Humboldt State University Arcata Community Center

The 6th Annual Conference & Tradeshow/Expo
Symposium: July 19th-20th
Humboldt State University
Trade Show & Sustainability Tours: July 21st
Arcata Community Center
Welcome to the 6th Annual Building
Green Communities Conference
Adaptation: Creating a Resilient Future
The theme for the 6th Annual Building Green Communities
Conference is Adaptation: Creating a Resilient Future. Plan It
Green is proud to host a wide variety of leading environmental
and scientific experts who will discuss how we can prepare our
communities for the changes coming from climate change, peak oil
and economic instability.
It is intended be a valuable exchange of ideas on developing
adaption strategies and sustainable “transition” communities to
respond to create more resilient communities.
The focus of the conference is ACTION. The symposium events are
oriented to defining the issues and orienting our action-planning
strategies. We will work together to focus on global and community
networking, developing action plans and creating a resilient future.
A community resilience toolkit will be provided on a 2GB USB drive
to conference attendees. This workbook with include community building exercises, simple organizing tools,
follow-up educational information, discussion topics for further investigation, and references and links to useful
information.
The key to this event is to have participants leave with a sense of mission and purpose to make the changes
necessary to help build resilience within our communities. A website will track contributions and progress of
conference attendees and provide public blogs for ongoing discussions and collaborative efforts.
Schedule of Events
(Details on page 11)
Thursday, July 19th at Humboldt State University
Reception/Mixer (7-9 PM)
Friday, July 20th at Humboldt State University
Registration (8 AM, Kate Buchanan Room)
Presentations (8:30 AM to 5 PM, Various)
Social Hour/Reception (5-7 PM)
Keynote Address (7-8:30 PM)
Saturday, July 20th at the Arcata Community Center
Free Tradeshow/Expo (9 AM-6PM)
Outdoor demonstrations
Wheels of Change Electric Vehicle Show
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Our Host Organization:
Plan It Green is Now Five Years Old
Our vision is a sustainable community, here on the north coast. One that we are proud to pass onto our kids
and that will continue to thrive and prosper under the leadership of future generations.
Our mission is to facilitate an increasing demand for green buildings, renewable energy systems, and local,
organic food by providing education and technical assistance.
We would like to thank all of you who have supported our efforts, participated at our events and contributed
to building a greener community. We have accomplished a great deal in improving the opportunities for
professionals and businesses to network and develop a green economy over the last five years including:
~ Gained tax-exempt status as a 501(c)(3), non-profit, educational organization,
~ Organized six conferences in our Building Green Community Conference series,
~ Organized and hosted the 2011 Green Business Luncheon series,
~ Worked with Redwood Coast Energy Authority in developing a Green Building Program,
~ Helped organize a number of Humboldt Solar Neighbors Tours,
~ Assisted the County and College of the Redwoods in implementing a green jobs program,
~ Hosted a wide variety of webinars and facilitated educational events,
~ Created a web site, put out a monthly newsletter, and provided content for local media,
~ We are getting ready to launch a green business certification
program that will be part of a state wide sysyem. More
information on the back cover of this program.
Keynote Speaker: Richard Heinberg
Richard Heinberg is an American journalist and educator who has written
extensively on energy, economic, and ecological issues, including oil depletion.
He is the author of ten books and serves as the senior fellow at the Post Carbon
Institute. He has also appeared in the following documentaries: The End of
Suburbia, The 11th Hour, Crude Impact, Oil, Smoke & Mirrors, Chasing God,
What a Way to Go: Life at the End of Empire, The Great Squeeze, The Power of
Community: How Cuba Survived Peak Oil, A Farm for the Future and Ripe For
Change. We all take economic growth for granted – until it falters, as in 2008. But
what if the recent economic meltdown was not just an interruption in the story
of continuous economic expansion, but the first sign of the end of growth as we
know it?
In 1972, a group of scientists at MIT published a computer-modeled study
suggesting that world economic activity would begin to decline early in the 21st
century. We appear to be hitting Limits to Growth, right on schedule.
The convergence of financial instability, the end of cheap oil, and climate change
appears to be ushering in an era of contraction. How can we adapt to this “new normal”?
Traditional economic growth is not the best measure of human health and welfare. How might we pursue
improvements in education, the arts, health, well-being, freedom, and happiness without depending upon everexpanding consumption?
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We believe…
Thank You to Our Sponsors
Plan It Green would like to thank the following organizations for helping make this event possible.
… that Climate Change and Peak Oil are real and require urgent action.
… in positive thinking despite the looming complex problems ahead of us.
… in setting aside political viewpoints to find common ground.
… in promoting resiliency in our communities.
… in diverse opinions in our search for solutions.
… in “precautionary aspects” of action – many things should be done regardless of
uncertainty (“we’ll never know for sure what will happen, so let’s do it just to be safe.”)
… we will need to be more creative and intelligent in our development of energy sources
and in how we use energy and it is better to plan for it than be taken by surprise.
… in working on solutions, not intellectual discussions.
… that industrial society has lost the resiliency to be able to cope with energy
shocks, thus we have to act together and we have to act now!
THE BEST ROCK ‘N’ ROLL OF ALL TIME, ALL THE TIME
… that humans have shown incredible ingenuity and intelligence as we raced up the
energy curve over the past 150 years, so there’s no reason why we can’t use those
qualities, and more, as we negotiate our way down from the peak of fossil fuels.
… that if we plan and act early enough and use our creativity and cooperation to unleash the
genius within our local communities, then we can build a future that could be far more fulfilling and
enriching, more connected and more gentle on the earth than the lifestyles we have today.
Our creed, as stated by Margaret Mead:
“Never doubt that a small group of thoughtful, committed citizens can
change the world… Indeed, it’s the only thing that ever has.”
Promoting energy conservation, efficiency,
and sustainability on the North Coast.
Free Energy Assessments for
your Home or Business
Call and sign up today! 707-269-1700
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Visit our Resource Center, which features a lending library of
energy-related books and tools @ 517 5th Street in Eureka
Learn about energy programs,
workshops & more @ www.redwoodenergy.org
See what we are doing around the community @ Facebook
Bay Localize
* Some of these have been adapted from Transition Initiatives planning strategies
...for a livable and resilient bay area
Bay Localize’s mission is
to catalyze the emergence
of a regional, self-reliant
economy that strengthens
all Bay Area communities.
Here at Bay Localize, we
believe that vibrant local
economies and healthy
communities are the
answer to our growing
challenges. They are the
best guard against global
insecurity, an essential part of achieving social equity,
and a vital way to enrich our day-to-day lives. We identify
local opportunities, connect grassroots groups and policy
makers, and advance projects that enhance regional selfreliance, sustainability, and equity. We are working to build
a cooperative, inclusive movement toward regional selfreliance.
For more, visit us at: www.baylocalize.org
Green Networking
Plan It
Green’s
office is
in the
Center for
Community
and
Environment;
the nonprofit wing
of the Greenway Building at 1385 8th
Street in Arcata. We are also members
of The Link which provides business
center services such as internet, printer,
copies, fax, office space, conference
rooms, and networking opportunities all
at the same location. Call Fawn Scheer
for more information (707) 822-0597.
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See You at the Break…
Webcast and Conference Archive
Plan It Green is an energy-conscious environmental organization. We believe in using the appropriate
technology available to reduce carbon impacts, therefore we are encouraging people from more than 150 miles
away to webcast the conference event. The primary conference tracks (Kate Buchanan room) will be streamed
in real-time and all workshops will be videotaped. The videotapes will be archived after the conference and all
webcast participants can view any of the sessions online for up to 2 weeks after the conference. If you attended
the live event, you may purchase a webcast archive access for $20 and view sessions you missed at your
leisure. To access the webcast,
go to www.AdaptationConference.
org and subscribe to the
webcast. See you online!
Even though the presentations will be jam-packed with great information and interesting speakers; some of
the most valuable time spent at a conference is during the breaks. It’s during the breaks that you get a chance
to compare notes and exchange business cards with other attendees and maybe talk one-on-one with the
presenter. With that is mind, we have arranged a few opportunities for unstructured, networking/social time.
At 8 PM Thursday evening, after the presentation, we will host a reception/mixer at the Kate Buchanan Room.
Here the conference attendees can get acquainted and enjoy some of the local food and beverages that
Humboldt County is known for.
On Friday there will be two breaks (morning and afternoon) as well as a lunch break. At the end of the day
(5-7 PM) we will host another reception prior to the keynote address. There will be beverages and snack and
sufficient time to run and get dinner too. The keynote (Richard Heinberg) starts at 7 PM.
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Plan It Green’s Green Business
Luncheon series will kick off again
this spring. These luncheons occur
at local restaurants and provide
excellent opportunities to network
with others and learn about various
green programs and businesses
in our area. The schedule of
events will be posted on the
Plan It Green web site soon.
PHOTO: VAUGHN HUTCHINS
Plan It Green
Business Luncheons
The Headwaters Fund
INVESTING IN OUR COMMUNITY
www.lostcoast.com
707.476.4805 ¦ www.theheadwatersfund.org
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The Transition Town Movement
Community Resilience Toolkit
As a Building Green Communities conference
attendee, you will receive a 2 GB Bamboo USB drive
with “The Community Resilience Toolkit” installed
as well as a host of articles, videos and web links to
valuable information to help you understand and define
the issues of resilience. The Community Resilience Toolkit is
a workbook designed to help groups plan for ecological, economic,
and social resilience in their communities while decreasing reliance on fossil fuels. It is designed for
community groups that would like to get involved in making a difference in their neighborhood, city, or
county. The Toolkit offers resources and action ideas in six key sectors: food, water, energy, transportation, jobs,
and civic services.
Why Resilience?
We live in interesting times, with far-reaching tangible impacts on our communities. Many communities struggle
to meet their basic needs even in the best of times. Now we are facing three additional major threats to our wellbeing:
Global Recession/Economic downturn has led to high levels of job loss and foreclosures. With
lower tax revenue cities and counties are cutting back services, just when more people need a social (and
financial) safety net.
Climate change will directly impact communities throughout the world. Our region will face rising sea
The Transition Town Movement (now called “Transition Initiatives”)
is a global effort of local communities to address the combined
forces of climate change, peak oil and economic instability through
localization efforts to promote community resiliency. The idea that
regular, systemic shocks are destabilizing to a society (witness
Japan’s recent earthquakes and tsunamis and the resulting shutdown of nuclear power plants) then we, as a community, need to
come up with solutions of our own to make our communities more
Transition Towns worldwide
resilient to change.
The Transition movement follows this principle: one person
cannot make a global change because it’s simply too little
The book that started it all…
impact, but if you wait for the government to do it, it may never
and the author, Rob Hopkins
happen (witness the latest Rio Climate Change conference).
The only solution - and the only practical means to accomplish
any significant change - is for a community to get together and
do it themselves as a group. As more and more communities
step up to become Transition Towns, this will eventually change
the world. Having only officially started in 2008, today there
are over 500 transition initiatives underway with dozens being
added each month (see map). For more information about
the Transition movement, please see the following links:
Transition Culture: http://transitionculture.org/
Transition US: http://www.transitionus.org/
levels (a danger if you live or work near the coast), heat waves, decreased air quality, and long-term decreased
availability of water and food. Impacts in other parts of the world are likely to be catastrophic due to widespread
hurricanes, flooding, drought, and famine. We need to do all we can do decrease greenhouse gas emissions that
make climate change worse.
Peak oil means that we are nearing or have already passed the point at which we have used the majority of
easily accessible (“cheap”) oil in the world. As the global economy is so reliant on oil, rising oil prices makes
everything else more expensive, causing inflation and further economic downturn.
We gratefully thank the folks from Bay Localize who have
allowed us to reprint and modify their publication for this event. We
look forward to your feedback on this and other offerings from our
conference Adaptation: Creating a Resilient Future.
A
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( 7 0 7 ) 4 4 2 - 6 1 2 5
ENRICHING OUR BUILT ENVIRONMENT
THROUGH SUSTAINABLE DESIGN
W W W . J A G A R C H I T E C T S . C O M
Redwood Community Action Agency
“Empowering People, Changing Lives since 1980”
Free Weatherization
Lead Hazard Control
(707) 444-3831 x 204
904 G Street . Eureka CA . 95501 . rcaa.org
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9
Gran
ite A
ven
Alder
ue
Hemlock
Adaptation: Creating a Resilient Future
Chinquapin
G1
Madrone
Cedar
1
Canyon
Complex
101 N
Thursday July 19th at Humboldt State University (Kate Buchanan Room)
Maple
R2
Tan Oak
7:00 PM
Pepperwood
Jolly
Giant
Commons
R4
Sunset Av
enue
to 101 S
Sunset Hall
Juniper
2
uleva
FWH
BRH
d Bo
L.K.
Woo
Student
Health
Center
LAPT
Plaza
Nelson Hall
Bookstore
e
Avenu
FS
8:00 AM
5
8:30 AM
UC
Quad
Music A
Van Duzer
Theatre
Jenkins
Hall
Gist
Hall
10:30 AM
Forbes Complex
Redwood
Plaza
SCI A
BROOK
East Gym
SCI B
B Street
(Engineering
& Biological
Sciences)
6
Mendocino
Forestry
17th
reet
College
Creek
Field
17th Street
Natural
Resources
Rossow Street
Trinity
Harry
Griffith
Hall
Wireless
Communications
Facility
G 12
SCHMH
G 13
Behavioral &
Social Sciences
BSS Forum
Schatz Energy
Research Center
Shipping &
Receiving
16th
CCAT
8
Stre
et
ntow
BOAT
5:00 PM
7:00 PM
G 14
Plant
Operations
n Ar
cata
14th
MarCom
Stre
et
A
B
15th
K EY TO SY M BOL S
Stre
et
G 15
reet
N
Trinity
Annex
MWH
C
Business Practices
Humboldt Bay Studies
Community Resilience
Aldaron Laird, Trinity
David Narum, Ph.D. + Fawn
Associates + TBA, Humboldt
Scheer, Greenway Partners
Bay Initative
Localization
Emergency Preparedness
Indigenous Adaptation
Transition Towns
Frank Lake, U.S. Forest
Service & Karuk Tribal
Member
Rob Hopkins, Transition
Towns Network + Peter
Norris, Willits Economic
Localization
Social Hour (Refreshments and Hors d'oeuvres, Kate Buchanan Room)
Keynote Address: Richard Heinberg (Kate Buchanan Room)
Saturday, July 21st at the Arcata Community Center
Toddler
Center BH
WWH
G 16
9
Food Security
Afternoon Break
Kirsten Schwind, Bay Localize Judy Warren, Humboldt State
+ Allyse Heartwell, 350.org
University
Redwood
Science
Lab
JENH
Dow
Aaron Antrim, Trillium
Solutions + Mike Wilson,
Humboldt Bay Harbor
District
et
B St
1S/
Adaptation Policy Guide Transportation Networks
3:00 PM
3:30 PM
Marine Wildlife
Care Center
Stre
reet
College Creek Apartments
10
Fish
Hatchery
Wildlife
Facilities
Bay
view
St
FS
Community Energy
Lunch (Provided for Conference Attendees)
Michael Boswell, Ph.D., Cal
Poly, San Louis Obispo
reet
Community
Center
Kinesiology
& Athletics
Wildlife &
Fisheries
Campus Events Field
Child
Development
Lab
Shasta
Greenhouse
g St
Harpst Street
1:30 PM
SCI D
Student &
Business
Services
Community Economics
12:00 PM
SCI C
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Registration (Kate Buchanan Room)
Welcome: Rollin Richmond (HSU), Larry Goldberg (Plan It Green)
Native Prayer: Cheryl Seidner (Wiyot Tribe)
Bill McKibben: Connect the Dots (video presentation + Skype Q&A)
Morning Break
Kate Buchanan Rm. Goodwin Forum
Nelson Hall TBA
Banquet Room
Jim Zoellick, Schatz Energy
Mario Vangelisti, Slow Money
Mark DuPont, Sandy Bar
Ben Corey-Moran, The
Research Center + Matthew
+ Jane McCabe, Willits
Farm + Danielle Stubblefield,
Thanksgiving Coffee Story
Marshall, Redwood Coast
Food Security
Economic Localization
Energy Authority
Student
Recreation
Center
West Gym
Parking
Services
R8
G 11
to 10
10:00 AM
7
Laurel Drive
BHH
FS
Del Norte
Upper
Playing
Field
Sprin
Sculpture
Lab
FS
East
Bleachers
Redwood
Bowl
West
Bleachers
Art A
5
Ceramics
Lab
Art B
TH
WH
Campus
Apartments
WAGH
Van
Matre
Hall
Theatre
Arts
MCC
9:00 AM
Music B
6
HH
10
Founders
Hall
n St
FS
4
Soccer
Support
Facility
Friday, July 20th at Humboldt State University (Various Locations)
Fern
Siemens
Hall
Library
7
9:00 PM
R3
Willow
Unio
3
Conference Venue Laurel
Kate Buchanan Room
University
Center
HAH
8:00 PM
Creekview
Apartments
Creekside
Lounge
Redwood
Hall
Mill Street
rd
Cypress Hall
Welcome: Steve Salzman (Plan It Green)
Setting the Stage (Videos by Lester Brown, Jared Diamond & Jerry Martien)
Resiliency and an Uncertain Future Kathleen Lee, HSU instructor
Networking Reception (Hosted soft drinks & snacks and a cash bar)
D
E
F
G
General Parking
FS
Faculty/Staff Parking
R
Resident Parking
*
Permit Dispenser
Smoking Permitted
9:00 AM
until
6:00 PM
Building Green Communities Tradeshow/Expo
Wheels of Change Electric Vehicle Show
Community Sustainability Tour (10:30 AM - 3:30 PM, $40 fee)
Solar Pizza Oven and other Outdoor Demonstrations (10 AM - 2 PM)
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Speaker Bios
Bill McKibben is an award winning environmental writer and social activist. He is
the author of a dozen books about the environment, beginning with The End of Nature
in 1989, which is regarded as the first book for a general audience on climate change.
He is a founder of the grassroots climate campaign 350.org, which has coordinated
over 15,000 rallies in 189 countries. His books include Eaarth; The End of Nature;
The Age of Missing Information; Deep Economy: the Wealth of Communities and the
Durable Future. He is also a frequent contributor to various publications including The
New York Times, Orion Magazine, Mother Jones, National Geographic and Outside.
Rob Hopkins is the co-founder of the Transition Town movement and of the Transition
Network. His work grew out of many years experience in education, teaching permaculture
and natural building, and setting up the first two year full-time permaculture course
in the world at Kinsale Further Education College in Ireland, as well as coordinating
the first eco-village development in Ireland to be granted planning permission. He is
the author of The Transition Handbook- from oil dependence to local resilience and
The Transition Companion and publishes the blog www.transitionculture.org. Richard Heinberg is an American journalist and educator who
has written extensively on energy, economic, and ecological issues,
including oil depletion. He is the author of ten books and serves as the
senior fellow at the Post Carbon Institute. He has also appeared in the
following documentaries: The End of Suburbia, The 11th Hour, Crude
Impact, Oil, Smoke & Mirrors, Chasing God, What a Way to Go: Life at
the End of Empire, The Great Squeeze, The Power of Community: How
Cuba Survived Peak Oil, A Farm for the Future and Ripe For Change.
Marco Vangelisti studied mathematics at the University of Padova in Italy
and obtained an MBA from the school “Enrico Mattei” in Milan. He was a Fulbright
scholar in mathematics and economics at the University of California, Berkeley
and worked for 11 years at BARRA developing statistical risk models for equity and
fixed income markets around the world. Marco worked for 6 years for Grantham,
Mayo, Van Otterloo & Co. LLC (“GMO”), managing investment equity portfolios on
behalf of large foundations and endowments. Marco left the corporate world in April
2009 and is currently working full time on “the Great Turning”. Marco is an impact
investor, a founding member of Slow Money and an adviser to Ecocity Builders.
Kirsten Schwind co-founded Bay Localize in 2006, and in 2009
authored the Community Resilience Toolkit, a grassroots climate adaptation
guide used in 46 states and 30 countries. She is currently working on
a second edition of the Toolkit. Kirsten also co-authored Tapping the
Potential of Urban Rooftops, which won an award from the American
Planning Association’s California Chapter. Kirsten co-founded the
Local Clean Energy Alliance, the Bay Area’s largest grassroots clean
energy advocacy alliance with 90 organizational members, and formerly
served as the Chair of the City of Berkeley’s Energy Commission. She
holds a B.A. in Economics and Public Policy and an M.S. in Natural
Resources Management, and is a certified permaculture designer. 12
Allyse Heartwell is a longstanding advocate for local sustainability and community
resilience. She co-founded Oakland’s Bay Localize, and coordinated the California-wide
Buy Fresh Buy Local program with the Community Alliance with Family Farmers. She is
passionate about sustainable food and farming, and spends her weekends digging in the dirt
at Alemany Farm, a 3.5 acre community-run urban farm in San Francisco. Allyse now works
on building a grassroots climate movement as an Online Campaigner with 350.org. She
holds a BA in International Relations from Brown University, where her studies focused on
international environmental issues. Matthew Marshall is the Executive Director of the Redwood Coast Energy Authority. Matthew has been involved in a variety of energy and sustainable development planning,
policy, and implementation endeavors. Matthew previously served as the Greenhouse
Gas Reduction Program Administrator for the City and County of Denver, where he was
responsible for developing and managing greenhouse gas reduction projects and community
partnerships in support of Denver’s Climate Action Plan. A graduate of Humboldt State
University, Matthew’s work on innovative sustainable energy systems has been recognized
and honored by the National Hydrogen Association, the Department of Energy, the California
Hydrogen Business Council, and the U.S. Congress. Ben Corey-Moran was born and raised on the beautiful Mendocino Coast of Northern
California and is the President and Director of Coffee at Thanksgiving Coffee Company.
Founded in Fort Bragg, CA in 1972 by Joan and Paul Katzeff, Thanksgiving Coffee
has worked to combine coffee quality and social responsibility since well before it was
fashionable. Ben travels extensively throughout Latin America and East Africa, working with
Thanksgiving Coffee’s partner cooperatives on a variety of quality-improvement, sustainable
agriculture, and business development projects. He heads the company’s green coffee
supply chain development and leads its sales and marketing team. Ben also serves on
the board of the Noyo Food Forest, a Fort Bragg organization committed to developing the
growing of food on school campuses. Ben holds a BA in International Affairs from Lewis and
Clark College in Portland, Oregon. Jim Zoellick is a Senior Research Engineer at the Schatz Energy Research Center at
Humboldt State University. Jim has worked in the field of renewable energy and energy
efficiency for the last 22 years. Currently he is conducting planning studies for renewable
energy development and electric vehicle deployment in northern California communities. Aldaron Laird is a professional environmental planner of 22 years. He specializes
in regulatory compliance for projects in aquatic environments. In 2012, Aldaron
completed the ”Humboldt Bay Shoreline Inventory, Mapping and Sea Level Rise
Vulnerability Assessment project. In 2007, he produced the Historical Atlas of Humboldt
Bay and Eel River Delta. Danielle Stubblefield, Community Food Systems Analyst, CCRP. Danielle has
over twelve years of experience combining agriculture and community development. At
the California Center for Rural Policy at Humboldt State University she helped to start and
facilitate the Humboldt Food Policy Council. She conducted Community Food Assessments
for Humboldt and Del Norte counties and has researched healthy food access in the North
Coast region. Previously Danielle was Regional Programs Coordinator for California
FarmLink, connecting beginning and retiring farmers and working to preserve farmland. Her
focus on food security began in Cleveland, Ohio, where she worked with participants in over
200 community vegetable gardens through Ohio State Extension. She holds a Master’s
degree from University of California, Davis in International Agricultural Development.
Speaker Bios - continued next page
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Speaker Bios - continued from previous page
Frank Kanawha Lake, Ph.D., Research Ecologist, USDA Forest Service,
Pacific Southwest Research Station, Fire and Fuels Program, Orleans,
California. Dr. Lake received a Bachelor of Science degree from University of
California in Integrated Ecology and Culture with a minor in Native American
Studies. In 2007 he completed his Ph. D. graduate degree from Oregon State
University, Environmental Sciences Program. He is currently working for
the US Forest Service-Pacific Southwest Research Station, Fire and Fuels
Program, on tribal and community forestry and related natural resource issues. His research focuses on
restoration ecology and traditional ecological knowledge related to tribal management and fire ecology
of forest, grassland and riparian environments of the southern Pacific Northwest and northern California,
with an emphasis on the Klamath-Siskiyou bioregion. His research interests include ethnobotany and
fire management related to how fire affects culturally significant habitats or species. He has a research
interest in wildland fire and management effects on cultural resources and tribal values. Recently,
more of his focus is how tribal traditional ecological knowledge can be incorporated in to scientific
research to support adaptation and mitigation for Climate Change strategies.
Aaron Antrim is the Principal of Trillium Solutions, Inc., based in Portland,
Oregon. Trillium was originally founded in Arcata, California. In his work with Trillium
Solutions, Aaron works with public transportation agencies throughout the United States
to make their service information clear and easy-to-understand. A primary ingredient of
this work is to implement transit services in the worldwide transit trip planner in Google
Maps. Aaron was one of the co-founders of Green Wheels of Humboldt County, which
continues to advocate for sustainable transportation choices on California’s North
Coast. Aaron enjoys car-light life, traveling, backpacking and bike touring in his free time.
Michael R. Boswell, Ph.D., AICP. AProfessor in City & Regional Planning at
California Polytechnic State University (Cal Poly) in San Luis Obispo. He has a Master
of Science (M.S.P.) and Ph.D. in Urban & Regional Planning from The Florida State
University. He has published on topics such as climate action planning, hazard mitigation,
adaptive management and governance, local government planning and decision-making,
and sustainable development. He is co-author of the book Local Climate Action Planning
published by Island Press. At Cal Poly, he serves as Co-director for the update of
California’s State Multi-Hazard Mitigation Plan and creation of the Climate Adaptation Planning Guide, under
contract with the California Emergency Management Agency. Dr. Boswell’s other research projects have
focused on examining the effectiveness of a nation-wide Clean Water Act program (NPDES Phase II) aimed
at addressing non-point source pollution. Dr. Boswell worked as a professional planner for Brevard County,
Florida, the East Central Florida Regional Planning Council, and the Florida Department of Environmental
Protection. His public service leadership includes serving on the board of the San Luis Obispo County Bicycle
Coalition and formally serving as a member and Chair of the City of San Luis Obispo Planning Commission.
David Narum is a Principal of Greenway Partners in Arcata. His diverse experience
includes projects in business sustainability, economic development, energy and economic
analysis, entrepreneurship, land use planning, learning space design, regenerative
design, and resilience and adaptation planning. As he sees it, the resilience and
adaptability of an area is a direct product of the resilience and adaptability of the people
that live there. As such, David has been focusing his efforts on entrepreneurship—
how people turn ideas into reality—and on understanding how people think and learn.
A better understanding of how the brain works allows us to be more effective in how
we foster creativity and innovation–and how we can anticipate and respond creatively, innovatively
and adeptly to change. It also allows us to design approaches to creating, learning and working that
are more intrinsically engaging and motivating, and ultimately more productive and rewarding.
...serving Arcata, Blue Lake, Eureka, Ferndale,
Rio Dell & Humboldt County since 1999.
...engaging with the community to provide current &
future integrated waste managment needs.
Come visit our table at the
Plan It Green Tradeshow & Expo!
Humboldt Waste Management Authority
1059 West Hawthorne, Eureka CA 95501
(707) 268-8680 • www.hwma.net
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THE BEST ROCK ‘N’ ROLL OF ALL TIME, ALL THE TIME
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For More Information...
Plan It Green is a 501(c)(3) public charity dedicated
to sustainable community planning and green design.
Our mission is to encourage the adoption of
economically, socially, and environmentally
sustainable practices in Humboldt County and to
facilitate their implementation through education,
collaborative partnerships, and technical assistance.
For more information regarding the Plan It Green
team, our mission, or the events that we host
throughout the year, please see our web site at
www.humboldtplanitgreen.org
Thank you for participating in this
year’s Building Green Communities
Conference. We look forward to
seeing you again!
North Coast SBDC Offering a New
Business Training Program for
Planning & Engineering
LEARN HOW TO:
Services Consultants
Manage Your Business
Bid Competitively
in Humboldt County
Call (707) 445-9612, email
[email protected], or
visit northcoastsbdc.org for info
Contract with the
Government
Handle HR Matters
Market Your Business
and MORE!
Apply Now. Space is Limited!
Come join us after the conference
to unwind. Plan It Green will host
a reception/ mixer starting at 5:00
in the Kate Buchanan room for
conference attendees.
Carbon Offsets and the City of Arcata’ Community Forest
The City of Arcata has become the first
municipality in the nation to contract for the
sale of carbon offsets associated with trees
growing in their community forest. The project
will be registered and verified according to
the rigorous Climate Action Reserve protocols
(climateactionreserve.org). The offsets were
sold to PGE’s Climate Smart Program (pge.
com/climatesmart). The City anticipates
generating a minimum of 40,000 metric tons of
Verified Emission Reductions (VERs) through
this project. Individuals wishing to offset the
greenhouse gasses they generate can also
purchase offsets from Arcata (contact Mark
Andre, Director of
Environmental Services, cityofarcata.org). The revenue from these sales will
be used to decrease logging activities and allow tree stands to reach an older
age. Arcata’s progressive forest management serves as a viable stewardship
model by sequestering large amounts of carbon while also providing critical
benefits such as restoring forest biodiversity, improving water quality and
enhancing recreational assets within the community. P.S: There are miles of
awesome multi-use trails throughout the forest.
Be sure to pick up the Journal’s
Do It Green Guide.
It’s the North Coast’s BEST resource
on all things GREEN.
free
Available on newsstands
all over Humboldt County,
at your favorite
green merchants
and online 24/7 at
www.northcoastjournal.com,
under the
Special Publications tab.
2011
Social Hour Banquet
humboldt
county’s
comprehensive
guide to
green building,
green living
and more
Investing in the next generation with loan programs
for new businesses and educational partnerships for
entrepreneurs of all ages.
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Proud sponsors of the 2012 Plan It Green Conference
707.442.1400 • www.northcoastjournal.com
310 F Street, Eureka CA 95501
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Building Green Communities: Tradeshow/Expo
Exhibitors and Demonstrations
Times Printing Company
We are the regions exclusive
producer of ECO-Printed®
print work. The Quickmaster
DI is a revolutionary fourcolor, waterless offset
printing press. This system
allows us to achieve an
unparalleled level of waste
reduction while still producing
top quality printing. In this
process electronic files are
sent directly from the computer
to the press. No conventional
film, plates, or related hazardous
chemistry is used. The DI prints
utilizing vegetable based inks with
organic pigments on recycled paper.
723 3rd Street,
Eureka, CA 95501
Ph (707) 442-5741
[email protected]
Farm to Food Bank:
Gleaning the
North Coast
www.foodforpeople.org
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Humboldt Electric
Vehicle Association:
Wheels of Change
Saturday 9 am - 4 pm
@ the Automall in the
Community Center
Parking Lot
Our goal is to educate,
promote and share information
about electric vehicles. Here
you will find information on
EVs (Electric Vehicles) through
articles and discussions with
our members and leaders
in the field. Please consider
joining this local association.
Our hope is to promote a more
sustainable transportation
future.
Looking to go Electric?
Converting a gas car to
electric is a great way to go.
You are not only taking an
older, polluting gas car off
of the road, but reusing one
that normally might be junked
soon. Volkswagen Rabbits,
Honda Civics and small pickups are some of the vehicles
well suited for conversions.
Organization
Costco
Johnson Designs
Greenway Partners
Scurfield Solar
Bear River Wind Project
Sun Frost
GHD
Humboldt Waste Management
Redwood Community Action Agency
Tower Gardens
Soilscape Solutions
Blue Stone Landscapes
North Coast Coop
Redwood Coast Energy Authority
Plan It Green
City of Arcata
Brant Electric
More to be announced
Contact
Jay Pelrem
Clay Johnson
Steve Salzman
Ben Scurfield
David Grant
Larry Schlussler
Orion Hulin
Juliette Bohn
Verlenea Freson
Sandra Freeman
Natalie Faris
Alaina Kelley
Melanie Bettenhausen
Matthew Marshall
Larry Goldberg
Mark Andre
Jody
Website/Email
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Sun Frost Outdoor Demonstration: Saturday 1:00 PM
Solar Pizza Oven
We will be demonstrating
an energy efficient cooking
system at the 2012 Building
Green Conference. This
includes solar, a stove with
renewable fuel source and
retained heat cookers.
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Plan It Green is launching a Green Business Certification
Program for Humboldt County. To ensure that this is a
meaningful program, we joined the California Green Business
Network (CAGBN) and are adapting their checklists that
are used by the larger statewide network. The California
Green Business Program Database serves the state’s Green
Business Program. It is an online application that helps
agencies throughout the state recognize and certify businesses
that have instituted exemplary environmental practices, and
measures the success of their combined efforts (metrics
collection). It is designed to be used by all participants in the
program, including businesses applying for certification, staff
tracking different businesses through the program, auditors
and compliance inspectors assessing businesses, program
managers reporting on environmental savings achieved by the
program, as well as members of the public searching for green
businesses.
Saving energy
saves our planet
Using energy more efficiently helps you and the environment—
it can save you money on your energy bills and is the fastest,
most cost-effective way to reduce greenhouse gas emissions
and combat global warming. See the savings today and help
future generations for years to come.
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2010 Pacific Gas and Electric Company. All rights reserved.
Lots more information can be found at http://www.greenbusinessca.org/. You will be able to enroll in the
program within a couple months. In the meantime; contact Steve Salzman, (707) 497-8637.