photographer - Professional Photographers of Washington

Transcription

Washington
Photographer
Vol. 78 Issue 4 • Autumn 2014
Taking Steps To Inspire, Equip & Educate Washington Professionals
www.ppw.org
President’s Message
Volunteers Drive the PPW Experience
My Fall President’s message is
part stream of consciousness, part
priest’s homily, and part Scoutmasters minute. Oh how I wish I could
simply tell you that all is well and
that things are going great but I
would be misleading you.
The Professional Photographers
affiliates across the country are
having a time of it keeping their
membership numbers up. More
and more the median age of Professional Photographers is pushing towards the 50’s. With each
decade many decide to retire and
hang up their businesses. And the
new crop of Professionals come on
board. Wait, this is not happening.
And so we have an ever-decreasing
member pool.
I have been pondering this for
a few years now and I am of the
opinion that the Professional
Photographers are going through
a similar problem to what the
railroads did when airlines burst
on the scene. You see, the railroads
came into being at a time when
things were
growing exponentially and
industry and
people were expanding across
the country.
They grew and
matured and
became very
profitable. They
were successful
at moving things
from point A to
point B and really had no competition. When the airlines came into
existence, as the new technology,
the railroads were so entrenched
and so powerful that they simply
did not fully grasp nor address
(nor respond well) to a new industry paradigm. Suddenly, with the
advent of faster planes and more
airports (air is free between each
airport and new fields were relatively cheap to build compared to
new railroad lines), the line shifted
and the railroads found themselves
playing a diminished role. I ask
you, when was the last time you
took a train to get from point A to
point B. I bet not recently. At one
time it was the only way to go a
great distance with ease.
So, with Professional Photography, the similarities I see are in the
early day we had film, and chemistry, and the process that was image
creation. It was glorious and magical; it was not something everyone
could do, and so only professionals
managed to crank out work for the
2 • The Washington Photographer Autumn 2014
consumer and business needs. It
was a solid path for a true Professional. Then came digital, much
like the airlines, a paradigm shift
with a plethora of digital camera
options, software, digital delivery,
lower expectations, more photographers, etc. I ask you, when
was the last time you used film to
deliver a job? Point well taken. The
line has shifted and Professional
Photographers have had to adapt
to new paradigms. But, much like
air was free for the airlines, digital is relatively free (no film nor
chemistry, water, electricity, labor
continued on page 4
On the Cover
Chanelling Marilyn, by Alisha &
Holland McGraw - Some Like It
Shot Photography. See page 4 for
the story.
Contents
President’s Message..........................2
Fall Conference October 18-20....5
The Story Behind
Channeling Marilyn............................8
2015 Spring Conference.................9
My Studio Story............................... 10
A Studio in the Woods................... 12
A Studio for
Pin-ups and Headshots................. 14
On the edge in Spokane................ 16
Do You Really Need a
Physical Studio?............................... 18
A Kennewick Home Studio......... 20
29 Years in the Valley Studio...... 21
What is Your Business Worth?.. 22
Photoshop Tip: Using Layer
Masks to Control Layer Effects.. 24
PPW Member PPA 2014 Print
Competition Awards...................... 26
Member News & Activities.......... 28
Images of Merit................................ 30
Meet Spokane District Reps
Christopher & Deke........................ 33
District Reps...................................... 34
District Events.................................. 35
Editor’s Notes
by Mark Turner
PPW’s Fall Conference in Spokane is just around the corner
on October 18-20 at the historic
Davenport Hotel. I hope I’ll see
many of you there for some wonderful education and informal
conversations. One of the greatest
benefits of PPW membership is
the connections we make with
other members from across the
state. It’s something you don’t get
in bigger, national organizations.
Invite your photographer friends
to join, and to participate.
The theme of this issue is the
studio. It’s motivated in part by
my journey over the last year to
purchase property and remodel
an old building into a modern
photo studio. I blogged my
journey at http://turnerphotographics.com/topics/studioconstruction/.
Professional
Photographers of
Washington
President
Doug Walker
[email protected]
Vice President
Rich Breshears
[email protected]
Secretary
Heidi Swoboda
[email protected]
Treasurer
Julie Fitzpatrick
[email protected]
Immediate Past President
Nina Beheim
[email protected]
Executive Manager
Gary Jentoft
[email protected]
In this age where everyone is a
photographer there are so many
people who don’t know how to
control light and don’t have the
studio expertise that it’s a way we
as professionals can set outselves
apart of the hoards of beginners
with a digital camera and little
more.
You’ll read the stories of several
members that have invested in a
studio and put it to good use as
part of their profitable business.
It’s certainly not the only business model but I think you’ll find
it worthy of consideration.
The Washington
Photographer
Published quarterly by the
Professional Photographers of
Washington
5417 NE 200th Place
Lake Forest Park WA 98155-1813
Phone 206-362-3015
Gary Jentoft, Executive Manager
[email protected]
Send editorial queries to
Mark Turner, editor
[email protected]
Next issue: Winter 2015
Copy deadline: December 15, 2014
The Washington Photographer Autumn 2014 • 3
President’s Message
continued from page 2
expenses etc…) to create images.
Couple that with a dumbing down
of expectations and huge rise in
number of photographers grasping
at the same jobs, you see my point.
Now there is still a niche for the
railroads using the existing tracks
and delivery of some goods and
people but clearly their heyday has
bypassed them. I see the similarity in our profession where there
is still a niche (higher end work)
but clearly I declare the heyday is
in the past. Will it return? Don’t
believe so.
But wait, photography is hotter
than ever before you say! Just go
online, look at YouTube, check out
CreativeLive, vendor’s websites offering educational tutorials, and all
the other online resources waiting
to lure photographers. There are
more people taking more pictures
than at any point in the history
of photography. So we need to
consider, in my opinion, a way to
bring them to the table. Think professional golfers. They play their
tournaments on the weekends but
teach the masses during the week.
I believe our current PPW pool of
100+ professionals might seriously
consider reaching out to those
masses and bring them under
our wing. Just like the weekend
warrior in golf, as in photography,
there are many people who work
elsewhere but seek out their passion with vengeance.
When I was District Rep I routinely brought in 30-34 people at
events we held locally. Many of
these people were thrilled with
the programming and attended
wide-eyed but most were on the
front side of their career or were
just interested in photography
despite being gainfully employed
somewhere else. It is a delicate
mix. And so, I am wondering.
Other large organizations have
already broached this topic. The
vendors have known this for years
now. Might we also rise up and
You
know
the value
of PPW
membership —
the education, the fellowship, and the fun.
Ask
another photographer you know
to join you at a district event or fall conference and then
to become a PPW member.
embrace them? I personally once
sat in my apartment staring at my
camera and Besseler 67 enlarger,
steeped in a whole lot of desire. I
remember....I remember....and I believe we need to remember all photographers begin somewhere. We
need to embrace this simple fact or
we might end up like the railroads.
For you see, PPW has always been
a vibrant, relevant organization
filled with passionate photographers working together to path
excellence. This will never change.
I am confident we shall meet these
challenges and continue on in this
rich tradition.
As always believing in “HELPING
MEMBERS REACH THEIR POTENTIAL ONE MEMBER AT A TIME!”
Fall Conference October 18-20
This year’s PPW Fall Conference will be held at the historic
Hotel Davenport in downtown
Spokane October 18-20, 2014.
Several conference programs
will take full advantage of this
elegantly-restored 100-year old
hotel.
There’s nothing like the smallgroup intimacy of learning face to
face with a master photographer,
and that’s exactly what you’ll
experience at the Fall Conference.
If you haven’t already registered,
do it today on the PPW website at
ppw.org.
Grab ideas to help you run
your business better, market for
qualified clients, create stunning
architectural,pin-up, and bridal
images, help others through mentoring, and explore high-volume
photography.
The conference schedule is at
right and on the following pages.
Lobby of the historic Davenport
Hotel in downton Spokane, host of
the PPW Fall Conference.
PPW Committee
Chairs
2014 Fall Conference
Deke Cloyd
[email protected]
Christopher Wooley
[email protected]
Membership
Valerie Bowlick-Terrell
[email protected]
The Washington
Photographer Editor
Mark Turner
[email protected]
Memorial Fund
Ken Whitmire
[email protected]
PPW Scholarships
Keith Currie
[email protected]
Citations & Merits
Rachel Ikenberry
[email protected]
Life Members
Ralph Allen
[email protected]
Student of the Year
Scholarship
Anita Weston
[email protected]
Webmaster
Faye Johnson
[email protected]
The Northwest’s
PREMIER PRINTING SERVICES
Company.
Since 1935
425.947.1539
www.NWFineArtPrinting.com
[email protected]
Astute observers have noticed
that PPW has a new logo.
Updating PPW’s “look” has
been on your board’s agenda
since at least 2011. A handful of
graphic designers were asked
to submit proposals and after
considerable discussion, in June
2014 the board approved the new
logo designed by On the edge, LLC
in Spokane.
“The new logo design is simple,
easy to understand, can be used
in far more ways and is equal in
strength and design with many
of the top affiliates today. Having
an aperture as the main element
makes this logo incorporate
history. With its simple layout, it
shows a more contemporary and
modern feel.
“We feel it has a positive presence and can carry PPW forward
for years to come.”
Deke Cloyd, a PPW member
and owner of On the edge, shared
his team’s thought process in arriving at the new design.
“When our team first pulled up
the PPW website, several of our
designers found themselves pulling close to the monitor in order
to tell what the logo actually was.
It appeared to be part of an old
film camera lens, combined with
an outline of Washington State,
the date the organization started
and a modular design of a waving
film strip in the background. Realizing that the common person’s
initial reaction was the same as
our own, we looked at numerous
other PPA affiliates around the
country and came away feeling it
was time to modernize this logo
to incorporate several necessary
elements for todays photographers, yet still show the history
where this organization came
from.
The Story Behind
Channeling Marilyn
By Alisha McGraw
Channeling Marilyn was created during one of our first
photoshoots after moving back to
Washington in 2013. Some things
to know about our business: we
are a wife/husband team, we
rarely work with models, and we
do not shoot ‘for’ competition;
however, we are elated when a
client’s image does well in competition. Everything we do is
for our clients or for our corny
pleasure. In this case, we had a
friendly Facebook competition
to drum up some business in our
new area and that is how we were
connected with the subject, Miss
Ravishing Rose.
We started with a short consultation and she decided to go
with a 1940s/50s Hollywood
theme shoot. We went through
our vintage wardrobe rack and
together selected some options to
play with a Veronica Lake theme
(hence the finger-wave hair style)
before channeling some Marilyn
Monroe.
This is a little embarrassing to
admit, but the actual session took
place in the basement at my dad’s
house since we hadn’t settled in
a house of our own yet. At the
time, we were setting up our
traveling studio in clients’ homes
or on location but this was not
an option for Ravishing Rose. So,
we gave her the option to use the
basement if she wanted and she
embraced it without hesitance.
Fortunately the photos turned
out great and you’d have no idea
that we were in a family room/
basement and we had fun in a
casual environment.
As she got beautified with vintage hair and make-up by Blushing Babes Make-Up Designs, we
set up our lovely backdrop from
Photo Pie and our old school
tungsten hot lamps. I angled the
lighting to feather upward so
her face was more the focus and
I used one boom light in order
better define the waves in her
hair. For the Channeling Marilyn
shot I had the added challenge
of getting her dress to flow like
the famous Marilyn pose, so I had
her stand on a sturdy milk crate.
The milk crate’s hollow and airy
design allowed the wind from the
fan we had laying on the ground
to blow in the perfect direction
for her dress to catch wind. Clearly the milk crate was removed in
Photoshop during post production and was replaced with the
backdrop.
The image was shot with a Canon 5D MarkII, using a 70-200mm
2.8 lens at 70mm. I wanted some
motion to show that the dress
wasn’t just being held by a stick
or something so I kept the shutter at 1/60 sec, f/5.6, all manual.
With some big band music playing in the background she posed
on the milk carton for about 15
minutes as we tested out different poses and facial expressions
until I got one that we both loved,
which happened to be what I
entered as Channeling Marilyn.
Thanks for viewing the image!
See more of Alisha’s photography online at www.SomeLikeItShotPhotography.com.
2015 Spring Conference
March 26-31, 2015
Red Lion on the Quay in
Vancouver, Washington
Print competition judging will
be March 26, 27, and 28. This is a
PPA Western District competition
with national judges and entries
from Alaska, California, Hawaii,
Idaho, Montana, Nevada, Oregon,
Wyoming, Alberta, British Columbia, and Saskatchewan as well as
Washington.
Speakers already lined up
include:
• Lora Yeater, winner of the PPA
grand imaging award 2014.
• Michael and Tina Timmons
(Michael will be PPA president) teaching their after
capture process.
• Mark Bryant, PPA Diamond
Case and Master Artist Diamond Case, 2014. This means
all four of his entries were
chosen for the loan collection
as well receiving merits.
• Bruce Berg, Master Photographer, four times Oregon
Photographer of the Year, sixtimes a Kodak Gallery Trophy
recipient, twelve-time Fuji
Masterpiece Trophy winner,
and twelve PPA Loan Collection selections.
• Ernst-Ulrich Schafer, secrets
to be shared.
More speakers to come......
Marie Martineau-Sandberg
is chair of the 2015 conference
committee. Other members are:
Print Salon, Volunteer Needed
Publicity, Lisa Lamping
Registration, Julie Fitzpatrick;
Scholarship, Keith Currie
Photographers, Michael
Thresher
Hospitality, Kristen Garcia
Memorial, Heidi Swoboda
Awards, Lance Johnson
Fun Party, Sonja Yearsley,
Trade Show, Lisa Dillon and
Keith Currie
Salon Logistics, Volunteer
Needed call Marie
Props, Volunteer Needed call
Marie.
It takes a team of volunteers.
See those Volunteer Needed?
Step up! You earn service merits
toward your AFP or FP degree by
volunteering.
Awards Presentation, Jon
Sandberg & ?
My Studio Story
By Nina Beheim
portraiture, for people and their
animals. Oh, and who are willing
to pay for quality. The necessity
of studio space has been further
increased because of the type of
work I prefer.
( whom I respect and like a lot!).
I ducked her invitation for well
This is not just a story of my
over a year, almost two years
moving to a studio, but one of
because I was afraid of the comoverall growth. It’s what works
mitment and the investment.
for me, but may not necessarily
Finally she was able to reach my
be a solution for the reader.
pea-sized brain and I said
“OK, let’s do it.” Mind you,
I’ve invested heavily in my
this was not a decision I
education and professional
made lightly. Again, it’s the
associations (like PPW),
fear of this type of commitinvestments that have given
ment, and also because I’m
me a huge advantage as an
a wee bit of a control freak,
artist and a professional.
and wondered, “Do I play
And while part-time, I work
well with others?” Most of
my photography business
us think we do, but until
as if it were my “Bread &
the situation presents itself
Butter,” which means if the
we just don’t really know.
money isn’t in the business
If I get out of line, I’m quite
account, the equipment/
certain Faye will gently let
school/whatever isn’t hapme know. Her ability and
pening. This has given me
willingness to speak her
further initiative to drive my
mind makes this arrangebusiness, so I can fund the
ment all the better. In a nutrental for studio space.
shell, stepping into a shared
Educational and professtudio space has been a
Studio with the sofa turned to allow the high key
sional affiliation investblessing in more ways than
backdrop to be rolled out to its entirety.
ments, coupled with experiI imagined. Faye and I often
ence, have helped me realize my
help each other with sessions,
With a dedicated studio space,
strengths, weaknesses, likes, and
etc. We have an agreement to
location is now an alternative
dislikes and to mature into my
help each other with our respecchoice. Living on the west side
own style of imagery.
tive businesses. If she needs extra
of Puget Sound, that’s a big deal,
hands for a session or event, she
I’ve become more aware (and
since our outdoor availability is
calls, I’m there, and vice versa. It
accepting/comfortable) with the
extremely limited.
does require communication and
type of work I want to perform.
planning, and is working very
My studio space? Currently,
(No more weddings!) Through
well.
I am in a shared studio space,
this growth process, I’ve deaccepting the invitation of felfined my ideal client: those who
Every reason I believed a studio
low PPW member Faye Johnson
respect and value traditional
was a necessity has been con-
We have one room in an office
building, approximately 14x25 ft.,
with a large bathroom next door
that has great lighting, perfect for
changing. The camera/sales room
are one and the same, with a loveseat and comfortable seating/
coffee table, etc. which is easily
moved to provide client seating,
not impede the photographer
while working.
When the door is closed, the
wall space partially covered by an
open door hosts the projection
screen, which is perfect to review
images and host a sales session.
There’s shelving and drawers to
store backdrops/etc. out of the
way, shelves for product display,
as well as wall space for larger
images. Production and business
(paperwork) tasks are conducted
Seating area for presentations.
firmed, and to a degree I never
realized. Because the space is 30
minutes from my home, I worried my clients would balk at
the drive. Silly me. I have clients
who’ve driven from Aberdeen to
Kingston (almost 3 hrs), and they
tell me it’s a great day trip with
ample time to shop in Silverdale
and just be together. (Scratch distance off the “fear” list.) Clients
have been thrilled with the space,
and love the feel, the atmosphere.
shops/homes/etc. to which I had
resorted prior to the studio. My
home is my place of solitude and
comfort; I am not comfortable
traipsing random folks in and out.
The “toy surprise inside” with
the studio has been confidence.
As odd as it sounds, it’s given
me confidence working, pricing,
advertising, pursuing conversations, and promoting my business. I feel empowered to charge
more, I feel my clients view me
Having a studio gave me confidence
The experience is without
words when compared to my
conducting business in coffee
with more credibility, and there
haven’t been any concerns with
the pricing.
in my personal home office.
The camera setup involves
kicker lights on swinging arms,
mounted on the left and right
continued on page 16
My Studio Story
A Studio
in the
Woods
By Larry Ikenberry
“So you are quitting your good
jobs and going into photography
full time? Rots a Ruck!” So responded a neighbor friend when
we told him we were changing
professions that spring.
Projection screen from the seating area perspective
continued from page 15
walls. The hair light is mounted
in the ceiling, making a five to
six light setup a snap. There are
shelves behind the backdrop
which hold extra stools, props,
etc. The ceilings are about 9’, we
make it work just fine.
I am proud to list the physical business address, which
pushes me a bump ahead of
other photographers. My prices
have increased, my clients LOVE
the space, and when I visit with
a prospective client, I can hear
the change in the voice when I
invite them to meet at the studio.
I find the studio to be a unique
selling point. Working with the
animals, the smaller space has
been a pleasant surprise. It’s not
overwhelming to the animal, or
children. It’s warm and inviting.
For anyone without a space,
should the opportunity to share
arise, I would recommend considering this option. Start with
a tentative window of time, so
you’re fine if you decide at the
end, it isn’t working as you’d
hoped. However, view this as
a marriage of sorts — be very
selected with whom you share
your space. I’m incredibly blessed
to work with Faye, but be very
thoughtful about a decision of
this sort.
See Nina’s photography online
at http://ninabeheim.com.
Turning a hobby into a profession was an exciting life decision
which Rachel and I made when
we decided to give up our professions, she teaching and I working in my education background
of biophysics. Although some
friends and neighbors thought
we had “lost it” to give up secure jobs for a “hobby,” we never
looked back nor once regretted
our decision.
The transition from home
studio to commercial space
was a planned process.
Although we no longer own
a studio, our transition from a
start-up home studio to building
a studio in a commercial location
was a long and planned process
that gave us exactly what we
wanted. We chose to separate our
business from our home not only
for the needed space but also
to keep our private life separate from the business. Another
reason was that a commercial
building would become a saleable
asset in the future. After a few
years we added two more office
spaces on a second floor which
were occupied nearly full time by
renters.
A home studio worked well
initially, starting out with one
bedroom as a camera room and
tion of the building. A lunch room
was upstairs where we later
added our own color lab. One of
the best features of the 12 x 20
foot camera room was a 20 foot
ceiling with a motorized background system and many props
available for use.
There was enough space for
workers to even build a set for
commercial photography such as
a mock bathroom, complete with
A Studio in the
one bedroom as a B&W darkroom. Specializing in seniors
and family portraits with some
weddings, we kept quite busy
and after three years outgrew
the home studio. Our beautiful
woods and yard were perfect for
outdoor portraits when weather
permitted.
We searched for a wooded lot
in a commercial location and
finally found six tenths of an acre
of woods on a busy commercial
street. We designed our studio
building as an “A” frame with
office space on the side which
we rented out to help cover our
costs. We visited many studios
and sought help from Kodak in
planning our studio layout. A
photo gallery and reception area
were situated in the front with
a large camera room in the back
which included a large north light
alcove of windows. The work
area, sales room, darkroom, office, dressing room and restroom
were located in the middle sec-
During the peak of our senior
season we were photographing
450 seniors a year. The schedule
was hectic to say the least. After
doing a time study, we dropped
weddings completely.
After 15 years in the studio
building I burned out and needed
a rest. We sold the business to another photographer who leased
our studio space for ten years.
After that he moved out and we
Woods
a tile floor, drapes, a shower installation and professional model
(she came already well built!).
A wooded area in the back was
used extensively for seniors and
family portraits, as well as some
product photography.
The Ikenberry’s studio in the woods.
sold the building and offices to a
contract school photographer.
We loved photography then and
still do. But now it has turned
back into the hobby it once was,
which we will enjoy always.
A
Studio for Pin-ups
Christopher Wooley is a Spokane photographer specializing
in actor headshots, pin-ups, and
business headshots. He shared
his thoughts about studio photography in an e-mail interview.
Describe your target
market.
Actor Headshots - inspiring or
professional actor who wants to
have the best portfolio possible.
Business Headshots - Business
professional who wants MORE
from a headshot than just a picture of what they look like.
Pin-Ups - Women wanting to
impress a significant other with a
personalized gift. Able to splurge
on an experience.
Why did you invest in a
studio?
I was new to my area and
wanted to have more “credit”
in an area with lots of “location
only” photographers. My first studio was housed in the ballroom
of a mansion. It was great
grounds and a much nicer
place for meeting clients
than my shitty apartment
complex. I’ve kept up a
studio ever since. I really
enjoy having a location
that is seperate from home. I’m
more productive and have clearer
boundaries of when I’m “at work”
versus “at home”.
Where is your studio?
I’m in an office building near
downtown Spokane. I share a
building with a lawyer and financial planner.
Describe your camera
room.
My camera room is about
25’x25’x10’. I wish I had taller
ceilings. I have a “stage” area, 3
paper rolls (mounted), a ceiling
mounted cloth backdrop system/
and
I have a general purpose room
divided by decor/theme into a
few separate areas: lobby/meeting area, hair/make-up station,
dressing room, wall of fame (actor headshots), lounge area/seating. I also have a sales/preview
room - projection (fathomfocus),
couch, bar, table - themed for pinup use. I also have an office and
Headshots
rail, all of my lights are on stands
(some with wheels). I also have
storage for clothing, props, modifiers/accessories, stands, and
other toys.
What other spaces do you
have?
production area behind a closed
door where I work in here most
of the time.
Did your prices change
when you went from
location to studio
photography?
Prices changed with new city not from location to studio.
How do clients perceive
your studio?
Friendy, casual, and ecclectic.
Very professional and creative.
How do you market your
physical studio as a
business asset?
How long have you had
your studio?
I’ve been in my current location
for a year. I’ve had a studio space
for about 6 years and have had a
photography business for 10.
What are the best features
of your space?
Location! Atmosphere is
secondary — with some major
decorating it has a friendly vibe
that my clients love.
What would you change if
money were no object and
you could have anything
you want?
Casually via client communication. (Lets chat at my studio /
visit my studio).
sessions a month. Currently I’m
doing around 15 a month.
What do you see as the
biggest advantage your
studio gives you?
What are the key pieces of
equipment in your studio?
My studio gives me credibility
with my clients. In my genres,
credibility is important. For headshots, being in a business district
is convenient for my clients. For
Pin-up, being in an established
spot adds credibility and peace of
mind.
I’m constantly changing things.
As long as I have a camera, I’ll
make everything else work. I like
lights and paper rolls though.
See Christopher’s photography
online at HeadsandTailsPhoto.
com.
Larger space with higher ceilings. I love my current space, but
can always use more. More storage space. I have to be very mindful of where everything lives.
How many studio sessions
do you photograph each
month?
It varies. I’m trying to do fewer
sessions (with increased sales)
and have been successful so far.
Last year I was doing around 30
On the edge
in Spokane
Deke Cloyd has a big studio in
Spokane with several employees on his team. Photography is
just part of what On the edge,
LLC provides their clients. Deke
shared his thoughts about studio
photography in an e-mail interview.
need the room and specific location to accommodate not only
our clients’ needs, but our team
members’ needs as well.
your studio?
We have been in our current
a “Branding and Marketing Package” that sets them apart from all
of the others and their competitors. They need fast, efficient and
targeted design work that is simply yet impactful to their specific
customer and / or project. They
need a team that exceeds their
expectations every time.
We are conveniently located
in a 70 year old warehouse in
downtown Spokane.
room.
We have two camera rooms.
One is a full three-wall white cyc
with a 22 foot ceiling (roughly
40’ x 60’) and the other has a
two-wall backdrop with seamless
Upper deck lounge.
What kind of photography
do you do in your studio?
Commercial / Industrial,
Product, Portraiture, Weddings,
Senior Pictures, Aerials, and
Documentary
studio?
Our company consists of 8
employees who handle several
divisions of our organization. We
location for 12 years.
studio gives you?
It is like no other on the earth
and has equipment and advantages that few can boast.
market (ideal client).
Our ideal client is looking for a
creative and unique team to build
How have your prices
changed over time?
Our prices are updated at a
yearly roundtable and take into
consideration many factors
including, but not limited to:
Salaries, equipment, computer
and software updates, insurance,
uniform updates, cost of living
and local peripheral changes,
vendor price changes, wear and
tear of gear, etc . . .
How do clients perceive
your studio?
Sound Booth.
rollers, muslins, and stand-ups
(roughly 12’ x 20’) with a 10’
ceiling.
Computer stations, full range
of camera and lighting gear, print
stations and layout tables for
mock ups and design work.
have?
We have a four floor, 7000
square foot studio that has two
reception areas, two rest rooms,
5 workstations (Mac & PC with
Wacom tablets), We have a fully
equipped audio and sound booth,
as well as full printing and scanning capabilities.
The most unique and “not like
the others” that they have ever
seen.
you want?
A helicopter pad on the roof
and a drinking fountain with
unlimited dark beer.
business asset?
month?
Inner studio sessions average
20 per month.
As a “one stop shop” for clients
who need efficiency and top end
work done quickly and always
exceeding their expectations.
See Deke’s photography and
other services online at http://
www.ontheedgeimages.com.
of your space?
Uniqueness, size, layout, turnkey equipment, 60TB server
access.
Main Floor Work Stations.
Do You Really Need a
Physical Studio?
By Bruce & Josh Hudson
According to industry statistics
from PPA (and our own research)
on the business of photography,
the average studio or photography business opening its doors
today will be in business 2½
years. We hear a lot of established studios complaining about
all the newbies that have come
into the marketplace. But are
those new photographers really
a threat? Well, maybe short term,
but based on the stats, not so
much long term. These photographers start their business with
a camera, a copy of Photoshop,
and a Facebook page. After the
first year of doing free “portfolio”
sessions for friends and family,
they go for the big time, the $50
session fee with all the images
retouched on a disc. This is not a
sustainable business mode. Very
few shoot and burners make it
out of this stage, hence the 2½
shelf life for them.
So with that said, how do we
relate this to needing a physical
studio or not? Well, we see it this
way, if you are looking for more
of a long term business that is going to help insulate you from the
“I’m cheap and you get EVERYTHING” type of photographers,
you need to find a location that
establishes you, builds your creditability, and suits the needs of
your business at this time. Over
the past 32 years our business
has evolved from working out of
our home, then moving to a strip
mall location, then owning our
own building, to now residing in
a nice office park space. Each of
these locations has worked well
as our studio grew and evolved.
Each of these locations have their
pros and cons which served to
either enhance or denigrate our
business model. Today, with the
popularity of on-location photography, do you really need a physical studio location?
To answer that question, let’s
look at three types of locations
and the pros and cons for each:
The Home Studio
Pros:
• Low overhead
• No commute
• Convenient
• Ideal if you have small kids at
home
Cons:
• Lack of creditability
• Privacy issues
• Lack of efficiency
• Lack of focus, many distractions
• Lack of shooting space
• Lack of meeting space; Starbucks becomes your second
office
• Zoning may restrict your ability to do business at home
• No Google listing presence,
unless you want your house
to be listed as a business
Thoughts – The credibility issue
is the biggest one with this type
of studio. If you are an established photographer moving back
home that’s a little different, but
not having a physical commercial
space can hurt you in the eyes of
your clients and potential clients.
Also, it is hard to separate living
from work areas. Having certain
rooms “off limits” at random
times throughout the day can add
stress to your spouse and kids.
Leased Commercial Space
Pros:
• Instant credibility
• Space dedicated to just business will help you focus
• Able to build up workflow
procedures and become more
efficient, no more sitting at
the kitchen table
• Storage
• Client meeting space, no
more Starbucks consultations
• Indoor shooting space
• Google listing presence –
better SEO
Cons:
• Overhead, monthly commitment for rent
• Startup costs (furniture, office supplies, build out, etc.)
• Pressure for consistent cash
flow and revenue
• Not owning limits what you
can change (colors, outdoor
space for shooting, etc.)
Thoughts – This is a great option if you are looking to commit
yourself and take the next step
beyond a home studio to evolve
your business. It’s a great way to
test the waters with a 1-2 year
lease to see if you can
sustain a business outside of the home. With
the creditability of
having a space comes
the ability to build
value for your service
and charge more. But
now with a lease you
have to make money
consistently to keep
the lights on. The plus
side is now you have
some urgency in your business
and it may help kick you in the
butt to get things going!
Owned Commercial Space
Pros:
• Same pros as leasing (see
above)
• You own it, freedom to paint,
tear down walls, whatever
you want
• Investment – a building is
worth more than a photography business
Cons:
• More overhead than leasing
• Building maintenance costs
• Property taxes
Thoughts – This option is more
for the established studio that
has their revenue dialed in. But
the freedom of having your own
space and the investment opportunity is what many photographers strive for with this option.
So, where do you and your vision
for a photo business fit into this?
Low overhead with low credibility or more overhead with more
credibility? We have done all of
these. Before the 2008 crash we
had hopes of selling our building,
paying off the mortgage of our
new home on Lake Sawyer, and
moving the studio operations
home. After the crash, business
changed and we had to change
with it. That’s one reason why we
moved to a leased commercial
space from the building that we
owned. We were able to cash in
our chips a little bit, maintain
credibility with a storefront, and
we cut our overhead by more
than two-thirds! But all of our
consultations and projections sales
are done on site, so it is a must to
have a convenient, central location
for our clients.
OK, time to answer the question, do you need a physical location to run a photography business? No, you don’t. But if you
want to separate yourself from
all the shoot and burn newbies
out there then yes, in my opinion
you need a professional presence. When a new client books a
consultation and walks through
our studio doors we often hear,
“Wow, you’re a real photographer,
our last one met us at Starbucks!”
It does make a difference!
Bruce & Josh host a weekly
WebTV Show called Photo Entrepreneur TV. Watch it at www.
mystudiomentor.com
A Kennewick
Rich and Mary Ann Breshears
established their Kennewick
studio in 2003, two years after
becoming full-time photographers. Breshears Professional
Photography operates from the
lower level of their home in a
residential neighborhood, with
a separate client entrance and
a portrait garden out back. Rich
shared his thoughts about their
studio in an e-mail interview.
market.
We work across several different markets. Our key portrait client is the mildly affluent woman
in her late thirties to late fifties.
She is looking for professional
level service, but not exactly into
the high end boutique experience.
studio?
It allowed us the ability to meet
clients in a comfortable space
rather than a coffee shop. Having
a studio increased the appearance of providing a professional
experience.
room.
Our camera room, lobby, sales
room, and meeting room are all
one space the size of an average
family room, because that it what
Home Studio
your studio?
We’ve had this property for 10
years.
of your space?
it was before it was a studio. 12’
by 17’ in total size.
have?
Our office is in a converted
bedroom and the bathroom also
serves as a changing room.
The studio is on the garage level of our home. You enter through
a door located on the side of the
house.
What kind of photography
do you do in your studio?
We offer a wide range of services, Our camera room is quite
small, so we can only photograph
small families in the space, but
most of our family work is on location. We do a lot of high school
seniors, business portraits, and
product photography in the space
quite easily though.
Being one level of our home
allows us to work when we want,
and when we get burned out, or
just want a break, we can leave
without leaving. Our portrait
park is awesome! It’s a real gift
to have a park-like setting as our
backyard.
you want?
Probably add an outbuilding
barn with camera rooms, sales/
consultation rooms, and lobby.
month? How does it vary
over the year?
The majority of our work is
done between May and December. There is always product work
in the 1st quarter, but not nearly
as much work overall. During the
high point of the late summerearly fall we are doing three or
four sessions in a day. Our average over the year is only about 35
sessions with all of our combined
markets.
studio gives you?
Our clients are always telling us
how much they enjoy the homelike feeling combined with the
professionalism. They feel comfortable and yet they know they
will have their needs met.
How have your prices
changed over time?
We have been at it a long time.
Our prices have changed as our
market has changed. We charge
a lot more than we did in the
beginning, but we’ve fired many
layers of clients to get to where
we are today. I’m sure that will
continue.
business asset?
Don’t really think about it.
Because the studio is in our home
The Breshears backyard portrait garden provides many options for outdoor
portraits.
29 Years in the
Valley Studio
we do consider it a multiple
purpose property. The business
and the residence parts work
together yet are separate.
Lighting and backgrounds.
Nothing fancy. The place won’t
take it.
See Breshears Professional
Photography at http://breshearsphoto.com/
Spokane photographer Robert
Behm, currently located in a retail space in Spokane Valley, has
had Valley Studio for 29 years.
Rob specializes in a variety or
portraits, including high school
seniors, and some commercial
work. He says he invested in a
physical studio because “You
can’t have year round business
where I live without it. I also
prefer the professional environment it creates for meeting with
clients.”
His studio is New York loft style,
including a 27’ x 18’ camera room
with a 20’ ceiling. In addition, he
has reception, a make-up area,
dressing/bath room, and a production office on the second floor.
See Rob’s photography at
www.robbehm.com/.
What is Your Business Worth?
By Rachel & Larry Ikenberry
Cascade Photographics, Inc.
(1970 - 1990)
Olympia, WA
At one time or another, each of
us has or should consider what
our photography business is
worth. If we treat our photography studio as a bona fide business, then it should have value
like any other business. Whether
you are planning to sell your
studio now or some years in the
future, it is important to give
some thought to how you might
increase the value of your business and gain some idea of what
it might be worth on the market.
The type of studio you have will
be a large factor in determining
the saleable value of your business. If your business is part-time
and you are working out of your
home, the value will be quite different than an established studio
in a separate, commercial location. If your studio is a separate
building attached to or separate
from your home, then any future
sale would probably include
selling your home as part of the
package.
Perhaps the most important
selling point that a potential
buyer will look for is a healthy
client base: clients who think of
you first for their photographic
needs, clients who have been
your fans for years. Think of
how you can cultivate many such
clients that you can pass along to
your buyer. Organize your client
database files according to the
type of photography you do. This
will ease the marketing direction
for you and the next photographer / owner.
The transition is critical to the
success of the new owner. If you
are like most, you will be at the
point of burnout and anxious to
go on vacation! However, make
the most of this time. If you have
the privilege of having more than
one potential buyer, court the one
who can have the best success
with your clients. Once you’ve
made the deal with your buyer,
promote him or her by having an
event such as an open house to
meet the new owner. You want
your clientele to think of the new
owner as a family friend, just as
they do of you.
Money
Make the price fair, but don’t
give it away. Talk to a CPA about
the way you structure the sales
contract. Much of the value will
be blue sky, not tangible things
like gear, but your reputation
and your relationship with your
clients. Separating the blue sky
value from the rest could be advantageous to you when it comes
to paying tax on your sale.
Be careful with any accumulated debt. Credit card debt can eat
you alive and become a monster
to pay back. Of course any accumulated debt will count against
your assets for the business.
The Contract
Consider carrying the contract.
If you are financially able and
comfortable with the reliability
of your buyer, it might be just
the bonus to enable your buyer
to close the deal. If you do so, I
recommend having a contract
collection agency to handle the
payments. Then if there are problems, they are the strong arm of
enforcement for you. It takes the
personal emotions out of the mix.
There are four methods for
determining the value of your
studio business. A common approach is to calculate by each of
these methods and then average
the value of the four. You should
plan to have an accountant help
you in figuring these valuation
methods.
The four methods for evaluating a business value are
• BANKER’S VALUE
• SBA (Small Business Administration) VALUE
• IRS VALUE
• CPA (Certified Public Accountant) VALUE
Let’s look at each of these
methods in detail. First you’ll
need to determine the usable
income value and the asset value.
USABLE INCOME is the sum of
the following:
• Net Profit
• Interest Expense
• Officer / family salary
• Owner benefits (health insurance, life insurance, etc.)
• Amortization and depreciation
ASSETS is the sum of the following LESS LIABILITIES:
• Building (if included in the
sale)
• Land (if included in the sale)
• Equipment and vehicles
• Fixtures and furnishings
1) According to the BANKER’S
VALUE, the buyer should realize
30% on his or her business. Value
= Usable income divided by .30.
This is how a bank might evaluate a business when issuing a
loan or financing a business.
2) The SBA Value method is
the ability of a business to pay
itself off in 5 years with 1/2 of
usable income used for the pay
off.
Value = 1/2 Usable Income x 5
3) The IRS Value Method is
based on $20,000 as the arbitrary
figure an owner should make.
($20,000 is the number used in
1990 when we sold our business.
You’ll need to update that one!)
Complete these steps to determine this value:
a) Add family income ($20,000)
to 10% of the assets
b) Subtract (a) from the Usable
Income
c) Capitalize (b) @ 30% to get a
goodwill factor, (b) / 0.30
d) Add goodwill factor (c) to the
assets
4) The fourth method, the CPA
Value, is the sum of Assets and
Usable Income.
$
As you can see from the above
valuation methods, you are going
to need detailed books to include
all income, expenses, inventory valuation, salaries paid out,
loans and interest for a start. If
you have not been keeping good
financial records, now is the time
to start, so in the future you will
have the necessary numbers
available. Your good records will
also benefit the new owner, making it easy for him/her to see the
quarterly trend of each income
stream you have.
As you consider the sale of your
business, ask yourself, “what are
the valuable parts of this business that someone would be glad
to pay for?” The building? The
photography niche you have established? Your reputation in the
community? Your business name
recognition in the community? A
great stock photo collection that
is valuable?
Now that I have you thinking,
make a list of to-do’s for yourself
to be ready when the time comes.
It might just be one busy December afternoon, when unexpectedly, that person walks through
your door and shows interest in
working for you or perhaps even
being an owner! You never know!
Photoshop Tip: Using Layer Masks to Control Layer Effects
By Heidi Swoboda
I was so fortunate to have the great opportunity to study with Thom Rouse at Image Explorations on
Vancouver Island, British Columbia thanks mainly to a generous scholarship from PPW. Thom is not
only amazingly creative, but is a really nice guy as well. The week went by much too quickly. Talk about
a powerful punch of creativity in one room!
I would like to share with you a trick we learned from Thom.
When you apply a layer style (such as a stroke–
[double click on the layer in the layers pallete,
check stroke and set the color and size]) to a layer,
the style is applied all around the layer. You can
change the overall size and spread of the effect, but
it applies universally to the layer.
Try this:
Well sometimes, I’d like to erase a part of the layer
and not have that stroke apply to the erased area. (If
you try it, you’ll see the stroke will just move with the
erased edge).
Double click on the layer in the layers palette to
see your layer effects.
Check the box that says ‘layer mask hides effect’.
You may have to do this every time. For some reason the box doesn’t always stay checked.
Add a mask to your layer (by clicking
the icon at the bottom of the layer palette
that looks like a dark square with a white
circle in it)
Click on the mask as it now appears as
a white box next to your layer in the layers palette
Now try erasing on your layer, the
stroke will be erased.
Note, if you are clicked on the layer (as
opposed to the mask) this won’t work.
This trick applies to all of the layer styles (bevel, drop
shadow, etc).
Try it!
Now apply the technique to a
real-world image and create a
look that would be difficult to
achieve otherwise.
In this image, the technique
was used to create realistic drop
shadows that didn’t spill out of
the circle at the bottom.
PPW Member PPA 2014 Print Competition Awards
Congratulations to these PPW members who entered images in the 2014 PPA International Print Competition and earned merits for their photography. Many of these images also merited in the PPW 2014 Print
Competition.
Name
Image Title
City
Allen, Mary Jo
Homestead Heritage
Lake Forest Park, WA Merited Image
Behm, Rob
Mystic Mountain Morning
Spokane Valley, WA
Allen, Mary Jo
Behm, Rob
Blunck, Karissa
Blunck, Karissa
Blunck, Karissa
Breshears, Richard
Cianci, Donald
Clegg, Julie
Clegg, Julie
Clegg, Julie
Dillon, Lisa
Dillon, Lisa
Dillon, Lisa
DiPiazza, Robert
Evans, Jason
Evans, Jason
Gregory, Laurie
Hockley, Aaron
Hockley, Aaron
Hockley, Aaron
Johnson, Faye
Kassab, Cindy
Kassab, Cindy
Kassab, Cindy
Kelleher, Julia L
Kelleher, Julia L
Kelleher, Julia L
Kelleher, Julia L
Lemmons, Jenica
Lemmons, Jenica
Lemmons, Jenica
Marsidi, Susan
Protected
Details And Delight
A Splash of Refreshment
Diamonds in the Sky
Pink With a Splash
Double Golds
McKenna
Snow Monster
Snow Racer
Take me Home
After Bloom
Against The Wind
Red
First Catch
Defining Grace
Princesses have needs, too
best in show
Seattle Cool
Summer Morning Friends
The Future is Looking Up
No One Will Suspect
Best Friends
Close Encounters
Glowing Hills
He Has Arrived
Her Little Lamb
The Age of Innocence
The Eternal Pessimist
A Waltz On The Water
Can’t walk on water?!
She followed me home,
honest!
Architectural Wonder
Status
Lake Forest Park, WA Merited Image
Spokane Valley, WA
Merited Image
Olympia, WA
Merited Image
Olympia, WA
Olympia, WA
Kennewick, WA
Longview, WA
Issaquah, WA
Issaquah, WA
Issaquah, WA
Sherwood, OR
Sherwood, OR
Sherwood, OR
Kennewick, WA
Woodinville, WA
Woodinville, WA
Woodinville, WA
Vancouver, WA
Vancouver, WA
Vancouver, WA
Bremerton, WA
Vancouver, WA
Vancouver, WA
Vancouver, WA
Bend, OR
Bend, OR
Bend, OR
Bend, OR
Longview, WA
Longview, WA
Longview, WA
Everett, WA
Merited Image
Merited Image
Merited Image
Merited Image, PPA Showcase Book
Merited Image
Merited Image, PPA Loan Collection
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Marsidi, Susan
Romance at the Vizcaya
Everett, WA
Merited Image
Martineau, Marie
Fanfare
Olympia, WA
Merited Image
Martineau, Marie
Martineau, Marie
Martineau, Marie
McGraw, Alisha
Schoeggl, Scott
Seagren, Wendy
Seagren, Wendy
Seagren, Wendy
Seim, Gavin
Seim, Gavin
Stuckey, Kari
Stuckey, Kari
Stuckey, Kari
Stuckey, Kari
Swarts, Danny
Swarts, Danny
Swarts, Danny
Vitaljic, Linda
Vitaljic, Linda
Vitaljic, Linda
Walker, Doug
Walker, Doug
Weston, Matthew
Weston, Matthew
Yearsley, Sonja
Are Your Pearls Bigger
Than Mine
Hallowed Ground
Hearts are Everywhere
Suit Up
A Joyous Pronouncement
A Window Through Time
Forest Cathedral
Heaven On Earth
Autumn’s Secret
Jurassic
Geometric Warehouse
Rosie’s Big Adventure
Watchful Eye
Who’s Watching Hooo
Calm Before The Storm
Red Satin Rose
Spring On The Creek
Awakening
Birth Of Crows
In The Clouds
American Made
Dawns Early Light
Red Smoke Cascade
Visually Sound
Let the sparks fly
Olympia, WA
Olympia, WA
Olympia, WA
Federal Way, WA
Tacoma, WA
Vancouver, WA
Vancouver, WA
Vancouver, WA
Ephrata, WA
Ephrata, WA
Olympia, WA
Olympia, WA
Olympia, WA
Olympia, WA
Puyallup, WA
Puyallup, WA
Puyallup, WA
Bellingham, WA
Bellingham, WA
Bellingham, WA
Olympia, WA
Olympia, WA
Edmonds, WA
Edmonds, WA
West Richland, WA
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image, PPA Showcase Book
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
Merited Image
At left: Mystic Mountain Morning by
Rob Behm
PPW is a State Affiliate of
Professional Photographers of America
An International Association
Member News & Activities
In Memoriam:
Annie Grasegger
1925 - 2014
We are saddened to report
the passing of Annie Grasegger.
Annie was a life member of the
Professional Photographers of
Washington, Inc. and won many
awards for her photography. She
was a joy to talk to at the conventions and always had a smile.
Annie Grasegger, 88, of Seattle,
passed away on Sunday, June 15,
2014. She was born in Garmisch,
Germany, on September 14, 1925.
Annie was trained as a photographic printer in Germany
before emigrating to the U.S. in
1955. While employed full-time
with the Seattle photography
firm of Dudley, Harding and Yang,
she also worked for and lived
Dottie and Leif Luglan
Our summer has been fairly
unexciting for anyone but us. We
spent the first part getting ready
for some work to be done to our
home (and studio) during the
second half.
with the Henry Kruse family of
Broadmoor. Her photographs
(some of which were published
in the Seattle Times) earned her
awards from the Professional
Photographers of Washington
and an honorary lifetime membership in their guild. Her love of
nature is reflected in her photos
of the Arboretum, the Japanese
Garden and alpine settings that
reminded her of her homeland.
Annie touched the lives of many
with her tremendous ability to
make friends wherever she went;
her kind, generous heart; and
her willingness to help those in
need. Annie is survived by family
and friends in Germany and an
extended family of close friends
in the Seattle area. She will be
deeply missed.
Obituary originally published in
the Seattle Times June 22.
That entailed going through
every room (including closets)
and clearing out 22 years worth
of collected “stuff.” We also went
through all the old files from
the time we began business in
Prosser, shredding all the negatives, prints, CDs and documents
which would identify any of our
clients and throwing out the
other material in the files.
We only kept files from the last
five years (weddings go back 10
years). In mid-August the painter
started. He divided the house into
four sections, and he progressed
one section at a time, first removing the old pop-corn texturing
from the ceilings, then fixing
cracks or problems with the walls
or ceiling and applying a very light
texturing to the ceilings before
actual painting. Then the flooring
people came and removed all carpeting and replaced it with wood
laminate (or vinyl in the hallway).
Meanwhile, we were moving
things from room to room to clear
the next work area. On September
11th the landscaper came and
dug out some old shrubbery and
replaced our old watering system
with a new one. In September
we hauled our fully loaded Photo
LITES utility trailer to the Prosser
Chamber city-wide yard sale in
the parking lot of the old railway
depot. We rented 3 stations and
got rid of most of the unwanted
“stuff” that was too good to throw
out. The rest goes to charity.
Oh yes, throughout all this we
managed to do some photography.
Marie Martineau-Sandberg
It has been a crazy wonderful
summer for Jon and I. We spent
the 4th of July in Idaho with Jill
Davidson and her family. Jill is
one of our speakers for Vancouver in March.
Christopher Woolley
houseboat in Brinnon. It has been
a wonderful summer, I hate to see
it end.
Can’t wait to see what the fall
brings.
James Burrill
Late July and early August
brought a wonderful delayed
Honeymoon in Maui, the birth of
our granddaughter Chloe the day
after we got to Maui, and PPA International Print Judging. Needless to say my cell phone was
busy with texts and calls. Thanks
to Doug Walker I knew how my
prints did right away! We also
had the pleasure of photographing one of my clients at sunset on
the beach, it was so much fun.
My birthday in August was
celebrated at the Ocean with 3
of our grandchildren, and Jon’s
in September will be spent on a
The one great thing personally was that after 5 years on the
waiting list my wife received a
kidney transplant this summer.
That has kept us busy with trips
every other day to UW Medical
Center and her having to go back
up there and stay a few times
with her body trying to reject
the new kidney. But she is doing great and we all feel really
blessed and thank God that this
has happened for our family.
I get to play a Zombie in the
Syfy’s new TV show Z Nation
(Fridays at 10pm). I play several
different background zombies.
I’ve also done headshots for
many of the featured actors in the
show, too.
Fall Education Conference
Hotel Davenport
Spokane
October 18-20
Images of Merit
Beauty is in the Eye of the Beholder,
by Alexis Sharpe
Daddy’s Little Girl, by Carla Pomroy
Our Love Will Keep Us Warm, by Jenica Lemmons
Pretty in Pink, by Rachael Hathaway
All of the Images of Merit on these pages are among the top
entries in the 2014 PPW Print Competition and were exhibited
during Spring Conference in Tacoma.
Triple Play, by Mary Jo Allen
The Old Fishin’ Pier, by Mary Jo Allen
Time to Go, by Jason Evans
Coiled Light, by Richard Kletsch
The Eyes of Hope, by John Perea
PPA Councilors
Professional Photographers
of America members govern
the association through representatives in the PPA Council.
Washington has four elected
Councilors, all of whom are
also PPW members, although
that is not required. PPW is a
state affiliate of PPA.
PPA Council members represent all of the PPA members
in his or her respective state.
A Councilor’s duties include
attending state and local association meetings, encouraging membership in PPA, and
maintaining constant connection between PPA members
and PPA headquarters. Washington’s Councilors are:
Jeff Fulks, AFP
[email protected]
Doug Walker, CPP, FP
Images of Merit
Good Day Sunshine, by Georgia Hill
Hearts are Everywhere,
by Marie Martineau-Sandberg
[email protected]
Marie Martineau-Sanberg,
CPP, Cr. Photog., FP
[email protected]
Faye Johnson, CPP, M.
Photog., FP
[email protected]
Visually Sound, by Matthew Weston
“In photography there is a reality so subtle that it becomes more real than reality.”
– Alfred Stieglitz
Meet Spokane District Reps
Christopher & Deke
Spokane is the economic hub
of eastern Washington, with an
active photo community. Deke
Cloyd and Christopher Wooley
are PPW’s new district reps for
the Spokane district.
They’re laying out the calendar
for upcoming meetings and plan
on having regularly scheduled
events rotating among various locations, including studios
around our region. So far Spokane District meetings have been
on the First Saturday of every
month. Look for lighting, posing,
and business classes in upcoming
months. Check out the PPW website for the latest information.
Deke Cloyd
In addition to regular PPW
meetings, Deke is formulating
and organizing a new PPWendorsed project which reaches
out to the schools and camera
clubs in our region. He says,
“This is very deep seated in my
heart as I came from a wonderful
camera club which was respon-
sible for me getting my start in
this industry. The show of hands
(which was almost 100%) at
our last board meeting showed
that others came from camera
clubs as well. Time will tell just
how this is able to capture new
members into our organization.
We are working hard to accomplish this and are very grateful
that we have the full support and
endorsement of PPW.”
What prompted Deke and
Christopher to step up and become co-reps for the district?
Deke says he became District
Rep because “I have a great deal
of respect and admiration for PPW President
Doug Walker and
when he asked me to
step into the District
Rep position, I accepted. Being a part of four
other nationally-recognized organizations
in our industry, I feel
that I can bring a new
perspective to PPW.
Not only do I bring
knowledge and knowhow from the film world, I run
a team of 8 creatives that travel
to the far reaches of the world to
shoot projects for a wide variety
of modern clients and their discriminating needs.” Christopher
“wanted to be actively involved
with my local organization. I
Christopher Wooley
joined PPW after attending the
Spring conference as a vendor.”
So what do these guys do for
fun? Deke says, “A few who know
me well, know that I am an avid
kayaker and escape to my cabin
on Orcas Island as often as possible. I have made my own home
brew beer since I was 17 and
belong to 4 different dance clubs
which keeps my personal life
extremely busy. Yes, I love staying
busy . . . Oh . . . and I go home to
my 110# gorgeous blond girl every night. Her name is Zoey and
she is a Newfoundland / Golden
Retriever. Best friend I could
ever ask for.” And Christopher? “I
will be directing a play (Sherlock
Holmes) in April at the Spokane
Civic Theatre.”
District Reps
Olympic:
Ernst-Ulrich Schafer
[email protected]
Southwest: Marie
Martineau-Sandberg
[email protected]
Marie MartineauSandberg opened
her first studio in
Blaine, Minnesota in
1985, moved to Honolulu in 1989, and
established Timeless
Memories Photography in Olympia
in 1994. She has been an active
member of PPW ever since, holding
almost every leadership position at
some point.
Northwest: Mark Turner
[email protected]
Mark joined PPW
in 2009 when he began adding portraiture to his business,
concentrating on
families. He has been
photographing garden and native plants, licensing them
to book and magazine publishers,
since 1994 when he started Turner
Photographics. He’s a Rochester
Institute of Technology graduate.
Central: Tim Patrick
[email protected]
Sno-King: John Perea
[email protected]
John specializes in photographing
weddings, portraits, and some commercial work from his Renton studio.
He opened his first
studio in 1973 while
working as a deputy
sheriff in California.
After a gap, he opened
a studio in Susanville,
CA in 2003 and moved to Renton in
2008. He became a Certified Professional Photographer in 2010. John is
active with Seattle Professional Photographers and PPA as well as PPW.
Pierce: Brian Page
[email protected]
Brian Page has been running Page
Photography with his wife Cindy,
since 2006. From
their base in
Gig Harbor they
operate without a
formal studio by
working with their
clients on location.
Their clients range
from corporate
and senior portraits to families and
landscapes.
Yakima: vacant
Southeast: Sonja Yearsley
[email protected]
Sonja is the owner
of Sonja Photography
in West Richland and
has been in business since 2010. She
enjoys weddings,
portraiture, and landscape photography.
She works hard to attend educational events so she can grow as a
business owner and artist.
Spokane Co-Reps:
Christopher Wooley
[email protected]
Christopher Wooley
is a Certified Professional Photographer
with a niche portrait
studio in Spokane
specializing in Pin-Up
photography and
headshots for actors and executives.
He has also developed FathomFocus,
an iPad App for in-person sales for
photographers.
Deke Cloyd
[email protected]
Deke has been the
C.E.O. of “On the edge
Images” since its opening in 1982. Moving
from Colorado in 1999,
he and his two children
relocated to Washington State and started
On the edge Media Group in order
to encompass other divisions and an
educational direction. This company’s
passion has a strong emphasis in
commercial / industrial work and
the team commonly travels to many
parts of the world, both near and far,
to accomplish what their demanding
clients need.
Vacancies
District Reps are the heart of
PPW, connecting members with
each other, close to home, on a
regular basis. It’s a good way to ease
into leadership. A rep is needed in
Yakima District.
PPW
Fall Education
Conference
coming to
Spokane
October 18-20
District Events
Northwest
Central
ppw.org
Olympic
Olympic: Clallam, Jefferson, Kitsap
SnoSouthwest: Clark, Cowlitz, Grays Harbor, Lewis, Mason, Pacific,
King
Thurston, Wahkiakum
Northwest: Island, San Juan, Skagit, Whatcom
Pierce
Sno-King: Snohomish, King
Southwest
Pierce: Pierce
Central: Chelan, Douglas, Grant, Okanogan
Yakima: Kittitas, Klickitat, Yakima
Spokane: Adams, Ferry, Lincoln, Pend Oreille, Stevens, Spokane
Southeast: Asotin, Benton, Columbia, Franklin, Garfield, Walla Walla
Stay in Touch
with PPW
Online
Upcoming Events
Find A
Photographer
Southeast District
Last Tuesday of each month, 7 pm
Roundtable Pizza in Pasco
Meetings often include an image critique session.
Yakima
Spokane
Southeast
Northwest District
Second Tuesday of each month,
7 pm
Rotating locations
Award-winning
Images
Membership
Application
The Washington
Photographer
Providing your tools for
Visual Storytelling
www.ProPhotoSupply.com | Portland,Or
The Washington Photographer
Mark Turner, Editor
4682 Wynn Road
Bellingham, WA 98226
Frenzy, by Georgia Hill

photographer - Professional Photographers of Washington

Transcription

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