Bergans has a natural place in Norway`s history.

Transcription

Omslag limfres 42,35 cm br:Layout 1
29-01-08
09:49
Side 6
Bergans has a natural place in Norway’s history.
Bergans brosjyre 100a?r ny font engelsk:Layout 1
23-06-08
11:31
Side 3
Carrying in Norway
From the beginning of time man has carried loads strapped across his back. From
early Stone Age hunters returning from a successful hunt, to high mountain farmers
tending their flocks, to polar explorers and mountaineers, there has always been a
need: to carry
People down the ages, on all continents and of all races, have developed their own
carry systems. Many appear to be unique to that society, such as the pack frame
of the North American Indian. Also, along the fjords and in the isolated valleys of
Norway we find similar, and equally ancient, carry systems. The people of Smoldalen
carried their heavy loads through the wilderness, to take their goods to market.
Early man crossed the ragged mountain passes of the Jotunheimen – home of the
Trolls, to trade and to explore. Rather like the heroes of Jack London’s Alaska
explorations. Chilcoot Pass has no steeper gradient than those Norwegian farmers
had to climb to reach the high mountain pastures.
Ole F. Bergan combined the traditional wood frame, or “neverkonten,” a rucksack
made of birch bark, together with the soft material of the “Grouse sack”.
Bergans Meis og Ryggsekk developed from a culture where people carried heavy
loads over difficult terrain – where the founder experimented and developed new
materials and new designs – he was the right man, in the right place, at the right
time.
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Side 4
The Bergans logo is based on Ole F. Bergan’s own signature.
The logo has developed through the century, and
has only undergone minimum modifications.
1908
1945
1970
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Side 5
The Norwegian painter, Knud Bergslien (b. 1827 d. 1908), painted the famous
picture Birkebeinerne, depicting two loyal soldiers carrying the young prince, Hakon Hakonsson,
to safety in 1206. In 1945 Bergans paid N.Kr. 5.000.- for the rights to use the theme. The name
“Birkebeiner” is a registered Bergans brand name. The painting was used as a brand image for a period
of 50 years, and was re-designed as the vignette used on Bergans products today.
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Side 6
q
q
Ole F. Bergan
Sverre Young
The inventor of Bergans Meis
Managing Director of A/S Bergans Meis og Rygsæk
Patent No. 20547 – The start of a Norwegian industrial adventure
Ole F. Bergan (b. 1876 - d. 1956) produced many inventions during his career and patented a total of 45. Including; the first step in/step
out ski bindings, an electrical whaling harpoon, a log sled with brakes and a valveless combustion engine. Above all, there was one invention which made his name famous worldwide: the rucksack with a frame. The idea was conceived during a hunting trip at Skrimfjellet in
1908. Here Ole bent a juniper branch, and shaped it to the back to give a comfortable fit, and to provide support for his soft sack. From
this “prototype” he developed the frame and replaced the branch with light tubular steel and straps. The basic idea was that the sack
should be shaped according to the persons form and height, and that it should sit snugly to the body, whilst supporting the sack frame.
This concept is mirrored in every modern anatomical rucksack produced today.
A person who realised the value in the Bergans Meis patent was Christiania wholesaler Sverre Young. He worked together with Ole, and
after a couple of years he bought the patent for N.Kr. 1.500.- Soon afterwards Young sold a considerable consignment of rucksacks to
the Czechoslavakien army. Even though he owned the patent, he made the journey to Tønsberg to share the profits with the inventor.
Ole F. Bergan thanked him, but refused, saying: “A deal is a deal”. Sverre Young himself was an active product developer; castor’s, launched
in 1934, were his most famous invention. He was forward thinking, and was probably the first in the rucksack industry to engage his own
product designer. Sverre Young enjoyed great success in several fields, and Youngstorvet in the capital city was named after his family.
During the 25 years the patent lasted Bergans Meis was the premise provider for rucksacks on a global basis. Bergans in the English
language came to mean: rucksack. Once the patent ran out most manufacturers used the same construction for their rucksacks.
Bergan’s history is the story about a concept which has set an international standard for rucksack design and development throughout
the last century.
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11:32
Ole F. Bergan with his frame made from the juniper
branch.
A patent that became a name, a brand name and a
concept the world over.
Side 7
Standard wood frame; used over hundreds of
years, and replaced by the Bergan’s tubular
steel frame.
Ole F. Bergan’s back frame was a tubular steel frame
which protected the back against the contents of the
sack and increased carrying comfort. This was an
improvement on various frames of wood and birch bark
which had previously been used. What was new was an
integrated unit of sack, straps and frame. The frame
consisted of tubular steel rods which were bent in the
shape of an old-fashioned keyhole with legs spread at an
angle. A bow was welded onto the legs which reached
around the side of the body over the hips. The bow
functioned partly as a shelf on which the sack rested
and partly as a frame around the hips from behind.
The sack was fastened on the top of this frame and
to the hip bow with leather straps.
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Side 8
Revolutionary rucksacks
1930
Compression at the side.
The principles of technology from 1930 are not so different from the present.
Many of the original concepts, developed by Bergans are to be found
in today’s modern anatomical rucksacks.
Two “take-off” points for opposite personal
adjustment of shoulder strap.
8
Width adjustment of the shoulder straps.
Top tension straps – to allow for a
personalised curve of the shoulder straps.
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Side 9
2006
THE QSS CARRY SYSTEM HAS SET A STANDARD FOR THE
WORLD’S MOST ADVANCED RUCKSACKS.
Patented width adjustment buckles allows for separate width adjustment of the left and of the right shoulder strap. The height and angle
of the shoulder straps can also be easily adjusted. Both these features
allow for individual adjustment, enhanced stability, and greater comfort.
Transfer of weight is directed through the patented shock absorbers.
These shock absorbers reduce pressure, especially on the spine and
on the knees when carrying heavy loads. The load “feels” lighter!
Three compression straps on each side allow for easy reduction of
volume when full capacity is not required. This feature moves the
centre of gravity towards the back, so increasing stability.
The conical shaped hip belt has small, continuous air-filled cylinders
that make the hip belt stiff in the direction of load, which in turn
allows for even weight distribution over the whole of the hip region.
Function is enhanced by comfortable and supportive (long lasting)
foam. The whole back region has a air-flow system to reduce sweating.
The QSS system incorporates several constructions which are
protected by patent.
Tomorrow’s rucksack design – today.
This theme was used in Bergan’s marketing for several dekades – and became a national advertising icon. The man with the pipe is Ole F. Bergan
himself, and was drawn by his brother.
The marketing idea was that the man with a Bergans’ frame ski-ied easily
to the highest mountain top, and even had time to smoke a pipe before
the next man reached him. The man with the old grouse sack, which
rubbed his back, and was uncomfortable, arrived sweating and worn out.
Grumpy too!
One was left to visualise the difference between carrying a sack without
a frame, and one with one!
Yes: having the right sack affected performance, comfort, and pleasure.
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1910
Ole F. Bergans´ first rucksack in leather.
1934
Rucksack with advanced castor system,
providing stability.
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11:34
Side 10
1920
Pear-shaped trekking rucksack.
Worlds first lady rucksack 6 separate models.
1950
Falketind with steel frame. The new
cornet shape became a huge success.
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Side 11
1970
1983
Telemark rucksack with
aluminium frame.
Compact Line series with aluminium frame.
The sack could be detached from the frame and
used as an anatomical sack.
1987
1992
Arctic anatomical sack.
Finnmark sack with
aluminium frame.
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Side 12
1910
1914
1925
1928
1929
1930
1935
1937
1938
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Side 13
International awards and tests
Bergans has been awarded much distinction and honour over the years. When the patent of the invention of the frame expired 25 years
after registration, Bergans was copied all over the world. In many countries (including the US, the Netherlands and China) Bergans was
synonymous with the word rucksack.You can find the word Bergans in Webster’s Dictionary to mean: rucksack.
The US had problems with accepting the brand name Bergans because it was not allowed to use the name of a utility article as an
exclusive brand name, i.e. Bergans = Rucksack.
Over the years, Bergans has won numerous magazine and consumer body tests at home and abroad. In 2002, 8 Bergans sacks and the
Breheimen jacket were test winners – and in 2006 the QSS won the prestigious Silver Ourtdoor Industry Award.
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11:37
2000
1994
QSS Alpinist with shock absorbers
and air-filled cylinder hip belt.
Trollhetta with front opening.
2004
Power Frame: The solid pack frame.
14
Side 14
2002
Helium. An extremely light sack.
2006
QSS Alpinist with shock absorbers and
air-filled/revolvable hip belt.
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Side 15
Defence/Special Forces
1950
1920
2004
2004
2005
Bergans has manufactured products to meet demanding and varied military requirements.
Including special products intended for transport of specialised materials, to splintproof vests and
combat vests. The most utilized were the army rucksacks, used in the First and the Second World
War, both in Europe and Indochina. The model Falketind, which was manufactured in 1950, has
been the standard model for Norwegian Defence right up to the present. Since 2000 Bergans
has delivered military equipment to special forces in Asia, Europe and the US.
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Side 16
Children carrying frames
1930
1950
1985
2006
1973
In the middle of the 1930s a few carrying frames were made for children where the child sat on a chair welded to the traditional
Bergans frame. The child sat with its legs in front and the centre of gravity was far from the carrier’s back. In the 1950s the child sat
with its back to the carrier, the centre of gravity was therefore closer to the carrier’s back. It was only in the 1970s that a ”riding
saddle” was made. It was launched in 1973 and justifiably became popular with child and parent alike. Now the child could look and
follow the direction the parent was walking, making contact between them easier, more fun, and trips with children were given a
new dimension.
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Side 17
School rucksacks
1982
School rucksack Mini
with adjustable
frame.
1988
1990
Leather rucksack
with frame.
1997
XO School rucksack. First
anatomically ”correct”
school rucksack.
2002
XO School rucksack.
Functional design
2007
XO School rucksack.
and fashion.
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Side 18
1986
1968
1986
Disaster: Bergans hit by two large fires.
Bergans was hit by fire in 1968, but the most serious fire was in June of 1986, when the factory burnt down to the ground. Only
a few blackened concrete beams were left. Goods and semi-manufactured goods to the value of NOK 20 million were lost –
including the patterns for all production. Bergans had to go to sports stores to buy back their own products, so they could take
them apart and draw the lost patterns. All the stocks for the season ´86 - ´87 were burnt, allowing competitors to take over
Bergans share of the market. Bergans was under insured, in a hopeless financial situation, and it was difficult to win back market
share. But with hard work the factory was quickly rebuilt, and a year later production started in to one of Norway’s most modern
textile factories. However, with market share gone, and international brands entering the market, it was not possible to achieve a
profitable operation, and the factory in Nord-Odal had to close in 1990.
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Side 19
Bergans 1908 - 2008
World history is full of ideas which appear to be so simple that it is with wonderment one realises that a simple thought can
be creative and innovative. The inventor’s ability to seek creative solutions and the will to create something new is a constant
motivation for further development.
As an active outdoor man and hunter, Ole F. Bergan had experienced that the rucksacks of the day were uncomfortable when
one had to carry heavy loads. He developed the idea of “wearing” the sack, where the frame was an integrated part of the
sack, and anatomically compatible with the body. Compact, stable and comfortable – all leading to provide a pleasant carrying
experience. This simple idea developed to solutions that were ground-breaking, and set the standard for present modern sacks.
“None of my inventions came by accident - they came by hard work”
Thomas Edison
Behind any viable creation lies a need and a function. The Bergans sack attracted great attention so that it quickly became
a natural choice for hunting trips, expeditions and military forces both at home and abroad. Bergans became a referance brand
name: indicating functional products of high quality.
Bergans produced special designed rucksacks for ladies, 6 different models already in 1920.
“If you do not decide to take the next step, you will stand on one leg all your life”
Chinese proverb
Bergans was based on innovation, something that has characterised its history throughout the century. An abundant and
quality-oriented product range is proof that Bergans never had any plans to stand on one leg. Yes, Bergans may mean rucksack, but the company produced much more, including: knives, skis, tents, sleeping bags, canoes, ski bindings, ski boots and
clothes for the outdoors – summer and winter – at home and abroad. Many of these products are still produced today –
being continously developed and improved.
Bergans, during its first century, became a small part of Norway’s cultural heritage. One remembers ones first ski trip in the
mountains with a rucksack and the red anorak, of carving a wooden whistle with your first Scout knife, or that special summer
holiday in tents with the family. There is every probability that Bergans through its products was also there for some
of these experiences.
In 2008 Bergans is one of the world’s leading manufacturers in the development of advanced outdoor equipment and functional
clothing. The co-operation with the ordinary hiker and extreme user plays an important part in the development of Bergans
products. We see the importance of taking outdoor people seriously – and we hope our products will contribute to your
enjoyment, and safety, in the outdoors in our second century.
As early as the times of the Tsar in Russia, advertisements for
“berganski rantsev” could be seen.
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Side 20
Development of clothing
1967
1967
Fjellkutte.
First clothing product.
20
Sets the standard for mountain
anoraks in 100% cotton.
1980
Clothing in Loden.
1985
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11:43
1985
Microfibre jacket.
Side 21
1994
Oilskin jacket.
Mountain anorak: a combination
of 100% cotton for wind resistance and
breathability, with Cordura for waterresistant characteristics,
and durability.
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Side 22
1996
Launches Dermizax™ on the
Norwegian market. Multi Purpose
mountain jacket – windproof, waterproof and breathable.
Uni-sex models.
22
2000
1997
Skogshorn, the alternative for
hunters.
Telemark, alpine suit.
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Side 23
2001
Launch of separate ladies’ models.
Breheimen/Breheimen Lady.
2003
Snowdrift/Snowdrift Lady.
Combines “fashion” and function.
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Side 24
2005
2005
Anatomic LV
24
Isogaisa Lady
Isogaisa
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Side 25
2006
2006
Stryn Lady
Rauland
Rauland Lady
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Side 26
2007
The Oslo series – Classic waterproof jackets/Trench Coats/coats for
“town wear”.
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Side 27
2008
Collection Winter 2008-2009.
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Side 28
Sleeping bags
2006
1960
Bergans have designed, and produced sleeping bags as far back as
1960. The original choice of materials was Elaston for the filling, and
cotton for the outer fabric. Blanket bags were produced for family
camping, as well as inflatable mattresses. As people wanted lighter
and smaller bags the choice of materials changed – down was the
insulating material and nylon the outer fabric of choice.
After the millennium, new technology makes it possible to weld all
the seams in the bag so that it is as good as watertight. Syntetic materials became lighter, warmer, and dried quicker than traditional
down – leading to a wide range of specialised sleeping bags to meet
virtually every requirement.
Today Bergans delivers a broad range - from lightweight summer
bags weighing 0.5 kg to bags which are intended for use in Arctic
regions. Rune Gjeldnes used a Bergans bag when he crossed the
Antarctic without support in 2000. Tormod Granheim used Bergans
before he skied down Everest – in fact, Bergans sleeping bags are
found on all the worlds’ continents meeting all conditions from
desert to arctic.
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Side 29
Tents
2006
1980
1973
Bergans tent production started in a factory in Odalen in
1973. At first there was a pyramid shape, then there were
tunnel tents in one and two-layer versions as well as a tent
with a self-supporting construction. The one-layer variant
was originally made in Gore-Tex, but was later changed to
Dermizax™. New qualities such as nylon rip-stop in silicone
elastomer have made it possible to make light expedition
and hiking tents. The latest model from Bergans combines
the lavvo and the tunnel tent = Wiglo™.
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Side 30
Ally canoes
The first canoes had a round bottom design.
30
Production was started early in the 1970s
based on a patent which allowed tensioning of
a framework inside a reinforced fabric without
the use of tools. At first, the canoe had a
round bottom shape, but evolved to a pear
shape and came in several models. Some were
meant for quick manoeuvring on rivers while
others had excellent direction stability and
moved quickly through the water. The size varied from solo canoes to family canoes with
room for four people. The canoes have been
used on expeditions to all corners of the
world. Most of the larger rivers in Canada,
Alaska and Scandinavia have been paddled
with Ally canoes.
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Side 31
Product history – knives and axes
Bergans knife production started in 1931 with sheath knives, followed by the popular model Sliring. This had a
protruding tip on the handle which could be used to clean/scrape the edge of skis. The knife was different from
existing whittling/sheath knives having a thinner blade and was made of stainless steel. Bergans offered knives in
different sizes and models from small Scout knives to large hunting knives. In the beginning production of the knife
steel was done by Kongsberg Våpenfabrikk, but later small specialised producers of steel produced the blades.
Bergans has produced over 300 knife models.
Bergans Centenary Model.
VG10 is in stainless steel with a hardness of
59HCR, but which is easy to grind and keep the
edge honed sharp for long periods.
Bergans produced several different axes to take
on trips.
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Side 32
Product history
1930
Bergans Micro-tightener was
developed in the 1930s.
inn
arnf mann
berg
1952
dings.
gans bin
sed Ber
gmann u
Ber
Arnfinn Bergmann (born 14 October 1928 in Trondheim)
won the Olympic gold medal for ski jumping in Oslo in
1952 with over 100 000 people present at Holmenkollen.
1952 was a noteworthy season for Bergmann, who that
year won all the cross-country runs he entered. He had
his international breakthrough in 1950, where he received a bronze medal in the World Championships at Lake
Placid. Arnfinn Bergmann was an active user of the
Bergans Micro-tightener.
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Side 33
1982
1975
thomas
wassberg
Bergans symmetrical binding
– the right and left ski were
independent of the binding.
1984
Bergans bindings from slalom and jump to cross-country
Bergans Micro-tightener was developed in the 1930s and was the first choice for adjustment of jump, slalom and downhill
bindings. Bergans Micro-tightener was in use after the war and up to the 1970s. In 1975, Bergans was the first in the world
to produce a symmetrical cross-country binding in synthetic materials. The problem of right and left skis was then avoided.
The binding came first as a tour binding in the 75 mm tour standard, then developed to a 35 mm binding. With this, two
new aspects were introduced. One was that the binding gripped the boot like a claw, pulled it into the binding and locked
it. The other was that cross-country boots were designed for bindings and not the other way round. Well-known skiers
such as Thomas Wassberg, the Mikkelsplass brothers, Ivar Formo as well as the Swedish Ladies’ National Team used
the binding. Bergans skis in honeycomb were an innovative ski construction which was based on aircraft wing
technology. The skis were extremely light and could be made with different flexibility. Both tour and
competition skis were produced. A modell called Torpedo was not a great success for Bergans,
but was the forerunner of the present shortcut-ski.
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Side 34
Bergans has launched many innovative products, but a new development which was
a decided flop was “Fishot”! Instead of using a fishing rod the hook would be shot out via a
slingshot with a reel mounted on it. There were divided opinions among sports fishermen!
Many were of the opinion that the feeling of sports fishing disappeared without casting
with a rod. In addition, the slingshot was produced in plastic that
was so weak that it broke and the elastic sprang back into the fisherman’s face!
Very few products were sold on the market, but Fishot was given a broad write-up!
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Side 35
35
1920
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Side 36
1939
1958
1950
1965
36
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Side 37
1989
Aktiv Reklametjeneste as • 32 20 62 20
QSS - SYSTEMET ÄR
BÄST I TESTER FÖR TUNGA BÖRDOR
Utemagasinet nr. 4/99 och nr. 2/99. Jakt & Fiske nr. 1/99 och 2/99.
Q S S H Ö F T B Ä LT E T Ä R VÄ R L D E N S M E S T A VA N S E R A D E
Q S S H A R S T Ö T D Ä M PA R E S O M B E S K Y D D A R R YG G O C H K N Ä N
ALPINIST, VIKING OCH POWERFRAME
ÄR UTRUSTADE MED QSS-SYSTEMET
Vid stötdämpningspanelens toppunkt ligger
stabiliseringsremmarna. Dessa remmar har
flytande fästpunkter från säcken till skulderpartiet. Stabiliseringsremmarna är fästade på
förstärkningar som ger sidostabilitet också i
säckens överkant.
Överföringen av vikten
går genom stötdämpare.
Stötdämparna reducerar
belastningen speciellt på
ryggraden och knän vid
tunga bördor. Dessa stötdämpare gör att den
anatomiska «ramen» också
får en flexibilitet så att
kroppens rörelser i höfter,
rygg och skuldror inte
hämmas eller låses av
säckens konstruksjon.
Samtidigt ger de en
kontrollerad/begränsad
flexibilitet. Detta förhindrar
ostabilitet i säcken under
hög aktivitet.
Karbonstavarna gör at vikten ligger så
nära ryggen som möjligt, man bär
därför på rätt sätt och förhindrar
obalans. Som tillägg ger detta en
optimal överföring av vikten från
säcken till hela bärsystemet.
Höftbältet är konisk format, uppbyggt med ett mjukt skum mot
höftpartiet för bästa komfort,
och sammanhängande, små
koniska luftfyllda cylindrar som
gör höftbältet extra styvt i
belastningsriktningen. Detta
möjliggör en jämnare viktfördelning över hela höftpartiet.
1983
1994
Powerframe
Den nya banbrytande
ramsäcksgenerationen.
Tillverkad i kraftig, slitstark
polyseterduk.
Färg: Mörkgrön.
Extrautrustning: Tunnare
höger/vänster skulderrem för jakt.
Alpinist / Viking
Alpinist och Viking
levereras i två olika storlekar,
antingen 110 ltr. eller 130 ltr.
Viking är identisk med Alpinist
men har kortare rygg och kortare
och smalare skulderremmar.
Färger: Tvåfärgad grön och svart/röd.
www.bergans.no
General Agent: Sune Carlsson, Tlf. 030315551
DENNE
DENNE JA
JAKKEN
KKEN HOLDER
HOLDER DEG
DEG
GARANTERT
GARANTERT TØRR
TØRR
DENNE
DENNE JAKKEN
JAKKEN HAR
HAR DE
DE
RIKTIGE
RIKTIGE FUNKSJONENE...
FUNKSJONENE...
...OG
...OG TRANSPORTERER
TRANSPORTERER FUKTIGHET
FUKTIGHET
OG
OG ER
ER TEMPERATURREGULERENDE
TEMPERATURREGULERENDE
2000
2008
www.bergans.no
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Side 38
BERGANS ON EXPEDITIONS
1911
1935
lincoln
ellsworth
Roald Amundsen (b. 1872 d. 1928). Norwegian Arctic explorer.
Was inspired by Fridtjof Nansen’s crossing of Greenland in
1888 and decided to devote his life to expeditions. He became
famous for having found the Northwest Passage, and for
having led the first expedition which reached the South Pole.
roald
amundsen
Lincoln Ellsworth (b. 1880 d.1951). Ellsworth’s father, James,
financed Roald Amundsen’s expedition to the North Pole in
1925 with the airships «N–24» and «N–25» and later financed
the airship “Norge” in 1926. The condition for his patronage
was that his son could participate. Together with Amundsen,
Ellsworth and the crew on board the airship «Norge» have
been given the credit for having been the first to discover the
North Pole from the air.
Robert F. Scott (b. 1868 d. 1912). His expedition reached
the South Pole one month after Amundsen. Severe cold, bad
weather, limited rations and illness broke the expedition on
the return journey. He used Bergans rucksacks.
Ernest Henry Shackleton (b. 1874 d. 1922), British Arctic
explorer. Leader for the 1914 to 1916 Antarctic expedition,
where the expedition ship «Endurance» was crushed by ice in
the Antarctic. One of the great heroic expeditions of our time.
38
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Side 39
cecilie skog
2000
rune gjeldnes og
torry larsen
2006
Bergan Castle
This castle-formed nunantak (mountain that rises up through a glacier) is located in the Antarctic and stretches 1590 metres above sea
level. Bergan Castle is named after the inventor Ole F. Bergan for his contribution to the polar research and expeditions in the area.
The nunantak was given its name in 1971 by UK-APC (Antarctic Place Name Committee).
Mt. Everest
Sir Edmund Hillary (b. 1919 d. 2008). In 1953 he participated in a British expedition, led by John Hunt, to Mount Everest in the Himalayas,
the world’s highest mountains (8848 metres above sea level). Hillary and Tenzing Norgay, a Bhoti-Sherpa, were the first to reach the top
on 29. mai 1953. Bergans frames were used during the expedition to carry oxygen bottles. Tormod Granheim used Bergans products
when he climbed and skied down the N. Face in 2006.
Arctic Ocean 2000 / The Longest March
Rune Gjeldnes (b. 1972). In 2006 he was the first and only person in the world to cross the three largest sheets of ice on the planet,
without replenishment of supplies. Together with Torry Larsen he crossed Greenland lengthwise in 1996. In 2000 they crossed the Arctic
Ocean, from Siberia via the North Pole to Canada. In 2006 he went on his own - 4804 km on skis over the Antarctic! Again: unsupported.
The Three Poles
Cecilie Skog (b. 1975) is the only woman to have reached the Three Poles – the North Pole, the South Pole and Mount Everest, and the
top of the highest mountain on each continent - “Seven Summits”. She is also one of but two women in who have skiied from the mainland to the North Pole.
39
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Side 40
Bergans in reality
Bergans has had great success with the sponsoring of the reality programme 71º N, which is shown on TV Norge and several other TV
stations in Europe. 71º N is a challenging journey from Lindesnes in the south to Nordkapp in the North putting both participants and
equipment through the hardest of tests. Bergans’ wish to support concepts that inspire people to reach new goals, has made 71ºN a
natural partner. The goal is to enhance the values in an active life-style. Bergans products used include clothing, rucksacks, sleeping bags,
tents and canoes. The 10th season of 71º N will be broadcast in autumn 2008, and become the reality series in the world that has had
the longest run.
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11:52
Side 41
Bergans shows the way
Bergans and the Norwegian Trekking Association has a common objective: “To contribute to safety and enjoyment in
the outdoors.” This joint goal is the foundation for our close and constructive co-operation. Correct clothing is a prerequisite for safety and comfort under challenging weather conditions – summer and winter. Bergans receives important
feedback from DNT and its members. All contributing to help create the best possible equipment for active outdoor use.
"Through the Trekking Association’s work to protect natural areas, we give future generations the same unique possibilities we have in Norway today. Bergans supports DNT’s offer to families with children; Childrens’ Trekking Club. Children
who have a close relationship with an open-air life, as a rule continue with it as adults. This contributes to Norwegian
outdoor traditions and the wish to protect our unique nature."
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11:52
Side 42
A journey of a thousand miles starts with a step.
Chinese proverb.
It is said that everything will be forgotten in a hundred years.
But we at Bergans do not forget.
We know where we have come from – and we know where we are going.
There are always boundaries to be moved, new challenges to be met.
And behind Bergans is a staff of competent colleagues who are doing their
best so that our products will deliver what they promise!
Our objective is always in the distance.
Each success is a partial objective on the road to new challenges.
What is a hundred years?
A good beginning...
www.bergans.no

Bergans has a natural place in Norway`s history.

Transcription

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