
COLORADOHOMESTYLE.COM
Facebook
YouTube
Pinterest
Twitter
facebook.com/cbcolorado
youtube.com/cbrbcolorado
pinterest.com/cbcolorado
twitter.com/coldwellbankrco
COLORADO
Selling Your Home
The Selling Process
Start
You decide to sell
Do your research
Select a Coldwell
Banker Independent
Agent to represent
you
Exclusive
Listing Rewards
Marketing Plan
The Coldwell Banker
Independent Agent
educates you on the
selling process
Description
with photos
Yard
sign
Internet
websites
Discuss market
conditions
Brochures/
mailings
MLS
Coldwell Banker
Premium or Previews
International® Marketing
Expedite
marketing
Conduct showings &
provide feedback
Finish
Moving day
Attract qualified
buyers
Attend closing
Set up final
walk-through
Receive offers and
begin negotiations
Monitor final
loan approval
Schedule and attend
home inspection
Handle contract
administration
Recommend
attorney
(if needed)
COLORADO
Strategic Pricing for the Best Exposure
and Results
IF THE ASKING PRICE IS:
15% over market value
10% over market value
THE PROPERTY APPEALS TO:
20% of the buyers
30% of the buyers
5% over market value
Fair market value
50% of the buyers
95% of the buyers
If the asking price of a property increases beyond fair market
value, the market of potential buyers decrease dramatically.
COLORADO
Pricing Strategies
Pricing your home is a complex task that requires
the expertise of an experienced real estate
professional. Consider the following:
Your Coldwell Banker Independent Sales
Associate will advise you of the following factors
when assisting you in determining a listing price
for your home:
•If the listing price is set outside of the proper
parameters, potential buyers may be deterred
from considering your home
•Arriving at the optimal price requires evaluation
and understanding of current marketing
conditions, the marketable features of your
home and recent trends in the real estate
market
•The closer your home is priced to fair market
value when it first comes on the market, the
more likely it will sell quickly at the highest price
•The higher your home is priced above market
value, the fewer number of available buyers
•What have buyers recently paid for similar
properties?
•Will this price attract enough attention by
buyers to generate showings and acceptable
offers?
•What properties are competing for the attention
of buyers right now?
•What properties have not sold, indicating what
prices buyers are unwilling to pay under current
market conditions?
COLORADO
Setting the Stage for Your Home
Rachael Boling Photography
The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home
look its very best.
•Check the visibility of your house numbers; repaint or polish if necessary
•Create an inviting walkway by adding color with annuals to brighten your home and welcome buyers
•Open windows every day to let in fresh air and appeal to buyer’s sense of smell by creating an inviting
feeling by lighting candles or baking
•Sharpen the look of your rooms by paying attention to detail—polish knobs and handles and replace
lights in bathrooms and kitchen as necessary
•Create a focal point in your entryway by adding a picture, lamp or plant
•Remove furniture to make rooms appear larger and allow for a clear traffic pattern
•Unify the accent pieces and details in your home—replace old lampshades, bedspreads and bath
towels and coordinate matching area rugs, pillows and candles throughout all rooms
•Try to make a child’s room minimally personal and make sure it is safe
•Move your best pieces of furniture toward the front of each room and your least attractive pieces
toward the back
•Hang all pictures on the low side and hang mirrors across from windows that get a lot of light or have
a view
•Set your dining room table for a decorative appeal
•Place plants and fresh flowers in rooms to add vibrancy and freshness
COLORADO
Redefining Full Service
SETTING THE BAR. THEN RAISING IT.
As a full-service Independent Sales Associate, your Coldwell Banker Residential Brokerage professional
will handle the complexities of your transaction so you have peace of mind throughout the process.
Here is a look at the duties your Independent Sales Associate will perform on your behalf…
Expert Guidance
•Provide a marketing strategy, a competitive market
analysis and recommend an appropriate list price for
the sale of your property
•Market your property to buyers and other Agents
utilizing all possible, appropriate methods
•Make recommendations as to staging, potential
repairs and preparing your property, in order to make
your home more attractive to buyers
•Suggest quality professionals, including attorneys,
stagers, inspectors and service providers
•Guide you in making informed decisions leading to a
satisfactory sale
•Present and respond to all offers in a timely manner
•Negotiate the best price and terms possible, always keeping your specific needs in mind
Responsiveness
•Act in good faith at all times
•Listen to and consider your instructions
•Return all calls and emails promptly
Accounting
•Receive and monitor all earnest money
•Receive and deliver all documents in a timely manner
Loyalty
•Place your interests above all others
•Keep your personal information strictly confidential
Disclosure
•Ensure that all parties in the transaction are fully informed about any material facts that may affect
the transaction
COLORADO
The Real Estate Leader Since 1906
Coldwell Banker Offices
ASPEN
Coldwell Banker Mason Morse Real Estate
514 E. Hyman Avenue,
Aspen, CO 81611
970.925.7000
BASALT
Coldwell Banker Mason Morse Real Estate
727 E. Valley Road,
Basalt, CO 81621
970.927.3000
BOULDER
2700 Canyon Boulevard, Suite 200
Boulder, CO 80302
303.449.5000
BRECKENRIDGE
Coldwell Banker Mountain Properties
Box 1598, 137 South Main Street
Breckenridge, CO 80424
970.453.0401
CANON CITY
Coldwell Banker Fremont Realty, LLC
609 Royal Gorge Boulevard
Canon City, CO 81212
719.275.2305
CARBONDALE
Coldwell Banker Mason Morse Real Estate
0290 Highway 133,
Carbondale, CO 81623
970.963.3300
CASTLE ROCK
Coldwell Banker Castle Pines Village Realty
482 W. Happy Canyon Road
Castle Rock, CO 80108
303.688.6100
COLORADO SPRINGS
2075 Research Parkway, Suite B
Colorado Springs, CO 80920
719.550.2500
CONIFER
26267 Conifer Road, Suite 202
Conifer, CO 80433
303.816.7500
CRESTED BUTTE
Coldwell Banker Bighorn Realty
305 6th Street,
Crested Butte, CO 81224
970.349.5313
DENVER CENTRAL
600 Grant Street, Suite 900,
Denver, CO 80203
303.320.5733
DENVER WEST
141 Union Blvd., Ste. 200,
Lakewood, CO 80228
303.980.1177
DEVONSHIRE CHERRY CREEK
200 Fillmore Street, Suite 300
Denver, CO 80206
303.758.7611
DEVONSHIRE FORT COLLINS
2580 E. Harmony Road
Fort Collins, CO 80528
970.223.2300
970.249.2449
NORTH METRO
12110 N. Pecos St., Suite 100,
Westminster, CO 80234
303.235.0400
PARKER
18801 E. Mainstreet, Suite 250,
Parker, CO 80134
303.841.5263
DURANGO
Coldwell Banker Heritage House Realtors
785 Main Avenue,
Durango, CO 81301
970.259.3333
PUEBLO
503 N. Main Street, Suite 103,
Pueblo, CO 81003
719.544.1057
ESTES PARK
Coldwell Banker Estes Village Properties, Ltd.
320 E. Elkhorn Avenue, PO Box 4130
Estes Park, CO 80517
970.586.4425
REDSTONE
Coldwell Banker Mason Morse Real Estate
385 Redstone Boulevard,
Redstone, CO 81623
970.963.1061
EVERGREEN
30810 Stagecoach Boulevard, Suite 101
Evergreen, CO 80439
303.674.6667
SNOWMASS
Coldwell Banker Mason Morse Real Estate
90 Carriage Way, Capital Peak #3111
Snowmass Village, CO 81615
970.925.7000
FORT COLLINS
2580 E. Harmony Road #201
Fort Collins, CO 80528
970.223.6500
FRISCO
Coldwell Banker Colorado Mountain Properties
400 Main Street, PO Box 4007,
Frisco, CO 80443
970.668.0900
SOUTHEAST METRO-DTC
6501 E. Belleview Ave., Suite 500,
Englewood, CO 80111
303.409.1300
SOUTHWEST METRO-HIGHLANDS RANCH
9088 S. Ridgeline Boulevard, Suite 200
Highlands Ranch, CO 80129
303.779.9501
GLENWOOD SPRINGS
Coldwell Banker Mason Morse Real Estate
1614 Grand Avenue,
Glenwood Springs, CO 81601
970.928.9000
STEAMBOAT SPRINGS
Coldwell Banker Distinctive Properties
350 S. Lincoln Avenue, Suite 103
Steamboat Springs, CO 80487
970.879.8814
GREELEY
Coldwell Banker Plains Real Estate, Inc.
7251 West 20th Street, Building B
Greeley, CO 80634
970.352.7683
TELLURIDE
Coldwell Banker Shaw & Company, Inc.
220 W. Colorado Avenue, Box 670,
Telluride, CO 81435
970.728.4466
LONGMONT
600 South Airport Road, Suite J
Longmont, CO 80508
303.772.7478
VAIL
Coldwell Banker Distinctive Properties
286 Bridge Street, Vail, CO 81657
970.476.2113
LOVELAND
100 West 29th Street,
Loveland, CO 80538
970.667.2707
WINTER PARK
Coldwell Banker Mountain Properties
78491 US Highway 40,
Winter Park, CO 80482
970.726.5500
MONTROSE
Coldwell Banker Bailey & Co.
2023 South Townsend Avenue,
Montrose, CO 81401
WOODLAND PARK
Coldwell Banker 1st Choice Realty, Inc.
18401 E. Highway 24,
Woodland Park, CO 80863
719.687.0900
ColoradoHomes.com | 303.409.1500
©2016 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal
Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned by NRT LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor
sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.