COMPANY PROFILE

COMPANY PROFILE
INTRODUCING THE TRELLICOR GROUP
Trellidor is part of a privately owned group of South African manufacturing concerns known as the Trellicor Group. The
Group specialises in custom manufacturing physical barrier and controlled access security doors for domestic, commercial
and industrial markets.
The three independent companies within the Trellicor Group are:
• Trellidor
Trellidor manufactures retractable and fixed steel security barriers for doors, windows, passageways and other apertures
for both domestic and commercial applications. The company also produces Cottage Guard burglar guards and Access
Guard portable screens.
• Roll-Up Serranda
Roll-Up Serranda manufactures roller shutters for commercial and industrial customers. The range includes specialised
products such as fire protection doors, high frequency roller shutters, and doors that can withstand the force of cyclone
winds.
• Coroma
Coroma manufactures sectional overhead garage doors and the necessary hardware for domestic, industrial and
commercial markets, and specialised industrial and commercial doors for access and climate control.
ABOUT TRELLIDOR
Since its inception in 1976 Trellidor has shown continuous
high levels of service and reach all corners of South Africa, we
growth, facilitated by an ever increasing demand for security
would have to franchise our operation, and today we have 45
products in a hostile world, the continued expansion of its
outlets throughout the country. Trellidor is still expanding to
highly successful and motivated franchisee and distributor
continue to provide an efficient service to all our customers,
base, and considered international expansion, especially
and new franchisees regularly come on board.
into Africa.
Demand for our products is driven by crime and our
Trellidor has become a household name in barrier security
research and development team has stayed in step with the
in South Africa, both in the domestic and commercial
challenging South African market, improving on our product
markets. The term ’trellidor’ is now the generic name for all
offering as new technology and materials become available.
trellis-style physical security products in our home country.
In our next financial year we will install in excess of
250 000m² of Trellidors into homes and businesses in
Internationally, we are best known for our Trellidor Trojan
South Africa.
product, certified by the LPCB (London-based Loss
Prevention Certification Board) to level 2, making it the
In addition to securing hundreds of thousands of homes
strongest sliding security barrier in the world. The Trellidor
and small businesses over the years, Trellidor has
Trojan is the barrier of choice for well-known United Kingdom
partnered with large retail groups such as Relyant Retail,
retail chains such as Sainsbury’s and Tesco.
Makro, Mr Price, JD Group, Pick ‘n Pay, Shoprite Group,
Checkers/Hyper, Sainsbury’s and Tesco.
We began as a small business based in Durban, on the east
coast of South Africa, manufacturing and installing steel
Respected
external
bodies
have
certified
Trellidor’s
security barriers to protect doors and windows in homes
products, providing customer assurance. These include
ranging from apartments to large executive dwellings. As
the SABS (South African Bureau of Standards) and the
the business grew, we opened branches in Johannesburg,
UK-based LPCB (Loss Prevention Certification Board)
Pretoria and Cape Town.
which is widely acknowledged as a leading international
certification and approvals body in the fire protection and
By the early 1980’s it became obvious that to maintain our
security industries.
Trellidor products are approved by ‘Secured by Design,’ the
UK Police flagship initiative supporting design principles
that reduce the opportunity for and fear of crime, creating
a safer and more secure environment. Trellidor is also a
member of the Security Association of South Africa.
INTERNATIONAL SALES AND DISTRIBUTION
Our export division was established in the mid 1980’s with
Further afield, Trellidor has distributorships in the UK,
the launch of a distributorship in Israel. Today we are present
Israel, Australia, some parts of Europe and the Indian Ocean
in 17 countries worldwide, over 11 of those on the African
Islands. Many of these distributorships focus on commercial
continent, including a trimshop hub in Ghana that serves
and industrial markets, where our premium quality Trellidor
the West Africa region. In addition we have representation in
Trojan security barrier has been well-received. With
Botswana, Kenya, Malawi, Mozambique, Namibia, Nigeria,
increasing concern for personal safety world-wide, both our
Swaziland, Zimbabwe and Zambia.
domestic and international sales are making great strides.
Middle east
Europe
Africa
Australasia
1. Botswana
2. Ghana
3. Kenya
4. Malawi
5. Mozambique
6. Namibia
7. Nigeria
8. Swaziland
9. Zambia
10. Zimbabwe
11. Lesotho
12. Mauritius
13. Reunion Island
14. Madagascar
15. United Kingdom
16. Portugal
17. Australia
18. Israel
19. South Africa
20. New Zealand
TYPICAL MARKET PROFILE AND KEY DRIVERS
DOMESTIC
plays a key role in integrated security systems, fulfilling the
The typical domestic Trellidor customer is at the top end
function of ‘first line of defence’ against criminal activity,
of the Living Standards Measure (LSM), in categories 7-14
including control of access into and out of a building.
of the 14-point scale. This customer is exposed to crime
and is concerned about personal safety and/or protection
In the past this usually meant bulky, heavy sliding security doors
of possessions. Crime is clearly a major driver of demand,
that were difficult to operate. Trellidor is the only manufacturer
together with a preference for premium grade, custom-
that can today provide this grade of trellis-style security in a
made physical security barriers that offer high performance,
lighter, easy to open and close design that stacks neatly to the
reliable backup and after-sales service from the supplier.
side taking up less space in the doorway than expected. Known
as the Trellidor Trojan, the product is internationally certified as
We traditionally achieve success in hot climates where
the strongest sliding security barrier on the market.
domestic customers need to keep their windows and doors
open for airflow but still be protected from potential home
Commercially, Trellidor barriers are ideal for:
invasions. Our products are also in demand for vacation
• Doorways where there has to be a clear reveal, such as fire
homes that are unoccupied and vulnerable to criminal
activity for long periods of time.
escapes
• Securing internal doors where access must be restricted
e.g. change rooms, storage areas, offices
Other drivers of sales in the domestic market include:
• Growth in housing stock and renovations/expansions to
existing homes
• Existing customers moving to new homes
• Embassies and foreign buyers looking for secure housing
• High levels of disposable income
• Favourable levels of interest rates/ability to borrow
• Protecting the exterior of buildings to stop unwanted
intrusion, such as shop front doors and windows after
hours
• Situations where aesthetics are important as this type of
product allows a full view of the exterior of the building
• Situations where people wanting to enter the premises are
clearly visible behind the security gate
• Buildings where windows and doors need to be protected
COMMERCIAL
with similar-looking products as Trellidor manufacturers
On the commercial side, physical barrier security often
matching products for doors and windows
INTERNATIONAL DISTRIBUTION MODEL
We supply our product outside of South Africa in three
is ordered from South Africa as a fully assembled unit.
different formats, depending on the nature of the operation
in the target country.
• Fully functional factories
Demand in excess of 25 000m² per year generally justifies
• Fully Assembled Units
expanding the operation to manufacture at least some of
Fully assembled units are ordered direct from the South
the components required in the production of Trellidor
African factory via our online ordering system. These units
products, and would result in an investment in roll forming,
are custom made as per specification to our standard
fabrication and powder coating machinery as necessary.
lead time of 5 to 10 working days, depending on the
The balance of any components not manufactured in the
product selected, and air-freighted to the distributor for
local factory can still be sourced from South Africa as per
installation at the customer’s premises.
the trimshop model.
• Trimshops
Trimshops are established in countries where sufficient
demand has been found to justify the investment.
Typically, more than 3000m² of product is supplied
per annum. Trimshops are supplied with components in
standard height ranges from the factory in South Africa to
be kept in stock. These components are cropped, punched
and assembled to specific customer requirements on order
and supplied directly to the customer by the distributor.
Trimshops are supplied with basic punching and cropping
machines, rivet guns, tables and saws and usually hold in
the region of three month’s stock on hand on location. Topup orders are manufactured in South Africa and generally
sea-freighted to the distributor. The product range is
limited and anything outside of the trimshop’s capability
DISTRIBUTOR SUPPORT
A dedicated sales and logistics team based in Durban
provides direct support to our export customers. Orders
are placed through this team and passed onto the factory
once checked. The team then manages the order through
the production process, onto the necessary transport vessels
and to the distributor.
A dedicated export manager/consultant is allocated to each
territory and visits on a regular basis to assist with the
following:
• Business strategy and marketing plans
• Structure and staffing
• Technical and sales training
• Product support and technical assistance
• Provide communication link between the factory and the
distributor
• Advertising
planning
and
assistance
international advertising agency
through
our
PRODUCT DIFFERENTIATION
Trellidor is unique in its product differentiation. Unlike
a pre-treatment process that enhances our products’
other manufacturers of trellis-style security barriers, our
resistance to corrosion and is UV resistant
steel components are roll formed into u-channel profiles
with reinforced edges rolled back 180°. This gives our
barriers increased flexibility and strength, and we’re able
to coat all surfaces with our superior corrosion resistant
powder coating. Our competitors use square tubing which
is difficult to coat on the inside and therefore vulnerable to
corrosion, and also more brittle in terms of strength.
• Our barriers are all custom made to fit the opening,
ensuring best-fit for strength and integrity
• A number of our products have been internationally
certified
• We offer guarantees of 3 years (coast) or 5 years (inland)
in South Africa
• We can supply a range of products for different security
risk profiles
Our other equally important points of differentiation on all
our products are:
In addition, we offer optional extras unavailable elsewhere,
• A choice of patented dead-lock and slam-lock systems
designed to suit the customers’ specific requirements.
that out-perform any others on the market
• Our barriers feature a sash with a double upright system
(front and back) with links that cross over and connect
three upright bars instead of the two used by competitors.
This improves strength as well as smooth operation
• Specially designed tamper-proof fixings and purpose
designed rivets
• Our bottom track features a low profile aluminium
‘T’ track designed to meet international standards
These include:
• Colour coating in corporate colours or to suit the
building
• Bottom tracks that are recessed or hinged out of the way
to comply with health and safety regulations as well as
provide safe wheelchair access
• C
hoice of paired or random key systems
• The ability to design and manufacture products to protect
curved or angled windows and doors
• A steel shroud covering the top track is standard on
• Matching barriers supplying the same level of security for
the Trellidor Plus and Trellidor Trojan, and an optional
doors and windows in both fixed and retractable versions
extra on the Trellidor A300, significantly decreasing
to provide uniformity in terms of looks and strength
opportunities for tampering
• We use a state-of-the-art powder coating system with
CONCLUSION
Crime is an international problem but the South African
market has its own peculiarities that have lead to the
development of our unique Trellidor brand of physical
security barriers and a business that has grown exponentially
over the last 30 years. Through continuous research
and development we are now able to offer products of
international quality for a wide variety of applications.
Trading in international markets has shown us that no
matter what the local conditions, Trellidor products are
universal. We have a premium brand that does a superb,
uncomplicated job of protecting people and possession.
Strong, dedicated partnerships in countries beyond our
shores, supported by our committed head office team, have
proven highly beneficial to both the officially appointed
distributor and Trellidor itself.
Trellidor intends to continue expand the business both in
South Africa and internationally and the outlook for us all
in terms of future growth is highly positive.
HEAD OFFICE CONTACT DETAILS:
Tel: +27 31 508 0800
Fax: +27 31 507 2129
Physical address:
20 Aberdare Drive, Phoenix Industrial Park,
Kwazulu-Natal, South Africa
Postal address:
PO Box 20173, Durban North, 4016
Website: www.trellidor.co.za
Export Manager:
Managing Director:
Wayne Halgryn
Andrew Thomas
[email protected]
[email protected]