Schierl Tire

RACE FOR
SAVINGS!
Schierl Tire
Race For
Savings
Goodyear
NASCAR
Retail
Promotion
THE MONTH
OF JULY
AT SCHIERL
TIRE
LOCATIONS
IN MULTIPLE
WISCONSIN
CITIES
Why? To increase tire sales
during a slow time period
How? Retail contest with
giveaways, local media and a
sponsorship night at a local
raceway
Radio, Newspaper, Direct Mail,
Web Banners for TV and radio,
Email Blast and In-Store POS
Project Manager:
Gabriela Hernandez
[email protected]
Results:
Increased sales 17.1%
over the previous year
Won 2nd place in the
Goodyear NASCAR Retail
Promotion Contest