moo milk bar - Vicinity Rewards Blog

CASE STUDY
ABOUT MOO MILK BAR
GOALS
Reward existing customers,
Toronto, Ontario
especially regulars
Joined Vicinity: July 2013
Moo Milk Bar is a milk and cookies bakery in Toronto’s Beach
Increase value of single orders
neighbourhood. Vicinity was the first loyalty program they implemented,
and they chose it because it’s nimble, simple for customers to use, and it
Provide an incentive so customers
fit in with their existing point-of-sale technology.
come back more often
MOO MILK BAR STATS
REWARD STRUCTURE
Earn 1 point for every $5 spent.
10 points = 1 free milk & cookie
1,200
169
MEMBERS
VIP MEMBERS
69
2,815
REWARDS
REDEEMED
TOTAL VICINITY
TRANSACTIONS
20 points = free ½ dozen cookies
IN THEIR OWN WORDS
RESULTS
It’s a great network of businesses where you can get some
Moo Milk Bar’s Vicinity member base
referrals. It brings people back to your business. Vicinity is a great
has grown to over 1,200 people, and it
business tool, especially for small businesses.
has provided the trendy milk and
— Colette Bayani-Thody, Manager
cookies bar with a way to reward their
many regulars. The program has also
changed consumer behaviour,
encouaring customers to buy an
additional item in order to earn a point.
ADDITIONAL CONTENT
From the Toronto Star: “Sweet deal”
bit.ly/1ikYyyk
Video: “Vicinity - Putting loyalty to work at Moo Milk Bar in Toronto”
vimeo.com/89324478
vicinityrewards.ca
1-855-2-VICINITY
[email protected]