About directXchange Conferences… NEMOA offers direct marketing

 About directXchange Conferences…
NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable
network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a nonselling environment.
There are no exhibits at directXchange Conferences. However, attending companies are welcome to
display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and
attendees can browse at their leisure.
Please try to limit private meetings to free times, rather than competing with conference sessions or events.
Thank you.
We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.
Terri Patashnik
NEMOA Events & Operations Director
207-885-0090
[email protected]
********************************************************************* **
1 directXchange Schedule of Events - as of 01/16/15
WEDNESDAY - March 11, 2015
All sessions, meals and events on Wednesday take place at the Renaissance Boston Waterfront Hotel.
7:30 am - 6:00pm Registration Desk Open - Ballroom Foyer
Sponsored by Paradysz+PM
Digital
7:30 am - 6:00pm Xchange Cafe Open - Atrium
All New!
PRE-CONFERENCE BEST PRACTICES
WORKSHOPS - Co-Sponsored by Catalog
University and NEMOA
Choose one workshop to attend
Visit
http://cataloguniversity.com/cata
log-best-practices-workshops2015-spring-directxchange/ to
learn more
Stand-Alone Pricing: $149 per person
Add-On Pricing: $99 per person
7:308:30am
Coffee & Continental Breakfast for Pre-Conference
Workshops
Pre-Conference Workshop #1:
8:30am-12:00pm CREATIVE - Find out how to develop your brand to
improve recognition and engage customers. Then
dial in your creative with strong messaging, brand
driven design and ease of shopping.
2 Brent Niemuth, J.Schimd &
Assoc. + Sarah Fletcher,
Catalog Design Studios
Pre-Conference Workshop #2:
12:00-12:45pm
MERCHANDISING - Learn how to apply proven and
practical approaches to your catalog’s merchandise. Larry Shaw, Merch Success +
This workshop covers assortment planning, item
George Mollo, CohereOne
selection, setting retail price and margin, assigning
catalog space, unique selling benefit positioning, and
the initial buy.
Pre-Conference Workshop #3:
Gina Valentino, Hemisphere
MARKETING - Discover how to find customers,
Marketing + Scott Frederick,
develop a testing program, isolate key data points,
RebEll Enterprises, Inc. and
and more. This workshop covers both catalog and
WHCandy.com
online marketing.
Lunch for Pre-Conference Workshop Attendees
1:00-1:30pm
NEMOA Welcome Briefing for First Timers
1:45pm
Welcome from NEMOA President, Dana Pappas
1:45-2:45pm
Opening Keynote Session: Building Brand and
Traffic: A 21st Century Lifestyle Brand Omni Story
2:45-3:15pm
Xchange Break - great networking opportunity!
3:15-4:00pm
5 Concurrent Breakout Sessions - Track 1
(choose one in this time slot)
3 Lily Kanter, Serena & Lily
Brand &
Content
Data & Ops
Marketing
Strategies
#1 The importance of audience driven omnichannel
marketing
#2 Drive growth through a relentless focus on the
customer — Tea Collection’s Story
Chris Paradysz + Michael
McVeigh, Paradysz+PM Digital
Sara Knup, Tea Collection +
Polly Wong, Belardi Ostroy
Chip Overstreet, MyBuys +
#3 Personalization puts every customer in the driver’s
Patrick Livingston, Yankee
seat!
Candle Co.
Merchandising #4 Creating New Opportunities with Existing Winners Erin Kress, Fairytale Brownies
Creative
#5 Email Creative’s Best—and Worst—Practices
Anna Pfeiffer, Bronto + John
Deming, Seventh Generation
4:00-4:15pm
4:155:15pm
15-Minute Break
5:15-6:00pm
Free Time
6:00-7:30pm
Opening Reception at the Renaissance - Open Bar
Sponsored by Epsilon
and Hors D'oeuvres
7:30pm
Closing Keynote: Driven to Innovate
NEMOA Board & Speaker Dinner (by invite)
4 Frank Oliver, Gardener's Supply
Co.
THURSDAY - March 12, 2015
All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the
Renaissance Boston Waterfront Hotel.
7:30am - 6:00pm Registration Desk Open - Ballroom Foyer
7:00am - 6:00pm Xchange Cafe Open – Atrium
7:30-8:45am
9:00-9:15am
Breakfast Buffet and Networking
Sponsored by KBM Group
Opening Welcome - NEMOA President
9:15-10:15am
Keynote Opening Session - Orvis Revs It
Up And Stays In The Front Of The Pack
10:15-10:45
Xchange Break - great networking
opportunity!
10:45am12:00pm
Xpress Talks: 6 Rapid-Fire, Provocative
Talks to Super-Charge Your Mind
5 Raymond G. McCready, The Orvis Co.
Jack Sturn, 4Cite Marketing
Stacey Hawes, Epsilon
Brent Niemuth, J.Schmid & Assoc.
Bill LaPierre, Datamann
Phil Wiland, Wiland
Timothy Peterson, Maxxima LED
Lighting
12:00-12:45pm
Lunch Buffet and Networking
Lunch Sponsored by Quad/Graphics
12:30-12:45pm
Presentation of Rising Stars Scholarship
Awards
Sponsored by A.T. Clayton
1:00-2:00pm
Luncheon Keynote Session: The Latest
From Our Nation's Capital
2:00-2:30pm
Xchange Break - great networking
opportunity!
2:30-3:15pm
5 Concurrent Breakout Sessions - Track
2 (choose one in this time slot)
Ethan Platt, American Meadows + Brian
Huck, The Eastwood Company
Brand & Content #1 Redefine or Refresh?
Data & Ops
#2 Test, Measure & Optimize: Evaluating
the impact of your omnichannel strategy
Rick Child, Media Horizons
Marketing
Strategies
#3 Rev up conversion with mobile ads
Michael Griffin, Adlucent + Glenn
Mersereau, Adam & Eve
Merchandising
Creative
3:15-3:30pm
Alex Vogel, VogelHood Research
#4 Reinventing your merchandise to secure
Bill LaPierre, Datamann
your survival
#5 Best practices for web design
Laura Swanson, FitForCommerce
15-Minute Break
6 3:30-4:45pm
Town Hall 2015 - Join our Annual Meeting
and Member Town Hall. In an informal
exchange, armed with a drink, discuss
what's keeping you up at night.
4:45-6:00pm
Free Time
6:10-6:25pm
Board Buses - Renaissance Lobby
Dinner & Networking Event at Westin
Boston Waterfront Hotel
So many tell us they come to directXchange
because of the people — smart folks doing
impressive things at remarkable
organizations.
6:30-9:30pm
Event Sponsored by Infogroup
That means YOU! So let us celebrate you
with a fun evening of delicious food and
good company.
Transportation provided.
Westin Boston Waterfront Hotel
425 Summer Street, Boston, MA 02210
7 FRIDAY - March 13, 2015
All sessions, meals and events on Friday take place at the Renaissance Boston Waterfront Hotel.
7:30am-2:00pm
7:30am-2:00pm
7:30-9:15am
8:15-9:30am
8:15-9:30am
9:30-9:45am
9:45-10:45am
10:45-11:15am
Registration Desk Open - Ballroom Foyer
Xchange Cafe Open – Atrium
Breakfast Buffet & Networking
CEO Breakfast (invite only)
Meet the Xperts - Back by popular
demand!
Website
Email
Catalog
Catalog
Mark Richards, Kalio
Jack Sturn, 4Cite Marketing
Sue Naylor, Lorel Marketing Group
Don Florence, Kreber
15-Minute Break
Opening Keynote Session: Driving The
Brand - The GPS For Getting Where You
Phil Wiland, Wiland
Want To Go
Xchange Break and Hotel Checkout
8 11:15am12:00pm
Brand & Content
Data & Ops
Marketing
Strategies
Merchandising
Creative
5 Concurrent Breakout Sessions Track 3 (choose one in this time slot)
#1 Rethinking and refueling retail:
Meaning-making by design
#2 Cease and desist . . . really?
Dennis Rebelo and Susan Soares, Alex &
Ani
Stacy Stitham, Brann & Isaacson
#3 Top 10 retail lessons for ecommerce
Timothy Peterson, Maxxima LED Lighting
#4 A merchandise SWOT is your
roadmap to success
Kathleen Schultz, Kathleen Schultz
Marketing
Neal Schuler, Yankee Candle Co. +
Christopher Karam, S&S Worldwide
#5 Designed to drive
12:00-12:15pm
15-Minute Break
12:15-1:15pm
Closing Session: Launching A Start-Up
Meredith Mahoney, Birch Lane by Wayfair
Brand In The Omni-Channel World
1:15pm
Lunch and Networking Wrap-Up
2:00pm
Closing Remarks
9