Show Guide 2008

Transcription

Show Guide 2008

May-June 2008
The Preview Issue
JCK Vegas
Say yes to our new silver jewelry, gemstones
and watches…Plumb Club Booth 43, Booths
60007-60008 & AGTA GemFair Pavilion
Booth 34114
Say yes with Stuller...
Say yes to style...
Stuller gives you more ways to say yes to your customer. From new styling and timesaving techniques to value-added services
and innovative selling tools, we always strive to supply exactly what you need to meet the demands of a changing industry.
Say yes with customized solutions, quality products and alternative choices from Stuller.
Stuller. The beauty of it all. ™
800.877.7777
www.stuller.com
CONTENTS
contents
M AY- J U N E 2 0 0 8
Issue 784
JCK, Plumb Club Pavilion
22 Journey Diamond Jewelry
for Growing Relationships
6
pc43 see beautiful finished jewelry
8
stuller studio great opportunities to customize
12
14k & silver jewelry new depths of inspiration
16
sea sprite™ glittering gemstone choices
25
dainty diamond delights isabella by stuller
26
fashion extravaganza gold hits the runways again
29
earrings your way pick your post; pick your setting
30
created moissanite fashion’s rising star
32
rugged rules jewelry on his terms
34
maximum exposure customized marketing
37
stuller overstock deep discounts; same stuller quality
AGTA Gemfair
38
booth 34114 gemstones & diamonds
42
natural beauties white and yellow diamonds
46
color stories natural edge, blue music, vibe, luminocity
JCK, Equipment, tools
& Supplies Pavilion
50
booths 60007 & 60008 be sure to see everything!
52
stuller exclusive PD bright palladium plating solution
54
preform™ & clean scrap save time & make money
56
strappy style new colors and materials
57
personal expression specialty gifts for your store
59
fully outfitted bench let us customize it for you
60
jewelry photography now available in your store
On our cover: 23834 on freshwater cultured pearl strand, 83761
on bail 964 with Tahitian cultured pearl strand, 66444, 66443 &
backless ear wire 23787 set with 580. Facing page: 65906, 66437,
66417, 64657 E&B, 65518 & 66363
57 Wenger Watches Available
M AY- J U NE 2008 Pricing is shown at suggested retail at the following markets: $850
gold, $1500 platinum and $15 silver, unless otherwise noted.
Visit www.stuller.com
w w w. s t u l l e r. c o m
the stuller standard
CONTENTS
notes from Matt
we hope to see you at pc43
at the JCK Las Vegas show, as well as our
locations at AGTA and the JCK Equipment
Pavilion. We’re excited to present many new
ways to help you say yes to your customer. We
have fabulous new jewelry for you in bridal,
diamond fashion, gold fashion, symbolic and
other lines. We even have watches! You’ll find
yourself also saying “yes” to our alternative
metals in sterling silver, titanium and stainless
steel at our Plumb Club Booth. Be sure to ask
us how our affordable customized advertising
can make promoting your store easy! New
gemstones will be on display at the AGTA
Pavilion, booth 34114. Specifically look for
the Madagascar Ruby, the new diffused topaz
colors and the chrome tourmaline, among
others. You’ll find saying “yes” to color in your
showcase is easier than you think. Ask at the
booth about how you can employ a Color First
approach in your store. You’ll also want to visit
the Equipment, Tools and Supplies Pavilion
booths 60007 and 60008. You’ll see the newest
displays in fashion colors to help you in your
color first initiative. Manufacturers will be
running continuous demos in the tools booth
to show you how to get the best value for your
money with tools and bench products. Our
tools, metals, packaging and gift offerings will
enable you to say “yes” to efficiency and cost
savings in your shop. Make sure you stop by our
booths early. Let’s talk about ways we can help
you say “yes” to your customers.
matthew g. stuller, sr.
CHAIRMAN & CEO
CEO AND CHAIRMAN
Matthew G. Stuller, Sr.
contact us
president/coo
stullerstandard@ stuller.com
www.stuller.com
EXEC. VP, MERCHANDISING & Marketing
Stuller Standard Magazine
P.O. Box 87777
Lafayette, LA 70598-7777
800.877.7777
337.262.7785 fax
Dr. Chuck Lein
Harold Dupuy, G.G.
EXEC. director, marketing services
Kerry Hand
editor in chief
Miriam Werquin
[email protected]
staff contributing writers
Keri Bolfer
Lori Carter, Mgr.
Leslie Dumatrait, D&G Asst. Marketing Manager
Ramona Gautreaux, D&G Marketing Manager
Sarah Bradshaw
Susan Kiefer
design
Jacqui Cheramie, Director
stuller standard online
Trenton Bolfer, Mgr.
Kim Thibodeaux, Mgr.
Ron Domingue
[email protected]
photography
Frank Centrilla, Sr. Photographer Maggie Hidalgo
Noelle White, Photographer
Marie Vest
production
Maureen Benjamin
Leslie Dumatrait
Missy Kruger
Yolanda Laviolette
Stephanie Pellerin
Megan Delage
Lori Bouillion
Shannon Guidry, Mgr.
Brenda Landry, Mgr.
Robert Lawson
Kisha Thompson
contributing writers
product management contributors
Kathleen Blanchard, Diamond Fashion
Nathan Button, Findings
Chookie Diaz, Metal Fashion
Vanessa Calais Jones, Moissanite Finished Jewelry
Dottie Lukaszeski, Metals
Eleanor Lipps, G.G., Bridal
James Louviere, Symbolic
Mary Mouton, Mountings
Denise Quebedeaux, Color Fashion
Sandi Segura, Packaging & Display
Virginia Stuller, Stuller Pearls
Jodi Venable, Tools
editorial advisory board
Linus Cortez, EVP, Finance
Bob Cox, EVP, Sales
Jay Jackson, EVP, Logistics
Jack McKay, EVP, IT
Chuck Bowman, BVP, Mountings
Elizabeth Brehmer, BVP, Findings
Michael Clarke, BVP, Finished Jewelry
Joe Orlando, BVP, Gemstones
J.P. Walrond, BVP, Bridal Jewelry
Darrell Warren, BVP, Tools & Supplies/Metals
Stanley Zale, BVP, Diamonds
© 2008, Stuller, Inc. All rights reserved.
Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder.
the stuller standard
www.stuller.com M AY- JUNE 2 0 0 8
MARKETING ON DEMAND
create your own advertising
y
Marketing for your store,
in your area,
with product you choose
ou can now develop an entire marketing
campaign for your store in your pajamas.
“Whether it’s customized television, direct
mail, over-the-counter materials or the high-
resolution images found in our latest catalogs,
we have everything you need,” says Kerry Hand,
executive director of marketing services.
Among the numerous advertising tools available to
Stuller customers at stuller.com, three will be featured
We’ve hired experts in the past, but Spot
Runner did a much better job.
Thanks to Spot Runner, we doubled
our business for the month of May — a
fantastic increase. In fact, I’m going to
book some more commercials.
throughout the JCK Show in our Plumb Club booth.
-Teri Hayman, David Hayman Jewelers
Customized Websites
Customized Television
Stuller has partnered with Spot Runner to harness the power of local
The newest addition to our suite of marketing services is an upgrad-
television advertising. According to Hand, professional-quality ads are
ed customized web program through our
available for under $500. Sophisticated media planning technology
partnership with National Jeweler. You can
focuses your advertising dollars to reach the right customers at the
have a sophisticated web presence without
right time.
hiring a programmer, Hand also noted.
“With our customized TV program,
“National Jeweler’s professionally-pro-
retailers can exclusively air commercials
duced websites feature beautiful Stuller
on major television networks such as CBS,
products with dynamically changing pricing and availability,” says
NBC, Bravo and A&E in your local area.”
Hand. In addition, the websites provide:
Marketing on Demand (print materials)
“With this technology, we help you create and manage the
• More than 1,300 best sellers (with regular uploads of new
products)
customization and distribution of all of your printed materials without
• Quick upload capability of your own store’s products
ever leaving your store,” says Hand. “It features customization at every
• Three pre-determined calls to action with fresh artwork that you
turn.”
can change with the click of a button
“You can access galleries of marketing materials, which can be
customized with your choice of Stuller products. You choose the layout,
you choose the product you want to feature, and you choose the price
you want to advertise.”
Next, simply upload your store logo and your store information
• Delivery options such as Stuller fulfillment directly from your
website’s order (in your store packaging, if you prefer)
• Add-on options such as blogging, email blasts, flash or video
content.
online, then view a proof of the piece you created right on your
Hand says these websites are easy to use, affordable and flexible
monitor. If you have a mailing list available, you can upload it to the
— everything you could want to create an online presence.
site and have your direct mail piece imprinted with your customer’s
address, presorted and mailed. Or, if you
choose, you can have them sent to your
store or to multiple store locations.
Live Demonstrations
To learn more about creating your own advertising, visit the Plumb
Club, Booth PC43, for personal demonstrations of our customized
television, print and websites.
MAY-JUNE 2008 w w w. s t u l l e r. c o m
| the stuller standard | Plumb Club Booth
Where You Are
Sands Expo & Convention Center
201 EAST SANDS AVE. - LAS VEGAS, NV 89109
Level Two
Plumb Club Pavilion • Booth PC43
Who You’ll Meet
Second Row:
Shawn Albert
Findings Sales Specialist
Crystal Doumit
Administrative Assistant,
Diamond & Gemstone Sales
Jason LeMaire
E-Commerce Sales Director,
West Coast Program Accounts
Toni Trotter
Sales Coordinator
Third Row:
Nathan Button
Product Manager, Findings
Dena Hebert
Account Executive
James Louviere
Director, Religious & Family
Finished Jewelry
Shawn Montgomery
Executive Director,
Business Development
Top Row:
John Claiborne
Business Development,
Bridal Sales Specialist
Blaine Latiolais
Diamond & Gemstone
Sales Director
Virginia Stuller
Sales Director,
Stuller Pearls
6
the Stuller Standard www.stuller.com
Claudia Zale
Sales Director,
Diamonds Specialist
Fourth Row:
Vanessa Calais-Jones
Product Manager, Moissanite
Tammy Kelly
Gemstone & Pearl Specialist
Dawn Morgan
Southeast Sales Directorr
Show Guide 2008
You Won’t Want to Miss —
DIAMOND CUTTING DEMO with Master Diamond
Cutter Karl Kruger.
diamonds A special selection of radiant-cut,
natural yellow diamonds will be available for
purchase. Select Red Box Diamonds® will be available
at special prices.
gemstones View exceptionally rare, large Black
Box Gemstones.® We are also delighted to offer
South Sea Cultured Pearl Strands and Tahitian
Cultured Pearl Strands.
Stuller studio Your best friend when you want
to customize, or when your shop has more work than
you have time.
• New stuller studio earring PROGRAM Choose
your stones, settings, posts and backs for a great
pair of custom finished earrings.
•Mountings for Large Color GEMSTONES
bridal See selected bridal bands from our new
56-page Bridal Band Book. The collection includes
platinum, gold, titanium and stainless steel.
New findings We now have more selections in
sterling silver and lightweight gold. You’ll also want to
see our new Vintage Scroll Settings.
• Pearl clasps Beautiful diamond clasps and new
convertible clasps that allow customers to wear
their pearl strands in more than one way.
Finished Jewelry
Check out our latest exclusives.
• silver/gold fashion Beautiful Etruscan designs
with gemstones.
•New Sea Life Collection Spectacular sea
creatures in silver or gold.
• alternative metals Look for our new styles in
alterntive metals such as titanium and stainless steel.
Marketing On Demand demos Learn how we can help you advertise your business
with customized television, radio, printed materials and more.
Stuller OVERSTOCK
Stuller quality at a discount. Availabilities are limited, so get there
early for best selection.
Plumb Club Pavilion
www.stuller.com the Stuller Standard
7
Stuller Studio
It's smart business.
A
It’s smart business.
8
Show Guide 2008
“Stuller Studio is a cornerstone of our
company’s operations. They are as
responsive and accountable as if they
are our own employees, yet allow
us the freedom to focus on our core
operations: selling diamonds and
cultivating client relationships. Their
excellent work really comes through
for us and our customer, as every
project is on time, on budget, and
exceeds expectations. “
- W. Derek Engberg, Blaze Diamonds
Little Rock, AR
A
B
C
D
E
F
Stuller Studio offers high-quality jewelry designed specifically as
you want it, when you want it. Use Stuller Studio as a powerful
selling tool to increase your sales, profitability, and customer
satisfaction. Think of Stuller Studio as a smarter way to do business.
• Customized jewelry in 3-5 days
• Infinite product and price point flexibility
• Perfect inventory 100% of the time
Select from Stuller’s vast assortment of mountings, diamonds,
and gemstones to create your unique piece. Also enjoy our Half
Price Labor Sale during the months of June, July, and August.
71433 Entourage Antique Color Fashion Ring, 14kt white, shown with
10mm x 10mm antique checkerboard cut stone. Mounting only, $389.
A AA Swiss Blue Topaz and ½ ct tw CZ $878.
B AA Rhodolite Garnet and ½ ct tw SI (G-I color) diamond $2,364.
C AA Amethyst and ½ ct tw I1 (G-I color) diamond $1,691.
D Serial #109811 7.98 Carat Oval Green Paraiba Tourmaline
E Serial #113339 8.69 Carat Antique Pink Tourmaline
F Serial #89366 3.91 Carat Oval Spessartite Garnet
All prices throughout this issue reflect the half price labor discount which runs from June – August.
Plumb Club Pavilion the Stuller Standard www.stuller.com 9
Amazing Color
Bold & Beautiful
Do you want to reduce your inventory costs while offering more products to your customers? Choose
Stuller Studio and enjoy the beauty of customization, access to our vast Black Box Gemstone inventory,
and the speed of having a finished product in three to five days. Ordering is easy. Select your mounting,
choose your stone, and call 800.877.7777 or visit www.stuller.com to place your order.
C
A
B
D
One-of-a-kind rings set with Black Box Gemstones®
(shown from left to right):
A 120252 Mounting, 7mm x 5mm, 14kt white, $425. Shown with
Emerald, sold separately. (Finished Jewelry # 66422)
B 7462 Mounting, 7mm x 5mm, 14kt white, $449. Shown with
Ruby, sold separately. (Finished Jewelry # 61466)
C 71416 Mounting 7mm x 5mm, platinum, $1,743. Shown with
Sapphire, sold separately (Finished Jewelry #66424)
D Loose gemstones shown above:
Serial #114137 2.25 ct Antique Cushion cut Blue Sapphire and
Serial #117611 4.72 ct Antique Cushion cut Blue Sapphire.
10
Show Guide 2008
A
B
D
B
C
A 71433 Antique Color Fashion Ring,
shown with 1-10mm x 10mm Antique
cut Precious Golden Topaz, 3.10 dwt
7, 50-1.3mm diamonds, 3.10 dwt, 18kt
yellow $1939.
Mounting only $678.
Plumb Club Pavilion B Loose stones:
Serial #112119 1.48 carat Antique
Cushion cut Chrome Tourmaline
Serial #111980 11.17 carat Antique
checkerboard cut Garnet
Serial #96719 3.34 carat Princess cut
Aquamarine.
C 23411 Four prong oval basket setting
D 23979 Antique Scroll Setting, 10mm x
10mm, 14kt white. Shown with Antique
Checkerboard cut Amethyst AA.
the Stuller Standard www.stuller.com 11
Sea Inspired Treasures
A
B
C
D
E
F
G
12
A 66442 Genuine Amethyst Earrings,
7mm x 5mm, sterling silver/14kt yellow,
43 $261 per pair.
THE STULLER STANDARD www.stuller.com
B 84269 Starfish Pendant, 29mm x 33.75mm,
sterling silver, $61. (Shown with CH332, sold
separately. Also available in 14kt yellow and
14kt white.)
C 84141 Starfish Brooch, 62.25mm x 47.25mm,
sterling silver, $110. (Also available in 14kt
yellow and 14kt white.)
D 84139 Sunfish Brooch, 28.5mm x 51mm,
Show Guide 2008
K
J
H
L
M
Gabrielle by Stuller
G 65814 Freshwater Cultured Pearl Bracelet,
7mm, sterling silver/14kt yellow, 16, 7” $354.
E 66443 Genuine Amethyst Bracelet, 11mm x 9mm, sterling silver/14kt yellow, 43 $455.
F 66444 Genuine Amethyst Ring, 9mm x 7mm,
sterling silver/14kt yellow, 43 $209.
Plumb Club Pavilion
H 84140 Angelfish Brooch, 38.25mm x 60.75mm,
J 66436 Freshwater Cultured Pearl Necklace,
10mm, sterling silver/14kt yellow, 16, $275.
K 65906 Freshwater Cultured Pearl Earrings,
8mm, sterling silver/14kt yellow, 16 $325 per pair.
L 84266 Dolphin Brooch, 69.29mm x 17mm,
M 66431 Freshwater Cultured Pearl Cuff Bracelet,
8mm to 8.5mm, sterling silver/14kt yellow, 16 $517.
13
Classic to Contemporary—
the Many Looks of Pearl Components
A
E
B
D
C
J
G
C 22538 Diamond Rondel Spacer, 5.5mm,
14kt white.
F
H
A Gray Circlé Tahitian Pearl Strand (B), 9mm to 11mm.
14
B 23637 Pearl Pendant Bail, 14kt white. (Shown with Black
Akoya Pearl, sold separately.)
D 22540 Diamond Rondel Spacer, 5.75mm,
14kt white.
E 83761 Pendant, 1-3.2mm, 96-1mm, 7.63 dwt
7H 14kt white, $2,736. Mounting Only
$1,110. (Shown with Pearl Enhancer Bail
964, 6½mm to 7mm Round Akoya Cultured
Pearl Strand (AA), and six Diamond Rondel
Spacers 22540. All sold separately.)
Show Guide 2008
M
N
L
K
M
P
Stuller Studio & Pearls
L 23834 Convertible Pearl Clasp, sterling silver.
(Shown strung with 7mm to 7.5mm Near
Round Freshwater Cultured Pearl Strand (A),
sold separately.)
Stuller Studio now offers even more
choosing a strand of pearls and just the
H 23921 Diamond Pearl Clasp, .27 ct tw, 14mm x
9mm, 14kt white.
M 23827 Convertible Pearl Clasp, 4.5mm cup,
14kt yellow.
23832 Convertible Pearl Clasp, 4.5mm cup,
14kt yellow. (Shown strung with 9mm to 11mm
Multicolor Baroque Graduated Tahitian Cultured
Pearl Strand (A), sold separately.)
J 23626 Pearl Dangle Earring, 14kt white. (Shown
with Black Akoya Pearl, sold separately.)
N 22618 Pearl Clasp, 30mm x 18.5mm,
sterling silver.
K 23829 Diamond Convertible Pearl Clasp ,
.12 ct tw, 14kt white.
P 22426 Scroll Pearl Cup Earring, 4.5mm,
14kt white. (Shown with White Akoya
Pearl, sold separately.)
F 23919 Diamond Pearl Clasp, .12 ct tw, 17mm x
10mm, 14kt yellow. (Also available in 14k white.)
G 22546 Diamond Pearl Clasp, .26 ct tw, 14.25mm x
9mm, 14kt white. (Shown strung with 5.5mm to
6mm Round Akoya Cultured Pearl Strand,
sold separately.)
Plumb
Club Pavilion
Show Guide
2008 customization opportunities. Create the
unique look your customer wants by
right clasp to complement it. You can then
choose to string them yourself or have
Stuller Studio string them for you.
the Stuller
Standard
thewww.stuller.com
Stuller Standard
www.stuller.com
15
The Queen of Pearls
Stunning Color Gemstone Accents
C
A
B
D
16
Customize your Sea Sprite®
Collection with stunning
cabochon gems like Pink
Tourmaline, Carnelian and
Rhodolite Garnet. Visit the
gemstone pages on stuller.com for more information.
A 64085 Paspaley South Sea Cultured Pearl and Genuine
Amethyst earrings, 11mm, 7mm x 5mm, 14kt yellow, 113, 43
$839 per pair. Findings # 23438, 7mm x 5mm, $227 per pair.
B 66297 Paspaley South Sea cultured pearl and Genuine
Citrine, Peridot, and Amethyst pendant, 12mm, 6mm, 6mm, 8mm x 6mm, 14kt yellow, 113, 48, 61, 43 $694. (Shown
with CH116, sold separately) Mounting # 83824 $222.
C 64002 Paspaley South Sea Cultured Pearl and Genuine
Amethyst Pendant, 11mm, 7mm x 5mm, 14kt yellow, 113, 43 $363. (Shown with CH116, sold separately) Findings # 23342, 7mm x 5mm, $87.
D 69980 Sea Sprite Selling System with display and consumer brochure
Show Guide 2008
Charming Cabochons
Multi-faceted style
A
H
G
B
C
F
K
E
J
D
M
L
A BRC351 Oval link bracelet, 14kt yellow, 7.5”
$847.
B 66159 Genuine Citrine & Peridot Charm, 5mm x
3mm, 2.0mm, 14kt yellow, 48, 61 $462.
C 66171 Genuine Amethyst, Swiss Blue Topaz, &
Pink Tourmaline Charm, 2.5mm, 14kt white, 43, 77,
83 $404.
D 66135 Genuine Amethyst Cabochon Charm,
6mm x 4mm, 14kt yellow, 44 $428.
Plumb Club Pavilion N
E 66172 Genuine Citrine, Madeira Citrine & Smoky
Quartz Charm, 5mm x 3mm, 14kt yellow, 48, 105, 126, $439.
J R41981 Breast Cancer Awareness Brooch,
23.5mm x 11.5mm, sterling silver, $59.
F 66173Genuine Amethyst Charm, 2 mm x 2.5
mm, 14kt white, 43 $326.
K R41233A Genuine Amethyst Cross, 22.25mm
x 16.75mm, 14kt yellow, $376. (Shown with
CH128, sold separately)
G 66134 Genuine Rhodolite Garnet Cabochon
Charm, 5mm, 14kt white, 63 $507.
L 23647 Medium Enhancer Bail with Ring, 14kt yellow
H R41680 Pink Pourri Pendant, 27mm x 23mm,
sterling silver, $42. (Shown with CH331, sold
separately)
M 22559 Trigger Lobster Clasp, 14kt yellow
N 23649 Small Enhancer Bail with Ring, 14kt yellow
DPS COLUMN
DPS diam nd facets
s
2008 DPS
Calendar for Success, part 2
eize the day in
spa, luxury car dealer or romantic restaurant, you can work
the
second
together to wow your consumers with an event including
of
this
half
showcased products, hors d’eouvres and drinks.
year!
Despite economic
challenges, many
October
are
It’s the season for fall fashions, so DPS will fuel her
still optimistic and
insatiable desire for new rings by highlighting fresh designs.
eager for positive
We’ll be running ads in consumer publications and showing
Americans
changes. From politics to fashion to the
environment, there is excitement about the
65453 diamond fashion ring
new styles in the Design Gallery at adiamondisforever.com.
What about grouping your most exciting rings together in a
fashion ring display to entice female shoppers?
future. As the year moves along, many
consumers will be eager to look forward and start fresh.
This theme of renewal perfectly embodies the symbolism of diamonds.
November
Diamonds have stood the test of time and promise forever. They symbolize
Did you know that this year has the fewest shopping days of any
the strength of a couple’s love now and for eternity. So, look forward
holiday season in the past six years? With only 27 days between
with us to the second half of 2008 and take advantage of our calendar of
Thanksgiving and Christmas (vs 32 days in ‘07), you’ll really need
marketing ideas.
to plan ahead! The Diamond Promotion Service will be launching
consumer communications on November 1. Start your holiday
marketing plans earlier in November to put diamonds top of mind
July
Our ads will be reminding men to celebrate her birthday with an
when the male consumer is browsing and making decisions about his
exquisite gift of diamond jewelry. Research tells us that it’s on the top
purchases. Also, plan a strong finish by targeting men during the final
of her list to make any birthday memorable. Train your staff to present
two weeks before Christmas, when procrastinators respond to reminders
diamond jewelry as the ultimate birthday gift that celebrates a woman
that diamonds are the ultimate gift of love.
for everything she is today and tomorrow. And don’t forget to collect
information from your consumers to build your birthday database, so
December
Surround him with your holiday messages. Our ads will be on TV, in
you can reach out to them in the future!
newspapers, magazines, OOH and online. We will reach men at work,
at home, and in between. Join us in telling him that the best gift this
August
Celebrating an anniversary is an important moment for every couple.
year is diamond jewelry. Remind him that love is the most important
We will be communicating to men that, while flowers and chocolates
part of life – the thing worth celebrating in any kind of year. Diamonds
are nice, only a diamond tells her you’d marry her all over again.
this Christmas, more than ever, help couples honor love that endures
Remind customers that three stone rings and anniversary bands are
despite uncertainties in the outside world.
eternally appropriate to mark the day.
Editor’s Note: This is part of a running series from the Diamond Promotion Service.
September
This installment provided by Megan Delage, account director, JWT.
Looking for a great fall
promotion to increase store
traffic? Think about hosting
an event with a retail partner
who caters to customers like
64138 Anniversary Band
yours. Whether it’s a local
18 | the stuller standard | www.stuller.com
M AY- JUNE 2 0 0 8
SIGHTHOLDER
DIAMOND TRADING COMPANY
Say yes to brilliance...
Stuller gives you more ways to say yes when your customer wants brilliance. We manufacture the shapes, sizes and
qualities of diamonds that you need to grow your business. Say yes with Stuller as your direct source and Diamond
Trading Company Sightholder.
Stuller. The beauty of it all. ™
800.877.7777
www.stuller.com
Bridal Rings
Red Box Diamonds
®
You can view select Red Box Diamonds at the JCK Show, Booth PC43. Red Box Diamonds
come with some of the best benefits in the industry, just ask the diamond expert at
the show! Because of great demand, the best selections sell early, so make the Red Box
Diamonds one of your first show stops. You can also see our available diamonds online
at www.stuller.com.
F
C
E
B
D
A
A 12724 14kt white ring, shown with
1ct center and triangle accents. Pricing
varies with diamond selection.
B 12661 14kt white ring, shown with
1.11ct round Red Box Diamond. Pricing
C 140309L 14kt white ring, shown with
20
D 65457 14kt white semi-mounting,
shown with 2.01ct round Red Box
Diamond. Pricing varies with diamond
selection.
Loose diamonds shown above:
E 63920 14kt white semi-mounting,
shown with 1.07 ct round Red Box
Diamond. Pricing varies with diamond
selection.
Serial #115812 3.17ct Pear, F; VS2.
F 121259 14kt white ring, shown with a
Serial #112061 3.02ct Emerald-cut, H; VS1.
Serial #110067 5.02ct Cushion-cut, I; SI1.
Serial #114321 3.07ct Asscher-cut, I; SI1.
Serial #74992 5.05ct Oval, G; SI2.
Serial #114502 5.05ct Round, Ideal-cut, H; VS1.
Serial #86806 5.04ct Princess, E; SI1.
Serial # 113093 6.01ct Radiant, I; VS1.
Show Guide 2008
Providing real value has never been easier
when you deliver a Red Box Diamond
B
set and ready to wear in a quality Stuller
mounting. Stuller Studio offers you infinite
product and price point flexibility and
provides a worry-free approach as
we carefully and precisely set your
Red Box Diamond in our quality-
A
made mountings.
D
C
F
G
H
E
J
M
L
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A 65496 Yellow and White Diamond
Semi-set Engagement Ring, 5⁄8 ct tw, 14kt two-tone, 21, 30, 129 $1,723.
(Shown with 1 ct center sold
separately) 65496 Diamond
Matching Band, 1⁄5 ct tw , 14kt white, 30 $597.
B 61336 Diamond Band, 2 ct tw, 14kt white, 21, 32 $7, 662.
C 62293 Diamond Semi-set
Engagement Ring, 1⁄5 ct tw, 14kt
white, 30 $836. (1⁄2 ct center, sold
separately) 62293 Diamond
Matching Band, 1⁄8 ct tw, 14kt white,
30 $553.
D 64136 Diamond 3-stone Anniversary
Band, 7⁄8 ct tw, 14kt white, 111 $3, 077.
(Mounting # 120982 1 ct, $455)
E 60084 Diamond Semi-set
Engagement Base, 1⁄2 ct tw, 14kt
white, 111 $1, 786. (Shown with 3⁄4
ct head # 2312, sold separately)
(Mounting # 12660 Base, $423)
60084 Matching Diamond Band, 3⁄4 ct
tw, 14kt white, 111 $2, 209.
F IRH7 Heavy Comfort Fit Wedding
Band, 3mm, 14kt white $365
G 12022 Engagement Base, 1.85 dwt 7
14kt yellow
Plumb Club Pavilion H 309 Round 6-Prong Tall Heavy
Setting, 6.0-6.6mm, 14kt white
J SH122 Flat End half round shank,
14kt yellow
K SH3 Four prong pinched shank, 14kt white
L SH245 Six prong comfort fit shank,
14kt yellow
M 2256 Round 4-Prong Tall Heavy
Setting, 6.0-6.0mm, 14kt white
N 311 Round four prong peg setting, 14kt white
Journey —
Fresh New Styles
A
True love grows
stronger when two
people care deeply about
one another. Help your customers
22
are available
for fast delivery to your
store. Visit www.stuller.com and search
Make it unique!
For a custom touch, your
customer can have a different diamond
celebrate their love with Journey Diamond
the keyword “journey” to see our full line
grade or color, set by Stuller Studio.
Jewelry—modern styles destined to
of Journey Diamond Jewelry.
Providing real value has never been
become classics. You can see our newest,
easier when you deliver a diamond, set
exclusive Journey styles in our Plumb Club
and ready to wear in a quality Stuller
Booth PC43 at the JCK Show. And, they
mounting.
Show Guide 2008
C
F
D
E
B
G
A 66389
Journey Diamond Pendant,
¾ ct tw, 14kt yellow, 110 $2,148. (Shown with
CH128, sold separately. Also available in 14kt
white.) Mounting #84107, ¾ ct tw, $734.
B 66270 Journey Diamond Heart Pendant, 7⁄8 ct
tw, 14kt white, 110 $1,810. (Shown with CH123,
sold separately. Also available in 14kt yellow.)
Mounting #83814, $233.
Plumb Club Pavilion C 84129
Journey Diamond
Pendant, 1-1.5mm, 1-1.6mm,
1-1.8mm, 1-2.0mm, 1-2.2mm,
1-2.5mm, 1-2.8mm, 1-3.1mm, 1-3.4mm, 1-3.9mm,
¾ ct tw, 14kt white, $1,840. (Shown with CH123,
sold separately.) Mounting only, $275.
D 66388 Journey Diamond Pendant, ¾ ct tw,
14kt white, 110 $1,807. (Shown with CH164, sold
separately. Also available in 14kt yellow.)
Mounting #84115, ¾ ct tw, $241.
E 84086 Journey Diamond Pendant,
1-3.3mm, 1-3.4mm, 1-3.6mm, 1-3.8mm,
1-4mm, 1-4.2mm, 1-4.2mm, 1-3.6mm, 1-4.5mm,
1-5.1mm, 1-5.3mm, 3 ct tw, 14kt white, $10,661.
(Shown with CH164, sold separately.)
Mounting only, $287.
F 84113 Journey Diamond Pendant 1-3.4mm,
1-3.2mm, 1-2.8mm, 1-2.6mm, 1-2.4mm, 1-2.2mm,
2-1.8mm, 2-1.6mm, 1-3mm, 2-2mm; 39mm x
11.25mm, 3⁄4 ct tw, 14kt white, 2.09 dwt 7H
$1,841. (Shown with CH123 sold separately.)
Mounting only, $332.
G. 66390 Journey Diamond Pendant, 3⁄4 ct tw,
separately. Also available in 14kt yellow.)
Mounting #84112, 3⁄4 ct tw, $261.
Stuller offers a full range of Diamond Melée for
your designs.
23
Diamond Fashion
A
B
E
D
Premiering
at J CK
Distinctive diamond designs from
C
our newest collections are styled
right for diamond fashion trends.
You can see our full range of
styles at Plumb Club PC43.
A 66426 Diamond Earrings, ½ ct tw,
14kt two-tone, 33 $1,243 per pair.
24
B 66425 Diamond Pendant, ½ ct tw,
14kt two-tone, 33 $1,140. (Shown
with CH128, sold separately.)
C 63887 Bridal Anniversary Band,
1⁄5 ct tw,14kt white, 30 $941. (Also
available in14kt yellow.)
D 66034 Diamond Pendant, 11⁄3 ct tw, 14kt white, 33 $3,067.
(Shown with CH164, sold
separately.)
E 66036 Diamond Earrings, ¾ ct tw,
14kt white, 33 $4,302 per pair.
Note: Hoops may be worn alone,
or with oval dangles, as shown.
Show Guide 2008
Plumb Club Booth
G
F
F
Where You Are
K
Who You’ll Meet
Isabella
by Stuller
H
L
J
N
M
F 66418 Diamond Earrings, 2ct tw,
14kt white, 110 $4,705 per pair.
(Also available in 3⁄8 ct tw and
¾ ct tw.) Mounting #24089,
$86 each.
G R42147D Diamond Cross
Necklace, .085 ct tw, 14kt white,
30 $494.
Plumb Club Pavilion
H 66415 Diamond Heart Necklace,
1⁄8 ct tw, 14kt white, 110 $550.
Mounting #84154, $41.
J
66414 Diamond Necklace,
¼ ct tw, 14kt white, 110 $1,090.
Mounting #84157, $78.
M 61369 Diamond Anniversary
Band, ½ ct tw, 14kt white, 35, 33, 23
$1,818. (Also available in
14kt yellow.)
K 66417 Diamond Necklace,
1⁄10 ct tw, 14kt white, 110 $527.
Mounting #84155, $35.
L 66416 Diamond Necklace,
¼ ct tw, 14kt white, 110 $1,037.
Mounting #84158, $79.
N 65655 Diamond Anniversary
Band, 1 ct tw, 14kt white, 30 $2,930.
Stuller offers a full range of
Diamond Melée for your designs.
www.stuller.com THE STULLER STANDARD
25
Gold Fashion
A
Experience the fashion-forward
styling of Stuller’s gold jewelry
collection. We have a stunning array
of necklaces, bracelets, earrings,
pendants, and other jewelry sought
by the trend conscious. Meet us at
PC43 to see our gold, and gold and
white product lines. Either will make
a powerful statement in your store.
A CH867 Fashion Chain, 12.25mm width,
14kt two-tone, 16.5", $3244.
B 66367 Diamond Bangle Bracelet,
1/6 ct tw, 14kt yellow, 33 $1,167.
Products displayed with 61-7636 Black
Leatherette Neckform $76.83
26
B
Show Guide 2008
A
B
C
F
E
D
G
J
H
K
L
A 84125 Gold Fashion Slide,
51.5mm x 7.75mm, 14kt yellow,
$253. (Shown with CH687, sold
separately) (Also available in
37.75mm x 5.75mm)
C 84134 Gold Fashion Slide,
33mm x 17.25mm, 14kt white,
$376. (Shown with CH687, sold
separately) (Also available in
33mm x 17.25mm)
B 84130 Gold Fashion Slide, 44mm
x 7mm, 14kt yellow, $204. (Shown
with CH687, sold separately) (Also
available in 31.75mm x 5.5mm)
D 83971 Twisted Hoop Earring,
50mm x 1.75mm, 14kt yellow,
$223 per pair. (Also available in
14kt white)
Plumb Club Pavilion E 84002 Oval Hoop Earring, 26mm x 2.75mm, 14kt white, $93 per pair.
H CH833 Hollow Cable Chain,
2.75mm, 14kt two-tone, 18" $843.
F 61226 Diamond Hoop Earring, 1 ct tw, 14kt white, 33 $2,221 per pair. (Also available in 1/4 ct tw and 1/2 ct tw)
G 83980 Hoop Earring, 47mm x
3mm, 14kt two-tone, $279 per pair.
J 970 Lobster Clasp, 18.25mm x 9.0mm, 14kt yellow
K 278R Lobster Clasp with jump
ring, 13.5mm x 5.25mm, 14kt white
L 278 Lobster Clasp, 13.5mm x
5.25mm, 14kt yellow
Lightweight Gold and Sterling Silver
Earring Components
C
A
B
C
D
E
F
Responding to the challenge of high metal prices, Stuller introduces new sterling silver and lightweight
gold earring components with the same beauty and high quality you expect. Visit us at Plumb Club PC43 to
see the many choices available in this exciting new line, or log onto www.stuller.com.
28
A 24012 French Ear Wire, 20.75mm length,
sterling silver.
C 23923 Pearl Cap with ring, 4mm diameter,
sterling silver.
E 1441 Lightweight Princess Earring, 14kt white.
(Also available in 14kt yellow.)
B 22645 French Ear Wire with Bead, 19.25mm
length, sterling silver.
D 1874 Lightweight Round Earring, 14kt yellow.
(Also available in 14kt white.)
F 1875 Lightweight Marquise Earring, 14kt white.
(Also available in 14kt yellow.)
Show Guide 2008
Introducing
A New Level of
Build a pair of earrings exactly the way your customer wants them using our new Earring Program through Stuller
Studio. You choose the setting basket, post style and matching backs. Choose stones from our extensive
inventory, and then decide if you want to set them yourself or have Stuller Studio set them for you and
send you a beautifully finished pair of custom earrings — ready to wear. More choices, convenience, fast
delivery of exactly what you want. Visit us at Plumb Club PC43 to learn more.
Plumb Club Pavilion
29
B
C
A
E
D
F
G
H
A 65481 Created Moissanite & Diamond Earrings, 6mm x 4mm (*1ct tw), 1⁄3 ct tw, 14kt white 1, 110 $1,085 per pair.
B 65479 Created Moissanite & Diamond
Necklace, 6mm x 4mm (*½ ct), 1⁄6 ct tw, 14kt white, 1, 110 $819.
C 65799 Created Moissanite Pendant, *31⁄3 ct tw,
separately. Also available in *53⁄4 ct tw.) Finding #1504, 4mm, $156.
D 65788 Created Moissanite Earrings, *1¾ ct tw,
14kt white, 1 $1,172 per pair. (Also available in
14kt yellow.) Mounting #80593, $462 per pair.
30
E 65480 Created Moissanite Circle Pendant Slide on 18” Sparkling Singapore Chain, 2mm (*1 ct tw), 14kt yellow, 1 $1,287. (Also available in 14kt white.) Mounting #83676, 1 ct tw, $376.
F 66198 Created Moissanite & Diamond Ring,
9mm x 6mm (*1½ ct), 1⁄3 ct tw, 14kt white, 1, 110 $2,145.
G 65785 Created Moissanite Light Wire Princess
Earrings, 7mm, (*4ct tw)14kt white, 1 $3,850 per
pair. (Also available in 4mm, 5mm, 6mm and
8mm.) Finding #1888, 7mm, $75 each.
J
H 63209 Created Moissanite Line Bracelet, 3mm
(*4½ ct tw), 14kt yellow, 1 $3,151. (Also available
in 14kt white.) Mounting #BRC12.
J 65734 Created Moissanite & Diamond Ring,
10mm x 8mm, (*3 ct), 1⁄5 ct tw, 14kt white, 1, 110
$3,989.
* Diamond Equivalent
Show Guide 2008
Experience the Possibilities of Moissanite
M
L
K
N
P
K 64806 Created Moissanite Gents Ring, 6.5mm (*1ct) 14kt white, 1 $1,594. Mounting #9728, $982.
L 63189 Created Moissanite Gents Ring, 5.5mm (* 1 ct tw) 14kt yellow, 1 $1,149. Mounting #9598, $633.
M 64787 Created Moissanite Gents Ring, 6.5mm (*1 ct), 14kt yellow, 1 $2,178. Mounting #9730, $1,554.
Create your own designs with loose
Moissanite jewels.
N 65790 Created Moissanite Bracelet, 2mm (*11⁄5 ct tw), 14kt white, 1 $3,416. Mounting #BRC312, $2,595.
P 65709 Created Moissanite Gents Ring, ½ ct tw,
14kt white, 1 $1,158. Mounting #9610, $922.
* Diamond Equivalent
Plumb Club Pavilion
31
Gentlemen’s Fashion
From the classic to the markedly modern, we have a full selection of men’s trend-sensitive
fashion jewelry. New design direction incorporating distinctively unique alternative
metals make the collection contemporary and compelling. See our products in yellow
and white gold, sterling silver and titanium at our booth at PC43. You can also find our
men’s jewelry online at www.stuller.com.
B
F
C
A
J
K
D
G
H
E
A 9601 Gents Signet Ring with Brushed
Finished Top, 14mm, 14kt white, $851.
D 81292 Cuff Links, 14mm x 16mm,
14kt two-tone, $1,171 per pair.
H 24008 Cuff Link Finding, 20mm x 4mm,
18kt yellow
B 9615 Gents Ring, 9mm width,
14kt two-tone, $994.
E CH647 Solid Curb Chain, 14kt yellow,
20” $1,165.
J R45059 Dove Tag™ Pendant,
32.5mm x 22mm, sterling silver, $66.
(Shown with CH437, sold separately)
C 9600 Gents Signet Ring with Brushed
Finished Top, 16mm x 14mm, 14kt yellow,
$755.
F 81285 Cuff Links, 19.5mm x 9.5mm,
14kt two-tone $1,932 per pair.
K 84041 Cuff Links, 10mm x 18mm,
stainless steel, $108 per pair.
G 23989 Oval Cuff Link Finding, 16mm x
7mm, 18kt yellow, $455 per pair.
32
Show Guide 2008
R
L
H
N
B
A
D
K
E
G
J
P
F
Q
M
A BRC369 Gents Link Bracelet, 7mm width,
stainless steel, 8.5" $136.
G DMGR11 Double Milgrain Band, 8mm, titanium,
size 11 $108.
M 120354 Diamond Design Wedding Band, .025 ct tw, 6mm, titanium, 30, size 11 $432. B BRC361 Gents Link Bracelet, 12mm width,
titanium/18kt yellow, 8.5" $333.
H 50615 Comfort-Fit Design Wedding Band,
6mm, titanium, $175.
N 50620 Comfort-Fit Wedding Band, 6mm, titanium/18kt yellow, size 11 $370.
D FIR11 Flat Inside Round Comfort-Fit Wedding Band, 6mm, titanium, size 11 $90.
J IRL11 Light Comfort-Fit Wedding Band, 6mm,
14kt white, size 11 $486.
P 50531 Comfort-Fit Wedding Band, 5.5mm,
stainless steel/18kt yellow, size 11 $466.
E 50623 Comfort-Fit Wedding Band, 6mm,
titanium /18kt yellow, size 11 $448.
K F11H Flat Wedding Band with Hammer Finish,
8mm, 14kt yellow, size 11 $599.
Q 50529 Comfort-Fit Wedding Band, 6.25mm,
stainless steel, size 11 $138.
F 50530 Comfort-Fit Wedding Band, 6mm, stainless
steel/ethylene-propylene rubber, size 11 $138.
L 5967 Comfort-fit Designer Band, 7mm , 14kt two-tone, size 11 $768. R 50535 Comfort-Fit Wedding Band,
6mm width, stainless steel, size 11 $138.
Plumb Club Pavilion the Stuller Standard www.stuller.com 33
Advertising
Made Easy with Stuller Marketing Services
Whether it’s customized television, direct mail, over-the-counter materials or the
high-resolution images found in our latest catalogs, we have everything you need to
increase traffic to your store. Visit us at PC43 for quick demonstrations on . . .
Terrific Television
Spot Runner makes TV advertising:
• Affordable. Build a high-quality ad for your business for
just $449.
• Customizable. Advertise the Stuller pieces you carry, in an
ad personalized for your store.
• Fast. We launch your campaign in weeks — not months.
See live demonstrations at PC43 in the Plumb Club.
“
“
We’ve hired experts in the past, but Spot Runner did a
much better job. Thanks to Spot Runner, we doubled our
business for the month of May — a fantastic increase. In
fact, I’m going to book some more commercials.
Teri Hayman,
David Hayman Jewelers
Powerful Print Promotions
Generate traffic with easily customized professional print
promotions.
•You pick the product from our extensive product
Red PMS 1945C
Black 100%
White
image gallery.
•You personalize the ad template for your brand.
•You profit from customized direct mail.
Receive 10% off on a customized direct mailer (1,000 pieces
or more, excluding mailing cost) during the JCK Show.
Save 10%
on Print Promotions at the JCK Show
34
Show Guide 2008
Customizable Web Sites
Want to feature your product on a sophisticated website
without becoming or hiring a programmer? National Jeweler’s
professionally produced websites feature beautiful Stuller
products with dynamically changing pricing and availability.
• More than 1,300 best sellers (with regular uploads of
new products)
• Ability to add your own designs or products from other
manufacturers
• Three pre-determined calls to action with fresh artwork
that you can change at the click of a button
• Delivery options — such as Stuller fulfillment (in your
store packaging, if you would like)
• Add blogging, email blasts, flash or video content
Easy to use and flexible — everything you could want to create
an online presence at a fraction of the cost. Visit PC43 for a
brief demo, or see a website demo at njwebsites.bizzuka.com.
Get started by calling 646-654-4956.
More Product Promotion Tools
Promote your store with the full range of marketing materials
and services available at stuller.com. Click on the Marketing
Services tab to access all of these services, and more — or visit
PC43 during the JCK show.
• Stuller Selling Systems offer a cost-effective way to extend
your inventory and fill your showcases.
• Browse our product catalogs online.
• Utilize high-resolution jewelry images from our catalogs
available on disk so that you can develop your own
promotional materials.
Stop by our Plumb Club booth, PC43, to see how easy we can make it for you to advertise your store — or visit www.stuller.com today!
Plumb
Show Guide
Club Pavilion
2008 www.stuller.com
www.stuller.com the
theStuller
StullerStandard
Standard
35
36
Show Guide 2008
Enjoy
Stuller quality
at huge savings.
Quantities are
limited—visit early
for best selection.
Plumb Club Booth PC43
To see today’s deals, go to www.stuller.com and click on Stuller Overstock.
Plumb Club Pavilion
37
AGTA Pavilion
Where You Are
Level Two
AGTA Pavilion • Booth 34114
Who You’ll Meet
First Row:
Joe Orlando
Business Vice President,
Gemstones
Sheri Bienvenue
Diamond & Gemstone Project
Manager
Lynn Arton
Diamond Specialist
Second Row:
Gary Venable
Gemstone Buyer, QA Manager
Kelly Tauzin
Product Manager, Gemstones
38
Show Guide 2008
You Won’t Want to Miss—
diamonds
Select Red Box Diamonds® are on special!
We will also have specials on diamond
parcels. Our experts will show you how to
work with the Red Box Diamond Moments®
materials to create successful sales for
your store. We will also have new, small
calibrated Asscher, cushion and radiantcut diamonds available for purchase. An
exceptional selection of finished pieces, set
with large Red Box Diamond® centers, will
be available for purchase at the booth.
gemstones
Inspired by our 2008 Color Trends Palettes
— Vibe, Natural Edge, LuminoCity & Blue
Music — you’ll see a rainbow of new colors
and gemstones at AGTA booth 34114 this
year: chrome tourmaline, green quartz,
paradise and ice blue diffused topaz,
natural (untreated) Madagascar ruby and
imitation cat’s eye. You will also see natural
yellow sapphire (untreated), spessartite,
garnet, loose ornamental pearls and South
Sea and Tahitian cultured pearl strands.
Our Black Box gemstone selection will
include paraiba tourmaline, Mexican fire
opal and spinel. If you want to learn more
about color-centric marketing, our staff will
be happy to help you. And, don’t forget
to check out the specials in the clearance
drawer before you leave the booth!
A GTA Pavilion
39
RED BOX DIAMONDS®
Have you explored the many facets of Stuller? As your Diamond Trading Company Sightholder™, the Red
Box Diamond® brand brings trust, confidence and security to your diamond sales. Individually selected,
graded and guaranteed to satisfy, the Red Box Diamond line includes round, ideal-cuts and the most
popular fancy shapes in sizes ranging from 3/8 carat to 5 carats and larger.
Ask your diamond specialist how you can offer free loss protection, earn a rebate and provide grading
reports backed by Stuller’s quality reputation. Call or visit us online today.
Stuller. The beauty of it all.™
www.stuller.com | 800.877.7777
Red Box Diamond® Moments
Red Box Diamond Moments is a comprehensive
sales and marketing package designed to drive
business to your store. It contains a product
selling system for loose diamonds that provides
trust, confidence and security to your customers.
EVERYONE HAS A STORY...
The most memorable stories revolve around
key emotional moments. From small, everyday
blessings to monumental occasions. Celebrating
significant moments with a Red Box Diamond
brings together your customer’s Diamond
Moment story and the Red Box Diamond
selling system.
Your Red Box Diamond marketing package
contains six moments which you can promote
throughout the year. We chose moments with
emotional resonance for Trust, Confidence and
Security. These moments:
• Focuses the buying experience on the
emotions of the special moment and the
benefits of the Red Box Diamond, rather
than price
• Increase sales opportunities by centering on
a unique moment rather than a major holiday,
since unique moments occur throughout the year
• Satisfy consumer desires by providing
justification for purchases
• Establishes a firm foundation for a growing
relationship
• Encourage your customers to celebrate
additional moments with a Red Box
Diamond purchase
Birth of a Child
A Couples Love
Coming of Age
Anniversary
Self Purchaser
Birthday
For Trust, Confidence and Security.
Your Red Box Diamond marketing kit
contains the following materials to help
you be successful:
• Pre-designed Website
• Training Materials
• Point-of-Sale Materials
• Radio Spot Scripts
• Customized Television Campaign
• Consumer Referrals through
redboxdiamondmoments.com
PMS 188
With the Red Box Diamond Moments
marketing package, your promotions can
be a profitable success. Ask your sales
consultant for KIT:90212:T, available for
$64.95. Call 800.877.7777 today, or go
to www.stuller.com.
NN
Natural Wonders
Stuller Diamonds
Whether you need one
diamond or one thousand,
Stuller’s selection of loose
melée is sure to satisfy.
B
Choose from everyday
wonders to the rare brilliance
A
B
of Natural Yellow and Pink
Diamonds. Customize your
designs with Stuller Diamonds.
D
C
A 65101 Diamond Bangle Bracelet, ¼ ct tw, 14kt white, 110 $1,813.
Mounting #BRC308, $1,370.
B 60890 Diamond Bangle Bracelet, ½ ct tw, 14kt yellow, 33 $2,839.
Mounting #BRC48, $1,812.
C 83638 Diamond Journey Necklace set with Intense Natural (Untreated) Yellow
Diamonds, .49 ct tw, 14kt white, $3,760. (Shown with Chain CH123, sold separately.)
Mounting, $179.
42
D Natural (untreated) Yellow Diamonds, quality Intense Pure Yellow
Show Guide 2008
BLACK BOX GEMSTONES®
Colored gemstones offer a unique form of self-expression and the Black Box Gemstone® collection
brings the amazing world of color to your store with ease. Each Black Box Gem is hand-selected for
rarity, value and beauty. Truly incomparable, they are the perfect choice as the central star of your
brilliant designs.
Each Black Box Gemstone comes with a grading report from an independent lab or a comprehensive
report from Stuller. Your customers are provided with added security of free loss protection for one year.
And, you can earn an annual rebate based on your purchases. Extraordinary gems with added value—
start growing your business today!
Stuller. The beauty of it all.™
www.stuller.com | 800.877.7777
W
e are pleased to present you with a comprehensive campaign for colored gemstones. Your gemstone
marketing package provides you with an easy-to-use,
color first sales and marketing program. A color centric
method helps you sell a variety of gems by promoting
a different color each month. Aimed at the female
self-purchaser, this campaign connects color as a form
of expression with jewelry. It encourages the use of fine
jewelry as a fashion accessory.
44
Show Guide 2008
Promote a different color
each month building
excitement with your
customers. Follow along
• The Marketing Guide:
Essential to your success is the
marketing planning guide. This tool
gives step-by-step instructions and
helpful ideas for promoting color, first.
• Cooperative Advertising Allowance:
You can earn money for advertising
with each gemstone you purchase
from Stuller, with a generous, 10%
cooperative advertising allowance. Your
marketing guide has all the details.
• Training Material:
Included in the package is a training
DVD, designed to help you and your
staff become color experts. This DVD
provides information on color trends,
color myths and history, and color
physiology. It also includes information
on what color says about the wearer.
By understanding color, you can offer
color-consulting services to your clients.
• Point-of-Purchase Materials:
One color featured per month:
25 Consumer Brochures for Color
12 Posters
12 Counter Cards
Note: All point-of-purchase materials are
also located on your art disk
• A Color First DVD:
This consumer-friendly DVD can be
looped to play continuously in your
store, or played at in-store events or
color seminars.
A GTA Pavilion • Direct Mail:
Postcards are included on your art disk
or you can purchase them online at
stuller.com. Visit the marketing services
area, and select “Print on Demand”.
Prices vary according to the quantity
ordered and services selected.
with your Diamond &
• Print Advertisements:
One color featured per month:
different color at your
12 Billboard designs
Newspaper ads available in two sizes
Magazine ads
Note: All print advertisement materials
are also located on your art disk
leisure.
• Electronic Communications:
Twelve, 30-second radio scripts that
you can record and personalize for your
store. These radio scripts are located on
your art disk.
Gemstone Marketing
• Public Relations:
Your art disk contains gemstone
images and a press release for each
color. Customize your press release and
distribute it to your local media, creating
interest in color and in gemstones.
$64.95.
• The 2008 Diamond & Gemstone
Calendar and Book:
The Diamond & Gemstone
Calendar features monthly specials on a
featured color of gemstone.
One calendar is included in your
package to assist in your promotional
planning. The Diamond & Gemstone
Book provides educational information
on each gemstone, plus information on
2008 color trends to assist your sales
presentation. Together, these tools give
you incentives and knowledge that
support your promotional efforts.
Gemstone Calendar
(included in your
package) or promote a
Call today to order your
Package. Ask for
KIT:90217:T, available for
Diamond & Gemstone Calendar 2008
Your marketing package contains the
marketing tools below. These materials
help you coordinate your efforts into a
synchronized marketing plan, allowing for
greater sales success.
Gemstone Trends
Color Inspiration for 2008
Natural Edge
The Natural Edge Color Story paints a
landscape connecting the outdoors to
city life, giving nature an urban edge.
The colors of this story include rustic,
pigment-rich hues of green, brown, rusty
oranges and mineralized yellows. Muted
colors such as pale peach, soft pinks,
sandy beiges, light grays and blue-grays,
and washed lavender offer balance to
this color palette.
A
B
D
C
F
E
A 83686 Evergreen® Diffused Topaz and
Diamond Pendant available through Stuller
Studio, 14kt yellow, suggested. retail $464.
(Chain CH227 sold separately)
B 82298 Smoky Quartz Dangle available through
Stuller Studio, 14kt yellow, suggested retail
$864 per pair. (Bail 20266 and chain CH519,
sold separately)
46
C 1903 Smoky Quartz Pendant available through
Stuller Studio, 14kt yellow, suggested. retail
$328. (Chain CH616 sold separately)
F Loose Stones: Serial # 113493 Bronze
Tourmaline, 5.58 ct. antique cushion
checkerboard-cut
D 71358 Citrine Ring available through Stuller
Studio, 14kt yellow, suggested. retail $876.
Serial #112549 Genuine Brownish Red
Tourmaline, 3.12 ct antique checkerboard cut
E 7840 Green Tourmaline Ring available through
Stuller Studio, 14kt yellow, suggested. retail
$1,122.
Genuine Chrome Tourmaline (medium),
4mm round
Show Guide 2008
Blue Music
The Blue Music Color Story speaks to
consumers’ desires for trust, clarity and
balance in the years ahead. The colors
of this story are all shades of blue, from
the warm violet end to the cool green
end of the spectrum. The colors are
touched with gray and contrasted with
cinnamon and blackened silver. This
color palette is calming and paints a
restful, spiritual landscape.
A
B
C
E
F
D
A 83077 Blue Paraiba Tourmaline (AA) and
Diamond Pendant available through Stuller
Studio, 14kt white, suggested. retail $6,203.
C 71227 Teal Diffused Topaz and Diamond Ring
available through Stuller Studio, 14kt white,
suggested retail $1,929.
B 1907 Black Box Indicolite Pendant
available through Stuller Studio, pendant
set with a 9.01 ct. emerald-cut Indicolite
Tourmaline. Pricing varies with gem
selection. (Chain CH128 sold separately)
D 64277 Green Paraiba Tourmaline (AA) and
Diamond Ring available through Stuller Studio,
14kt white, suggested. retail $3,661.
F Loose Stones: Blue Paraiba Tourmaline,
4.41 ct. oval Serial #109812.
Genuine Tanzanite (AAA), 6mm trillion.
A GTA Pavilion E 7765 Black Box Tanzanite and Diamond Ring
available through Stuller Studio, ring set with 3.72 ct.
Tanzanite. Pricing varies with gem selection.
Genuine Blue Paraiba Tourmaline (AA), 7mm x
5mm oval
Paradise Blue Diffused Topaz, 5.5mm round
C
D
B
A
Vibe
E
Spicy, fruity colors characterize the Vibe
Color Story. Communicating energy and
excitement, the colors of this story are
candy hues of pink, green, purple, yellow,
orange and teal. Splashes of neon hues
are contrasted against stark white, dark
navy and red. This color story reminds
consumers to celebrate living.
A 1903 Amethyst (AAA) Pendant available
through Stuller Studio, 14kt white, suggested.
retail $1,214. (Chain CH766 sold separately)
B 1907 14kt yellow pendant, shown with a
12.39ct emerald-cut Black Box Imperial
Precious Topaz. Pricing varies with gem
selection. (Chain CH227 sold separately)
48
F
C 82291 14kt white pendant, shown with
Amethyst, Spessartite Garnet, Arizona Peridot,
Pink Tourmaline and Blue Zircon (All AA).
suggested retail $1,090. (Chain CH128 sold
separately)
D 331 14kt white pendant, shown with a 4.45ct
pear-shaped, Black Box Pink Tourmaline.
Pricing varies with gem selection. (Chain
CH128 sold separately)
E 70820 14kt yellow ring, shown with a 3.18ct oval
Black Box Spessartite Garnet and diamonds.
Pricing varies with gem selection.
F Loose Stones: Serial #111995 1.76 Carat Oval
Purple Spinel, Serial #111939 1.45 Carat Oval
Pink Spinel, 7x5mm Oval Genuine Spessartite
Garnet (AA), 5.5mm Round Genuine Pink
Tourmaline (AA) and 7x5mm Emerald cut
Precious Golden Topaz (AA).
Show Guide 2008
A
LuminoCity
B
Reminding consumers of glowing
examples of humankind’s innovations, the
LuminoCity Color Story speaks to a desire
for modern renditions of classic creations.
The colors of this story contrast between
light and dark, with gray-tinged pastels
and rich jewel tones offset by brilliant reds,
whites and blacks – colors that represent
success and elegance.
C
D
E
F
A 10-13mm Round Graduated Grey Tahitian
Cultured Pearl Strand (A).
B 65668 14kt white semi-set ring, shown with
an oval Ruby (A+) and diamonds. Suggested
retail, $5047.
A GTA Pavilion
C 64182 14kt white ring, featuring a pearshaped Chatham® Created Ruby and
diamonds. Suggested retail, $1,646.
E 65133 14kt white ring, featuring a Tahitian
cultured pearl (A) and diamonds. Suggested
retail, $2,202.
D Loose Pearls: 12mm Statement Quality Circle
South Sea Cultured Pearls.
F 65670 14kt white semi-set necklace, shown
with Rubies (A+) and diamonds. Suggested
retail, $10,538.
ET&S Booth
VAULT S
VAULT T
Where You Are
EXIT
Level One
TO VENETIAN
Equipment, Technology, Services & Supplies • 60007
Packaging & Display • 60008
Who You’ll Meet
First Row:
Darrell Warren
Business Vice President,
Tools, Packaging, Metals
Jodi Venable
Product Manager, Tools
Grayson Carroll
Laser Trainer, Sales
Second Row:
Andy Kroungold
Director,
Tool Sales & The Stuller Bench
Steve Miller
T&S Shop Bench Sales Specialist
Brandon Reed
Program Sales Account Executive
Third Row:
Sandi Segura
Product Manager,
Packaging & Display
Selina Trim
Packaging & Display Specialist
Stacy Fontenot
Packaging & Display Specialist
50
Show Guide 2008
You Won’t Want to Miss —
clean scrap program Ask our team how
—in three days — we can convert your clean scrap
into Stuller Dollars you can use for purchasing new
product, new tools or supplies. No minimums!
Palladium bright PD Bright palladium plating
solution, sold exclusively by Stuller, can help you
reduce rhodium plating cost. PD Bright produces a
tarnish-free plate, is easy to use and leaves a uniform
deposit. See the comparison between white gold,
rhodium-plated white gold and PD Bright-plated
white gold at Booth 60007.
watchstraps What’s the best thing about
Stuller’s watchstraps? You can buy them one-at-atime if you want to. You also get quality materials,
a wide selection of styles and colors, and sizes to
accommodate a range of watches. To find out more,
or to purchase a fully-loaded watchstrap spinner, talk
to our watch industry expert at Booth 60008.
preform Do your tongue and groove joints take
a lot of time and not always align properly? Stuller’s
Preform Sizing System™ is the solution. This easy-touse system gives you a seamless fit and strong joints
every time. Learn to size a ring with the Preform
System in less than a day. Our bench experts will
show you how the system can increase your shop’s
productivity and bottom line.
spin the wheel Place a qualifying order at Booth
60007 and get to Spin the Wheel!
Continuous bench demonstrations
by
industry experts and manufacturers, including:
• xenetech
•roland
• 3 design
• quatro
• rofin laser
• dj tags
• stuller bench experts
ET&S Pavilion www.stuller.com the Stuller Standard
51
Achieve Bright White Color at a Much Lower Cost
Save Money:
Palladium is Less Expensive than Rhodium
• Tarnish-free Bright White color
• Low cost
• Easy-to-use
• Cyanide-free and nickel-free
• Plate directly on silver
• Uniform plating deposit, whether high
or low thickness
PD Bright pre-plate before Rhodium reduces cost by
more than 50%.
These three signet rings illustrate
the differences between standard
white gold, Rhodium plating and PD Bright
Palladium plating. Come to ET&S Booth #60007
and see the difference in person. Try NEW ready-to-use
PD Bright Palladium Plating Solution, available in ½ liter
and 1 liter bottles or kits.
To order, to go to www.stuller.com or call 800-877-7777
52
45-4180 PD Bright Palladium 1-liter Start-up
Kit, $525.25
45-4178 PD Bright Palladium ½-liter Start-up
Kit, $380.90
45-4172 PD Bright Palladium Plating Solution,
1 liter (5 gram), $334.38
45-4170 PD Bright Palladium Plating Solution,
½ liter (2.5 gram), $225.28 (pictured above)
45-4174 PD Bright Pen Palladium Plating
Solution, 30 ml (1 gram), $72.25
Prices are subject to change.
Show Guide 2008
Ductless Fume Hood
Any shop doing plating
should have one
See it at the Show!
The Quatro Ductless Fume Hood captures
Engineered to effectively work for plating, burn-out ovens
odors and recirculates fresh air back into the room. Three-
and casting areas. See The Tools Book, Vol. 56 for more
stage filtering process with maintenance-friendly design.
details and specifications, or go to www.stuller.com.
53
Clean Scrap Return
Stuller
Program
Turn Your Clean Scrap into New
Product in 3 Working Days . . .
How it Works:
• Send clean karat gold and/or clean silver scrap.
• When we receive your scrap shipment, we will
qualify the metal and verify the weight.
• We will then melt your clean scrap and
fire assay a sample.
• We will notify you of the results.
• All settlement will be credited to your
Stuller account based on after-melt
weight, at second London Fix
on the day of settlement.
For more information,
check our website at www.stuller.com
54
Show Guide 2008
Save Time
with the Award-Winning
Preform Sizing System
• seamless fit
• less pitting
• strong joints
• hands-free soldering
• high quality construction
• easy to use
I WAS VERY IMPRESSED with the ingenuity of the new Preform sizing system.
Not only does this method increase the speed of sizing rings up, it also improves the quality of
the sizing joint. You end up with a snug-fitting sizing joint in much less time than filing with a
four-corner file for the old tongue-and-groove sizing joint.
Congratulations to the development team at Stuller for presenting another innovative benefit
to the jewelry industry.
David Welch
Certified Master Jeweler
Bill Brundage Jeweler, Louisville, KY
To order, call 800-877-7777, or visit us at www.stuller.com
ET& S Pavilion
www.stuller.com THE STULLER STANDARD
55
Timely Fashion
Booth 60008 is where you will find the finest selection of exotic straps, leather straps, metal
bands and sport straps! New exotics, new colors, new leathers and an all-new attractive
spinner merchandised with the best-selling, must-have styles. Come by and visit our watch
industry expert and view our full complement of styles.
56
Show Guide 2008
Sharp Dressers. Cutting-Edge Style.
You asked for watches; we got them for you! No minimums. Top-selling styles in
Ladies and Gents. Attractive packaging. High quality and craftsmanship. See them
all at www.stuller.com!
ET&S Pavilion
Packaging, Displays & Gifts
JCK Booth 60008
Come by and discover a new way to give the gift of jewelry with a high-tech twist! Euricase™ ring boxes
feature a 2-inch LCD screen that allows consumers to display a pre-recorded video or slide show by simply
downloading the file via USB port. New packaging styles and innovative displays that will enhance your
jewelry presentations and create visual appeal. The Ring-O-Bar Display will promote customer interaction
with the product in your store. You can also impress your customers with a personal message on one of
58
Ring-O-Bar Floor Display
our many engraveable gifts. See our selection at Booth 60008.
Show Guide 2008
Jewelry & Gift Engraving
Xenetech’s Viper® GE was designed for all gift and
jewelry engraving applications. The system contains
Xenetech’s automatic surface sensing capability that
allows for flat, curved surfaces, and cylindrical engraving
on various materials including glass, plastic and metal.
Each system includes Xenetech’s professional engraving
window-based software—XGW-32, 40 engraving fonts,
2,500 engraveable True-Type™ fonts, the new Viper®
high-productivity electronics, touch screen keypad,
self-centering vise engraving table, quick-change ring,
flat, and cylindrical engraving attachments, a rotary
engraving spindle and a two-year warranty.
ET&S Pavilion the Stuller Standard www.stuller.com 59
Ideal Bench
The
The Only Bench You’ll Need
13-0442
The Ideal Bench is designed to be the only bench
you’ll need. This fully assembled, solid-wood jeweler’s bench features easyto-slide drawers complete with a convenient contoured filing drawer and a removable small
parts/watchmaker’s mat, in addition to storage cabinets with plier holders. Enjoy the oversized Gibralter top with
a GRS mounting adaptor and increased leg room. Solid-wood construction, contoured drawer and exclusive Gibralter top make our
bench the best value in the industry today. Width can be customized from 46” to 60”.
60
Show Guide 2008
Shine Brite Ultra
Exclusively from Stuller!
Introductory price of $28.95
for 15 packets (makes up to 15 gallons)
• Formulated for the jewelry shop. Safe for the retail store.
• Shine Brite works well on jewelry such as mesh and
rope chains, diamond bracelets, cluster rings, precious
metals and watch bands.
• Non-toxic, non-acid and designed to dissolve dirt and
grime faster than any other cleaner on the market.
• Rinses away with warm water and light steam.
• Now available in a no-mess, pre-measured package
that makes one gallon of Shine Brite cleaning solution.
54-4476
| 15 packages | $28.95 Introductory Price
To order, call 800.877.7777 or go to www.stuller.com
Be Your Own Photographer
with the Photo eBox Plus
• Produce photos with clean white backgrounds,
no hot spots and no reflections
•No experience required
• No complicated photo editing
13-2054 Photo eBox PLUS with LED light
61
SAYING ‘YES’ CAN grow sales…
“We give you more ways to say yes to your
customer. We offer America’s largest inventory
of Diamonds, Color Gemstones, Finished
Jewelry, Bridal, Findings, Mountings, Metals,
Tools, and Displays. We’re known for having excellent quality products in stock when
you need them, but we also provide you
with timesaving techniques, innovative selling tools and value-added services. Saying yes
to our customized solutions, quality products
and alternative choices will enable you to say
yes to your customers every day.”
–Matt Stuller
“Stuller is a major part of our business.
can then order the mounting and get the
Stuller, and I wondered how a little guy
We use the website. We show our clients
diamond exactly the color and clarity they
like me would be able to buy from a
pictures live on screen; Stuller is probably
are looking for, or the price point, and
giant manufacturer like that. But I took
my major supplier for gold, for diamonds,
it’s shipped to us quicker than if we had
a chance, and sent in my information to
especially the large ones, the Red Box
bought something locally in Australia.
Stuller, and they said yes. I started at my
Diamonds®, which my clients abso-
Your product quality is so much better as
kitchen table. I guaranteed my product
lutely love with the packaging. We’re a
well. It’s brilliant!”
and knew that Stuller stood behind theirs.
My business exploded. I had to move
manufacturer. We make and design
jewelry for the public. We have our re-
–Bernie Santen
into a larger space. I built my lab from
tail shop and the manufacturing depart-
Bentley Jewelers
all Stuller products— my machinery and
ment out the back. And, so we need tools,
Melbourne, Australia
my testing equipment for gold, silver and
we need the gold, we need mountings,
diamonds. How many manufacturers do
and we need the pictures and the design
you know that will stop and shake hands
with a small guy and say we’ll give you
catalogs for the clients. We find Stuller is
“I was interested in rocks at a show and
just amazingly comprehensive. We don’t
some jewelers asked why didn’t I go into
need to look any further for just about
the jewelry business? So I went to school,
anything we’re looking for. When we
learned the trade and was looking through
–John Caldyne
show a client a picture in the catalog, we
a magazine for a supplier. I saw the name
Houston, TX
that opportunity?”
CASANOVA
MARCO POLO
VAULT S
Where You’ll
Find Stuller
GALLILEO
VAULT T
At The
Bench Live
AISLE 60600
AISLE 61600
AISLE 60500
AISLE 61500
AISLE 60400
AISLE 61400
AISLE 60300
AISLE 61300
AISLE 60200
AISLE 61200
EXIT
60007
60008
Level One
e
m n
fro La
e xi
nc a
rt a us/T
En e B
ttl
hu
#7
ENTRANCE to
S
CAFE & LOUNGE
• Packaging & Display (60008)
ENTRANCE to
TO VENETIAN
• Equipment, Technology, Services
& Supplies (60007)
AISLE 62000
AISLE 61000
AISLE 60000
Level Two
MICHIGAN AVE
PC43
Level Two
• Plumb Club Pavillion (PC43)
• AGTA GemFair Cultured Pearl & Jewelry Pavillion (34114)
ENTRANCE
VAULT
AGTA PAVILION
G
EXIT
EXIT ENTRANCE
VAULT H
FDC SERVICE DESK
EXIT
MARKET STREET
WABASH AVENUE
PLUMB CLUB
47TH STREET
PEARL
5TH AVENUE
OPAL
GARNET
RODEO DRIVE
EMERALD
34114
AQUAMARINE
WC
AMETHYST
ALEXANDRITE
K
Say yes with Stuller...
Because your needs matter most to
us, everything we do is designed to
help you say yes when it counts. We
offer customized solutions, quality
products and alternative choices just
for you. Please use this page to tell us
about a time that Stuller helped you
say yes! Drop it off at any booth, Plumb
Club Booth 43, Booths 60007-60008 &
AGTA GemFair Pavilion Booth 34114,
during the JCK show in Las Vegas and
receive a special prize as our way of
saying, "Yes, thank you!"

Show Guide 2008

Transcription

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