Minutes Banja Luka - EESTEC LC Novi Sad

Minutes
April 20-23, 2015
Banja Luka, Bosnia & Herzegovina
Innovation Centre Banja Luka,
University of Banja Luka
78000 Banja Luka
www.upcbl.com
Promoting partnering to open innovation
FOSTERING STUDENTS' ENTREPRENEURSHIP
AND OPEN INNOVATION IN UNIVERSITYINDUSTRY COLLABORATION
544373-TEMPUS-1-2013-1-RS-TEMPUS-JPHES
www.idealab.uns.ac.rs
Workshop on Promoting partnering to open innovation
Workshop on Promoting partnering to open innovation of the project FOSTERING STUDENTS'
ENTREPRENEURSHIP AND OPEN INNOVATION IN UNIVERSITY – iDEAlab (544373-TEMPUS-1-2013-1RS-TEMPUS-JPHES) took place in Banja Luka, Bosnia & Herzegovina, during April 20-23, 2015. It was
hosted by Innovation Centre, street Mladena Stojanovica 4, Banja Luka. The workshop was organized
in order to identify and determine how innovation works and how to effectively involve partners in
the processes of open innovation. The main focus of the workshop was on:
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Identification and determination of innovation working models;
Types of innovation and strategy management;
Innovation key concepts (closed and open innovation systems);
Obstacles to innovation and their elimination;
Best practices for partnering in open innovation process;
Links between knowledge and partners in innovation process;
Team synergy in creating a brand;
Clear idea concept;
Think through idea (Practical workshop);
Developing innovative ideas cooperatively via QFD (Practical workshop).
The third project management meeting has brought together members of project management team
and steering committee to review work progress, assess financial flow and agree on further actions.
Participants of the workshop on Promoting partnering to open innovation and project management
meeting:
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Vladimir Todorović, University of Novi Sad
Petar Vrgović, University of Novi Sad
Danijela Ćirić, University of Novi Sad
Milovan Medojević, Creative Educational Centre (KEC)
Đorđe Ćelić, Business Incubator Novi Sad
Lazo Manojlović, Technical College of Applied Sciences
Dušan Jovanić, Technical College of Applied Sciences
Vladimir Ćorda, Innovation Centre Banja Luka
Mario Milanović, Innovation Centre Banja Luka
Lamija Subašić, University of Zenica
Vesna Antunović, BSC Bar
Dimitrije Milojević, University College Nikola Subić Zrinski
Marina Nikolić, University College Nikola Subić Zrinski
Zoran Anišić, Subotica Tech-College of Applied Sciences
Atila Nađ, Subotica Tech-College of Applied Sciences
Jens Schumacher, SFC Germany,
Martin Dobler, SFC Germany,
Branislav Stanković, University of Novi Sad,
Milan Vračar, University of Novi Sad,
Marko Bjeloš, EESTEC Novi Sad,
Duško Trifković, EESTEC Novi Sad,
Tim Vorley, University of Sheffield,
Nick Williams, University of Sheffield,
Milena Ljubičić, University of Banja Luka,
Smilja Krajinović, Vojvodina ICT Cluster
Nirvana Psutka, EESTEC Banja Luka,
Goran Vukalović, EESTEC Banja Luka,
Jovo Ateljević, University of Banja Luka,
Jelena Trivić, University of Banja Luka.
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Day 1: Arrival (Monday, April 20, 2015)
16:00 – 23:30 Arrival of participants in Banja Luka
Day 2: Intro, Reflection of Idea Labs, Workshop on Innovation (Tuesday, April 21, 2015)
09:00 – 09:30 Intro and Overview (Jens Schumacher, SFC Germany)
SFC introduces the theme and purpose of the learning unit: How innovation works & involving
partners in the process of open innovation. This part of workshop ensured an insight to relevant
sources of new ideas and innovation, characteristic types of innovation, key concepts, and obstacles to
open innovation and their elimination in effective way. In addition to previously mentioned, a useful
tool was presented - Participation and Context Matrix, where the two main factors are Degree of
Participation and Knowledge Focus.
09:30 – 10:00 Reflection of Idea Labs (Dimitrije Milojević & Marina Nikolić, University College Nikola
Subić Zrinski)
Flipped classroom presentations and discussion about the achievements and challenges encountered
in the preceding period. This part of training was focused on Best practices for partnering in
innovation process, knowledge, team synergy and education for the future. Beside this, importance of
brand and brand management was pointed out.
10:00 – 10:30 Short break
10:30 – 12:00 Workshop on Innovation (Dimitrije Milojević & Marina Nikolić, University College
Nikola Subić Zrinski)
The practical workshop – Team synergy in creating the brand, introducing useful tools such as “Mind
Mapping” (A proven technique to plot out the desired offering, rational benefits, emotional benefits,
character & symbols, and values that define the desired future identity.), “Planets & Moons tool“ (an
exercise to help team to identify and prioritize key dimensions of the brand. In the exercise, brand
values are“planets”,while attributes or characteristics are the accompanying “moons” of the planets.)
and “Brand Personality Cards” (Participants in a workshop are given a selection of cards representing
a variety of themes, usually two or three can be selected from this list: Cars, Sports, Places, People,
Animals, Houses. They are asked to imagine if your brand was a car, what car would it be? Then ask to
explain reasons why. Keywords are captured on a board.).
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12:00 – 13:00 Lunch break
13:00 – 16:00 Visit of Innovation Centre Banja Luka (Mario Milanović and Vladimir Ćorda, Innovation
Centre Banja Luka)
Innovation Centre Banja Luka was the first combined modernly equipped center for support and
development of entrepreneurship in the Republic of Srpska, strongly committed with the intent to
support the development of companies that are able to offer a wide market of advanced commercial
solutions in terms of products, services, employment and improvement of business processes based
on knowledge and application of innovative and advanced technologies.
13:00 – 16:00 External Expert Seminar (Mario Milanović, Innovation Centre Banja Luka)
All participants in the iDEA Lab training will hear from exemplary companies of Innovation Centre
Banja Luka’s Business Incubator. Also, the participants have the opportunity to talk to and hear from
experienced practitioners of the Innovation Centre Banja Luka’s Training Centre and Consulting
Department.
20:00 Dinner
Day 3: Action Learning, Partner Expert Seminar and Workshop (Wednesday, April 22, 2015)
10:00 – 11:30 Action Learning: Workshop on partnering/open innovation (Nick Williams and Tim
Vorely, University of Sheffield)
This training session was consisted of theoretical concept “From idea to opportunity: entrepreneurial
strategy and market identification” where the Clear Idea concept was introduced and Practical part in
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terms of workshop exercise “Think through idea”, where participants were divided into separate
groups working on given tasks.
11:30 – 12:00 Coffee break
12:00 – 12:45 Partner Expert Seminar (Jens Schumacher and Martin Dobler, SFC Germany)
A seminar delivered by a convening IdeaLab partner with expertise in the core topic of the learning
unit. The main topics were Types of innovation, how to promote partnering and how to measure it
12:45 – 14:00 Lunch
14:00 – 15:30 Partner Expert Workshop (Jens Schumacher and Martin Dobler, SFC Germany)
A workshop delivered by a convening IdeaLab partner with expertise in the core topic of the learning
unit. The focus was on Why do we need the House of Quality from aspects of Voice of the Customers
and Voice of Engineers, QFD - Quality Function Deployment, Advantages and disadvantages in using
QFD as a tool.
15:30 – 16:00 Coffee break
16:00 – 17:00 Project Management meeting (Vladimir Todorović, University of Novi Sad)
Details on further steps, issues regarding the next meeting in Sheffield. Equipment purchase detailed.
Presentation on platform development for iDEAlab by Duško Trifković, EESTEC Novi Sad.
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