GSMA welcomes internet players to MWC
Transcription
GSMA welcomes internet players to MWC
MWC14 Preview_DAY1 12/02/2014 22:04 Page 1 OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2014 BROUGHT TO YOU BY: IN THIS ISSUE ANALYST Q&A SIX INDUSTRY EXPERTS SHARE THEIR PREDICTIONS FOR THE SHOW AND YEAR AHEAD PAGE 4 MWC14: THE TOP 5 THEMES ANNE MORRIS PREVIEWS THE HOTTEST INDUSTRY SECTORS: WEARABLES, OPERATING SYSTEMS, DEVICES, CONNECTED CARS AND ‘CONNECTING THE NEXT 5 BILLION’ PAGE 8 DAILY CONFERENCE, EXHIBITION, TRANSPORT & CATERING INFO ALL THE DETAILS YOU NEED FOR THE WEEK AHEAD PAGE 10 OFFICIAL SHOW PREVIEW GSMA welcomes internet players to MWC By Ken Wieland his year’s Mobile World Congress is notable by its long list of top industry executives from both inside and outside the mobile operator community. The most high-profile, arguably, is Mark Zuckerberg. The founder and CEO of Facebook T headlines a Mobile World Live keynote session on Monday. “We want to engage in a broad industry dialogue,” Michael O’Hara, GSMA’s chief marketing officer, told Mobile World Daily ahead of the big show. “Having a varied keynote lineup, representing all of the players in the broad mobile communications value chain, is a key part of the MWC powers back to Montjuïc By Ronan Shields his year’s Mobile World Congress (MWC) marks another milestone with the event playing host to the inaugural mPowered Industries programme, based at the familiar venue of Fira Montjuïc (home to MWC from 2006 to 2012). “The demand for conference sessions at Fira Gran Via has been huge, so to complement the main conference programme we have T introduced a standalone programme that looks at how mobile impacts adjacent industries,” GSMA marketing chief Michael O’Hara told Mobile World Daily. The establishment of the event reflects how mobile communication now plays a crucial part in the lives of people in every corner of the globe, plus the need for other industries to accommodate this seismic shift in consumer behaviour. Indeed, organisations across a number of verticals must now come to terms with a world that has transitioned to become ‘mobile first’, a term first coined by Google’s Eric Schmidt (during his tenure as CEO) in his Mobile World Live keynote address at MWC in 2010. Cont. on P3 f reaching-out process.” While O’Hara was “thrilled” to get the Facebook CEO on the keynote programme, not least because he rarely makes appearances outside the US, the GSMA’s marketing chief said Zuckerberg’s attendance was part of a growing Congress tradition of attracting “tech stars”. Big name vendors prep device launches Google’s Eric Schmidt and Twitter CEO Dick Costolo are among some of the big-name industry executives who have previously travelled to Barcelona to give keynotes for the Mobile World Live portal. Joining Zuckerberg on the roster of keynote speakers from the internet world is Sirgoo Lee, co-CEO of South Korea’s Kakao Corporation. KakaoTalk, a messaging app, is proving enormously successful in Southeast Asia, racking up more than 110 million registered users. Jan Koum, WhatsApp co-founder and CEO, is another keynote speaker. O’Hara also highlighted Virginia Rometty, IBM CEO, who is giving a Mobile World Live keynote presentation on Wednesday. Cloud strategies are a likely focus. “Under the theme of ‘Creating What’s Next’, the 2014 edition of Mobile World Congress will highlight the most significant innovations and advances in mobile, providing a blueprint for the future,” said O’Hara. Of course, leading lights from the mobile operator community continue to underpin the conference programme. Monday’s opening keynote session sets the tone with a discussion about mobile operator strategies, which brings together chief executives from the US, Europe, the Middle East and Asia. On the discussion panel are Jon Fredrik Baksaas, president & CEO, Telenor; Daniel Hajj, CEO, América Móvil; Randall Stephenson, chairman & CEO, AT&T; Ahmad Abdulkarim Julfar, CEO, Etisalat; and Chua Sock Koong, CEO, SingTel. Regulators, too, are well represented. Over 80 government ministers are attending the government programme, which includes a focus on how to facilitate investment. Cont. on P3 f Reshaping business as you know it. Take the AT&T Mobile IQ Test att.com/MobileIQ-MWC he 2014 event will play host to a number of major smartphone launches, with Huawei, Nokia, Sony and Samsung all gearing up to unveil their latest devices. Samsung’s Galaxy S5 looks set to steal most of the headlines. T MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com Visit us at Stand 6B10, Hall 6 PAGE 1 MWC14 Preview_DAY1 12/02/2014 22:04 Page 2 MWC14 Preview_DAY1 12/02/2014 22:06 Page 3 NEWS j GSMA welcomes internet players to MWC – Cont. from P1 Also in attendance is Tom Wheeler, chairman of the Federal Communications Commission, the US telecoms regulator. Among exhibitors, O’Hara admits there was some trepidation last year about moving from Fira Montjuic to the new Fira Gran Via venue. “Those fears faded when they saw the modern facilities, space and the convenience of having everything under one roof,” said O’Hara. O’Hara conceded there were some logistical problems in getting attendees to and from the event on the first day of last year’s show. To that end the GSMA has worked with city authorities in recent months to improve rail-links, as well as bus and taxi availability. To help attendees get more out of the event, the GSMA has introduced more than 60 interactive NFC ‘Tap-n-Go’ points around Fira Gran Via. They’re designed to provide quick and easy access to event information and other downloadable material, such as presentations, schedules and event news. In addition, two new mobile apps – available for Android, iOS and Windows 8 devices – are available to make life easier for attendees: SMART Transport and SMART Food. SMART Transport lists transportation points by type and location, identifies closest points, maps routes to them, and delivers real-time information on queues and wait times. SMART Food provides a searchable list of catering outlets by hall, cuisine and proximity, offers information on wait times and queues, identifies closest food outlets and maps routes to them, and allows attendees to order and pay for food in advance with credit card or PayPal and use express lanes with NFC or QR codes for quick pick-up. “We’re bringing mobile solutions to life,” said O’Hara. As part of that process, O’Hara pointed to the GSMA Connected City, which is now in its second year. Showing a “real-world urban environment”, the Connected City demonstrates how mobile technology is improving people’s daily lives across automotive, education, health, retail and other applications. The GSMA is presenting Connected City in Hall 3 (Stand 3A11 and 3A31) in conjunction with AT&T, Deutsche Telekom, KT and Vodafone. Other companies involved include Accenture, Ericsson, General Motors, Huawei, Samsung and Synchronoss Technologies. The GSMA expects Mobile World Congress 2014, which is the 28th edition of the event and the 9th to be held in Barcelona, to attract at least 75,000 attendees. j MWC powers back to Montjuïc – Cont. from P1 mPowered Industries will assemble leading domain leaders from the health, travel, marketing and broadcast media sectors, to share insights, best practice and solutions in their respective industries, as well as business models for success. Monday’s mPowered Industries keynote programme will include speakers from the BBC, IBM, Visa, Marriott International, Ithaca Health and Weve (the joint venture between three of the UK’s largest mobile operators); a line-up that indicates how mobile is now the nexus for consumers and companies across a number of industries, and how organisations can benefit from a collaborative approach in order to meet the expectations of a mobilised world. THE POWER OF COLLABORATIVE THINKING Arguably, Weve – a joint venture between EE, O2 and Vodafone – exemplifies the diversified opportunities for collaboration in a world of ‘big data’ and ‘mobile first’ consumers, as the outfit has launched a number of mobile advertising, loyalty and payments services in recent weeks; services the joint venture terms as the ‘digital wallet’. David Sear, Weve CEO and keynote speaker at the event, explains how the organisation’s recently unveiled collaboration with MasterCard to launch a contactless mobile payments service is an example of what can be achieved when best practice is shared. “Payments are a mess and loyalty is broken,” he claimed. “Until 2014, it’s not really been possible to roll such services at scale on mobile, but by working together with MasterCard we have been able to create standards making it easier for banks to sign up to the service, and help reduce the cost of mobile payments to a tenth of what they were.” Weve and MasterCard’s mobile payments solution will be demonstrated on the MasterCard stand from February 24-26, between 10am and noon. Fellow keynote speaker Mary Carol Harris, Visa Europe, director of mobile, also acknowledged the importance of collaboration in a converging world. “As mobile and payments converge, it is critical that Visa has a presence at Mobile World Congress to establish our position as a key player in the new mobile ecosystems emerging,” she told Mobile World Daily. “Speaking at the mPowered Industries event provides the opportunity for us to showcase our new vision and services that are live already, or planned for launch in the upcoming year.” Weve’s Sear and Visa Europe’s Harris will be participating in the mPowered Industries keynote session 1 – along with a host of other speakers – in Fira Montjuïc, Hall M5, between 14:00 and 15:40 on Monday 24 February. The mPowered Industries keynote programme will be succeeded on 25 and 26 February by four separate conference strands: ECHAlliance Health & Wellness; EyeforTravel; Mobile Media Summit and NAB Show Conferences. All will be hosted in exhibition hall M8 at Fira Montjuïc. To learn how you can attend the Keynotes and Conferences, please visit www.mobileworldcongress.com/mpowered-industries/ 10 reasons to watch Mobile World Live TV at MWC14 By Justin Springham The world’s biggest mobile event gets underway in just a few days’ time. It’s big. REALLY BIG. So big it has its own television station. And this year Mobile World Live TV (MWL TV) is going to be all over the event, with far more screens than ever before and the best content broadcasting not just around the venue, but across the city and online globally. So whether you’re making the trip to Barcelona or stuck back in the office, MWL TV will ensure you don’t miss a thing. 1 THE BIG ONE: Facebook’s Mark Zuckerberg is coming to town! Zuckerberg has made very few event appearances in recent years (especially outside the US), but he’s giving the first MWL keynote of this year’s event. And MWL TV is streaming the session exclusively live at 6pm CET on Monday 24th February. That has to be worth a ‘Like’, surely? 2 3 MWL TV is broadcast LIVE. Live television is unpredictable. Things will go wrong. This should in itself be entertaining (more so for the viewers than presenters). Although we can’t guarantee any epic Michael Bay meltdowns… 4 MWL TV will bring you more than 20 exclusive interviews with the biggest-name CEOs in mobile. From operators to OTT players, network vendors to device manufacturers, we will be talking to the most prominent execs in the industry. Names already confirmed include the heads of Alcatel-Lucent, EE, Kakao, VimpelCom and ZTE. 5 6 MWL TV is more fun than blisters. With more than 100 multi-sized screens throughout the venue you will never be far from catching the action. So give your feet a rest and catch up on all the news. Another exclusive keynote: the #1 most powerful woman in business (Fortune, 2013) – IBM’s Chairman, President and CEO, Virginia M. Rometty – will appear live on the Wednesday evening of Congress, as the head of one of the world’s tech giants talks mobile, cloud and big data. MWL TV will debate the industry’s hottest topics all week. In fact we’ve scheduled almost 20 panel discussions focused on the industry’s biggest talking points – everything from 5G to wearables, small cells to privacy – and only the most relevant and topical companies will feature on each panel. 7 We’ll bring you all the action from the 19th annual Global Mobile Awards, as well as an exclusive interview with BAFTA and Tony Award-winning British actor, writer, presenter and comedian James Corden. We don’t know how much he knows about the mobile industry, but we plan to find out. 8 9 10 Every major press launch will air on MWL TV. We’ve already got the invites from Huawei, Nokia, Samsung, Sony and Tizen, and more will follow. We’ll be reporting from each event. MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com Each evening our studio host Sasha Twining will review the day’s action, joined by a panel of industry experts. Exclusive keynote highlights from that morning’s conference session will broadcast, as well as all the buzz from the showfloor – don’t miss the Daily Wrapup show. All the week’s content will be available in bite-sized programme chunks once the event closes its doors for another year. So if you miss any of the live broadcast and want to relive a particular programme, every piece of content will be available for replay just days after the last cerveza has been sunk in Barcelona. So those are our plans. We hope you’ll be able to tune in, wherever you are, during what is always a crazy week. MWL TV will be streamed to the homepage of www.mobileworldlive.com (and broadcast throughout hotels via a local Barcelona TV station) from 8.30am on Monday 24th February – we’ll see you then. PAGE 3 MWC14 Preview_DAY1 12/02/2014 22:06 Page 4 FEATURE | ANALYST Q&A Q&A r Analyst Q&A Ben Wood, Chief of Research, CCS Insight Pete Cunningham, Independent Consultant Peter Jarich, VP - Consumer and Infrastructure, Current Analysis Francisco Jeronimo, Research Director European Mobile Devices, IDC Calum Dewar, Manager - Forecasting Team, GSMA Intelligence Tony Cripps, Practice Leader - Devices & Platforms, Ovum What do you expect to be the hot topics at this year's show? Wearable devices will be a hot topic and I'm expecting lots of new products in this area. For smartphones it's all about iteration rather than innovation this year, although a few curvedscreen phones will offer something a bit different. LTE's going to be a major focal point. There are 200 million LTE subscribers worldwide and CCS Insight forecasts they'll grow to over 1 billion by 2017. Content and apps will also be huge — we're expecting some big deals to be announced and App Planet to be larger than ever. The real area of innovation in 2014 will be in the Internet of Things and specifically M2M. This category will see substantial growth across a number of verticals and I would expect to see a lot of companies demonstrating exciting solutions at the show. In the network, we’ll see lots of SDN/NFV, small cells and LTE-Advanced. Service-wise, we should hear a lot about the future of voice/messaging and data monetisation (including OTT partnerships). And while it won’t be CES, we’re bound to see some highprofile device launches and platform news. Mobile players are now looking for the next big thing. Wearables represent a huge opportunity to extend our interaction with mobile devices. They are the tip of the iceberg of a new revolution in which connectivity and mobility will take on new dimensions. Wearables, the Internet of Things and Connectivity will be the hottest topics at this year’s show. Mark Zuckerberg’s keynote - I’m really interested to hear what he has to say about online identity and personal data. As our lives become increasingly digital, the concept of identity in the digital world – and who authenticates people’s identities and guards their personal data – is going to be hugely important. Smart devices, as ever, However, I’m personally fascinated to hear how providers of alternative device platforms are getting on, especially given Firefox OS’s strong showing last year. With the more canny new wave platform providers now recognising how to use existing hardware and software platform developments – especially those around Android – to their advantage, the business models behind them are beginning to make more sense. Any tips for a breakthrough name, service or application? Watch out for Taiwanbased chipmaker MediaTek. Its chips were designed into about 200 million smartphones in 2013 and we predict that number will keep growing in 2014. For the first time in recent years Qualcomm will have some significant competition, so you can expect a strong response from it and other silicon suppliers. And we might hear some big news from Microsoft as Nokia becomes part of its business in 2014. Chinese smartphone vendors have succeeded in beginning to disrupt the market but the majority of their volumes remain in China. In 2014 we will see the likes of Lenovo and Huawei succeed internationally with high-quality, lowmargin products that will test the profitability of all Android vendors. But with the recent hire of Hugo Barra I suspect that it will be Xiaomi that will be the surprise name of the year. WebRTC. We’ve seen the hype around WebRTC slowly build over the last few years. More importantly, we’ve seen commercial offerings ramp to the point where we should be able to turn WebRTC from a nice set of demos into something more significant carriers can benefit from. Most companies forget that thousands of new products are launched every day. This usually means endless names, complex products, poor experiences and low value. The best advice is to focus on simplicity. Companies that differentiate by making things simple will find a long lasting formula for success. Value is only high when it makes our lives simple. Pebble. Their Pebble Steel smartwatch can run on Android or iOS, and, unlike many of its competitors, it looks like a watch someone might actually want to wear. Pebble raised millions through crowdsourcing to develop the Steel, which went on sale last month – can’t wait for mine to arrive! Lenovo has already put itself at the connected devices top table by acquiring Motorola Mobility. In the longer run, Windows Phone could become one of the big stories of 2014 as consumers and business users finally start to see the value in Microsoft’s investment in the platform and carriers feel more able to push the devices. How Microsoft handles its acquisition of Nokia’s mobile phones and services business will be interesting to observe and may also be fundamental to the company’s future. What will be the most overhyped sector in mobile this year? There's no doubt: wearables. The industry is placing a lot of hope on this sector as the next big thing, but there's also an enormous amount of hype. Big questions still need to be answered. Do people actually want wearables? Which form factors work best? What will people pay for them? Will they keep using them? Right now the jury is most definitely out. Without a doubt it will be the wearable tech space. So many big companies have jumped in without thinking through the real use case of their products. The lack of true value that these devices add mean that it will be 2015 before they start to go mainstream. Maybe it is another category that Apple needs to redefine before we see real growth. I figure it will be a threeway tie: Internet of Things, SDN/NFV and 5G. The first two represent major opportunities for vendors and carriers, but are so broad that messaging around them has become nearly irrelevant. However, 5G probably takes the win since it’s the topic everyone likes to talk about, but only to say, “it’s not defined yet and it won’t be around for 5+ years.” Flexible displays. Manufacturers are trying to innovate through new form factors. At the show, some vendors will promote devices with flexible screens and preach about how they improve the viewing experience. However, flexible displays will only become popular when users can bend and fold a large screen into a small pocket. The Internet of Things. While there’s obviously a huge opportunity here, there’s still lots of work to do and it will be a long time before operators see any significant revenues from connected devices - at GSMA Intelligence we estimate that M2M made up just 2.8 per cent of global connections last year. The wearables sector is close to boiling over in terms of hype and in the long run much of that hype may be justified. For now, wearables are for the most part either accessories serving particular applications or too expensive to encourage mass adoption. Wearables only really become interesting when they represent true open platforms for innovation and aren’t tied to specific vendors’ smart devices or apps, so the commercial release of Google Glass could be a turning point. What one development would you like to happen in the mobile industry in the next 12 months? Personally I'd like to see data roaming abolished, especially in Europe. I still find it hard to understand why it costs me €0.55 per MB to use my UK mobile phone in Paris, which is closer to London than Edinburgh. We should at least move to a reasonable flat rate. If my hotel in Barcelona offers unlimited Internet access for €10 a day, why can't mobile operators offer a similar deal? I think as an industry we need to do more to make mobile technology more accessible to a greater percentage of the world’s population. The solutions that are being developed today have the opportunity to have wide scale economic, social and environmental benefits that will change people’s lives. All of which is significantly more important than what size screen the next iPhone will have. Broadly, I’d like to see the back office get the attention it deserves. To some extent, we’ve seen its profile rise in the face of hype around data analytics (aka, “big data”). Still, the OSS/BSS space isn’t often considered exciting; that’s a shame since it’s at the center of carrier service innovation. The most important development would be the end of roaming charges. Mobile operators need to be at the forefront of a truly global mobile revolution. Each individual should be free to travel between any two locations in the world without being charged a premium price for communications. I’d like to see more dualSIM smartphones. You still see so many people carrying around two iPhones, which is crazy. With screens getting bigger there should be room for the extra hardware, although admittedly a strategy that reduces sales volumes would be hard for device vendors to sell to shareholders! My one hope, not just for 2014 but for the future, is that mobile operators finally learn to embrace software and become fully part of the dynamics and dialogue of the software industry. The distinction between telecoms, media and IT are fast disappearing at both a technology and a business level and failing to respond appropriately to this will have farreaching consequences for operators. PAGE 4 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:06 Page 5 (NOSTALGIC) FEATURE The Show Daily – through the years…. First held in 1987 and having undergone a few identity changes, the GSMA Mobile World Congress is now the industry’s largest annual event. Every year the show generates headlines around the world, but for the last 15 or so years its own newspaper has been the daily ‘must read’ for attendees. We take a look back at how the Show Daily has covered the event’s growth. 2002 2007 2011 Back when the event was held in Cannes, France, and known as the 3GSM World Congress, the prestigious annual awards ceremony had a touch of film festival glamour (but we were still waiting on plentiful supply of 3G handsets)… The first Congress to be produced by the GSMA, and one where mobile operators tackled the threat of a rival technology called WiMAX that failed to live up to its hype… As Nokia and Sony Ericsson hit the front page, the 2011 event set new records with attendance of more than 60,000 and nearly 1,400 exhibiting companies. Plus, the GSMA opened its ‘Connected House’ to the world… 2008 2003 One of the world’s first ‘smartphones’, Danger’s Hiptop device was unveiled to the European market at the 2003 event… 2004 Talk of (3G) capacity crunches and hype – some things never change… 2005 The last year that the Cote d’Azur played host to the event, but the focus was more on emerging markets such as Brazil than the Mediterranean… 2006 Barcelona’s Fira Montjuïc venue welcomed the 3GSM World Congress with open arms in a preiPhone and apps era where the hot topics centred around mobile entertainment… The first Show Dailies to be produced by the GSMA, and the year the event rebranded as the Mobile World Congress; more than 55,000 visitors and 1,300 exhibitors set record attendance numbers, as China Mobile announced plans to ‘trial’ LTE… 2009 Amidst a global economic downturn the 2009 Mobile World Congress still attracted 1,300 exhibiting companies. The big news of the week focused on plans by the largest US operator Verizon Wireless to become one of the world’s first LTE operators… 2010 In a Mobile World Congress first, Google Chairman and CEO Eric Schmidt delivered a keynote that was streamed live on Mobile World Live to a global audience. And more than 20,000 people (including 6,000 developers) visited the inaugural App Planet event within Congress… MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com 2012 Another year, another record; Facebook, Ford and China Mobile made headlines while more than 67,000 visitors from 205 countries – and more than 1,500 exhibiting companies – attended Congress. 2012 was the last year the event was held at Fira’s Montjuic venue… 2013 In its new home of Fira Gran Via, Mobile World Congress set a new record in 2013 with more than 72,000 visitors and 1,700 exhibiting companies. Internet giant Mozilla dominated the week’s headlines with plans to take on the might of iOS and Android in the mobile software space, while venue highlights included the Connected House morphing into an entire city… 2014 With headlines yet to be made (will we see an Android device from Nokia and Samsung’s flagship Galaxy S5?), the GSMA expects the 2014 event to be the biggest yet… PAGE 5 MWC14 Preview_DAY1 12/02/2014 22:06 Page 6 MWC14 Preview_DAY1 12/02/2014 22:06 Page 7 SMARTRAC | NFC Mikko Nikkanen, Segment Development Director, Electronics and Gaming, SMARTRAC TECHNOLOGY GROUP. ® Power Forwards: NFC, Bluetooth , ® and Wi-Fi Team to Transform Mobile Connections and Content Sharing Game on! It’s time to assemble your best technology team if you want to hold the winner’s cup for online content sharing and entertainment. With a global audience that’s ever growing, no electronic or toy manufacturer wants to leave this competition to chance. To the victors go the spoils: a sizeable portion of the US$1.1 trillion consumers spent on electronics and the US$13.3 billion they dropped on online gaming last year. Both numbers are sure to soar into the stratosphere as internet users double the number of connected devices they own to five by the year 2017. THE ULTIMATE REMOTE IS IN YOUR POCKET Embedded in millions of smartphones everywhere, unassuming NFC technology has been content to play fullback to date. However, this close-range, low-power wireless technology is now storming the center, eager to help kick some serious field goals. To accomplish this aim – and advance to the finals -- NFC is teaming up with Bluetooth and Wi-Fi to form a technology trio of power forwards. Together, these three technologies will transform mobile content sharing and entertainment by providing seamless hand-offs, instant and always-on connectivity, and new ways to work and game. So what’s happened? First, NFC technology has gained critical mass. It’s already embedded in several hundred million handsets but will soar to 1.6 billion by the year 2018. In users’ hands, pockets, and purses, the smartphone has become the computing device of choice: mobile and full of rich functionality. It’s not just a phone, mini-computer, and camera: It’s also a portable TV and game controller. NFC IS EVERYWHERE Equally importantly, NFC technology provides instant connections to Bluetooth devices and Wi-Fi networks, making critical processes faster, easier, and better. Its favorite move is the push kick – a quick, short and highly accurate pass – to a teammate. So how will your consumers use NFC technology and its technology teammates? In our white paper, Smart and Perfect Together: NFC, Bluetooth, and Wi-Fi Make Mobile Connections and Content Sharing Easy and Convenient, we introduce you to the fictional Velocious family -- parents Gig and Zetta, toddler Buzzy, preteen twins Flash and Dash, and teenager Tweet and her friend Bitly -who are using NFC technology to power and streamline their lives on an ordinary Saturday in November 2017. In just one day, they’ll use NFC technology to: • Share and print photos by touching three tagged devices together • Help their toddler learn English language skills with a mash-up of physical and virtual learning devices • Check the energy consumption and maintenance needs of home appliances • Transfer video to a home TV via an NFCpowered device and Bluetooth controller • Listen to an audio book in a borrowed car with an NFC sticker, smartphone, and car’s audio system • Share a home Wi-Fi network with a friend • Use a fitness tracker to streamline data capture and monitor daily activity and health information • Enjoy music by tapping a Bluetooth headset to a smartphone to connect the two devices • Download mobile games to the home TV and play them with Bluetooth game controllers ON THE GO WITH THE ALWAYS CONNECTED FAMILY Does this scenario look like your life? Like your customers’ lives? If it isn’t, it will be – soon. NFC stickers and inlays are appearing in home electronics such as TVs, routers, printers, and cameras; are embedded in smart wristbands, watches, and hands-free devices; and are carried for perpetual on-the-go Wi-Fi access. NFC technology is so useful that it’s even being placed in refrigerators and washing machines to provide vital information about appliance performance, while streamlining key functions and maintenance. With five devices apiece, a family like the six-member Velocious household could easily possess up to 30 intelligent devices, all talking together via NFC, Bluetooth, and Wi-Fi connections. Consumers will use NFC technology to: • Enable rapid, seamless pairing: Simply tap NFC and Bluetooth enabled devices together to connect them. There is no manual set-up, no interference from other devices, and an almost instantaneous connection. NFC tags can quickly turn over their signal to Bluetooth devices to enable longer wireless connections of 30 to 100 feet, depending on the device power. • Access Wi-Fi networks in public and private locations: Instantly access a Wi-Fi network by tapping a laptop, tablet, or smartphone to an NFC sticker or the router itself, if the tag is embedded inside. Users can carry and share the routers on their devices with friends or access trusted networks easily. Retailers and vendors benefit, since they know the Wi-Fi service is localized to their location and can’t be bootlegged by offsite users. • Switch on devices: The latest generation of NFC tags can even switch on Bluetooth devices and Wi-Fi networks by harvesting their power, making it that much easier to access media and content. NFC inlays can be placed close to the device surface, apart from other circuit board electronics, saving more space for these parts. • Transfer content: Tap NFC-enabled devices together to share content with a friend or use NFC-powered remote controllers to move media to a TV for group consumption. • Authenticate products: With their unique ID numbers, NFC tags provide the same product identification capabilities as other RFID tags, while pulling double duty as Bluetooth and Wi-Fi access enablers. MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com Manufacturers can use NFC tags to authenticate goods, reducing counterfeiting and increasing consumer confidence in their product purchases. • Provide instructions: Instead of printing costly user manuals, electronics and games manufacturers can leverage the same NFC tags they’re using for Bluetooth and Wi-Fi pairing to link consumers to graphic instructions and videos on their corporate website. With its seamless connectivity and exceptional functionality, it’s clear that NFC technology is here to stay as a power forward. Make sure NFC has a critical role in your wireless strategy, as you design electronics, online games, and intelligent toys for today’s technology-discerning – and consuming – buyers. Game on, indeed. Read our white paper, Smart and Perfect Together, and learn why NFC technology is sure to be a fan favorite with online content sharing and gaming. Access the paper at www.nfctags.com /nfc-tags-downloads/nfc bt-pairing. For more information, visit SMARTRAC at www.smartrac-group.com. Statistics cited in this article came from the Consumer Electronics Association, as reported by Yahoo; NewZoo, as reported by Forbes; Cisco, as reported by BusinessInsider; and NFC World. PAGE 7 MWC14 Preview_DAY1 12/02/2014 22:06 Page 8 FEATURE | SHOW PREVIEW MWC 2014: Top 5 Themes Mobile World Congress (MWC) is back for its second year at the new venue on Gran Via and its ninth year in Barcelona. Those of you who remember the last Cannes event in 2005 when it was still known as 3GSM have witnessed how much MWC has evolved over the last decade. Indeed, MWC 2014 will bear little resemblance to its earlier incarnations as cars, wearable technology and other connected devices increasingly dominate the showfloor. For MWC is no longer ‘just’ about mobile phones, mobile technology and networks; it also reflects how mobile is pervading other industries and areas of our lives on a massive scale. As Anne Morris reports, that will be even more apparent at this year’s event. o what can you expect to see on your walk through the eight halls of the Fira Gran Via? Below we have compiled some views from long-time visitors to MWC on what they expect or hope to see at the show. S WEARABLE TECHNOLOGY To say that wearable technology, or plain ‘wearables’, was a dominant theme at CES in Las Vegas last month is something of an understatement, and it is inevitable that the momentum generated by new launches at that event will continue at MWC. Although MWC is not as focused on new gadgets as CES, expect to see plenty of these types of devices on the show floor. “We likely saw more wearables in Las Vegas than will be on display in Barcelona,” noted Avi Greengart, research director, consumer devices, at Current Analysis. “That said, the category is of growing importance to operators and device vendors alike, so I do expect to see plenty of wearable technology, particularly as smartphone add-ons and as part of m-health initiatives.” Kester Mann, principal analyst at CCS Insight, added that there is still a great deal of hype around wearables as well as questions about what people would actually ‘wear’ or even want. “The jury is still out,” Mann said, “but the industry is very interested.” PAGE 8 In a recent report on wearables at CES, CCS Insight noted that CES 2014 provided some clues about where this sector is heading and further underlined the importance of health and wellbeing as dimensions in wearables, “but no real breakthrough has yet been made”, the company said. Mann noted that smart watches and smart bands are among the first tier of products to be emerging that have some momentum behind them. But CCS Insight sees few compelling mass-appeal consumer use cases and applications so far. Emma Mohr-McClune, service director, global consumer services at Current Analysis, also pointed out that a major factor with wearables is that such devices and gadgets often come without a SIM card. “So what’s in it for operators?” she asked. Will OEMs start to consider how the operator could be brought into the value chain? According to Annette Zimmermann, principal research analyst at Gartner, there is a growing link between wearables and smartphones “as this device is still the hub for peripheral devices and the services ecosystem”. “Google has enhanced the Android platform with more APIs to enable interaction with wearables,” said Zimmermann. “It could be the time for Microsoft to show enhancements of that kind for Windows Phone.” OPERATING SYSTEMS Talk of Android and Windows Phone takes us neatly onto the next area of focus: mobile operating systems. Visitors to last year’s event will remember that Mozilla created something of a storm by unveiling Firefox OS as an alternative HTML5-based operating system for low-cost Android smartphones in emerging markets. The company said at MWC 2013 that more than 20 operators and handset vendors would support the new platform, and Spain’s Telefonica has arguably been the staunchest supporter of the Firefox OS, launching the first device based on the OS in Spain last July. In November, Mozilla said the OS was now available in 13 countries. This year’s MWC provides a good opportunity for Mozilla to announce the next step in Firefox OS development. “It’s an ideal time for an update,” said MohrMcClune, who added that Firefox is also proving to be the best bet so far among the various operating systems that have emerged in the past year or two. Zimmermann agreed: “We could see Firefox extend to other platforms; a Firefox tablet has been rumoured for a long time,” she said. According to Greengart, the market is currently a natural duopoly between Android and Apple iOS, with BlackBerry and Microsoft fighting hard to claim distant third place. “The window for other vendors to offer mainstream alternatives has probably closed; the ecosystem costs are simply too high,” Greengart said. “Operators want more choices, but none of the alternative OSs has made a strong case for why consumers should choose them. Firefox OS is actually shipping on inexpensive hardware, but lowcost Android and Asha phon es are tightly competitive.” “We should see new devices from Samsung, HTC, Nokia, Huawei, TCL, Sony and others...we may also see more devices with a curved/flexible display from Samsung and LG” Annette Zimmermann, Gartner Apart from Firefox OS, analysts tend to agree that Samsung’s Tizen operating system is most likely to offer something new in Barcelona this year: both CCS Insight’s Mann and Gartner’s Zimmermann said MWC 2014 could prove to be a belated coming-out party for Tizen on Samsung devices. Tizen itself has also indicated that there could be an update on its operating system in Barcelona this year. “Tizen may make some announcements at the show, and I look forward to seeing how it is positioned,” said Greengart. Mohr-McClune also pointed out that although iOS and Android may appear to have the market already sewn up, it has to be remembered that the mobile OS market is really not that old. “It is too early to talk of established consumer habits,” she said. MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:06 Page 9 TOP 5 THEMES DEVICES As well as possible new Tizen-based devices, rumours are rife that Samsung will make use of this year’s MWC to launch a new flagship product, the Galaxy S5. The company has announced its ‘Unpacked 5’ event will be held in Barcelona, and this would mark the first time it has unveiled a flagship device at the event since the Galaxy S2 in 2011. It has been suggested that the launch has been brought forward due to lower than expected sales of the Galaxy S4. “Device vendors will launch new smartphones as MWC continues to be the main event for those announcements,” said Zimmermann, who specialises in devices at Gartner. “Like every year, vendors will use MWC to announce new flagship products. We should see new devices from Samsung, HTC, Nokia, Huawei, TCL, Sony and others...we may also see more devices with a curved/flexible display from Samsung and LG.” Other announcements may come from Russian company Yota Devices, which could launch version 2 of its dual-screen YotaPhone. Zimmermann also highlighted the possible launch of what has so far been dubbed the ‘Blackphone’, a joint project of Silent Circle and Spanish smartphone Geeksphone. “I’m expecting to see at least 10 cars in Hall 3” Emma Mohr-McClune, Current Analysis “It is a phone entirely made with the user’s privacy in mind,” observed Zimmermann. “I don’t think this will be a big trend but it highlights a problem that service and technology providers will have to deal with,” she added. Nokia meanwhile is holding its own press conference at Fira Gran Via in Hall 3, although it’s also not entirely clear how Nokia, Microsoft and Windows Phones will be showcased at the event: “How Microsoft presents Nokia’s brand is a huge question mark, and a question I’m going to be following closely myself,” said Greengart. Interestingly, Microsoft is holding a separate press event in Barcelona on the Sunday before the big show, where it promises to update on Windows Phone progress. And Nokia has been linked to launch of an Android device, which would really ramp up speculation over the direction of its future ownership by Microsoft. Overall, Greengart is fully hoping to see some novelties on the showfloor: “You never know what’s going to pop out of someone’s lab – that’s one of the great joys of attending shows,” he said. “MWC has been the launch point for several modular phone/tablet initiatives, new technologies, and, on the other end of the spectrum, phones for seniors and simplicity seekers.” At the same time Greengart is also expecting to see more of the same: “Lots of Android-based phablets is what I’m expecting from most vendors,” he added. CONNECTED CARS/CONNECTED HOMES As highlighted in the introduction to this report, MWC 2014 will showcase as never before the pervasiveness of mobile technology in an increasing number of vertical sectors. This will be reflected in no small part by connected cars and connected homes, as mobile technology is utilised to add new features and functionalities in a variety of different ways. “I’m expecting to see at least 10 cars in Hall 3,” said Mohr-McClune, who added that she would not be surprised to see all operators with a car, following the example set by SK Telecom last year. A key question here is how much operators actually want to be involved in the value chain for connected cars. Some appear happy to take the reseller approach while others want to be involved in the entire ecosystem and create a whole new set of information services that be accessed from the car. Meanwhile gadgets related to the connected home feature prominently in the kitchen, and the crossover between mobile technology and food retail is increasingly sparking the interest of major supermarket brands. Indeed, Mohr-McClune said she would not be surprised to find herself rubbing shoulders with supermarket executives at MWC as they get in on the act with their own smartphone apps and branded tablets, such as Tesco’s Hudl and Aldi’s low-cost tablet. CONNECTING THE NEXT 5 BILLION Meanwhile, as MWC continues to illustrate, the developed world benefits on an ongoing basis from incredible advancements in mobile technology and connectivity. Mobile is also regarded as the solution to connect the around 5 billion people across the globe who do not as yet have even basic internet connectivity – but costs need to be brought down first. Some prominent names such as Facebook founder Mark Zuckerberg have launched initiatives aimed at driving down the cost of connecting people in countries where incomes are low. A separate initiative, the Alliance for Affordable Internet (A4AI), wants MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com | MWC 2014 “How Microsoft presents Nokia’s brand is a huge question mark” Avi Greengart, Current Analysis to see the realisation of the UN Broadband Commission Broadband Target of entry-level broadband services priced at less than 5 per cent of average monthly income. Zuckerberg’s initiative is dubbed internet.org, and it sees mobile operators as playing a central role in making access affordable. They are the ones that will need to drive initiatives and partnerships to develop lower-cost and higher-quality smartphones, as well as take the lead on collaborations to roll out internet access in under-served communities. Zuckerberg is due to give the first of the week’s Mobile World Live keynotes at MWC 2014 on extending the benefits of ubiquitous Internet access to the unconnected world. This is also Zuckerberg’s first appearance at MWC, marking the growing importance of mobile technology for the realisation of his ambitions. AND FINALLY… Of course the MWC conference programme will feature other leading industry executives including Alcatel-Lucent CEO Michel Combes, America Movil CEO Daniel Hajj, AT&T CEO Randall Stephenson and many, many more. It’s set to be an exciting week, and the Mobile World Daily team will be there to keep you up to date on all the developments. See you there! PAGE 9 MWC14 Preview_DAY1 12/02/2014 22:06 Page 10 MWC 2014 | CONFERENCE AT A GLANCE Monday 24 February 2014 Tuesday 25 February 2014 09.00 - 10.45 Keynote 1: Industry Perspective: Mobile Operator Strategies - Auditorium 1 09.00 - 10.45 Keynote 3: The Connected Lifestyle: Transforming Industries - Auditorium 1 10.45 - 11.15 Networking Break 10.45 - 11.15 Networking Break 11.15 - 12.45 Keynote 2: Mobile, Disrupted: Challenging the State of Play - Auditorium 1 11.15 - 12.45 Keynote 4: Moving Money: Rethinking Transactions- Auditorium 1 12.45 - 14.00 Lunch 12.45 - 14.00 Lunch 14.00 - 15.30 The Social Impact of Mobile – Transformational, Perennial & Inclusive Auditorium 2 15.30 - 16.00 16.00 - 17.30 Exploiting Enterprise Applications & BYOD to Enhance Productivity Auditorium 3 Creating the Next Access Networks Auditorium 5 Media Unplugged: The Opportunities of Mobile Video Networking Break The Road Ahead for Mobile NFC Services Auditorium 2 Successful Strategies for Managing the Mobile Enterprise Auditorium 3 Building the Future Network Auditorium 5 17.30 - 18.00 Networking Break 18.00 - 18.45 Mobile World Live Keynote - Auditorium 1 14.00 - 15.30 Loyalty & Retention Strategies to Improve the Bottom Line Auditorium 3 Interior Refurbishment: Making Business Transformation Work Auditorium 5 15.30 - 16.00 Exploring the Scope of the Mobile Multimedia Services Opportunity Auditorium 4 16.00 - 17.30 Wednesday 26 February 2014 Media without Borders: Driving Rapid Innovation with Mobile, Social, Cloud & Big Data Auditorium 4 Networking Break Driving New Revenues & Relationships for Operators & Brands Auditorium 3 Business Transformation: M&A, Integration Strategies & Investments to Drive Growth Auditorium 5 Mobile Retail: The One Stop Shop Auditorium 2 Keynote 5: Up Close & Personal: The Power of Big Data - Auditorium 1 09.30 - 11.00 Keynote 7: Innovation Unleashed - Auditorium 1 10.45 - 11.15 Networking Break 11.00 - 11.30 Networking Break 11.15 - 12.45 Keynote 6: The Battle for the Multi-Screen Home - Auditorium 1 11.30 - 13.00 12.45 - 14.00 Lunch 13.00 - 14.30 14.00 - 15.30 15.30 - 16.00 16.00 - 17.30 Mobile Innovation 2024: the Future... What's Next? Auditorium 1 Emerging Markets: Bringing the World Online Auditorium 3 Complementing Coverage with Small Cells & Wi-Fi - Auditorium 4 14.30 - 16.00 Disruptors in Mobile Payments Auditorium 3 Steering the Automotive Industry into the Future with M2M Auditorium 2 Emerging Markets & the Next Wave of Digital Entrepreneurs Auditorium 4 Rise of the Machines: Enabling the Evolution from M2M to an Internet of Things Future -Auditorium 2 Building the 50-Billionth Connected Device Auditorium 4 Service Opportunities for Mobile Identity Auditorium 5 Lunch Redefining Reality with Screens, Storage & Wearables Auditorium 3 Developing the Ecosystem for Mobile Identity Services Auditorium 5 Networking Break Mobile Health Solutions for Diabetes -Auditorium 5 Spotlight on Business Models for M2M Services Auditorium 4 Emerging Markets: Delivering Universal Access to Essential Services Auditorium 3 17.30 - 18.00 Networking Break 18.00 - 18.45 Mobile World Live Keynote - Auditorium 1 Optimising User Experience with Intelligent Network Assets Auditorium 2 For the first time, Mobile World Congress is bringing a mobile world experience to your children. This year we are providing an mYouth Camp within Fira Gran Via for eight to 14-year-old children of registered Congress attendees. mYouth Camp offers excitement, fun and friendship to children. Campers will learn new skills and enjoy healthy fun with new friends. Whether your child is conquering our climbing wall, learning how to mix tracks as a DJ, producing a piece of work via 3D printing, or just chilling by the Tree of Knowledge, they’ll be learning all the time. Our programmes are designed to build confidence and inspire children to learn more about themselves and the world around them. PAGE 10 The Future of: Smart Buildings Auditorium 4 Thursday 27 February 2014 09.00 - 10.45 The Future of Voice Auditorium 2 Smart Cities: Smarter Living Auditorium 2 The Camp will operate across all four event days, providing a variety of activities to educate and entertain children while their parents attend the Event. For more information or to register your child, please contact [email protected]. Space is limited and pre-registration is required before 18:00 on Thursday 20 February. Drop-ins will not be accepted. Please note that participation in the mYouthCamp does not give the child access to the Mobile World Congress exhibition or other event areas, unless prior approval from the GSMA has been obtained. www.mobileworldcongress.com/myouth-camp/ MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:06 Page 11 EXHIBITOR LISTING COMPANY NAME STAND HALL 1 Accenture 1C26, 2M20, 2M2 Acer 1E32 AIDAPP / Innovacion Inteligente 1A20 Alpha Networks 1A18MR APPETECE S.A. de C.V. 1A20 Apstrara 1A17MR ARCHOS S.A. 1F20 ATDI Advanced Topographic Development & Images 1A40 Beijing Dynamic Power Co., Ltd. 1B06 BINBIT Mexico S.A de C.V. 1A20 Bluwan 1E39 CA Technologies 1B21, 1A5MR, 1A6MR Carrier iQ 1C36 Comhear 1A21MR, 1A22MR Crucialtec Co., Ltd. 1B20 Dai Nippon Printing Co., Ltd. 1F21 Egis Technology Inc 1D42 ePay Com 1B12 eWAVE Networks Limited 1D37 EXO U Inc. 1G22 Fuzhou Rockchip Electronics Co., Ltd 1B40 GlocalNumber 1A16, 2A9MR GSMA Marketplace 1A20MR Guangzhou Shiyuan Electronics Co., Ltd. 1G23 HCL 1B14, 2J20 Hoyos Labs 1A36 Huawei Technologies Co Ltd 1H30, 3I30, Mon CC8.18 IDEX ASA 1C40 Incotex 1E18 Jolla Ltd. 1B25 LAVARGS S.A de C.V. 1A20 LG Electronics Inc. 1F30, 3K20 LigoWave 1G21 Mawj Telecom 1B09 Ministry of Education and Science of the Russian Federation, The 1E20 Municipal Government of Leon, Guanajuato 1A20 Neul 1A16MR Nexmo Inc 1A19MR NTT Docomo, Inc. 1A34, 1B04MR PCS Wireless 1C20 Powa Technologies Ltd 1G20 ProMexico 1A20 PwC 1E21 Quiubas SMS API 1A20 Securifi Ltd. 1C38 Shanghai Remo Wireless Communication & Technology Co., Ltd. 1D39 Sikur / MGI International 1B33 State Government of Queretaro 1A20 Sumdex Europe GmbH 1D41 TAISYS Technologies Co., Ltd. 1C34 Taqua 1F22 Tektronix Communications 1B30 Teletouch México 1A20 Telmar Network Technology 1D38 Telrad Networks 1B42 Tequi Soft Tech S.A.P.I. de C.V. 1A20 VOXOX 1E43 WEXLER 1C32 YOTA DEVICES LTD 1D30, 2O4MR CC1 Facebook ICT KTN (Information Communications Technology KTN) Intel Corporation Wacom Co., Ltd. Kaspersky mWomen CC1.4 Tues CC1.2 Mon, Tues, Wed CC1.3 Mon CC1.3 Wed CC1.3 Tues CC1.4 Mon HALL 2 Accenture 1C26, 2M20, 2M2 ACCIÓ - Agency for Business Competitiveness 2EMR.D2, 8.1K48, CS50 ACCO Semiconductor 2C23MR AdaptiveMobile Security Ltd 2A8MR, 2A12MR Affirmed Networks Inc 2E23MR Agilent Technologies 2J9MR, 2I8MR Aicent Inc 2B13MR AIRCOM International 2A13MR, 2A32MR Airvana LP 2I11MR Ajillion Max 2G50 Alliance for Wireless Power (A4WP) 2J2 Altera Europe Ltd 2A16MR Alvarion Technologies 2G50 American Express 2C26MR, 2C28MR Analog Devices International 2A15MR Andreessen Horowitz 2C24MR ANOVO 2A34MR ANYMODE CORPORATION 2EMR.C4, 2EMR.C2 Aoptix Technologies 2C1MR Aptina 2C27MR, 2C25MR Artesyn Embedded Technologies 2I3MR ASUS GLOBAL PTE. LTD. 2M31 Audience, Inc. 2E20MR BAIDU (HONG KONG) LIMITED 2EMR.C8 Belgacom International Carrier Services (BICS) 2I40 Brightstar Corp. 2N20 BroadSoft, Inc. 2EMR.B8 BT Global Telecom Markets 2C20MR Business Wire 2D13MR Cambridge Silicon Radio Ltd 2EMR.D10 Capgemini 2EMR.C5 Carphone Warehouse 2L26 Cavium, Inc. 2K60 CELISTICS 2I36 Cellrox 2G50 Cellwize Wireless Technologies Pte. Ltd. 2G50 Centri Technology, Inc. 2E7MR CENX Inc 2J12 COMPANY NAME Ciena Citibank, N.A. Clarity ClickSoftware CommScope Compound Photonics comScore Corephotonics Ltd CounterPath CTDI GmbH CYAN inc Cypress Semiconductor Corp. DealPly Deezer Definiti Media Dell Marketing L.P. Deloitte Devicescape Software, Inc. Dialogic Distribution Limited Digital Turbine Discretix Technologies Ltd DivX D-Link DMI Dolby Europe Ltd DSP Group Ltd eBay Inc STAND 2O51, 5C61 2EMR.B7, 2EMR.B11, 2EMR.B9 2A5MR 2J11MR 2I46, 6I06 2A26MR 2O2MR, 2O3MR 2H10MR 2G16MR, 2I15MR 2L11 2A18MR 2E30MR 2G50 2B8MR, 2B6MR 2G50 2L10 2EMR.B6 2O25 2K50, 6J28 2G50 2J10 2A28MR 2G25MR 2C21MR 2O28 2G20MR 2EMR.A2, 2EMR.A1, 2EMR.A5, 2EMR.A6, 2EMR.A3, 2EMR.A4, 2EMR.A8 Ecrio Inc 2C2MR Emitac Mobile Solutions LLC 2L31 enimai 2S2MR Equinix 2H13MR eRecyclingCorps 2B7MR Ericsson AB 2S60 ESS Technology Inc 2D10MR Etisalat 2O20, 2P4MR Evolving Systems 2H11MR, 2G10MR Facebook 2EMR.E5, 2EMR.E2, 2EMR.E1, 2EMR.E4, 2EMR.E7, 2EMR.E6, CC1.4, 2EMR.E12, 2EMR.E8, 2EMR.D5 Fairchild Semiconductor 2B1MR Fastback Networks 2A22MR, 2A24MR Fingerprint Cards 2C8MR First Data 2EMR.A9, 2EMR.A7 Freescale Semiconductor 2K40 Future Technology Enterprise Ltd 2Q4MR Gameloft 2E31MR GENBAND 2N31 General Motors 2EMR.B2, 2EMR.B1, 8.1I50 Ginger Software 2G50 GlocalNumber 1A16, 2A9MR Good Technology 2C10MR, 2D11MR Google Spain S.L 2Q3MR, 2Q1MR GSMA Managed Services 2D2MR Guavus 2I17MR, 2I23MR, 2G22MR HCL 1B14, 2J20 HuaQin (Shanghai) Telecom Technology Co. Ltd 2E10MR iconectiv 2G31MR IDOMOO 2G50 IMA (Israel Mobile & Media Association) 2G50 IMC dba Device Cloud Networks - IMC 2A7MR, 2A2MR imVision Software Technologies 2G50 Infineon Technologies AG 2I10MR Infinera Limited 2EMR.A12 Infonova GmbH 2C18MR, 8.1B61 Inuitive Ltd 2I21MR IPgallery 2G50, 5C81 Italtel SPA 2E33MR Juniper Networks 2N60, 2O61 Kony, Inc. 2E15MR Kumu Networks 2C9MR Lantiq 2G11MR mce Systems 2G50 Mesaplexx UK Ltd 2EMR.C6 Metaswitch 2EMR.C12, 2EMR.C10 Micron Technology, Inc. 2L30 Microtel (UK) Plc 2G9MR mimoOn GmbH 2L13 Mobile Tornado plc. 2G50, 5F81 MontaVista Software, Inc 2EMR.B12 MOVILE 2J15MR MYCOM 2E8MR Myriad 2E6MR Nash Technologies 2F12MR, 2G23MR NetComm Wireless Limited 2C15MR, 2C17MR NetCracker Technology 2O30, 5G21 NeuStar Inc 2F7MR NewNet Communication Technologies 2R6MR Newport Media, Inc 2EMR.B10 NexStreaming 2C6MR Next Generation Innovation BVBA 2C30MR NGMN Alliance 2C32MR NICE Systems 2G50 Novatel Wireless, Inc 2E28MR, 2E26MR Oasis Smart SIM 2J21MR, 2I16MR, 2I20MR Omnitele 2G33MR Ooredoo 2M60 Openet 2K36 Parallels International GmbH 2G21MR PeerApp 2G50 Peregrine Semiconductor 2A20MR Perfecto Mobile 2G50 Pivotal 2E27MR Polycom 2EMR.D5 Proxama 2B11MR Qnovo Corporation 2G6MR RAD 2G50 RADCOM 2G50 Radware 2G50 RealNetworks 2C22MR, 2EMR.A11 Red Bend Software 2M30 RFaxis, Inc. 2N6MR RFMD 2N25 Route 66 Group AG 2E11MR COMPANY NAME STAND Rovi Europe Limited 2A28MR, 2A30MR Samsung Electronics Co Ltd 2R10, 3I10, 3H10, 8.1A61 Samsung Semiconductor and Samsung Display 2G40 Sercomm Corp. 2H8MR SEVEN Networks 2G27MR Shanghai Tianma Micro-electronics Co.,Ltd. 2Q2MR Shazam Entertainment Limited 2Q6MR Sicap 2A3MR Sigma Systems 2H7MR, 2H9MR Siklu 2G50 SK Telecom Co., Ltd. 2A11MR, 3J30 Skype 2C33MR, 2C31MR, 2A36MR Smith Micro Software, Inc. 2EMR.D6, 2EMR.D4 Sonim Technologies 2F11MR Sony Mobile Communications AB 2P60, 3M10 SpareOne phone & Drywired 2P2MR sPARK 2G50 SpiderCloud Wireless 2S3 SundaySky 2G50 Symphony Teleca Corporation 2H2MR, 2G2MR Synaptics 2L61 Syniverse 2L21 Tata Communications 2M26, 5I81 TATelecom 2I2MR, 6G21 Tech Mahindra Ltd 2Q8 Tech21 UK Ltd 2EMR.D12 TEKTELIC Communications Ltd. 2L13 Telenor Group 2L20 Teletech 2I7MR TeliaSonera AB 2D8MR, 2D6MR, 2D7MR, 2E1MR TEOCO 2EMR.C3, 2EMR.C1 Texas Instruments Incorporated 2A4MR, 2B3MR Tieto Finland 2B09MR, 5B26, 5M30MR TIMWE 2E25MR TransferTo 2E17MR TriQuint 2L51, 6J41 u-blox 2F6MR, 2F8MR UnboundID Corp. 2E21MR Unisys 2EMR.B5 Upstream 2Q10 Vasona Networks 2G50 Verizon Wireless 2F5MR Videantis 2B12MR VimpelCom 2L60 VMware International Ltd. 2N2 We-Fi 2G50 Wi-Charge 2G8MR Wilocity 2G50 WiSpry 2C16MR Wolfson Microelectronics 2L3 Wulff Entre Ltd 5C41 Yahoo! 2O29 YOTA DEVICES LTD 1D30, 2O4MR Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd. 2EMR.D8 Zain 2N30 Zettics 2C7MR HALL 3 AirWatch 3D10 Alcatel-Lucent International 3K10 Amdocs 3G10 Artemis 3EMR.A1 AT&T Connected City 3A11 Connected City Broadcom Corporation 3B30 Brocade 3EMR.A5 China Mobile Limited 3A10 Cisco Systems, Inc 3E30 Comverse Inc. 3L20 Deutsche Telekom AG 3K30 Deutsche Telekom AG, Machine-to-Machine (M2M) Competence Center 3A11 Connected City Firefox 3C30 Ford of Europe 3C20, 8.1F31 GSMA 3A05 Hewlett-Packard Company 3A20 Huawei Technologies Co Ltd 1H30, 3I30, Mon CC8.18 IBM Corporation 3H30 Intel Corporation 3D30, 8.1E41, CC1.3 Monday KT Corporation 3A11 Connected City Lenovo 3N30 LG Electronics Inc. 1F30, 3K20 McAfee, Inc. 3D30 Mozilla 3C30 MSL Group 3A11 Connected City NEC Corporation 3N10 Nokia Corporation 3M30 Nokia Solutions and Networks (NSN) 3B10 Oracle Corporation 3B20 Qualcomm Incorporated 3E10 Rambus Inc 3EMR.A6 Salesforce.com 3EMR.A2, 3EMR.A4, 3EMR.A3 Samsung Electronics Co Ltd 3I10, 3H10, 2R10, 8.1A61 SK Hynix Inc. 3J30 SK Telecom Co., Ltd. 2A11MR, 3J30 Sony Mobile Communications AB 2P60, 3M10 Telefónica S.A. 3J20 Vodafone Group Enterprise 3A11 Connected City ZTE Corporation 3F30, 3G30 CONGRESS SQUARE abertis telecom CS60 ACCIÓ - Agency for Business Competitiveness 2EMR.D2, 8.1K48, CS50 Agile Contents CS50 aiscadmobile CS50 Albedo Telecom SL CS50 Alma Medical Imaging CS50 ARGELICH NETWORKS CS60 Artificial Solutions CS50 Atta CS50 Azetti Networks CS60 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com COMPANY NAME STAND BBC CS180 biGuuD CS60 Bismart Business Intelligence Specialist CS50 BLACKPHONE / Geeksphone CS60 Blit Software CS50 Bloomberg CS182 Broadcast Village Partners CS176 Captio CS50 Car Connectivity Consortium CS160 CartoDB CS60 Catchoom Technologies S.L CS50 CNBC UK CS170 CNET 6O10MR, CS174 Dinube CS50 Ducksboard CS60 Effilogics Technologies, SL CS50 Emporia Telecom Produktions- und Vertriebs GesmbH & CoKG CS80 EUROSTAR MEDIAGROUP CS60 Execus CS50 Eyetok CS50 FICOSA CS50 Firmaprofesional CS50 Fitbit CS150 Flumotion Services CS50 fonYou Telecom CS60 Genaker CS50 Good Deal CS50 GOVERNMENT OF SPAIN CS60 GOWEX CS60 Health&Sportlab CS50 Icar Vision Systems CS50 IDAPT CS50 iDISC Information Technologies CS50 Imaxel lab CS50 Inatica CS50 Incipio Technologies CS100 Ingenia Telecom, S.L. CS60 Intesis Software CS50 IS-Wireless CS90 JAL21 Consulting & Venture Capital CS60 Joinup Green Intelligence SL CS60 JSC Ingenium CS60 Kimiasol CS60 King-eClient CS50 Kitmaker Entertainment, S.A CS60 LEXTREND IT, S.L CS60 MAGAZAPP CS50 Manta S.A. CS90 MÁSMÓVIL CS60 Medtep CS50 Merak CS50 MLabs Sp. z o.o. CS90 Mobbeel CS60 MOBETIA CS50 Mobile High Security CS50 Mobile World Capital CS70 MOVILOK CS60 MOYANO CS60 mPay S.A. CS90 MYKOOTS CS60 MyScreen PROTECTOR by Lamel CS90 OnTheBus CS50 Planet Media 8.1H50, CS60 playthe.net CS60 PRIMUM HEALTH / MINERVA CS60 Quantum Lab Co. CS90 QUOBIS CS60 RTVE CS172 SAI Wireless, S.L.U. CS60 Sensing & Control Systems SL CS60 Shareisfashion CS50 sistelnetworks CS60 SITmobile CS50 SlashMobility SL CS50 Software Quality Systems, S.A CS60 Solaiemes CS60 STELAPPS CS60 TECHIDEAS CS50 TECHNOactivity SL 8.1F60, CS60 Tiendeo CS60 TST CS60 TV3 CS184 Ubiqua CS50 U-PLAY Online CS50 Urbiotica SL CS50 Validated ID CS50 VESTEVER CS60 Wall Street Journal Europe CS186 Wesmartpark CS50 W-ONESYS, S.L. CS60 WORLDLINE 7P16MR, CS50 Worldwide Promotion of the Polish ICT Sector CS90 ZED / U-tad CS60 Zemsania CS50 Zyncro Tech SL CS50 HALL 5 3pay - Mikro Odeme 3R Korea, Inc. 3Roam 3TECH CORPORATE LTD 6wind S.A. A10 Networks A2IA A3&O Limited Accel Telecom - VOYAGER Accuris Networks ACEN Co., LTD Adipsys Advanced Micro Devices - AMD Advantech Europe Aerotel Medical Systems (1998) Ltd 5F61 5I51 5B61 5K46 5M26MR 5J10, 5L17MR 5B41 5G81 5E71 5K49 5I51 5B61 5J41 5L16MR 5C81 PAGE 11 MWC14 Preview_DAY1 12/02/2014 22:06 Page 12 EXHIBITOR LISTING COMPANY NAME STAND Allot Communications 5G41, 5F81 Altair Semiconductor 5L35MR, 5L38MR Altobridge 5I20 Amarisoft 5K13 Aolia 5B61 APEX Voice Communications 5K31 Apliman Technologies 5J18 APPtiv-it 5I41 Aptilo Networks 5L28MR, 5G66 Arbooster International 5K21 Arcadyan Technology Corporation 5H68 Argela 5J51 AriadNEXT 5B41 ARKAMYS 5B71 Ascot Industrial Srl 5G71 Asentria Corporation 5F73 Askey Computer Corp. 5F11 ATES Networks 5B41 Atoh 5I51 AudioCodes 5E81 AUSONIA SRL 5J81 Authentify 5J60, 7O3MR AUTOBOX (Moby Systems) 5B61 Avanquest 5B61 AVAST Software a.s. 5K29 Avenir Telecom 5C51 Awox 5B61 B.I.S. Advanced Software Systems Ltd 5D81 BD Multimedia 5B61 Beijing Blue I.T. Technologies Co.,Ltd 5K83 BeSpoon 5B41 Blancco Oy Ltd 5C41 BoomeRing Communication (2005) Ltd 5D81 Bretagne Commerce International 5B41 Broadpeak 5B41 Brow.si 5D81 Busan Techono-Park, Senior Products Industrial Center 5I51 Buzzinbees 5B61 Bynet 5F81 CALLUP 5D81 Cambridge Broadband Networks Limited (CBNL) 5H27 CCI DES HAUTS-DE-SEINE 5B61 CDNetworks Co. Ltd. 5M14MR Cell Buddy 5F81 Cellint Traffic Solutions Ltd 5D81 CellMining Ltd 5F81 CelPlan Technologies Inc 5I40 Centile Telecom Applications 5J08 CERAGON 5G61, 5L13MR, 5L15MR ChannelVAS 5H51 Ciena 2O51, 5C61 Citrix Systems,Inc. 5A21 CJSC Digital Grass Group 5K70 Cloudmark, Inc. 5L22MR CodeFuel by Perion 5D81 Comarch S.A. 5J50 Comba Telecom Systems Limited 5A31 CommuniTake 5D81 Comptel 5F41 ConnectIn Service 5I83 CradlePoint 5L31MR, 5J20 CSG International 5B20 Cummins Power Generation 5I77 DATATRONICS, S.A. 5F71 Daxium software 5B61 Defne 5G20 Dejamobile 5B41 Delta Ohm 5B61 DEVERYWARE 5B41 Dhatim 5B61 Diametriq, LLC 5G68 DigitalRoute 5L29MR Digitata 5C10 DiViNetworks 5D81 Donut System LSI 5I51 DOT IT 5I41 DTS Licensing Ltd. 5L11MR, 5I30 Dubai World Trade Center 5J72 DXO LABS 5L32MR, 5B71 Eastcompeace Technology Co., Ltd 5K61 EDAM Information & Communications, Ltd. 5I51 EKINOPS 5B41 Elitecore Technologies 5I80 EMEK PRES KALIP IMALAT OTOMOTIV SAN. VE DIS TIC. LTD. STI. 5F61 EML European Media Laboratory GmbH 5D10 ENENSYS Technologies 5B41 ESPRIT 5I41 Essence 5C81 Etelm 5B61 Ethernity Networks Ltd. 5F81 Etiya 5F61 EUROMEDITERRANEE 5B61 Evistel 5H30 eVolution-Networks Ltd. 5D81 Exomi Oy 5C41 Expway 5L36MR, 5B71 Extreme Reality (XTR3D) 5D81 Extricom 5D81 eyeSight (eyeSight Mobile Technologies Ltd.) 5D81 F5 Networks 5G11, 6N28MR Fiberlink, an IBM Company 5B11 Fibrolan Ltd 5D81 Finesource 5K30 Fjord 5C41 Flash Networks 5D60 Flixwagon 5D81 Flytxt 5I67 FOGALE SENSATION 5B61 Food Genius Inc 5J60 Foxcom 5F81 French National RFID Center (CNRFID) 5B41 Friendly Technologies 5C81 F-Secure Corporation 5L10MR PAGE 12 COMPANY NAME STAND Fujitsu Limited 5L8MR, 5L4MR, 5A40 Futurecom 5I71 Futurice 5M2MR G2J 5B41 Garmin Würzburg GmbH 5L7MR Gemalto S.A. 5A80 Gemtek Technology Co., Ltd. 5I26 Genigraph - e-Citiz 5B61 Georama 5J60 Get’IT 5I41 Gilat Satellite Networks Ltd. 5F81 Globitel/Global Modern Telecom Sol. 5H70 GoNet Systems 5E71 GoPro 5E21 Graphite Software 5G83 GT Telecom Co Ltd 5I51 Gyeonggi Technopark 5I51, 5L24MR Gyongbuk Technopark 5I51 Herbert Richter 5K08 High Connexion 5B41 Hisense International Co.,Ltd 5B10 HzO, Inc. 5I31 I DO IT Co., Ltd. 5I51 iBasis 5F75 iDSPOT 5E81 IMImobile Pvt. Ltd. 5B21 Inbox 5B71 I-New Unified Mobile Solutions AG 5I15 Inmarsat Global Ltd 5K9 InMobiles BV 5J11 Inovar 5I50 Intersec 5C11 Invest in Finland / Finpro ry 5F31 Invest in France 5B41 Invigo Offshore SAL 5I11 IP Light 5D81 IPDiA 5B61 IPgallery 2G50, 5C81 iPro Lens System (Schneider Optics, Inc.) 5D07 IQSIM 5B61 ISCommunications Co., Ltd. 5I51 Israel Export Institute & International Cooperation Institute 5C81, 5D81, 5F81, 5E81, 5E71 Istanbul Chamber of Commerce 5F61 Itas Group 5B41 Jasper Wireless, inc 5L23MR, 5L27MR, 5G16 JET INFOSYSTEMS 5K12 JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41 Jinny Software Ltd 5J31 JOT Automation Ltd 5C41 justAd 5D81 KAPSYS 5B61 Keepgo 5K26 Kineto Wireless 5M6MR Kingsignal Technology Co.,Ltd 5H74 KMS Lighthouse 5E81 KocharTech 5G70 Kontron 5H19 Kyocera Communications, Inc. 5E20 L&T Technology Services 5M28MR Lacoon Mobile Security 5D81 LATTO 5D81 Lexifone 5C81 LifeWatch 5D81 LitePoint 5H31, 7O1MR LIVINGOBJECTS 5B61 Lookout, Inc. 5M22MR Maeglin Software 5B41 Magisto 5F81 Mahindra Comviva 5G51 MasterCard Worldwide 5D61, 5L21MR Materna GmbH Information & Communications 5D10 Mba Multimedia 5B41 mBox 5D81 MCR Media Group 5C81 MDS 5I10 MediaTech Solutions 5B61 Mellanox Technologies 5E81 Mer Group Telecom Division 5E71 Microsemi 5L14MR MIDI-PYRENEES EXPANSION 5B61 MIND 5D81 Mining Essential 5B61 MIPI Alliance 5E30 Mobile Tornado plc. 2G50, 5F81 Mobilead 5B41 Moimstone Co Ltd 5H16 Movius Interactive Corporation 5L3MR M-Target 5B61 MTS Systemtechnik GmbH 5E08 MyScript 5D66 Narada Power Source Co., Ltd. 5K81 NCC Group 5J22 Neosesame 5B41 nep engineering 5I51 Nestwork 5K50 Netalizer Ltd 5D81 Netas Telekomunikasyon A.S 5F61 NetCracker Technology 2O30, 5G21 New Dane 5B61 Nexcom Europe Limited 5K09 N-SIP 5D81 Olympia 5B05 OMNIACOM 5I41 One Smart Star 5D81 Open Cloud Ltd 5C08 Opera Software ASA 5C21 OPTiM Corporation 5I36 Optulink Inc 5J60 Orange 5A61 Orga Systems GmbH 5A41 OriginGPS 5E71 P.I.Works 5F61 COMPANY NAME STAND Panorama Antennas Ltd. 5K28 Parentsaround 5B41 Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61 Patton-Inalp Networks AG 5I69 Perceptiva Labs 5B41 Peter-Service Ltd. 5J21 Phaesun France SAS 5B61 Phaymobile 5F61 Piceasoft Oy 5C41 PineApp Ltd 5E81 PIRANHA BILISIM TEKNOLOJILERI 5F61 Pixeliris 5B61 PIXELS Trade 5I41 PORDIVA MOBIL YAZILIM SISTEMLERI LTD. STI. 5F61 P-OSS SOLUTIONS 5J09 POZITRON YAZILIM A.S. 5F61 Pradeo Security Systems 5B61 PRAGMA 5B61 PRINICS CO., LTD. 5I51 PrinterOn 5J76 PRISMA 5I41 Procera Networks 5M4MR, 5J30 Prove & Run 5B41 Provence Promotion 5B61 Qosmos 5G31 Qowisio 5B41 Qvantel Oy 5C41 Radisys 5M20MR, 5I61, 5M16MR, 5M18MR Radvision 5C81 RADWIN 5E81 RCS Rampal Cellular Stockmarket 5E71 Recommerce Solutions 5H28, 5B61 Redknee Inc. 5M12MR, 5M10MR, 5H41 REVE Systems (S) Pte. Ltd. 5I05 RF Window Co Ltd 5F21 Rightware Oy 5C41 RINTEK ARGE INTERNET TEKNOLOJILERI LTD. STI. 5F61 RoamSmart 5I41 Rohde & Schwarz Topex 5J12 Ruckus Wireless 5E41 SAEHAN TUNGSTEN 5I51 Saguna Networks 5E81 Samsin Innotec Co., Ltd. 5I51 Sandvine Incorporated 5E11 Sanjole Inc. 5H26 ScientiaMobile 5G77 SCS Cluster 5B61 SDMO Industries 5B41 SECURE PRINT SOLUTIONS PRIVATE LIMITED 5H81 SECURE-IC 5B41 Sedco 5H70 Sennco Solutions Inc. 5J60 SENSIRION 5D70 Seshin Techronics 5I51 Setelia 5H18 Sharedband 5H20 Shenzhen Gongjin Electronics Co., Ltd. 5J80 Shields Environmental Plc 5K71 Simgo 5F81 Siradel 5C51 SISTEER 5B71 Six DEE Telecom Solutions Pvt. Ltd. 5K41 Smardi Design Institute of SKKU 5I51 smardi inc. 5I51 Smart Medical Device Co., Ltd. 5I51 Smartcom 5B61 SmartViser 5B41 Sofica Oy 5C41 Sofimation Ltd 5C41 Sofrecom 5A61 Solarway FZE 5K20 Solstice Mobile 5J60 SOPEG - TELEFUNKEN 5B41 SOPHOS 5H11 SOTI Inc 5H40 SPB TV AG 5D41 Sprocomm Technologies co.,LTD. 5K51 Sprout Social 5J60 State of Illinois 5J60, 6I11, 8.1I21 Stoke Inc. 5J71, 5L33MR StreamWIDE 5C65 Subex (UK) Limited 5F10 Sud de France Développement 5B61 Sungkyunkwan University (Foundation for Corporate Collaboration) 5I51 Sunpartner Technologies 5B61 SunPower Corporation 5K11 Symantec GMBH 5D31, 5M24MR Symeos 5B61 Syn@quanone 5B71 Synchronoss Technologies, Inc. 5B81 Systematic Paris-Region Cluster 5B41 Systran 5B71 Tagattitude 5B71 Tail-F Systems 5G17 Tango Telecom 5L20MR Tata Communications 2M26, 5I81 Tata Consultancy Services 5E31, 7O18MR, TazTag 5B41 TEAM COTE D’AZUR 5B61 Teclo Networks AG 5G23 Tecnotree Corporation 5F41 TeleCommunication Systems Inc 5I70 TeleMessage 5E81 Telenity 5M32MR, 5J66 Telit Communications S.p.A. 5E61 Thales 5B61 The Now Factory- an IBM Company 5H75 The Video Point 5D81 Tieto Finland 2B09MR, 5B26, 5M30MR Tikilabs 5B61 TIKLE-ARTI TEKNOLOJI 5F61 TP-LINK Deutschland GmbH 5J61 COMPANY NAME STAND Trackimo 5D81 Transaction Network Services 5L34MR TransferJet Consortium 5E06 TriPlay Inc 5D81 Tritux 5I41 Tronics microsystems 5B41 Trusted Labs 5B41 Trusted Logic 5B41 TUNISIA EXPORT- CEPEX 5I41 Turkcell Iletisim Hizmetleri A.S 5F61 Turkcell Teknoloji Arastirma ve Gelistirme A.S. 5F61 TVINCI 5D81 Tyrone Fabrication Ltd 5J70 UBIFRANCE 5B61, 5B41, 5B71, 8.1D41 Ubiqam Ltd 5E71 Uhuru 5B61 Ulticom 5I60 Universal Woods EMEA 5J16 UTEL 5B61 Valorise FZ LLC 5B71 Vantrix 5L9MR Vayosoft Ltd 5E71 VBox Communications Ltd. 5E81 Verbio Technologies SL 5K31 Vestel 5A81 Viaccess-Orca 5C71 Viapass 5B61 Vision247 5H72 Visiware 5B71 VisualOn Inc 5L18MR, 5H61 Vivaction 5B71 Vokee Applications 5D81 WaveIP 5I73 w-HA 5A61 Wireless Power Consortium 5C41 WiseSec 5C81 Wotronics Technology Limited 5H83 Wulff Entre Ltd 5C41 Xilinx 5L26MR XOOLOO 5B61 Yandex 5E33 ZIMPERIUM 5C81 ZyXEL Communications Corporation 5G10 HALL 6 @-yet GmbH 6B40 2operate 6C50 321Action Inc. 6M11 3Z Telecom, Inc. 6D61 4G Americas 6O2MR 7Layers 6C56 ACCUVER/INNOWIRELESS 6N14MR Actix & Celcite: Amdocs Network Solutions 6C20 ADAPTit 6F46 Aeroflex 6H21 Airspan Networks 6J30 ALCATEL One Touch 6C30 Altran 6N8MR AM3D A/S 6C50 ams AG 6E20 Anite 6I50 Anritsu 6F40 Apalya Technologies Pvt Ltd 6M21 Arieso - a JDSU Mobility Solution 6I37 ARM Limited 6C10, CC8.7 AROBS Transilvania SOftware 6H40 Ascom Network Testing 6L26 Astellia 6G20 AT&T 6B10 avinotec GmbH 6B40 Axell Wireless Ltd 6D50 Azcom Technology 6L20 Azimuth Systems 6K61 BAE Systems PLC 6M56 BARETEC PIXAVI AS 6H20 Beijing Zhongguancun Overseas Science Park Co., Ltd 6G10 BenchPrep 6I11 Bluetrend Technologies,Lda. 6L05 brown-iposs GmbH 6B40 Cadence Design Systems, Inc 6N17MR, 6N15MR, 6L36 Cellebrite 6H37 CellMax Technologies AB 6G37 CellVision 6H20 Cequens 6G21 CEVA, INC 6A50 Cham Battery Technology Co., Ltd 6I55 CNET 6O10MR, CS174 Codal Inc 6I11 Codespring 6H40 CommScope 2I46, 6I06 COMPRION 6I20 ComputaMaps 6K15 Conco International Co.,LTD 6G63 Coship Electronics Co., Ltd 6K30 Creanord Oy 6O22MR Cumulocity GmbH 6B40 Dali Wireless 6M20 Danish IT Industry Association 6C50 Daya Electronics Co.,Ltd 6M17 Deltanode Solutions AB 6L11 Dialogic Distribution Limited 2K50, 6J28 Duesseldorf, City of 6B40 Eden Rock Communications 6M38 ELECOM CO., LTD 6E21 Elliptic Laboratories AS 6H20 Emirates Data Clearing House (EDCH) 6L60 Empirix 6H10 ENJOY GROUP(HK)CO.,LTD 6H56 Epic Systems 6G21 EpiWorks, Inc. 6I11 Etisal International 6G21 Europlasma nv 6M7 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:06 Page 13 EXHIBITOR LISTING COMPANY NAME STAND Eurotech SPA 6J18 EXFO 6K36 F5 Networks 5G11, 6N28MR Fiberblaze 6C50 Fingerprint Consultancy 6G21 FingerQ Macao Commercial Offshore Limited 6G30 Focus Infocom 6J11 Forsk 6J20 Foshan Amplitec Tech Development Co., Ltd 6G58 Frog Cellsat Pvt. Ltd. 6J13 Fujian Helios Technologies Co.,Ltd. 6F46 Fujian Sunnada Communication Co.,Ltd 6G60 FXI Technologies AS 6H20 G Data Software AG 6B40 Galtronics Corporation Ltd 6B60 GCT Semiconductor 6O11MR GEOIMAGE 6N19MR GESTPOINTGSM S.L 6I58 Gigamon, Inc. 6J40 Giza Systems 6G21 Global Certification Forum (GCF) Ltd 6M26 GSMA Intelligence 6O26MR, 6O30MR GSMK CryptoPhone 6J07 Hanwang Technology Co., Ltd 6G47 Hitachi Data Systems 6A60 Hitachi, Ltd. 6B62 HOI-MEA for Engineering 6G21 HONGFUTAI E-TECH(SHENZHEN) CO., LIMITED 6G57 Hunter Sky Limited 6K38 IBYS Technologies S.A. 6K05 IFS 6M08 Imagination Technologies Ltd. 6E30 implementa gmbh 6D55 Imprint Electronics Co., Ltd. 6G56 Industrial Electronics GmbH 6L6 Ineda Systems INC. 6N7MR Innovation Norway 6H20 Integrated Device Technology, Inc. 6M29 Intracom Telecom 6I40 ipoque - A Rohde & Schwarz Company 6B50 IT Six Global Services 6H40 ITIDA 6G21 Ixia 6J26 JDSU 6N18MR, 6O19MR, 6O23MR, 6N22MR, 6O21MR, 6I37, 6O25MR Jiangsu Hengxin Technology Co.,Ltd 6G52 JOYPLUS INT’L ENTERPRISE LIMITED 6I51 Juphoon System Software 6I61 KATHREIN-Werke KG 6J36 Keynote SIGOS GmbH 6H38 Lunettes Inc. 6F55 M&M Medianet 6H40 MALATA 6L41 MARS Antennas & RF Systems Ltd 6I12 Matrixx Software 6K10 Mavenir Systems 6G40 MeaWallet AS 6H20 MediaTek Inc. 6E11 meinestadt.de 6B40 Metrinomics GmbH 6O4MR, 7E10 MICRAN 6K11 Mobileum (formerly Roamware) 6H41 MobiVita Ltd. 6I62 Monster Products 6J10 Moota Telecom AS 6H20 Mopria Alliance 6O31MR Morpho S.A. 6N11MR, 6I30 MTI Wireless Edge Ltd 6J22 Multimedia Development Corporation Sdn. Bhd. (MDEC) 6F61 N.A.T. GmbH 6B40 Napatech A/S 6K20 Narda Safety Test Solutions GmbH 6M40 National Instruments 6E10 NC GROUP GmbH 6J06 NetScout Systems, Inc. 6K50, 6N21MR NEWFIELD WIRELESS INC 6D73 Nexus Telecom AG 6C58 NIHON DENGYO KOSAKU CO., LTD 6J51 Ningbo Sunny Opotech Co.,Ltd. 6F50 Nordic Semiconductor 6H20 NRW.International GmbH 6B40 OBERTHUR TECHNOLOGIES 6I28, 6N26MR, 6I27 OnMobile Global Limited 6D60 Opencode Systems 6I36 OpenMobile World Wide, Inc. 6J08 Openwave Mobility 6N12MR, 8.1I51 Opticom GmbH 6M53 P2i 6I41 P3 communications GmbH 6J21 P3 telehealthcare GmbH 6B40 Panasonic System Communications Company Europe a Division of Panasonic Marketing Europe GmbH 6O15MR, 6H31, 6N25MR Pangea Payments 6I11 Pearson 6N3MR Photo USA Electronic Graphic Inc. 6F58 Plantronics 6L30 Polaris Networks Inc 6J61 POLYSTAR 6G31 Power HF Co., Ltd 6I67 Power Idea Technology(Shenzhen) Co., Limited 6H46 Prisma Engineering 6G41 Project People Ltd 6K38 PROTEI 6I22 PT 6G11 Qingdao Haier Telecom Co., Ltd 6L10 Qosmotec GmbH 6L6 Qualigon GmbH 6B40 Quality Technology Industrial Co., Ltd. 6H60 QUINTECH ELECTRONICS & COMMUNICATIONS INC. 6K60 Renovatio IT Solutions 6H40 RINF Outsourcing Solutions 6H40 Rohde & Schwarz 6C40, 6B50 Romanian Association for Electronics and Software Industry - COMPANY NAME STAND Timisoara Branch (ARIES-TM) 6H40 Ropardo SRL 6H40 Rosberg System 6H20 ROYAL GATE INC. 6F65 RWTH Aachen University, ICT c/o UMIC 6B40 RWTH Aachen University, UMIC Research Centre 6B40 SAP AG 6A30 Secusmart GmbH 6B40 Seidio 6F65 Shanghai BroadMobi Communication Technology Co., Ltd 6G51 Shenzhen Blephone Technology CO., Ltd 6I69 Shenzhen Gaoyi Electronic Co.,LTD 6F62 Shenzhen Guo Wei Electronics (H.K.) Company Ltd 6D70 SHENZHEN HELLO TECH ENERGY CO.,LTD 6H51 Shenzhen Huaptec Co., Ltd 6G61 Shenzhen JSR Technology Limited 6G50 Shenzhen Neostra Technology Co., Ltd 6I63 Shenzhen Neoway Technology Co.,Ltd 6G50 Shenzhen RFLC Technology Co.,Ltd 6G62 Shenzhen Tigel International Co., LTD 6H57 Shenzhen United Time Technology Co., Ltd 6H63 Shenzhen Wave Multimedia Co.,Ltd. 6L40 shenzhen xin kingbrand enterprises co.,ltd 6H61 Shenzhen ZNV Technology Co., Ltd. 6H47 SIAE MiMICROELETTRONICA 6J29 Sichuan Jiuzhou Electric Group Co., Ltd. 6H50 Sico Electronics 6G21 Siemens Convergence Creators 6M30 Sierra Wireless 6N4MR, 6N2MR, 6N6MR Simartis Telecom 6H40 SIMCom Wireless Solutions 6N30MR, 6M57 SimPlus Invest SRL 6H40 Simply Remember 6C50 SiNode Systems, Inc 6I11 Sirrix AG 6B40 Skyworks Semiconductor SAS 6C41 SMALT INDUSTRY CO.,LTD 6I53 Smart Villages Company 6G21 Sonus 6N1MR SPHINX IT 6H40 Spirent Communications 6J37 SPIRIT Technologies Inc. 6J55 State of Illinois 5J60, 6I11, 8.1I21 Sunsight Instruments 6M19 Svyazcom LLC 6I60 Swiss Mobility Solutions SA 6M36 SwissQual AG 6B50 Synopsys, Inc. 6O1MR, 6O5MR SYSTEMICS-PAB 6L21 Tarana Wireless 6K21, 6N13MR TATA ELXSI LTD 6M10 TATelecom 2I2MR, 6G21 TE Connectivity 6B52 Tech Data Mobile 6A40 Teklink Europe BV 6M60 TeleBilling A/S 6C50 Tellabs 6C61 The Eye Tribe 6C50 TM Forum 6N5MR Tongyu Communication Inc. 6C36 TOPWISE COMMUNICATION CO.,LTD 6G46 Transilvania Software 6H40 Trend Micro Incorporated 6L61 TriQuint 2L51, 6J41 Tweakker 6C50 Valid Soluciones Tecnologicas S.A 6J50 Velocent Systems Inc 6I11 Visa Inc. 6D40 Visual Fan 6H40 Vitality Media 6H40 ViviTouch | A Bayer Brand 6H27 Vodafone 6B30 Vopium A/S 6C50 VSS Monitoring, Inc. 6L50 W2BI, Inc. 6K37 WALTOP International Corp. 6I10 Wandera 6J60 Wasla Outsourcing 6G21 WEBROOT 6O13MR WIKO 6H30 WIT Software S.A. 6C60 Xceed Technologies 6K40 XLTRO SOFTWARE DEVELOPMENT 6H40 zafaco GmbH 6B40 Zhejiang Ebang communication co., ltd 6I57 ZXD Technology Development Limited 6F60 HALL 7 23 Snaps Ltd 3G Multimedia Ltd 3V 42 Telecom AB 51Degrees.mobi Ltd Absolute Software EMEA Ltd Accedian Networks Access Mobile Co., Ltd Acta S.p.A. Actix ADAX Addictive Mobility adjust AdMobix ADVA Optical Networking AFP Agoria APP Alliance - Mobilemonday Brussels AirG AIRTAG Aktavara AB Alberta Government AM Telecom Co., Ltd. AMPHENOL ANTENNA SOLUTIONS Analogix Semiconductor, Inc. 7C40 7G50 7F70 7K71 7C40 7H41 7H41 7G61 7M08 7F60 7D70 7K50 7G21 7I51 7H31 7C67 7G71 7H41 7J17 7E41 7H40 7G61 7C68 7L61 COMPANY NAME STAND ANT+ 7M49 AnyDATA KOREA Inc. 7J30 Appland 7E41 Applicata 7H10 aql 7C16 Aria Systems 7K80 Aricent 7A11, 8.1I20 ARItel 7G61 Artilium 7G71 Asavie Technologies 7F70 AsiaInfo-Linkage 7B51 Aspenta, LLC 7G11, 7O26MR Aspire Technology, Ltd 7F70 AT4 wireless 7H15 Atlantis Internacional SL 7F67 Aula365 7M33 Authentify 5J60, 7O3MR Automation Engineering Incorporated 7H20 Avance Pay AG 7J33 Avanti Communications 7G37 Avertim 7G71 Avvasi Inc. 7O21MR, 7K50, 7O19MR AWEX Agence wallonne a l’exportation 7G71 AWEX Barcelona 7G71 AWT Agence Wallonne des Telecommunications 7G71 AXENTIS 7J61 azeti Networks AG 7M10 Ballard Power Systems Inc. 7H41 Basset AB 7E41 BEFS Co Ltd 7G61 Behaviour Interactive 7H41 Belgium-Belgica 7G71 Bell ID 7J05 Benetel 7F70 BERLIN.mobile c/o Berlin Partner 7G21 BHE Bonn Hungary Electronics Ltd 7G50 Binatone Electronics International Limited 7F81 BIOMETRY 7K12 Birdstep Technology 7E41 BLiNQ Networks 7K50 Bloom.fm 7C40 Blue Spurs 7H41 Blueface 7F70 Boost Communications AS 7K68 Brain Commerce 7G61 Brainstorm Mobile Solutions Ltd 7F80 Brandenburg Economic Development GmbH 7G21 Brandtone 7F70 brocoli Co., Ltd 7G61 Bromeliad Co., Ltd 7G61 Brother International Europe 7I83, 7P10MR Brussels Invest & Export 7G71 Brussels Invest & Export - Spain 7G71 BSB Power Company Limited 7K17 BUNIQ SRL 7N93 BUSINESS INNOVATION COMPANY SRL 7N89 Business Support Solutions 7B17 Business Sweden 7F41, 7E41 BuskingTV Co.,Ltd. 7G61 BUZZPIA 7G61 Cablerie D’Eupen 7G71 Caleo Technologies 7F41 Cambium Networks 7B41 Cambridge Communication Systems 7B77 Cambridge Consultants 7B21 Canovate 7J12 Capito Systems 7C40 CardMobili 7J15 Case Station Ltd 7G41 castLabs GmbH 7G21 cDemo Mobile Solutions Inc 7H40 Cellular Italia S.p.A. 7E51 CentralTouch Technology Inc. 7H41 Centre for Education and Work 7H40 Cerillion Technologies Ltd 7B61 CETECOM 7L65 Charge Anywhere 7J06 CICS (Customer Intelligence Consulting Service) 7F41 CITIC Telecom International Limited 7O6MR Clear2Pay 7G71 CLX Networks 7G60 CM Telecom Belgium 7G71 Coelmo spa 7M20 Coiler Corporation 7F71 Colony Networks 7H41 Commsquare 7G71 Communications Consultants Worldwide Ltd (CCWW) 7C13 CONNECTSQUARE 7G71 Contela, Inc. 7G61 Controllis Limited 7M16 Corning 7P12MR CrowdCare Corporation 7I51 Crunchfish 7F41 CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI / MIMOtech 7H05 CT2P Solutions Inc. 7G61 Cubic Telecom 7F70 CUPP Computing AS 7K43 cVidya Networks UK Ltd. 7F30 Cybercom 7E41 Cybercom Poland 7M27 DASAN Networks, Inc. 7M53 Dashing Com-Tek Co., Ltd 7M36 Desay Electronics (Huizhou) Co Ltd 7M55 Design Craft Co., Ltd. 7G61 Dial Technologies 7J61 Dialog Semiconductor 7C05 Digital Receiver Technology, Inc. 7H11 DingLi Communications Corp.,Ltd. 7I81 DonRiver, Inc. 7J11 Doro AB 7A81 DragonWave, Inc. 7E12 Dreamjet Korea Co. Ltd 7C73 DZ Card Group 7J18 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com COMPANY NAME STAND EANTC AG 7G21 EBlink 7C18 ECONOCOM S.A. 7D85 ELAN Microelectronics Corporation 7G68 Electro Rent Europe 7G71 Elliptic Technologies 7K50 Emixis 7G71 ENERGIC PLUS 7K25 Enghouse Networks (UK) Limited 7K50 Enterprise Ireland 7F70 ENUStech., Inc 7H21 Equiendo Ltd 7F70 ERCOM 7J40 ESCAUX 7G71 Escher Group 7F70 ESENSE INTERNATIONAL GROUP CO.,LTD 7F13 eServGlobal 7I61 ETAOI Systems LLP 7C40 ETRI (Electronics and Telecommunications Research Institute) 7N63 Eurocontracts s.r.o. 7K27 European Headquarters (KOTRA) 7G61 Eventbase 7H41 Fabricovers (Gmlens) 7G71 Fältcom AB 7F41 FCS Global 7F70 FeedHenry 7F70 FIME 7J10 FINGER. INC 7G61 Fixmo 7K50 Flanders Investment & Trade 7G71 Flanders Investment & Trade Barcelona 7G71 FlexGroup 7H41 FlexiTon Kft 7G50 Flybits 7K50 Fortytwo Telecom 7K71 Franklin Wireless 7M11 Fraunhofer Heinrich-Hertz-Institute 7G31 Fraunhofer IIS 7G31 From The Future 7G71 Fundacion exportAr 7M17 FusionPipe Software Solutions 7H41 Future Product Design 7D68 Gallop Labs 7K50 GE Energy Storage 7K21 Gemotions 7G71 Genesis Technical Systems Ltd 7C12 Giesecke & Devrient GmbH 7A41 Gionee Communication Equipment Co. Ltd. ShenZhen 7C61 Global Wireless Solutions Inc. 7H12 Golla Oy 7C41 Government of Canada / Gouvernement du Canada 7O12MR, 7O15MR, 7P8MR, 7O27MR, 7H41, 7H40 GREAT Britain Hospitality Area c/o Tradefair 7O33MR, 7P20MR, 7P22MR GUANGDONG OPPO MOBILE TELECOMMUNICATIONS CORP., LTD.7A80 HAUD Systems 7K71 HEAD acoustics GmbH 7N79 Heliocentris Industry GmbH 7K31 Hena digital technology (shenzhen) Co.,Ltd 7N59 HeyStaks Technologies Ltd 7F70 Hongcode Co., Ltd. 7G61 Hotmobile 7G71 HSM Co., Ltd. 7G61 HTC Corporation 7A40, 7A60 Hungarian Investment and Trade Agency 7G50 I Love Velvet Inc. 7M40 iBeaken 7G71 iBwave 7C71 ICE -ITALIAN TRADE AGENCY 7N89, 7N91, 7N93 Ice Mile 7N67 ID Fusion Software 7H40 I-DENTITY 7G71 IEEE 7J28 ImageWare Systems, Inc 7K08 imec 7O17MR, 7G71 Incognito Software 7H41 Infinite Peripherals 7J27 Infobright 7I51 Infopole Cluster TIC 7G71 Information and Communication Technologies Association of Manitoba (ICTAM) 7H40 InfoVista 7G40 INGENICO 7J43 interactive digital media GmbH 7G70 InterDigital Inc. 7A71 InvenSense 7D61 Invest Korea (IK) 7G61 I-ON Communications Co, Ltd. 7G61, 8.1K42 ip.access 7C60 iPay International S.A. 7K18 ITware Ltd. 7G50 IXDS GmbH 7G21 Jamo Solutions 7G71 JPL NASA 7M25 JUICE Mobile 7K50 Juni Korea Co Ltd 7G61 Kaelus 7B65, 7P26MR KDLAB Inc. 7G61 Kernel-I Co., Ltd. 7G61 keukey Inc 7G61 KINGNUO COMMUNICATION ELECTRONICS CO LIMITED 7F05 Kishonti Ltd. 7G50 KL Trade Sp. z o.o. 7J32 Klas Telecom 7F70 KNOCK TELECOM S.L. 7K81 KnowRoaming 7I51 Korea Business Center in Madrid 7G61 Korea Testing Laboratory 7G61 Korea Trade-Investment Promotion Agency (KOTRA) 7G61 KOTRA ICT Business Department 7G61 Kruger 7M05 LabSat by Racelogic 7M15 Lanner Electronics Inc 7E06 PAGE 13 MWC14 Preview_DAY1 12/02/2014 22:07 Page 14 EXHIBITOR LISTING COMPANY NAME Lime Microsystems LINKPASS SRL Linquet Technologies Inc LitePoint Lollaksi LOREM Loyaltek LSI Lumata M2M Group mADme Technologies Limited Maluuba Inc. ManageEngine (Zoho Corp) Manitoba Trade Marben Products Mariner Maroc Export (CMPE) Marvelpress Supplies MASSPAY Master Merchant Systems MaxCom S.A. Maysun Info Technology Co.,Ltd MedM MeteoGroup Deutschland GmbH Metrinomics GmbH Mobenga AB MOBIBLANC Mobicage Mobidia Mobile Arts Mobile Systems International Consultancy Ltd Mobile-Catch mobileLIVE Mobill Scandinavia Mobilosoft Mobric Mobylla MODE Mondial Telecom Movea Movirtu Limited Mpirical MTS Mitas Telecom Systems Inc. myFC Nakina Systems Navayo International AG Neomobile SpA Neonode Inc Netaxis Solutions NETGEAR Netmedia Europe Netsweeper Neverblue / Pulse Mobile NewPace Technology Development Inc. NII SOKB Ltd. Nova Scotia Business Inc. (NSBI) Novatti NRT Technology Corp NTG Clarity Networks Inc Nujira Ltd Numoni Pte Ltd NURAN NVIDIA NXP Semiconductors NXP Software OAXIS ASIA PTE. LTD. Octasic Ontario Ministry of Economic Development, Trade and Employment Open Idea OpenSignal openTrends Solucions i Sistemes S.L Oplink Security OP-TIM OptiWi-fi Panamax Inc. Panzer Glass PasswordBox Paymentwall Peachinc Ltd Peraso Technologies PetFit Phonedeck.com PIKA Technologies Inc PIOLINK, INC. PIZERO DESIGN SRL plista GmbH PMC-Sierra Inc. Polar Power Inc. Pomeranian Science & Technology Park POWERSTORM Poynting Antennas (Pty) Ltd PQA Testing Prestigio Preventice Primal Technologies Inc. Priori Data GmbH Push Science QBurst Poland Sp. z o.o. Qihoo 360 Techonlogy Co., Ltd. Qingyuan Gadmei Electronics Technology Co.,Ltd Québec RAINNO Information Technology Ranplan Wireless Network Design Ltd. RealVNC Ltd RECLOG SRL RedFlow ResponseTek Revector RFM WIRELESS Rockshore Limited RouteSms Solutions Limited Rsupport Co., Ltd PAGE 14 STAND 7O36MR 7N91 7H41 5H31, 7O1MR 7C72 7J61 7G71 7E21 7O35MR, 7C70 7B11 7F70 7E08 7H08 7H40 7E14 7H41 7J61 7B81 7K06 7H41 7M59 7J63 7M57 7G21 6O4MR, 7E10 7F41 7J61 7G71 7H41 7F41 7N71 7I82 7K50 7E41 7G71 7H17 7G71 7M51 7G71 7P2MR 7B67 7B17 7K41 7E41 7K50 7L51 7O2MR 7H18 7G71 7N61 7M37 7I51 7H41 7H41 7J71 7O24MR, 7H41 7J25 7I51 7M07 7B31 7J16 7H41 7A21 7E30 7C31 7K61 7O22MR, 7G05 7I51, 7K50 7E+20 7B15 7J20 7K72 7G71 7F70 7M29 7D81 7H41 7J22 7C40 7I51 7G61 7G21 7K50 7D80 7N89 7G21 7O30MR, 7O32MR 7M32 7M45 7M30 7N81 7H41 7C30 7K65 7K50 7G21 7I51 7M47 7K51 7N85 7H41 7G61 7B23 7C81 7N91 7K13 7H40 7B75 7G61 7B25 7L71 7G61 COMPANY NAME STAND Rx Networks Inc. 7N60 SAFT 7K11 SAMJI Electronics Co.,Ltd. 7J30 SanDisk Corporation 7A61 Santok Ltd 7I80 Saphir Systems 7J61 SBS SpA 7N45 Scottish Development International 7B11 SDP Telecom Inc. 7G80 Seavus 7E41 Secure Mailbox Sweden AB 7F41 Sendum 7H41 Sequans Communications 7D76, 7O25MR Shenzhen ACT Industrial Co.,Ltd 7M09 Shenzhen Chuangxinqi Communication Co., Ltd 7F11 Shenzhen Envicool Technology Co., Ltd 7K15 Shenzhen FIRSTAR Battery Co.,Ltd 7H03 Shenzhen Ginwave Technologies Ltd 7F03 Shenzhen Hongjiayuan Communication Technology Co., Ltd. 7M21 Shenzhen Konka Telecommunications Technology Co. Ltd. 7I71 Shenzhen O-Film Tech. 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Co., Ltd. 8.1K42 bluesource’s mobile-pocket 8.1B61 Brewbot 8.1I51 BRILLIANTSERVICE CO., LTD. 8.1F41 Brodit AB 8.1I10 Buddy Platform, Inc. 8.1A11 BuzzCity Pte Ltd 8.1D66 C.E.R.T.H.:The Centre for Research and Technology Hellas 8.1I49 CalAmp 8.0E5MR, 8.1B71 Canonical Group Ltd 8.1E49, CC8.21, CC8.20 Capptain 8.1D41 Catalunya Apps 8.1K48 Celltick Technologies Ltd. 8.1C20 Centre Tecnologic de Telecomunicacions de Catalunya 8.1K48 CHLOROPHYLL VISION 8.1B13 Ciklum 8.1K39 ClicksMob, Inc. 8.1K16 CM Telecom 8.1D50 Contests4Causes 8.1I49 convey Information System GmbH 8.1I59 Cooala GmbH 8.1G58 CooTek (Cayman) Inc. 8.1H60 Corebridge NG 8.1D41 CRITEO 8.0A38MR, 8.1J64 COMPANY NAME STAND Crittercism 8.1D15 Cuisinix 8.1D41 Cytech Ltd 8.1I49 Darriens Mobile 8.1J67 Digibooks4all 8.1D72 Digital Horizons Limited 8.1D68 DIMOCO Europe GmbH 8.1B61 Diotek Co., Ltd. 8.1K54 DisplayNote Technologies Ltd 8.1I51 Distimo 8.1G69 DMG 8.1E10 DOCTOR SECURITY S.L. 8.1I63 dotMobi 8.1C31 DS Effects 8.1K62 easyworks universe 8.1K42 Ebuzzing 8.1J30 Echovox SA 8.1G58 ECONAIS 8.1I49 EdgeWise 8.1K31 EDSI-Tech Sarl 8.1G58 Embarcadero Technologies Europe ltd 8.1B75 Enough Software 8.1E58 Enterprise Estonia 8.1K31 ESET 8.1F20 eTelu 8.1A11 evolaris next level GmbH 8.1B61 Fasmetrics S.A. 8.1I49 FeliCa Networks, Inc. 8.1F41 Fiabee 8.1K48 FieldSync Mobile Solutions 8.1G61 Fiksu Inc. 8.1D31 FLIR Commercial Systems 8.1C21 Flowroute 8.1A11 Fon Wireless Ltd. 8.1H20 Ford of Europe 3C20, 8.1F31 FORTH 8.1I49 Fortumo 8.1K31 G.I. Tec Incorporated 8.1F41 GaneshaSpeaks.com 8.1B15 Gbanga Millform AG 8.1G58 General Motors 2EMR.B2, 2EMR.B1, 8.1I50 General UI 8.1A11 Geosho Cyf 8.1J20 GfK 8.1F50 GLOBO 8.1D49 GOLDEN EARS 8.1K42 GoodBarber 8.1D41 Guppy Games | Guppy Media 8.1A11 HAYABUSA Inc 8.1F41 Hellenic Association of Mobile Application Companies (HAMAC) 8.1I49 High-Mobility OÜ 8.1K31 Hipcricket 8.1A11 Hotech 8.1I49 Hunt Mobile 8.1I16 i2CAT Foundation 8.1K48 ID Touch 8.1D41 Idaho Commerce (USA) 8.1G61 i’m S.p.A. 8.1H22 Immersion 8.1G41 iMobileMagic 8.1G63 indoo.rs GmbH 8.1B61 Indus Net Technologies Private Ltd 8.1H15 Industries .Ltd 8.1J14 Infobip 8.1F49 Infonova GmbH 2C18MR, 8.1B61 Information Services International-Dentsu, Ltd. (ISID) 8.1I18 Infraware 8.1K42 Infraware Technology 8.1K42 Ingenious Technologies AG 8.1I59 Ingo Devices S.L. 8.1C8 InMobi 8.1B49 INNOETICS Ltd 8.1I49 InnoQuant 8.1K66 InnovaRadio SA 8.1G58 INNPU Telecom-Technology Co., Ltd. 8.1K10 InQbarna Kenkyuu JO 8.1K48 INRIX 8.1A11 Intel Corporation 3D30, 8.1E41, CC1.3 Monday Intelligent Software Components SA (iSOCO) 8.1K48 InternetQ 8.1I40 I-ON Communications Co, Ltd. 7G61, 8.1K42 iPortfolio Inc 8.1K42 Irida Labs Computer Vision Systems, S.A. 8.1I49 Ittiam Systems Europe 8.1K24 Japan External Trade Organization (JETRO) 8.1F41 Jupitee 8.1I49 Kalimucho 8.1D41 Kamon Inc. 8.1K42 Kantar 8.1D51 Kaspersky Lab UK Ltd 8.1F55, CC1.3 (Tuesday) Kauli, Inc. 8.1F41 Kireego Solutions SA 8.1G58 Kirusa Inc 8.1J15 Kochava 8.1G61 Kommdirekt GmbH 8.1I59 Kommersant Publishing House Tues CC8.19 Kriter Software 8.1K20 Kwamecorp 8.1J10 Kymeta 8.1A11 La Factoria 8.1K48 Layer 7, a CA Technologies company 8.1A73 LeadBolt 8.1C11 LEONHARD KURZ Stiftung & CO. KG 8.1I59 Linpus Technologies Inc 8.1E60 Living Data 8.1J20 Lleida.net 8.1I41 LogiDial 8.1J5 LoginD Co., Ltd. 8.1K42 Loop21 Mobile Net GmbH 8.1B61 Looq System, Inc. 8.1I61 M7 Managed Services Ltd 8.1J20 Madgic 8.1D41 Massive Impact 8.1E22 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:07 Page 15 EXHIBITOR LISTING COMPANY NAME STAND Matomy Media Group 8.1C13 Maxim Integrated Products CC8.3 mBlox Limited 8.1C41 MEDIASWAPP, S.L. 8.1D10 Meliconi Spa 8.1K11 Mellon Group of Companies 8.1I49 Memoways Sarl 8.1G58 Metaio 8.1G47 Microgaming 8.1G35 MicroStrategy Inc 8.0E6MR, 8.1I13 Millennial Media 8.1B41 Millenoki 8.1G71 MLS Multimedia S.A. 8.1I49 Mobfox 8.1F71 Mobibase 8.1H58 Mobile Systems, Inc. 8.1F65 MobileAppTracking 8.1J34, 8.1A11 MobiWeb 8.1D71 MobPartner 8.1B11 Mobusi Mobile Advertising, SL 8.1K79 Mobyt S.p.A. 8.1I11 Mocean Mobile 8.1B20 MoMo Athens 8.1I49 Monaca 8.1F41 Morphean SA 8.1G58 Mozoo 8.1D21 M-STAT S.A. 8.1I49 MTI Ltd. 8.1K81 MUBIQUO 8.1D20 mWomen Programme CC1.4 Monday MyCar Innovations 8.1D41 MyOmega System Technologies GmbH 8.1I59 NAGASE & CO.,LTD 8.1F41 NAVITEL s.r.o 8.1K52 Ndrive Navigation Systems 8.1H49 Neapolis 8.1K48 NeoSOFT Technologies - Mobile App Development 8.1H64 net mobile AG 8.1B51 New Relic 8.1J17 Newscron SA 8.1G58 Nexage, Inc. 8.1E71 NEXPERTS 8.1B61 nFluence Media 8.1A11 NIPA-National IT Industry Promotion Agency 8.1K42 Nite Ize 8.1G70 N-iX LLC 8.1K72 Northern Ireland 8.1I51 NovelTech 8.1I49 NTS New Technology Systems GmbH 8.1B61 NTT Resonant, Inc. 8.1H70 Nutiteq 8.1K31 OneSixty 8.1J3 OnYourMap SA 8.1J71 OpenMarket 8.1D11 Openwave Mobility 6N12MR, 8.1I51 Orca Wave 8.1A11 OtterBox 8.0A30MR, 8.1H51 Parsimony 8.1D41 Pass Solutions 8.1K68 PEEKINTOO 8.1I49 Peli Products S.L.U. 8.1K56 Pink dolphin Co., Ltd. 8.1K42 Pinnatta Inc. 8.1I49 Pitcher AG 8.1G58 Planet Media 8.1H50, CS60 Playtox 8.1I59 Point of origin Marketing Consulting & Consumer Intelligence GmbH 8.1B61 Pole Star 8.1D41 PolyIC GmbH & Co. KG 8.1I59 Profil Technology 8.1D41 PRP CO.,LTD 8.1F41 Publ Studio Inc. 8.1K42 PubMatic Limited 8.1D14 Pulse Mobile - A GlobalWide Media Business 8.1B76 QGate Innovations GmbH 8.1B61 qipp ag 8.1G58 QueryEye Inc 8.1F41 QuickPlay Media Inc. 8.1H44 Reach-U 8.1K31 Regate S.A. 8.1I49 Remo Software Private Limited 8.1H48 REZOPEP: MIDI-PYRENEES’ INCUBATOR NETWORK ASSOCIATION8.1D41 COMPANY NAME STAND RootMetrics 8.1A11 Rubicon Project 8.1C10 Samsung Electronics Co Ltd 3I10, 3H10, 2R10, 8.1A61 Sanovation AG 8.1G58 SBOING 8.1I49 Scandit 8.1K73, 8.1G58 SceneTap 8.1I21 Schreiner Group GmbH & Co. KG 8.1I59 SDCI OÜ 8.1K31 Security Innovation 8.1A11 SeeMe by Oskando 8.1K31 Shaka OÜ 8.1K31 SignWise 8.1K31 SingularLogic S.A. 8.1I49 SixSq Sarl 8.1G58 Sixtemia Mobile Studio SL 8.1K48 SK (Certification Centre Ltd.) 8.1K31 Smaato Inc. 8.1E61 Smart AdServer 8.1D41 Smartlink SA 8.1G58 Social & Mobile, Inc. 8.1K42 Sofialys / Aditic 8.1K22 Software AG 8.1E70 Sona Jukebox 8.1K48 Sonic Emotion 8.1K75 Sonorys Germany GmbH 8.1I59 SPEC INDIA 8.1D70 Speedflow 8.1H21 Spika 8.1K42 StartApp 8.1B12 State of Illinois 5J60, 6I11, 8.1I21 State Scientific and Production Enterprise “Kartographia” 8.1H13 Summview 8.1D41 SupersonicAds 8.1H19 Switzerland Global Enterprise 8.1G58 Tallinn University of Technology 8.1K31 Tangoe Inc 8.1I12 TapCommerce 8.1K85 Tapjo 8.1D65 TAPTAP Networks 8.1A21 Taptica 8.1G68 Tawasol IT 8.1K65 TECHNOactivity SL 8.1F60, CS60 TEKonsult 8.1I59 Telecom Italia SpA CC8.4 Telenavis S.A 8.1I49 Telintel Ltd 8.1K40 Terragon Limited 8.1E68 Testbirds GmbH 8.1I59 The Centre for Secure Information Technologies (CSIT) 8.1I51 the diamond:dogs|group 8.1B61 Titans Group CC8.16 Tizen Association 8.1H65 Torry Harris Business Solutions (Europe) Ltd 8.1D61 Touchbase 8.1A11 Trademob GmbH CC8.10 TRUSTe 8.1K77 Twilio 8.1K51 Twinlife 8.1D41 Twonav 8.1K48 UBANK 8.1F66 UBIFRANCE 5B61, 5B41, 5B71, 8.1D41 Ubiwhere 8.1F22 Uepaa AG 8.1G58 UIEvolution 8.1A11 Ultrapower Software Co.,Ltd 8.1J31 ULTRA-X Asia Pacific 8.1F41 Uniflex Systems OÜ 8.1K31 Unitag 8.1D41 Universal Electronics bv 8.1K14 UPC Technology Center (CIT UPC) 8.1K48 Uplike 8.1J7 Urban Airship 8.1C14 uTest 8.1J9 Velti CC8.12 VIDAVO S.A. 8.1I49 VITAL-ENERGY GmbH 8.1B61 Viva Payment Services S.A. 8.1I49 VMS Communications LLC 8.1K41 Vodafone Group Services Ltd CC8.17A VoiceWeb S.A. 8.1I49 Vserv.mobi 8.1G11 Washington State Dept of Commerce 8.1A11 COMPANY NAME Wazzle Entertainment Webaroo Inc WebToGo GmbH Welsh Government Wikitude GmbH WildTangent World Wide Web Consortium (W3C) WYCONN XtraBall Ybrant Mobile Yoga Systems STAND 8.1K42 8.1J13 8.1I59 8.1J20 8.1B61 8.1F70 8.1G15 8.1B61 8.1D41 8.1C15 8.1K31 CC8 Access Network Technology Ltd ARM Limited Award Solutions Inc Canonical Group Ltd Huawei Technologies Co Ltd Kommersant Publishing House LogMeIn Ltd Marvell MobileIron Saudi Telecom Company (STC) Titans Group Trademob GmbH Velti Vodafone CC8.8 CC8.7 CC8.17A, Tues, Wed CC8.21, CC8.20 CC8.18 Mon CC8.19 Tues CC8.11 CC8.13, CC8.14, CC8.15 CC8.9 CC8.2, CC8.1 CC8.16 CC8.10 CC8.12 CC8.17A Mon CONGRESS SQUARE abertis telecom CS60 ACCIÓ - Agency for Business Competitiveness 2EMR.D2, 8.1K48, CS50 Agile Contents CS50 aiscadmobile CS50 Albedo Telecom SL CS50 Alma Medical Imaging CS50 ARGELICH NETWORKS CS60 Artificial Solutions CS50 Atta CS50 Azetti Networks CS60 BBC CS180 biGuuD CS60 Bismart Business Intelligence Specialist CS50 BLACKPHONE / Geeksphone CS60 Blit Software CS50 Bloomberg CS182 Broadcast Village Partners CS176 Captio CS50 Car Connectivity Consortium CS160 CartoDB CS60 Catchoom Technologies S.L CS50 CNBC UK CS170 CNET 6O10MR, CS174 Dinube CS50 Ducksboard CS60 Effilogics Technologies, SL CS50 Emporia Telecom Produktionsund Vertriebs GesmbH & CoKG CS80 EUROSTAR MEDIAGROUP CS60 Execus CS50 Eyetok CS50 FICOSA CS50 Firmaprofesional CS50 Fitbit CS150 Flumotion Services CS50 fonYou Telecom CS60 Genaker CS50 Good Deal CS50 GOVERNMENT OF SPAIN CS60 GOWEX CS60 Health&Sportlab CS50 Icar Vision Systems CS50 IDAPT CS50 iDISC Information Technologies CS50 Imaxel lab CS50 Inatica CS50 Incipio Technologies CS100 Ingenia Telecom, S.L. CS60 Intesis Software CS50 IS-Wireless CS90 JAL21 Consulting & Venture Capital CS60 Joinup Green Intelligence SL CS60 COMPANY NAME STAND JSC Ingenium Kimiasol King-eClient Kitmaker Entertainment, S.A LEXTREND IT, S.L MAGAZAPP Manta S.A. MÁSMÓVIL Medtep Merak MLabs Sp. z o.o. Mobbeel MOBETIA Mobile High Security Mobile World Capital MOVILOK MOYANO mPay S.A. MYKOOTS MyScreen PROTECTOR by Lamel OnTheBus Planet Media playthe.net PRIMUM HEALTH / MINERVA Quantum Lab Co. QUOBIS RTVE SAI Wireless, S.L.U. Sensing & Control Systems SL Shareisfashion sistelnetworks SITmobile SlashMobility SL Software Quality Systems, S.A Solaiemes STELAPPS TECHIDEAS TECHNOactivity SL Tiendeo TST TV3 Ubiqua U-PLAY Online Urbiotica SL Validated ID VESTEVER Wall Street Journal Europe Wesmartpark W-ONESYS, S.L. WORLDLINE Worldwide Promotion of the Polish ICT Sector ZED / U-tad Zemsania Zyncro Tech SL CS60 CS60 CS50 CS60 CS60 CS50 CS90 CS60 CS50 CS50 CS90 CS60 CS50 CS50 CS70 CS60 CS60 CS90 CS60 CS90 CS50 8.1H50, CS60 CS60 CS60 CS90 CS60 CS172 CS60 CS60 CS50 CS60 CS50 CS50 CS60 CS60 CS60 CS50 8.1F60, CS60 CS60 CS60 CS184 CS50 CS50 CS50 CS50 CS60 CS186 CS50 CS60 7P16MR, CS50 CS90 CS60 CS50 CS50 MANAGING EDITOR: Justin Springham CONTRIBUTORS: Anne Morris Ronan Shields Ken Wieland ALL ADVERTISING ENQUIRIES TO: [email protected] PUBLISHER: Rick Costello PRODUCTION MANAGER: Samantha Burke ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., 13 North St, Tolleshunt D’Arcy, Maldon, Essex CM9 8TF, UK, email: [email protected] PRINTED BY: Enhance Customer Experience with CelPlan Solutions CellDesigner™* is a next generation tool based on customer experience parameters, providing reliable/long lasting network optimization. It is an ideal companion for SONbased solutions. CellSpectrum™* is a SDR scanner that captures and stores LTE and other spectrum, deriving unique air interface parameters such as MIMO antenna correlation, multipath delay spread and channel response over 100 MHz bandwidth from 0.001 to 18 GHz. CellService™ provides the experience, quality and professionals required to perform tasks such as field work, installation, client support, network design, optimization, and project management. CellTrace™ designs indoor, small and heterogeneous cells, addressing DAS, inbuilding, tunnels and stadiums. Servicios Gráficas Giesa, Barcelona Whilst care has been taken to ensure that the data in this publication is accurate, the publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form ele ctronic, mechanical, photocopying or otherwise without the prior permission of the publisher. * Patent pending Visit us at MWC2014 Hall 5, Booth 5I40 to schedule a free network assessment and obtain our recommendations. www.celplan.com A GSMA Publication All content © GSMA Ltd. 2007-2014. All rights reserved. * Patent pending Visit us at MWC2014 Hall 5, Booth 5I40 to schedule a free network assessment and obtain our recommendations. www.celplan.com MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com In an effort to minimise the environmental impact of our event, the GSMA promotes the usage of recycled materials and waste reduction wherever possible. Building on this commitment, we are now pursuing official Carbon Neutral certification of Mobile World Congress under the international standard PAS 2060. PAGE 15 MWC14 Preview_DAY1 12/02/2014 22:07 Page 16 FLOORPLANS | HALLS 1 & 2 1A40 1B33 1B42 1C34 1C40 1D41 1C38 1D39 1A36 1D42 1E43 1D38 1B40 1C32 1C36 1E39 1D37 1F30 1E32 1A34 1B30 1C26 1D30 1H30 1E20 1F22 1E18 1A20 1B25 1B20 1C20 1F21 1E21 1G23 1G21 1G20 1F20 1E10 1G22 1B14 1B12 1A16 1B21 1B09 1B10 ON-SITE REGISTRATION / FAST TRACK 1B06 1B04 1B02 MEETING ROOMS 1A20MR 1A19MR- 1A18MR 1A16MR 1A21MR 1A3MR 1A23MR 1A17MR 1B04MR 1A24MR 1A6MR 1A5MR 1A25MR FAST TRACK ON-SITE REGISTRATION VIP NETWORKING LOUNGE (LEVEL 1) 2EM R.E9 2EM R.E7 2EM R.E5 2EM R.E1 2EM 2EM R.C12 R.B11 2EM 2EM R.B12 R.A11 2EM 2EM R.D10 R.C9 2EM 2EM R.C10 R.B9 2EM 2EM R.B10 R.A9 2EM 2EM R.D8 R.C7 2EM 2EM R.C8 R.B7 2EM 2EM R.B8 R.A7 2EM 2EM R.E6 R.D5 2EM 2EM R.D6 R.C5 2EM 2EM R.C6 R.B5 2EM 2EM R.B6 R.A5 2EM R.A6 2EMR.E4 2EM 2EM R.D4 R.C3 2EM 2EM R.C4 R.B1 2EM 2EM R.B2 R.A3 2EM R.A4 2EMR.E2 2EM 2EM R.D2 R.C1 2EM R.C2 2EM R.A1 2EM R.A2 2I60 2G60 2EM R.A12 2EM 2EM R.D12 R.C11 2EM R.E12 2EM 2EM R.E8 R.D7 2K60 2O61 2L61 2M60 2L60 2EM R.A8 2N60 2O60 2O51 2G50 2K50 2I46 2L51 2P60 D 2I40 2K40 2L30 2L31 2G40 2M30 2N31 2M26 2N25 2M31 2O29 BUSINESS CENTRE (LEVEL 1) 2O30 2N30 2S60 2A15 MR 2A32 2A34 2A3 2C3 MR MR 6MR 3MR 2C31MR 2A26 2A28 2A30 2C2 MR MR MR 7MR 2C25MR 2E3 2E33MR 1MR 2C32MR 2C26 2C28 2C3 2E27 2E25 MR MR 0MR MR MR 2E30MR 2I36 2G3 2G31 3MR MR 2K36 2L26 2O28 2O25 2E26 2E28 2G2 2G25MR MR MR 7MR 2A13 MR 2A11 MR 2A9 MR 2A7 MR 2A5 MR 2A3 MR 2A20 2A22 2A24 2C23 2C21 MR MR MR MR MR 2A16 2A18 2B13 2C17 2C15 MR MR MR MR MR 2A12 2B11 2B0 MR MR 9MR 2A8 MR 2B7MR 2A4 2B3 MR MR 2A2MR 2B1 2B1 2C1 0MR2MR 1MR 2B8 2C9 MR MR 2B6 2C7 MR MR 2B1MR 2C1MR 2C20 2C22 2C24 2E23 2E21 MR MR MR MR MR 2C16 2C18 2D13 2E17 2E15 MR MR MR MR MR 2C10 2D11 MR MR 2C8 MR 2D7 2C6 MR MR 2C2MR 2D10 MR 2D8 MR 2D6 MR 2D2MR 2E11 MR 2E7 MR 2E1MR 2E20MR 2E10 MR 2E8 MR 2E6 MR 2F11 MR 2F7 MR 2F5 MR 2G23 MR 2G21 2F12 MR MR 2G1 2F8 1MR MR 2G9 2F6 MR MR 2G20 MR 2G16 MR 2G22 MR 2H13 MR 2G1 2H1 0MR1MR 2G8 2H9 MR MR 2G6 2H7 MR MR 2I23 2I21 MR MR 2I17 2I15 MR MR 2I20 2J21 MR MR 2I16 2J15 MR MR 2H10 2I11 MR MR 2I10 2J11 MR MR 2H8 MR 2I8 2J9 MR MR 2G2MR 2H2MR 2I7 MR 2I3MR 2I2 MR 2J20 2L21 2L20 2Q10 2N20 2M20 2J10 2J12 2J2 2L13 2L3 2L11 2O20 2R10 2Q8 2L10 2M2 2N2 2N6MR 2O2 2O3 2O4 2P2 2P4 2Q1 2Q3 MR MR MR MR MR MR MR 2Q6 2R6 2Q2MR 2Q4 MR MR MR 2S3 2S2 2S4 MR MR Z1.5 PAGE 16 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:07 Page 17 HALL 3 & CONGRESS SQUARE | FLOORPLANS Vending Machines 3B30 3A31 3C30 3J30 3D30 3A20 3E30 3F30 3G30 3H30 3K30 3I30 3E MR3 3E MR2 3E MR4 3E MR5 3E MR1 3E MR6 3E MR7 3M30 3N30 3M10 3N10 Connected City 3C20 3B20 3L20 3K20 3J20 3A11 Connected City 3A10 3D10 3B10 3E10 3I10 3G10 3K10 3H10 3A05 Vending Machines CS170 CS172 CS150 CS110 Broadcast Village Broadcast Village Vending Machines CS180 CS182 CS160 CS124 CS100 CS90 CS70 CS80 CS50 CS60 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com PAGE 17 MWC14 Preview_DAY1 12/02/2014 22:07 Page 18 FLOORPLANS | HALLS 4 & 5 Conference Lunch Conference Coffee Bar Auditorium 4 Access to Ministerial Programme and Mobile World Summit Ministerial Programme and Mobile World Summit Auditorium 2 Conference Village Conference Lounge 1 Upgrade and Enquiries Desk Auditorium 5 Auditorium A, Auditorium B, Bi-lateral Meeting Rooms and Networking Space Conference Lounge 2 Sponsored by Auditorium 3 Auditorium 1 Speaker Preparation Suite Access to Ministerial Programme and Mobile World Summit Grandstand heating Grandstand heating Replica F1 Car Golf Grandstand heating Circuit 5M32 MR 5L35MR 5K83 5K81 5L33MR 5J80 5H81 5I83 5I81 5J76 5H83 5H72 5H74 5G83 5I80 Low Barrier 5F81 5G81 5H68 5H75 5I77 5C81 5E81 5G77 Lift Low Barrier 5D81 5L34MR 5M28MR 5B81 Low Barrier 5L38MR 5L36MR 5J81 5M30MR 5A81 5K71 5M26MR 5L31MR 5M24MR 5L29MR 5J70 5J72 5I73 5I71 5I67 5I69 5K09 5J66 5F73 5G70 5I70 5J71 5K70 5L32MR 5H70 5D70 5F71 5G71 5C71 5B71 5E71 5G66 5G68 5D66 5F75 5C65 5A80 5L28MR 5M22MR 5L27MR 5L26MR 5I61 5J60 5J61 5I60 5H61 5G61 5D60 5K61 5C61 5M20MR 5L23MR 5L24MR 5E61 5F61 5B61 5D61 5A61 5K51 5M18MR 5L22MR 5M16MR 5K50 5L21MR 5J50 5J51 5K49 5I51 5I50 5H51 5C51 5G51 5K46 5L20MR 5L18MR 5J41 5K41 5I41 5I40 5L17MR 5H41 5H40 5F41 5G41 5E33 5E41 5D41 5M14MR 5L15MR 5A41 5I36 5L16MR 5K30 5K31 5M12MR 5L13MR 5M10MR 5L11MR 5C41 5K28 5L14MR 5J31 5J30 5K29 5I31 5H30 5I30 5I26 5L10MR 5J20 5K21 5K20 5F31 5K13 5K11 5M4MR PAGE 18 5A31 5K9 5K08 5H18 5G17 5B21 5F21 5E21 5G16 5B20 5C21 5E20 5I20 5A21 5H19 5K12 5J12 5J09 5C10 5I11 5J10 5L4MR 5G20 5G23 5G21 5H16 5L3MR 5B26 5A40 5H20 5J18 5J11 5M2MR 5E30 5E31 5G27 5H27 5I15 5M6MR 5L8MR 5H28 5J22 5J21 5J16 5L7MR 5D31 5G31 5H31 5K26 5H26 5L9MR 5B41 5G11 5I10 5J08 5I05 5H11 5G10 5F11 5F10 5E11 5D10 5E06 5E08 5D07 5D05 5B11 5B10 5C11 5C08 5B05 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:07 Page 19 | FLOORPLANS HALLS 6 & 7 6D73 6D70 6D71 Vending Machines 6D61 6C60 6A60 6F65 6F61 6C56 6C58 6F62 6G63 6F58 6G57 6F60 6D60 6B60 6B62 6D55 6G60 6G62 6H63 6G56 6G58 6H57 6H60 6I69 6I67 6H56 6I63 6I61 6I62 6J61 6I58 6J55 6J60 6I60 6H61 6G61 6F55 6K61 6K60 6L61 6L60 6M60 6M57 6F50 6G52 6G51 6G50 6H51 6G46 6H47 6G40 6H41 6I53 6H50 6I50 6G47 6I57 6H46 6J51 6J50 6C41 6D40 6L50 6M53 6N21MR 6K40 6J41 6M40 6L41 6J40 6I40 6N19MR 6N22MR 6L40 6M38 6J37 6G37 6N18MR 6O21MR 6N15MR 6J36 6I37 6K36 6L36 6M36 6O19MR 6I36 6H37 6C36 6O25MR 6O23MR 6N17MR 6K38 6H40 6F40 6N26MR 6O22 MR 6I41 6B40 6K50 6I55 6G41 6C40 6O24 MR 6I51 6C50 6F46 6A40 6O26 MR 6M56 6D50 6B50 6B52 6O30 MR 6N28MR 6N25MR 6C61 6A50 6N30MR 6O31MR 6O15MR 6I30 6J30 6L30 6H30 6M30 6C30 6E30 6H31 6J28 6G30 6G31 6I28 6B30 6H38 6N13MR 6N14MR 6O13MR 6N11MR 6N12MR 6K30 6K37 6J29 6I27 6L26 6O11MR 6M29 6M26 6J26 6O10MR Low Barrier 6O11MR 6A30 Low Barrier 6O4MR 6H21 Low Barrier 6C20 6J22 6I20 6G20 6E21 6H27 6G21 6I22 6J21 6M21 6K21 6K20 6J20 6H20 6J18 6L21 6N7MR 6K15 6M19 6N5MR 6E20 Low Barrier 6M17 6I10 6C10 6E11 6G10 6G11 6H10 6I12 6J13 6J11 6J10 6K11 6J06 6J07 6J08 6N4MR 6M08 6K10 6I06 6O5MR 6N3MR 6M11 6L11 6I11 6E10 6K05 6L6 6L05 6M7 6O2MR 6N6MR 6M10 6L10 6B10 6N8MR 6M20 6L20 6O1MR 6N1MR 6N2MR Vending Machines Stand: 6E20 Stand: 7C50 7N89 7O37MR 7O36MR 7N83 7N85 7P24MR 7O35MR 7O34MR 7N79 7N77 7N91 7N81 7N80 7K78 7K80 7K72 7K74 7G80 7K81 7L81 7I80 7I81 7I83 7D85 7G81 7F81 7C88 7C86 7D80 7D81 Low Barrier 7B81 7C81 7F80 7G76 7I82 7D76 7D79 Low Barrier 7P26MR 7N93 7A81 7C80 7B 79 7B 77 7B 75 Lift Low Barrier 7A80 7P22 MR 7O33MR 7I71 7P20 MR 7O32MR 7N73 7N71 7L71 7P18 MR 7O30MR 7N67 7N65 7L65 7K71 7K70 7J73 7J71 7K68 7J63 7J65 7G70 7F71 7G68 7F67 7G60 7F61 7C73 7F70 7C71 7C70 7A71 7B71 7C72 7D70 7O28MR 7N63 7O26MR 7N59 7O27MR 7N61 7N60 7L68 7K65 7J61 7K61 7L61 7G71 7D68 7C67 7C65 7C68 7I61 7F60 7B67 7B65 7C60 7B61 7C50 7B51 7A61 7D61 7A60 7C61 7P16MR 7O25MR 7G61 7G50 7O24MR 7P14MR 7K50 7K51 7L51 7N45 7O21MR 7F51 7I51 7B146 7E51 7O22MR 7O19MR 7M59 7M57 7M55 7M40 7K43 7M53 7M51 7M49 7M36 7K35 7J40 7O18MR 7J41 7J43 7P12MR 7K41 7F41 7C41 7E41 7B41 7G40 7C40 7B140 7G37 7O15MR 7O14MR 7P8MR 7G41 7J38 7O17MR 7P10MR 7H40 7H41 7K40 7M45 7M47 7M43 7M41 7M30 7M32 7K31 7J33 7J31 7J27 7J25 7K30 7O13MR 7O12MR 7M39 7M37 7O8MR 7M31 7M29 7O6MR 7M23 7M21 7M35 7M33 7M28 7K27 7J32 7F31 7F30 7C31 7E30 7E31 7C30 7B31 7G31 7H31 7J30 7K25 7A41 7J28 7A40 7M27 7M25 7M20 7K21 7M22 7J21 7K20 7J20 7J22 7H23 7H21 7J16 7J18 7H17 7H15 7H20 7H22 7C18 7M17 7M16 7K17 7K15 7J17 7K18 7J15 7E20 7F21 7G21 7O5MR 7B 7B 25 23 7B21 7B17 7B15 7C21 7C12 7H18 7C 7C 14 16 7A21 7E21 7P4MR 7O3MR 7P2MR 7O1MR 7M15 7M11 7M09 7M10 7K06 7K13 7O2MR 7K12 7J11 7J10 7J12 7H13 7J06 7J08 7H05 7H11 7H10 7H12 7G11 7M05 7M01 7M08 7F13 7F11 7F05 7F03 7E12 7E14 7C13 7E10 7C07 7C05 7G09 7K11 7M07 7K08 7J05 7H03 7H08 7G05 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com 7E06 7E08 7B11 7A11 PAGE 19 MWC14 Preview_DAY1 12/02/2014 22:07 Page 20 FOYER B FOYER A BREAKOUT ROOM B BREAKOUT ROOM A THEATRE B THEATRE A FLOORPLANS | HALLS 8.0 & 8.1 8.0D 4MR 8.0D 2MR 8.0D 8MR 8.0D 6MR 8.0D 12MR 8.0D 10MR 8.0 D16MR 8.0E01 CC8.9 CC8.8 8.0D01 CC8.16 CC8.15 CC8.14 CC8.13 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1 CC8 Rooms 8.0D 14MR INFO POINT THEATRE F DAMM BAR 8.0D 20MR CC8.24A CC8.23 CC8.24B CC8.19 CC8.22 NETWORKING AREA CC8.21 - DMR 8.1K51 8.1K85 8.1 K79 8.1 K77 8.1 K75 8.1K73 8.1K31 8.1K41 8.1K11 8.1K39 8.1K65 FOYER F THEATRE C 8.1K81 CC8.17A+B CC8.18 CC8.20 - DMR B6 8.1 K62 8.1 K64 8.1 K72 8.1 K66 8.1 K70 8.1 K68 8.0 E7MR 8.0 E8MR 8.0 E6MR 8.0 E1MR 8.0 E5MR 8.0 E2MR 8.0 E4MR 8.0 B40 8.0 B34 8.0 B38 8.0 B36 8.0 B54 8.0 B56 8.0 B58 8.0 B64 8.0 B62 8.0 B60 8.0 B66 8.0 B68 8.0 B70 8.0 B76 8.1 K56 8.1J34 8.1I51 8.1I59 8.1 K20 8.1 K16 8.1 K10 8.1 J17 8.1 J13 8.1 J9 8.1 J5- 8.1 J15 8.1 J11 8.1 J7 8.1 J3 8.1J31 8.1J65 8.1J64 8.1I63 8.1 K24 8.1K42 8.1K48 8.1 J67 8.0 B74 8.0 B72 8.1K40 8.1K52 8.1J71 8.1K14 8.1K22 8.1 K54 8.1I49 8.1J30 8.1J20 8.1J14 8.1J10 8.1I21 8.1I11 8.1I13 8.1I41 8.1I35 8.1I61 8.0 E3MR 8.0 E9MR 8.1 I20 8.1 I18 8.1 I16 8.1 I12 8.1 I10 8.1 H21 8.1 H19 8.1 H15 8.1 H13 8.1 H11 8.1I50 8.0 E10MR 8.1I40 8.1H49 8.1H65 8.0 E11MR 8.1I34 8.1H51 8.1H22 8.1H20 THEATRE E 8.1 H68 8.1 H64 8.1 H60 8.1 H58 8.1 G71 8.1 G69 8.1 G63 8.1 G61 8.1 G59 8.1 G33 8.1G41 8.1 H48 8.1H44 8.1G49 8.1G47 8.1G11 8.1H50 8.0A 38MR THEATRE D 8.1 H70 8.1G35 8.1G15 8.0A 36MR 8.0A 34MR 8.0A 30MR 8.0A24 8.1 G70 8.1 8.1 G67 G68 8.1F71 8.1F65 8.1 F22 8.1G58 8.1F49 8.0A 28MR 8.1F20 8.1F41 8.1F55 8.1F31 8.1F66 8.1F70 8.1F60 8.1F50 8.1E61 8.1E51 8.1E49 8.1E71 8.1E67 8.1E70 8.1E68 8.1E60 8.1E58 8.1D51 8.1D71 8.1 D70 8.1 D72 8.1D65 8.1D61 8.1E41 8.1D49 8.1E30 8.1E20 8.1E22 8.1E10 8.1D31 8.1D21 8.1D15 8.1D11 8.1D41 8.1D59 8.1 D66 8.1 D68 8.1D20 8.1D60 8.1C41 8.1D50 8.1C21 8.1 B77 8.1 B73 8.1 B75 8.1 B71 8.1 D10 8.1D14 8.1C31 8.1 C15 8.1 C13 8.1 C11 8.1B49 8.1B61 8.1B51 8.1 C10 8.1C20 8.1C14 8.1 C8 8.1B41 8.1B21 8.1 B15 8.1 B13 8.1 B11 8.1B74 8.1 B78 8.1 B76 8.1B20 8.1A61 8.1B12 8.1A41 8.1A73 PAGE 20 8.1A21 8.1A11 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:07 Page 21 HOW TO GET THERE VENUE LOCATION & TRANSPORTATION The Mobile World Congress 2014 will be held at Fira Gran Via, a cutting-edge exhibition and conference facility, located in L´Hospitalet de Llobregat, 10 km from the Barcelona airport. Fira Gran Via Av. Joan Carles I, 64 08908 L’Hospitalet de Llobregat, Barcelona New for 2014! An Onsite Transport Information Point will be located at the South Entrance of Fira Gran Via. Please see below the Opening Hours. • 09:00 to 20:00 – Monday to Wednesday • 09:00 to 16:00 – Thursday There are several transport options for getting to Fira Gran Via, and certain options are more convenient depending on which venue entrance used: • South Entrance: Closest to Halls 1/2/3, Press & Analyst Accreditation, GSMA Guest Registration • North Entrance: Closest to Halls 4/5/6/7/8 Free Transport Passes: • All MWC attendees using public transportation will receive a free transportation pass valid for the four event days (Monday-Thursday). Transportation passes will be distributed when picking up event badges at all registration locations during the weekend prior to the event, as well as at the transport pass desk in the South Entrance of Fira Gran Via, from Monday to Thursday. • One Free Public Transport Pass per attendee. In the event of loss or damage, replacements will not be provided. • For any questions regarding the Free Transport Pass please visit the Transport Pass Collection Point in the South Entrance of Fira Gran Via. The desk will be staffed the following hours: – 11:00 to 20:00 – Monday to Wednesday – 11:00 to 16:00 – Thursday FROM THE VENUE TO BARCELONA FGC TRAIN The Barcelona Metro connects directly to Fira Gran Via through the Ferrocarriles de la Generalitat (FGC). Riders should take the Metro to Plaça Espanya (Red Line, L1) or (Green Line, L3). At Plaça Espanya, follow the signs for Mobile World Congress, and transfer to the FGC train. The nearest stop to Fira Gran Via is the ‘Europa/Fira’ station; all trains departing from Plaça Espanya station stop at Europa/Fira, which is the third stop from Plaça Espanya, and the journey takes seven minutes. OFFICIAL HOTEL SHUTTLE BUSES Official Hotel Shuttle Buses are provided for attendees who have booked hotels through our official agency, b network (former Barcelona Business Pass, BBP) and where public transport in not available. If your hotel is not connected to public transport, these shuttle buses will be the fastest way to arrive to Fira Gran Via. A list of the hotels served by Official Hotel Shuttle Buses and the timetable for the official routes can be found in the Travel Section on MWC website. The Official Hotel Shuttle bus stop is located at the North Entrance. New for 2014! FIRA GRAN VIA/FIRA MOTJUÏC SHUTTLE BUS We will operate a continuous free shuttle between the two Mobile World Congress venues; Fira Gran Via and Fira Montjuïc. Monday 24 to Wednesday 26 February: 07:00 – 10:00 10:00 – 18:00 18:00 – 21:00 Thursday 27 February: 07:00 – 10:00 10:00 – 16:00 H12 The MWC Airport Shuttle Bus will run continuously between Airport Terminal 1 & Terminal 2 and the South Entrance of Fira Gran Via every ten minutes during the times listed below. MWC Airport Shuttle Service times: Saturday, 22 February ..............09:00 – 17:30 Sunday, 23 February ................09:00 – 19:30 Monday, 24 February................07:00 – 14:00 Tuesday, 25 February ................07:00 – 14:00 Wednesday, 26 February ..........14:00 – 20:30 Thursday, 27 February ..............11:00 – 17:30 We recommend to use the MWC Airport Shuttle Bus to get to Fira Gran Via, but there are other options to reach the venue. Please check the Travel Section on MWC website for more information on other transportation options. Lost an item in a taxi? A Lost & Found service is available by calling +34 902 101 564. New for 2014! Download the Official Taxi App for iOS and Android devices. The app allows users to calculate estimated time, distance and fares for taxis in the metropolitan Barcelona area. Link can be found at the transport section on MWC website. Guests using VIP Transportation (limousines, VIP cars and small shuttle vans [maximum nine passengers]) are allowed direct access to the venue, using our VIP Pick-Up and Drop-Off Point on the East end of Hall 3 (on Carrer de la Botànica). MOBILE WORLD CONGRESS 2014 TO BECOME WORLD'S LARGEST CERTIFIED CARBON NEUTRAL TRADESHOW Access to the VIP Drop-Off Point: VIP cars and limousines booked through our official supplier b network (former Barcelona Business Pass, BBP) are automatically granted access to this location and have the required sticker applied. Cars booked through other suppliers must apply for access and the required sticker, please see contact details below. The 2014 Mobile World Congress will become the world's largest tradeshow certified to have a zero carbon footprint. The GSMA will certify Mobile World Congress as carbon neutral through the internationally recognised PAS 2060 standard; official certification will be awarded once the event is completed and official data on emissions can be obtained. Stéphane Bonnefond E-mail: [email protected] www.mobileworldcongress.b-network.com For several years, the GSMA has had climate change initiatives underway at Mobile World Congress in order to reduce the impact of the event on the environment. These initiatives have focused heavily on reducing waste in printed materials; encouraging the re-use and recycling of materials at the venue; utilising digital signage and electronic tools; and working with Fira Barcelona, exhibitors and local partners to minimise the carbon footprint of the event. This year, the GSMA has increased its environmental commitment by working to not only reduce the emissions of the event, but to go one step further and certify Mobile World Congress 2014 as carbon neutral. VIP CAR Please check the recommended routes to access the VIP area on the transport section on MWC website. It is important that we drivers follow the recommended routes as have been designated by the Guardia Urbana (Traffic Police) to help with the mobility of the area around the venue. This VIP Pick-up and Drop-off Point is not a permanent parking zone. Once a drop-off is complete, the driver will be asked to leave, and to return within 10 minutes of the next pick-up. Please note that VIP Cars can wait to a holding area at Motors street. Guardia Urbana will not allow VIP cars parking around Gran Via venue or dropping attendees off in other areas rather than the designated VIP Pick-up and Drop-off point. Please check the Travel Section on MWC website for important information for VIP Car Drivers and Guests. H12 BUS PRIVATE BUSES Barcelona has added a bus line called the H12 bus. This line runs along Gran Via de les Corts Catalans of Barcelona. This line crosses the city from the Forum area to Fira Gran Via, passing through Passeig de Gràcia and Plaça Espanya. Some groups of attendees book shuttle buses and vans to transport only their group. While not required, we strongly recommend those wishing to book Private Shuttle Buses do so through b network (formerly Barcelona Business Pass [BBP]). The bus stop nearest Fira Gran Via is located in Plaça Europa, a one-minute walk to the South Entrance. Please check the ‘Travel’ section on MWC website to see all of the stops of the H12 Bus. Please check the Travel Section on MWC website for important information for Private Buses. FROM THE AIRPORT TO THE VENUE MWC AIRPORT SHUTTLE BUS If you require a taxi for persons with reduced mobility, please call +34 934 208 088 to schedule a pick-up. TAXI There are two taxi ranks at Fira Gran Via. The larger rank is located outside Hall 1 at the South Entrance, with an additional location outside of Hall 8 at the North Entrance. Both taxi ranks will operate during the following hours: • 17:00 to 21:00 – Sunday (South Taxi Rank only) • 08:00 to 22:00 – Monday to Wednesday • 08:00 to 18:00 – Thursday Learn more and find the best transport option prior your arrival, by visiting: http://www.mobileworldcongress.com/fira -gran-via/ GSMA Mobile App Transforming the Event Experience Download the improved GSMA mobile app and have more information at your fingertips than ever before. The app is a robust and interactive onsite tool using the latest mobile technology. These features give you more information readily accessible on your mobile device to save you time before, during and after MWC. When making your way to the venue, notify your driver of your preferred Fira Gran Via entrance. Taxis are reasonably priced and easy to find, both near the venue and around town. Please be aware that there is a 2.10€ supplement added to your fare when taking a taxi from the Gran Via venue. MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com The GSMA mobile app is available for iOS, Android and Windows 8. Download it today! Mobile World Congress will generate approximately 150,000 metric tonnes of carbon dioxide equivalent (tCO2e); it is estimated that 14 per cent of carbon emissions related to Mobile World Congress are associated with the venue and operation of the event, while 86 per cent result from attendees travelling to the event. To achieve carbon neutrality, the GSMA will first undertake activities to reduce the carbon footprint and will then purchase carbon credits to offset any remaining emissions. Carbon credits purchased by the GSMA will fund several CER (Certified Emission Reductions) projects certified by the United Nations Framework Convention on Climate Change (UNFCCC), including a hydropower project in China and a wind energy project in India, among others. To achieve certification of Mobile World Congress as carbon neutral, the GSMA is undertaking the following steps: • Work with an independent certified consultant to measure the total carbon footprint of the event, including all attendees, exhibitors and the GSMA's own carbon footprint under Publicly Available Specification 2050:2011 (PAS 2050:2011); • Implement a carbon management plan to reduce the event's carbon footprint; • Purchase carbon credits in order to offset the emissions that could not be avoided or lowered through reduction initiatives; and • Obtain official certification under the international standard PAS 2060, verifying the process through an independent audit. It is expected that the GSMA will finalise the process to achieve certification by June 2014. PAGE 21 MWC14 Preview_DAY1 12/02/2014 22:07 Page 22 WHERE TO EAT KEY Fira Gran Via FINE-DINING RESTAURANT: Waiter-service seated restaurant with a la carte menu or buffet service 43 Ground Floor Catering Upper Level Catering BISTRO SELF-SERVE RESTAURANT: Self-service seated restaurant for more casual dining 45 41 40 46 42 Conference Catering 44 Outdoor Catering 55 COFFEE & SNACKS: Seated bar-type surroundings with coffee, tea and cold drinks and light snacks 56 Networking Gardens 38 35 34 TAKEOUT / STREET FOOD: Light snacks, lunches and hot and cold drinks to take away 54 53 37 Kosher 36 78 28 77 32 33 Halal 27 30 Vegetarian 29 66 60 61 62 63 52 Lactose-Free Gluten-Free 51 Nuts-Free 65 64 Shellfish-Free 31 Vegan 50 22 21 20 19 18 SMART Food Pre-Order Service – Download GSMA App Now! 17 GUIDE PRICE 12 13 14 15 74 75 76 72 73 11 9 10 8 7 16 5 6 EUR 1-10 EUR 10-20 EUR 20-30 EUR 30+ IMPORTANT NOTES 70 71 3 4 All eating locations close at 16:00 on Thursday, 27 February 1 Conference Lunch is served from 12:00 to 15.00 2 Conference lunch is complimentary for Platinum and Gold pass holders and available to Silver pass holders for EUR 37.50 3 In preparation for the Networking Event, all Networking Garden outlets will close for 30 mins from 16:30 to 17:00 on Tuesday 25 February. 1 2 PAGE 22 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com MWC14 Preview_DAY1 12/02/2014 22:07 Page 23 WHERE TO EAT CATERING OUTLET SMART Food Pre-Order available via GSMA Mobile App GUIDE PRICE SPECIAL DIETARY REQUIREMENTS OPENING TIMES (See notes on page 22) TYPE OF CUISINE GROUND FLOOR CATERING CATERING OUTLET GUIDE PRICE SPECIAL DIETARY REQUIREMENTS OPENING TIMES (See notes on page 22) TYPE OF CUISINE NETWORKING GARDENS – LEVEL 1 1 NUCLO RESTAURANT 12:00-16:00 INTERNATIONAL CUISINE 50 VITALITY NETWORKING GARDEN 2 7:00-18:00 COLD SANDWICHES - BAKERY 51 TIN NETWORKING GARDEN 8:00-20:00 CAFFRICCIO FOCACCERIA BUENAS MIGAS 8:00-19:00 ITALIAN – FOCACCERIA 52 BRICK NETWORKING GARDEN 7:00-19:00 3 53 BIER GARDEN 8:00-19:00 HOT SANDWICHES - SALADS - BAKERY GLASS NETWORKING GARDEN 7:00-19:00 4 54 CAFFRICCIO 8:00-19:00 COLD SANDWICHES - BAKERY SLATE NETWORKING GARDEN 8:00-20:00 5 55 WOOD NETWORKING GARDEN (1) 8:00-20:00 6 LA PIAZZETA 7:00-19:00 ITALIAN CUISINE 56 WOOD NETWORKING GARDEN (2) 7:00-19:00 7 BAR&BEER Y TAPAS 8:00-19:00 TAPAS BAR 8 "G" BY RIAS DE GALICIA 11:00-17:00 SEAFOOD 10 TURKISH DELIGHTS 8:00-19:00 TURKISH - HALAL 12 BURGER & Co 8:00-19:00 AMERICAN BURGERS 13 READY TO EAT 8:00-19:00 GRAB AND GO - KOSHER 14 NOMO 8:00-19:00 ASIAN CUISINE 15 READY TO EAT 7:00-19:00 GRAB AND GO - KOSHER 17 ROASTED CHICKEN 8:00-19:00 18 CAFFRICCIO 19 20 9:00-19:00 (see note 3) (see note 3) (see note 3) (see note 3) (see note 3) (see note 3) SMOOTHIES, FRUIT, DRINKS COFFEE SERVICE – TAPAS GRAB AND GO - KOSHER GRAB AND GO - KOSHER COFFEE SERVICE – JAPANESE GRAB AND GO - KOSHER COFFEE SERVICE – TAPAS UPPER WALKWAY - Level 1 9 "G" BY RIAS DE GALICIA 11:00-17:00 SEAFOOD 11 WOW WOK ASIAN BUFFET 12:00-16:00 ASIAN BUFFET 16 L'UNIVERS GASTRONÒMIC 12:00-16:00 INTERNATIONAL CUISINE 27 ANTARA COOK&BUFFET 12:00-16:00 INTERNATIONAL CUISINE 28 ANTARA COFFEE&DRINKS 8:00-19:00 GRAB AND GO 41 DAMM BAR 8:00-19:00 COLD SANDWICHES – BAKERY CHICKEN DISHES 42 UGARIT 8:00-19:00 SIRIAN CUISINE 8:00-19:00 COLD SANDWICHES – BAKERY 43 LA PIAZZETA 8:00-19:00 ITALIAN CUISINE CENTRAL BAR 8:00-19:00 TAPAS BAR 44 NATURAL BREAK 8:00-19:00 GRAB AND GO - KOSHER CAFFRICCIO 8:00-19:00 COLD SANDWICHES – BAKERY 45 NATURAL BREAK 7:00-19:00 GRAB AND GO - KOSHER 8:00-19:00 CHICKEN DISHES HALL 8.1 Please refer to location map on page 22 ROASTED CHICKEN 21 Please refer to location map on page 22 22 VINEA 8:00-19:00 COLD SANDWICHES – BAKERY 29 LA PAUSA 8:00-19:00 MEDITERRANEAN CUISINE 30 FOCACCERIA BUENAS MIGAS 8:00-19:00 ITALIAN – FOCACCERIA CATERING OUTLET GUIDE PRICE SPECIAL DIETARY REQUIREMENTS OPENING TIMES (See notes on page 22) TYPE OF CUISINE HALL 4 – CONFERENCE VILLAGE 31 BURGER & Co 7:00-19:00 AMERICAN BURGERS 32 CENTRAL BAR 8:00-19:00 TAPAS BAR 33 TURKISH DELIGHTS 8:00-19:00 TURKISH - HALAL 34 ROASTED CHICKEN 8:00-19:00 CHICKEN DISHES 35 LEO BOECK 8:00-19:00 HOT SANDWICHES - SALADS - BAKERY 36 NOMO 8:00 19:00 ASIAN CUISINE 37 CUBIC 11:00-17:00 MEDITERRANEAN CUISINE 12:00-15:00 60 CONFERENCE LUNCH 61 CONFERENCE LUNCH 62 CONFERENCE LUNCH 63 CONFERENCE LUNCH 64 CONFERENCE SNACK BAR 8:00-19:00 GRAB AND GO - Halal Available 65 CONFERENCE SNACK BAR 8:00-19:00 GRAB AND GO - Halal Available 66 COFFEE BAR (see notes 1 & 2) 12:00-15:00 (see notes 1 & 2) 12:00-15:00 (see notes 1 & 2) 12:00-15:00 (see notes 1 & 2) Complementary TEX MEX CUISINE JAPANESE CUISINE CHINESE CUISINE MEDITERRANEAN CUISINE Serving During Conference Networking Breaks COFFEE SERVICE OUTDOOR AREAS 38 BURGER & Co 7:00-19:00 AMERICAN BURGERS 40 CAFÈ SOL 8:00-19:00 COLD SANDWICHES – BAKERY 46 DAMM BAR 8:00-19:00 COLD SANDWICHES – BAKERY 70 LIGHT SNACK KIOSK 11.00-17.00 GRAB AND GO 71 NOODLES KIOSK 11.00-17.00 NOODLES AND TEA 72 HOT DOG KIOSK 11.00-17.00 HOT DOGS, DRINKS AND CRISPS 73 NOODLES KIOSK 11.00-17.00 NOODLES AND TEA 74 LIGHT SNACK KIOSK 11.00-17.00 GRAB AND GO 75 HOT DOG KIOSK 11.00-17.00 HOT DOGS, DRINKS AND CRISPS 76 FRUIT KIOSK 11.00-17.00 FRESH FRUIT 77 THE ROTISSERIE 11:00-16:00 CHICKEN DISHES 78 HOT OFF THE GRILL 8:00-19:00 COFFEE SERVICE - SAUSAGE BBQ Please refer to location map on page 22 GSMA Mobile App Transforming the Event Experience Download the improved GSMA mobile app and have more information at your fingertips than ever before. The app is a robust and interactive onsite tool using the latest mobile technology. These features give you more information readily accessible on your mobile device to save you time before, during and after MWC. The GSMA mobile app is available for iOS, Android and Wi ndows 8. Download it today! Please refer to location map on page 22 MOBILE WORLD CONGRESS DAILY 2014 – PREVIEW | www.mobileworldcongress.com PAGE 23 MWC14 Preview_DAY1 12/02/2014 22:07 Page 24 Meet UL at H7K40 COME AND SEE LIVE MOBILE PAYMENTS DEMONSTRATIONS AT THE UL BOOTH YOUR GUIDE IN SECURITY & COMPLIANCE www.ul-ts.com [email protected]