A Magazine

A
Magazine
ABOUT US
Real Inspiring
Wise Personal Relevant
1980s
1960s
1970s
2000
1990s
53 years and counting
Her World is the first English women’s lifestyle magazine in the region.
Regional EDITIONS
singapore
thailand
vietnam
indonesia
readers' profile
82%
aged between
30-49 years old
RM2,000
spent on
shopping monthly
50%
over
38%
have an average
household income
of RM6,000
148,000
Readers in the
Klang Valley
76%
Malay
26%
PMEB
Married
56%
own Platinum
& Gold Cards
Contents
25%
Beauty
Guiding women to look
youthful and fabulous.
20%
Fashion
Practical tips and how-tos for
women in their 30s and beyond.
Contents
20%
Lifestyle
Helps women provide
happy and
comfortable lives
and homes for their
families.
35%
Features
All that the busy, modern woman needs to
know about making life better for herself
and her loved ones.
supplements
March 2012
Beauty
ON THE TOP:
18k White Gold Diamond Necklace
DN0001431
CLOCKWISE FROM TOP:
Tomei Glittering Diamonds Collection
D00133728, D00132877,
DP0097193 & DP0096001
A top-to-toe beauty guide
full of tips and suggestions
on looking more youthful.
A
CHRISTMAS
TREASURE
HUNT
Dec 2012
Christmas
55881_HW Mock_FA2_digiscan 6
BY
31/10/12 1:57 PM
Start a new Christmas tradition by
hiding presents around your house,
and then getting your loved ones to follow
our map and use the clues to nd out
whether they’ve been naughty or nice.
May 2012
Mother's Day
It’s that festive time
of the year! Indulge
in gift ideas for your
loved ones.
55881_HW Mock_FA1_digiscan 1
29/10/12 11:59 AM
FROM LEFT TO RIGHT:
Dr Rimpler Protective Cream, RM138
Dr Rimpler Balance Gel, RM128
Dr Rimpler Purity Gel, RM128
Dr Rimpler Tonic, RM118
Dr Rimpler Clear Up Foam, RM198
WHO’S HUNGRY? THE PANTRY HAS PLENTY OF OPTIONS...
Isabelle Lancray & Dr Rimpler Special
Guardian LUXE Bath Towels by Aussino, RM9.90 with purchase of RM250
& above or RM19.90 with purchase of RM100 & above in a single receipt,
inclusive of two participating brands at Guardian.
TASTY TREATS
Available in four colours – Cotler Pink, Simple Tan, Atlas Ivory, Plush Lilac.
Limited to one unit per receipt, per customer while stocks last. More details instore. Conditions apply.
Revitalise your skin with the right products and you’ll be starting the New Year with skin that’s radiant and
in the pink of health. Maintaining a clear complexion is easy with Isabelle Lancray and Dr Rimpler whose
products are designed to protect, balance and strengthen your skin’s immune system.
Hyacinth & Bergamot Blossom Reed Diffuser 90ml, RM29.90
Lavender & Chamomile Sage Reed Diffuser 90ml, RM29.90
FROM LEFT TO RIGHT:
Isabelle Lancray L’Age D’Or Edith Creme Absolue, RM968
Isabelle Lancray L’Age D’Or Marianne Creme Liberte, RM788
Isabelle Lancray L’Age D’Or Isabelle Elixir Intemporel, RM778
55881_HW Mock_FA2_digiscan 1
BOTTOM LEFT TO RIGHT:
Season’s Love Body Wash 75ml & Body Lotion 75ml Set, RM19.90
Sheer Freesia and Ocean Breeze Shower Cream 460ml & Scrub 250ml Set, RM19.90
5/11/12 11:01 AM
55881_HW Mock_FA2_digiscan 2
55881_HW Mock_FA1_digiscan 3
5/11/12 11:02 AM
5/11/12 8:07 PM
A Mother’s Day tribute
with ideas on how to
celebrate a motherdaughter relationship.
supplements
Beauty in
colour
Her World
Beauty Awards
C hampions
in Beauty
Each year, a distinguished
panel of industry experts
and our readers select the
year's best beauty products.
Results
R
l are out!! Y
YOUR
OUR votes hhave ddetermined
i d the
h winners
i
off the
h R
Readers’
d
Choice category in the Her World Beauty Awards 2011. The Her World team
along with our judges: medical aesthetician Dr. N. Sutina Nordin, hair salon
ANTI-AGEING entrepreneur Grace Leong, makeup artist Sheng Saw and modelling guru Cilla
Foong, have selected winners for the Her World’s Choice category. See inside
MOISTURISERS
for the complete list of the best in beauty!
SK-II
Skin Signature *Note: Judges’ comments are strictly independent and not tied to respective brands in any way.
TexT: Michelle Tan. PhoTograPhy: ch lei assisTed by Syarifah faTiMaTul Zaharah
and MuhaMMad haiqal. sTyling: alexia Tan.
TEXT & COORDINATION: MICHELLE TAN ART DIRECTION: YVONNE HO & ALEXIA TAN PHOTOS: KEENKY YONG ASSISTED
BY SUET YIN MAKEUP: LING CHONG HAIR: ALBERT KOH/CUT! STUDIO NAILS: SUET YIN MODEL: SILVIYA VLADIMIROVA
Beauty comes in all shapes and sizes but at Her World, it also
comes in all colours. While beauty is perceived in many ways,
we think it should be appreciated likewise too. After much
deliberation from our team and our guest judges,
we present this year’s Her World Beauty Awards
winners. Find out inside how YOU can win
products and become a reader judge too!
*Note: Judges’ comments are strictly independent and not tied to the brands in any way.
june 2011 /
■ READERS' CHOICE
“The texture is surprisingly light for such a rich
cream. A little goes a long way as it spreads and
absorbs easily,” says Sheng Saw. “The velvety
finish acts as a base so makeup stays on longer.”
55265_HWBA-Opener2010
1 B3, Pitera
This moisturiser contains Vitamin
10/9/11 11:49:27 AM
and Oli-Vityl (derived from olives) to promote
radiance, smoothness and firmness.
55265_HWBA-Skincare(SKll Skin) 29
8/9/11 8:07:32 AM
NAIL COLOURS
OPI Nail Lacquer
■ HER WORLD ’S CHOICE &
READERS'CHOICE
Best known for its tongue-in-cheek names like
Glow Up Already and I’m His Coral-Friend, OPI
combines fun and professionalism in a bottle.
Find your favourite shade and texture of nail
polish, without having to compromise on lasting
power and shine. “Nail colours are important so
always keep up-to-date and fashionable with nail
trends. Attractive nails can complement an outfit
and occasion,” says Cilla Foong, modelling guru
and owner of Cilla & Associates.
HAND SOAPS
HAND & FOOT
CARE
Crabtree & Evelyn Pomegranate,
Argan & Grapeseed Deep
Cleansing Hand Wash, RM80
● READERS’ CHOICE
The skin on the back of your hands is thinner
and does not have any oil glands, thus it is more
susceptible to dryness. Look out for natural,
plant-based cleansers to prevent skin from
drying out. This hand wash contains sunflower
wax granules to scrub away rough patches and
leave your hands clean and smooth. “It’s a treat
to have this by the sink! Washing hands is more
of a luxury than a chore,” says Seema.
BURT’S BEES
Hand Salve
■ READERS' CHOICE
Burt’s Bees advocates pure and natural
ingredients in its products, evident in its
bestselling hand salve. This 100 per cent natural
TONER/LOTION
balm contains olive oil, sweet almond oil and
beeswax to intensely moisturise dry, cracked
DERMALOGICAhands.
“A salve comes in handy if hands have
been in constant contact with water, like after
Antioxidant cooking
or gardening,” says Dr. Sutina Nordin.
Hydramist
LIPSTICKS
Chanel Rouge
Allure Velvet, RM95
■ HER WORLD ’S CHOICE
If you are always on the go, a spray-type toner
such as this works best because it is
mobile and
55265_HWBA-Bodycare(BurtsBeesHands)
convenient. It is also packed with antioxidants
to shield skin from environmental damage. This
can be used either as a skincare product or facial
mist to freshen up. “I like that it doesn’t contain
any artificial fragrance or colouring,” comments
medical aesthetician Dr. N Sutina Nordin.
55265_HWBA-NailColour(OPI) 47
● HER WORLD ’S CHOICE
198
9/9/11 10:51:19 PM
Matte lips never go out of trend, especially those in friendly
colours like pink, red and beige. Choose one that’s enriched
with micro mother-of-pearl particles that reflect light to give
your pout a luminous, soft-focus finish. The click-release
mechanism makes this the perfect accessory for touch-ups
at the dinner table. “You can hardly go wrong with timeless
colours done with a modern twist,” says Her World Editor-inChief Seema Viswanathan.
9/9/11 9:50:24 PM
55265_HWBA-Skincare(Demalogica) 13
55704_BODYCARE Crabtree & Evelyn Hand Wash 80
13/9/11 8:30:31 AM
55704_MAKEUP Chanel 80
4/06/12 6:34 PM
4/06/12 6:57 PM
her world
80
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EVENTS
Her World
Golf Challenge
This ladies-only golf
tournament offers much
camaraderie and fabulous
prizes such as beauty
hampers, fashion accessories
and travel vouchers.
events
Her World
Woman Awards
An annual event that honours
prominent and inspiring women from
various professional backgrounds.
spin-off
Her World Cookbook
Go on a culinary adventure with this
yearly collection of mouthwatering recipes.
Quick Recipes
Easy to follow and ideal for
today’s busy lifestyle.
Feed The Senses
These authentic recipes are
beautifully presented and
photographed.
Helpful Tips
These useful hints ensure success
when cooking and baking.
awards
2010
January 2009
Best Cover Design (Bronze)
2011
October 2010
Best Cover Design (Gold)
ADVERTISING RATE (PRINT)
Material Specifications
Advertising Rates (Print)
herworld (RM)
Advertising
Outside Back Cover Rates (PRINT)
36x
24x
18x
12x
Joint Booking Rates
9,933
8,940
Inside Front Cover
Joint Booking Rates
8,613
7,752
Inside Back Cover
Joint Booking Rates
6,248
5,623
6x
3x
Casual
Full Page Four Colour (ROP)
Joint Booking Rates
4,125
3,713
4,400
3,960
4,532
4,084
4,675
4,208
4,950
4,455
5,225
4,703
5,500
4,950
2/3 Page Colour (Vertical)
Joint Booking Rates
3,399
3,056
3,626
3,259
3,734
3,361
3,852
3,463
4,079
3,667
4,305
3,870
4,532
4,074
1/2 Page Colour
Joint Booking Rates
3,094
2,781
3,300
2,966
3,399
3,059
3,506
3,152
3,713
3,337
3,919
3,523
4,125
3,708
1/3 Page Colour (Vertical)
Joint Booking Rates
2,780
2,477
2,966
2,642
3,055
2,724
3,151
2,807
3,336
2,972
3,522
3,137
3,707
3,302
*Specified positions will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit. Rates are subject to prevailing Government Tax.
Publication
Frequency: Monthly
Language: English
readership: 148,000*
Booking Deadline: 7 Weeks
Before Publication
*Synovate Magazine Klang Valley Readership Study
(2010/2011)
FULL PAGE
Trim Size: 205(w) x 275(h)
Bleed Size: 211(w) x 281(h)
Text Area: 195(w) x 265(h)
2/3 PAGE (VERTICAL)
Trim Size: 130(w) x 275(h)
Bleed Size: 136(w) x 281(h)
Text Area: 120(w) x 265(h)
1/2 PAGE (HORIZONTAL)
Trim Size: 205(w) x 135(h)
Bleed Size: 211(w) x 141(h)
Text Area: 195(w) x 125(h)
1/3 PAGE (VERTICAL)
Trim Size: 68(w) x 275(h)
Bleed Size: 74(w) x 281(h)
Text Area: 58(w) x 265(h)
DOUBLE PAGE SPREAD
Trim Size: 410(w) x 275(h)
Bleed Size: 416(w) x 281(h)
Text Area: 400(w) x 265(h)
1/2 PAGE (VERTICAL)
Trim Size: 102.5(w) x 275(h)
Bleed Size: 108.5(w) x 281(h)
Text Area: 92.5(w) x 265(h)
Material requirements (Print)
FILE FORMAT
All digital files submitted to Blu Inc must:
• Be in PDF format version 1.3 or higher.
• Have embedded fonts above 8 points.
Not artificially stylized.
• All images must be in CMYK format
under FOGRA 27L colour profile. Images
in RGB format are not allowed.
• Be no more than 300% ink weight.
• Be the correct advertisement size with a
3mm bleed included.
COLOUR PROOFS
Blu Inc requires that all hard copy colour
proofs be supplied. Files transmitted
must be in ISO Forgra 27L icc profile.
Please note that colour/digital proofs
supplied will be used as a guideline
only and the advertisments reproduced
are as per data/specifications supplied.
In order for Blu Inc to match proof
colour within 85%, all proofs must
have the Blu Inc GMG colour control
bar or the MediaWedge V2 colour
bar with an attached pass/fail sticker
indicating compliancy. Blu Inc will not be
responsible for any colour not adhering to
this standard.
FONTS
All submitted fonts (for digital files) must
be for MAC OS (no PC fonts). Illustrator
and Freehand files should have all fonts
converted to paths/outlines.
SPREADS
Advertisers using facing pages as a spread
may extend matter to the center fold
line on each side. However, there is no
guarantee of precision of folding in
all copies.
DIGITAL TRANSMISSION
Blu Inc prefers files to be delivered
through the Quickcut Network operated
by Asia On Time. Quickcut, checks
the integrity of files before they are
sent to Blu Inc so that your files will
print correctly. Blu Inc cannot accept
responsibility for or fix files submitted via
CD, e-mail or other suppliers.
PERFECT BOUND & TRIM MAGAZINES
Clearance for Blu Inc magazines should
be a minimum of 6mm due to this space
being visually lost in the spine. Please
note, in case text runs across a DPS, text
must be at least 10mm away from the
gutter on both sides. The text area also
needs to be at least 5mm away from the
outer trim area. Do not place essential
information in this critical gutter area
if possible.
MATERIAL DEADLINE
The Material deadline is 5 weeks before
publication date, if the material is
not received within the deadline, the
publisher reserves the right to repeat any
previous advertisement of the same size
or to fill the space at its discretion.
CANCELLATION
Cancellation deadline is 6 weeks before
publication date. All specified positions
and creative buys are non-cancellable.
Editorial Enquiries:
Editor-In-CHIEF
SEEMA Viswanathan [email protected]
Sales Enquiries:
Sales director
Chee Eng SaAn [email protected]
Sales Manager
Shirley Chin [email protected]
Blu Inc Media Sdn Bhd
Lot 7 Jalan Bersatu, 13/4 Seksyen 13, 46200
Petaling Jaya, Selangor Darul Ehsan.
T: 03-7952 7000 F: 03-7960 0148
www.bluinc.com.my