Vitzrocell

Tekcell
Company Presentation
Vitzrocell
Version. 2012.08
Tekcell
1. Overview of Vitzrocell
2. The core competitiveness of Vitzrocell
3. Recent Achievements in Market
* Investment Plan
Tekcell
Overview of Vitzrocell
Establishment: Oct. 31, 1987
President & CEO: Mr. Paul Jang
Core Business Model:
Lithium Primary Battery
• Li-SOCl2 (Bobbin and Spiral type)
• High Temperature Battery (~165C)
• Special Battery
- Thermal Battery / Ampoule Battery
• EDLC (Electrical Double Layer Capacitor)
• Li-MnO2 (*OEM)
Total Number of Employees: 270
Tekcell
Vitzro Group
Manufacturer of
Lithium Primary Battery
Manufacturer of
Circuit Breaker and Switches
Founded in 1955
Manufacturer of control system
used for SCADA (Supervisory Control and Data
Acquisition System), DCS (Distributed Control
System) & ITS (Intelligent Transportation System)
Other Associated Companies
- VITZROCOM
- C&SPACE
- VITZRO E&I
Tekcell
LOCATION
Shanghai,
China
Seoul
Seoul Office
- Planning &
Administration
- Sales & Marketing
- Application
Engineering
Sales Office
- Shanghai, CHINA
VITZROCELL
R&D Center &
Factory
Yesan-gun
Tekcell
Corporate Identity
Leading company in the Li-Primary battery industry
Domestic M/S No.1
- Over 90% (Military M/S 100%, Commercial M/S 80%)
based on end of Dec. 2010
Major three companies in the world
- SAFT (France), Tadiran (Israel), Vitzrocell (Korea)
Green energy
Military/Security
(45% of turnover)
(35% of turnover)
Energy
(10% of turnover)
Active RFID/Mobile Data
(5% of turnover)
Electronics
(5% of turnover)
Applications
Tekcell
Li-Primary battery is applied in the various fields as a Power Solution
: Key component related to Smart Grid & Ubiquitous (Active RFID) / Intelligent & high-tech
weapons
Power Solution of Next Generation
Renewable Energy
Smart Grid
: Power for Smart Meter
(Electricity/Gas/Water)
: Power for Transmitter
: Power for blocking
stand by Electricity
Ubiquitous /
Active RFID
: Asset Tracking
Container, Vehicle,
livestock & Children
: Active RF-ID
for stock manage
: Security & fire Detect
Security /
Military
: Radio, Optical device,
Missile, Stock manage
Applications
Tekcell
Li-Primary battery is applied in the various fields as a Power Solution
: Key component related to MWD, Portable Medical device and Intelligent Oceanography
Power Solution of Next Generation
Renewable Energy
Enter to EDLC Biz
: Wind, Solar Power
: Hybrid solution for AM
Energy /
Oil & Gas
: MWD (Measurement
While Drilling)
Power for monitoring of
Oil & Gas explore
: PIG (Pipe Line
Inspection Gauge)
Electronics /
Medical
: AED (Automated
External Defibrillator)
: Insulin Pump etc
Ocean
: Buoy, Life Jacket,
Tekcell
Products Line up
Division
Main Products
Bobbin type : 1/2AA, AA, A, C, D
Li/SOCl2
Battery
Main Applications
 Utility Meter/Smart Grid
 Asset Tracking
Spiral (Wound) type : 1/2AA, AA, A, C, D
(General)
 Automated Data Collection
 Military & Aerospace
Hybrid type : Bobbin + EDLC Radial (~25F)
 Oceanography
EDLC Lug : 100~350F
 Wind / Solar Power
DD-HR-150(G), DD-HR-150(A), DD-MR-150
 Oil & Gas Exploration
* Li/SO2Cl2 : PIG-DD, PIG-D, PIG-C
 Pipe Line Inspection
EDLC
Li/SOCl2
Battery
(High
Temp.)
* Thermal : Φ63.5×h70, Φ38.4 × h100, etc.
Special
Battery
* Ampoule : Subminiature ~ Medium size
 Guided Missile
 Torpedo
 Smart Ammunition
 Multiple Launch Rocket
Vision & Mission
Vision
Longing for Happy Life of Vitzrocell Family
and all the other stakeholders.
Mission
To Enhance Smart, Safe, and Green World
as a dedicated power solution provider.
Tekcell
Tekcell
CEO Message
“Vitzrocell, a leader of portable power solutions!”
• Vitzrocell has been recognized as one of the best power solution providers
and the most reliable manufacturers of Lithium Primary Batteries in the world.
We’re proud of the full-fledged range of product assortments suitable for
various application. And our teammates of R&D , Marketing & Sales,
Factory, and so on is duly ready and resourceful enough to offer
the added value which you have not had taste before.
Based on more than 21 years of accumulated know-how,
we are glad to have achieved a leading position in the world wide markets.
• Considering the remarkable growing demand
for portable power solutions and our continuous innovation activities,
we’re convinced that Vitzrocell will be able to make
our esteemed customers, partners, and the stake holders
happy with the enduring profitable growth with Vitzrocell.
We humbly would like to invite you to enjoy and share
the promising business opportunity with us as a strategic partner.
CEO
Paul Jang
Tekcell
HISTORY
Main History
1987
Founded the Company
2005
Awarded “Advanced Technology and R&D
center” by Ministry of Commerce in Korea.
2006
ISO-14001 Approval
2009
Listed on KOSDAQ (Go Public)
Awarded “ the Technology Fast 500” by Deloitte
1988
Technical Alliance with Wilson Greatbatch for
Lithium Battery
1993
Nominated as a Sole Manufacturer
for the Korean Military
2010
Awarded a prize of USD 20 million export
Awarded “Excellent labor-management
company” by Ministry of Labor
2012
Awarded “World Class 300” by Ministry of
Knowledge & Economy in Korea.
2002
Launched New Company name “VITZROCELL” 2012
Acquired Exium Technologies Inc.
for Oil and Gas exploration market.
Tekcell
ORGANIZATION
President & CEO
Exium (in USA)
High Temp. Cell
Domestic
Sales
Domestic
Sales
Korean
Military
Overseas Sales
Overseas
Sales 1
Planning &
Administration
R&D 1
Planning
R&D 2
Team 1
America etc.
Team 2
Quality &
Management
Factory
Production
Financial
Dept
Facility
Purchasing
Production
Engineering
Europe etc.
Overseas
Sales 2
Team 3
Asia etc.
Application
Engineering
Team 4
CIS, M-E etc.
High Temp.
Battery Team
Marketing
Tekcell
SALES RECORD (2006~2012)
(million US$)
70
CAGR 18%
(2006 ~ 2011)
54
47
43
37
30
23
2006
2007
2008
2009
2010
2011
2012(E)
Tekcell
SALES PLAN (Medium & Long term)
Growth in main business model + higher value-added special type battery
• Continue to grow Smart Grid in overseas & domestic market
• Business growth in special type battery (High Temp, Reserve, Ampoule)
- By acquiring Exium technologies(’12), we will rapidly expand into growing Oil and Gas Market
- Initiate systemized business for special type battery aimed at front line industry (Missile, Bomb)
• Business initiate EDLC & RFB for Renewable Energy market
(million US$)
CAGR (’12~’17)
24.6%
210
RFB
180
EDLC
158
Ampoule
129
Thermal
High Temp. Cell
92
Li/SOCl2
70
’12
’13
’14
’15
’16
’17
Tekcell
SALES DISTRIBUTION
* Market Share No.1 Country
More than 50 countries
: Turkey, India, Iran, Egypt, etc.
Russia
UK
Canada
Germany
USA
France
China
Turkey
Egypt
Israel
 Overseas Revenue Trend
India
Portion of Overseas (%)
Overseas Revenue (M$)
54.8 55.2
50.6
44.9
37
Australia
20
Denmark
Hungary
Netherland
Poland
Brazil
S.Africa
Portugal
Singapore
Malaysia
Taiwan
Argentina
12
53.2 52.8
Brazil
24
Brazil
29
1%
24
13
Croatia
’06 ’07 ’08 ’09 ’10 ’11 ’12(E)
Tekcell
2. The core competitiveness of Vitzrocell
Tekcell
WHY Vitzrocell ?
Ⅱ. Full-Fledged range of
product assortments
Ⅰ. Creative & Very Well
Organized R&D Resources
- Over 35 Patents
- Over 30 experienced researchers
(Ph.D, Master)
- Professional & Prompt
Technical Support
- SOCl2 cells
Bobbin type : 1/2AA, AA, A, C, D
Spiral type : 1/2AA, AA, A, C, D
- High Temperature cells
DD-HR-150(G/A), DD-MR-150,
PIG-DD, PIG-D, PIG-C
- Over 40M Cell Per Year
- EDLC : 0.5F ~ 50F
Ⅳ. Superb speed
Ⅲ. Full Automatic & Vertical integrated
Production Facilities
Outstanding management system of
Quality Assurance
- Decision making process
- Delivery lead time
- Communication
(Internal & External)
Tekcell
Manufacturing Infrastructure
100% self developed facilities & mass production infrastructure
• Efficient management
• Vertical Integration (Full Automatic process)
Yesan factory
• Land area: 11,330m²  16,920m2
• Building area: 4,349m²  6,887m2
• Annual capacity : US$120M
 General battery: US$70M
Special battery: US$50M
100% self developed facilities
Tekcell
Advanced Test Center
2,600 channels & 40 chambers for battery test
• We invested US $700,000 for battery test center in 2012
• We are running the Test Laboratory for 24hours throughout the year
for our customers.
Test Center
Customer Requirements
for Test Item
(Customer Condition)
Vitzrocell do test according to
Customer’s Condition
& Requirements
Tekcell
Cutting Edge Technology
Government project for 20years
Thermal Battery
Sub-miniature Ampoule reserve battery
Collaboration with DAPA
Collaboration with ADD
Government
Project
3.9V LiSO2Cl2 Battery
for Active RFID
Component & Material Development
with Ministry of Economy
High temp & capacity Hybrid Solution
(Battery SOCl2+EDLC)
Collaboration with
Ministry of Economy & ATC
• R&D resources
R&D of
Vitzrocell
• Engineers : 27 (Ph.D & M.A: 20)
• 36 patents, 25 utility models
Tekcell
Competitive advantage against
Major competitors
SAFT (France)
Tadiran (Israel)
OOO
OO
OO
O
10 weeks
10 weeks
12 weeks
Cost
advantage
Delivery
Hitachi Maxell (Japan)
Vitzrocell (Korea)
4~6 weeks
• Bobbin
- AA02, AA, A, C, D
Product • Spiral
Line-up - AA02, AA, A, C, D
• High temperature cell
- DD-HR/MR, PIG-DD/D/C
• EDLC
- 0.5F ~50F
• Special
- Thermal, Ampoule
• Bobbin
- AA02, AA, A, C, D
• Spiral - C, D
• High Temperature
- D, Pseudo DD
※ Special (Thermal) &
Secondary (Li, Ni)Subsidiaries
• Bobbin
- AA02, AA, 2/3AA,
C, D, Wafer(1/10 D)
- HLC (2nd Battery)
• Bobbin
- AA02, AA, 2/3AA,
2/3A, A
Tekcell
Competitive advantage against
Major competitors
Tracer
Vitzrocell-Exium
ECI
EP
- Capacity
OOO
OO
OOO
OO
- Deviation
OOO
OOO
OO
OO
- Bulge
OOO
OO
O
OO
Technical
Support
OOO
O
O
O
Cost
Advantage
OOO
O
OOO
OOO
Delivery
4~6 weeks
-
-
-
Product
Line-up
O
OOO
OO
O
Performance
Tekcell
Short-Term Roadmap for Oil & Gas market
3Q, 2012
4Q, 2012
2014
Calgary Office
& Warehouse
Houston Office
& Warehouse
Marketing
Roadmap
2013
Office, Warehouse
Office, Warehouse
Set-up in Houston
Set-up in Calgary
Sales Manager
Sales Manager
(Logistic, inside sales)
(Logistic, inside sales)
DD-HR-150 (G/A)
Products
Roadmap
DD-MR-150
DD-MR-165
PIG-DD (SO2Cl2)
PIG-D (SO2Cl2)
DD-MR-180/200
PIG-C (SO2Cl2)
21mm-150/165/180/200MR
25mm-150/165/180/200MR
Certificates
Certificates
■ U. L. approval
No. MH 18384(S)( February 7th, 1997 )
■ ISO 9001:2000 Approval
■ ISO 14001 approval
■ Certificate of Defense Quality Management System
by Defense Agency for Technology and Quality (DTaQ)
■ RoHS
■ Atex
Tekcell
Tekcell
3. Recent Achievements in Market
3. Recent Achievements
in Oil & Gas Market
Tekcell
Acquisition of
Exium Technologies
2004
2007
2012
2008
Development Mass Production Mass Production
DD-HR-150
 DD-HR-150(G)  DD-HR-150(A)
 DD-MR-150
 PIG-DD (Li/SO2Cl2)
Start R&D
 PIG-D (Li/SO2Cl2)
of High Temp. Cell
 PIG-C (Li/SO2Cl2)
: DD-HR-150’s Revenue
[Unit : US$Mil]
CAGR
82%
5.6
4.5
2.2
0.9
’08
’09
’10
’11
2013 (E)
2014 (E)
Mass Production
 DD-MR-165
 21-100-150 MR
 21-100-165 MR
 25-102-150 MR
 25-102-165 MR
Mass Production
 DD-MR-180
 DD-MR-200
* 2015(E)
 21-100-180 MR
 21-100-200 MR
 26-102-180 MR
 26-102-200 MR
Tekcell
3. Recent Achievements
in AMR Market
(Unit : 1,000EA)
Sales Number of ½ Bobbin Cell for Electricity Meter
 Annual growth rate: 37.8% (2004 ~ 2008)
 Total production
- 2006 : Over 10 million cells
CAGR : 28.6%
- 2009 : Over 20 million cells
25,500
23,672
20,186
20,153
16,297
12,040
10,497
6,095
4,063
2004
2005
2006
2007
2008
2009
2010
2011
2012(E)
Tekcell
3. Recent Achievements
in AMR Market
S company (in USA)
For Water & Gas meter
Qualification
SB-D02 & D02+EDLC
2005
Contact
2007
2009
Entry 2009
Qualification
SB-C02+EDLC
2010
Technical
Qualification Test
Discussion
at both S Company & Vitzrocell
- Bobbin D type
- Hybrid type
(Bobbin D + EDLC)
2011
Qualification Test
- Bobbin C type
- Hybrid type
(Bobbin C + EDLC)
We have been providing under items for various projects for S company since 2009
: SB-C02+EDLC, SB-D02, SB-D02+EDLC
3. Recent Achievements
in AMR Market
Tekcell
* Cell Position
Pos.UP
Competitive Advantage in Battery (SB-D02) Performance
- This test is conducted by customer
* 20mA continuous discharge at 25C
17.9Ah 18.4Ah
Horiz.
* 20mA continuous discharge at -40C
8.3Ah
17.7Ah
7.4Ah
3.6Ah
9.4Ah
3.5Ah
6.5Ah
4.2Ah
Vitzrocell
(SB-D02)
Down
T co. (49XX)
3.0Ah
1.7Ah
Vitzrocell
(SB-D02)
T co. (49XX)
Tekcell
3. Recent Achievements
in Asset Tracking Market
L company (in USA)
For Asset Tracking
Qualification & Entry
2006
Contact
2007
Technical
Discussion
2009
2011
Qualification Test
- Bobbin A type
We have been providing SB-A01 for S company since 2009
Tekcell
3. Recent Achievements
in Asset Tracking Market
Competitive Advantage in Battery(SB-A01) Performance
- This test is conducted by customer
[mAh]
4000 Vitzrocell
3500
S Competitor
3000
2500
2000
1500
1000
500
0
continuous continuous continuous continuous continuous continuous continuous Pulse
25℃/2.7V 70℃/2.7V -32℃/2.7V -32℃/2.2V 70℃/2.7V -40℃/2.7V -40℃/2.2V 25℃/2.7V
VitzroCell Vendor1 Vendor3 Vendor4 Vendor5
Tekcell
Reference Customer
Korea Military
Tekcell
* Investment Plan
Purpose of Investment ($25M, 2011~2013)
Securing factory land (’10.03)
1. Extension of capacity
- General battery
: About $120M Capacity
- High temperature cell
1
: About $30M Capacity
- Special battery
(Thermal, Ampoule)
$25M
: About $50M Capacity
(’11~’13)
2
2. Investment to enhance
QA process
3
3. Expansion of New Business Model
- EDLC (Radial & Lug)
- MnO2 (CFx)
- Fuel cell (SOFC)
- Redox flow (Ni, Zinc)
- High temperature cells (TPMS)
Vitzrocell
* Construction of
2nd
Factory
The new factory will be in operation as of Sept, 2012
Tekcell
Tekcell
Thank you