ben - Ringtone Boxing Gym

BEN DAY
The Entertainer
Southern Area champion
1
TR Sports Marketing
Maidstone, Kent
+44 (0) 7951 456 457
[email protected]
http://timrickson.wordpress.com/
Contents
Boxer Profile
Exposure
Ben Day in Numbers
Southern Area Champs
Top-10 Reasons
Sponsorship Packages
Endorsements
Brief History
Today’s Marketplace
Demographics
................................................................................................................. Page 3
................................................................................................................. Page 4
…............................................................................................................. Page 5
…............................................................................................................. Page 6
................................................................................................................. Page 7
................................................................................................................. Page 8
................................................................................................................. Page 9
................................................................................................................. Page 9
............................................................................................................... Page 10
............................................................................................................... Page 11
2
Boxer Profile
Boxing Record:
Knockout Ratio:
Born:
Born:
Residence:
Weight Class:
Height:
British Ranking:
Titles:
W8-L0-D1
33%
02/10/1978
Teignmouth, Devon
Euston, London
Lightweight
5ft 8”
22nd (BoxRec)
Southern Area super-lightweight title
International Masters Bronze lightweight title
Fight Links:
Ben Day v Ryan Taylor
https://www.youtube.com/watch?v=Y4A6hKNWZYM
Ben Day v Ilja Sovdra
https://www.youtube.com/watch?v=Z_e5Ebm6Oq4
Amateur Record:
W2-L0
Professional Record:
Date
Opponent
W
L
D
Location
Result
05/03/2016 Floyd Moore
12/05/2015 Ryan Taylor
London
London
W TKO 1
07/03/2015 Ilja Sovdra
13/12/2014 Ben Kneller
London
W KO 1
London
W PTS
27/09/2013 Paul Haines
23/03/2013 Marc Callaghan
London
D
London
W PTS
05/10/2012 Aivaras Balsys
London
W PTS
28/04/2012 Olafs Sirmanis
London
W PTS
25/11/2011 Kristian Laight
London
W PTS
16/09/2011 Robin Deakin
London
W PTS
3
PTS
Ben Day in Numbers
9fights unbeaten
100%
of bouts
in London
37-years-old
200 seconds to win first
2 titles
5
years
as a pro
boxer
2
2 consecutive
first round Ko’s
white collar fights
to count on as experience
4
2
T
I
T
L
E
S
W
O
N
I
N
L
A
S
T
2
F
I
G
H
T
S
Exposure
Goodwin Promotions
Goodwin Promotions put on top shows at the ‘Home of Boxing’ York Hall in Bethnal Green, London.
Promoter, Steve Goodwin uses big screens, flashing lights and charismatic MC’s to provide boxing
fans with the best possible entertainment.
Ben has headlined his last three shows and is regarded as the promotional outfit’s most exciting boxer.
Teignmouth Post
Ben writes a monthly column for the Teignmouth Post, which is circulated to 12,000 homes in the
local area of Teignmouth, Devon.
Sport South Devon
Ben is featured in another monthly column for
the Sport South Devon, titled ‘The Contenders’,
which keeps tabs on three champion boxers from
Devon, all fighting away from home.
British Boxing News
This website is managed by TR Sports Marketing and receives over 10k views per month. Having our
very own website ensures that we can give regular articles and exclusive interviews to all of our
clients, all with special mentions to sponsors.
KICCA
This is the next big social media craze to sweep the nation. It only launched late last year and already
has in excess of 500k users.
Ben is a verified sports star on KICCA and users can follow Ben as part of the team, alongside other
sports stars.
Ringtone Boxing Gym
Ben has his very own gym in Central London.
Website
Ben has his own website that receives
thousands of visitors every month.
5
Southern Area Title-Holders
Ben Day is the proud owner of the Southern Area super-lightweight title.
What does this title mean? It edges the holder closer towards English title contention.
What calibre of fighter holds this belt? Lloyd Honeyghan once held this title and went on to
become an undisputed world champion, widely regarded as one the UK’s greatest ever fighters.
Here is a list of recent Southern Area champions and what they have gone on to achieve since
winning the honours:
Jon Thaxton – Went on to become a British champion
Ross Minter – Went on to become English champion
Harry Dhami – Went on to become a British champion
Des Morrison – Went on to become a British and Commonwealth champion
6
Top 10 Reasons to Sponsor Ben Day
1. Naturally Talented
At 30-years-old, Ben walked into a boxing gym for the first time in his life and took to the sport as
easy as anything.
He soon participated in a white collar boxing fight and then another, before audaciously turning pro
and reaching nine fights unbeaten with two titles and three stoppages.
2. Natural Born Winner
Ben has excelled at every sport he has ever tired, winning running races at school, triathlons and much
more. Whether it requires a bat, a ball, or a racket, Ben can master it in no time at all.
3. Inspirational
Ben has an amazing attitude and positive outlook on life and will try his hand at anything.
4. Unbeaten
After nine fights in the pros, Ben remains unbeaten, proving countless critics wrong over the past five
years.
5. Ringtone Boxing Gym
Ben is the owner of a successful boxing gym in the heart of London, which has thousands of visitors
gracing its door every month.
This gym will provide the perfect platform for any potential sponsors wishing to support Ben.
6. Title Glory
Two titles in two fights! It bodes well for the future.
7. Headliner
Ben has headlined the previous two shows at York Hall in Bethnal Green, proving that he is a crowdpuller.
8. Charity Work
Ben gives back to the local community whenever he can.
9. White Collar Boxing Events
Ben’s very own gym, Ringtone Boxing Gym, hosts their own white collar boxing events which
provide another fantastic platform for a sponsor’s brand to raise awareness in the heart of the
country’s capital.
10. Mass Media Exposure
Ben appears regularly in the media. His local paper run a monthly column with him, his local county
magazine runs a monthly column also, shared with two other champion boxers from Devon.
Articles on Ben and his career appear regularly in the boxing, sports, local and world media.
7
Sponsorship Packages
Official Sponsor
Become an official sponsor for the athlete and receive the following benefits.
Benefits:
• Official Sponsor title
• Ring-side tickets per fight
• Company logo on all apparel
• Company logo on all corner team’s apparel
• Water bottle branding
• Corner towel branding
• Extensive social media promotion
• Press release announcing partnership
• Ability for athlete to showcase company products
• Sponsor mentions in all media interviews
• Consistent sponsor mentions in social media promotions
• Exclusive athlete appearances
• Exclusive access to athlete’s gym
• Invitations to training and sparring sessions
• Exclusive access to the athlete for promotional events
• Right of first refusal on future opportunities
• Right of first refusal on other athletes
Specific Benefits for Employees:
• Discounted tickets for employees
• Signed photos for employees
• Athlete’s merchandise
• VIP event tickets
• Hospitality and client entertainment
• Post-fight party VIP admissions with athlete and celebrities
• Autograph sessions
Products Sponsor
Team Langford are always seeking complimentary products and services to benefit the athlete in his
career, whether it is a case load of protein shakes to free car hire to a free gym membership.
If you believe that you could offer something worthwhile to the athlete then please get in touch at
[email protected]
In return, the athlete will post and tweet a picture of your products and list your company information
such as a contact number or link to the website on an ongoing regular basis.
8
Endorsements
Duties may include:
• Personal appearances at hospitality events
• Motivational speeches at corporate seminars
• Public appearances, including autograph signings
• Media events
• Print, radio and television media interviews
• Attribution of athlete’s name to sponsor print or web publications
• Availability for radio advertising and for photo and filming sessions for advertising and promotional
purposes
• Wearing sponsor logo or clothing
• Using sponsor products or services
• Phrases denoting the relationship between the athlete and sponsor
Contracts may include:
• Bonus fees for an increased number of fights during term
• Bonus fees for achieving additional titles
• Bonus fees for improved product sales during term
• Fee for each photo shoot or commercial filmed (based on a specified number of uses)
• Fee for each personal public appearance promoting the company’s product at non-product related
service event
• Minimum 12-month commitment
• Reimbursement of athlete expenses (travel, accommodation and meal costs)
• Moral obligations
9
Today’s Marketplace
Why is boxing a good investment for branding?
• The sport of boxing has longevity as seen throughout history
• The sports industry has seen a rise in boxing popularity over the past five years due to the success of
the 2012 Olympic Games as well as the record-breaking Wembley Stadium super-fight
• Age demographics are becoming more widespread, increasing customer base
• Boxing has seen an increase in female fans due to the emergence of stars like Nicola Adams
• Boxing offers an increasing diversity target market
• Cross promotions with the music industry are becoming more commonplace, increasing potential
markets
• Sky Sports, Pay-Per-View, ESPN, ITV, Channel 5, ITV4, Eurosport and Box Nation TV has made
boxing more accessible than ever before
• Boxing on pay-per-view is continuously breaking viewership records
• Boxing fans are devoted, passionate and long-term
• Talented boxers often have a cult-like following
• Boxers attract higher respect and idolisation than most other sports stars
• Following the success of the GB Boxing Team in the 2012 Olympics, there has never been a more
opportune time to be seen to support the sport
• Supporting rising sports stars carries good will in their local community
• Supporting a rising talent that is not yet a household name shows good integrity in a company
Benefits
What would be the return of investment?
• Media Exposure
• Increase in sales
• Development of customer loyalty
• Heightened brand awareness
• Revitalising brand image
• Good will and integrity as a company
• Development of new markets
• Development of community relationships
• Launch of new products
• Broadened customer base
Brief History
Boxing has been recognized as a sport as far back as the Olympic Games in 688 BC.
The idea of two men placed in a ring to claim dominance over each other has been around for a long
time and the event itself has been the fascination of crowds ever since it began.
Bob Fitzsimmons is a famous Brit still regarded as one
of the greatest Heavyweight Champions of all-time during the late
1800’s and the first boxer to win titles in three weight-divisions –
300 years later and his name continues to live on.
For hundreds of years, the sport and its talent
have drawn huge followings that provide a
unique platform for advertising and
brand endorsement.
10
Demographics
Boxing Fan Demographics
GENDER:
86% Male
14% Female
RACE:
55%
20%
20%
5%
EDUCATION:
34% High School Graduates
11% College Graduates
6.5% University Graduates
48.5% Other
MARITAL STATUS:
26% Single
53% Married
3%
Separated
11% Divorced
7%
Widowed
HOUSEHOLD INCOME LEVELS:
6%
Less than £15,000
15% Income £5,000 - £30,000
40% Income £30,000 - £40,000
22% Income £40,000 - £50,000
11% Income £50,000 - £60,000
4%
Income £60,000 - £100,000
2%
Income £100,000 or more
AGE:
1%
29%
48%
22%
White
Black
Hispanic
Other
12-18 years
18-34 years
35-49 years
50+ years
EMPLOYMENT STATUS:
55% Full Time Employees
12% Part Time Employees
6%
Not Employed
14% Retired
13% Other (Students, Homemakers)
VIEWING FIGURES:
Sky Sports
Channel 5 Hennessy Sports
Eurosport
ESPN Friday Fight Night
HBO Boxing
Showtime
Highest
300 million*
2.2 million
1 million
788,000
1.8 million
1.3 million
Average
1 million
1.6 million
768,000
668,000
1.4 million
1.1 million
SKY SPORTS:
*There were 20 world title fights on Sky Sports in 2013, including bouts for super-middleweight Carl
Froch against Mikkel Kessler and George Groves on Sky Sports Box Office. In 2013, Sky Sports
viewers were able to watch exclusively live debuts of British gold medallists Anthony Joshua and
Luke Campbell. Sky Sports has confirmed at least 20 more events before 2016 as part of their
partnership with Matchroom Boxing, while the show, Ringside will continue to attract the biggest
names in boxing, including Joe Calzaghe, Chris Eubank, Amir Khan and David Haye.
SUMMARY:
Boxing largely attracts a male working class crowd aged 18+ with a stable lifestyle, relationship and
regular income.
There is clear confirmation of an increasing popularity amongst female fans. This will only augment
further with the success of the first ever female Olympic Gold Champion, Nicola Adams inspiring
others.
Football and boxing enjoy a closely linked fan base and this is likely to increase further with former
professional footballers converting to boxing towards the end of their playing career. Former
Sheffield United and Birmingham City player Curtis Woodhouse became the British light
welterweight champion.
As history dictates, boxing is a sport that will never die and continues to thrill, centuries on from its
birth. It has produced legendary icons such as Muhammed Ali that have changed history and left
behind an inspirational, indomitable legacy.
“If you take four street corners and on one they are playing baseball, on another they are
playing basketball and on the other, street hockey. On the fourth corner, a fight breaks out.
Where does the crowd go? They all go to the fight.”
11
TR Sports Marketing
Maidstone, Kent
+44 (0) 7951 456 457
[email protected]
http://timrickson.wordpress.com/
Supported by British Boxing News
12