Save $5 per case on Crisco Professional®* • Free Beer/App Pairing

Cool Craft Beers.
Sizzling Hot Apps.
• Save $5 per case on Crisco Professional ®*
• Free Beer/App Pairing Card on inside
• BONUS: FREE 12-page Craft Beer
& Food Pairing Guide with purchase*!
Sip, Snack and Repeat.
Drive higher appetizer and beverage sales –
Crisco Professional® shows you how.
Master the art of pairing popular craft beers with the latest, ontrend appetizers to ensure complementary flavor profiles that
keep guests coming back for more. Start with these ideas and
be sure to use Crisco Professional ® shortenings and oils. They’re
the perfect choice for maintaining the flavor integrity of fried
and sautéed foods that maximize the taste of in-demand brews.
• Consistently delivers great-tasting food
•L
ess flavor transfer; ideal for craft beer
and food pairing
• Long fry life lowers overall system cost
• Increases profits
• Zero grams trans fat per serving*
Get a FREE 12-page American Craft
Three C’s of Food and Beer Pairing Beer and Food Pairing Booklet.
Complement:
Matching similar flavor and intensity characteristics so that
neither the beer nor the food overpowers the other.
American Craft Beer and Food Pairing booklet developed by the
Brewers Association is full of valuable information and insights
including:
Contrast:
• The principles of beer & food pairing
Sometimes, opposites attract. This applies to flavors and aromas
that actually help emphasize and enhance the elements of both
the food and beer.
Cut:
Beer selections that literally cut through heavy food so that each bite
of your dish will seem as flavorful and enjoyable as the last.
• Comprehensive beer and food matching
reference chart
• Serving up the perfect beer presentation
• Creating batters, marinades and dressings
with beer and more!
Save up to $1,500 with
Crisco Professional ®
shortenings and oils!*
Plus FREE Beer & Food
Pairing guide!*
Promotion dates Oct. 1 – Dec. 31, 2015
Top 5 Tips
for Beer Pairings
1. Hops is a palette cleanser
2. Bitterness in beers amplifies salty
and umami favors
3. Hop bitterness in beers enhances
spiciness
4. Sweetness and malty in beers
balances acidic foods
5. Roasted malt carbonation in
beers balances sweet and rich
(fat) foods
When in doubt, match strength with strength.
Pair beer intensity with that of the dish.
Mail-in Rebate Form or Submit Online at www.foodservicepromos.com
❑ Yes, please send me my FREE American Craft Beer & Food Pairing booklet (check box)
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NAME / TITLE____________________________ /_____________________________
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STREET ADDRESS / CITY___________________ /_____________________________
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EMAIL_________________________________ DISTRIBUTOR____________________
Crisco Professional ®
SAP#
General Purpose Creamy Frying Shortening
100087403 cases @ $5.00/case =
Heavy Duty Clear Frying Oil
100087401 cases @ $5.00/case =
Sauté and Grill
100087426 cases @ $5.00/case =
Liquid Butter Alternative
100087427 cases @ $5.00/case =
©2015 Cargill, Incorporated fall 10/15
• Euro Pale Lager: bitterness is moderate, and both
are backed by a solid malt body and sweetish notes
with Chipotle Mayo Sauce
from an all-malt base
• Czech Pilsner: smooth and crisp with a clean malty
finish
•
efeweizen: wheat beer that is dry and has a tart
Fried Okra Hedge,
some spiciness and slight fruity notes
with Sweet Chile Sauce
• Light Lager: very low in malt flavor with a light and
dry body
•
Deep Fried Pot Stickers American Pale Ale: good balance of malt and hops
with Ginger Soy Sauce • American Blonde Ale: subdued fruitiness; some
with ginger and apricot undertones
Fried Pickle Spears
Tempura Root Veggies
• American IPA: big herbal and citric character
• American Lager: low bitterness, thin malts, and
moderate alcohol
with Avocado-Cilantro Sauce
• White IPA: very lightly hopped; added spices like
coriander seeds and orange peels
•
American Pale Ale (APA): good balance of malt
Fried Fish (Walleye) Bites and
hops
with Pecan Lemon Butter Sauce
• Czech Pilsner: spicy bitterness and spicy floral
flavor
•
elgian IPA: bold hops with cleaner bitterness than
Fried Mac and Cheese BAmerican
IPA
with Alfredo Sauce
• American IPA: moderate to medium bodied with a
balancing malt backbone
Fish Tacos
(MAX REBATE $1,500)
Crisco Professional® products are Kosher certified by the Union of Orthodox Jewish
Congregations of America. Crisco Professional® shortenings and oils meet U.S. Food
and Drug Administration (FDA) requirements for labeling as zero grams trans fat
per serving. See Nutritional Facts panel for total fat and saturated fat content. Crisco
Professional® is a trademark of The J.M. Smucker Company, used under license.
BA BREWERS ASSOCIATION is a registered trademark of Brewers Association, Inc.
Beer pairings and complementary sauces created by Chef Leo Bogee, Master Griller
(celery root, red potatoes, parsnips) • Japanese Rice Lager: firm malty character and
moderate bitterness
with Dashi and Mirin Sauce
TOTAL CASES@ $5.00/case =
* Minimum 10 case purchase required. Maximum redemption value
of $1,500 on Crisco Professional® brand shortenings and oils, per
customer. To qualify for rebate and beer pairing guide, purchases
must be made between October 1, 2015 - December 31, 2015.
Limit one (1) rebate per location on total cases purchased during
promotional period. Limit one (1) Brewers Association beer pairing
guide per location. Coupon must be postmarked by January
31, 2016. Allow 6-8 weeks for receipt of rebate and beer pairing
guide. Coupon not valid when used in conjunction with any other
promotional allowance, special pricing arrangements or national
account programs. All rebate checks will be made payable to the
foodservice establishment shown on coupon, not to individuals.
Use this original coupon only – no mechanical reproductions will be
accepted.
10 Trending Food and Beer Pairings
To submit your rebate online – go to www.
foodservicepromos.com to complete electronic
form and upload a pdf of your invoices.
To submit your rebate by mail – mail proof of
performance with this original completed rebate
form (no copies accepted), and a copy of each
original purchase invoice (no distributor printouts
will be accepted) to the address below.
To download forms then submit by mail – go
to www.foodservicepromos.com to complete
the rebate form online – then print and mail with
copies of your invoices to the address shown.
Crisco Professional
Beer Pairing Promotion
PO Box 621
Becker, MN 55308
®
www.cargilldso.com
Sweet Potato Fries
with Sriracha Aoil
• American Brown Ale: malty and sweetness with
mild bitterness
• American Pale Ale (APA): good balance of malt
and hops
•
American Stout: hop bitterness range is quite wide
with Stout Cream Sauce
but most are balanced
Pilsner: spicy herbal or floral aroma, flash
Fried Veggie Medley • Goferman
citrus like zest - hop bitterness
with Marinara Sauce (zucchini, asparagus,
green beans, brussels sprouts) • Euro Pale Lager: bitterness is moderate, solid malt
body and sweetish notes
Fries with Parmesan,
Fresh Herbs and Truffle Dust