BRINGING RED BULL CLIFF DIVING TO LIFE IN STORE

BRINGING RED BULL CLIFF DIVING TO
LIFE IN STORE
Patricia Garry
TESCO CATEGORY OBJECTIVES
1.ENGAGE & EXCITE SHOPPERS IN STORE & AT THE
SHELF
2. DRIVE FOOTFALL / INCREASE PENETRATION
3. DRIVE VOLUME
TOP 2 TOP MATERIAL
NEW
IMAGE
UTLISING AN EVENT TO DRIVE CATEGORY ACTIVITY
DRIVE
FOOTFALL
ENGAGE &
EXCITE
WIN & BUY
TICKETS
EVENT
EXPERIENCE
TURNING BRAND LOVE TO CAN LOVE
•
•
•
Red Bull Cliff Diving 4 pack exclusive to
Tesco*
Very strong promotion price of only €4
The 4 pack was the key to getting tickets to
the event…
FOR THE PROMOTIONAL PERIOD. ROI ONLY
ONLY
€4
ONLY
€4
BUY TICKETS:
WIN TICKETS
FOR THE PROMOTIONAL PERIOD. ROI ONLY
TOP 2 TOP MATERIAL
BRING THE CATEGORY ALIVE!
MAIN SHELF
SECONDARY
THE CLIFF DIVING OCULUS CONVOY
BUILDING EXCITEMENT FOR TESCO SHOPPERS
TESCO SHOPPERS DIVING IN!!
SUCCESS IMAGE
RESULTS
Customers
Volume
Penetration
€4
+11%
+486.2%
+53%
ON GOING PERFORMANCE
Spend per
customer
Frequency
+5.9%
+6.1%
TOP TIP