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We Care
Franchise
pack
Aussie Pooch
Mobile Dog Wash
How You can Join the Aussie Pooch Mobile Family
We Care
A Winning Formula
for Success
Aussie Pooch Mobile was
its kind, and is the world’s
mobile dog wash and care
service for tens of
thousands of dogs, and
their conscientious owners,
every month. There are now
almost two hundred Aussie
Pooch Mobile Dog Wash
operators across the world.
Christine Taylor is the Managing
Director and founder of Aussie Pooch
Mobile. Her career began at the age of
sixteen, when she started an
innovative dog clipping and grooming
service in 1985. In 1990, the company
was launched as a single mobile
hydrobath, with Chris expanding the
service to include mobile dog wash
(hydrobath) units travelling directly to
customers’ homes. As demand
increased, the business rapidly grew,
launching Aussie Pooch Mobile Pty Ltd
in 1991.
“I started Aussie Pooch Mobile
because of my love for dogs and the
joy they gave me. My dream was to
provide a caring service to dog owners
so they could maintain and achieve
their pet’s well-being”.
An Aussie Pooch Mobile franchise
The company also operates under the
name “The Pooch Mobile” with master
franchisees in the U.K., U.S.A., Malaysia,
New Zealand and New Caledonia.
Today, the Aussie Pooch Mobile
philosophy of “We Care” is never more
meaningful and is shown through the
dedicated service our operators provide,
worldwide. Over the years, the Aussie
Pooch Mobile team have continued to
listen to their customers’ and franchisees’
needs, by expanding their services to
include trimming, clipping,
aromatherapy and a range of quality dog
products and treats.
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
opportunities - ideal for dog
lovers with a bit of an
entrepreneurial spirit,
who are seeking a
and rewarding
career. Aussie
Pooch Mobile
provides a proven
business model with
AussiePoochMobile.com.au
1300 369 369
We Care
T Pet Industry in
The
Australia
There are an estimated 33
million pets in Australia,
with over 8 million
households. Australia has
one of the highest
incidences of pet
ownership in the world,
with 36% of households
owning a dog!
An incredible $6 BILLION is spent in
the pet industry every year in Australia.
Of this, $3.6 billion is spent on the 2.4
million dogs living in Australia.^ The
need for an Aussie Pooch Mobile Dog
Wash service will continue to grow
with more couples working full-time
and wanting to make the most of their
spare time.
Pet owners are now known as a “Pet
Parent” more and more. The Aussie
Pooch Mobile service allows “Pet
well-cared-for pooch - all at the
convenience of their own home.
There is no doubt that pets make us
depression, loneliness and help to
promote a positive interest in life. They
also make us more secure.
Pets can also help to prevent heart
disease. Pet owners have lower blood
pressure and mental stability, and can
have less stressful situations than
people without pets. Pets are fantastic
and care, and gain a sense of
companionship from pets. Pets are
somehow able to help bring the whole
family together.
Pets can also help us to save money.
People who have pets go to the doctor
less often for routine visits, and
not-so-serious medical conditions.
Business Mission
Aussie Pooch Mobile is committed to
providing their franchisees with the skills,
experience, education and support to
Welcoming
Enjoyable
Convenient
A
Reliable
E
service to maintain the well-being of
their customers’ pets, every time.
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
^ 7th Edition 2010 Australian Companion Animal Council
AussiePoochMobile.com.au
1300 369 369
We Care
IIt’s the Little Things
It
that Count
At Aussie Pooch Mobile, our
motto is “We Care”, and our
company culture of “Caring,
Fun and Friendly” carries
from management and
The team at Aussie Pooch Mobile
strongly believe that everyone has the
franchisees and customers,
and, ultimately onto their
dog.
will see its tail wag. Smiling will make
others smile. Everyone can make a
the lives of others.
One small action can help to make a
- through caring, having fun and being
friendly. As a member of the Aussie
Pooch Mobile family, you will be
expected to be loyal, honest and open
fellow franchisees. One of the
strengths of the Aussie Pooch Mobile
system is the integrity of the people
within it.
A large component of the Aussie
Pooch Mobile brand awareness is not
only through telling people “We Care”,
but showing it by their actions.
Aussie Pooch Mobile’s
involvement in raising money
for charities such as the
R.S.P.C.A., Animal
Welfare Leagues
and the
Assistance Dog Program through Variety
- The Children’s Charity - is a way that the
public can see that Aussie Pooch Mobile
really does care. Life should be about
having fun and enjoyment. At Aussie
Pooch Mobile, you now have the
opportunity to enjoy and have fun with
what you do and earn money while
you’re doing it.
If you are an active outdoors person, are
goal-orientated, enthusiastic and
motivated, with great people and
communication skills, then an Aussie
Pooch Mobile Dog Wash franchise could
be exactly what you have been looking
for.
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
AussiePoochMobile.com.au
1300 369 369
We Care
Training and
Support
We understand that this will
all be new for you. That is why
we provide you with our
manual and advertising
materials. The initial two
weeks comprehensive
training will see you trained in
the hands-on operation of the
business, dog handling skills,
local area marketing, time
management, customer
service, product knowledge,
money management, goal
setting and retail sales.
Ongoing Support
As well as being initially trained in all
aspects of the business, you will have
ongoing support available to you by
your friendly, approachable support
person and the proven Aussie Pooch
Mobile systems.
Main Website
A professional and custom website has
been especially designed for Aussie
Pooch Mobile. The website is very
user-friendly and informative for both
yourself, existing and potential
customers. Potential customers can
contact operators directly, for
appointments or to complete an
on-line “Dog Wash Booking” request,
which then forwards their contact
details directly to your email address
and mobile.
the digital and printed versions of the
newsletters is always welcomed and
encouraged.
Seminars and
Conference
Aussie Pooch Mobile training seminars
are organised regularly and are aimed to
encourage team interaction and to
provide ongoing training and support.
Our annual two-day conference, with
guest speakers, is the highlight of the
year and is a fun-packed educational
event, with team members coming
together from all around the world to
network and learn from each other.
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
Operator Secure
Website
To further support you, an operator’s
secure website has also been
established. This provides you with
easy access to information to help you
Newsletters
Aussie Pooch Mobile’s newsletters are
designed to keep you up-to-date with
what’s happening at Aussie Pooch
Mobile. Franchisee input into both of
AussiePoochMobile.com.au
1300 369 369
We Care
T Right Service
The
for Customers
Aussie Pooch Mobile is
much more than just a dog
wash company. It only uses
the best possible
environmentally-friendly
products which have been
especially designed for the
needs of dogs, with the
assistance of dog
professionals.
The Service
The Aussie Pooch Mobile service
includes:
• Hydrobath
A massaging bath for dogs, in warm
fresh water
• Brushing
To remove light matting and excess hair
from the dog
• Nail Clipping
To ensure that the dog’s feet are kept in
great shape
• Ear and Eye Clean
Hygienically cleaned to remove any
build-up of ear wax and sleep
• Aromacare
A delightful range of essential oil rinses
for use on the dogs
• Blow Drying
All dogs are blow-dried with a warm
blow dryer to ensure they ready to
cuddle.
More Profits for You
Becoming an Aussie Pooch Mobile
franchisee is a very rewarding career. There
are opportunities for you to grow your
Aussie Pooch Mobile franchise further and
by providing:
• Grooming and trimming
• Retail products from Aussie Pooch’s
exclusive range and from other leading
pet brands
• Training and support to other operators
• An opportunity to expand with the help
of a representative to help service
additional customers and territory.
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
Hydrobath
The hydrobath system is more than just
a dog wash. The hydrobath pumps
pressurised warm water through the
dog’s coat, lifting it and cleaning right
down to the surface of the skin,
removing loose hair, dirt, grease and
grime. But best of all, its massaging
enjoying its wash. The dogs are handed
The customers - and the dogs - love it.
AussiePoochMobile.com.au
1300 369 369
We Care
The Pooch Mobile
Washing Unit
As part of your start-up
package, you are provided
with your very own “Pooch
Mobile Washing Unit”. Over
the years, the Aussie Pooch
Mobile Washing Unit has
improved with the help of
our franchisees, to be the
ultimate tool for washing
and caring for dogs. It is the
best mobile bathing system
in the world!
Promotion
Easy to Clean
All-weather
Heater and Water
Storage
Your customers (and passers-by) are
able to see you pampering pooches.
This puts both the pooch and
customer at ease and attracts attention
for your business.
The Aussie Pooch Mobile Washing Unit
has been designed to be used in all
weather conditions, all over the world.
Clear windows can be left open for
the pooch from the elements. You are
able to provide all of your services from
inside the Aussie Pooch Mobile
Washing Unit.
Dog Psychology
With an easy-to-clean environment, your
Aussie Pooch Mobile Washing Unit can
be completely hosed throughout to
ensure it can be kept clean at all times.
Your hydrobath and 70 litre capacity
water storage tank are designed with
heaters, so you will always have warm
clean water for every dog. The storage
tank is essential for the times when you
may not have access to water.
The unit will become your prized asset,
giving you years of hassle-free operation,
allowing you to get on with the task of
washing dogs in a well-presented
specialty unit.
The Aussie Pooch Mobile Washing Unit
has been designed with dog psychology
in mind. Your pooch will feel
AussiePoochMobile.com.au
design.
1300 369 369
Approved by Veterinarians and Dog Handlers!
Trailer recommendations by other pet care professionals:
www.aussiepm.com.au/dog-wash-trailer.html
We Care
Lo
Loyalty
has its
Rewards
Everyone knows that a
business that has repeat
business is a great business,
and that word-of-mouth is
the best form of
advertising. By providing
Aussie Pooch Mobile’s style
of service, coupled with
your own exceptional
customer service, you will
build a loyal, regular and
happy customer base that
will see them coming back
for more!
Aussie Pooch Mobile services are used
on a fortnightly and monthly basis by
a large percentage of existing
customers. Dealing with the same
regular customers, each fortnight or
month, allows you the opportunity to
build customer relationships and
encourages referrals from customers to
ensure that word-of-mouth referrals
will grow and strengthen your
business. Your customers will enjoy the
convenience of your service and their
dogs will love it!
Advertising
With Aussie Pooch Mobile, you are
provided with their exclusive and
proven “Local Marketing Launch”, as
well as ongoing campaigns,
advertising and promotional tools to
ensure your business grows. Aussie
Pooch Mobile has built a brand
awareness that is second to none!
for their special dog.
Recognition
As an Aussie Pooch Mobile franchisee,
you will be recognised and rewarded for
your achievements, not only within the
Aussie Pooch Mobile family, but in the
greater community as well. Numerous
franchisees and Chris Taylor - founder of
Aussie Pooch Mobile - have won many
awards over the years. For a
comprehensive list of all of the awards
that have been won to date, visit their
website at:
www.AussiePoochMobile.com.au
If you would like to join the Aussie
Pooch Mobile Dog Wash family, then
call today!
Exclusive Territory
Aussie Pooch Mobile provides you
with an exclusive and large territory.
Some of the advantages of having an
exclusive territory are:
• Short travel time between each
customer/ booking
• All of the self-promotion and
marketing that is done in your territory
• Your customers will appreciate
knowing the person who will be caring
AussiePoochMobile.com.au
1300 369 369
Until
31 Dec
2013
only
Special
Offer
*
An Aussie Pooch Mobile
Dog Wash franchise for only
$24,900
PLUS trailer, equipment and stock.
Purchase outright or Rent to Buy!
Delivery Not Included.
Guaranteed
Income
Gives you peace of mind while we
work together to establish your
business. Your income is guaranteed
at $600 per week for eight weeks.*
Local Area
Advertising
An initial supply of marketing material
including your very own business
cards and a unique and proven
advertising launch is designed
especially for your exclusive area.
Traineeship
Mobile Washing
Unit
Whether you purchase outright, or rent
to buy, you will get your very
own Aussie Pooch Mobile Washing
wash industrial grade hydrobath with a
additional water storage tank, turbo
blow dryer, signage and other fittings.
Consumables
Package
All necessary consumable products
100 customers. The products are
environmentally friendly and will not
harm you, your dogs, the environment
or the hydrobathing equipment.
Retail Products
You will receive over $450 worth of
retail products to sell, to help you
Initially, you will be trained in all
aspects of your business and then you
will be provided with a support
person for you to call on, every step of
the way.
business.
Uniforms
Communications
Levy
You will be supplied with a uniform to
help you look professional while
representing Aussie Pooch Mobile.
Insurance
Public liability and fully comprehensive
cover for the trailer for three full
months.
3 months communication levy sees
you receiving enquiries from your area
directly to your mobile and email.
Franchise Fee and
Document Costs
Included in this package is the preparation
of your franchise documents plus
government stamping and business
registration.
Optional Extras
• A grooming and clipping course and
equipment package * (approx. $900).
• Accident and sickness insurance - you
may choose to take out this insurance
which we have been able to source
through a reputable company at a
competitive price for you.
Ongoing Royalties
Ongoing royalties on all franchise
territories apply.
• Franchise Royalty - the franchise royalty
paid is 10% of your gross weekly income
plus GST.
• Advertising Levy - the advertising levy is
3.5% of your gross weekly income plus GST.
A GUARANTEED 3.5% of
your income is spent
on advertising.
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AussiePoochMobile.com.au
1300 369 369
Offer expires 31st December 2013 Purchase outright or rent to buy. The purchase outright complete package is worth $38,900. Rent to buy only applies to
trailer, equipment and stock (Approximately $14,000) Not including delivery. Finance to approved applicants to suit your budget. The special offer is for
NEW sites only. Ask about established re-sales as well.
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Contacts
Franchise Sales
Mark Welham
Mobile 0411 553 796
Local Call 1300 369 369
[email protected]
International
Franchise Sales
www.hydrobath.com
Brisbane Franchise
Support Office
Unit 4 / 13 Brewers Street
Burpengary Queensland Australia 4505
Telephone +61 7 3888 7111
Fax +61 7 3888 7222
[email protected]
Aussie Pooch Mobile Pty Ltd
ABN: 68 056 734 528
AussiePoochMobile.com.au
1300 369 369
www.facebook.com/aussiepoochmobile
© Copyright 2012 Aussie Pooch Mobile Pty Ltd.