fashion loves innovation

B R E AT H E
M A G A Z I N E
NO 1 AUTUMN 2015
FASHION
LOVES
INNOVATION
CIAO, AUTUMN!
GEOX
SANDRO. Waterproof
sneakers in waxed fabric
and suede with exclusive
Amphibiox technology.
A WORD FROM GEOX
Welcome to a breath of
fashion and inspiration.
Enjoy the first issue of
GEOX Magazine.
Welcome to the very first issue of GEOX magazine. 68 pages of passion, fashion
and inspiration for the fall. We hope you will enjoy it. We hope it will be a source
of fresh ideas the whole family can wear, from head to toe.
We hope it will help you understand the unique concept that has made Geox
shoes and outerwear not only an Italian favorite but a global success, now with
stores in over 90 countries.
From Shanghai to London.
You could say we built our whole company around the benefits of breathing.
Because no matter how high the heel or how pointy the toe, our shoes offer a
unique, very practical advantage. Just as we human beings breathe, so do our
shoes.
Geox’s rubber sole is perforated and incorporates a special breathable and
waterproof membrane, which lets your feet breathe but prevents water from
penetrating. This allows a natural thermoregulation and creates an ideal microclimate within the shoe. It’s a revolutionary idea that Geox has patented. And
it’s a very comfortable innovation for your feet. In the summer, your feet stay
cool, in the winter they stay warm, so all year round your feet remain dry and
comfortable.
Besides the benefits of breathing, the inspiration for our first issue is Italy.
The autumn issue is a tribute to Milan, the great city of northern Italy. It’s a
city with its own unmistakable and alluring mix of high fashion, big industry and
global business. A city filled with narrow, stone-paved streets, quiet courtyards,
medieval palaces and lush gardens. It’s a city of elegant people having dinner at
busy trattorias, and holding animated conversations on the street or at any of
the thousands of cafes, the social arenas of choice in Milan.
All this and much more was why we chose Milan for our first issue of
GEOX magazine.
In this issue, you’ll meet hipsters in suits, tattoos and brogues, strolling the
Via Montenapoleone. Read why life begins at 60. Get ideas and see the trends
from the runways this autumn/winter. You can shop our e-shop for your kids,
girlfriend, wife, husband or boyfriend.
Geox has all the shoes you could want or need, for any situation. From formal
wear to everyday wear, like cool sneakers. From slip-ons to high heels. For any
kind of weather. The only thing we never change is the technology that improves
our customers’ lives.
Because if you let yourself breathe, you’ll feel much, much better.
HIGHLIGHTS
Contents
06
14
NEBULATM
IN FLORENCE
TATTOOS & BROGUES
HIPSTERS IN MILAN
Here’s the story of the fabulous
Geox NebulaTM. The shoe of choice
for fashionistas in Florence.
Men’s autumn fashion in shoes and clothes.
Boots that fit both suits and leather jackets.
22
30
BEAUTIFUL AGE
LIFE BEGINS AT 60!
THE NAVIGLI GIRL
DENIM & BOOTS
What to wear and how to look your best.
At any age.
Cool looks for autumn: dress down in denim,
boots and biker jacket.
54
60
READ THE BOOK AND GET
THE APP FOR FREE!
SNEAK PEEK
THE BEST SNEAKERS,
HIGH AND LOW.
Let your kids’ imaginations breathe! Buy a pair
of shoes from the Baby Collection and receive
the children’s book “Gerald’s Missing Shoe”
free in the store.
Take a look at the season’s best
sneakers for all occasions. Here are
the new shapes and colors.
Let´s keep in touch!
HOW TO SHOP FROM
BREATHE MAGAZINE.
LIKE A PRODUCT?
IT’S EASY TO FIND.
• Follow the links on the pages.
HOW TO CONTACT US.
• Via phone (where available).
Find the details at
geox.com/customer-care
• Go to geox.com/Fall2015Magazine
• By e-mail:
[email protected]
• Search for the shoe name on
geox.com
• Via our Facebook page
facebook.com/Geox
• Find it at your nearest store
geox.com/storelocator
• Via twitter: @geoxcares
• Download “GEOX Magazine”
in the App Store
We aim to reply to you within
24 hours max. (Service not
available during weekends.)
Facebook: www.facebook.com/GEOX
Instagram: @geox
Twitter: @geox
www.geox.com
GEOX MAGAZINE
NO 1 | 2015 AUTUMN
GEOX MAGAZINE IS PRODUCED AND EDITED BY BK PUBLISHING
CREATIVE DIRECTOR & FASHION DIRECTOR: JOHAN MANSON.
DESIGN DIRECTION & HEAD OF GRAPHIC PRODUCTION: KAI RISTILÄ.
PHOTO: GIULIO RUSTICHELLI. STYLING: AURORA SANSONE.
PREPRESS: LINJEPUNKT. PRINTING: TIBER
© ALL RIGHTS RESERVED
COVER DETAILS
Photographer: Giulio Rustichelli
Stylist: Aurora Sansone
Model: Kristyna Pet/IMG
Kristyna is wearing NIMAT
sneakers in pearl-effect tumbled
calfskin and patent leather with
a waterproof, breathable sole and
extra-cushioned insole.
3
BREATHE
GEOX
Trends
AUTUMN
At the Fall/Winter 2015–16 shows in Paris, New York and Milan, you could
see graphic black and white, smash punk, folksy tribal, military styling and
an 80s revival on the runways. Here are the hottest trends in fashion, shoes
and food, served to you by the staff of GEOX Magazine.
SELECTED
Here, on just 100 hectares of land in the Veneto region, grow the grapes
used to make Prosecco wine – bubbly, light and elegant.
Prosecco, an affordable and chic aperitivo, is the drink on more and
more trendy urbanites’ lips nowadays. It’s affordable. It comes in different
styles – from dryer brut to slightly sweeter extra dry and dry. Thus it suits
many palates. It’s also a frequent ingredient in cocktails and drinks. Last
year, Prosecco consumption was up by over 30%. One of the most popular
Prosecco producers in the region is the Villa Sandi winery. Their most
famous “Valdobbiadene” Proseccos are grown only on a small part of the
winery with a particular microclimate called Cartizze.
ZIO PESCE
© ALL OVER PRESS
THIS SEASON’S “MUST GO” DESTINATION: MILAN
© ALL OVER PRESS
The elegant, cosmopolitan city of Milan offers up the perfect combination of work
and play. Its size, with just 1.3 million people in the city proper, makes it accessible
and easy to navigate. Despite its compactness, however, Milan offers all you could
ever want to buy from Italy – and much more. It is the center of Italian wealth – all
the big businesses are headquartered here, as well as the stock exchange and the major
fashion houses, whose exclusive boutiques line a few selected streets. This season,
there’s an added ingredient for a perfect weekend trip with the opening of EXPO
Milano. Among other things, EXPO is the world’s biggest food fair. It will remain
open until 31 October, 2015. The theme is “Feeding the planet, energy for life”. It
brings together over 140 countries and organizations.
WHITE ON
WHITE
226 Fogra47 TAC255, PSO Uncoated (ISO12647) ECI
B R E AT H E
M A G A Z I N E
NO 1 AUTUMN 2015
FASHION
LOVES
INNOVATION
A popular look from many fashion houses
was “white on white”. Pants, coat and
knitwear with soft and supple lines.
We did our own version for this issue’s
cover shot in Milan.
CIAO, AUTUMN!
DROGHERIA MILANESE
Via Conca del Naviglio, 7,
20123 Milan
+39 02 5811 4843
A popular place for brunch and dinner
frequented by bloggers, fashion folk and
young people living in trendy Navigli.
La Drogheria serves small portions
made from fine ingredients, often locally
produced, meant to be shared
or ordered in quantity.
QUILTED JACKETS
DOWNLOAD
A FREE IPAD
VERSION OF GEOX
MAGAZINE
Take GEOX Magazine with you
wherever you go on your iPad or
iPhone. Be inspired by fashion films,
clips and other material not featured
in the 68 page printed autumn issue.
Go to the App Store and search
for GEOX Magazine by Geox.
It’s no coincidence that Geox has been
appointed the technical sponsor of the Italian
Pavilion at EXPO. The Pavilion’s entire
mission is to revive and promote Italy’s many
points of excellence in manufacturing and its
passion for technology and science.
This is the very core of the Geox brand, which
has been built on research, experimentation
and an ongoing quest to create a modern
standard of comfort.
For the staff at the Pavilion, who will be
walking many miles every day and standing
for hours at a stretch, Geox has selected
the NebulaTM shoe for men and the ELINA
for women. Both offer the trademark Geox
breathable soles and comfort. Since we are
in the Italian Pavilion, the colors of the shoes
are red and green, while the building itself is
white.
THE NAVY COAT
The most frequent inspiration for coats
has been the world of uniforms, and
one of the most copied is the classic US
Navy coat, double-breasted with brass
buttons. Sometimes maxi length, often
worn with sheer lace skirts. The way to
wear it: nonchalantly, draped over your
shoulders, Italian style.
A ladies’ boot in gold with rock’n’roll
attitude from the F/W Patrick Cox
collection for Geox.
We drank 45 cups of Italian
espresso, cappuccino, macchiato,
ristretto and latte during our seven
day fashion shoot in Milan.
SANTA LUCIA
Checks, stripes, zebra patterns and a
myriad more optical illusions in black
and white fabrics and prints stand
at the ready to influence high street
fashion this autumn.
GOAT.
THE NEW MEAT TO EAT
© ALL OVER PRESS
45
CUPS
Via S. Pietro All’Orto, 3, 20121 Milan
+39 02 7602 3155
A classic Italian restaurant with
a Neapolitan kitchen and photos of
famous guests on the wall.
Santa Lucia is an institution in
the restaurant world of Milan with clients
like Giorgio Armani, but now also a
popular place to see and be seen by
elegant tourists. Open
for lunch and dinner.
Graphic black
and white
4
Geox will be helping
staff look and feel good at
the Italian Pavilion
at EXPO Milano.
Strike gold
Padded, quilted, nylon – jackets were
everywhere to be seen. It’s a very comfortable trend, indeed: just wrap yourself
in something warm for the cold winter
days. Here’s the Geox quilted jacket.
One of many in their new collection.
Follow Geox at …
Facebook: facebook.com/Geox
Instagram: @geox
Twitter: @geox
People from every corner of
the earth are getting fizzy over a wine
grown in a specific corner of Italy.
Mangia Milano!
Restaurants worth
walking to.
Via Cicco Simonetta, 8,
20100 Milan
+39 02 5810 9145
The freshest fish and seafood in
Milan, but served at reasonable prices, is
the secret behind Zio Pesce. A modern,
friendly and busy restaurant filled with
couples, families with kids and people
from Milan who want the best – but don’t
want pay for it. Reservations required.
Trends
Coconut water, kale and quinoa, step aside: along
with Scandinavian dishes and Asian street food,
a new meat is popping up on menus at trendy
restaurants around the world: kid (the meat of young
goat). Did you know that goat is the most widely
eaten protein in the world?
A breath of fresh music, theater and dance.
The Gran Teatro Geox in Padua.
Are you planning to see your favorite musical artist in concert this
autumn? If so, chances are good that they will be appearing at the Gran
Teatro Geox just outside Padua, a university city in the Veneto region.
Gran Teatro Geox is the most innovative venue for music, dance
and culture in Italy, with state of the art light and sound equipment.
The indoor arena has 2,500 comfortable seats and a 12 meter wide
screen for pre-show entertainment. Outside the venue, you can enjoy
drinks and finger food from around the world from food trucks that
pull up to serve major events.
Geox has been the main sponsor of Gran Teatro Geox since 2010,
providing a venue for all, old and young, to meet and have a really
good time together.
Elegant
clashes
Have a look at the bags in the F/W
Camotartan for Geox collection by
Korean designer Yong Bae Seok.
5
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GEOX
Nebula
Nebula
As seen on the streets of Florence
NEBULA SCORES
SUCCESS WITH BLOGGERS
AND STYLE LEADERS
AT PITTI UOMO
TM
writer
JOHAN MÅNSON
photographer
ADAM KATZ SINDING
Twice a year, the most stylish and flamboyant men in
the world fly into the lovely city of Florence, the Tuscan
mecca of men’s style and sartorial extravagance. Here,
in and around the Fortezza da Basso, are the 59,000
square meters of exhibition space where this massive
trade fair goes off. It’s a place to be inspired and entertained by men who are unabashedly vain … and very,
very well-dressed.
Breathe Magazine is nothing if not a great admirer of
elegance and creativity, and so of course we were among
the travellers arriving at the 87th edition of Pitti Uomo.
For one week starting on 13 January, you could
rub shoulders with the world’s best-known and most
knowledgeable menswear buyers, designers, fashionistas, bloggers, artists and journalists. The medieval city
of Florence filled up with men checking their appearance in shop windows, all dressing and behaving with
natural or painstakingly acquired sprezzatura.
As a magazine about shoes and clothes we grabbed
the opportunity to meet up with the fashion collective
Fucking Young, to find out what they and their friends
in the world of fashion thought about Nebula , the
popular new “sneaker shoe” from Geox.
INNER BREATHING SYSTEM
FLEXIBILITY & CUSHIONING
The special interior lining with spacers creates free space
between the foot and the upper. Heat can escape upwards
through this space, facilitating the natural process of body
temperature regulation and providing the pleasant feeling of
having dry feet.
Thanks to the 3D PERFORMANCE UNIT system, the
sole has been designed to follow the foot’s natural points
of contact. It is produced with materials that provide
cushioning and optimum flexibility, both during normal
walking and in more energetic
situations.
NET BREATHING SYSTEMTM
Thanks to the extra-large perforations in the sole, paired
with the full-size membrane that lies beneath the entire foot,
NebulaTM helps excess heat escape, ensuring maximum
breathability at all times. There is also a special polyester
layer that protects feet in the open areas of the sole.
STABILITY & GRIP
The innovative shape of the 3D PERFORMANCE UNIT
on the sole (flat at the heel and rounded in other areas) is
designed to optimize foot and leg stability as the foot rolls,
providing more precise balance control.
The unique shape of the 3D PERFORMANCE
UNIT and the specific formula of the rubber ensure
good grip.
TM
A NEW SORT OF SHOE.
A SHOE THAT’S SMART.
AND SPORTY.
INNER BREATHING SYSTEM
NET BREATHING SYSTEMTM
1. Perforated sole
2. Protective layer
3. Full-size membrane
“I think the name says it all,” says Luca Imbimbo, Italian editor for the online magazine Fuckingyoung.es.
“Nebula means cloud in Latin, and that’s exactly the
feeling you have, walking in a pair of Nebula . It’s like
walking on clouds.”
The Nebula was developed last year. The idea was
to design a shoe as comfortable and casual as a sneaker,
yet stylish enough to wear to work. This season, Geox
is also making soles in eye-catching neon hues to add
punch to your outfits.
“I like Nebula because its design is elegant and
clean,” says Lorenzo Liverani, blogger YMS, Your Mirror
Style, www.yourmirrorstyle.com. “It looks like a dress
shoe from above, but the sole is so cushy and comfy!
It’s a new experience, and I wish everybody could try it.”
TM
TM
TM
TM
6
1.
2.
3.
7
FACTS ABOUT NEBULATM
Having perfected the shoe that breathes, Geox
unveils NebulaTM, a new 3D technology that
provides grip, flexibility, cushioning and enhanced
breathability. NebulaTM offers weightless comfort
and water-repelling technology to the man on the
go. The ultimate walking shoe, NebulaTM is the
most technologically advanced footwear of the
Geox menswear line-up. It is engineered to walk
the world with no seasons or boundaries.
Built to give flexibility, cushioning, stability and
grip, the finely-tuned tread was designed to follow
the foot’s natural points of contact. NebulaTM’s
ergonomic silhouette was created to optimize foot
and leg stability as the foot rolls. The unique shape
of the 3D unit and the specific formula of the rubber
ensure adequate grip on all surfaces. Equipped
// SCAN & SHOP
OR FIND NEBULA AT
GEOX.COM/NEBULABLOGGERS
8
GEOX WALKABOUT PITTI
The theme of the 87th edition of Pitti Uomo was Walkabout Pitti – exploring
the endless possibilities of traveling on foot. It’s a theme that couldn’t be
more appropriate for Geox, an Italian brand with global reach whose overall
philosophy is to create and design shoes that not only breathe, but are
made for walking. In style.
“
”
with easy-entry fit that mimics a slipper, NebulaTM
has no laces, enabling the shoes to slip on with ease.
Living up to Geox’s leadership in the breathable
footwear market, NebulaTM stands up to peak
performance levels in any weather conditions.
An evolution of its traditional breathable system,
NebulaTM makes use of innovative technology
to ensure exceptional breathability on the entire
surface of the foot, in every direction. NebulaTM
breathes in three dimensions, thanks to the
combined effect of the Net Breathing SystemTM
and Inner Breathing System.
It’s a perfect combination between style
and comfort, we think. The perfect dress-up/
leisurewear shoe, with all the small details that
make it a Geox shoe.
I think the name says it all. NebulaTM means cloud in Latin, and that’s exactly
the feeling you have, walking in a pair of NebulaTM. It’s like walking on clouds.
LUCA IMBIMBO, Italian editor
for the online magazine Fuckingyoung.es
Follow him on Instagram,
https://instagram.com/fuuuckingyoung
GEOX
The Philosophy
Mario Moretti Polegato, Chairman and Founder of Geox
Breathe!
THE
PHILOSOPHY
W H E N T E C H N O L O GY A N D R E S E A R C H M E E T E V E R Y D AY S T Y L E .
of breathing, from
well-being to
comfort
10
PHOTO: ALL OVER PRESS
The ‘shoe that breathes’ is a perception, an idea, a promise that
has been a cornerstone of GEOX’s corporate mission since the
very beginning: the creation of well-being and absolute comfort.
BREATHING means continuous innovation, research and experimentation,
aimed at improving the quality of our
experiences through the clothes and
shoes we wear: this is a philosophy that
combines creativity and performance,
style and technology and respect for the
environment and for people to create a
simple and attractive balance between
modern styling and long-lasting functionality.
Nearly 25 years have passed since
Mario Moretti Polegato, founder and
President of Geox, conceived of the revolutionary solution of piercing the rubber soles of his shoes to allow his feet
to breathe during a trip under the hot
sun of Reno, Nevada. Why not create
a product that maintains the flexibility
and strength of rubber soles, whilst also
providing excellent levels of transpiration and breathability?
This is how everyday design encountered avant-garde technology, symbolising in the very name of the project its link
with nature and real life. Life is made up
of commitments, challenges and goals,
which are easier to meet if what we are
wearing is comfortable, attractive and
has a beneficial effect on us.
The word Geox is made up of Geo
– the Greek word for “earth” – and
11
BREATHE
PHOTO: ISTOCK PHOTO © MARK BOWDEN
The Philosophy
“
”
The Geox brand has become
synonymous with products for
walking and travelling the world...
12
A high level of thermoregulation and breathability.
the letter X, the symbol of our most
advanced technologies, developed in
Italian laboratories and protected by
worldwide patents. This name captures our effort and energy, our drive
and know-how, our care and attention
to detail, placing research at the service
of quality and everyday elegance.
The step between the idea and its realisation was quick, despite being a long one.
Testifying to this are the many successes
notched up over the years: high-tech solutions applied to both shoes and clothing,
internal and external tests in real-world
environments and in extreme situations,
from racing circuits to ski pistes.
The ‘shoe that breathes’ patent, featuring a rubber sole combined with a
special membrane that allows the passage of water vapour but not water, has
been extended to shoes with leather
soles, which are also able to repel and
disperse water and humidity. Geox’s
new generation of wind and rain proof
products reached the peak of breathability and heat-regulation technology in
Amphibiox, a range of products offering outstanding levels of insulation and
protection. Added to this is the unique
nature of the Xand cushioning system,
the anatomical softness of Xense, the
lightness and flexibility of use of Nebula,
the Side Transpiration System and the
A product for walking in and travelling the world.
Net Breathing System, which offer excellent levels of breathability over the entire
surface area of the foot.
This is not all. The main concept of
well-being you can wear – the essence
of our corporate vision – has been studied, developed and perfected in order to
permeate all of the brand’s creations,
transferring technologies from shoes
to clothing collections, allowing outerwear to benefit from the fundamental
value of breathability. Geox jackets are
breathable and waterproof, designed
to prevent water from penetrating, allowing you to keep dry even when in
direct contact with a wet surface. They
are water-repellent thanks to a combination of fabrics and a breathable membrane, providing complete protection
against the wind and various atmospheric agents. They are also equipped
with technological, extremely light and
advanced thermal padding, designed
to withstand intensive use and ensure
a high level of insulation. This helps
to keep the body at normal temperature and makes the clothing as light as
a feather. The advantages are clear:
thanks to the Geox Respira system, the
garment stays dry, perceived humidity
is reduced and the risk of catching a
cold due to excessive sweating followed
by sudden gusts of cold is eliminated.
The comfort and beneficial effects
of this technology when applied to our
products have become a real trademark,
ensuring Geox customers have the ease
and dynamism required to tackle any
challenge and adventure with comfort,
lightness and flexibility, enjoying an extraordinary sensation of well-being with
each step.
This is how Geox has become synonymous with products for walking and
travelling the world. Whether it’s a classic moccasin or a sporty sneaker, a city
jacket or a down jacket for the mountains, a kid’s model or part of the men’s
or women’s shoes or clothing ranges,
Geox products reflect contemporary
tastes and trends, season after season.
Products for those looking for something that is easy to wear and yet multifunctional; something designed for
everyday use, from morning to evening, in and out of town. Products for
those looking for lightness and naturalness, not only in casual wear but also in
more refined formal wear. Products for
those interested in innovation and image, without compromising on comfort,
quality and above all well-being. Products for those that love style on the go,
at any pace, in and out of town.
Above all, products for those that
choose to breathe, anytime.
The Geox rubber sole is perforated and incorporates a special breathable
and waterproof membrane, which lets your feet breathe but prevents
water from penetrating. This allows natural thermoregulation and creates
an ideal microclimate within the shoe.
The Geox revolution has been made possible after extensive
research resulting in the development of the membrane, made of a special
microporous material which expels sweat in the form of water vapour,
but prevents water from penetrating. The process is made possible as
the membrane’s micropores are larger than water vapour molecules,
but smaller than water droplets – keeping water out and feet dry.
ILLUSTRATOR: STEFAN HÖRBERG / RITHUSET
BREATHE means continuous innovation, research
and experimentation.
Geox membrane
Geox Perforated rubber sole
13
BREATHE
Fashion
HIPSTER MILANESE
S U I T S, T A T T O O S
& BROGUES
M I L A N
Milan has been ruled by Spanish, French and Austrian
kings, and even by Napoleon for a brief stint. Wealthy,
austere Milan, with its majestic architecture, broad
boulevards and lovely hidden courtyard gardens, is the
symbol of power and economic wealth in today’s Italy.
But this city – where according to Italians you eat the
freshest fish and the finest wines, because here people
can afford to pay the highest prices – is also the centre
of fashion, shopping and glamour. It hosts numerous
major trade fairs, the most famous aside from fashion
being the Salone del Mobile and Expo Milano 2015.
WATCH THE MOVIE “MEN IN MILAN”
AND SHOP THIS STORY AT GEOX.COM/HIPSTER
14
Genuine leather biker jacket with waterproof coating and patented transpiration system and GUILDFORD buffalo ankle boots with waterproof leather sole.
Mixed wool double-breasted pea Geox
coat with raw edge, waterproof coating
and high-tech fabric coupled with a
100% polyester spacer with patented
transpiration system.
16
GUILDFORD. Buffalo ankle boots and Oxford shoes with waterproof leather Geox sole for impeccable style whilst ensuring comfort.
17
On opposite page: FARRINGDON. Smooth calf leather brogues with breathable and waterproof Geox sole.
On this page, from top: GUILDFORD. Buffalo Oxford shoes with waterproof Geox sole.
JAYLON. Tumbled calf leather brogues with breathable and waterproof Geox sole; GUILDFORD. Buffalo ankle boots with waterproof leather Geox sole.
// SHOP THE COMPLETE FORMAL SHOES COLLECTION AT GEOX.COM/FORMAL
19
Billy Huxley
Until three years ago, Billy Huxley was
a hardworking roofer, born and raised
in the East End of London. The job was
tough, the days long, his only comfort a
pint or two at the local pub.
Nowadays, however, the soft-spoken
and sympathetic Huxley is a famous
model – the hipster tattoo model – seen
on the runways of some of the world’s
20
most famous and prestigious brands,
and appearing in campaigns and features
that make the most of his ice blue eyes,
his thick beard and especially his forty or
more tattoos. You can follow him on Instagram along with over 200,000 other fans.
“I see my body as a canvas for the
world’s great tattoo artists,” he says. “I
don’t have any particular favourite –
but I do a lot of research before choosing them while travelling on modelling
assignments around the world,” he says.
“My favourite theme is eyes. I have
them all over my back, to protect me and
watch over me.”
More photos of Billy can be found at:
instagram.com/billyhuxley
On this page: JAYLON: Tumbled calf leather ankle boots. On opposite page: FARRINGDON. Smooth calf leather brogues.
Both models feature breathable and waterproof Geox sole.
21
BREATHE
Fashion
On these pages: SHAHIRA.
Extremely soft leather and metallic
patent sneakers with breathable
and waterproof Geox sole.
My
Beautiful
Age
“I THINK IT’S GOOD FOR PEOPLE TO SEE PHOTOS OF
WOMEN, NOT JUST YOUNG GIRLS – PROPER WOMEN WHO
HAVE DIVERSE LIVES AND DEMANDS.”
Sarah Wiley, 67
22
Lightweight technical fabric
Geox jacket with technical
performance properties, such
as wind and water resistance
and ELENI smooth calf leather
ankle boots with breathable
and waterproof Geox sole.
Softshell and high-tech fabric Geox jacket with water-resistant
membrane and NYDAME embroidered fabric and suede wedge
sneakers with breathable and waterproof Geox sole.
24
SHAHIRA. Cordovan and suede sneakers with breathable and waterproof Geox sole.
Chequered fabric with bouclé in mixed wool and thread died cotton Geox jacket and ASHLEEN tumbled leather brogues boasting the exclusive Geox Amphibiox technology.
Sarah Wiley
Sarah Wiley is a stunningly beautiful,
elegant woman who is enjoying life and
taking care of her grandchildren. She’s
also a fashion model.
With her natural good looks, she was
discovered one day by a professional photographer. It’s a story you’ve heard before
– except in this case, Sarah was 57 years
old and grey-haired. That was 10 years
ago, and today Sarah is more sought after
than ever.
“Honestly, I don’t think about my age
so much,” says Sarah with a smile. “I live a
life that I enjoy. I paint and travel.”
What’s the secret of her vitality and
staying beautiful?
“If you have to do it, do all the bad stuff
when you’re young, and stick to all the
good stuff when you’re older,” she says.
“I smoked a pack of cigarettes a day when
I was in my twenties, for example, and I
loved to drink a glass of wine or two.”
Nowadays Sarah maintains a stricter
regimen. She’s a vegetarian and loves to
take long walks. In the modelling sphere,
she has done editorial work, print advertising, TV commercials and film. She has
no plans to quit, just to keep on walking.
Sometimes it takes the vitality of a person like Sarah Wiley to remind us that
beauty and youth are not always one and
the same.
Technical fabric and bouclé wool Geox jacket with patented transpiration system. NYDAME embroidered fabric and suede wedge sneakers with breathable and waterproof Geox sole.
Waterproof nylon and leather-effect Geox clutch and cross body bag.
// SHOP THIS STORY AT GEOX.COM/BEAUTIFULAGE
27
BREATHE
GEOX
Patrick Cox
Yong Bae Seok
HIX. Smooth
calf leather
sneakers.
HIX. Smooth calf
leather sneakers.
OMAYA. Printed textile
and suede sneaker.
PATRICK
COX
YONG BAE
SEOK
The A/W 2015 “GEOX
Designed by Patrick Cox”
collection won’t disappoint
lovers of rock’n’roll attitude
moulded into practical,
useful footwear.
One might say Patrick Cox built his
reputation and popularity on two
wildly different styles of shoes: first, the
towering golden platform shoes he did
for Vivienne Westwood in the 1980s,
and later the enormously popular
loafers called “Wannabes” – with the
cool design and the even cooler price –
which are the very essence of the way
Patrick Cox likes to work.
Patrick Cox was born in Canada and
came to London in the 80s to study shoe
design. “I didn’t dare be a designer,”
he says. “I’d studied chemistry and
mathematics in Edmonton and didn’t
know how to sketch.”
But what he did know how to do
was party. The young Patrick Cox soon
became a fixture of the 80s London club
scene, during an era of Spandau Ballet
ballads, Boy George gender play, big
hair and mascara.
Nightclubbing was his inspiration and
the way he met influential people in the
fashion business. It’s how Cox struck up
a friendship with Vivienne Westwood,
the grande dame of English fashion, and
later started a collaboration with talented
designer John Galliano, to mention just
a couple.
But Patrick Cox wasn’t just seeking
fame in the elite heights of fashion and
glamour. He wanted to design for the
masses, too – or anyway for the young
and trendy masses.
“I’m not interested in only creating
extremely expensive couture for a
couple dozen rich ladies in the whole
world,” he says. “For me, it’s just as
exciting to make shoes many people
can afford and enjoy.”
Which is why, after a couple years off
from the shoe and fashion business, he
was intrigued by the offer to collaborate
with Geox.
“When one of the world’s most
popular shoe brands invited me to
make my own collection, it was the
perfect assignment and the perfect
collaboration,” he says. “I like Geox’s
patented breathable sole technology,
and I’m thrilled to be working with such
a technically advanced and visionary
company.”
Patrick Cox has now been working
with Geox for three years to great
acclaim.
The car designer who fell
in love with camouflage,
tartan – and fashion.
The leap from designing the world’s most
beautiful Italian sports cars to designing
women’s shoes and handbags might seem
like a big – and risky – career move. But
taking risks and trying new things has never
bothered South Korean designer Yong Bae
Seok, the man behind the latest Geox design
collaboration, “Camotartan for Geox by
Yong Bae Seok”, which was launched in
selected Geox stores in Spring Summer 2014.
RHOSYN. Shining carved
leather shoes.
HIX. Smooth calf leather sneakers.
RHOSYN.
shining calf
leather shoes.
SHAHIRA. Shining carved
smooth leather sneakers.
RHOSYN. Shining
carved leather
ankle boots.
WIGGLE. Extremely soft tumbled leather
sneakers.
Johan Månson
PATRICK COX.
Born: 1963 in Edmonton, Alberta, Canada Occupation: World famous shoe designer
Lives: In a chic townhouse in London with his two English bulldogs Friends: With everyone from Elizabeth Hurley to Elton John
Trademark: Loafers and rock’n’roll attitude mixed with classic English style // SEARCH FOR PATRICK COX AT GEOX.COM
28
“I have always had a passion for fashion,
ever since I was a kid growing up in Seoul,”
says Yong. “My mother was a professor of
graphic design, so it was natural for me to
be interested in beautiful things right from
the start. However, my dream was to design
cars. And not just any old cars – I wanted to
go to Italy and work for the most famous car
designer in the world: Pininfarina Studio in
Turin.”
Without knowing a word of Italian, and
never having been to Europe before, Yong
took the twelve hour flight to Milan to enrol
in a master class at the University of Turin.
He got lucky.
Despite the language barrier, he secured
the job of his dreams, getting hired at the
studio that has produced many of the classic
Ferrari, Lamborghini and Alfa Romeo
designs.
However, this wasn’t enough for the
restless and ambitious Yong. He also worked
for Motorola designing mobile accessories,
and later was hired by a famous global high
fashion brand to lead their sneaker design
team.
In 2012, Yong launched his own line of
shoes and bags, which he called “Camotartan”.
“I have always been fascinated by patterns,
and I discovered that the brown, blue and
green ‘hunting tartans’ of Scotland were
really the world’s first camouflage, which
inspired me to mix tartan and camouflage
in brand new ways,” says Yong.
“Camouflage is associated with grittiness
and energy, whereas tartan stands for tradition
and elegance, but with a contemporary feel,”
says Yong. “My idea was to combine the two
themes in one bold statement.”
The Geox collaboration with Yong was
launched in Spring/Summer 2014, starting
with a line of young, personal yet elegant
bags. New for next season’s women’s
footwear, cool slip-ons and cute flat sandals
in two-tone colour combos: yellow/red,
blue/brown and white/grey. All integrate
patented Geox ‘breathable sole’ technology.
The Camotartan Capsule Collection will be
distributed in major Geox stores worldwide.
Johan Månson
Printed leather-effect bag.
PRUDENCE. Printed leather sneaker.
PRUDENCE. Printed
leather sneaker.
OMAYA. Printed
textile and suede
sneaker.
PRUDENCE. Printed
geobuck and smooth
leather sneaker.
YONG BAE SEOK. Yong Bae Seok is a South Korean designer with a background in industrial design who moved
into fashion design in the 2000s. Besides his work for Geox, he also serves as a consultant to several other well-known shoe
brands. At this year’s Milan Furniture Fair, he presented his new interests: wallpaper and interior decoration.
Today Yong Bae Seok speaks fluent Italian, lives in Marche, Italy, and has plans to buy a vintage 1992 Ferrari 512 TR.
Designed by Pininfarina, of course. // SEARCH FOR CAMOTARTAN AT GEOX.COM
29
BREATHE
Genuine leather Geox jacket
with patented transpiration and
MODESTY Cordovan and suede
slip-ons with breathable and
waterproof Geox sole.
THE GIRL
FROM
NAVIGLI
NAVIGLI
Until recently a rundown working class neighbourhood,
Navigli has emerged as the hot spot to live for artists, models
and the media community. Here Milan shows her boho side.
The area was originally crisscrossed by canals used to
transport everything from food to building materials to people into
the city, but nowadays only three working canals remain.
Dilapidated factories, barns and storefronts have been transformed
into hip, funky restaurants, bars and second-hand stores.
WATCH THE MOVIE “GRAFFITI GIRL”
AND SHOP THIS STORY AT GEOX.COM/GRAFFITIGIRL
Photo: All Over Press
Fashion
HOW FAR DOES YOUR GEOX TAKE YOU?
SHARE YOUR GEOX STREET STYLE PICS
FROM AROUND THE WORLD USING
#GEOXPOSTCARDS
Giam, que et et ligende
molorru mqua
On this page: Genuine leather Geox jacket with patented system and felt and waterproof leather-effect material backpack.
On opposite page: Shiny high-tech and silk fabric Geox parka with patented transpiration system and JILSON smooth calf leather ankle boots
with breathable and waterproof Geox sole.
32
Giam, que et et ligende molorru mquam, quunto inimagnihit
eaque nim austorep erferunt
et quis net
Giam, que et et ligende
molorru mquam, quunto
inimagnihit eaque nim austorep erferunt et quis net
On this page: BLENDA. Brush leather moccasins and lace-ups with breathable and waterproof Geox soles.
On opposite page: Windproof and waterproof memory technical fabric Geox jacket with patented transpiration system.
34
Above: Windproof and waterproof memory technical fabric Geox jacket with patented
transpiration system; NIMAT smooth calf leather ankle boots with ultra cushioning insole.
Below: Softshell and high-tech fabric Geox jacket with waterproof membrane and NIMAT pearl-effect tumbled calfskin
and patent leather sneakers with a breathable and waterproof Geox sole.
36
// SHOP THE STYLES IN THIS STORY AT GEOX.COM/GRAFFITIGIRL
PEACEFUL. Smooth calf leather
over-the-knee boots with light,
breathable and waterproof Geox sole.
37
BREATHE
GEOX
Bazaar Woman
Jacket in a garment-dyed
bouclé yarn, wool and
cotton blend fabric with
water-repellent coating
and patented breathable
Geox system.
Bazaar Woman
LIA. Ankle boots in smooth calfskin
with breathable and waterproof Geox sole.
Zebras and tigers
and leopards –
oh yes! This fall
awaken the spirit
animal within
in savage, black
leather jackets,
cool studs and
frisky prints.
Clutch bag in horse hide.
226 Fogra47 TAC255, PSO Uncoated (ISO12647) ECI
B R E AT H E
M A G A Z I N E
NO 1 AUTUMN 2015
FASHION
LOVES
INNOVATION
CIAO, AUTUMN!
Take GEOX Magazine with you
wherever you go. Download the free.
GEOX app.
Real leather jacket with patented
breathable Geox system.
Wool hat.
A fashionable toy or a
necessary tool? Now you
can wear an Apple product
around your wrist, the Apple
Watch. The most beautiful
smartwatch we have seen.
BLENDA. Lace-ups in buffed calfskin with
breathable and waterproof Geox sole.
Backpack in felt and water-resistant
leather-effect material.
COOL GIRL
Horse hide belt.
Follow Geox at …
MODESTY. Slip on shoes in horse
hide and suede with breathable and
waterproof Geox sole.
Facebook:
facebook.com/Geox
Instagram:
@geox
Twitter:
@geox
// SHOP THESE
STYLES AT
GEOX.COM/COOLBAZAAR
38
39
BREATHE
GEOX
Bazaar Man
Tech meets checks.
Black is back.
Besides these major
fall trends, look for
new approaches to
layering, texture
and colour.
Leather belt.
Geox overcoat with a lively
cut in a wool and technical
fabric blend combined with
a 100% polyester spacer to
increase breathability.
Backpack in waterresistant canvas.
Bomber jacket in
a light yarn-dyed
technical fabric with
advanced technical
properties such
as water and wind
resistance and the
patented transpiration
Geox system.
DELRAY. Sneakers in tumbled
calfskin and suede with breathable
and waterproof Geox sole.
Helmets save lives. And
they can look great - if
you choose a red helmet
like this one.
Three-layer soft-shell
Geox jacket with
waterproof coating
and high-performance
membrane able to
resist up to 5000 water
columns.
Take your time. In style. Here’s a watch that
fits your lifestyle. Red is right!
NEBULATM. Shoes in suede and
ultra-breathable fabric with Inner
Breathing System Geox sole.
Leather wallets.
BLUGEOX denim
trousers.
SMART. Sneakers
in leather with
wool inserts with
breathable and
waterproof Geox
sole.
THE MAN ON THE GO
Bazaar Man
Bag in canvas
water resistant.
Follow Geox at …
Facebook:
facebook.com/Geox
Instagram:
@geox
Twitter:
@geox
Leather belt.
// SHOP THESE
STYLES AT
GEOX.COM/URBANBAZAAR
40
41
BREATHE
Fashion
A RAINY
ROMANCE
AND A TWILIGHT
MOMENT
BRERA IS MILAN’S SOHO. There is an old saying in Milan: “If you don’t know
how to spend a day, go to Brera.” Situated in the heart of the city centre,
Brera is one of the city’s most charming and relaxing neighbourhoods. Lining its
stone-paved streets you will find up-and-coming fashion designers, art galleries, elegant shops,
cosy inns and restaurants serving delicious desserts. It’s the perfect neighbourhood
for dinner or a date … and for strolling home in the Milanese twilight, hand in hand.
WATCH THE MOVIE “RAINY ROMANCE”
AND SHOP THIS STORY AT GEOX.COM/RAINYROMANCE
A SINGLE KISS IN THE RAIN
ECHOES LOUDER THAN A MILLION
ROMANTIC SONGS.
EMBRACE THE WEATHER AND
SHARE YOUR STORIES WITH US USING
#WEATHERLOVERS
42
On this page: RHOSYN. Nappa or patent leather ballerina flats with breathable and waterproof Geox sole.
On opposite page: Her: mixed wool and high-tech fabric Geox coat paired with a 100% polyester spacer, which enhances
the breathability of the item, and a felt and leather-effect backpack.
Him: 20 denier nylon Geox jacket with four pockets featuring cotton applications and water-repellent coating.
1.
2.
3.
44
On this page: Semi-shiny high-tech fabric Geox jacket with advanced technical properties such as water and wind resistance. Padding: 90% down.
On opposite page: 1. Mixed wool and high-tech fabric Geox coat paired with a 100% polyester spacer which enhances the breathability of the item.
2. 20 denier nylon Geox bomber jacket featuring cotton applications and water-repellent coating. 3. Mixed wool and high-tech fabric Geox coat paired with a 100%
polyester spacer which enhances the breathability of the item. 4. OMAYA. Embroidered fabric and suede Geox sneakers. 5. FIESOLE ABX. Waterproof
waxed suede desert boots with exclusive Geox Amphibiox technology. 6. Light semi-shiny effect nylon Geox jacket with advanced
technical properties such as water and wind resistance. Padding: 90% down.
All the shoes are equipped with breathable and waterproof Geox sole and all the jackets with the patented transiration Geox system.
5.
4.
6.
On this page: 20 denier nylon Geox jacket with four pockets featuring cotton applications and water-repellent
coating and FIESOLE ABX waterproof waxed suede desert boots with exclusive Geox Amphibiox technology.
On opposite page: Mixed wool and high-tech fabric Geox coat paired with a 100% polyester spacer which
enhances the breathability of the item; CAROLINE nappa leather ankle boots with breathable
and waterproof Geox sole; felt and waterproof leather-effect material Geox backpack.
46
47
1.
3.
2.
4.
On this page: Shiny light high-tech fabric Geox jacket with advanced properties such as water
and wind resistance and PEACEFUL smooth calf leather Geox ankle boots.
On opposite page: 1. Light semi-shiny effect nylon Geox jacket with advanced technical properties such as water
and wind resistance. 2. Waterproof nylon and leather-effect fabric Geox shoulder bag and PEACEFUL smooth calf leather Geox ankle boots.
3. CAROLINE. Nappa leather Geox ankle boots. 4. ASHLEEN. Waterproof, tumbled leather lace-up shoes boasting
with exclusive Geox Amphibiox technology. 5. LOVER. Smooth calf leather Geox boots.
All the shoes are equipped with breathable and waterproof Geox sole and all the jackets with the patented transiration Geox system.
4.
5.
//SHOP WOMEN’S STYLES IN THIS STORY AT GEOX.COM/RAINYWOMAN
//SHOP MEN’S STYLES IN THIS STORY AT GEOX.COM/RAINYMAN
49
BREATHE
GEOX
Women shoes
STEP UP YOUR STYLE THIS FALL
50
Women shoes
CAROLINE. Nappa leather ankle boots and court shoes. ELINA. Nappa or patent leather court shoes. All the styles are equipped with breathable and waterproof Geox sole.
// LIKE THESE STYLES? SEARCH FOR THEM ON GEOX.COM
51
BREATHE
GEOX
Men shoes
Men shoes
CASUAL BOOTS
That only get better the worse
conditions become.
BREATHABLE
WATERPROOF
BREATHABLE
WATERPROOF
BREATHABLE
WATERPROOF
BREATHABLE
WATERPROOF
To the sides: GEKTOR ABX. Waterproof shoes in oiled tumbled calfskin or suede boasting the exclusive Geox Amphibiox technology.
The new generation of Amphibiox waterproof technology not only keeps your feet dry, protecting you against rain, mud and snow,
it also increases breathability to aid your body natural thermoregulation, so you stay warm in cold conditions, and cool when it gets hot.
Geox Amphibiox offers optimum comfort, lightness, speed of drying and durability. Making Geox Amphibiox the perfect footwear choice,
not just for when it rains, but for any condition.
In the centre: JEPSON. Tumbled nabuk shoes with breathable and waterproof Geox sole.
// LIKE THESE STYLES? SEARCH FOR THEM ON GEOX.COM
52
53
BREATHE
GEOX
Kids
Kids
GEOX LAUNCHES A
SERIES OF BOOKS
TO BREATHE LIFE
INTO CHILDREN’S
IMAGINATION
PUTTING
OUR BEST AT
THEIR FEET
Geox knows that each child is different from the next and that each age range has its
own special requirements. When a child is very little, shoes should be soft and light,
but as they grow they should provide support and stability with every step. And
then there is playtime: shoes should be strong enough to allow children to tackle
any kind of adventure, and they should also be attractive – a pair of coloured lights
or a comic strip character never fail to appeal. Our experience allows us to ensure
the well-being of your child’s feet during each stage of their development. In order
to do this we make sure that each shoe allows your child’s feet to breathe naturally.
This is achieved thanks to our patented sole that allows moisture to escape without
allowing water to enter. At Geox we use soft and light materials. This allows us to
create comfortable and strong shoes that allow children to walk, run and play in
complete comfort. We also pay close attention to the design: this is because shoes
should capture children’s imagination as well as be appealing to mums.
For their comfort
Here at Geox, breathing life into
children’s imagination is just as important as allowing their feet to breathe.
By reading this range of books designed
especially for them, we want children to
let their imagination run wild, just as
they are able to run wild with a pair of
Geox shoes on their feet.
Flexible sole.
ABOUT THE AUTHOR
Soft and light upper.
Ergonomic
shape.
Easy size
check.
Easy fitting.
For their protection.
Anti-slip and
anti-shock sole.
Insole in chrome-free leather.
Heel and toe
protection.
54
LET YOUR
IMAGINATION
BREATHE
Removable insole.
For their well-being
Metal accessories that do
not release nickel.
For their growth
Geox doesn’t only take care of children’s
feet, but also their imagination. This is
why we created the “Let your imagination breathe” program: a series of books,
one for each season, especially designed
to stimulate children’s creativity. The
books can be either read or played. Yes,
played: in addition to the paper version,
we have also created an interactive digital version that can be downloaded
for free from the main app stores. The
first book, entitled “Gerald’s Missing
Shoe”, tells the story of Gerald, a child
who has lost his left shoe and imagines
it embarking on a fantastic intergalactic
adventure. Children can take part in the
adventure on their own or together with
parents, discovering how much fun it
can be to breathe life into their imaginations together with the rest of the family.
Perforated sole with breathable
and waterproof membrane.
BREATHABILITY.
THE ESSENCE OF
WELL-BEING FOR
BODY AND MIND
Being specialized in the well-being of feet
is a hot topic here at Geox: every day we
develop new patents, test new materials
and create new designs in order to achieve
even better results. We believe it is important to keep experimenting and innovating,
because this is the only way we can always
be the best at guaranteeing the well-being
of your feet and those of your children.
Dallas Clayton is a renowned author, illustrator, public speaker, mural painter,
and adventure seeker. He began his career in children’s books with the wildly
successful Awesome Book series, which
led to him being hailed by many as “the
new Dr. Seuss.” His work has been translated into over 20 different languages
and his powerful words and unique
drawing style have inspired millions.
When he is not busy writing books for
children of all ages, touring the world,
painting on buildings, or climbing trees,
he is generally trying to find happiness
and share it with others.
HOW CAN I GET A COPY OF
“GERALD’S MISSING SHOE”?
There are two ways to enjoy the adventures
of Gerald and his shoe:
1
download the “GEOX KIDS BOOKS” app from your App Store
to play the interactive digital version of the book.
2
purchase a pair of shoes from the Baby Collection and receive the book for free
at participating Geox Shops.*
// * VISIT GEOX.COM/BOOKSERIES FOR MORE INFORMATION ON PARTICIPATING COUNTRIES AND PROMOTION TERMS.
55
BREATHE
GEOX
Kids
Kids
IAN. Smooth calfskin leather
baby shoes
IAN. Shiny textile and
patent leather baby girl shoes and technical
textile and suede baby
boy shoes.
GEOX BEAT TIME
Switch on your time!
// LIKE IT? BUY IT!
SHOP THESE STYLES AT
GEOX.COM
WE ARE ALWAYS OPEN
TUTIM. Nubuck and
smooth calfskin leather
girl baby shoes and
smooth leather baby
boy shoes.
This year, Geox has launched a charming new initiative
for back-to-school time: with the purchase of a pair of
shoes from the Autumn/Winter 2015 Junior collection,
you’ll receive a free GEOX BEAT TIME voice-activated
watch. The watches are available in five different colours
(yellow, orange, green, pink and blue).
Offer valid in I Italy, Austria and Germany from 22nd August 2015 to 25th October 2015,
in UK and Ireland from 25th July 2015 to 27th September 2015, in France and Portugal
from 22nd August 2015 to 25th October 2015, in Spain from 15th August 2015 to 25th
October, in Greece from 1st September to 31st October 2015, in Holland and BelgiumLuxembourg from 15th August 2015 to 31st October 2015, in Canada and USA from 1st
August 2015 to 30th September 2015 or while stocks last. Terms and conditions are
available from participating stores and at www.geox.com. Not for sale separately.
// VISIT GEOX.COM/BEATPROMO FOR MORE INFORMATION ON PARTICIPATING COUNTRIES
AND PROMOTION TERMS.
ANDROID. Nubuck and shiny and pearlized textile girl sneakers;
printed leather and textile boy sneakers.
ARGONAT. Textile and
leather sneaker.
56
57
BREATHE
GEOX
Kids
Kids
ANDROID. Nubuck
and shiny and pearlized
textile sneakers.
GREGG. Sneaker in
smooth and tumbled
leather.
AYKO. Sneakers in
suede and patent
leather.
// LIKE IT? BUY IT!
SHOP THESE STYLES AT
GEOX.COM
WE ARE ALWAYS OPEN
ARGONAT. Sneaker in
smooth and tumbled
leather.
IT’S FINALLY BACK TO SCHOOL TIME!
ARE YOUR KIDS GETTING READY
FOR THEIR FIRST DAY OF SCHOOL?
SHARE THIS SPECIAL MOMENT WITH US USING
#GEOXSCHOOLTIME
ASTEROID. Sneaker in
suede or elastane.
58
59
BREATHE
Sneakers
GEOX
Sneakers
SNEAK PEEK
WOMEN
This fall the collections of Geox women’s sneakers, high and low,
are extra glamorous in styles and materials. We love the textile details,
the suede and beautifully crafted leather, and the distinctive design
that makes you want to try them all on. These are sneakers for city
and travel, for work and play. But there’s one thing they all share:
the breathable and waterproof Geox sole that keeps feet cool and
comfortable.
SMART. Sneakers
in leather with wool
inserts.
SNEAK PEEK
MEN
This season offers up an inspiring selection of men’s
Geox designer sneakers, all in soft, luxurious leather with
sophisticated details. They come in low versions and they
come as high tops. Super comfortable, stylish sneakers for
a day at work or a weekend about town. One thing they all
have in common: the breathable soles. They keep your feet
dry and comfortable like no other shoes can. We believe.
AVERY. Sneakers in waxed
calfskin and suede with warm
and comfortable lining.
OMAYA. Sneakers in embroidered fabric and suede.
SMART. Sneakers in
vintage-effect smooth
calfskin.
JEPSON. Sneakers
in delavé goatskin.
//SHOP SNEAKERS AT
GEOX.COM/WOMENSNEAKERS
60
SHAHIRA. Sneakers in cordovan and suede.
//SHOP SNEAKERS AT
GEOX.COM/MENSNEAKERS
61
BREATHE
GEOX
Valemour
Valemour
THE ‘GEOX FOR
VALEMOUR’ COLLECTION
A journey towards
independence
As a company essentially founded on
the principles of family values, support
and sharing, Geox’s commitment to social issues is tangibly expressed by the
GEOX FOR VALEMOUR project: a
brightly-coloured and attractive range of
shoes and accessories, unveiled for the
first time in March 2014.
The initiative combines style with
social responsibility in collaboration
with Valemour, the social brand created
by the ‘Più di un Sogno’ (More Than
a Dream) Charitable Foundation. This
charity offers children with Down syndrome and learning difficulties a real
chance to be included in a workplace.
To date, three collections have been released for men, women and kids, demonstrating that it is possible to create refined
and original products by involving these
young people, so full of spontaneity and
talent, in a real professional training programme. This opportunity is very different from a welfarist approach; it is aimed
at introducing these young people into
the workplace by giving them practical
everyday tasks and allowing them to express their creativity. This gives them the
chance to turn a dream into an extraordinary journey towards independence.
In this way, for each new season,
Geox commissions Valemour to provide
painted materials as unique as the people
that make them. In doing this, the young
people are guided by colour expert Fulvio
Luparia and taught how to use the special
dyeing techniques used for these editions
of the most iconic casual and running
products in the Geox range.
In addition to the enthusiasm and incredible energy of the design team, the
strength behind this idea lies in the tireless
participation of families, professionals, educators and Valemour volunteers. Above
all, it relies on the support of a network
of 10 non-profit associations, companies
and organisations situated throughout
Italy, which have provided solid support
for the project since the very beginning.
The first collection, for example,
featured 6500 hand-painted cotton and
silk canvases, which were used to create a summer range of shoes, bags and
scarves. Each model was different from
the next because of the different ways
the dyes reacted to the surfaces. Freely
playing with the colours, with natural
simplicity the young people of Valemour
applied colours using brushes and rollers, producing items that are not only
highly resistant to wear and tear as well
as to the effects of light and tempera-
ture, but also far superior to traditional
immersion-dyed fabrics.
Once again, the technical properties
of the ‘shoe that breathes’, the symbol
of Geox advanced technology, show
their versatility in a multitude of colours
and materials: leather, suede and mesh
blends, sneakers and women’s clutch
bags, all painted using paint rollers and
screen printing frames.
The challenge taken up by Geox and
Valemour was won from the outset,
producing attractive and contemporary
items with distinctive styles and content, whilst at the same time opening the
doors to the workplace to young people
with Down syndrome, both in the short
term and long term. Ever-increasing
numbers of young people go on to real
jobs after having participated in Geox
laboratories.
In this way, the principles of innovation, research and technology, which
have always inspired Geox, have exceeded the boundaries of fashion and
business to become a tool for including
these young people in the workplace.
They deserve the opportunity to be
able to create, to dream and live independently, expressing their value and
individuality in a real-life context.
“
The project has developed into
something we are proud of. The
initiative’s primary objective was to
place these young people in employment and many of them have now
achieved this. Their dream is also our
dream and a year after the project
was started we are more committed
than ever to helping them make it
come true.
”
MARIO MORETTI POLEGATO
Chairman and founder of Geox
AS GREAT AS OUR LOVE OF TRULY VALID
IDEAS, AS GREAT AS A REAL JOB, AS
GREAT AS EVERYDAY LIFE, A REAL DREAM
FOR SOME PEOPLE
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GEOX
BREATHE
Sustainability
Instagram
@barjomi
@call_it_my_style
@sukadi
@pactsk
@gingerandcanela
@zzjme
@zuzic_b
#MYGEOX
GEOX MAKES
HOPE SPROUT
IN HAITI
SHARE YOUR GEOX MOMENTS
Use your creativity, your fashion sense or just take something cute or cool featuring
your favourite Geox shoes! While you’re working, shopping, sightseeing, playing
with your family or just relaxing... Take a pic and share “the smart way of walking”,
by using the hashtag #MyGeox!
Be part of the community on Instagram and follow @Geox channel for
daily inspiration.
@ellahphotography
@motifay27
@chelvillafania
@ tsarinevanya
Follow Geox at …
@beatrizbcn
@ lunalinalove
@ beatrizbcn
Instagram: @geox
Facebook: facebook.com/Geox
Twitter: @geox
@tatjanasvenja
@tailofsnowbear
@nivesradek
You are gonna be the one!
Every week we choose our favourite #MyGeox photos from the community and repost them
on the @Geox Instagram channel. Don’t miss the opportunity, share your best snaps today!
An aerial view of the brutal deforestation of the island of Haiti.
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Each day, mankind’s activities compromise the environmental balance
on a global scale. The future of our wonderful planet is very important
to Geox: this is even expressed by the company’s name, GEO meaning
Earth, and X meaning innovation aimed at generating well-being for
people, society and the environment.
In collaboration with Treedom, this philosophy has given rise to
the “Shoots of Hope for Haiti” project. As part of this project, last
March Geox promoted the “GREEN WEEKS” initiative, during which
we committed ourselves to neutralising the estimated amount of CO2
emissions generated during the entire life-cycle of the shoes we’ve sold
during that period. How? By planting 6000 trees on the island of Haiti,
a country with one of the highest levels of social and environmental
decline in the world.
The trees are all fruit trees or trees at risk of extinction and they are
planted by small local cooperatives, based on the needs of the local
area and population. In addition to protecting the environment, the
trees provide families with fruit and encourage the creation of small
businesses. This not only helps the environment, but also the local
economy and society. Thanks to these new trees, local people can now
produce fresh and dried fruits, honey, cosmetics and natural oils.
The project is part of Geox’s long-term plan to help create a more
sustainable world. Because allowing Haiti to breathe means allowing
the whole world to breathe.
STOCK PHOTO © KEELY KERNAN
@sopheakttk
@ whynotvaleria
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BREATHE
GEOX
Shop
Benefeet
WELCOME TO THE
WORLD OF GEOX
WARM WISHES FROM TWO OF MORE THAN ELEVEN
HUNDRED GEOX STORES AROUND THE WORLD.
Benefeet is the key to an exclusive world of benefits dedicated to Geox customers.
Sign up and stay connected with news, special offers, promotions and exclusive services.
PARTICIPATE IN “EVERY STEP BRINGS A BENEFIT” 2015: COLLECT POINTS AND
OBTAIN DISCOUNT VOUCHERS AT PARTICIPATING GEOX SHOPS.
SHANGHAI
X
In a city with 27 million
inhabitants, Geox has plenty of
room to grow. The staff at our
most recently opened store in
Shanghai wishes you a warm
welcome on your next visit
to the city. Geox, the world’s
biggest casual shoe brand,
has 50 stores in Beijing and
Shanghai, and the plan is to
have 70 stores by the end of
2015. Let’s breathe, China!
2
€1 = 2 POINTS
double points on kids
shoes
5 EXTRA POINTS
HAPPY BIRTHDAY!
Get a 10% discount on
the whole collection for
your birthday and for
your children’s birthday
(up to 14 y.o.)
for each product, when
you buy at least two
items on the same
receipt
BUY MORE, GET MORE:
SAVE UP TO €100!
MILAN
What better place for Geox
to meet and greet customers
than in a building that’s
designed to breathe itself?
The Geox flagship store on
via Torino in Milan occupies
two floors of the “Breathing
Building”, a seven storey
structure whose top five floors
are covered by 734 gold,
copper and bronze-colored
steel plates that can be raised
or lowered by computerized
motors. This enables
natural ventilation and thus
requires less air conditioning,
which means less energy
consumption.
WANT TO BE PART OF OUR TEAM?
JOIN GEOX SPA ON LINKEDIN!
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TS
N
OI
0P
0
10
TS
0P
50
€1= 1 POINT
S
NT
0
25
I
PO
TS
0P
N
OI
15
€10
DISCOUNT VOUCHER
URBAN WALKER
N
OI
€15
€25
€50
DISCOUNT VOUCHER
DISCOUNT VOUCHER
DISCOUNT VOUCHER
GLOBE WALKER
MOON WALKER
STAR WALKER
“Every step brings a benefit” 2015 is reserved for members of the Benefeet initiative at
participating Geox Shops in the UK, Italy, Spain, France, Germany, Austria, Belgium,
Luxembourg and the Netherlands. Consumers subscribed to Benefeet that collect points
in Geox Shops in more than one country will have two distinct and non-cumulative points
balances (one for each country). More information and promotion terms & conditions on
geox.com/benefeet
For Benefeet members making purchases in the UK the promotion will be
£1 = 1 point with the award of discount vouchers also being in £ (for example,
150 points will earn a discount voucher of £10, and there are up to £100 discount
vouchers available).
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