Retailers

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Currently in Beta
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MoZONE
powering the Physical Web
90% of sales are in physical locations. The MoZONE Physical Web for retailers increases sales, improves service, and drives actionable analytics.
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Value Proposition
Solid
Business
Model
90% of sales
in physical venues
Proven
Management
Team
No APP required
Defensible
Patented
Technology
Huge
Market
Opportunity
Clear customer
Value Propisition
MoZONE works on
any mobile device
Deeper customer
engagement and
Activation
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The Team
Kash Johal, CEO. 30+ yrs in high tech, founded and sold 2 companies.
Funded the company to date, understands high tech and retail.
Rocky Gunderson CMO. 30+ yrs in high tech, multiple companies.
founder of Seesaw Networks, understands high tech, brands and retail.
Robert Koolen, Advisor. 30+ yrs in high tech, multiple companies.
Former president of 2 digital signage companies, understands media.
Adrian Weidmann, Advisor, Managing Director StoreStream metrics.
Wrote the book on in-store digital shopper marketing - literally.
David Williams, Advisor, Chairman ScreenMedia Technology, UK.
Our first VAR in europe. Expert in store retail - over 40 years experience.
Sarbjeet Johal, Advisor. Experienced at VISA, software companies,
Rackspace and currently at Oracle. Understands software and cloud.
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From Google’s development site:
http://google.github.io/physical-web
“What is this?
The Physical Web is an approach to unleash the core superpower of the
web: interaction on demand. People should be able to walk up to any smart
device - a vending machine, a poster, a toy, a bus stop, a rental car - and
not have to download an app first. Everything should be just a tap away.
Why is this important?
The number of smart devices (internet of things - IOT) is going to explode,
and the assumption that each new device will require its own application
just isn't realistic. We need a system that lets anyone interact with any
device at any time. The Physical Web isn't about replacing native apps: it's
about enabling interaction when native apps just aren't practical.”
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How it Works- Follow the Data
All data flows through
MoZONE - content
stored on each MoZONE.
User interactions are
logged for real time
actionable analytics
MoZONE
3
MoZONE
2
MoZONE creates a WIFI
based Physical Web
30-50 feet radius.
Smartphone customers
interact using browsers
Central
MoZONE server
1
MoZONE
1
Worldwide network of MoZONEs with
same WIFI SSID. Customers connect
automatically after registration
2
MoZONE
4
Place MoZONEs
inside venue. Manage
customer journey
in-store
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MoZONE Enables Physical Web for
In-store Applications
MoZONE
extensible platform
WIFI
access
point
Web
server
Database
analytics
engine
HD
media
player
Pay and
Loyalty
Interactive
control
IOT
Interactive control platform - linux x86
Low cost standard commercial hardware
Traditional divide
between web and
brick and mortar
Retail Tech
Payment/loyalty
Food & Beverage
Media &
Advertising
Customer Service
Brick N’
Mortar
Virtual
Data Analytics
Store Navigation
Mobile Payment
Personalization/
Curation
Coupons & Deals
Internet of things (IOT)
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Shopper Experience
enter
MoZONE
free wifi.
Click
welcome
message
exit
Hundreds of
in-store $1 NFC
tags.
Interactive
experience
Privacy control
1
2
Each tag (or code)
links to individual
micro-websites
and deals.
3
8
Brand Benefits
Brands easily deliver their optimal content at point of purchase.
Brands place their desired content into a dropbox folder.
Each MoZONE creates an interactive website from Dropbox content.
Retailers can easily provide incentives.
Brand
Content
MoZONE Servers
1
2
3
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Loyalty Option
Think Starbucks/Safeway Card, but better:
No APP
No Card
Stored value works across all MoZONE retailers
Integrate & promote & sign up existing loyalty plans - (home phone number)
Each retailer sets their cash back loyalty redeemed automatically on next visit
Twitter users who follow the retailer’s account can
earn extra rewards and be entered into promos.
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Pay - How it Works
No APP or password required - User’s image is used for validation - Highly secure
Loyalty credit automatically deducted - Easy to manage for retailer
User uploads IMAGE
at sign up
1
User enters amount,
then clicks PAY
User’s image displays
only if IMAGE and amount OK
Clerk ACCEPTS
2
3
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Data to customer Activation
In-Store Data
Loyalty
History
Coupon
Data
Retailer
&
Brands
MoZONE
enables
Customer
Activation
Location
Data
POS data
TV Viewer Data
Online
Clicks
Mobile
Ad Data
Credit card
Profile
Data
Data
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Retailer Benefits Target Customer In-Store
Without MoZONE
Retailers blind to
the customers
in their venues
Track customer
clicks & journey
Improved
service & loyalty
Track customer
dwell times
Reduced
transaction fees
Track customer
purchases
Income from Brands
tag content/coupons
MoZONE
Actionable Analytics
Data Activation
Daily email reports
MoZONE
Increases sales
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Competition
Advantage
MoZONE
e
l
g
o
Go
l
a
c
i
s
y
h
P
Web
SERVICE
MOZONE
Offers WIFI - no dataplan required
Y
-
N
-
Works with any phone
Y
-
-
-
Track users
Y
Y
Y
Y
No APP needed, no development
Y
-
-
-
-
Interactive HD screen
Y
-
-
-
-
Daily analytics report
Y
-
-
-
Payment
Y
-
-
Y
Loyalty
Y
-
-
-
Auto check in
Y
Y
Y
Y
NFC location (<12”) + information
ag
Social media integration
Y
-
-
-
Y
-
-
-
DropBox for content updates
Y
-
-
-
-
-
-
User privacy control
IBEACON CISCO CMX APPLE PAY
GOOGLE
-
-
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Target Markets
Existing wifi hotspots
in cafes, airports, hotels, retailers
etc. 7.7M hotspots per IPASS in
this segment overall 45M hotspots
Opportunity is > 3M units
Grocry stores, Concierge services
malls, resorts, casinos, luxury items,
drugstores, bars/clubs, spas, restaurants
Opportunity is > 500K locations
Convenience stores
quick serve restaurants
fast food, small medium retailers
Opportunity is >700K locations
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MoZONE Advantage
Customer
Activation
Privacy
Gateway
Big Data
Activation
Patents
First Mover
Advantage
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In Summary
The market is ready for the Physical Web:
•
•
•
•
More transactions
Better insights
Killer branding
Improved customer service
The market is ready for
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Appendix - Supporting Slides
•
What is the problem
•
Why no APP
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What is the problem?
Consumers increasingly search for information and deals on products or
services while shopping.
This results in poor user experience and links to competing retailers that
encourages showrooming - delaying the sale. MoZONE physical web enables:
Retailers to improve their data analytics
Retailers to uplift sales with personalized incentives
Retailers to present the best brand information to help make the sale now
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Why no APPS ?
Customers are increasingly reluctant to download APPs due to security and privacy concerns.
With thousands of retailers it is likely retailer specific APPs will have limited customer acceptance.
APPS acquire the users details including email, name, access to location history, access to private
files (such as photo’s) at the time of installation. Then increasingly the APP vendors promptly sell the
client information to third parties with no recourse for the client.
MoZONE solution targets a better customer experience acting as a trusted gateway enabling
customer interaction and preserving anonymity. And customers can modify privacy settings on
MoZONE at any time.
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