Global Conference program

21–24 SEPTEMBER
Celebrating 50 years of providing solutions for the travel industry
Contents
3
Welcome
4
Hotel Map
5
Agenda at a Glance
6
Agenda
12
Speaker Biographies
19
List of Attendees
23
Hotel Amenities, Shuttle, and Shopping
26
Finding Answers
Welcom
me
Welcome to the 2015 ATPCO Global Conference. This year is a significant milestone for us as we
celebrate our 50th anniversary. We are pleased to have so many of our customers, friends, and
colleagues from across the globe here to help commemorate this achievement. Your continued support
has helped to grow and define ATPCO over the years, and we are grateful for your contributions. During
the conference, we will take some time to reflect on our rich history, discuss with you what we are
currently working on, and share our vision for the future.
These next few days will highlight many of our current and upcoming projects, in addition to presenting
many opportunities for you to provide input and feedback. Our sessions will include
• Fare Management and our solutions to help streamline the contract process
• Data Distribution and the perceptions of New Distribution Capability (NDC), including a discussion of
the ways ATPCO is currently supporting dynamic pricing
• Revenue Accounting and the examination of the next generation of interline settlement with our
concept of coupon value at the time of fare creation
These are just a few of the topics we will cover this week. Additionally, our Knowledge Centers will focus
on some of our fundamental themes: empower airline retailing, maintain distribution excellence, and
improve workflow efficiencies.
At the end of the week we will have our Products and Services Alignment Session, where we will explore
new business opportunities and define how we will work together as an industry to address the next set
of industry needs.
Once again, thank you for commitment to ATPCO and for the insights and ideas you provide to help us
realize our mission in support of the industry. From all of us at ATPCO, welcome!
Bill Andres
President and CEO
ATPCO
September 2015 | 3
Hotel Map
Ash Grove
Brix
and Ale
Fairfax B
Atrium/Fairfax
Ballroom Foyer
Fairfax A
gis
Re
n
es
tD
tio
tra
n
Fro
k
Elevators
Lobby Level
Tysons
Terrace
Guest
Rooms
Pool
Rappahannock
Washington Jefferson
Premiere
Monticello
Tysons
Ballroom
Elevators
Westwood
Elevators
Vienna
Pool
Town Foyer
Wolf
Trap
Upper Lobby Level
4 | September 2015
Falls
Church
Fitness
McLean
Lower Lobby Level
Agenda At a Glance
Monday
21 September
Tuesday
22 September
0830
0900
Plenary Session
Wednesday
23 September
Thursday
24 September
Knowledge Centers
Optional Services and Branded Fares
Products and Services
Alignment Session
Fairfax A, Lobby Level
Fairfax A&B, Lobby Level
Fairfax A&B, Lobby Level
Data Distribution and Subscriptions
Fairfax B, Lobby Level
1000
Protecting Your Revenue with ATPCO
Business Tools
Ash Grove, Lobby Level
1100
1200
Lunch
Lunch
Tysons Ballroom, Upper Lobby Level
Tysons Ballroom,
Upper Lobby Level
1300
Trade Show
ATPCO Portfolios and
Industry Trends
1400
Town Foyer, Falls Church, Vienna, McLean, Wolf
Trap, and Westwood, Upper Lobby Level
Fairfax A&B, Lobby Level
Knowledge Centers
Taxes through the Life Cycle of the Fare
1500
Fairfax A, Lobby Level
Monitoring, Analysis, and Maintenance
1600
Second Annual Customer
Innovation Awards
Fairfax A&B, Lobby Level
Fairfax B, Lobby Level
Fare By Rule and Negotiated Fares
Ash Grove, Lobby Level
1700
1800
Welcome Reception
Dinner Reception
Atrium, Lobby Level
(until 2200)
Tysons Ballroom, Upper Lobby Level
1900
September 2015 | 5
Monday, 21 September
1800 to 1930
Welcome Reception
Shake off the jet lag and join us for some light refreshments!
Atrium,
Lobby Level
Tuesday, 22 September
0900 to 1200
Plenary Session
50 Years of ATPCO: Past, Present, and Future
Fairfax A&B,
Lobby Level
Welcome Address
Bill Andres, President and Chief Executive Officer
State of the Industry and ATPCO
Rolf Purzer, Chief Marketing Officer
Information Technology Update
Steve Daniels, Chief Technology Officer
ATPCO Product Strategy and Development
Tom Gregorson, Managing Director of Product Strategy and Development
1200 to 1330
Lunch
Tysons Ballroom,
Upper Lobby Level
Agenda
1330 to 1600
ATPCO Portfolios and Industry Trends
Fairfax A&B,
Lobby Level
Fare Management: Streamlining Contracts
Negotiated contracts and private fare deals are a significant source of revenue
for most airlines. The volume and complexity of these deals continue to increase,
creating challenges with accuracy and speed to market. We will explore the past,
present, and future states of contract distribution; identify the pain points; and
see how streamlining the process could address current challenges and enable
additional opportunities.
Data Distribution: NDC Made Easy
Explore how ATPCO is working for the industry to make NDC easy. Whether
beginner or advanced, airline or system, you can learn from ATPCO’s Director
of Data Distribution Graham Wareham and Managing Director Tom Gregorson
how ATPCO is working for you. They’ll discuss the ways ATPCO is building the
facilities to integrate NDC into the existing industry infrastructure. This session will
explore how the industry can expand the NDC discussion to take into account
other functions of fare filing, such as stimulating demand, supporting analysis and
intelligence to allow for smart business decisions, and protecting revenue.
Revenue Accounting: Coupon Value at the Time of Fare Creation
Have you ever wondered why you need to wait until after products are sold to
determine the effectiveness of a fare initiative? Ever found that after interline
settlement with your partners, you’re left with a smaller share of funds than
you expected? Imagine the next generation, in which you can file and manage
coupon values alongside your fares, view all possible journey permutations,
and incorporate this data into your fare management and revenue accounting
processes. Imagine no more, as ATPCO shows you the reality of the next
generation of coupon value determination.
1600 to 1700
Customer Innovation Forum
Discover how customers are using ATPCO products and services in new or unique
Fairfax A&B,
Lobby Level
ways and vote for the most innovative ideas.
1800 to 2200
Dinner Reception
Join your friends and colleagues in a festive celebration of ATPCO’s 50th
anniversary, with food, music, fun, and games.
Tysons Ballroom,
Upper Lobby Level
Wednesday, 23 September
0830 to 1115
Knowledge Centers
ATPCO will host these in-depth sessions simultaneously, allowing you to choose
when you attend each topic presentation. Sessions run concurrently from 0830 to
0915, 0930 to 1015, and 1030 to 1115.
Empower Airline Retailing: Optional Services and Branded Fares
Take your ancillary revenue to the next level! Understand how all customer touch-
Fairfax A,
Lobby Level
points can consistently display, offer, and sell your ancillary services and branded
fares so you can get your personalized, targeted offers into the marketplace with
enhanced pricing capabilities.
Maintain Distribution Excellence: Data Distribution and Subscriptions
Preview the ground-breaking Data Distribution and Subscriptions project and
Fairfax B,
Lobby Level
learn more about the new features that will simplify getting your fares into the
marketplace. Also find out what you’ll need to do before the Gold release and
production implementation of the project.
Protecting Your Revenue with ATPCO Business Tools
Airline revenue is constantly at risk due to the instant nature of information sharing
in the 21st century and the complexity of the global airline industry. Learn how your
airline can better protect revenue by quickly identifying revenue risks using ATPCO
business tools such as Suppression of Sales, Fast Track, Market View, Total Price
Comparison, and PIPPS.
8 | September 2015
Ash Grove,
Lobby Level
1130 to 1430
Trade Show
Talk to ATPCO experts to gather practical tips and answer your questions.
Representatives from GDSs and pricing systems are also on site.
1200 to 1300
Lunch
1430 to 1715
Knowledge Centers
Town Foyer, Falls
Church, Vienna,
McLean, Westwood,
and Wolf Trap Rooms
Tysons Ballroom,
Upper Lobby Level
Sessions run concurrently from 1430 to 1515, 1530 to 1615, and 1630 to 1715.
Taxes through the Life Cycle of the Fare
In 2010 ATPCO implemented the first automated data solution for consistent
Fairfax A,
Lobby Level
pricing of itinerary taxes, and in 2015 we implemented Carrier-Specified Amounts.
Explore the next steps in our journey toward offering a one-stop shop for tax pricing
information: a consistent solution for interline billing and taxes on service fees.
Improve Workflow Efficiencies: Monitoring, Analysis, and Maintenance
Witness how three methods of implementing negotiated contract fares differ, and
Fairfax B,
Lobby Level
discover which might be the best one for you.
Maintain Distribution Excellence: Fare By Rule and Negotiated Fares
Delve into the major solutions and proposals coming in the next two years,
Ash Grove,
Lobby Level
including Fare By Rule on Fare By Rule, Negotiated Fares Security Table (983),
and how to create adult fares (ADT) in public tariffs.
No conference events are scheduled for Wednesday evening. Attendees may enjoy local
dining options or take the convenient Metro service into Washington, DC.
Thursday, 24 September
0830 to 1230
Products and Services Alignment Session
Shape future development with us as we review project summaries for new
Fairfax A&B,
Lobby Level
business requests and share the effects you can anticipate from industry news
and proposals. You will also have the opportunity to review and discuss ATPCO’s
product news, key recent developments, and the roadmap for 2015–2017
development. The complete meeting agenda for the Products and Services
Alignment Session is available on the conference website, on your flash drive, and
in printed booklets.
1230
Closing
Fairfax A&B,
Lobby Level
September 2015 | 9
Trade Show Exhibitors
Conference participants will have the opportunity to interact with various ATPCO departments, as well as global distribution and
other pricing systems.
Accounting (Billing and Receivables)
Data Application
Do we have your current contact information? Do you have questions about
billing or how to use Invoice Online? Meet with our Accounting staff to sign
up for electronic billing and learn about our easy-to-use tool that helps your
company query and analyze your billing data.
Get your questions answered about ATPCO Data Application and understand
how it is vital to providing consistent processing logic across the industry for
most Rules categories and products.
Answer Tables
Ask your questions about the ground-breaking Data Distribution and
Subscriptions project.
Did you know your staff can now access the most current and historical
RBD, Frequent Flyer Status, and BIN Answer Table content in a familiar
FareManager interface? Get a quick demonstration and make sure ATPCO
has your most current data for RBD-to-cabin mapping, frequent flyer status,
and baggage URLs.
ATPCO: Global Source for Automated Airline Taxes
Understand the differences between itinerary and ancillary taxes while you
learn more about how ATPCO can be your source for multiple types of tax
data.
Branded Fares
Realize how our experts can help you get your branded strategy off the
ground while you see production solutions from Amadeus, Sabre, and
Travelport that are using ATPCO data in the market. ATPCO Branded Fares
empowers you to differentiate your brand, package features, and snag upsell opportunities, all while offering your branded products consistently at all
points of sale.
Consulting Services
Chat with us about your organizational needs and let us explain how ATPCO
Consulting Services can help your business. Our service offerings include
data health checks, fare/RBD restructuring, implementing an automated
reissues/refunds program, program and coding template/process creating,
and use of ATPCO management analytics to improve business processes.
Let us show you how we can help your business.
Data Distribution and Subscriptions
Fare Management Tools
Test-drive Simplified Rules, Market View, and Total Price Comparison to
discover how they can improve your organization’s market analysis and
implementation of fare initiatives. Talk to our product experts, ask questions,
and see what’s coming next for these workflow tools.
Maximize Your Potential with E-learning
Experience how ATPCO’s latest e-learning releases can grow your staff’s skills
and knowledge on your schedule and reduce their time away from work. Try a
workflow lesson from the upcoming FareManager 200 e-learning course, and
see for yourself how interactive and targeted learning improves retention and
protects your learning investment.
NDC: Message Hub and Airline Profile
New Distribution Capability enables airlines to directly receive requests for
offers so they can present consumers with personalized fares and services,
but the avalanche of data and varying schemas can overwhelm your systems.
Find out how ATPCO works with industry organizations to create tools to help
systems communicate and to help airlines select and control their content.
Network and Security Services
Having any trouble connecting to ATPCO systems? Visit our table to get
help with access and service connectivity. We’ll provide information and
requirements to resolve your access issues.
Coupon Value at the Time of Fare Creation
User Experience
Explore a new reality where you can analyze the likely revenue impact of an
initiative at the route level before your fares or offers are even distributed,
and where you can manage your participation in interline fares based on the
likely booking class yield. With your help, we can build the next generation of
coupon value determination to make sure that the interline settlement funds
you receive and pay out are the ones you expected.
Examine future user interface features for Optional Services, Market View,
and Total Price Comparison tools and tell us your preference for three new
interface elements. Sign up to become one of our user experience testers
and contribute your voice to the evolution of ATPCO applications over the
next year.
Customer Service
Amadeus, Diio, Hewlett Packard, Sabre, SITA, and Travelport will have
representatives on site so you can learn more about their product
enhancements and understand how your data is processed in the
marketplace.
Meet representatives from our Washington, London, and Singapore offices
to learn how Customer Service supports ATPCO’s collection, distribution,
and revenue accounting products. Through a variety of cost-efficient and
effective services, our global team can help you optimize your use of ATPCO
applications.
10 | September 2015
GDSs and Pricing Systems
My Knowledge Centers
Wednesday, 23 September
Topic
Room
Empower Airline Retailing:
Optional Services and Branded Fares
Fairfax A
Maintain Distribution Excellence:
Data Distribution and Subscriptions
Fairfax B
Protecting Your Revenue with ATPCO
Business Tools
Ash Grove
Taxes through the Life Cycle of the Fare
Fairfax A
Improve Workflow Efficiencies:
Monitoring, Analysis, and Maintenance
Fairfax B
Maintain Distribution Excellence:
Fare By Rule and Negotiated Fares
Ash Grove
0830–0915
0930–1015
1030–1115
1430–1515
Forget a brochure? No problem!
All documents from the ATPCO Global Conference 2015 are available on the flash drive you received
at registration. They’re also all posted at www.atpco.net/gc2015/documents.html.
Please note that a valid ATPCO user ID is required to view some of these documents.
1530–1615
1630–1715
Bill Andres
Bill Andres, President and CEO
Bill is a senior executive with more than 30 years of experience in business
strategy, marketing, and sales for the airline and travel technology
industries. Bill joined ATPCO in 2007 and has led ATPCO’s corporate
growth with a focus on collaboration and innovation. He championed
ATPCO’s technological progress and business development, identifying
new opportunities to improve airline profitability and application efficiency.
Additionally, Bill’s strategic direction for the company has expanded
ATPCO’s global presence and diversified its product suite to better meet
industry needs worldwide. Before his tenure at ATPCO, Bill was Vice
Rolf Purzer
President of Sales at United Airlines, President and CEO of Air Wisconsin/
United Express, and President of Globe Aviation Services. Bill also served for
five years as the Senior Vice President, Americas, at OAG.
Rolf Purzer, Chief Marketing Officer
Rolf has more than 30 years of travel industry experience, including 18
years with ATPCO. In his current role, Rolf is responsible for ensuring that
ATPCO’s portfolio aligns to customer needs and for identifying new business
opportunities. Rolf also directs ATPCO’s global marketing activities through
offices in London, Singapore, Miami, and Washington, as well as ATPCO’s
Steve Daniels
Customer Service with a focus on continuously improving support. Before
starting his career at ATPCO, Rolf worked at Deutsche Lufthansa and
Amadeus.
Steve Daniels, Chief Technology Officer
Steve has an extensive career in the information technology field, leading
global teams in the telecommunications, banking, and travel industries
for more than 20 years. Before joining ATPCO in 2008, Steve served in
leadership roles at medium-sized and large companies, including Verizon
and CitiFinancial. Steve has directed ATPCO’s IT division for five years,
guiding the company through the successful implementation of two of its
Technology Transformation projects—Fares and Rules. As CTO, Steve
adheres to a proven project management and disciplined development
process, which streamlines and improves ATPCO’s time-to-market with new
products and existing enhancements. Steve’s focus on new technology
and resources has increased ATPCO’s overall efficiency and system
performance and availability. It was also under Steve’s leadership that
ATPCO earned its PCI compliance status.
12 | September 2015
Represen
Tom Gregorson
Brenda Bartholic
Jay Brawley, Regional Director, North America
Graham Wareham
Frank Socha
Marcelo Freire
Jay has more than 35 years of airline industry experience. He joined ATPCO in
1980 and for his first 18 years was responsible for applications development
of automated solutions, including Automated Rules and US/CA Fares. For
the next three years, his responsibilities included product marketing and
development for automated reissues, joint fares, and FareManager. For
the past 14 years, Jay has led customer marketing and sales efforts for
customers based in North America.
Frank Socha, Regional Director, Europe, Middle East,
and Africa
Jay Brawley
Sam Lau
With more than 30 years of experience, Frank is an industry leader in revenue
management, travel distribution, and airline applications. He leads ATPCO’s
customer marketing across Europe, the Middle East, and Africa, building
the company’s presence in the marketplace. Before joining ATPCO, Frank
Tom Gregorson, Managing Director of Product
Strategy and Development
managed his own consulting business, directed IATA industry affairs, and
Tom has worked in the travel industry for more than 25 years at an airline,
worked with Lufthansa and Amadeus in revenue management, production,
GDS, and now with ATPCO. In his current role, Tom leads ATPCO’s product
and fare quote marketing.
strategy and development team, identifying new business ventures,
relationships with new carriers, expanding existing partnerships, and growing
Marcelo Freire, Regional Director, Latin America
Marcelo has more than 20 years of experience in the travel industry, the
majority of which has been spent in the Latin American market. In his
current role, Marcelo develops marketing and sales strategies to help
ATPCO strengthen its relationships with customers in Latin America and the
Caribbean and to enter new markets in the region. Before joining ATPCO
developing product enhancements, and launching new products. Tom
first joined ATPCO in 1996 as part of the company’s product marketing
and development team. Tom has been an active leader in many industry
developments such as the automation of reissues and negotiated fares, as
well as the creation of the First & Final™ Interline Settlement Solution. Tom is
currently active in the IATA New Distribution Capability (NDC) initiative.
in 1998, Marcelo managed client relationships for Galileo in Brazil and
Brenda Bartholic, Director of Product Development
supported the implementation of Galileo operations at United Airlines.
Brenda has rich experience in both information technology and product
Samuel Lau, Regional Director, Asia Pacific
Sam has worked with ATPCO for 16 years and in various segments of the
industry for the past 28 years. Before joining ATPCO, Sam led a strategic
business unit for SITA and was responsible for expanding its presence and
product portfolios for customers in Asia. He also held regional management
positions at Abacus during its formative years, and he was country manager
for Air New Zealand in Singapore and commercial sales manager for
Singapore Airlines.
ntatives
development, including 30 years with ATPCO. In her current role, Brenda
leads ATPCO’s Collection and Fare Management Portfolio, developing
strategic business goals as well as overseeing and ensuring the company
delivers timely, cost-effective, and efficient enhancements and solutions to
our customers and owners. With much of her career spent with ATPCO’s IT
division, Brenda brings a unique perspective to the development process,
emphasizing the benefits of standards, best practices, and cross-company
collaboration.
Graham Wareham, Director of Strategy and Product
Marketing
Graham joins the marketing team with over 17 years of experience in the
airline industry. His most recent experience included six years as an aviation
executive responsible for strategic development, cost/revenue management,
and financial analysis. Graham most recently worked as a Senior Director,
Distribution and Consumer Direct, for Air Canada based in Saint Laurent,
Quebec, where he was responsible for overall traditional and online global
sales. Graham received his Master’s Degree in Business Administration from
Concordia University in Montreal, Quebec.
Bryan Trauger
Carrie DeMoss
Fred Foote
Will Linderman
David Thompson
Melanie Dezelak
David Smith
David Darcy
Rachel Acuña
Anne Becker
Natasha Safronova
Sherillee Gode
Sunny Yang Hicks
14 | September 2015
Clara Lee
Emma Yarusinsky
Speakers
Bryan Trauger, Manager, Product Development
Fred Foote, Lead, Product Development
For more than 15 years, Bryan has worked with ATPCO’s product
Fred has more than 25 years of experience in the airline industry, working
development and marketing teams, specializing in the areas of data
at US Airways, American Airlines, Sabre, and Galileo International before
distribution, Automated Reissues and Refunds, and Historical and Alternate
coming to ATPCO in 1998. Fred served as an applications development
General Rules. Bryan now manages the Technology Transformation Data
project manager before joining the product development team in 2001. He
Distribution and Subscriptions project, a multi-year effort to create the next-
specializes in Negotiated Fares, Fare By Rule, and the Service Fees suite,
generation distribution solution. Before joining ATPCO in 2000, Bryan worked
where he led the development of an automated, standardized baggage
for a corporate travel agency and in United Airlines’ reservations department.
solution that continues to meet industry and government requirements.
Carrie DeMoss, Manager, Product Strategy and
Marketing
Will Linderman, Lead, Product Development
Carrie has more than 25 years of airline industry experience. At ATPCO, she
management and airline business process life cycle solutions, including
is responsible for product strategy and marketing of the company’s core
leading product development efforts to deliver Market View, Total Price
collection and fare management capabilities. Carrie also led marketing and
Comparison, Simplified Rules, FROP, and Fast Track tools. He currently leads
development for Automated Reissues and Refunds, Optional Services, and
future product development to deliver flexible and efficient total product
Branded Fares. Before joining ATPCO in 2006, Carrie spent 11 years with
management systems that streamline airline product creation, maintenance,
American Airlines’ reservations and pricing departments and almost 10 years
monitoring, and analysis tools.
at Sabre, where she focused on fares and pricing development.
Will has more than 12 years of airline industry experience specializing in fare
Melanie Dezelak, Consultant
David Thompson, Manager, Product Development
Melanie has nearly 20 years of experience at ATPCO, working in the
David has 40 years’ experience in the airline industry with a focus on
customer service, training, and product development departments. In her
itinerary pricing and shopping, revenue protection, fraud prevention, fare
current role, Melanie leads data application development and helps new
management, and pricing implementation. In his current role, he manages the
subscribers process ATPCO’s automated data accurately and efficiently. She
development of ATPCO’s fare management solutions and plays an integral
also represents ATPCO at numerous IATA and industry events, where she
role in defining and implementing ATPCO’s fare management strategy.
shares her expertise in pricing standards for ATPCO products. Melanie also
Before joining ATPCO in 2008, David led pricing implementation and pricing
contributed to the development of ATPCO’s Automated Rules and Services
automation development at Delta Air Lines.
Fees.
David Smith, Product Strategy Lead
David Darcy, Product Specialist
David has worked in the airline industry for 22 years, including seven
An ATPCO employee for the last 10 years, David brings more than 20 years
years as a revenue accounting manager at British Airways. His experience
of airline industry experience to his role on the product development team
includes revenue accounting outsourcing, electronic ticketing sales
as a Product Specialist. His major areas of focus are Categories 31 and 33,
and usage processing, and EMD design. At ATPCO, he leads revenue
Constructed Fares, and Tax Collection & Distribution.
accounting product strategy efforts, primarily for sales data and taxes. He
holds professional qualifications from CIMA and the Association of Project
Management.
September 2015 | 15
Rahath Rahman
Eloise Rorke
Ulyana Uebersezig
Eloise Rorke, Product Specialist
Sherilee Gode, Senior Business Analyst
A steadfast member of the ATPCO team, Eloise has been with the company
With ATPCO’s product development team for two years, Sherilee brings 30
for 29 years. Her in-depth product and industry knowledge provides a solid
years of professional experience in business analysis. She enjoys finding
foundation for her lead roles on Service Fees, Automated Rules, and fare
solutions to business process inefficiencies and enhancing user workflow
management projects. As a user of former ATPCO applications, she wanted
through automation.
to be a part of the solution to improve them and the customer’s workflow
experience.
Anne Becker, Senior Business Analyst
Emma Yarusinsky, Market Analyst
Working in product strategy, Emma is an active contributor to the Fare By Rule
and Negotiated Fares and the Optional Services and Branded Fares Working
Anne has focused on Express Contracts since joining ATPCO in 2013. Anne
Groups. She previously held various revenue management functions at US
enjoys identifying, communicating, and satisfying customer business needs.
Airways/American Airlines. Born and raised in France, Emma speaks both
Problem-solving is a significant area of professional interest for her. Prior to
English and French. She is an airline industry enthusiast.
joining the ATPCO Product Strategy and Development team, Anne worked in
the telecom industry.
Clara Lee, Senior Business Analyst
Natasha Safronova, Market Analyst
Natasha is responsible for leading product marketing efforts for revenue
accounting offerings such as PIPPS and SDE to ensure airlines and solution
Clara is responsible for leading the development and implementation of
providers are aware of the value of these products and how they can best
Total Price Comparison and Total Price Beta, ensuring that current and
meet their business needs. She also brings five years of experience with
future enhancements are in line with industry needs. Clara brings 10 years
ATPCO Data Distribution and Subscriptions and over 10 years of experience
of experience in systems analysis to ATPCO as well as ERP solutions
in international marketing for both the consumer and corporate markets.
implementation for local, state, and federal governments.
Sunny Yang Hicks, Market Analyst
Rahath Rahman, Senior Business Analyst
Sunny joined ATPCO in 2013 and is new to the airline industry. Previously
Joining ATPCO in June 2014, Rahath has been working in product
she worked for a startup electric car company in the US and led a pilot
development on the Simplified Rules project. Prior to ATPCO, he worked at
project in China for a major European insurance company. Recently, Sunny
the Federal Reserve Board in Washington, DC, as a Business Analyst.
accomplished two major goals, earning her MBA from the University of
Rachel Acuña, Senior Business Analyst
Rachel has more than 15 years of ATPCO experience. Rachel now focuses
on the development of fare management solutions such as Market View and
Maryland’s Smith School of Business and becoming a mother to a beautiful
baby girl. Sunny is currently working on Suppression of Sales, Message Hub,
and Data Subscription products.
Total Price Comparison. Previously, Rachel worked in the product training
Ulyana Uebersezig, Market Analyst
department where she acquired a broad spectrum of ATPCO knowledge,
Ulyana joined the ATPCO product marketing department in 2014. She works
with a strong focus in Rules, Negotiated Fares, Fare By Rule, Carrier-Imposed
with the fare management portfolio supporting product previews such as
Fees, and Categories 31 and 33.
Simplified Rules, along with overseeing the product adoption of Market View
and Total Price Comparison. Prior to ATPCO, Ulyana worked in multiple
marketing positions for Hyatt Corporation.
16 | September 2015
Guest
Speakers
David Jaqua, Vice President of Sales and Revenue
Analysis, Sabre
David is a part of the Sabre Airline Solutions family. He also serves as General
Manager of PRISM Group, Inc., which is a part of Sabre’s Sales and Revenue
Analysis. He has been associated with PRISM and Sabre for the past 24 years
and has been involved in software design, customer service, implementation
and training, consulting, and data center management. David has spent his
entire professional career in the travel industry. Prior to joining PRISM, he
David Jaqua
worked in both travel agency operations and airline sales.
Sales and Revenue Analysis solutions include PRISM’s Sales Information
System used by over 40 airlines and alliances worldwide for customer
contract management; PRISM’s Avion used by corporations to manage their
airline contracts; and Market Intelligence and Global Demand Data (GDD)
used by airlines, airports, and aircraft manufactures worldwide to assess their
market competitiveness and to forecast future marketplace trends.
Alex Bucheli, Manager Pricing Systems
Development, American Airlines
Alex joined American Airlines in 2014. In his position, he is responsible for
Alex Bucheli
the design, development, and support of American’s pricing systems and
related tools. Previously, Alex worked for LATAM Airlines Group managing
Direct and Online sales for North America. He started his career in the airline
industry at Northwest Airlines, where he worked in Network Planning, Revenue
Management, and Pricing, continuing after the merger with Delta Air Lines.
A native of Colombia, Alex earned a Bachelor of Science degree in Industrial
Engineering from Javeriana University in Bogotá, and an MBA from the
University of Minnesota.
September 2015 | 17
Jeremy Knievel, Director of Technology, Expedia
Jeremy Knievel is the Director of Technology for the BFS – Expedia Flights
Search team. He’s been at Expedia for 15 years, and has worked across the
flights, cars, hotels, destination services, payments, and cruise products.
He lives in Seattle, Washington, and is an avid cyclist and a recent Ironman
triathlete. He is also distantly related to Evil Knievel.
John Stanmeyer
Matthew D’Antonio
Dr. John McBride, Director of Product Management,
PROS
John currently leads a team of product managers responsible for the
innovation and evolution of PROS’ passenger airline revenue management
products and next generation, cloud-based, real-time technology. Prior to
joining PROS, John was an active lecturer and researcher in the field of
Bayesian statistical modeling and computational mathematics. John holds
a Bachelor’s Degree in Music with a concentration in Jazz Studies as well
as a Ph.D. in Mathematical Statistics. Outside work, he volunteers his time
teaching his four-year-old and two-year-old sons the value of silence in hopes
of one day being able to watch a little football without distraction.
John McBride
William Evans
John Stanmeyer, Senior Vice President of Data
Analytics, Diio
Prior to coming to Diio LLC, a leader in aviation business intelligence, in 2007,
John rustled big data in varied industries including telecom and international
trade. He got his start in government consulting at PwC (now IBM). John
holds a BA in Economics from the University of Virginia.
Matthew D’Antonio, Product Strategist, HP
In his role as a Product Strategist for HP’s Passenger Service Solution
(PSS), Matthew is responsible for user groups, community governance, and
working with government agencies to plan and implement airline legislation.
He specializes in pricing, revenue management, Electronic Miscellaneous
Document (EMD), reissue and refund automation, availability algorithms, and
Charles Hunt
Jeremy Knievel
dynamic pricing. Matthew has over 10 years of experience in the Information
Services industry. He has developed custom travel software for a variety
of clients from the US Department of Defense to large higher education
Charles Hunt, Business Development Manager, SITA
institutions. Matthew is a community activist in the Miami area. He is a youth
mentor for teens in the Florida foster care system and facilitates a weekly
Charles has over 15 years of experience in the aviation industry, primarily
support group for youth with life-challenging conditions. He also coordinates
focused on commercial airline management and ranging from airline
professional development events for IT professionals in South Florida.
reservations, ticket desk, and pricing analysis to airline distribution
commercial roles at British Midland International before ultimately taking
William Evans, Senior Commercial Manager,
Travelport
on the position of Pricing Distribution Manager. The primary focus of this
William entered the aviation industry in the late 1980s with Eastern Air Lines
role was to control the way in which all published and private fares were
as a Customer Service Agent and Station Trainer in both Miami and Atlanta.
distributed across all direct and indirect selling channels. As well as dealing
Attending Bentley College in Waltham, Massachusetts, and graduating from
with the technical fare filing, Charles worked closely with other commercial
Georgia State University with a Bachelor of Science in Aviation Administration
departments, such as revenue management and sales and marketing,
and a Bachelor of Science in Urban Planning, William continued his career
balancing technical capability with meeting business objectives. Since joining
within the aviation industry and held various posts in Customer Service, Sales
SITA, Charles has focused on the sales of the Horizon Airfare Insight system.
and Marketing, Strategic Planning, Network Planning, Product Management,
A key part of this role has been working with current customers to understand
and Distribution with America West Airlines, Delta Air Lines, Worldspan, SITA,
their commercial objectives and demonstrate how the Horizon Airfare Insight
and NCR. William joined Travelport (at the time Worldspan) in 1993 and has
system can be better utilized as new functionality is implemented. Thanks to
been a key member of the Air Commerce Team since 2013. In his spare time,
his experience and insight into how an airline business works, he has also
William is the Senior Editor of Miami-based Airways Magazine.
development and commercial strategies. Charles worked in a number of
been involved in recommending and offering guidance in implementing
best practices to both existing and new clients. This ranges from fares
management to the end-to-end process and life cycle of fare products.
18 | September 2015
Attendees
Aeroflot
Alaska Airlines
Arik Air
Network & Revenue Management
Natalia Prokudina
Tatiana Svedentsova
Revenue Management
Heather Guenther
Marietta Landon
Commercial
Donald Foley
Aeroméxico
All Nippon Airways
Pricing
Claudia Cota
Marketing & Sales, the Americas
Ami Kariyone
Tariff Distribution Austrian
Milan Polonec
Pricing & Revenue Management
Sonia Saldaña
Revenue Management, Marketing
Yasuhiro Nishiyama
Air Canada
Amadeus
Revenue Management
Nancy Lavoie
Content Management & Security
Christopher Johnson
Air Europa
Data & Pricing Services
Brigitte Ruscica
Revenue Management & Pricing
Xisca Amengual
Alfredo Pardo
Air France
Revenue Management
Xavier Maitre
Air France–KLM
Revenue Management
Johan Ariëns
Distribution Product Management
Hervé Prezet
Fares & Pricing, Search & Shopping Platform
Nicolas Cottineau
Marketing, Fares, & Pricing
Rauny Yin Sun
Search, Shopping, & Pricing
Corinne Landra
American Airlines
Beena Gupte
Domestic Pricing
Tim Lyon
Marketing
John Massey
Domestic Revenue Management
Becky Rodgers
Customer Service
Latha Nair
International Revenue Management
Eric Duroselle
Kate Hall
Joe Maloney
Lisa Phillips
Air India
Commercial
Bhup Jha
Ratan Muppidi
Air Promotion Group USA
Business Development
Gamjorn Bhalayasuta
Distribution, Sales & Marketing
Shreyas Nanavati
Air Tahiti Nui
Revenue Management & Pricing
Tikare-Fong Heitiare
Austrian Airlines
British Airways
Revenue Management
Deirdre O’Callaghan
Brussels Airlines
Revenue Management
Katalin Boganyi
Cathay Pacific Airways
Revenue Management
Fanny Chan
Jimmy Cheng
Comtech-N
Development
Vladimir Grankin
Alexander Mamontov
Croatia Airlines
Revenue & Network Management
Vesna Marinkovic
Datalex
TDP Fares
Nancy Thomas
Delta Air Lines
Global Pricing Distribution
Nicholas Jaggers
Dan Marks
Revenue Management
Alex Bucheli
Craig Cartwright
Bonnie Graves
Bryan McVicker
Randall Tony
Luis Velazquez
Revenue Management
Shelita Davison
Sharon Mickelson
Zi Yen Ng
Revenue Management Development
Ray Martinez
Revenue Management Pricing/IT
Robert Hubbard
Revenue Management Development
Trudo McDonald
This list includes attendees who registered by 16 September.
September 2015 | 19
Diio
Google
Lufthansa
Data Analytics
John Stanmeyer
Engineering
Tom Vogel
Revenue Management
Hermann Gerdau
Sales and Support
Jordan Kayloe
Gulf Air
Lufthansa Process Management
Commercial Planning
Hussain AlHayki
Distribution Services
Harald Heichele
Hawaiian Airlines
FRADF/SQ
Dorothee Bayer
Egyptair
Pricing
Amir Ashry
Mahmoud Rasmy
El Al Israel Airlines
IATA & Pricing
Linda Grinfeld
Emirates Airline
Revenue Optimisation
Obaid Bashrahil
Etihad Airways
Revenue Management
Amani AL-Hadid
Strategy & Planning
Farhan Yaseen
Strategy & Planning, Revenue Management
Jane Vanderpoel
EVA Airways
Reservation & Tariff Management
Penny Chang
Expedia
BFS
Todd Gosney
EWE
Jeremy Knievel
Farelogix
Pricing & Ticketing
Nancy Moore
Product Development
Sourav Dasgupta
Finnair
Commercial Strategy and Planning
Sirpa Vanttinen-van Rij
Revenue Management & Pricing
Branislav Krsak
First Air
Commercial
Jessica Pelt
20 | September 2015
Planning & Revenue
Pam Tomita
Hewlett Packard
Passenger Service Solutions
Matthew D’Antonio
Pricing
Sudeshna Dasgupta
Hong Kong Airlines
Revenue Management
Jing Jin
Icelandair
Pricing & Tariffs
Helga Bjornsdottir
Karolina Petursdottir
Insel Air
Tariff
Elaine Angela
JetBlue Airways
Revenue Management & Pricing
Caryl Spoden
KLM
Global Distribution
Reiner Lechner
Lufthansa Systems
Revenue Management & Pricing BER AF/O-RP
Enrique Berger
McKinsey & Co.
Consulting
Josh Solera
Middle East Airlines
Marketing
Rita Eid
Norwegian Air
Revenue Management
Sara Kelsey
Pakistan International Airlines
Marketing
Ahmad Qazi
Philippine Airlines
Revenue Management
Dina Flores
AMS/RL
Claude Joyeux-Bouillon
Revenue Management Systems
January Joy Suganob
LATAM Airlines
PROS
Pricing & Revenue Integrity
Gustavo Menezes
Product Management
John McBride
Pricing Execution
Eduardo Yanez
Reservation Data Maintenance India
Revenue Accounting
Diego Carrillo
Revenue Management
Leonardo Cerri
Shared Services Center
Carmen Luz Gillmore
Fares & Pricing
Vikas Mehrotra
S7 Airlines
Commercial
Irina Anokhina
Download ATPCO’s
conference app for your
phone or tablet
More than just a mobile agenda, our conference app
includes attendee networking, information on restaurants
and transportation, and even an event photo album!
1. Scan the QR code below or download Guidebook
from your app store
2. Launch Guidebook and tap Use code (iPhone and
Android) or Download guide and then Redeem code
(iPad)
3. Enter atpco2015
Sabre
Sirena-Travel
Star Alliance Services
Airline Solutions
Angela Payne
Commercial
Innokentiy Baskakov
Mikhail Lazarev
Gabaraeva Natalia
Sales/Commercial & Business Development
Tushar Bhagat
Development
Olga Mironova
Travel
Sandipan Dutta
Nikhil Kotian
Abhinay Pednekar
Air Merchandising
Becky Tatum
Air Pricing Marketing
Raeleen Hollier
Air Pricing, Travel Network
Donna Cole
AirVision Fares Manager
Jeff Glenn
Michelle Slough
SITA
Airfare Price
Sylvia Weinzettel
Fares Product Definition & Readiness
Susan Dean
Architecture and Shared Systems Technology
Christie Cratty
Passenger Solutions Line, Airfare Insight
William Hurd
Saudia
PSL Business Development
Charles Hunt
Sales
Joseph Nyamedi
Jonathan Rolle
Southwest Airlines
Revenue Management Technology
Rob Bence
Terry Honeycutt
Sutherland Global Services
Swiss International Air Lines
Revenue Management, Pricing, & Distribution
Klaus Nann
TAP Portugal
Pricing Distribution
Zelia Fernandes
TAROM – Romanian Air Transport
Commercial
Ramona Tutunea
September 2015 | 21
Tata Consultancy Services
TravelSky
Virgin Atlantic
Fare Filing & Distribution
Dilpazeer Ghiara
Farzan Vaid
R&D USA
Mark Zhang
Pricing
Natascha Halgryn
R&D USA: Business Development
Eric Messer
Revenue Management Operations
Juli Rickard
Tunisair
Volaro
Pricing
Mondher Gharbi
Sales and Distribution
Patrick Healy
Ultimate Air Shuttle
Vueling Airlines
Accounting
Michele Frazier-Dadich
Global Distribution Systems
Susana Veloso
United Airlines
WestJet Airlines
Pricing Implementation
Deborah Davis-Garrett
Pricing
Jason Bremner
Commercial
Ruthie Wolkey
Pricing Support & Revenue Management
Janet Michaliszyn
WNS Global Services
Fares & Pricing
Viki Lezon
Revenue Management
DeDe Conn
Pricing
Ellen Channon
Virgin America
Pricing Support, FFD, Travel
Sagar Nalge
Travel
Marcus Vaz
Thai Airways International
Tariff Production
Sasivimol Pitaksilapa
Travelport
Air Commerce
Scott Denny
William Evans
Product Management
Michael Wake
Revenue Management
Eugenio Aleman
Gina Spaniolo
Help us improve your
user experience
ATPCO is committed to improving
your user experience with all our
applications. Testers are needed
for a variety of user experience
research sessions over the next
12 months.
Find out more details and
how to volunteer at our
User Experience booth
at the trade show
on Wednesday!
Travel
Percy Fitter
Sandeep Masih
Wenceslaus Pereira
Yemenia
Revenue Management
Khaldoon Alsharjabi
Hotel
Information
Sheraton Tysons Corner
8661 Leesburg Pike
Tysons Corner, Virginia 22182
Prayer Room
The Rappahannock room on the lobby level has been reserved to
Phone: +1-703-448-1234
Featuring a club lounge, fitness center, and pool, the hotel is
close to upscale shopping and fine restaurants and is just 16
miles from downtown Washington, DC.
Stay connected with family and friends with the Link@
Sheraton experienced with Microsoft, which provides
offer a quiet space for your use each day of the conference.
Complimentary Hotel Shuttle Service
Three-mile radius, every 15 minutes
• From hotel: Monday through Friday from 0700 to 1000
• To hotel: Monday through Friday from 1600 to 2000
workstations, complimentary wireless access, and computer
Spring Hill Metro Station
access for guests.
• From hotel: 0700 to 2000: every hour, on the hour
After a long day hard at work, take a swim in the indoor pool.
Work out in the beautifully renovated and expanded fitness
• To hotel: 0710 to 2010: every hour, ten minutes past the hour
Shopping malls
center with top of the line equipment and workout routines
programmed by Core Performance. Or if you’d prefer to get
Hotel
Tysons 2 Mall Lower Level,
Lebanese Tavern
away, hop on the complimentary shuttle from the hotel to
1000
10:10 AM
10:20 AM
10:30 AM
Tysons Corner Mall.
1200
12:10 PM
12:20 PM
12:30 PM
1400
2:10 PM
2:20 PM
2:35 PM
1600
4:10 PM
4:20 PM
4:35PM
1700
5:10 PM
5:20 PM
5:35 PM
1900
7:10 PM
7:20 PM
7:35 PM
• 4,000 square foot fitness center
2100
9:10 PM
9:20 PM
9:30 PM
• Indoor pool and seasonal outdoor pool
2200
10:10 PM
10:20 PM
10:30 PM
Hotel features
• Concierge and wake-up service available
• Luggage storage
• Above-ground and covered parking available
Tysons 1 Mall, Coastal
Flats Entrance
Pike 7 Plaza Shopping
Center, Panera Bread
• Business center
• 100% non-smoking rooms and facilities
September 2015 | 23
Local Attractions
The Sheraton is located just fifteen minutes from Washington
Dulles International Airport and ATPCO’s North America office.
Getting to Washington, DC, from the Sheraton is easily done—just
get on the metro at the Spring Hill station within two blocks of the
hotel.
Official Tourism Site of Washington, DC
Washington, DC, has plenty for you to do and see. The Official
Tourism Site of Washington, DC, washington.org, lists attractions,
dining and shopping, events, tours, and much more.
24 | September 2015
Tysons Corner Center
Mount Vernon
Just two miles from the Sheraton is one of the top 10 shopping
Mount Vernon was George Washington’s estate and is now
centers in the country. Tysons Corner Center offers an unbeatable
open every day of the year. You can tour the mansion and
mix of more than 300 department and specialty stores. Tysons’
outbuildings, visit four different gardens, hike the Forest Trail, and
“who’s who” of retail includes Nordstrom, Bloomingdale’s,
explore a four-acre working farm.
Macy’s, Lord & Taylor, American Girl, L.L. Bean, Louis Vuitton,
Gucci, Michael Kors, Lacoste, Spanx, C. Wonder, Apple, The
Disney Store, Kiehl’s, H&M, Diesel, True Religion, Brooks
Brothers, Ann Taylor, and more. Tysons Corner Center also offers
a 16-screen and IMAX 3D AMC Theatre, fine and casual dining
restaurants, and a food court.
Museums and Zoo
The Smithsonian Institution—the world’s largest museum and
Virginia Wineries
Virginia is becoming one of the most respected wine-producing
regions in the United States. Virginia is host to countless wineries
and the Sheraton is convenient to many, such as The Winery at
La Grange, Pearmund Cellars, and Paradise Springs Winery. For
a comprehensive list of wineries in Virginia and Northern Virginia,
check out these sites: http://www.virginiawine.org and
http://www.fxva.com/sleepeatshop/fairfax-virginia-wineries.
research complex—includes 19 museums and galleries and the
National Zoological Park. Most Smithsonian museums and the
National Zoo are free and open daily from 1000 to 1730.
September 2015 | 25
Finding
answers
Do you have a question about an ATPCO product or service, but are not sure whom to ask? Any of our staff members will be
glad to help you get the answers to all your ATPCO questions, and this list should help you get started in the right place.
AIA Services
Cindi Kelly
David Smith
Natasha Safronova
FROP
Will Linderman
Betsie White-Hummer
Airline Profile
Bryan Trauger
Peter Volpe
Sunny Yang-Hicks
GFS
David Thompson
Rich Kassner
Market View
David Thompson
Rob Russano
Alliance Fares
Eloise Rorke
Sirisha Nagabhairava
Betsie White-Hummer
Answer Tables
Courtenay Hansen Natasha Safronova Betsie White-Hummer
Negotiated Fares and Fare By Rule
Rob O’Donnell
Emma Yarusinsky
Automated Reissues and Refunds
David Darcy
Shelly Runion
Network Connectivity and Technology
Andy Hummer
Steve Rogers
Baggage Allowance and Charges
Courtenay Hansen Sunny Yang Hicks Betsie White-Hummer
Optional Services
Courtenay Hansen Emma Yarusinsky
Baggage Calculator
Courtenay Hansen Sunny Yang Hicks Betsie White-Hummer
PIPPS
Cindi Kelly
David Smith
Natasha Safronova
Branded Fares
Courtenay Hansen Emma Yarusinsky Betsie White-Hummer
Revenue Accounting
Cindi Kelly
David Smith
Natasha Safronova
Conference Logistics and Support
Jill Amstutz
Cai Park
Amy Buckley
Sales Data Exchange
David Smith
Natasha Safronova
Constructed Fares
David Darcy
Rich Kassner
Service Fees (Carrier-Imposed and Ticketing Fees)
Courtenay Hansen Sunny Yang Hicks Betsie White-Hummer
Consulting
David Julias
Emma Yarusinsky
Tax Collection & Distribution
Pablo Londoño Betancur
Zachary Wynne
Sirisha Nagabhairava
Training
Shauna Koca
Customer Service
Joanna Bryant
Total Price Comparison
David Thompson
Rob Russano
Betsie White-Hummer
Data Distribution and Subscriptions
Bryan Trauger
Shelly Runion
Natasha Safronova
Asia Pacific Region
Samuel Lau
Lynn Kor
Bernadette Gaspar
Fare Management
David Thompson
Rich Kassner
Rob Russano
Europe, Middle East, Africa Region
Frank Socha
Andrew Glenn
Marcos Alsina de Freitas
FareManager Fares and Rules
Sirisha Nagabhairava
Eloise Rorke
Latin America Region
Marcelo Freire
Doug Sharpe
Data Application
Melanie Dezelak
Fast Track
David Thompson
Richard Henry
Sirisha Nagabhairava
Betsie White-Hummer
North America Region
Jay Brawley
Doug Sharpe
September 2015 | 27
The best way to predict the future is to invent it.
— Alan Kay