Bedazzled by Clarins` 3D Colossal Display, the innovative media

PRESS RELEASE
Bedazzled by Clarins’ 3D Colossal Display, the innovative media
solution with creativity launched at Hong Kong International Airport
Advertising
(Hong Kong, 2 July 2015) – To inaugurate the launch of a breathtaking innovative
3D Colossal Display in coherence with the airport ambience at Hong Kong
International Airport, JCDecaux Transport is honoured to collaborate with Clarins,
the top luxury skin care brand in France, to engage passengers’ interactivity digitally
and realistically.
Pre-eminently the tallest product display ever-fabricated in the Departures Duty Free
Area at full-storey height, the massive structure effectively mesmerizes the
passenger-shoppers at the airport’s point-of-sales; matching the highlight of Clarins’
Shaping Facial Lift, the No. 1 Contouring Serum in Asia that has won 45 beauty
awards, specially designed for Asian women for a total photogenic face result.
JCDecaux Transport has been managing the advertising sales concessions for the
Hong Kong International Airport since its opening in 1998, and is dedicated to
customizing innovative media solutions. The innovative 3D Colossal Display is a
genuine magnification of Clarins’ Shaping Facial Lift, in every aspect from surface
texture to packaging assemblage.
Clarins Chief Executive Officer Philip Shearer values greatly the relationship with
JCDecaux and affirms the world’s No. 1 outdoor advertising company a reliable and
trustworthy partner, ‘By doing such a big structure, we hope our leading product in
Asia, Shaping Facial Lift, which in itself is something unique and will attract even
more customers. We want to be the first to break the norm and try something new at
the busiest airport in Asia. Without JCDecaux and without Hong Kong Airport, it
wouldn’t have been possible.’
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
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JCDecaux is most delighted to have the opportunity to work with Clarins on this
innovative and interesting project. Stephen Wong, CEO of Greater China, considers
the location, the format and the quality of the brand together make this display highly
attractive and successful, ‘It also blends in very well with the airport environment,
working together and with support of the airport authority, we will continue to explore
new varieties of advertising at Hong Kong International Airport that further enhance
the passenger experience.’
In this Clarins’ campaign, passenger engagement is achieved by travellers taking
selfie with Shaping Facial Lift 3D Display and posting the photo on social media
(Facebook, Instagram or WeChat) #Vselfieready. Gift redemption is available at
Clarins’ counters in Hong Kong International Airport Beauty outlets, turning the
departures dwell time into an interactive and fun travelling experience at the airport.
Photo Gallery
Fig. 1 The tallest structure ever-fabricated in the Departures Duty Free Area at full-storey height, Clarins’ 3D
Colossal Display decorates harmoniously Hong Kong International Airport ambience with a charming allure.
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
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Fig. 2 3D Colossal Display and Secondary Icon Lightbox, Departures Duty Free Area, Level 6, Terminal 1, Hong
Kong International Airport
Fig. 3 Digital Interactive Panel, Departures Duty Free Area, Level 6, Terminal 1, Hong Kong International Airport
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 3 of 6
Fig. 4 Pillar Lightbox, Departures Duty Free Area, Level 6, Terminal 1, Hong Kong International Airport
Fig. 5 Clarins Chief Executive Officer Philip Shearer wants to be the first to break the norm at Hong Kong
International Airport to promote their leading product in Asia.
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
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Fig. 6 The valuable partnership between Clarins and JCDecaux (From left to right)
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2.
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4.
5.
Ms. Christine Chan, Travel Retail Field Manager, HK & Macau, Clarins
Ms. Shirley Chan, General Manager, JCDecaux Transport
Mr. Philip Shearer, Chief Executive Officer, Clarins Group
Ms. Linda Lam, Sales Director, Airport Advertising, JCDecaux Transport
Ms. Alison Wong, Assistant Sales Director, Airport Advertising, JCDecaux Transport
Video
JCDecaux Transport (Hong Kong): Clarins’ 3D Colossal Display at Hong Kong International Airport
https://youtu.be/FpLwNpJ5TME?list=PL27KCjyDxaR2EdfoJ0HoLANRkv5IAaDTw
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
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Key information about JCDecaux Group
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2014 revenues: €2,813M
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
No.1 worldwide in street furniture (491,710 advertising panels)
No.1 worldwide in transport advertising with more than 135 airports and more than 279
contracts in metros, buses, trains and tramways (379,060 advertising panels)
No.1 in Europe for billboards (180,590 advertising panels)
No.1 in outdoor advertising in the Asia-Pacific region (215,350 advertising panels)
No.1 in outdoor advertising in Latin America (52,340 advertising panels)
No.1 worldwide for self-service bicycle hire
1,078,220 advertising panels in more than 60 countries
Present in 3,700 cities with more than 10,000 inhabitants
11,900 employees
Key information about JCDecaux in China
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N°1 outdoor advertising company in China with 210,500 advertising panels in 35 cities
(include Hong Kong and Macao)
195,100 transport panels (13 cities)
1,093 employees
6,400 advertising panels in Campus (32 cities)
About JCDecaux Pearl & Dean
JCDecaux Pearl & Dean Ltd (JCDP&D) is the main subsidiary of the JCDecaux Group in Hong Kong.
JCDP&D is the market leader in outdoor advertising sales in Hong Kong, where it has been
established since 1976. JCDP&D has been managing the advertising sales concessions for the MTR
Corporation for over 30 years and the Hong Kong International Airport since its opening in 1998. The
Company currently also operates the advertising concessions for Macau International Airport, Airport
Express, Pacific Place Passages and Ngong Ping 360.
Media Enquiries
JCDecaux Transport Hong Kong
Shirley Chan
General Manager
Tel: (852) 2862 7226
Email: [email protected]
Wesker Lui
Marketing Manager
Tel: (852) 2862 3367
Email: [email protected]
Media Partners International Limited 梅迪派勒廣告有限公司
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
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