information floral - Texas State Florists` Association

May 2013
The Bloomin’ Texan
information floral
TSFA Annual Convention & Trade Show
Mesquite, Texas — Rodeo Capital of the World
The Bloomin
’ Texan c
May 2013FLORISTS’
/1
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The Bloomin’ Texan c May 2013 / 2
The Bloomin’ Texan
May 2013
VOLUME XXXIX
Table of Contents
Features
4
5
5
5
6
8
9
10
11
11
12
13
TSFA Annual Convention & Trade Show
Preliminary Schedule
TSFA Convention Sponsors
TSFA 2013 Booth Participants
Help Grow TSFA
Professional Education Opportunities
2013 TSFA Candidates for Office
TSFA Annual Convention Registration
Member Spotlight
Make Hotel Reservations for 2013 TSFA Convention & Trade Show
Texas Certified Florist Courses Announced
Texas Cup Competition Entry Information
TSFA Promotes Involvement at
“Spring Fling”, Pikes Peak, Austin, Texas
3
3
13
14
14
15
Letter From the President
Advertisers Index
Welcome New Members
TSFA Order Exchange Network
Welcome New Members
Calendar of Events
Departments
Cover Credit
Rodeo pictures photographed by
Bruce McShan, McShan Florist, Dallas
The man on the horse delivering flowers courtesy of Baacks Florist, Abilene
Flower pictures courtesy of
Sterling Images, Austin
NUMBER 5
THE BLOOMIN’ TEXAN
The Official Publication of the Texas State Florists’ Association
P.O. Box 170760 • Austin, Texas 78717
512.834-0361 • FAX 512.834-2150 • 800.375-0361
www.tsfa.org • E-mail: [email protected]
TSFA BOARD
President: Bruce Easley AAF TMFA................................Gun Barrel City
Immediate Past President: Patrick Berry..................................... Dallas
First Vice President: Pam Fuller AAF TMFA........................... Harlingen
Second Vice President: Peggy Franklin TMF.......................... McKinney
Retail Directors:
Ann Cain......................................................................... Rockwall
Kaywin Kubesch AIFD TMFA............................................ Flatonia
Mary McCarthy TMFA.......................................... The Woodlands
Elaine Nevarez................................................................ Houston
Wholesale Directors:
Doug Liedtke................................................................... Amarillo
Hein Verver.................................................................... Arlington
Grower Director: John Cochrum............................................... Stafford
STAFF
Executive Director/Bloomin’ Texan Editor ......... Dianna Nordman AAF
Administrative Assistant.................................................... Emily Kissler
Production...................................................................... Barb Donovan
2012-2013 TSFA Bloomin’ Texan Editorial Advisory Board
Ann Cain, Chair, J.J. Akin TMF, Nora Cisneros TMFA, Rebecca J.
Espinosa TMFA, Annie Fentz, Jimmy Klepac, Dov E. Kupfer AIFD CFD,
Elaine Nevarez, Sandy Ramirez TMFA, Rey Rodriguez AAF CFD TMFA
The Bloomin’ Texan (USPS 304-350) is published monthly, except for July. $8 of the annual
membership dues is applied toward a subscription to The Bloomin’ Texan. Located at 9004-C
Anderson Mill Rd., Austin, TX 78729. Periodicals Postage Paid at Austin, Texas and at additional
mailing offices. Opinions expressed in this publication do not necessarily reflect official policy
of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’
Texan, P.O. Box 170760, Austin, TX 78717.
Letter From
the President
Bruce Easley AAF TMFA, TSFA President
There are certainly plenty of facts about customs and
traditions for the Month of May. Did you know that
the Gemstone for May is the Emerald. The Flower of
the month is “Lily Of The Valley”.
FACT: May was named for the Greek goddess, Maia. The month was called
Maia until it was changed to May in 1430.
TRADITION: “May Day” is a British Holiday celebrated on May 1st and marks
the end of the harsh winter months and welcomes the beginning of Summer.
“Mothers Day” is generally celebrated in the U.S. on the second Sunday of
May and is generally one of the biggest delivery days of the year for florists.
There are also plenty of “sayings” about the month. For instance, April
Showers bring May Flowers, or “Mist in May, Heat in June, makes harvest
come right soon”.
May is filled with many other “floral” holidays and events. Proms, Banquets,
Dances, Graduations, and Memorial Day. I would say that May is our time to
shine!
Advertisers
15 Benz School of Floral Design
972.845.1699
www.aggie-horticulture.tamu.edu.benz
Inside Front Cover: BloomNet
866.256.6663
14 Botanical Designs By Montgomery — 281.427.7454
14 Capt’n B Florist
800.542.8483
[email protected]
12 Florist Federal Credit Union
(800) 322-0811 or
(505) 622-0560
www.thefloristfcu.org
14 Franklin’s Flowers
972.542.0000
www.franklinsflowers.com
14 Freytag’s Florist
800.252.9145
www.freytagsflorist.com
14 GoTexan
877.99-GOTEX
www.gotexan.org
14 Heights Floral Shop ­—
713.862.8811 • 800.723.3252
www.heightsfloralshop.com
14 La Hacienda Flowers
888.543.2102
www.lahaciendaflowers.com
15 McShan Florist
800.331.3349, ext. 7931
www.mcshanflorist.com
Back Cover: Teleflora
800.421.2815
www.myteleflora.com
14 Tubbs of Flowers
800.288.1978
www.tubbsofflowers.com
14 Vast America
800.383.3338
www.vastamerica.com
As you prepare to make all the Mothers smile again this May with beautiful
plants and flowers, Texas State Florists’ Association is busy preparing for
our 99th Annual Convention and Trade Show to be held in Mesquite, Texas
on July 12-14 at the Hampton Inn & Convention Center and Rodeo. We
are changing things up just a bit this year to make them new and exciting.
Saturday night’s event promises to be a “Honky Tonkin’ Good Time”. BBQ,
Rodeo, and Dancing at the World’s Famous “Mesquite Rodeo”. Dust off those
boots and hats and come ready to two-step. (We might even have some line
dancing lessons).
This year’s convention will feature the best designers around and we also
have 3 business classes scheduled for those owners and managers who wish
to improve their business skills. The “Texas Cup” will be on Friday night with a
great party going on during that event. Go to the TSFA.org website and see all
the incredible programs, hands-on classes, parties, & shopping.
The Education Committee is finishing up an incredible year of testing
High School students. Over 700 students have been tested for their floral
certification this year. The last testing will be in Mesquite on May 23rd.
Thanks to all the Committee, Board Members, and TMF’s that have helped us
these last few months.
TSFA is successful because of its volunteers and we appreciate all of you!
The Bloomin’ Texan c May 2013 / 3
TSFA Annual Convention
& Trade Show
presents
Hampton Suites & Conference Center
Mesquite, Texas
information
f loral
July 12-14, 2013
General Chair: Peggy
Franklin TMF
Design Symposium Chair:
Rey Rodriguez AAF CFD TMFA
Preliminary Schedule
Friday, July 12, 2013
8:30 am - 5:00 pm
2:00 pm - 4:00 pm
2:00 pm - 4:00 pm
4:30 pm - 6:30 pm
6:30 pm
7:30 pm - 10:00 pm
Exhibitor Move In, Exhibit Hall B, Convention Center
Hands-On Workshop, Ballroom C
“Party in Production…Texas Style”
Instructor: Kirksey Gregg AIFD TMF
Business Workshop, Latigo
“Hidden Treasure…Finding the Gold in Your Business”
Instructor: Derrick P. Myers CPA CFP
Sponsor: Crockett Myers & Associates
Hands-On Workshop, Ballroom D
“Speak Now”
Instructor: Marie Ackerman AIFD
Sponsor: Teleflora
Dinner on your own
Grand Ballroom- Pre- Convention Area
Texas Cup Roundup Reception Featuring the
Texas Cup Competition — “Rodeo Chic”
Sponsored By: American Agroproducts
Saturday, July 13, 2013
8:00 am - 9:45 am Hands-On Workshop, Ballroom D
“Up Cycle”
Instructor: Scott Hasty AIFD
Sponsor: Texas Floral Endowment
8:00 am- 5:00 pm Convention Registration, Exhibit Hall B Foyer
9:00 am - 5:00 pm Ribbon Cutting & Official Opening of Trade Show
(3 ½ hours Exclusive Shopping Time)
Exhibit Hall B, Convention Center
Join us for a cup of coffee and great conversation at the iCafe Events
iCafe located in the exhibit hall, Complementary Wifi
9:00 am — Michelle Perry-White, Sponsor: BloomNet
2:15 pm — Marie Ackerman, Sponsor: Teleflora
2:30 pm —Pat-Shirley Becker AIFD TMFA
9:15 am - 9:45 am Design Program, Round-Up Stage
“Planting for Profit”
Designer: Nicola Parker TMFA
Commentator: Gayle Johnson AAF TMFA
Sponsor: TSFA Growers Division
10:15 am - 11:15 am Design Program, Round-Up Stage
“The Business of Design”
Instructor/Designer: Jack Cross AAF TMFA
Sponsor: Priest International, Inc.
11:00 am - 1:00 pm Concessions Open, Exhibit Hall B
11:45 am - 12:30 pm TSFA Annual Meeting & Box Lunch, Ballroom B
12:30 pm - 5:00pm
1:00 pm - 2:00 pm 3:00 pm - 4:00 pm
5:30 pm - 6:30pm
6:30 pm -
Midnight
Polls open for voting, Exhibit Hall B
Design Program, Round-Up Stage
“Cherished Memories”
Designer: Michelle Perry-White AIFD
Sponsor: BloomNet
Design Program, Round-Up Stage
“The Life of the Party”
Designer: Ian Prosser AIFD Sponsor: FTD, Inc.
New Member Reception, Presidential Suite
“Lone Star State of Mind” — Dinner, Rodeo & Dancing
6:30 pm-7:30 pm — Dinner, Ballroom B-Hotel
7:30 pm-9:30 pm — Mesquite Rodeo, Registol Arena
9:30 pm - Midnight — Dancing, Ballroom B- Hotel
Sunday, July 14, 2013
8:00 am - 8:30 am Devotional
8:00 am - 2:00 pm Convention Registration, Exhibit Hall B Foyer
8:00 am - 10:00 am Hands-On Workshop, Ballroom D
“Pin It — Post It”
Instructor: Michelle Perry-White AIFD
Sponsor: BloomNet
9:00 am - 2:00 pm Trade Show Opens, Exhibit Hall B, Convention Center
(3 hours Exclusive Shopping Time)
9:00 am - 11:00 am Polls Open for Voting, Exhibit Hall B
iCafe Events
Join us for a cup of coffee and great conversation at the
iCafe located in the exhibit hall, Complimentary Wifi
9:00 am — Care & Handling, Hein Verver
10:00 am — Ian Prosser AIFD, Sponsor: FTD, Inc.
12:00 pm — Flower Girl Baskets, Sandy Ramirez TMFA
10:15 am - 11:15 am Design Program, Round-Up Stage
“Call Me Creative”
Designer: Marie Ackerman AIFD
Sponsor: Teleflora
11:00 am - 2:00 pm Concessions Open
12:30 pm - 1:30 pm Awards Luncheon, Ballroom B
2:00 pm -
Tradeshow Closes
Flower Sale
2:30 pm - 4:30 pm Hands-On Workshop, Ballroom C
“Decorate the Aisle with Style”
Instructor: Ian Prosser AIFD
Sponsor: FTD, Inc.
4:30 pm - 6:30 pm Hands-On Workshop, Ballroom D
“Picture This!” Quicksilver Design
Instructor: Jim Johnson AAF AIFD TMFA
Sponsor: Greenbox Floral
The Bloomin’ Texan c May 2013 / 4
2013 TSFA “information Floral”
Convention Sponsors
Visit these Exhibitors
in July — Included in
your registration!
Thank you for Supporting your Industry’s Convention
Orchid
BloomNet
Teleflora
Tulip
FTD, Inc.
J B Parks Wholesale
Texas Floral Endowment
Weatherford Farms, Inc.
Carnation
Flower Shop Network
Knowles Wholesale Florist
Company
Pikes Peak of Texas
Daisy
Greenbox Floral
Green Glo Products
Priest International, Inc.
information
Learn, network,
influence, experience.
Booth Participants 2013
Association Insurance Services, Inc.
BloomNet
Chrysal
Floral Accounting Systems, Inc.
The Florist Federal Credit Union
Flower Shop Network
FTD, Inc.
Greenbox Floral
Klepac Greenhouses, Inc.
Lion Ribbon
Love Floral
Reliant Ribbon
See What You Send, Inc.
Teleflora
Vast America Corporation
Vickery Wholesale Greenhouse
Chrysanthemum
TSFA Grower’s Division
Iris
American Agroproducts
Association Insurance
Services
Vickery Wholesale Greenhouse
Zoom! Roses
information
Learn, network,
influence, experience.
f loral
Help
Grow TSFA
f loral
H
CgAiftScard
TSFA Membership Application
Name _______________________Firm _____________________
Mailing Address ________________________________________
City____________________________ State _____Zip__________
Telephone (___)_________________FAX (___)________________
E-mail:________________________________________________
Recommended By:______________________________________
(pun intended)!
Classification & Annual Dues
(Membership is on an individual basis)
RETAIL FLORIST
o Owner/Manager.......................................................................$189.95
o Freelance Designer.................................................................$189.95
o Employee...................................................................................... $96.00
Your Reward when you recruit a new member is Cash…what you do with that Cash is
WHOLESALE FLORIST
up to you, maybe a quick getaway, a spa day or dinner out. You decide.
o Owner/Manager.......................................................................$189.95
Rewards Categories:
o Employee...................................................................................... $96.00
Recruiters may earn the following cash:
GROWER
• $50 per each Owner/Manager New Member
o Owner..........................................................................................$189.95
• $25 for each Employee New Member
o Employee...................................................................................... $96.00
Grand Prize
o EDUCATOR/TEACHER............................................................... $96.00
In addition to the cash incentive for 2013, the first place membership recruiter will win a $250 gift
o ASSOCIATE MEMBER...............................................................$125.00
card from the Florist Federal Credit Union. The winner of the gift card is the person who signs up the
Total Enclosed $_____________
most total number of new members (Minimum new member sign up is 5).
My Position With the Firm is:______________________________
Payment Options: ____Check is enclosed
A Few Rules:
•
Membership Campaign will run from Jan. 1, 2013 – November, 2013.
Please bill my account as indicated:
•
Incentives are open to all members/non-members who sign up a new member and the new
Credit Card Billing: ___MasterCard___VISA___Discover___AmEx
member pays dues for one year.
Card# ________________________Exp. Date______Code:______
•
New Member is considered someone who has not paid TSFA membership in the last two years. Cardholder’s Name ____________Signature_________________
•
Recruiter’s name must be listed in the Recommend By section on the TSFA Membership Application. Wire Service Account Billing: ___Teleflora ___FTD___BloomNet
•
New memberships MUST be paid before prizes can be awarded.
Available on wire service billing only: Code# _____________
•
Must be over 18 to be eligible.
Account Holder’s Signature _______________________________
Complete and Return to:
Call the TSFA office is you have any questions: 512.834.0361
2013 Membership Recruitment Campaign
The Bloomin’ Texan c May 2013 / 5
TSFA • P.O. Box 170760 • Austin,TX 78717
(800) 375-0361 • Fax (512) 834-2150
Professional Education Opportunities
Learn, network,
influence, experience.
information f loral
Sunday, July 14, 2013
learn hands on
“Pin It – Post It”
Instructor: Michelle Perry –White AIFD
Sponsor: BloomNet
Friday, July 12, 2013
“Party in Production…Texas Style”
Instructor: Kirksey Gregg AIFD TMF
“Bring Your Cowboy Hat” and join us for an unforgettable
evening, exploring themed party ideas. We will create
amazing designs that will be showcased during the TSFA’s
Rodeo party “Lone Star State of Mind” the following night.
Limited to 24 participants.
“Speak Now!”
Instructor: Marie Ackerman AIFD PFCI AAF
Sponsor: Teleflora
Learn the fundamentals of presenting floral design to an audience. If you’ve
ever wondered how to present a program with the right mix of content,
humor and visuals – this program is for you! Designed for new presenters
who are seeking to enhance their skills as an educator or more experienced
commentators who want a quick inspiring refresher. You will learn at least
a dozen things that will give you the edge as a presenter and will help your
audience retain what you say. Covered in this session: • Verbal or Verbose?
• Gestures & facial expressions • Magic speaking formula • How to answer
questions • Achieving Rapport
Saturday, July 13, 2013
“UpCycle”
Instructor: Scott Hasty AIFD
Sponsor: Texas Floral Endowment
Upcycling: “It’s taking something that you would otherwise
throw out and finding a way to make it into something
else.” Upcycling is a great way to reuse materials and
reduce our footprint. Join Scott as he shares his creativity
with you in this hands-on class.
In this ever changing world, it is important that we are in
tune with what is going on in the Social Media world. Trends are created on
a whole new avenue now. Join us to see a few online trends that will make
your customer see you as a current trend setter.
“Decorate the Aisle with Style”
Instructor: Ian Prosser AIFD AAF NDSF PFCI
Sponsor: FTD, Inc.
This hands on class will show you different options of
decorating the aisle in simple and more elaborate ways.
Learn how to add pizzazz to the church decorations and
increase your profit, as well as how to make yourself look
like the ultimate wedding designer.
“Picture This!” Quicksilver Design
Instructor: Jim Johnson AAF AIFD TMFA
Sponsor: Greenbox Floral
Save Time
(Quick)
•
•
Make Money
(Silver)
•
Frame Your Image
(Photograph it!)
This workshop will offer several ways you can customize your designs for
greater impact with less material…using fewer, but higher quality premium
flowers. You will also learn how to photograph your finished design and
be able to use that photo in your shop’s marketing strategy. In today’s
business world every florist can now have the capability of marketing his/
her floral products via social media and/or web pages! You will walk away
with two things: your stylish and profitable design and a high definition
electronic photograph of it ready to use in your marketing program. *Each
person must bring two things to this workshop: 1. Your design tools, and 2.
1 Gigabyte (GB) SD card or 1 GB USB flash drive. The rest will be provided,
including the photographer!
Florists Business Education
Friday, July 12, 2013
“Hidden Treasure…Finding the Gold in Your Business”
Presenter: Derrick P. Myers CPA CFP
Sponsor: Crockett Myers & Associates
Hidden in your business are areas of cost that if reduced would greatly increase the profit of your business. A dollar saved in cost is a dollar
added to your bottom line profit. It takes about eight dollars in sales to have the same effect on profit and yet we tend to focus all of our time
and effort on sales growth. In this session we deep dive into the six main cost centers of your business and show you how to track, measure,
and adjust costs so you increase profits like you never thought possible. During the seminar Derrick will provide expense targets, worksheets,
formulas and structures that he has used with hundreds of florist in the past 28 years to help them grow and maintain some of the best profit margins in the
industry. The main costs centers that we will work on are: Cost of Goods Sold, Labor, Delivery, Occupancy, Marketing, and Wire Service Business.
The Bloomin’ Texan c May 2013 / 6
fun, entertainment and awards
Designs On Stage
Saturday, July 13, 2013
Friday, July 12, 2013
“Planting for Profit”
Designer: Nicola Parker TMFA
Commentator: Gayle Johnson AAF TMFA
Sponsor: The TSFA Growers Division
2012 Texas Cup Winner, Nicky Parker TMFA will demonstrate
easy ways to take your everyday plants sales into “up sales”.
Window displays need a little something? Nicky will show how live plants will
compliment your window and showcase your product and style.
“The Business of Design”
Instructor/Designer:
Jack Cross AAF TMFA
Sponsor: by Priest International, Inc.
Texas Cup Round Up Reception featuring the
2013 Texas Cup Competition
Sponsored by: American AgroProducts
Join Texas’ best designers as TSFA Showcases their Unique and innovative
design talents with the competition theme of “Rodeo Chic”. The contestants
will be competing in wedding design, interpretative design and will be
presented with a surprise situation.
Saturday, July 13, 2013
TSFA Annual Meeting & Boxed Lunch
Are you getting the top price on everything that leaves
your shop? Jack will share tips on perceived value,
pricing and marketability.
Join TSFA President Bruce Easley AAF TMFA as he shares TSFA’s many and
exciting accomplishments over the past year. Meet the candidates that are
running for TSFA’s Board of Directors. Grab a box lunch (included in your
registration) and stay until the conclusion of the meeting for your chance to
win a Texas flag flown over the State Capitol.
Lone Star State of Mind Party!
“Cherished Memories”
Designer: Michelle Perry-White-AIFD
Sponsor: BloomNet
Rodeo, country music, food and
more is in store for you.
Celebrate life through personalized floral tributes. Be inspired with creative
ways to allow flowers to touch grieving hearts.
“The Life of the Party”
Designer: Ian Prosser AIFD AAF NDSF PFCI
Sponsor: FTD, Inc.
“The Life of the Party” showcases party ideas with style. This informative
and entertaining program will teach you how to sell a party and how to
fashion the look of it, no matter whether you need to trim back your ideas to
suit their budget or pump up your ideas to swell the budget.
Sunday, July 14, 2013
“Call Me Creative”
Designer: Marie Ackerman AIFD PFCI AAF
Sponsor: Teleflora
Were you born “creative” or is it something you can learn?
Explore the importance of cultivating creativity and its
relationship to productivity in your shop. If you are new to
business you’ll see what’s so alluring about being creative.
For veteran designers here’s a program that will recharge your battery. No
matter your experience level this program will make you laugh, reflect and
gain valuable insights to the flower business. You’ll see inspiring design work,
learn how you can increase your personal creative ability and why being
creative is something to celebrate and cultivate.
iFCafe Events
Cowboy Up and Party Down!
TSFA is bringing you an authentic rodeo
experience. Grab your boots, jeans
or pretty skirts and a cowboy hat
and come on over Saturday evening.
Don’t’ forget to bring your appetite
and dancing boots too! BBQ Dinner,
attending the Mesquite Rodeo in
the Resitol Area adjacent to the
Hampton Inn & Suites and Dancing to The
Band McGraw is in store for you this evening!
Sunday, July 14, 2013
TSFA Awards Luncheon
TSFA President Bruce Easley AAF TMFA and Convention Chair Peggy Franklin
TMF will recognize those that have worked hard to earn the Texas Master
Florist designation, announce the newly elected board of directors and
scholarship recipients. TSFA’s most prestigious awards, The Hall of Fame and
the Achievement Award will be presented.
Saturday, July 13, 2013 and
Sunday, July 14, 2013
Grab a cup of coffee and get involved in some great conversation at the iFCafe located in
the exhibit hall. Complementary Wifi, coffee and great education! Saturday’s scheduled
conversation includes Michelle-Perry White AIFD and Pat Shirley-Becker AIFD TMFA.
Sunday’s scheduled conversation includes Hein Verver, Ian Prosser AIFD and Sandy
Ramirez TMFA.
The Bloomin’ Texan c May 2013 / 7
2013 TSFA Candidates for Office
President
Retail Directors (Elect 1)
Pam B. Fuller AAF TMFA. I have been in the
floral industry for 28 years. I am owner of
Bloomers Flower Shop in Harlingen, Texas for
the last 21 years and managed it for 7 years
prior to buying the business. Flowers have
always been my passion and I am very blessed
to have a God given talent in floral design. I
have been involved in Texas State Florists’ Association for many
years, receiving my TMF in 1989 and was among the first class
to receive my TMFA. In 2005, I was inducted into the American
Academy of Floriculture, which was a great honor. I have served
on many committees for TSFA over the years; the Education
Committee has always been my favorite on which I served. I
have been co-chairman of the Education Committee for the last
2 years. It is such a joy to be able to teach others and share my
love and knowledge of flowers. In 2009 I served as convention
chairman for TSFA’s 95th annual convention. I served as Retail
Director for TSFA from 2007-2009. It has been my pleasure to
serve as Second Vice President two years ago and as First Vice
President this year. I have 2 wonderful daughters Lezlie and
Lenzie and their husbands, Michael and Matt. The joys of my life
are my 4 beautiful grandchildren Grayson, Olivia, and the twins,
Mason and Maddox. My daughters are both TMF’s and are very
active in the floral industry as well. I love gardening, reading,
fishing, snow and water skiing, exercising and spending time
surrounded by the wonderful friends and family that I have been
blessed with.
Nicola Parker TMFA. I have been in the floral
industry 13 years and 2012 was the best year
yet. I was honored to be able to serve on
the TSFA Education committee for the third
year where I was able to volunteer for many
High School testing. This was my first year as
Employee Director for Allied Florist of Houston,
competed and won the Houston Cup Competition in 2012 and
was privileged to be able to Chair the 2013 Competition which
was a huge success. I won the TSFA Cup Competition in 2012.
I am so excited to be asked to present a growers program for
this year’s 99th annual TSFA Convention and I have plans to
participate in the Memorial Day Florist program and compete in
the Mid America Competition in Hot Springs, Arkansas in August
2013. I have worked hard educating myself and volunteering to
help educate others because without the aid of TSFA and Allied
Florist of Houston I would have never been able to achieve the
things I have. I truly believe in giving my all to every responsibility
I choose to take on and I will work just as hard as Retail Director .
Second Vice President
Susan Weatherford began her floral career
in 1982, writing monthly marketing articles
for WF&FSA. Prior to that, she was a Gas
Coordinator for Conoco. Susan started working
at Southern Floral Company in 1983 as an
Administrative Coordinator and was promoted
to Sales Manager in 2006. Susan manages the
Houston sales team, and coordinates promotions and events for
all three Southern Floral Company locations. She also is the “go
to” person for several large customers.
Rey Rodriguez, AAF CFD TMFA. Rey has been a
member of TSFA since 1998, he has competed in
the Texas Cup Competition for 9 years, is proud
to say he was ranked in the top 5 for 7 years.
He has served on the Education Committee
for 5 yrs, and serves on the Bloomin Texan
Committee. Rey is currently seeking his AIFD
designation. Rey Rodriguez AAF CFD TMFA is the owner of A Rey
of Flowers in Pleasanton and Floresville. Rey served as Stage
Manager for the 2012 TSFA Convention and is the 2013 Design
Symposium Chair in Mesquite.
Grower Director
Jimmy Klepac, President of Klepac
Greenhouses, has been involved with
TSFA since 1996. In that time he has
served on many different committees
and has been on the Board of Directors
for several terms. TSFA has done a fine
job in their efforts to maintain and
foster TSFA’s relationship with the Texas
Department of Agriculture. As government budgets continue
to shrink, it is imperative that TSFA continues to strengthen our
alliances to help promote TSFA to the consumer.
The Bloomin’ Texan c May 2013 / 8
If tickets are still
$ 55 $ 65
$ 65
$ 75
$75
$ 35 $65
$ 45
$75
$ 55
$ 60
COMPANY INFORMATION
$ 75
$65
SUB TOTAL
TOTAL $___________
The Bloomin’ Texan c May 2013 / 9
ember
TSFA ANNUAL CONVENTION REGISTRATION
$ 65
Company__________________________________
Manager) or $96
(Employee) Note: *All hands-on workshops are limited.
Early registration is recommended.
ed)
$189.95 (Owner/
heon ticket includ
$100 (Awards Lunc
Address___________________________________
$ 90
$55
tration (20 max en
Learn, network,
influence, experience.
$ 65
$ 75
$65
Competition Regis
City/State/ZIP______________________________
$ 55 Sunday, July 14
, 2013
Hands-on Worksho
p “Pin It — Post It”
Hands-on Worksh
op “Decorate The
Aisle With Style”
Hands-on Worksh
op “Picture This!”
Quicksilver Desig
n
TSFA Awards Lu
ncheon
TSFA Annual Convention & Trade Show
$ 75
es Dinner, Mesquit
information
floral
$ 65
Mind. Party Includ
Phone_________________ Fax________________ E-mail_____________________________________
$119
$ 65
Saturday, July 13
, 2013
Hands-on Worksh
op “Upcycle”
July 12-14, 2013 • Mesquite, Texas • www.tsfa.org
Become a TSFA Member
Now and Save on Your
Convention Registration
Just check one of the boxes
below and include the rate in your
registration amount to save money
on your Convention registration.
o $189.95 Owner/Manager
o $ 96.00 Employee
$109
ld in Your Busines
…Finding the Go
p “Hidden Treasure
Register early by mail or fax: Save on low advance registration rates! Avoid
delays at the registration desk! Your convention materials will be in packets at
the registration desk listed by your name.
Registration Instructions
1. Each attendee must have a badge which will reflect the information recorded on the registration form. For additional forms, go online at tsfa.org, photocopy or call the
TSFA office.
a. Faxed forms require authorized credit card payment. Fax to 512.834.2150. If
you fax your form, please do not mail the original.
b. Mailed forms should contain full payment.
2. The cancellation policy for convention registration shall be:
a. Full refund if canceled 30 days in advance.
b. Full refund less $50 if canceled 5-30 days in advance. No refund if canceled less than five days in advance.
Remember to bring your tools for all Hands-On Workshops.
Stay the weekend and help keep TSFA’s
Convention costs down!
Hampton Suites & Convention Center, Mesquite, TX,
972.329.3100. Special room rates for the TSFA
attendees. Single/Double $89 and Suite $109.
Room rates guaranteed until June 18, 2013
or until the room block is full. Make sure to ask for the
special rates when booking your room. Includes a free
hot breakfast and free wi-fi.
o American Express
o Discover
Payment INFORMATION (Registration will not be processed without full payment)
o MasterCard
$ 55 Lone Star State of
o U.S. Check/Money Order (payable to TSFA)
$109
s — “Speak Now”
$65
2013 Texas Cup
o VISA
$ 75
$ 99 Friday, July 13,
2013
Hands on Worksh
op “Party in Prod
uctio
$55
Credit Card#_____________________________________ Exp._____________
$ 65
Signature______________________________________Code:______________
Individual E-mail
$ 65
Billing Zip________________
Name
$ 55 nt Floral Program
Business Worksho
rollment)
$ 65
TSFA Membership
$ 35
Presenting Excelle
(Before 7/9)
Member
Full day of ed
ucational flora
and trade sho
l design show
s
w shopping
Saturday, July 13
, 2013 (includes
box lunch)
$ 40
Sunday, July 14
, 2013
$ 25
Optional Events
e attendee
available
$ 75
e Rodeo, Dancing
$100
s”
$ 50
$ 90
n…Texas Style” (After 7/9)
Member Non-M
Non- Member
AT THE DOOR
ADVANCED
you are first tim
Please check if
OPTIONS
REGISTRATION
MemberSpotlight
Coby Neal, The Flower Studio
Name: Coby William Neal AIFD PFCI
Title: Owner
Shop: The Flower Studio, Austin, Texas
Years in Industry: 50
Family: Son: Spencer Neal & Wife Izumi. Brother: Terry Neal & Wife Lynda, nieces and nephews
College: Texas State University
Favorite Movie: There are so many! Gone with the Wind, Out of Africa, Sophie’s Choice, The Sound of
Music, Midnight Cowboy, The Color Purple, The Sixth Sense and all the fun Bond movies and many more.
Favorite Place to go to get away: Family cabin in Colorado that borders on a National forest property. Also
my back patio and garden.
How did you get into the floral industry? I started sweeping floors in a small flower shop in San Marcos,
Texas my senior year in college. Edwards Flower Shop owned by Alma Edwards, my dear friend and
mentor for over 30 years. She was a remarkable lady, floral designer and human being.
Passion(s): The love of God! The love of nature in all her splendor, the love of family and friends, art,
music and my pets. The love of life and it’s ever changing and challenging new moments.
What about them inspires you? They all exist from the work created. We create our relationship with God
and the universe. We create our relationships with our family and friends and pets. We as florists create
with flowers, plants, metals, wood and more. It is with our emotions that music, art, dance and acting are
all put into motion and created. We create our existence.
greatest accomplishment: Surviving the many challenges of life. Learning to let go from the very
beginning. Learning to let go of safe places, people we love, family, friends, pets. Learing to accept,
forgive, love and cherish the good times both old and new. Being constantly aware and thankful for all
that has been, all that is, and all that will be.
who is your hero? Jesus. Beginning and end. No one else can compare.
your design icon? A floral designer by the name of
Bernie De La Vega from San Antonio, Texas. I can close
my eyes and still envision his design work. He was a great
influence on many!
The Bloomin’ Texan c May 2013 / 10
Make plans to attend the TSFA Convention & Trade Show
featuring business and design programs focused on your success!
Join TSFA in Mesquite —
The Rodeo Capital of Texas!
Hampton Suites & Convention Center,
Mesquite, Texas
972.329.3100
Special hotel rates for TSFA members attending convention are
$89 Single/Double and $109 Suite.
WELCOME NEW MEMBERS
Ashley Armstrong, Tenaha ISD 138 College St, Tenaha, TX 75974 (936) 553-8959
[email protected]
Kassie Baker, House of Flowers 4210 82nd St Ste 224, Lubbock, TX 79423
806-795-1112
[email protected]
Janet E. Berry, Austin Community College
809 Cecelia St, Taylor, TX 76574
(512) 365-7662
[email protected]
Kamel H. Bey, Fleur Du Coeur
6430 Richmond Ave #270
Houston, TX 77057
[email protected]
Make certain to ask for the special
rates when booking your room!
Room rates are guaranteed
until June 18, 2013 or until the
room block is full.
Learn, network,
influence, experience.
information
f loral
TSFA Annual Convention & Trade Show • July 12-14, 2013 • Mesquite, TX
www.tsfa.org
Texas Certified Florist
Courses Announced
Date:
June 27-29, 2013
Location:
Texas A&M University, Horticulture Building
Instructors: Jim Johnson AAF AIFD TMFA and Jack Cross AAF TMFA
W
hen a person applies for the Texas Certified Florists’ Program, that individual is on
the way to becoming the best. You will join a select group of professionals who have
made a commitment to individual excellence within the floral industry.
Course Content Includes:
• Principles of Design • Care & Handling of Cut Flower & Foliages
• Current Design Techniques & Styles
• Concepts of the Care & Handling of Foliage & Flowering Plants
• Wedding Design Techniques • Funeral Design Techniques
• Customer Relations • Delivery • Merchandising
• Employee Relations • Advertising, Promotion, Marketing and Public Relations • Daily
Business Procedures
Online Courses are available
For more information or to register to attend this TCF series,
telephone the TSFA office at 800.375.0361.
The Bloomin’ Texan c May 2013 / 11
Lee Castro, Legacy Chaples LLC 4610 South Jackson Rd, Edinberg, TX 78539
956-618-5900
[email protected]
Lance Jones, Roberts Greenhouse 1903 NE Mustang Dr, Andrews, TX 79714
(432) 524-3265
[email protected]
Deborah Lyon, Hubbell & Hudson 8308 Razorback Dr #471, Spring, TX 77389
(832) 326-1639
[email protected]
Chelsea Mahoney, Bloomers
30006 Tomball Pkwy Ste B Tomball, TX 77375-4013
(281) 351-7151
[email protected]
Zuleima Olivares 8811 Bluehaw Meadow Ln, Katy, TX 77494
(713) 924-8100
[email protected]
Leah Pipes, ACC 1518 Barton Springs Rd #29
Austin, TX 78704
(504) 232-8237
[email protected]
Patricia Prado 25711 Oakstone Park Dr
Richmond, TX 77406 (954) 821-7171
[email protected]
Eneida Quevedo 25830 Riverside Creek Dr
Richmond, TX 77406
281-232-6496
[email protected]
Linda Strickel, Reflections 612 Stansted Manor, Pflugerville, TX 78660
(512) 797-4500
[email protected]
2013 TEXAS CUP DESIGN COMPETITION
OFFICIAL ENTRY FORM
q
Yes, I want to participate in the Texas Cup Design Competition held on
Friday, July 12, 2013 at The Hampton Inn, Mesquite, TX. Contest begins at 6:00 pm.
TSFA
Texas Cup
Champion
ENTRY DEADLINE: June 7, 2013 • 800.375.0361
$100 TSFA member (includes ticket to Awards Luncheon)
20 is the maximum contestant entries accepted. Entries accepted by date of submission.
The Texas Cup rules are available by emailing or telephoning the TSFA office.
Name_____________________________________________________________Date____________________________________
Firm Name ________________________________________________________________________________________________
Mailing Address: Street__________________________________________City__________________ State_____ Zip___________
Email______________________________________________________ Cell___________________________________________
Signature________________________________________________________________
Checks should be made payable to Texas State Florists’ Association and are not refundable.
Send check and form to TSFA, P.O. Box 170760, Austin, Texas 78717, or fax form to 512.834.2150.
Please bill my account as indicated: Credit Card Billing: _______MasterCard _______VISA _______Discover _______A/E
Card#__________________________________________________________ Exp. Date____________________Code:_________
Cardholder’s Name________________________________ Cardholder’s Signature_______________________________________
The Bloomin’ Texan c May 2013 / 12
TSFA Promotes Membership
Involvement at “Spring Fling”
Pikes Peak, Austin, Texas
Written by Neville MacKay
O
n February 24, TSFA Membership Ambassadors Annie Fentz and Pat Shirley-Becker
AIFD TMFA attended “Spring Fling” at Pikes Peak of Austin. This program was presented
by Neville MacKay CAFA PFCI WFC of Halifax, Nova Scotia, Canada and sponsored by
Pikes Peak, Texas. During his program, Neville provided amazing tips and tricks that all
florists should know. Here are a few things to think about, ponder and hopefully pay attention to:
v Allow flowers to do what they want to as much as possible! The more we “force” flowers to
do something rather than “encourage” them, they will fight back and the arrangement will not
show as well as it could.
v There is ALWAYS a Plan B! We have beautiful flowers that are available in a multitude of colors
so remember that the next time your ranunculus comes in crappy! (Try cutting off the top of a
rose to make a “designer” ranunculus…It’ll never be seen on a galloping horse!)
v As florists, we often are so wound up in the “gotta get it dones!” that we don’t stop and
appreciate the beauty that we get to work with every day! STOP AND ENJOY THOSE
BEAUTIFUL FLOWERS! RIGHT NOW! (Even if it’s just for a few seconds!)
v Take a flower home! I hear SO many florists who never take a flower home! That, my petals, is
just wrong! I get my staff to take a flower (or more!) home on a regular basis; this is good for
them, and also lets them see the beauty they share with their clients. It’s also a good way for
those who may not be familiar with a certain flower to see how it performs.
v Flowers are food for the soul, and really do make a difference in a person’s life.
v Support floral organizations! Your State Association is an EXCELLENT resource for information,
inspiration and innovation! (I was so very impressed with all I heard about it!)
v GO TO DESIGN SHOWS! Wow, people! It’s that simple! If you think you’re too good, or just
can’t be bothered, well shame on you! We ALL can learn from a show, and often times we get
strength to carry on from a show, get ideas we didn’t know, and can hear stories (sometimes
horror!) from other shops so we know we aren’t the only ones suffering!
v We sell EMOTION in our businesses! Whether hatched, matched or dispatched, we offer
beauty, love, sympathy, friendship to all those involved from the giving to the receiving.
v We don’t need a reason to have flowers! From the womb to the tomb, flowers are there to be
enjoyed by everyone, regardless of who they are!
v Use the word, “upgrade” as it denotes a value for additional material or labor.
v Never apologize for charging for flowers! They cost what they cost and are worth every penny!
v Smile and if need be, up the dosage! We are in one of the most beautiful industries in the
world, but sometimes we just have to remind ourselves now and then!”
The Bloomin’ Texan c May 2013 / 13
B
A
SPECIALIZING IN
Y
FLORAL EXCELLENCE
SHERIT
MONTGOMERY
O
WHITE
AAF • TMFA
W
610 PARK STREET
N
A
Y
T
O
W
N
Support Your Advertisers!
TSFA Order
Exchange
Network —
BURNET/MARBLE
GUN BARRELFALLS
CITY
SAN ANTONIO
ABILENE
Greg Waters
FLOWER & GIFT SHOPS
Gary Norman
Owner
Support Your
1800 Industrial - Abilene, TX 79602
Advertisers!
BAYTOWN, TX 77520
281•427•7454
888•538•7721
SAN
CORPUS CHRISTI
Phone: (325) 695-7000
109 N. MAIN
BURNET, TX 78611
2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
www.garysfloralgallery.com
AUSTIN
MCKINNEY
FO
SAN ANGELO
AUSTIN
Shirley Floral Company
& Greenhouse
A Wholesale F
Joel Paul Shirley
1-800-252-9145
Fax 1-512-345-1336
President
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
Ken Freytag • TSFA Past President
www.freytagsflorist.com
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
HOUSTON
Fresh flowers from around
(817) 457-98
DALLAS
theconnectionwholesaleflo
DALLAS
ECUADOR
SAN ANTONIO
BURNET/MARBLE FALLS
D
Est. 1935
401 WEST 20TH STREET
HOUSTON, TEXAS 77008
713.862.8811
FLOWER & GIFT SHOPS800.723.3252
fax 713.864.2686
2105 HWY. 281 NORTH
www.heightsfloralshop.com
109 N. MAIN
BURNET, TX 78611
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
WACO
T h e P o w e r FORT
o WORTH
f “GO TEXAN helped us promote our business and
AUSTIN
GO TEXAN
A Wholesale Florist
1-800-252-9145
Fax 1-512-345-1336
Fresh flowers from around the world
support the Texas Local Florist campaign. I encourage
all Texas florists to be a part of this program and take
advantage of the power of GO TEXAN.”
Bruce McShan, McShan Florist
457-9869
GO TEXAN promotes(817)
the products,
Ken Freytag • TSFA Past President
theconnectionwholesaleflorist.com
www.freytagsflorist.comculture and communities
that call
C ommissioner
Texas home. Tell the world you are
T odd s Taples
Texas-made. Join GO TEXAN.
T exas
d eparTmenT of
a griCulTure
Design Smart…
Find it Here
and receive a discounted rate of $119 king or $129 double. Discounted rates are guaranteed through June 21,
2007 or until the TSFA room block is full.
The Bloomin’ Texan ◆ May 2007 / 13
The Bloomin’ Texan c May 2013 / 14
Pl
th
Em
36
an
bl
20
The Bloomin’ Texan ◆ M
Go TeXAN gets you buyers.
Be part of GO TEXAN, the most
comprehensive promotional campaign
Texas State Florists' Associations'
ever launched for products grown,
94th Annual Convention and Trade Show
produced, processed or manufactured
July 13-16, 2007
in Texas. The Texas Department of
Agriculture’s high-profile GO TEXAN Embassy Suites Hotel-Austin Downtown & The Palmer Events Center
marketing program and promotional Please make your reservations soon as the room block
activities generate widespread aware- the Texas State Florists' Association has held at the
Embassy will fill up. Telephone the Embassy at (800)
ness among consumers.
362-2779, mention the Texas State Florists' Association
www.gotexan.org
(877) 99-GOTEX
E
TSFA Calendar of events
May 2013
5
7
12
18
19
27
July 2013
4 Independence Day
12-14 TSFA Convention & Trade Show “information Floral” Cinco de Mayo
National Teacher Day
Mother’s Day
Hampton Inn & Conference Center, Mexquite, TX.
Armed Forces Day
Call 512.834.0361 for details.
TSFA Board Meeting, Hampton Inn, Austin, TX, 9am - 5pm
Memorial Day
JUNE 2013
14
16
21
2729
August 2013
16-17 TSFA offers introductory Hands-on Floral Design Classes.
Flag Day
“Basic Design Styles & Techniques”, “Wedding Design
Techniques” and Funeral Design Techniques”. Held at
Father’s Day
Region 8 Educational Center, Pittsburg TX. For more
First Day of Summer
information, telephone the TSFA office at 512.834.0361.
Texas Certified Florist Classes, held at Benz School of Floral
Design on the Texas A&M Campus. For more information, telephone the TSFA office at 512.834.0361.
29 Texas Master Florist Exam, held at Benz School of Floral Design on the Texas A&M Campus. For more information, telephone the TSFA office at 512.834.0361.
July 12-14, 2013
TSFA Convention & Trade Show
Featuring business and design programs
on “How Florists Make Money.”
Hampton Suites & Convention Center,
Mesquite, TX.
Room Rates: Single/Double: $89
Single/Double Suite: $109
972.329.3100
Mention the Texas State Florists’ Association to receive these great rates!
Benz School of Floral Design
at Texas A&M University
Wedding Design Class
May 25 & 26, 2013
UPGRADE YOUR
WEDDING/PERSONAL
FLOWER DESIGN SKILLS
•
•
•
•
•
•
For a class schedule
214-324-2481
800-mcshans
http://aggie-horticulture.tamu.edu/benz-school
mcshanflorist.com
Dallas Metroplex
Hand-tied Bridal Bouquets
Foam Holder Bridal Bouquets
Wedding Trends
Corsages, Boutonnieres, Hairpieces
Pricing wedding flowers
Wedding consultations
Benz School of Floral Design
Dept of Horticulture
Texas A&M University
College Station, TX 77843-2133
(979) 845-1699
https://www.facebook.com/BenzSchool
The Bloomin’ Texan c May 2013 / 15
Flowers can’t thrive
under these conditions.
Neither can florists.
Florists lose $500 million every year to drop-shippers.
Banged, battered, destroyed. Thanks to drop-shipping, that’s what’s
happening to $500 million of your profits every year. But Teleflora is
determined to Save the Florists. How? By guaranteeing that 100% of our
orders are hand-arranged and hand-delivered by independent florists like
you. Visit savetheflorists.com.
©2011 Teleflora FM5763
The Bloomin’ Texan c May 2013 / 16