A ugust 2014 - Texas State Florists` Association

A u g u s t 2014
The Bloomin’ Texan
THE PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION
The Bloomin’ Texan c August 2014 / 1
Florist Designed Program!
Helping you showcase your
Truly Original Products to the World!
BloomNet Florists now have the opportunity to sell their Truly Original
floral arrangements, gifts & gourmet products on 1-800-Flowers.com.
Receive Global exposure to millions of consumers
on 1-800-Flowers.com.
Spotlight your Shop on 1-800-Flowers.com,
including pictures, video, and your unique story.
Increase incremental sales for your exclusive local
products.
Showcase unique, artisan, locally relevant products
consumers are looking for.
Increase Average Order Values by selling exclusive
local products at the price you want.
Submit your products today!
http://tiny.cc/localexclusive
To get started go to http://tiny.cc/localexclusive, email [email protected],
or call us 1-800-BloomNet (1-800-256-6663).
The Bloomin’ Texan c August 2014 / 2
The Bloomin’ Texan
AUGUST 2014
VOLUME XXXX
NUMBER 8
TSFA Member Spotlight — Pat Shirley-Becker AIFD TMFA
Texas Employer New Hire Reporting
TSFA 2014 Convention Chairs
Welcome New Members
TSFA 100th Anniversary Book
TSFA Membership Application
Focus on Design
Support Your Advertisers
2014 TSFA Convention Sponsors
Letter From the President
In Memoriam
Calendar of Events
Classifieds
Advertisers Index
COVER CREDIT
Floral design by Susan Ayala AIFD Photography by Jerry Davidson
P.O. Box 170760 • Austin, Texas 78717
512.834-0361 • FAX 512.834-2150 • 800.375-0361
www.tsfa.org • E-mail: [email protected]
STAFF
Executive Director/Bloomin’ Texan Editor ....................
.
Dianna Nordman AAF
Administrative Assistant............................ Emily Kissler
Production.............................................. Barb Donovan
DEPARTMENTS
3
11
15
15
15
The Official Publication of the
Texas State Florists’ Association
TSFA BOARD
President:
Pam Fuller AAF TMFA............................Harlingen
Immediate Past President:
Bruce Easley AAF TMFA................ Gun Barrel City
First Vice President:
Debbie Woltmann TMFA........................Brenham
Second Vice President:
Susan Weatherford..................................Houston
Retail Directors:
Ann Cain................................................. Rockwall
Elaine Nevarez.........................................Houston
Nicola Parker TMFA.................................... Spring
Wholesale Director:
Doug Liedtke............................................Amarillo
Grower Director: Jimmy Klepac.......................... Blanco
FEATURES
4
8
9
10
10
11
12
14
14
THE BLOOMIN’ TEXAN
2013-2014 TSFA BLOOMIN’ TEXAN EDITORIAL
ADVISORY BOARD
Ann Cain, Chair; Annie Fentz; Dov E. Kupfer AIFD CFD;
Robin Martinez AAF TMFA; Mary McCarthy TMFA;
Elaine Nevarez; Sandy Ramirez TMFA; Rey Rodriguez
AAF CFD TMFA; Bridget Weatherford
The Bloomin’ Texan (USPS 304-350) is published monthly, except for July.
$8 of the annual membership dues is applied toward a subscription to The
Bloomin’ Texan. Located at 9004-C Anderson Mill Rd., Austin, TX 78729.
Periodicals Postage Paid at Austin, Texas and at additional mailing offices.
Opinions expressed in this publication do not necessarily reflect official
policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’ Texan, P.O. Box 170760, Austin, TX 78717.
Letter From
the President
Pam Fuller AAF TMFA, TSFA President
I
n just a few short weeks my year as TSFA
President will be over. What a wonderful
and fulfilling year it has been! Working with
a multitude of awesome people has been the
opportunity of a lifetime. I feel so honored to
play a part in helping our association of 100 years
grow even bigger and stronger in 2014.
Our centennial TSFA convention was a star-spangled, fun-filled celebration.
Congratulations to our Past Presidents, our convention co-chairmen Pat
Shirley Becker AIFD TMFA, and Ken Freytag, our Design Symposium Chair
Bruce Easley AAF TMFA, and Director, Dianna Nordman and her incredible
staff. Together, these incredibly talented colleagues created an unforgettable
event for this very special landmark occasion.
I continue to be amazed and pleased with the progress TSFA is making in all
areas. In the Education Arena, TSFA deserves an A+. Two new classes were
taught this year for TMFA. Ken and Donna Senter offered innovative design
ideas in a Floral Art class, while Tim Huckabee presented a business program
designed to improve sales. Both of these classes provided vital information
for a successful floral business. The incredible, tireless Education Committee
tested more than nine hundred and fifty high school students and educated
approximately two hundred and fifty teachers. The first High School Cup
competition was help at the State Fair in October, and members of a Special
Education committee wrote a new curriculum for High School Floral Design
that was presented for purchase at the VATAT Convention. Promoting the
TSFA School of Floral Design, Pat Shirley Becker AIFD TMFA, and Pat Hermes
were busy teaching classes in Austin and Houston.
The growth and strength of our organization is always a priority. In keeping
with this philosophy, our amazing Board of Directors adopted a strategic plan
implemented to take our great association straight into the future.
Yes, great new things are happening in TSFA thanks to all of our committed
members. If you are not a member, I encourage you to join the fun. We
could be even better with your talents, ideas and energy. I encourage each
and every one of you to become a part of this vital organization. Working
together, I can only imagine what TSFA will become in the next 100 years.
Thanks to each and every one of you for your help and support this year. I
am looking forward to seeing you at the 2015 Floral Expo in Sugarland, Texas,
July 17-20th at the Marriott Town Square. Let the fun continue!
“Cultivating Members, Success and a Strong Floral Community”
Since 1914
The Bloomin’ Texan c August 2014 / 3
Pat Shirley-Becker AIFD TMFA
Member Spotlight
Story and interview by Ann Cain
“If we don’t share,
we don’t grow.”
Pat Shirley Becker – January 13, 2014
T
hink about that statement.
It is simple yet profound.
It is direct yet encouraging.
It is the truth.
“If we don’t share, we don’t grow.”
Pat Shirley-Becker has been sharing her talent and her love
for all things creative and beautiful for many years.
In 1971, Pat graduated with a BS degree from The University
of Texas in Austin in Textiles and Fashion Design. She had
dreamed of a career working with textiles, clothing and art. As
life so often unfolds, a shift in location and a change of mediums
occurred and Pat instead unleashed her education and natural
creativity on all things floral.
Always interested in learning more and fine-tuning her skills, Pat
graduated from the American Floral Art School, in Chicago, Illinois,
with a Floral Design Certification. She attended the AFS Floral Design
School in Oklahoma receiving certifications in six design classes.
For 20 years, Pat co-owned Shirley Floral Company and Greenhouse in San
Angelo, Texas, her hometown. This thriving retail floral business provided
fertile opportunity to learn most aspects of the retail floral business.
Pat practiced all that she learned daily. “This opportunity
and many years of hard work with great people
provided such a wonderful platform for my continued
growth in the floral industry,” explained Pat.
Pat recognized the value of the Texas Master Florist
certification Program through TSFA. In 1985, she
received the TMF Certification and the Texas Master
Florist Advanced Certification in 1989.
The Bloomin’ Texan c August 2014 / 4
Sometimes a platform becomes a
springboard for new adventure. Pat
stepped out of her comfort zone and
into new adventures in the Austin area
in 1994. For fifteen years Pat managed
the floral department of Northwest
Hills Pharmacy and Florist in Austin
where she was responsible for design
production, business policies and
procedures.
TSFA Events
“This wonderful family-owned
business maintained their charming
neighborhood — free coffee for all
— type atmosphere in the midst of a
very busy and growing Austin. I loved
working there.” Pat continued, “I met
lots of interesting people and made
great contacts; I was encouraged to
explore creative options and to bring
in new ideas that helped the business
grow to the next level.”
Having been a member of TSFA since
1976, Pat became much more actively
involved in the association after her
move to Austin. “My involvement
in TSFA has been another wonderful
opportunity for me personally and
professionally. I love TSFA and am
grateful for the many friendships and
opportunities that are a result of my
involvement.”
In 1995, Pat found herself the only
woman running for TSFA Retail
Director. With a wink, she shared the
closing line of her election speech:
“There are three men running for Retail
Director, there should be at least one
woman from this group on the board”
…and she won, serving as Retail
Director for two years.
Arlington Convention, 2001
Pat’s first “hands-on”
demonstration
Congressional Action Day, 2009, Washington DC,
Texas Delegation
Service
Since that first entrée’ into TSFA
leadership, Pat has served in
almost every possible capacity and
volunteered countless hours to our
organization: serving another two year
term as Retail Director, Vice President,
President, and currently as the Past
Presidents Liaison to the TSFA Board of
Directors.
In addition to her commitment to
TSFA, Pat was inducted into AIFD in
2004 and has served two terms as the
Education Chair for the South Central
Chapter.
The Bloomin’ Texan c August 2014 / 5
Education
In April, 2009 during her term as TSFA President,
Pat expressed her honor in representing TSFA as a
member of the Texas Delegation who joined florists
from across the country for SAF Congressional
Action Day in Washington DC. The horrible weather
they experienced did not deter the group from their
responsibilities nor from their delight in visiting
many DC landmarks. Be sure to ask her how much
fun she did have… in Washington D.C.!
Pat has shared her leadership skills by serving as
TSFA Convention Chair/Co-Chair three times and
Design Symposium
Chair/Co-Chair three
different times.
Reflecting fondly of
the encouragement she
received from TSFA
members to present
her first hands on
workshop at TSFA’s
convention in Arlington
in 2001, Pat explained,
“I remember two things
distinctly, I had big hair
(ha ha) and I made very
sure that I had plenty
of product and more
ideas than needed, as I
was not familiar with
the time involved in a hands on
workshop”.
This program went smoothly
and Pat described the experience
as yet another step in giving
her confidence to help hone her
speaking/demonstration skills and
moving her forward in her desire
to share and help educate others in
the floral industry.
Pat’s passion is floral education.
Her commitment to sharing
and education is extraordinary.
From 2009-2011 she served as TSFA Education
Committee Chairman. She now serves as one of four
Education Committee Co-Chairs. Pat has instructed
Texas Master Florist Certification Classes and has
instructed/presented TSFA Convention Programs
and Hands on Classes. One of her favorites has
been presenting design classes for the Vocational
Agriculture Teachers Association of Texas (VATAT) at
their conventions. Pat is also one of the TSFA School
of Floral Design Instructors.
The Bloomin’ Texan c August 2014 / 6
Pat describes one of the highlights of serving as
Chairman of the TSFA Education Committee was
the opportunity to testify at the Texas State Board of
Education Meeting in Austin for “Hands On” Floral
Design Classes as a Fine Art Credit for High School
graduation. The recommendation that Pat made, on
behalf of TSFA was voted on and approved by the
Texas Board of Education. This legislation was the
catalyst to giving accreditation for floral design in
high schools across the state.
In 2010, Pat received the TSFA Achievement Award
for her dedication and service to TSFA and the floral
industry.
In the midst of all this, Pat has made time to author
two books for TSFA Master Florist’s Certification
Program.
This year, Pat and long-time TSFA friend, Ken
Freytag, are serving as Co-Chairs for TSFA’s 100th
Annual Convention. “What a fantastic celebration
for 100 years of history and success of the Texas State
Florists’ Association”, Pat beamed.
In 2009, Pat retired from the retail business and
established PS Designs allowing her to do both
freelance floral designs, as well as continue her work
as a floral educator.
Pat and her husband, David, enjoy spending
time with their five dogs, daughter, Shannon and
granddaughter, Anna Caroline. “We love to travel in
the RV, which replaced David’s Harley, and I must
say it is a much more enjoyable ride!” She volunteers
at Anna Caroline’s school during the week, enjoys
two foursome groups of florists for monthly
get-togethers to keep in touch, sewing,
needlepoint or wire work during TV time
and lots of volunteer time to TSFA.
It’s all about education to Pat Shirley-Becker.
“If we don’t share, we don’t grow.”
“Being involved in TSFA introduced me to a
family of professional friends in addition to
education in business and design. I gained
inspiration to achieve growth in my career
and learned the importance of giving back
to the industry and offering my support to
assure the continued growth of TSFA.”
The Bloomin’ Texan c August 2014 / 7
Family
MULTI-STATE EMPLOYERS
Attorney General
of
Texas
Texas Employer New Hire Reporting
NEW HIRE REPORTING
Benefits of reporting
• Lowers your taxes by returning overpayments of
unemployment benefits to the Unemployment Compensation
Trust Fund
• Helps the Attorney General in collecting child support
payments for families
• Reduces government spending on public assistance
• Assists state agencies such as the Texas Worker’s
Compensation Commission and Texas Workforce Commission
in detecting fraudulent claims and prevening overpayments.
Employers who have employees in more than one state have the
option of reporting all new hires to a single state. A business that
decides to report all new hire information to one state must report
electronically or by magnetic tape. Employers must notify the
federal Office of Child Support Enforcement in writing of the state
to which they choose to report new hires. The notification form can
be accessed by visiting the child support section of the Attorney
General’s website at ww.oag.state.tx.us.
CONTACT INFORMATION
BY U.S. MAIL
Texas Employer New Hire Reporting
Operations Center
P.O. Box 149224
Austin, Texas 78714-9224
ON THE INTERNET
www.oag.state.tx.us
(select “Child Support” on the scroll down menu)
BY TELEPHONE
WHAT IS NEW HIRE REPORTING?
New Hire Reporting is mandated by federal law under the Personal
Responsibility and Work Opportunity Reconcilation Act of 1996,
which requires employers to report new hires within 20 calendar
days. Information received from employers is entered into a
statewide registry and then transmitted to the National Directory of
New Hires.
800.850.6442
BY E-MAIL
[email protected]
FR Bloomin Texas Ad REV_Layout 1 1/13/14 9:23 AM Page 1
The Attorney General uses this information to:
• Locate parents who owe child support;
• Establish new child support orders;
• Enforce and modify existing orders; and
• Issue income withholding orders.
subscribe to
JAN
UAR
Y 2
014
• W
WW
.FLO
RIS
TSR
EVI
E W.
COM
WHAT DO I REPORT?
Employers have to report six basic items:
• Company name
• Payroll mailing address
• Company Federal Employer Identification Number (FEIN)
* Employee name
• Employee address
• Employee SSN
HOW OFTEN DO I REPORT?
New hires must be reported to the Office of the Attorney General
within 20 calendar days of hire. If you report electronically, new hires
must be reported at least twice a month — 12 to 16 days apart.
The indispensable
monthly magazine for
floral professionals.
[email protected]
v-day
roses
trends
Valentin
for your e’s Day:
10 desi
shop
gns
menu
Page 85
125 stun
and gard ning hybr
en style id teas
Page 61
The Ame
Forecast rican Flor
2014-20 al Trends
15
Page 43
Free
for yo tech tools
ur store
Page 18
Plan for
pr
in 2014 ofits
Page 14
JAN 2014
- $4.50
bookstore
HOW DO I REPORT?
There are several ways to report new hire information. Choose the
option that is easiest for you. You may use:
• A paper copy (W-4, printed list, or state form);
• Phone 800.850.6442;
• The Internet, including online submission and file uploads;
• A shareware program that generates a file for submission;
• A File Transfer Protocol (FTP);
• An electronic file on diskette or tape; mailed to the agency.
The Bloomin’ Texan c August 2014 / 8
Florists’ Review’s newest title,
Modern Flower Arranging,
is now available.
Visit shop.floristsreview.com
for books and display materials
for retail florists.
Contact us today! 800-367-4708
2014 TSFA CONVENTION CHAIRS
Austin, Texas
GENERAL CHAIRS — TSFA PAST PRESIDENTS:
Pat Shirley-Becker AIFD TMFA
Ken Freytag
PS Designs, Austin, TX
Freytag’s Florist, Austin, TX
Bruce Easley AAF TMFA — DESIGN SYMPOSIUM CHAIR
Capt’n B’ Florist, ETC, Gun Barrel City, TX
DESIGNS OF THE DECADES
Allied Florist of Houston
SILENT AUCTION
Susan Weatherford
Southern Floral Company, Houston, TX
PROCUREMENT CHAIR
Lee Fischer
Bill Doran Company, Austin, TX
PROCUREMENT ORGANIZERS
Debbie Woltmann TMFA
Brenham Floral Company, Brenham, TX
Sandy Ramirez TMFA
Bloomstreet, Wimberley, TX
WHOLESALE CHAIR
Doug Liedtke
J&E Wholesale Floral, Amarillo, TX
ELECTION
Bruce Easley AAF TMFA
RIBBON CUTTING
Chad Freytag
Capt’n B’ Florist, ETC, Gun Barrel City, TX
Freytag’s Florist, Austin, TX
TEXAS CUP CHAIR
Nicola Parker TMFA
ANNUAL MEETING
DECORATIONS
Norman Northen TMFA
g.johnson’s Floral Images, Spring, TX
PRESIDENTIAL SUITE CO-CHAIRS
Fred Galvan TMF
Charlotte’s Fiesta Flowers, Austin, TX
Renee Dahl TMFA
A Bed of Roses, Austin, TX
FLOWER SALE
TSFA Past Presidents
LOBBY DECORATIONS
David Kurio
David Kurio Floral Designs, Austin, TX
VIP FLOWER CHAIR
Precious Memories, Temple, TX
GALA CHAIR
Susan Tate AIFD
Darlene’s Flowers, Houston, TX
MEMORIAL GARDEN
Sheri White AAF TMFA and
Robyn Howell TMF
Botanical Designs By Montgomery,
Baytown, TX
FRIDAY DINNER DECORATIONS
Norman Northen TMFA
Precious Memories, Temple, TX
Freytag’s Florist, Austin, TX
he Bloomin
’ Texan cCONVENTION
August 2014 / 9 POSSIBLE!
THANK YOU TFOR
MAKING
WELCOME NEW MEMBERS
Christian Baccigalopi
1214 Vista Del Lago, Huffman, TX 77336
(281) 755-5383
Patricia Houck
161802 City Walk, Sugar Land, TX 77479
(281) 451-7744
Marcia Boessling
1461 W. Highway 290,
Dripping Springs, TX 78620-3402
(512) 461-9758
Anita Bursiel
1582 FM 2673, Canyon Lake, TX 78133
(830) 964-3989
Tiffany Houck
16180 City Walk, Sugar Land, TX 77479
(281) 451-7744
Maria Cadenas
26030 Galena Stone Ln, Katy, TX 77494
(281) 769-2121
Arlene Jones
1200 Hillcrest Dr., Graham, TX 76450
(940) 745-8208
Lori Clark
290 Shootout Lane, Princeton, LA 71067
(318) 949-7914
Amra Kolasinac
12711 Ashford Chase Dr
Houston, TX 77082
(281) 761-6300
Beverly Clifton
PO Box 185, Port O Connor, TX 77982
(361) 983-4203
Sherrill Crisp
618 FM 140, Uvalde, TX 78801
(512) 921-1120
Jodi Cummins
207 West Main St, Bullard, TX 75757
(903) 714-5601
Shannon Earl
PO Box 120, Elysian Fields, TX 75642
(903) 633-1523
Gordon Fulton
Box 1240
Didsbury, Alberta, Canada TOMOWO
(403) 335-3444
Kaitlin Jamieson
9301 Spectrum Dr, Apt 1323
Austin, TX 78717
(512) 998-0637
Angee Lamberth
483 W. 38th, Houston, TX 77018
(713) 863-0400
Suzi Lawrence
4305 Faith Blvd, Shawnee, OK 74804
(405) 788-6558
Shayne Presley
1406 W 6th St, Austin, TX 78703
(512) 236-0916
Wendy Stout
4316 Delwood Ave, Odessa, TX 79762
(432) 250-7121
D’arcy Roberts
7200 I40 West, Amarillo, TX 79106
(806) 326-1336
Renee Tamayo
190 Texla Rd, Vidor, TX 77662
(409) 651-8426
Lynn Rust
926 Barchetta Dr
College Station, TX 77845
(979) 703-6312
Karrena Taylor
6 Vintage Path Place
The Woodlands, TX 77381
(832) 610-9991
Gracey Simmons
5530 W Broadway, Pearland, TX 77581
(281) 485-4446 • (281) 485-4256 (Fax)
Megan Taylor
314 Magnolia Ln., Longview, TX 75605
(903) 753-4492 • (903) 753-7322 (Fax)
Becky Smith
8101 CR 418A, Grandview, TX 76050
(817) 240-8963
Ashley Timmons-Blanton
3333 Troup Hwy, Tyler, TX 75701
(903) 597-3333
Lidia Villamizar
16627 Cairngrove Ln, Houston, TX 77084
(832) 407-8146
Valerie Smith
18131 Mesquite Estates
Cypress, TX 77429
(281) 743-7645
Kali Soulier
15532 Riverdale Ave E
Baton Rouge, LA 70816
(225) 772-6970
Mikaya Young
4208 Rye Glen Dr, Arlington, TX 76017
(806) 535-1268
Deborah LePore
500 Wood Ave
PO Box 926, Woodsboro, TX 78393
(409) 201-5227
Natasha Madison
10606 Settlers Trail, Austin, TX 78750
(512) 970-7579
Charlotte Main
1426 South Houston St., Bullard, TX 75757
(903) 539-1544
Maria Garza
331 W. Hopkins St., San Marcos, TX 78666 Grace Mangels
(512) 701-0661
2705 Del Curto Rd, Austin, TX 78704
(512) 650-0805
Laura George
512 W. Hackberry, Malone, TX 76660
Lori Merriner
(832) 642-2245
1800 S Egret Bay Blvd #10104
League City, TX 77573
Amy Ha
(928) 821-0208
766 Wall St, Los Angeles, CA 90014
(888) 635-5266 • (213) 622-4942
Sundaram Natarajan
39159 Paseo Padre Pkwy, Ste 302
Karen Hale
Fremont, CA 94538
2207 Capitol Hill Rd
(408) 840-3514
Texarkana, AR 71854
(870) 772-7309
James Nicholson TMF
123 E. Main St., Henderson, TX 75652
Patsy Hopkins
(903) 657-2285
8531 Fawn Terrace Dr., Houston, TX 77071 (713) 271-4490
Kristine Ontiveros
7614 Dillon St, Houston, TX 77061
Kelli Hornsby
(832) 488-6238
132 April Wind South
Montgomery, TX 77356
Chasity Porter
(936) 537-2259
8218 Quail Hills Dr, Missouri City, TX 77489
(713) 582-0525
Allen Houck
16180 City Walk, Sugar Land, TX 77479
(281) 451-7744
TSFA
100th Anniversary Book
Wayne Fisher and Past Presidents Joel Paul
Shirley TMF and Pat Berry have expertly
chronicled all 100 years of TSFA’s illustrious
history. We have included over a hundred
pictures and even copies of old documents to take
you back to your favorite moment with TSFA!
Order your copy today online at tsfa.org or call
512.834.0361
$19.99
The Bloomin’ Texan c August 2014 / 10
In MemoriaM
Nancy E. Smith
Nancy Elaine Smith was born October 19,
1943. She passed away on March 17, 2014
at the age of 70. She is survived by her
husband of 44 years, Grady Smith; son Don
Smith (Abby); brother Bob Hale; sisters
in-law Linda Fuller, Paulette Newman and
their husbands, and also Runette Benbrook,
other brother in-laws and several nieces and
nephews.
Nancy and Grady owned and operated Geraldine Hale Florist in
downtown Dallas for many years. The family-owned business was
started in 1930 by her grandmother, Geraldine Hale. Nancy will be
missed so much by her surviving family and friends as well as the
many florist customers and friends in Dallas, TX.
Nancy was a big sports fan of the Dallas Cowboys, Dallas Mavericks,
and the Texas Rangers. She enjoyed spending her pastime watching
and cheering for her teams. She enjoyed shopping and decorating
the house. Nancy loved animals of all kinds and donated to many
organizations. She loved to keep her house immaculately clean,
organized, was always in a good mood, happy, and would always greet
you with a warm smile. She was the best mother and mother in-law
anyone could ask for. She will truly be missed. Nancy is in heaven now
waiting to take her next flower order and is flying with angels.
It’s our 100th Anniversary. Share your
TSFA wisdom with florists across Texas!
TSFA becomes a more substantial entity when our
membership is strong. Ask a florist to join today.
TSFA Membership Application
Name _________________________Firm_______________________
Mailing Address ___________________________________________
City_____________________________ State ______Zip___________
Telephone (____)__________________FAX (____)________________
E-mail:___________________________________________________
Recommended By:_________________________________________
Classification & Annual Dues
(Membership is on an individual basis)
RETAIL FLORIST
oOwner/Manager...............................................................................$189.95
o Freelance Designer..........................................................................$189.95
oEmployee.............................................................................................. $96.00
WHOLESALE FLORIST OR GROWER
oOwner/Manager...............................................................................$189.95
oEmployee.............................................................................................. $96.00
oEDUCATOR/TEACHER....................................................................... $96.00
o ASSOCIATE MEMBER.......................................................................$125.00
Total Enclosed $_______________
My Position With the Firm is: _________________________________
Payment Options: _____Check is enclosed
Please bill my account as indicated:
Credit Card Billing: ___MasterCard ___VISA ___Discover ___AmEx
Card# ________________________Exp. Date_________Code:______
Cardholder’s Name_________________________________________
Signature_________________________________________________
214-324-2481
800-mcshans
Wire Service Account Billing: ___Teleflora ___FTD ___BloomNet
mcshanflorist.com
Dallas Metroplex
Available on wire service billing only: Code# ____________________
Account Holder’s Signature__________________________________
Complete and return to: TSFA, P.O. Box 170760, Austin,TX 78717
800.375.0361 • Fax 512.834.2150
You may also become a
member online at tsfa.org
The Bloomin’ Texan c August 2014 / 11
focus on design
Floral design
design by
Floral
by Rich
RichSalvaggio
SalvaggioAIFD,
AIFDAAF,
AAFPFCI
PFCI
Reprinted with permission of Flowers& magazine
Photography by Ron Derhacopian
Make
trioofofMother’s
designsDay
Make aa trio
and
sell and
them
designs
sellsingly
them singly
or
all together.
together.
or all
With the trio on display—and a single silver Cube design off
to one side—customers will quickly get the idea. They can
purchase a Cube design to order, in the flowers and colors their
mother loves best—or, they can get a mix of flowers and colors
in a stunning composite. It’s the perfect way for three siblings to
go in together on a united gift.
1. Make a grid of clear anchor tape on a silver Cube container.
2. Add beaded wire for a decorative accent.
3. A single design looks great by itself.
4. A trio of finished designs can be placed on a tray and linked
with steel grass. b
2
1
3
The Bloomin’ Texan c August 2014 / 12
4
The Bloomin’ Texan c August 2014 / 13
A
SAN ANGELO
Y
AUSTIN
T
Shirley Floral Company
& Greenhouse
O
ABILENE
SAN ANTONIO
B
W
Joel Paul Shirley
President
NA
Y
440 W Beauregard
Phone: 325 655-9111
T
Greg Waters
SHERI
San Angelo, TX 76903
Fax: 325 653-8585
www.shirleyfloral.com
800 588-9111
MONTGOMERY
Gary Norman
O
e-mail:
[email protected]
WHITE
Owner
W
AAF • TMFA
N
610 PARK STREET
1800 Industrial - Abilene, TX 79602
BAYTOWN, TX 77520
SAN ANTONIO
281 427 7454
BURNET/MARBLE FALLS
Phone: (325) 695-7000 www.garysfloralgallery.com
Support Your Advertisers!
CORPUS CHRISTI
SPECIALIZING IN
FLORAL EXCELLENCE
•
DALLAS
Support Your
Advertisers!
•
888•538•7721
SAN ANGELO
AUSTIN
Shirley Floral Company
& Greenhouse
FLOWER & GIFT SHOPS
109 N. MAIN
BURNET, TX 78611
2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
Joel Paul Shirley
President
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
AUSTIN
WACO
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
DALLAS
DALLAS
FORT
WORTH
HOUSTON
SAN ANTONIO
BURNET/MARBLE FALLS
A Wholesale Florist
Est. 1935
401 WEST
STREETthe world
Fresh flowers
from20TH
around
1-800-252-9145
Fax 1-512-345-1336
HOUSTON, TEXAS 77008
713.862.8811
800.723.3252
fax 713.864.2686
www.heightsfloralshop.com
theconnectionwholesaleflorist.com
(817) 457-9869
Ken Freytag • TSFA Past President
FLOWER
& GIFT SHOPS
www.freytagsflorist.com
109 N. MAIN
BURNET, TX 78611
2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
2014 TSFA Convention
AUSTIN
Reflections:
Design Smart…
FORT WORTH
“A Look at our Past…a Vision for the Future”
A Wholesale Florist
Sponsorship Levels Fresh flowers from around the world
1-800-252-9145
Thank you for Supporting your Industry’s Convention
Fax 1-512-345-1336
(817)
Orchid
BloomNet
Teleflora
Ken Freytag • TSFA Past President
www.freytagsflorist.com
Rose
Bill Doran Co.
Taylor Wholesale
Texas Floral Endowment
Tulip
FTD, Inc.
J.B. Parks Wholesale Florist
Weatherford Farms, Inc.
WACO
457-9869
Find it Here

Texas
State Florists' Associations'
94th Annual Convention and Trade Show
July 13-16, 2007

Iris
Hotel-Austin Downtown & The Palmer Events Center
theconnectionwholesaleflorist.com Embassy Suites
Please make your reservations
soon as the room block
American Agroproducts

the Texas State Florists'
Association has held at the

Association Insurance Services

Embassy will fill up. Telephone the
Embassy at (800)
Design Master Color Tool, Inc.
362-2779, mention
the Texas State Florists' Association
Flower Shop Network
and receive a discounted rate of $119 king or $129 douSmithers Oasis

ble. Discounted rates
are guaranteed through June 21,
Syndicate Sales
2007 or until the TSFA room block is full.

Vickery Wholesale Greenhouses
Zoom! Roses
The Bloomin’ Texan ◆ May Texas
2007 / 13State Florists' Associations'

Design Smart…
Find it Here
Carnation
Pikes Peak of Texas
Daisy
Greenbox Floral
Priest International, Inc.
Chrysanthemum
TSFA Grower’s Division
94th Annual
Convention and Trade Show

July 13-16, 2007

Embassy Suites Hotel-Austin Downtown & The Palmer Events Center

Please make your reservations
soon as the room block
the Texas State Florists' Association has held at the
Embassy will fill up. Telephone
the Embassy at (800)

362-2779, mention the Texas
State
Florists' Association


and receive a discounted
rate of $119 king or $129 dou
ble. Discounted rates are guaranteed through June 21,
2007 or until the TSFA room block is full.
The Bloomin’ Texan ◆ May 2007 / 13
The Bloomin’ Texan c August 2014 / 14


AUGUST 2014
TSFA Calendar of events
14 Hands on Classes in Pittsburg, Texas
Care and Handling of Cut Flowers and Foliage
Basic Design Styles & Techniques
15 Hands on Classes in Pittsburg, Texas
Wedding Design Techniques
Funeral Design Techniques
For registration information call the TSFA office at
512.834.0361 or go online to tsfa.org
SEPTEMBER 2014
1 Labor Day
5 Hands on Classes at the TSFA School of Floral Design in
Austin, Texas — Basic Design Styles & Techniques
6 Wedding Design Techniques
Funeral Design Techniques
For registration information call the TSFA office at
512.834.0361 or go online to tsfa.org
7 Grandparents Day
15-18 Comprehensive 2 week floral training program held in two
locations —
TSFA School of Floral Design Classes, Austin, Texas
TSFA School of Floral Design Classes, Houston, Texas
22-25 TSFA School of Floral Design Classes, Austin, Texas
TSFA School of Floral Design Classes, Houston, Texas
For registration information call the TSFA office at
512.834.0361 or go online to tsfa.org
25 Rosh Hashanah
27 Jr. Cup Design Competition Finals at the State Fair of Texas
in Texas Dept. of Agriculture’s’ Food & Fiber Pavilion. Noon
– 2:00 pm
OCTOBER 2014
Advertisers
Inside Front Cover: BloomNet
866.256.6663
14 Botanical Designs By
Montgomery — 281.427.7454
8 Florists’ Review
shop.floristsreview.com
800.367.4708
14 Freytag’s Florist
800.252.9145
www.freytagsflorist.com
14 Heights Floral Shop ­—
713.862.8811 • 800.723.3252
www.heightsfloralshop.com
11 McShan Florist
800.331.3349, ext. 7931
www.mcshanflorist.com
Back Cover: Teleflora
800.421.2815
www.myteleflora.com
11 Texas State Florists’ Association
Insurance Programs
800.291.1061 • 512.834.0361
14 Tubbs of Flowers
800.288.1978
www.tubbsofflowers.com
14 Vast America
800.383.3338
www.vastamerica.com
4 Yom Kippur
13 Columbus Day (Observed)
16 Bosses Day
18 Sweetest Day
B
Classified
arely a year old and hardly used floral cooler
for sale. 3 door, vanilla and gold color. Bought
from Bush Refrigeration, July 2013. $5,000 buyer
must move cooler. Perfect condition. Call 512.467.7455 if
31 Halloween
interested.
The Bloomin’ Texan c August 2014 / 15
it’s love at first site!
themarket
by
dutch flowers
standing orders
Direct from
Holland.
Everyday essentials
and more.
oasis foam
Keep flowers
fresher longer!
SHOP NOW
SHOP NOW
SHOP NOW
Get everything you need online in no time.
CONTAINERS
themarket
by
our one-stop online shop
FLOWERS
SUPPLIES
With instant access to a huge selection of Teleflora
containers, farm-direct flowers and supplies, it’s easy
to love our new one-stop online shop. Sign on to
MyTeleflora.com and experience themarket today!
Shop themarket.myteleflora.com
The Bloomin’ Texan c August 2014 / 16