GREENSHEET - National Association of Produce Market Managers

June 2 01 5
GREENSHEET
About NAPMM
Founded in 1947, NAPMM
strives to help market
managers improve facilities
and increase services while
encouraging cooperation and
exchange of ideas between
members and partners.
NAPMM Officers
Rose Harrell ...................... President
Kristina Stanley ... 1st Vice President
Paul Thompson .. 2nd Vice President
Deb Churchill (non-board) . Treasurer
Gary Da Silva .................... Secretary
INSIDE THIS ISSUE:
MESSAGE FROM THE PRESIDENT
It is with great pride and honor that I accept the position as NAPMM’s
President for 2015. It is truly my pleasure to be able to serve as president and
graciously accept this responsibility and will represent NAPMM with dignity
and respect. I look forward to working with our team of officers, directors, and
committees to carry NAPMM’s mission and vision forward. The BOD’s are
here to work as team leaders to NAPMM’s TEAM – our membership! Without
you there is no TEAM. I encourage all members to get engaged in NAPMM.
As we develop the 2015 committees, I have asked the committee chairs to
reach out into the membership for committee members. Being an active part of
the TEAM is what adds value to being part of this great organization. My focus
this upcoming year as president will be to:
 Revise NAPMM’s Strategic Plan
 Involve more members in the Committees
 Continue to increase membership
 Strengthen our collaboration with World Union of Wholesale Markets, United Fresh, & USDA
I would like to thank the Florida Department of Agriculture and Consumer Services and the entire
conference committee for giving our members another educational, interesting, and enjoyable
annual conference. It truly was one of the best conferences I have attended. I look forward to the
70th Annual Conference which will be hosted by The City Market in Kansas City, Missouri next
Spring.
As you may know, each year at the annual conference, one of our NAPMM members is honored
with being named NAPMM Market Manager of the Year. This year we honored Ronnie Best,
Market Manager of the NC State Farmers Market. Congratulations Ronnie!
One of NAPMM’s Founding
Members Passes
I look forward to a productive year, and encourage input and ideas from all members. The next
BOD meeting is scheduled for June 3. If there is anything you would like the board to discuss,
please send an email to Linda Best [email protected] and myself at [email protected] so we
can include it on the agenda. The board is here to serve the membership!
Ft. Myers Conference a Great
Success!
At our Service,
DIRT: A Modern Market will
open at Findlay Market
The Charlotte and Edward
Unnewehr Kitchen at Findlay
Market
6 Farmers Markets Worth
Checking Out Right Now
$150 Million Investment in
Hunts Point
The Fresh Market Exiting
California
City Market Joins Global
Celebration
State joins Mayor to Celebrate
Market’s Success
Rose Harrell, President
ONE
OF
NAPMM’S FOUNDING MEMBERS PASSES
William Mulligan, Sr. passed away peacefully at his home, surrounded by
his family on March 27. Bill was one of the founders of NAPMM and was a
lifetime member and great supporter of the organization. In recognition of
his contributions to the organization, NAPMM”S highest award, the William
Mulligan, Sr. Award, bears his name and recognizes other members who
have also gone above and beyond for the good of the organization. Without
a doubt, NAPMM would not exist today without Bill’s years of dedicated
service. Bill and his loving wife and life partner Helen were a mainstay at
conferences for years and took a leadership role in the planning and execution of three conferences held in Rochester.
Bill was the manager of both the Utica and Genesee Valley Regional Markets in New York State,
during a career that spanned over 40 years. He also gave his energies to a number of organizations in the Rochester area, including the region’s food bank, FOODLINK, the Rotary, the Kiwanis, the local Chamber of Commerce and his church. Bill’s life was devoted to others and to giving back. He silently assisted countless folks in need and never sought any praise or recognition.
He truly was a selfless giver, a fighter, unafraid to stand up for his beliefs and others and a remarkable human being. He will be sadly missed but fondly remembered.
Rest in peace my friend.
- Jim Farr, Rochester Public Market Manager
GreenSheet
Page 2
FT. MYERS CONFERENCE A GREAT SUCCESS!
Jim Farr—NAPMM Conference Chair The Florida Department of Agriculture and Consumer
Services “pulled out all the stops” to host a stellar 69th Annual Conference in Ft Myers. Florida,
April 8-11. The Southwest Florida location provided perfect weather as well as easy access to one
of the most productive winter vegetable production areas in the world. NAPMM returned to its
roots with a variety of tours featuring farms, packing facilities and the University of Florida’s
Agricultural Research Facility in Immokalee.
Attendees also experienced tours of two retail and two wholesale markets as well as the Winter
Estate and Laboratory of Thomas Edison and some valuable classrooms sessions.
Congratulations to Market Manager of the Year Ronnie Best, from the State Farmers Market in
Raleigh and to the newest Certified Market Manager, Rose Harrell.
As the photos below depict, a great time was had by all. Thanks again to our friends from Florida;
you certainly showed us some southern hospitality. See everyone next year in Kansas City
Missouri!
Ronnie Best, Manager of the
State Farmers Market in
Raleigh, NC receives
Market Manager of the
Year Award
Thanks to everyone
involved in organizing the
69th Annual Conference
held April 8-11 in
Ft. Myers, Florida
Rose Harrell, Director of
Facilities for Maryland
Food Center Authority
Receives Certified Market
Manager Accreditation
J une 2 0 1 5
Page 3
DIRT: A MODERN MARKET
Thank you to our
Sponsors of the
2015 Annual
Conference
WILL OPEN AT
FINDLAY MARKET
Submitted by Joe Hansbauer, President & CEO, Corporation for Findlay Market
To establish a year-round market place for the purpose of connecting consumers and producers of
locally grown foods and other agricultural products, DIRT: A Modern Market will open at Findlay
Market Summer 2015
DIRT will be a full-time retail store at market selling only locally produced fruits, vegetables, meat,
cheese, dairy products and cottage goods. DIRT will function like a consignment store where
growers and producers will rent space by the week or month, set up their individual display, set
their own prices, and be reimbursed 70-80% of their gross sales
DIRT will market food products that celebrate what is unique and best about a community – its
local crops, ethnic traditions and creative populace – while keeping a greater percentage of food
dollars circulating in the local economy. Our goals are to encourage healthy eating, expand the
market for local growers and producers, and promote community involvement and sustainable
living.
DIRT will serve as the informal hub of our local food initiatives at Findlay Market, which includes
our weekend farmers market, the Findlay Market neighborhood farmstands and pop-up markets,
The Kitchen at Findlay Market, and Produce Perks/SNAP Plus.
Dirt will also serve as an informal community center, hosting meetings of local organizations and
presenting classes on topics such as gardening, healthy cooking, food preservation, crafts, and
issues relating to sustainability.
The Corporation for Findlay Market will launch DIRT with generous support from the Interact for
Health Foundation.
THE CHARLOTTE
AND
EDWARD UNNEWEHR KITCHEN
AT
FINDLAY MARKET
Submitted by Joe Hansbauer, President & CEO, Corporation for Findlay Market
An exciting new endeavor, The Charlotte and Edward Unnewehr Kitchen at Findlay Market, will
bring incredible resources to food entrepreneurs in the Cincinnati area. This five-kitchen, 8,000
square foot facility will provide new and existing local food entrepreneurs with affordable, rent by
the hour access to commercial grade equipment in a health department approved facility - both of
which typically prove to be barriers to the growth of budding food businesses. Findlay Market is
already a premier location to start and grow a food related business, and The Kitchen will further
remove those barriers, especially focusing on entry for low-income and minority food
entrepreneurs. With immediate access to farmers for raw goods, as well as a direct channel to
Findlay Market for retail sales, The Charlotte and Edward Unnewehr Kitchen will become part of
an
organically
grown
cycle
feeding
and
stimulating
our
community.
The kitchen space will also be used for a variety of different events, such as pop-up restaurants,
corporate and community meetings, cooking classes, healthy eating education and supporting
farmers who are looking to make value-added products from their produce.
This $2.6 million project is being made possible by the Marge and Charles J. Schott Foundation,
The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, Greater Cincinnati Foundation and a
host of other local and regional philanthropic partners. Construction will begin in May and our
doors are slated to open in Fall 2015.
“Overland Park Farmers'
Market is the best in Kansas.
I've been shopping there for
twelve years, buying produce
for restaurants and
my family.”
-Chef Carl Thorne-Thomsen,
Prairie Village, KS
OVERLAND PARK FARMERS MARKET NAMED “BEST”
COOKLIGHT MAGAZINE
BY
Submitted by Kristina Stanley, Recreation Supervisor, City of Overland Park
According to CookLight Magazine, the Overland Park Farmers' Market has been named the Best
Farmers' Market in Kansas!!! The online story features a slideshow of the best market in all 50
states. www.cookinglight.com/healthy-living/travel/best-farmers-markets/overland-park-farmersmarket
(cont’d next page)
GreenSheet
Page 4
OVERLAND PARK FARMERS MARKET NAMED “BEST” BY COOKING
LIGHT MAGAZINE (CONT’D)
“Overland Park Farmers' Market is the best in Kansas. I've been shopping there for twelve
years, buying produce for restaurants and my family. It has a little bit of a festival atmosphere
on Saturdays—live music, prepared food vendors, huge crowds. The variety and quality of the
produce is outstanding, and there are quite a few organic farmers." —Chef Carl ThorneThomsen, Story, Prairie Village, KS
Carl Thorne-Thomsen (the guy quoted in the article), Chef Carl owns a local farm-to-table restaurant, Story. He is a 2013 James Beard semifinalist nominee for Best Chef Midwest and
FOOD & Wine magazine's 2013 winner for The People's New Chef: Midwest.
Crescent City Farmers Market
New Orleans, LA
Chef Carl is an avid shopper of market and huge supporter of many of our vendors. He shops
pretty much every week, twice a week. It's quite an honor to have a chef of is caliber think so
highly of this market and what's offered.
6 FARMERS MARKETS WORTH CHECKING OUT RIGHT NOW
Jason Heidemann, April 14, 2015—http://www.orbitz.com/blog/2015/04/6-farmers-marketsworth-checking-right-now
“Fiddlehead ferns, morel mushrooms, ramps, leeks, asparagus and radishes. Don’t forget avocados, beets, spinach, strawberries, rhubarb and artichokes. If spring is about one thing, it’s a
cornucopia of fresh produce, and there’s no better place to capture the season’s bounty than at
your local farmers’ market. Among the thousands nationwide, the wildly eclectic list assembled
here highlights some of the best.
Eastern Market
Detroit MI
1. Crescent City Farmers Market, New Orleans, LA
Only in New Orleans does crawfish sell out, but that’s the case at this year-round market held
weekly at four citywide locations including Uptown, the French Quarter, Mid-City and Downtown. The Crescent City Farmers Market attracts more than 140,000 visitors annually and since
its 1995 founding has raised more than $11 million to benefit the local economy. Want to cook
up some fried green tomatoes with shrimp remoulade while rubbing elbows with the city’s colorful locals? Then put this market at the top of your list.
Must have item: Beet juice lemonade at from Amanda’s Fruit Specialties.
2. Eastern Market, Detroit, MI
We know this much about Detroit: Despite the city’s many financial woes it boasts one heck of a
weekly farmers market. Part of a public market where locals have gathered to eat since 1891,
Motor City’s Eastern Market brings together 250 vendors every Saturday to downtown Detroit
for a year round smorgasbord of fruits, vegetables, fresh-cut flowers, homemade jams, maple
syrups, specialty food products and pasture and/or grass-fed meat sourced from farmers in
Michigan, Ohio and nearby Ontario. The market is anchored by annual events like Flower Day
and the Harvest Celebration.
Must have item: Bloody Marys from Vivio’s Food and Spirits and pierogis from the People’s Pierogi Collective.
Pike Place Market
Seattle, WA
3. Pike Place Market, Seattle, WA
Did you really think you were going to make it through this list without a mention of one of the
most famous tourist destinations in the country? Pike Place in Seattle boasts 10 million visitors
annually and is currently undergoing an expansion which will give it even more retail space.
Tourists may queue up to watch local merchants toss fish around, but locals know this nine-acre
historic district is home to more than 80 farmers, 200 craftspeople, 200 independent businesses
and five social services (oh, and awesome local seafood).
Must have item: A bag of mini doughnuts from Daily Dozen Doughnut Company.
4. Rochester Public Market, Rochester, NY
This historic city-run market has racked up impressive number of recognitions over the years
and remains one of the nation’s most robust with an attendance of up to 2.5 million visitors annually. The year round Rochester Public Market has been operating continuously since 1905
and operates thrice weekly including every Tuesday, Thursday and Saturday when more than
300 vendors gather beginning at 5am. The market boasts a plethora of Rochester-area farmers
and indie local businesses including food stands, coffee shops, florists, breweries, and more.
Must have item: Empanadas from Juan and Maria’s.. (cont;d next page)
Rochester Public Market
Rochester, NY
J une 2 0 1 5
Page 5
6 FARMERS MARKETS WORTH CHECKING OUT RIGHT NOW
(CONT’D)
Dane County Farmers Market
Madison, WI
5. Dane County Farmers Market, Madison, WI
The Dairy State’s capital city hosts a twice weekly downtown market and it’s a doozy. The largest “producers only” farmers market (no resale allowed) in the nation boasts more than 300
member vendors who gather every Saturday in Madison’s Capitol Square every summer (a
midweek version happens Wednesdays) to showcase meats, cheeses, flowers, fruits, vegetables and specialty products. The Dane County Farmers Market also features live entertainment,
political and nonprofit information, and arts and crafts vendors.
Must have item: Individually hand-battered cheese curds from Curd Girl.
6. The Original Los Angeles Farmers Market, Los Angeles, CA
The strip malls may have come in droves to mucky up the landscape that is modern day Los
Angeles, but that hasn’t deterred the city from boasting one of the oldest and most well-known
daily farmers markets in the nation. Operating within the same space as the shopping complex
the Grove, the Los Angeles Farmers Market is nevertheless an enchanting collection of food
stalls crammed cheek-by-jowl next to one another in an exhilarating display of local bounty that
showcases the City of Angels’ impressive ethnic melange.
Must have item: You can’t go wrong with a cinnamon roll from Bob’s Doughnuts, an L.A. institution.
$150
The Original Los Angeles
Farmers Market
Los Angeles ,CA
New York City Mayor Bill de
Blasio announced plans to invest
$150 million to revitalize the
Hunts Point Terminal Market
in the Bronx, NY, over 12
years, "fortifying a vital aspect
of our infrastructure: our food
supply,”
“After careful consideration of
expected future cash flows, the
long-term strategic importance of
individual stores, and the
anticipated timeline of store
openings in California, the
company has decided to close its
operations in California —
which include stores in Palo
Alto, Santa Barbara and
Laguna Hills — in order to
focus on higher growth
opportunities,” the company
said in a press release.
MILLION INVESTMENT IN
HUNTS POINT
Produce News, March 6, 2015
New York City Mayor Bill de Blasio announced plans to invest $150 million to revitalize the
Hunts Point Terminal Market in the Bronx, NY, over 12 years, "fortifying a vital aspect of our
infrastructure: our food supply,” he said Thursday, March 5, at an Association for a Better New
York event.
de Blasio said the plans will modernize the buildings and infrastructure that are currently at
Hunts Point and open up new space for small businesses. "More than that, this is a bold vision,
with a major financial commitment that will make the site resilient and sustainable, improving
New York’s readiness for natural disasters like Superstorm Sandy,” he said.
"It’s hard to overstate how important this facility is for our city,” the mayor noted.
The Hunts Point Terminal Market occupies 329 acres and supports 115 private wholesalers that
employ over 8,000 people. "These are good, decent-paying jobs for New Yorkers at every education level,” de Blasio said. "Our plan protects those jobs and positions the site to create many
more jobs for New Yorkers in the future."
The plan will also include dedicated space to better link New Yorkers to food that is grown and
produced in upstate New York, strengthening the city’s partnership with upstate communities,
farms and businesses.
THE FRESH MARKET
EXITING CALIFORNIA
Produce News, March 6, 2015
The Fresh Market Inc., a growing specialty grocery retailer, will be exiting the California market.
The stores will be closed to customers by March 31. The company also announced it will focus
on growth opportunities in the eastern half of the United States, expecting to add nearly 20
stores this fiscal year.
“After careful consideration of expected future cash flows, the long-term strategic importance of
individual stores, and the anticipated timeline of store openings in California, the company has
decided to close its operations in California — which include stores in Palo Alto, Santa Barbara
and Laguna Hills — in order to focus on higher growth opportunities,” the company said in a
press release.
Despite the improving results of these stores in California, Fresh Market concluded that the pace
of organic store growth was going to be slower than anticipated. The company believes it can
achieve more consistent financial results and a better return on its investments by continuing to
grow in markets within or closer to its existing markets at this time.
As a result of the store closures, the company anticipates additional charges in fiscal 2015 of
approximately $20 million to $26 million related to the recognition of lease liabilities, asset disposals, severance and other costs associated with the closure of operations in California.
In 2015, the retailer plans to open approximately 19 new stores, with the majority of them opening in the latter part of the fiscal year. "These stores will be within or located close to our existing
markets in the eastern half of the United States," Sean Crane, interim chief executive officer,
said in a press release. "We are committed to building upon our strategic initiatives to continue
to provide greater value for our customers, employees and shareholders.”
J une 2 0 1 5
Page 6
National Association of
Produce Market Managers
PO Box 1617
Garner, NC 27529
napmm.org
CITY MARKET JOINS GLOBAL CELEBRATION
City Market Press Release—Kansas City, MO—May 15, 2015
The City Market is joining more than 2,000 markets in 16 countries to celebrate
the positive contribution local markets offer their communities and customers. The
celebration is aptly known as ‘Love Your Local Market’ (LYLM) 2015. Participating
markets are in the UK, France, Germany, Spain, Holland, Poland, Italy, Ireland,
Belgium, Greece, Denmark, Sweden, Hungary, Serbia, Hong Kong and the USA.
World Union of Wholesale Markets (WUWM) is at the core of the LYLM 2015 marketing efforts. WUWM is a non-profit association which promotes the international
exchange of information on wholesale and retail markets to improve their construction, organization and management.
Over 65 Years Serving
The Produce Industry
B O ARD OF DIRECT O RS
Expires 2016
Gary Da Silva
Tom Preston**
Kristina Stanley
Ben Vitale
Expires 2017
Ronnie Best**
James Haydu
Dan Kane**
Doug Sutton
Paul Thompson
Expires 2018
Brad Boozer
Mimi Fritz
Rose Harrell**
Danny Raulerson
**Denotes 2 Consecutive Terms
While participating markets can promote localized slogans, Markets Save, Markets Create! is the international slogan for LYLM 2015. In addition to offering
fresh, healthy food at affordable prices, LYLM 2015 also highlights the benefits
markets provide in terms of saving the environment, traditions, culture, economy
and creating jobs, commerce, activity, a sense of excitement and a cohesive community.
City Market incorporated the familiar “Where the Locals Go” slogan into the LYLM 2015 graphic
package and has developed fresh signage, street light banners and advertising that is currently
rolling out. Throughout this summer, City Market will collect testimonials focused on why shoppers
and vendors love the City Market to be shared online and in advertising. Additionally, City Market
will promote the international “I Love My Market” photo competition encouraging people up to 27
years old to submit photos of their local market. WUWM and the Italian chapter of the Royal Photographic Society are joint sponsors of the competition. More information is available at
www.findamarket.org, a website WUWM launched to promote participating retail markets worldwide and unite various LYLM activities. Follow LYLM 2015 on Twitter (WUWMarkets) and Facebook (World-Union-of-Wholesale-Markets) and use #LYLM2015.
STATE JOINS MAYOR TO CELEBRATE MARKET’S SUCCESS
CONNECTING PEOPLE TO HEALTHY FOOD
MarketMatters—Rochester’s Most Diverse Shopping Experience—April, 2015
New York State’s Department of Agriculture and Markets and Department of Health chose Rochester Public Market for a press event dedicated to celebrating National Nutrition month and the
ways New York communities deliver results with support from state
nutrition programs. On March 26, Agriculture and Markets Commissioner Richard Ball and Health Commissioner Dr. Howard Zucker
joined Mayor Lovely Warren to highlight the Market’s extraordinary
success connecting the region’s residents to affordable, fresh,
healthy foods.
The Friends of the Rochester Public Market, a nonprofit partner with
the City, beautifully manages several Market programs funded by
state agencies. The Market Token Program, through which SNAP
(Supplemental Nutrition Assistance Program) recipients can use their
benefits to buy healthy fruits and vegetables at the Market, is the
most successful program of its kind in the country. In 2014,
$619,000 in SNAP benefits were redeemed at the Market--this comprises an amazing 3% of all SNAP benefits redeemed at all 5,000
participating farmers markets in the country combined.
With state support, the Market also partners with Foodlink to
bring nutrition education directly to shoppers through Just Say
Yes to Fruits and Vegetables.
State Health Commissioner Howard
Zucker speaks at the Rochester Public
Market on March 26. Pictured also
are Rochester Mayor Lovely Warren
and Market Director Jim Farr.
Evaluations show that 80% of Market Token Program customers
shop more at the Market because of the program; and a remarkable 90% report eating healthier. To learn more, go to:
www.marketfriends.org or www.cityofrochester.gov/markettokenprogram.