Investor Day 2010 Presentation

Transcription

27th SEPTEMBER 2010
RENAULT PROPERTY
RENAULT INVESTOR DAY
AGENDA
14.00
WELCOME COFFEE - “MILLESIME ROOM”
14.30 - 17.30
PRESENTATIONS AND Q&A SESSION
14.30
Introduction by Dominique THORMANN, CFO
14.40
Patrick PÉLATA, COO
15.25
Steve NORMAN, SVP Global Marketing
16.05
Laurens VAN DEN ACKER, SVP Design
16.45
Q & A session, hosted by Dominique THORMANN
17.30
COFFEE - “MILLESIME ROOM”
17.45 - 18.30
BUSES BACK TO THE HOTEL CONCORDE OPÉRA PARIS
27th SEPTEMBER 2010
RENAULT PROPERTY
2
PERFORMANCE REVIEW
PATRICK PÉLATA
RENAULT COO
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3
1.1 AUTO INDUSTRY CHALLENGES
IMPACTING RENAULT
1.2 SALES PERFORMANCE
1.3 A TOP LEVEL QUALITY
1.4 ON AN IMPROVED PRODUCT RANGE
1.5 TOWARDS A STRONGER BRAND
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4
1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT
AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT
NEED FOR MOBILITY
OUTSIDE EUROPE
Car Park: 1 billion units ! 2 billion units in 2025
Global automobile park (source Rexecode)
M units
4,000
3,121
2,773
3,000
x2
2,344
1,806
2,000
1,000
x2
1,229
549
0
1985
1990
1995
2000
2005
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2010
2015
2020
2025
RENAULT PROPERTY
2030
2035
5
2040
2045
2050
NEED FOR MOBILITY
OUTSIDE EUROPE
NEED TO REDUCE
CO2 EMISIONS
Car Park:1bn ! 2bn in 2025
Car: 12% of CO2 emissions
WORLD CO2 EMISSIONS (SOURCE IEA 2006)
12 % Other sectors
(Residential, Households and agricultural)
Transport = 23 % of world CO2
emissions, of which :
Personal cars and LCV = 12%
23%
Transport
45.5% Power
19.5 % Industry
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RENAULT PROPERTY
6
NEED FOR MOBILITY
OUTSIDE EUROPE
NEED TO REDUCE
CO2 EMISIONS
NEED TO MANAGE
OIL PRICE INCREASE
Long Term Oil Price > 130$
USD/bbl
160
130
140
120
100
100
80
60
62
40
20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
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7
TECHNOLOGY DRIVEN BY COST / CO2 VALUE
TECHNOLOGY COST PER GRAM OF CO2 SAVED
50€/g
40€/g
30€/g
20€/g
10€/g
CO2 benefit
0€/g
0%
2%
4%
6%
Vehicle management
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8%
10%
12%
14%
16%
Powertrain technologies
RENAULT PROPERTY
8
18%
20%
NEED FOR MOBILITY
OUTSIDE EUROPE
NEED TO REDUCE
CO2 EMISIONS
NEED TO MANAGE
OIL PRICE INCREASE
Long Term Oil Price > 130$
1999
2008
0.3
0.3
Source: Eurostat
Car Purchase
5.2
3.8
Car Usage
6.1
7.1
Transport Service
2.2
Total transports : 14.4 %
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-1.4 points
in 10 years
2.5
Total transports : 13.7 %
RENAULT PROPERTY
9
LOWER SPENDING IN
AUTOMOBILE IN
MATURE MARKETS
EUROPE – DOWN SIZING ACCELERATES
M units
9
C+D+E = -15%
8
7
6
5
A+B+ENTRY = -5%
4
3
2
1
0
2008
2009
2010
SAAR rolling average 4 months, European PC markets that had Scraping Incentive Schemes
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RENAULT PROPERTY
10
NEED FOR MOBILITY
OUTSIDE EUROPE
NEED TO REDUCE
CO2 EMISIONS
NEED TO MANAGE
OIL PRICE INCREASE
LOWER SPENDING IN
AUTOMOBILE IN
MATURE MARKETS
NEED FOR AFFORDABLE AND LOW C02 VEHICULES
Sustainable
mobility for all
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RENAULT PROPERTY
R&D
11
IMPACTING RENAULT
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1.2 PERFORMANCE REVIEW SALES PERFORMANCE
RENAULT GROUP MARKET SHARE IN EUROPE
EUROPE PC+LCV, ROLLING AVERAGE 12 MONTHS
12 %
11 %
Group
10 %
Renault brand
9%
8%
7%
6%
5%
4%
2005
2006
2007
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2008
RENAULT PROPERTY
2009
13
2010
MARKET SHARE EVOLUTION BY RETAIL PRICE BY BRAND
PRICE RANGE SHARE CHANGE H1 2010 VS. 2004
(PC market - FR, GER, IT, SP)
12 %
10 %
8%
6%
4%
2%
0%
Source : NCBS 2010
-2 %
<10 K€
10-15 K€
Renault brand
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15-17 K€
>=17 K€
Dacia brand
RENAULT PROPERTY
14
DACIA - LIMITED CANNIBALISATION
SANDERO
"95% of customers are Used Car customers (>1yr)
"72% of the vehicles taken in part exchange were bought as used cars >5 years old
DUSTER
"58% of vehicles taken in part exchange are >10 years old
"65% of trade-ins are brands other than Renault
PREVIOUS BRAND OF DACIA CUSTOMERS IN FRANCE
45 %
40 %
35 %
30 %
Renault
25 %
Opel
Ford
20 %
Peugeot
15 %
Citroen
10 %
Fiat
5%
VW
0%
2006
2007
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2008
RENAULT PROPERTY
2009
15
ALL 3 BRANDS CONTRIBUTING TO GLOBAL SALES GROWTH
IN K UNITS
(PC+LCV)
RENAULT
DACIA
RSM
GROUP
+17.6%
+13.7%
+40.3%
+18.3%
1,725
1,459
1,378
1,172
236
208
H1 2009
2009 H1
8M
8M 2010
2010
H1 2009
2009 8M
H1 2010
2010
8M
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79
111
H1
8M 2009
2009 H1
8M 2010
2010
RENAULT PROPERTY
H1 2009
8M
2009 H1
8M 2010
2010
16
A RISING RETAIL PERFORMANCE, WITH A PILOTED NON RETAIL PERFORMANCE
RENAULT BRAND EUROPEAN MARKET SHARE RETAIL / NON RETAIL CHANNELS
(FR+GER+UK+SP+IT+BE+NLD)
14%
12%
RETAIL
10%
8%
NON RETAIL
6%
4%
2%
0%
2008
2009
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2010
RENAULT PROPERTY
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MORE BALANCED GEOGRAPHICALY
MIX OF GROUP SALES PC+LCV - EUROPE / OUTSIDE EUROPE
50%
40%
30%
20%
OUTSIDE EUROPE
10%
0%
1996
2000
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2004
RENAULT PROPERTY
2008
18
TOP 15 MARKETS: 13 MARKETS GAINING MARKET SHARE AUGUST YTD
VOLUME
8M 2010
M/S PC+LCV
8M 2010
EVOL M/S
vs. 2009
FRANCE
494,073
28.2 %
+ 3.1
GERMANY
114,346
5.6 %
-0.3
SOUTH KOREA
107,915
10.9 %
+ 1.8
ITALY
101,547
6.8 %
+ 1.9
BRAZIL
95,027
4.6 %
+ 0.8
SPAIN
89,605
11.1 %
+ 0.7
UNITED KINGDOM
BELGIUM/LUXEMBOURG
70,468
60,487
4.9 %
12.7 %
+ 2.0
+ 1.7
TURKEY
RUSSIA
58,832
57,230
14.7 %
5.0 %
+ 0.8
+ 0.1
ARGENTINA
54,295
12.5 %
=
ALGÉRIA
47,906
30.1 %
+ 6.5
NETHERLANDS
33,156
8.7 %
+ 1.8
ROMANIA
30,100
41.3 %
+ 4.1
IRAN
29,291
3.0 %
+ 0.2
1,444,278
9.9 %
+1.2
TOTAL TOP 15
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BUILDING STRONG FOUNDATIONS IN BRAZIL
NEW-COMERS MARKET SHARE PC+LCV
5%
4.6%
4.6%
4.3%
Renault
4%
Honda
3.9%
Hyundai
Toyota
Peugeot
3%
2.8%
2.6%
Citroen
2%
1%
0%
1999
2000
2001
2002
2003
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2004
2005
2006
2007
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2008
20
2009
2010 2011
BUILDING STRONG FOUNDATIONS IN RUSSIA
MAIN FOREIGN BRANDS MARKET SHARE PC+LCV
8%
Chevrolet
6%
Kia
Renault
Hyundai
Ford
Toyota
Nissan
Volkswagen
4%
2%
2003
2004
2005
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2006
2007
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2008
2009
21
2010
IMPACTING RENAULT
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1.3 PERFORMANCE REVIEW A TOP LEVEL QUALITY
EUROPEAN WARRANTY EXPENSES: - 60% IN 4 YEARS
Other
3rd year
2nd year
1st year
JAN 01
JAN 02
JAN 03
JAN 04
JAN 05
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JAN 06
JAN 07
RENAULT PROPERTY
JAN 08
23
JAN 09
JAN 10
IMPACTING RENAULT
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RENAULT PROPERTY
24
1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE
RENAULT CONTRAT 2009: 22 NEW MODELS LAUNCHED (VERSUS 26 PLANNED)
2006
2007
2008
2009
2010
13 11
EXTENSION
13 11
REPLACEMENT
LOGAN MCV
KOLÉOS
KANGOO BEBOP
SM5
LOGAN VAN
SANDERO
LOGAN PICK UP
WIND
WIND
CLIO ESTATE
LAGUNA COUPÉ
DUSTER
DUSTER
MODUS
MEGANE COUPÉ
TWINGO
THALIA - SYMBOL
SCENIC
LAGUNA
MEGANE HB
GRAND SCENIC
LAGUNA ESTATE
MEGANE ESTATE
KANGOO EXPRESS
FLUENCE
KANGOO
MASTER
ESPACE
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MASTER
MEGANE FAMILY
RENAULT GROUP C SEGMENT MARKET SHARE IN EUROPE PC
16
New Megane
Launch
% rolling average 12 months
14
12
10
8
6
4
2
0
DEC 04
JUN 05
DEC 05
JUN 06
DEC 06
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JUN 07
DEC 07
JUN 08
RENAULT PROPERTY
DEC 08
26
JUN 09
DEC 09
JUN 10
MEGANE FAMILY
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DUSTER
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UPPER RANGE
EUROPE
RANGE TO BE REBUILT
% rolling average 12 months
D/E market share in Europe PC
5.0
4.0
3.0
2.0
1.0
0
DEC 04
JUN 05 DEC 05
JUN 06 DEC 06
JUN 07 DEC 07
JUN 08 DEC 08
JUN 09 DEC 09
JUN 10
OUTSIDE EUROPE
NOW THE APPROPRIATE UPPER RANGE EXISTS
SM7
SM5/LATITUDE
QM5/KOLEOS
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SM3/FLUENCE
RENAULT PROPERTY
MÉGANE
29
DUSTER
A ROBUST LINE-UP
2010
2011
2012
DUSTER
SM7
ZOE
WIND
TWIZY
CLIO IV
SM5/LATITUDE
FLUENCE ZE
CLIO IV
MÉGANE CC
KANGOO ZE
TANGIERS VEHICLE
MASTER
TANGIERS VEHICLE
MASTER RWD
NOT YET ANNOUNCED
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30
RENAULT - ALREADY A CO2 EFFICIENT RANGE
EU
15
EU
15
EU
15
100%
80%
>200g
60%
140 -200g
40%
120 -140g
20%
<120g
0%
1995
2008
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2010 YTD
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31
KEY POWERTRAIN LAUNCHES
1.6 16v 110 Petrol
2011
2012
2013
DCT
1.6L diesel
2.3L diesel LCV
Downsizing
CO2 emissions: - 40 g/km
2010
0.9/1.2L
GDI turbo
Zero emission breakthrough
EV lineup
PC+LCV
turbo - 10 g
Petrol Direct
injection - 13 g
Thermo management - 4 g
Friction reduction - 6 g
Stop & Start - 7 g
1.2 TCe 115 Petrol
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32
NEED FOR MOBILITY
OUTSIDE EUROPE
NEED TO REDUCE
CO2 EMISIONS
NEED TO MANAGE
OIL PRICE INCREASE
LOWER SPENDING IN
AUTOMOBILE IN
MATURE MARKETS
NEED FOR AFFORDABLE AND LOW C02 VEHICULES
Sustainable
mobility for all
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R&D
33
IMPACTING RENAULT
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34
1.5 PERFORMANCE REVIEW TOWARDS A STRONGER BRAND
4 EV STARTING MID 2011
FLUENCE ZE
KANGOO ZE
TWIZY
ZOE
2011
2012
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RENAULT PROPERTY
35
ZOE - A RATIONNAL CHOICE
"
A PERFECT SCHEME FOR COMMUTERS
"
PURCHASE PRICE
=
EXCL. BATTERY
" COMPETITIVE COST OF OWNERSHIP OVER 12,000KM/YR
DIESEL
BATTERY + ELECTRICITY
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36
A EV STRATEGY IN IMPLEMENTATION PHASE
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TOWARDS A STRONGER BRAND
PRODUCT QUALITY ISSUES ARE FIXED
"But we won’t take our eye off the ball
KEEP A CONTROL ON PRICING
"With strict distribution channel management
STRONG PRODUCT PLAN ROLL-OUT
"More focussed on customer needs
RENAULT’S IDENTITY IS CLEAR
"Design identity is just around the corner
"The EV offensive will provide more visibility to the brand
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38
BRAND ROADMAP
STEPHEN NORMAN
SVP GLOBAL MARKETING
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39
2.1 INPUT MARQUE
2.2 DACIA IMPLEMENTATION
2.3 RENAULT IMPLEMENTATION
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40
2.1 BRAND ROADMAP INPUT MARQUE
WHERE DO WE COME FROM ?
BEFORE 2000
UP UNTIL THE YEAR 2000 INNOVATIVE
EVEN ICONIC [BODY] CONCEPTS DROVE RENAULT …
MARKETING STRATEGY WAS PULLED ALONG …"LES VOITURES À VIVRE"
… BUT THE PERIOD WAS IN FACT ‘CRÉATEUR D’AUTOMOBILES’ !
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41
2.1 BRAND ROADMAP INPUT MARQUE
WHERE DO WE COME FROM ?
THE EARLY 2000’S
… THE FAILURE OF THE YEAR 2000 MODELS
HAS LEFT TOO DEEP AN IMPRESSION ON RENAULT [IN ALL SENSES] …
MARKETING STRATEGY NOW PREVIOUS …
"CRÉATEUR D’AUTOMOBILES"
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42
2.1 INPUT MARQUE
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2.2 BRAND ROADMAP DACIA IMPLEMENTATION
DACIA HAS THE POTENTIAL TO BECOME A TRUE ICONIC BRAND
Since 2004,
Dacia has shaken up
the automotive world
It’s a true
success story
One of the brands
with the highest sales
increase* in Europe
And a brand trusted
in both eastern and
western Europe. A
trans-cultural brand
*Dacia volumes: +91% Europe 2009 vs. 2008
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44
DACIA: THE SOCIAL PHENOMENON
Dacia is a
mark of belonging
Dacia is a
community Brand
Dacia is a source
of pride and loyalty*
2nd behind Audi and ahead of
BMW in terms of loyalty to the
Brand at the Automotive Brand’s
Grand Prix *
Dacia is the 3rd most reliable
automotive Brand on the European
market (French magazine Que
Choisir January 2010)
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45
Dacia is a frame
of mind
MISSION
SHAKE UP THE ESTABLISHED
ORDER MAKING THE CAR AFFORDABLE FOR EVERYONE
Dacia is shaking up the current value system
BEFORE DACIA
WITH DACIA
A new car, not everyone can buy one
Bigger means more expensive
You must pay for Design
To indulge yourself you must have the money
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46
2.1 INPUT MARQUE
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47
2.3 BRAND ROADMAP RENAULT IMPLEMENTATION
BELIEF
IT IS NO LONGER UP TO THE WORLD TO ADAPT ITSELF
TO THE AUTOMOBILE, IT’S UP TO THE AUTOMOBILE TO ADAPT ITSELF
TO THE PEOPLE AND THE PLANET
The current position is not durable …
Renault is conscious that the automobile industry
has reached the point of no return : inequality on
security, pollution, the absolute necessity to
reduce CO2 emissions, conservation of natural
resources …
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48
VISION
RENAULT, A PEOPLE-CENTRIC AND INNOVATIVE COMPANY,
OFFERING SUSTAINABLE MOBILITY FOR ALL
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49
MISSION
PIONEER SUSTAINABLE MOBILITY FOR ALL, ONCE AGAIN
MAKING THE AUTOMOBILE A SOURCE OF PROGRESS FOR MANKIND
Renault proposes essential, ingenious, affordable and low CO2 vehicles that improve the
quality of life and enable people to move around freely, without stress and in safety
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50
AMBITION
BECOME A WORLD IMAGE LEADER
THROUGH PIONEERING AND CARING ABOUT PEOPLE
Renault will be the worldwide reference for the Environment, Safety, Quality and Social
Responsibility
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51
POSITIONING
THE « PEOPLE CHAMPION »
A unique reference positioning that sets Renault apart from the competition and
generates preference
CAR CENTRIC
PEOPLE CENTRIC
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RENAULT PROPERTY
PLANET CENTRIC
52
SIGNATURE
DRIVING
CHANGING
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DRIVING THE CHANGE
RENAULT PROPERTY
53
VALUES
HUMAN, RELIABLE, ENTHUSIASTIC
Values that define the way we behave and express ourselves as a Brand
and as a Company
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54
DESIGN STRATEGY
LAURENS VAN DEN ACKER
SVP CORPORATE DESIGN
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55
3.1 RENAULT DESIGN STRATEGY
3.2 DACIA DESIGN STRATEGY
3.3 RENAULT INTERNATIONAL
DESIGN STRATEGY
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56
3.1 DESIGN STRATEGY RENAULT
PROMISE ?
PRODUCTS
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57
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BRAND
STRATEGY
!
!
E
F
A
S
DESIGN
STRATEGY
81 %
VISUAL
13 %
VERBAL
06 %
OTHER
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59
!
!
E
F
A
S
!
!
E
F
A
S
GOOD
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BAD
RENAULT PROPERTY
60
?????
?
?
?
????
RENAULT
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61
OBSOLETE
STRONG
& MATURE
RENAULT
T
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62
OBSOLETE
STRONG
& MATURE
STRATEGIC
TACTICAL
RENAULT
T
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63
VISION
STRATEGIC
?
?
TACTICAL
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64
1ST GENERATION
2002
2003
2004
2ND GENERATION
2005
2006
3RD GENERATION
2007
2008
2009
2010
2011
2012
2013
2014
2010
2011
2012
2013
2014
VERSUS
1ST GENERATION
2002
2003
2004
2ND GENERATION
2005
2006
3RD GENERATION
2007
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2008
2009
RENAULT PROPERTY
65
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66
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67
ALPINE
TWINGO 1
ELECTRIC
KOLEOS
VEHICLES
LIFE
RST
SCENIC
LAGUNA
ESPACE
COUPE
MODUS
WIND
TWINGO II
KANGOO
TRAFIC
MASTER
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LIFE
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69
LIFE
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70
LIFE
PARIS
2010
LOVE
EXPLORE
FAMILY
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WORK
RENAULT PROPERTY
PLAY
71
WISDOM
2010
2011
2012
2013
2014
CLIO IV
Z 24
ZH 25
ZJ 26
Z 27
Z 28
Z 29
TELL THE STORY
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DELIVER ON THE STORY
72
PARIS
2010
LOVE
EXPLORE
FAMILY
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WORK
RENAULT PROPERTY
PLAY
73
WISDOM
PARIS
2010
LOVE
EXPLORE
FAMILY
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WORK
RENAULT PROPERTY
PLAY
74
WISDOM
PARIS
2010
LOVE
EXPLORE
FAMILY
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WORK
RENAULT PROPERTY
PLAY
75
WISDOM
EVERY CAR IS DESIGNED AS A VOLVO,
AND ONLY WHEN IT IS FINISHED,
DO WE PUT THE LOGO ON IT
PETER HORBURY, VOLVO DESIGN DIRECTOR
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RENAULT PROPERTY
76
2
3
2
1
THE ONLY CONSISTENCY IS THE USE OF THE RENAULT LOGO
IN MOST CARS, THE LOGO IS NOT THE PRIMARY FOCUS,
BUT SECONDARY OR TERTIARY ONE
THE RENAULT LOGO ON BODY COLOUR REDUCES THE IMPACT AND VISIBILITY
IN ALL THE LIGHT COLORS
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77
MAKE THE RENAULT LOGO THE PRIMARY FOCUS OF THE FRONT END,
BY MAKING IT BIG, UPRIGHT, AND PROUD
PUT IT ON A BLACK BACKGROUND FOR MAXIMUM VISIBILITY
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DESIGN STRATEGY
LIFE
DESIGN LANGUAGE
"SIMPLE - SENSUAL - WARM"
CONCEPT CAR STRATEGY
PARIS
2010
LOVE
EXPLORE
FAMILY
WORK
PLAY
WISDOM
CYCLE PLAN STRATEGY
2009
2010
2011
2012
PORTFOLIOSTRATEGY
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2013
2014
DESIGN STRATEGY
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80
3.1 DESIGN STRATEGY DACIA
3.2
RENAULT
A B
DESIGN
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81
3.2
RENAULT
DESIGN
A
B
€€€
PRICE
€€
€
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3.2
RENAULT
€€€
PRICE
€€
+ Become attainable
for emerging markets
+ Capitalize on trend
of ‘value for money’
for mature markets
€
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3.2
RENAULT
LATIN
SENSUAL
EMOTIONAL
GERMANIC
ROBUST
RATIONAL
LIFE
GENERALIST
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SPECIALIST
RENAULT PROPERTY
84
3.2
RENAULT
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85
3.2
RENAULT
SIMPLE
VALUE FOR MONEY - NO FRILLS - SIMPLE IS QUALITY - HONESTY
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86
3.2
RENAULT
SIMPLE
VALUE FOR MONEY - NO FRILLS - SIMPLE IS QUALITY - HONESTY
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3.2
RENAULT
ROBUST
UTILITARIAN ROOTS - BAD ROADS - QUALITY - DURABILITY
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RENAULT PROPERTY
88
3.2
RENAULT
ROBUST
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RENAULT PROPERTY
89
3.2
RENAULT
ROBUST
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RENAULT PROPERTY
90
3.2
RENAULT
GENEROUS
BIG CAR FOR A SMALL PRICE - GENEROUS IN PRICE, SPACE
GENEROUS FOR THE ENVIRONMENT - ECO2
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RENAULT PROPERTY
91
3.2
RENAULT
GENEROUS
BIG CAR FOR A SMALL PRICE - GENEROUS IN PRICE, SPACE
GENEROUS FOR THE ENVIRONMENT - ECO2
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RENAULT PROPERTY
92
DESIGN STRATEGY
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RENAULT PROPERTY
93
3.1 DESIGN STRATEGY RENAULT INTERNATIONAL
3.3
€€€
PRICE
€€
Spending power
of emerging markets
is in this range
Previous
generation
vehicles
Modern
vehicles
Dacia gives us
the opportunity
to offer modern vehicles
for these customers
€
27th SEPTEMBER 2010
RENAULT PROPERTY
94
3.3
GENERATION 1
T
27th SEPTEMBER 2010
RENAULT PROPERTY
95
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RENAULT PROPERTY
96
3.3
GENERATION 1
GENERATION 2
GENERATION 3
T
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RENAULT PROPERTY
97
3.1DESIGN
3.
DESIGNSTRATEGY
STRATEGY RENAULT
INTERNATIONAL
LIFE
27th SEPTEMBER 2010
RENAULT PROPERTY
98

Investor Day 2010 Presentation

Transcription

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