NASCAR POLE POSITION MAGAZINE

NASCAR | No. 1 sport to deliver brand loyalty
NASCAR Delivers Marketing Horsepower
No. 1 sport in brand loyalty. Fans
 Isarethethree
times as likely as non fans to
try and purchase sponsors’ products
and services.
No. 1 spectator sport, with 17
 Isof the
the 20 most attended sporting
events in the U.S.
an average of over 120,000
 Has
spectators at each Sprint Cup event.
No. 2 rated regular season sport
 Isonthe
U.S. television.
more Fortune
rely
 Has
on them to build their brands than any
500® companies
other sport.
DEMOGRAPHICS OF THE FAN BASE
Gender: 63% male / 37% female
Age: 45% of NASCAR fans are 18‐44
(96 index vs. U.S. pop)
Income: 54% of NASCAR fans earn
$50,000+ (104 index vs. U.S. pop)
Family: 38% of NASCAR fans have
children under the age of 18
(97 index vs. U.S. pop)
Geographic regions: NASCAR fans
live in regions that mirror the U.S.
population
Minorities: 1 out of 5 NASCAR fans
is multicultural
NASCAR REFLECTS LIFE
NASCAR brings a series of emotional
qualities to create a brand that
resonates with fans:
Down-to-Earth
Admired Athletes
“Regular” People
Genuine
Honorable
Straight Up
Like a Big Family
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THE WORLD OF NASCAR | Featuring all levels of racing
NASCAR SPRINT CUP SERIES
The NASCAR Sprint Cup Series is the top racing series
of NASCAR and features the sport’s racing superstars.
NASCAR NATIONWIDE SERIES
The NASCAR Nationwide Series is the proving ground
for up and coming drivers, and also an additional
opportunity for the sport’s top drivers to compete.
NASCAR CAMPING WORLD TRUCK SERIES
The NASCAR Camping World Truck Series features
great drivers, up-and-coming stars and has a cult-like
following among racing fans.
NASCAR HOME TRACKS
The NASCAR Home Track program is called the
“Soul of NASCAR”. It features seven separate series
that run at more than 100 tracks across the world.
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A.E. ENGINE and NASCAR | Working together since 2005
Three Million Impressions and Counting
Officially Licensed
Launched in 2005, NASCAR Pole Position is an officially
licensed magazine, with printed editions published for all 36
NASCAR Sprint Cup Series weekends.
Best Value in NASCAR
NASCAR Pole Position and ROAR! Weekly Race Preview
magazines are complimentarily distributed via major retailers and
social media partners to more than 1.7 million NASCAR fans
throughout the country, from February through November.
Digital & Social Media
ROAR!, Weekly Race Preview magazine is available as a desktop
and mobile device application. Additionally, a digital edition of
NASCAR Pole Position is made available on the official website.
Official website: polepositionmag.com
Twitter: @NPPmag
Facebook: NASCAR Pole Position
Event Activation
During select race weekends, the NASCAR Pole Position Street
Team executes at-track sampling events exclusively for our
magazine partners.
SINCE 2005
OFFICIALLY LICENSED
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A.E. ENGINE and NASCAR | Working together since 2005
SINCE 2005
OFFICIALLY LICENSED
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2015 PUBLISHING CALENDAR | Print, Digital, Event
A.E. Engine places your message in the hands of NASCAR fans. Thirty-six print magazine and
ROAR! digital editions are distributed weekly in addition to five sampling events during the season.
February Editions (2)
Daytona
Atlanta
March Editions (4)
Las Vegas
Phoenix
California
Martinsville
April Editions (3)
Texas
Bristol
SAMPLING
Richmond
May Editions (3)
Talladega
SAMPLING
Kansas
Charlotte
SAMPLING
June Editions (4)
Dover
Pocono
Michigan
Sonoma
KEY
NASCAR POLE POSITION | PRINT
ROAR! | DIGITAL
SAMPLING | TRACK ACTIVATION
SINCE 2005
OFFICIALLY LICENSED
July Editions (4)
Daytona
Kentucky
New Hampshire
Indianapolis
August Editions (4)
Pocono
Watkins Glen
Michigan
Bristol
SAMPLING
September Editions (4)
Darlington
Richmond
Chicago
New Hampshire
October Editions (4)
Dover
Charlotte
SAMPLING
Kansas
Talladega
November Editions (4)
Martinsville
Texas
Phoenix
Miami
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NASCAR POLE POSITION MAGAZINE | Magazine overview
STOCK: 8pt. Gloss Cover; 70# Gloss Text
TRIM SIZE: 8 3/8” x 10 7/8”
COMPOSITION: Full-color throughout
BINDING: Perfect Bound
COVER: UV Coated
CONTENT & DESIGN: All editorial is created
and designed by the A.E. Engine staff
READERSHIP: 2.8 million
DISTRIBUTION: Distributed complimentarily
at all 36 Sprint Cup series race weekends
(23 markets) from February through
November
DIGITAL: A digital edition of each issue is
available for free at polepositionmag.com
and also on the ROAR! app
DIGITAL EDITION View a 2014 edition of
NASCAR Pole Position
www.polepositionmag.com/digital
SINCE 2005
OFFICIALLY LICENSED
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CONTENT | A different genre of NASCAR magazine
NASCAR Pole Position features content geared to entertain, educate the NASCAR family.
NASCAR OUTDOORS
Camping and Tailgating are two great
NASCAR traditions.
NASCAR WOMEN
Nearly 40 percent (and growing)
of NASCAR fans are women.
NASCAR FUEL FOR KIDS
Providing a unique perspective of ways
young fans can live a NASCAR life.
NASCAR PETS
NASCAR Drivers are known for
their passion for not only cars, but
also animals.
TRACK PREVIEWS
Previewing every race, and
providing tips and tricks to enjoying
every track experience.
NEW PRODUCT SHOWCASE
Our Gear & Goods section showcases
your product or service to our readers.
NASCAR GIVEAWAYS & GETAWAYS
NASCAR fans love free stuff.
NASCAR TRIVIA
Challenging the minds of NASCAR
fans from coast to coast.
VIEW A DIGITAL EDITION from the 2014 race season at www.polepositionmag.com/digital
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OFFICIALLY LICENSED
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SPECIAL EDITIONS | Editorial calendar
NASCAR Pole Position publishes special sections showcasing major NASCAR initiatives.
FEBRUARY-MARCH | THE NASCAR SPONSORSHIP MACHINE
How NASCAR created a business model where fans not only expect, but
embrace corporate sponsorship in every aspect of the sport.
NASCAR Green
APRIL-MAY | NASCAR GREEN
NASCAR has become a sports pioneer in how it has integrated green
technology into its racing and business model. NASCAR Pole Position will
educate fans on how NASCAR, through its Green Partners, has become the
premier environmentally-focused sport in America.
JUNE-JULY | TECHNOLOGY
NASCAR Pole Position will take a comprehensive look at the new technologies
that are currently driving the sport and also reshaping its future.
Holiday Gift Guide
SEPTEMBER-NOVEMBER | CHASE FOR THE CUP PREVIEW
The NASCAR Sprint Cup Series champion is determined during the 10-race
Chase for the Cup, which starts in Chicago in September and concludes in
Miami in November.
OCTOBER-NOVEMBER | HOLIDAY GIFT GUIDE
The perfect showcase for NASCAR and driver licensees to show off their latest
releases prior to the holiday rush.
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OFFICIALLY LICENSED
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CONTENT MARKETING | Special features & opportunities
NASCAR Pole Position offers select special
opportunities to enhance your message*
Editorial Integration
Front Cover + Gatefold Cover Ad Position
Product Profile
* Restrictions apply
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OFFICIALLY LICENSED
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DISTRIBUTION | 36 Editions in all Sprint Cup Series markets
NASCAR Pole Position magazine is
published 36 times per year – once for each
NASCAR Sprint Cup Series race.
Premier Distribution Partners
Race Breakdown by State
Alabama (2), Arizona (2), California (2), Delaware (2),
Florida (3), Georgia (1), Illinois (1), Indiana (1), Kansas (2),
Kentucky (1), Michigan (2), New Hampshire (2), Nevada (1),
New York (1), North Carolina (2), Pennsylvania (2),
South Carolina (1), Tennessee (2), Texas (2), Virginia (4)
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TRACK SAMPLING | Getting your product in the hands of the fans
In 2014, more than 250,000 NASCAR Pole
Position partner products were distributed
to eager NASCAR fans.
Thousands of brand-loyal race fans will fuel up with
free products before each race at our NASCAR Pole
Position Sampling Booth.
The fans start lining up early outside the booth to
receive their own “goody bag” full of products,
coupons, and literature from NASCAR Pole Position
partners.
This is a great opportunity to get your product,
coupons or literature in the hands of avid NASCAR
fans at the track.
In 2015, sampling events will take place
at the following tracks during
Sprint Cup Series weekend:
March | Bristol Motor Speedway
May | Talladega Motor Speedway
May | Charlotte Motor Speedway
August | Bristol Motor Speedway
October | Charlotte Motor Speedway
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OFFICIALLY LICENSED
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ROAR! DIGITAL MAGAZINE | A weekly digital race experience
COMPOSITION: Full-color throughout
VERSIONS: 37 (Feb. through Nov.)
PAGE COUNT: 150 pages per week
PLATFORM: Desktop, Mobile
DIGITAL DISTRIBUTION: Available to
300,000 NASCAR fans weekly
ADVERTISING: Static, video and
interactive
CONTENT & DESIGN: All editorial is created
and designed by the A.E. Engine
staff/contributors
DISTRIBUTION: Distributed weekly on
Tuesdays prior to each Cup race
SPECIAL EDITION: A “Champions
Edition” magazine is published at the
conclusion of the season to
commemorate each series’ champions
VIEW ROAR! Now at
www.roarsportsmag.com/archives
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CONTENT | A weekly digital race experience
ROAR! features content geared to entertain, educate the NASCAR fan on weekly basis.
RACE REVIEWS & PREVIEW
Each week, the ROAR! staff will
deliver reviews, previews, predictions
and commentary.
SCHEDULES
ROAR! tracks each series’ winners.
GAMES & CONTESTS
The name of the game is interaction,
and ROAR! will provide readers with
multiple opportunities to be featured in
an upcoming issue.
FEATURE STORIES
ROAR! will average 150 pages per
edition, which means it will be
packed with insights and
information for the avid to casual
NASCAR fan.
DRIVER ROSTERS BY SERIES
ROAR! will provide series-by-series
rosters and driver profiles that will
connect fans with vital driver
information, including social media
links and information.
UPDATED STANDINGS
Who’s chasing and who’s being
chased. Standings will be updated
weekly, keeping fans in the know.
PHOTOGRAPHY
Each edition will be packed with great
action photography.
TRACK DIRECTORY
ROAR! will provide fans with easy-touse access to track web sites and
information.
VIEW A DIGITAL EDITION from the 2014 race season at www.roarsportsmag.com/archives
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ADVERTISING | The advertising platform
A.E. Engine has partnered with
pioneer GT Excel to launch the
ROAR! Digital platform. ROAR! is
published as a desktop edition and
also as a mobile app for the Apple,
Kindle and Android devices.
Digital editions provide advertisers with
additional opportunities to engage the
reader, including:
Integrated, web-enabled advertising
Easy-to-Use Social Media Sharing
Click here to view an example
or www.roarsportsmag.com/ad2
Internal or External Video Player
Editorial Inclusion
NASCAR and Non-NASCAR
affiliated company participation
Click here to view an example
or www.roarsportsmag.com/ad1
Click here to view an example
or www.roarsportsmag.com/ad3
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DISTRIBUTION | Digitally delivered during the season
ROAR! is digitally delivered every Tuesday
during the race season and is available for
mobile phones and tablets as an app. ROAR!
is also available for desktops and laptops.
The ROAR! Subscription Process
Motorsports fans subscribe to ROAR! by
downloading the mobile or tablet app or registering
at www.getroar.com. Subscriptions are free and
delivered every Tuesday during the race season.
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OFFICIALLY LICENSED
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CAR SPONSORSHIP | Creating a very unique race day experience
Experience the thrill of
NASCAR stock car sponsorship
If you have ever envisioned what it would be like to
sit on pit road and root for YOUR car in the race,
now is your chance.
Multiple Opportunities
Full-car wrap
Hood
Quarter Panel
Deck Hood
TV Panel
Firesuit
Single Race Car Sponsorships are available, with
features and benefits that extend well beyond the
track and maximize your exposure and ROI.
Past A.E. Engine Client
The NASCAR Pole Position Car Sponsorship program includes the following:
THE CAR WRAP
Your company receives:
 Exclusive logo recognition on the car for a
NASCAR sanctioned race.
 Every race is televised nationally.
 Your company logo will also be displayed on
the car for Qualifying Day and two practice
sessions during the race week.
ULTIMATE RACEDAY HOSPITALITY
Your company receives Garage/ Pit Credentials
allowing access to the following race events
and track areas:
 Racing Team Haulers area
 Pit Area for Qualifying Day
 Driver Meeting before the Race
 Hot Pass during Entire Race
ADDITIONAL FEATURES
Your company receives:
 Professional photography of the event.
 Usage rights to use car images in marketing
materials and promotions.
 Advertising and promotion via NASCAR Pole
Position, ROAR! and polepositionmag.com
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WEBSITE | polepositionmag.com, roarsportsmag.com
Official Magazine Website
www.polepositionmag.com
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Latest NASCAR news
Information on all
23 Sprint Cup tracks
Distribution locator
Desktop/Mobile wallpapers
Contests & promotions
Twitter tracker
Subscriptions store
Reader submission programs
ROAR! Website
www.roarsportsmag.com
The ROAR! web
site includes
subscription
signup and past
issues archives.
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ENTERTAINMENT | Client entertainment possibilities
Tickets
Hospitality
Gift Cards
Merchandise
Experiences
Securing tickets
sounds easy, but
finding the right
seats at each event
takes expertise. Let
A.E. Engine assist
you in securing
some of the best
seats in the house.
A.E. Engine has
a variety of trackside
hospitality for your
company to choose
from, including VIP
race tickets, cold
passes, sky suite
seating, exclusive
catered hospitality
suites and climate
controlled dining.
Via longstanding
corporate
relationships, your
A.E. Engine rep is
able to provide gift
cards to many major
retailers and
companies. Just ask
and we can deliver.
Our merchandise
options provide your
company with a large
selection of gift items
to help show
appreciation to key
clientele or to say
“thank you” to your
employees.
Do you have a need
for speed? If so, let
our team put you
behind the wheel of a
race car at your
favorite NASCAR
track. Packages are
available for yearround use.
Testimonial | Driving Experience
“My day was a truly amazing experience. It is a first-class operation. The opportunity to spend a day at the track with a
state-of-the-art 500 horsepower race car in a safe, fun environment fulfilled something I had wanted to do since I was a
little kid. My only regret is waiting so long to do it. I will definitely go back.” – current A.E. Engine client
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NASCAR FACTS | 6 reasons to consider working with A.E. Engine
2.8 MILLION PRINT IMPRESSIONS
NASCAR Pole Position magazine is distributed until all copies are in the hands of NASCAR
fans. This provides partners with up to 2.8 million print impressions.
MASSIVE DIGITAL IMPRESSIONS
ROAR! digital magazine, a weekly magazine that is distributed as a desktop and mobile
app to subscribers and shared via distribution partners.
FIVE AT-TRACK SAMPLING OPPORTUNITIES
The NASCAR Pole Position sampling team will pass out your promotional
products/literature to thousands of race fans at five race weekends during the season.
SUPER FANS, SUPER SUPPORT
NASCAR has a higher percentage of its total fan base (Avid and Casual) willing to try
sponsors’ products and services than other sports league. Source: NASCAR Research
OFFICIALLY LICENSED MAGAZINE
Advertising in NASCAR Pole Position enables you to tie your company to the NASCAR
brand and its brand-loyal legion of followers.
HIGH QUALITY STANDARDS
Our commitment to original and excellent content and design ensures each edition of the
magazine has an extended shelf life which will drive more impressions for your brand.
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NASCAR FACTS About The NASCAR Fan |
“General fan base demographics”
Scarborough Research 2012
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NASCAR FACTS About The NASCAR Fan |
“The 5 key behavioral segments of NASCAR fans”
Letters indicate the value is significantly higher than the value in the corresponding
column at the 95 percent confidence level. Source: Ipsos, NASCAR Brand Tracker
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NASCAR FACTS About The NASCAR Fan |
“Segmentation Comparison: Demographics”
Source: Ipsos, NASCAR Brand Tracker
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NASCAR FACTS About The NASCAR Fan |
“Embracing NASCAR Sponsors”
Source: Ipsos, NASCAR Brand Tracker
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ABOUT US | A.E. Engine Media Marketing
Formed in 2005, A.E. Engine provides publishing, marketing and production services to companies and
associations across the country.
Based in Tampa-St. Petersburg, Florida, A.E. Engine concepts, develops and executes print, digital and
event strategies for its partners at the professional, collegiate and scholastic level.
A.E. Engine is one of only three magazine publishing companies in the nation to maintain a season-long
publishing license with NASCAR. NASCAR Pole Position is a nationally-distributed magazine distributed in all
23 NASCAR Sprint Cup Series race markets.
Other A.E. Engine partners include PGA Tour and Celebrity Golf Tournaments, US Youth Soccer and several
state associations, and more than 100 Fortune 1000 companies. A.E. Engine also owns and operates two
youth sports properties -- Friday Night Football (FNF) and FUEL. Both properties include print, digital and
event programs delivered to more than 7,500 high schools across the nation.
SINCE 2005
OFFICIALLY LICENSED
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