c astlines - Falmouth Chamber of Commerce

Transcription

c astlines - Falmouth Chamber of Commerce
Page 1
May 2009
C ASTLINES
May 2009
Business News From The Falmouth Chamber Of Commerce
May Marks Our Final Green Breakfast,
Falmouth Chamber Open House and
Our New Member Reception!
Join us on Thursday, May
28th from 7:30-9:00AM for
our final Green Breakfast!
The event will be held
in the Board Room located
upstairs at the Falmouth
Chamber of Commerce, at 20
Academy Lane in Falmouth. Since
October the Falmouth Chamber
of Commerce has partnered with
Green Businesses to provide informational discussions on Green
Practices each month, all leading
up to this final session in which
we will introduce a new Green
Certification Program. We have
worked with FCAT (Falmouth
Climate Action Team) to create a
set of guidelines for any business
or organization in Falmouth, and
soon to be Cape-Wide, which can
implemented and validated. This
certification will allow businesses
and organizations to market
themselves as “Green,” and
helps to promote Falmouth
as a “Green Destination.”
The event will include
breakfast and an informational session lead by Nicole Goldman
of ‘g’ Green Design Center and will
also touch on the Green Practices
the Falmouth Chamber has begun to
implement.
After breakfast, join us for an
open house, in which the Falmouth
Chamber will open its doors for the
community, to tour our beautifully
renovated historic building. We will
also host a New Member Reception,
providing information for our new
members and anyone who would
like to know more about the value of
Chamber membership.
Please RSVP to 508-548-8500 or by
e-mail to [email protected].
INFOmania
Finding the Fun and All That Falmouth Has to Offer!
Thursday, May 14, 2009 2-7PM
Highfield Hall
56 Highfield Drive
This informational extravaganza boasts over 50 exhibitors including
local attractions, restaurants, events, businesses and points of interest
offering samples, coupons and gifts!
Whether you work, play or vacation in Falmouth, spend an afternoon discovering why: There’s no place like home!
Also enjoy an exciting new educational component:
3:00 pm – 3:45pm
Andy Ross, Director of Marketing for Wequassett Inn Resort &
Golf Club
Customer Relations Management
3:45pm – 4:00 pm
Nicole Goldman, Owner of ‘g’ Green Design
Intro to Green Tourism – a presentation on low or no cost Green
Business Practices that all businesses can implemented NOW.
Arm yourself with the information needed to keep business thriving
by helping Falmouth visitors experience the best of Falmouth…where
the Cape begins!
Free parking is available at Highfield Hall and Green Shuttle
Service from the town parking lot on Depot Avenue.
Cape & Islands
Workforce
Investment Board
Spring Kick-Off
with May’s
Business After
Hours at Freedom
Boat Club!
Spring is here, and what better
way to celebrate than with an outdoor Business After Hours along
the water!
On Thursday, May 21st from 5-7
please join the Falmouth Chamber of Commerce and Freedom
Boat Club for our monthly Business After Hours event. The event
will be held at Freedom Boat Club
at Green Pond Marina, located
Continued on Page 4
By David Augustinho, Executive Director
The Cape and Islands Workforce
Investment Board (WIB) has created two new programs to help Cape
businesses in these tough economic
times. One is the Workforce Training
Fund, a state-wide program which
provides local business with matching grants of up to $250,000 to train
employees. The second program is
the Cape Area Management Program
(CAMP), a free training program
that will be offered in the Falmouth
region this fall.
The Workforce Training Fund
(WTF) has been in existence for nine
years and has funded over $2,000,000
in training on the Cape and Islands
including over $800,000 in training
programs in the Falmouth area. Teledyne Benthos, Inc., Hydroid, Cape
Cod Printing, Falmouth Prescription
Center, and Sapphire Engineering are
some of the companies who received
funding from the program.
There are two types of applications to the WTF. One provides
larger grants, like the $72,000 grant
received by Sapphire Engineering to
implement a lean manufacturing process throughout the company. The
other, called the express program,
provides smaller grants to companies
with 50 or fewer employees.
Companies interested in the WTF
can contact David Augustinho directly ([email protected]) for a meeting to help determine if the WTF is
a suitable vehicle for meeting your
training needs. He can also refer
businesses to appropriate free technical assistance services that support
the WTF.
The CAMP program is a 3 year
grant-funded cross sector training
program targeting management occupations on the Cape and Islands.
Industries such as hospitality, retail,
healthcare, real-estate, financial services, human services, public administration, construction and the arts
can join the program.
The training will be offered free of
charge in the Falmouth area in the
late fall of this year. Faculty from The
Coastlines • www.FalmouthChamber.com
National Graduate School of Quality
Management (NGS), a Falmouthbased institution of higher learning,
will lead four training modules.
Module 1: First-Line Supervisor Principles of Practical Management
Module 2: Teams/Team Work
Module 3: Effective Project Management
Module 4: Continuous Quality
Improvement
The program also includes Peer to
Peer Practicum Sessions led by Ernie Oliveira, Founder and President
of DEO Associates. The goal of the
practicum is to have the attendees
practice their newly learned skills in
a safe environment while getting ongoing support from a business consultant with proven expertise.
Information sessions will be
scheduled this fall with the Falmouth
Chamber of Commerce.
Volunteers
Wanted!!!
The Falmouth Chamber of Commerce is looking for volunteers to
work Information Stations at the local beaches and Commodores Games
this Summer!
If you are interested, please contact Jay Zavala at 508-548-8500.
Inside This Issue
Facebook for
Small Business
and Entrepreneurs
 Page 3
Falmouth Chamber
Annual Dinner
 Page 4
Do-It-Yourself
Vacation Rentals
 Page 5
8 Tools to
Save You Time and
Make You Money  Page 7
May 2009
Page 2
Free, High Quality Business
Advisory Services for YOU
President’s
Welcome
The 2009 Annual Meeting of the
Falmouth Chamber of Commerce
is a big deal. On Thursday, May 7th,
our valued members will meet for
the 95th time to take stock of the
affairs of commerce in our town
and to pay tribute to those whom
they have measured over time and
Jay Zavala, President
found to be the best of the better
amongst us. When that is done and the gavel drops the ballroom
doors of the Sea Crest Oceanfront Resort & Conference Center will
open for a lively Spring Social with welcomed friends and neighbors who share a mutual interest in our community. Together, we
will enjoy an entertaining evening overlooking the ocean.
At this annual ritual our members, supporters and guests come
together to celebrate hard work, resourcefulness, perseverance and
generosity, and to salute those whom have earned their respect and
admiration. Tommy Leonard, Emil “Bud” Tietje, JoAnn Fishbein
and Karen Chorches will be honored. A new component will be
added this year; the Spring Social. This gives us an opportunity to
spend more time with other Falmouth citizens who customarily
engage in other interests and move in other circles. Given the challenges we share, it is good to come together. Music and a festive
setting are just the ticket.
We have a lot to talk about. Besides, we certainly share a great
deal in common; we share a common language, everyone likes a
little competition, we admire action, and we find inspiration in
excellence. In business, as in life, we come together to enjoy one
another’s company, being fully aware that “whom you know” is
often as important as “what you know.”
After an evening of mingling, dining, and socializing with the
visionaries, the successful, the disciplined, the tenacious and the
hopeful, we will be ready to face the next day as a new adventure.
We are reminded that if we stay the course we can reach our goals
and more importantly – we won’t have to do it alone. That is the
power of association.
Jay Zavala
President
We are pleased to offer you direct
access to the business advisors of the
Massachusetts Small Business Development Center Network (MSBDC)
where Your Success is Our Business!
The MSBDC is the only nationally
accredited agency which provides
FREE high quality business advisory
services and international trade and
export assistance to small business
entrepreneurs.
Your local MSBDC is located right
here at the Falmouth Chamber of
Commerce, and a professional business advisor is available to help you
grow your business profitably.
Working with a wide range of companies, the MSBDC provides FREE
one-on-one, confidential and comprehensive advisory services which focus
on helping you to grow your business
with strategic, marketing and operational analysis as well as financing
and loan assistance. The MSBDC also
connections to resources from our
funding partners: the US Small Business Administration, the MA Department of Business & Technology,
and higher educational institutions
including UMASS Dartmouth” said
Melinda Ailes, Regional Director.
“We work with our clients to develop innovative solutions to meet their
needs, while at the same time working to grow the local economy”.
The MSBDC provided assistance
to over 8000 clients in Massachusetts
last year. Why don’t you call and get
some quality advice for your small
business? The MSBDC welcomes the
opportunity to work with all small
Dr. Cliff Robbins, MSBDC
businesses, from start-up to early
stage, or growing and challenged.
provides training programs through- Please call the chamber office at 508548-8500 or give the MSBDC a call at
out Southeastern MA.
“The MSBDC is a uniquely effec- 508-673-9783. And visit the web site
tive advisor to small businesses, in at www.MSBDC.org/semass for more
part due to its extensive access and information about YOUR MSBDC.
Green Restaurants
from www.greenrestaurants.org
Taking steps towards becoming
a greener restaurant will pay off in
a number of ways. First, you’ll save
money as you reduce energy and
water use. Second, you’ll improve
the dining and working environment for both customers and employees. Third, you will be able to
differentiate your business as one
committed to sustainability. Finally,
your actions will genuinely make
a difference, whether by lowering
greenhouse gas emissions through
reduced energy use, eliminating the
stream of toxic cleaning chemicals
into the sewer system or supporting
local organic farmers. When you
take these actions at home, you’re
having a small impact. When you
take them at your restaurant, you
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Coastlines • www.FalmouthChamber.com
are multiplying that impact by the
number of customers you serve
each day.
The options for going greener in
restaurants are limitless and cover
every facet of your operations. Here
are some ideas for how to get started:
• Form a “green team” with staff
members from the kitchen, front
of the house and cleaning crew. Let
them share ideas and map out a
plan.
• Create short-term and long-term
objectives. Tackle one project at a
time.
• Focus on communications.
Every employee is important to
the program’s success and should
know what you’re trying to achieve
and why. Recognize some of the
cultural and language barriers that
may make implementation diffi
cult.
• Promote your actions. Let your
customers know that you’re working
towards becoming a greener restaurant and that the actions you’re taking can be replicated at home.
• Get expert help. There are many
organizations and consultants that
are experts in these issues. Call and
get their advice.
• Spread the word. As you start
to take some of these steps and see
the results, let your colleagues know
what you have done and what you
have saved. The more that information and lessons learned are exchanged, the faster the restaurant industry can collectively move towards
operating practices that are both
environmentally and economically
sound.
Page 3
May 2009
Facebook for Small Business and Entrepreneurs
Facebook is a popular online social
networking site that adds a quarter
million new users every day and currently has over 120 million active users. If you think your target audience
isn’t on Facebook, you might be surprised to learn the fastest growing demographic is the 25 and older group.
If you’re not comfortable or familiar with social media, you should
think of it as a new take on the
networking event, except with less
pressure to make small talk and no
shrimp cocktail boat.
By investing some time and energy
into Facebook you can build brand
loyalty, establish your expertise, engage your customers on a deeper
level, and drive qualified leads back
to your Web site.
Step 1: Create Your Profile
Facebook is about personal relationships; the coin of the realm is
“friends.” While people may want to
be friends with you, chances are they
aren’t looking to be friends with your
company. Did you ever have a heartto-heart with Nike, or go to the movies with General Motors?
In fact, creating a profile for your
business breaks Facebook’s terms
and conditions. Therefore, you need
to start by creating a personal profile
using your real name.
To build your profile upload a
photo, enter your education, business and contact info, and join your
local network (i.e., Portland, ME).
The more complete your profile,
the more easily you can connect with
other people. If you’re concerned
about privacy, Facebook offers highly customizable privacy settings that
control who can see different elements of your profile. This way you
can share photos of your kids with
friends and family, but not with your
boss or customers.
Next you can upload your contact database to see which of your
contacts are already on Facebook,
and ask to “friend” any of them you
wish. This gives you a good starting
point on Facebook, rather than starting cold.
Step 2: Create Your Company Page
Once you have a personal profile,
you can create a page for your business. Pages can be populated with
company information, photos, video,
upcoming events, discussion forums
and links back to your Web site.
You can also add additional applications to increase the functionality
of your page, such as an RSS feed
from your blog or embedded videos
from YouTube. Pages are made publicly available so search engines can
find and index them, which is an
added benefit.
People on Facebook can become
“fans” of your company, which is a
great way for you to stay in touch
with them and share information
and advice. Think of gaining Facebook “friends” or business “fans” in
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the same way you think of increasing your email subscriber base: they
build your network.
You can promote your company page via email, your blog, and
through the Facebook network to
drive more traffic and build up your
fan base.
If you’re wondering why you need
a Facebook page since you already
have a Web site (and maybe a blog,)
it’s about being where your customers are…location, location, location.
some friends and fans to get the ball
rolling. An assisted living resident
might create a “sandwich generation” group; a business coach might
create a personal power group.
Once nice benefit of groups is that
you can “bulk invite” people to join
(who are connected to you on Facebook), and they can then “bulk invite” their friends as well. This means
your group can go viral quickly, and
so groups are great ways of promoting a movement.
Step 3: Join and Create Groups
Another way to network on Facebook is through the use of groups.
Groups, unlike pages, are only visible to Facebook members. Groups
can be formed around anything from
sustainable business practices to political affiliations to love of a particular video game or breed of dog.
Chances are your prospects already participate in these groups; if
not, create a new group and invite
Words of Caution
(or Don’t Be “That Guy”)
You know those people who go
to networking events and try to sell
you long before they learn anything
about your needs? Who are pushing
their product or service as they give
you their never-let-go-G.I.-Joe-withthe-Kung-Fu-grip handshake? It’s
easy in real life to see how obnoxious
that behavior is, right?
Well, then don’t behave that way
on Facebook. (Or on any social media site, for that matter.) Anyone
jumping into social media as a way
to make a quick sale will be sorely
disappointed, and may irrevocably
damage their reputation.
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Social media is about building relationships; you build your network
and your reputation over time by
providing value to other people. The
best book ever written on social media marketing could well be How to
Win Friends and Influence People by
Dale Carnegie.
As Facebook expert Mari Smith
says, “You need to focus on building rapport, reaching out to connect
with others, adding value, sharing
information relative to your niche
and marketplace.”
In Conclusion
Facebook is a powerful networking tool that connects you with your
prospects and customers in new and
engaging ways. There are conversations, events, and networking opportunities that are only happening
there; if you’re not on Facebook,
you’re missing these opportunities.
Every small business owner and entrepreneur should invest some time to
determine how Facebook fits in with
the rest of his or her marketing efforts.
The Falmouth Chamber of Commerce will be holding a Social Media
class this Spring, so check back soon
for more information!
CHAIRMAN
Chris Megan, On The Water Magazine & Television
VICE CHAIRS
Charlie Bardelis, Jr., Island Queen
Robert D. Crane Jr., Crane Appliance and Sound & Vision
TREASURER
Stephen J. Spitz, Cape Cod Five Cents Savings Bank
SECRETARY
Addie Drolette, Sovereign Bank
DIRECTORS
Don Estes, The Landfall Restaurant
David Faus, Falmouth Academy
Rachel Greenfield, Cape Wind Waterfront Resort
Johnny Hatem, Johnny's Tune & Lube
Anne Jarvis, Quarterdeck Restaurant
Paul Lorusso, Cape Cod Aggregates
Daren McDonald, Clover Paving Co., Inc.
Jack Moakley, Northeast Fisheries Science Center
Thomas J. Mundell, Cape Cod Healthcare Foundation
Ernie Palazzolo, TFG Hyannis Hospitality
STAFF
President: Jay Zavala
Member Services Manager: Maura Aldrich
Information Specialist: Betty Bailey
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Coastlines • www.FalmouthChamber.com
20 Academy Lane • Falmouth, MA 02540
t.508-548-8500 • f.508-548-8521
www.FalmouthChamber.com
May 2009
Page 4
April’s
Business
After Hours
Hosted by
Foley Real Estate
Judges (from left) Todd “Randy” Bidwell,
Maura “Kara” Aldrich, Kara “Paula”
Griesbauer and Rick “Simon” Kelleher.
The Sea Crest Oceanfront Resort & Conference Center.
Falmouth Chamber
Annual Dinner and
Spring Social THURSDAY!
The Falmouth Chamber of Commerce Annual Dinner & Awards
Banquet at the Sea Crest Oceanfront Resort & Conference Center,
sponsored by Eastern Bank, will be
held on Thursday, May 7th. With
a beautiful sunset on Old Silver
Beach as the backdrop and the
ambiance of live music performed
by Absolutely Music/Four Guys in
Tuxes, this is an event you won’t
want to miss!
The evening will begin with
cocktail hour starting at 5:30PM
followed by the Dinner and Awards
Banquet beginning at 6:30PM, with
entertainment beginning at 8PM.
The Chamber will honor and
recognize residents of Falmouth
who have made outstanding contributions to our community, including this year’s Citizen of the Year,
Tommy Leonard. Also honored will
be Professional Excellence Award
winner, Emil “Bud” D. Tietje,
Chairman’s Award winner, Karen
Chorches and Community Service
Jim Foley of Foley Real Estate served as
the MC of the evening, here with the winner of Falmouth Idol, Mary Bernardo.
Thank you to all of
our Members who
donated amazing prizes!
Bellezza Salon | MedSpa
The Quarterdeck Restaurant
The Landfall Restaurant
Paul Harney’s Golf Course
The ‘cast’ of Falmouth Idol serenaded the crowd!
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Freedom Boat Club
Business After Hours May 21
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grams that enhance the teachings
of preschools, elementary schools,
at 366 Menauhant Road in East and other children’s organizations
with fun and engaging hands-on
Falmouth.
There will be live music and deli- learning. Programs meet the Mascious food under a tent on the har- sachusetts Curriculum Framework
Guidelines.
bor, and tours of the docks!
Please RSVP to the Falmouth ChamOur featured non-profit for the
evening is the Cape Cod Children’s ber of Commerce at 508-548-8500 or
Museum. The Cape Cod Children’s by e-mail to Info@falmouthchamber.
Museum offers educational pro- com.
Continued from Page One
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Award winner, JoAnn Fishbein.
The Chamber will also be announcing the election of new members
joining the Falmouth Chamber of
Commerce Board of Directors and
the incoming Chairman.
Wear your dancing shoes, because this year a new entertainment
component has been added - a
“Spring Social,” with entertainment
sponsored by the Sea Crest Oceanfront Resort & Conference Center!
The Spring Social will follow the
dinner and awards presentation,
kicking off at 8PM, when the doors
open for all members of the community to join the fun for an entry
fee of $25.
Please contact Maura Aldrich
at
Maldrich@Falmouth
Chamber.com or by phone at 508548-8500 or pay online at www.
FalmouthChamber.com in the online store.
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To Become a Member of the Falmouth Chamber of Commerce
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Call 508-548-8500
Coastlines • www.FalmouthChamber.com
Page 5
May 2009
Do-It-Yourself Vacation Rentals
Marketing Your Home
By Joan and Jeff Talmadge
of WeNeedaVacation.com
In today’s tough economy, it is
more essential than ever to effectively market your vacation rental
home. You can easily do this on your
own—and save thousands of dollars
in realtor commissions.
A majority of vacationers turn to
the Internet to find and book vacation rental homes—which makes
a rental-by-owner easier than ever.
There’s no need to place costly ads,
spend time on the phone trying to
describe your rental to prospective
tenants, or do lots of selling. With
attractive photos and an appealing
written description, your rental will
sell itself!
All that is required is finding an
appropriate vacation rental website,
creating and maintaining your listing, and responding to vacationer inquiries. Once you set up your initial
listing, very little time is required. Be
sure to reply to potential tenants in a
timely manner and keep your listing
current with an accurate calendar
showing availability.
A Picture is Worth
a Thousand Words
Pictures are the vacationers’ first
impression of your home. Attractive
pictures, inside and out, are crucial
to successful renting. The quality of
your pictures should equal or even
exceed other listings. Do your pictures create a mood, or are they just
pictures of rooms? Vacationers are
more likely to book a home if they
can envision themselves vacationing
there.
Some vacation rental owners also
include in their listing a video to
highlight specific features of their
home, such as a water view, a wraparound deck, or cathedral ceilings.
This helps the vacationer to further
picture themselves in a particular
home.
“In this economy with many
lovely homes available, I go into the
summer with confidence that I will,
again for the fourth season, fill all
weeks in the high season,” Susan
Smith, a Brewster vacation rental,
owner told us. “The pictures and the
video on my listing show our home
to its best advantage, and vacationers
comment on this.”
thought-out description gives a positive impression of both the home and
of you as the owner. Don’t forget to
provide information about the area
and the activities offered. Remember
that the Internet brings vacationers
from all over the world; thus, many
vacationers may be totally unfamiliar
with the Cape or Islands.
Above all, describe your home and
its environment accurately. Do not
exaggerate its strong points or try
to hide its flaws. Let your description portray your rental and your
pictures confirm your description.
It is better to have tenants be pleasantly surprised by your home than
disappointed. Happy tenants often
become repeat tenants.
When to Advertise
What is the best time to advertise?
Year round is ideal, but a six-month
listing will also yield results. Many
vacationers look for next year’s rental
while on their current vacation. They
may want to just drive by your home
to see it in person. Typically the earlier vacationers look, the less likely
they are to negotiate your price.
Paint a Picture with Words
The written description of your
home is the second most important
part of your listing. Your goal should
be to create an ad that presents your Pricing
home as inviting, welcoming, and
Competitively price your rental.
relaxing. A well-written, carefully Look at what similar rentals in the
area are asking. It doesn’t matter if
you spent $50,000 decorating—your
rental is a commodity in the marketplace and the market dictates rates.
While some vacationers are willing
to pay for luxury, others are happy
1. For Interior Pictures:
in a funky 60’s Cape Cod cottage.
• Avoid aiming your camera directly at a window, as this can
Above all, be realistic.
wash out your shot.
For more suggestions about mar• Do some minor staging of your home: Eliminate clutter; turn
keting your vacation rental home (as
on lights; set the table for a meal.
well as managing your rental), please
• Aim the camera at a corner rather than a flat wall. (This provisit: www.WeNeedaVacation.com.
duces a more interesting photo.)
• Stand on a stepstool while taking pictures to help capture the
Joan and Jeff Talmadge are owners and
entire room more effectively.
founders of WeNeedaVacation.com,
owned and operated by All Seasons Vaca2. For Exterior Pictures:
tion Rentals, LLC, which lists more than
• Take pictures on a sunny, blue-sky kind of day preferably in
3,500 vacation rental homes on the Cape
early morning or late afternoon.
Cod, Nantucket, Martha’s Vineyard,
• Include pictures of your view, deck, or the nearby beach.
and in Florida. They can be reached at
[email protected].
Tips for Successful Picture-Taking
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Coastlines • www.FalmouthChamber.com
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May 2009
Page 6
Upcoming Events May 2009
Please visit www.falmouthchamber.com for complete event listings and details.
1
May
through May 31
Maritime Days
Various Locations, Cape Cod
Falmouth Chamber of Commerce Annual Dinner
Sea Crest Oceanfront Resort & Conference Center
350 Quaker Road, North Falmouth
5:30p.m.
7
May
7
May
Friends of Fairwinds Annual Gala
Coonamessett Inn, 311 Gifford Street, Falmouth
8
May
May Baskets on Main Street
Shore Street-Depot Ave, Falmouth Village
9
May
Meet the Author: Peter Arenstam
Plimoth Plantation, 137 Warren Avenue, Plymouth
10:00 or 3:00a.m.
10
Mother’s Day Brunch
Coonamessett Farm, 277 Hatchville Road, East Falmouth
11:00a.m.-3:00p.m.
Culinary Tourism
14
INFOmania Expo
Highfield Hall, 56 Highfield Drive, Falmouth
2:00p.m.-7:00p.m.
What is Culinary Tourism?
Why Culinary Tourism is Important
Thousands of years ago, merchants traveled the Seven
1. Nearly 100% of tourists dine out when traveling
Seas, looking for foodstuffs to trade. Spices, wine, fruits
2. Dining is consistently one of the top 3 favorite tourand olive oil were the currencies of yore. Today, we unist activities
wittingly do much the same. However, modern travelers
3. The higher the total bill, the more likely the patrons
tend to prefer restaurants and wineries in place of pirateare tourists
infested trade routes.
4. High correlation between tourists who are interestCulinary tourism is not new. It is a subset of Agri-toured in wine/cuisine and museums, shows, shopping,
ism that focuses specifically on the search for, and enjoymusic and film festivals
ment of prepared food and drink.
5.
Culinary tourists are highly likely to participate in
Previously overlooked, “culinary tourism” is an imoutdoor
recreation
portant new niche that fosters economic and community
development and new intercultural insights. Culinary
6. Interest in culinary tourism spans to all age groups
tourism can be found in rural or urban areas and should
7. Cuisine is the only art form that speaks to all five
be available to visit year round.
senses
Keep in mind that just because it is food or drink it
8. Culinary tourists are “explorers”
is not necessarily “cuisine”. To foster culinary tourism,
9. Culinary “attractions” available year-round
your food or beverage experience must be unique and
10. Local cuisine is the #1 motivating factor in choosmemorable. Culinary tourism is much more than just
ing a destination
restaurants and wineries.
15
Broadway Love Songs
for Mothers, Fathers, Friends, and Lovers
Peanut Butter Club, Redfield Auditorium, Woods Hole
12:00p.m.
17
Cape Cod Child Development’s Ride for Literacy
American Legion Rte 130, Sandwich
10:00a.m.
21
Business After Hours
at Freedom Boat Club of Cape Cod
366 Menauhant Road, East Falmouth
5:00p.m.-7:00p.m.
22
Hoisting Their Colors:
Cape Cod’s Civil War Navy Officers
Falmouth Senior Center
300 Dillingham Avenue, Falmouth
1:30p.m.
23
Fiber Festival and Flea Market/Crafts Show
Coonamessett Farm
277 Hatchville Road, East Falmouth
10:00a.m.-3:00p.m.
May
Cape Land And Sea Harvest
May
May
May
May
May
May
through May 24
www.falmouthchamber.com
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28
Green Breakfast
Falmouth Chamber of Commerce
20 Academy Lane, Falmouth
7:30a.m.-9:00a.m.
30
Master Gardeners Plant Sale
Barnstable County Fairgrounds
1220 Nathan Ellis Highway, Route 151, East Falmouth
10:00a.m.-1:00p.m.
30
Organic Landscaping - with Eco Friendly Ideas
to Save Water and Runoff
‘g’ Green Design Center, 28 Bates Road, Mashpee
11:00a.m.-12:00p.m.
30
Gardener’s Days
Heritage Museums and Gardens, Sandwich
10:00a.m.-5:00p.m.
May
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May
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May
May
through May 31
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Coastlines • www.FalmouthChamber.com
31
May
through June 6
Cape Cod Life Food & Wine Festival
Capewide - see webite for details
3:00p.m.-6:00p.m.
Page 7
May 2009
8 Tools to Save You Time and Make You Money
Especially in this downturn economy, most of us would consider our time one of our most valuable commodities. Falmouth is filled with small businesses
where our entrepreneurs are wearing the hats of CEO, salesman, receptionist and marketing director. These days, time is money, and when we discover a
product or service that helps us reclaim our time, we feel like we’ve struck gold!
Here is a list of helpful websites that can free up your time:
AddressGrabber
Business Address Grabber Business helps small business owners capture
names and addresses from sources like email signatures, web sites or documents into a chosen database (ACT, Excel, Outlook, etc.) in just one click.
www.addressgrabber.com
Argali White and Yellow
Argali White and Yellow searches multiple telephone and email directories so you don’t have to. The found listings are combined, formatted in
uniform way and displayed as if they came from one integrated metadirectory. You can also do a reverse search for a phone number and search for
area codes. The program even updates itself with any new listings every
time you open it!
www.argali.com
Evernote
With EverNote you can easily store and quickly access typed and handwritten memos, webpage excerpts, emails, phone messages, addresses,
passwords, brainstorms, sketches, documents and more!
www.evernote.com/en/downloads/
GotoMyPC
Need access to your files but don’t want to drag your laptop with you on
vacation or on a business trip? A subscription to GotoMyPC.com will enable you to log into your office computer and retrieve whatever you need,
just as though you were sitting in front of it.
www.gotomypc.com
MaxEmail
MaxEmail lets you send and receive faxes through the Internet/email,
making the need for a fax machine obsolete. The faxes arrive in PDF format, so you can easily share you faxes with others as needed.
Practice Pay Solutions Merchant Account
If you’re not taking credit cards in your business, you’re missing out on
sales. The coolest feature that they offer in this service is the ability to do
batch uploads of charges, so if you have a number of clients on retainer that
you invoice every month, you can simply create a spreadsheet and batch
upload the data rather than entering each client’s information individually.
www.profcs.com/app/aftrack.asp?afid=127926
Roboform
This program is the top-rated password manager and web form filler that
completely automates password entering and form filling. You’ll never have
to remember a password again!
www.roboform.com
XDrive
Xdrive is your personal hard drive on the Internet. Whether you are
managing files for yourself or your business, Xdrive enables you to store,
access, share, and backup your files anytime, anywhere. You can also send
others a link to a file that’s too large to send through email.
www.xdrive.com
list courtesy of smallbiz.com.

Welcome

New Members
April 2009
Falmouth
Housing Trust
65A Town Hall Square
Falmouth, MA 02540
Contact: Wayne Theroux
508-540-2370
www.falmouthmass.us/depart.
php?depkey=fht
Aqua Lazer
366 Menauhant Road
East Falmouth, MA 02536
Contact: Tim Connolly
508-548-6510
Swanson Violins
10 Chase Road
Falmouth, MA 02540
Contact: David Swanson
508-681-9579
www.swansonviolins.com
Full Spectrum Music
PO Box 269
Falmouth, MA 02541
508-495-0532
SUSTAINABLE LIVING FESTIVAL
ORGANIZATIONAL MEETING
Please Join Us
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Tuesday, May 5th • 7 pm
Falmouth Public Library
Trustees Conference Room
Meeting agenda
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The purpose of this meeting is to inform local citizens &
businesses throughout the cape & islands on how to get
involved in the festival.
WE are looking for individuals, businesses, farmers,
manufacturers, designers, installers, builders,
architects, non-profits and government agencies that are
interested in volunteering, marketing their products, &
leading workshops on sustainable living.
What is sustainable living? Why is it important? Come
join us and bring your ideas and solutions for a cleaner,
sustainable economic future.
Festival date: August 15 & 16th 2009
Location: Barnstable county fairgrounds
Contact:
David Moriarty
774-521-8474
PO Box 550
W. Falmouth, MA 02574
Email: [email protected]
Coastlines • www.FalmouthChamber.com
JMGI Glacial Energy &
Stanlin Energy
129 Falmouth Heights Road, #29
Falmouth, MA 02540
Contact: James DiCostanzo
www.jmgi.net
Falmouth
Young Professionals
New Members
K.J. Kozens
Baystate Financial
Services
39 Temple Street
Somerville, MA 02145
617-585-4517
www.baystatefinancial.com
May 2009
Page 8
NEW MEMBER SPOTLIGHT
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VAGABONDVIEW PHOTOGRAPHY
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Coastlines • www.FalmouthChamber.com
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The Falmouth Chamber of Commerce is pleased to welcome the
business of VagabondView Photography to the community.
Located at 95A Davis Straits in
Falmouth, VagabondView Photography represents the highest ethics
and standards of business today. Lee
Geishecker and Stefanie Egan, the
two women owners of the photography studio believe that the most
important thing about running a
successful business is to have highest
possible customer relations. “EveryWhether in the studio or on location, VagabondView capthing else doesn’t matter if you don’t
tures amazing memories.
treat your clients like gold”, says Lee
who is the daughter of the longtime
family retail store, Geisheckers.
two women’s friendship and their eled the world independently and
The business was conceived by the love of photography. They have trav- photographed both people and places from Europe, South Africa, Asia,
South America and all over the US,
Canada and the Caribbean. Their
love and passion for the art of photography has brought them together
and compelled them to open their
virtual doors 4 years ago at www.
vagabondview.com. They then took
matters to the next level by opening
up their commercial space in downtown Falmouth this past summer.
Stefanie and Lee treasure working
with individuals, families, couples
and children producing beautiful
lifetime keepsakes of albums, large
prints, canvas prints and framed art.
Their work ranges from weddings to
corporate headshots, family beach
portraits, studio portraits of babies,
children and high-school students…
The VagabondView studio.
they even photograph the family pets
working closely with the Falmouth
pet store of Uptown Dog, Cape Cod!
VagabondView Photography is a
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Falmouth based business but their
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work continues to take them all over
����������������������� New England and beyond. Their energy, passion and love is welcomed as
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they continue to contribute to Mas����������������
sachusetts communities with chari�������������������������������������������������������������
ties such as the Cape Cod Chapter
March of Dimes, Falmouth VIPS
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(Volunteers In Public Schools) St.
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John’s Preparatory School, The Win121 Locust Street, Falmouth, MA 02540
chester Fine Arts League and WestTelephone: 508.457.7465 • Fax: 508.457.7466 • [email protected]
wood Elementary School Coalition.
Please welcome Stefanie and
Lee and their beautiful work to
���� �� ������ ��������� Falmouth. Stop by the studio or visit
the website to learn more!
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95A Davis Straits
Falmouth, MA 02540
508.540.VIEW