YEAR (and a half) BOOK • 2012/13
Transcription
YEAR (and a half) BOOK • 2012/13
YEAR (and a half ) BOOK • 2012 / 13 TOP 10 FILM LOCATIONS AROUND THE WORLD CHEAPFLIGHTS (FEBRUARY 2012) HOBBIT MANIA HITS WELLINGTON THE BIG IDEA (28 NOVEMBER 2012) ENVIRONMENT PROTECTED DURING HOBBIT FILMING VOXY.CO.NZ (29 NOVEMBER) TRUCKERS ON ROLL WITH FILM BOOM THE NEW ZEALAND HERALD (2 DECEMBER 2012) TINSELTOWN COMES TO WAIKATO ONE NEWS (2 FEBRUARY 2012) ENVIRONMENT PROTECTED DURING HOBBIT FILMING VOXY.CO.NZ (29 NOVEMBER) NEW ZEALAND: A LOVE AFFAIR WITH THE LAND OF HOBBITS THE TELEGRAPH (22 NOVEMBER 2012) TOP 10 FILM LOCATIONS AROUND THE WORLD CHEAPFLIGHTS (FEBRUARY 2012) HOBBIT MANIA HITS WELLINGTON THE BIG IDEA (28 NOVEMBER 2012) PROOF THE FILM INDUSTRY BENEFITS THE ECONOMY REALFILMCAREER.COM (5 DECEMBER 2012) NEW ZEALAND TO FOCUS ON GLOBALLY-COMPETITIVE TV FILMING INCENTIVES THE LOCATION GUIDE (3 DECEMBER 2012) NEW ZEALAND TOPS OUR LIST OF THE BEST COUNTRIES FOR BUSINESS FORBES (14 NOV 2012) A SMALL COUNTRY CROWDED WITH FILMMAKERS NEW YORK TIMES (23 NOV 2012) NEW ZEALAND IS FERTILE GROUND FOR A FILMMAKING BOOM THE WRAP NEWS INC. (5 MARCH 2012) NZ MADE FILM SLASHES DINOSAURS FOR BIG BOX OFFICE WIN ENTERTAINMENT NEWS, TVNZ (8 APRIL 2013) TOP 10 FILM LOCATIONS AROUND THE WORLD CHEAPFLIGHTS (FEBRUARY 2012) FILM NZ: SCREEN INDUSTRY CREATING MORE THAN 23,000 JOBS A YEAR SCREENHUB.CO.NZ THE LITTLE KIWI PEOPLE BEHIND THE HOBBIT STUFF.CO.NZ (28 NOVEMBER 2012) BEST SUPPORTING COUNTRY: NEW ZEALAND NEW ZEALAND TRADE AND ENTERPRISE (29 NOVEMBER 2012) HOLLYWOOD PRODUCER BLOWN AWAY SOUTHLAND TIMES (29 FEBRUARY 2012) MOVIE MILLIONS KEEP FLOWING SOUTH OTAGO DAILY TIMES (4 APRIL 2012) NZ FILM INDUSTRY’S STELLAR YEAR BREAKFAST, ONE NEWS (4 APRIL 2012) HOBBIT DWARFS RIVALS AT BOX OFFICE STUFF.CO.NZ (13 DECEMBER 2012) ENVIRONMENT PROTECTED DURING HOBBIT FILMING VOXY.CO.NZ (29 NOVEMBER) TRUCKERS ON ROLL WITH FILM BOOM THE NEW ZEALAND HERALD (2 DECEMBER 2012) TINSELTOWN COMES TO WAIKATO ONE NEWS (2 FEBRUARY 2012) NEW ZEALAND HITS NEW $3.3BN RECORD HIGH SCREENDAILY.COM (10 APRIL 2013) FILM BODIES WELCOME ACTOR PROGRAMME VOXY.CO.NZ (30 MARCH 2012) WELLYWOOD PULLS IN $500M FOR CAPITAL’S ECONOMY DOMINION POST (2 APRIL 2012) NEW ZEALAND’S FILM T E R G L W . D E : S S S CONTENTS 02 FROM THE CHAIR 03 OUR BOARD 05 WORKING FOR SCREEN 06 PROMOTING THE NEW ZEALAND ADVANTAGE 07 SNAPSHOT OF ACTIVITY 10 AN ONGOING PRESENCE IN LOS ANGELES 11 THE PM’S VISIT 12 WORKING WITH ASIA 14 LEVERAGING THE HOBBIT TRILOGY 16 OUR SPECIALIST ENQUIRIES SERVICE 18 EMPEROR: ENQUIRY CASE STUDY 20 KEEPING NZ SCREEN BUSINESS-FRIENDLY 21 REGIONAL FILM OFFICES 22 THE GOVERNMENT SCREEN SECTOR REVIEW 24 BEST SUPPORTING COUNTRY 26 NEW ZEALAND: INSPIRING FILMMAKERS 28 A SELECTION OF ADVERTISING CAMPAIGNS 30 COMMUNICATIONS 32 A DECADE OF INTERNATIONAL PRODUCTION 34 INDUSTRY PARTNERSHIPS 36 SUMMARY OF ACCOUNTS H N R R M FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 1 FROM THE CHAIR Every year the Film New Zealand Board makes decisions about where to focus our resources. Some of them are determined by our government contract as New Zealand’s national film office; others we initiate. In our work we can stay in familiar waters, or we can chart new directions. We like to chart new directions. In fact we have to: the everchanging and increasingly competitive global screen sector means our approach to the business needs to be constantly evolving to meet the market. Our work over the past 18 months has included: New Zealand’s first on-the-ground national screen industry representation in Los Angeles, with a consequent reshaping and expansion of our enquiries business. The first visit by a New Zealand Prime Minister to meet New Zealand’s major US screen customers, with a programme unprecedented in its attendance and quality, and the status of the American participants. 2 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 People opening their newspapers on the day of the premiere of The Hobbit: An Unexpected Journey to see ‘The Best Supporting Country’– a campaign highlighting the individuals, businesses and communities who help make New Zealand one of the most ‘film-friendly’ countries in the world. Introducing ‘New Zealand: Inspiring Filmmakers’, a print and online campaign with inaugurating filmmakers Sir Peter Jackson, Rob Tapert and Peter Webber endorsing a central message that underpins all of our marketing. Film New Zealand assisting with 459 enquiries from filmmakers and filmmaking companies during 2012/13. Serious filmmakers and production companies continued to consider bringing their business to New Zealand. This year alone we will have raised more than $300,000 in additional contracts, sponsorship and partnerships, to make things happen. The prime ministerial visit had an immediate impact: the Prime Minister put attracting international television production on the government’s screen incentives agenda. We then worked with the New Zealand and US industries to propose policy changes to make us more competitive. Three of four recommendations were adopted, along with other changes which will open up some new business opportunities. Nevertheless New Zealand’s competitiveness in a tough global market remains a significant issue, particularly around incentives, a message we continuously articulate to the government. There were also achievements that were less public. A valuable engagement with the Department of Conservation, coordinating location scout and Regional Film Office input; work with the Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise and Tourism New Zealand at home and abroad, and with NZ Inc agencies and the New Zealand Film Commission on The Hobbit. We invited actor Miranda Harcourt on to our Board, and a series of low-key, positive initiatives with actors in New Zealand and overseas have followed, with more to come. This year has also seen Film New Zealand evaluated independently as part of the government’s review of the screen sector. The review confirmed the strategic importance of our work; the satisfaction of US clients with Film New Zealand; our low-cost, instrumental role in bringing in production; the high regard in which our work is held by the domestic agencies with whom we work most closely; and the astute way we tackle our mandate, and leverage the government’s investment. The review affirms our international standing as the national film office and the high value the government and the New Zealand industry place on what we do. The government has extended Film New Zealand’s contract for a further three years and increased our funding. Film New Zealand has found it valuable to reflect on the findings and recommendations of the review. Of course there are things we could do better. For a start, people would like to see a published annual report. This reinstated and reinvigorated yearbook is our response, and it provides a comprehensive picture of how we’ve spent our time and our funding on the screen industry’s behalf. We would like more capacity to work with New Zealand entrepreneurs in New Zealand as well as overseas, and will expand our Film New Zealand team accordingly in the coming year. We look forward to continually improving our services. In conclusion, reflecting on the year: did Film New Zealand spend its efforts where it mattered? Yes, we undertook a substantial number of major strategic projects, they demonstrated leadership and quality, and we are proud of them. Julian Grimmond FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 3 OUR BOARD Film New Zealand’s Board of Directors is made up of senior screen industry leaders representing many facets of the industry, from film and television to digital production and animation, as well as the business sector. Julian Grimmond – Chair Jos Ruffell Producer and director Julian Grimmond joined the board in October 2006 and was elected chair in October 2008. Based in Queenstown, Julian is a multiple Primetime Emmy® Award-winning producer and Producers Guild of America nominee who, as managing director and founder of Global Film Solutions, has overseen film and television projects on every continent. Julian is also on the Board of Directors of Auckland Film Studios. Jos Ruffell is the chairman of the board of the New Zealand Games, Animation, Visual Effects Trust. He has spent more than 10 years working in the games industry, on original and licensed titles for console, smartphone and PC platforms, and headed up business development at New Zealand’s largest game production studio, PikPok. Jos specialises in international business development. Julie Elstone Miranda Harcourt With more than 30 years working in film and television, Julie Elstone has extensive experience as a supervising and executive producer of television commercials both in New Zealand and overseas. Based in Wellington, Julie runs her own production company. She is a member of Women in Film and Television and also on the committee of the New Zealand Advertising Producers Group. Miranda Harcourt is one of New Zealand’s most celebrated actresses and has played an integral role in developing New Zealand acting talent. As well as performing and directing numerous award-winning productions for stage and screen, she was Head of Acting at Toi Whakaari New Zealand Drama School for seven years and currently works locally and internationally as an acting coach. Dr Allan Freeth John McCay Former CEO of telecommunications company TelstraClear, Dr Allan Freeth has also held senior executive positions at Trust Bank and was chief executive and managing director of Wrightson. He is currently a trustee of Crimestoppers New Zealand and the Malaghan Institute, and chairman of Housing New Zealand. John is a partner in the Wellington office of law firm Minter Ellison Rudd Watts. His professional involvement with the New Zealand screen industry includes advising on New Zealand films such as Mr Pip, Shopping, Two Little Boys, The Vintner’s Luck, Whale Rider, The World’s Fastest Indian and In my Father’s Den, as well as New Zealand television series, overseas productions, sales and distribution arrangements and merchandising. Catherine Madigan Line producer Catherine Madigan has been involved in numerous international and domestic feature films, television series, television commercials and documentaries, in New Zealand and overseas. She is currently on the New Zealand Film Commission’s Large Budget Screen Production Grant panel and the Documentary New Zealand Advisory Board, and is a member of Women in Film and Television. 4 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Thanks also to Graeme Mason – Chief Executive of the New Zealand Film Commission, Garry Little – Digital Post Executive Manager, and Kevin (KJ) Jennings – Film Otago/ Southland Executive, who served as board members in 2012 and 2013. WORKING FOR SCREEN Film New Zealand is the country’s international film business agency and national film office. An outwards-facing organization, we work to leverage the remarkable worldwide reputation of the New Zealand screen industry and attract international screen production and investment. Set up and run by the screen industry since 1994, Film New Zealand is contracted by the New Zealand government to work with production companies, studios and filmmakers in New Zealand’s overseas markets, particularly in the United States. We strive to keep New Zealand top-of-mind with these clients, and to ensure serious international screen projects are considering New Zealand. Central to this is our specialist enquiries service, to help filmmakers understand how New Zealand could work for them; whether by providing incentive advice, costing their production in New Zealand, assisting with commercial partnerships in New Zealand, or showcasing New Zealand’s locations and talent, we constantly seek to tip the balance in New Zealand’s favour. Film New Zealand works closely with New Zealand entrepreneurs and New Zealand companies, and a wide range of government agencies. In 2012 Film New Zealand gained a new presence in Los Angeles, with Vicki Jackways taking up a semi-permanent role there. Film New Zealand partnered with Park Road Post Production to share Vicki’s expertise in the international entertainment capital. Demand for Film New Zealand’s services in Auckland has continued to grow, and to meet this need, Auckland-based producer Paul Davis joined the team in a part-time capacity. Paul has worked in international film sales and marketing since 1984, in New Zealand and in London. The team at Film New Zealand: Jo Hiles, Gisella Carr, Robin Murphy (back) Susa Kalliomaki, Fisher, Roxane Gajadhar, Simon Brash (front) Film New Zealand is proud to be able to help international and domestic filmmakers bring their visions to life in New Zealand. Staff Gisella Carr – Chief Executive Roxane Gajadhar – Communications and Marketing Director Robin Murphy – Enquiries Manager Vicki Jackways – LA Representative Paul Davis – Auckland Representative Susa Kalliomaki – Office Manager/EA to Chief Executive Jo Hiles – Project Manager Simon Brash – Marketing Assistant (to July 2013) The away team: Vicki Jackways (LA) Paul Davis (Auckland) FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 5 PROMOTING THE NEW ZEALAND ADVANTAGE New Zealand enjoys a remarkable reputation as a centre of excellence for screen production, but we need to work to constantly to keep New Zealand top-of-mind for our international clients in an intensely competitive marketplace. During the past 18 months, Film New Zealand has revised the way we promote New Zealand overseas. We believe relationships are vital to encouraging productions to consider New Zealand and we’ve invested in a strong presence in our primary markets, implementing an ambitious programme of work particularly in the US. We’ve sought to maximise New Zealand’s visibility through events, media and advertising outlets and engaging with social media. We’ve also developed new tools to showcase New Zealand, including an iPad sales tool and New Zealand Advantage promotional material. As the national film office, we understand that landscape remains vital to many projects choosing to shoot in New Zealand, and we continue to showcase New Zealand’s spectacular locations. At the same time, we recognise that other factors are now equally important, as demonstrated by the rapid growth of post-production and visual effects here, and we have been working to tell this story in our promotional activities. Film New Zealand markets the financial benefits of filming in New Zealand, and in particular the Large Budget Screen Production Grant, which we position alongside other benefits such as creativity, technology, skills, screen-business-friendliness and capacity to handle projects of scale. All of these factors work together to make up the New Zealand advantage. Film New Zealand has developed an iPad marketing tool with Wellington start-up Showcase. Showcase donated their time to develop Film New Zealand’s app, and Film New Zealand was delighted to be a test case for this entrepreneurial business. The result is ready access to a seamless and updateable online tool for use in market. 6 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 SNAPSHOT OF ACTIVITY 2012 As well as our core enquiries business, Film New Zealand engaged in a wide range of activities and events to drive business. MINI MAJORS DINNER, LA SHOWCASE SALES TOOL MIPTV DINNER, CANNES The launch of a new iPad ‘Showcase’ sales tool, which helps communicate the benefits of filming in New Zealand. Film NZ and SPADA sponsored networking opportunity at MIPTV in Cannes with producer Vincent Burke. Film NZ and US Production Company Good Universe host the ‘Frog and Frigate’ industry dinner, and NZ showcase. IMMIGRATION MEETINGS THE NEW ZEALAND ADVANTAGE SEEING MORE OF NEW ZEALAND ACTORS ON SCREEN Film NZ and the New Zealand Film Commission joint initiative spearheaded by Film NZ Board Member Miranda Harcourt (to up-skill New Zealand actors in US accents for international production). EMPEROR FILM SHOOT Location shoot in Auckland, Hamilton, Wellington and Auckland Film Studios, after Film NZ and RFOs showcased New Zealand to producers. NZ INC HOBBIT LEVERAGING Film NZ facilitates Immigration New Zealand information sessions in Auckland, Wellington and Christchurch to advise on upcoming changes. LOCATIONS MAGAZINE New Zealand feature story on Emperor, ad campaign (with Regional Film Offices). Launched collateral on benefits production in New Zealand. Tourism New Zealand (Lead Agency), Film New Zealand (Screen), and NZTE (Business) head up the leveraging streams. JANUARY FEBRUARY A CONTINUOUS PRESENCE IN LOS ANGELES: MARCH VES AWARDS APRIL STUDIO AND PRODUCTION COMPANY VISITS MAY NAB JUNE LOCATIONS, MINI-MAJORS DINNER, PGA, COMIC CON Film New Zealand and Park Road Post Production join forces on the ground in LA. PUKEKO PICTURES – CHINESE DELEGATION VISITS Film NZ, NZFC and Regional Film Offices assist in hosting high‑profile delegation of filmmakers from China and Hong Kong, invited by Sir Richard Taylor’s Pukeko Pictures. PRODUCER RON BOZMAN (SILENCE OF THE LAMBS) VISITS Winner of the 2011 Film NZ trip to New Zealand, sponsored by Air New Zealand and Heritage Hotels. FILMART HONG KONG Film NZ attends. FREMANTLE MEDIA VISIT Signing of partnership agreement with Pukeko Pictures, and function at Parliament. PDV SUBMISSION Film NZ and collective of post digital and visual effects companies prepare submission on the Government review of the screen sector. SCREEN INDUSTRY SURVEY RESULTS 2010–11 Statistics New Zealand Screen Industry Survey figures show the industry’s gross revenue grew by 4 percent from 2010 to 2011. CANNES (SUPPORT FOR NZFC) PRODUCED BY CONFERENCE, LA Supported NZFC with promotional materials and artwork as part of joint representation strategy. Attendance, sponsored table at the Producers Guild of America annual conference. PINEWOOD STUDIOS VISIT DOC MEETING NZTE-sponsored visit. Film New Zealand worked with ATEED and Queenstown to facilitate the visit. One of eight meetings for the year with Department of Conservation to provide screen industry input into Conservation Management Strategy plans and zoning. LOCATIONS TRADESHOW 2012, LA Film NZ attend Association of Film Commissions International Trade Show. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 7 SNAPSHOT OF ACTIVITY (CONTINUED) SPADA CONFERENCE 2012, WELLINGTON Film NZ presents session on attracting film and television production to New Zealand and future directions for international production. ASIAN PRODUCERS NETWORK, TAIWAN Film NZ attends. AIR NEW ZEALAND/ HERITAGE HOTEL COMPETITION WINNER ANNOUNCED COMIC-CON AND LA PRIME MINISTER JOHN KEY VISITS LA Prime Minister John Key accepts invitation from Film NZ to visit Los Angeles to meet with US screen business partners. Ty Warren, Executive Vice President of Legendary Pictures, wins Film NZ’s 2012 giveaway of a round trip to New Zealand, sponsored by Air New Zealand and Heritage Hotels. BIFCOM ASIAN FILM MARKET 2012, REPUBLIC OF KOREA Film NZ attends ComicCon with Weta Workshop during LA visit. Attendance and New Zealand function with New Zealand Trade and Enterprise. AMERICA’S CUP LEVERAGING ANIMFX CONFERENCE, WELLINGTON Film NZ co-hosts dinner for speakers at the Animfx Conference. INDIAN FILM BAZAAR, GOA Attendance (as guest of the NZFC), New Zealand profiled to the Indian independent film industry. HONG KONG ECONOMIC AND TRADE DEVELOPMENT COUNCIL, WELLINGTON Ongoing meetings to establish links with Hong Kong. CREATIVE HANDBOOK 2012, ADVERTISING Promoting the New Zealand screen industry in the 2012 Creative Handbook – US production resource. FILMART VISIT TO NZ Film NZ facilitates visit from FILMART representatives from Hong Kong. Joined NZ Inc group focused on leveraging the New Zealand screen industry through the 2013 America’s Cup. JULY AUGUST STUDIO & PRODUCTION COMPANY VISITS SEPTEMBER OCTOBER PREPARATION FOR PM’S VISIT PRIME MINISTER’S VISIT NOVEMBER DECEMBER HOBBIT LAUNCH, LA SCREENINGS, TELEVISION INCENTIVES WORK CHINA STRATEGY Film New Zealand participates in Chinese strategy meetings and stakeholder group with NZTE. RFO FORUM 2012, WELLINGTON Film NZ hosts Regional Film Office Forum. EMPEROR VIDEO AND PHOTO SHOOT Interview and photo shoot promoting New Zealand as a destination of choice for the world’s best filmmakers. With assistance from NZTE. NEW ZEALAND FUNCTION, BIFCOM ASIAN FILM MARKET 2012, REPUBLIC OF KOREA New Zealand function and celebration of MOU signed between Gibson Group and Cine 2000. Function attended by Korean and New Zealand dignitaries including Auckland Mayor Len Brown. GREEN DRAGON LAUNCH AND MEDIA EVENT TELEVISION INCENTIVES VISIT TO LA Film NZ attends opening of the Green Dragon pub at Hobbiton in Matamata, participates in press conferences and interviews with international media. Work commenced following PM’s visit. NEW ZEALAND HOME OF MIDDLE-EARTH Film NZ launches new ‘New Zealand Home of Middle-earth’ website. KOCCA (KOREA) DELEGATION VISITS HOBBIT WORLD PREMIERE, WELLINGTON Visit by delegation from the Korean Creative Content Agency. The Hobbit: An Unexpected Journey world premiere held in Wellington; implementation of media programme. BEST SUPPORTING COUNTRY, CAMPAIGN LAUNCH EMPEROR DINNER Supported by TelstraClear, dinner to celebrate completion of the film. Ngila Dickson and Tim Coddington attend from AKL. 8 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Film NZ multimedia campaign, newspaper ads in the Dominion Post, NZ Herald and Otago Daily Times, celebrating the role of New Zealanders in The Hobbit: An Unexpected Journey. In partnership with Fujitsu and Telecom. AIR NEW ZEALAND HOBBIT SCREENING IN LA Film NZ attends Air New Zealand screening in LA. 2013 EMPEROR RELEASED IN US NEW ZEALAND: INSPIRING FILMMAKERS Rob Tapert mini site launched. HELSINKI TRAVEL FAIR Gisella Carr speaks about New Zealand’s experience with The Hobbit and meets with key Finnish producers and agencies. BEST SUPPORTING COUNTRY FACEBOOK COMPETITION CELEBRATION OF NEW ZEALAND CULTURE AND FILM Held at Paramount Studios in recognition of the United States New Zealand Partnership. DOC SUBMISSIONS TOP OF THE LAKE RELEASED ON US SUNDANCE CHANNEL LA CASTING CONFIDENTIAL Ad published in The Hollywood Reporter. SUNDANCE CHANNEL RUNS COMPETITION TO WIN A TRIP TO NZ JANUARY FEBRUARY MARCH Media Release: Spartacus: War of the Damned sees more than 2.5million US viewers on its premiere weekend as first episode debuts on the STARZ Network. NEW ZEALAND HOME OF MIDDLE-EARTH Updates continue to New Zealand Home of Middle-earth website. Film NZ and the NZFC support opportunity for Australian and NZ performers to learn from top US casting directors. APRIL NEW ZEALAND: INSPIRING FILMMAKERS JUNE Film NZ launches Peter Webber/Emperor minisite. FILM INDUSTRY HITS $3 BILLION HIGH AFCI LOCATIONS TRADESHOW 2013 Media Release: New Zealand screen industry earnings break the $3 billion barrier for the first time. Film NZ attends. EVIL DEAD DEBUTS AT #1 AT US BOX OFFICE NZ INC. – AMERICA’S CUP Film NZ assists in screen display at America’s Cup Village. NZSO A DRAWCARD FOR BLOCKBUSTER Alex Heffes records the score for The Tomb. MAY CASTING CONFIDENTIAL STUDIO VISITS, TELEVISION WORK SPARTACUS PREMIERE STORMS US RATINGS Film NZ runs competition to win a trip to New Zealand. ROB TAPERT AD FEATURED IN THE HOLLYWOOD REPORTER Film NZ makes public submissions to DOC Auckland, Northland and Waikato regions. Winners of signed poster announced. AFCI LOCATIONS TRADESHOW COMPETITION NEW ZEALAND: INSPIRING FILMMAKERS Peter Jackson ad in The Hollywood Reporter. FILMART, MARCH 2013 Sue Thompson attends FILMART in Hong Kong. INCENTIVISING NEW ZEALAND TELEVISION PRODUCTION Report of Film NZ’s recommendations to Government presented, 19 March 2013. ‘WHY HOLLYWOOD IS STAYING IN NEW ZEALAND’ NZ feature in The Hollywood Reporter. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 9 AN ONGOING PRESENCE IN LOS ANGELES Screen production is a huge global industry. The United States overwhelmingly dominates, in terms of volume and types of large-scale production, international distribution, and the sheer number of largebudget productions it films abroad. New Zealand has been the location for a number of non-US productions, but only the US industry can provide a regular flow of production. The US continues to be New Zealand’s largest international market, and North America consistently contributes 80 to 90 per cent of all international screen revenue to New Zealand. For this reason, Film New Zealand prioritises the US, and specifically LA, in carrying out our national film office roles. We have been changing the way we undertake this work: both doing more, and widening the range. A key part of the strategic picture has been Film New Zealand’s new on-the-ground representation in LA which commenced at the start of 2012. In partnership with Park Road Post Production, Film New Zealand is sharing the expertise of Vicki Jackways in the entertainment capital. The initiative is part of Film New Zealand’s industry partnerships programme, working with industry partners for whole-industry gains. Also crucial are visits. In 2012/13 the Film New Zealand team achieved almost continuous representation in the US, including extensive business meetings and strategic events, culminating in working with our American customers setting up the Prime Minister’s visit, and issuing the subsequent report to the government, Incentivising International Television Production. Film New Zealand has established substantial relationships in the US screen industry, and over the two and a half days of the Prime Minister’s visit alone we hosted more than 200 top executives from the US screen production industry at the highest levels of US production. 1. Film New Zealand CE Gisella Carr speaks at the Film New Zealand-hosted ‘Frog and Frigate’ networking event. 2. Film New Zealand communications and marketing director Roxane Gajadhar meets with delegates at the Producers Guild of America ‘Produced By’ conference. 3. Film New Zealand LA Representative Vicki Jackways greets Prime Minister the Rt Hon John Key at The Walt Disney Studios. 1 10 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 “In my 24 years in the animation business I have never seen so much progress for the sector as in 2012, and personally my two trips to Los Angeles with Film NZ have been the year’s highlights!” Brent Chambers, Flux Animation Film New Zealand present in LA: 2012: February, April, May, June, July, September, October, November and December 2013: February, May and June Keynote Film New Zealand events: 11 2 3 THE PM’S VISIT 1 2 The growing importance of the screen industry to New Zealand was highlighted in 2012 by the Prime Minister Rt Hon John Key’s visit to Los Angeles to meet with the heads of New Zealand’s major US screen customers. We were delighted when the Prime Minister accepted Film New Zealand’s invitation to speak with Hollywood decision-makers to increase the awareness of screen production in New Zealand. This was a significant milestone for New Zealand. A first for our screen industry, it sent a strong signal to our US business partners that the New Zealand Government values screen business. It was an opportunity for meaningful dialogue with New Zealand’s screen business partners about working with New Zealand and allowed the Prime Minister to hear first hand from industry heavy-weights about what drives their business. A highlight of the trip was a private dinner cohosted by Film New Zealand and filmmakers James Cameron and Jon Landau, with studio heads, CEOs and senior US screen industry representatives. Rob Tapert, Sir Richard Taylor and Joe Letteri also attended, and Sir Peter Jackson made an appearance by video-link. The Prime Minister’s whistle-stop tour included visits to three studio lots, Sony Pictures Studios, The Walt Disney Studios and Warner Bros Studios. An industry function, supported by New Zealand’s Consul General in Los Angeles, Leon Grice, saw the gathering of senior executives from Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company, Warner Bros Entertainment, and Universal Pictures, along with representatives of United States film and television production companies, clients of New Zealand businesses, and New Zealand businesses working in the US. 1. Rt Hon John Key tours the Disney lot with Senior Vice President of Physical Production and Finance Paul Steinke. 2. Producer Jon Landau, Rt Hon John Key and Director James Cameron. “People in Hollywood were able to see there is a face behind the government, a face behind initiatives… It really spoke to the studio heads and said New Zealand is a country which is committed to making production work.” Jon Landau, New Zealand Herald, January 24, 2013. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 11 WORKING WITH ASIA 1 2 Asia is a growing international market for New Zealand. During 2012/13, Film New Zealand’s efforts there were focused on supporting New Zealand businesses with their existing partnerships, and representation at targeted markets and events and hostings in New Zealand. Time was also spent furthering the working relationship between South Korea and New Zealand and building connections in India and China. BIFCOM – South Korea Asia-Pacific Producers’ Network Film New Zealand’s 2012 presence at BIFCOM Asian Film Market, in partnership with New Zealand Trade and Enterprise, marked a decade of representation at this event. The New Zealand function was attended by Korean and New Zealand dignitaries and filmmakers, including Ambassador Patrick Rata, Auckland Mayor Len Brown, and Director Oh Seok-geun of the Busan Film Commission. The event celebrated 50 years of diplomatic relations between South Korea and New Zealand. The landmark signing of a memorandum of understanding between New Zealand production company Gibson Group and Korea’s Cine2000, confirmed their intention to co-produce three films over five years. Consultant producer Sue Thompson represented Film New Zealand and was MC for the New Zealand function, which was part of the official programme. She also represented New Zealand at the Asian Film Policy Forum, and Asian Film Commissions Network General Assembly. Film New Zealand was represented by Sue Thompson at the seventh annual Asia-Pacific Producers’ Network conference, which was held in Taiwan for the first time in November 2012. The event attracted more than 40 members and producers from nine countries. The conference offered regional overviews from China, Korea, Malaysia, New Zealand, Australia, Taiwan, Japan and Singapore, which explored leveraging existing funding and incentives and maximising opportunities for forging partnerships by establishing co-production treaties between member countries. Overall, New Zealand was considered a great success story in attracting foreign production. 12 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Indian Film Bazaar Film New Zealand Enquiries Manager Robin Murphy attended the Indian Film Bazaar, held in Goa from 21 to 24 November, as a guest of the New Zealand Film Commission. She was able to offer practical advice to Indian filmmakers considering bringing production to New Zealand. New Zealand Film Commission Chief Executive Graeme Mason gave a presentation on New Zealand during the Knowledge Series Seminars. 3 1. Producer Lee Choon-yun, Dave Gibson and Kevin Chang at the New Zealand Film Reception at BIFCOM. 2. Dignitaries at the Film New Zealand reception at BIFCOM. 3. Joe Khera, Little Red Car Films; Robin Murphy, Film New Zealand and Puneet Rakheja, Little Red Car Films attend the Indian Film Bazaar in Goa, India. 4. Jun Zhao (front centre) of the Guangdong Zhujiang Film and Media Corporation with his delegation and future colleagues at the Pukeko Pictures, Film New Zealand and New Zealand Film Commission hosted evening in Wellington. FILMART FILMART in Hong Kong was attended by representatives from Film New Zealand and the New Zealand Film Commission in March 2012, and again by Sue Thompson in 2013. Meetings were held with producers, key stakeholders in the Hong Kong screen industry and members of the Asian Producers Network (APN) who had visited New Zealand for the APN conference in 2011. 4 Korean Creative Content Agency The Korean Creative Content Agency, a creative arts organisation promoting the development of creative content for Korean companies and individuals, visited New Zealand with a delegation of post-production and visual effects specialists in October 2012. Film New Zealand arranged meetings with special effects houses in Wellington and hosted a dinner with domestic screen industry members. Business to business relationships In February 2012, Sir Richard Taylor’s entertainment production company, Pukeko Pictures, hosted a delegation of senior executives from China. Film New Zealand, and regional film offices along with the New Zealand Film Commission assisted Pukeko Pictures by introducing the delegation to local screen industry members. In June, Pukeko Pictures agreed to form an international animation technology research centre with the animation school of the Beijing Film Academy and a Chinese media partner, Grand Entertainment. Forging a relationship with China Film New Zealand participated in the strategy group spearheaded by New Zealand Trade and Enterprise to look at the Chinese screen industry. In March 2013, NZTE published an opportunity analysis of China’s film, TV series and animation market. We would also like to acknowledge the good work being done on a regional level with the signing of a memorandum of co-operation between Auckland Tourism, Events and Economic Development and the City of Shenzhen. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 13 LEVERAGING THE HOBBIT TRILOGY 1 The Lord of the Rings established the reputation of New Zealand’s screen industry and put New Zealand on the map as the home of Middle-earth. Building on this legacy, Sir Peter Jackson’s Hobbit trilogy is providing an unparalleled chance to develop promotional messages about New Zealand. As one of the largest movie undertakings in the world, The Hobbit trilogy showcases the skill of New Zealand’s screen industry, its creativity, innovation and capacity to carry out screen projects of scale. The world premiere of The Hobbit: An Unexpected Journey in Wellington on November 28, 2012 shone the international spotlight on New Zealand. In 2012, Film New Zealand joined NZ Inc. agencies working alongside the filmmakers to showcase New Zealand as a great place to visit, do screen business and invest. The NZ Inc. group was helmed by Tourism New Zealand, with Film New Zealand leading the film stream and New Zealand Trade and Enterprise leading business leveraging, with partners the Ministry of Foreign Affairs and Trade, the New Zealand Film Commission, and the Ministry of Business, Innovation and Employment. While activities were focused on opportunities surrounding the Warner Bros media programme, the NZ Inc. media programme also sought wider opportunities for pre-and post-premiere publicity. NZ Inc. agencies created a bespoke digital broadcast roll for media featuring New Zealand companies working on the production, and interviews with international businesses, designers, innovators and financiers involved with the films. The broadcast roll covered their experiences of working and investing in New Zealand. During the filming of The Hobbit: An Unexpected Journey • 99 sets were built • 6750 domestic flights were taken • 19 commercial properties were leased long term • 93,000 hotel bed nights were sold • 1800 rental cars were hired • 1650 work vehicles were used • $380,000 was spent on coffee • $9,180,000 was spent on set construction materials (with local suppliers) • approximately 16,000 days were worked by New Zealand actors • $1,450,000 was spent with local food suppliers. 1. Courtenay Place on premiere day, photo courtesy of Positively Wellington Tourism, photographer Jeff McEwan. 2. Sir Peter Jackson at the premiere of the Hobbit: An Unexpected Journey, photo courtesy of Positively Wellington Tourism. 3. The Green Dragon in Hobbiton. 4. Opening of the Green Dragon in Hobbiton. “The whole country has reason to applaud Jackson, who has put New Zealand on the map as a production centre with a growing infrastructure.” The Hollywood Reporter (October 2012) 14 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 2 3 The filmmakers’ own Hobbit production blogs and trailers showcased New Zealand screen for industry and fans around the globe. We used these resources both online and at trade events to promote New Zealand’s screen industry. Sir Peter Jackson’s six-minute special tourism feature was distributed on the DVD release of The Hobbit: An Unexpected Journey from 19 March. It was posted online and featured in Film New Zealand’s Tradeshow and promotional campaigns. Film New Zealand also launched its new ‘New Zealand: Home of Middle-earth’ site to capitalise on interest in The Hobbit: An Unexpected Journey. The world premiere During the world premiere of The Hobbit: An Unexpected Journey, more than 70 media outlets (40+ broadcast and 30+ print/online), with a combined reach of hundreds of millions of people, attended the premiere as part of the Warner Bros Pictures accredited media programme. Film New Zealand and the New Zealand Film Commission hosted more than 40 screen industry guests at the world premiere. Hobbiton Following the premiere, international media were farewelled at a function in Hobbiton, Matamata. More than 80 international and local media attended this NZ Inc. opportunity to showcase this iconic location and film set. Film New Zealand participated in press panels and interviews, providing context for the film within the New Zealand screen industry. About 120 guests attended the VIP function to officially open the Green Dragon pub, including media, actors, Warner Bros executives, NZ Inc. and Air New Zealand senior staff. “Nowhere is filmmaking big enough to move a national economy. But in New Zealand, add movies to another business – tourism – and there is potential for transformative economic growth.” The New York Times, 2012 4 Film and Tourism Tourism New Zealand’s investment in marketing New Zealand alongside The Hobbit trilogy is paying off in terms of visitor motivation and arrivals. Figures released in June 2013 tell the story: • International Travel and Migration data from January-April 2013 shows holiday arrivals up by 10 per cent on the previous year (up 23 per cent from the United States). • Tourism NZ’s Active Considerer Survey reports 82 per cent of respondents say the campaign increased their interest in New Zealand. • International Visitor Survey for January-March 2013 shows 8.5 per cent of all international visitors to New Zealand say The Hobbit trilogy stimulated their interest in New Zealand as a destination. Estimated advertising value from traditional media leverage for November 2012–January 2013 was more than NZ$20m. Social media (stories generated by Tourism New Zealand and partner/media activity about New Zealand) is valued at more than NZ$1m. The Hobbit: An Unexpected Journey has earned more than $1 billion at the international box office. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 15 OUR SPECIALIST ENQUIRIES SERVICE Film New Zealand’s core business is maximising and supporting international screen production in New Zealand. We are very active in generating and pursuing leads and projects. Key to this is our on-the-ground representation in Los Angeles, the back-up we provide to New Zealand companies with their projects, and the significant overall expansion of our activities over the last two years. Much of the work we do is to help filmmakers understand the creative and economic strengths of New Zealand: incentive advice, costing their production in New Zealand dollars; helping them understand how, for instance, the absence of fringes will be good for their bottom line; showcasing New Zealand’s locations and talent, or assisting with other commercial partnerships in New Zealand. Who do we help? Obviously, offshore companies and individual filmmakers, but we also work closely with New Zealanders and New Zealand companies and their international business partners. Film New Zealand is rigorous about assessing projects and priorities in terms of the level of assistance we provide. The further along a project is in its development and financing, the more eligible it is for Film New Zealand support such as production budgeting and location scouting services, recce assistance, arranging meetings with crew and service providers and other bespoke services. PERSONAL CONTACTS TRADE SHOWS This is detailed, specialist film work and in addition to our own screen specialists in Wellington, Auckland and Los Angeles we employ other New Zealanders (international line producers, location scouts and budget advisors across a range of disciplines) on specific projects as they move through our pipeline, towards production and the moment projects appoint their own New Zealand crew. In 2012/13, we employed eight New Zealand international line producers and locations scouts, and consulted informally with 23 more on multiple projects. We also automatically involve regional film offices in enquiries relevant to their region and areas of expertise. Requests are often urgent or time-sensitive. Film New Zealand’s goal for its enquiries service is to respond to a production enquiry within 24 hours. We have a record of meeting this goal 100 per cent. STUDIO RELATIONSHIPS ONLINE DOMESTIC INDUSTRY LA REPRESENTATIVE AUCKLAND REPRESENTATIVE 16 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 ENQUIRIES PREVIOUS CLIENTS We are meeting Government objectives when important international screen projects are seriously considering New Zealand. Film New Zealand deals with a significant volume of high-value enquiries from international and New Zealand screen businesses each year. Film New Zealand is proactive in pursuing such projects and our presence in Los Angeles and our work with New Zealand companies on their projects is vital. The last year: July 2012 to June 2013 The last two years: July 2011 to June 2013 In the 2012/13 financial year Film New Zealand’s enquiries team handled a total of 459 new enquiries, 72 more than the previous year. Of these, 178 were new screen projects (up 17), including 34 that were New Zealand domestic productions. Just under one third of these domestic productions included assistance to local television commercial companies. Thirty eight per cent of this year’s new projects came from the USA, an increase of 3 per cent on 2011/12. As always, an assessment of individual projects being assisted by Film New Zealand reveals the often lengthy period before a production is green lit. Over the last two years, of the projects which have received bespoke assistance from Film New Zealand: Thirty eight (all live action shoots) of the 178 new projects were provided with in-depth bespoke assistance. Of these 38, relatively more were television compared with last year, as shown below. We assisted four recces, two for productions which went on to confirm New Zealand as their production home, while the other two are still in development. In-depth assistance to new projects by type 40 35 TV TV Feature films Feature films 2011/12 2012/13 30 25 20 15 10 5 0 nine productions have been or are being made here 13 productions, actively in development, are considering New Zealand a further 13 have gone on to shoot in other countries (for reasons to do with unsuitable locations, seasonal timing issues or financial factors including incentives) New Zealand is no longer in consideration for a final 13 projects which are still in development. A further 40 projects have been classified as “dormant”; these are on hold because of factors that are unrelated to New Zealand but generally to do with production issues such as finance not being in place or the director withdrawing from the project. “Film New Zealand provides an invaluable service to domestic and international producers. Pukeko has enlisted the support of Film New Zealand recently to quote a budget for a potential TV series, and our Canadian client commented that the budget was exactly how he would like to see it presented. This support has been critical in moving this project forward. I am continuously impressed how much Film New Zealand achieves with limited funding.” Andrew Smith, Pukeko Pictures FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 17 EMPEROR: ENQUIRY CASE STUDY 1 2 3 The film Emperor was an ambitious international production made in New Zealand during 2012. Film New Zealand was involved from the initial enquiry through production, post-production and release. The film provides a useful case study showing how our enquiries service works to assist international productions considering New Zealand. The Emperor enquiry Emperor is set in American-occupied Japan during the days following Emperor Hirohito’s World War II surrender. Producers Yoko Narahashi, Gary Foster (Sleepless in Seattle) and Eugene Nomura and director Peter Webber (Girl with a Pearl Earring) were looking for a place to recreate post-war Japan. They needed diverse locations, from bombed-out Tokyo to General MacArthur’s headquarters in the Dai-ichi Building. The project’s timing meant it needed to be shot during the northern hemisphere’s winter months, which didn’t fit the script, so they explored the southern hemisphere for summertime locations. Of critical importance was the ability to secure a high-calibre creative team, and the reputation and experience of talented New Zealanders was a paramount consideration. Emperor starred Matthew Fox (World War Z, Alex Cross), Academy Award winner Tommy Lee Jones (Lincoln, Hope Springs) and newcomer Eriko Hatsune. The film was released in the United States in March 2013. With the exception of two days filming in Japan, the entire film was shot at 32 locations in Auckland, sites in Wellington and Hamilton, and the Auckland Film Studios. 18 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Days shooting in New Zealand: 40 Crew numbers: 270 Cast numbers: 45 including 24 New Zealanders + extras Total number of New Zealand cast and crew: 287 + extras 1. Raintowers at Auckland Film Studios, photo courtesy of Fellers Film LLC. All rights reserved. 2. Tommy Lee Jones as General Douglas MacArthur, photo courtesy of Fellers Film LLC. All rights reserved. 3. Eriko Hatsune and Matthew Fox in a scene from Emperor, photo courtesy of Fellers Film LLC. All rights reserved. May 2011 Initial email contact (on related project). June 2011 Follow-up and meetings arranged during Locations Tradeshow in Los Angeles. Film New Zealand commences handling the enquiry in detail, providing information on incentives and locations and commissioning a draft budget. August 19–24, 2011 Producers Yoko Narahashi, Gary Foster and Eugene Nomura and director Peter Webber conduct a location recce of New Zealand with Film New Zealand, supported by regional film offices. Auckland’s former Southdown Freezing Works is scouted as the site for bombed post-war Tokyo. Academy Award-winning production designer Grant Major and costume designer Ngila Dickson, Oscar-nominated cinematographer Stuart Dryburgh, and line producer Tim Coddington sign on for the project. August 29, 2011 Project confirmed to come to New Zealand. October 2011 Pre-production begins. Film New Zealand helps broker Wellington’s Massey University campus to become General MacArthur’s Tokyo headquarters. January 30, 2012 Eight-week shoot commences in Auckland, Hamilton and Wellington. June – August 2012 Post-production under way at Park Road in Wellington. June 2012 Film New Zealand interviews producer Gary Foster to assist in promoting New Zealand as a screen production destination to US producers and studios. September 2012 TelstraClear sponsors final Film New Zealand dinner for producers, director and key New Zealand and post-production crew. Producer Eugene Nomura, Massey University representative Claire Robinson, Film NZ CE Gisella Carr and producers Gary Foster and Yoko Narahashi. Gary Foster, Producer: ‘Our experience started with a recce that was sponsored by Film New Zealand, who have been fantastic throughout this entire process. We came down and looked at different regions of the country. One of our concerns was we knew that Peter Jackson’s film The Hobbit was in production, and were we going to be able to get the quality of crew and cast that we needed? It turned out that we had zero issues with that. ‘We came to New Zealand at the end of the day because of a few factors. One, financially we were in a much better situation, in terms of getting bang for our buck on our budget. Two, we had very specific creative issues we needed to deal with on our locations, which New Zealand was able to fulfil. And three, we wanted to make a high quality prestige film that needed the highest quality of cast and crew to make it happen. And all those three things we found in the New Zealand film community.’ Peter Webber, Director: ‘It was a combination of things we were looking for, we had a window in which we had to make this film, and we needed summer, because the film is August 1945. So that limited us, it meant that we couldn’t look in North America, because it was going to be winter, we’re not going to be shovelling snow to try and pretend it’s summer… but there’s a lot of the rest of the world to look at. ‘I didn’t really know much about the country itself before I came here. Both the crews and the facilities have exceeded expectations, above and beyond.’ Cinematographer Stuart Dryburgh, director Peter Webber, and art director Jill Cormack and location scout Mike Holloway (obscured) on a recce at Massey University. Film New Zealand stills and video shoot with director and producers. October 2012 Emperor imagery included in Film New Zealand international marketing collateral. March 2013 US release Film New Zealand advertising and promotional campaign (including The Hollywood Reporter ) and launch of a bespoke website with images and video content (New Zealand: Inspiring Filmmakers). FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 19 KEEPING NZ SCREEN-BUSINESS-FRIENDLY Film New Zealand undertakes initiatives with screen businesses and government agencies to ensure New Zealand’s friendliness to screen business and the ease of working here are the best they can be. This ranges from facilitating information flow to detailed research and advisory papers. The Department of Conservation Immigration New Zealand Statistics New Zealand Mountains, snow, lakes, grass flats, wetlands – many memorable locations for New Zealand-made films are on publiclyowned land. For the screen industry this means it is crucial to have a working relationship with the Department of Conservation (DOC). Changes to New Zealand’s immigration rules in 2012 meant the screen industry had to learn to navigate a new system in a short time. The importance of accurate and verifiable statistics in quantifying and interpreting New Zealand’s screen industry is vital, not just to talk about the economic value of New Zealand’s screen industry internationally, but for government and public understanding of the economic value of screen. 2012/13 saw the fruit of a strategic decision by Film New Zealand to engage directly with DOC staff at head office and local conservancy levels well in advance of specific projects. DOC workers have a complex job creating systems and rules that work for a huge variety of users, and we wanted to ensure that they understood the specific issues faced by the screen industry. Film New Zealand worked with DOC’s national and local staff on conservation management strategy plans and aircraft zones in advance of the publication of these policies. We created an advisory group of location scouts, working closely with Film Otago Southland and Film Auckland. This has involved a lot of work and resources, so it is very pleasing to have made significant tangible gains, with an understanding of screen industry needs reflected in conservation management strategy plans that are being gazetted. The DOC National Planner and other national staff, including the commercial partnerships director and his staff, have been of great assistance in developing ways of responding to the specific needs of the screen industry. To help communicate the new rules, we arranged screen industry forums in Auckland, Wellington and Queenstown, and provided ongoing input and assistance to Immigration New Zealand (INZ) as new processes were introduced. This drew on our surveying and coordination of input from the television commercial industry. We also kept the industry informed about upcoming changes to visa processing. In the past year, about a third of visa applications submitted via the Los Angeles office were for entertainment visas under the Specific Purpose Category. Maintaining hands-on problem-solving at the LA end is therefore very important. Film New Zealand surveyed various New Zealand companies regarding the need for an LA-based immigration position. When third-party processing was introduced, we circulated the advisory and secured an INZ “go to” person here in New Zealand for any teething problems. Earlier this year, INZ opened a new Visa Application Centre in Los Angeles and issued an advisory which Film New Zealand disseminated to industry. INZ is continuing to look at service delivery enhancements to make it easier for customers from the film and entertainment industry to do business with New Zealand. Film New Zealand has been a member of the Statistics New Zealand Screen Industry Survey stakeholders committee since the survey’s inception, and this role continued in 2012/13, as we sought to find ways to better understand and interpret the industry. Work involves clarification and interpretation of categories and classification, and also assisting with media and publicity around the survey’s release. In 2012/13 this included media and communications about the new assessments of screen industry employment figures, and release of the 2012 survey in April 2013. Statistics New Zealand has supported the work of the screen industry by fact checking and interpreting data on a regular basis where Film New Zealand or other screen industry businesses are required to comment on screen-related statistics. We also communicate with industry to reinforce the survey’s importance. The one-stop-shop government screen desks at Inland Revenue and Immigration New Zealand (which Film New Zealand played a central role in setting up) continued to provide frontline assistance to the New Zealand screen industry on specific projects. Our ongoing thanks to Carl Andrews (Immigration New Zealand), Cherry Hankins (Immigration New Zealand, Los Angeles), Jim Gordon and Vince Costa (Inland Revenue) and numerous other officials from many agencies who regularly help Film New Zealand and the screen industry resolve issues and realise opportunities. 20 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 REGIONAL FILM OFFICES In the 2012/13 financial year Film New Zealand provided a wide range of coordination services to the network of regional film offices offering local support to incoming productions. Summary of activity Film New Zealand/Regional Film Office Annual Forum Wellington 27 and 28 August, 2012. Film Auckland’s Michael Brook was invited to design the programme. Sessions included strategy and priorities for the year, achievements from previous years, strategies in specific markets (the US), DOC, briefings by Tourism New Zealand’s Catherine Bates and Roxane Gajadhar on the upcoming Hobbit leveraging programme and strategy, and an independently facilitated session exploring the FNZ/RFO relationship. External speakers from MBIE, Local Government New Zealand, Tourism New Zealand and the Regional Tourism Offices, and transmedia expert Fiona Milburn also joined the conference. Conference calls Film New Zealand hosts six-weekly conference calls. Typically lasting an hour and half, they allow the exchange of detailed information. Standing agenda items include strategy, production enquiries, the current production calendar, and marketing campaigns. Regular contact on specific projects or enquiries Film New Zealand routinely: • consults individual RFOs on enquiries relevant to their areas, for example on possible locations and location images – 25 enquiries during 2012/13 Tradeshows Joint Advertising Campaigns Film New Zealand funded RFO representative Kevin (KJ) Jennings of Film Otago/Southland to attend the AFCI Locations Tradeshow and ‘Frog and Frigate’ mini-major studios function in Los Angeles in June 2012. Film New Zealand co-ordinated joint campaigns in the US Creative Handbook, Locations Magazine, and Beyond Cinema Magazine in 2012–2013. Film New Zealand set up a national stand at tradeshows, from which representatives operated. Film New Zealand coordinated briefing conference calls, a planning meeting in LA, leads and follow-up, and shared staffing of the stand, advance mail-outs to the New Zealand screen industry, and invitations to overseas industry. Leveraging The Hobbit Trilogy Film New Zealand provided a similar service with a national stand at BIFCOM Asian Film Market in South Korea in conjunction with NZTE. The event was attended by Michael Brook and Harry Harrison from Film Auckland/ ATEED and Sue Thompson on behalf of Film New Zealand. Film New Zealand and NZTE hosted a New Zealand function attended by Auckland’s Mayor, Len Brown. RFO representative Dedicated position on Film New Zealand Board; regular meetings and conference calls throughout the year. The RFOs nominated a new representative after the incumbent resigned in May. An appointment is pending. RFOs were involved in briefings, preparation of international media kits, and creation of broadcast roll footage prepared by Tourism New Zealand (material featured filming locations from The Hobbit: An Unexpected Journey in Nelson/Marlborough, Wellington and Queenstown, as well as interviews). Film Wellington and business development agency Grow Wellington hosted a very successful networking event Untold Tales at the Paramount Cinema, for the region’s screen and other related businesses. Facebook and website updates Re-posting and amplification of regional content. Other Distribution of industry updates and media releases. Engagement with DOC, particularly by Film Otago Southland and Film Auckland, is covered elsewhere in this report. • informs RFOs if recces are coming to their areas, where they will generally be involved (unless contrary to specific sensitivity requirements of the production company) • work with RFOs on hosting industry visits (e.g. Pukeko Pictures Chinese delegation, Air New Zealand and Heritage Hotels competition winner and producer Ron Bozman (Silence of the Lambs ) Recces Film Otago Southland assisted with recces for Four for the Road and Slow West. The New Zealand stand at the AFCI Locations Tradeshow, June 2012. Back row: Michael Brook, Gisella Carr, Nicci Lock, Vicki Jackways, Harry Harrison Front: Robin Murphy, Roxane Gajadhar, Kevin (KJ) Jennings, Vicki O’Hagan (Park Road Post Production) FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 21 THE GOVERNMENT SCREEN SECTOR REVIEW The screen business is a dynamic, 21st-century industry, and one most countries want. New Zealand can be very proud of its reputation and achievements. However it is an intensely competitive business. No screen industry anywhere in the world can expect to achieve growth without ongoing collaboration with its government. Both parties need to work together to make it happen. Without government financial incentives, the New Zealand screen industry would not exist as we know it. International productions are critical for growth – they have been instrumental in building our industry to its current level of economic contribution, and allowing it to stretch creative and technical muscles on budgets that far exceed those of domestic productions. International screen production is a buyer’s market; production companies can pick and choose where they film. This has led to fierce global competition, with many countries vying for lucrative business. New Zealand doesn’t set the terms of engagement here. While script, capability, locations, seasonality, and timing have to line up as well, if there were no incentives, international productions would not consider coming here. For this reason, the Government’s screen sector review was a major focus for Film New Zealand in 2012 and the first half of 2013. In addition to advocating specific outcomes, we sought to ensure the domestic screen industry’s perspective was heard, and that the government received input into the review from industry specialists, from both the New Zealand and the American screen industries. National agencies such as ours were also asked to provide extensive data, fact-check reports and participate in Image courtesy of New Zealand Film Connection 22 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 meetings and discussions. The performance of Film New Zealand itself was part of the subject of the review. We estimate that servicing the screen sector review has had a large impact (representing over 10% of its budget) on Film New Zealand. We appreciate that MBIE provided some additional assistance in commissioning comment from Film New Zealand (notably the Incentivising International Television report) and towards the costs of updating incentives-marketing collateral. Major actions taken Creation and co-ordination of a collective of eight of the leading international New Zealand post production, digital and visual effects companies to comment on the Post Digital and Visual Effects Grant. Invitation to the Prime Minister to meet directly with New Zealand’s major US screen industry customers, then the organisation of his Los Angeles programme. Coordinating the voice of the customer: direct input from the US and NZ screen industries into Film New Zealand recommendations. 1 2 1. Film New Zealand’s major study, Incentivising International Television Production in New Zealand. 2. Film New Zealand representatives with chairman of The Walt Disney Studios Alan Horn and Rt Hon John Key in discussion at The Walt Disney Studios. New Zealand’s Post, Digital and Visual Effects Sector: Film New Zealand submission on the PDV Grant from discussions with the PDV Collective Incentivising International Television: major study, Feb 2013 and ancillary comments March 2013 Work for government screen sector review agencies Assisting with interviews with industry representatives. Feedback on the review’s terms of reference. Written technical comment on the Evaluation of the Large Budget Screen Production Grant 2004–2011. Organising meetings and providing input on ministerial reports. Meeting with the Ministry for Culture and Heritage and reviewing its submission on the review of co-production agreements, including tabling of industry feedback on barriers and impediments to maximising use of existing treaties. Providing research and feedback to MCH’s Screen Production Incentive Fund Evaluation Report and the discussion paper from the Ministry of Economic Development, Growth and Dynamics of the New Zealand Screen Production Industry. Holding meetings and providing input into the evaluation of the Large Budget Screen Production Grant 2004–2011 discussion paper. Updating a counterfactual study, completing an inventory of productions assisted by Film New Zealand since 2002, specifying assistance provided in terms of screen sector and government agency engagement for each production, describing activity by North American studios and countries (detailing spending and employment information), research and calculation of the impact of production shooting in New Zealand including employment and production spending, and correlation of the evaluation’s findings with exit surveys. Input into review of Film New Zealand. Input on international television attraction and publicity material delivery requirements for productions utilising the LBSP and PDV production incentives. Praise for Film New Zealand’s work in screen sector review Film New Zealand’s own performance was examined as part of the screen sector review. The review affirmed our international standing as the national film office and the high value both the government and our industry place on what we do and achieve. The assessment concluded that Film New Zealand carries out its work to a high standard and has an established reputation as the international marketer of New Zealand as a screen production destination. The government has subsequently extended Film New Zealand’s contract for a further three years and increased its funding. Major findings were that Film New Zealand’s services are highly valued by the international clients interviewed (US studios, producers and filmmakers) activities contribute to the generation of investment in New Zealand and are leveraging the government’s investment in the Large Budget Screen Production Grant primary functions are considered critical by the New Zealand film industry to attracting and facilitating large-budget screen productions activities and associated outcomes could be more widely communicated to domestic industry contribution to government policy and operational processes related to the screen industry has been appreciated by government agencies. We are viewed as a reliable conduit of industry feedback. establishment of a Los Angeles office in 2011 in partnership with Park Road was an astute use of public and private resources. We found it valuable to reflect on the findings and recommendations, and the board looks forward to implementing changes and improvements to our services in the coming year. We are delighted by the review’s recognition and assessment of the work Film New Zealand does on behalf of the New Zealand screen industry. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 23 BEST SUPPORTING COUNTRY Screen is a $3.29-billion industry, which attracts investment in New Zealand, helps support local businesses and in addition helps promote our country to the world as a tourist destination. As a nation it’s something we can be incredibly proud of. No industry works in isolation. Without the support of numerous individuals, local and central government agencies and New Zealand businesses and industries, our work could not happen. And in the end, it is the goodwill of our fellow New Zealanders and their willingness to see their streets closed, their conservation estates filmed and their tax dollars utilised, that support New Zealand’s remarkable reputation as a centre of excellence for screen production. With the world-wide success of The Hobbit: An Unexpected Journey and ever-increasing interest in New Zealand as Middle-earth, it is important to acknowledge that a lot of ordinary New Zealanders who don’t necessarily work in the screen industry have contributed to the success of these films. Film New Zealand, the filmmakers themselves, and our proud corporate sponsors, the Telecom Business Hub and Fujitsu, decided to do just that on the day of the premiere to show our appreciation. The campaign highlighted just a few of the hundreds of skilled everyday New Zealanders who were crucial in the production of The Hobbit trilogy. Selected by the filmmakers, some of these individuals had supported film crews working locally for more than a decade. The core of the campaign featured three full-page ads in The New Zealand Herald, The Dominion Post and The Otago Daily Times on the day of The Hobbit’s release. We extended the campaign’s scope across social media, prime-time television, radio, 13 online news outlets and a dedicated New Zealand: Home of Middle-earth website (www.nzhomeofmiddleearth.com). This multimedia campaign maximised exposure for New Zealand as a nation of proud filmmakers. It received the vital support of the filmmakers themselves, with Sir Peter Jackson signing ten posters to be given away through Film New Zealand’s Facebook page. With the help of the filmmakers the campaign reached a potential collective audience of more than 1.5 million. 24 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 “On behalf of Peter, Chris and North Harbour Rentals, I would like to express our sincere thanks for the work you and your team put in on this campaign. The end result far exceeded our expectations. The feedback we have received as a company has been tremendous.” Jason McKinney, Film Division Manager North Harbour Rentals Sometimes water is hard to get when filming in remote places. The team of experts from the Glenorchy Fire Brigade were on hand with their gear to make sure that there was always a plentiful supply of it for the film crew. Chief Fire Officer Dick Watson has been a member of the brigade since 1971 and says he’s lost count of the different local and international film crews he’s worked with. ‘I never have a shortage of volunteers for these jobs. They’re always such interesting experiences.’ Dick says film crews are always grateful for the help they get, and give the voluntary brigade a donation which they, in turn, use to buy special equipment to improve their service to the local Glenorchy community. PRINT MEDIA TELEVISED MEDIA BROADCAST MEDIA Best Supporting Country campaign The New Zealand Herald Full page ad Daily Readership: 522,000 The Dominion Post Full page ad Daily Readership: 235,000 The Otago Daily Times Full page ad Daily Readership: 103,000 Firstline on TV3 Poster and sponsors featured on screen Viewers approx 40,000 One News on TVNZ Poster and sponsors featured on screen Actual viewers: 603,100 Radio New Zealand Interview Approx daily listeners 34,000 Photo Album 11,145 photo views ‘Thankyou’ sponsor post 2,454 photo views Competition 589 actual views Twitter Two tweets about Best Supporting Country Tweeted to 14,436 extended followers Professional networks eCard via email Distrbuted to industry members Sponsor page 348 unique views Photo album 4,428 unique views Facebook SOCIAL MEDIA ONLINE MEDIA NZ Home of Middle Earth Website FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 25 NEW ZEALAND: INSPIRING FILMMAKERS The uniqueness of New Zealand’s offering to filmmakers represents a clear and exciting difference that inspires the world’s best filmmakers to work here. In 2013 we launched the ‘New Zealand: Inspiring Filmmakers’ multimedia campaign, to explore what it is about New Zealand that makes it so special. We’ve been behind the scenes interviewing and photographing international filmmakers in New Zealand, exploring the myriad of reasons they’ve chosen New Zealand, documenting the projects being made here and creating a narrative of the experience of screen production in New Zealand. It is a chance for filmmakers to speak directly to other filmmakers, as well as the public. This involves working with individuals and production companies to create dynamic, exclusive content for release through consumer and trade channels, which reinforces knowledge of the calibre and importance of New Zealand’s screen industry. The series is ongoing and updatable. It is made possible by the generosity of talented people willing to work with Film New Zealand to create this content and trusting us with their content. During the first half of 2013, Film New Zealand released the first three images in the series, featuring director Peter Webber (Emperor), producer Rob Tapert (Spartacus and Evil Dead), and Sir Peter Jackson (The Hobbit trilogy). This multimedia campaign includes an image of the filmmaker photographed in the location of their choice (with GPS coordinates), a print advertising campaign, online interviews and a bespoke web landing page (filmmakers.filmnz.com) which features exclusive behind-the-scenes imagery and content. We’ve promoted it via social media and the filmmakers themselves have helped us. Peter Webber @PeterWebber “New Zealand: Inspiring Filmmakers” – a website by @FilmNZ built around Emperor – Lots of photos and video 13 Mar 12 Peter Webber (who had just shot Emperor in New Zealand) was the first filmmaker to be featured. The campaign kicked off with a full-page ad in The Hollywood Reporter in March, timed to coincide with the film’s release in the United States. The website went live at the same time. Exclusive location images are captioned and GPS co-ordinates provided via Google maps. Social media is increasingly influential, and the content was liked and shared on Facebook and Twitter by both the filmmakers and Film New Zealand, and email blasts have gone out via networks such as KEA (Kiwi Expats Abroad). This was a prototype campaign for Film New Zealand, supported by New Zealand Trade and Enterprise, the filmmakers and Park Road. Since it was launched in March the site has had 9,981 visits with 21,564 page views. Almost a quarter of the visitors were from the United States. Above: Peter Webber, in the ad which featured in The Hollywood Reporter on 22 March 2013, photographed at the Michael Fowler Centre in Wellington where he recorded the score for Emperor with the NZSO. 26 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Producer Rob Tapert featured in The Hollywood Reporter on April 10, 2013, coinciding with the release of his feature (a reboot of the cult classic) Evil Dead in the United States. The web page features exclusive behind-the-scenes imagery and interviews with Film New Zealand. It recognises Rob Tapert’s two decades of work in New Zealand, since he was commissioned by Universal Pictures in 1994 to film five Hercules movies here, through to the incredibly successful Spartacus (2010–2012) and remake of Evil Dead (2013). Evil Dead stormed the US box office to hit number one on its opening weekend in April. This campaign wouldn’t have been possible without the generous assistance of the filmmakers and Digipost. Sir Peter Jackson featured in the 26 June 2013 edition of The Hollywood Reporter that hit newsstands the day before the Locations Tradeshow in Los Angeles. Editorial included a feature on why Hollywood loves New Zealand. Content is supported by the New Zealand Home of Middle-earth website hosted by Film New Zealand. Spartacus was shot over four seasons in a studio in Auckland with not one frame shot on location. The production used 788 local suppliers, leased 6 warehouses (which were converted for production), and provided 20,000 extras’ workdays. The series employed 350 permanent and 150 casual crew each week, and 20 core cast each season. Overall, the production made a $200 million investment in New Zealand. Post production and visual effects were done at Digipost in Auckland. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 27 A SELECTION OF ADVERTISING CAMPAIGNS While Film New Zealand has a modest advertising budget, we set our sights on targeted industry publications to promote the breadth of New Zealand’s offering, from locations and incentives to visual effects. The combined distribution of the ad campaigns in 2012/13 was more than 700,000. A selection of these campaigns is detailed below. We have continued to partner with the Regional Film Offices in ad campaigns overseas. 1 2 3 4 1. Creative Handbook, 2013. 2. The Hollywood Reporter, April 2013. 3. Beyond Cinema Magazine, May 2013. 4. Beyond Cinema Magazine, January 2012. Locations Magazine, January 2012. 28 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 5 6 7 11 8 9 5. Locations Magazine, May/June 2013. 6. OnFilm, May 2012. Creative Handbook 2013. 7. Creative Handbook 2012. 8. The Hollywood Reporter, June 2012. Beyond Cinema, June 2012. 9. The Hollywood Reporter, November 2011. 10. AFCI Locations Tradeshow 2012. 11. Beyond Cinema Magazine, June 2013. Producers Guild of America ‘Produced By’ Conference Magazine, June 2012. 10 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 29 COMMUNICATIONS Film New Zealand has undertaken a wide range of activities with the aim of raising awareness of New Zealand as a filmmaking destination and communicating with the industry and the public both locally and internationally. Communications have taken many forms: industry newsletters, seminars and advisories, media releases and interviews, and social media engagement. Media releases Industry newsletters (quarterly) Key industry news Policy changes and updates Tradeshow reports Industry statistics International industry communications Newsletters Invitations to events (BIFCOM, Locations Tradeshow, Casting Confidential in Los Angeles, New Zealand Screen Showcase) Follow up Industry advisories Seeing More of NZ Actors on Screen (series of four seminars) Immigration seminars and communications (in three NZ locations) Immigration office opens in LA. 30 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Film New Zealand opens LA office – January 2012 New Zealand’s international screen accolades signal a bright future – February 2012 Chinese film delegation visit New Zealand to explore business opportunities – February 2012 Young New Zealander cast in Sex and the City prequel – March 2012 Film Agencies support ‘Seeing more of New Zealand actors on screen’ – March 2012 Peter Webber: internationally renowned director to film in Auckland – March 2012 New Zealand screen industry converting creative projects into economic headlines – April 2012 Top cinematographers earn recognition – May 2012 Film New Zealand announces competition winner – August 2012 PM to visit Los Angeles – October 2012 New Zealand take a bow – November 2012 Screen industry creating more than 23,000 jobs a year – December 2012 Spartacus premiere storms US ratings – January 2013 NZSO a draw card for international blockbusters – February 2013 Emperor released in US – March 2013 Screen industry hits $3.3 billion high – April 2013 Beyond The Hobbit : Why Hollywood is staying in New Zealand article published in The Hollywood Reporter, 19 July 2013. Social media In 2012 Film New Zealand took the plunge and began actively engaging with social media and building an audience of filmmakers and the general public interested in New Zealand’s screen industry. This presence rose spectacularly as content built, and in July 2013 our audience registered 4,386 Facebook page likes (up from 149 on July 1, 2012). Websites External media releases promoted Third Hobbit film announced – July 2013 Untold tales of Wellington screen and digital industry – November 2012 Auckland endorses new film friendly protocol – April 2013 Peter Webber planning to return to NZ to shoot The Colour Compared with the 2011/12 year, our Film New Zealand website had a slight drop in overall visits in 2012/13. However, 2012/13 also saw the launch of our two mini-sites, Home of Middle-Earth and Inspiring Filmmakers. With the addition of these contemporary mini-sites, our unique visits increased to 58,169, compared with a total of 57,503 in 2011/12. Media engagement Film New Zealand appeared in more than 50 international publications in the 2012–13 year, and industry comment and promotional information was sought by at least 49 media outlets (excluding direct Hobbit-leveraging activities and interviews). Countries which were interested in New Zealand included China, the USA, Korea, Japan, India, Germany, France and the UK. Total Facebook Page Likes July 2012 – June 2013 BESTSUPPORTING COUNTRY CAMPAIGN On an interesting note, the Film New Zealand site had a 30% increase in the number of US-based visitors, which may be attributable to our increased marketing and relationship activity in the US. We are planning to upgrade our main website in the current financial year, and the statistics from our mini-sites convince us that a more modern and mobile-friendly website is essential. PETER WEBBER MINI-SITE LAUNCHED ROB TAPERT MINI-SITE LAUNCHED 6000 4000 2000 0 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 31 A DECADE OF INTERNATIONAL PRODUCTION BOOGEYMAN 2005 QNZPE $17.240M INCENTIVE $2.155M HERCULES (TV MINI SERIES) 2005 TELEVISION QNZPE $29.660M INCENTIVE $3.708M 2003 2001 2001 2002 2003 2004 JUMPER 2007 QNZPE $46.640M INCENTIVE $5.931M 2003 THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING 2007 QNZPE $22.447M INCENTIVE $2.823M 30 DAYS OF NIGHT THE LAST SAMURAI THE LORD OF THE RINGS: THE RETURN OF THE KING POWER RANGERS – OPERATION OVERDRIVE KING KONG BRIDGE TO TERABITHIA 2005 QNZPE $389.203M INCENTIVE $48.650M 2005 2007 QNZPE $27.855M INCENTIVE $3.482M 2006 2007 2008 PDV QNZPE $7.275M INCENTIVE $1.091M POWER RANGERS – JUNGLE FURY 2008 TELEVISION QNZPE $20.062M INCENTIVE $3.009M 2008 POWER RANGERS – DINO THUNDER THE LORD OF THE RINGS: THE TWO TOWERS 2002 2004 TELEVISION QNZPE $23.127M INCENTIVE $2.891M WITHOUT A PADDLE 2004 QNZPE $30.198M INCENTIVE $3.775M THE WATER HORSE THE CHRONICLES OF NARNIA – THE LION, THE WITCH AND THE WARDROBE 2005 QNZPE $133.828M INCENTIVE $16.729M POWER RANGERS – SPACE PATROL DELTA 2005 TELEVISION QNZPE $24.617M INCENTIVE $3.077M 32 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 2007 QNZPE $75.471M INCENTIVE $9.456M POWER RANGERS – MYSTIC FORCE THE CHRONICLES OF NARNIA – PRINCE CASPIAN 2008 QNZPE $71.200M INCENTIVE $9.512M 2006 TELEVISION QNZPE $21.621M INCENTIVE $2.703M THE DAY THE EARTH STOOD STILL 2008 PDV QNZPE $23.395 INCENTIVE $3.509M Incentives: The Large Budget Screen Production Grant and the Post, Digital and Visual Effects Grant Since November 2003, the New Zealand Government has encouraged international screen production studios to locate their productions in New Zealand by offering large budget productions an incentive known as the Large Budget Screen Production Grant (LBSP Grant). ALIENS IN THE ATTIC [THEY CAME FROM UPSTAIRS] 2009 QNZPE $34.711M INCENTIVE $5.207M X-MEN FIRST CLASS POWER RANGERS – RACING PERFORMANCE MACHINES 2009 QNZPE $30.206M INCENTIVE $4.531M DISTRICT 9 2009 PDV QNZPE $3.444M INCENTIVE $0.517M 2011 PDV QNZPE $14.615M INCENTIVE $2.192M SPARTACUS – BLOOD AND SAND 2009 TELEVISION BUNDLE QNZPE $20.205M INCENTIVE $3.031M X-MEN ORIGINS: WOLVERINE This is currently a 15 percent rebate on qualifying New Zealand production expenditure (QNZPE) (goods and services provided in New Zealand). In 2007, the Post, Digital and Visual Effects Grant (PDV Grant) was announced for productions which undertake post, digital and visual effects work in New Zealand at 15 percent of qualifying New Zealand production expenditure now between NZ$1 million and NZ$15 million (above NZ$15 million the LBSP Grant applies). 2010 TELEVISION QNZPE $48.593M INCENTIVE $7.289M THE WOT WOTS 2009 TELEVISION/ PDV QNZPE $3.937M INCENTIVE $0.591M 2009 THE A TEAM 2010 PDV QNZPE $3.652M INCENTIVE $0.548M Note: The Hobbit is the only production in the list that is still incurring NZ qualifying expenditure and it is expected to receive additional grants. RISE OF THE PLANET OF THE APES GULLIVER’S TRAVELS THE HOBBIT: AN UNEXPECTED JOURNEY 2011 PDV QNZPE $82.428M INCENTIVE $12.364M 2010 PDV QNZPE $9.917M INCENTIVE $1.488M 2010 2011 2012 QNZPE $446.776M INCENTIVE $67.017M 2012 AVALON HIGH THE WARRIOR’S WAY AVATAR 2009 QNZPE $362.76M INCENTIVE $52.921M UNDERWORLD 3 2009 QNZPE $30.365M INCENTIVE $4.555M THE LOVELY BONES LEGEND OF THE SEEKER 1 2008 TELEVISION QNZPE $49.437M INCENTIVE $7.416M 2009 QNZPE $46.098 INCENTIVE $6.915M SKYRUNNERS 2010 QNZPE $42.993M INCENTIVE $6.372M LEGEND OF THE SEEKER 2 2010 TELEVISION QNZPE $53.368M INCENTIVE $8.005M 2010 TELEVISION BUNDLE QNZPE $6.518M INCENTIVE $0.978M YOGI BEAR 2010 QNZPE $41.542M INCENTIVE $6.231M THE ADVENTURES OF TINTIN: SECRET OF THE UNICORN 2011 QNZPE $230.960M INCENTIVE $34.439M SPARTACUS THE PREQUEL – GODS OF ARENA 2011 TELEVISION QNZPE $29.474M INCENTIVE $4.421M 2009 TELEVISION BUNDLE QNZPE $5.304M INCENTIVE $0.796M Source: Ministry of Business, Innovation and Employment, figures to June 2012 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 33 INDUSTRY PARTNERSHIPS We are appreciative that so many generous people work with us and are willing to help us. We salute them. In this last year, particular thanks are due to the following: Xtreme Freight Forwarding (NZ) Ltd for their ongoing assistance with freight to all of Film New Zealand’s overseas events and hostings. Park Road Post Production for our joint venture in Los Angeles. For the Prime Minister’s visit to LA: Filmmakers James Cameron and Jon Landau for their generous co-hosting of a private dinner with studio heads, CEOs, and other senior US screen industry representatives at the home of Jon Landau. Sir Peter Jackson (via video link), Joe Letteri, Rob Tapert and Sir Richard Taylor for their attendance at the dinner. All of the above plus Martin Campbell, Cliff Curtis, Roger Donaldson, Flux Animation/ Brent Chambers and Park Road/Cameron Harland, Tim Coddington, Digipost, Dr Allan Freeth, Miranda Harcourt, John Barnett/South Pacific Pictures, NHNZ, Oktobor Animation/Chris Waters, Park 34 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 Road, Pukeko Pictures/Adam Fratto, Jos Ruffell, Wingnut/Matt Dravitzki, Weta Digital/Robin Prybil, Weta Workshop and the many other individuals and New Zealand companies who contributed names to our guest lists and assisted in numerous ways. Consul-General Leon Grice and his team for the consulate function. New Zealand Ambassador to the United States Mike Moore, and our colleagues at the Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, Tourism New Zealand and the Office of the Prime Minister. New Zealand Winegrowers for the premium New Zealand wines at the dinner, uniformed Air New Zealand cabin crew at the consulate function, and Robbie Burton from Craig Potton Publishing for copies of Selling the Dream – The Art of Early New Zealand Tourism as presentation gifts. Our colleagues at Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company, Warner Bros Entertainment, Paramount Pictures and Universal Pictures and numerous other US production interests. Department of Conservation (DOC): Our colleagues at DOC head office and conservancies. Location scouts Dave Comer, David Walker, Jared Connon, Clayton Tikao, Mike Holloway, Phil Aitken and Peta Sinclair for commenting on discussion documents and attending meetings. Regional Film Office colleagues. For ‘Best Supporting Country’: Jo Healey and her team at Fujitsu New Zealand Limited, and Jason Paris and his team at Telecom. Matt Dravitzki, Jared Connon, Brigitte Yorke, and the team at Wingnut Films and 3 foot 7 Limited, and Tom Greally at Weta Digital. For Pinewood Studios hosting and the Emperor dinner: Dr Allan Freeth and his team at TelstraClear. For ‘Win a Trip to New Zealand’ giveaway in partnership with Air New Zealand and Heritage Hotels: Air New Zealand and Heritage Hotels for their ongoing support of the New Zealand screen industry. For the ‘Frog and Frigate’: Our sponsors Al Brown Olive Oil, Whittakers, Trilogy Skincare, the producers of Good for Nothing, Air New Zealand, Park Road, Gary Foster, and our co-hosts from Good Universe Matt Leonetti Junior, Meryl Emmerton, and their teams. For the Incentivising Television report: Our numerous US interviewees. In New Zealand, Paul Davis, Dave Gibson/ Gibson Group, John Barnett, Kelly Martin and Chris Bailey at South Pacific Pictures, Michael Stedman and John Crawford at NHNZ, Andrew Smith/Pukeko Pictures, Penelope Borland/SPADA and International Line Producers Chloe Smith, Tim Coddington, Sally Campbell, Janet McIvor, Janine Dickins. For work on the Post Digital and Visual Effects incentives review: The New Zealand Film Commission: Sue Thompson, The Post, Digital and Visual Effects collective (Digipost, Flux Animation, Images & Sound, Oktobor Animation, Park Road, Sauce, Toybox, Weta Digital). The NZFC are our collaborators on numerous projects, sharing resources and expertise both internationally and domestically and we thank them. For the ‘New Zealand: Inspiring Filmmakers’ series (print and online): Sir Peter Jackson, Matt Dravitzki, Peter Webber, Gary Foster, Yoko Narahashi, Eugene Nomura, Rob Tapert, Chloe Smith, Matthew Klitscher, Kirsty Griffin, New Zealand Trade and Enterprise, Park Road, Digipost. And last but by no means least our colleagues within the New Zealand Screen Industry: All the New Zealand companies, line producers, location scouts, and individuals who continue to give their time and energy to helping Film New Zealand with our enquiries and marketing. Thank you! Our NZ Inc Colleagues whom we worked with on multiple projects throughout the year: Ministry of Business, Innovation and Employment, Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, Tourism New Zealand, both in New Zealand and overseas posts, Immigration New Zealand, Department of Conservation, Statistics New Zealand. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 35 SUMMARY OF ACCOUNTS INDEPENDENT AUDITOR’S REPORT TO THE BOARD OF TRUSTEES OF FILM NEW ZEALAND TRUST Report on the Financial Statements We have audited the financial statements of Film New Zealand Trust on pages 37 to 40, which comprise the statement of financial position as at 30 June 2013, and the statement of financial performance and statement of movements in equity for the year then ended, and a summary of significant accounting policies and other explanatory information. This report is made solely to the Trustees, as a body, in accordance with Section 10.2 of the Trust Deed. Our audit has been undertaken so that we might state to the Trustees those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Trustees, as a body, for our audit work, for this report, or for the opinions we have formed. Board of Trustees’ Responsibility for the Financial Statements The Board of Trustees are responsible for the preparation and fair presentation of financial statements, in accordance with generally accepted accounting practice in New Zealand, and for such internal control as the Board of Trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. Auditor’s Responsibilities Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with International Standards on Auditing and International Standards on Auditing (New Zealand). Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgement, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of the accounting policies used and the reasonableness of accounting estimates, as well as the overall presentation of the financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. Other than in our capacity as auditor and the provision of taxation advice, we have no relationship with or interests in Film New Zealand Trust. Opinion In our opinion, the financial statements on pages 37 to 40 present fairly, in all material respects, the financial position of Film New Zealand Trust as at 30 June 2013, and its financial performance for the year ended on that date in accordance with generally accepted accounting practice in New Zealand. Chartered Accountants 2 October 2013 Wellington, New Zealand 36 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 FILM NEW ZEALAND TRUST FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2013 Approval by the Board of Trustees Board of Trustees Trustee background Nature of Business The Trustees are pleased to present the financial statements for Film New Zealand Trust for the year ended 30 June 2013. Julie Elstone Producer Allan Freeth Chief Executive Officer Julian Grimmond Producer, Chair Film New Zealand Trust is New Zealand’s national film locations office providing information, introductions and support to filmmakers both internationally and nationally. Miranda Harcourt Actress/Coach Kevin Jennings Executive Manager Film Otago Southland (resigned 18 April 2013) Garry Little Managing Director John McCay Lawyer (appointed 24 June 2013) Catherine Madigan Producer Graeme Mason Chief Executive Officer (resigned 25 September 2012) Joshua Ruffell Director Signed on behalf of the Board of Trustees Julian Grimmond Chair 2 October 2013 Film New Zealand Trust receives grants and contributions from Ministry of Business, Innovation and Employment, New Zealand Trade and Enterprise, New Zealand Film Commission and a range of other parties to fund its operations. In addition to its operating funding, Film New Zealand Trust was successful in raising income for specific projects from a number of corporate and government sources throughout the year. Partnership and sponsorship revenues were significantly in excess of figures shown here, as a number of projects also attracted in-kind support and matching funds not paid direct to Film New Zealand Trust. Auditors Solicitors Bankers Deloitte PO Box 1990 Wellington Minter Ellison Rudd Watts PO Box 2793 Wellington ASB Bank Limited PO Box 5375 Wellington STATEMENT OF ACCOUNTING POLICIES FOR THE YEAR ENDED 30 JUNE 2013 The financial statements of Film New Zealand Trust have been prepared in accordance with the Financial Reporting Act 1993 and the Trust Deed. The Trust was formed on 13 June 2011. 1. Basis of Preparation These financial statements have been prepared on the historical cost basis. The reporting currency is New Zealand dollars. On July 2011, the previous Film New Zealand Trust was wound up and the assets and liabilities transferred to this Trust with the same name. The assets and liabilities were recorded at assessed fair value as the deemed cost to the Trust. This is the second year of operation for the new Trust. Film New Zealand Limited is the sole trustee of the Film New Zealand Trust. The Chair of Film New Zealand Limited is the registered holder of 100 shares in Film New Zealand Limited, which the Chair holds under a declaration of trust in favour of the New Zealand screen industry. On this basis consolidated financial statements have been prepared combining both parent and group amounts. Going Concern These financial statements have been prepared on a going concern basis. 2. Specific Accounting Policies 2.4 Finance and Operating Leases The specific accounting policies used in the preparation of the financial statements are as follows: Assets acquired under finance leases are capitalised and depreciated on a straight line basis over the term of the leases. 2.1 Revenue Recognition Operating lease rentals are recognised evenly over the expected period of benefit to the Trust. Grants identified against specific projects are only recognised as revenue in the Statement of Financial Performance when either projects are completed or certain milestones have been achieved. The portion of a grant relating to incomplete projects is deferred as grants in advance. 2.5 Foreign Currency Transactions Transactions denominated in foreign currencies are translated into the reporting currency using the exchange rate in effect at the transaction date. 2.2 Fixed Assets and Depreciation 2.6 Differential Reporting Fixed Assets are recorded on a historical cost basis less accumulated depreciation, except for certain assets that have been recognised at estimated value when ownership was transferred. The Trust qualifies for differential reporting exemptions, as it does not have public accountability and is not considered a large business. Accordingly, it has taken advantage of all differential reporting exemptions allowed under the Framework for Differential Reporting. All Fixed Assets are depreciated on a straight-line basis. Depreciation has been calculated using the maximum rates permitted by the Income Tax Act 2007. The rates used are: Office & Computer Equipment 40.0% Computer Software 40.0% Furniture and Fixtures 10.5% 2.3 Taxation The Trust does not qualify for charitable status and is subject to income tax. Taxation is accounted for on a tax payable basis. 2.7 Goods and Services Tax These financial statements have been prepared on a GST exclusive basis. GST receivable at balance date is included in current assets. Receivables and payables are disclosed inclusive of GST. 2.8 Changes in Accounting Policies There have been no changes in accounting policies over the past financial year. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 37 STATEMENT OF FINANCIAL PERFORMANCE FOR THE YEAR ENDED 30 JUNE 2013 OPERATING REVENUE Ministry of Business, Innovation and Employment Ministry of Foreign Affairs and Trade New Zealand Film Commission Other Government Contracts Other Income Rugby World Cup Sponsorship and Partnerships (A) Surplus Funds Transferred Notes Group & Parent 2013 $ Group & Parent 2012 $ 1 1,133,000 40,000 93,004 1,200 60,000 - 1,133,000 5,205 40,000 42,350 120,715 1,327,204 1,341,270 104,527 38,736 390,836 162,322 41,396 184,922 3,208 153,160 260,608 110,094 77,195 341,558 201,765 47,664 192,476 27,057 104,196 133,717 1,339,715 1,235,722 (12,511) 105,548 4,848 4,284 (7,663) 109,832 - - (7,663) 109,832 TOTAL OPERATING REVENUE OPERATING EXPENSES Attendance at Markets and General Overseas Visits Business Attraction System Tools Employee Expenses including ACC and Training Enquiry Servicing Film NZ Trust Board General Operating and Premises Industry Surveys, Submissions and Regional Film Offices Marketing and Promotion including Online Expenses Partnership Projects 2 2 TOTAL OPERATING EXPENSES OPERATING (LOSS)/SURPLUS BEFORE INTEREST AND TAXATION Interest Income OPERATING (LOSS)/SURPLUS BEFORE TAXATION Taxation NET (LOSS)/SURPLUS FOR THE YEAR 3 (A) In addition to its operating funding, Film New Zealand Trust was successful in raising income for specific projects from a number of corporate and government sources throughout the year. Partnership and sponsorship revenues were significantly in excess of figures shown here, as a number of projects also attracted in-kind support and matching funds not paid direct to Film New Zealand Trust. The Statement of Accounting Policies (page 37) and the Notes to the Financial Statements (page 42) form an integral part of these financial statements. 38 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 STATEMENT OF MOVEMENTS IN EQUITY FOR THE YEAR ENDED 30 JUNE 2013 Group & Parent 2013 $ Group & Parent 2012 $ 109,832 - (7,663) 109,832 102,169 109,832 Group & Parent 2013 $ Group & Parent 2012 $ EQUITY Accumulated Funds 102,169 109,832 TOTAL EQUITY 102,169 109,832 106,863 162,195 9,860 1,635 9,452 176,859 15,939 4,468 1,297 280,553 208,015 18,967 31,457 18,967 31,457 299,520 239,472 CURRENT LIABILITIES Accrued Expenses Accounts Payable Employee Entitlements Funds Held in Trust - Christchurch Earthquake PAYE Revenue in Advance 84,060 52,635 40,428 1,968 11,140 7,120 32,034 53,526 28,641 1,968 13,471 - TOTAL CURRENT LIABILITIES 197,351 129,640 NET ASSETS 102,169 109,832 OPENING EQUITY Net (Loss)/Surplus for the year EQUITY AT END OF YEAR STATEMENT OF FINANCIAL POSITION FOR THE YEAR ENDED 30 JUNE 2013 Notes CURRENT ASSETS Accounts Receivable Bank Accounts GST Receivable Prepayments Taxation Refundable 4 3 TOTAL CURRENT ASSETS NON CURRENT ASSETS Fixed Assets TOTAL NON CURRENT ASSETS TOTAL ASSETS 5 These statements were adopted by the Trust Board and approved for issue at its meeting in October 2013. The Statement of Accounting Policies (page 37) and the Notes to the Financial Statements (page 42) form an integral part of these financial statements. FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 39 I M P 2 NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2013 ( Group & Parent 2013 $ Group & Parent 2012 $ 5,400 20,000 60,000 2,892 5,900 20,000 60,000 2,892 (7,663) 3,021 (4,642) 109,832 (120,715) 3,610 (7,273) 1,635 1,635 1,297 1,297 63,829 1,473 1,311 40,250 106,863 5,205 198 4,049 9,452 Office & Computer Equipment At Cost or Transfer Value Accumulated Depreciation Total 50,689 (48,652) 2,037 49,838 (44,297) 5,541 Software At Cost Accumulated Amortisation Total 60,903 (55,794) 5,109 60,903 (45,594) 15,309 Office Furniture and Fixtures At Cost or Transfer Value Accumulated Depreciation Total 18,427 (6,606) 11,821 15,557 (4,950) 10,607 TOTAL FIXED ASSETS 18,967 31,457 Depreciation and Amortisation expense for the year is as follows: Office & Computer Equipment Computer Software Furniture and Fixtures Total 4,353 10,200 1,660 16,213 6,695 10,203 1,357 18,255 1. SURPLUS FUNDS TRANSFERRED Film New Zealand Trust agreed with the Ministy of Business, Innovation and Employment that surplus funds of $120,715, from the previous Film New Zealand Trust, which was wound up on 30 June 2011, be repaid to the new Trust. 2. OTHER EXPENSES INCLUDED Auditors’ Fees Chair’s Honorarium Rental of Premises Photocopier Lease 3. TAXATION REFUNDABLE Operating Surplus per Statement of Financial Performance Less Surplus Funds Transferred - Non Assessable Add back 50% Delegations/Hosting/Functions - Non Deductible Loss before Taxation Provision for Taxation @ 33% Less Resident Withholding Tax Receivable Taxation Refundable Film New Zealand Trust has accumulated tax losses of $11,915 to carry forward (2012: $7,273). The utilisation of these losses is subject to certain statutory requirements being met. 4. ACCOUNTS RECEIVABLE Ministry of Business, Innovation and Employment Ministry of Foreign Affairs and Trade Other Regional Offices Sponsorship Total 5. FIXED ASSETS 6. FINANCE AND OPERATING LEASE COMMITMENTS Non-Cancellable Operating Lease Payments Operating leases include property rental and photocopier rental Current Non Current Total 7. CAPITAL COMMITMENTS There is no future capital expenditure commitment as at 30 June 2013 (2012: None). 8. CONTINGENT LIABILITIES There are no contingent liabilities as at 30 June 2013 (2012: None). 9. RELATED PARTIES During the year Film New Zealand Trust paid no consulting fees to Mountain Film Unit (2012: $600). A Director of this company is Julian Grimmond, a Trustee of Film New Zealand Trust. Miranda Harcourt, a Trustee of Film New Zealand Trust was paid consulting fees of $2,500 in the 2012 financial year. 10. EVENTS SUBSEQUENT TO BALANCE DATE Film New Zealand Trust entered into an Agreement to Lease premises at 218 Willis Street, Wellington after 30 June 2013 and moved into the new premises on 26 July 2013. 40 FILM NEW ZEALAND · YEAR (and a half ) BOOK 2012 / 13 12,892 3,374 16,266 62,892 11,266 74,158 B E F C T C 2 N I V ( C P D ‘ T A U R T H O 2 N M INDUSTRY WORTH $2.4 BILLION (REPORT) THE HOLLYWOOD REPORTER MOVIE MILLIONS KEEP FLOWING SOUTH OTAGO DAILY TIMES (4 APRIL 2012) LEGENDARY PICTURES’ TY WARREN TO VISIT NEW ZEALAND SCOOP.CO.NZ (2 AUGUST 2012) NZ SHINES AT TORONTO FILM FESTIVAL ASIAN FILM COMMISSIONS NETWORK (23 AUGUST 2012) NEW ZEALAND’S FILM AND TV INDUSTRY GENERATING BILLIONS FOR ECONOMY NASDAQ (9 FEBRUARY 2012) AUTODESK, LIGHTSTORM ENTERTAINMENT AND WETA DIGITAL DRIVE VIRTUAL PRODUCTION FORWARD VIRTUAL STRATEGY MAGAZINE (7 AUGUST 2012) WETA’S DIY DEVICES CHANGING FILM INDUSTRY ONE NEWS (19 JULY 2012) NZ’S FILM INDUSTRY BIG TALKING POINT IN CHINA VISIT NEWSTALK ZB (23 APRIL 2012) $380,000 WORTH OF COFFEE… AND OTHER FUN FACTS ABOUT ‘THE HOBBIT’ FORBES (14 DECEMBER 2012) HOBBIT TOURISM SCATTERS MORE OF TOLKIEN’S MAGIC ACROSS NEW ZEALAND THE GUARDIAN (13 OCTOBER 2012) QUEENSTOWN SET TO FEATURE IN NEW AUSSIE MOVIE SCOOP.CO.NZ (9 FEBRUARY 2012) CHINESE FILM DELEGATION VISIT NEW ZEALAND TO EXPLORE BUSINESS OPPORTUNITIES SCOOP.CO.NZ (22 FEBRUARY 2012) WETA WORKSHOP MAKING AN “UNFORGETTABLE” HOBBIT CREATION FOR AIRPORT TERMINAL SCOOP.CO.NZ (13 SEPTEMBER 2012) WETA’S PART IN MAKING PROMETHEUS STUFF.CO.NZ (7 JUNE 2012) MAN OF STEEL: WETA DIGITAL’S JOE LETTERI ON VISUALIZING SUPERMAN MEDIA GEEK NETWORK (7 DECEMBER 2012) HOLLYWOOD MYTHMAKER BUYS A REAL-LIFE PANDORA: ‘AVATAR’ DIRECTOR JAMES CAMERON BUILDS IN NEW ZEALAND NEW YORK TIMES (25 JULY 2012) AFTER FOUR YEARS OF PRODUCTION, A SPARTACUS AUCTION ON SUNDAY SCOOP.CO.NZ (4 DECEMBER 2012) SPARTACUS WRAPS UP FILMING IN NZ NEWSTALK ZB (25 OCTOBER 2012) SPARTACUS’ VALUE TO NZ REVEALED ONE NEWS (25 OCTOBER 2012) AVATAR’S CAMERON TIPS HOBBIT TO SPARK FILM TECH REVOLUTION JAMES CAMERON’S NEW ZEALAND HOME AWAY FROM HOME STUFF.CO.NZ (7 DECEMBER 2012) PETER JACKSON’S OWN HOLLYWOOD IN NEW ZEALAND THE HOLLYWOOD REPORTER (16 OCTOBER 2012) HOBBIT TOURISM SCATTERS MORE OF TOLKIEN’S MAGIC ACROSS NEW ZEALAND THE GUARDIAN (13 OCTOBER 2012) NEW ZEALAND MOVES BEYOND MIDDLE EARTH THE HOLLYWOOD REPORTER (8 MAY 2012) HOW ‘TINTIN’ PRODUCER Inspiring Filmmakers