The Revolution is back PARKER IM and Urban line unveils its new

The Revolution is back
PARKER IM and Urban line unveils its new Metallic
Stripe Collection: An elegant and modern accessory
London, July 2014 – PARKER reveals six new luxurious and contemporary finishes for its IM
and URBAN lines. The new collection is inspired by the emblematic Vacumatic pen which took
the industry by storm when it was first launched in 1933. This classic pen has inspired a fresh
new finish for Parker’s contemporary collection of striking pens. Enkeeping with Parker’s
tradition of both craftsmanship and innovation this new collection perfectly marries
modern design with the brand’s rich heritage.
A Tribute to the iconic Vacumatic
Anchored in the brand visionary spirit and know-how heritage, the Vacumatic was introduced
in 1933 and revolutionised the industry with its technologic prowess and its intriguing design. The
iconic Vacumatic was the first pen to proudly bear the PARKER arrow, hallmark of the brand and its
uncompromised expertise.
Today the Vacumatic finds a new resonance in the ‘Metallic Stripe’ Parker IM and URBAN lines with
the introduction of modern colours and fresh aluminium materials: A homage to the dramatic
alternating black and silver horizontal bands of pearlescent and clear celluloid of the original, this
new collection features luxurious engraving reinterpreting the iconic striped Vacumatic look.
Six new daring companions
The heritage inspired finishes perfectly compliment the clean lines of the Parker IM and Urban designs
for a modern sensibility, expressing a cultured, forward thinking attitude synonymous with the PARKER
brand. The collection also introduces a more feminine touch to the Parker IM and Urban range.
With its beautiful finishes and delicate design, the Metallic Stripe Collection embraces PARKER’s
revolutionary spirit.
Parker IM
The distinctive design of the sophisticated IM Brown Pearl with its satin shine and the smart Emerald
Pearl with its timeless graphite tones are perfect for business and personal writing, the delicate
Parker IM Pink Pearl will seduce modern women looking for a stylish writing accessory.
Parker IM Metallic Stripe Collection
Fountain Pen
Roller Ball
Ballpoint Pen
Recommended Retail Price in €
€ 55
€ 42
€ 33
Urban
Feeling nostalgic? The Urban line revives the Golden Pearl and the Silver-Blue Pearl finishes that
immediately impress with their intense colour radiance and premium satin touch. The Urban
Amethyst Pearl joins the range with a bold contemporary colour directly inspired by the historical
Vacumatic.
Urban Metallic Stripe Collection
Recommended Retail Price in €
€ 68
€ 52
€ 41
About PARKER
Established in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in fine
writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide for
its use of high quality materials, PARKER puts its renowned expertise into every pen through rigorous testing
and attention to detail. In 1962, Her Majesty Queen Elizabeth II of Great Britain awarded PARKER the Royal
Warrant, a mark of recognition for PARKER’s commitment to the highest standards of service and excellence
which the brand maintains to this day. PARKER is owned by Newell Rubbermaid and is globally distributed
in over 100 countries. PARKER continues to believe in the importance of writing, because the words we speak
can be heard by many, but the words we write transcend time.
Discover more about PARKER’s 125th Anniversary:
• 125 years of History: http://youtu.be/DWiJ8f1X4dk
• 125 years of Craftsmanship: http://youtu.be/_kY19OUKqTU
• 125 years of Expertise: http://youtu.be/1AgcigV260c
• 125 years of Innovation: http://youtu.be/_EWl5HT9Llo
Press Contacts
For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact:
[Agency – Contact Name – Telephone Number – Contact Email ]
Stay in contact with us
Discover more on www.parkerpen.com
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