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magazine OCTOBER 2015 Vol 15 Issue 10 Pages 70 `50 A MONTHLY ON HOSPITALITY TRADE By DDP Publications INTERVIEW: BHARAT MALKANI NEW PRESIDENT FHRAI CONVENTION FEEDBACK 50TH FHRAI CONVENTION CONCLUDES SUCCESSFULLY PRESIDENT’S MESSAGE Bharat Malkani President, FHRAI Dear fellow members, F HRAI has successfully concluded its golden jubilee celebrations, having held its 50th annual convention just recently. An estimated 1,000 delegates were present at the convention, one of the highest in the history of FHRAI. It was great to see a convention on such a scale conducted in the beautiful city of Bhubaneswar. That the convention was held in a new destination highlights the scope for MICE and more beyond the metros of this great nation. The state of Odisha is a gem waiting to be discovered, with a lot of religious sites, incredible beaches and a delectable cuisine. However, I think Odisha is still undeveloped when it comes to tourism. The 50th Convention had a benefit that many of us did not foresee. For many of us, it was a first visit to Odisha, so the convention went a long way in marketing Odisha. The FHRAI is now 50 years old. It’s the world’s third largest hotel and restaurant association. I believe that the time has come for us to introspect about the coming decade and chart our journey. We need to innovate and re-strategise our presence in a brand new world. A world where our industry has become a part of the global digital ecosystem. With the expected growth of the tourism industry, we are going to focus on skill development to be able to cater to the legions of tourists headed to our friendly shores. We must be sensitive to ecologically sustainable practices as an industry. In addition, we plan to engage with the government on the multiple issues that affect our industry. We think the number of foreign tourist arrivals into India is miniscule compared to the size of our beautiful country. Dr Mahesh Sharma announced the constitution of the Medical and Wellness Tourism Promotion Board at a function in New Delhi recently. The Board has been formed to tap the potential and advantages that India has in the field of medical and wellness tourism. In line with skill development, The Centre of Excellence in Hospitality Education will operate from Hotel Samrat in New Delhi. The theme of the World Tourism Day 2015 was ‘One Billion Tourist, One Billion Opportunities’ which opens a plethora of prospects for us all. We will continue to support MoT on Swachata, Suraksha aur Satkar. Many of our members make independent efforts to clean areas near their hotels at their own cost. I encourage more of you to take up this cause. I want the members to know that this team is going to transform the FHRAI into a modern and contemporary organisation. We shall use this platform to further the development of the tourism potential of this country. With warm regards, Bharat Malkani President, FHRAI We need to innovate and re-strategise our presence in a brand new world. A world where our industry has become a part of the global digital ecosystem OCTOBER 2015 COVER STORY 36 1000 PLUS DELEGATES MAKE THE 50TH FHRAI CONVENTION A SUCCESS We bring you excerpts from the 50th FHRAI annual convention that saw the participation of political bigwigs and engrossing panel discussions. 36 COVER STORY &217(176 THIS MONTH PRESIDENT’S MESSAGE FHRAI DESK NEWS UPDATES PRODUCTS & SERVICES EVENTS APPOINTMENTS 03 08 30 62 64 66 FEATURES INTERVIEW 34 FHRAI TO REINVENT ITS PHILOSOPHIES Bharat Malkani, the newly elected president of FHRAI shares his plans. 30 NEWS SECRETARY GENERAL Amitabh Devendra - [email protected] EDITOR Deepa Sethi - [email protected] PUBLISHER Gunjan Sabikhi - [email protected] ASSOCIATE EDITOR Kanchan Nath - [email protected] DESK HEAD, MAGAZINES Ambica Gulati CREATIVE DESIGN Tushar Upadhyay Raashi Ajmani Girdhar 6 October 2015 I www.fhrai.com I MARKETING & SALES - DELHI Anand Dutt - [email protected] Senior General Manager (+919650196517) Rajat Tyagi - [email protected] Deputy General Manager (+919650399909) MUMBAI Harshal Ashar - [email protected] General Manager (+919619499167) 54 Priyanshu Wankhade - [email protected] Manager Advertising (+919619499170) FHRAI - MARKETING S.P. Joshi Shradha Kapoor - [email protected] Assistant Manager – Marketing (+919650196525) PRODUCTION MANAGER Anil Kharbanda Gaganpreet Kaur - [email protected] Assistant Manager (+919650399934) ADVERTISEMENT DESIGNERS Vikas Mandotia Nitin Kumar FEATURES OPINION 48 CONVENTION FEEDBACK Members and attendees at the 50th FHRAI Convention share their experiences. RIVER CRUISE 54 SAILING THE GANGA Annapurna Garimella explores cruises on the Ganga from Kolkata to Varanasi with the RV Bengal Ganga and the MV Ganges Voyager EDUCATION 58 MASTERCLASS IN HOSPITALITY MANAGEMENT 54 RIVER CRUISE D Anup K Chatterji, GM, HRD, ITDC and Principal, AIH&TM, discusses hospitality education and the problem of trained manpower for the hospitality industry. SPA 60 MANPOWER REQUIREMENTS FOR SPAS TO GROW BY 162% Dr Kalathil Harish, Director Spa–Group Coordination–Training, The Park Hotels discusses the various aspects of this sector. 62 PRODUCTS & SERVICES 68 HAPPENINGS FHRAI B-82, 8th Floor, Himalaya House Kasturba Gandhi Marg, New Delhi 110001 Tel: 91-11-40780780, Fax: +91-11-40780777 Email: [email protected] FHRAI Magazine is printed and published by Gunjan Sabikhi on behalf of Federation of Hotel and Restaurant Association of India and printed at Cirrus Graphics Pvt.Ltd., B 62/14, Phase-II, Naraina Industrial Area New Delhi 110028 and published at Durga Das Publications Pvt. Ltd. 72 Todarmal Road New Delhi 110001 Email: [email protected] Tel : 91-11-41669575 Fax: 91-11-41669577 This issue of FHRAI Magazine contains 66+4 pages cover All information in the FHRAI Magazine is derived from sources, which we consider reliable and a sincere effort is made to report accurate information. It is passed on to our readers without any responsibility on our part. The publisher regrets that he cannot accept liability for errors and omissions contained in this publication, however caused. Similarly, opinions/views expressed by third parties in abstract and/or in interviews are not necessarily shared by FHRAI Magazine or DDP. However, we wish to advice our readers that one or more recognised authorities may hold different views than those reported. Material used in this publication is intended for information purpose only. Readers are advised to seek VSHFLÀFDGYLFHEHIRUHDFWLQJRQLQIRUPDWLRQFRQWDLQHGLQWKLV publication which is provided for general use, and may not be appropriate for the readers’ particular circumstances. Contents of this publication are copyright. No part of FHRAI Magazine or any part of the contents thereof may be reproduced, stored in retrieval system or transmitted in 60 SPA any form without the permission of the publication in writing. The same rule applies when there is a copyright or the article is taken from another publication. An exemption is hereby granted for the extracts used for the purpose of fair review, provided two copies of the same publication are sent to us for our records. Publications reproducing material either in part or in whole, without permission could face legal action. The publisher assumes no responsibility for returning any material solicited or unsolicited nor is he responsible for material lost or damaged. This publication is not meant to be an endorsement of any VSHFLÀFSURGXFWRUVHUYLFHVRIIHUHG The publisher reserves the right to refuse, withdraw, amend or otherwise deal with all advertisements without explanation. All advertisements must comply with the Indian and International Advertisements Code. The publisher will not be liable for any damage or loss caused by delayed publication, error or failure of an advertisement to appear. FHRAI DESK GLIMPSES OF THE 50TH ANNUAL CONVENTION OF FHRAI Pictures: Kanchan Nath The Golden Jubilee celebrations of the annual convention of FHRAI took place at Mayfair Convention in Bhubaneswar, Odisha from September 25-27, 2015. Here are glimpses of the different technical sessions held over three days. A Heritage Walk and carnival was also held on the third day which coincided with the World Tourism Day. Colourful snapshots from this day capture the culture, heritage and ethos of India. 8 October 2015 I www.fhrai.com I Cont. on pg. 10 FHRAI DESK Pictures: Kanchan Nath Cont. from pg. 8 10 Cont. on pg. 12 October 2015 I www.fhrai.com I FHRAI DESK Pictures: Kanchan Nath Cont. from pg. 10 12 October 2015 I www.fhrai.com I FHRAI DESK Cont. on pg. 14 FHRAI DESK Pictures: Kanchan Nath Cont. from pg. 13 14 Cont. on pg. 16 October 2015 I www.fhrai.com I FHRAI DESK Cont. from pg. 14 Pictures: Kanchan Nath 16 October 2015 I www.fhrai.com I FHRAI DESK FHRAI EXECUTIVE COMMITTEE MEMBERS 2015 - 2016 MEMBER OF HONOUR Mr. Ajit B. Kerkar Member of Honour FHRAI OFFICE BEARERS Mr. Bharat Malkani President FHRAI Mr. K. Syama Raju Vice President FHRAI Mr. Luv Malhotra Vice President FHRAI Mr. Tejinder S. Walia Vice President FHRAI Mr. Vivek Nair Hony. Secretary FHRAI Mr. Sudesh Poddar Hony. Treasurer FHRAI Mr. K. Murali Rao Jt. Hony. Secretary FHRAI Mr. Garish Oberoi Jt. Hony. Secretary FHRAI Cont. on pg. 20 18 October 2015 I www.fhrai.com I FHRAI DESK Cont. from pg. 18 Mr. D.S. Advani E.C. Member FHRAI Mr. Dilip C. Datwani E.C. Member FHRAI Mr. Pradeep Shetty E.C. Member FHRAI Mr. M.P. Purushothaman E.C. Member FHRAI Mr. Nirav Gandhi E.C. Member FHRAI Mr. T Nataraajan E.C. Member FHRAI Mr. Subir Bhowmick E.C. Member FHRAI Mr. K. Nagaraju E.C. Member FHRAI Mr. S.M. Shervani E.C. Member FHRAI Mr. Rajindera Kumar E.C. Member FHRAI Mr. Surendera Jaiswal E.C. Member FHRAI Mr. Bharat Aggarwal E.C. Member FHRAI Mr. Vinaay Malhotra E.C. Member FHRAI Mr. Pranav Singh E.C. Member FHRAI Mr. Ashoke Singh E.C. Member FHRAI Mr. Dilip Ray E.C. Member FHRAI 20 October 2015 I www.fhrai.com I Mr. Param Kannampilly Co-opted E.C. Member FHRAI Mr. Suresh Kumar Co-opted E.C. Member FHRAI Mr. Vijay Dewan Co-opted E.C. Member FHRAI FHRAI DESK PODDAR ELECTED AS PRESIDENT OF HRAEI AGAIN HRAEI M Sudesh Poddar President HRAEI r Sudesh Poddar has been elected as president of Hotel & Restaurant Association of Eastern India (HRAEI) for the second consecutive year. New office bearers of HRAEI for the year 2015-16 include: Mr Vinaay Malhotra, Senior Vice President; Mr Gopal Das Agarwal, Vice President; Mr Pranav Singh, Honorary Secretary; Mr Mavabir Prasad Agarwal, Joint Honorary Secretary; Mr Nitin S Kothari, Honorary Treasurer and Mrs Alka Sehgal as Joint Honorary Treasurer. New elected member in the HRAEI Managing Committee include: Mr. Amit Ruia, Mr. Apurva Salarpuria, Mr. Shanker Singh, Mr. Vijay Dewan, Mr Moham- The membership count has increased. Approximately 100 new members have joined in the last one year med Azhar, Mr. Mahesh Agarwal, Mr. Nitin S Kothari, Mr. Vishwaratna Goenka, Mr. Girish Arora, Dr. Ajoy Kumar Singh, Mr. Ronald D’ Costa, Mr. Dilip Kumar Ray and Mr. Mahavir Prasad Agarwal. The membership count has increased. Approximately 100 new members have joined in the last one year. SEVERAL MEASURES TO BOOST HOSPITALITY INDUSTRY ANNOUNCED announced major measures being taken by the state government for giving a boost to the tourism and hospitality sector. Devendra Fadnavis Chief Minister Maharashtra HRAWI D 22 evendra Fadnavis, Honorable Chief Minister of Maharashtra, while formally inaugurating the first edition of The Maharashtra International Travel Mart (MITM) at JW Marriott Mumbai Sahar, October 2015 I www.fhrai.com I Fadnavis said a ‘Single Window Scheme’ would be created for the hospitality industry and the number of permissions would be drastically cut down to about 50 licenses from 70 and with only five forms for the balance 20 licenses. The draft is being prepared and all departments will be taken on board before finalising it, he said. He also added, “Mumbai can be a city for live performances. Organising a live show in Mumbai is a tough task, because of the number of permissions required. We want to promote Mumbai and Maharashtra as event destinations. Therefore, they will be designated as event destinations and no permissions will be required. The organisers just need to inform the government about the event they are organising.” The Hotel and Restaurant Association (HRAWI) has welcomed the CM’s decision of cutting down the number of licenses for setting up of new establishment calling it a boost for the hospitality sector. We want to promote the city of Mumbai and Maharashtra as event destinations “The impact of this move will be visible immediately and even in the long term”, said Bharat Malkani President, HRAWI. He added that the association’s efforts over the past decade had finally borne fruit. FHRAI DESK HRAWI FEARS RANDOM INSPECTION BY BMC WILL LEAD TO RAID RAJ T HRAWI he Hotel and Restaurant Association of Western India (HRAWI) has come out with a strong condemnation of Bombay Municipal Corporation’s (BMC) decision to conduct random checks at star hotels and Grade–I hotels in the city to inspect their cleanliness and health aspects. The civic body’s health department plans to draw hotels and restaurants for inspection by a lottery system and officers will visit establishment premises of these unannounced. tradition of proactive partnership with the government, it has drawn attention to the long practice of self-regulation followed by city restaurants and has stated that the BMC’s decision to pick only star and Grade- 1 restaurants is arbitrary and illogical. “We have always been compliant with food safety standards and the services have only improved with time. Bharat Malkani President HRAWI Our families and friends eat at our restaurants as often as guests do. But without a framework or a plan, inspectors will turn up at the busiest time and disrupt normal functioning. Random raids, as we have seen in the past, serve only one purpose and that is harassment. We hope BMC will withdraw the decision,” said Mr Bharat Malkani, President, HRAWI. Ironically, barring the star category and Grade – I restaurants, the BMC has no such plans for the rest of the hotels and restaurants in the city. Questioning the motive, the association has opined that this is nothing but a harassment tactic. “If the BMC were really serious about health and Mr Malkani also pointed out sanitation issues, they would that maintaining hygiene be addressing the issue of standards is the function of the Food Safety and Standards unlicensed eateries that don’t follow any procedures and Authority of India (FSSAI) Gurbaxish Singh Kohli prepare food in filthy conditions. and the BMC should focus on Vice President The water they use, the storage curbing food cooked and sold HRAWI without adopting any hygiene or condition, the constant exposure health guidelines rather than creating a raid raj. to dust, the pests that run in and out from these stalls don’t seem to concern the BMC at all. In “Being penalised for being a vital factor of this context, targeting Grade – I restaurants and the organised sector, this discrimination through star hotels is curious,” said Mr Gurbaxish Singh which the unorganised roadside eateries are Kohli, Vice President, HRAWI. facilitated only shows that we get harassed and victimised as the soft targets,” said Mr Kamlesh 65-year-old HRAWI is one of the oldest and the Barot, past president, HRAWI. most efficient industry associations. Asserting a ITALY & SAUDI ARABIA NEXT ON ETV LIST: MOT I taly and Kingdom of Saudi Arabia are next in line to be granted e-Tourist Visa by India, says Suman Billa, Joint Secretary, Ministry of Tourism. “By March 31, 2016, we aim to include a total of 150 countries for eTV, with Italy and the Kingdom of Saudi Arabia being some of the new additions. We are working on including seaports as well, where 24 October 2015 I www.fhrai.com I tourists can avail eTV,” he says. Billa adds that e-Tourist Visa, currently available to 113 countries and seven airports, will soon be extended to seaports as well. Other facilities, such as extension of visa duration and visa application time, and changing single-entry to multiple, are also being focused on, he adds. FHRAI DESK K. SYAMA RAJU RE-ELECTED AS PRESIDENT SIHRA T SIHRA he following persons were elected to the Executive Committee of the South India Hotels & Restaurant Association (SHIRA) at its 64th AGM held on 19.9.2015 at Chennai: Mr K Murali Rao, Mr T Nataraajan, Mr Subir Bhowmick, Mr. K Nagaraju, Mr K Ravi, Mr K Chakravarthy and Suresh Madhok. At the EC the following office bearers were appointed: Mr K Syama Raju as President; Mr T Nataraajan as Hony Secretary; Mr M Chakravarthy as Hony Treasurer; Mr K Murali Rao as Vice President; Mr Subir Bhowmick, Mr K Nagaraju and Mr K Suresh Pillai as Vice Presidents. 26 Mr Krishnaiah has resigned wef June 18 2015 from the earlier committee. Other members include: Mr Hari Arumugam, Mr D Srinivasan, Mr R Srinivasan, Dr M Venkadasubbu, Mr Balakrishna Reddy, DVS Somaraju, Mr S Basavaraj, PG Venkataramana Babu, Mr K Ravi , Mr B D Prabhu Shankar, Mr Suresh Madhok and Mr R Prabakar as a Special Invitee. October 2015 I www.fhrai.com I Talking about the present hospitality scenario at the 64th AGM, K Syama Raju said, “I am happy to state that despite a world recession in the business tourism segment in the later part of last year, the tourism sector in India picked up comfortably with reference to the luxury and group tourism segment. This helped the growth of the Indian economy (with it) moving upwards with the widespread expectation of recovery in domestic tourism with improvement in service sectors. This was justified in the hotel survey by the financial institutions indicating increased supply and demand both in terms of investment and increase in the inventory of rooms.” He added, “The central government’s initiative of introducing e-Visa has increased the growth of tourist arrivals in the current year exponentially. This has increased the chances of more business for our hotels and also to have more foreign exchange for the country. Several international hotel chains have evinced interest in having their presence in India, so also international air airlines to have more landing facilities in Tier II cities and other destinations.” FHRAI DESK L-R : Bharat Aggarwal, Treasurer HRANI, R.N. Kukreja,Vice President HRANI, R.D. Anand, Hony. Jt. Secretary HRANI, Luv Malhotra, President HRANI, Suresh Kumar,Vice President HRANI, Arun Dang, Hony. Jt. Secretary HRANI and Renu Thapliyal, Secretary General HRANI HRANI TO HOLD THIRD CONVENTION IN NEW DELHI IN DECEMBER T HRANI he Hotel & Restaurant Association of Northern India (HRANI) is organising its third HRANI Convention from 18–19 December 2015 at the Le Meridien, New Delhi. The theme of the convention is ‘Hospitality Industry - Made in India”. 28 Delhi, the host city, is endowed with a past glory as the seat of empires and with magnificent monuments, a vivid cultural diversity and mesmerising traditions of warm hospitality. Delhi deservedly ranks amongst the most captivating tourist destinations. The vibrant city of Delhi is a commanding symbol of new India, representing a seamless confluence of heritage and modernity. Delhi will provide a befittingly spectacular backdrop and an idyllic setting for this prestigious event. October 2015 I www.fhrai.com I Rajindera Kumar, Former President, HRANI & Senior MC Member is the chairman of the Convention Organising Committee and Surendra Jaiswal, Member Managing Committee is the Co-Chairman. The HRANI Convention will draw together a wide cross-section of influential voices, iconic thought leaders, distinguished dignitaries from the central and state governments as well as leading luminaries of the Indian hospitality industry. Through meticulously structured business sessions, the delegates will enjoy an exclusive opportunity to engage with key policymakers, doyens of the industry, inspirational entrepreneurs and global experts for enriching deliberations on the multifarious strategic, competitive and policy dynamics which are currently shaping the sector’s landscape. The event will also serve as a vibrant showcase for contemporary trends, cutting-edge innovations and international best practices in the rapidly evolving hospitality industry. HRANI organised its 64th Annual General Meeting (AGM) at Radisson Blu Plaza, NH-8, New Delhi. Luv Malhotra, along with his team, continues to lead for 2014-16. The Managing Committee and Office bearers remain the same for 2015-16 as per the constitution and are as follows: President–Luv Malhotra, Vice Presidents–R.N. Kukreja and Suresh Kumar, Hony Secretary–Garish Oberoi, Treasurer– Bharat Aggarwal and Hony Jt. Secretaries–Arun Dang and R. D. Anand. NEWS UPDATES THEME PARK HOTEL ACCORHOTELS LAUNCHES NOVOTEL IMAGICA KHOPOLI A ccorHotels opened an integrated hotel and resort property Novotel Imagica Khopoli. Owned by the Adlabs Group and managed by AccorHotels, the hotel is easily accessible via the Mumbai Pune Expressway. Surrounded by the lush greenery of the Sahyadri Hills, it is located in close proximity to the theme parks of Adlabs Imagica and Aquamagica. “The opening of Novotel Imagica Khopoli strengthens our position in the Indian market in line with the brand’s growth strategy. The launch follows the growing trend of integrated hotels with theme parks. Novotel is the world’s most recognised midscale hotel brand under AccorHotels for business and leisure travellers, with hotels located in the heart of major international cities, business districts and tourist destinations,” said Jean-Michel Cassé, Senior Vice President Operations, AccorHotels India. “We are delighted to be associated with the Novotel brand. We are confident that this theme park property under AccorHotels will prove to be the preferred choice for families and holiday makers,” said Pooja ShettyDeora, Adlabs Imagica. In its opening phase, the hotel features 116 wellappointed rooms which overlook the park, the pool LAUNCH and the lush Sahyadri hills. The hotel plans to add another 171 rooms and suites later this year along with a well-designed room for specially-abled guests. The hotel will have an inventory of 287 rooms by first quarter of 2016. There are also 20 interconnected rooms on each floor catering to larger family groups. Novotel Imagica Khopoli features one of the largest meeting spaces in the Lonavla area with a pillarless ballroom that can accommodate around 460 guests. RENAISSANCE DEBUTS AS THE TALLEST HOTEL IN LUCKNOW R enaissance Hotels has announced the opening of its first hotel in North India, in the city of Lucknow. With 16 floors and 112 stylish rooms, it is the tallest hotel to open in Lucknow and offers stunning views of the Gomti River and the city. This is the brand’s second hotel in India, coming after almost 14 years, with the first Renaissance hotel being in Mumbai. Rajeev Menon, Chief Operating Offer–Asia Pacific (excluding Greater China), Marriott International said, “Lucknow is fast emerging as a cultural and business hub in UP and makes for the perfect location for a Renaissance Hotel. Renaissance Hotels is a global, lifestyle hospitality brand that seeks to inspire and provoke its guests to discover something new and different every time they stay here.” 30 October 2015 I www.fhrai.com I The Renaissance Lucknow Hotel has a contemporary design juxtaposed with the heritage background of Lucknow. The centrally located hotel provides easy access to business hubs as well as popular leisure destinations in the city. Designed with refined sophistication and exuberant fun, the Renaissance Lucknow Hotel has 96 tastefully appointed rooms and 16 suites that offer modern luxury and unparalleled convenience to its guests. The hotel has a variety of dining options that include L – 14, the international cuisine all day dining restaurant; Sepia – the Awadhi speciality fine dining restaurant; Coffee & Cakes - the patisserie and the Sky Bar–the poolside bar located on the 16th floor. NEWS UPDATES DEBUT HOLIDAY INN DEBUTS IN BENGALURU WITH 122 ROOMS I bring it under our portfolio of hotels. It’s the perfect destination for us to expand our footprint in the southern Indian market. The opening of this hotel is in line with our strategic expansion plans to grow the Holiday Inn and Holiday Inn Express hotels across India. These brands make up more than 85 per cent of our development pipeline in the country.” nterContinental Hotels Group (IHG®) has opened Holiday Inn® & Suites Bengaluru. Located in Whitefield, the city’s biggest IT hub, the 122-room hotel includes 19 suites and two apartments and caters to the growing number of business and leisure travellers to the city. The hotel, which was previously Alila Bengaluru, has received a series of awards for its design and contemporary look. Commenting on opening of the hotel, Shantha de Silva, Head of South West Asia, IHG said, “Over the last decade, Bengaluru has emerged as a popular cosmopolitan city in India. The combination of business opportunities and the vibrant culture attracts both business and leisure travellers so we’re delighted to have converted this property to the Holiday Inn brand and WELLNESS Gautam Nambisan, Chairman, UKN Properties said, “Bengaluru is one of the fastest growing cities in India, driven by the huge expansion of the technology industry here–and there’s room for even further growth in the coming years. It’s a pleasure to join the IHG family by converting this hotel into the Holiday Inn brand. We’re looking forward to a fruitful partnership.” THE KAIRALI AYURVEDIC GROUP NOW IN DIMAPUR, NAGALAND ment with the Mind Fresh Health Care Centre. This centre, inaugurated by P. Longon, Health and Family Welfare Minister, Nagaland, will offer exclusive Ayurvedic therapies and treatments to the people in Nagaland and the region. T he Kairali Ayurvedic Group has introduced Kerala’s authentic ayurvedic therapies to the Northeastern state of Nagaland. It has opened its first Ayurvedic Therapeutic Centre in Dimapur, the largest city of Nagaland, in a franchise agree- 32 October 2015 I www.fhrai.com I The property has four treatment rooms and covers a carpet area of 2,000 sq. ft. It offers various wellness therapies for beauty and skin, and also health-related treatments. “The Northeast region has an ideal atmosphere for Ayurveda. We offer Ayurvedic medicines prescribed by the doctor,” said Abishek K Ramesh, Director Kairali Ayurvedic Group. NEWS UPDATES SHANGRI-LA HOTEL, BENGALURU OPENS WITH 397 KEYS T he 397-room Shangri-La–sited on nearly two acres of land between the central business district and the residential suburb–is set to deliver a unique blend of the group’s signature service of ‘hospitality from the heart’ and legendary Indian hospitality. Located at one of Bengaluru’s premier addresses, it overlooks Bangalore Palace and Cubbon Park. Located 30 minutes away from the international airport, the Shangri-La Hotel, Bengaluru stands 19-storeys tall in a leafy blue ribbon suburb on Palace Road. “Shangri-La’s expansion on the Indian subcontinent marks an exciting third quarter for the group. We are excited to reveal a new luxury landmark in Bengaluru that adds to our international presence and we will welcome loyal and new guests for business or leisure,” said Greg Dogan, President and CEO. The hotel’s interior, with tiles, carpets and wood carved screens with abstract floral silhouettes reflects the Garden City’s ambience. Reminiscent of a bygone regal era, the nine-metre high lobby showcases nine impressive cylindrical chandeliers. Other stylish hints in the public spaces include marble from Italy, Turkey and China and textiles originating in the UK and Asia. A glass elevator shuttles guests to the function areas. THE BYKE SURAJ PLAZA OPENS WITH 122 KEYS A run Muchhala Group, a Mumbai real estate giant and developer, has launched their new luxury hotel brand, ‘The Byke Suraj Plaza’. The group aims at penetrating the premier economy segment with this project. This 4-Star hotel has been designed to cater to the needs of globetrotters. The property features 122 keys. It has a 24-hour multi-cuisine dining restaurant, a state-of-theart banquet and a sports bar with an exclusive range of international beverages. This property will be LAUNCH managed by Byke Hospitality. Akshita Gandhi Muchhala, MD (Hospitality), Arun Muchhala Group, said at the launch,“This is our first venture in the hospitality sector. Thane is fast emerging as a cultural and business hub with a budding IT establishment, and it experiences the influx of international crowds from around the world. There is a disparity between the demand and supply of hotels in Thane. We have aimed to cater to this disparity.” Located on Godhbunder Road, the hotel offers facilities for social events OPENING and meetings. Spread over 1,50,000 sq ft, the versatile indoor and outdoor spaces feature a state-of-theart banquet with a separate double height ceiling banquet dining area for business and social gatherings. INTERVIEW (L-R: Bharat Malkani, President, FHRAI being felicitated by TS Walia, former President, FHRAI) FHRAI TO REINVENT ITS PHILOSOPHIES: MALKANI Bharat Malkani, Managing Director, Hotel Transit, has been elected as the new President of Federation of Hotel & Restaurant Associations of India (FHRAI). He shares the plans for FHRAI. 34 WHAT IS GOING TO BE YOUR FOCUS FOR FHRAI? WHAT DIRECTION IS FHRAI GOING TO TAKE? WHAT RADICAL STEPS ARE YOU PLANNING TO TAKE? FHRAI is a 50-year-old organisation. The focus is on the next 50 years and on seeing where we are going to take it. We want to innovate and restrategise our presence. You are definitely going to see a changed approach of FHRAI. We believe that for a long time we have taken a path which has yielded excellent results over the years. But there is a feeling that over the last few years we may not have kept pace because the world has changed dramatically. So one of our special tasks as a team is not just catch up but probably exceed that rate of change. In doing that some ideas may work, some may not. Some may be radical while some may sound lethargic but the intent is clear. We are going to reinvent our philosophies. We want to engage more with the members and we want to support the government as it reforms. We are going to strongly emphasise skill development and ‘eco-sensitivity’. We are looking at engaging the government on the multiple issues that affect the industry. We think the foreign tourist arrivals into India are small when compared to the size of this country. There are very few countries in the world where you can go swimming along the beaches of Goa and skiing in Kashmir in a short flight. India is unique and beautiful. We want to highlight this to the world. We should be there to ably support (tourism) with quality hotels and with quality manpower in these hotels. We are also increasingly going to have a strong digital presence. One thing I’m very clear about is that the classification process of hotels should now come into the hands of the industry and no longer the government. With the Indian Government’s emphasis on skill, this committee is going to put the emphasis on skill development, instead of on churning out more graduates for the industry, who are only fit for the managerial level. October 2015 I www.fhrai.com I Anybody can be a cook but is he aware of FSSAI standards? Is he aware of the hygiene standards? This comes from skill development. During the times of the first PM Jawaharlal Nehru, 74 percent of India was rural and 26 per cent urban. We have had a huge migration and this statistic has actually tipped over, and it is more than 54 percent urban India now. INTERVIEW So it is this urban India that we are facing. We are going to have the challenge of all these people coming for jobs without the skills. We must have a lot more emphasis on skill development. The government also has the same philosophy now. There is the Skill Development Council headed by Pratap Singh Rudy, MoS for Skill Developement and Enterprerneurship. So skill development is something we will work closely towards. We will also push for a high level of compliance by our members on all ecological and environmentally sensitive issues. Irrespective of whether we feel that the current Green Tribunal may or may not have all the acts and laws in line with industry philosophy. We will start working with various departments, so that we can be a combined force. WHAT ARE THE MAIN CHALLENGES BEFORE THE HOSPITALITY INDUSTRY? We have five challenges. One is taxes, second is high taxes, third is too many taxes, fourth is double taxation and fifth is all inclusive taxation. We are hoping that GST will bring it at a global standard. For tourism the global standard is five to six per cent while our current taxes are well in excess of 20 to 25 per cent. We had a tourist tell us that when he comes to India to stay for four days, the fourth day he pays tax to the Government of India. So he chooses to go to Indonesia, Malaysia or Sri Lanka. We are going to engage with the government on positive dialogue. We are in a position to guarantee more than double or triple revenue, if the government is willing to rationalise the taxes We have to realise that seven and a half million arrivals are a pittance compared to what even city-states like Dubai or Singapore get. Last year Disneyland got 36 million tourists. So we are going to engage with the government and have a positive dialogue. We are in a position to guarantee them more than double or triple revenue, if they are willing to rationalise these taxes. (Right: Bharat Malkani, President, FHRAI at the 50thFHRAI Convention) HOW IS THE HOSPITALITY INDUSTRY DOING IN 2015? The occupancies and ARRs are better this year in some sectors. It is lesser in other sectors, and the year is not yet over. We do not have all the data to come up with a specific response to you. Some of the bigger cities are doing better. Overall the lowest ARRs that we have had in almost 10 years. Given the inflation and the fact that tourism does not have an industry or infrastructure status, you are going to see a lot of hotels in red this year. WHAT ARE YOU DOING TO INCREASE THE MEMBERSHIP OF FHRAI? Engaging more with current members is what I am focusing on and not so much on membership drive. People want to be our members but we find that they do not fit into are criteria. Some hotels run dance bars, so we do not see them as our members at this point of time. We are happy with the memberships that are being generated. I want the members to have confidence that this team is going to try its utmost to turn FHRAI into a modern, contemporary organisation and use this platform to further the development of tourism potential. COVER STORY 1000 PLUS DELEGATES MAKE THE 50 FHRAI CONVENTION A SUCCESS TH The 50th annual convention of Federation of Hotel & Restaurant Associations of India (FHRAI) took place at Mayfair Convention in Bhubaneswar, Odisha from 25-27 September. Excerpts from the mega event that saw engrossing panel discussions and the participation of political bigwigs. Kanchan Nath and architectural wonders and classic handicrafts and handlooms and so on.” Emphasising the role of Buddhism, he added, “Buddhism in Odisha is as old as the religion itself. Major Buddhist sites in Odisha like Ratnagiri, Lalitgiri and Udayagiri are treasure houses of Buddhist heritage with many monuments such as chaityas, stupas and viharas. The Buddhist Tourism is capable of becoming the flagship of Odisha’s economy (L-R: Jual Oram, Union Minister of Tribal Affairs, Government of India, TS Walia, Former President, FHRAI and Naveen Patnaik, Chief Minister, Odisha) T he eagerly awaited 50th FHRAI Convention began with the lighting of the lamp by Odisha Chief Minister Naveen Patnaik. Opening the convention, he said, “I am glad that FHRAI is holding its 50th Convention in the historic city of Bhubaneswar, in partnership with Odisha Tourism. I understand that more than a 1,000 delegates from across the country and abroad are attending this convention.” 36 October 2015 I www.fhrai.com I Talking about the state’s tourism potential, he said, “Odisha is a fascinating state with old world charm and modern world glamour. The state has immense tourism potential which needs to be explored. The state’s deeply rooted inheritance, culture and history dates back several centuries. It is blessed with nature’s bounty, a long coastline and green and dense forests. Odisha has much to offer: Beaches, forests, monuments sites have a huge potential for promoting tourism as well as to carry out research activity. The state government will continue its efforts to attract more tourists to these sites. The tourist industry is an excellent employment multiplier. It is reported that the Indian hospitality industry is the second largest employer in our country.” He concluded by saying, “Tourism is capable of becoming the COVER STORY flagship industry of the state’s economy. The state government has taken tourism as a priority sector for economic growth. The department of tourism has participated in both domestic and international tourist events and fairs, organising roadshows to make Odisha a preferred tourism destination. Odisha has immense scope for tourism. I request all stakeholders here to promote and market Odisha as the preferred tourist destination. I urge you to take advantage of this situation.” Welcoming all delegates to Odisha, TS Walia, former President, FHRAI said, “Atithi Devo Bhava is a gesture to create the occasion connecting the guest to the host and vice versa. Connection is all that is required in today’s fast-moving technology driven society.” He told all delegates that they would have an unparalleled opportunity to benefit from the collective insight of the various attendees at the convention. Congratulating FHRAI on completing a commendable 50 years, Vinod Zutshi, Secretary Tourism, GoI, said, “Tourism in India is in an upbeat mode and the upward swing is likely to stay. There are reasons for it. There has been a 10.2 per cent T.S Walia Former President, FHRAI growth rate in FTAs in 2014, against less than five per cent the world over. There has been a 12 per cent growth rate in FEEs in 2014. A new National Tourism policy 2015 is on the anvil. There also seems to be an attitudinal change and a visible hunger among domestic tourists to travel. The need today is to capitalise on these opportunities and turn them into positive results.” There has been 10.2 per cent growth rate in FTAs in 2014, against less than 5 per cent the world over He enumerated the efforts made by MoT, “Facilitating the online classification of hotels, easing the visa regime by introduction of eVisa, greater investment in tourism infrastructure by the launch of two flagship schemes– Swadesh Darshan and Prasad. Expanding the scale of education by setting up hospitality management institutes and an upscaling of the ‘hunar se rozgar’ scheme are a few initiatives taken by the Government.” He stated that the inertia in hospitality growth needs to go and growth needs to be pacy. Vinod Zutshi Secretary Tourism He added, “The expansion of the sector to bridge the existing gap of demand and supply is one of the issues which have to be expressed in the deliberations of this convention.” He also talked about utilising the capacity of hotels particularly during off (L-R: Jual Oram, Union Minister of Tribal Affairs, Government of India; Dilip Ray, Chairman, Convention Organising Committee; Naveen Patnaik, Chief Minister, Odisha; R V Deshpande, Minister for Higher Education and Tourism, Govt of Karnataka; Debi Prasad Mishra, Industries Minister, Govt of Odisha; Ashok Chandra Panda, Minister Tourism & Culture, Odisha; Vinod Zutshi, Secretary Tourism and Vivek Nair, Hony Secretary, FHRAI) COVER STORY /59LFWRU%DQHUMHHUHQRZQHGÀOPSHUVRQDOLW\9LYHN1DLU+RQ\6HFUHWDU\)+5$, /50DKLP&KRXGKU\ÀOPSHUVRQDOLW\9LYHN1DLU+RQ\6HFUHWDU\)+5$, season, and the effort of the government to optimise the capacity with the policy of 365 days visitation. Talking about the employability in the hotel industry, Vivek Talking numbers, he said, “So if we are to double FTAs from seven million to 14 billion, we will require 1,80,000 guest rooms. Even to build a single hotel room, on an average we require at an average `1 crore. That is `180 crore in the next five years which is a humongous figure.” GST must be restricted to 8 per cent Vivek Nair Honorary Secretary, FHRAI Nair, Honorary Secretary, FHRAI said, “The total employment generated by the industry that is hotels, restaurants, civil aviation, railways, and the rest of the transport sector is 53 billion at this point of time. The target is to double the FTAs from seven million to 14 billion in the next six years. However, for this, a huge amount of infrastructure is required to be put in. The biggest infrastructural input is accommodation. Right now we have only 1,20,000 guestrooms in the country. This is indeed a paltry number. Out of this, 3-star, 4-star, 5-star and deluxe only constitute 60 per cent of the rooms.” 38 October 2015 I www.fhrai.com I As a result of the efforts of FHRAI, in a landmark development, the Department of Economic Affairs, Ministry of Finance, Government of India had issued a notification dated 7 October 2013 whereby the Harmonised Master List of Infrastructure Sub-sectors has been expanded to include ‘Hotels with project cost of more than `200 crore each in any place in India and of any star rating’. (Eligible costs exclude cost of land and lease charges but include interest during construction). This was in addition to ‘Three-star or higher category classified hotels located outside cities with a population of more than one million’, which had already been included in the RBI’s Infrastructure Lending List. Nair added, “In 2013, the Government granted infrastructure status to hotels with the investment of more than `200 crore. However, the ruling was only for those hotels which were built after 2013. Almost all of us who put up hotels over the last nine years are reeling under the pressure because we are typically given an eight-year loan and it is impossible to repay such huge loans in four years. We have made a representation about this and we hope the issue will be taken up by the cabinet committee for economic affairs.” Reiterating the need to lower taxes for the industry, he added, “The next worrying item is the Goods and Services Tax (GST) which is about to be announced. India levies the highest amount of taxes in the world. The average tax is about 22 per cent when compared to the taxes in other countries. It is zero in Hong Kong, six to eight per cent in Malaysia, Indonesia and Thailand. So how can we compete with every other destination with such high taxes–Service Tax at 14 per cent, Luxury Tax and so forth? We have put out a fervent plea to the COVER STORY Ministry of Finance that the GST be restricted to the second star at eight per cent. That would make our hotel tariffs more attractive for foreign tourists who visit us.” Dr Mahesh Sharma, Minister of State for Culture (Independent Charge), Tourism (Independent Charge) and Civil Aviation stated that the biggest ambassador for tourism in India is Prime Minister Narendra Modi. He added, “While some people may blame him for and hospitality is part of this. Ours is an industry of smiles and hospitality. Let’s make all efforts to make this industry a happening industry which not only gets us FEEs but is also a generator of employment and women empowerment, youth empowerment. Currently we have 80,000 classified hotel rooms. By 2016 and 2020, almost three lakh hotel rooms will be needed if you want to get even one per cent of the world’s tourism share.” By 2016 and 2020, we will require almost 3 lakh additional hotel rooms Dr. Mahesh Sharma Minister of State for Culture (Independent Charge), Tourism (Independent Charge) and Civil Aviation being the NRI Prime Minister, but I feel he is taking the message of the great Indian heritage and culture to the corners of the world. At various places he has talked about the tourism potential of this great country.” Seeking industry stakeholders cooperation, he reiterated, “Tourism cannot be a government job. Every government can be missionary about taking tourism to new heights. However, this is not possible till we have the stakeholders’ partnership. We want to take this industry ahead with new innovations, science and technology and along with the suggestions of the partners and the stakeholders. We have started our cleanliness drive which is linked to the Prime Minister’s drive to clean tourist destinations. We are working on providing more security Stressing the importance of medical and wellness tourism, he added, “Medical tourism is a huge strength for us. We have world class infrastructure in terms He said that the government was actively considering the proposal of FHRAI for according infrastructure status to the hospitality industry. The tourism ministry had put up a note in this regard to the Government of India which was now with the Cabinet Committee on Economic Affairs (CCEA). Other dignitaries present at the inauguration included Rajiv Pratap Rudy, Minister of State for Skill Development and Entrepreneurship (Independent Charge) and Parliamentary Affairs; Jual Oram, Union Minister of Tribal Affairs, Government of India; R V Deshpande, Minister for Higher Education and Tourism, Government of Karnataka; Dilip Ray, Chairman, Convention Organising Committee, and Founder-Mayfair Hotels; Gokul Chandra Pati, Chief Secretary, Government of Odisha; Ashok Chandra Panda, Minister Tourism & Culture of Odisha; Debi Prasad Mishra, Industries Minister, Government of Odisha and present FHRAI (L-R: Dr. Mahesh Sharma, Minister of State for Culture (Independent Charge), Tourism (Independent Charge) and Civil Aviation, releasing the coffee table book) of hospitals and we have doctors as well. The government has set up a board for medical and wellness tourism.” President Bharat Malkani, Vice Presidents K. Syama Raju and Luv Malhotra, and FHRAI Hony. Treasurer Sudesh Poddar. COVER STORY FIVE MILLION SKILLED PEOPLE REQUIRED IN TOURISM AND HOSPITALITY: RUDY Looking at the National Skill Development Council’s studies on skill gap, Rajiv Pratap Rudy, Minister of State for Skill Development and Entrepreneurship (Independent Charge) and Parliamentary Affairs suggests that 12 weeks of skill training is as important as 12 years of secondary education to make people employable. C omparing figures of skill development across the globe, the Minister said, “Even in China which has a population of about four billion now, 46 per cent of the work force is skilled. By skilled, I mean employed. United States has a 58 per cent skilled workforce, Germany has about 70 per cent, UK has about 68 per cent, Japan 80 per cent and Korea has 96 per cent. However, in India the percentage of skilled workers stands at only a dismal four and half per cent of the world’s skilled force.” GETTING SKILLED FOR EMPLOYMENT All these countries have legislation about skills. Talking about figures in India he said, “It’s a nation where 17 per cent of the engineering graduates today are unemployed and also 15 per cent of management graduates. Out of 16 lakh seats in engineering g colleges, we are barely being able to fill eight and a half lakh, because engineers do not ot get a job. All these figures suggest that there here is something missing. In the last 68 to 69 years, the country has been stressing on education as being most important. Thee prime minister feels that though 12 years ars of secondary education may be very important, mportant, these12 years will not make you employable but 12 weeks of our training will make you employable. ployable. That is the differencee we are talking about. Have we gone wrong somewhere inn making education aspirational, pirational, but not skills that make youu employable?”” Enumerating the at need industries that 40 October 2015 I www.fhrai.com I Skilled people who are able to do specific things are the need of the industry. There are skill councils for 36 sectors and these Sector Skill Councils are headed by industry veterans employment, he said, “We are talking about 500 million people to be trained in India which is a huge number. If you look at the skill gap studies done by the National Skill Development Council, the construction sector requi requires about three crore people over the next fifive years, assuming that the rate of growth goes up by eight per cent. And 1.7 crore people are required in the retail sector, one on million in furniture furnishings, one crore in textiles, five million skilled people are required r in tourism and hospitality, h five million people peo in automotive care car and so on. “We have 3310 million people who wh need to be trained im immediately. So out of every 100 peop people that you need to train, 30 ca can pay for themselve themselves. The other 70 have tto be paid for. This mea means that 230 COVER STORY (L-R Sudesh Podar, President, HRAEI felicitating Rajiv Pratap Rudy, Minister of State for Skill Development and Entrepreneurship (Independent Charge) and Parliamentary Affairs) million people have to be paid for. On an average after school education, you require `20,000 per head to train one person in one, two or three months. So in the next five years you need `5,00,000 crore just to address the basic training of these people. Somehow we have failed to integrate vocational education as aspirational at the school educational level. People kept harping on finishing degrees even as unemployment rises.” The need of the industry is skilled people to do a specific thing, after which they can become employable. There are 36 sectors skill councils and these are headed by industry veterans. The Tourism & Hospitality Sector Skill Council is headed by Vikram Oberoi, MD, EIH. The National Skills Qualification Framework is a combination of two modules which were there. One was under the Ministry of HRD as NSVEQF, the other was under the Ministry of Labour, NSQF. National Skills Qualification Framework (NSQF) has between 1-10 levels. Every person from an editor, carpenter, and videographer to CEO is under NSQF. Some NSQF levels in hospitality are: Executive Housekeeper at level eight, Housekeeping Manager at seven, Housekeeping Supervisor at six, Laundry Manager at five, F &B Manager at eight, Outlet Manager at six and Banquet Manager at seven. S S E C C U S COVER STORY VOICE FROM THE TOP SHAPING THE FUTURE T he session was moderated by Mandeep Lamba, MD, James, Lang Lasalle, India. Panelists included Param Kannampilly, Chairman and Managing Director, Concept Hospitality, Zubin S Songadwala, GM, ITC, Maurya, K Mohanchandran, Area Director, Hyderabad and ZGM, Taj Krishna, Professor David Foskett, MBE Emeritus, Professor, University of West London, MW Liam Steevenson, Master of Wine from the UK Talking about how industry is changing, Lamba said that in 1950 the size of the industry was 25 million travellers, today the size of the industry is 1.1 billion travellers that is how rapidly the industry has grown. It has grown consistently faster than the global economy. In the session questions were about current trends and changes in the industry. Where is the industry headed in the next 15 to 20 years? Is technology going to be the differentiator between hotels? With the experience of being involved with the industry from 1975, Kannampilly stated, “The three main changes have been– First, the way we have redefined I feel that hotels in the future will have to give to society in terms of responsible consumption service to make sure it is done properly and effectively for guests. We are able to understand more about the guest now than what we knew in the past. Second, technology is another area where we have grown. Third, I feel that hotels in the future will have to stand for something. We are the pillars in a society and one of the largest consumers in any of the tier-II and tier-III cities where we are going. Unless we are able to give back to society in terms of responsible consumption and in terms of the environment, I think a time will come when hotels will no longer really be welcome in tier-II and tier-III cities. In metros you can get away with it.” Keeping his ITC experience in mind, Songadwala said, “I feel that the guest is more evolved today. They are better travelled. (L-R: Param Kannampilly,Chairman and Managing Director, Concept Hospitality; Zubin S Songadwala, GM,ITC, Maurya; Mandeep Lamba, MD, James, Lang Lasalle, India; MW Liam Steevenson, Master of wine from the UK; Professor David Foskett, MBE Emeritus, Professor, University of west London; K Mohanchandran, Area Director, Hyderabad and GM, Taj Krishna) 42 October 2015 I www.fhrai.com I COVER XXXXXXX STORY Even sitting at home they are exposed to much more from TV, desktops, phones and other media. Being a hotelier, I have always noticed a dichotomy. Hospitality started off as an art, and we continue to say that, but a lot of science has come into it now. This is as technology and in processes now. Earlier hospitality was more passion driven. The danger that the hotel industry now has is that it could get caught into a process driven kind of a space. There needs to be a balance of both art and science. This is because it is not art and passion today that gets you your bottom lines. We are in a scenario in which your margins are shrunk and the pressures are that much more, particularly from the investor. One needs to embrace process driven operations for an effective operation.” Talking about technology and customisation, K Mohanchandran said, “We have to think in terms of the challenges of technology on the one hand and the greater customisation that a consumer demands on the other hand. Technology, at best, is just an enabler. It is not the speed of the internet, it’s more about what you are doing to bring in more business. Families want to remember holidays in hotels as good memories. There is an urgent need to create experiences to define what the customer remembers about your hotel. The human interface is not going to go away.” He added, “Technology is going to come in as a replacement in the transactional elements of business–mostly non-regulated business. We want to use technology more and more to anticipate guest needs. So that the element of waiting time goes away. So how does that help us– firstly in tweaking our operational process and, secondly, in customising experience for guest in a more personal way. The human element will disappear in the transactional bit. However it frees up staff for new tasks that will become the driver in the feature.” Taking about his preferences as the youngest member on the panel, Steevenson, said, “The more personal a hotel is, the better. I have certain expectations. I want my bed to be more comfortable than at home. Hotels and restaurants should be exciting. That’s what makes me go back. If there is no Internet, There is an urgent need to create experiences to define what the customer remembers it’s definitely not cool. It’s great if the staff can sense the right time to interact, not early morning or in the lobby but maybe in the evening, when I am more relaxed. If the Internet is not working, that is a thing that irritates you as an international traveller. Technology may make the human element disappear in the transactional bit but it frees up the staff for new tasks Remembrances matter a lot. So take data and feed it back. I was pleasantly surprised, when the hotel staff knew my daughter’s name.” Taking about global trends Professor David Foskett, said, “Todays generation is addicted to smartphones, facebook and twitter. Technology is here to stay; one will have to embrace it. However it should not be there to make life complicated. Hospitality needs to be hospitable. It is the human touch–the emotional touch. It’s about having empathy with the guest. If they want technology, we give them technology. But the guesthuman interaction will always be a priority for hospitality.” Taking about new cuisine trends, K Mohanchandran said, “The culture of going to restaurants has really become popular. Firstly, multicuisine formats are going to prevail over traditional fine dining. Secondly, a market for traditional foods/ cuisines will always remain.” Songadwala, said, “Books on food written a 100 years ago continue to be the principles for food. I believe there will be a fair mix of both multicuisine formats and traditional fine dinning.” Professor David Foskett, felt that food is about heritage, culture and identity. Authentic Indian cuisine will become more popular. Chefs need to be customer-driven. COVER STORY SOCIAL MEDIA AND TECHNOLOGY INFLUENCE ON HOSPITALITY BUSINESS (L-R: Atul Prabhu, Founder and CEO, RoomCentral; Ritesh Agarwal, Founder and CEO, Oyo Rooms; Nikhil Ganju: Country Manager, TripAdvisor India; Farhana Haque, Head, Machine to Machine, Vodaphone; Ronald Scott, Hospitality Expert in the UK; Mike Kistner, CEO, ResNext Global Solutions; Upendra Jit Singh, CMD, Webel, Binu Mathews, CEO, IDS Next Business Solutions) T he moderator for the sessions was Ronald Scott, Hospitality Expert in the UK. Panelists included: Nikhil Ganju: Country Manager, TripAdvisor India, Mike Kistner, CEO, ResNext Global Solutions, Ritesh Agarwal, Founder and CEO, OYO Rooms, Farhana Haque, Head, Machine to Machine, Vodaphone, Upendra Jit Singh, CMD, Webel, Binu Mathews, CEO, IDS Next Business Solutions and Atul Prabhu, Founder and CEO, RoomCentral easily discovered on particular platform, making it visible to millions of users on a monthly basis. So in that sense it is a their processes and regulations further. So being on social media platforms enables vast exposure and extensive feedback data.” Social Media can give visibility to the hotel, so in that sense it is a lot of free marketing Speaking on the same topic, Ritesh Agarwal said, “Today people are saying that it does not matter whether you have a big brand or not. If my friend went to a particular hotel and liked it, I am all in for it. That is the difference that social media has made. By spending very little money you can be competing with the largest of the brands.” BENEFITS OF SOCIAL MEDIA lot of free marketing for it. Secondly, a lot of the hotels have started using the content and the great level of detail in the review to improve on Taking the conversation further, Farhana Haque said, “Today it does not really matter whether the hotel is a big brand or a small brand. What matters is Nikhil Ganju said, “In case of a hotel property being on TripAdvisor, it helps it get 44 October 2015 I www.fhrai.com I COVER STORY how was the hotel experience for me, that is why technology plays a larger role. Irrespective if the hotel is a large five star, or a small boutique hotel, what matters is the experience of the guest in that hotel room. That is what is going to be percolated and put out there for everyone to read. That’s what is going to decide whether you are going to have a repeat customer or not.” Elaborating, Ronald Scott said, “One thing about millennials is that they do not trust corporate generated content, they only trust user generated content. They go to the website, look through pictures, and so on. So that is the one thing you need to think about when you are telling the story about your property. If done well social media can provide a great experience that then builds on itself.” Millennials do not trust corporate generated content, they only trust user generated content Upendra Jit Singh said, “Social media presents a vast amount of unstructured data, which can be analyzed. A customised approach can be applied by creating more information about the guests, his likes, dislikes and so on.” ARE THERE ANY REASONS TO FEAR TECHNOLOGY? Binu Mathews said, “First of all, if you are not connected to the internet, you will not be able to expose yourself. Definitely millennials 80 per cent of the time they will refer to peer group recommendations. Facebook is important, so is Twitter and online videos of the property can sometimes go viral. The biggest threat is doing nothing about it; action is needed immediately and it is essential to be prepared for this generation.” He added, “Today the booking window is so small, you cannot wait to be connected in real time. Technology is here and the right time is right now. If we do not have a plan to do something about it, that’s a big threat. All the chatter is right out there , this is time for you to get it all, analyze and use the same.” Nikhil Ganju added, “Good reviews or bad reviews, ultimately the guest has the right to share his point of view. Hoteliers, too, have started responding to this in a balanced manner. Regardless of how scary a review might be, hoteliers have the last word.” Technology is enabling us to make bookings at short notice. Commenting on this, Ritesh Agarwal said, “In our country, last minute travel is the most usual means of travel. 70 per cent of our business happens one and a half hour before check-ins. This means a lot of people land in the city, get the meetings done and then look at a reservation. I feel technology when used in the right manner can provide instant gratification.” Farhana Haque said, “There is a need for every hotel to have a digital strategy. You cannot be reactive about it and you cannot be ad hoc about it. Digital is a very important play; you need to have 80 per cent of the time Millenniums will only refer to peer group recommendations a transformation model. There has to be a fine balance about how much technology and information you want to use. If it’s over complicated, the guest gets livid about it. If you do not have a clear digital strategy about how you want to leverage the social media, it is a very complex web, and may backfire on you.” Nikhil Ganju added, “In social media, since there is so much competition, the temptation to create content is there. Other people are doing it so should we also follow them or not? We ourselves spend a lot of time and resources to ensure legitimacy COVER STORY of content. The integrity of content is of paramount importantance. From our end we try to ensure the legitimacy of content as far as possible.” Ritesh Agarwal said, “What I feel for any business is that the biggest risk is not taking a risk. Technology used in the right manner can give the right gratification. People are today using hotels for reasons which were never thought about before. Technology can open a plethora of opportunities.” On Social Media, because of too much competition, the temptation remains to create content. In the long run that will surely backfire Mike Kistner said, “I do not see any threats, we all have to look at it as opportunities. Technology is going to evolve, social media is going to evolve and we need to evolve with it.” “You look at companies that are using social media to provide e-concierge services. Someone tweets something about them and they use the opportunity to gauge and provide a better experience, someone posts information on Facebook, they use the same to provide a better guest experience. It’s all opportunity; today’s guest wants to share information with you so that you can provide the kind of experience they want.” SPEED OF RESPONSES Mike Kistner added, “You see 50 to 60 per 46 October 2015 I www.fhrai.com I cent of the business at the last minute. Having your product online, can make potential customers book a hotel room at the last minute. When you have a distribution channel, it’s starting the demand for you.” “The key is last room availability and time upto the last minute. So it’s like if the guest is in the lobby and within five minutes when he walks to the concierge the reservation is there. That is the kind of service a guest is demanding.” Today we are bombarded with too much information. Digital intelligence means getting the information that is useful for you. The feedback from the session was that many hoteliers are being The key is last room availability and time to book up to the last minute blackmailed by negative reviews/lack of reviews/ fraudulent reviews on Social Media and OTAs, but I will reserve that discussion for the subsequent isssues of the magazine. INTERVIEW Mission SUCCESSFUL S.K. Mohapatra, Executive Director, Mayfair Hotels & Resorts, Bhubaneswar, on all that went behind the organising of the 50th FHRAI Convention and Odisha’s tourism potential. PLEASE ELABORATE ON THE PREPARATION FOR THE 50TH FHRAI CONVENTION. Given the scale of the convention, we had ensured foolproof arrangements for the smooth operations of the event. All facilities were put in place for the safe and enjoyable stay of the delegates. We had also ensured extensive media coverage of the event. Security arrangements were beefed up for the delegates. All sessions of the convention were minutely scheduled for the convenience of the delegates. We also looked after the entertainment of the delegates for which many programmes were organised including trips to nearby tourist sites. HOW DID THE GOVERNMENT SUPPORT FHRAI AND MAYFAIR? The Government of Odisha and FHRAI cooperated with Mayfair very well. Odisha tourism patronised and promoted the event and ensured wide publicity of the event. FHRAI had guided Mayfair on each step and assisted in the planning process which led to the flawless execution. WHAT DO YOU HAVE TO SAY ABOUT THE TURNOUT ABOUT THE NUMBER OF MEMBERS? The registration was the highest ever in the history of FHRAI Convention. The invitees and speakers also attended in large numbers. The best part was the carnival on World Tourism Day. Delegates at the convention comprised officials from the Italian, US and Thai Consulates and the French Embassy. FHRAI CONVENTION WAS A LARGE ONE HELD IN TIER-II CITY LIKE BHUBANESWAR, WHAT DID YOU FEEL ABOUT THIS? Bhubaneswar is a fast growing city with all infrastructural facilities for the organisation of any large scale event. Connections to Bhubaneswar from all parts of the country are excellent. The Airport has been upgraded to international status recently. The city has a cosmopolitan work culture and people from all walks of life reside here. Industrialisation is fast catching up and it is the education hub of Eastern India. Bhubaneswar was the ideal venue for the convention. HOW CAN ONE LEVERAGE ODISHA’S RICH CULTURE AND HERITAGE TO PROMOTE TOURISM IN THE STATE INSTEAD OF HARPING ON BUILDING NEW TOURISM PRODUCTS? Odisha being a state with rich cultural heritage can be destination of large number of tourists from across the globe. Chilika Lake is Asia’s largest brackish water lagoon and can be promoted aggressively with upgraded infrastructure. Odisha’s Buddhist monuments could be publicised in a strategic way to attract tourists from East and South East Asia. Apart from Buddhist sites, there are many historic monuments which could be presented as areas of interest. Religious and historic sites could also be promoted as well. The rich tribal culture and unique rural life of the state could also innovatively used for attracting tourists. S.K. Mohapatra Executive Director Mayfair Hotels & Resorts Bhubaneswar OPINION 05C4AC74 2>=E4=C8>=) A42><<4=30C8>=B 0=3BD664BC8>=B The 50th FHRAI Convention was all about the Golden Jubilee celebrations. Members and attendees share their experiences and make some recommendations to make the convention even better next year. Kanchan Nath SAKET GUPTA DEBASHISH KUMAR Proprietor Victoria Club Hotel Puri I am a member of HRAO and attended the convention as an allied member of FHRAI. We got a chance to interact and network. The knowledge exchange was helpful. I found the session on ‘Social Media and Technology–Influence on Hospitality Business’ the best. A valedictory session collating the outcomes of the convention and for taking a few resolutions to the government or to certain agencies on particular issues will be helpful in making it better next time. 48 October 2015 I www.fhrai.com I Head- Sales and Marketing Mars Enterprises This is the second FHRAI convention that I have attended and it is the right place to network. Here, you realise that everyone has the same ‘pain’. There is a lot of learning as well as opportunities for meeting people who need some help. There are solution providers as well, so it’s a win-win situation. The food and beverage quality was excellent. I feel that there is a need for more realistic presentations in the panel discussion. Real issues need to be discussed, rather than the panelists talking about their own profiles or products. My suggestion is that one should have the questionanswer session at the beginning of the session, so that it becomes a part of the panel discussion. PRASHANTH RAO AROOR MD & CEO Mango Hotels Excellent venue, great city, great destination and lots for the family. I would say this was eastern hospitality at its best. We gained a good perspective of what is going on in the minds of the owners. We now have an improved understanding of what troubles them. To make the convention better for next time, I think the panel discussions should have had more searching questions. This comes under the domain of the moderators. Whenever we had good moderators they were able to get the best out of the panel. When the moderators were not familiar with the topics difficult questions were not asked. Overall, the quality of the sessions was good. OPINION DAMIEN SYED Consul General of France in Kolkata AVIJIT ARYA Chief Mogul Internet Moguls My focus has definitely been on Internet marketing for the last seven years, when we started. My takeaway from the convention is that Internet marketing was just a small 10-minute discussion or presentation a few years ago. Over the years we have seen that there are many discussions on OTAs, revenue management, digital marketing and social media. In the next five years, 30 to 50 per cent of the business is going to come from the Internet. So if we are now talking more about that in The FHRAI forums, this is the biggest victory. I think the emphasis should be on how to keep the business running and on increasing profits. There should be an emphasis on digital sales and marketing. As far as the Mayfair Lagoon is concerned, the staff has an ingrained ‘sewa bhava’ and that makes the difference. It was a pleasure to attend this convention because it was my first official trip. I was really excited to discover Odisha. I was keen to interact with the many stakeholders as tourism is a priority sector for the French government. France is among the top tourist destinations of the world and has more than 80,000 tourists from across the world every year. India is becoming popular with western tourists. The ITC Group opening a 5-star hotel in Bhubaneswar was exciting news. It will attract more European tourists. I enjoyed the session on ‘Hotels of the Future-Design perspective’ as well as the one on the role of the social network in reaching out to tourists. The Heritage walk on the World Tourism Day was a good idea. I was amazed at the colourful and picturesque performances which gave an insight into the diversity in India. RITESH AGARWAL Founder and CEO OYO Rooms I had heard a lot about FHRAI and this is my first time here. There are places where I get a chance to talk about the brand and company. Also, there is a lot of excitement about the problems that we are trying to solve but generally it is among the guests. This is the first time I have had the chance to see the love of our hotel partners. We believe in giving our customers a high five and a hug for our hotel partners. We believed this was a hypothesis but seeing it at the convention—this is the reason why we are and what we are today, all thanks to these guys. We face problems because we are up against large brands in a lot of cities. But this convention has shown us what community driven brands can create. STATE TOURISM 0?A8>A8CHB42C>A UNDER IPR 2015 A recent World Bank report states that Odisha is the seventh friendliest state in India to do business in. The state government’s newly launched Industrial Policy Resolution 2015 adds to the tourism policy and provides many fiscal benefits for investors. Kanchan Nath 0 n Odisha investors’ conference, organised by Federation of Hotel & Restaurant Associations of India (FHRAI) in Delhi, highlighted the ‘ease of doing business’ in the state. The Odisha Tourism Policy of 2013 declares tourism to be a means of economic and inclusive growth. Aiming at the sustainable tourism development of the state, the policy invites all stakeholders to participate in the development of tourism. L N Gupta, (IAS), Principal Secretary to Government, Skill Development & Technical Education Department & Tourism Department, said, “We are in the process of amending the Tourism Policy 2013 after IPR 2015 has come out but for the time 50 October 2015 I www.fhrai.com I being you can look at either policy. IPR 2015 announces tourism as the priority sector, and it is just about 15 days old. Tourism shall also be the focus sector for the state for the next five years along with auto, agro, food processing, IT, pharma and handicrafts. It aims at transforming Odisha into a more vibrant and industrialised state.” Tourism Policy 2013 declares certain fiscal incentives which have been now taken over by the recent Industrial Policy Resolution, 2015. Gupta said, “Interest subsidy to the extent of five per cent with a ceiling of `1 crore for a total period of five years. Exception on stamp duty to the extent of 100 per cent on allotment of land; for the new project, VAT reimbursement, 100 per cent of the net VAT paid maximum up to seven years. And 100 per cent reimbursement of entertainment tax paid for a period of five years on new multiplexes.” Other fiscal benefits include exemption of electricity duty up to 5 mba for a period of five years, the reimbursement of cost of energy audit up to 3 lakh and with the entry tax on plant machinery being 100 per cent reimbursable at the time of acquisition. Further, the employment cost subsidy is to the extent of 50 to 100 per cent for regular skilled and semi-skilled workers of Odisha domicile. Environmental protection STATE infrastructure subsidy will be given by a 20 per cent reduction in power tariff. The train cost is also reimbursed at the rate of `2,000 to `4,500 in line will Skill India.” IPR 2015 divides Bhubaneswar into zones. Zone A is around Bhubaneswar, Zone B is the northern region and the central region is Zone C and there are also Zones E and D. There is an investor friendly policy framework. Therefore I can say that the input costs to do business in Odisha are quite competitive vis-à-vis the other states, whether it’s cost of labour, trained manpower or cost of capital.” Talking about infrastructure and connectivity he said, “The state capital is Bhubaneswar and the older parts 972 acres has already been acquired and is in the government’s possession. IFC is working as a consultant. Around 448 MBA power is available, water is assured and connectivity in terms of road infrastructure is in place. The construction of the boundary wall is going on. It will be ready for allocation as soon as the PPP model is set.” Talking about Chilika, the largest brackish water lake in Asia, he said, “The biodiversity of Chilika is well known. A master plan has been made for integrated Chilika development based on four themes, adventure cluster, eco cluster, nature cluster and wetland cluster and the revenue land has also been identified around that area. IPE Global are our consultants for the Chilika project. Lots of oppor- The land rate has also been declared under the policy with Zone A, Bhubaneswar at `1.25 cr per acre, Zone B at `30-60 lakh, Zone C at `6-15 lakh per acre, Zone D `4-10 lakh and so on and so forth. Enumerating the advantages of estment, he said, “We We Odisha for investment, nvestor friendly have a stable investor nd we have government and w ClearSingle Window ance, a power surtern plus in the eastern region and an nadequate quantity of coal andd es. water resources. nt’s The government’s focus is clear on infrastructure development. The state has a long coastline of about 480km. The state is a major hub for IT, Power and Education. A large number of steel plants, have come up in the recent past, particularly post 2005. In terms of thermal plants more than 10 plants have come up. of the city are 2,600 years old. There are more than 300 temples. The new Bhubaneswar is one of the first planned cities of India like Chandigarh. Earlier there used to be one flight, today there are six flights from Delhi. Five flights to Kolkata. More than 40 flights come to Bhubaneswar. In fact Air Asia is also thinking of connecting Bhuba Bhubaneswar directly to Malays Malaysia. Air India has alread already started an inter international flight to A Abu Dhabi from Bh Bhubaneswar. Th The headquarters of the South Ea Eastern railways is in Odisha and num numerous fast trains are connected to Bhuba Bhubaneswar. It also has well main maintained national highways–NH5 and N NH6.” The costs to do business in Odisha are quite competitive vis-à-vis the other states About development plans, he said, “There is a Special Tourism Area near Puri, which is called the Samukha project. The initial plan was to develop 3,000 acres of land. Against that, tunities in terms of eco-resorts, hotels and resorts, water resorts and for leisure tourism too are available.” TS Walia, former President FHRAI said, “Odisha has historically seen major transformations in the ancient past and now is the time for another major transformation in development in terms of the tourism set-up and by meeting international standards specially with regard to safety, security and hygiene. This is possible with Public Private and Peoples Partnerships (PPP model). I have been visiting Odisha for the last many years. Whatever endeavours I have undertaken have been a great success with the blessings of Lord Jagannath. The more investors experience Odisha, the more they will understand that the government likes to showcase the tourism and hospitality potential.” RIVER CRUISE Ganges Voyager Sai ing the Kolkata to Varanasi with the RV Bengal Ganga and the MV Ganges Voyager GANGA Annapurna Garimella Howrah Bridge from the Sun Deck of the Ganges Voyager, Picture By Debanjan Das Shrine-jetties at Sultanganj. Circa sixth century AD Sultanganj 54 October 2015 I www.fhrai.com I RIVER CRUISE S tories about the Ganga generally begin at its origin at Gangotri in the western Himalayas. This narrative, on the other hand, begins in Kolkata, after a branch of the Ganga has become the Bhagirathi and then the Hooghly. Here are excerpts from the abridged version. Rivers were used to grow crops and transport goods and people, but the awareness and respect for the power of flowing water, in all its variability, was the bedrock on which any human engagement with rivers happened. The numerous shrines, temples, dargahs, mosques and burning ghats that garland the river bear testimony to this collective belief. The link between sacrality, commerce and the river is most beautifully evident at Sultanganj, which is most well-known for the beautiful Buddhas carved or cast between the sixth and eighth centuries AD, which are now housed in museums in Patna, Birmingham and elsewhere. Here, on a bend of the Ganga, which changes its flow every 25 years or so, are a series of shrine-jetties that rise above its banks to perhaps match the changing levels of water. These are dedicated to various gods including Shiva, Narasimha, the Goddess and more. These are carved in a folksy style, reminiscent of some Gupta-period art. What monuments like this suggest is that people entered the river with a prayer but also consistently valued it as a channel for transporting themselves and their things. The awareness and respect for the power of flowing water was the bedrock on which any human engagement with rivers happened For both Europeans and Indians, the Ganga was a place of pleasure. Sailing in pleasure boats, especially crafted as peacocks (mor pankhi) or beautifully carved wooden huts, was a great pleasure of the urbane elite, who borrowed this form of luxury from the act of worshiping gods by giving them pleasure with a boat ride on the river. Since 2009, Heritage River Cruises, and now its sister company, Heritage River Journeys, have sought to imagine these diverse historical and life experiences for contemporary travellers on their cruise ships, the RV Bengal Ganga and the MV Ganges Voyager. The managing director of these companies, Raj Singh, started to explore river cruising in India in the 1990s but earnest exploration of the waters began in the mid-2000s. With the help of the Inland Waterways Authority of India, Inland Water Transport of the Government of West Bengal and numerous individuals, he delved into the possibilities of cruise tourism. Sailing on an IWAI survey vessel, he planned an itinerary and imagined anew the possibilities of starting passenger cruising from Kolkata to Varanasi after nearly a break of more than a 100 RIVER CRUISE Maharaja Suite, Ganges Voyager, Picture By Debanjan Das a very high standard. Each ship has 28 cabins, a dining room, a bar, a spa, and viewing decks. There is a crew of 35 on each vessel which maintains and services the ship and its passengers. The Bengal Ganga is an expedition river craft, made entirely out of Burma teak and iron. It sails from Kolkata to Patna and downstream to Kolkata between October and late March when the river’s waters are plentiful yet calm. The Ganges Voyager, chartered for the next four years by the international tourism organisation Haimark, is a hotel on water, with suites and interior decoration reminiscent of the Raj. It sails between Kolkata and Murshidabad once a week. A new vessel, Ganges Voyager II, will be launched in 2016. Local transport and local forms of culture are part of the tourist’s ‘India’ experience years. Pontoon bridges, varying levels of water, different regimes of state and central government taxation and the lack of infrastructure were just some of the difficulties that the companies and their ships have encountered and dealt with to deliver a tourism experience that is of 56 October 2015 I www.fhrai.com I A new vessel, the Ganges Voyager II, is about to be launched in 2016. With all three traversing the river, approximately 3,500 passengers a year will travel to this little explored part of eastern India. During all this growth, the companies have tried to keep the environmental and social impact of tourism on the communities along the river to a minimum. Local transport and local forms of culture are part of the tourist’s ‘India’ experience. The ships are staffed with crew from different parts of the country, of diverse social backgrounds and attract intrepid travellers who wish to see the Ganga for its famed mysticism. All commercial ventures need to make money. But how we make that money is equally important. Our collective vision is to build companies that do their business honourably, in an ecologically thoughtful way, as well as bring pleasure and the security of a good livelihood and great travel experiences to many. F&B SYMPOSIUM ON FOOD LAWS The food industry gathered at the Scope Complex in Delhi for a symposium on food laws. Lex Bolster Global LLP presented the symposium in partnership with the Institute of Company Secretaries of India (ICSI) and with Juris & Juris, a food service law firm, as their knowledge partner. T he symposium was designed to discuss and disseminate information relating to the food regulation environment. D. Raja, MP and Secretary of CPI, presiding over the first session, said that food legislation must be pro-poor and profarmer and stated the importance of fund allocation to the regulators to achieve desired level of food safety envisaged under the Food Safety and Standards Act, 2006 (FSS Act). Meenakshi Lekhi, MP, presiding over the second session, urged that the industry should promote indigenous farmer interest. V.P. Vaish, a sitting judge of the High Court of Delhi, presided over the third session of the symposium. He emphasised the consultative process envisaged under FSS Act, 2006 in framing standards and regulations. Jatan Singh, Vice president of the Delhi High Court Bar Association, took note of the enormity of the subject and of the presence of regulators located within the territory of Delhi, desired that a statistical study be made to know the volume of food-related litigation. He supported the idea of a separate Food Court in Delhi High Court, along the lines of the company court and commercial court. Rakesh Munjal, a Senior Advocate from the Supreme Court of India and the Vice-Chairman of the Indian Law Institute, explained the adjudication process under the FSS Act, 2006. Biswajit Das, an eminent advocate from the Supreme Court of India, having expertise in food law, All unanimously agreed that food safety is non-negotiable and that the food law should be enforced with full force presented the entire scheme of the FSS Act, 2006 and stated that the said scheme is not understood by any stakeholder in the food sector. According to him, the misunderstanding of the law caused the recent developments in the food sector. He made a critical presentation on the draft regulation dated 23.07.2015 with reference to Nutraceutical, functional food, novel food and so on, circulated by Food Safety and Standards Authority of India(FSSAI) and discussed the comments and objections thereto. AGREED UPON The symposium agreed on the six points of comments/objections to be sent to the food authority by Juris & Juris about the proposed draft regulation. Similar consultation on a regular basis was demanded to bring forth clarity on the food regulatory regime in India and make the stakeholders, including consumers, aware of the various facets of the food law and food safety. EDUCATION Masterclass in hospitality management Keeping in mind the future requirements and the huge gap in the demand and supply of trained manpower in the hospitality industry, Anup K Chatterji, GM, HRD, ITDC and Principal Ashok Institute of Hospitality & Tourism Management says that this institute focuses on job-oriented short-term courses. CAN YOU TELL US ABOUT THE COLLABORATION BETWEEN AIH&TM AND NCHMCT? National Council for Hotel Management & Catering Technology (NCHMCT) has affiliated with Ashok Institute of Hospitality & Tourism Management (AIH&TM), run under the HRD division of India Tourism Development Corporation (ITDC) to conduct a three-year Bachelor’s of Science course in Hospitality & Hotel Administration (H&HA) from the academic session 2015-16. Anup K Chatterji, GM, HRD, ITDC and Principal AIH&TM 58 With this affiliation AIH&TM is now at par with all existing IHMs under the umbrella of NCHMCT. However, AIH&TM is the first and the only IHM falling under a PSU. The intake to this course is done through an All India Joint Entrance Examination conducted by NCHMCT, which is an autonomous body under Ministry of Tourism. The present strength of students at the AIH&TM under this programme is 53. At present, one batch is being trained under this programme. October 2015 I www.fhrai.com I ITDC AIMS TO PROVIDE INNOVATIVE, DEPENDABLE AND VALUE FOR MONEY SOLUTIONS FOR TOURISM DEVELOPMENT. HOW DO YOU PLAN TO ACHIEVE THAT THROUGH EDUCATION? Ashok Institute of Hospitality & Tourism Management, has four decades of experience in hospitality-related training for various categories of students and employees. ITDC has always striven towards excellence in training and development in the hospitality industry through its HRD division. The training methods adopted by AIH&TM are innovative and in tandem with the latest trends followed widely in the industry. AIH&TM provides quality education and training to students under various categories from the bouquet of courses it provides, which are as follows: s One Year Diploma Course in various hospitality trades in association with NIOS (National Institute of Open Schooling, under the Ministry of HRD). s One Year Residential Training Programme in Hospitality Trade, sponsored by the Ministry of DONER. s Short- term course in hospitality trade through the Ministry of Tourism’s ‘Hunar Se Rozgar Tak’ scheme. We have trained a sizeable number of candidates through these courses. They are contributing to the overall development of hospitality services and various tourismrelated activities. HOW URGENT IS THE NEED FOR SKILLED PROFESSIONALS? HOW DO YOU PLAN TO ADDRESS THIS? As per the report of the National Skill Development Corporation (NSDC) on human resource and skill requirement in tourism, travel, hospitality and trade, an investment of `10 lakh creates 78 jobs in the tourism sector, while the same generates just 18 jobs in manufacturing and 45 in the agriculture sector. Being employment intensive, travel and tourism provides employment to approximately 31 million (both direct and indirect) people throughout the country and is one of the largest employers in the country. This number is expected to rise to over 40 million by 2019 and over 43 million by 2022. Looking at the future requirement and the huge gap in the demand and supply of trained manpower in the hospitality industry we are focusing more on job-oriented short-term courses. Apart from imparting skill development training in areas of food production, F&B service, accommodation operations and front office, we have added new areas such as event management and travel agency management and intend to add a few more courses on tourism and allied areas in the near future. WHAT IS YOUR ROADMAP FOR THE GROWTH OF AIH&TM? As part of its contribution towards supplying trained manpower to the hospitality industry, ITDC plans to set up its new campus as a Centre of Excellence in Hospitality Education at Hotel Samrat, New Delhi. The new campus of the Ashok Institute of Hospitality & Tourism Management at Hotel Samrat, in the lap of a five-star hotel, is a one-of-itskind hotel school this campus is equipped with the stateof-the art infrastructure and latest teaching aids, including smart podiums. The campus set up from the current academic year, that is 2015-16, offers excellent academic facilities for budding professionals. Our vision is to be a leader in hospitality education and we intend to offer a globally competitive course and infrastructure. We aim to contribute significantly in the supply of trained manpower to the hospitality industry. WHAT ARE THE ROADBLOCKS TO PROMOTING HOSPITALITY EDUCATION? A lack of proper infrastructure and a shortage of skilled trainers in rural areas are roadblocks in spreading tourism A well-rounded hospitality management education must include and customise the curriculum and teaching methodology awareness and tourism-related service providers in remote parts of the country. Also, the mushrooming of institutes with standard infrastructure and teaching facilities are resulting in poor placement records and are discouraging a segment of students wanting to take up a career in the hospitality industry. The turnover rate and attrition rate of manpower is comparatively high vis-a-vis other sectors. The entry-level salary is fairly low, as in this industry compared to other industries. WHAT IS ESSENTIAL FOR WELL-ROUNDED HOSPITALITY MANAGEMENT EDUCATION? A well-rounded hospitality management education must customise the curriculum and teaching methodology, as per the needs and changing requirements of the industry. The teaching methodology adopted by the institutes must reflect industry needs and the learning should be student- oriented. At AIH&TM we have made an effort to maintain a balance between the course curriculum as well as overall development of the students. As we say, ‘It is just the beginning’. SPA Manpower requirement for spas to grow by 162% As per a recent survey conducted by the Sec Sector Skill Council, the spa industry is set to grow by 68 per cent in the next two years. Dr Kalathil Harish, Director Spa - Group Coordination C – Training, The Park Hotels, discusses the needs of the sector. WHICH ARE THE MOST PROMINENT DESTINATIONS AND MARKETS FOR WELLNESS TRAVELLERS WORLDWIDE? The most prominent market for wellness travel is Europe, followed by the US. The destinations for spa are Switzerland and France. Though Asian markets have increased their influence since the last five years, Europe remains the most popular destination for wellness travellers. Europe has traditionally been a spa destination and destinations like Thailand and India are now considered major players in the sector. However, there is still a long gap between the leaders and us. WITH THE WELLNESS AND MEDICAL BOARD SET UP BY THE GOVERNMENT RECENTLY, WHAT EMERGING TRENDS DO YOU SEE IN INDIA? The setting up of the board is a good trend. The establishment of the Sector Skill Council (SSC) for the wellness and beauty industry is also a good way of giving direction. The major issue that needs immediate attention is the lack of skilled manpower. A lot of manhours are spent on this by every centre. As per the recent survey conducted by SSC, the spa industry is set to grow by 68 per cent in the next two years and owing to this the manpower requirement is set to grow by a whopping 162 per cent. HOW WOULD YOU DIFFERENTIATE BETWEEN RELAXING AND RECOVERING, INTERNATIONAL AND INDIAN THERAPIES? Traditionally, a spa is looked at as a place of relaxing and general recovery. Lately, the trend in established spas has turned towards wellness services. Many of the contemporary spas use western therapies and their menu revolves around a few main traditional massages like ‘Swedish Massage’, ‘Deep Lymphatic drainage massage’ and ‘Deep tissue or Mayofascial massage’. Indian therapies essentially stem from 60 October 2015 I www.fhrai.com I SPA The major change that has occurred because of the increased number of day spas is in the pricing of spa therapies. Customers have various options now the Ayurvedic Panchkarma treatments. There are also many enterprising spas that use ‘Siddha Marma’ techniques and other traditional therapies in their spa. WHAT ARE THE IMPORTANT INGREDIENTS USED IN YOUR THERAPIES? AND FROM WHERE DO YOU SOURCE THESE INGREDIENTS? In Aura, we use natural ingredients for our therapies and massages. All our oils are made from natural oils and essential oils. We source our essential oils from the distillers directly from the Nilgiris, Tamil Nadu. WHAT HAS BEEN THE RESPONSE OF GUESTS TO THE SPA? WHICH THERAPIES ARE MOST POPULAR AT AURA? The Aura brand is an established brand of The Park. We have been successful in all the cities where we have our presence. We have a good list of loyal clientele–those who seek high-end quality spa services. To point out a single popular therapy is difficult as it varies from city to city. Our signature massages and natural facials are very popular among our clients. WHAT NEW OFFERINGS DO YOU HAVE FOR SPA JUNKIES? Our menu is customised for each city. Over and above the set menu, we also offer seasonal packages. We design packages that are ideally suited to the skin and general well being. WHAT IS YOUR MARKETING STRATEGY TO INCREASE THE BUSINESS? We have a very strong marketing team in every hotel. We use the traditional media spaces as well as modern tools like social media networks and search engines. ARE DAY SPAS CHANGING THE NATURE OF THE GAME? DO YOU OFFER THESE IN YOUR 5-STAR HOTEL PREMISES? The sudden explosion of various day spas in major and minor cities has made the spa industry a very competitive one. Customers have various options now. The major change that has occurred due to the increased number of day spas is the pricing of spa therapies. It is no longer a luxury nor a fiefdom of 5-star hotels. In our spas, we are consistent with our pricing and have a good loyal clientele. This is a loyalty-based industry, so we follow set service standards and these are impeccable and consistent. Products&Services PRODUCTS 62 VITRA INTRODUCES FAMOUS DESIGNER CHRISTOPHE PILLET TO INDIA ¢ VitrA, the bathroom solutions brand of Eczacıba, Building Products Division of Turkey brings designer Christophe Pillet to India. Christophe Pillet has won international acclaim for the quality of his creations and their wide spectrum. Be it architecture or furniture or the design of objects, he has been associated with the finest brands and with projects of ever-increasing prestige. He has transformed the Lancel boutiques across France and the rest of the world, designed the new Hotel Sezz in St Tropez, and the restaurant Maison Blanche in Fes and Casablanca, and created the stands for Renault at international automobile shows. The scope and the variety of his projects has been phenomenal. SPRINGFIT INTRODUCES I SLEEP ¢ The brand new I Sleep by Springfit is a new benchmark in the mattress industry. It is the world’s first and only mattress that is infused with Aqua Pocketed Technology and combine Thermogel Memory Foam, with the revolutionary, patented Smart Latocell and Aquacell Technology. In this many internal chambers work together to naturally and continuously adapt to your body’s every position- all without any motors and electronics. Unlike hot, sinking and hard-to-move sensations that are normally associated with traditional memory foam mattresses. I Sleep is the only mattress that ‘knows, reacts and responds’ with your every move, while Thermogel Memory Foam stimulates temperature regulation for a cool and comfortable sleep all night long and to re-energise you for the new morning. With such cutting edge technology, the I Sleep from Springfit is truly the best mattress which makes you feel so good that you’ll never feel like getting out of bed. October 2015 I www.fhrai.com I PRODUCTS OZONE’S NEW WARDROBE SLIDING DOOR SYSTEMS ¢Ozone has recently introduced a Wardrobe Sliding Door System for effortless door gliding. Sliding doors on wardrobes are in vogue nowadays as they manage to provide a designer, trendy and classy look within the limited space available. Besides, sliding doors are a convenience to a hotel’s guests. These systems from Ozone not only provide comfort to the user but also gel well with modern furniture styles and interior aesthetics. Wardrobe Sliding Door Systems from Ozone come as a top sliding system and a bottom sliding system. PARRYWARE PRESENTS VERVE ¢Parryware, a contemporary bathroom solutions brand, presents its brand-new range of faucets–Verve. With fine designs, clean lines and a contemporary profile, the collection adds simplicity and elegance to bathrooms and outlines style subtly. It is designed to fit any modern bathroom perfectly and complements a wide variety of bathroom designs. Verve has a varied range of single lever faucets. It comprises Cold Taps, Basin and Kitchen Mixers, and Concealed Diverter and Shower Mixers. These have all the immaculate functionalities, including durable ceramic values and corrosion resistence and have a lasting finish. EVENTS GLOBAL CULINARY EXCHANGE 2015 G lobal Culinary Exchange 2015, a knowledge-intensive one-day culinary conference was held in Hotel ITC Maurya, New Delhi. Organised by Indian Federation of Culinary Associations (IFCA) the conference turned out to be a memorable one for 300+ delegates as they had the opportunity to meet many of the World Chefs Association Board Members. World Chefs represents nine million chefs across the world. With 110 member countries, World Chefs can as well be regarded as the UN of the culinary world. The Global Culinary Exchange 2015 was held a day after the Board Meeting of the World Chefs Association. For the first time in its 85-year-history, World Chefs Association has conducted their board meeting in India and IFCA proudly hosted the board meeting in India. The one-day conference, The Global Culinary Exchange, is conceived to serve as a platform to discuss new perspectives and trends in the culinary space. The Global Culinary Exchange provided a perfect setting for knowledge sharing, catching up with the current trends in the global culinary scenario and network with some of the best minds in the global culinary space. BCIHMCT PARTICIPATES IN SWACHCH BHARAT ABHIYAAN I n continuation to “Excellence in Education” under IHG Academy, the MOU signed between Banarsidas Chandiwala Institute of Hotel Management & Catering Technology and Crowne Plaza Today New Delhi Okhla, the two institutions participated in IHG Walkathon on September 21, 2015 to support the cause of making India and its tourist destinations clean. This initiative was in support of the biggest cleanliness drive The Swachch Bharat Abhiyaan. The students along with faculty members joined the team of Crowne Plaza Today New Delhi Okhla for a six kilometer walkathon cum cleanliness drive from the hotel to Tughlakabad, to spread the message of keeping the surroundings clean for sustainable tourism. The event was a great success and the efforts of students and hotel employees were appreciated by one and all. 64 October 2015 I www.fhrai.com I APPOINTMENTS NEW ROLES appointments NEERAJ GOVIL SAEID HEIDARI COLETTE PEREIRA Market Vice President – South Asia Marriott International General Manager JW Marriott Mumbai Sahar Mixologist, Rromano’s Lab JW Marriott hotel Mumbai Sahar Marriott International has appointed Neeraj Govil as Market Vice President for South Asia. Prior to this, Govil was General Manager at the Shanghai Marriott Hotel City Centre, &KLQD$VSDUWRIWKHFRUH$VLD3DFLÀF leadership team, Govil will be responsible for creating and executing a strategic road map that will focus on establishing brand positioning and effectively expanding the market share of the Marriott portfolio in South Asia. With over 14 years in the hospitality sector, Govil brings international experience and expertise. L L Saeid Heidari brings with him 25 years of hospitality experience in Marriott hotels across the Middle East and Europe. This was followed by his move to India as the General Manager of the Renaissance Mumbai Convention Centre Hotel and Lakeside Chalet Marriott Executive Apartments, Mumbai. His earliest appointment in the hospitality industry was as a Security Manager after ZKLFKKHFKDQJHGKLVÀHOGRIH[SHUWLVH to food and beverage. Heidari has commendable exposure. He has graduate degrees in Chemical Engineering and Law. Colette Pereira is now the Mixologist at Romano’s Lab, JW Marriott hotel Mumbai Sahar. With over 15 years of experience in administration, marketing and publicity, she now looks into the innovations and research at Romano’s Lab, the scintillating bar which compliments Romano’s, the home-styled Italian restaurant. Pereira started her stint with bartending as an assistant bartender with Hakkasan Mumbai. She has handled PR activities for restaurants like Mangi Ferra, Taxi and Fluid Spice, was associated with IMG (Lakme India Fashion Week) and has assisted teams with various assignments. L KAMALJIT SINGH VIKAS GROVER Resident Manager Alila Diwa Goa Executive Chef Park Plaza Ludhiana Kamaljit Singh has been promoted to Resident Manager of AlilaDiwa Goa. Before this, Singh was the Executive Assistant Manager, F&B. He brings with him over 18 years of experience, having worked as Director, F&B, at the Radisson Blu Resort, Goa before joining Alila Diwa Goa. He has also worked with other hospitality brands such as Sheraton Maldives Full Moon Resort & Spa, Maldives, Radisson Plaza Resort and Spa, Kerala and Radisson White Sands Resort, Goa. He did hotel management from Saptagiri College of Hotel Management, Mangalore. L L 66 October 2015 I www.fhrai.com I Vikas Grover has joined Park Plaza Ludhiana as an Executive Chef. He brings with him more than 25 years of experience. With a broad background in extensive a la carte operations and a passion for the culinary art, he is a master of Continental and Hyderabadi cuisine and brings a host of new innovations and ideas to the hotel. He is versatile as far as unique cuisines are concerned and is skilled in the different cuisines of the world, combining them in ways inspired by the current trends in the industry. APPOINTMENTS AMIT KUMAR ADITYA SINGH RISHABH JAIN General Manager Hilton Chennai Director Sales and Marketing Radisson Blu Plaza Delhi Associate Director of Sales Crowne Plaza Jaipur Hilton Chennai announced the appointment of Amit Kumar as General Manager. With over 17 years of experience, Kumar has worked with Taj Hotels, Resorts and Palaces, The Leela Palaces, Hotels and Resorts and Starwood Hotels and Resorts. He joined Hilton Worldwide in July 2014, taking charge of operations for Hilton Chennai. Before joining Hilton Worldwide, Kumar led the menu planning, forecasting, budgeting, resource planning and quality and cost control processes as Executive Assistant Manager, F&B, The Lalit, Mumbai. L Radisson Blu Plaza Delhi has appointed Aditya Singh as its Director for Sales and Marketing. He will be spearheading the Room Sales, Catering Sales, Marketing and Revenue divisions in addition to building and honing a dynamic sales team. He brings with him an experience of over 19 years. He was recently associated with the Kempenski Ambience Hotel, Delhi as its Director of Sales and Marketing. Prior to this, he headed Sales and Marketing in hotels such as The Grand, JW Marriott (Chandigarh) and Hyatt Regency Delhi. Singh has expertise in pricing strategies, property reactive sales, proactive sales accounts and segment sales, local and social catering sales and destination sales. L L Rishabh joins Crowne Plaza Jaipur as Associate Director of Sales in the soon to be commissioned hotel. He will be responsible for business development, sales operations and ensuring that the hotel is set up for success. He comes to Crowne Plaza from the Jaipur Marriott Hotel, where he was working as Associate Director of Sales and was instrumental in driving sales and positioning the hotel correctly. Prior to this, he was associated with the Taj, Starwood and The Park. He is a post graduate in business management from the ITM Business School, Mumbai. HAPPENINGS The Grub Fest RETURNS TO THE CAPITAL C he second edition of The Grub Fest will take place from October 23-25 at the Ambience Lawns, Gurgaon. The Grub Fest is the brainchild of young entrepreneurs Aman Kumar, Arjun Jain, Chaitanya Mathur and Mani Singh Cheema. The first edition of the fest was held a few months ago at the Jawaharlal Nehru Stadium, Delhi and witnessed a footfall of around one lakh food enthusiasts, 70 participating restaurants and a line up of chefs and entertainment. Delhiites got the opportunity to savour a variety of cuisines including Lebanese, Chinese, North Indian, Italian, Mughlai, Mexican, Coastal, Sushi, amongst others. Exhibitors included Royal China, Fio, Townhall, Smokeys, Zizo, À Ta Maison & PCO, Khan Chacha, Punjab Grill, Zambar, Holy Smoke and many more. Many of these are on board for the upcoming edition. New names like B Bar, Social, Indigo, Indigo Deli, Backyard, Urban Pind, Zerzura, Room Service, amongst others, are expected to participate in this. The fest also gives a chance to interact with the business fraternity of the F&B industry. Small businesses, start-ups, blogs and tech savvy entrepreneurs in the food space can also showcase their products. ROCKTOBERFEST AT HARD ROCK CAFE 2 alling it an amalgam of American Rock ‘n’ Roll and Oktoberfest, Hard Rock Café has brought a month-long Rocktober Fest that goes on till November 8 at Saket, Delhi, and Gurgaon. It brings with it high octane music, an interesting menu, a variety of international beers, shandy, beer cocktails and entertainment. Speaking about this, Vikram ram Varma, AVP- Marketing for JSM Corporation said, “The Hard Rockk Cafe, for the last 43 years, has served a legendary dining experiencee with a side order of Rockk ‘n’ Roll history. Rocktober er Fest will be a power packed month packaged with good music, sic, food and beverage. Our 68 October 2015 I www.fhrai.com I guest will get a taste of two cultures - American Rock-n-Roll and German Oktoberfest. From pre-gigs for Hornbill Festival to MTV Xtreme promotional gigs and the Puddle of Mudd India tour, we want to keep the rock fans engaged.” International bands are Inte trying for a contest where five bands in each city will battle it out to win a chance to play at the December Dece Hornbill festival which takes pplace in Nagaland. Hornbill On To Tour is a three-city tour of concerts held he over two months in Mumbai, D Delhi and Bengaluru. RNI No. DELENG/2000/1230 Posting Date 15-20 (Every Month) No. U(C) - 306/2015-2017 Postal Reg. No. DL (ND)-11/6173/2015-16-17 NDPSO-1 Date of Publication 12-10-2015