2012 media kit - AutoMotoFoto.net

2012 MEDIA KIT
A
Introduction
AutoMotoFoto.net is North America’s fastest
growing automotive and lifestyle online
magazine, operated under AutoMotoFoto
Media Inc. (AMF). Based in Toronto,
Canada, AMF began operations in 2008 as
an international automotive news agency
and has recently expanded with the addition
of the E-zine providing a unique nature
both in terms of content and contributors.
Spanning a multitude of countries,
photographic styles and subject matter the
AMF team brings enthusiasts the latest
material on the net.
AMF has daily uploads of awesome
Features (tuner, hotrod, muscle, luxury and
exotic); Events (meets, shows, motorsports);
News (press releases and announcements);
Models (interviews and features); Lifestyle
(reviews and features); and Media
(ringtones and wallpapers) providing the
automotive enthusiast the overload they
crave when not behind the wheel!
To our sponsors, AMF offers a variety
of packages and services to optimize
advertising dollars with actionable
information for maximized return on
investment regardless of budget.
The Formula
The AMF online property is strategically
developed to be circular in nature and works
alongside our existing and expanding social
media networks. By surrounding prospective
buyers and getting them interested in your
product on a variety of dimensions, the
return on investment is inevitably a success.
Exposure for your brand name and product
line(s) begin on the broad market of internet
adverting and work itself into the niche
market area through direct marketing at
events – the perfect all-round solution for
your advertising needs!
2012 MEDIA KIT
The Advantage
It is without a doubt, print media has an
established limited shelf life that loses brand
impact over time. In addition, the high cost
of advertisement not only constrains your
budget, but ad placement and sizing hinder
the effectiveness of your brand’s target
audience.
This is where AMF can help. In addition to
your print ads, AMF’s content is updated
multiple times daily, keeping your advertising
campaign appealing and fresh with each
new and existing visitor to our online
property. Furthermore, AMF’s content
is published immediately resulting in no
lead times necessary for your product to
be released and marketed to prospective
buyers. Our search engine functionality
allows for all of the AMF content to be seen,
regardless of platform (computer or smart
phone) resulting in the best visibility for your
brand any time, anywhere!
Our Background
The AMF staff captures the past, present
and future of the automotive industry.
Spanning eight (8) countries, over 50-years
of combined experience, our photography,
videography and editorial staff all have
strong media backgrounds including most
having worked in leading international
publications.
1
New For 2012
New Site Design!
Due to massive increases in traffic
and by popular demand, AMF has
gone through a major performance
modification. Entering 2012, a fresh
new website with social media
engagement (Project Title: www.
AutoMotoFoto.net Version 2.0)
goes live on January 1st, 2012 at
the strike of midnight. Furthermore,
mobile users will benefit from a
supercharged and custom mobile
web design catering to their
smart phone platform (Blackberry,
iPhone, and Android).
AutoMotoFoto.net - Version 2.0 Renderings
Final design may vary
2012 MEDIA KIT
2
AMF 2012 Project Vehicles (Mobile Branding)
Project Show n’ Go
Owner: Giancarlo Pawelec
1992 Toyota Aristo (JDM-RHD)
- Engine: 2JZGTE
- Engine: 2JZGTE
- Sponsors: NextMod, MT Motorsport, Seamline Interiors,
Daredevil Kustoms, HSD Suspension, Dynomite Dash,
etc.
Re-build Plans: GM LSX376 crate engine swap, custom
twin turbo setup, paint color change, new livery, 800hp
target
- Purpose: To compete in over 40 show n’ shine events
across North America, including Import Fest, Import
Expo, Canadian Sport Compact Series (CSCS), Drift
Mania Canadian Championship (DMCC), and others.
Furthermore, the vehicle will also be raced during track
day events at Mosport International Raceway and
Shannonville Motorsports Park.
Project Time Attack
Owner: Jeff Pippy
2008 Mitsubishi Evolution GSR
- Engine: 4B11T
- Power: 450awhp
- Sponsors: Cosworth, WORKS Motorsports, MotorCity
Mitsubishi, Sparco, Snow Performance, Sailun Tires, etc.
Re-build Plans: Full race engine build, full rollcage, new
livery, and a larger turbocharger
- Purpose: To compete and win various track events,
specifically time attack challenges through the Ontario
Time Attack (OTA) series, Canadian Sport Compact Series
(CSCS), Import Expo – Track Event, and other series.
2012 MEDIA KIT
3
AMF 2012 Project Vehicle (Mobile Branding)
Project Elite Show
Owner: John Wakely
2004 Subaru STi
- Engine: 2.785L Crawford Performance Engine
- Power: 625awhp
- Sponsors: Hyper Energy Drink, KICKER Audio, Shining
Monkey, Carbon Creations, TurboSmart USA, Nitrous
Express, Nitto Tires, etc.
Re-build Plans: Paint color change, full rollcage, new
livery
- Purpose: To compete in over 40 show n’ shine events
across North America, including Import Fest, Import Expo,
Canadian Sport Compact Series (CSCS), Drift Mania
Canadian Championship (DMCC), and others.
Project Stance
Owner: Sam Afzali
2004 Nissan 350Z
- Engine: VQ35DE
- Sponsors: Yonaka Motorsport, Stoner
Detailing, NextMod, Kenwood, Droptec
Suspension, DressUPBolts, RF Auto, etc.
Re-build Plans: Twin turbo setup, full
engine build, paint color change, new
livery
- Purpose: To compete in over 30 show
n’ shine events across North America,
including Import Fest, Import Expo,
Canadian Sport Compact Series (CSCS),
Drift Mania Canadian Championship
(DMCC), and others.
2012 MEDIA KIT
4
Property Statistics
AutoMotoFoto.net went live on January 1, 2011 and has gained major readership growth ever since. Now reaching over
120,000 automotive enthusiasts through its strong online presence, social media efforts, event sponsorships, and email
database. For 2012, AMF is targeting to double its presence and reach 240,000 by the end of year.
During the 2011 season, AMF provided editorial coverage on over 63 events in North America and Internationally with a
strong booth presence at 50% of the events. For 2012, event coverage will tip the scale at over 85 (event dates TBA) and
booth presence increased to 75% nationally.
Country Demographic
Site Performance
11%
31%
USA
58%
Canada
Intl
Age Demographic
13%
12%
18-24
39%
36%
25-34
35-44
45+
Gender Demographic
18%
Female
82%
Male
AMF Partners
2012 MEDIA KIT
5
Advertising Specifications
Sizes TBA for AutoMotoFoto.net Mobile Site
Acceptable Files: .jpeg, .gif, .png, and Flash
AMF Advertising Services
Need an outsource niche marketing group that will
improve your brand’s image, quality of media advertising
and frequency of branding? AMF also offers advertising
services that include:
300 x 250 (Box)
160 x 600 (Wide Skyscraper)
2012 MEDIA KIT
- Corporate Demo Vehicle Concept / Actualization
- Advertisement Design
- Banner Design
- Flyer Design
- Graphic Design
- Website Design and Development
- Catalogue Design and Printing
- Promotional Merchandise
Contact us for more information to
find out what AMF can do for your
corporate image!
728 x 90 (Leader Board)
6
Advertising Packages
Introduction
In order to best suit the needs, budget and return on investment for your brand, AMF has
five (5) advertising packages setup for flexibility – from basic to exclusive. All packages
are based on a 12-month yearly term from time of approval and sign-off.
Diamond Package
One (1) 728 x 90 Rotating Banner Ad (Main Page)
One (1) 300 x 250 Rotating Banner Ad (Main Page)
One (1) 160 x 600 Rotating Banner Ad (Main Page)
One (1) Mobile Site Rotating Banner Ad
Section Sponsorship
Twelve (12) Advertorials (Section Placement TBD)
Unlimited Press Releases
Company Profile (Section Placement TBD)
Two (2) Product Displays in AMF Booth at Shows
Company Logo Placement “Roll Call” on AMF Roster Uniforms
Company Logo Placement “Roll Call” on AMF Select Merchandise
Company Logo Placement “Roll Call” on AMF Marketing Material
Logo Integration on AMF Videos (Site, YouTube and VIMEO)
Company Logo Placement “Roll Call” on AMF Project Vehicles
Company Logo Placement on Step and Repeat Backdrop
*Category Exclusivity on AMF
$32,562.75
Savings of $10,854.25!
Platinum Package
One (1) 728 x 90 Rotating Banner Ad (Main Page)
One (1) 300 x 250 Rotating Banner Ad (Main Page)
One (1) 160x600 Rotating Banner Ad (Main Page)
One (1) Mobile Site Rotating Banner Ad
Section Sponsorship
Six (6) Advertorials (Section Placement TBD)
Unlimited Press Releases
Company Profile (Section Placement TBD)
One (1) Product Displays in AMF Booth at Shows
Company Logo Placement “Roll Call” on AMF Roster Uniforms
Company Logo Placement “Roll Call” on AMF Select Merchandise
Company Logo Placement “Roll Call” on AMF Marketing Material
Company Logo Placement on Step and Repeat Backdrop
$20,500.80
Savings of $5,125.20!
2012 MEDIA KIT
7
Advertising Packages Continued
Gold Package
One (1) 728 x 90 Rotating Banner Ad (Main Page)
One (1) 300x250 Rotating Banner Ad (Main Page)
One (1) 160x600 Rotating Banner Ad (Main Page)
One (1) Mobile Site Rotating Banner Ad
Four (4) Advertorials (Section Placement TBD)
Unlimited Press Releases
Company Profile (Section Placement TBD)
Company Logo Placement On AMF Roster Uniforms
$13,033.05
Savings of $2,299.95!
Silver Package
One (1) 728x90 Rotating Banner Ad (Main Page)
One (1) 300x250 Rotating Banner Ad (Main Page)
Four (4) Advertorials (Section Placement TBD)
Eight (8) Press Releases
$6,377.40
Savings of $708.60!
Bronze Package
One (1) 728 x 90 Rotating Banner Ad (Main Page)
Two (2) Advertorials (Section Placement TBD)
Four (4) Press Releases
$2,849.05
Savings of $149.95!
À La Carte
Road Block (1 Day Period) ...................................................................................... $8,999
Section Sponsorship (Limited to 3).......................................................................... $4,199
Product Display in AMF Booth at Shows (1 Year Term / Limited to 3) ..................... $2,499
Step and Repeat Backdrop (AMF Model Photo Op) (1 Year Term / Limited to 5)..... $2,199
728 x 90 Rotating Banner Ad (1 Year Term) ............................................................ $1,499
Website Skin (1 Day Period) ................................................................................... $699
Rotating Mobile Banner Ad (1 Month Period) .......................................................... $399
Company / Shop Profile (Advertorial / Limited to 5) ................................................ $349
Press Release (Per Item) ........................................................................................ $149
2012 MEDIA KIT
8
Contact Information
AutoMotoFoto Media Inc.
AutoMotoFoto.net
3901 Don Mils Road - Suite 34
Toronto, Ontario, Canada
M2H 2S7
www.automotofoto.net
[email protected]
647-932-7337
Social Media
Facebook: http://www.facebook.com/AutoMotoFoto.net
Twitter: www.twitter.com/automotofoto
YouTube: www.youtube.com/automotofoto
Vimeo: www.vimeo.com/automotofoto
2012 MEDIA KIT
9