A SAEPIO CASE STUDY
Transcription
A SAEPIO CASE STUDY
AUDI A SAEPIO CASE STUDY When Audi was preparing to launch a new corporate identity, the luxury auto maker decided its ad builder software had outlived its effectiveness. Audi selected Saepio to protect its branding and to give dealers a single point of access for all marketing assets. BENEFITS ABOUT AUDI With roots dating back to 1911, Audi has become one of the world’s most successful luxury automotive brands. The company’s distributed marketing force of nearly 290 domestic dealers play a key role in Audi’s market presence and market share gain for luxury brands sold in America. CHALLENGE While Audi had provided an ad builder resource for its dealers since the early 2000’s, it needed a much more dynamic solution that streamlined ad creation across all models, offer types, media and size. Without such a system, ad hoc efforts by local dealers to create their own ad materials often caused brand effectiveness to suffer. In addition, images were not tagged with metadata so finding the right asset was cumbersome for users. SOLUTION Saepio offered Audi more bang for the buck. Sophisticated metadata tagging makes finding assets (including print ads, flyers, flash banners and emails fast and easy for dealers. Dynamic customization capabilities and automatic resizing eliminate the need to involve an outside agency to manually version ads. Plus, storefront enhancements and real-time reporting add to the new system’s value. “ We’re reducing costs, saving time and empowering dealers to get a locally relevant message out faster while protecting the Audi brand. ” - Mark Dahncke, Audi of America Implementation took just two months and dealers embraced the solution right away. Dealers can customize ads and send placement ready output to publications within minutes, without jumping through hoops or having to send corporate-approved art first to an agency for local customization, saving Audi hundreds of thousands of dollars. The Saepio platform also makes it much easier for dealers to comply with brand standards. Mark Dahncke, who managed the solution launch for Audi of America, estimates the dynamic customization and resizing features alone save $450,000 by eliminating the need for 15 versions of each ad. “With our old system, we had to have an agency create different templates for any given ad to accommodate each model, offer type, and size,” he said. “Now we just have to create one template and Saepio does the rest.” Dollars are not the only savings, Audi realizes. Ads that used to take hours, days or weeks to create can now be customized and sent to production in 30 minutes or less. Campaign management and planning, more streamlined and integrated email and other collateral customizing capabilities, increased Flash customization, and user customizable interfaces are a few of the new resources Audi is using. Additionally, Dahncke said they continue to add enhanced real-time reporting about who is using the system and what they are using, data that used to take two weeks to generate. “We’re reducing costs, saving time and empowering dealers to get a locally relevant message out faster while protecting the Audi brand,” Dahncke said. “Saepio gives us a competitive advantage.” AUDI | SAEPIO CASE STUDY SOLUTION REQUIREMENTS WHEN AUDI LOOKED FOR A SOLUTION FOR ITS DEALERS, THE WISH LIST WAS LONG • Scalability to address future needs • A campaign management and planning component • Improved asset tagging for easier searches • Automatic resizing for ads • Drive cost out of and efficiency into the advertising process • The ability to customize digital marketing mediums, like Flash images, web banners and email templates • Quick adoption by dealers to gain full benefits • The option to print locally or send to a centralized print-on-demand vendor • Customize pricing and other local market details • Value-added services like co-op implementation • The ability for ad agencies and corporate marketers to interface with the system In addition, Audi corporate marketing wanted to leverage the experience of a proven vendor with top accounts and get the most functionality they could for the price. Audi considered 10 providers and in the end, Saepio was able to meet all of their criteria. “From start to finish, the technical implementation of the Saepio solution took just two months,” said Dahncke.“ This was the smoothest rollout of any program offered to our dealer base. The system was well received by dealers – we’ve had virtually no complaints.” “ SAEPIO GIVES US A COMPETITIVE ADVANTAGE. ” - Mark Dahncke, Audi of America To learn more about Saepio’s solutions, visit us at www.saepio.com or call 1.877.468.7613 AUDI | SAEPIO CASE STUDY