Case Studies - Digital Key

Transcription

Alegent
Health
–– Prenatal
Support
Alegent
Health
Prenatal
Support
VC webkey solution yields a 23.3% response rate for prenatal education website.
“The utilization of the VC webkey
gave us an innovative way to
connect with expectant parents.
The landing page on our website
provides helpful information,
access to pre-registration and
much more.”
Marketing Manager at Alegent Creighton Health.
The Client
Alegent Health is the largest
not-for-profit, faith-based
healthcare provider in Nebraska
and southwest Iowa with 11 acute
care hospitals, a specialty spine
hospital, freestanding inpatient
psychiatric and skilled nursing
facilities and more than 100
Alegent Creighton Clinic
locations. With a commitment
to providing high-quality care
and an exceptional patient
experience, Alegent Creighton
Health physicians and employees
are focused on caring for the body,
mind and spirit of every person.
The Challenge
With a robust maternity website,
the challenge Alegent faced
was finding a non-intrusive and
intuitive way to promote their
maternity services, prenatal
education support tools, and the
opportunity for expecting parents
to pre-registration at one of their
hospitals. The objective for the
campaign was to position Alegent
as a prenatal educational partner
and encourage expecting parents
to pre-register for delivery at one of
Alegent’s hospitals.
Our Solution
VC’s agents collaborated with
Alegent ona dynamic campaign
featuringthe VC webkey solution.
The VC solution was distributed to
expecting parents by their OBGYN
during their prenatal visits and
seamlessly drove them to the
dedicated Alegent prenatal support
website.
> The Results
The campaign resulted in an
engagement rate of 23.3% and
a significant spike in Alegent’s
marketing ROI.
To find out more visit
visiblecomputing.com
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. ALEGENT CS/06AUG13
To find out more visit digital-key.co.uk
Alegent Health
Health –– Prenatal
Prenatal Support
Support
Alegent
“The utilization of the VC webkey
“The
of the VC
webkey
gave utilization
us an innovative
way
to
gave
us an
innovative
way
to
connect
with
expectant
parents.
connect
withpage
expectant
The landing
on ourparents.
website
The
landing
page
on
our website
provides helpful information,
provides
information,
access tohelpful
pre-registration
and
access
to
pre-registration
and
much more.”
much more.”
The Client
The Client
Alegent Health is the largest
Alegent
Healthfaith-based
is the largest
not-for-profit,
not-for-profit,
faith-based
healthcare provider
in Nebraska
healthcare
provider
Nebraska
and southwest
Iowainwith
11 acute
and
southwest
Iowa
with
acute
care hospitals, a specialty11
spine
care
hospitals,
a
specialty
spine
hospital, freestanding inpatient
hospital,
freestanding
psychiatric
and skilledinpatient
nursing
psychiatric
and
skilled
facilities and more
thannursing
100
facilities
and more than
Alegent Creighton
Clinic100
Alegent
Creighton
Clinic
locations.
With a commitment
locations.
With
a
commitment
to providing high-quality care
to
providing
high-quality
care
and
an exceptional
patient
and
an
exceptional
patient
experience, Alegent Creighton
experience,
Alegent
Creighton
Health physicians
and
employees
Health
physicians
and
employees
are focused on caring for
the body,
are
focused
on caring
forperson.
the body,
mind
and spirit
of every
mind and spirit of every person.
The Challenge
The Challenge
With a robust maternity website,
With
a robust maternity
website,
the challenge
Alegent faced
the
challenge
Alegent
faced
was finding a non-intrusive and
was
finding
non-intrusive
and
intuitive
waya to
promote their
intuitive
way
to promote
their
maternity
services,
prenatal
maternity
prenatal
educationservices,
support tools,
and the
education
support
tools,
the
opportunity for expectingand
parents
opportunity
for
expecting
parents
to pre-registration at one of their
to
pre-registration
at onefor
of the
their
hospitals.
The objective
hospitals.
The
objective
for
the
as a prenatal educational partner
as
prenatal educational
anda encourage
expectingpartner
parents
and
encouragefor
expecting
to pre-register
deliveryparents
at one of
to
pre-register
for delivery at one of
Alegent’s
hospitals.
Alegent’s hospitals.
Our Solution
Our Solution
VC’s agents collaborated with
VC’s
agents
with
Alegent
ona collaborated
dynamic campaign
Alegent
ona
dynamic
campaign
featuringthe VC webkey solution.
featuringthe
VC webkey
solution.to
The VC solution
was distributed
The
VC solution
was
to
expecting
parents
bydistributed
their OBGYN
expecting
parents
by
their
OBGYN
during their prenatal visits and
during
their drove
prenatal
visits
seamlessly
them
to and
the
seamlessly
drove
them
to
dedicated Alegent prenatalthe
support
dedicated
website. Alegent prenatal support
website.
> The Results
> The Results
The campaign resulted in an
The
campaignrate
resulted
in an and
engagement
of 23.3%
engagement
rate
of
23.3%
and
a significant spike in Alegent’s
amarketing
significant
spike
in
Alegent’s
ROI.
marketing ROI.
To
find out more visit
Callaway
Golf
Callaway
Golf
B2B new product launch piece achieves a 17.5% response rate.
“We were looking for a way to
engage with our retail partners and
drive them to our media site to find
updated product materials.
The VC webkey was the perfect
tool to attract their attention and
drive them to action.”
Manager, Marketing, Callaway Gold | Odyssey.
The Client
Our Solution
Callaway Golf manufactures and
sells golf clubs, golf balls, apparel,
footwear and accessories in more
than 110 countries worldwide.
Through an unwavering
commitment to innovation,
Callaway products and services
are designed to deliver advanced
technologies that help golfers of all
abilities find more enjoyment in
the game.
In collaboration with Callaway,
VC’s Agents designed an interactive
drive-to-web solution. Incorporated
into a new product launch kit
and delivered via direct mail, the
VC webkey allowed retailers
to seamlessly and conveniently
access online resources, including
product and promotional materials.
The solution helped the brand rise
above promotional clutter and
gave the recipients control and
accessibility of critical materials.
The Challenge
Callaway Golf was introducing
a new product line to their retail
partners. The solution needed to
grab the retailer’s attention, as well
as easily connect them to online
materials.
> The Results
To date, the VC B2B new product
launch piece achieved a 17.5%
response rate.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. CALLAWAY CS/06AUG13
Callaway Golf
Golf
Callaway
“We were looking for a way to
“We
werewith
looking
for apartners
way to and
engage
our retail
engage
withtoour
partners
drive them
ourretail
media
site toand
find
drive
them
to our media
site to find
updated
product
materials.
updated
productwas
materials.
The VC webkey
the perfect
The
VC
webkey
was
the perfect
tool to attract their attention
and
tool
attract
attention and
drivetothem
to their
action.”
drive them to action.”
The Client
The Client
Callaway Golf manufactures and
Callaway
manufactures
and
sells golf Golf
clubs,
golf balls, apparel,
sells
golf clubs,
golf balls, apparel,
footwear
and accessories
in more
footwear
accessories
in more
than 110 and
countries
worldwide.
than
110
countries
worldwide.
Through an unwavering
Through
an unwavering
commitment
to innovation,
commitment
to innovation,
Callaway products
and services
Callaway
products
and services
are designed
to deliver
advanced
are
designed to
deliver
advanced
technologies
that
help golfers
of all
technologies
that help
golfers in
of all
abilities find more
enjoyment
abilities
find more enjoyment in
the game.
the game.
The Challenge
The Challenge
Callaway Golf was introducing
Callaway
Golf was
a new product
line introducing
to their retail
apartners.
new product
line to their
retailto
The solution
needed
partners.
The solution
needed
grab the retailer’s
attention,
asto
well
grab
the
retailer’s
attention,
as
well
as easily connect them to online
as
easily connect them to online
materials.
materials.
Our Solution
Our Solution
In collaboration with Callaway,
In
collaboration
with Callaway,
VC’s
Agents designed
an interactive
VC’s
Agents designed
interactive
drive-to-web
solution. an
Incorporated
drive-to-web
solution.
Incorporated
into a new product launch kit
into
new product
launch
kit the
and adelivered
via direct
mail,
and
delivered
via
direct
mail,
VC webkey allowed retailers the
VC
webkey allowed
retailers
to seamlessly
and conveniently
to
seamlessly
conveniently
access
online and
resources,
including
access
resources, including
productonline
and promotional
materials.
product
and promotional
materials.
The solution
helped the brand
rise
The
solution
helpedclutter
the brand
above
promotional
and rise
above
promotional
gave the
recipients clutter
controland
and
gave
the
recipients
control
and
> The Results
> The Results
To date, the VC B2B new product
To
date,piece
the VC
B2B new
product
launch
achieved
a 17.5%
launch
piece
achieved
a
17.5%
response rate.
response rate.
To
find out more visit
DMA
–– Ticket
to
innovate
DMA
Ticket
to
innovate
VC pico webkey creates seamless drive to online innovation agenda.
The Client
The Challenge
> The Results
The DMA have been leading
the way in direct marketing and
helping the industry do better
business since 1992. At the
heart of what they do is their
members. There are more than
1,000 members across the UK,
including agencies, list brokers
and mailing houses, as well as
blue-chip corporations such as BT,
Sainsbury’s and Lloyds TSB.
The Direct Marketing Association
required a unique invitation to
conjure intrigue for their upcoming
Innovation Summit to be sent to
representatives from a variety of
leading media agencies.
The invitation gave recipients the
opportunity to forward the event’s
website onto colleagues that may
be interested; generating a great
deal of awareness for the summit.
The piece provided an example of
pioneering print and cross media
marketing, giving attendees a
sample of the innovative ideas that
would be featured at the event.
Our Solution
The slim invitation, featuring the
DMA’s clear branded artwork,
incorporated a VC webkey
which drove directly to a specially
designed site where attendees
could view the summit agenda and
get a taste for the event through
watching preview videos and
reading further information.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. DMA CS/06AUG13
DMA –– Ticket
Ticket to
to innovate
innovate
DMA
The Client
The Client
The DMA have been leading
The
been
leadingand
the DMA
way inhave
direct
marketing
the
way in
marketing
and
helping
thedirect
industry
do better
helping
thesince
industry
doAtbetter
business
1992.
the
business
sincethey
1992.
heart of what
doAt
is the
their
heart
of
what
they
do
is
their
members. There are more
than
members.
There across
are more
1,000 members
thethan
UK,
1,000
members
across
UK,
including
agencies,
list the
brokers
including
agencies,
and mailing
houses,list
asbrokers
well as
and
mailingcorporations
houses, as well
blue-chip
suchasas BT,
blue-chip
corporations
Sainsbury’s
and Lloydssuch
TSB.as BT,
Sainsbury’s and Lloyds TSB.
The Challenge
The Challenge
The Direct Marketing Association
The
Directa Marketing
Association
required
unique invitation
to
required
a uniquefor
invitation
to
conjure intrigue
their upcoming
conjure
intrigue
for their
Innovation
Summit
to beupcoming
sent to
Innovation
Summit
to abevariety
sent to
representatives
from
of
representatives
from a variety of
Our Solution
Our Solution
The slim invitation, featuring the
The
slimclear
invitation,
featuring
the
DMA’s
branded
artwork,
DMA’s
clear branded
artwork,
incorporated
a VC webkey
incorporated
a VC webkey
which drove directly
to a specially
which
drove
directly
a specially
designed site where to
attendees
designed
site
where
attendees
could view the summit agenda and
could
summit
agenda
and
get a view
taste the
for the
event
through
get
a tastepreview
for the event
watching
videosthrough
and
watching
preview
videos and
reading further
information.
reading further information.
> The Results
> The Results
The invitation gave recipients the
The
invitationtogave
recipients
the
opportunity
forward
the event’s
opportunity
tocolleagues
forward thethat
event’s
website onto
may
website
onto colleagues
may
be interested;
generatingthat
a great
be
interested;
generating
great
deal
of awareness
for theasummit.
deal
of
awareness
for
the
summit.
The piece provided an example of
The
piece provided
example
of
pioneering
print andancross
media
pioneering
print
and
cross
media
marketing, giving attendees a
marketing,
giving
attendees
a that
sample of the
innovative
ideas
sample
of featured
the innovative
would be
at the ideas
event.that
would be featured at the event.
To
find out more visit
Harlequin
–– The
Returned
Harlequin
The
Returned
Reader engagement soars with custom flash memory solution.
“VC’s agent exceeded every
expectation we had with this
project. Not only were they incredibly
accommodating on, what was for
us, a new initiative and accepted
those challenges and still delivered
a product that was better than
we could originally have hoped”,
said the Assistant Project Manager
at Harlequin MIRA. “We are
absolutely impressed with their
professionalism, competency and
efficiently and look forward to
working with them again”
Assistant Project Manager, Harlequin MIRA.
The Client
Our Solution
Harlequin is one of the world’s
leading publishers of books
for women, with titles issued
worldwide in 31 languages and
sold in 110 international markets.
Offering women a broad range of
reading from romance to bestseller
fiction, from young adult to erotic
literature, from nonfiction to
fantasy, and more, Harlequin is
unique in the publishing industry.
The piece has been designed
to deliver the ‘ultimate consumer
journey’ by creating captivating
experiences that take consumers
on an enhanced journey from
print, to rich media, to the web
and beyond. This format allowed
Harlequin to choose from
a number of different functions
available including delivery of
high-quality video, audio,
applications, documents and files
into the hands of the final user
while driving them seamlessly
online. The piece became an
effective way to give buyers
information about upcoming
books, inspiration behind the
books and a digital advance
reading copy in a convenient
and innovative manner.
The Challenge
Harlequin’s goal was to increase
the level of reader engagement
and awareness of THE RETURNED,
Harlequin MIRA’s high-concept
literary debut of 2013. The aim was
to drive consumer engagement
and awareness.
> The Results
With a response rate of 11%, this
bespoke solution enabled
Harlequin to effciently leverage
publicity and marketing, while
creatingan entertaining and enriched
experience for their customers.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. HARLEQUIN CS/07AUG13
Harlequin –– The
The Returned
Returned
Harlequin
“VC’s agent exceeded every
“VC’s
agent exceeded
every
expectation
we had with
this
expectation
with
thisincredibly
project. Not we
onlyhad
were
they
project.
Not only on,
werewhat
theywas
incredibly
accommodating
for
accommodating
on,and
what
was for
us, a new initiative
accepted
us,
a new
initiativeand
andstill
accepted
those
challenges
delivered
those
challenges
and
still
a product that was better delivered
than
awe
product
that was better
than
could originally
have hoped”,
we
originallyProject
have hoped”,
saidcould
the Assistant
Manager
said
the Assistant
Manager
at Harlequin
MIRA.Project
“We are
at
Harlequinimpressed
MIRA. “We
aretheir
absolutely
with
absolutely
impressed
with theirand
professionalism,
competency
professionalism,
competency
efficiently and look
forward to and
efficiently
and
look
forward
working with them again” to
working with them again”
The Client
The Client
Harlequin is one of the world’s
Harlequin
is one of of
thebooks
world’s
leading publishers
leading
publishers
of books
for women,
with titles
issued
for
women,inwith
titles issuedand
worldwide
31 languages
worldwide
in
31
languages
and
sold in 110 international markets.
sold
in
110
international
markets.
Offering women a broad range of
Offering
women
a broad
of
reading from
romance
torange
bestseller
reading
fromyoung
romance
to to
bestseller
fiction, from
adult
erotic
fiction,
from
young
adult totoerotic
literature,
from
nonfiction
literature,
from
nonfiction
to is
fantasy, and
more,
Harlequin
fantasy,
Harlequin
is
unique inand
themore,
publishing
industry.
unique in the publishing industry.
The Challenge
The Challenge
Harlequin’s goal was to increase
Harlequin’s
goal was
to increase
the level of reader
engagement
the
of reader
engagement
andlevel
awareness
of THE
RETURNED,
and
awareness
of high-concept
THE RETURNED,
Harlequin
MIRA’s
Harlequin
MIRA’s
high-concept
literary debut
of 2013.
The aim was
literary
debut
of
2013.
The aim was
to drive consumer engagement
to
drive
consumer engagement
and
awareness.
and awareness.
Our Solution
Our Solution
The piece has been designed
The
piece the
has‘ultimate
been designed
to deliver
consumer
to
deliverby
the
‘ultimate
consumer
journey’
creating
captivating
journey’
by creating
captivating
experiences
that take
consumers
experiences
that
take
consumers
on an enhanced journey
from
on
an to
enhanced
journey
from
print,
rich media,
to the
web
print,
to rich media,
to theallowed
web
and beyond.
This format
and
beyond.
This format
Harlequin
to choose
fromallowed
Harlequin
a number to
of choose
differentfrom
functions
aavailable
numberincluding
of different
functions
delivery
of
available
including
high-quality
video, delivery
audio, of
high-quality
audio, and files
applications,video,
documents
applications,
documents
into the hands of the finaland
userfiles
into
the
hands
of
the
final
user
while driving them seamlessly
while
thembecame
seamlessly
online.driving
The piece
an
online.
The
piece
became
an
effective
way
to give
buyers
effective
wayabout
to give
buyers
information
upcoming
information
about upcoming
books, inspiration
behind the
books,
inspiration
the
books and
a digitalbehind
advance
books
and
a
digital
advance
reading copy in a convenient
reading
copy inmanner.
a convenient
and innovative
and innovative manner.
> The Results
> The Results
With a response rate of 11%, this
With
a response
of 11%, this
bespoke
solution rate
enabled
bespoke
enabled
Harlequinsolution
to effciently
leverage
Harlequin
to effciently
leverage
publicity and
marketing,
while
publicity
and
marketing,and
while
creatingan
entertaining
enriched
creatingan
and enriched
experienceentertaining
for their customers.
experience for their customers.
To
find out more visit
Microsoft
Microsoft
Physical to digital approach halves cost-per-response.
The Client
The Challenge
Our Solution
The Microsoft Partner Network
was created as a beneficial system
to help serve the needs and
requirements of exclusive Microsoft
Partners. The Network is dedicated
to creating a strong identity for
the partners; providing them with
the opportunity to download
marketing assets, receive training
and gain technical support.
Microsoft’s objective was to
encourage existing partners to
upgrade to a higher level of paid
membership to receive further
benefits including flexible training
options and advanced marketing
resources. With the aim of targeting
existing Microsoft Partner Network
members, the client was aware
that this technologically-attuned
audience were receptive to
exciting innovations, thus a unique
approach towards them upgrading
their membership was required.
VC’s Agent worked with April Six
to develop a bespoke mailing
campaign, featuring a VC webkey
which plugged into a computer
USB port to seamlessly drive to
a sign-up portal promoting the
benefits of upgrading. A test
mailing using a print-only piece
was run in tandem, enabling
Microsoft to accurately gauge the
effectiveness of the VC webkey
against a standard direct mail
format.
> The Results
As well as achieving a stand out
response rate of 24%, the VC
webkey mailing halved the cost
per response of the traditional
print mailing, demonstrating that
investing in VC innovation drives
superior campaign ROI.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. MICROSOFT CS/06AUG13
Microsoft
Microsoft
The Client
The Client
The Microsoft Partner Network
The Microsoft
Network
was
created asPartner
a beneficial
system
was
created
beneficial
to
help
serve as
thea needs
and system
to help serve of
theexclusive
needs and
requirements
Microsoft
requirements
of
exclusive
Microsoft
Partners. The Network is dedicated
Partners.
The
Network
is
dedicated
to creating a strong identity for
to creating
a providing
strong identity
the
partners;
themfor
with
the opportunity
partners; providing
them with
the
to download
the opportunity
to receive
download
marketing
assets,
training
marketing
assets, receive
and
gain technical
support.training
and gain technical support.
The Challenge
The Challenge
Microsoft’s objective was to
Microsoft’sexisting
objective
was to to
encourage
partners
encourage
to
upgrade
to existing
a higher partners
level of paid
upgrade to a to
higher
level
of paid
membership
receive
further
membership
to receive
further
benefits
including
flexible
training
benefits
including
flexible
training
options and advanced marketing
options
and
advanced
marketing
resources. With the aim of targeting
resources.
With the
aim ofNetwork
targeting
existing
Microsoft
Partner
existing Microsoft
Partner
Network
members,
the client
was aware
members,
the client was aware
that
this technologically-attuned
that this technologically-attuned
audience
were receptive to
audienceinnovations,
were receptive
exciting
thusto
a unique
exciting
innovations,
thus
a unique
approach towards them
upgrading
approach
towards
them
upgrading
Our Solution
Our Solution
VC’s Agent worked with April Six
VC’s
Agentaworked
with
April Six
to
develop
bespoke
mailing
to develop featuring
a bespoke
mailing
campaign,
a VC
webkey
campaign,
featuring
VC webkey
which
plugged
into aacomputer
whichport
plugged
into a computer
USB
to seamlessly
drive to
USB
port
to
seamlessly
drive
a sign-up portal promoting
theto
a
sign-up
portal
promoting
benefits of upgrading. A testthe
benefitsusing
of upgrading.
A test
mailing
a print-only
piece
mailing
a print-only
piece
was
run using
in tandem,
enabling
was run intotandem,
enabling
Microsoft
accurately
gauge the
Microsoft to accurately
gauge the
effectiveness
of the VC webkey
effectiveness
of
the
VC
against a standard directwebkey
mail
against a standard direct mail
format.
format.
> The Results
> The Results
As well as achieving a stand out
As well as rate
achieving
a stand
out
response
of 24%,
the VC
response
rate of
24%,the
thecost
VC
webkey
mailing
halved
webkey
mailing
halved
the cost
per
response
of the
traditional
per
response
of
the
traditional
print mailing, demonstrating that
print mailing,
that
investing
in VCdemonstrating
innovation drives
investingcampaign
in VC innovation
superior
ROI. drives
superior campaign ROI.
Ogilvy –– Print
Print 2.0
2.0
Ogilvy
Ogilvy wins print & design award with VC pico buckslip.
The Client
The Challenge
Our Solution
The Print and Design Awards were
holding their annual event to
acknowledge print companies
that embrace quality and creativity
in production.
The Print 2.0 campaign was
devised by the OgilvyOne
production department to
showcase innovative print
technology to creatives across the
agency group. VC’s Agent worked
with OgilvyOne to develop a unique
invite for the event designed to
drum up excitement and awareness
and provide an example of
pioneering print.
The tongue in cheek creative
created a teaser for attendees to
discover ‘Print as mind-blowing as
a tiger riding a shark’. The invite
incorporated a VC webkey which
drove directly to a personalized site
where prospects could view the
agenda, details and sign up
for workshops.
> The Results
The Cross Media category is
awarded to a campaign that
demonstrates excellence in
combining print, digital technology
and variable data. Ogilvy One and
VC’s Agent teamed up to produce
the Print 2.0 campaign, which
scooped the award for best
Cross Media.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved.OGILVY CS/06AUG13
Ogilvy
–
Print
2.0
Ogilvy
–
Print
2.0
Ogilvy
–
Print
Ogilvy – Print 2.0
2.0
The Client
The Client
The Client
The
Client
The Print
and Design Awards were
The Print and Design Awards were
The Printtheir
andannual
Designevent
Awards
holding
to were
holding
event
to were
The
Printtheir
andannual
Design
Awards
holding
their
annual
event
to
acknowledge
print
companies
acknowledge
print companies
holding
their
annual
event
to
acknowledge
print companies
that
embrace quality
and creativity
that embrace quality
and creativity
acknowledge
print
companies
that
embrace quality and creativity
in
production.
in
production.
that
embrace quality and creativity
in production.
in production.
The Challenge
The Challenge
The Challenge
The
Challenge
The Print
2.0 campaign was
The Print 2.0 campaign was
The Printby
2.0
campaign
was
devised
the
OgilvyOne
devised
the
OgilvyOne
The
Printby
2.0
campaign
was
devised
by
the
OgilvyOne
production
department
to
production
department
to
devised
by
the
OgilvyOne
productioninnovative
department
to
showcase
print
showcase innovative
print
production
department
to
showcase innovative
print
technology
to creatives
across the
technology
to creatives
across the
showcase
innovative
print
technology
to creatives
across
the
agency
group.
VC’s Agent
worked
agency
group.
VC’s
Agent
worked
technology
to creatives
across
the
agency
group.
VC’s
Agent
worked
with
OgilvyOne
to develop
a unique
with
OgilvyOne
to develop
a unique
agency
group.
VC’s
Agent
worked
with OgilvyOne
to develop
a unique
invite
for the event
designed
to
invite
for the event
designed
to
with
to develop
a unique
invite
for excitement
the event
designed
to
drumOgilvyOne
up
and awareness
drum up
excitement
and awareness
invite
for
the
event
designed
drum
up
excitement
and
awareness
and provide an example of to
and provide
an example
drum
up excitement
and of
awareness
and provide
an example
of
pioneering
print.
pioneering
print.
and
provide
an
example
of
pioneering print.
pioneering print.
Our Solution
Our Solution
Our Solution
Our
Solution
The tongue
in cheek creative
The tongue in cheek creative
The tongue
in cheek
creative to
created
a teaser
for attendees
created
a teaser
for attendees
The
tongue
in cheek
creative to
created
a‘Print
teaser
attendees
toas
discover
asfor
mind-blowing
discovera‘Print
asfor
mind-blowing
created
teaser
attendees
toas
discover
‘Print
as mind-blowing
as
a
tiger riding
a shark’.
The invite
a tiger riding
a shark’.
The invite as
discover
‘Print
as
mind-blowing
a tiger riding aa shark’.
The invite
incorporated
VC webkey
which
incorporated
VC webkey
which
a
tigerdirectly
riding aa
shark’.
The invite
incorporated
ato
VC
webkey
whichsite
drove
a personalized
drove
directly
to
a
personalized
site
incorporated
atoVC
webkey
drove directly
acould
personalized
where
prospects
viewwhich
the site
where
prospects
could
view
the
drove
acould
personalized
where directly
prospects
agenda,
detailstoand
signview
up the site
agenda,
details and
signview
up the
where
prospects
could
agenda,
details
and
sign
up
for workshops.
for workshops.
agenda,
details
and
sign
up
for workshops.
for
workshops.
> The Results
> The Results
> The Results
>
The
Results
The
Cross
Media category is
The Cross Media category is
The CrosstoMedia
category
awarded
a campaign
thatis
awarded
a campaign
thatis
The
Crossto
category
awarded
toMedia
a campaign
that
demonstrates
excellence
in
demonstrates
excellence
in
awarded
toprint,
a campaign
that
demonstrates
excellence
in
combining
digital technology
combining
print,
digital
technology
demonstrates
excellence
in and
combining
digital
technology
and variableprint,
data.
Ogilvy
One
and variableprint,
data.digital
Ogilvy
One and
combining
technology
and variable
data. Ogilvy
One
and
VC’s
Agent teamed
up to
produce
VC’svariable
Agent teamed
up to One
produce
and
data. Ogilvy
and
VC’sPrint
Agent
up to
produce
the
2.0teamed
campaign,
which
the
Print
2.0teamed
campaign,
which
VC’s
Agent
up
to
produce
the Print 2.0
which
scooped
the campaign,
award for best
scooped
the campaign,
award for best
the
Print
2.0
which
scooped
the award for best
Cross
Media.
Cross
Media.
scooped
the
award
for
best
Cross Media.
Cross
To findMedia.
out more visit
To
find out more visit
To
find out more visit
P&G
Pampers– –Splashers™
Splashers™
P&G
Pampers
VC webkey makes a splash with 12.3% response rate.
“The VC webkey is an incredibly
engaging tool that not only
captures, but holds people’s
attention in a time when it is
harder and harder to do so. We
were very impressed with how
targeted our distribution was. I am
confident that almost every VC
webkey got into the hands of
someone in our target market.”
Assistant Brand Manager, Pampers North America Baby
and Toddler Care.
The Client
Procter & Gamble is a multinational
manufacturer of personal care,
household cleaning, laundry
detergents, prescription drugs
and disposable diaper products.
Pampers is a $7 billion brand, the
global leader in the disposable
diaper category, and is Procter &
Gamble’s largest brand.
The Challenge
The Pampers brand was looking for
a way to engage their target
audience with the Splashers™ Swim
Pants brand prior to the summer
swimming season and drive traffic
to the product website.
Our Solution
VC‘s Agent developed a parents’
swimming safety guide for
Pampers using the VC webkey
format. It included swimming
safety tips from the Swim for Life
Foundation, a discount coupon,
and unique knowledge wheels that
communicated the Splashers Swim
Pants unique features and benefits.
The VC webkey was used as a
mechanism to drive consumers to
a dedicated website for Splashers™
Swim Pants.
Distribution was identified,
negotiated and executed by VC’s
Agent, targeting entertainment resorts
and leisure centers during the
enrollment period for toddler
spring/summer swim classes.
> The Results
The client hoped that 5% of all
recipients would visit the website
using their VC webkey. However,
the VC webkey far surpassed
their expectation with a whopping
12.3% response rate!
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. P&G CS/06AUG13
P&G
Pampers– –Splashers™
Splashers™
P&G
Pampers
VC webkey
an incredibly
“The“The
VC webkey
is anisincredibly
engaging
tool
that
not
engaging tool that not onlyonly
captures,
but holds
people’s
captures,
but holds
people’s
attention
in
a
time
when
attention in a time when it is it is
harder
harder
toso.
do We
so. We
harder
and and
harder
to do
were
very
impressed
with
were very impressed with howhow
Assistant Brand Manager, Pampers North America Baby
Assistant
Brand
Manager,
and
Toddler
Care. Pampers North America Baby
and Toddler Care.
Client
TheThe
Client
Procter
& Gamble
a multinational
Procter
& Gamble
is aismultinational
manufacturer
of
personal
care,
manufacturer of personal care,
household
cleaning,
laundry
household cleaning, laundry
detergents,
prescription
drugs
detergents,
prescription
drugs
The Challenge
The Challenge
The Pampers brand was looking for
TheaPampers
brand their
was target
looking for
way to engage
a way
to
engage
their
target
audience with the Splashers™ Swim
audience
with the
Splashers™
Swim
Pants brand
prior
to the summer
Pants
brand
prior
to
the
summer
swimming season and drive traffic
swimming
seasonwebsite.
and drive traffic
to the product
to the product website.
Our Solution
Our Solution
VC‘s Agent developed a parents’
VC‘s
Agent developed
a parents’
swimming
safety guide
for
swimming
safety
guide
forwebkey
Pampers using the VC
Pampers
the VCswimming
webkey
format.using
It included
format.
It included
safety
tips from swimming
the Swim for Life
Foundation,
discount
coupon,
safety
tips from athe
Swim for
Life
and unique
knowledge
wheels that
Foundation,
a discount
coupon,
the Splashers
Swim
andcommunicated
unique knowledge
wheels that
communicated the Splashers Swim
Pants
unique
featuresand
andbenefits.
benefits.
Pants
unique
features
The
VC
webkey
was
used
as
The VC webkey was used as a a
mechanism
drive
consumerstoto
mechanism
toto
drive
consumers
a
dedicated
website
Splashers™
a dedicated website forforSplashers™
Swim
Pants.
Swim Pants.
> The Results
> The Results
The client hoped that 5% of all
The
client hoped
all
recipients
wouldthat
visit5%
theofwebsite
recipients
would
visit
the
website
using their VC webkey. However,
using
theirwebkey
VC webkey.
However,
the VC
far surpassed
thetheir
VC expectation
webkey far surpassed
with a whopping
their
expectation
with a whopping
12.3%
response rate!
12.3% response rate!
Tovisiblecomputing.com
find out more visit
Tibotec
Therapeutics
– Prezista
Prezista
Tibotec
Therapeutics
–
Launch campaign generates 40.3% response from physicians.
“We are very excited with the
results to date. This innovative tool
provides us with the flexibility to
change content quickly and stay
current with the needs of
our customers.”
Brand Manager, Tibotec Therapeutics.
The Client
Our Solution
Tibotec Therapeutics, a division of
Centocor Ortho Biotech Products,
is an international pharmaceutical
company specializing in
accelerating discovery and
development of break-through
drugs in the HIV/AIDS and other
therapeutic disease areas.
Manufactured by Tibotec
Therapeutics, PREZISTA is designed
to prevent HIV from multiplying in
your body.
Integrated Communications
Corporation (ICC) partnered with
VC’s Agent to create an innovative
marketing solution for PREZISTA,
which instantly connected recipients
with Tibotec Therapeutics’ campaign
micrositewhen plugged into a
computer USB port.
The Challenge
Tibotec Therapeutics wanted to
provide healthcare professionals
with a dynamic tool that would
allow them to access critical
information online.
The online detail needed to
succinctly educate healthcare
professionals on the epidemiology
and diagnosis of the HIV-1 infection
and the role antiretroviral therapy
can play in the management of
patients dealing with HIV-1.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. PREZISTA CS/06AUG13
Upon its launch in September 2009,
this intuitive engagement tool was
used as a measurable sales aid by
Tibotec representatives. In addition to
being rep-delivered, these packs
were distributed during the 2009
ICAAC convention – where more
than 10,000 physicians, researchers
and healthcare professionals from
around the globe were gathered.
> The Results
The solution provided healthcare
professionals with a convenient
access point to dynamic, web-based
content and as a result, the success
of the PREZISTA VC webkey
campaign was astounding, tracking
over 40% response rates with an
11.8% repeat plug-in rate!
Tibotec Therapeutics
Therapeutics –– Prezista
Prezista
Tibotec
“We are very excited with the
“We
aretovery
excited
with the tool
results
date.
This innovative
results
to
date.
This
innovative
provides us with the flexibility totool
provides
us withquickly
the flexibility
to
change content
and stay
change
content
quickly
and
stay
current with the needs of
current
with the needs of
our customers.”
our customers.”
The Client
The Client
Tibotec Therapeutics, a division of
Tibotec
Therapeutics,
a division
of
Centocor
Ortho Biotech
Products,
Centocor
Ortho
Biotech
Products,
is an international pharmaceutical
is
an international
pharmaceutical
company
specializing
in
company
specializing
accelerating
discoveryinand
accelerating
and
developmentdiscovery
of break-through
development
of break-through
drugs in the HIV/AIDS
and other
drugs
in the disease
HIV/AIDS
and other
therapeutic
areas.
therapeutic
disease
areas.
Manufactured by Tibotec
Manufactured
by Tibotec is designed
Therapeutics, PREZISTA
Therapeutics,
is designed
to prevent HIVPREZISTA
from multiplying
in
to
prevent
your
body. HIV from multiplying in
your body.
The Challenge
The Challenge
Tibotec Therapeutics wanted to
Tibotec
wanted to
provide Therapeutics
healthcare professionals
provide
healthcare
with a dynamic
toolprofessionals
that would
with
dynamic
tool that
would
allowathem
to access
critical
allow
them to
access critical
information
online.
information online.
The online detail needed to
The
online educate
detail needed
to
succinctly
healthcare
succinctly
educate
healthcare
professionals on the epidemiology
professionals
and diagnosison
of the
the epidemiology
HIV-1 infection
and
of the HIV-1therapy
infection
and diagnosis
the role antiretroviral
and
the role
antiretroviral
therapy
can play
in the
management
of
can
play dealing
in the management
patients
with HIV-1. of
patients dealing with HIV-1.
Our Solution
Our Solution
Integrated Communications
Integrated
Communications
Corporation
(ICC) partnered with
Corporation
(ICC)
partnered
with
VC’s Agent to
create
an innovative
VC’s
Agentsolution
to create
innovative
marketing
foran
PREZISTA,
marketing
solution
for PREZISTA,
which instantly
connected
recipients
which
instantly
connected recipients
with Tibotec
Therapeutics’
campaign
with
Tibotec Therapeutics’
micrositewhen
plugged intocampaign
a
micrositewhen
into a
computer USB plugged
port.
computer USB port.
Upon its launch in September 2009,
Upon
its launch
in September
2009,
this intuitive
engagement
tool was
this
engagement
toolaid
was
usedintuitive
as a measurable
sales
by
used
as representatives.
a measurable sales
aid by to
Tibotec
In addition
Tibotec
representatives.
In packs
addition to
being rep-delivered,
these
being
rep-delivered,
these
packs
were distributed during the 2009
were
distributed
during
the more
2009
ICAAC
convention
– where
ICAAC
convention
–
where
more
than 10,000 physicians, researchers
than
10,000 physicians,
researchers
and healthcare
professionals
from
and
healthcare
professionals
from
around
the globe
were gathered.
around the globe were gathered.
> The Results
> The Results
The solution provided healthcare
The
solution provided
healthcare
professionals
with a convenient
professionals
with
a convenient
access point to
dynamic,
web-based
access
to adynamic,
web-based
contentpoint
and as
result, the
success
content
and as a VC
result,
the success
of the PREZISTA
webkey
of
the PREZISTA
VC webkeytracking
campaign
was astounding,
campaign
was astounding,
tracking
over 40% response
rates with
an
over
40%
response
rates
11.8%
repeat
plug-in
rate!with an
11.8% repeat plug-in rate!
To
find out more visit
Treehouse
Labs
– bikn
bikn
Treehouse
Labs
–
VC pico webkey achieves a 21% response rate.
“The VC Pico webkey was a
great way for us to tell two stories.
The form is innovative and
communicates progressive thinking,
whilst the function enabled us to
drive two separate audiences to
two different websites.”
Chief Marketing Officer, Treehouse Labs.
The Client
Our Solution
Treehouse Labs is an innovative IP
(intellectual property) and new
product development company
using a highly integrated approach
to deliver seamless, low-power
wireless sensor networks.
The VC pico webkey buckslip
design was the perfect fit as a
tradeshow booth marketing
tool. It serves as a conversation
starter, allowing for a quick pitch
at the booth with product design,
message points and the VC pico
webkey all visible on the piece.
Particularly for this client, the slim
and streamlined design supported
Treehouse’s innovative and
technological nature.
The first application of this
technology is BiKN for iPhone,
a Made-for-iPhone Apple app
accessory that enables consumers
to use their iPhone to find their
stuff and for their stuff to find their
iPhone. BiKN for iPhone works
whether the phone is on, off or out
of battery.
The Challenge
Treehouse Labs was introducing
its new company and product to
prospects at the 2012 International
Consumer Electronics Show in
Las Vegas, NV. They sought a
marketing solution that could
speak to both B2B prospects and
consumers and have longevity
beyond the trade show.
> The Results
To date, the VC pico webkey has
driven a 21% response rate.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. BIKN CS/06AUG13
Treehouse Labs
Labs –– bikn
bikn
Treehouse
“The VC Pico webkey was a
“The
webkey
great VC
wayPico
for us
to tellwas
two astories.
great
way
for
us
to
tell
two
The form is innovative and stories.
The
form is innovative
and thinking,
communicates
progressive
communicates
progressive
whilst the function enabled thinking,
us to
whilst
the separate
function enabled
us to
to
drive two
audiences
drive
two
separate
audiences
to
The Client
The Client
Treehouse Labs is an innovative IP
Treehouse
is an and
innovative
(intellectualLabs
property)
new IP
(intellectual
property)
and
new
product development company
product
development
company
using a highly
integrated
approach
using
a
highly
integrated
approach
to deliver seamless, low-power
to
deliversensor
seamless,
low-power
wireless
networks.
wireless sensor networks.
The first application of this
The
first application
of this
technology
is BiKN for
iPhone,
technology
is
BiKN
for
iPhone,
a Made-for-iPhone Apple
app
a
Made-for-iPhone
Apple
app
accessory
that enables
consumers
accessory
enables
consumers
to use theirthat
iPhone
to find
their
to
use
their
iPhone
to
find
theirtheir
stuff and for their stuff to find
stuff
andBiKN
for their
stuff to works
find their
iPhone.
for iPhone
iPhone.
BiKN
for
iPhone
works
whether the phone is on, off or out
whether
the phone is on, off or out
of battery.
of battery.
The Challenge
The Challenge
Treehouse Labs was introducing
Treehouse
Labs was
its new company
andintroducing
product to
its
new
company
and
to
prospects at the 2012product
International
prospects
at
the
2012
International
Consumer Electronics Show in
Consumer
Show ain
Las Vegas,Electronics
NV. They sought
Las
Vegas,
NV.
They
sought
marketing solution that coulda
marketing
solution
could and
speak to both
B2B that
prospects
speak
to
both
B2B
prospects
consumers and have longevityand
consumers
longevity
beyond the and
tradehave
show.
beyond the trade show.
Our Solution
Our Solution
The VC pico webkey buckslip
The
VCwas
picothe
webkey
buckslip
design
perfect
fit as a
design
was
the
perfect
fit as a
tradeshow booth marketing
tradeshow
booth
tool. It serves
as amarketing
conversation
tool.
It
serves
as
a conversation
starter, allowing for
a quick pitch
starter,
allowing
a quickdesign,
pitch
at the booth
withfor
product
at
the booth
withand
product
design,
message
points
the VC
pico
message
pico
webkey allpoints
visibleand
on the
the VC
piece.
webkey
all visible
the piece.
Particularly
for thison
client,
the slim
Particularly
for
this
client,
the slim
and streamlined design supported
and
streamlined
designand
supported
Treehouse’s
innovative
Treehouse’s
innovative
and
> The Results
> The Results
To date, the VC pico webkey has
To
date,
pico webkey
driven
a the
21%VC
response
rate.has
driven a 21% response rate.
To
find out more visit
Velux
–– VC
slim webkey
webkey
Velux
VC
slim
17.9% response for VELUX’s sustainable solutions.
The Client
Our Solution
> The Results
VELUX is a forward thinking
company whose values are built on
daylight and fresh air. Sustainability
influences everything they do and
this is reflected in their products
and the unique solutions they
offer to consumers and housing
professionals.
VC’s Agent worked alongside
Hush Communications, the agency
who developed a unique mailing
piece designed to create intrigue
for VELUX’s variety of architectural
services online.
The solution successfully
showcased VELUX’s designs,
providing easily accessible
information and extending
its influence amongst leading
architects. The direct mail
campaign has been running for
12 months and is continuing to
generate leads for VELUX. The latest
campaign data revealed a striking
17.9% response rate.
The Challenge
VELUX needed an innovative
way to increase awareness of its
products and services amongst
leading architects.
The objective was to create a
simple, original solution that
demonstrated the client’s broad
range of products and highlighted
VELUX’s ability to tailor its services
to individual needs.
The mailer included a VC webkey,
which when plugged into a
computer USB port, instantly
launched an online showcase of
VELUX’s services and examples of
their work on energy efficiency.
Furthermore, the custom-made
VC webkey provided strong brand
identification for the company
whilst reflecting VELUX’s minimalist
style and showcasing its dedication
to sustainable solutions.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. VELUX SLIM CS/06AUG13
Velux –– VC
VC slim
slim webkey
webkey
Velux
The Client
The Client
VELUX is a forward thinking
VELUX
is awhose
forward
thinking
company
values
are built on
company
whose
are built on
daylight and
freshvalues
air. Sustainability
daylight
and
fresh air. they
Sustainability
influences
everything
do and
influences
everything
they
do and
this is reflected in their products
this
reflected
in their products
and is
the
unique solutions
they
and
unique solutions
they
offerthe
to consumers
and housing
offer
to consumers and housing
professionals.
professionals.
The Challenge
The Challenge
VELUX needed an innovative
VELUX
needed an
innovative
way to increase
awareness
of its
way
to increase
awareness
of its
products
and services
amongst
products
and services amongst
leading architects.
leading architects.
The objective was to create a
The
objective
was
to create
simple,
original
solution
thata
simple,
original
solution
that
demonstrated the client’s broad
demonstrated
the client’s
broad
range of products
and highlighted
range
of products
VELUX’s
ability to and
tailorhighlighted
its services
VELUX’s
ability
to tailor its services
to individual
needs.
to individual needs.
Our Solution
Our Solution
VC’s Agent worked alongside
VC’s
worked alongside
HushAgent
Communications,
the agency
Hush
Communications,
agency
who developed
a uniquethe
mailing
who
piecedeveloped
designed a
tounique
create mailing
intrigue
piece
designed
to create
intrigue
for VELUX’s
variety
of architectural
for
VELUX’s
variety
of
architectural
services online.
services online.
The mailer included a VC webkey,
The
mailer
VC webkey,
which
whenincluded
pluggeda into
a
which
when
plugged
into a
computer
USB
port, instantly
computer
USB
port,showcase
instantly of
launched an
online
launched
an
online
showcase
of of
VELUX’s services and examples
VELUX’s
services
and
examples
their work on energy efficiency. of
their work on energy efficiency.
Furthermore, the custom-made
Furthermore,
the custom-made
VC webkey provided
strong brand
VC
webkey provided
strong brand
identification
for the company
identification
for VELUX’s
the company
whilst reflecting
minimalist
whilst
reflecting
VELUX’s
minimalist
style and showcasing its dedication
style
and showcasing
its dedication
to sustainable
solutions.
to sustainable solutions.
> The Results
> The Results
The solution successfully
The
solutionVELUX’s
successfully
showcased
designs,
showcased
VELUX’s
designs,
providing easily
accessible
providing
easily
information
and accessible
extending
information
and
extending
its influence amongst
leading
its
influenceThe
amongst
leading
architects.
direct mail
architects.
Thebeen
directrunning
mail for
campaign has
campaign
running for
12 monthshas
andbeen
is continuing
to
12
monthsleads
and for
is continuing
to latest
generate
VELUX. The
generate
VELUX.
The latest
campaignleads
data for
revealed
a striking
campaign
data revealed
17.9% response
rate. a striking
17.9% response rate.
To
find out more visit
Verizon
Verizon
11% response within two weeks for In-Home Agent drive.
“We want to get as many of our
customers as possible to use the
self-help tool so they can take
advantage of the benefits it provides.
The VC webkey helps us do that by
making it very easy for customers to
go directly to the download site and
get the application.”
Vice President of Regional Operations, Verizon.
The Client
Our Solution
Mobile phone services provider
Verizon Communications is
a global leader in delivering
broadband and other wireless
communications services to mass
market, business, government and
wholesale customers.
VC’s Agent worked with Verizon
FiOS to create an innovative direct
mail solution. The piece included an
VC webkey which when plugged
into the USB port of a computer,
instantly opens the In-Home Agent
download page. In one click the
setup is started, and the application
is ready for use. The Verizon VC
webkey made it easy for customers
to access and digest the information
they needed to get started, and
then seamlessly download the
In-Home Agent desktop tool.
The bundled communications
service, Verizon FiOS, was the first
to offer fiber optic to the home.
The Challenge
Verizon wanted to increase
awareness among existing FiOS
subscribers about its In-Home
Agent - an automated tool that
eliminates the need to call a
support line for help.
The objective was to put the
customer in control through an
application that was easy, fast
and effective - in turn, promoting
interest in the product and
enhancing the FiOS broadband
service experience.
> The Results
VC’s In-Home Agent mailing
piece achieved an 11% response
rate within the first two weeks of
the campaign.
© 2013 Visible Computing Ltd and VC webkey are registered trademarks of Visible computing Ltd. All rights reserved. VERIZON CS/06AUG13
Verizon
Verizon
“We want to get as many of our
“We
want toasget
as many
our
customers
possible
to of
use
the
customers
as so
possible
to use
self-help tool
they can
takethe
self-help
tool
can take
advantage
of so
thethey
benefits
it provides.
advantage
of thehelps
benefits
it provides.
The VC webkey
us do
that by
The
VC webkey
helps
do that byto
making
it very easy
forus
customers
making
it very
easy
for customers
to
go directly
to the
download
site and
go
directly
to
the
download
site
and
The Client
The Client
Mobile phone services provider
Mobile
services provider
Verizonphone
Communications
is
Verizon
is
a globalCommunications
leader in delivering
abroadband
global leader
delivering
andinother
wireless
broadband
and
other
wireless
communications services
to mass
communications
to mass
market, business,services
government
and
market,
business,
government and
wholesale
customers.
wholesale customers.
The bundled communications
The
bundled
communications
service,
Verizon
FiOS, was the first
service,
Verizon
FiOS,
was
the first
to offer fiber
optic
to the
home.
to offer fiber optic to the home.
The Challenge
The Challenge
Verizon wanted to increase
Verizon
wanted
to increase
awareness
among
existing FiOS
awareness
existing
FiOS
subscribersamong
about its
In-Home
subscribers
about its In-Home
Agent - an automated
tool that
Agent
- an the
automated
that
eliminates
need to tool
call a
eliminates
the
need
to
call
a
The objective was to put the
The
objective
was tothrough
put the an
customer
in control
customer
control
an
applicationinthat
wasthrough
easy, fast
application
that
easy,
fast
and effective
- inwas
turn,
promoting
and
effective
in turn, promoting
interest
in the-product
and
interest
in
the
product
and
enhancing the FiOS broadband
enhancing
the FiOS broadband
service experience.
service experience.
Our Solution
Our Solution
VC’s Agent worked with Verizon
VC’s
worked
with Verizon
FiOS Agent
to create
an innovative
direct
FiOS
to createThe
an innovative
directan
mail solution.
piece included
mail
solution.
The piece
VC webkey
which
when included
plugged an
VC
webkey
which
when
plugged
into the USB port of a computer,
into
the USB
port
a computer,
instantly
opens
theofIn-Home
Agent
instantly
In-Home
downloadopens
page.the
In one
click Agent
the
download
page. In
one
the
setup is started,
and
theclick
application
setup
is started,
and Verizon
the application
is ready
for use. The
VC
is
ready for
use.
VC
webkey
made
it The
easyVerizon
for customers
webkey
made
easy the
for customers
to access
and itdigest
information
to
access
and
digest
the
information
they needed to get started,
and
they
to get
started, the
and
then needed
seamlessly
download
then
seamlessly
download
the
In-Home
Agent desktop
tool.
In-Home Agent desktop tool.
> The Results
> The Results
VC’s In-Home Agent mailing
VC’s
mailing
pieceIn-Home
achievedAgent
an 11%
response
piece
achieved
an
11%
response
rate within the first two weeks
of
rate
within the first two weeks of
the campaign.
the campaign.
To
find out more visit

Case Studies - Digital Key

Transcription

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