powerful - National Apartment Association

Your
Powerful
brand-building
Partner
2014 Supplier Partner Guide & Media Kit
Build Your Brand.
Align your organization with the National Apartment Association—
America’s leading advocate for quality rental housing—and build
your brand among the largest group of influential multifamily
housing professionals in the country.
NAA represents:
63,000
6.8 million
$78.6 billion
members
apartment units
collective annual spending power
Source: NAA Readership Study, Ruzinsky Research, Fall 2012
2
Build Your Business.
When you partner with NAA, you make an investment in the association and its mission to
support and expand the apartment industry. NAA members are engaged and passionate—
and look to NAA and its industry suppliers for products and services that will improve the
performance and profitability of their companies.
NAA Student Housing
Conference & Exposition
Take advantage of these
marketing opportunities and
connect with decision-makers
before, during and after the
conference. See page 22.
NAA Digital
Keep your brand top-of-mind
with the NAA robust digital
opportunities: naahq.org, NAA
e-newsletters, and units digital
edition. Details on page 12.
NAA Education Conference
& Exposition
Enhance your experience
and exposure at the largest
trade event in the multifamily
housing industry. Page 19.

Contact us today to create a custom cross-platform, year-round advertising program and
get measurable return on your investment.
Liz Barrett | 301-215-6710 Ext. 114 | [email protected]
3
NAA 360º
NAA National Suppliers Council
Become a member of the
National Suppliers Council
(NSC) and access unique
opportunities to showcase
products and services to NAA
members. Details on page 26.
NAA Events
NAA 360º
Check out this new sponsorship
recognition program and
discover new opportunities to
partner with NAA. See page 24.
NAA Digital
units Magazine
The NAA award-winning
monthly publication is the
most read magazine in the
multifamily housing industry
and the cornerstone of your
integrated advertising plan.
See page 6.
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
All the right people
Seventeen
Multifamily housing Industry Leaders
Average years professionally involved
 Property Manager - 57%
in multifamily housing industry
 Owner/President/Principal - 18%
 Regional Supervisor/Manager - 14%
fifty
 VP/Corporate Executive - 11%
average number of employees
1,251
70% Female
30% male
Average number of apartments operated
by an NAA member organization
Type of Property
Garden Apartments
57.3%
Market-Rate Apartments
55.6%
Luxury Apartments
42.4%
Affordable Housing
36.5%
High-Rise Apartments
24.1%
Seniors Housing
20.8%
Single-Family Home Rentals
19.1%
Condos/Co-Ops/Townhouses
18.6%
Student Housing
13.9%
Military Housing
5.8%
Extended-Stay Housing
2.4%
NAA Members across the country
 South - 52.6%  North Central - 19.3%
 West - 24%
Source: NAA Readership Study, Ruzinsky Research, Fall 2012
4
 Northeast - 4.1%
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Serious purchasing power
$78.6 Billion
NAA Members Spent on goods
and services last 12 months
units magazine readers buying influence
Architects and Engineers
32.1%
Insulation
39.2%
Pest Control
85.5%
Athletic and Exercise Equipment
49.2%
Insurance
49.6%
Plumbing
82.1%
Cabinetry
63.4%
Key Control/Security
67.5%
Promotional Products
72.1%
Cable/WIFI
62.3%
81.1%
Property Management Software
49.6%
Collections
62.6%
Laundry Services
58.3%
Resident Screening
72.6%
Construction/Contractor
75.1%
Lawn Care/Landscaping
84.5%
Shade Structures
29.2%
Doors
68.3%
Lighting
82.6%
Staffing
68.5%
Employee Training
69.6%
Lock Sets/Finished Hardware
77.2%
Sub-metering
36.2%
Exterior Design
51.5%
Mailboxes
57.4%
Swimming Pools/Products
61.5%
Financial Services
42.3%
Maintenance Products and Services
85.3%
Telecommunications/Cable
61.5%
Fitness Equipment
51.3%
Marketing
82.6%
Trash/Recycling/Waste Management
73.6%
Flooring
88.7%
Paints and Wall Coverings
82.1%
Whirlpools/Tubs/Toilets
58.3%
HVAC
78.1%
Payment Processing
58.9%
Yield Management Software
27.2%
91%
Kitchen Equipment and Appliances
72%
influence the
purchasing process
Authorize and/or
approve purchases
Unrivaled Market Coverage
Type of organization
the nation’s
50 largest
apartment owners
and apartment
managers are
members of NAA
 Property Management Firm - 52%
 Owner Firm - 22.2%
 Independent Owner - 15.1%
 Developer/Builder - 1.1%
 Rehabber/Renovator - 0.5%
 Other - 9.1%
5
The most read magazine in the
multifamily housing industry.
6
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
The most read magazine in the
multifamily housing industry!
73,000
units is the first publication decision-makers turn to
for coverage of the best practices and newest trends
in the multifamily housing industry. Every issue is
packed with valuable content that covers all aspects
of residential property management and ownership.
Advertise in units and you’ll reach the largest market
of multifamily housing professionals—guaranteed!
qualified
circulation
units readers are loyal, engaged
and look forward to every issue.
 81%
 76%
 75%

do not receive any other
industry print publication
agree units is relevant to
their professional needs
Added-value 
read at least
3 out of 4 units issues
Your ad will be included in
the NAA units digital edition,
pushed out to 50,000+
readers at no additional
charge. Turbo-charge your ad
with a digital enhancement.
See page 16 for details.
For more information, contact
Liz Barrett at 301-215-6710 Ext. 114
or [email protected].
7
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
units 2014 editorial calendar
MONTH
CLOSING DATES
SPOTLIGHT TOPIC
OTHER FEATURES
JANUARY
Ad Space: Dec. 1
Materials: Dec. 8
Mails: Jan. 8
Maintenance Supplies
What’s In & What’s Out in 2014; Preventive Maintenance;
Appliances and Laundry Services
FEBRUARY
Ad Space: Jan. 2
Materials: Jan. 8
Mails: Feb. 8
Student Housing Utility
Management; HVAC Systems
and Water Heaters
Innovative Hiring Strategies; Student Housing Management;
Crime Prevention and Safety; Staff Hiring, Education & Retention
Bonus Distribution: NAA Student Housing Conference &
Exposition
Ad Space: Feb. 1
Materials: Feb. 8
Mails: Mar. 8
Show Preview
Technology & Software
Social Media, Internet Marketing, Mobile Marketing;
Capital Expenditures; Property Management Software;
Ancillary Revenue Opportunities
Speical Supplement: NAA Annual Report
Technology Trends Supplement
APRIL
Ad Space: Mar. 1
Materials: Mar. 8
Mails: Apr. 8
Mobile & Internet Marketing
Pool Maintenance & Management; Resident & Employee
Screening; Outdoor Spaces—Playgrounds, Bark Parks and More
MAY
Ad Space: Apr. 1
Materials: Apr. 8
Mails: May 8
Ancillary Revenue; Flooring,
Finishing Touches
NAA Education Conference & Exposition Highlights;
Repositioning a Property; Security & Key Control
Ad Space: May 1
Materials: May 8
Mails: Jun. 8
Show Issue
Lawn Care
NAA Education Conference & Exposition Highlights;
Pest Management; Interior Design
Bonus Distribution: NAA Education Conference & Exposition
JULY
NAA Education Conference &
Exposition Recap
Ad Space: Jun. 1
Materials: Jun. 8
Mails: Jul. 8
Marketing Tools
NAA Education Conference & Exposition Recap ; Resident
Retention Tools; Common Areas Ideas; Make-Ready & Turn Tips
Special Feature: Annual units’ Curb Appeal Contest Winners
AUGUST
Ad Space: Jul. 1
Materials: Jul. 8
Mails: Aug. 8
HVAC Systems; Lawn and
Landscaping
Creative Marketing Ideas; Tax-Credit & Affordable Housing;
Revenue Management Services Tools & Software; Apartment
Career Management & Development; NAA PARAGON Award
Winners: Recognizing Industry Excellence
Special Feature: NAA Community of the Year
SEPTEMBER
Ad Space: Aug. 1
Materials: Aug. 8
Mails: Sept. 8
Budget Strategies & Revenue
Management
Income & Expenses Survey; Financing Strategies and Measuring
Investments; Financial Services; Acquisition Due Diligence
Ancillary Revenue Special Section
OCTOBER
Ad Space: Sept. 1
Materials: Sept. 8
Mails: Oct. 8
Paint, Floor & Wall Coverings
Transit-Oriented Development; Repositioning Best Practices;
Green Building ROI
Renovation, Restoration, & Development Special Section
NOVEMBER
Ad Space: Oct. 1
Materials: Oct. 8
Mails: Nov. 8
Billing & Collections
Industry Outlook; Leasing Techniques; Human Resources and
Workforce Issues; Emerging Leaders
Bonus Distribution: NAA Assembly of Delegates
Special Feature: 2015 NAA Chairman of the Board
DECEMBER
Ad Space: Nov. 1
Materials: Nov. 8
Mails: Dec. 8
Resident Screening; Specialty
Housing
Student Housing Development; Renters’ & Owners’ Insurance;
Telecommunications
NAA Student Housing
Conference & Exposition
Show Issue
MARCH
NAA Education Conference &
Exposition Preview
NAA Education Conference &
Exposition Pre-Show Issue
JUNE
NAA Education Conference &
Exposition Show Issue
NAA Student Housing
Conference & Exposition
Preview
units reserves the right to modify its 2014 editorial calendar without notice.
8
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
units Departments & Columns
NAA Turns 75!
units department and column categories appear every
month and include the latest news, commentary, data
and best practices that apply to these critical aspects
of apartment management:
>>
>>
>>
>>
Marketing Insider
Finance Insider
Social Media Insider
Management Insider
>>
>>
>>
>>
Ask about special
placement for your
ad as part of this
celebration.
Maintenance Insider
Green Insider
IRO Insider
Market Place
Questions? We’re Here to Help!
Paul Bergeron
Liz Barrett
Director of Publications
[email protected]
703-518-6141, Ext. 137
National Sales Manager
[email protected]
301-215-6710, Ext. 114
9
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Special Advertising Opportunities
March 2014
Annual Technology Trends
Supplement
Keep apartment industry leaders up to date
with the latest in technology and property
management software by promoting your latest
products and services. Mailed with the March
issue of units Magazine, this popular desk
reference also contains informative articles on
today’s technology trends. Call today to reserve
your space!
Deadline: February 1, 2014
September and
October 2014
Special Focus Sections
Special focus sections provide a unique
opportunity to advertise your products and
services within content-specific editorial.
Be sure to take advantage of this opportunity
if your company aligns with one or both of the
categories below.
September—Ancillary Revenue
Deadline: August 1, 2014
Special Opportunities Available!
Market Place Ads
Cost-efficient and effective,
Market Place is a product
and services directory
featured in every issue of
units Magazine. Apartment
industry leaders often use
this section to identify
companies for RFP
distribution. Include your
company today!
Total
column inches
October—Renovation, Restoration &
Development
Deadline: September 1, 2014
1
2.375” x 1”
2
2.375” x 2” or 4.75” x 1”
3
2.375” x 3” or 7.25” x 1”
4
4.75” x 2”
market place
For more information, contact Liz Barrett at
301-215-6710 Ext.114 or email
[email protected].
Net Rates
10
Width x Depth
1x
6x
12x
$215
$205
$165
Prices per column
inch. For total,
multiply the net
rate, according
to number of
insertions, by total
column inches.
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
units 2014 Rates & SPecs
Four Color
1x
3x
6x
12x
Full Page
$8,435
$8,025
$7,620
$6,870
1/2 Page
$5,710
$5,425
$5,140
$4,645
1/3 Page
$4,475
$4,255
$4,045
$3,640
1/4 Page
$4,150
$4,030
$3,790
$3,450
6x
12x
Premium Placement* (non-cancelable)
Cover 2
–
–
$9,145
$8,235
Cover 3
–
–
$8,540
$7,690
Cover 4
–
–
$9,375
$8,440
1,3,5,7,9,11,13 & 15
–
–
$8,540
$7,690
Finished Trim Size: 8.25”x 10.875”
Printing Process: Web offset, perfect binding
Line Screen: 133 lines per inch
Color Available: Four-color process. Convert spot colors to
CMYK-color build.
Four Color Proofing: Four color proofs must be furnished.
Lase and ink jet prints are not accurate methods for color
proofing. The advertiser will be charged $50 for any proofs
furnished by the printer. NAA and its printer are not responsible
for incorrect colors when an ad is not accompanied by a SWOPcalibrated color proof. SHIPPING: All materials must be shipped
in protective packaging with an insertion order and labeled with
advertisement name, units publication issue date. Send to:
units Advertising, NAA, 4300 Wilson Blvd, Suite 400, Arlington,
VA 22203
*Four color included.
Black & White
1x
3x
6x
12x
Full Page
$6,275
$5,955
$5,670
$5,100
1/2 Page
$3,540
$3,360
$3,200
$2,885
1/3 Page
$2,305
$2,195
$2,090
$1,880
1/4 Page
$2,070
$1,965
$1,870
$1,690
All rates are gross. Other guaranteed positions add 15%.
Special discounts for 2014 exhibitors: May, June, July issues. Call for information.
Ad size
Width
Depth
Full Page, No Bleed
7.75”
10.375”
Full Page, Bleed
8.5”
11.125”
1/2 Page Island
4.75”
7”
1/2 Page Horizontal
7.25”
4.75”
1/2 Page Vertical
3.5”
9.5”
1/3 Page Island
3.5”
6.5”
1/3 Page Horizontal
7.25”
3.5”
1/3 Page Vertical
2.25”
9.5”
1/4 Page Horizontal
7.25”
2.5”
Spreads, tip-ins, inserts, cover sticker and polybagging are available on request.
Contact Liz Barrett at [email protected] for pricing details.
11
File Format: Digital files are required. Preferred format is
PDF with all images 300 dpi or higher and all fonts embedded.
Please also include crop marks and a minimum of 1/8” bleed.
Other acceptable file formats are: Quark (up to version 7.3);
Illustrator (up to version CS2); TIF (minimum 300dpi at 100
percent); Email files that are less than 9MB. Use FTP site or ship
files that are greater than 9MB. All required trapping must be
included in the file. Graphics for ads must be submitted as final,
300 dpi, CMYK or grayscale TIF files. All fonts must be included
(in Illustrator files, fonts should be converted to outlines). Avoid
TrueType fonts. Files should be supplied on a CD with a printed
directory listing all files on disc. To ensure proper color, the files
must be accompanied by a color SWOP proof at 100 percent
size. If files are submitted via email, a color SWOP proof should
be shipped separately. NAA and its printer are not responsible
for incorrect ads when the advertiser does not submit a SWOPcalibrated color proof. For more information, visit: http://www.
royle.com/filespecs.html
Cancellation Policy: Cancellations or rollovers to a future
issue must be received on writing 30 days before space closing
date without penalty. Cancellations received within 30 days
before space closing deadline will be charged 30 percent of
gross space rate. Cancellations received after deadline will be
charged payment in full. Changes or corrections must conform
to closing and material deadlines.
NAA Digital
robust digital media opportunities
for the saavy marketer.
12
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
naahq.org
www.naahq.org provides news that helps
multifamily housing leaders stay informed about
their industry and information that helps them in
their jobs.
YOUR AD HERE
Advertising on www.naahq.org is a great way
to generate leads, build awareness and drive
customers directly to your company’s website.
Reserve space today as space will sell out!
Quick Facts:
29,000+
Unique Monthly Visitors
YOUR
AD
HERE
YOUR
AD
HERE
42,000+
Total Monthly Visits
146,000+
Monthly page views
3:20 mins
Time on Site
3.48
pages per visit
Google Analytics, January–June 2013
Interior Page
Advertising Options
Ad Size
CPM
LeaderBoard
728 x 90
$70*
Wide Skyscraper
160 x 600
$70*
Medium Rectangle
300 x 250
$70*
www.naahq.org is sold on a cost per thousand (CPM) basis. Ads are run-of-site
(except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions.
Rates are net.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
13
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
NAA E-newsletters
THe Industry Insider
Circulation: 44,000
Frequency: Weekly
The Industry Insider provides multifamily housing executives
and their staff with the most up-to-date information
pertaining to the apartment industry. Promote and strengthen
your brand when you advertise in this popular news source.
Limited space is available, so reserve yours today!
Advertising Options
Ad Size*
Rate/Month
LeaderBoard
468 x80
$1,800
Top Story
468 x80
$1,450
Industry News
468 x80
$1,450
Legislative/Legal news
468 x80
$1,450
NAA Announcements
468 x80
$1,450
Rates are net. Ad sizes subject to change early 2014.
Campus Connections
Circulation: 3,000
Frequency: Bimonthly
Reach apartment professionals who are experienced and most
interested in the student housing segment when you advertise
in Campus Connections.
Advertising Options
Ad Size
2x
6x
Logo
$750
$675
300 x 250
$1,250
$1,125
Logo
$750
$675
Banner
650 x 90
$600
$540
Medium Rectangle (Lower 2)
300 x 250
$600
$540
Featured Article
Medium Rectangle (TOP 2)
THought Leadership
Minimum two (2) issue commitment.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
14
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
NAA E-newsletters
Operations Insights
Circulation: 47,000
Frequency: Monthly
Operations Insights provides the latest trends in property
management. Monthly video content, green product highlights and
featured job listings round out this valuable e-news resource.
Advertising Options
Ad Size
2x
6x
12x
Banner (Top 2)
650 x 90
$2,500
$2,250
$2,125
Featured Article
Logo
$1,000
$900
$850
THought Leadership
Logo
$1,000
$900
$850
Medium Rectangle (top)
300 x 250
$950
$855
$810
Banner (Lower 2)
650 x 90
$950
$855
$810
Medium Rectangle (lower)
300 x 250
$950
$855
$810
Video Slot
300 x 250
$950
$855
$810
Minimum two (2) issue commitment.
Marketing Buzz
Apartment Techniques
Circulation: 40,000
Frequency: Bimonthly
Circulation: 40,000
Frequency: Bimonthly
Marketing Buzz reports on what’s working, what’s not
and what apartment professionals should consider when
marketing their communities.
Apartment TECHniques reports on the immediate
issues and innovative technologies that have an impact on
the apartment industry.
Advertising Options
Ad Size
2x
6x
Banner (Top 2)
650 x 90
$2,250
$2,025
Featured Article
Logo
$950
$855
THought Leadership
Logo
$950
Medium Rectangle (Top)
300 x 250
Banner (Lower 2)
Advertising Options
Ad Size
2x
6x
Logo
$950
$855
Banner (Top)
650 x 90
$2,250
$2,025
$855
Medium Rectangle (Top)
300 x 250
$2,250
$2,025
$900
$810
Medium Rectangle (Lower 3)
300 x 250
$900
$810
650 x 90
$900
$810
Banner (Lower 2)
650 x 90
$900
$810
Medium Rectangle (Lower)
300 x 250
$900
$810
Video Slot
300 x 250
$900
$810
Video Slot
300 x 250
$900
$810
Featured Article
Minimum two (2) issue commitment.
Minimum two (2) issue commitment.
15
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
units Digital Edition
Readers love the units digi-mag. It’s portable,
easy to use and available online 24/7. Use this
exciting media platform to interact with and
engage our readers. Build awareness of your
products and services with one of our powerful
advertising options and drive customers directly
to your website.
Promotional Email for units digital Edition
Your
Ad Here
Quick Facts:
50,000+
Circulation
15%
Average Open Rate
Your
Ad
Here
16%
Your
Ad Here
Average Click Rate
Advertising Option
Ad Size
Rate/Issue
Promotional Email - Exclusive
160 x 600
$5,500
Promotional Email - Top
300 x 250
$3,750
Promotional Email - Lower
300 x 250
$3,350
Left of Cover
550 x 480
$3,000
Belly Band
Please call
$2,300
SkyScraper
120 x 600
$2,000
Digital Edition
Additional advertising options available!
www.nxtbook.com/nxtbooks/naa/salesbook
Rates are net.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
16
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Digital Ad Specs
Specification
naahq.org
Industry Insider
NAA Channel
E-newsletters
units
Digital Edition
Dimensions
(width x depth)
728 x 90
160 x 600
300 x 250
468 x 80
728 x 90
300 x 250
240 x 400
120 x 600
160 x 600
300 x 250
Format
JPEG, GIF
JPEG, GIF
JPEG, GIF
JPEG, GIF, SWF
File Size
Max 40K
Max 40K
Max 40K
Max 40K
Animation
Three loop maximum
Not accepted
Not accepted
Max 15 seconds
Resolution
72 dpi
72 dpi
72 dpi
72 dpi
Two weeks prior
to online date
Two weeks prior
to broadcast date
Two weeks prior
to broadcast date
Two weeks prior
to broadcast date
Five business days prior
to online date
Five business days prior
to broadcast date
Five business days prior
to broadcast date
Five business days prior
to broadcast date
Space
Artwork
NAA Digital Advertising Policy
NAA reserves the right within its discretion to reject
or remove from www.naahq.org any ads for which
the advertising materials or the website to which
the ad is linked do not comply with its policies, or
that in the NAA’s sole reasonable judgment, do not
comply with any applicable law, regulation or other
judicial or administrative order.
If digital advertising materials are not received
by the advertising deadline, the NAA will begin
to charge the Advertiser on the insertion order
start date on a prorated basis based on the full
insertion order, excluding portions consisting of
performance-based, non- guaranteed inventory,
for each full day the advertising materials are not
received.
Advertiser may cancel the entire digital insertion
order, or any portion thereof, with 14 days’ prior
written notice to the NAA, without penalty, for any
guaranteed deliverable, including, but not limited
to, CPM deliverables.
NAA will track delivery through its ad server and,
provided that NAA has approved in writing a thirdparty ad server to run on its properties, Advertiser
will track delivery through such Third-Party Ad
Server. Advertiser may not substitute the specified
Third-Party Ad Server for measurement.
The initial invoice will be sent by NAA upon
completion of the first month’s delivery, or within
30 days of completion of the insertion order,
whichever is earlier. Advertiser will make payment
30 days from its receipt of invoice, or as otherwise
stated in a payment schedule set forth in the
insertion order.
17
Materials Instructions:
Please forward all materials in accordance with
the deadline schedule. By signing, the advertiser
agrees to abide by all Terms & Conditions as stated
in the Advertising Agreement. Please make a copy
of this agreement for your records.
Send ad materials, advertising
agreements, and insertions orders to:
The Townsend Group
2 Wisconsin Circle, Suite 900
Chevy Chase, MD 20815
Tel: 301-215-6710 Ext. 114
Fax: 301-215-7704
[email protected]
NAA Events
Valuable Face time with the
industry’s top decision makers.
18
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
The largest trade event in the
multifamily housing industry
The ultimate networking event experience and the very
best place to showcase your company’s products and
services before key decision-makers. In addition to a
first-class trade show with more than 325 suppliers,
the exposition is paired with a three-day Education
Conference, offering the best education sessions in
one place.
6,600+
For more information, please visit
www.educonf.naahq.org
attendees
expected
Increase your exposure
Program & Exhibitor Guide
More than 6,600 Denver attendees will receive their Program
Guide at registration and will depend on this onsite resource
for the schedule, exhibitor listings, maps and more. The
Program Guide will also be posted on the event website one
week before the event, providing additional exposure for
your ad.
Ad Unit
Trim Size
Rate
Cover 4
6.5” x 9”
$5,500
Cover 2 or 3
6.5” x 9”
$4,400
Full Page
6.5” x 9”
$3,850
Half Page
6.5” x 4.5”
$2,200
Space/Materials Deadline: April 30, 2014
Cover and full page bleed size: 7.75” x 10.25”. Half page ads do not bleed.
19
2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Enhance your NAA Exhibit Experience
NAA Today
NAA Today is an onsite event daily that covers the hottest
breaking news at the 2014 NAA Education Conference
& Exposition as well as thoughtful trend articles that are
great reading for while attendees are hanging out or when
they bring the issues home. This tabloid is distributed in
high-traffic areas of the Colorado Convention Center and
in three major hotel lobbies. This is a daily “must read” for
attendees—you don’t want to miss out.
Space/Materials Deadline: June 1, 2014
Ad Unit
Ad Size
Rate
Full Page
10.25” x 14”
$4,400
Half Page
5” x 14” or 10.25 x 7”
$3,000
Ads do not bleed.
NAA Countdown E-newsletters
NAA will send five (5) pre-event mobile-friendly issues
and one (1) post-event issue to 54,000 national
multifamily leaders, including prospective and past
attendees and current registrants.
Content includes event highlights and exhibitor
advertising that will drive web traffic to your booth
description and increase the attendees in asking for
booth appointments that you can pre-qualify through
the myNAA Planner.
Deadlines vary. Please contact us today for more
information and to reserve your space!
For more information, contact Liz Barrett at
301-215-6710 Ext.114 or email [email protected].
Advertising Options
Benefits
Premier Exhibitor
$950/Email
(Limit 1 per email)
• Premier Exhibitor designation with company name
and booth # in header
• 125x125 company logo/banner with button links
on right-hand column of email
• Exhibitor listing with 75-word description at the
bottom of the email
• Featured Exhibitor designation in the onsite NAA
Show Daily (Thursday & Friday only)
Basic Listing
$550 Per email
(Limit 5 per email)
• 125x125 company logo/banner with button links
on right-hand column of email
Basic Listing Upgrade
Add $200
(Limit 3 per email)
• Additional banner placed in-between sections of
the email in the main body
• Featured Exhibitor designation in NAA Today
(Thursday & Friday only)
Rates are net. A 3-issue minimum applies.
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Drive Traffic to your booth
Online Exhibitor Listing Enhancement Packages
Make it easy for attendees to find you by upgrading your exhibitor listing
to include video, or banner advertising. Enhance your NAA Education
Conference & Exposition listing today! Upgrades start at just $799.
Level 1 ($500 value)
Level 2 (add $799)
Complimentary with NAA booth purchase,
includes:
Level 1 features, plus:
• Unlimited sales leads and statistical data generated
from your listing
• One interactive product display panel for multimedia
• A highlighted corner peel graphic on your booth on
the floorplan
• Priority placement on the show website search
results
• Product Gallery—Upload an image for the NEW NAA
Online Product Gallery
• Display of 2 additional product categories (5 total)
• Company logo or trademark printed next to
company listing in onsite Program & Exhibitor Guide
• Inclusion in the Featured Exhibitor search
• Access to high-quality opt-in sales leads
and statistical data generated from your
listing (limit of 25)
• Display of your company name, booth
number, address, phone/fax, email
address, website and description
• Display of your company logo or
trademark, press releases and up to
three (3) product categories
• Ability to display two image/text panels
• Ability to set up appointment times
online so attendees can schedule
meetings with you
Additional Upgrade Options
Benefits
Rotating Banner Ads
$1,695
•
•
•
•
Level 2 features, plus:
One 360 x 45 pixel banner on the online floor plan application (three rotating ads per spot)
Banner will follow attendees around throughout the online application
Banner ad statistics
Product Category Banner
$1,695
•
•
•
•
Level 2 features, plus:
One 180 x 150 pixel banner on three product categories of your choice
Your listing will be at the very top of the category search results
Banner ad statistics
Hall Banner (Exclusive)
$1,695
•
•
•
•
Level 2 features, plus:
One 250 x 250 pixel banner on the online exhibit hall
Your brand will own the entire online exhibit hall
Banner ad statistics
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
The Premier event in the
student housing industry
Join us for the NAA Student Housing Conference &
Exposition, March 3–5, 2014 at the Aria Resort in
Las Vegas. Off-campus student housing is one of the
apartment industry’s most important niche markets.
As providers of and suppliers to student housing, we
are in the unique position of continuing to grow this
dynamic market. Capture the attention of your market
and boost your company’s profile by becoming an
exhibitor or sponsor.
Visit www.naahq.org for the Student Housing
Exhibitor & Sponsorship Prospectus.
Attendee Profile
Primary Business
Job title
 Apartment Management - 42%
 Owner/President/Principal - 21%
 Apartment Owner - 29%
 VP/Management Executive - 19%
 Apartment Developer - 8%
 Regional Supervisor/Manager - 16%
 Real Estate Investment Trust - 4%
 Property Manager - 15%
 Asset Management 3%
 Leasing Company - 1%
Region
 Architect/Engineer - 1%
 South - 41%  Midwest - 15%
 Other - 12%
 West - 24%  International - 3%
 Northeast - 17%
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Increase your exposure
Onsite Program & Exhibitor Guide
Pre- & Post-Event E-newsletters
The NAA Student Housing Conference & Exposition Onsite
Program & Exhibitor Guide is a valuable resource for
conference attendees. The guide is given to each registrant,
and offers a complete listing of exhibitors, education
sessions, speaker profiles, floor plan, maps, ads and much
more. The Program Guide will also be posted on the NAA
website one week before the event, providing additional
exposure for your ad.
Reach student housing professionals before and after the
conference by advertising in the NAA pre- and post-event
e-newsletters. NAA will send three pre-event mobile-friendly
issues and one (1) post-event issue to prospective and past
attendees and current registrants. Content will include event
highlights and exhibitor advertising that will drive web traffic
to your booth description.
Deadlines vary. Please contact us today for more information
and to reserve your space!
Space/Materials Deadline: February 7, 2014
Ad Unit
Ad Size
Rate
Cover 4
5” x 9”
$1,500
Cover 2
5” x 9”
$1,200
Cover 3
5” x 9”
$1,200
Section Tab:
Conference Information
5” x 9”
$1,000
Section Tab:
Mon. Mar 3 Highlights
5” x 9”
$1,000
Section Tab :
Tue. Mar 4 Highlights
5” x 9”
$1,000
Section Tab:
Wed. Mar 5 Highlights
5” x 9”
$1,000
Section Tab:
NAA Exposition
5” x 9”
$1,000
Full Page*
5” x 9”
$750
Half Page*
2.5” x 4.5”
$500
Advertising Options
Benefits
Premier Exhibitor
$650/Email
(Limit 1 per email)
• Premier Exhibitor designation with
company name and booth # in header
• 125x125 company logo/banner with
button links on right-hand column of
email
• Exhibitor listing with 75-word description
at the bottom of the email
Basic Listing
$250 Per email
(Limit 5 per email)
• 125x125 company logo/banner with
button links on right-hand column of
email
Basic Listing Upgrade
Add $150
(Limit 3 per email)
• Additional banner placed in-between
sections of the email in the main body
Rates are net.
*Ads are placed randomly in guide
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
23
NAA 360°
More recognition and engagement
opportunities for NAA Suppliers.
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
New NAA 360º Year-Round
Sponsorship Program
www.naahq.org/partner/sponsor
NAA 360º is a new sponsorship recognition program designed to
provide NAA Supplier Partners with enhanced, year-round, multiplatform programs that deliver exceptional recognition and ROI.
Supplier-partners who participate in NAA 360º can combine points*
earned from exhibiting, advertising, sponsorships and other categories
to achieve the level of NAA 360º Mission Sponsor or NAA 360º Partner.
Both levels offer unparalleled benefits as noted in the following page.
NAA 360º
Recognition Levels
NAA 360º Information
NAA 360º BENEFITS
Earn NAA 360º Points by
Participating in the Following:
ƒƒ NAA Exhibits
ƒƒ NAA Sponsorship
ƒƒ NAA Advertising
ƒƒ NAA Event Full Conference
Mission Sponsor
Registrations
ƒƒ NAA National Supplier Council Dues
150,000 – 299,999 points
ƒƒ NAAEI & NAA Better Government
Fund Contributions
ƒƒ NAA Projects
Partner
300,000 or more points
Supplier-partners are recognized on a calendar year based on
commitments and actual spending in the above categories.
*Each dollar spent equals one point.
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
NAA 360º Program Benefits
NAA 360º Mission Sponsor
(150,000-299,999 points)
NAA 360º Partner
(300,000+ points)
Unlimited
Unlimited
Within the Site
Home Page
1x a Year
2x a Year
Feature Content Download
1x year
Feature Content Download
2x a year
NAA Winter & Fall Board Reception Invitations
(January & October 2014)
Two (2) Individuals
Per Company
Three (3) Individuals
Per Company
NAA Capitol Conference, Education Conference & Exposition
and Assembly of Delegates Board Reception Invitations
Two (2) Individuals
Per Company
Three (3) Individuals
Per Company
NAA Capitol Conference Sponsor (Overall Recognition)
Yes
Yes
NAA Assembly of Delegates Sponsor (Overall Recognition)
Yes
Yes
Four (4)
Eight (8)
Sponsorship Benefits
# of Program Participants
Year-Round Recognition—Logo on www.naahq.org
Interview or Content on NAA Video Channel on www.naahq.org
NAA Industry Insider Recognition
NAA Assembly of Delegates Installation Dinner Tickets
2014 NAA Education Conference & Exposition Benefits
2015 NAA Education Conference & Exposition
Priority Booth Selection
Yes
Yes
Company Description/Profile Sponsor Recognition
Yes
Yes
Priority Hotel Room Block
Yes
Yes
Four (4)
Five (5)
Yes
Yes
Scholarship Full Conference Registrations (qualifying are
companies who have not attended in the last 5 years)
Two (2)
Four (4)
Onsite Program Guide Advertisement
Full Page
Full Page
Complimentary Full Conference Access Registrations
Sponsor Ribbons to Wear with Registration Badges for
Company Employees
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
NAA 360º Program Benefits
NAA 360º Mission Sponsor
(150,000-299,999 points)
NAA 360º Partner
(300,000+ points)
Yes
Yes
NAA Today Show Daily Advertisement
1/4 Page
1/2 Page
VIP Passes for Photo Ops with General Session Speakers
(when possible)
Two (2)
Three (3)
Yes
Yes
Three (3) Seats
Five (5) Seats
Recognition at Friday General Session
Yes
Yes
Use of Onsite Private Meeting Space
Yes
Yes
Access to Attendee CEO Lounge
Yes
Yes
2014 NAA Education Conference & Exposition Benefits
Booth Space Highlighted in Onsite Program Guide
Sponsor Signage at Booth in NAA Exposition
VIP Seating at Three (3) General Sessions
Questions? We’re Here to Help!
Margaret Core, CAE
Heather Teplitz, CEM
AVP, Strategic Sales Initiatives
[email protected]
703-797-0654
Sr. Manager, Exhibits & Sponsorship
[email protected]
703-797-0671
27
NAA National
Suppliers Council
Join today and get access to
Exclusive benefits and Opportunities.
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2014 Supplier Partner Guide
Build Your Brand. Build Your Business.
Become a member of the
National Suppliers Council
The NAA created the National Suppliers Council (NSC)
in 1979 to continue the development of a strong
relationship between the multifamily housing industry
and national businesses and corporations that supply
goods and services to the apartment industry. Prior
to becoming an NSC member, you must become a
member of NAA through your local affiliate.
Join today for just $1,700 per year!
2014 National Suppliers Council Executive Committee
Chairman
Vice Chairman
Past Chair
Peter Regules, CORT
Tony Sculthorpe, Coinmach
Dave Schwehm, Time Warner
NSC Council Members at Large
Phil Bogucki, Azuma | Michelle Childers, Apartment Finder | Brigitta Eggleston, Yardi
Charles Stroud, CAS, Coinmach | Mary Walsh, RealPage
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2014 Supplier Partner Guide
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NSC Membership Benefits
units Magazine
NAA Education Conference & Exposition
ƒƒ units introductory article. As a new member
of the NSC, your company will have a onetime opportunity to be introduced to our
membership in units Magazine.
ƒƒ Priority booth selection. NSC members
approved prior to the Education Conference
& Exposition will receive priority booth
selection for future Expositions based on
their number of years as an NSC member and
years exhibiting consecutively. To receive this
benefit, the NSC member company must be
in good standing with NAA, have exhibited
consecutively each year of their membership
and must sign-up within 30 days of the current
year’s conference.
ƒƒ NSC Directory of products and services. In
the back of each issue of units, you will find
company listings and contact information
for all NSC members, organized by business
category.
ƒƒ Subscription to units Magazine. NSC
member contacts receive a complimentary
subscription. Additional subscriptions are
available to members for $28 each.
ƒƒ Additional recognition. NSC members stand
out from the other suppliers with special
signage on the trade show floor and additional
designations in exhibitor descriptions.
NAA Online Buyer’s Guide
Committee Involvement
The official NAA Supplier
Buyers Guide is located on the
homepage of the NAA Web site:
www.naahq.org. The NAA owner and
management company member can find
all the product/services they need all over
the country. They can just click on the
Buyers Guide icon and search away.
NSC members are given the opportunity to
serve as NAA committee liaisons. By having an
NSC liaison on every NAA committee, council
members are given the opportunity to keep in
touch with all aspects of NAA and its members.
The NSC Executive Committee appoints NSC
liaisons. We encourage you to participate in
this unique opportunity. There’s no better way
to learn about the needs of our members and
get acquainted with association leaders than
through committee involvement.
As a benefit of being an NSC member,
each company is given the use of the
NSC Partner logo to be placed next to
their company name. If the NSC member
would like the additional opportunity to
include their company logo it is just $395.
For more information, contact NAA’s Margaret Core at 703-797-0654 or email [email protected].
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2014 Supplier Partner Guide
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NSC Optional Benefits
NAA Mailing List
NAA Online Buyers Guide
The NAA list contains information
on more than 50,000 multihousing
professionals and is only available to
National Supplier Council Members for an
additional fee. You have the opportunity
to rent the NAA mailing list an unlimited
number of times throughout the year to
market your latest products and services.
Multifamily housing owners, managers
and developers use the NAA Online
Buyers Guide to cut through the clutter
of traditional search engine results.
This valuable resource enables property
managers to find the products and
services they are looking for, through
either a keyword, or category-specific
search.
NAA protects the privacy of our members
and will only send mailing lists to a
bonded mail house. Samples of your
mailing pieces must be sent to NAA for
approval. The mailing list cannot be sent
directly to NSC members. Rentals are for
one-time use only and you must allow 5
days for processing.
Suppliers receive a free basic listing
which includes the company name,
address, phone and fax. Additional
upgrade packages start at just $395
for an entire year and include a logo,
description, Web links, and much more.
To discuss your listing options, please
contact Multiview at 800-816-6710 or
email [email protected].
NSC Directory Added Value
ƒƒ Additional categories. You may
also be listed in up to two additional
categories in the NSC directory in
units Magazine. Published 12 times a
year, this gives you added exposure
throughout the year.
For more information, contact NAA’s Margaret Core at 703-797-0654 or email [email protected].
31
NAA Advertising Sales
Liz Barrett, National Sales Manager
301-215-6710 ext. 114
Fax 301-215-7704
[email protected]
NAA HeadQuarters
4300 Wilson Blvd., Suite 400
Arlington, VA 22203
703-518-6141
Fax 703-248-9441
www.naahq.org
Sales Customer Service
[email protected]