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2014 Environmental Report
Honda South America
Index
Global
G2 Introductory Information
G3 Company Overview / Financial Information
G4 Third-Party Verification
G5 Key Indicators of Honda’s Environmental Performance / Environment-Related External Relations Activities
G6 Top Message
G8 Roundtable Meeting of the Six Regional Environmental Committee Chairs
G15 Special: Environmental Frontrunner Yorii Automobile Plant Starts Production!
G17 G18 G19 G20 G26 G27 Global
Global initiatives
Direction
The Road to a Healthier Environment
Honda Environment Statement / Honda Environmental and Safety Vision
Pursuing the Honda Environmental and Safety Vision
Biodiversity Initiatives
Progress in Meeting Environmental Targets
G31 Products
G32 Next-Generation Technology
G34 Motorcycle
G37 Automobiles
G41 Power Products
G44 G45 G50 G51 Honda South America
Iniciativas na América do Sul
PRO
DU
CT
IO
N
TRAN
S
P
OR
TAT
IO
N
ATION
ORM
Y
INF HNOLOG
TEC
TION
ISTRA
MIN
AD
PRO
DEV DUC
ELO
PM T
EN
T
NG
CHASI
PUR
Management
Global Environmental Management
Global Environmental Impact
Regional Environmental Topics
57 58 59 61 64 65 82 86 87
88 90 91 97 Honda South America
Message from the President of Honda South America
Eight Business Activities of Honda South America
1. Product development
2. Purchases | Green Purchasing
3. Production | Green Factory
4. Transportation | Green Logistic
5. Sales and services | Green Dealer
6. Product Recycling
7. Administration | Green Office
8. Information Technology | Green IT
Environmental awareness-building actions
Acknowledgements
Introductory Information
About the Honda Environmental Annual Report
● A regional approach to business and the environment
Guided by a philosophy of building products close to the customer, Honda has manufacturing operations in six regions worldwide. In fiscal 2014, these
activities brought joy to people worldwide through the sale of roughly 27 million products.
To continually create competitive products that anticipate customer needs in all six regions, we've shifted to a new global operational structure that
gives each region more autonomy for doing its job. This also applies to environmental management: Each region is now implementing initiatives it
deems most effective for meeting local environmental laws and standards and tackling local challenges.
● Global report and six regional reports
For reporting on the environmental activities across our global organization, we've broken down our annual environmental report into one global
report and six regional reports.
Honda Environmental Annual Report 2014 conveys our global stance on environmental issues, our vision for a better future, and the results of efforts
to make our products and business activities more environmentally responsible. The regional reports provide a more in-depth look at these activities in
each region. By issuing all seven annual reports, we are making an active effort to disclose information on initiatives and results in every corner of world.
Regional unit sales and environmental reports (FY2014)
Latest data as of March 31, 2014
6
3
4
Global
AND
LES
SA RVICES
SE
PR
O
REC DUC
YC T
LIN
G
Information on South America:
Period related to the activities undertaken from January 1st to December 31st, 2013.
Release date:
August 2014.
Sustainability Department – Honda South America
Rua Dr. José Áureo Bustamante, 377
Santo Amaro - São Paulo (SP) - Brasil
CEP 04710-090
The current report and other information on the subject may be found on the website:
www.honda.com.br/socioambiental
Please, forward queries, comments or suggestions to:
[email protected]
1
2
Nor th
America
2
South
America
Europe/
3 Middle East/
Africa
4
Asia &
Oceania
5 China
E nvironmental
reports
2014 Environmental Report Honda South America
Honda’s environmental activities worldwide and in South America – Argentina, Brazil,
Chile, Colombia and Peru.
Global information:
Period related to the activities undertaken between April 2013 and March 2014 (fiscal year
2014, in Japan).
1
5
6 Japan
環境年次
レポート
Motorcycles
17,041,000
289,000
1,647,000
312,000
13,260,000
1,305,000
225,000
Automobiles
4,362,000
1,751,000
161,000
252,000
560,000
788,000
848,000
Power products
and other
6,036,000
2,718,000
137,000
1,155,000
1,129,000
582,000
312,000
*Report covers from 2013 are shown for all regions except Japan. The 2014 editions of these reports will be published soon in 2014.
G2
Global
Company Overview/Financial Information
Third-Party Verification
Company overview
To disclose environmental impact data in a more transparent and reliable manner to our diverse
stakeholders, Honda obtained third-party verification of the following information from Bureau
Veritas Japan Co., Ltd. 1
Company name：Honda Motor Co., Ltd.
〈 Organizational scope of verification 〉 Environmental impact data from Honda Motor Co., Ltd., and
Head office：2-1-1 Minami Aoyama, Minato-ku, Tokyo 107-8556, Japan
469 consolidated and affiliated companies in Japan and overseas.
Established：September 24, 1948
Environmental impact data verified：Energy consumption, greenhouse gas emissions, water use,
President & CEO：Takanobu Ito
wastewater volume, waste generated, waste recycled, waste directly landfilled, waste sold for reuse,2
atmospheric pollutant emissions (NOx, SOx), VOC emissions,2 PRTR emissions,2 CO2 emissions from
Capital：¥86.067 billion (as of March 31, 2014)
product use (scope 3, category 113 )
Sales：Consolidated：¥11.842 trillion　Unconsolidated：¥3.488 trillion
(results of FY2014)
Number of associates：Consolidated：198,561(as of March 31, 2014)　Unconsolidated：23,467(as of March 31, 2014)
Consolidated subsidiaries：365 (as of March 31, 2014)
Major products：〈 Motorcycles 〉 Scooters, mini-bikes, motorcycles, and ATVs
〈 Automobiles 〉 Standard-sized vehicles, compact vehicles, and mini-vehicles
〈 Power products 〉 Tillers, Generators, Power product engines, lawnmowers, marine outboard engines,
Snow blowers, and household gas engine cogeneration units
Financial information
Net sales
Operating income
Net income
■ billion)
Unconsolidated　■
■(¥
Unconsolidated　■
Consolidated
■ Unconsolidated　■
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
Consolidated
(¥ billion) (¥
billion)
(¥ billion) (¥ billion)
(¥ billion)
15,000
15,000
15,000
(¥ billion) (¥ billion)
(¥ billion)
600
600
600 ■ Unconsolidated　■
Consolidated
Consolidated
Consolidated
(¥ billion)
Consolidated
Consolidated
Consolidated
(¥ billion)
800
800
800
Consolidated
■ Unconsolidated　■ Consolidated
(¥ billion) ■ Unconsolidated　■ Consolidated
(¥ billion)
15,000 15,000
(¥ billion)
(¥ billion)
(¥ billion)
(¥ billion)
15,000
(¥ billion)
500
500
500
10,000
10,000
10,000
10,000 10,000
10,000
5,000
5,000
5,000
5,000
0
0
600
800
5,000
800
400
400
600
600
200
400
200
400
400
0
0
600
5,000
600
800
200
200
200
600
400
200
0
600
400
600
400
600
400
500
300
500
300
500
300
400
200
400
200
400
200
300
100
300
100
300
100
200
0
200
0
200
0
100
100
100
0
0
-200
-200
-200
-1,000
-1,000
-1,000
(FY) 2014
(FY)
(FY) 2014
(FY)
(FY) 2014
2010 20112010
20122011
20132012
20142013
2010
2012
20132012
20142013
2010
2011
2012(FY)
2013
2014
2010
2010
2011
2012(FY)
2013
2014
2010
2011
2010
20122011
20132012
2010
20142013
2011
2012(FY)
2013 2014 (FY)
02011
0 2011
0
0
0
0
0
-200
-1,000 -1,000
0
-200
-200
-1,000
(FY)
(FY) 2014
(FY)2013
(FY) 2011
20102010
2011 2011
2012
2013
2012
2013
20142013
2010(FY)
2011 2012
2014
20102013
2011
2012
2013
2014
2010
2011
2012
2010
2011
20122014
2013(FY)
20102012
20112014
2012
2013(FY)
2014 2010
2014
2014 (FY)
2010
2011
2012
2013(FY)
Consolidated
Consolidated
Consolidated
200,000 of
200,000
Number
associates200,000
Net sales by operational area
Net sales by region
Power products
Power products
Power services
products
Other
Other
Financial
Financial services
Financial services
(consolidated: FY2014)
（ consolidated: FY2014）
and otherand other
and other
Asia
Asia
Asia 10.0%
10.0%
5.9％
5.9％
5.9％
Consolidated
Consolidated
Consolidated
2.6％
2.6％
2.6％
21.2%
21.2%
21.2%
200,000
150,000
150,000
200,000
200,000
Other
10.0%
150,000
Power
products
Other
Financial
services
Motorcycles
Motorcycles
Motorcycles
Power products
Power
products
Other Other
Financial
services
Financial
services
and 14.0％
other
and other
and
other 5.9％ 5.9％ Asia
5.9％
14.0％
14.0％
Asia 10.0%
Asia
10.0% 10.0%
2.6％ 2.6％ 2.6％
21.2%
21.2% 21.2%
150,000
100,000
100,000
150,000
150,000 100,000
Europe Europe
Europe
North
North
North
Motorcycles
Motorcycles
Motorcycles
America
America
5.6%
5.6%
5.6%America
14.0％ 14.0％14.0％
47.0%
47.0%
47.0%
Japan
Japan
Japan
100,000
50,000
50,000
Europe 16.1% 16.1% North
100,00050,000
100,000
EuropeEurope 16.1%
North North
Automobiles
Automobiles
Automobiles
America
5.6%
America America
77.5％ 77.5％
77.5％
5.6% 5.6% 47.0%
47.0% 47.0%
Japan
Japan Japan
50,000
0
0
0
16.1%
50,000 50,000
16.1% 16.1%
(FY) 2014
Automobiles
2010 20112010
20122011
20132012
2014
20102013
2011
2012(FY)
2013 2014 (FY)
Automobiles
Automobiles
77.5％
77.5％77.5％
0
0
0 2012 2013 2014 (FY)
2010
2011
2010 2011
20102012
20112013
20122014
2013(FY)
2014 (FY)
*See Honda Annual Report (PDF) for detailed financial information.
G3
1. Bureau Veritas Japan Co., Ltd., frequently conducts internal protocol reviews for Honda to ensure that its operations comply with the latest best practices as well as various
published standards, including ISO 14064-3, an international standard on greenhouse gas emissions; AA1000, a standard used for auditing of non-financial information; the
Global Reporting Initiative's G4 sustainability reporting guidelines; and International Standard on Assurance Engagement (ISAE) 3000.
2. Data from Japan only
3. Scope 3, category 11 calculations cover the emissions of about 90% of all motorcycles, automobiles, and power products sold worldwide under the Honda brand name. These
emissions are calculated using the following formula for each model and adding the results: CO2 emissions × Annual distance traveled (for power equipment: annual usage in
hours) × Product lifetime in years × Annual unit sales
G4
Global
Top Message
Key Indicators of Honda's Environmental Performance
CDP Global 500 Climate Change Report 2013
17th Nikkei Environmental Management Survey
1st in Japan
4th place
2
In the Carbon Disclosure Project's 2013 survey of Global 500 companies,
Honda ranked fourth out of 1,729 manufacturers examined in the 17th
Honda earned the highest disclosure score among Japanese corporations.
Environmental Management Survey by news publishing company Nikkei
We were also among 12 leading global corporations for earning
Inc.
1
exceptionally high marks in areas related to both disclosure content
and results.Furthermore, we were included in the Climate Disclosure
Buna-no-Mori Environmental Survey 2013
Leadership Index(CDLI) for the third consecutive year, and was also among
Rank A
56 companies included in the Climate Performance Leadership Index (CPLI),
Honda earned the highest rank, rank A, in the 2013 Buna-no-
an index of companies selected for demonstrating leadership in
Mori environmental survey by Sompo Japan Nipponkoa Risk
combating climate change, in which we earned a performance
Management Inc. and was also selected as a component of the
score of A, the highest.
Buna-no-Mori eco-friendly investment fund.
Striving to realize the joy
and freedom of mobility
and a sustainable society
where people can enjoy life
In 2010, Honda announced its direction for the decade leading up to 2020: to provide "good products to
customers with speed, affordability, and low CO2 emissions." The Honda Environmental and Safety
Vision̶to realize "the joy and freedom of mobility and a sustainable society where people can enjoy
life"̶was established based on this direction.
1. Carbon Disclosure Project (CDP) is an international non-profit managing the
world's largest database for companies and other organizations to disclose, manage,
and share information related to climate change mitigation. The group also publishes
its own analysis of this data.
2. Global 500: The 500 largest companies (by market capitalization) that make up the
FTSE Global Equity Index Series.
Providing the joy and freedom of mobility has been Honda's aim in the development of personal mobility products since its founding. The joy of mobility is not just the pleasure of driving your own car or
motorcycle. It's also the excitement of making discoveries and realizing dreams through the freedom
Environment-Related External Relations Activities
that mobility provides.
Realizing a sustainable society where people can enjoy life, a more formidable challenge, will require
Honda is a member of the World Business Council for Sustainable
Honda also conducts various external relations activities in
us to focus corporate resources on addressing climate change issue and energy issue as top priorities.
Development (WBCSD), and a member of the WBCSD's Urban
collaboration with policy makers in each region. We advise
To realize the two components of our Environmental and Safety Vision, we will lead the industry in
Infrastructure Initiative (UII) Core Group. We took part in the UII
regional and national governing bodies on how to make mobility
offering outstanding environmental and safety performance with products and technologies that
Core Group, which released its final report on April 7, 2014, by
systems environmentally responsible from a technological
proudly bear the Honda name.
drawing up plans for sustainable mobility infrastructure.
standpoint, partner with governments for conducting technology
We also are participating in Sustainable Mobility Project 2.0.
development projects, and serve on committees held by national
government agencies.
Public-Private Partnerships:
E-Kizuna Project (Saitama Prefecture, Japan),
California Fuel Cell Partnership (California, U.S.), and others
UII Final Report
G5
Photo: No. 1 Balancing Reservoir, Kumamoto Factory
社長緒言（1/2）
G6
Global
Top Message
T op M essage Roundtable Meeting of the Six Regional Environmental Committee Chair
A step closer to truly globalized operations
Making the world
a happier place for everyone
— through our products, as a co mpany
Last year, I expressed our commitment to increasing the autonomy of Honda operations across
all six regions, and explained that this would help us adapt the structure and management of
1
our business to the environmental rules and issues that are unique to each country and region.
Much has happened since then. Last year, we launched or began construction of new, more
environmentally friendly production facilities in Japan, India, China, Mexico and other countries. We
started operating a wind farm in North America, and broke ground on a new wind farm in South
America, with plans to complete the project by fall 2014. In Europe, we released new models
equipped with cutting-edge environmental technologies, and made steady progress on business
reform.
And while Japan has always functioned as a global command center, to better distinguish
domestic business from global business, we launched a new headquarters for Japan Operations
and separated it from the part of our organization with global management responsibilities.
All of these changes will give each region greater leeway in executing their assigned roles.
Organically linking these independent operations will have the effect of maximizing Honda's
Honda manages its global production and sales networks through an organization divided into six
overall strength, and bring us that much close to being a truly globalized company.
regions: North America, South America, Europe, Asia & Oceania, China, and Japan. Six regional environ
-
mental committees, one for each region, set their own policies and plans for environmental initiatives,
1. Honda organizes its global operations into six regions: Japan, North America, South America, Europe, China, and Asia & Oceania.
See page G02 to learn more.
based on the global direction, and supervise and evaluate the divisions that carry out those plans. As
Honda moves to realize truly globalized operations, how will each region tackle its own environmental
Awareness of the challenges at the start
of a new three-year plan
challenges? The six regional environmental committee chairmen share their outlook on the coming year.
At Honda, we strive to minimize CO2 emissions and the various other environmental impacts
Interviewer: Michio Shinohara, General Manager,
Environment & Safety Planning Office
that come from our products and business activities. These efforts are systematically outlined in
a mid-term environmental action plan that is updated every three years.
For products, we are intensifying efforts to increase energy efficiency; to improve the ease with
which products can be dismantled, and the components reused and recycled; to reduce
emissions; and eliminate and responsibly manage the use of potentially harmful chemical
substances. And for business activities, we are taking concrete steps to realize the Honda
Environmental and Safety Vision based on a clear awareness of the size of impacts generated by
these activities.
2014 marks the start of a new mid-term plan for environmental initiatives at Honda, and is also
Issao Mizoguchi
Toshiaki Mikoshiba
Sho Minekawa
Takuji Yamada
Seiji Kuraishi
N oriaki Abe
Honda South America
Regional Environmental
Committee Chairman
Honda European
Committee Chairman
Honda Japan
Environmental
Committee Chairman
Honda North America
Committee Chairman
Honda China
Committee Chairman
Honda Asia & Oceania
Committee Chairman
the midway point on our path to achieving the 2020 Product CO2 Emissions Reduction Targets
announced in the Honda Environmental and Safety Vision. We have thus chosen "Sustain and
Strengthen" as the slogan for this critical three-year period.
In the spirit of this slogan, we have set two priority policies for the new mid-term plan: to sustain
CO2 emissions reduction initiatives proposed in the last three-year period and leverage them for
our global strategy, and to strengthen environmental management across our value chain by
incorporating all three scopes of corporate activity designated in the Greenhouse Gas Protocol,
from upstream suppliers to downstream customers.
June 2014
Takanobu Ito
President & CEO
Chairman, Honda World Environment and Safety Committee
G7
社長緒言（2/2）
G8
Global
T o p M e s s ag e Roundtable Meeting of the Six Regional Environmental Committee Chairs
"We 'll continue working to keep the air blue,
the water clear, and the land green."
Abe: Asia & Oceania is an extremely large region that includes more than 20 countries
and region. Economic conditions vary by country, and people's awareness of environ mental issues and their response to them are vastly different. Last fiscal year was a
difficult time in places like India and Thailand, huge automobile markets that experi enced a slowdown in economic growth. Nonetheless, we sold a record-setting 560,000
units, thanks in part to the launch of our much-awaited fuel-efficient diesel models in
India. Environmental awareness seemed to rise across Asia as a whole, with countries like
Thailand and Indonesia issuing policies that favor fuel-efficient low-emission vehicles,
and Malaysia moving toward incentives for foreign manufacturers to produce energy-ef ficient vehicles.
Kuraishi: China is the largest mobility market in the world, with automobile sales exceed-
Region introductions and recent developments
Takuji Yamada
Honda North America
Regional Environmental Committee Chairman
ing 20 million units a year. Last year, the market continued its momentum by growing
more than 10%. Honda grew by more than 25%, partly because of new models introduced
in the second half of the fiscal year. As for the environment, however, the air pollution
Please tell us what characterizes your regionin terms of economics and the
environment, and also what developments have taken place in the last year.
problem is getting serious. The issue has become a hot topic across the country, and our
Yamada: In North America, the U.S. market has been on a moderate recovery trend.
China, like Europe, will soon issue its own CAFE regulations, which will be the toughest
Housing starts are rising and the economy is gaining back its normal strength. Honda
in the world.
customers are becoming increasingly concerned about the environment. And of course,
1
automobile sales have also started to recover, with sales increasing year over year. On
the environmental front, while North America has always been an environmentally
progressive region with a keen awareness of environmental issues, a number of
extreme weather events last winter hit home the fact that the global environment is
changing—Niagara Falls freezing over and Georgia issuing a state of emergency
"We're going to raise the value of our company and products
by further increasing our utilization of renewable energy."
because of a snowstorm, to name a few.
Mizoguchi:
The South American economy has been growing steadily for the last
decade with the support of increased credit, which has also pushed up sales of motor
Minekawa: Japan has been implementing a series of economic policies, dubbed Abenom -
cycles and automobiles. The balance on this debt has grown too large, however, and
ics, to overcome a long period of deflation that has continued since the bubble collapsed
it's starting to weigh on market growth. Environmentally speaking, one positive
in the early 1990s. The economy is now back on a modest recovery track, but high fuel
development was the switch last year from S50 to S10 diesel fuel, which brought the
prices and electricity rates remain unchanged, with little prospect for improvement.
sulfur limit down to 0.001% from 0.005% and resulted in significantly cleaner exhaust
Within this environment, We got a real sense this year that more and more consumers are
gas and emissions from trucks and buses. One negative development has been the
turning to energy-efficient and fuel-efficient products.
decline in rainfall in Brazil over the last several years, which has driven a rise in
thermal power generation despite the country's extensive hydrop ower infrastructure.
Mikoshiba:
Europe is home to a number of key players in the automotive market and
poses a challenge to foreign brands like Honda that are looking to enter or grow in
the market. On top of that, the economy has been stagnant since the 2008 financial
crisis; the automobile market has contracted from 16 million to 12 million units per
year. These economic conditions have led people to become increasingly sensitive to
the environment and fuel efficiency, accelerating the move to small turbocharged
Fiscal 2014 in review
Issao Mizoguchi
Honda South America
Major themes of the past year, then, include the spread of diesel technology
to regions other than Europe, its main market, and the rise of environmental
awareness in Asian countries. Next, please tell us how environmental initiatives fared in fiscal 2014, and any other important topics related to Honda's
products or business activities.
engines and diesel engines. Right now, diesel models make up more than 50% of all
unit sales. Meanwhile, the toughest emission regulations in the world will go into
Yamada: In North America, the Accord Hybrid was named Green Car of the Year, and
effect in 2020, which will require us to reduce average CO2 emissions per vehicle to 95
Honda was recognized by the U.S. Environmental Protection Agency for having the
g/km.
highest fleet-average fuel economy among 11 automakers for 2012 models. In
production, we built two wind turbines that will supply around 10% of the annual
1. Corporate Average Fuel Economy. Regulations that place a lim it on the average fuel efficiency of all vehicles sold by an automaker.
G9
G10
Global
Kuraishi:
In China last year we introduced the new Accord, Crider, and Jade. Going
electricity needs of our automobile transmission plant in Ohio. The number of dealers
forward we will further expand the Earth Dreams Technology series to improve fuel
who started contributing to environmental conservation through the Green Dealer
efficiency and continue meeting market needs. Expanding our green vehicle lineup,
program also increased significantly. At the end of fiscal year, we were left with the
including hybrid vehicles, will be a critical factor in meeting China's CAFE regulations.
impression that environmental awareness drove significant actions on all fronts—for
That's why we started using the name FUNTEC to designate Honda's advanced
the products themselves and in production and sales.
environmental and safety technologies and succinctly express the idea that Honda
engines are both fuel efficient and fun to drive. Since environmental regulations in
China are getting tougher on motorcycles as well, last year we started considering
"We'll use a new series of products
to strengthen Honda's brand image."
ways we can provide FI at lower costs. This will help us stay ahead of the competition
in terms of having the highest FI adoption rate.
"We need to demonstrate environmental leadership
in all aspects of our business."
Mizoguchi: In South America, we produced our 3 millionth flex-fuel 1 motorcycles, and
also released flex-fuel versions of the Civic and CR-V, which—for the first time at
Honda—don't require a secondary tank and can start without gasoline. In logistics, we
introduced the double-trailer truck, in which a single tractor truck hauls two contain-
Minekawa:
ers, allowing us to transport twice the cargo volume using nearly the same amount of
Automobile Plant. The plant started operations at the forefront of production world -
The biggest topic in Japan last year was the opening of our new Yorii
energy. And of course there is the wind power facility we are currently building for our
wide, cutting per-unit CO 2 emissions by 30% compared to existing Honda plants. For
automobile plant in Brazil. We broke ground in March 2013 and expect to complete
products, we rolled out hybrid and plug-in hybrid models of the Accord amidst a
the project in September 2014. We will have nine 3-megawatt(MW) wind turbines —a
growing consumer preference for green cars. The new Fit Hybrid's outstanding fuel
Toshiaki Mikoshiba
total of 27 MW in generation capacity—which is enough to cover all of the electricity
performance of 36.4 km/liter also drew attention. I think we made a big step forward
Honda European
needs of our automobile plant in Sumaré.
as a company by delivering products that met the market's expectations regarding
fuel efficiency as it trended toward smaller cars. Another big achievement was captur -
Mikoshiba:
In Europe, we expanded the application of our 1.6-liter i-DTEC diesel
engine, initially released in the Civic 5-door, to the CR-V and Civic Tourer, giving us
ing new market needs through the launch of the environmentally advanced Dunk 50
cc-class scooter, and a new two-stage snow blower with FI technology.
our first lineup of Earth Dreams Technology vehicles. In corporate initiatives, we have
Noriaki Abe
continued to ramp up renewable energy use in production, and have also built a
Honda Asia & Oceania
system to collect and recycle used hybrid batteries. Another key topic in Europe was
our participation in fuel cell vehicle projects, such as the H2Mobility project 2 in the
U.K. and the Pan-European HyFive project. 3
Abe: In Asia & Oceania, we introduced in India our long-awaited Amaze and City
diesel vehicles, which achieved a record of more than 130,000 vehicles in combined
annual sales. Both have received outstanding reviews from customers, and have
Future initiatives and aspirations
Thank you very much. Lastly, as Honda moves toward truly globalized opera tions, please tell us the direction your region is headed and what aspirations
you have for tackling environmental issues.
become a topic of discussion even inside the industry because of their high fuel
Yamada: This is not limited to North America of course, but Honda has always devel -
economy. In Malaysia, we had the best-selling hybrid vehicle for the second year
oped products with a focus on fuel efficiency and environmental performance. Honda
running, and we have received a positive response for our decision to begin localized
was the first to meet the requirements of the U.S. Clean Air Act for automobiles, and
hybrid production ahead of our competitors. For motorcycles, we installed electronic
was also the first company to introduce four-stroke engines for motorcycles and
fuel injection (FI) 4 in all production models in Indonesia, the second country after
power equipment. Honda's mobility lineup today runs the entire gamut of possibili-
Thailand where we've achieved this. Aside from products, in India, Malaysia, and
ties—from on road to off-road, to over the water and through the air. It's probably safe
Indonesia, we began operating new plants fitted with the latest environmental
to say that Honda can take you anywhere you want to go. We went even further last
technologies for reducing CO 2 emissions.
March when we opened up a concept home in the U.S. called Honda Smart Home.
That project is an experiment to see if we can use Honda technologies to also help
preserve the environment in the places we all live. We all know that the Earth is blue
when seen from space. To keep the air blue, the water clear, and the land green, it's
important that we create products that are environmentally responsible in all
1. A vehicle that can run on varying proportions of more than one type of fuel, in this case gasoline and bioethanol.　2. A partnership of UK industry leaders and central and local governments, working to make hydrogen-fueled transport a reality.　3. See page G52 to learn more about HyFive project.
4. Programmed Fuel Injection (PGM-FI)
G11
G12
Global
aspects of our business. We're committed to being a company that thrives on contrib-
Kuraishi:
uting to a beautiful world for future generations.
toughest environmental regulations. I myself live in Beijing, so I personally under -
A major task in China will be to see how quickly we can meet the world's
stand the significance of air pollution caused by fine particulate matter and yellow
Mizoguchi:
In South America this year, we plan to eliminate the secondary tank from
dust. Awareness of these issues will only get stronger. That said, tackling environmen -
all flex-fuel automobiles. We will also add fuel injection to more low-emissions
tal issues is what Honda does best. We should see the current state of affairs as an
motorcycles. Once our wind power facility starts operating in September and
opportunity, and try various things to resolve them. The first thing we can do is use
succeeds as a business, we will start looking into expanding this project to our motor -
hybrid and turbocharging technologies to provide better fuel economy along with fun
cycle plant in Manaus, Brazil. This plant is already equipped with cutting-edge waste-
driving performance, and be the first company to meet China's CAFE regulations. To
water treatment facilities, so the use of renewable energy in this plant will shrink its
do that, we will continue to promote our FUNTEC campaign1 so customers can easily
environmental footprint even further. When you consider these initiatives, South
recognize Honda's hybrid and other environmental and safety technologies. Honda's
America has the highest proportion of renewable energy utilization of all regions in
environmental slogan, "Blue Skies for Our Children," fits China perfectly. Realizing
Honda's global operations. In other words, Honda is doing some amazing things to
this slogan in a place with such horribly polluted air would be a dream come true. This
conserve the environment in South America, but not many people know this to be the
idea will inspire us to keep pressing forward.
case, even people within Honda. We're going to make sure everyone knows about our
initiatives, and raise the value of our company and products.
"We will promote our FUNTEC campaign so customers
can easily recognize Honda's environmental and safety technologies."
"Japan must continue to stand out
and play a vital role in Honda's global business."
Mikoshiba: The economic environment in Europe will remain challenging, so the first item on our
agenda is to make sure more customers benefit from our Earth Dreams Technology series. We
will also do everything we can to promote the new series of products that will be coming out,
Seiji Kuraishi
Honda China
such as the Civic Type R and NSX, two models that symbolize Honda's efforts to evoke a sporty
Minekawa:
Honda is increasing the autonomy of each region in order to accelerate
and advanced image in Europe; the Jazz (Fit), a globally strategic model; and the European
operations and become a more competitive company worldwide. As part of this effort
version of the diesel-equipped Compact SUV (sold as Vezel in Japan). We also plan to re-enter
to realize truly globalized operations, we launched a new headquarters for Japan
Formula One racing competition starting next year. F1 has incorporated hybrid technology into
Operations last April. Honda was raised by Japan into a globally competitive corpora-
its engine regulations, so we can expect environmental technologies to play a larger role in
tion. We believe the new headquarters is the perfect way for Japan to operate so that
competition going forward. F1 can also have an incredible influence on the value of a company's
it continues to stand out and play a vital role in all aspects of Honda's global business.
brand in Europe, so we'll push hard to promote Honda's brand image. We're hoping to pioneer
That means Japan needs to lead the world and stay at the cutting edge of environmen-
initiatives that fit Honda's reputation as an environmental leader.
tal technology as well. For example, we want to be the first to offer a solution to the
Sho Minekawa
Honda Japan
Environmental Committee Chairman
recycling of used lithium-ion batteries from hybrid vehicles. When the world comes to
Abe: Likewise in Asia & Oceania, we need to continue improving our environmental performance
us with problems, we want to have answers. In that spirit, let's keep moving forward,
from the standpoint of being a company society wants to exist. As the automobile market
one step at a time.
expands with the rise of the middle class, we need to demonstrate environmental leadership in
all aspects of our business. One way we can do that is by making all Honda gasoline vehicles
compliant with Euro 4 1 or higher emissions standards before our rivals. So it's important that we
You've offered some inspiring messages as chairmen of the regional environ mental committees and Chief Operating Officers of each region. Thank you.
use our popular diesel models and CNG vehicles to fully communicate Honda's ambitions regarding fuel economy and the environment. As the world's leading manufacturer of motorcycles, we
will expand the all-FI campaign we started in Thailand and Indonesia to Vietnam, and also
include our Idling Stop System in all major scooter models. We also hope to enhance our
presence in the rapidly growing Indian market, and maintain our lead in providing fuel-efficient
motorcycles by introducing new low-friction technologies.
1. See page G53 to learn more about FUNTEC campaign.
1. Exhaust emission regulations introduced in Europe in 2005.
G13
G14
Global
Special
Environmental Frontrunner Yorii Automobile Plant Starts Production!
overspray. This eliminated the
need to dehumidify the process
● Energy-saving displacement ventilation
The Yorii Automobile Plant's
air when recycling it, resulting in a
displacement ventilation system
42% reduction in CO2 emissions,
uses the buoyancy of heated
1
and also made it possible to
Dry spray booth installed for bumper
coating
first.2
● Reducing energy waste from compressed air
The Yorii Automobile Plant has taken various steps to reduce the
amount of energy used to produce compressed air for vehicle
assembly processes. These steps include making sure air supply
its innovative production technologies make it one of only a few plants that serve as a launch pad for transmitting environmental technologies
to Honda factories around the world.
● Corporate park dramatically improves transport efficiency
a new roller hemming method.
Roller hemming method
Using this method in place of
large conventional hemming
presses has saved space, lowered costs, and cut CO2 use by 70%.1
conserving energy and resources and achieving zero waste and
● Coating: Industry-first technology saves resources, cuts emissions
The introduction of a new
emissions through our "green factory" initiative. The new Yorii
proprietary coating technology
Automobile Plant, one such green factory, has been equipped with a
called Honda Smart Ecological
vast array of cutting-edge technologies to achieve these goals.
Paint (Honda S.E. Paint) and
a wall-mounted painting
● Stamping: 40% higher production efficiency
Four high-speed servo stamping
presses and a synchronized transport
system for conveying workpieces
between the presses make up
the Yorii Automobile Plant's highspeed, high-throughput
High-speed servo stamping press
sequential stamping line. This
line works at up to 20 continuous
strokes per minute, twice the speed of conventional presses,1
realizing a 40% improvement in production efficiency.
Honda S.E. Paint eliminated the need for
a middle coat
robot system has shortened
the coating process from the
conventional 4-coat/3-bake
G15
A corridor passing through the Yorii
Corporate Park. Behind the partitions on
both sides are work areas designated for
Yorii Automobile Plant suppliers
and sources of waste, making it possible to manage CO2 emissions
reductions from energy use throughout the plant.
has resulted in a dramatic
● Next-generation technologies from Yorii to the world
efficiency and is expected to
equipped with some of the most advanced and environmentally
yield a 500-ton reduction in
annual CO2 emissions.
As the above examples illustrate, the Yorii Automobile Plant was
responsible production technologies in the world. Introducing
these innovations has allowed Honda to achieve a 30%
reduction1 in energy use per automobile produced compared to
a conventional Honda automobile plant.
To cut down on fossil fuel-generated utility power and reduce CO2
To realize our vision of producing low-impact products at low-impact
natural gas-powered cogeneration system. This has resulted in a
production and environmental technologies developed at the Yorii
emissions, the Yorii Automobile Plant was fitted with an 8.7 MW
45% reduction in peak power. By using the steam, hot water, and
waste-heat byproducts, the plant also aims to achieve a combined
electrical and thermal energy efficiency of 85%.
factories, we will transfer an increasing number of the next-generation
Automobile Plant to our production operations worldwide.
Yorii Automobile Plant technologies are shared with
other Honda factories around the world
● Largest solar array for an automobile plant in Japan
● China
Photovoltaic panels installed on the Yorii Automobile Plant's roof
have a total generation capacity of 2.6 MW—the largest of any
automobile plant in Japan.2 This is enough electricity to power
a b o u t 460 t y p i c a l J a p a n e s e
homes,3 and translates into an
● India
● Mexico
● Thailand
● Indonesia
● Brasil
annual reduction of 1,200 t-CO2
when compared to using the
● Coating: New air-recycling technology introduced
same amount of power from the
Instead of a conventional water washing system, the dry spray
In this report, specific measures, activities, products, and technologies that contribute to realization of the Triple Zero concept are indicated with one or more of three Triple Zero symbols.
See page G22 for details.
production workers to more quickly discover and resolve issues
FEMS is used for centralized energy management of the entire plant (right: FEMS control
screen)
● Super-high-efficiency cogeneration system
shorten the coating line by 40% and cut CO2 emissions by 40%.
1. Relative to Saitama Factory's Sayama Automobile Plant in Japan.
2. For example, a 4-coat/3-bake process uses four coats of paint and three drying steps. Therefore, a 3-coat/2-bake process saves one paint coat and one drying step.
reliably to all machinery by automation technology, and enables
of secondary processing sites
improvement in transport
1
a calcium carbonate adsorbent called a pre-coat layer to collect
real time. This allows energy to be optimally controlled and delivered
process parts remotely and transport them to the Honda plant
method to a 3-coat/2-bake method.2 These innovations helped
booth used to paint car bumpers employs a dry filter system and
The Yorii Automobile Plant's factory energy management system
on site, a smart alternative to having suppliers produce and
Hemming, or the welding
such as doors, is carried out using
in energy use, or 2,360 t-CO2 annually.
suppliers to produce and process parts for Honda automobiles
and relay points for distribution
panels to make closure parts
conditioning the lower spaces
occupied by workers more efficiently, realizing a 40% reduction
The Yorii Automobile Plant was built with a corporate park for
● Welding: 70% lower CO2 emissions
To reduce environmental impacts from production, we focus on
process.
for assembly. The elimination
together of inner and outer
for ventilation while also
(FEMS) measures energy consumption in each area of production in
consumption for each
machi, Hiki-gun), the Yorii Automobile Plant is one of the world's most energy-efficient plants. As a global pioneer in sustainable manufacturing,
the amount of energy needed
leak-resistant hose joints
and monitoring air
July 9, 2013. Specially engineered for building compact models such as the Fit and Vezel in partnership withthe nearby Engine Plant (Ogawa-
Air diffuser installed on the lower end of
a pillar inside the factory
● Factory energy management system
to reduce pressure loss,
Leak-resistant hose joint (left) and assembly
work using compressed air (right)
air distribution. This reduces
is stopped during non-
production times, using
Saitama Factory's new Yorii Automobile Plant, the first Honda automobile assembly plant to be built in Japan in 23 years, started production on
air inside the plant to drive
recycle the adsorbent—a world
2.6 MW solar array
grid.
Roughly 34% of the Yorii Automobile Plant site is devoted to life-harboring land
and wetland, including around 16,000 m2 of biotope. See Honda Environmental
Report 2013 to learn more about the Yorii Automobile Plant's community and
environmental conservation initiatives.
1. Relative to Saitama Factory's Sayama Automobile Plant in Japan.
2. Honda internal data
3. Honda estimate (ordinary household electricity use: 5,650 kWh annually, CO2 emission factor: 0.464 t-CO2/MWh, Tokyo Electric Power Co., Ltd. FY2011)
G16
Global
Direction
The Road to a Healthier Environment
In striving to be a company society wants to exist in the 21st century, we view environmental stewardship as a key social
responsibility alongside safety and quality. By setting clear objectives and advancing concrete environmental initiatives in line
with the Honda Environment Statement and Honda Environmental and Safety Vision, we will work to exceed the expectations
of our customers and society.
To realize “the joy and freedom of mobility and a sustainable society
where people can enjoy life,” Honda strives to reduce environmental
impacts from its products and business activities.
(1) Based on our basic goal of reducing environmental impacts at every stage
in the life cycle of our products, we (2) strive to realize the joy and freedom of
mobility and a sustainable society where people can enjoy life. We (3)
recognize climate change issue and energy issue as the greatest challenge to
our business, resource issue as a major challenge, and biodiversity as a serious
Honda global
brand slogan
concern. We established (4) a future vision to achieve zero CO 2 emissions, zero
energy risk (through our energy management technologies), zero waste to
tackle these challenges, and announced and are now implementing concrete
measures to do this (5) for our products and (6) in our business activities.
Directions for the 21st century
1. Honda Environment Statement
2. Honda Environmental and Safety Vision
S triving to be a company
that society wants to exist
Creating
the joys
Expanding
the joys
G18 The Road to a Healthier Environment
mobility and a sustainable society
Ensuring the
joys for the
Next Generation
Initiatives,
Open-minded,
Challenge, Co-evolution
G19 Honda Environment Statement / Honda Environmental and Safety Vision
G20 Pursuing the Honda Environmental and Safety Vision
G20 Assessment of environmental issues and current recognition of their importance
Assessment of risks and opportunities relating to environmental issues
G22 Triple Zero: Toward a zero-impact society
G23 Reducing environmental impact from products
G24 HEPS-compliant models in FY2014
G25 Reducing environmental impacts from business activities
Realizing the joy and freedom of
Shareholders
株主
and
投資家
investors
販売会社
Dealers
C SR
Objectives
Operations
地域
Local
社会
communities
Environment
Stakeholders
Company
Principle
Concern
Biodiversity
4. Honda's vision for future operations
Management
policies
Honda's approach to CSR
P ropelled by the Honda Philosophy, we set
G27 Progress in Meeting Environmental Targets
G27 2020 Product CO2 Emissions Reduction Targets
G28 Mid-term plans for environmental initiatives (FY2012 FY2014)
G30 Mid-term plans for environmental initiatives (FY2015 FY2017)
Major challenge
Resource issue
Associates
従業員
Fundamental
Beliefs
Honda Philosophy
G26 Biodiversity Initiatives
G26 Honda Biodiversity Guidelines
Greatest challenges
Climate change issue
Energy issue
Suppliers
お取引先
Quality
お客様
Customers
H onda global
environmental symbol
3. Assessment of environmental issues
Society
Safety
where people can enjoy life
our course on being a company that
society wants to exist by sharing joys with
people throughout the world.
Z ero CO 2 emissions
using renewable energy
Energy
Risk
Z ero energy risk
5. Product-based initiatives
CO 2
Emissions
Waste
Z ero waste
6. Operations-based initiatives
G18
Global
Honda Environment Statement
Honda has endeavored to solve environmental problems since the 1960s. We introduced the Compound Vortex Controlled
In working toward the Honda Environmental and Safety Vision, we objectively assess current environmental problems,
thought by many at the time to be insurmountable. In 1992, we released the Honda Environment Statement to articulate the
environmental initiatives in both business activities and product development, with the aim of eventually becoming a
Combustion (CVCC) engine, becoming the world's first automaker to comply with the 1970 U.S. Clean Air Act—a challenge
analyze the kinds of risks and opportunities they represent for our business, and respond in various ways. We are promoting
basic stance we had developed until that time to reduce environmental impacts at every stage in the life cycles of our products.
company with zero environmental impact.
Today, this Honda Environment Statement is the foundation upon which we carry out all of our environmental efforts.
Assessment of environmental issues and current recognition of their importance
●Assessment process
at Honda consider it essential to contribute to the growth of
To reach our current recognition of today's environmental issues,
To ensure the long-term continuity of our global business, we
Honda Environment Statement
As a responsible member of society whose task lies in the preservation of the global environment,
the company will make every effort to contribute to human health and the preservation of the global
environment in each phase of its corporate activity. Only in this way will we be able to count on a
successful future not only for our company, but for the entire world.
society and harmony between people and nature through the
realization of the Honda Environmental and Safety Vision. To
realize this vision, we must correctly assess the environmental
issues that exist in the world today, as well as their impact on
We should pursue our daily business interests under the following principles:
our business, and then adequately respond to them.
1. We will make efforts to recycle materials and conserve resources and energy at every stage of our products'
life cycle from research, design, production and sales, to services and disposal.
2. We will make every effort to minimize and find appropriate methods to dispose of waste and contaminants
that are produced through the use of our products, and in every stage of the life cycle of these products.
3. As both a member of the company and of society, each associate will focus on the importance of making
efforts to preserve human health and the global environment, and will do his or her part to ensure that the
company as a whole acts responsibly.
4. We will consider the influence that our corporate activities have on the local environment and society, and
endeavor to improve the social standing of the company.
●Assessment from a global perspective
Accordingly, we have evaluated various environmental issues
from two perspectives—stakeholder concern and impact on
Honda's business activities—and identified issues that pose the
greatest risk to our stakeholders and business.
As a company supplying mobility products, we see climate
change issue and energy issue as the greatest environmental
challenges we face, followed by resource issue. We also
recognize biodiversity as an issue warranting serious concern.
Collection
we first gathered information on environmental issues through
interviews with stakeholders and by electronic means from
within the company.
Analysis
Next, through discussions among divisions in the company (the
executive officers, environmental divisions, regional operations,
business operations, and functional operations) and dialogue with
stakeholders, we analyzed the relationship between the issues and
the Honda Environmental and Safety Vision, and the consistency
between the issues and Honda's corporate philosophy. We then
selected environmental issues of relatively high importance.
Evaluation
We comprehensively evaluated the selected environmental
issues based on causal proximity, economic impact, urgency,
influence on Honda's competitive strength, priority in relation
Established and announced in June 1992
to realizing the Honda Environmental and Safety Vision, degree
of social concern, and other factors.
Honda Environmental and Safety Vision
Honda's assessment of environmental issues from a global
perspective
Environmental and Safety Vision was set. The vision expresses our passionate desire to contribute to the sustainable growth of society
and harmony between people so that we can continue to deliver excitement through products and services that support personal
mobility and a better life in general.
Stakeholder concern
We announced that our direction in the years leading up to 2020 would be to provide "good products to customers with speed, afford
ability, and low CO2 emissions." We dreamed of a society where everyone can safely and confidently go anywhere and the Honda
Climate change issue
Energy issue
Biodiversity
Waste
Air, water, and soil
pollution
Substances of concern
Resource issue
Noise/ Vibration
Priority setting
Finally, we determined the priority of the environmental issues
along the two axes of stakeholder (social) concern and impact
on Honda's business activities. We classified environmental
issues into three categories (issues closely related to stakeholder
expectations, issues closely related to Honda's business issues,
and those closely related to both) to define Honda's current
recognition of environmental issues.
●Assessment from a regional perspective
We arrived at our current recognition of environmental issues,
Honda Environmental and Safety Vision
Impact on Honda's business activities
Realizing the joy and freedom of mobility
and a sustainable society where people can enjoy life
detailed above, by evaluating their importance in each of the
six regions where we operate (North America, South America,
Europe, Asia & Oceania, China, and Japan) and viewing them
holistically from a global perspective. Regional assessments of
these issues are described in the annual environmental reports
issued by each region.
In working to achieve this vision, the following objectives shape our environmental initiatives around the world:
● At each stage of a product's life cycle (products, corporate activities), Honda aims to
・Minimize the use of fossil fuel and resources newly recovered from the Earth
・Minimize environmental impacts, including greenhouse gas emissions
● Honda aims to reduce to zero greenhouse gas emissions from Honda products used for mobility and in people's everyday lives
Assessment of risks and opportunities relating to environmental issues
● Climate change issue and energy issue related risks and
challenges. To engage in business activities while sufficiently
While environmental issues pose risks that could seriously
set degrees of priority for our response. As a result, we identified
opportunities
We established "Blue Skies for Our Children" as a global environmental slogan expressing our commitment to do more to realize
our environmental and safety vision. The graphic on the left symbolizes the global environmental slogan.
impact our business activities, they also present opportunities to
create and expand new business—as long as we anticipate and
appropriately respond to them.
We see climate change issue and energy issue as our greatest
G19
assessing the risks and opportunities these issues present, we have
changing consumer values, diversification of energy, and tighter
regulation of product-related greenhouse gas (GHG) emissions as
three areas where our response is particularly important.
G20
Global
■ Climate change issue and energy issue related risks and opportunities
Perceived opportunities
Incentives to switch to products
that use next generation energy
(e.g., electric/hybrid vehicles, solar
power)
Changing consumer values
(emphasis on environmental
performance)
Energy diversification
(e.g., deployment of smart
community1 technologies)
Tighter regulation of productrelated GHG emissions
Tighter regulation of
operations-related GHG
emissions
Direct operational risks from rising
Increasing reporting
sea levels and extreme weather
requirements for GHG emissions
events
Perceived risks
● Changing consumer values
As climate change issue and energy issue escalate globally,
consumers are becoming increasingly conscious of fuel
efficiency, CO2 emissions, and other environmental performance
● Resource scarcity-related risks and opportunities
Honda sees resource issue as the greatest environmental risk
after climate change issue and energy issue.
of opportunities for business expansion (see page G23). We
utilization of resources by reducing our use of rare metals,
developing alternative technologies, and developing material
recycling technologies to extract rare earth metals from used
we are aiming for stable business operations and to create
opportunities for business expansion.
We are also aware of the various risks associated with collection,
disposal, and recycling processes, and are building systems
suited to each country.
■ Approach to resource issue
● Energy diversification
Global warming, resource depletion, and other issues will likely
compel society to shift from its heavy dependence on fossil
fuels toward a more diverse energy mix.
To seize new business opportunities and avert risks posed by a
delayed response to energy diversification, we are advancing
development of products that utilize alternative energy sources,
such as EVs, FCEVs,2 and the Honda Smart Home System (HSHS).
We are also promoting energy diversification by actively
introducing large-scale solar and wind power generation at our
facilities, as we work toward ultimately reducing our energy risk
to zero.
● Tighter regulation of product-related GHG emissions
As regulations of product-related GHG emissions grow more
stringent worldwide, Honda as a global corporation must
provide products that meet local regulatory rules while also
effectively meeting market needs.
We are seizing new business opportunities and responding
to the risk posed by these tightening regulations by actively
expanding our lineup of products powered by Earth Dreams
Technology,3 among other initiatives.
of Innovative Products and Revolutionary Products,1 products
CO2
Emissions
designed with the dual aims of achieving zero CO2 emissions
and reducing energy risk.
We are also introducing renewable energy to diversify the
Energy
Risk
Waste
Zero energy risk
ultimately play a key role in the creation of a zero-impact society,
Stable
resource
procurement
Minimize and properly dispose of
waste/pollutants in each product
life-cycle stage
Reduce resource
use
we will leverage our proprietary technologies and business
activities to combat climate change issue, energy issue and
resource issue. We formulated the Triple Zero concept as an
Collection/disposal
● Biodiversity
expression of these goals in more substantial terms.
●Zero CO2 emissions using renewable energy
We recognize the impacts our products and business activities
We are addressing climate change issue by shifting to renewable
impacts is the greatest contribution to biodiversity we can make.
products and business activities. We are steadily lowering CO2
responsible technologies and make continuous improvements
our use of renewable energy and developing new zero-emission
can have on biodiversity, and believe that minimizing these
energy with the aim of achieving zero CO2 emissions from our
This awareness challenges us to develop more environmentally
emissions by improving existing technologies while expanding
to the environmental performance of our operations (see page
technologies for the future.
G26).
●Environmental management system
We have constructed a comprehensive global management
system that allows us to continually collect information and
update our understanding of these environmental issues and
the risks and opportunities they present; to organize and analyze
in a timely manner the impacts of these issues, particularly
climate change and energy; and to develop and execute specific
measures for addressing them (see page G45).
Our risk management process, which we conduct every
As an interim objective, we are currently working to achieve
our 2020 Product CO2 Emissions Reduction Targets (see page
G27) to lower average emissions per unit of motorcycles,
automobiles, and power products worldwide by 30% from the
2000 base-year level. We will then aim to halve total company
emissions by 2050.
opportunities from a global perspective and analyzes them from
We are also reducing the carbon intensity of our manufacturing
automobiles, and power products), with a focus on our business
Automobile Plant at the Saitama Factory uses 30% less energy
three different perspectives: by product categories (motorcycles,
operations. The recently completed state-of-the-art Yorii
and product development operations; by region, which is based
per unit than conventional plants.
for environmental initiatives.
1. Smart communities: Communities that, through broad partnerships between governments and private entities in the fields of next-generation energy infrastructure,
telecommunications, traffic systems, and various products and services, are engineered to be more efficient, self-sustaining, and dynamic.
2. EV: electric vehicle, FCEV: fuel cell electric vehicle
3. A next-generation powertrain series that greatly enhances both driving performance and fuel economy, building on advancements in environmental performance for internal
combustion engines, transmission efficiency, and electromotive technologies to pursue a joy of driving unique to Honda.
In Japan, we plan to take steps to reduce the environmental
impact of our business activities by entering the electricity retail
business to diversify our energy procurement sources. This will
reduce our energy risk and enable us to select power sources
with smaller carbon footprints.
●Zero waste
We are addressing resource issue by striving to close the loop
on all materials and recycle them completely, eliminating
waste altogether. Initiatives directed toward this goal include
developing alternatives to precious resources; developing and
refining technologies to enable increased reduction, reuse, and
recycling (3Rs); and reducing water use.
Moreover, by realizing continuous reductions in the use of
substances of concern, we will aim to eliminate all environmental
pollutants from our products and business activities.
Specific initiatives currently underway are aimed at developing
recycling technologies and systems to promote recycling. We
are building a system, for example, to extract and reuse rare
earth metals from nickel-metal hydride batteries used in hybrid
vehicles.
vehicles (EVs) and fuel cell electric vehicles (FCEVs), and
and other renewable energy sources.
management policies and strategies, such as our mid-term plans
do Brasil Ltda. in South America.
developing and promoting market penetration of electric
Environment and Safety Committee identifies risks and
then use the findings of this analysis to formulate various
the power needs of the automobile plant of Honda Automóveis
expanding our lineup of HEPS-compliant Hi Efficient Products,1
building the infrastructure for EVs to be powered by solar, wind,
such as production and sales. Our regional environmental
scheduled start of operations in 2014 of a wind farm2 expected
Initiatives currently under way in each product area include
six months and as needed, is as follows: The Honda World
on our unique regional management structure; and by function,
energy resources used by our operations, including the
to generate 85,000 MWh of electricity per year and cover all of
Zero waste
To realize the Honda Environmental and Safety Vision and
committees, business operations, and functional operations
G21
Other product-related initiatives include expanding our line-up
●Giving shape to the Honda Environmental and Safety Vision
Procurement
electromotive technologies, and other environmental
with the ultimate goal of realizing zero product CO2 emissions.
Zero CO2
emissions using
original renewable
energy
products and reuse them as raw material. Through this effort,
are driving the development of fuel efficiency technologies,
technologies and expanding their application in our products,
realize this goal (see page G32).
our business continuity.
We perceive such changes in consumer values and market
Performance Standards (HEPS) to respond and take advantage
developing the Honda Smart Home System (HSHS) to help us
and other resources used in our products poses a huge risk to
In response, we are promoting stable procurement and effective
diversify home energy sources and reduce CO2 emissions from
personal mobility and home living to half of 2000 levels. We are
The depletion and resulting difficulty of obtaining rare metals
indices as factors influencing their purchasing decisions.
needs as a risk and have created the Honda Environmental
Triple Zero: Toward a zero-impact society
●Zero energy risk
We are addressing energy issue by diversifying energy sources
used in our products and business activities with the aim of
completely eliminating energy risk from fossil fuels.
We have set an interim target to establish technologies that
Triple Zero symbols
In this year's report, technologies, products, and initiatives that
contribute to the realization of Triple Zero are marked with one of
three Triple Zero symbols.
CO2 emission
reduction/
elimination
technology
Waste
reduction/
elimination
or 3R technology
Energy risk
reduction/
elimination
technology
1. Products that are compliant with the Honda Environmental Performance Standards (HEPS). Hi Efficient Products are HEPS-compliant products that emit less CO2 through improved
internal combustion engine efficiency. Innovative Products emit less CO2 because they use an environmentally innovative technology or alternative energy source. Revolutionary
Products reduce or eliminate CO2 emissions by harnessing renewable energy sources or facilitating total energy management (see page G23).
2. Nine 3-MW wind turbines (27 MW in total)
G22
Global
HEPS-compliant models in FY2014
Reducing environmental impact from products
● Reducing CO2 emissions in three stages
Hi Efficient Products
●34 HEPS-compliant models released in FY2014
products to 86 motorcycle models, 98 automobile models, and
of Triple Zero, our aim is to eliminate the life-cycle emissions
internal combustion engine efficiency. This category includes
HEPS requirements. In fiscal 2014, 17 motorcycles models,
76 models in Japan, 57 models in North America, 65 models
models—were HEPS-certified.
Oceania, and 27 models in China are now HEPS-certified.
To achieve zero CO2 emissions, one of the three objectives
(emissions from all stages in the life of a product, from its
manufacture using raw materials, to customer use, to disposal)
of all Honda products, including through strategies such as
renewable energy carbon offsets.
However, given that many mobility products today still run on
fossil fuel burned in an internal combustion engine, zero CO2
emissions is not something we can achieve immediately.
That is why we have developed three scenarios to guide
us through steady reductions, ending with the complete
elimination of CO2 emissions. These scenarios, which are to
Products that emit less CO2 emissions because of improved
products that incorporate technologies for improving fuel
combustion and transmission efficiency and reducing friction
between engine parts.
Compliance is determined based on how well a product reduces
or helps reduce CO2 emissions during use compared to preceding
models.
Reducing emissions by environmentally innovative technologies
Idling Stop System, automobiles that incorporate hybrid
emissions through the use of renewable energy and total energy
management (see figure below).
15 automobile models, and 2 power products—a total of 34
in Europe, 32 models in South America, 73 models in Asia &
Cumulatively, this brings the number of HEPS-compliant
Examples of HEPS-compliant models in FY2014
Products that emit less CO2 because they use an environmentally
innovative technology or an alternative energy source. This
and introducing energy-diversification, and 3) Eliminating
44 power product models, or 228 models in total. By region,
Innovative Products
be pursued in parallel, are: 1) Reducing emissions through
efficiency improvements of internal combustion engines, 2)
We reviewed products to understand how many met the
Definition
established the Honda Environmental Performance Standards
(HEPS), an independent product classification and certification
products with electronic fuel injection (FI). Alternative-energy
Compliance is determined based on how well a product reduces
or helps reduce CO2 emissions during use compared to preceding
models.
above. Under HEPS, products are grouped into three categories,
renewable energies or facilitating total energy management.
By making all new Honda products compliant with one of the
technologies or technologies for generating or using renewable
zero CO2 emissions.
Products that reduce or eliminate CO2 emissions by harnessing
This category includes products that incorporate electromotive
energy.
Compliant
products
（examples)
Evolution of environmental technologies
Innovative Products
Power Products
Product-based scenarios addressing climate change issue and energy issue
Hi Efficient Products
Products designed to reduce
or eliminate CO2 emissions by
harnessing renewable energies
or facilitating total energy
management
emits less CO2
Life-cycle CO2 emissions
Efficiency improvement
technologies for internal
combustion engines
Environmental-innovation
and energy-diversification
technologies
Automobiles
three standards, we will make steady progress toward realizing
Innovative environmental
technologies or unconventional
energy sources that emit less CO2
CO2 emissions from product use
technologies include motorcycles and automobiles that can run on
Revolutionary Products
each with its own requirements for certification.
Products with a more efficient
Performance
parameter
technologies or direct-injection engine technologies, and power
system designed to shed light on how Honda products are
contributing to achievement of the three scenarios outlined
internal combustion engine that
Motorcycles
To move our products along these scenarios, in 2011 we
Innovative Products
category includes motorcycles that incorporate Honda's patented
ethanol, and power products that can run on gaseous fuels.
● Honda Environmental Performance Standards　Hi Efficient Products
Super Cub C50
Dunk
NC750S
Sh mode
CBR125R
Zoomer-X
CBR400R
Air Blade
VEZEL
BRIO AMAZE (diesel)
Fit Hybrid
Accord Hybrid
City
Civic Tourer
RLX Sport Hybrid SH-AWD
CR-V Flex
GX390 engine
Renewable energy
technologies
Evolution of energy technologies
86
80
Salad CG FFV300 gas-powered
tiller
HSL2511 snow
blower with FI
60
Fossil fuel use
Diversified energy use
Renewable energy use
Energy management
technologies
40
69
41
49
20
0
60
67
40
■Motorcycle　■Automobiles　■Power Products　0
100
Models
100
80
80
36
38
42
44
0
57
73
65
40
32
27
20
20
2011 2012 2013 2014 (FY)
76
60
60
40
20
2011 2012 2013 2014 (FY)
Miimo300
robotic lawnmower
Monpal ML200 scooter
Models
Power Products
83
54
Graspa HRE330
electric lawnmower
Number of HEPS-compliant models by region (FY2014)
98
80
FCX Clarity
GX690 engine
Automobiles
Models
100
Fit EV
EU7000is
generator with FI
■ Hi Efficient Products　■ Innovative Products　■ Revolutionary Products
Models
100
Kushi
EU9iGP LPG
generator
Global number of HEPS-compliant models
Motorcycles
EV－neo
2011 2012 2013 2014 (FY)
0
Japan
North
Europe
America
South
Asia/
America Oceania
China
*FY2011 data were calculated based on standards set in FY2012.
G23
G24
Global
Reducing environmental impacts from business activities
Biodiversity Initiatives
●Reducing impacts across product life cycles
material procurement, product transportation,disposal of end-of-
Climate change issue and energy issue are not our only concerns. We also pay close attention to biodiversity as an issue
environmental impacts stemming from our products―we need to
reduce environmental impacts in every domain of our operations.
Tree-planting and water-recycling initiatives at our plants in the 1960s, and our Community Forest program launched in 1976,
In order to realize our Triple Zero concept―to reduce to zero all
life products, and so forth. Based on this concept, we are striving to
minimize environmental impacts throughout the life cycles of our
In Japan, for instance, we categorize business activities into eight
products. This means not only reducing impacts that occur during
domains and consider all factors in each domain that impact the
use, through improved fuel efficiency and the use of electromotive
environment. Each domain sets its own policies and targets to
technologies, but also lowering impacts that arise from raw
■ Eight domains of business activities in Japan
reduce impacts, and implements measures to achieve them.
■ Reduce environmental impacts from business activities in Japan
Business activities
Factors believed to
impact the environment
Major initiatives
Product
development
Greenhouse gases
Exhaust emissions
Raw materials　Noise/Vibration
● Promote "green laboratories"
•Energy and resource conservation
•Zero waste and emissions1 initiatives
Purchasing
Greenhouse gases
Raw materials
Waste　Water use/Wastewater
Exhaust emissions
Noise/Vibration
● Promote "green purchasing"
•Environmental management
at suppliers
•Zero waste and emissions1 activities
at suppliers
Greenhouse gases
Raw materials
Waste　Water use/Wastewater
Exhaust emissions
Noise/Vibration
● Promote "green factories"
•Zero waste and emissions1 initiative
Transportation
Greenhouse gases
Waste
● Promote "green logistics"
•Increase transportation efficiency
•Use less packaging
Sales and Service
Greenhouse gases
Removed parts
CFCs
Waste
● Promote "green dealers"
•Increase energy efficiency
•Take action to promote
environmental conservation
Greenhouse gases
End-of-life products
● Increase parts collection, reuse,
and recycling
● Properly process end-of-life products
● Provide technical support for
recycling
Production
Product recycling
(3Rs)
Administration
IT
Greenhouse gases
Waste
Greenhouse gases
● Promote "green offices"
•Energy conservation
•Use resources effectively
● Promote "green ICT"
•Energy conservation
■ Global initiatives
We strive to reduce the environmental impacts of our business activities worldwide. As in Japan, we categorize overseas business activities into
relating to environmental conservation, because our business activities can have an impact on vital natural resources.
demonstrate the deep roots of our commitment to environmental conservation and living in harmony with local communities.
In 2011, we created the Honda Biodiversity Guidelines as part of the contributions we strive to make to global environmental
conservation, a goal set forth in our Honda Environment Statement.
Honda Biodiversity Guidelines
Basic Statement
We recognize, under the Honda Environment Statement, that biodiversity conservation initiatives are an
essential part of our commitment to the preservation of the global environment. We will continue to work
toward harmony between this commitment and our activities.
Priority Activities
1. Development of Environmental Technology
We will contribute to the conservation of biodiversity by developing and sharing technologies for fuelefficient vehicles, next-generation cars, and energy-production and other technologies for the reduction of
environmental impacts.
2. Initiatives Based on Corporate Activities
We will work to reduce environmental impacts and ensure the effective use of resources through efficiency
improvements.
3. Cooperation with Communities
We will implement community-based activities in cooperation with stakeholders, using expertise
accumulated by Honda through its initiatives to protect ecosystems, such as the Community Forests and
Hello Woods initiatives.
4. Disclosure and Sharing of Information
We will share information with society by disclosing the outcomes of our activities.
● Our greatest contribution: reducing environmental impacts
from products and operations
Resource exploitation, runaway development, pollution, Climate
products, we see our business activities as being most closely
themselves, by releasing less environmental pollutants, including
associated with the growing environmental impacts resulting
from emissions of greenhouse gases (GHGs) and various other
result from our business activities and products represents the
maintain and restore ecosystems through our Community Forest
greatest contribution we can make to protecting Earth's myriad
priorities in this effort, focusing our energies on developing
business activities, alongside initiatives to operate in harmony
with local communities.
1. The aim of zero emissions initiatives is to reduce waste and substances of concern as near as possible to zero.
G25
China
We have already gained a wealth of knowledge about how to
and Hello Woods initiatives.
We will use this knowledge and experience to implement
programs, such as HondaWoods1 activities launched in 2014,
that help protect local species and make our business activities
friendlier to them, for our benefit and the benefit of local
communities.
1. Develop technologies to reduce impacts on the environment
4. Communicate openly with the public
impacts of personal mobility, since this represents the greatest
the details and outcomes of activities we implement from the
We will develop technologies to reduce the environmental
Asia & Oceania
GHGs, waste, and substances of concern.
3. Work to protect nearby ecosystems
We believe that minimizing the environmental impacts that
environmental technologies and reducing impacts in our
Europe
We aim to make our business activities more sustainable in
pollutants.
activities in fiscal 2014 are shown below.
South America
alternative energy.
2. Make business activities species-friendly
threaten biodiversity. As a manufacturer of personal mobility
life forms. We created the Honda Biodiversity Guidelines to set
North America
and next-generation vehicles, and technologies that harness
change—these and many other impacts of human activities
several domains and set each region's policies and targets for reducing product life-cycle impacts based on market characteristics and other
local conditions. Each region's initiatives are reported in its own regional annual environmental report. The domains of each region's business
Established in May 2011
contribution we can make. Technologies include fuel-efficient
We will endeavor to openly communicate with the public about
new perspectives offered by these biodiversity guidelines.
1. See page J62 of Japan Report to learn more about HondaWoods.
G26
Global
Mid-term plans for environmental initiatives（ FY2012-FY2014）
● Three-year plans updated for FY2015
● Close of the current mid-term
years, a period designated as a mid-term. We follow this process
2012, bringing the three-year plan we created for environmental
Honda renews its business and sales-related plans every three
for environmental initiatives as well, setting new plans and
2020 Product CO2 Emissions Reduction Targets
actions to reduce impacts from our products and business
activities at the start of every mid-term.
Reducing CO2 emissions from our products is a necessary step in
motorcycles, automobiles, and power products 30% from 2000
challenges to our business. That is why we created the 2020
more efficient technologies and marketing more energy-efficient
combating climate change issue and energy issue, the greatest
Product CO2 Emissions Reduction Targets, through which we
seek to reduce the average amount of CO2 emitted per unit of
Motorcycles
Power Products
Climate change
and energy
Baseline: 2000
Global average CO2
emissions from
Honda products
Baseline: 2000
30% reduction
30% reduction
(g/km)
(g/km)
Mid-term plans for product-related environmental initiatives (FY2012 – FY2014)
30% reduction
(kg/h)
resources
Japan, North America, Europe, Asia & Oceania, China, and South America, covering more than 90% of global sales by volume of each product category.
Substances of
concern
● Progress update
Japan, and the Accord, which underwent redesign the previous
cut per-unit CO2 emissions from motorcycles even further as a
And lastly, we achieved a modest reduction in per-unit CO 2
emissions from power products compared to fiscal 2013 levels
and Activa (India).
which have low per-unit emissions, and robotic lawnmowers,
emissions from automobiles. This was due in part to increased
sales of models that saw fuel efficiency improvements as part
of a complete redesign, such as the Fit Hybrid and Odyssey in
Motorcycles (g/km)
120
100
80
100
100
84.9
29.1％
75.9 72.6 70.9
60
2020
target
40
(30% reduction)
87.6 90.5 84.8
82.4
17.6％
60
2020
target
40
(30% reduction)
100
80
5
Steadily reduce exhaust emissions to comply with tighter emissions regulations in various countries
More strictly manage substances of
concern used in products
6
1
・Promote management of substances used in products and find alternatives to substances of very high concern
・Operate global management systems for substances used in products to comply with applicable regulations in various countries
target
Motorcycles
・L aunched the Grom motorcycle powered by an air-cooled four-stroke OHC 125-cc single-cylinder engine featuring electronic fuel-injection and low-friction
technologies (offset cylinder, roller rocker arm) delivering exceptional fuel performance (May 2013)
・L aunched the Sh mode, a stylish fuel-efficient scooter that employs a water-cooled four-stroke OHC 125-cc single-cylinder engine with electronic fuel-injection
and an Idle Stop System (August 2013)
Automobiles
・Launched an all-new Fit powered by a new Earth Dreams Technology powertrain that provides class-leading fuel efficiency (September 2013)
・In Indonesia, launched the Brio Satya equipped with a 1.2-liter four-cylinder i-VTEC engine that delivers class-leading power output and outstanding fuel efficiency (September 2013)
・Developed the new VTEC Turbo line of turbocharged direct-injection engines, providing class-leading power performance and exceptional fuel economy in the same machine (November 2013)
Power Products
・Unveiled in the U.S. the EU7000is, Honda's first inverter generator to incorporate fuel injection (FI) technology, which runs longer thanks to a 20% improvement in fuel efficiency (January 2014)
Motorcycles
・Continued leasing the EV-neo electric scooter
・Continued sales of the Kushi, an electric bicycle for the Chinese market
Automobiles
・L aunched the Accord Hybrid with a Sport Hybrid i-MMD hybrid system ( June 2013)
・Also began leasing in Japan a limited number of units of the Accord Plug-in Hybrid to individual customers in December 2013, following the start of leasing in the U.S.
・L aunched an all-new Fit Hybrid equipped with a Sport Hybrid i-DCD hybrid system (1.5-liter Atkinson cycle engine, high-output built-in motor, seven-speed DCT,
and lithium-ion battery) offering the highest fuel efficiency in Japan (September 2013)
Power Products
・Continued sales of Miimo, a robotic lawn mower equipped with a lithium-ion battery, in the European market (April 2013)
・Delivered FCX Clarity fuel cell electric vehicle with external power supply capability to Kitakyushu City, Japan and initiated demonstration testing in V2H application (April 2013)
・Began test-driving the MC-β micro EV using renewable energy-powered chargers (January 2014)
・Opened the Honda Smart Home US in the U.S., offering Honda's vision for zero-carbon living and mobility (March 2014)
(30% reduction)
～
～
0
～
～
0
～
～
0
3
2020
40
20
2000 FY2011 FY2012 FY2013 FY2014
（baseline）
15.1％
89.0 86.5 85.3
84.9
60
20
2
Power products (kg/h)
100
Launch new thin-film solar cell modules with world's highest module conversion efficiency and deploy technology globally
・Conduct demonstration testing of next-generation personal mobility systems in cities in Japan, the U.S. and China
・Through joint-implementation of the E-KIZUNA Project with Saitama City, Japan, conduct demonstration testing of the Honda
Smart Home System (HSHS) with an aim to cut household CO2 emissions by 50% from 2000 levels by 2015
Reduce exhaust emissions
Climate
change and
energy
（％）
20
2000 FY2011 FY2012 FY2013 FY2014
（baseline）
G27
80
100
mid-size and larger plug-in hybrid and battery electric vehicles, with plans to launch products in Japan and the U.S. and commence
production in China in 2012
Products: Continue to promote structural design with an emphasis on weight reduction; higher throughput yields; easier recycling and
maintenance; and sustainable design with an emphasis on easily recycled materials and use of recycled resins
highly efficient water pumps contributed to this reduction.
120
Motorcycles: Launch electric motorcycles that meet local needs in developed countries (Japan: loaned) and emerging countries (China)
Automobiles: Launch multiple models (especially compact vehicles) equipped with IMA hybrid technology in Japan; currently developing
4
with relatively low per-unit emissions, and the release of new
Automobiles (g/km)
2
Ramp up 3R efforts
140
120
Establish and deploy next-generation electromotive technologies:
Results of FY2014 initiatives
which emit zero exhaust gas. Increased sales of 1-kW generators
140
140
Power Products: Expand application of new electronic self-tuning regulator (STR) governor technology, developed for the iGX engine
3
despite a decline in sales of household cogeneration systems,
（％）
（％） Targets
Progress
in meeting the 2020 Product CO2 Emissions Reduction
Motorcycles: Expand use of electronic fuel-injection (PGM-FI) and low-friction engines, especially in commuter vehicles
Automobiles: Phase in upgrades to engine and transmission lineups, starting in 2012
Market new products to reduce
CO2 emissions from mobility and
other products
year, in the U.S. market.
result of increased sales of fuel-efficient commuter models in the
Likewise, we achieved a further reduction in per-unit CO 2
Achieve best-in-industry fuel efficiency and accelerate technology penetration:
Power Products: Improve electric lawnmowers and expand lineup through additional model, especially in Europe
Material and water
Asian market, including the Vario (Indonesia), Air Blade (Vietnam),
Achieve global targets for
reducing average product CO 2
emissions, with the end goal of
steadily reducing product lifecycle emissions over the long
term
Baseline: 2000
● Regions covered:
In fiscal 2014, we continued our momentum from fiscal 2013 and
We will continue in the next mid-term to make steady progress
Product-related environmental initiatives and results (FY2012–FY2014)
Milestones on the road to 2020
Automobiles
everything in the plan.
business activities.
1
2020 Product CO2 Emissions
Reduction Targets
initiatives during that period to a close. Overall, we accomplished
in reducing the environmental impacts of our products and
levels by 2020. We hope to achieve these targets by developing
products.
Fiscal 2014 was the final year of the mid-term that began in fiscal
2000 FY2011 FY2012 FY2013 FY2014
（baseline）
Material and
water resources
Substances of
concern
4
・Established a parts-to-parts recycling scheme to reuse components other than rare earths from disassembled nickel metal hydride batteries as components for new products (April
2013)
・Reused rare earths extracted from used nickel–metal hydride batteries from hybrid vehicles in the manufacture of new hybrid vehicle motors (June 2013)
5
・Made steady progress in reducing exhaust emissions to comply with tighter emissions regulations in various countries
6
・Continued to promote management of substances used in products and employ alternatives to substances of very high concern
・Continued to operate global management systems for substances used in products to comply with applicable regulations in various countries and reduce risk
G28
Global
Operations-related environmental initiatives and results (FY2012–FY2014)
Mid-term plans for operations-related environmental initiatives (FY2012 – FY2014)
1
2
Climate change
and energy
Strengthen initiatives that span
entire product life cycles
3
4
Global operations: Reduce CO2 emissions per unit of production by 5% by FY2014 (baseline: FY2009)1
Purchasing domain:
・Promote measurement and reduction of suppliers' GHG emissions under the revised Green Purchasing Guidelines
Production domain:
・Install cutting-edge environmental technologies at the Yorii Automobile Plant in Japan (production scheduled to begin in 2013)
and make preparations to deploy the technologies globally
・Set benchmarks for energy use and set higher efficiency standards
Transportation domain:
・Increase transportation efficiency in each region by implementing modal shifts, deploying more fuel-efficient trucks, etc.
5
・Promote energy conservation by encouraging eco-etiquette and more efficient use of facilities
6
・Strengthen resource-use-reduction initiatives by increasing throughput yields to reduce by-products
・Collaborate with suppliers to increase use of metal scraps
Ramp up 3R efforts
・Maintain zero landfill waste performance (Japan and Europe)
7
Minimize water use
8
Reduce VOC2 emissions from
production processes
9
Biodiversity
Environmental
management
Biodiversity Guidelines
Strengthen global/regional pro-motional
frameworks and increase disclosure of
environmental data
10
include enhancing energy efficiency, improving our systems to
we drew up a new set of plans to guide the reduction of
and carrying out stricter management of substances of concern.
At the start of the new mid-term which begins in fiscal 2015,
environmental impacts from our products and business activities
over the next three years.
Product-related initiatives during this period will be aimed at
minimizing all forms of impacts arising from products, and will
Material and water
resources
G29
Mid-term plans for product-related environmental initiatives (FY2015–FY2017)
Production domain: Reduce use according to conditions in each region, for example by conserving water and using recycled water in
Automobiles
・Continue deployment of Earth Dreams Technology started in the previous 3-year mid-term
・Continue global release of 2.0-liter, 1.5-liter, and 1.0-liter turbocharged direct-injection engines providing class-leading power
Power
Products
・Accelerate use of compact engines and advance energy diversification
Production domain: Develop VOC emissions-reduction technologies for coating processes and expand application to overseas facilities and
motorcycle coating processes
・Educate suppliers on the destructive impacts of hazardous substances and water use on ecosystems
Collaboration with local communities:
・Conduct biodiversity surveys at business sites in Japan
・Develop policies, guidelines, and practical know-how at each business site
・Assess possibilities of introducing biodiversity initiatives at overseas business sites
11
Strengthen independent, voluntary promotional frameworks in each region, and strengthen global collaboration
12
Expand Honda Environmental Annual Report into a global report, and increase disclosure of environmental data in each region
Reduced average per-unit CO2 emissions by 6% in FY2014 (baseline: FY2009)
2
Purchasing domain
Expand and promote measurement of GHG gas emissions from suppliers in a broader range of activities covering product life cycles
Asia & Oceania: Deployed the Energy Conservation Caravan to visit suppliers and monitor energy consumption
Production domain
・Introduced advanced environmental technologies at the Yorii Automobile Plant in Japan, which began operations in 2013
・Installed a megawatt-scale photovoltaic system at the Yorii Automobile Plant in Japan
・Measured and monitored energy use for each process to revise production systems for higher efficiency
North America: Installed two 1.7-MW wind turbines at a transmission plant in Ohio
China: Installed a 10-MW solar photovoltaic system at a new plant at Guangqi Honda Automobile Co., Ltd.
Asia & Oceania: Made progress in switching from diesel generators to natural gas cogeneration systems
4
Transportation domain
・Promoted transportation modal shifts in each region
・Improved logistics efficiency by moving certain supplier operations on-site at the Yorii Automobile Plant
South America: Switched to coastal shipping routes to minimize truck transportation of motorcycles
Asia & Oceania: Shifted from truck and other modes of transportation to rail for shipping of parts between Thailand and Malaysia
5
Sales and service, administration,
product development domains
・Promoted energy conservation by raising awareness, encouraging eco-etiquette, using facilities more efficiently
・Install high-efficiency devices (LED lighting, compressors, HVAC systems, IPM motors3)
North America: Installed solar photovoltaic systems at dealerships
6
Production domain
・Implemented measures to improve throughput yields in the design stage
・Increase use of stamping press scrap metal
7
End-of-life product recycling
・Continued efforts to comply with the automobile recycling regulations of each country
Europe: Established a system for recycling batteries from hybrid vehicles
8
Production domain
・Promoted use of recycled water and water-conservation activities in each region
Asia & Oceania: Installed a 20,000-ton rainwater storage facility for industrial use at a new plant in India
・At the Yorii Automobile Plant in Japan, adopted water-based Honda Smart Ecological Paint, enabling the elimination of a middle coat and
switch from 4-coat/3-bake coating process to 3-coat/2-bake process
・Started using low-VOC coatings in coating processes
・Used low-VOC coatings for prototype models in product development
9
Biodiversity
10
・Conducted biodiversity surveys at business sites in Japan
11
Convened Regional Environmental Committees and trained and held meetings of environmental officers in all regions
12
supply chain.
・Expand use of programmed fuel-injection system (PGM-FI) and low-friction engines, especially in commuter vehicles
Substances of
concern
Environmental
management
and actively promoting environmental management across the
Motorcycles
Global operations
Production domain
reduce product life-cycle CO2 emissions, minimizing water use,
End-of-life product recycling:
1
3
Operations-related initiatives will include intensifying efforts to
Achieve best-in-industry fuel efficiency and accelerate technology penetration:
Climate
change and
Achieve global targets for
reducing average product CO 2
emissions, with the end goal of
steadily reducing product lifecycle emissions over the long
term
energy
Issued a fiscal 2014 regional environmental report in each region (North America, South America, Europe, Asia & Oceania, China, and Japan)
1. A single per-unit-of-production value was calculated by weighting the average reduction percentages for motorcycles, automobiles, and power products with the CO2 emissions
associated with their respective life cycles.
2. VOC (Volatile Organic Compounds): Organic chemical substances that cause photochemical smog and are commonly used in the solvents of paints and thinners.
3. Internal permanent magnet (IPM) motor: a synchronous alternating-current motor that has permanent magnets embedded in its rotor, known for its energy-saving capability due
to its high efficiency and high torque.
Motorcycles
Power
Products
Resource
・Market electric motorcycles that meet local needs in developed (Japan: loaned) and emerging (China) countries
・Expand lineup of models equipped with i-MMD, i-DCD hybrid systems
・Introduce in Acura models the SPORT HYBRID SH-AWD, a three-motor hybrid system with seven-speed DCT with built in motor for
the front wheels, and independent motors for the left and right rear wheels
・Release a production FCEV model in Japan in 2015, and the U.S. and Europe thereafter, to advance the popularization of FCEVs
・Improve robotic lawnmowers and expand lineup of electrically driven products
Market new products to
eliminate CO 2 emissions from
mobility and daily living
・Using demonstration test houses in Japan, verify the operation and practicality of technologies developed to realize zero-carbon mobility and
living by 2020, in collaboration with entities in other business sectors
・Work with local governments in Japan to carry out demonstration testing of the MC-β micro EV with the aim of developing next-generation
vehicles that minimize environmental impacts while spreading the joy and freedom of mobility, and to offer community development solutions
that are suitable for each location
Ramp up 3R efforts
Products: Continue to promote structural design with an emphasis on weight reduction, higher throughput yields, easier recycling, and
maintenance; and sustainable design with an emphasis on easily recycled materials and use of recycled resins
Maintain an automobile shredder residue (ASR) recycling rate of more than 70%, and improve the motorcycle recycling rate to more
than 95% by year-end 2015
efficiency
Substances of
concern
output and environmental performance
Establish and deploy next-generation electromotive technologies
Automobiles
Results of FY2014 initiatives
Climate change
and energy
reduce, reuse and recycle waste, reducing exhaust emissions,
● Mid-term plans for product-related environmental initiatives (FY2015–FY2017)
・Make steady efforts to comply with end-of-life vehicle recycling laws in various countries
Corporate initiatives:
Local conservation initiatives
in accordance with the Honda
● Plans for the new mid-term　Sales and services, administration, product development domains:
Production domain:
Material and
water resources
Mid-term plans for environmental initiatives (FY2015–FY2017)
Reduce exhaust emissions
Make steady progress in reducing exhaust emissions to comply with tighter emission regulations in various countries
More strictly manage substances
of concern used in products
・Continue to promote management of substances used in products and employ alternatives to substances of very high concern
・Continue to operate global management systems for substances used in products to comply with applicable regulations in various countries and
reduce risk
● Mid-term plans for operations-related environmental initiatives (FY2015–FY2017)
Mid-term plans for operations-related environmental initiatives (FY2015–FY2017)
Global operations: Reduce CO2 emissions per unit of production1 by 10% by FY2017 (baseline: FY2009)
Purchasing domain:
・Promote measurement and reduction of supply chain GHG emissions in each region based on the Green Purchasing Guidelines
Climate
change and
energy
Strengthen initiatives that span
entire product life cycles
Production domain: ・Disseminate advanced environmental technologies developed at the Yorii Automobile Plant in Japan, which began
operations in 2013, to other production sites worldwide
Production domain:Install renewable energy systems
・South America: 27-MW wind power system　・China: Megawatt-scale photovoltaic system
・Japan: Megawatt-scale photovoltaic system at new test course in Sakura, Tochigi Prefecture
Transportation domain: ・Increase transportation efficiency in each region by implementing modal shifts, improving truck fuel efficiency, etc.
・Spread packaging specifications without exterior containers worldwide
Sales and service, administration, product development domains:
・Promote energy conservation by encouraging eco-etiquette and using facilities more efficiently
Production domain: ・Intensify efforts to reduce resource use, e.g., by increasing throughput yields to reduce by-products
・Collaborate with suppliers to increase use of metal scraps
・Maintain zero landfill waste performance (Japan and Europe)
Material
and water
resources
Ramp up 3R efforts
Minimize water use
Production domain:
Reduce water use according to conditions in each region, for example by conserving water and using recycled water in production processes
Substances of
concern
Reduce VOC2 emissions from
Production domain: ・Develop VOC emissions-reduction technologies for coating processes and expand application to overseas production sites
and motorcycle to coating processes
・Spread Honda Smart Ecological Paint introduced at the Yorii Automobile Plant in Japan to other new production site worldwide
Biodiversity
Local conservation initiatives
in accordance with the Honda
Biodiversity Guidelines
Corporate initiatives: ・Address hazardous substances and water use that lead to ecological degradation
・Educate suppliers and other business partners
Collaboration with local communities:
・HondaWoods3 activities
Environmental
management
Strengthen global/regional pro-motional
frameworks and increase disclosure of
environmental data
Strengthen independent, voluntary promotional frameworks in each region, and strengthen global collaboration
End-of-life product recycling: Make steady efforts to comply with end-of-life vehicle recycling laws in various countries
Advance sustainability reporting of environmental, social, and legal compliance
1. A single per-unit-of-production value was calculated by weighting the average reduction percentages for motorcycles, automobiles, and power products with the
CO2 emissions associated with their respective life cycles.
2. VOC (Volatile Organic Compounds): Organic chemical substances that cause photochemical smog and are commonly used in the solvents of paints and thinners.
3. See page J62 of Japan Report to learn more about HondaWoods.
G30
Global
Products
Next-Generation Technology
Honda is developing next-generation technologies that will enable comprehensive management of personal mobility products and
energy generation systems.
Honda Smart Home System: High living comfort and low emissions at the same time
Honda develops mobility technologies in pursuit of superior environmental
performance and markets products catered to the specific needs of
customers in each region around the world.
Internet
Next-generation solar hydrogen
station
Information
Solar panels
Information
Energy
generation
G32 Next-Generation Technology
G32 Honda Smart Home System: High living comfort and low emissions at the same time
G33 Testing Honda Smart Homes around the world
Fuel cell electric vehicles: The ultimate in next-generation personal mobility
ENERGY
MANAGEMENT
Standard AC charger
Next-generation
personal mobility
Household gas-engine
cogeneration unit
Standard DC charger
G34 Motorcycle
G34 Message from the Head of Motorcycle R&D
G35 New Mid Concept series
eSP engine for next-generation compact scooters
G36 ASEAN-made 125 cc-class models going global
Fuel-efficient Dream Neo 110-cc motorcycle released in India
PGM-FI models expanded in Indonesia
Dunk 50-cc scooter
G37 Automobiles
G37 Message from the Head of Automobile R&D
G38 Third-generation Fit
G39 Latest hybrid models
Lightweight 1.6-liter diesel engine
New eco-cars in Asia
G40 VTEC Turbo direct-injection engines
N-WGN and N-WGN Custom mini-vehicles
G41 Power Products
G41 Message from the Head of Power Products R&D
G42 EU7000is generator with inverter and FI
BF100 and BF80 four-stroke outboard engines
G43 HSL2511: the snow blower with FI
High-voltaget
transmission lines
Walking assist
Weight support
device
β
Monpal ML200
Honda's double-loop model links energy and next-generation personal mobility technologies
● Integrating personal mobility with energy generation technologies
The results of these tests will be used to develop, by 2015,
and demand is crucial to achieving our mission to realize "the
(compared to 2000 levels) from household and vehicle
Comprehensive management and optimization of energy supply
joy and freedom of mobility and a sustainable society where
people can enjoy life." This applies not only to the energy used
by mobility products but also energy used by households and
entire communities.
To make this happen, we're developing devices that will make
up what we call the Honda Smart Home System(HSHS), a system
focused on using ICT technologies to link next-generation
technologies that help achieve a 50% reduction in CO2 emissions
energy use. Ultimately, we are aiming to completely eliminate
household CO2 emissions.
■ Energy flow in HSHS
Electricity
personal mobility devices, mainly electric vehicles, with local
CIGS thin-film solar panels
electric grids and distributed energy generation equipment.
Electricity
use
●Honda Smart Home System
At the heart of Honda Electric Mobility Synergy is the Honda
Smart Home System (HSHS).
This energy management system comprehensively controls
household energy to achieve the highest efficiency and lowest
Heat
CO2 emissions. It also enables individual homes to be energy
self-sufficient during emergencies such as during power outages
and natural disasters.
Since April 2012, we've been pilot testing the HSHS in Japan.
use
LNG or
LPG
use
* EVs and FCEVs stand in for home battery units.
G32
Global
Next-Generation Technology
Motorcycles
Testing Honda Smart Homes around the world
House and Toshiba to refine, in a real-world environment,
Message from the Head of Motorcycle R&D
new demonstration test house in the city of Saitama and begun
● Honda Smart Home US built in California, U.S.
in new styles of living. The house features technologies that
(HSH US), a demonstration test house featuring a home energy
"Driving innovation that makes environmental technologies
affordable is our highest priority."
● Test house built in Saitama City, Japan in three-company
partnership
Sekisui House, Ltd., Toshiba Corporation, and Honda have built a
verifying the use of advanced energy management technologies
enable comprehensive control of IT, personal mobility, and other
technologies that support lifestyles of the future.
In California, we built and opened the Honda Smart Home US
management system (HEMS1) independently developed by
devices, as well as the supply and demand of energy used in the
American Honda Motor Co., Inc.
Occupied by real tenants during testing, the test home is a
appliances, as well as a Fit EV battery electric vehicle for
home, for mobility, and within the local community.
duplex-style house that allows the sharing of energy resources,
such as electricity and hot water, between households; for
example, one household can use surplus electricity generated by
the solar panels while other household members are out during
the day. Through various technical innovations and initiatives—
such as a contact-less charger for cordless EV charging,
vehicle-to-home and vehicle-to-community electricity supply
applications, and the designing of living spaces that facilitate
use of personal mobility devices—Honda will work with Sekisui
Yoshishige Nomura　Director and Managing Officer, Motorcycle R&D Center, Honda R&D Co., Ltd.
HSH US was fully furnished and equipped with household
Meeting new needs in emerging markets
commuting, to enable testing by occupants.
Looking back on fiscal 2014, it's best we start with emerging markets,
than it consumes in a year, including the energy needed to
years.
efficient: it uses less than half the energy for heating, cooling,
preferences have emerged in tandem with economic growth. Utility
a third of the water consumed by the average American
with scooters accounting for a larger share of the market and demand
The house generates more electricity from renewable sources
the main driver of Honda's thriving motorcycle business in recent
charge the Fit EV for daily commuting. It is also extremely
In the ASEAN countries of Southeast Asia, changes in consumer
and lighting than a similarly sized home in the area, and uses
is starting to lose its standing as the most desired attribute in a bike,
household.
for fun-to-ride models also growing.
2
I think Honda has made the right moves to capture this new demand.
We expanded our lineup of compact scooters powered by eSP, a
next-generation global engine that delivers high environmental
performance. We also unveiled in Thailand the CBR300R motorcycle,
which has a larger engine displacement than the model it replaces.
In India, a country with enormous potential for Honda, unit sales
had declined due to our dissolving a joint venture with a local
Test house built on the campus
of the University of California,
Davis
Duplex test house built in
Saitama City
manufacturer in 2011. Nonetheless, we grew sales in fiscal 2014 by
rolling out the Dream Neo, which boasts class-leading fuel efficiency,
and the Activa-i for the emerging female demographic. Going forward,
Fuel cell electric vehicles: The ultimate in next-generation personal mobility
Photo: Motorcycle R&D Center, Honda R&D Co., Ltd.
Honda is actively engaged in research and development of the
In developed markets, meanwhile, some interesting changes have been taking place in North America. The market for four-wheel utility
we will aim to quickly take back our position as the best-selling brand
in India.
fuel cell electric vehicle (FCEV)—a vehicle that runs on hydrogen
vehicles, also known as side-by-sides, is expanding rapidly; Honda responded by launching the Pioneer 700. In mature markets, customer
and offers the same comfort, cruising range, and driving
Honda's newly developed FC
Stack delivers an output of
more than 100 kW and power
output density of 3 kW/liter
while being 33% smaller than
the previous technology.
performance as a gasoline vehicle but without creating any
carbon emissions—as the ultimate eco-car.
preferences have diversified, requiring more recreational and distinctive products. Honda has successfully met these changes in developed
markets by leading the industry in developing products tailored to diverse consumer segments.
Environmental leadership is no longer an option
While other motorcycles makers around the world have languished, Honda has greatly increased
hydrogen storage tank that provides a cruising range of more
its sales volume, reaching 1.7 million units in fiscal 2014.
about 3 minutes, making refueling as quick and easy as today's
Africa, achieving—and maintaining—the highest environmental performance is no longer
E x t e r n a l p o w e r s u p p l y c a p a b i l i t y, d e v e l o p e d t h r o u g h
the environmental performance of our motorcycles—from the expansion of friction-reducing
Japanese-market models, providing backup power that can be
technologies from Honda automobiles.
● FCEV Concept
We plan to release a production FCEV model based on this
prices. There's no point in sharing environmental benefits with only a few. I believe it's Honda's
concept car designed to realize better performance at a lower
thereafter. We also will move forward with various initiatives to
more and more people. I'll see to it that we take bold steps to commercialize these technologies
first production FCEVs are expected to hit the Japanese market.
with General Motors to develop a fuel cell system and hydrogen
than 300 miles (around 480 km). The tank can be refilled in
For Honda to remain a market leader in major growth economies such as India, Indonesia, and
gasoline vehicles.
an option. We're carrying out a number of R&D initiatives to realize further improvements in
demonstration testing of the FCX Clarity, is also optional on all
technologies, our Idle Stop System, and PGM-FI for engines, to the application of fuel-efficient
supplied to the home in disasters and other emergencies.
Most important, however, is our ability to deliver these cutting-edge technologies at affordable
In 2013, Honda unveiled the FCEV Concept, a next-generation
concept vehicle in Japan in 2015, and in the U.S. and Europe
responsibility as a market leader to get advanced environmental technologies in the hands of
cost than the FCX Clarity, aiming for release in 2015, when the
drive the popularization of FCEVs by 2020, including working
so we can achieve this.
The FCEV Concept is equipped with a 70 MPa high-pressure
storage tank that are smaller, lighter, perform better, and are
FCEV Concept
more affordable.
1. Home Energy Management System
2. Honda internal data
G33
G34
Global
Motorcycles
Honda is driving the market penetration of models and engines with advanced environmental performance, especially in the rapidly
growing Asian region.
New Mid Concept series offers both enhanced riding and fuel efficient performance
Global
ASEAN-made 125 cc-class models going global
Global
● A class of motorcycles with universal appeal
CBR125R, Grom, Cross
in ASEAN countries and other parts of Asia can't be the perfect
various other models.
There's no reason the many 125 cc-class bikes we've marketed
Cub, Zoomer-X, and
commuters in other regional markets, given their exceptional
fuel performance, space efficiency, and maneuverability.
In Japan, we've made use of these globally-made models to
augment our lineup by introducing the LEAD125, Sh mode,
LEAD125
Fuel-efficient Dream Neo 110-cc motorcycle released in India
NC750X
NC750S
● Most fuel-efficient Honda motorcycle in India
Integra
In April 2013, we released the Dream Neo, the most affordable and
● Evolution of the New Mid Concept series
● Better fuel performance in a larger engine
NC750S, and Integra, large sport motorcycles equipped with
engine installed in the New Mid Concept series, we increased
In January 2014, we announced and began sales of the NC750X,
water-cooled, four-stroke overhead cam, straight two-cylinder
750-cc engines boasting powerful torque characteristics, easy
handling, and outstanding fuel efficiency.
These three models are the next step in the evolution of the NC700X,
NC700S, and Integra, the first New Mid Concept models released in
2011. The original series adopted fuel efficiency technologies from
Honda automobiles to realize a 40% improvement in fuel economy
compared to other engines in the same class. This time around,
we improved fuel efficiency and added more features while also
upsizing engine capacity. With this enhanced product appeal, we
will aim to further increase the popularity of mid-size bikes with
advanced environmental performance.
India
most fuel-efficient Honda motorcycle released in India to date.
To obtain more powerful output characteristics from the new
The Dream Neo is powered by a new air-cooled four-stroke 110-cc
engine that delivers the highest output and torque among Honda
displacement by expanding the cylinder bore by 4.0 mm. This
motorcycles in the equivalent class. And with a fuel economy of
resulted in a 3-kW increase in maximum output and 7-N·m
74 km/liter, it's also the most fuel-efficient Honda bike marketed in
increase in maximum torque from the previous model. To support
India.
Dream Neo
the increased cylinder volume, we switched from one balance
shaft to two. We also adopted taller transmission gear ratios to
boost fuel efficiency, up 1.0 km/liter from the previous model
when tested at a constant speed of 60 km/h on a flat surface.
We view the New Mid Concept series as a way to raise the
environmental performance of mid-size motorcycles worldwide,
and will install this new engine in a growing number of models to
realize further reductions in our global environmental impact.
PGM-FI1 models expanded in Indonesia
Indonesia
●PGM-FI models expanded in Indonesia
Since issuing the All-FI Declaration, a pledge to install our fuelsaving PGM-FI electronic fuel injection system in all motorcycles
produced in Indonesia by the end of 2013, we have gradually
expanded our lineup of models with PGM-FI. In fiscal 2014, with
the release of such models as the Supra X 125 FI and Mega Pro FI,
Expansion and evolution of the eSP global engine for next-generation compact scooters
Global
We have also introduced a newly developed eSP engine for
we reached our target of 100% adoption of PGM-FI in all models
produced.
Supra X 125 FI
Mega Pro FI
the 50-cc class to complement those in the 125-cc and 150cc classes. This engine has been installed in in nine models in
more than 30 countries. Going forward, we will further refine
this engine and expand its use to improve the environmental
Setting a new standard with the release of the new Dunk 50-cc scooter
● eSP engine debuts in 50 cc-class model
performance of compact scooters worldwide.
In February 2014, we released the Dunk, our first new 50 cc-class
Click with eSP (Thailand, etc.)
SH with eSP (Europe, etc.)
scooter in 12 years.
● Redesigned PCX fitted with improved eSP engine
The Dunk is based on a "premium sneakers" concept that seeks
In January 2014, we released
to provide riders with the joy of an elegant ride that's also easy to
a completely redesigned
use. The model offers a new standard in scooter riding that adds
PCX and PCX150 in markets
worldwide, including ASEAN
Global engine for next-generation
compact scooters (cut-away model)
countries, Europe, and
The eSP, a global engine developed for a new generation of
compact scooters, realizes 25% higher fuel efficiency than existing
engines in the same class. Since releasing the engine in 2011,
we've ramped up global sales of compact scooters fitted with the
eSP for higher environmental performance, selling 2.08 million
units in the two years since 2012.
G35
an extra level of fun to daily activities for a wide demographic,
Dunk, the first 50 cc-class
Honda scooter in 12 years
North and South America. In
● eSP: Powering in nine models in more than 30 countries
technologies—the first time in a 50 cc-class scooter. This
these models also feature
resulting fuel economy of 56.6 km/liter (when tested using the
various body-related improvements that provide a further boost
improvement in electrical efficiency, and a fuel-efficient rear tire
boasting 20% less rolling resistance.
To give it the power and environmental performance befitting
developed eSP engine featuring extensive low-friction
by an improved eSP engine,
to fuel efficiency, including all LED lamps, which provide a 60%
including young adults.
a new standard scooter, we equipped the Dunk with a newly
addition to being powered
PCX
Japan
Worldwide-harmonized Motorcycle Test Cycle2) is 10% higher
Newly developed eSP, a watercooled, four-stroke overhead
c a m , s i n g l e - c y l i n d e r 50- c c
engine
than existing bikes in the equivalent class, while also boosting
output by 18% and torque by 11%, also compared to bikes in the
same class.
1. Programmed Fuel Injection
2. Fuel efficiency value measured using the WMTC test cycle, an international standard stipulating the method for testing exhaust gas under conditions that better
reflect real-world vehicle driving patterns, such as startup, acceleration, and stopping.
G36
Global
Automobiles
Message from the Head of Automobile R&D
Honda makes the most of advanced technologies to develop automobiles that balance driving fun with environmental performance.
Striving for products that offer high environmental performance
and exciting value unique to Honda
Redesigning a globally strategic model: the third-generation Fit
Global
● Even gasoline engine model boasts class-leading fuel economy
The 1.3-liter gasoline engine Fit employs a newly developed
Jiro Yamaguchi　Director and Senior Managing Officer, Automobile R&D Center, Honda R&D Co., Ltd.
Atkinson cycle engine and an optional continuously variable
transmission for dramatically enhanced transmission efficiency.
Optimizing our global product lineup led to industry-leading environmental performance in each region
These result in a fuel economy of 26.0 km/liter6 (JC08 test mode),
which rivals that of early hybrid models.
One great achievement of fiscal 2014 was the global launch of a new
generation of compact vehicles. We completely redesigned the Fit
series to provide class-leading fuel performance in both gasoline
Fit Hybrid
and hybrid vehicle variations, and also released the Vezel SUV and
City sedan based on the same high-efficiency powertrain. This trio of
efficient vehicles put us in the right place to deliver a new generation
of compact vehicles to customers worldwide.
In North America, we finished development of the Acura RLX, featuring
SPORT HYBRID SH-AWD (Super Handling All-Wheel Drive), Honda's first
three-motor hybrid system. Combined with the one-motor hybrid system,
SPORT HYBRID i-DCD (Intelligent Dual Clutch Drive), and two-motor
hybrid system, SPORT HYBRID i-MMD (Intelligent Multi-Mode Drive), these
three models complete our hybrid vehicle lineup.
We also released a variety of new models in other regions across the
globe, including the Civic Tourer wagon in Europe, the Amaze sedan in
India, and the Mobilio MPV with third-row seating in Indonesia.
Behind these successes was the impressive growth of our local product
developers in emerging countries. In fiscal 2014, we got significantly
closer to what we see as the ideal process for global product
Photo: Automobile R&D Center (Tochigi), Honda R&D Co., Ltd.
development: to develop core technologies in Japan and support
overseas developers as they incorporate them into models optimized
to each region. This approach helped us realize industry-leading environmental performance in each region.
New-generation VTEC Turbo engines lead
the way to more affordable environmental technologies
In emerging markets like China, India, Brazil, and Africa, motorization is advancing at a pace many time faster than post-war Japan. The fate
● A compact car with global proportions
Since its launch in 2001, the Fit has sold an impressive 4.87
● Rigorous weight reductions boost fuel performance
in Japan in September 2013. To make this third-generation
steel that is stronger and lighter than high-tensile steel, defined
completely redesigned model—the first in seven years—
compact model more convenient, user-friendly, and appealing to
customers worldwide, we loaded it with advanced technologies,
including an Earth Dreams Technology2 powertrain and new
platform.
developing exciting, mold-breaking products, we need exciting, mold-breaking workplaces for
to fuel efficiency, while also enhancing collision safety.
a newly developed 1.5-liter Atkinson cycle engine, these systems
automatically select the most efficient of three driving modes
depending on operating conditions, thereby achieving an
exceptional fuel efficiency of 36.4 km/liter 4 (JC08 test cycle).
● Rollout of the Global Compact Series
The powertrain series that premiered in the new Fit will be
gradually expanded to upcoming models in Honda's Global
■ Sport Hybrid i-DCD
Compact Series, which includes the Vezel SUV released in
Japan in December 2013, the City sedan released in India, and
the North American version of the Fit produced at our new
automobile plant in Mexico.
+
lower cost, as well as power performance that lives up to Honda's reputation for fun driving. We
identity is rooted in the creation of amazing products no one has ever seen before. To continue
approximately 9 kg of weight and provided an additional boost
lightweight and compact one-motor hybrid system. Paired with
Turbo, a new-generation downsized turbo engine that delivers higher fuel performance at a
come with an added element of excitement, an appeal that only Honda can provide. Honda's
as having a tensile strength7 of 780 MPa or more. This trimmed
The Fit Hybrid features Sport Hybrid i-DCD,3 a newly developed
efficiency technologies to deliver more power with less displacement. We developed VTEC
technology is an essential part of future mobility, customers won't buy our products if they don't
Around 23% of the Fit's body is made of ultra-high-tensile steel,
■ Breakdown of steel tensile strengths
● Newly developed Sport Hybrid i-DCD hybrid system
that offers a solution is engine downsizing, the approach of using forced induction and other
One important task from a longer-term perspective is workplace development. While low-carbon
Fit
million units in 123 countries worldwide. 1 We released a
of our business in these countries will hinge on how economically we can deliver environmentally advanced products. One technology
plan to fit this engine in a number of global models from fiscal 2015, so be on the lookout.
1.3-liter
Atkinson Cycle
DOHC i-VTEC
engine
1.5-liter Atkinson Cycle
DOHC i-VTEC engine
7- s p e e d D C T w i t h
built-in motor
+
I P U5 w i t h b u i l t - i n
lithium-ion battery
■ Operating modes
Torque
Electricity
Clutch off
Motor
Clutch on
Engine
Motor
Vezel SUV in the
Global Compact
Series
Clutch on
Engine
Motor
Engine
our developers. By returning to a work environment and culture that fearlessly takes on new
challenges, we will lay the foundation for launching products that are the first and best of their
kind. It will also help us raise the next generation of developers who will lead Honda—and
the world—in environmental innovation, and to realize the zero-impact society we all strive
for. I hope to share this passion with our young developers and show the world what Honda
is truly made of by conceiving a long line of new, appealing products that embody the perfect
combination of environmental performance and enjoyment.
G37
Battery
Battery
Battery
EV Drive
Hybrid Drive
Engine Drive
New City Sedan (India) in the
Global Compact Series
Fit for North America, produced at
a new automobile plant in Mexico
1. As of March 31, 2013　2. A next-generation powertrain series that greatly enhances both driving performance and fuel economy, building on advancements in environmental performance for
internal combustion engines, transmission efficiency, and electromotive technologies to pursue the joy of driving unique to Honda.　3. i-DCD: Intelligent Dual Clutch Drive　4. Testing of the Fit
Hybrid (FWD) by the Japanese Ministry of Land, Infrastructure, Transport and Tourism　5. Intelligent power unit　6. Testing of the Fit 13G (FWD/CVT) by the Japan's Ministry of Land, Infrastructure,
Transport and Tourism　7. Tensile strength: The strength of a material to resist being stretched or pulled apart.
G38
Global
Automobiles
The latest hybrid models and lightweighting technologies
New VTEC Turbo line of turbocharged direct-injection engines
North America
● Acura RLX newly developed three-motor sport hybrid system
● Honda-exclusive metal joining technologies
Hybrid SH-AWD,1 Honda's first three-motor hybrid system. A 3.5-liter
and friction-stir welding (FSW) used in the front subframe of the
The 2014 RLX announced in North America is powered by the Sport
direct-injected V6 engine, paired with a seven-speed DCT with builtin motor, controls torque to the left and right wheels independently,
and simultaneously delivers the acceleration performance of a V8
engine and the fuel economy of an in-line four-cylinder engine.
2.0-liter four-cylinder direct-injection
gasoline turbo engine
What do the 3D Lock Seam used in the door panels of the RLX
Japan
1.5-liter four-cylinder directinjection gasoline turbo engine
Accord have in common? Both take advantage of a new welding
technology for joining aluminum and steel, two metals with vastly
different material properties. They also represent an advancement
1.0- l i t e r t h r e e cylinder directinjection gasoline
turbo engine
in broadening the application of lightweight aluminum, which
contributes to lighter, more fuel-efficient vehicles.
■ FSW
Rotation
Tool
Pressure
Aluminum
This engine makes the most of our proprietary VTEC system,
a high-output turbocharger, direct injection, and a highperformance cooling system to realize high power output and
high responsiveness. It delivers a maximum power output of
more than 205 kW and a high environmental performance
compliant with EURO 6, European emission regulations that will
come into force in September 2014.
This next-generation compact engine features a newly designed framework and
VTEC variable valve timing system with radically reduced friction, combined with
direct-injection technology and a high-response turbocharger with a low moment of
inertia. These technologies offer a superior combination of fuel economy and power
output and torque, both of which exceed that of conventional, naturally aspirated
engines.
Aluminum
2014 Acura RLX
SPORT HYBRID SH-AWD
Steel
Steel
Expanding application of our lightweight 1.6-liter diesel engine
Weld
Europe
injection gasoline turbo engines in our Earth Dreams
reduction measures also provide class-leading power and
These engines, adapted for compact and medium-sized
cars, take advantage of our proprietary VTEC system
We're expanding the application of our 1.6-liter i-DTEC diesel
a n d t h e i n c r e a s e d o u t pu t pr o vi d e d by d i r e c t - i n j e c t i o n
engine, released in January 2013 in the Civic 5-door as the first
Earth Dreams Technology component introduced in Europe.
Civic Tourer
Asia & Oceania
commitment to proactively introducing environmental, safety,
cylinder i-DTEC diesel engine or a 1.5-liter four-cylinder SOHC
i-VTEC gasoline engine, both of which deliver high fuel efficiency
and power output. The City will be rolled out in a growing
number of markets worldwide.
Previous system (2011 N BOX)
New system
Injectors
N-WGN
model in our Global Compact Series of vehicles developed for
thus far.5 In India, the City is available with either a 1.5-liter four-
Japan
China
● Earth Dreams Technology debuts in China
(M/M)4 philosophy, it offers the most spacious interior of any City
powers as well as local market needs.
Injector
● New City world premiere held in India
As an embodiment of our "man maximum, machine minimum"
worldwide, with each engine selected to match the vehicle it
cylinder instead of one. This system mixes fuel and air more
1.6-liter i-DTEC diesel engine
(cut-away model)
performance of just 99 g/km.3
markets worldwide.
and 1.0 liters—the engines will be increasingly deployed
evenly, leading to improved drivability and fuel economy.
and fun driving performance, along with a CO2 emissions
In January 2014, we unveiled in India the all-new City, a sedan
environmental performance. Sized in three classes—2.0, 1.5,
twin injection system, a system that uses two fuel injectors per
Civic 5-door
This lightest-in-class2 compact diesel engine delivers a powerful
New eco-cars released in India and China
to allow for reduced engine displacement. Rigorous friction-
N-WGN and N-WGN Custom extend popularity of the N series
The engine now powers the Civic Tourer, a new wagon model
European market.
and a turbocharger along with highly fluidized combustion
Honda has developed VTEC Turbo, a new series of directTechnology series.
● Civic Tourer released in February 2014
launched in February 2014 that was specifically developed for the
● Class-leading power and environmental performance
In a press announcement in June 2013, we expressed our
and comfort technologies to the Chinese market to provide our
customers there with greater fun, satisfaction, and convenience
in line with our founding belief that "technology is for people."
Soon after, in September 2013, we unveiled the new Accord,
the first model in China to feature Earth Dreams Technology. We
plan to continue expanding these innovative powertrains to new
models in China to achieve even higher levels of fun-to-drive
performance and to be the first automaker to satisfy China's strict
fuel economy regulations.
● Raising the bar on the "basic" mini-vehicle
Twin injection system atomizes fuel and distributes the air-fuel mixture more
evenly
fourth installment in our popular N series of mini-vehicles.
● Sodium-filled exhaust valves help suppress knocking
the "basic" mini-vehicle, offers better comfort, safety, fuel economy,
first time in a Honda passenger vehicle. These valves transport and
In November 2013, we released the N-WGN and N-WGN Custom, the
The N-WGN, developed with the aim of setting a new standard for
design, and driving performance than ever before. A comfortable
interior and great features such as Vehicle Stability Assist (VSA),
which helps prevent the loss of vehicle control, come standard
The N-WGN engine employs sodium-filled exhaust valves—the
dissipate heat more efficiently than conventional valves, lowering
the surrounding temperature and suppressing engine knocking.
on all types, while a newly developed engine and CVT provide
smooth, stress-free driving and a high fuel economy of 29.2 km/liter 2
Valve guide
dedicated suspension system facilitate stable driving performance
Coolant
(JC08 test cycle). The adoption of a lightweight yet rigid body and
and quiet operation.
All-new City, a sedan model in our
Global Compact Series of vehicles
developed for markets worldwide
G39
1. Super Handling-All-Wheel Drive 2. Honda internal data (as of September 30, 2012)　3. Honda internal data (Civic Tourer, as of September 2013)
4. A basic Honda design philosophy that seeks to maximize space and comfort for people and minimize space occupied by the product and its components
5. Honda internal data　The Accord has sold
1.5 m i l l i o n u n i t s i n
China since 1999. The
new model features an
exterior tailored to the
Chinese market
Sodium
● Twin injection system
For the first time in a mini-vehicle, the N-WGN employs a
Heat flow
1. Testing of the N-WGN G, N-WGN G A Package, N-WGN Custom G, and N-WGN Custom G A Package (FWD vehicles) by the Japan's Ministry of Land, Infrastructure,
Transport and Tourism
G40
Global
Power Products
Message from the Head of Power Products R&D
Honda develops an extensive line of power products and is constantly working to improve their environmental performance to raise
Building in environmental performance
for reduced impact
EU7000is generator with inverter and electronic fuel injection
the quality of life for everyone.
● More efficient and more powerful
In January 2014, we unveiled in the U.S. the EU7000is, Honda's first
Takao Nishida　Director and Managing Officer, Power Products R&D Center, Honda R&D Co., Ltd.
inverter generator to incorporate fuel injection (FI) technology.
FI and efficiency upgrades provided enhanced
environmental performance and utility in FY2014
thanks to a 20% improvement in fuel efficiency, while also
EU7000is
been a major hurdle to its adoption in power equipment. Our success
Consumo de combustível (litro/h)
3.5
large generator overseas with FI,1 realizing a roughly 15% improvement
common technology in automobiles and motorcycles, but cost has
Compared to the model it replaces, the EU7000is runs longer
4
In fiscal 2014, we equipped a two-stage snow blower in Japan and a
in fuel efficiency as well as enhanced utility for users. FI is already a
future product development.
delivering 8% higher power output. The use of fuel injection
3
eliminates the need for a choke valve, dramatically improving
2.5
operation at start-up and also enhancing the generator's long-
2
1.5
3.56
2.95
3.28
1
EU6500is
Produto
(modelo anterior) rival A
has all the right qualities to make it suitable for use across a
range of scenarios and settings, including for backup power in
efficient. We also released in 2014 a four-stroke backpack power
emergencies, at construction sites, and for camping.
sprayer—a device for spraying agricultural chemicals that users can
BF100 and BF80 four-stroke outboard engines delivering exceptional fuel and power performance
stroke models, as well as other products that contribute to reduced
● Higher output in the same lightweight, compact design
stoke outboard engines in the spirit of founder Soichiro Honda's
BF100 (100 horsepower) and BF80 (80 horsepower), medium-sized
to its pollution. Fifty years later, we're introducing cutting-edge
carry on their back—as a fuel-efficient alternative to mainstream twoagricultural emissions in emerging countries.
" We want to create tools customers will use with
affection for 10, 15 years."
Turning to the future, we're developing products that offer new value. These include not only extremely fuel-efficient engine models,
but also products that run on alternative fuels such as alcohol and gas, as well as those powered by electricity. Electric products are quiet,
emit zero CO2 during use, and also offer more precise control. As long as we can fully leverage the convenient qualities of electricity, these
products are an effective option for improving environmental performance and user friendliness simultaneously. We're already using
electricity in Honda automobiles and motorcycles, but creating electric products with the performance customers seek but at appealing
prices will require one more step forward in innovation. We need to upgrade our technologies by pursuing all of the qualities power
products are expected to have as tools—from comfortable and efficient control and operation, to even having the most convenient size
and weight—and then refine them to the point where we can include them in products at an attractive price.
Price is the hard part about electrification in particular, but also power products in general. That's why we're working to realize products
For Europe and other markets outside Japan, we released the
four-stroke outboard engines combining high fuel efficiency with
advanced power performance.
compact design. Incorporating programmed fuel injection (PGMFI)1 with an O2 sensor has enabled lean burn control during
cruising,2 resulting in a higher fuel efficiency.
The two engines are also compliant with emission regulations in
various countries, including the latest U.S. EPA regulations (EPA's
fiscal 2010) and California Air Resources Board exhaust emission
electrification strategy in developed countries. We're basing this product on an existing gasoline
standard for marine electronics set by the U.S. National Marine
In emerging countries, we want to continue pursuing our current strategy of delivering products
variety of marine electronic devices. This means that, in addition
They are also compliant with NMEA 2000, the communications
engine model so customers can still feel at home with the new setup.
Electronics Association (NMEA), enabling networking with a
that emphasizes focusing on the actual place, source, and facts of a problem) in the marketplace
and reducing products to their essential functions, we hope to develop products that are
appealing by every measure, price included. Spreading the joy of utility in this way will be a
major theme going forward.
technology as the pioneer of the four-stroke outboard engine.
higher efficiency and power output in the same lightweight,
regulations.
don't need fancy features. By practicing sangen-shugi (a Japanese manufacturing philosophy
philosophy that nothing that runs on water should contribute
horsepower) 1.5-liter straight four-cylinder engines by offering
In fiscal 2015, we plan to get the ball rolling by releasing the first model in our product
tools: they are a means of securing a livelihood and improving one's quality of life. As such, they
Global
These new models build on the BF90 and BF75 (90 and 75
that not have superior environmental performance but are also surprisingly easy and fun to use.
at more affordable prices. For most customers in emerging countries, power products are work
G41
the world.
From a portability, quietness, and size standpoint, the EU7000is
applications that, due to enhanced pumping efficiency, is more fuel-
BF100 (left) and BF80 (right)
to providing electronic output on engine speed, running time, and
other real-time performance data, these models also deliver an
Eco lamp signal which, when connected to a compatible display
gauge, will illuminate a lamp to indicate lean burning and notify
the driver of fuel-efficient engine operation.
All Honda outboard engine models with 40 or more horsepower
At the same time, we have to consciously build in environmental performance according to the
and PGM-FI incorporate lean burn control technology that
good for the environment. We need to create tools with the kind of utility that everyone desires,
efficient driving.
performance that's still relevant after those 10, 15 years have passed. At Honda, that's our mission
the GB30, in 1964, we have consistently developed four-
unique characteristics of each product. No one will buy a tool whose only selling point is that it's
combines with Eco lamp display capability to facilitate fuel-
tools that people will use with affection for 10, 15 years—and to include in them environmental
Since releasing our first four-stroke outboard engine,
1. Electronic fuel injection
converter also results in exhaust emissions that meet the U.S.
most stringent emission standards for small gasoline equipment in
EU7000is
In emerging markets, we unveiled a water pump for agricultural
as a company striving to build a sustainable society.
term storability. The adoption of FI and a three-way catalytic
Environmental Protection Agency's (EPA) Phase 3 standards, the
0.5
0
in surmounting this hurdle in fiscal 2014 thus has huge significance for
Photo: Power Products R&D Center, Honda R&D Co., Ltd.
Global
NMEA 2000-compliant gauge
Example of Eco lamp illumination
1. PGM-FI is a registered trademark of Honda Motor Co., Ltd.
2. Cruising speed range when the throttle is kept open at around 50 to 80%.
G42
Power Products
HSL2511: the world's first snow blower with FI technology
Management
Japan
● World's first auger assist function
In November 2013, we released the HSL2511, the first snow blower
in the world1 to incorporate fuel injection (FI) technology.
This two-stage snow blower employs the Honda Smart Auger
System, which has three auger settings (auger assist, auger lift, and
auger reset) that make heavy snow-throwing work simple and easy.
The world-first 2 auger assist function 3, that can be turned on and
off with the flip of a switch, makes simple work of snow-clearing
Honda has built a globally integrated environmental management system for advancing
environmental conservation on a local level across all regions globally.
jobs that require more advanced techniques, such as clearing
high banks of snow in a step-wise fashion. The model's new four-
stroke V-twin engine, which includes a Honda-original electronic
governor for regulating engine speed and electronic fuel injection
(first in the world2 for a gasoline engine-powered snow blower),
delivers high fuel economy and exceptional ease of starting and
operation.
HSL2511 two-stage snow blower (front)
● Simple operation, powerful results
The adoption of a Honda-exclusive STR Governor and powerful
new V-twin engine provide class-leading 2 snow clearing
performance of 140 tons per hour. Two operating modes provide
different engine output characteristics depending on the situation:
Standard mode uses powerful torque to achieve quick and easy
G45 Global Environmental Management
G45 Environmental management organization
G46 Environmental management at Honda business sites
G47 Disclosure of total GHG emissions
G49 Economic benefits of environmental conservation activities
snow removal, while Distance mode uses high speed, high output
to throw snow higher and farther—in fact, as far as 26 meters,
the farthest in this class.2 The HSL2511 also includes a teaching
H S L2511 t w o - s t a g e s n o w
blower (back)
HSL2511 control panel
function, which features a speed guide monitor to help the
operator adjust the driving speed and obtain the highest work
efficiency in each mode.
At Honda, we develop snow blowers based on the philosophy that
Engine torque comparison between Distance and
Standard modes
shrinking our impact on the global environment.
● Pursuing reliability, comfort, and ease of use
The inclusion of FI eliminates the need for choke operation,
providing smooth starts even in frigid temperatures and high
fuel economy. This also made the carburetor obsolete, along
Engine torque (N·m)
but also reduces energy use through shorter work times, thus
16
14
maintenance.
Distance mode
12
10
Standard mode
8
6
Decreased engine speed from heavy load
4
2
0
with the associated need for altitude correction and after-use
● Environmental performance
1500
2500
3000
3500
engine speed
（rpm）
4000
4500
Can throw snow faster and farther
High
fewer emissions.
2000
G51 Regional Environmental Topics
G51 North America
G52 Europe
G52 Asia & Oceania
G53 China
G53 Japan
*The engine is designed to provide much higher torque when
the engine slows down, making operation easy.
A new GX690H V-twin engine (displacement 688 cm3) not only
delivers better practical fuel efficiency4 but also less noise5 and
G50 Global Environmental Impact
18
easier, more efficient operation not only reduces stress for users
Electronic
governor
Engine
Conventional
governor
Low
Low
G43
1. For petrol engine engine snow blower (Honda internal data, as of July 31, 2013)
2. Honda internal data, as of July 31, 2013　3. J-type only
4. Approximately 15% better compared to the previous model in the same class, despite 20 cm3 larger engine displacement
5. When operated in Standard mode
engine speed
3850rpm
High
G45
Global
Honda has created an institutional framework to put into practice the environmental principles articulated in the Honda Environment
Statement, and has expanded it globally. In addition to creating environmental management systems at the global and regional levels,
we are also actively working to establish these systems and to obtain ISO 14001 certification at all business sites.
● Regulatory compliance
and regulations, company policies, and internal standards. We
introduces environmental management systems at all business
Officers, and work systematically to enhance compliance and
In accordance with the Honda Environment Statement, Honda
sites and in each division, promotes continuous efforts to
improve environmental performance, and strives to comply with
voluntary environmental standards that are more stringent than
national and local regulations.We revised the Honda Conduct
Environmental management organization
● Organizational structure
In December 1991, Honda created what is now the Japan
Environmental Committee and assigned it a central role
in governing the environmental affairs of the company.
Since then, this structure has been expanded into a
global environmental management system with regional
environmental committees in North America, South America,
Europe, Asia & Oceania, and China.
In March 1995, the World Environment and Safety Committee
was established to manage environmental as well as safety
initiatives, through which Honda aims to create a motorized
1
society that is safe for all people. The committee discusses,
determines, and reviews annual plans for implementing
environmental conservation activities at the global level
based on mid-term business plans, and has created an
environmental management system that integrates activities
on the global level with those on the factory floor.
In April 2014, Honda established the Japan Headquarters and
separated global functions from operations in Japan. Prior
to this, Honda's organizational structure was established
globally from its foundation in Japan, but regional roles and
responsibilities have been clarified, and we have now taken on a
truly globalized operational structure, with six organically linked
regional organizations.
The company president and CEO currently chairs the committee,
Guideline in April 2013 (formulated 2010) and are implementing
it throughout the Honda Group in Japan and worldwide. The
● The PDCA cycle of eco-conservation activities
The World Environment and Safety Committee develops develops
three-year mid-term policies and plans for global environmental initiatives
based on mid-term policies and management plans determined by the
Management Council. Individual divisions prepare detailed plans for
each region and business area, and then finalize the overall plans after
discussion and approval by the regional environmental committees.
The regional environmental committees discuss and evaluate annual
achievements under the plans and, based on the results, create new targets
and plans with the objective of achieving mid-term policies and plans. The
progress of environmental initiatives by Honda Group companies, as well as
themes affecting multiple domains around the world, are reported to the
World Environment and Safety Committee and then factored into the next
year's annual plans and the next mid-term business plans and policies. Honda
follows the Plan-Do-Check-Act cycle to promote continuous improvement
in environmental performance in each region: Japan, North America, South
America, Europe, Asia & Oceania, and China.
One hallmark of this system is that planning and implementation are not
simply delegated to specialized staff, rather all associates are expected to be
involved. The basic thinking is that all associates should be actively tackling
environmental issues as a part of their daily work.
a reflection of Honda's recognition that environmental issues
W o r l d E nv ir o n m
e nt a nd
S af et y Com mi t tee
such as climate change issue, energy issue, and resource issue,
are critical to Honda's business operations.
Mid-term
environmental
policies/plans
A
R eg i o n a l e n vi r o n me nt a l
c om mi tte e s
Detailed plans/
actions
C
each part of the organization.
Honda Conduct Guideline
http://world.honda.com/conductguideline/
● Emergency protocols
purposes of environmental conservation, to strive to reduce
environmental pollution, each factory and division has clearly-
regulations, company rules, and social norms and, for the
environmental impacts in their work by conserving and recycling
resources and energy in accordance with environmental laws
In anticipation of accidents and emergencies that could cause
defined procedures for preventing pollution.
Environmental management at Honda business sites
Along with development of environmental management systems
plan to promote acquisition and expand our integrated system
systems at each business site in order to continuously improve
Yorii Automobile Plant, newly completed in March 2013. We also
at the global and regional levels, we have been introducing such
their environmental performance and to control environmental
pollutants.
to include environmental management of the Saitama Factory's
combined in fiscal 2012 the certification registration for nine office
buildings in Japan, including the Honda head office buildings in
Aoyama and Wako.
● ISO 14001-certification status worldwide
We have been working actively to acquire ISO 14001, an
international certification for environmental management,
particularly at our production facilities. Presently, more than 90% of
all Honda vehicle assembly and product assembly plants worldwide
are certified.
P
risk management under the supervision of directors in charge of
document calls on Honda associates to comply with laws and
After acquiring certification at each of our five major production
The PDCA cycle
of eco-conservation activities
have appointed corporate directors to serve as Compliance
facilities in Japan, we combined their certification for integrated
operation of their management systems. Going forward, we
● Implementation of third-party verification　In order to ensure that society and stakeholders recognize a high
level of transparency and reliability in the environmental impact
data released by Honda, we have been obtaining third-party
verification of our data from Bureau Veritas Japan Co., Ltd. (see
page G04). Since fiscal 2012, we also have been conducting a series
of on-site sampling surveys at business sites in Japan and overseas,
with consideration given to necessity and balance from a public
perspective.
Divisions
D
■ Business sites covered by third-party verification
Honda of the UK Manufacturing,
Limited
Honda's organizational structure for environmental management
Honda Aoyama Building
Honda Wako Building
Saitama Factory's Sayama Automobile Plant
Suzuka Factory
Power Train Unit Manufacturing Division,
Power Train Parts Factory
Produciton Planning Division
Honda R&D Co., Ltd., Automobile R&D Center (Wako)
Honda R&D Co., Ltd., Automobile R&D Center (Tochigi)
Honda R&D Co., Ltd., Motorcycle R&D Center
Region
World Environment
and SafetyCommittee
Secretariat
事務局
Environment
and Safety
Planning Office
Regional Operations
(Japan)
Regional Operations
(North America)
Regional Operations
(South America)
Regional Operations
(Europe)
Regional Operations
(Asia & Oceania)
Regional Operations (China)
Japan
Environmental Committee
North America
South America
European
Asia & Oceania
China
Honda Automobile (Thailand) Co., Ltd. (HATC)
Business
Motorcycle Operations
Honda Auto Parts Manufacturing
Co., Ltd. (CHAM)
Automobile Operations
Honda Manufacturing
of Alabama, LLC
Power Product Operations
Honda Automóveis
do Brasil Ltda. (HAB)
Function
Production Supervisory Unit
Business Management
Operations
Business Support Operations
Honda R&D Co., Ltd.
Honda
Engineering Co., Ltd.
Honda Access
Corporaiton
1. For information on safety initiatives, see the Honda CSR Report and Honda Driving Safety Promotion Activities.
G45
Honda of
America Mfg. Inc.
IT Operations
Purchasing Operations
Customer Service Operations
Third-party data verification by Bureau Veritas Japan Co., Ltd.
G46
2010
2012
2011
000
000
2012
2008
000
000
000
2009
2008
2010
2009
2011
2010
2012
2011
排水量
排水量
Disclosure of total GHG emissions
2012
000
000
Global
000
000
000
000
000
000
0
00
000
000
000
000
0
00
000
000
000
000
000
000
000
（単位：t）
● Honda GHG emissions in FY2014
Honda continues to calculate and report its emissions, and is making
● Promoting lifecycle assessment (LCA)
believes in the importance of calculating and disclosing greenhouse
our entire value chain. We are doing this in scope 3 (other indirect
environmental
across
2009 impacts of our business activities and 38,000
As a responsible company operating in the mobility industry, Honda
improvements to get a more accurate assesment of emissions from
gas (GHG) emissions in order to drive progress in initiatives to reduce
emissions), for example, by widening the boundaries of data collection3
global emissions.
for categories that account for the largest proportion of estimated
became the world's first mobility company to disclose estimates
The calculations for FY 2014 show that GHG emissions from Honda
emissions, and improving the accuracy of calculation methods.
As the first milestone in this endeavor, in August 2012 Honda
business activities were 5.21 million t-CO2e, and total emissions from
of all GHG emissions from its entire value chain in conformity with
the Greenhouse Gas Protocol (GHG Protocol),1 currently the world's
the value chain, including other indirect emissions, were 281.16
million t-CO2e. We hope to leverage these improvements in data
most widely used GHG emissions accounting standard. We released
measurement and management to devise more effective emissions
estimates of FY 2012 emissions not only from our own business
reduction strategies.
activities (scope 1 and 2), but also from all upstream and downstream
activities (scope 3), extending from the procurement of raw materials
2009
We
have
been
developing our own methods to reduce
the
00,000
社外埋立量
（年度）2008
（単位：t）
38,000
2010
32,100
26,200
2011
社外埋立量
product
life 2010
cycles, from production through disposal.
32,100
In March
2012
2002,
2011we
built the Honda
00,000
Life-Cycle26,200
Assessment
business
activities,
and since then have been making
focused
0,000,000
（年度）
2008
0
10,000
20,000
30,000
40,000
2009 reduction targets set for each 0,000,000
efforts to meet
domain—
（年度）2008
0,000,000
2009
0,000,000
1,210,000
1,280,000
1,280,000
2010
production,
purchasing, sales and service, administration,
発生量
2011
transportation,
and so forth.
発生量
We are
2010
also2012
calculating
2011
0,000,000
across
and assessing CO2 emissions
1,210,000
product life cycles—from
raw material
procurement
to 1,500,000
product
0
300,000
600,000
900,000
1,200,000
2012
0,000,000
0
300,000
1,200,000
1,500,000
for
each600,000
model. 900,000
This information
is
also
reduce CO2 emissions
（単位：t）
NOx considering applications 000
important when
for the many next-
ending with the treatment of end-of-life products.2
1. Published by the World Business Council for Sustainable Development and the World Resources Institute
2. Read more about Honda's GHG emissions disclosure efforts in Case 19 of "Environmental Documentary—Honda Face." (http://world.honda.com/ environment/face/)
3. The scope of data collection was broadened in fiscal 2013, capturing additional greenhouse gas emission amounting to 7% of total emissions. We will consider ways to
further broaden this scope in fiscal 2014 and beyond.
generation
SOx
technologies
NOx
● Honda's total greenhouse gas emissions
FY2012
225,060,000 t-CO2e
FY2013
FY2014
275,910,000 t-CO2e
281,160,000 t-CO2e
we
000developing, so
are
000
we are using to
（単位：t）
0
200
400 development
600
800
develop low-carbon
solutions
at
the
stage.
000
SOx
0
200
400
600
800
LCA results for
major automobile models released in FY2014( Japan)
■ Raw materials　■ Production　■ Use　■ Sales/service　■ Disposal　■ Transportation
（％）
Break
down
Direct emissions from business activities Indirect emissions from energy use　1,240,000 t-CO2e
(scope 1)
(scope 2)
1,410,000 t-CO2e
2,960,000 t-CO2e
1,410,000 t-CO2e
3,540,000 t-CO2e
4,200,000 t-CO2e
Emissions from Honda business activities　(scope 1 and 2)
3,800,000 t-CO2e
4,950,000 t-CO2e
5,210,000 t-CO2e
Baseline
100
94
100
（％）
80
60
100
(scope 3, category 11)
Emissions from customer use of sold products　195,880,000 t-CO2e
225,950,000 t-CO2e
228,140,000 t-CO2e
Other emissions　(scope 3, other categories)
24,980,000 t-CO2e
45,010,000 t-CO2e
47,810,000 t-CO2e
Other indirect emissions　(total of scope 3)
220,860,000 t-CO2e
270,960,000 t-CO2e
275,950,000 t-CO2e
■ Total GHG emissions, FY2012 to 2014
■ Breakdown of total FY2014 GHG emissions
275,910,000 t-CO2e 281,160,000 t-CO2e
Scope 1　0.5％
Scope 3,
other
225,060,000 t-CO2e
categories
200,000,000
t-CO2e
Scope 3,
other categories
17.0％
Scope 2　1.4％
Scope 3,
category 11
Scope 2
Scope 1
FY2012
FY2013
74
Baseline
100
0
Fit
（2013）
Accord
Hybrid
Fit
Hybrid
sold to our customers), accounted for more than 80% of GHG
emissions from Honda's entire value chain. This means the
greatest challenge to reducing emissions from our value chain
is finding ways to reduce emissions related to customer use of
Honda products. To this end, we've established the target of
reducing global average product CO2 emissions 30% from 2000
levels by 2020, and are working to improve the fuel efficiency of
our products.
For the foreseeable future, however, our production volume
is likely to outpace expected improvements in fuel efficiency,
so even if we achieve this target, we still predict an increase in
scope 3, category 11 emissions. Nevertheless, it is essential for
us to find ways to reverse this rising trend. We are certain that
our ultimate aim is to reduce total emissions from our products,
even as production expands.
● Reducing total GHG emissions
Honda's ultimate aim is to achieve zero GHG emissions from
its products and business activities. To achieve this, we have
adopted the Triple Zero concept, a vision of the future that sees
us shrinking three types of environmental impact down to zero.
On the path to this future, we will aim to cut Honda's total GHG
Environmental Performance Standards (HEPS),
and by applying
2000 年
Fit
（2013）
Accord
Hybrid
Fit
Hybrid
100％
them to Honda products we aim to reduce
GHG emissions
LCA results for
major
motorcycle models released in FY2014 (Japan)
（％）
1,000
Scope 3, category 11 emissions (emissions from use of products
To realize this target, we have adopted our own Honda
74
20
60
20
1,000
● Reducing GHG emissions from use of sold products
emissions in half by 2050.
94
40
80
0
40
〈total greenhouse
gas emissions〉
(LCA)
0
10,000
20,000
30,000
40,000
from
all
Data System,
a system
for
measuring
CO2 emissions
00,000
2012
disposal—and making use of this information in our efforts to
to the transportation and customer use of Honda products, and
GHG emissions from the entire Honda value chain　(scopes 1, 2, and 3)
00,000
（年度）2008
2000 年
through improvements in fuel efficiency, the
use of renewable
Baseline
100
■ Raw materials　■
Production　■ Use　■ Sales/service　■ Disposal　■ Transportation
100
（％）
80
60
100
91
Baseline
100
91
44
CB
400SF
（2005）
NC750X
PCX
Dunk
CB
400SF
（2005）
NC750X
PCX
Dunk
40
80
20
60
0
40
20
0
44
38
38
100％
energy, and other approaches.
CO2 排出量
CO2 排出量
使用料
Emissions from Honda operations: Conceptual projection
〈Total GHG emissions〉
From growth to decline
Scope 3,
category 11
81.1％
Continue reduction
efforts to reach zero
2011
2012
2013
2014
20XX
FY2014
●Scope 1: Direct GHG emissions from business activities, as defined by the GHG Protocol (examples: combustion of fuel oil at a manufacturing plant, emissions from work vehicles and company cars).
The scope 1 figures presented in this report include all GHGs emitted directly by Honda Motor Co. and its consolidated subsidiaries and affiliated companies worldwide.
●Scope 2: Indirect GHG emissions from a company's use of energy, as defined by the GHG Protocol (examples: electrical energy used by a manufacturing plant or office). The scope 2 figures presented
in this report include all GHGs emitted directly by Honda Motor Co. and its consolidated subsidiaries and affiliated companies worldwide.
●Scope 3: Other indirect GHG emissions not included in scope 1 and scope 2, as defined by the GHG Protocol. Scope 3 is systematically broken down into 15 categories (examples: category 11 includes
emissions arising from the use of sold products; category 12 includes emissions arising from the end-of-life treatment of sold products).
●The category 11 figures presented in this report represent the cumulative amount of greenhouse gases that will have been emitted by products sold by Honda in each fiscal year (automobiles,
motorcycles, power products) as a result of their use by customers from the time they received those products until they dispose of them in the future. The "scope 3, other categories" figures presented
in this report are the sum of emissions from categories 1, 2, 3, 4, 5, 6, 7, 9, 10, 12, and 15. As per the GHG Protocol, Honda excludes categories 8, 13, and 14 from its calculations, as these categories are
either not part of Honda business activities or emissions from these categories are accounted for in other categories.
G47
G48
Indirect
emissions
2,770
2011
3,000
2012
2,960
Indirect
emissions
2013
3,000 3,540
2014
2012
2013
2014
3,540
2014
2,960
2,770
2010
2013
2011
emissions
2010
0
500
1,000
150
2,000
2,500
3,000
3,500
3,540
3,800
Global
0
500
1,000
150
2,000
2,500
3,000
3,500
4,000
0
500
1,000
150
2,000
2,500
3,000
3,500
4,000
3,800
Global Environmental Impact
3,800
2,960
4,000
（年度）
（単位：千㎥）
2008
00,000
Honda is promoting its Green Factory initiative worldwide, with the goal of creating production facilities that are the pride of the
（年度）
initiatives on a2008
global basis.
00,000
33,800
emissions that took place across our value chain. The reason category 11 is so large is because it includes not only the CO2 that
2009
when a customer in Japan purchases a Honda vehicle, we expect that customer to drive the vehicle 10,000 km a year for 15 years.1
2011
■ Energy consumption
30,100
2012
00,000
Scope 3 includes future emissions because it is based on an accounting method that counts emissions not when they occur but
2010
2010
Honda products sold in fiscal 2014 emitted in fiscal 2014, but also the CO2 those products will emit in the future. In other words,
Scope 3, category 11 is where we calculate all the CO2 that will be emitted during that time.
when the business activities that will result in those emissions occur. The approximately 27 million automobiles, motorcycles, and
power products that Honda sold to customers around the world in fiscal 2014 will continue emitting CO2 as they are used and until
they are disposed of at some point in the future. Scope 3 says that these emissions are the result of Honda having sold its products
in fiscal 2014.
Product life cycle
Scope 3,
category 1
Raw material extraction
Raw material transport
Scope 3,
category 4
Scope 1
and 2
Production
Sales
Scope 3,
category 9
Product used by customer (Japan: 10,000 km/yr × 15 years)
Scope 3,
category 12
End-of-life
treatment
2013
2014
2015
2016
1. Annual distance traveled, product lifetime in years: Based on the WBCSD's SMP Model developed by the International Energy Agency
volume
In fiscal 2014, we calculated these economic benefits by tallying
with its environmental conservation activities in order to
revenue from the sale of valuable materials resulting from waste
maximize their effects.
and emissions processing, together with costs saved through
(yen)
FY2014
FY2013
Income from sale of valuable waste materials
3.8 bil
2.4 bil
Installed technologies
0.1 bil
0.2 bil
Cost reductions
from saved energy
Behavioral changes, etc.
Total
3.9 bil
0.1 bil
working to improve the accuracy of data collected from
2.7 bil
operations in Japan, while also verifying methods for collecting
data from overseas business sites that are suitable for global
disclosure.
20,300
19,700
22,300
21,700
23,200
23,700
20,300
20,900
10,000
21,100
22,300
20,000
25,000
15,000
Direct
emissions
Waste
landfilled
Indirect
emissions
Indirect
emissions
2010
1,310
2011
1,330
(FY)
2012
2010
2013
1,240
1,310
1,410
1,330
1,410
1,240
2011
(FY)
2014
2010
2012
2011
2013
2012
2014
2010
2013
2011
2014
2012
2010
2013
2011
2014
2012
2010
2013
2011
2014
2012
20,000
20,000
2013
0
0
500
1,000
150
2,000
2,500
500
1,000
150
2,000
2,500
2012
2013
2011
SOx
NOx
2012
2014
265
605
0
SOx
(FY)
NOx
2010
0
2011
0
233
10,000
20,000
572
30,000
254
10,000
200
2012
20,000
400
2013
2011
2012
2011
2013
2012
80
Wastewater
volume
60
Purchased 2013
electricity
2011
40
Natural gas2014
Waste Water use
2012
Wastewater
20
Liquefied petroleum gas
volume
2013 0
0
Diesel
シビック
2014
（2006年）
Landfilled Waste
Volume recycled
0
84
Japan
1,590
(1,000 MWh)
82
(1,000 GJ ）
(1,000 GJ)
5,000
(1,000
GJ)
○○○○
（t）
（t）
5,000
Municipal Water
(1,000㎥)
Groundwater
(1,000㎥)
75
10,000
○○○○○○
○○○○
813
15,000
23,200
22,400
7,010
20,900
○○○○○
○○○○○○
7
○○○○
0
10,000445,000
15,000
3,740
120
21,10040,000
20,000
95
22,400
9,000
20,000
406,000 40,000
3,140
4,280
2,350
■ 原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
40,000
12,000
(1,000 t)
38
32
(1,000 t)
26
38
31
32
33
26
31
0
10
20
30
0
10
20
301,150
40
33
40
1,280
1,210
1,150
1,370
1,280
1,210 1,410
0
300
600
900
1,200
0
300
600
900
1,200
1,370
1,500
1,410
1,500
605
265
233
2013
2014
SOx
SOx
NOx
NOx
233
254
2014
SOx
NOx
(t)
(t)
572605
572622
0
200
254 400
600
0
200
400
600
622
800
1,000
800
1,000
2009
23,20035,300
21,100
1,900
40,000
22,400
20,000
S. America
320
333
301
23
1,100
60,000
220
1,480
60
使用量 100
40
80
2012
100
2010
2011
84
75
69
7,700
2010
20
60
2012
China7,900
Asia & Oceania
0
排水量 Europe
2011
40
シビック
○○○○○○
○○○○
○○○○○ ○○○○○○
1,170
686
128
（2006年）
○○○○
○○○○
20
8,000
2012
7,700
2010
1,370
1,190
662
0
シビック
○○○○ ○○○○○○ 7,900
○○○○○ ○○○○○○
排水量
2011
1,380
67
6 0
3,000
6,000
12,000
（2006年）
○○○○ 9,000
○○○○
2000 年
8,000
717
65
20
2012
100％
■0原材料　■ 製造　■
走行　■ 販売・サービス　■
廃棄　■ 輸送
5,600
15,400
0
3,000
6,000
9,000
12,000
（％）
195,000
118,000
40,000
基準機種
120
100
5,830走行　■ 販売・サービス　■
4,450
600
■ 原材料　■
製造　■
廃棄　■ 輸送
100
（％） 10
76
3,420
0
80
基準機種
120
(1,000㎥)
40
0
50
10 (1,000 t)
0
0 100
60
100
36
36
76
38
40
2010
28
100
* LNG is not included.
80
100
32
20
2011
60
76
80
Waste
(1,000
t)
(FY)
36
36 to a merger, liquidation, or
* The data of companies
added to Honda's consolidation during
the reporting year and companies that have
been excluded from the consolidation
due
26
0
2012
40
28
CB
○○○○ ○○○○○ ○○○○○ ○○○○○○
landfilled
38
60
2010
other change,
are
not included.
31
2013
400SF
○○○○
20
36
36
（2005年）
32
* Totals40
with more
than three digits have been rounded to three28
significant
digits.
2011
33
2014
0
Waste
26
20
CB
○○○○ ○○○○○ ○○○○○ ○○○○○○
2012
landfilled
400SF
○○○○
31
2013 0
0
（2005年）
10
20
30
40
CB
○○○○ ○○○○○
○○○○○
○○○○○○
（2
2
2
2
（％）
117
基準機種
120
2010
（年度）
使用量
■ 100
原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
100
84
（％） 2011
2009
75
117
80
69
基準機種
120
34,300
34,400
35,300
30,100
N.69
America
20,900
使用量
■ 原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
基準機種
120
34,300
2013
■ Environmental
data117
for manufacturing, by region
(FY2014)
100
100
15,000
9,000
NOx
（年度）
1,000
34,400
■2013
原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
6,000
SOx
SOx
NOx
NOx
33,800
800
3,000
2012
2013
(1,000 m3)
40,000
62230,000
600
(t)
(1,000 m3)
(FY)all consolidated subsidiaries and affiliated companies of the Honda Group
Companies
covered:2012
Nearly
Water use
30,100
33,800
•Calculations are based
on fuel consumption.
2010
Water
use
（％）
2013
40,000
00,000
20,000
使用量
排水量
21,100
15,000
7,900
Companies covered: Nearly all consolidated subsidiaries and affiliated companies of the Honda Group
• Landfilled amounts for waste outside Japan also include other waste treatment methods
• Figures for Japan SOx
indicate amounts actually brought
to landfills.
265
00,00034,400
30,100
10,000
2014
2012
00,000
34,400
33,800
30,100
5,000
2
排水量
21,100
23,200
22,400
20,900
7,700
（
35,300
23,200
20,900
2012
2010
2013
2011
2014
Rainwater
（％）
(FY)
基準機種
120
G49
3,800
33,800
■ Atmospheric
2008
2010 pollutants
34,300
2011
1,410
2009
2009
2011
SOx
2010
2012
NOx
2013
Total
waste
generated
Total
waste
generated
Companies covered: Nearly all consolidated subsidiaries and affiliated companies of the Honda Group
• Greenhouse gas emissions were calculated while referring mainly to the WRI and WBCSD's
（年度）
2004 "The Greenhouse
Gas Protocol
(Revised
Edition)." 600
0
300
900
1,200
1,500
00,000
• Calculations are based
mainly on emissions from stationary sources
2008
（年度）
35,300
30,100
(FY)
3,500 1,370
4,000
3,000
34,300
34,400
2012
2010
2013
2011
2014
2012
Waste
landfilled
3,540
3,500
4,000
1,280
30,100
33,800
2011
Waste
landfilled
3,800
1,210
0
33,800
34,400
(1,000
m3)
2010
2,960
1,150
3,000
40,000m3)
(1,000
(FY)
3,540
40
3,000
30,000
2011
2014
30
20,000
■ Waste 2010
generated, landfilled
38
20
10,000
0
26
2,77031
10
0
0
5,000
・Disclosure of wastewater volume
begun
in fiscal 2011.10,000
32
3,000
33
2,960
2,770
40,000
00,000
2010
40,000
25,000
(1,000 t-CO2 equivalent)
(1,000 t)
1,410
30,000
8,000
Companies covered:
Nearly all consolidated subsidiaries and affiliated
companies of the Honda Group
2012
(1,000 t-CO2 equivalent)
1,410
20,000
2013
2010
2013
2011
2011
Wastewater 2012
2012
volume
2013
2011
2012
Wastewater 2014
2010
volume
2013
0
排水量
2011
2014
21,700
35,300
5,000
10,000
使用量
19,700 34,300
23,900
China
0
2012
2010
2013
2011
（年度）
Water use
2013
2012
2009
30,100
22,900
0
34,400
00,000
30,100 Europe　Asia/Oceania　(FY)
Water use
(TJ)
19,400
(1,000 m3)
20,700
22,900
33,800
20,900
23,900
19,400 34,400
(FY)
Energy
* Effect on revenue and expenses in Japan
0.05 bil
20,900
■ Greenhouse gas emissions
as indicators of our corporate value, but also use them as
environmental innovation. Going forward, we will continue
30,000
• Calculations are based mainly0
by stationary
5,000
10,000
15,000
0on energy consumed
5,000
10,000 sources.
15,000
• A terajoule (TJ) is a unit of energy, "tera" meaning 1012
We not only disclose these data to external stakeholders
a reference for making administrative decisions regarding
(FY)
20,700
40,000
• Purchased electricity has been converted to joules using the international standard 3.6 GJ/MWh.
energy conservation measures.
Economic benefits
20,000
2012
2010
2013
2014
Honda strives to measure cost savings and revenue associated
10,000
2013
2010
2014
2011
2013
2013
34,400
33,800
30,100
■ Water use, wastewater volume
22,400
2014
2014
23,700
Companies covered: Nearly
all consolidated subsidiaries and affiliated companies of the Honda Group
Total
waste
generated
Economic benefits of environmental conservation activities
0
2011
Indirect energy 2014
Wastewater 2012
consumption
Direct
emissions
Scope 3, category 11
2011
2012
(TJ)
(FY)
2012
2010
(FY)
2013
2010
2011
Direct energy 2014
2012
consumption 2011
Water use
2012
2013
Indirect energy
consumption
Greenhouse gas emissions occur in every stage of a product's life cycle,
from the extraction of raw materials to the end-of-life treatment
(recycling, disposal) of the product.
Scope 3, category 11 (product use) emissions in fiscal 2014 are all
GHG emissions that will result from the use of Honda products sold in
fiscal 2014 until their end-of-life treatment sometime in the future.
34,400
(FY)
Direct energy
consumption
2010
2009
2011
2010
2012
Japan　North America　2011
South America　（単位：千㎥）
CO2 排出量
Scope 3, category 11 emissions, CO2 emissions from the use of products sold to our customers, accounted for more than 80% of
FY2014
April 1, 2013‒March 31, 2014
33,800
2009
（年度）
communities in which they operate. In our non-production activities as well, we are promoting
energy conservation and waste 00,000
reduction
2008
● The thinking behind scope 3, category 11 (emissions from product use)
G50
2
2
Global
South America Environmental Impact
South America
Direct energy
consumption
Energy
consumption
1
Indirect energy
consumption
2
Greenhouse
gas emissions
Direct
emissions
Indirect
emissions
Water use
3
Water use,
wastewater volume
Wastewater
volume
Waste
landfilled
4
Waste generated,
landfilled
Total waste
generated
Europe
Global
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
521
502
513
715
745
977
1,193
1,219
1,180
1,173
33
31
33
43
43
20,700
20,900
19,400
22,900
23,900
19,700
21,700
20,300
22,300
23,700
1,310
1,330
1,240
1,410
1,410
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2010
2011
2012
2013
2009
2010
2011
2012
2013
21
30
14
107
109
1,632
1,774
2,078
1,961
1,721
1,250
1,459
1,014
973
3
1
2
2
1
2,770
3,000
2,960
3,540
3,800
33,800
34,400
30,100
34,300
35,300
23,200
20,900
21,100
22,400
38
32
26
31
33
2009
2010
2011
2012
2013
62
77
72
81
79
1,150
1,280
1,210
1,370
1,410
Unit
Honda joins HyFive project to develop hydrogen cars
In April 2014, Honda and other leading motor manufacturers, hydrogen fuel suppliers and energy consultancies from
around the globe signed a €38.4 million agreement coordinated by the Mayor of London’s
TJ
Office, to develop and demonstrate technology and infrastructure that will help fuel cell electric vehicles (FCEVs) to
become a viable and environmentally responsible option for European motorists in the future.
The pioneering deal, known as the HyFive project (Hydrogen For Innovative Vehicles), is the largest of its kind in
Europe. Honda is one of five manufacturers who have agreed to deploy a total of 110 hydrogen fuel cell vehicles at
several European locations and develop new clusters of hydrogen refueling stations.
1,000 tCO2
equivalent
The potential for FCEVs to become widely available is now seen as increasingly likely as the cost of the technology is
reduced and refueling infrastructure is improved. Honda's next generation FCEV will be launched in Europe in early
Staff from the companies joining the HyFive project
2016.
Honda signs agreement for recycling of batteries from hybrid vehicles in Europe
1,000m3
In September 2013, Honda Motor Europe Ltd., a Honda subsidiary that manages the import and sales, production and
logistics of Honda products in Europe, formalized the long-term partnership with SNAM (Société Nouvelle d'Affinage des
Métaux), based in France, which will be responsible for the European-wide collection and recycling of Honda's hybrid
vehicle batteries (high voltage Nickel Metal Hydride (NiMH)and Lithium Ion (Li-Ion) industrial batteries).
The two companies have worked together to establish a European system to ensure the traceability of end-of-life batteries
1,000t
from the moment they are collected from Honda dealers and end-of-life vehicle centers through to the recycling of the
batteries. Every battery collected at the end of its life will be processed at SNAM's facilities. Each collection point within the
Honda network will work closely with SNAM to manage the treatment of NiMH and Li-Ion batteries in accordance with
European environmental standards EU Battery Directive 2006/66/EC.
Partnership with SNAM in recycling of Honda's
hybrid vehicle batteries
Asia & Oceania
North America
HMSI installs rain water harvesting system
"Green Dealer" program continues to contribute to GHG reduction
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) installed a highly efficient rainwater
dealers in the U.S. quantifiably to reduce their environmental impact.
As one of Honda’s Green Factory initiatives, the new system collects rainwater from
reduced their impact on the environment. The awards are based on a rigorous points system that incorporates relevant environmental
water after quality control. Excessive ground water consumption caused by rapid
In fiscal 2014, dealer enrollments increased nearly 600%, from 40 dealers to 238, while the number of award recipients increased
harvesting system is expected to reduce groundwater use by 20,000 tons per year.
American Honda's "green dealer" program helps encourage independently owned and operated Honda and Acura automobile
harvesting and groundwater recharging system at its new plant, launched in May 2013.
The program gives Honda Environmental Leadership and Acura Environmental Leadership Awards to dealers who have significantly
rooftop of the building and stores it in an underground tank to be utilized as industrial
improvement measures, as well as a demonstrated reduction in energy consumption.
industrial growth is one of the serious environmental issues in India. The rainwater
from 19 to 29. In addition, Rossi Honda of Vineland, New Jersey, became the first dealer to achieve Electric Grid Neutral status. Rossi
combined a 223 kW solar PV system with the addition of LED lamps on its parking lot light poles and the system now generates more
than 100% of the dealership's annual electricity from solar power.
Rain-water harvesting system reduces groundwater use by 20,000 tons per year
Rossi Honda's solar PV system
Honda Malaysia switches to railway to transport parts between Thailand and Malaysia
In December 2013, Honda Malaysia Sdn. Bhd. switched to using a rail-based transport system for
delivery of parts between Thailand (using Thailand National Railways (SRT)) and Malaysia (using Keretapi
Wind turbines begin providing renewable energy at Honda transmission plant in Ohio
Tanah Melayu (KTM)).
In January 2014, Honda Transmission Manufacturing of America Inc., a Honda subsidiary that
Anticipating that its production volume will double by 2016, the company made research and trials to
produces automobile transmissions, began operations of two 1.7 MW wind turbines on its
reform its transportation system and found that changing the mode of transportation from trucks and
property in Ohio. The wind turbines are operational year-round and, on average, provide
ships to rail has numerous benefits. The use of rail is expected to reduce CO2 emissions by up to 60%
approximately 10 percent of the plant’s electrical needs.
and logistic costs by 50% within two years, as well as shorten delivery time to 2.5 days, compared to 3
Based on average electrical consumption in Ohio, these wind turbines could supply electricity
days for goods transported by trucks and 7 days for goods transported by ship.
to approximately 1,052 homes.1
The installation and operation of the turbines makes Honda the first automaker in North
Modal shift to railway reduce CO2 emissions and
delivery time
America to get a substantial amount of energy for one of its plants from wind turbines located
on its own property.
1. per Public Utility Commission of Ohio data – average home in Ohio consumes 9600 kWh/year
G51
Two 1.7 MW wind turbines provide about 10% of
the plant’s electrical needs
G52
Global
GRI Guideline Index
The table below indicates the pages in the Honda Environment Annual Report that correspond to the General Standard Disclosures and the Specific Standard Disclosures
(Category: Environmental) in the Sustainability Reporting Guidelines issued by the Global Reporting Initiative (GRI).
China
FUNTEC unveiled at tech strategy press conference
Analysis
In June 2013, Honda Motor (China) Investment Co., Ltd., Guangqi Honda Automobile Co., Ltd., and
Dongfeng Honda Automobile Co., Ltd., jointly held a press conference in Beijing to announce their
Organizational
Profile
future technology strategy for the region. One key announcement was the introduction of FUNTEC,
new technologies delivering advanced environmental, safety, and comfort performance.
Going forward, we will use the distinctive FUNTEC label to distinguish these technologies and
succinctly convey to Chinese customers our intentions in developing them: to provide fun,
satisfaction, and convenience to all who use Honda products.
Page
Profile
Strategy and
Associated companies unveil FUNTEC in Beijing
press conference
Guangqi Honda begins construction of new eco-conscious production facilities
Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture in China, began
construction in May 2013 on a third automobile assembly line and new engine plant at its Zengcheng
Plant.
The new assembly line will be powered by a 10-MW solar array, the largest among automakers in China1,
and will employ new technologies for painting and stamping processes, including a short-process, high-
1
2
Identified
line, scheduled for operational launch in 2015, also draws on new environmental technologies from the
Material Aspects
Provide a description of key impacts, risks, and opportunities.
G20-21
Report the name of the organization.
G03
4
Report the primary brands, products, and services.
G03
5
Report the location of the organization's headquarters.
G03
6
Report the number of countries where the organization operates, and names of countries where either the organization has significant operations or
that are specifically relevant to the sustainability topics covered in the report.
7
Report the nature of ownership and legal form.
8
Report the markets served.
9
Report the scale of the organization.
10
a. Report the total number of employees by employment contract and gender.
b. Report the total number of permanent employees by employment type and gender.
c. Report the total workforce by employees and supervised workers and by gender.
d. Report the total workforce by region and gender.
e. Report whether a substantial portion of the organization's work is performed by workers who are legally recognized as self-employed, or by
individuals other than employees or supervised workers, including employees and supervised employees of contractors.
f. Report any significant variations in employment numbers (such as seasonal variations in employment in the tourism or agricultural industries).
11
Report the percentage of total employees covered by collective bargaining agreements.
12
Describe the organization's supply chain.
13
Report any significant changes during the reporting period regarding the organization's size, structure, ownership or its supply chain.
14
Report whether and how the precautionary approach or principle is addressed by the organization.
15
List externally developed economic, environmental and social charters, principles, or other initiatives to which the organization subscribes or
which it endorces.
17
List memberships of associations (such as industry association) and national or international advocacy organizations in which the organization
holds a position on the governance body.
a. List all entities included in the organization's consolidated financial statements or equivalent documents.
b. Report whether any entity included in the organization's consolidated financial statements or equivalent documents is not covered by the report.
G02
G03
G02
G02-03
□
□
G47
G45
G19,G21,G45
G05,G28,G30,G32-33
G05
□
18
a. Explain the process for defining the report content and the Aspect Boundaries.
b. Explain how the organization has implemented the Reporting Principles for Defining Report Content.
G20-21
19
List all the material Aspects identified in the process for defining report content.
G54-55
20
For each material Aspect, report the Aspect Boundary within the organization.
21
For each material Aspect, report the Aspect Boundary outside the organization.
22
Report the effect of any restatements of information provided in previous reports, and the reasons for such restatements.
23
Report significant changes from previous reporting periods in the Scope and Aspect Boundaries.
24
Provide a list of stakeholder groups engaged by the organization.
25
Report the basis for identification and selection of stakeholders with whom to engage.
G20-21
26
Report the organization's approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group.
G20-21
27
Report key topics and concerns that have been raised through stakeholder engagement, and how the organization has responded to those key
topics and concerns, including through its reporting.
G20-21
28
Reporting period for information provided.
G01
29
Date of most recent previous report (if any).
G01
30
Reporting cycle.
G01
31
Provide the contact point for questions regarding the report or its contents.
G56
32
a. Report the 'in accordance' option the organization has chosen.
b. Report the GRI Content Index for the chosen option.
c. Report the reference to the external Assurance Report if the report has been externally assured.
GRI Content Index for 'in accordance' - Core
GRI Content Index for 'in accordance' - Comprehensive
33
a. Report the organization's policy and current practice with regard to seeking external assurance for the report.
b. If not included in the assurance report accompanying the sustainability report, report the scope and basis of any external assurance provided.
c. Report the relationship between the organization and the assurance providers.
d. Report whether the highest governance body or senior executives are involved in seeking assurance for the organization's sustainability report.
G04
34
Report the governance structure of the organization, including committees of the highest governance body. Identify any committees responsible
for decision-making on economic, environmental and social impacts.
G45
35
Report the process for delegating authority for economic, environmental and social topics from the highest governance body to senior executives
and other employees.
G45
36
Report whether the organization has appointed an executive-level position or positions with responsibility for economic, environmental and social topics,
and whether post holders report directly to the highest governance body.
G45
37
Report processes for consultation between stakeholders and the highest governance body on economic, environmental and social topics. If consultation is
delegated, describe to whom and any feedback processes to the highest governance body.
G45
38
Report the composition of the highest governance body and its committees by:
・Executive or non-executive
・Independence
・Tenure on the governance body
・Number of each individual's other significant positions and commitments, and the nature of the commitments
・Gender
・Membership of under-represented social groups
・Competences relating to economic, environmental and social impacts
・Stakeholder representation
Activity in the "countermeasure technology introduction and dissemination" award category. Environment
39
Report whether the Chair of the highest governance body is also an executive officer.
40
Report the nomination and selection processes for the highest governance body and its committees, and the criteria used for nominating and
selecting highest governance body members.
□
of Saitama Factory for Automobile Production Department, Automobile Operations, at a ceremony on
41
Report processes for the highest governance body to ensure conflicts of interest are avoided and managed. Report whether conflicts of interest
are disclosed to stakeholders.
□
42
Report the highest governance body's and senior executives' roles in the development, approval, and updating of the organization's purpose,
value or mission statements, strategies, policies, and goals related to economic, environmental and social impacts.
G45
43
Report the measures taken to develop and enhance the highest governance body's collective knowledge of economic, environmental and social
topics.
G08-G14
and Boundaries
Yorii Automobile Plant in Japan. It will start with an initial annual production capacity of 120,000 units, with
the ability to scale up to 240,000 units in the future.
1. Honda internal research
Guangqi Honda's production capacity will grow
from 480,000 to 600,000 units in 2015
Stakeholder
engagement
Japan
Honda Green Conference honors three years of environmental progress
Report Profile
The triennial Honda Green Conference was held in fiscal 2014, gathering associates from
across Honda to share and promote the most successful environmental projects in each
operational domain. Eight teams selected from seven annual domain conferences presented
their achievements, which ranged from the design and construction of a major facility, to smart
behavioral changes that yielded significant improvements without costing a single yen. The
Best Presentation Award, chosen by the audience, went to Hamamatsu Factory for its adoption
of a new gear cutting method2.
2. Learn more in "Environmental Documentary—Honda Face." (http://world.honda.com/environment/face/2012/)
Awards were handed out after a summary
evaluation by President Ito
Yorii Automobile Plant wins ministerial award for global warming reduction
The Yorii Automobile Plant, a new facility at Saitama Factory that began operations in July 2013, is one
Governance
of the most energy-efficient plants in the world, using its cutting-edge production and environmental
technologies to achieve a 30% reduction in per-unit energy use compared to other Honda plants. The
project was applauded for its pioneering use of numerous technologies and products that help curb
greenhouse gas emissions, earning the 2013 Environment Minister's Award for Global Warming Prevention
Minister Nobuteru Ishihara presented the award certificate and trophy to Jun Nishimoto, General Manager
December 4, 2013.
G53
G06-14
3
16
performance painting system and high-efficiency laser welder. The innovative, high-efficiency production
Provide a statement from the most senior decisionmaker of the organization (such as CEO, chair, or equivalent senior position) about the relevance
of sustainability to the organization and its strategy for addressing sustainability.
General Manager Jun Nishimoto (holding the
award certificate) alongside Environment Minister
Nobuteru Ishihara
Page numbers that begin with G indicate pages in the Global report.
Page numbers that begin with J indicate pages in the Japan report.
□：Indicators related to non-environmental categories
For further information on EN-Web, see the Honda Worldwide website's environmental section. http://world.honda.com/environment/
G01
G01
G01,G50
G01
G18
G54-55
(Comprehensive)
□
G06-G14
G54
GRI Guideline Index
44
a. Report the processes for evaluation of the highest governance body's performance with respect to governance of economic, environmental and social topics. Report whether such evaluation is independent or not, and its frequency. Report whether such evaluation is
ａ self-assessment.
b. Report actions taken in response to evaluation of the highest governance body's performance with respect to governance of economic, environmental and social topics, including, as ａ minimum, changes in membership and organizational practice.
□
45
a. Report the highest governance body's role in the identification and management of economic, environmental and social impacts,
risks, and opportunities. lnclude the highest governance body's role in the implementation of due diligence processes
b. Report whether stakeholder consultation is used to support the highest governance body's identification and management of economic, environmental and social impacts, risks, and opportunities.
G20-21
46
Report the highest governance body's role in reviewing the effectiveness of the organization's risk management processes for economic, environmental
and social topics.
G21,G45
47
Report the frequency of the highest governance body's review of economic, environmental and social impacts, risks, and opportunities.
G21,G45
48
Report the highest committee or position that formally reviews and approves the organization's sustainability report and ensures that all
material Aspects are covered.
49
Report the process for communicating critical concerns to the highest governance body.
50
Report the nature and total number of critical concerns that were communicated to the highest governance body and the mechanism(s)
used to address and resolve them.
51
Report the remuneration policies for the highest governance body and senior executives for the below types of remuneration.
Ethics and
Integrity
55
Report the ratio of percentage increase in annual total compensation for the organization's highest-paid individual in each country of
significant operations to the median percentage increase in annual total compensation for all employees (excluding the highest-paid
individual) in the same country.
56
Describe the organization's values, principles, standards and norms of behavior such as codes of conduct and codes of ethics.
57
Report the internal and external mechanisms for seeking advice on ethical and lawful behavior, and matters related to organizational
integrity, such as helplines or advice lines.
58
Report the internal and external mechanisms for reporting concerns about unethical or unlawful behavior, and matters related to
organizational integrity, such as escalation through line management, whistleblowing mechanisms or hotlines.
Page
Disclosures on Management Approach (DMA)
Energy
Water
Biodiversity
G55
G18-19,G26
□
□
Disclosure level
Non-consolidated
Partly
Fully
Consolidated
Partly
Fully
G18-30,G45-49
EN-1
Materials used by weight or volume.
EN-2
Percentage of materials used that are recycled input materials.
EN-3
Energy consumption within the organization.
G50
EN-4
Energy consumption ouside of the organization.
G50
EN-5
Energy intensity.
EN-6
Reduction of energy consumption.
EN-7
Reduction in energy requirements of products and services.
EN-8
Total water withdrawal by source.
EN-9
(J36)
ー
ー
Not disclosed
Disclosed as CO2 equivalent
G50
G27,G31
G50
Water sources significantly affected by withdrawal of water.
EN-Web
EN-10
Percentage and total volume of water recycled and reused.
(J39)
EN-11
Operational sites owned, leased, managed in, or adjacent to, protected areas and areas of high biodiversity value
outside protected areas.
G16
EN-12
Description of significant impacts of activities, products, and services on biodiversity in protected areas and areas
of high biodiversity value outside protected areas.
EN-13
Habitats protected or restored.
EN-14
Total number of IUCN Red List species and national conservation list species with habitats in areas affected by
operations, by level of extinction risk.
G16
EN-15
Direct greenhouse gas (GHG) emissions. (Scope 1)
G50
EN-16
Energy indirect greenhouse gas (GHG) emissions. (Scope 2)
G50
EN-17
Other indirect greenhouse gas (GHG) emissions. (Scope 3)
G47
EN-18
Greenhouse gas (GHG) emissions intensity.
EN-19
Reduction of greenhouse gas (GHG) emissions.
EN-20
Emissions of ozone-depleting substances. (ODS)
EN-21
NOx, SOx, and other significant air emissions.
G50
EN-22
Total water discharge by quality and destination.
G50
EN-23
Total weight of waste by type and disposal method.
EN-24
Total number and volume of significant spills.
EN-25
Weight of transported, imported, exported, or treated waste deemed hazardous under the terms of the Basel
Convention Annex I, II, III, and VIII, and percentage of transported waste shipped internationally.
NG
CHASI
PUR
PRO
DU
CT
IO
N
G16
G16,(J60, J62)
G27,G29
G51-53
ー
Not disclosed
G50
(J21-22)
ー
EN-26
Identity, size, protected status, and biodiversity value of water bodies and related habitats significantly affected
by the reporting organization's discharges of water and runoff.
Products and
Services
EN-27
Extent of impact mitigation of environmental impacts of products and services.
EN-28
Percentage of products sold and their packaging materials that are reclaimed by category.
Compliance
EN-29
Monetary value of significant fines and total number of non-monetary sanctions for noncompliance with
environmental laws and regulations.
(J21-22,J24)
Transport
EN-30
Significant environmental impacts of transporting products and other goods and materials used for the organization's
operations, and transporting members of the workforce.
G29,G47-48
Overall
EN-31
Total environmental protection expenditures and investments by type.
Supplier Environmental
Assessment
EN-32
Percentage of new suppliers that were screened using environmental criteria.
(J32-33)
EN-33
Significant actual and potential negative environmental impacts in the supply chain and ations taken.
(J32-33)
Environmental Grievance
Mechanisms
EN-34
Number of grievances about environmental impacts filed, addressed, and resolved through formal grievance
mechanisms.
(J21-22)
Page numbers that begin with G indicate pages in the Global report.
Page numbers that begin with J indicate pages in the Japan report.
□：Indicators related to non-environmental categories
For further information on EN-Web, see the Honda Worldwide website’s environmental section. http://world.honda.com/environment/
South America is known for its great biodiversity, with a wealth of rivers, fauna and flora. After all, it has the largest forest
in the planet, with hundreds of unique species, besides having the largest river basin in the world. In order to preserve that
scenario, Honda is committed with environmental preservation in the venues where it operates, by promoting many actions
and activities at the company’s units spread all over the South American continent.
□
EN-Web
G19-25,G27-40
(J43,J51)
(J24)
No waste transported
TRAN
S
P
O
RT
AT
IO
N
Effluents and
Wastes
□
TION
ISTRA
MIN
AD
Emissions
□
Report the ratio of the annual total compensation for the organization's highest-paid individual iｎ each country of significant operations to the
median annual total compensation for all employees (excluding the highest-paid individual) in the same country.
Environmental Performance Indicators
Materials
□
Report how stakeholders' views are sought and taken into account regarding remuneration, including the results of votes on remuneration
policies and proposals, if applicable.
PRO
DEV DUC
ELO
PM T
EN
T
54
□
Report the process for determining remuneration. Report whether remuneration consultants are involved in determining remuneration
and whether they are independent of management. Report any other relationships which the remuneration consultants have with the
organization.
ATION
ORM
Y
INF HNOLOG
TEC
53
G45
G20-21,G45
PRO
REC DUC
YC T
LIN
G
52
Honda
South America
G45
AND
LES
SA RVICES
SE
Governance
57 58 59 61 64 65 82 86 87 88 90 91 97 Honda South America
Message from the President of Honda South America
Eight Business Activities of Honda South America
1. Product development
2. Purchases | Green Purchasing
3. Production | Green Factory
4. Transportation | Green Logistic
5. Sales and services | Green Dealer
6. Product Recycling
7. Administration | Green Office
8. Information Technology | Green IT
Acknowledgements
HSA
Hond a South America
Honda in South America
Honda South America Ltda. is the holding responsible for
the company’s operations in South America, with activities in
Brazil, Chile, Argentina, Colombia and Peru. With administrative
headquarters in Sao Paulo (SP), the company is composed of
companies that manufacture motorcycles, automobiles and
power products, and currently it has around 16 thousand
employees. Its activities also include ownership interests
in companies manufacturing components for its
products and financial service companies.
Colombia
Fanalca S.A.
• Motorcycle production.
• Importation and sales of
automobiles.
Message from the President
of Honda South America
Peru
Honda del Peru S.A.
• Production of tricycles.
motorcycles, automobiles,
power products and parts.
This is the third edition of the Honda South America
Environmental Report, with the goal to share the best
practices performed over the years with our stakeholders,
with a focus on environmental preservation, with emphasis
on the initiatives implemented in 2013.
Honda Selva del Peru S.A.
• Production of motorcycles
and tricycles.
Brazil
Honda South America Ltda.
• Headquarters.
Chile
Honda Motor de Chile
S.A.
motorcycles, automobiles
and power products.
Honda Automóveis do Brasil Ltda.
• Production and sales of automobiles and parts.
Moto Honda da Amazônia Ltda.
• Production and sales of motorcycles, power
products and quadricycles.
Honda Componentes da Amazônia Ltda.
• Production of components for motorcycles.
HTA Indústria e Comércio Ltda.
• Tool production.
Argentina
Honda Motor de Argentina S.A.
• Production of motorcycles and automobiles.
• Importation and sales of motorcycles,
automobiles and power products.
Honda Serviços Ltda.
Banco Honda S.A.
Administração Consórcio Nacional Honda Ltda.
Honda Leasing S.A. Arrendamento Mercantil
Corretora de Seguros Honda Ltda.
• Financial services.
Honda wishes to become a company desired by society and
to that end considers it a priority to drastically minimize their
environmental impact in all areas in which it operates. The
company believes that the reduction of CO2 emissions from
its products is one of our biggest challenges; thus it has set
bold targets to minimize these emissions by 30% by 2020, in
relation to the levels in 2000.
In Brazil, our largest market in South America, in 2013, when
the automobile sector in general had poor performance,
Honda increased its sales volume by 3% over the previous
year. In terms of technologies related to environmental
preservation, Civic 2014 was released in February, and the
CR-V 2013 in May, with Honda Flex One technology, which
represents Honda’s commitment to innovation in mobility.
The New Honda Accord, brought to Brazil in July and
imported from the United States, relies on Earth Dreams
technology, combining a high-efficiency engine with low fuel
consumption and emissions.
In the motorcycle market, where the company holds 80%
stake in the Brazilian market, 100% of our products meet
the Promot standard requirements for greenhouse gas
emissions for motorcycles, the most stringent regulation
in the world. In May 2013 we launched the scooter PCX
2014, featuring the “Idling Stop” system that allows the
engine to switch off after three seconds in idling stop and
resume running when the accelerator is actuated. This
unprecedented technology in Brazil, allows a large reduction
in fuel consumption and emission of pollutants.
In the Power Products segment, one of the pillars of
Honda’s business performance in Brazil, during Salão Duas
Rodas 2013 in São Paulo the company launched the new
EG1000 generator with 4-stroke engine that warrants low
fuel consumption, easy maintenance and lower emissions.
However, reducing our products’ emissions is not the only
measure we are taking to protect the environment. We also
seek to reduce impacts in all our business activities. To
that end, we are investing over R$ 100 million in renewable
energy generation through the construction of a Wind Farm
in southern Brazil. This facility will provide 100% of the
electricity consumed by the car plant in Sumaré – SP and
will promote a reduction of over 2,200 tons of CO2 annually.
In conclusion, as we wish to demonstrate in this Report,
Honda continues seeking to overcome environmental
challenges and is committed to constantly creating new
values to serve and satisfy customers.
Enjoy your reading!
Issao Mizoguchi
President
Honda South America Ltda.
Honda Energy do Brasil Ltda.
• Self-production of sustainable energy.
57
58
HSA
Eight Business Activiti e s o f H ond a S o u t h A me ri ca
PRO
DU
CT
IO
N
TRAN
SPO
RT
AT
IO
N
ATION
ORM
Y
INF HNOLOG
TEC
TION
ISTRA
MIN
AD
PRO
DEV DUC
ELO
PM T
EN
T
NG
CHASI
PUR
Eight Business Activities
of Honda South America
AND
LES
SA RVICES
SE
PRO
REC DUC
YC T
LIN
G
Honda aims to provide good products to its customers with speed, affordability and low atmospheric
emission, but reducing the overall emissions from Honda’s products is not the only measure that
has been taken to protect the environment. The philosophy of the company is to reduce the impacts
generated throughout the lifecycle of its products in general. In order to make that possible, the activities
were divided into eight areas, denominated business areas. Honda has more clearly identified the
impact generated by each sector as well as their responsibilities to minimize those impacts. Learn more
about these areas:
1 – Product Development
8 - Information Technology
The area responsible for information technology combines the
latest technology and environmental preservation. Some of
the measures taken in this direction are the optimization and
transformation of servers, creation of central printing, among
others. Refer to page 90.
7 - Administration
Honda´s offices promote the
optimization of energy and water
consumption and other resources
during its administrative activities.
The company’s expectation is that
these efforts have a positive impact
on the environment, encouraging our
customers, suppliers and business
partners to act accordingly. Refer to
page 88.
Honda has been developing and implementing many
different environmental and energy technologies in order
to share the joy of mobility with people from all over the
world. These efforts aim at improving engine performance,
reducing atmospheric emissions and developing products
that use alternative sources of energy. Refer to page 61.
2 – Purchases
Partnerships with suppliers are
fundamental for Honda, therefore
a series of projects and activities
are jointly undertaken in order to
optimize electric power and resources
consumption, in addition to reducing
the volume of atmospheric emissions.
Refer to page 64.
3 – Production
The manufacturing of Honda products
involves many stages and methodologies,
with a focus on excellence in production,
and on environmental preservation. The
Green Factory concept, implemented in
the plants, aims at reducing emissions,
managing waste, at the rational use of water,
and energy efficiency in the production
processes. Refer to page 65.
4 – Transportation
Honda’s logistic system gathers development, innovation and
sustainability, both in the transportation of automobiles and motorcycles
to dealers and in the transportation of parts from suppliers to the plants.
The actions aim at reducing the volume of packaging and to decrease
CO2 emissions during transportation. Refer to page 82.
59
6 - Product Recycling
Following the company’s environmental
preservation principles, Honda stimulates
the recycling of parts, tires, components
and other materials generated in the postsales services. Refer to page 87.
5 – Sales and Services
To proactively promote environmental preservation in the
sales and services processes, Honda provides dealers with
constant support for the execution of the Green Dealer
initiatives. By adopting solid measures to meet current
needs, our goal is to enhance the resales that demonstrate
environmental leadership, aggregating additional value to
the customers and communities served by them. Refer to
page 86.
60
HSA
Prod uct D evelopment
1 – Product Development
For Honda, quality and environmental preservation are indispensable items at any stage of the lifecycle of its products. That includes the
creation, manufacturing and utilization of its automobiles, motorcycles and power products, and thus Honda is constantly looking for new
solutions to reduce CO2 emissions from the use of its products.
The company is engaged with the development of new environmental technologies that satisfy the increasing global demand for ecofriendly automobiles and motorcycles, and that enable the utilization of cleaner and renewable energies, providing the unique joy of
driving a Honda product.
In addition to personal mobility products, Honda also develops generators, lawn mowers, motor pumps, stationary engines, outboard
engines and shearers, which contribute to people’s quality of life. Honda is the largest engine manufacturer in the world, and is recognized
as a pioneering company in the manufacturing of products with four-stroke technology. In addition to being more powerful, those machines
are less polluting than the traditional two-stroke engines, since they do not burn oil, just gasoline.
Based on those principles, Honda has been developing and implementing many different environmental and energy technologies in order
to contribute to the quality of life of future generations.
Bi-fuel vehicles in Brazil: Honda Flex One Technology
Honda was the first company to make motorcycles with
bi-fuel engines, a mix of ethanol and gasoline with any
combination among those two fuels. At the Manaus
(AM) plant, over 60% of the motorcycles produced there
contain the FFV system (Flex Fuel Vehicles), developed by
the company especially for Brazil. CG 150 Titan was the
first, followed by other models that were also powered by
ethanol or gasoline until 2012: NXR 150 Bros, CG 150 Fan
and Biz 125. In 2013, it was time for the 300-cc models,
such as XRE 300 and CB 300R, to join the group of flex
motorcycles. This technology is based on the innovative
electronic injection system PGMFi, developed by Honda.
In this system the oxygen sensor identifies the quantity
of O2 emitted after combustion, which allows for the ECM
module (the system’s electronic brain) to perfectly adjust
the injection and ignition times, according to the quantity of
ethanol found in the fuel mix, for the larger the quantity of
ethanol, the larger the O2 emissions.
Before the motorcycles, Honda had started to launch
flex automobile models in 2006, taking into account the
popularity of the bi-fuel concept in Brazil.
The first model to be launched was the Civic, followed by Fit
and City. Currently, all models made in Brazil for the Brazilian
market are FFV. In October 2012, Honda announced it would
further enhance its bi-fuel system technology, both for
61
motorcycles and for automobiles, with the “Honda Flex One
Technology” concept. Among automobiles, “Civic 2.0” was
launched in February 2013 with flex system, which does
not require a cold-start sub-tank. With the new system, by
pushing the control button of the switch that unlocks the
doors, a set of heaters start to work directly on the fuel line,
generating the ideal temperature, especially for ethanol,
to provide an air/fuel mix that’s ready to start immediate
combustion. The result is a fast and safe start, even in a
low-temperature situation. Also thanks to that system,
consumers do not have to worry about fueling the sub-tank
with gasoline. Honda has also launched model CR-V Flex
2013 with that same system. The new technology is part of
Honda Flex One Concept, which represents the company’s
efforts to innovate in terms of sustainable mobility, by
allying high performance with low pollutant emissions in
all the products.
The new Honda Accord, brought to Brazil in July,
imported from the United States, uses the Earth Dreams
Technology that combines a high-efficiency engine with
low consumption.
Idling Stop System
In 2013, Honda launched the Idling Stop system in our PCX 2014
scooter, unprecedented in Brazil. This device allows turning off
the engine during idling stop when the motorcycle is stopped for
more than three seconds. As soon as the accelerator is actuated,
the engine resumes working regularly.
This technology contributes to environmental preservation by
reducing fuel consumption and hence emission of pollutants.
ECON Function
Honda vehicles also portray the brand’s commitment to
the environment. Civic, CR-V and Accord models feature the
ECON button, which activates and deactivates the economic
driving assistance function. When the button is pushed, an
“ECON ON” message is shown on the i-MID panel, and many
systems in the vehicle, such as the electronic injection
control – ETCS (Electronic Throttle Control System) –, air
conditioning and autopilot, have their functioning changed
to prioritize low fuel consumption, without any power
loss. For those who appreciate a more sportive driving, all
they need to do is deactivate the function. When the driver
demands maximum performance through the accelerator
pedal (“step on the gas”), the system, which features an
electronic accelerator, immediately responds.
With the ECON function activated, it’s possible to control the
throttle plate’s opening and, consequently, the response to
that action, making the vehicle more economic. The vehicle
will take slightly longer to reach the desired speed. In the
automatic adjustment mode, the air conditioning system
changes the ratio of external and recirculated air according
to the situation. When the ECON function is on, 70% of
the air comes from recirculation in order to reduce the
system’s load. The ECON function also reduces fan speed,
decreasing the electric demand, and it also interferes with
the autopilot functioning, by limiting the acceleration to
reach the programmed speed in case of speed resumption.
Thus, the vehicle reaches the desired speed smoothly. This
limitation in acceleration aims at saving fuel and can cause
speed variations while driving uphill. To help drivers save
fuel during driving, an instant fuel consumption meter
has been added to the right of the speedometer, and to
visualize consumption efficiency, sidebars were designed
at the digital speedometer, which alter their colors as the
vehicle is driven around. The colors vary from dark blue to
a turquoise hue, until it becomes green, which indicates a
more economic driving.
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Prod uct D evelopment
Motorcycle atmospheric emission control
Honda’s pollutant emission control is rigid and judicious, and
it even provides rates below the levels required by the Air
Pollution Control Program for Motorcycles and Similar Vehicles
(Promot), implemented in Brazil. The motorcycle plant in Manaus
(AM) was the first in South America to calculate the pollutant
emission rates of its products in that very manufacturing unit.
The Gas Analysis and Measurement Lab was created as part of
a pioneering initiative, in order to ensure quality excellence and
environmental commitment. See a comparison between the air
emissions generated by Honda motorcycles and the results of
the Promot program:
CO
HC
carbon monoxide
MODEL
nitrogen oxide
Limit
% below
limit
Emissions
g/km
Limit
% below
limit
Emissions
g/km
Limit
% below
limit
BIZ 100
0,434
2
78,3%
0,121
0,8
84,9%
0,069
0,15
54,0%
POP 100
0,434
2
78,3%
0,198
0,8
75,3%
0,038
0,15
74,7%
LEAD 110
0,953
2
52,4%
0,264
0,8
67,0%
0,067
0,15
55,3%
100% gasoline
0,370
2
81,5%
0,104
0,8
87,0%
0,083
0,15
44,7%
100% ethanol
0.657
2
67,2%
0,188
0,8
76,5%
0,063
0,15
58,0%
CG 125 FAN/Cargo
0,609
2
69,6%
0,268
0,8
66,5%
0,044
0,15
70,7%
NXR 125 BROS
0,210
2
89,5%
0,170
0,8
78,8%
0,058
0,15
61,3%
BIZ 125
CG 150 FAN
100% gasoline
1,038
2
48,1%
0,160
0,8
80,0%
0,051
0,15
66,0%
100% ethanol
0,796
2
60,2%
0,147
0,8
81,6%
0,042
0,15
72,0%
CG 150 TITAN
100% gasoline
1,038
2
48,1%
0,160
0,8
80,0%
0,051
0,15
66,0%
100% ethanol
0,796
2
60,2%
0,147
0,8
81,6%
0,042
0,15
72,0%
74,7%
100% gasoline
0,843
2
57,9%
0,149
0,8
81,4%
0,038
0,15
100% ethanol
0,470
2
76,5%
0,135
0,8
83,1%
0,014
0,15
90,7%
PCX
0,948
2
52,6%
0,140
0,8
82,5%
0,072
0,15
52,0%
CBR 250R
1,255
2
37,3%
0,173
0,3
42,3%
0,107
0,15
28,7%
CRF 250L
1,171
2
41,5%
0,113
0,3
62,3%
0,068
0,15
54,7%
NX 150 BROS
63
Emissions
g/km
To manufacture its products, Honda needs to work in partnership with suppliers. Since the purchase of those materials is a part
of the company’s production cycle, those partners are engaged and contemplated according to the environmental and quality
regulations required by the company. For Honda’s determinations to be fulfilled, the Purchase Department – responsible for
the acquisition of materials – works in a coordinated manner with its suppliers, by guiding and providing support so that the
requirements are observed.
NOx
hydrocarbon
2 – Purchases | Green Purchasing
CB 300R
100% gasoline
0,794
2
60,3%
0,13
0,3
56,7%
0,062
0,15
58,7%
100% ethanol
0,444
2
77,8%
0,075
0,3
75,0%
0,036
0,15
76,0%
XRE 300
100% gasoline
1,217
2
39,2%
0,159
0,3
47,0%
0,100
0,15
33,3%
100% ethanol
0,975
2
51,3%
0,122
0,3
59,3%
0,040
0,15
73,3%
NX 400i FALCON
0,507
2
74,7%
0,102
0,3
66,0%
0,109
0,15
27,3%
CB 500F
0,492
2
75,4%
0,068
0,3
77,3%
0,055
0,15
63,3%
CBR 500R
0,419
2
79,1%
0,069
0,3
77,0%
0,074
0,15
50,7%
CB 500X
0,927
2
53,7%
0,095
0,3
68,3%
0,069
0,15
54,0%
CB 600F HORNET
0,553
2
72,4%
0,238
0,3
20,7%
0,107
0,15
28,7%
CBR 600F
0,660
2
67,0%
0,234
0,3
22,0%
0,104
0,15
30,7%
CBR 600RR
0,716
2
64,2%
0,237
0,3
21.0%
0,085
0,15
43,3%
CTX 700N
0,632
2
68,4%
0,081
0,3
73,0%
0,025
0,15
83,3%
NC 700X
0,543
2
72,9%
0,096
0,3
68,0%
0,082
0,15
45,3%
XL 700V TRANSALP
1,047
2
47,7%
0,178
0,3
40,7%
0,068
0,15
54,7%
SHADOW 750
1,280
2
36,0%
0,114
0,3
62,0%
0,120
0,15
20,0%
CB 1000R
0,648
2
67,6%
0,153
0,3
49,0%
0,073
0,15
51,3%
CBR 1000RR
0,603
2
69,9%
0,245
0,3
18,3%
0,101
0,15
32,7%
VFR 1200F
0,974
2
51,3%
0,223
0,3
25,7%
0,065
0,15
56,7%
VFR 1200X CROSSTOURER
0,825
2
58,8%
0,182
0,3
39,3%
0,097
0,15
35,3%
GL 1800 GOLD WING
0,302
2
84,9%
0,125
0,3
58,3%
0,053
0,15
64,7%
Actions with suppliers
Honda has been developing a program in partnership with
suppliers in order to reduce CO2 emissions in all the activities
that involve the production process, which also includes the
manufacturing of parts and components that supply the
automobiles and motorcycles plants.
Therefore, since 2009 the company has been collecting data
from their partners who can contribute to the atmospheric
emission reduction of these companies. So far, about 70% of
our suppliers have had their production process cataloged by
Honda.
In this survey, companies are evaluated in relation to their
knowledge of the management of greenhouse gas emissions
program (GHG Protocol), their environmental policies and
about their activities and goals. They are also grilled about
their standards and procedures, as well as attitudes toward
reduction of greenhouse gases (GHG) emissions.
After this survey, the partnership working between the
companies narrows further, this time not only to work for
product quality, but also to contribute to environmental
conservation in the production process.
To foster this commitment, in 2013 a workshop was held with
partners from South America. In this workshop the goals of
the overall program developed by Honda were presented, as
well as highlighting the importance of the role of each one
in environmental preservation with focus on best practices in
production.
Another point that deserves attention is the issue of conflict
minerals from Central Africa. Thousands of lives have been
lost due to the interests of armed groups operating along the
deposits of extraction. Since 2013, the purchase departments
of all Honda units around the world work together with their
suppliers to eliminate the use of minerals from that region
and thus discourage such actions of these armed groups.
Climate change is also another focus of concert for Honda.
With the constant instability, such as hurricanes, tsunamis,
earthquakes, rainfall, and other phenomena that occur
around the world, we must establish a new strategy to ensure
supply of imported parts. A mapping of risk analysis is done
by the department in order to ascertain what are the chances
of production being affected in the case of an event involving
local suppliers affected by these phenomena. This study is
taken into consideration when choosing new partners in
order to avoid future problems.
The issue of use of hazardous materials is also being reviewed
by the Department of Purchases. Honda uses the IMDS
system (International Material Data System) to record all of
the materials used in our vehicles, a tool that helps to be able
to meet the different legal and environmental requirements
determined by each country.
Workshop with suppliers.
64
HSA
Prod uction | Green Fact ory
3 – Production | Green Factory
Honda Automóveis do Brasil - Sumaré (SP)
Honda Automóveis do Brasil, since its foundation, in 1997, has been developing actions directed to environmental preservation.
As a consequence of those initiatives, in 2005 the plant was granted the ISO 14001 environmental certification. In 2008, the plant
started to apply Honda’s global Green Factory concept and then, in 2011, that unit started to integrate the Brazilian program to
manage gas emissions, the GHG Protocol.
During the manufacturing of its products, the consumption of the resources utilized in production has been constantly optimized by
Honda, in order to contribute to environmental preservation, following Honda’s global Green Factory concept.
It involves many actions focused on emission reduction, waste management, rational use of water, and energetic efficiency, among other
initiatives that aim at minimizing the impacts generated by the production process, reflecting the company’s environmental commitment,
which governs the company’s activities all over the world.
Production results in 2013
Argentina
Brazil
Honda Automóveis do
Brasil - Sumaré-SP
Automobiles:
136,257 units
Moto Honda da Amazônia
- Manaus-AM
Motorcycles:
1,303,545 units
Honda Motor de
Argentina Florêncio
Varela
Motorcycles:
102,685 units
Quadricycles:
3,607 units
Power products:
21,341 units
Honda Motor de Argentina
Campana
Automobiles:
1,681 units
Rational use of water
The water that supplies the plant is treated by the Water
Treatment Station (ETA), whose capacity amounts to 720
thousand liters per day. For industrial use, it’s necessary that
the liquid receive a special treatment with chemicals. In the
case of domestic use, the water comes from artesian wells.
After the Sumaré plant uses the water, the effluent is treated
before it’s returned to the natural environment at the Effluent
Treatment Station (ETE) located in Honda’s facilities.
The effluents derived from production processes, refectories
and restrooms go through a rigid biochemical purification
process. After being treated, the effluent, which is now treated
as per national regulations, is directed to the stabilization
pond. Part of it is destined to irrigation and the remainder is
returned to Ribeirão do Quilombo, contributing to preserve
the local aquatic life.
The conscious consumption of water has already been a part
of the plant’s culture for many years now, and is subject to
constant awareness-building campaigns among employees,
including many different actions and projects developed by
them that aim at reducing the water consumption in a rational
and efficient manner.
Several measures were also implemented in 2013 to
optimize water consumption. Among them, the installation of
new water meters, which facilitated measuring the individual
consumption of the factory, enabling better management
and consequently aiding in proposing new projects to reduce
water consumption.
Aiming to reduce waste from water consumption in the
Department of Plastic Injection, preventive actions were taken
to eliminate possible leaks in water pumps, thus avoiding
waste. The action resulted in a saving of 75 thousand liters
per year.
The Machining Department, which requires constant use of
air conditioning, implemented a measure that resulted in a
7.9 m3 of water savings per month. The water used in the
operation of air conditioning, which was previously discarded,
is now reused in the cleaning department.
Water Treatment Station
Effluent Treatment Station
Motorcycles:
64,261 units
Peru
Colombia
Fanalca S.A.
Motorcycles:
102,794 units
Honda del Peru
Callao
Tricycles:
5,146 units
Honda Selva del Peru
Iquitos
Motorcycles:
20,189 units
Tricycles:
12,698 units
65
66
HSA
Prod uction | Green Fact ory
Energetic efficiency
The conscious and rational power consumption has been
studied and improved throughout the years in order to
reduce to the maximum extent possible the utilization of that
resource.
In 2013, a series of actions were implemented with the
objective of optimizing electricity consumption in the
automobiles factory in Sumaré (SP). Among them, installing
translucent tiles on the walls of the Plastic Painting area,
using the sunlight and reducing electricity consumption in
6,451.2 kWh, contributing to the reduction of 158.7 kg of CO2
per year.
In the field of plastic injection molding, we developed a
protection blanket that acts as insulation resistance of the
cylinders of injection, preventing heat loss and consuming
less electricity. With the modification, 119,292 kWh were no
longer consumed per year, reducing the emission of 2.93 tons
of CO2 annually.
A campaign was launched by the Department of Environmental
Planning to educate employees about the ideal temperature
of the air conditioning, which should be kept at 24 °C, since
studies have shown that reduction of 1 °C reflects 10%
savings in energy.
A working group of the Department of Painting noticed
that much equipment remained on to their fullest potential
throughout the workday. A system of frequency inverter was
implemented in these devices, enabling the scaling of the
minimum frequency required. With that action, it was possible
to account for a 30% reduction in electricity consumption,
representing 970,000 kWh per year which are no longer
consumed and a reduction of 23.86 tons in CO2 emission.
The ink drying greenhouses in the Painting Department
received a sensor that turns off the cooling system at the
exit of the furnace when there is no need for cooling of car
bodies coming out of the greenhouses. With the optimization
of energy consumption, 264 MWh per year are no longer used,
representing 6.49 tons of reduction in CO2 emissions.
Wind Farm – Honda Energy
Compressed air consumption was also a focus of attention
in the environmental initiatives in 2013. The Assembly Line
Department developed new nut runners. The pneumatic nut
runners – which required large amounts of compressed air
– were replaced by electrical, more efficient ones. With this
action, it was possible to reduce the annual consumption by
22,740 kWh, which represents 559 kg of CO2 per year.
A standard lighting shutdown system at the second shift was
implemented at the Final Inspection Department to reduce
electricity consumption. With the initiative, 8,448 kWh were
no longer consumed and 208 kg of CO2 ceased to be emitted
into the atmosphere annually.
In the former procedure of Plastic Painting operation, of all
the equipment was switched on simultaneously, regardless of
the process stage. The personnel of that segment suggested
sectorial area connection, turning on only the equipment that
would be used at the moment. With this modification, the
result is that 218,25 MWh are no longer consumed per year,
as well as 5,36 tons of CO2, that ceased to be emitted annually.
To reduce the consumption of natural gas in the Painting
Department, the primer burning booth is disconnected
when the outside temperature exceeds 30°C, thus reducing
unnecessary consumption of natural gas. The next step of
the project is to perform the automation of shutdown. With
the change, it was possible to reduce gas consumption,
avoiding CO2 emissions and contributing to environmental
preservation.
Still on measures involving the use of natural gas, the Painting
Department proceeded to close the doors of the primer oven
manually during mealtime, in a total of 80 minutes per day.
With that action, the heat of the furnaces was preserved,
reducing gas consumption and ceasing to release 62.1 tons
of CO2 in the atmosphere annually.
South America is considered extremely privileged in relation
to the other countries. It’s rich in terms of vegetation, mineral
resources (gas and petroleum), and has one of the largest river
and lake reserves in the world. A large part of the electricity
that supplies the South American countries is generated
from water, which is considered a clean energy that employs
renewable resources and represents little impact for the
environment. However, there is some level of impact that needs
to be minimized.
Based on the global premise of reducing CO2 emissions in its
activities and seeking for a power source that generates less
environmental impact, Honda has developed a pioneering
plan in the automobile sector in South America, which gathers
state-of-the-art technology and environmental preservation.
Honda Automóveis will be the first car manufacturer in Brazil
to have all its electricity needs met by self-generation. This
power generation should be made through wind power in a
park that is being built in the city of Xangri-lá, in the coast of Rio
Grande do Sul. Nine wind turbines will be installed in this Wind
Farm, generating a total of 95,000 MWh/year, enough electricity
to supply a city of 35,000 inhabitants.
This measure will provide a reduction of 2.2 thousand tons
of CO2 emitted per year, an amount that would be released to
the atmosphere if the power did not come from this source.
The foundation stone was laid in 2013 by the company’s
representatives, to celebrate the start of works on site. The
venture will have the capacity to supply the energy needs of
the automobile plant in Sumaré (SP), from September 2014.
To make the project viable, a new company was created in
the Honda South America Group in order to manage this new
activity in the energy sector, Honda Energy do Brasil Ltda.
Foundation stone laying ceremony
Translucent tiles at the automobile assembly line
67
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HSA
Prod uction | Green Fac t o ry
Atmospheric emission reduction
Honda Automóveis do Brasil in Sumaré (SP) has been
implementing a series of improvements in its painting
process throughout the years in order to reduce as much as
possible the environmental impact generated by the emission
of volatile organic compounds (VOC).
That plant utilizes the electrostatic painting system. Thus, the
plastic parts to be painted count on the support of magnetism,
which attracts the paint into the material. Therefore, it reduces
VOC emissions, in addition to optimizing the use of the
products (this method utilizes 90% of the paint, while in the
remaining methods that rate is 50%). Besides the electrostatic
painting system, many themes were implemented at the
factory in order to reduce the factory’s VOC emissions. One of
the examples is the reduction in the consumption of products
in the Painting Department. Solvent consumption was
reduced by decreasing the primer coating inside the hoods
of the automobiles without altering product quality. With that
change 0.85 g of VOC per m2 of painted area were no longer
released to the atmosphere per year. Another measure to
Waste management
reduce raw material consumption was the modification in the
painting process of car bodies, which made possible reducing
the layer of coat base paint on the roof, hood and trunk of the
vehicles without compromising product quality. This change
represented a 0.45 g reduction of VOC per m2 of painted area
that ceased to be emitted in 2013. The sash door varnish
coating was reduced, without compromising product quality.
With this action, it was possible to reduce VOC emissions in
0.72g/m² per vehicle produced.
Alcohol consumption was also reduced during the cleaning
process of bodies. With this improvement, it was possible to
reduce the emission of 0.86 g/m2 of VOC per vehicle produced.
There was a decrease in the consumption of solvents in the
cleaning process of equipment and furnaces. The initiative
aimed at avoiding waste of material by means of process
improvement. The action generated savings of 6,720 liters of
solvent per year and avoided the emission of 5,9 tons of VOC
per year.
Managing waste is a major concern of Honda, which, in this
direction, seeks to implement measures aimed at reusing
materials.
Selective collection is one of environmental practices in the
company. To attract attention and arouse interest among
employees for this action we created the “Recycling Space”.
Distributed in strategic locations, metal, plastic, paper and
glass are collected, besides batteries.
The waste generated in the production process of the
automobile factory undergoes classification and separation,
and about of them are destined for recycling.
In 2013 many measures were implemented, Welding
department started reading the reports on the computer
screen, instead of printing them. The action helped reduce
consumption by 220 sheets of paper and eight pens per month.
A chemical treatment station was also installed in the
Machining Department, for separation of the water in the
cutting oil generated in the unit, aiming at reducing the amount
of waste generated in the production process.
The paint sludge from the paint booth also received special
attention. Before sending this waste to coprocessing, it now
undergoes a drying process by Big Bags, so the water in the
paint sludge drains into a barrel and goes back to the process.
The change resulted in a 50% reduction in the amount of
water in the sludge and allowed a reduction of more than 14
tons of waste generated per year. By reducing the amount of
water in the composition, the sludge that was previously sent
to coprocessing became subject to recycling and is currently
sent to a partner company that recycles ink for the production
of second-line paints.
The administrative area has developed a study to raise
awareness about the use of products that are less harmful
to the environment. In the whole plant it was implemented
the use of a new type of garbage bag: the ecological ‘Sanito’
manufactured from ethanol. Unlike the regular kind, produced
from petroleum, ecological Sanito is a completely renewable
material and emits less CO2 during production.
Following this same premise, common disposable cups were
replaced by biodegradable models that take less time to
decompose in nature.
The Human Resources replaced the plastic spoons used in
the cafeteria by metal, which can be washed and reused. The
action resulted in a reduction of more than one ton of waste
disposed per year.
In the Painting Department, disposable filters used in the
cooling process of water were replaced with washable and
reusable units. With the change, it was possible to reduce
waste generation by 75 kg per year.
With the intention of reducing waste generation in the weld
area, employees reduced the frequency of testing bodies that
resulted in the need to scrap the same at the end of the process
(Zenbara). By reducing the frequency of these tests, from 12
to 9 bodies annually, it was possible to reduce the disposal
of metals. The action provided a reduction in the emission of
waste in the order of 1,665.4 kg/year.
Even the outpatient clinic of Sumaré plant sends waste for
reuse. The sheets of X-ray examinations took there are sent to
Unicamp (State University of Campinas), who forwards it to a
company that is certified by Cetesb (Company of Environmental
Sanitation Technology). This material is prepared to separate
some chemical elements that compose it, among which is
silver. The metal is reused to make jewelry and silverware
and the waste is disposed of properly to avoid environmental
contamination.
Electrostatic painting process for plastic parts
Recycling Space
69
70
HSA
Moto Honda da Amazônia – Manaus (AM)
Progression of results in favor of environmental preservation
(per vehicle produced)
Results in 2012
Results in 2013
Goal for 2014
CO2 emissions
94.7 kg
89 kg
87.7 kg
VOC emissions
52 g/m2
48 g/m2
47.7g/m²
Waste Generation
149 kg
143 kg
141.1 kg
Water Consumption
1.93 m
2.0 m *
1.87 m
3
3
3
*The goal for water consumption per vehicle produced in 2013 was set in 1.90 m3. However, due to the execution of works consumption
was higher than planned
Since its foundation, in 1976, Moto Honda da Amazônia, in Manaus (AM), has committed itself to prevention of pollution and
continuous improvements, as a part of its corporate management cycle. Since 1998, the plant has been certified by ISO 14001
and the Green Factory concept started to be implemented in the company in the year 2000. That is, many initiatives have been
implemented throughout the years to promote environmental preservation and optimize the use of natural resources.
The water that supplies the plant is subject to special attention.
The process starts by collecting water from the well; that it is
pumped to the treatment plant where it receives the addition of
chemicals for disinfection; chemical analyzes are performed
throughout the treatment process; finally the water is filtered
and then supplies the taps and drinking fountains all through
the factory, being distributed for safe human consumption
within the standards set out in the ANVISA legislation. The
ETA can treat 410 m³/day.
The water utilized in the production process of motorcycles and
power products in Manaus (AM) is fully treated in the Effluent
Treatment Station (ETE), whose daily capacity amounts to
2,500 m³/dia. After going through physico-chemical and
biological treatment, the treated effluent is disinfected and is
sent to the stabilization pond, where part of the volume then
supplies the irrigation system for the gardens of the factory.
The remainder is returned into nature, to Igarapé do 40, thus
preserving the ecosystem.
However, in addition to treating, it’s also necessary to
promote conscious consumption. That’s why the company
has strived, since the start of its activities, to awaken among
its associates the awareness that human beings are also a
part of the environment. Proof of that was the involvement of
the ETE employees who implemented a water reuse system,
in which part of the treated effluent is used to prepare the
solutions that help treat the plant.
Water Treatment Station
Water derived from Honda’s production process is treated and returned to the environment
Effluent Treatment Station
71
72
HSA
Moto Honda da Amazônia has been implementing electric
power consumption optimization measures throughout the
years.
In 2013 the central cooling system of the plant was expanded,
which optimized the operation of the refrigeration system
and reduced power consumption. With the new equipment,
the capacity increased to 2,800 TR’s distributed in four
chillers. With this modification, 153.89 tons of CO2 ceased
to be emitted into the atmosphere annually and 6,468 MWh
were spared per year.
Fluorescent lamps have longer life and lower energy
consumption, so they replaced the previous models in the
departments of Stamping and Machining, representing a
decrease of 40% in CO2 emissions, reflecting 185 tons of
CO2 that ceased to be emitted into the atmosphere annually,
reducing electricity consumption in 7,515 MWh per year.
Another measure that has been implemented is the gradual
replacement of the roof of the motorcycle factory, favoring
translucent tiles that allow the use of sunlight during the
Waste management
day, reducing power consumption. In addition to being
transparent, these tiles contain prisms which increase
brightness distribution, covering a larger area with natural
light and avoiding the use of electric lights to illuminate the
environment. With the implementation of this system, it was
possible to reduce 497 MWh annually, besides reducing CO2
emissions by 12.23 tons per year.
To optimize the energy consumption used to generate
steam, a flame display was developed to eliminate the use
of compressed air, reducing by 47% the energy consumption
in boilers.
Moreover, conversion to natural gas is being deployed to
supply the plant, replacing LPG (gas derived from petroleum)
used previously. With this change, it will be possible to
reduce CO2 emissions in the atmosphere, besides achieving
more energetic efficiency in production.
The waste derived from the motorcycle production process
goes through rigid management: they are firstly classified
and then segregated before being destined to an adequate
disposal. Around 98% of all the generated waste is destined
to recycling.
The foundry sand, the cast aluminum, the ABS plastics and
polypropylene are reutilized in the production process. The
thinner used in the painting processes has also started to
be reused and recycled.
In 2013, the work to improve and optimize the use of
resources undertaken at that unit was continued.
A new painting process was implemented for the
aluminum parts. This action made possible the reduction
of 29 thousand liters of paint per year and a reduction of
14,311 tons of VOC that were no longer generated.
Selective waste collection center
Environmental reserves
Honda keeps an environmental reserve in Rio Preto da Eva
(AM), which preserves 801.6 hectares of native forest and 305
hectares of reforested trees, especially some endangered
species. The company also owns the Particular Natural
Heritage Reserve located in Igarapé do Mindu, in Manaus (AM),
with 16.4 hectares, which comprises the Urban Ecological
Corridor of Mindu. Together these environmental reserves
could carbon neutralize an amount bigger than the emissions
from the motorcycle plant in 2013, as shown below:
57,313 tons
-31,495 tons
= 25,818 tons
Annual CO2 absorption capacity
of the reserves
Total CO2 emissions at the
motorcycle plant in Manaus (AM)
Positive balance for
the environment
Chilled Water Central
The constant pursuit of environmental preservation and new
and more sustainable solutions throughout the years has led
to measures that aim at minimizing the emissions of volatile
organic compounds (VOC) into the atmosphere.
Proof of that is the modification in the internal painting system
for motorcycle tanks, which allowed optimization of the robot’s
painting trajectory and, consequently, a reduction of 3,465 kg of
VOC that ceased to be emitted in the atmosphere in 2013.
A new painting process was implemented for the aluminum
parts. This action made possible the reduction of 29 thousand
liters of paint and a reduction of 14,311 tons of VOC emitted per
year in the atmosphere.
Environmental reserve in Rio Preto da Eva (AM)
73
74
HSA
(per motorcycle produced)
Results in 2012
Results in 2013
Goal for 2014
CO2 emissions
74.57 kg
69.90 kg
74.99 kg*
VOC emissions
0,95 kg
0,89 kg
0,88 kg
Waste Generation
18.23 kg
20.8 kg**
20.5 kg
Water Consumption
0.925 m3
0.763 m3
0.755 m3
* Increase in CO2 emissions by motorcycle produced due to the verticalization of aluminum melting process.
** Increase in waste generation by motorcycle produced due to incremental processes, as well as treatment of part of the waste by recycling companies.
In 1978, Honda Motor de Argentina S.A. was founded. Initially, its activities were based on the distribution and commercialization
of automobiles, motorcycles and power products. Production activities started in 2006, with the inauguration of the motorcycle
plant in Florêncio Varela, province of Buenos Aires. In 2011, Honda Motor de Argentina opened its car plant in the country, for
the manufacturing of automobiles and auto parts for many different models for the local market and for export. The company
has dedicated great attention to its production process, striving to reduce the environmental impacts of its activities. Thus, it has
been preparing its plants to obtain the ISO 14001 certification. In 2012, an internal committee was established, and an action
plan was developed, in order to fulfill the requirements of the international norm and optimize the production process.
The Campana plant exceeded its goal of 27% reduction in
water consumption in the plant in 2013. This was possible
due to the installation of new water meters that helped to
more accurately measure the water consumption at the
plant. Another measure that contributes to the outcome
was the internal awareness-building campaigns among
employees, aiming at promoting rational use of water.
Internal campaign to reduce water
consumption.
The Argentinian units have been seeking solutions to
streamline and reduce the consumption of electricity in their
activities.
In the Pacheco plant, 400W luminaires were replaced by
150W and 200W ones, however, maintaining the same
brightness. Thus, it was possible to reduce consumption
from 19.75 MWh to 17.9 MWh/month.
In the Campana plant, the air cabin started to be disconnected
in advance, optimizing consumption by 16% and reducing
the use of electricity. This can be converted into 201 kg of
CO2 that ceased to be emitted monthly into the atmosphere.
The cooling tower operation is currently automatic, with
lunch time shutdown programmed automatically. With this
measure, it was possible to reduce the energy consumption
by 1,723 kWh per month, representing 930.4 kg of CO2 that
ceased to be emitted into the atmosphere monthly. A study
was also conducted to optimize the use of compressed
air, reducing pressure without affecting the process. The
measure yielded a reduction of 7,200 kWh per month, which
means that 3,888 kg of CO2 ceased to be emitted into the
atmosphere monthly.
Internal campaign to raise awareness
about energy consumption.
The water derived from the production process at Moto Honda da Amazônia, returns to nature after treatment
75
76
HSA
Honda del Peru
Reduction of atmospheric emissions
Reducing the emission of volatile organic compounds (VOC) is
also a focus of attention in the Argentina plant.
In 2013, the Painting Department changed the process of
cleaning the hoses used to paint the products. Previously,
this cleaning was performed with automatic pistols and then
it began to be performed with cloths dampened in solvent.
With this process modification, it was possible to reduce VOC
emissions in the atmosphere and ensure greater recovery of
the solvents used.
Aiming at improving the logistics of delivering products, the
motorcycle factories developed a system called “Hadaka
Yuso”. In this method, the products leave the factory and are
delivered directly to the dealers, without the need to store
the vehicles in a warehouse, as was previously done. With
this action, it was possible to reduce the distance traveled
by trucks, reducing fuel consumption and consequent CO2
emissions.
Founded in January 1974, Honda started its activities in the city of Trujillo, with the assembly, importation and
commercialization of motorcycles and three-wheeled vehicles. In 1983 the company moved to Iquitos. In 1994 a new
production and assembly plant started operations in Lima, and in 2006 Honda Selva Del Peru was founded.
In 2013, the motorcycle and automobile Iquitos plants were integrated, composing a single production plant. Those plants
undertake many activities focused on environmental responsibility. Those initiatives favor optimization of the use of
natural resources, reduction of CO2 emissions, and also awareness-building campaigns for their associates.
Waste management
Taking advantage of the weather conditions in the region, the
Iquitos plant harvests rainwater, which is abundant throughout
the year, through drains placed on the roof. A hydraulic system
takes the harvested water to the restrooms, supplying toilet
flushes and sinks.
Furthermore, a system to reuse rain water is also being
developed for use in the cleaning of the painting area.
Awareness-building campaigns on the rational consumption
of water are also being undertaken at the Callao plant,
disseminating among associates information on the
importance of preserving this natural resource.
As reducing waste generation is concerned, a new packaging for motorcycles was developed, replacing the wooden
frame of the rack by a returnable metal model. With this
action, it was possible to save 240 tons of wood a year,
which were no longer used in the transportation of motorcycles, and 45 tons of cardboard, no longer consumed,
contributing to the preservation of trees and reducing CO2
emissions.
Space for waste management
Progress in achieving the goals
at the Campana plant
(per automobile produced)
Progress in achieving the goals
at the Campana plant
(per motorcycles produced)
Results in
Goal for
Results in
Goal for
2013
2014
2013
2014
CO2 emissions
659 kg
657.7 kg
CO2 emissions
114.3 kg
114.1 kg
VOC emissions
90.6 g/m2
89.7 g/m2
VOC emissions
1.11 kg
1.10 kg
Waste Generation
55.8 kg
55.3 kg
Waste Generation
27.6 kg
27.4 kg
Water Consumption
5.0 m3
4.9 m3
Water Consumption
0.75 m3
0.74 m3
Energy efficiency
With the integration of the tricycle and motorcycle plants in
Iquitos, it was possible to dramatically reduce the electrical
power consumption.
The see-through roofs at the new plant generated energy
savings of over 28,000 kW/h, thus reducing CO2 emissions
by more than 18 tons per year. The air conditioning also had
its temperature limited to 24°C, which contributes to the
reduction of electric power consumption.
Another measure that was implemented and contributed to
reducing the consumption of LPG was the modification of
the powder coating process in the painting line of tricycles,
which started using thermal insulation to aid the drying stage,
optimizing the use of energy sources.
Progress in achieving the goals at the Florêncio Varela plant
(per motorcycles produced)
CO2 emissions
Results in 2013
Goal for 2014
9.6 kg
9.5 kg
Translucent tiles in the tricycle plant in Iquitos
77
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HSA
Prod uction | Green Fac t ory
Fanalca S.A.
The volatile organic compound (VOC) emissions is been
controlled by the plants in Peru and new measures are
being adopted to reduce as much as possible the generation
of those compounds.
In 2013, in the Iquitos plant, a powder coating system was
adopted that eliminates the use of solvents during the
process of painting the chassis of tricycles, reducing VOC
emissions into the atmosphere.
Fanalca SA is Honda’s exclusive distributor of motorcycles and automobiles in Colombia. The company’s activities have
been certified by ISO 14001 since 2002. In addition to that, it has a team of 38 employees that have become environmental
leaders at the company. The goal of these members is to promote awareness of their teams on the importance of preserving
the environment, besides stimulating new initiatives that contribute to this cause. Their activities include training of other
employees, environmental projects, ecological rides and corporate visits.
A measure that has contributed to the optimization of water
consumption in Fanalca is the reuse of water used in pretreatment line for motorcycles, which effluent resulting from the
process is taken to a tank for decanting and then is reused for
irrigation of gardens.
Furthermore, a new water treatment system has been adopted
in the factory, reducing the need for purification chemicals. This
happens in a physical-chemical process that treats waste from
the factory and toilets in special machinery, which reduces by
75% the need for application of chemical agents such as chlorine
in the process.
tricycles chassis painting process
Waste management
The Peruvian units promote many internal awarenessbuilding campaigns on wastage and on adequate waste
disposal. In addition to that, they also encourage the reuse
of components that normally would be disposed. In 2012 a
Recycling Center was built in the motorcycle plant of Iquitos
with 640 m2, where the CKD metal boxes (a set of parts used
to assembly vehicles) are recycled and reused to package the
motorcycles put in the market.
The packages used to transport the tricycles (motokar) and
motorcycles produced in the Peruvian plants are reused
in many ways, e.g., the metallic frame of the CKD, which is
reused to produce other racks. Plastic bags are transformed
into protective films and cardboard is used to protect delicate
parts of the finished motorcycle, such as headlights and
taillights.
In 2013, the result achieved was 80% of waste collected for
recycling, among those, 85% of steel, 73% of cardboard, 96%
of plywood and 71% of plastic that were reused.
Water reuse in the irrigation of gardens
Recycling Center in Iquitos
(per motorcycle and tricycle produced)
79
Results in 2012
Results in 2013
Goal for 2014
CO2 emissions
18 kg
14 kg
12 kg
VOC emissions
1.0 kg
0.64 kg
0.40 kg
Waste Generation
14 kg
12 kg
10 kg
Water Consumption
0.2 m3
0.18 m3
0.10 m3
Fanalca created the Carbon Neutral Program, which aims to
achieve environmental balance through a compensation for
the effects of the CO2 emissions generated by the sale of new
vehicles. For each marketed vehicle, the corresponding planting
of trees is promoted, reducing the effects of the global heating
during its life cycle. The planting is undertaken by a specialized
entity, with wide experience in the country, with support from
the United Nations and the supervising of Ministry of Natural
Environment of Colombia.
Honda
Carbono
Neutro
CE
R TIFIC A D O
In the factories, a reversal in the compressor system was
promoted, reducing power consumption.
Another action that aims at optimizing the use of equipment
is called “Consumption Vampires”, which consists in the
identification of processes that could reduce the consumption
of electricity in factories and offices. In this case, machines and
equipment that are left unnecessarily on are turned off, so as
lamps, and computers, cell phone chargers are turned off and
unplugged out of office hours.
80
HSA
Waste management
At Fanalca, 96% of the waste is recycled, i.e. 3,790 tons per
year of paper, plastic and even organic materials that are
recycled, such as residues from pruning the trees that are
processed into organic fertilizer instead of being discarded.
For hazardous waste, there was also a decrease compared
with the previous year. In 2012, this indicator was 6%, and in
2013, that number decreased to 1%, which is equivalent to
48 tons, or 0.14 kg per motorcycle produced. This result was
possible due to the work of three Kaizen teams who were
engaged in studying the plant and the workflow, besides the
commitment of the representatives of the Environmental
Committee. Employees also received training in the
identification and proper segregation of such waste.
A pre-treatment tunnel for metal parts was built in 2013,
reducing the consumption of chemicals by 42%, additionally to
the reduced natural gas consumption and waste generation.
With the installation of a new powder painting booth with
alternating movements, it was possible to reduce waste
generation by 62%, which is 152 kg/month instead of 400
kg/month. Other advantages of this measure are reducing
the consumption of raw materials for painting activities and
the reduction of risk of fire and explosion, contributing to
environmental preservation.
4 – Transportation | Green Logistic
The pursuit of environmental preservation is not just limited to product manufacturing. For Honda, responsibility goes far beyond that,
including the path that raw materials and components cover to arrive at the plant and start the production of automobiles, motorcycles
and power products, as well as the distribution of the manufactured products to dealers and distributors all over the country.
Called Green Logistic, this optimized logistic system relies on Honda’s continuous effort to improve efficiency in its operations, by
promoting modal transportation and integration with other partner companies. This conjoint work with other companies aims to reduce
the consumption of packages, promoting a change in the materials used and giving preference for returnable packages.
Packaging
Powder painting booth
Being concerned with sustainability and respect for the
environment at all stages of its manufacturing process, Honda
uses biodegradable plastics to protect seats in the automobiles
produced in Brazil. The material is capable of being decomposed
and return to the environment within the short term of six months.
That kind of plastic material is composed of biodegradable
polymers.
Following that same premise, in the automobiles destined to
exportation the break discs are protected with a material made
of PET bottles. The material is 100% recyclable; in addition to that,
it does not generate residues and does not retain dirt because it
doesn’t use glue.
Biodegradable plastic on automobile’s seats
Special protection for the wheels made of PET
Evolution of the results in favor of environmental preservation
(per ton produced)
81
2012
2013
2014
Water Consumption
1.94 m3
1.84 m3
1.75 m3
Power Consumption
258 kWh
242 kWh
231 kWh
Hazardous Waste
Generation
1.65 kg
1.46 kg
1.39 kg
82
HSA
Tra nsp ortation | Green Lo g i st i c
Moto Honda da Amazônia - Manaus (AM)
Milk Run
The automobile factory in Sumaré (SP) has developed several
improvements in its process of transporting parts from suppliers
to the factory, the Milk Run process.
Replacing six trucks that carry out the Milk Run for trucks powered
by biodiesel S-10 brought positive results in reducing CO2
emissions. Not only the fuel, but also the routes were reassessed,
seeking optimization of results. With these modifications, it was
possible to reduce CO2 emissions to 0.6 kg per automobile
produced. In September 2013, Honda implemented the use of
semi-trailers in the logistic process.
This action contributed to the reduction in the volume of daily
travels and hence, CO2 emissions from this activity, totaling 5.80
kg of reduction in CO2 emission from the production of each
automobile.
Another modification integrating the Milk Run system was the
implementation of the Shuttle system, which optimizes the
use of racks, filling all the available space with parts and thus
reducing the total of travels. With the implementation of this
action it was possible to reduce the number of travels per day
from 114 to 86, minimizing the emission by 1.10 kg of CO2 per
automobile produced.
1st HALF OF 2013
SUPPLIER
82 trucks powered by regular diesel – S50
SUPPLIER
COMBUSTÍVEIS
SUPPLIER
SUPPLIER
DIESEL
DIESEL
Transportation optimization
To transport annually 1.3 million motorcycles manufactured in Manaus to all corners of Brazil and 429 thousand tons of parts transported
from suppliers to the plant, we need to rely on a complex logistic operation, since the country has the fifth largest territorial extension in
the world. The figures are huge; 28 thousand trips per year considering factory supply and distribution of motorcycles. With the purpose of
optimizing the natural resources employed in the logistic operation, Honda has developed environmental management systems together
with our partners, aiming at eliminating packaging and establishing more efficient means of transportation with lower environmental
impacts.
NPD – Non-Packing Delivery
NPD is an innovative motorcycle transportation system developed by Moto Honda da Amazônia. With it, the company was able to
reduce the volume of packages and diesel consumption. With a focus on environmental respect, Honda has been promoting changes
since 1997; it has reduced the utilization of wood packaging, protection oil, and cardboard and metallic boxes in its processes, to
establish the current returnable racks employed to transport approximately 92% of the motorcycles destined to supply the Brazilian
market from the plant to its dealers. Since then many other changes have been implemented, reducing the consumption of a large
number of resources and helping protect the environment. See below:
1997
1998
Milk Run was implemented, a logistic system that optimizes
trips for the delivery and withdrawal of products and
components. The company’s truck fleet has also been
modernized. With such measures, there was a 5.3 kg CO2
emission reduction per motorcycle transported.
Returnable plastic packages were adopted in the transportation
of parts, thus reducing waste generation from the previously
used disposable components, such as cardboard and plastic.
That replacement led to a 0.7 kg CO2 emission reduction for each
motorcycle transported.
2005
2007
A returnable metal rack system was implemented, eliminating
waste generation from the previously used disposable models.
This initiative decreased CO2 emissions by 3.1 kg per motorcycle
transported.
A river transportation system called Swimming Warehouse
was adopted. With that measure, 11.5 kg of CO2 ceased to be
emitted into the atmosphere per motorcycle transported.
COMBUSTÍVEIS
DIESEL
DIESEL
SUPPLIER
2 HALF OF 2013
nd
SUPPLIER
60 trucks powered by regular diesel – S50 and 22 trucks
powered by biodiesel – S10
SUPPLIER
SUPPLIER
COMBUSTÍVEIS
SUPPLIER
SUPPLIER
DIESEL
BIODIESEL
COMBUSTÍVEIS
DIESEL
2010
A new system employing carts especially adapted to the
transportation of motorcycles was implemented, eliminating
the use of racks. The modification accounts for 6.5 kg less CO2 in
the atmosphere per motorcycle transported. Currently, 5% of the
fleet already features that modification.
BIODIESEL
Swimming warehouse
SUPPLIER
13.4% OF CO2 REDUCTION
SUPPLIER
83
12 kg OF CO2 PER VEHICLE PRODUCED
Adapted carts
84
HSA
Tra nsp ortation | Green Lo g i st i c
2012
Cabotage was implemented at Honda in 2012, taking advantage
of the Brazilian geography, which favors shipping cargo. This
modality has enabled the company to cut the average CO2
emissions for each motorcycle transported by 12.5 kilograms.
In order to service the PADs (advanced distribution outposts)
located over 400 km from the destination harbors, not favoring
cabotage, Honda started using semi-trailers (a set of one
engine and two trucks) increasing load capacity in up to 70%.
This configuration enables a reduction of 8.8 kg of CO2 per
motorcycle transported, as compared with road-river transport
performed with conventional trucks.
5 – Sales and services |
Green Dealer
Cabotage
2013
The Swimming Warehouse has grown significantly over
the years, since launch. In 2013 the volume of motorcycles
produced transported by this system increased to 74%.
Motorcycle distribution by cabotage increased from 3% to 18%
in 2013. With the increased use of such transport modality,
it was possible to reduce by 1,234 tons of CO2 that ceased
to be emitted into the atmosphere annually. Contributing to
this advancement, the installation of Camaçari, São Luís and
Porto Alegre PADs (advanced distribution outposts) was set
in motion.
Parts Division
By offering the joy of selling a product to its clients, the dealers also strive to convey Honda’s ideals, including as regards
In 2003, with the continuous growth of the dealer network and the increase of the amount of waste generated when providing
services, Honda started to develop an action to avoid environmental impacts during the post-sale stage. The result was the
creation of the Green Dealer, a certification issued by Honda to the motorcycle and automobile dealers that dispose 100% of
their generated waste by means of certified recycling companies.
What once started as a simple idea has become an important competitive differential for the brand, that shares its environmental
commitment with dealers and customers through this tool.
The dealer is provided with a reference guide regarding its facilities, procedures, team qualification and partnerships with
environmentally responsible suppliers and, after presenting proof of proper disposal of all waste generated in the provision of
services, receives a certification with annual validity.
In 2013, to further promote the program, the After Sales department reviewed the report on the development of dealers network,
and among items evaluated such as facilities and work procedures, there is also the issue of proper disposal of waste, which
had its weight of importance increased.
Evolution of the Green Dealer certifications in Brazil.
Translucent roof
Green Dealer certified dealers - Automobiles
6%
In 2013, translucent tiles were employed in approximately
5% of the roof of the warehouse in Parts Division, generating
natural lighting environment and providing better working
conditions, energy savings and reduced emissions,
accounting for 156.1 less tons of CO2 in the atmosphere
annually.
200
21%
40%
100
2009
2010
2011
Total of Dealers
98
83
70
36
9
0
196
199
179
170
158
50%
46%
2012
2013
Total of Green Dealers
Warehouse in Parts Division
Packages
The Parts Division has implemented changes in the packages
for distribution of parts for dealers, with the development
of new boxes and envelopes which optimize the process
and contribute to reducing the use of cardboard and other
Green Dealer certified dealers - Motorcycles
18%
resources, besides greater reuse of packages generated in
the primary processes. With this measure it was possible to
reduce CO2 emissions in 1,277 tons in one year.
1100
32%
2009
Total of Dealers
85
301
158
2010
45%
58%
1096
1031
966
892
500
0
37%
364
2011
989
489
2012
574
2013
Total of Dealers
86
HSA
Prod uct Recycling
6 – Product Recycling
7 - Administration | Green Office
Honda is focused in environmental preservation measures when managing its business, aiming to reduce the impacts of
its administrative activities in nature.
Due to the dealer network’s dedication to the Green Dealer program, a variety of waste generated in the provision of
services started to be correctly discarded. Check out the results:
Correctly disposed waste – Automobiles
2009
2010
2011
2012
2013
Tires (kg)
1,072
4,280
8,328
40,184
195,196
249,060
Batteries (unit)
1,518
6,073
11,808
67,857
39,014
126,270
Solid waste
(kg)
162,642
650,567
1,264,992
1,135,222
1,442,008
4,655,521
Oil, lubricants
and fuels (L)
342,601
1,370,403
2,664,672
2,769,198
2,709,410
9,856,284
ACCUMULATED
Correctly disposed waste – Motorcycles
2008
2009
2010
2011
2012
2013
Tires (kg)
17,748
36,443
70,993
92,291
89,960
285,029
592,464
Batteries (unit)
1,102
2,262
4,407
5,729
138,072
173,315
324,887
327,555
672,580
1,210,221
1,703,287
2,097,953
1,494,500
7,506,096
1,454,304
2,986,171
5,817,216
7,562,381
5,166,412
5,011,355
27,997,839
Solid waste
(kg)
Oil, lubricants
and fuels (L)
ACCUMULATED
Campaign: Making dreams even better
Aiming to keep the focus of the dealers in the constant quest for environmental
excellence, in 2013, an awareness campaign on sustainable attitudes was developed,
with the theme: “Making dreams even better”. The material delivered to Green Dealer
certified dealers comprises poster, button, informative stickers, tag handlebars,
explanatory broadside, flyer, among others. After all, when you’re a friend of the
environment, everyone wins.
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Administrative Headquarters - São Paulo (SP)
The Administrative Headquarters of Honda South America
is located in Sao Paulo (SP), in a modern building that favors
the utilization of sunlight, with automated lighting and
air conditioning systems. It gathers the company’s main
administrative and commercial departments, and counts on
approximately, 1200 associates.
In order to decrease energy consumption, an automated
system turns off all the lights of the building during
lunchtime and at the end of the shift. The air conditioning
system is also intelligent, only enhancing its functioning
when the external temperature is raised. Collector bins are
placed all through the company to encourage recycling.
In addition to promoting correct waste disposal practices,
that action also helps generating income to the recycling
cooperatives involved with the process. The space also has
a container for the correct disposal of batteries. Regarding
its vehicle fleet, the company has promoted a change from
automobiles exclusively powered by gasoline to vehicles
using Flex technology, less polluting.
Sede da Honda South America – São Paulo (SP)
Honda office in Chile employs about 70 employees and occupies
a whole floor in a building located in the capital, Santiago. The
company has worked with import and sales of motorcycles,
automobiles and power products since its inception in 1998.
In 2010, the unit created the Environmental Committee, with
the purpose to establish sustainable actions and programs in
the company. The group was responsible for the installation of
selective collection bins, called Puntos Limpos. With this measure,
it warranted through partnerships with local institutions, the
proper disposal of materials for recycling, such as paper, plastic,
glass, batteries, oils, solid waste and hazardous waste generated
by offices and also by the dealers in the country.
Administrative Headquarters in Santiago – Chile
M
Y
CM
MY
CY
CMY
K
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HSA
Ad m inistration | Green Of f i c e
The two Honda offices in Argentina, in Vicente Lopez and
Pacheco, gather approximately 160 associates and concentrate
administrative, sales and services and commercial activities.
Seeking to optimize the consumption of electricity, in 2013, at
the Administrative Headquarters of Vicente Lopez, control of airconditioning temperature was implemented, limiting operation
to a standard temperature of 24 °C and thus preserving the
environment. Computer monitors are switched off automatically
when more than 15 minutes without use elapse.
On the other hand, computers go into standby after 30 minutes
of inactivity and sleep mode after 60 minutes without interaction.
400 W sodium lamps were replaced by 200 W fluorescent models,
more economical and efficient, providing the same brightness
with low electricity consumption.
In order to reduce waste generation, the Administrative
Headquarters has implemented a system to recycle cardboard
and paper, reducing the volume of waste.
8 - Information Technology |
Green IT
The overall Honda premise of reducing the environmental impact in all its areas of business relies on a key partnership to be realized:
technology. The Information Technology area of the company develops a series of actions in order to offer next-generation technology
to employees in order to optimize the consumption of resources such as power and paper.
Administrative Headquarters in Vicente Lopes – Argentina
Through an outsourcing contract with a vendor, the data center
at the Administrative Headquarters of Honda in Sao Paulo,
responsible for storing data from the network and systems,
has promoted virtualization of 50% of the current capacity, and
this indicator is expected to increase in the coming months.
With this measure, the advantages are huge, such as ease in
handling, gain of physical space, reducing the need for constant
cooling (air-conditioning), safety, among other outcomes. The
physical space of 400 m² the equipment held before the change
now boils down to 200 m², with the same service being offered,
with the same quality and reducing power consumption.
In the future, this amount will boil down to two racks of physical
servers, which shall occupy only 2 m². The remainder of
the information and systems will be stored virtually. Honda
Honda del Peru
The administrative headquarters of Honda del Peru was founded
in 1974 and is located in the capital, Lima. It occupies 3 floors of
a building and employs about 110 employees.
In 2013, a series of awareness-building campaigns were
conducted with employees, so they use electricity consciously,
by adopting measures such as to maintain the temperature of
the air conditioning at 24°C. Another measure was to optimize
the illumination of corridors and areas with low concentration
of people.
As regards water consumption, besides awareness-building
campaigns, new equipment was also installed to measure more
accurately the consumption. A measure which helped reduce the
volume of water used was the modification of the faucet valves,
which are now automated and come with a device that controls
the timing of water flow.
Information Technology Department has also developed a study
that created a printing center in each department, reducing the
number of printers and electricity consumption.
Another solution created by Honda’s Green IT in a global
context, is the Web Conference system, in which the associate
does not need to move to the location of the meeting and
can attend the appointment from their own desk, using a
computer. The tool also allows you to share presentations and
documents through the internet with people inside and outside
the company network. It can be used in notebooks, desktops
and tablets, without the need to book rooms and equipment.
Besides the considerable gain of time, the action does not
generate emissions from the displacement of employees.
Administrative Headquarters in Lima – Peru
Waste management
Another measure implemented in order to optimize
resource consumption and reduce waste generation
was the adoption of the controlled copy when printing.
Since 2007, whenever a file is sent to the printer, the
89
person responsible for it goes to the machine and
enters their password. Only after this procedure the
material is printed, promoting a huge reduction in the
number of copies.
90
HSA
Environmental awarene ss- b u i ld i ng ac t i ons
In addition to manufacturing and commercializing high quality and high technology products, and in order to provide joy to its clients,
Honda is also engaged in environmental awareness-building actions. These ideals are based on the Honda Philosophy, which
stimulates the development of healthy and positive relations between the company’s associates and the communities where it
operates. It’s a participative and constant process, in which Honda strives to share experiences and convey values to the current and
the next generations.
Moto Honda da Amazônia - Manaus (AM)
School Garden
Many schools in Manaus take part in the garden project
to stimulate their students to be in touch with planting,
in addition to teaching on the necessary cares during
cultivation. Honda contributes by donating manure to a
school, Escola Municipal Raul Veiga de Queiróz.
Honda Environmental Award
Created in 2008, at the automobile plant in Sumaré (SP), the Environmental Award encourages and rewards the major initiatives of the employees with a focus on environmental preservation and optimal use of natural resources. In 2013, during the
7th Environment Week, employees from Plastic Painting, Weld-
Arbor Day Campaign
The Vitória-Régia Environmental Education Program –
Environmental Battalion develops environmental education and
training of environmental protectors activities for 250 children
from public schools in Manaus. In 2013 Honda supported the
graduation of these students.
Gardens from the School Garden project
ing a registration on the
Internet every customer
can follow the planting
and development of their
tree over time.
Food waste
An internal campaign was created to educate employees
about the importance of not wasting food from the cafeteria. With social appeal, the posters distributed where employees pick their trays up sensitized people about over-
consumption, encouraging
them to help themselves
only what they intend to
consume.
Recicladinho (The Little Recycling Boy), a journey through legends
Aiming to develop environmental awareness in children attending schools in the region of Campinas, in partnership
with Elus Ambiental, an OSCIP (Civil Society Organization of
91
Honda supported the Latin American Conference on
Environmental Preservation, a conjoint action with
the Brazilian Institute for the Defense of Nature. As
a result of the partnership, Honda was honored with
the Certificate of Friend of Nature Company.
Vitória-Régia Environmental
Education Program
ing and Machining sectors
received the award in the
categories Gold, Silver and
Bronze, respectively.
Trophies - Honda Environmental
Award
With the intention of raise the awareness of our customers,
Honda Automóveis do Brasil has developed a campaign to
celebrate Arbor Day. With the theme: “It is arbor day, but
you get the gift”, about 15 thousand customers who purchased Honda automobiles after World Arbor Day were
presented with a seedling planted by SOS Mata Atlântica
in the city of Itu, in the State of Sao Paulo. After complet-
Latin American Conference on
Environmental Preservation
Public Interest), and using tax incentives from the Rouanet
Law, Honda published: “Recicladinho, a journey through
legends – Iara” in the year 2013.
Science Circuit (INPA)
Honda works in partnership with the National Research
Institute of the Amazon (INPA), promoting environmental
awareness among the students of local public schools. The
students are introduced to elements of local biodiversity,
in addition to the history and habits of indigenous
communities. Visitors may also get to know animals from
the region and take part in lectures on the importance of
First Fair of Solid Waste Products
and Services in the Amazon
Honda participated in the First Fair of Solid Waste Products
and Services in the Amazon. The company presented
visitors with its best practices and solutions for the
treatment and disposal of solid waste from production
processes.
EcoLife Project
Honda takes part in a program to foster sustainable activities
in lakes PARU and CALADO (Manacapuru – AM), aiming at
the environmental education of riverside communities. The
communities were visited by 85 voluntary associates who
promoted many awareness-building activities on the important
role played by those communities in promoting environmental
preservation, among those activities, an Environmental Contest.
As an incentive to the project, Honda donated 3 stationary
engines, as well as educational kits and t-shirts to suit up the
teams.
TV Show Isto É Manaus
With the purpose of strengthening the disclosure of their
socio-environmental initiatives, Honda has broadcasted its
activities, events and interviews at the tv show Isto É Manaus
- TV Em Tempo - SBT.
92
HSA
Env ironmental awaren e ss- b u i ld i n g ac t i ons
Administrative Headquarters - São Paulo (SP)
Global Action
Honda has once again taken part in the Global Action, held
at the Workers Club (Sesi). At the event, visitors were able
to participate in recreational environmental activities for
children, had their glycemic levels checked, learned how to
cultivate home gardens, besides receiving 2000 vegetable
seeds. There, 4 mil thousand coconuts were donated and
300 glucose kits were handed out to the volunteers so they
could perform the glucose measurements.
Environment Week Honda
South America
Participants of the Global Action
Philanthropic support
Area of Environmental Citizenship
The fruit from Honda’s agricultural project are destined for
charity institutions for homeless and needy children and
elderly in Manaus (AM). Approximately 70,300 kg of fruit were
delivered to these institutions in 2013.
During Children’s Week recreational activities were held
for the dissemination of environmental education for the
children visiting the Area of Environmental Citizenship –
ECAM/VEMAQA supported by Honda. They received kits,
toys and participated in recreational workshops, which
relied on the use of recycled material.
Justice Planting Life
Science Circuit
Honda, in partnership with the Court of Justice of the State
of Amazonas, has promoted project Justice Planting Life,
with the purpose of stimulating domestic planting, helping
to reduce environmental impact. Furthermore, lawyers,
judges, public servers and other visitors learned about the
importance of healthy eating in everyday life. Participants
received seeds, fertilizers, seedlings of lettuce, scallions
and coconut, and informational brochures.
Honda has supported the Science Circuit environment
project since the year 2001. Our goal is to educate the
community that surrounds the Bosque da Ciência on
preserving this place. To that end, the company provides
support in transportation and snacks for children during
visits to the Bosque da Ciência that take place every last
Saturday of each month.
Diversity of the Amazon
As a result of another partnership between Honda and
the Court of Justice of the State of Amazonas, a book of
environmental education aimed at children about the
Amazon region was produced. Named “Diversity of the
Amazon”, the story seeks to disseminate information and
knowledge about the region among children.
93
Christmas and Sports Festival
of Sustainable Development
Reserve - RDS do Tupé
Aiming to help meeting Municipal Decree 8.044/2005
through sporting activities to ensure quality of life and
enhancement of the environment of populations at
Comunidade da RDS do Tupé, Honda helped promote
the event Christmas and Sports Festival of Sustainable
Development Reserve, contributing with the donation of
souvenirs for the children.
To celebrate the Environment Week, Honda promoted a
number of awareness-building activities for its associates
at its plants in South America. In 2013 the theme was the
rational consumption of electricity.
Ecological Journal
Honda believes that building a better future depends on
sustainable attitudes put into practice today. Therefore, it
broadened the scope of Ecological Journal, an environmental
information publication created and distributed by Honda
Automóveis do Brasil (Sumaré-SP) since 2008 and that,
starting in 2013, was distributed to all units in South America.
The journal is a quarterly publication that features news about
the environment, information about Honda’s sustainable
projects, tips on environmental preservation and the most
important: the participation of readers.
N° 4
Canal de interação
o colaborador
Honda South America
DEZEMBRO/2013
com
Enfeite ecológico: natureza
a
um presente para
vira notícia
Sua criatividade
anterior
do concurso da edição
r
Confira o ganhado
o
Qualidade, recebendo
do Planejamento da
de
Fábio Donizete Travaioli, do Sr. Otávio Kiyoshi Mizikami, Diretor
está
solar
por enviar a foto que
carregador de celular
uma
Automóveis do Brasil,
Produção da Honda
família estão plantando a
Na imagem ele e sua
e envolvimento com
na capa desta edição.
o toda sua preocupação
árvore, demostrand
preservação ambiental.
casas
ano em que as nossas
dica
É chegada a época do
natalino. Confira uma de
entram no espírito
sua casa sem deixar
simples para você decorar
ser sustentável:
Sponsorship to the Programming
of TV Cultura
Enfeite de pinha para
Árvore de Natal
É voCê quem
Constrói
o futuro
Pág. 2
Materiais:
Pinhas de tamanhos variados
Pincel médio
Tinta Acrílica Branca
Glitter prateado e/ou translúcido
Pedaço de fita brilhante
Passo a passo:
a tinta
pontas das pinhas e com
Passe a tinta acrílica nas pequenas quantidades de
ainda molhada despeje
e
glitter por cima.
a fita pelo meio da pinha
Após a secagem, é só passar
colocar na árvore!
is em casa
Atitudes sustentáve
nossa colega
Aqui vai uma ideia da
da HRB-M
Mariana dos Santos,
Honda
- Soumu Group, Moto lixou e
ela
da Amazônia Ltda.,
frutas e os
pintou caixotes de
criado-mudo
transformou em um
de
sustentável, com acabamento de
e tampo
silicone
rodízios de
de decoração
vidro. Uma solução
e
viável
ente
economicam
ecologicamente responsável.
Compartilhe sua ideia
Through the Federal Act of Incentive to Culture (Rouanet
law), the company has sponsored tv shows Repórter Eco
and Planeta Terra at TV Cultura.
The shows covered themes such as: water conservation,
solid waste, preservation of the Amazon rainforest, clean
energy, reduction of pollution and how the industries of the
Industrial Pole of Manaus engage in defense projects of the
Amazon Forest.
os
para todos
ro/2013
South America
Dezemb
da Honda
I - nº 4 Publicação adores - Ano
seus colabor
acaba de ser lançado
como
Um convite à criatividade
Aproveite materiais
itens
para celebrar o Natal.
revistas, entre outros
s
latas, garrafas PET,
ou enfeites diferenciado
para criar presentes
o jornal
Compartilhe com
ideia.
e personalizados.
uma foto da sua
EcoLógico, enviando no reaproveitamento e
Abuse da criatividade que normalmente são
reciclagem de materiais para mostrar o artista
descartados. Aproveite
que há em você!
Mariana recebe seu
Recursos Humanos.
prêmio do Sr. Rodolfo
César Barão, Gerente
Geral de
Como participar:
foto
da
Regras para o envioJPG, com tamanho acima de 1 mega, nome
Envie sua foto no formato to e endereço da unidade onde trabalha
completo, e-mail, departamen [email protected]
para: gestaoambiental_sustent
o
lado)
Premiaçãganhará
um squeeze. (Foto ao
O vencedor
Observações
Caso apareçam pessoas
de bancos de imagem.
Não serão aceitas fotos preenchimento de um Termo de Autorizaçãoe
o
na foto, será solicitado
por um grupo de gerentes
A foto será escolhida
de Uso de Imagem.
a da Honda South America.
diretores da área administrativ
Prazo: 24/01/2014
todos os seus colaboradores.
exemplares
South America para
e HSA - Tiragem: 12.000
publicação da Honda
Ambiental e Sustentabilidad
Jornal EcoLógico é uma
Honda South America
favor enviar para:
: Departamento de Gestão
de
Edição e coordenação Consultas, comentários ou sugestões,
Paulo-SP - A/C: Departamento
CEP 04710-090 - São
Periodicidade: trimestral
[email protected]
377 - Santo Amaro Rua Dr. José Áureo Bustamante, e HSA - e-mail: gestaoambiental_sustentabilid
Sustentabilidad
Gestão Ambiental e
Nesta edição:
2
do Parque Eólico. Pág.
3
Iniciada a construçãoHonda com a Educação Ambiental. Pág.
O compromisso da
4
Culture, Art and Sustainability
In 2013, Honda undertook project “Culture, Art and
Sustainability” through the Rouanet Law of culture incentive.
The action visited shopping centers in Sao Paulo, Campinas
(SP), Rio de Janeiro (RJ) and Manaus (AM). In these places,
over 7 thousand children learned about the importance of
their role in preserving the environment.
94
HSA
Env ironmental awaren e ss- b u i ld i n g ac t i ons
Recycling Program with
Hospital Garrahan
Since 2009, has promoted a solidarity and ecology campaign to help the children in Hospital Prof. Juan P. Garrahan. The goal is to engage to the areas in teams to collect
as much used paper and plastic lids from bottles they can,
which are then donated to the hospital’s recycling program,
and the funds are used in the treatment of young patients.
In 2013, 3,163 kg of paper were collected, avoiding the
cut of 55 trees, and 1,233 kg of plastic lids were collected,
avoiding the emission of 2,219.40 kg of CO2.
6th International Motor Show
Aiming at contributing to environmental conservation
and at the same time to perform social work, the 31
tons of materials used to put together Honda’s booth
at the 6 th International Motor Show in Argentina were
donated to social and educational institutions that have
recycled and reused them.
Sowing Awareness
Aiming to instigate a change in environmental behavior among participants in
the events sponsored by the company,
the annual program “Sowing Awareness” served more than 8 thousand
people in 2013. These visitors participated in educational activities about
the importance of environmental preservation through the project Camino de
La Vida, based on the company’s global
campaign “Blue Skies for Our Children”.
The 2013 edition took place in three events: at Honda Summer – Mar del Plata, at Expoagro and the 6th International
Motor Show.
Environmental tips
Seeking to increase knowledge and
environmental awareness of employees, all Honda units in Argentina have
developed several informative tips on
how to contribute to the preservation
of the environment throughout the year.
For example in March, they talked about
conscious water consumption, in celebration of World Water Day.
Eco-journalism Contest
Honda Chile promotes an Eco-journalism Contest, to
encourage and grant awards to the best articles on
environmental issues. With this initiative, the company
seeks to promote press debate and value environmental
concern all over the country.
World Environment Day
To celebrate the date, all employees of Honda Argentina
were invited to participate in a contest in favor of the environment, with the theme “Energy Savings”. Posters made
from recyclable materials were made to disseminate the
proposed action: promoting a change in awareness regarding energy consumption.
In Florêncio Varela, Honda participated in the Feria de Interés Y Concientización Ambiental, held on Universidade
Nacional Arturo Jauretche, being responsible for recreational activities like musical theater and puppets, with a
focus on environmental awareness. During the event, 300
young people vowed to the care and protection of the environment.
Eco Summit of Journalism
+ Creativity
In December 2013, Chile held the
first Eco Summit of Journalism
+ Creativity, promoted by Honda
Motor de Chile, in partnership
with Universidade Andrés Bello.
There, ideas about journalism
and sustainable ecology were
presented
and
discussed.
The meeting was attended by
academics, businessmen, politicians and students of the
university.
Fanalca S.A.
World Earth Day
In World Earth Day (April 22), Fanalca S.A. promoted an action coordinated by its 38 members of the Environmental Committee.
The group members have developed an awareness-building campaign about 13 endangered species. At the time, 1,200
employees of the plant were divided into groups that sponsored an animal and then discussed measures and actions that
can prevent their extinction.
Environmental Awareness Day
In September, to celebrate Dia Nacional de la Conciencia
Ambiental, volunteers conducted an educational visit to Bio
Parque Temaiken, with the presence of 29 children, ages 6
and 9 years old, of School number. 15 from Vicente López.
The students participated in educational games and watched
a movie about conscious consumption of natural resources.
Pioneers in Motion Program:
United for Road Sustainability
The program aims to encourage citizen participation by students from nearby schools to Honda units, through the content on environment care, commitment to community, education and traffic safety. In 2013, 24 schools participated,
reaching 4,736 students.
95
96
HSA
Ac knowledgements
Acknowledgements
Honda’s dedication to environmental preservation is recognized by renowned entities in Brazil. In 2013, some awards may
be highlighted, such as:
Chico Mendes International
Socio-Environmental Prize
For the fifth consecutive year, Honda Automóveis do Brasil
was awarded the Chico Mendes Socio-Environmental Responsibility Prize, for being considered a sustainable company and for contributing for environmental preservation.
FIESP Conservation and Water
Reuse Award
Honda Automóveis do Brasil was awarded an honorable
mention in the eighth edition of FIESP Conservation and
Water Reuse Award, held in 2013. The winning project,
“Reduction of Water Consumption through Reuse” allowed
a reduction in annual consumption of 21,180,000 liters of
water during the production process.
VII AEA Environment Award
Honda Automóveis do Brasil was honored with an honorable
mention by the Brazilian Association of Automotive Engineering
(AEA), During the edition of the VII AEA Environment Award. The
construction of the wind farm in Xangri-lá with subsequent
power self-sufficiency from the action was the purpose of the
award.
Autodata 2013 Award
Honda Automóveis do Brasil was awarded by the journalism
team of AutoData Magazine as the most sustainable
company in the Brazilian automotive sector in 2013.
The construction of the wind farm in Xangri-lá with
subsequent power self-sufficiency from the action was the
greatest differential in the evaluation.
97
Época Magazine Prize –
Green Company
Honda Automóveis do Brasil and Motor Honda da Amazônia
were the winners of another edition of the Época Magazine
Prize – Green Company. The award is the result of a survey
undertaken by Época Magazine in partnership with service
provider PricewaterhouseCoopers, which highlights the
companies with the best environmental practices in Brazil.
Brazilian GHG Protocol Program
GHG Protocol is a tool used to understand, quantify and
manage GHG (greenhouse gas). It was originally developed in
the United States in 1998 by the World Resources Institute
(WRI) and today it is the most used methodology worldwide
by companies and governments to conduct GHG inventories.
In 2008, the methodology was adapted to the national context
by the GVces and by WRI in partnership with the Ministry of
Environment, the Brazilian Business Council for Sustainable
Development (CEBDS), the World Business Council for
Sustainable Development (WBSCD) and 27 Founding
Companies.
The implementation of the GHG Protocol methodology in Brazil
was adapted to the national context. The Brazilian Program
organizes working groups from participating companies, for
improving the methodology and development of new tools
for accounting for GHG emissions according to the Brazilian
reality.
For the first time, both Honda plants in Brazil received the
Gold Seal, Moto Honda da Amazônia for the first time and
Honda Automóveis do Brasil for the fourth consecutive
time. The award took into consideration the disclosure of
the CO2 emissions inventory in the three scopes reviewed
(direct emissions, indirect by purchase of energy and other
emissions).
2013
IBDN – Brazilian Institute for the
Defense of Nature
Honda received from IBDN – Brazilian Institute for the Defense of Nature – the Partner of Nature company certificate, offered in recognition of commitment and responsibility to the social and environmental issues of the region
of Manaus.
98

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