Woman Truck - News center
Transcription
Woman Truck - News center
Woman Truck Philips Argentina Mobile Digital Diagnosis Unit Woman Truck- Introduction 500,000 new cases of cervix cancer are detected every year worldwide. More than half of these have a tragic outcome. Every two minutes, around the world, a woman dies due to cervix cancer. In Argentina about 4,000 women a year are diagnosed with cervix cancer and half of them die. Five to six women per day die in our country due to this disease which is mainly caused by HPV infection. Per year, between 15.000 and 20.000 new cases of breast cancer are registered in Argentina. Half of the patients are cured. The probabilities of surviving are high if the cancer is detected at its early stages. Mamographies have proven to be an excellent tool for an early diagnose. One out of ten women will have breast cancer at a given time in their lives. Woman Truck- Introduction With the goal of preventing these oncological diseases, Philips Argentina developed the Woman Truck to offer technology resources to low income women who are not able to access this type of technology. The main achievement of this initiative is to increase awareness in cancer prevention by promoting the benefits of an early and appropriate medical examination. 1st Stage 1998/2006 - Diagnosis CT Truck In 1998, due to the significant deficiencies in the healthcare area in Argentina, Philips developed a diagnostic imaging mobile unit. This unit, the first of its kind, was conceived with the purpose of traveling throughout the country providing totally free CT services in poor areas. 14.000 CTs performed 2° Stage 2006/2007 From Diagnosis to Prevention In November 2006, Philips Argentina launched a new Mobile Diagnosis Unit focused on women healthcare prevention, a truck scheduled to visit different locations throughout Argentina bringing Philips latest technology to low-income communities. This Unit was an initiative developed by Philips and a very prestigious NGO, LALCEC (Liga Argentina de Lucha Contra el Cancer), which contributed all its knowledge and dedication. Philips Woman Truck provides resources to prevent health problems and fulfill the needs of women that cannot afford access to technology of this kind in Argentina. Medical Equipment § 4D Ultrasound § Digital Mammography § X-ray equipment § Portable Defibrillator § Digital Workstation § Colposcope § Satellite Connection The Mobile Unite is one of the most important projects in the field of Social Sustainability developed by Philips Argentina. The goal behind this concept is not only to help the local community in an area such important as health but also to position ourselves as a socially responsible company, and as a benchmark in health technologies. Sponsors Renowned reporter Mónica Cahen d’Anvers and fashion designer Paula Cahen d’Anvers endorse the initiative as project sponsors. Mónica Cahen d´Anvers is a prestigious Argentine reporter with over 30 experience in the profession. She was hostess of Telenoche, central news program of Channel 13, one of the most important in the country. She currently hosts a morning news show on Radio del Plata. Paula Cahen d´Anvers is Mónica’s niece, and a famous fashion designer. They have both suffered breast cancer, and they defeated it together. Now they are sponsors of the Woman Truck and help disseminate the importance of prevention. Woman Truck Tour 2007 During 2007 the Woman Truck visited Buenos Aires, Santa Fe, Salta and Jujuy provinces in Argentina, running 3336 tests. In late 2007 the Woman Truck crossed the border into Chile and visited Santiago, Rancagua, Santa Cruz and Linares. During this tour it run 1501 tests. Woman Truck Tour 2008 For 2008, the Truck will continue its work in the northeast of Argentina touring Entre Ríos, Corrientes, Chaco and Formosa provinces. The plans also include crossing the border into Paraguay. Woman Truck Key Messages Philips leadership in healthcare technologies. Social Commitment to improve people’s lives. Philips contribution to local research & development. Media Publications Since the Track toured the provinces of Argentina administering freeof-charge medical tests to low-income patients, one of the strongest communications tools was the organization of PR events at the different cities visited, with the presence of local media that contributed to strengthen the dissemination of the initiative, and multiply the number of people reached by our call. For this reason Woman Truck had 42 media publications during 2007 Main Media Publications Gente Magazine Gente Magazine Como estar bien Magazine La Nacion Newspaper Pronto Magazine Para Ti Mamá Magazine Nueva Magazine InfoBae Newspaper Para Ti Magazine Clarin Newspaper Tendencia Magazine El Cronista Newspaper TV TVInterview: Interview:Channel Channel99 Program: Program:Contacto ContactoSolidario Solidario(RSE) (RSE) Duration: 2’ 51” Duration: 2’ 51” Spokesperson: Spokesperson: Ma. Ma.Alejandra AlejandraGrignani Grignani(Corporate (Corporate&& Marketing MarketingManager ManagerPhilips) Philips) Alejandro Romero (PMS Alejandro Romero (PMSManager ManagerPhilips) Philips) Ma. Inés Ucke (LALCEC’s President) Ma. Inés Ucke (LALCEC’s President) TV TVInterview: Interview:Channel Channel99 Program: Program:Telenueve Telenueve(News (Newsprogram) program) Duration: 1’ 25” Duration: 1’ 25” Spokesperson: Spokesperson:Ma. Ma.Alejandra AlejandraGrignani Grignani (Corporate & Marketing Manager (Corporate & Marketing ManagerPhilips) Philips) Alejandro Romero (PMS Manager Philips) Alejandro Romero (PMS Manager Philips) Ma. Ma.Inés InésUcke Ucke(LALCEC’s (LALCEC’sPresident) President) Interview: Interview:Radio RadioEl ElMundo Mundo Program: Program:AAcambio cambiode dequé? qué? Spokesperson: Spokesperson: Ma. Ma.Alejandra AlejandraGrignani Grignani(Corporate (Corporate&& Marketing MarketingManager ManagerPhilips) Philips) Interview: Interview:Radio RadioSplendid Splendid Program: Program:La LaRotonda Rotonda Spokesperson: Spokesperson: Ma. Ma.Alejandra AlejandraGrignani Grignani(Corporate (Corporate&& Marketing MarketingManager ManagerPhilips) Philips) Interview: Interview:Radio RadioAmerica America Program: Program:Buenas BuenasRazones Razones Spokesperson: Spokesperson: Ma. Ma.Alejandra AlejandraGrignani Grignani(Corporate (Corporate&& Marketing MarketingManager ManagerPhilips) Philips) Laboratorio Magazine and suppliers Equipamiento Hospitalario Magazine Woman Truck Key Learnings Through this Corporate Social Responsibility initiative we managed to take and present Philips medical equipment to the community, to the media and to the scientific community One of the key learnings was to get two renowned sponsors such as reporter Mónica Cahen Danvers and fashion designer Paula Cahen Danvers involved in lthe project. These aunt and niece have both suffered breast cancer and selflessly committed themselves to this initiative, helping reinforce our message regarding the importance of prevention. Another key element was the endorsement of LALCEC NGO, which gave credibility and support to the project