Mediatonic PR Capabilities PDF

About Mediatonic PR
Mediatonic PR is a boutique public relations and social media PR agency
specializing in life + style communications. Cleverly mixed, never shaken our
results are a tonic fusion of creating buzz, building brands, and optimizing results.
Mediatonic PR is comprised of media savvy storytellers and visionaries born out of
big agency experience, to now embody the entrepreneurial spirit of living and
breathing our clients' projects and goals.
Mediatonic PR is the in-house communications arm for Cowie and Fox. While we excel at crafting and implementing long-term
PR strategies, we have a specialized PR division around large-scale events (attendance numbers of 15,000 – 60,000) from media
accreditation, advance press, onsite media requirements, crisis communication, to music and stage media pit handling.
Mediatonic PR has been instrumental in traditional PR and social media campaigns
for such clients as: Sheridan/ Ontario Pavilion Vancouver Olympics 2010, Face of
Today, Canadian Aboriginal AIDS Network/ National Aboriginal AIDS Awareness
Week, REEL Recovery Film Festival, Live At Squamish, Keloha Music & Arts Festival,
Center of Gravity, Edgewater Casino, Calgary Comic & Entertainment Expo, Fan Expo
Vancouver, Fan Expo Toronto, OpenRoad AutoGroup (Audi, Lexus, BMW, Mini Cooper), Scotiabank Calgary Marathon, Diner en
Blanc Vancouver; and Virgin 95.3 FM, EZ Rock, Sun FM (Astral Media).
Our services include:
MediatonicPR.com
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Communications Writing
Provocative Story Development
Media Talking Points
Press Releases
Aggressive News Pitching
Electronic Press Kits (EPKs)
Media Monitoring
Launch Events
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T 778.737.6877 [email protected]
Targeting Media & Bloggers
Communication Plans
Crisis Communication
Online Newsrooms
Social Media Strategy & Community
Management (we are one of the few
boutique agencies providing this inhouse).
The Core Team
Shelley Mantei – Agency Director
Shelley Mantei delivers her captivating style of strategic communications expertise to Mediatonic. She recognizes the importance of
maximizing client return on investment by leveraging grassroots efforts to national campaigns that include front cover placements and PR 2.0
plans. Her fusion of careers in entertainment, music, hospitality, fashion, health care, architecture, tech, and online gaming has propelled her
into a unique industry veteran of over 20 years; building brands and pulling rabbits out of hats.
Erin O'Callaghan - Account Manager
Experienced in writing communications and social media content, Erin prides herself on being ‘on point’ in her writing style and strategy. She
has crafted compelling stories for the likes of Calgary Marathon to Fan Expo; also a contributor to StealMyPlaylist.com and TheItLists.com. She
has a true talent in advising businesses on their social media footprint, and her organizational skills keep our projects on course.
Amanda Van As - Account Manager
With a blended career in creative marketing and sales, Amanda has an eye for fresh, brand-savvy initiatives. She has managed memorable PR
campaigns for a diverse spectrum of clients: from fashionista communities and pop culture conventions, to non-profit associations. She is a
‘Jane of all trades’ who brings our clients stories to the front cover headlines.
Ashley Morris – Media Relations Specialist
Ashley thrives in the fast paced world of PR where she's consistently locked in interviews with the most coveted national and regional media
for show reviews, individuals and events. With clipboard in hand she has mastered VIP style for True Blood to Star Trek celebrities at fan
conventions, exclusive pop-up events, to sold-out music & sports festivals.
MediatonicPR.com
T 778.737.6877 [email protected]
Why Mediatonic PR rocks the PR world for us…
"Awesome! Shelley you are really great to work with…making my stressful job a lot easier."
Maggie Langrick – Entertainment Editor, Vancouver Sun
"Shelley's team are switched on, understand how to deliver stories to media, and come up with interesting angles always in tune with my
audience. In addition they are organized, resourceful, and fast responders. Pretty much as good as it gets!” Jeremy Szafron – On Air Host,
CTV National
"Thank you for all your help in coordinating my requests for interviews. They all went exactly as planned and as you know in our business,
timing and deadlines are everything. You did a tremendous job on the event. Well done…many thanks!" Joe Leary – On Air Host, Team 1040,
AM 650; Music Columnist, 24 HOURS newspaper
"Since engaging Mediatonic PR we've seen phenomenal results. There is a direct correlation to our social media activities and the growth of
participation in our event, our sponsors receive a significant increase in ROI though innovative social media content and we are much closer to
our community and participants. Shelley and her team are the perfect mix: they are strategic experts, creative executers, A+ project
managers and a joy to work with!” Lynn Cox - Marketing Director (2009 – 2012), Scotiabank Calgary Marathon
"Working with Mediatonic PR was an amazing experience, they delivered on all aspects: incredible media coverage for our event, excellent
management of our event and went the extra mile with grassroots initiatives to drive awareness for the event. They were very professional to
deal with and made themselves available all hours even with a 3-hour time difference. Mediatonic PR is one of the best PR agencies we've
worked with for our event." Kala Patel, BlueBand Media Vice President (re: RBC desiFEST 2009)
"Shelley Mantei of Mediatonic PR has been a vital part of my success. She's a Social Media genius and a wonderfully organized individual. I
have worked with several other media based companies throughout the years and Shelley & Mediatonic PR are by far the strongest out there!
Thank you Shelley!" Carla Catherwood, Steve Nash's Army of Sass & CMC Entertainment
It is often hard to obtain positive PR for casinos, yet Shelley’s team was able to deliver this. MTPR navigated sometimes absurd timelines, but
they were always met and delivered in the most professional way. Not only were we always given what was requested, but there was always
follow up to ensure our needs were met along with a detailed summary of the PR results and efforts that were made…they understood
our company, the objectives and our messaging so well that I rarely had ANY changes to our press releases and messaging. Vanessa KelleyMarketing Director (2008 – 2010), Edgewater Casino
MORE TESTIMONIALS – See Case Studies
MediatonicPR.com
T 778.737.6877 [email protected]
Case Study | Fan Expo Vancouver
Challenge inaugural year for Vancouver's first comic and
fan convention. An East coast based production company
strived to succeed where all others before had failed.
Solution Mediatonic PR gave exclusive interviews to
top-tier media, tailored meet & greets to select blogs, and
gave the event's biggest critics special access.
Result Sold-out day one of event. "The amount of media
you obtained for Fan Expo Vancouver was definitely
related to the success of our show. You could not turn a
corner in Vancouver without seeing us on the cover of
every newspaper!”
Audra Jacobs – Director of Operations,
Hobby Star Marketing
(Fan Expo Canada; Fan Expo Vancouver)
Fan Expo Vancouver :: Full Media Summary
http://bit.ly/fanexpovan2012mediasummary
MediatonicPR.com
T 778.737.6877 [email protected]
Case Study | Diner en Blanc
Challenge launch Western Canada's first version of the
International pop-up dinner for 1,200 people, but all the
while keeping the very public location a secret until 30
minutes before the dinner began.
Solution Carefully targeting media beyond food writers
to expand this a story for city, lifestyle, culture, French
media, and arts media beats. Educating media on the
uniqueness of the event.
Result National print, front cover of the Vancouver Sun's
Arts & Life section plus inside feature, taking over Fred
Lee's (Province) entire society column, multiple interviews
on all the major tv stations, top trending story in
Vancouver.
"Vancouver hasn't seen this type of magic since the
Olympics!”
Colleen Christie
News Anchor
CTV
Diner en Blanc :: Full Media Summary
http://bit.ly/deb2012mediasummary
MediatonicPR.com
T 778.737.6877 [email protected]
Case Study | Calgar y Comic & Enter tainment Expo
Challenge taking an established event in their 7th year of
operation to the next level as the second largest fan
convention in Canada.
Solution Internationall attention was grabbed by the first
reunion in 20 years of Star Trek: The Next Generation. To
garner broader mainstream media interest we packaged
stories not just about celebrity interviews, but also about
the unique programming at the expo.
Result Navigated crowd control crisis communications.
Locally over 5 front covers complimented by National
newspaper, magazine, and TV coverage.
"The media attention we received created unprecedented full frontal nerdity.”
Steven Hodges – Organizer
Calgary Comic & Entertainment Expo 2012
Edmonton Comic & Entertainment Expo 2012, 2013
Calgary Expo :: Full Media Summary
http://bit.ly/calgaryexpo2012mediasummary
MediatonicPR.com
T 778.737.6877 [email protected]
Case Study | Center of Gravity
Challenge although this beach festival was thriving for a
handful of years it lacked media coverage beyond local
market.
Solution 19 top music acts & over 150 professional
athletes – pitched top headliner names and targeted the
home base of sports talent. Created business profiles
around the economic impact of the festival and its
founder. Toursist destination storylines.
Result Sold-out in 2011 and brought an estimated $4
million into the Kelowna economy, and over $5 million in
2012. Crisis communication when one of the headliners
cancelled; and crowd control. Top Ranking story on
Google News Canada.
"Shelley has a great team to support her and they have
many strong contacts. Working with Mediatonic has been
great for us because they have taken the media
workload completely off our plates so we can focus on
what our company does best, promoting and
producing.”
Scott Emslie- founder, Wet Ape Productions
Center of Gravity
Keloha Music & Arts
Media Summary :: Upon Request
MediatonicPR.com
T 778.737.6877 [email protected]
Client List | Current Sampling
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Scotia Bank Calgary Marathon
Fan Expo Canada
Fan Expo Vancouver
Calgary Comic & Entertainment Expo
Edmonton Comic & Entertainment Expo
Centre of Gravity
Keloha Music & Arts Festival
Diner en Blanc (Vancouver, Victoria, Calgary)
Orchard Recovery Centre
Canadian Aboriginal AIDS Network
Aboriginal AIDS Awareness Week
REEL Recovery Film Festival
Astral Media (Jive Communications)
Silver Star Mountain Resort (dHz Media)
Client List | Past Sampling
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OpenRoad Auto Group
Edgewater Casino
Electric Owl Social Club
Kanye West – GM Place
Tiesto – GM Place
LIVE at Squamish
Katya Virshilas (Dancing with the Stars UK)
Burlesque Beauties
Ontario House Vancouver 2010 Olympics
Army & Navy
Aloe Designs
Positive Energy Bands
MediatonicPR.com
T 778.737.6877 [email protected]